How to Promote Your Business Blog Using HubSpot
Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille Promoting Your Business Blog
Build thought leadership Optimize content for search Share your remarkable content Interact with your community Create business opportunities Q&A Who is HubSpot?
• Founded: 2006 1,800+ Customers • Team: 120 (20 MIT) • A: $5m General Catalyst • B: $12m Matrix Partners • C: $16m Scale Ventures • Outside Director: GilGail GdGoodman, CEO Constant Contact (CTCT) Outbound Marketing Outbound Marketing is Broken
800-555-1234 Annoying Salesperson Marketing Has Changed
1950 - 2000 2000 - 2050 The Good News Build Thought LdLeaders hip Content > Coverage > Traffic/Leads What to Publish
• Blog • Podcast • Videos • Phooostos • Presentations • eBooks • News Releases Create Content for SEO Organic Search is Better
Pay Per Click – 25% of Clicks
Organic Results 75% of Clicks
Source: Marketing Sherpa and Enquiro Research Build a Long Lasting Asset
Flickr photo: Thomas Hawk Pick Your Keyword Battles Optimize Every Blog Post Share Your CttContent Social Media = Cocktail Party
Flickr: TECHcocktail Publish Content to Social Media Publish Content to Social Media Encourage Sharing of Content Interact with CitCommunity Host Conversations Answer Questions Comment On Blogs Move Beyond Your Blog Monitor & Engage in Conversations Create Business OtitiOpportunities Convert Conversations
Targeted calls to action at every step Convert Conversations
Capture leads with ldilanding pages
Landing Page Tips: Lim ited nav iga tion Clear & simple Form above fold How to MItMeasure It Reach: Social Media Network Subscribers & Visitors Engagement: Comments, Tweets Authority: Links Business Blog SftSoftware Ch Chklitecklist Business Blog Software Checklist
Blog Functionality: • Uses your bus iness URL, no t a subdoma in of someone else's URL • Allows subscriptions by RSS and email • Automaticallyyg integrates with social media • Automatically sends new blog posts to your subscribers by email • Optimizes each article for SEO HubSpot does it all Business Blog Software Checklist
Analytics functionality: • RtReports email il&RSSbib & RSS subscribers over time • Tracks each article (links, comments, views) • Measures visitors & leads from your blog • Tracks keyword rank in search engines • Tracks you against your competition HubSpot does it all Business Blog Software Checklist
Support and expertise: • Stlthtthil/Support people that answer technical / support questions • People, articles and videos that provide marketing expertise on how to succeed with your blog
HubSpot does it all Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridggpe Group Doubles Online Leads
www.HubSpot.com/ROI Proven ROI of Inbound Marketing
www.HubSpot.com/ROI HubSpot Puts the Pieces Together
www. HubSpot. com/Free-Trial Thank You!
www.HubSpot .com/Free -Trial
Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille