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Digital Marketing Services DIGITAL Digital Marketing Services Digital Marketing Services Leverage our extensive data network and our full suite of digital marketing solutions to engage with customers and prospects on their home and mobile devices. 800-732-3440 [email protected] www.AccuData.com We Take Data Personally DIGITAL Digital Marketing Services Location-Based Targeting & Digital Advertising Location-Based Targeting & Digital Advertising Addressable GeoFence Digital Display Advertising Target your direct mail audience online via their IP address for a digital touchpoint and increased rate of conversion. Utilizes a proprietary matching logic to serve your digital ads to consumer devices that are connected to the IP address of the home you are targeting. Client loyalty files or prospect target lists may be used. Typical match rate is 90%. How it Works: An algorithm matches the physical (postal) address to plat line data to collect the exact size and shape of the matched address. The postal address is then matched to the IP router. When a device is connected to the router, that device is identified. Plat line accuracy limits the amount of impressions served to the wrong household, mitigating wasted budget. Mobile GeoFence Digital Display Advertising Reach customers and prospects present at a specified location, in real time. Consumers browsing the internet or initiating an app session where mobile ad placements are supported will receive your highly relevant display ads on their mobile devices. This solution is ideal for marketers wishing to target prospects who are present at arenas, conventions, hotels, or the locations of their competitors. Mobile GeoFollow Digital Display Advertising Take Mobile GeoFence one step further! Target consumers who are present at a specified location in real time, then continue to advertise to them once they leave. Consumers’ mobile devices are identified when they enter the fenced location and can be targeted for up to 30 days after they leave. 800-732-3440 [email protected] www.AccuData.com DIGITAL Digital Marketing Services Location-Based Targeting & Digital Advertising Venue Replay Digital Display Advertising With AccuData’s Venue Replay technology, you can reach prospects and customers based on past visits to events or store locations. Opposite Mobile GeoFollow, this technology allows you to target consumer devices that were present at desired locations from up to 6 months ago. Design Specs Effective for 2020 Color format: File size: File formats accepted: Additional information for display ads: RGB Less than 50KB .PNG, .JPG, .GIF (30 • Please provide URL to landing page seconds or less/3 • Must include distinct brand name or loops or less) clearly identifiable logo 300 x 250 px 320 x 480 px 160 x 600 320 x 50 px px 300 x 50 px 728 x 90 px 800-732-3440 [email protected] www.AccuData.com DIGITAL Digital Marketing Services Social Media Advertising Social Media Advertising Facebook/Instagram Advertising Matching Reach your postal audience or a custom audience based on As per Facebook's matching demographics and interests. Social media advertising is a budget- logic, the following identifiers friendly but highly effective way to add additional touch points can be used to build your for improved engagement and enhanced conversion rates. audience: First Name, Last Name, City, State, Zip, Phone Number, Included in campaign: Date of Birth, Year of Birth, Gender, Age, and Email. • Facebook/Instagram Advertising Setup » Set up of Facebook Business Manager Increase your match rate by including more identifiers on • Audience Creation your file. Ask us how! » Lookalike audience creation » Custom audience creation » Upload of postal/loyalty list • Campaign Management » Campaigns timed to your requirements » Report and analysis provided 48-72 hours after campaign completion Design Specs Effective for 2020 Number of images: File size: File formats accepted: 1 or 3-5 Less than 40KB .PNG, .JPG, .GIF Additional information for social media ads: 1080 x 1080 px • Please provide URL to landing page • Please provide text headline of up to 125 characters • Additional carousel ad requirement: captions of up to 40 characters for each image provided • No text allowed on images 800-732-3440 [email protected] www.AccuData.com DIGITAL Digital Marketing Services Email Marketing Email Marketing Prospect & Loyalty Email Marketing Reach prospective and current customers in their inbox. Email marketing offers the highest ROI with an average $4 return for every $1 spent. AccuData offers only opt-in, verified email addresses and maintains 100% CAN-SPAM compliance. Email appends available for loyalty customers. Included in campaign: • Email Design Setup » Set up of Custom Email Template • Audience Creation, 1 of the following: » Upload of prospect/loyalty email list » Upload of loyalty email list • Campaign Management » Suppression file (when applicable) » Opt-out management » 72-hour and 7-day tracking reports Design Specs Effective for 2020 File size: Less than 75KB Additional information for email: • Minimize the number of fonts, sizes, and colors 600 px WIDE • Use universal fonts such as Arial, Verdana, Tahoma, or Times New Roman • Use ALT tags for each image • Use basic HTML for coding: all CSS must be coded inline 800-732-3440 [email protected] www.AccuData.com DIGITAL Digital Marketing Services Targeting based on Online Behavior Next Level Digital Targeting Web Visitor Intel Identify and engage with anonymous website visitors! Track the journey of web visitors and convert them into customers with actionable information that can be used for sales leads and multichannel marketing efforts. Receive full name, postal address, email address, pages visited, and a time stamp for each website visitor that is matched to our consumer database. Simple placement of a pixel on the website allows for tracking. Currently available for B2C marketers only. In-Market Intel Utilize In-Market Intel to identify addressable consumers with specific and actionable in-market behavior. Leverage innovative machine learning to find real consumers who are ready to purchase the products and services your brand offers. In-Market Intel uses three innovative technologies: In-Market Mobile: Using mobile device data, reach shoppers who have recently visited your store or a competing location. In-Market Online: Identify consumers who are actively browsing online and consuming content related to the products you offer. In-Market Events: Apply actionable life stage data, such as recent moves and marriages, to create relevant communications to connect with consumers in the target window of making decisions. Receive full name, postal address, and email address (where available) for multichannel marketing initiatives via daily, weekly, or monthly exports. The -Identification process captures addressable, opt-in consumer data on approximately 20-30% of your targeted digital audience. Combine all three targeting tactics, or use individually! 800-732-3440 [email protected] www.AccuData.com DIGITAL Digital Marketing Services Streaming & Audio Advertising Streaming & Audio Advertising Connected TV/Over the Top (OTT) TV (Streaming Apps) Target unique behavioral audience segments with your video message over a collection of the nation’s largest streaming platforms and services. The non-skippable content format allows advertisers to engage with an audience that’s committed to the content they are consuming. Be seen on top tier streaming platforms such as: Roku, Hulu, Apple TV, Amazon Firestick, Xbox One, and more. Targeting options include City, DMA, Zip code, radius around a specific location, client or prospect file, specific demographic, behavior, or programing criteria. Specs Effective for 2020 Timing: Reporting Includes: Video or still with voice-over in 15- or 30-second Performance by time of day, Performance by spots day of the week, Ad viewer demographics, Video completion rate, Ad delivery by OTT device File size: Less than 500MB File formats accepted: .mp4, .mov 800-732-3440 [email protected] www.AccuData.com DIGITAL Digital Marketing Services Streaming & Audio Advertising Streaming Audio Ads (Audio Streaming Apps) Get your message heard by your ideal audience. Advertise to consumers as they actively consume music, podcasts, and news over audio streaming services such as Pandora, Spotify, iHeartRadio, Google Play music, Amazon Music, Slacker Radio, Apple Music, and NPR. Audio ads are shown to have a 24% higher recall rate than display ads. Client loyalty files or prospect target lists may be used, or custom audiences may be created. Audio commercials will be aired with a display companion ad. Specs Companion Ads: Effective for 2020 Timing: Audio file in 15- or 30-second duration 300 x 250 px File size: 640 x 640 px Less than 500MB File formats accepted: .mp3, .wav 800-732-3440 [email protected] www.AccuData.com DIGITAL Digital Marketing Services Let our experts creatively power your digital campaign! Our talented team of designers and copywriters can assist with your multichannel creative needs. Email Creative Services JPG/PDF conversion to HTML $150 Complete email concept design $150/hr Digital Display Creative Services Social Media Creative Services Static banner ads (up to 5 ads) $300 Carousel image ad (up to 5 images) $300 Animated banner ads (up to 5 ads) $450 Single image ad $150 Preferred reseller partner pricing. All advertising and email marketing materials due 5 business days prior to the campaign start date. Receipt of materials after this point may impact the start of your campaign. Want to go multichannel? Let us create a bundled multichannel package targeted at your ideal audience! “72% of consumers “Consumers are 24% more “Multichannel shoppers say they would rather likely to convert if they spend 10-30% more than connect with brands see ads from multiple single-channel shoppers.” and businesses through channels.” – Harvard Business Review multichannel marketing.” – Harvard Business Review – Mashable.
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