Pay-Per-Click (PPC) Digital Marketing Ads Scope of Pay-Per-Click Ads (PPC) Services PAY-PER-CLICK STRATEGY We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals. SEARCH ADS Keywords We use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for. Ad Groups Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, categories, or geographies targeted by the campaign. Text Ad Development Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more. Landing Pages Scope of Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending potential donors to them. Services Bid Optimization We use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA). DISPLAY ADS Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer. • Contextual Targeting -We show your ads exactly when the audience is consuming content contextually relevant to your product • Interest Categories -We reach your target audience, showing them relevant messages across the web • Remarketing -We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users. VIDEO ADS (YOUTUBE) YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube's TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first. Scope of Campaign Services Management Managing these campaigns takes a lot of time, something most business owners and marketers don't have. We're here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score. Reporting How do you know if all of this is working? Don't worry - we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we gained from the previous month. We'll let you know which pieces of content, social channels, and paid media tactics are performing the best, how many conversions you are getting, and what we are doing to deliver those conversions as effectively as possible. Scope of Optional: Digital Assets Services VIDEO PRODUCTION Videos are a valuable, powerful way to tell your brand's story, to showcase your product or service, and to engage with your target audience. We're not talking infomercials here, we're talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life online. We take care of producing your brand videos that fit oury budget. GRAPHIC DESIGN Graphic Design and infographics are important digital assets and are often utilized for PPC ads and social media. We work with your budget to outsource the best graphic designers that will capture your brand, vision, look, and feel. PHOTOGRAPHY Photographs are utilized in website redesigns, PPC ads, social media, and email marketing. If you are low on photography for your business, we will hire the best photographers within your budget. WEBSITE REDESIGN Your website is critical for your digital marketing efforts. All digital ad roads lead consumers/ donors to your website. We work with you to build websites that align with your overall business goals. The cost to build a website varies based on need, complexity, and unique pages. Starting at $2,500, we work with you to ensure you are getting the best website for your budget. Phase Week Timeframe Discover/Kickoff Meeting 1 Analytics Implementation, Audit, 1 - 2 Content and Keyword Research To complete the work outlined in the project scope, we'll need approximately Digital Strategy Development 2 - 3 eight weeks to the going live date, depending on feedback at each Present Strategy 4 milestone. Upon signing the proposal, we are prepared to start work Content Development 4 - 8 immediately. Campaign Set Up 8 Go Live 8 Conversion Rate Optimization Ongoing Content Distribution Social Media Monitoring Reporting Your Description Price Qty Subtotal PPC Strategy $1,500 1 $1,500 We will provide you with a Investment comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience. PPC Campaign Set Up & Execution $1,500 1 $1,500 Includes content creation, copy editing, and campaign set up for search, display, and video ads. Management & Reporting $750 12 $9,000 Includes ongoing search engine optimization, optimization of keywords, ad copy, targeting, bidding, and optimization of social ads. Monthly reporting of campaign metrics, results, optimizations, and insights. Option 1: Monthly Ad Spend $2,000 12 $24,000 Option 2: Monthly Ad Spend $5,000 12 $60,000 Your Description Price Qty Subtotal Videography $5,000 1 $5,000 Videography pricing starts at $5,000 Investment depending on need and scope. Photography $850 1 $850 Photography pricing starts at $850 and varies depending on need and scope. Graphic Design $500 1 $500 Pricing for graphic design work starts at $500 depending on need and scope. Website Redesign $2,500 $2,500 Website redesign pricing starts at $2,500 depending on need and scope. Total $12,000 Team Kelly O'Donnell Chief Executive Officer Kelly is a lively, passionate, results-driven digital marketer. She hold a BS in Accountancy from Bentley University, an MBA in Social Impact from Boston University, and a Digital Marketing Certificate from Cornell University. She has 9 years of experience developing creative and strategic ways to drive growth for social good causes..