How to Promote Your How to Promote Your Business Blog Using Business

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How to Promote Your How to Promote Your Business Blog Using Business How to Promote Your Business Blog Using HubSpot Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille Promoting Your Business Blog Build thought leadership Optimize content for search Share your remarkable content Interact with your community Create business opportunities Q&A Who is HubSpot? • Founded: 2006 1,800+ Customers • Team: 120 (20 MIT) • A: $5m General Catalyst • B: $12m Matrix Partners • C: $16m Scale Ventures • Outside Director: GilGail GdGoodman, CEO Constant Contact (CTCT) Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson Marketing Has Changed 1950 - 2000 2000 - 2050 The Good News Build Thought LdLeaders hip Content > Coverage > Traffic/Leads What to Publish • Blog • Podcast • Videos • Phooostos • Presentations • eBooks • News Releases Create Content for SEO Organic Search is Better Pay Per Click – 25% of Clicks Organic Results 75% of Clicks Source: Marketing Sherpa and Enquiro Research Build a Long Lasting Asset Flickr photo: Thomas Hawk Pick Your Keyword Battles Optimize Every Blog Post Share Your CttContent Social Media = Cocktail Party Flickr: TECHcocktail Publish Content to Social Media Publish Content to Social Media Encourage Sharing of Content Interact with CitCommunity Host Conversations Answer Questions Comment On Blogs Move Beyond Your Blog Monitor & Engage in Conversations Create Business OtitiOpportunities Convert Conversations Targeted calls to action at every step Convert Conversations Capture leads with ldilanding pages Landing Page Tips: Lim ite d nav iga tion Clear & simple Form above fold How to MItMeasure It Reach: Social Media Network Subscribers & Visitors Engagement: Comments, Tweets Authority: Links Business Blog SftSoftware ChklitChecklist Business Blog Software Checklist Blog Functionality: • Uses your bus iness URL, no t a subdoma in of someone else's URL • Allows subscriptions by RSS and email • Automaticallyyg integrates with social media • Automatically sends new blog posts to your subscribers by email • Optimizes each article for SEO HubSpot does it all Business Blog Software Checklist Analytics functionality: • RtReports ema il&RSSbibil & RSS subscribers over time • Tracks each article (links, comments, views) • Measures visitors & leads from your blog • Tracks keyword rank in search engines • Tracks you against your competition HubSpot does it all Business Blog Software Checklist Support and expertise: • Stlthtthil/Support people that answer technical / support questions • People, articles and videos that provide marketing expertise on how to succeed with your blog HubSpot does it all Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridggpe Group Doubles Online Leads www.HubSpot.com/ROI Proven ROI of Inbound Marketing www.HubSpot.com/ROI HubSpot Puts the Pieces Together www. HubSpot. com/Free-Trial Thank You! www.HubSpot .com/Free -Trial Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille.
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