DOCSLIB.ORG

How to Pitch Yourself + Deliver Your Dream Interview

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
How to Pitch Yourself + Deliver Your Dream Interview the Podcast Pitching Guide HOW TO PITCH YOURSELF + DELIVER YOUR DREAM INTERVIEW BY: Table of Contents 4 LETTER FROM NATALIE 5 PREPARATION 6 RESEARCH 11 THE PITCH 12 PITCH TEMPLATES 14 STARTING THE SHOW 15 EXTRA MILE TIPS 16 HIP HIP HORRAY! Hey there! Over the past few years, I’ve been interviewed on over 75 shows including some of the top business podcasts in the world. I have shared everything from cultivating community to building a business to navigating infertility. Podcasting has become a powerful way that I have been able to serve my community, expand my audience, and make an impact. After getting questions about how I’ve been able to scale this side of my content marketing efforts—I sat down to create The Podcast Pitching Guide for all of you. Here’s the bottom line: podcasting is an incredible way to share your expertise, impact others, and grow your thought leadership platform. Gone are the days when blogging was the only way to share what you know. We live in a world that is moving fast, where most online users are simply scrolling and not always taking in the text-based content you have to offer—why not create a more digestible form of content through podcasting. According to Nielsen’s Q1 2018 report, 16 million people in the US are “avid podcast fans”. Of these loyal podcast listeners, 80% listen to all or most of each episode published by the podcast they subscribe to. Most podcast listeners subscribe to at least 6 podcast shows, averaging 7 different episodes per week. This means the average podcast listener spends 6 hours and 37 minutes per week listening to podcasts. So grab a cup of coffee and let’s jump in. I can’t wait to hear your first podcast interview and watch your platform grow. WITH LOVE, COVER PHOTO TAKEN BY: CHEERS BABE PHOTO PAGE 4 Preparation Now I know you want to dive right in and get to work, and to you, that may sound like writing the pitch email and sending it out! However, there is a bit of prep work that we have to do fast in order to make sure that each pitch is set up for success. Trust me, this extra effort that you’re going to put forward now will pay off in the end. YOUR ONLINE MEDIA KIT: Landing Page There is so much importance in creating a professional landing page and media kit that houses all of the assets for the host to pull from! This could include your professional bio and a variety of images for the producers to choose from. Don’t stress, this doesn’t have to be over the top, keep it clean and to the point. Click here to see my online media kit! Links to Include While sometimes a good topic or pitch is enough to get you booked for a podcast interview, for some of the more established podcasts it’s important to share your resume of previous interviews to share your experience. So either send them links in your pitch, have links on your media kit page, or if speaking is a big priority for you, make your own speaking page like me! Click for an example of my speaking page. TAKEAWAY: CREATE A WEB PAGE WHERE YOUR POTENTIAL PODCAST HOSTS WILL BE ABLE TO FIND EVERYTHING THEY NEED IN ONE PLACE. PAGE 5 Research You’ve got your media kit all ready to go, now it’s time to figure out who we’re going to send it to. When you’re first looking into pitching yourself it can be overwhelming to determine which podcasts are the right fit and how to determine where you should begin. So in this section, I’m going to break it down for you. We’re going to figure out who the right audience is for you specifically, how to find podcasts that speak to that audience, and what you need to know before you pitch to them. PICKING THE RIGHT AUDIENCE: When you start pitching podcasts to bring you on for interviews it’s important to understand the audience you’ll be sharing with. Your audience can change the direction of the conversation or the talking points the host may want to focus on. Make sure that you are going to be investing your time wisely. Write: My target audience & their key characteristics. PAGE 6 RELEVANT TOPICS: When you pitch yourself for a podcast, keep in mind that you’re selling yourself to the host or producer of the show. This means that you have to have an understanding of your topic, key talking points, and practical takeaways for their audience. While it’s the host’s responsibility to keep the flow of conversation going, it’s your responsibility to guide them on where you want to direct the conversation for your particular topic. Listen to their show before you pitch if you can, and definitely listen to an episode (or two…) before your own recording. Write: What topics do you consider yourself an expert in? Have a few ideas flushed out and ready to go so you can pinpoint which topic to pitch to which podcast. PAGE 7 THE HOST & PREVIOUS EPISODES: There is nothing worse for a podcast host than getting halfway through an interview and realizing that the talking points are duplicates of another episode’s conversation. Make sure you’re doing your research for each and every podcast you’re pitching by: 1. Researching the host to know their interview style. Do they like to hold back and forth conversation, is their style live demonstrations that share practical walkthroughs for listeners, or are there step by step instructions? 2. Search previous episodes of the show you’re pitching for the topic you want to cover. If they’ve already covered it, how can you put a spin on the conversation to make it a new concept? This comes in handy when you’re pitching—it’s important to note the similar episodes and share how you have more to add to the conversation. This will show that you’ve done your research and care about their audience more than your own gain. Write: 3-5 things you want to make sure you pay attention to when you’re doing your podcast research. PAGE 8 HOW TO FIND PODCASTS: Start with reviewing the podcasts you know and love to personally listen to that match the audience you want to speak to within the Apple Podcast App. • Scroll to the bottom of that podcast overview in the Apple Podcast App to the You Might Also Like section to review similar podcasts. • Review those podcasts for the following: 1. Recent episodes— You want to reach out to podcasts that have recently published an episode and do so on a consistent basis. 2. Ratings— Reviewing the ratings will help you understand what the audience loves/hates about the show, which helps when deciding whether or not to pitch that podcast. 3. Guests— It’s important whether you’re just starting out or have been speaking for a long time to understand what types of guests a podcast host will bring on the show. Some shows will only bring on professionals that have specifically transitioned into the education space, while others will bring on a larger variety of guests to lend different perspectives. 4. Social Media & Websites— Make sure you’re reviewing the type of content they’re sharing, if your following aligns with their audience, and how much information they provide for guests on the website. DESIGN COMEDY FICTION Over 850k ENTREPRENEURSHIP FOOD Podcasts (with 19 categories, 15 PARENTING of which are broken into MENTAL HEALTH sub-categories) SCIENCE PAGE 9 Write: In these next boxes write down the name of the podcast, topic you’d pitch them, what their interview style is, how you can put a spin on the conversation if your area of expertise has already been covered on the show. PAGE 10 The Pitch Alright, we’ve come to the part that I know you’re eager to learn about. If you skipped forward to this section I urge you to start at section one, otherwise, you’ll be doing yourself a disservice and not be setting yourself up for a successful pitch! Here you’re going to find some pitch templates but here are a few things that I want to encourage you to do. SHOW THAT YOU CARE: Podcasts get pitched all the time. What makes hosts stop and reply to your email is if you’ve done your research (which you now have!). So insert your personal and professional opinion on the show. In your pitch make sure they know that yes they’re a fan of their podcast, but that you also care about their audience. Their audience is so important to them, so how are you going to show that you’ll be serving them? Also, make sure you go and show some love on their podcasts social accounts. Like, comment, and share their posts. Show your support for the podcast before you send the pitch. This will help your name be more familiar to the host when your pitch pops up in their inbox! KEEP IT SIMPLE: Show that you care but don’t go over the top. Keep it genuine and keep it simple. MAKE IT EASY FOR THEM: Leave links to your media kit, social media, website, etc, to make it easy for them to click and learn more about you without them having to google anything.
Load more

Recommended publications
  • Oracle Eloqua Landing Pages User Guide
    Oracle Eloqua Landing Pages User Guide ©2018 Oracle Corporation. All rights reserved 07-Nov-2018 Contents 1 Landing pages overview 4 2 Landing page examples 7 3 Creating landing pages using the Design Editor 17 3.1 Working with landing page content blocks and layouts 20 3.1.1 Copying content blocks or layouts 24 3.2 Landing page styling 27 3.2.1 Background 29 3.2.2 Text Defaults 29 3.2.3 Hyperlink Defaults 29 3.2.4 Advanced Styles 29 3.3 Adding an image carousel 30 3.4 Adding a form 32 3.5 Changing the visibility of landing pages 33 3.6 Previewing landing pages 35 3.7 Creating folders for landing pages 38 3.8 Saving landing pages as templates 40 3.9 Editing landing pages 43 3.10 Making copies of landing pages 44 3.11 Deleting landing pages 47 4 Creating landing pages using the Source Editor 49 4.1 Code requirements for uploading HTML landing pages 53 4.2 Editing HTML landing pages using the Source Editor 55 4.3 Creating new landing pages and templates using the HTML upload wizard 57 5 Creating landing pages using the Classic Design Editor 63 5.1 Adding text boxes to landing pages 68 ©2018 Oracle Corporation. All rights reserved 2 of 102 5.2 Customizing landing page text boxes and images 70 5.3 Locking and unlocking objects in landing pages 83 5.4 Copying landing page objects 87 5.5 Grouping objects in landing pages 89 5.6 Using landing page recovery checkpoints 91 6 Landing page template manager 95 6.1 Granting template manager permission 95 6.2 Creating new landing page templates from the template manager 96 6.3 Editing landing page templates 98 6.4 Adding protections in landing page templates 99 6.4.1 Protected HTML landing page reference 102 ©2018 Oracle Corporation.
    [Show full text]
  • What Are Facebook Messenger Ads?
    1 TABLE OF CONTENTS INTRODUCTION CHAPTER 1: What is Facebook Messenger? CHAPTER 2: What are Facebook Messenger Ads? CHAPTER 3: What are the Features That Facebook Messenger Ads Offer CHAPTER 4: Three Ways to Get Facebook Messenger Ads to Bolster Revenue Growth CHAPTER 5: What is Chatbot Marketing? CONCLUSION 2 The Guide to Facebook Messenger Ads INTRODUCTION We all agree that instant messaging is simpler, more real-time and prompt. It is these attributes that lie at the bottom of the phenomenal success of apps like WhatsApp, Snap Chat, Instagram Messaging – all of which are now being increasingly used by businesses to promote their products and services. Facebook Messenger ads for eCommerce is one such channel which is being used by online businesses to interact with their prospective and current customers. With this eBook, you’ll learn how Facebook Messenger Ads are able to power your sales strategy, how you can get started with Facebook Messenger Ads and see great examples of popular brands using Facebook Messenger Ads. We will talk about Chatbot Marketing too. 3 CHAPTER 1: WHAT IS FACEBOOK MESSENGER? The Facebook Messenger is an instant messaging service by Facebook. Launched in 2011, this app can be used alongside your Facebook account on your computers, tabs or phones. While on the computer, you will see the Messenger integrated with your Facebook page. The same functionality is used through a separate app on your hand-held devices, which brings me to the next interesting fact; and that is, you don’t need a Facebook account to use its Messenger app.
    [Show full text]
  • Partner in Business
    PENTELEDATA’S CUSTOMER NEWSLETTER CONTENTS PARTNER IN BUSINESS OUR PARTNER IN BUSINESS - FIRST First Commonwealth Federal COMMONWEALTH FEDERAL CREDIT UNION Credit Union PenTeleData is proud of our partner- ship with First Commonwealth. First Commonwealth is the largest credit union in the Lehigh Valley, with over $550 million in LETTER FROM OUR GM assets, nearly 50,000 members and six branches. They offer the same financial services UPCOMING EVENTS found at a traditional bank, but with better FLASHBACK JUST 25 YEARS AGO...IT’S rates and lower fees. That's because they’re ALL BECAUSE OF OUR FIBER! structured differently. They are member- TECH TIP: owned and not-for-profit. Instead of earning What to do if your Cable Modem money for stockholders, they return profits to or DSL Stops Working? their member-owners (account holders) in the form of higher dividends on savings, lower DO YOU HEAR THE SONIC BOOM? rates on loans and lower fees. First Common- DOCSIS 3.0 packages for Business wealth was originally chartered in 1959 to begin this summer. An upgrade to their data processing sys- CUSTOMER CONTEST serve the employees of Western Electric in Al- tem will allow them to better serve their customers, with fully lentown. Today, they serve nearly 700 employer integrated accounts and streamlined processes. The more APRIL 2013 CUSTOMER CONTEST groups – ranging from large corporations to advanced technology will help to serve their members WINNER very small businesses. Their full-service menu quickly and efficiently with options such as mobile banking, includes everything from checking accounts OUR NEW RESIDENTIAL WEBSITE redesigned statements, account alerts via text messaging, and debit cards to mortgages, online banking FEATURES SOME VERY FRIENDLY FACES! and a customized landing page for account log-in.
    [Show full text]
  • How to Promote Your How to Promote Your Business Blog Using Business
    How to Promote Your Business Blog Using HubSpot Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille Promoting Your Business Blog Build thought leadership Optimize content for search Share your remarkable content Interact with your community Create business opportunities Q&A Who is HubSpot? • Founded: 2006 1,800+ Customers • Team: 120 (20 MIT) • A: $5m General Catalyst • B: $12m Matrix Partners • C: $16m Scale Ventures • Outside Director: GilGail GdGoodman, CEO Constant Contact (CTCT) Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson Marketing Has Changed 1950 - 2000 2000 - 2050 The Good News Build Thought LdLeaders hip Content > Coverage > Traffic/Leads What to Publish • Blog • Podcast • Videos • Phooostos • Presentations • eBooks • News Releases Create Content for SEO Organic Search is Better Pay Per Click – 25% of Clicks Organic Results 75% of Clicks Source: Marketing Sherpa and Enquiro Research Build a Long Lasting Asset Flickr photo: Thomas Hawk Pick Your Keyword Battles Optimize Every Blog Post Share Your CttContent Social Media = Cocktail Party Flickr: TECHcocktail Publish Content to Social Media Publish Content to Social Media Encourage Sharing of Content Interact with CitCommunity Host Conversations Answer Questions Comment On Blogs Move Beyond Your Blog Monitor & Engage in Conversations Create Business OtitiOpportunities Convert Conversations Targeted calls to action at every step Convert Conversations Capture leads with ldilanding
    [Show full text]
  • Identity Governance 3.6 User and Administration Guide
    Identity Governance 3.6 User and Administration Guide April 2020 Legal Notice The only warranties for products and services of Micro Focus and its affiliates and licensors (“Micro Focus”) are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. Micro Focus shall not be liable for technical or editorial errors or omissions contained herein. The information contained herein is subject to change without notice. For additional information, such as certification-related notices and trademarks, see http://www.microfocus.com/about/ legal/. © Copyright 2020 Micro Focus or one of its affiliates. 2 Contents About this Book and the Library 11 1 Introduction 13 1.1 Understanding Installation and Configuration . .14 1.2 Understanding Key Administration and User Tasks . .14 1.3 Understanding Reporting . .14 1.4 Understanding Licenses . .15 1.5 Understanding REST Services for Identity Governance . .15 2 Adding Identity Governance Users and Assigning Authorizations 17 2.1 Understanding Authorizations in Identity Governance . .17 2.1.1 Global Authorizations. .17 2.1.2 Runtime Authorizations . .20 2.2 Adding Identity Governance Users. .22 2.3 Assigning Authorizations to Identity Governance Users . .23 2.4 Using Coverage Maps . .24 2.4.1 Creating Coverage Map . .25 2.4.2 Loading the Coverage Map . .29 3 Customizing Identity Governance for Your Enterprise 31 3.1 Customizing the Email Notification Templates . .31 3.1.1 Modifying Email Templates . .32 3.1.2 Adding an Image to the Email Template. .37 3.2 Customizing the Collector Templates for Data Sources . 38 3.3 Customizing Categories.
    [Show full text]
  • How Content Volume on Landing Pages Influences Consumer Behavior
    June 23 - 28 2018, La Verne, California, USA HOW CONTENT VOLUME ON LANDING PAGES INFLUENCES CONSUMER BEHAVIOR: EMPIRICAL EVIDENCE Ruti Gafni* The Academic College of Tel Aviv Yaffo, [email protected] Tel Aviv, Israel Nim Dvir University at Albany, State University of New York, [email protected] Albany, NY, USA * Corresponding author ABSTRACT Aim/Purpose This paper describes an empirical investigation on how consumer behavior is influenced by the volume of content on a commercial landing page -- a stand- alone web page designed to collect user data (in this case the user’s e-mail ad- dress), a behavior called “conversion.” Background Content is a term commonly used to describe the information made available by a website or other electronic medium. A pertinent debate among scholars and practitioners relate to information volume and consumer behavior: do more details elicit engagement and compliance, operationalized through conver- sions, or the other way around? Methodology A pilot study (n= 535) was conducted in real-world commercial setting, fol- lowed by a series of large-scale online experiments (n= 27,083). Both studies employed a between-group design: Two variations of landing pages, long and short, were created based on various behavioral theories. User traffic to the pages was generated using online advertising and randomized between the pag- es (A/B testing). Contribution This research contributes to the body of knowledge on the antecedents and outcomes of online commercial interaction, focusing on content as a determi- nant of consumer decision-making and behavior. Accepting Editor: Eli Cohen │ Received: December 2, 2017 │ Revised: February 28, 2018 │ Accepted: March 3, 2018.
    [Show full text]
  • A Data Citation Roadmap for Scholarly Data Repositories
    A Data Citation Roadmap for Scholarly Data Repositories Tim Clark (Harvard Medical School & Massachusetts General Hospital) Martin Fenner (DataCite) Mercè Crosas (Institute for Quantiative Social Science, Harvard University) DataCite Webinar, February 23, 2017 © 2017 Massachusetts General Hospital • NIH-funded BD2K program bioCADDIE for data discovery8 2014 Joint Declaration of Data Citation Principles JDDCP endorsed by over 100 scholarly organizations http://force11.org/datacitation 2015 Direct deposition and citation of primary research data http://doi.org/10.7717/peerj-cs.1 2016 Data Citation Implementation Pilot Participants And you! Role-based Participants • Publishers • Elsevier, Springer Nature, PLOS, eLife, Wiley, Frontiers, etc. … • Data Repositories • EMBL, Dataverse, Dryad, Figshare, Google, etc. • Informaticians (NIH BD2K, EBI, CDL, etc. ) • … & Authors (YOU) Publishers Roadmap Development! " Leads: Amye Kenall & Helena Cousijn! " Participants: Elsevier, SpringerNature, eLife, Elsevier PLoS, Frontiers, Wyley, et al.! " Workshop July 22 @ SpringerNature London campus, partially funded by NPG. ! SpringerNature " Continuing work via Telcons.! 11 Updang footer To update the footer: • Click into the text box on the slide master page and update the Data cita%on at Springer Nature journals – key events informaon Checking updates • The text updates will not flow through to all the slide layouts as some have been placed manually. • 1998 – : Accession codes required for various data types at Nature journals and Therefore you may need
    [Show full text]
  • Emerging Phishing Trends and Effectiveness of the Anti-Phishing Landing Page
    Emerging Phishing Trends and Effectiveness of the Anti-Phishing Landing Page Srishti Gupta, Ponnurangam Kumaraguru Indraprastha Institute of Information Technology, Delhi Cybersecurity Education and Research Centre (CERC), IIIT-Delhi fsrishtig, [email protected] Abstract—Each month, more attacks are launched with the showed that second half of 2013 saw a 60% increase in aim of making web users believe that they are communicating phishing attacks from the first half [5]. The report also high- with a trusted entity which compels them to share their personal, lighted an increase in the number of unique domain names and financial information. Acquired sensitive information is then maliciously registered domain names for carrying out phishing used for personal benefits, like, gain access to money of the attacks. This shows that criminals are exploiting best possible individuals from whom the information was taken. Phishing costs resources to carry out their tasks effectively. RSA, the security Internet users billions of dollars every year. A recent report 2 highlighted phishing loss of around $448 million to organizations division at EMC recently released their monthly report on in April 2014. Researchers at Carnegie Mellon University (CMU) online fraud to show that phishing cost global organizations 1 created an anti-phishing landing page supported by Anti-Phishing $448 million in losses in April 2014. Working Group (APWG) with the aim to train users on how Phishing has become a major concern for Internet Service to prevent themselves from phishing attacks. It is used by Providers (ISPs), with pressure coming from both users who financial institutions, phish site take down vendors, government demand that service providers do more to protect them from organizations, and online merchants.
    [Show full text]
  • Website, Content, and Design Terminology
    Website, Content, and Design Terminology ACCESSIBILITY: Relates to web design/coding standards and refers to how easy it is for everyone to use your website, including people who are visually impaired or in any way physically handicapped, or limited by older or less common computers and software. These days with the smaller screen sized tablets and smart-phones, accessibility for use on all devises is important; especially with the growing number of people using smaller screen devices to go online. ADDRESS BAR: The white bar towards the top of your computer screen. It will normally have something typed in it that starts with "http://" This is where you type in the address of a website that you want to visit. ANCHOR TEXT: The text a link (hyperlink) uses to refer to your web page. These make a difference in your search engine results. BACKLINKS: Links from other website pages to yours. Backlinks are used to increase a site’s popularity with search engines and to get more people to visit your site. The quality of a backlink and its anchor text is factored into Google’s algorithm when deciding how much importance to place on it. BANDWIDTH: It may help if you read "traffic" first, but very simply, bandwidth relates to how much a resource is used. An analogy would be a freeway. The wider the freeway, the more traffic (users) it can handle. The narrower it is, the less people can use it at once (without problems). When a website gets a lot of visitors, it will use a lot of bandwidth.
    [Show full text]
  • Everything You Need to Know to Create and Execute A
    THE DEFINITIVE GUIDE TO INSTAGRAM PHOTO CONTESTS EVERYTHING YOU NEED TO KNOW TO CREATE AND EXECUTE A SUCCESSFUL INSTAGRAM PHOTO CONTEST INDEX FORMULA PROMOTE, 2 FOR SUccESS PROMOTE, 4 PROMOTE CLEAR OBJECTIVES, GOOD CREATIVE, SIMPLE RULES, A HOW TO SELECT THE BEST LANDING PAGE, AND HASHTAG THEME, PRIZE, CONTEST TRACKING SOFTWARE ARE HASHTAG, AND JUDGE/ KEY TO SUCCESS 6 SELECT A WINNER 13 DESIGNING DRIVING YOUR CONTEST 3 CONTEST 5 ENGAGEMENT HOW TO SELECT THE BEST THEME, CREATING A VIRTUAL HOME PRIZE, CONTEST HASHTAG, AND AND DISTRIBUTING THE BEST JUDGE/SELECT A WINNER 10 UGC ONGOING IS KEY TO MAXIMIZING PARTICIPATION 16 1 MEASURING SUccESS INSTAGRAM 6 PHOTO CONTESTS SUCCESS METRICS FOR PHOTO CONTESTS AND THE NEW FRONTIER OF VISUAL COMMON CAUSES OF POOR UGC PROMOTIONS HAS ARRIVED PERFORMANCE 17 AND OPPORTUNITIES FOR MARKETERS ABOUND 4 SHARE THIS EBOOK 2 PIQORA.COM ABOUT THE AUTHOR SHARAD VERMA REMY TENNANT FOUNDER & CEO MARKETING MANAGER PIQORA PIQORA A social media visionary and A long-time social media junkie, internet marketing futurist, Remy wrote his MBA thesis on social Sharad is frequently quoted by the media and high technology, conducting media on topics related to the impact a first-of-its-kind consumer behavior study of social media on e-commerce, and has been and publishing and presenting his findings in a speaker and panelist at several leading tech the US and Europe. conferences such as Ad: Tech and SMX. He’s been deeply involved with social media Sharad spent the first ten years as a product since 2008 at a wide variety of organizations, manager at leading Silicon Valley tech companies, and is constantly monitoring the ever-changing most recently at Yahoo, where he launched SEM digital media landscape – always on the lookout and advertising products that generated over for new ways to help businesses increase their $100M in incremental revenue.
    [Show full text]
  • Unleash the Power Of]
    [Unleash the Power of] Marketing The Complete Step-by-Step Guide for Marketers on How to Profitably Implement RSS Marketing to Generate Traffic, Increase Sales, Manage Customer Relationships and Conduct Business Intelligence the Easy Way Written by Rok Hrastnik, MarketingStudies.net [Unleash the Power of] RSS Marketing Table of Contents Table of Contents ................................................................................2 Introduction: Setting the Stage for RSS Marketing ........................................3 I. Know! What is RSS? ......................................................................... 15 The Quick Introduction to RSS.............................................................. 16 Understanding How RSS Works & Comparing It With E-mail........................... 35 What Kind of Content Can You Publish via RSS? … Or How RSS Isn't Just About Delivering Blog Content and Getting News From The New York Times.............. 49 Seeing the Technical Side of RSS From the Business Perspective .................... 50 II. Understand! The Business Case for RSS................................................ 67 Why RSS Really Matters for Marketers: The Business Case for RSS ................... 68 Taking a Structured View of the Business Case for RSS ................................ 87 The Disadvantages of RSS .................................................................. 120 III. Integrate! RSS Marketing Strategies.................................................. 122 RSS Marketing Mix Integration............................................................
    [Show full text]
  • Pay Per Click 1
    Pay Per Click 1 Pay Per Click About the Tutorial Pay Per Click (PPC) is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This is a brief tutorial that explains how you can use PPC to your advantage and promote your business. Audience This tutorial is primarily going to help all those readers who are into advertising and specifically those who aspire to make a career in Internet Marketing. Prerequisites Before proceeding with this tutorial, you should have a good understanding of the fundamental concepts of marketing, advertising, and analyzing product and audience. Disclaimer & Copyright Copyright 2018 by Tutorials Point (I) Pvt. Ltd. All the content and graphics published in this e-book are the property of Tutorials Point (I) Pvt. Ltd. The user of this e-book is prohibited to reuse, retain, copy, distribute, or republish any contents or a part of contents of this e-book in any manner without written consent of the publisher. We strive to update the contents of our website and tutorials as timely and as precisely as possible, however, the contents may contain inaccuracies or errors. Tutorials Point (I) Pvt. Ltd. provides no guarantee regarding the accuracy, timeliness, or completeness of our website or its contents including this tutorial. If you discover any errors on our website or in this tutorial, please notify us at [email protected]. i Pay Per Click Table of Contents About the Tutorial .........................................................................................................................................
    [Show full text]