SPECIAL REPORT How to Segment & Integrate
Provided Courtesy Of: MarketingSherpa’s How to Segment & Integrate Your Emails for Better Results
How to Segment & Integrate Your Emails for Better Results
Contributors W. Jeffrey Rice, Research Analyst Adam T. Sutton, Senior Reporter Jeri Dube, Freelance Reporter Sergio Balegno, Research Director
Editor Daniel Burstein, Director of Editorial Content
Production Editor Brad Bortone, Senior Research Editor
Special Report: How to Segment & Integrate Your Emails for Better Results ISBN: 978-1-936390-47-2 Copyright © 2012 by MarketingSherpa LLC
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TABLE OF CONTENTS
Introduction ...... 1
How to Segment Your List for Better Results ...... 2
Case Study: One-two Campaign Punch Grows Email and Mobile Lists,
Segments Audience ...... 10
How to Integrate Social Media with Email and SEO ...... 13