Content Guide

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Let's Get Started Does your business have a content marketing strategy? Content Marketing -a marketing tactic that involves creating and sharing online materials (videos, blogs, social media, graphics, etc.) that are engaging and relevant to your audience. Why Does Content Marketing Matter? Provides valuable information to your customers Attracts and establishes an audience which can be converted into customers Establishes your brand as a source of knowledge and trust in your industry Builds and recognition

Content Marketing is all about providing value to your TIP! customer through useful information and materials. 1 Content Marketing Basics

Your business should utilize a variety of content marketing strategies. Start by Top 3 Methods of making a list and then turn that list into Content Marketing: meaningful content for your business. 1. Blogs and Articles Industry Specific Information FAQ's 2. Social Media How-To Information 3. Marketing Things Your Business Does Best Company Information and Updates Other content marketing methods include: videos, infographics, ebooks, memes, Seasonal and Local Topics case studies, white papers, testimonials, Newsletters how-to guides, and more! Customer Stories and more!

Create and re-purpose your content. You don't have to come up TIP! with brand new ideas every time. You can alter, update, and parcel out existing content to get more use from it. Check Yourself Do you have a blog section on your website? Do you have access to add information to your website? Have you created profiles for your business on social media? Have you claimed all listings associated with your business? Do you have a list of customer ? Do you have an account through an email marketing provider?

2 Content Marketing Blogging

Show up on search with a keyword strategy for your blog.

Keywords (or most often, key phrases) on your website help your business show up when customers are searching for related terms and phrases. With an active blog, you can share content related to these keywords that will help your business show up in search. Where you show up when people are searching for your keywords is known as your search ranking. You want to know what keywords are right for your business, create content around these keywords, and track where you rank for these keywords regularly.

Choose Keyword > Create Content > Post to Blog > Repeat

Search volume is important when choosing keywords and analyzing TIP! your ranking. You want to choose keywords that have high search #'s or else you may rank #1 for a keyword no one is using.

Blogging by the #'s:

Marketers prioritizing blogging see 13x the positive ROI

Small businesses with blogs get 126% more lead growth than those without

Companies that blog receive 97% more links to their website

Websites with blog content have 434% more search engine-indexed webpages

Stats provided by: https://wpforms.com/the-ultimate-list-of-online-business-statistics/

3 Content Marketing Social Media

Get Social With Current and Potential Customers Social Media is a rapidly growing industry and a great place for you to promote your business through content marketing. You'll want to do some research to see which social platform is right for your business. The audience and messaging preferences are different for Twitter, Facebook, LinkedIn, Instagram, Pinterest, and others. Have your target audience, or buyer persona, in mind when choosing a platform.

Engagement is the goal on social media. You want to post content TIP! people will share, react to, or comment on. The more engagement your content has, the larger the audience (reach) will be.

The Value of Social Media:

The fastest growing segment of the is mobile social media users

3.2 billion internet users are also social media users

78% of small businesses attract new customers and engage existing ones using social media

Stats provided by: https://wpforms.com/the-ultimate-list-of-online-business-statistics/

4 Content Marketing Email Marketing You Have Customer Emails, Use Them! Email Marketing is a content marketing strategy that involves utilizing existing customer emails and gathering new emails to create a list. Your business has, or should have, a list of customer emails that is growing continually. Stay top-of-mind and keep engaging your customers by having an email marketing strategy. This could be company newsletters, helpful information, recipes, checklists, anything related to your business or industry that your customers will find valuable.

Don't bombard your email marketing audience with sales pitches. TIP! Be aware of your customer's journey and send them messaging that will speak to them where they are at in the buying process.

Email Marketing For Growth:

The top lead generation strategies used by marketers involve a company website, email marketing, and SEO.

61% of consumers prefer to be contacted by brands via email

Automated emails can boost revenue by as much as 320%

Including a call to action button instead of a link boosts Buy Now conversion rates by as much as 28%

Stats provided by: https://wpforms.com/the-ultimate-list-of-online-business-statistics/

5 Content Marketing Get Started

Build Your Content Marketing Strategy Today All marketing efforts should start with a plan. Stick to that plan and create measurable goals to track your success. How often are you going to blog, post to social, and send marketing emails? What content are you going to create for these platforms? What is an indicator of success for your efforts? Keep the customer in mind when creating content and choosing platforms to use. Create a buyer persona and make sure the content you are creating matches up with that persona. Content Marketing can take some trial and error, so make sure to analyze your results, make changes, and keep going!

Establish your buyer persona> pick channels > create content > share > analyze results > make changes > repeat

Partner with a marketing professional to get the most out of your TIP! content marketing. Pen Publishing Interactive has a Marketing Team that is ready to help your business succeed online. About Us Pen Publishing Interactive is a trusted online business solutions provider. We have over 25 years of experience and are headquartered in Wichita, KS. We provide e-mail, hosting, website design and development, and services across the United States.

When you work with our team of experts at Pen Publishing Interactive, you can expect collaboration, communication, accountability, agility, and unmatched customer service. From beginning evaluation to on- going support, Pen Publishing Interactive is your partner for all of your online business solutions.

Let Our Team Help Your Business with our Personalized Managed Solutions. We will come up with a strategy specific to your business needs.

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