How to Promote Your Business Blog Using HubSpot Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille Promoting Your Business Blog Build thought leadership Optimize content for search Share your remarkable content Interact with your community Create business opportunities Q&A Who is HubSpot? • Founded: 2006 1,800+ Customers • Team: 120 (20 MIT) • A: $5m General Catalyst • B: $12m Matrix Partners • C: $16m Scale Ventures • Outside Director: GilGail GdGoodman, CEO Constant Contact (CTCT) Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson Marketing Has Changed 1950 - 2000 2000 - 2050 The Good News Build Thought LdLeaders hip Content > Coverage > Traffic/Leads What to Publish • Blog • Podcast • Videos • Phooostos • Presentations • eBooks • News Releases Create Content for SEO Organic Search is Better Pay Per Click – 25% of Clicks Organic Results 75% of Clicks Source: Marketing Sherpa and Enquiro Research Build a Long Lasting Asset Flickr photo: Thomas Hawk Pick Your Keyword Battles Optimize Every Blog Post Share Your CttContent Social Media = Cocktail Party Flickr: TECHcocktail Publish Content to Social Media Publish Content to Social Media Encourage Sharing of Content Interact with CitCommunity Host Conversations Answer Questions Comment On Blogs Move Beyond Your Blog Monitor & Engage in Conversations Create Business OtitiOpportunities Convert Conversations Targeted calls to action at every step Convert Conversations Capture leads with ldilanding pages Landing Page Tips: Lim ite d nav iga tion Clear & simple Form above fold How to MItMeasure It Reach: Social Media Network Subscribers & Visitors Engagement: Comments, Tweets Authority: Links Business Blog SftSoftware ChklitChecklist Business Blog Software Checklist Blog Functionality: • Uses your bus iness URL, no t a subdoma in of someone else's URL • Allows subscriptions by RSS and email • Automaticallyyg integrates with social media • Automatically sends new blog posts to your subscribers by email • Optimizes each article for SEO HubSpot does it all Business Blog Software Checklist Analytics functionality: • RtReports ema il&RSSbibil & RSS subscribers over time • Tracks each article (links, comments, views) • Measures visitors & leads from your blog • Tracks keyword rank in search engines • Tracks you against your competition HubSpot does it all Business Blog Software Checklist Support and expertise: • Stlthtthil/Support people that answer technical / support questions • People, articles and videos that provide marketing expertise on how to succeed with your blog HubSpot does it all Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridggpe Group Doubles Online Leads www.HubSpot.com/ROI Proven ROI of Inbound Marketing www.HubSpot.com/ROI HubSpot Puts the Pieces Together www. HubSpot. com/Free-Trial Thank You! www.HubSpot .com/Free -Trial Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille.