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PERINI RIECKEN Office Specialist

PERINI RIECKEN Office Specialist

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• TC 2000 • Investors Business Daily FINANCIAL FESTTM INFORMATION & OPPORTUNITIES FOR SMART INVESTING! For More Infonnation Call: 735-8644 Valley Hospital Medical Center and Summerlin Hospital Medical Center would like to extend their

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Awarded by HCIA, Inc. in March 1999 for non-teaching hospitals. COMMENTARY LYLEE.Ii BRENNAN Associate Publisher Nevada Wins Round One in National Gambling Impact Study

or the last two years, Nevada The gaming industry has learned NATIONAL GAMBLING casino executives have been that when it s to the political IMPACT STUDY F carefully monitoring the ac­ process, mone 1 s and timing is COMMISSION KEY tions of a nine-member federal everything. It was no accident that casi­ RECOMMENDATIONS gambling commission. The con­ no companies and unions gave more • Umit on lottery gressionally-created panel had the than $800,000 to the Republican and De- advertising potential to wreak havoc on the mocratic parties back in 1996 when Con­ • State and local govern­ gaming industry and dramatically gress was debating the authority of and appoint­ ment ban on political change the rules ofthe game. Of particular concern ing members to the National Gambling Impact contributions by gaming are two conservatives on the panel: Dr. James Dob­ Study Commission. companies son, founder of Focus on the Family and Chair­ • State governments and woman Kay James, an activist from Vrrginia close­ and three of the nin members appointed were tribal interests consider ly allied with televangelist,Pat Robertson. vocal supporters the industry - a union head, pause in the spread of But Nevada casinos breathed a big sigh of relief casino chairman and former Nevada regulator. As legalized gambling to last month when The National Gambling Impact it turned out, by stacking the odds in favor of gam­ further understand its Study Commission finalized its report 15 days be­ ing proponents effectively diluted the threat posed impact fore it was due to Congress. The panel recom­ by conservatives Dobson and James. •BanofATMsfrom mended no major restrictions or regulations on the With the presentation of the final report late last casinos operations of commercial casinos. Instead, it fo­ month, gaming opponents and proponents have cused on tighter regulations for Indian gaming, shifted their attention from the panel to the House of • Enact legislation to for­ horse and dog racing, lotteries and a ban on Inter­ Representatives and the Senate. Now the question is, bid Internet gambling net gaming. In all, the 300-page report contains how seriously will the report be taken by lawmakers. • Strengthen federal laws more than 70 recommendations, including calls to It's ironic that while the federal panel was wrapping related to tribal gaming increase to 21 the minimum betting age and more up the study, which included a ban on political • More help for compul­ help for compulsive gamblers. contributions, House Minority Leader Richard sive gamblers One of the most significant changes recommended Gephardt flew to Las Vegas to pick up a $250,000 by the non-binding report was that state and local check from the chairman of Mirage casinos. _governments ban contributions to.nolitical campaigns A>: lbP. ,nlnyp.r_o hPgin .round twn, y e>JJ c.a.IJ .ht>t t.bt> by gaming organizations. The suggested ban comes political money will continue to flow. And, unless at a time when Nevada has finally learned how to conservatives such as Dobson, are able to raise play the political contribution game. According to their voices louder than the gaming influences, The Center for Responsible Politics, the industry Nevada may just win round two. Nevertheless, if contributed over $6.2 million to federal candidates legitimate gaming concerns brought to light by and parties during the 1997-98 elections, twice the conservative panel members are not addressed, the amount donated in the previous midterm election. victory will be empty and everyone will lose. Comments? e-mail: [email protected]

4 Nev-ada Business Journal • July I 999 Sales Professionals ~BUSINESS You HAVE GREAT POTENTIAL. ~OUR~~1 INvEST IT WISELY. ADVISORY BOARD OF DIRECTORS MaryS. Falls - Vice -President, Ambition. Tenacity. The desire to achieve more in your career. If you have w t Northern Nevada Business Banking, US Bancorp it tak€5 to e5tablish yourself profe5sionally, we have the means to help make it Somer Hollingsworth- President, happen. And with the opening of new retail branch offices and expansion of evada Development Authority others throughout the country, we can offer you the opportunity to get started immediately. Because at Morgan Stanley Dean Witter, we believe you shouldn't Larry E. Krause - Partner and Director, Arthur Andersen LLP have to wait for succe5s. MaryDean Martin - President, MaryDean & Associates Clare O'Brien- Director ofMa rketing, Once you've qualified for and completed our paid Financial Advisor Training Nevada Commission on Economic Development Program, your income and advancement potential are limited only by yo r Stan Thomas - Direclor of Special Business Projecls, ability. We'll prepare you for the Series 7 license exam . Provide you with ong ing training in support of your ambitions. And show you how to experience the Sierra Pacific Power Company satisfaction of helping others invest in their dreams while you pursue your own. Carole VUardo - President, Nevada Ta.,"Jlayers Association Morgan Stanley Dean Witter. When you want to do more. Opportunities Scott Voeller - Director ofMarketing, Lmor Las Vegas are available in our Las Vegas retail branch offices. For consideration, please forward or fax you r re5ume to: CEO SUMMERLIN LAS VEGAS (Central) GREEN VALLEY PRESIDENT Dan Anderson Gary Abraham Alan Mann PUBLISHER Branch Manager Branch Manager Branch Manager Stephen Brock 242-8345 737-8117 270-8080

ASS OCIATE PUBLISHER Morgan Stanley Dean Witter is an equal opportunity employer. Lyle E. Brennan

EDITOR MORGAN STANLEY DEAN WITTER Jennifer Robison Morgan Stanley Dean Witter is a service mark of Morgan Stanley Dean Witter & Co. © 1999 Dean Witter Reynolds Inc. CHIEF FINANCIAL OFFICER Carl een Onega

ART DIRECTOR I PROD UCTION MANAGER Barbara L. Moore VICE PRESID ENT - MARKETING Claire Smith CONTRIBUTING EDITORS Jennifer Baumer I Richard Bry-an I Brian Clark Tom Dye I Bob Felten I Kathleen Foley I Cindie Geddes Diane Glazman I Allen Grant I Kenny Guinn Dean Heller I Tony Illia I Margaret Maul I Kim Pryor R. Keith Schwer I Michael Sullivan I Tom Tait CORPORATE OFFICE 212 7 Paradise Road • Las Vegas, /Ill' 89104 (702) 735-7003 • FAX (702) 733-5953 www.nevadabusiness.com

SOUTHERN NEVADA MARKETING REPRESENTATIVE Claire Smith NORTHER! - NEVADA MARKETING REPRESENTATIVE Stephen Brock

evada Business Journal is listed in Standard Rates & Data. #20A-Business-Metro. State & Regional. Advenisers should contact Sales at (702) 735-7003 in Soulhem 1evada. or (800) 242-0164 in Nonhern Nevada. or write to: 1evada Business Journal. 2 I 27 Paradise Rd .. Las Vegas .. rv Offering Convention Space 89104. Demographic infonnation available upon request. Month­ to-month circulation may vary. That's Affordable & Convenient NBJ is published monthly, bulk postage paid. Subscription rate is $44.00 per year. Special order single-copy price is $7 .50. Henderson • Conventions I Trade Shows • Training I Testing • MPPtinas I Spm;n;:~rc;: • R:::.nmJ,:;:~otc I P ::n-ti,:;:~oc ~ ~ 1~ ~~~J~~ ~r~~61f~J~~fe~~· sag~J~~~~~~~nJ:~ Pu3~1~~~gyeN~J . CHA GE OF ADDRESS: Please send previous address or mail­ CJtwen#otr c:;;;er Call to Reserve Your Dates Today! ing label & new address. Allow six weeks. EDITORIAL SUBMISSI ONS: Address at! submi ssions 10 !he a!­ tention of Jennifer Robison. Unsolicited manuscripts must be ac­ companied by a self-addressed stamped envelope. NBJ assumes no (702) 565-2171 responsibility for un solicited materials. www.cityofhenderson.com/convention DISCLATh1ER: Editorial views expressed in this magazine are not necessarily those of the publisher or its boards. 200 Water Street • Henderson, NV 89015 • Fax 702-565-2177

July I999 • Nevada Business Journal 5

Contents July 1999 · Volume 14 · No. 7 Features 41 Nevada's Infrastructure JEN NIFER R. BAUMER Keeping pace "~th gro\v1h in the Silver State

68 Legislating Business BRIAN E. cLARK 1999 legislative initiatives bring good news and bad news alike to Nevada businesses. MountainGate Data Systems in Reno is an 84 TopRank 26 Starting a Home Business CINDIE GEDDES example ofa growing Nevada STATEWID£ What you need to know about operating BOOK OF USTS contingent ofbigh·tech a business from your residence. firms moving to Neva­ • Commercial Printers • Credit ·nions da. Pboto courtesy 30 High [Tech] Stakes TONY ILUA MountainGate Data Attracting high-tech comparties to Nevada. • Group Health Providers Systems. • Internet Service Pro~ders 37 Going Global KIM PRYoR • Office Space Page30 'evada companies find expansion overseas fraught "~th challenges, but ultimately rewarding. Building Nevada

BN3 Retail Nevada ALLEN GRANT Tenants, strong economy continue to push 'evada's retail market forward . Martin-Harris to build themed eate1y • Tate & Snyder earns award for Region­ BNG Custom Homes CINDIE GEDDEs al justice Center • Funding finalized Sweet dreams are made of these. for Carson City residential develop ­ ment • Ninyo & Moore retained for BNlO Corporate Profile TONY ILUA jean project • Kitchel! finishing work Burnett Haase Construction - Successful on two major projects • Burnett Haase builder takes advantage ofSouthern Construction wins contract • AGC Nevada's brisk grow/b. Creativity and individ­ holds fifth annual Operation Desert uality are tbe hallmarks BN 12 Executive Profile KATHLEEN FOI.EY Clean-Up • Arizona firm acquires Con ­ of tbe custom home. Paul Steelman -Prominent gaming arcbi­ sulting Engineering Services • IVashoe Photo courtesy Don tect takes resort design to new levels. County approves Cold Springs development plan. 1Valke1: BN14 Building Nevada News in Brief BN16 Commercial Real Estate Report PageBN6 Housing program acbieves national ac­ creditation • IVorld Entertainment Centers Retail Market Summary selects model architect • F(JI/111 Ga!!agher Compiled by Lee & Associates, Las Vegas and C01porate Centre nears completion • Gmbb & Ellis/rN Commercial Group, Reno. Departments

4 Commentary LYLE BREN NAN 16 Small Business Advisor TOM DYE 76 Executive Profile DIANE GLAZMAN Nevada \\IDS round one in National Gambling Taking care of your staff. Kly-s T. Bart - Bringing entbusiasm, a philosopby Impact Study. 19 Regional Spotlight ofgrowth to 1Vasboe County Ai1port Autbority. 8 Business Up Front Mineral County Econontic Development Authority • Accounting for your CPA's time 78 Corporate Profile DIANE GLAZMAN • Gastronomy economy 21 People on the Move Eduverse - Taking its Internet-based educa­ • Sure, they look good on paper ... 67 Lifestyles KATHLEEN FOLEY tional vision worldwide. • Las Vegas businesses committed to !tiring Bed & Breakfast Inns - Personalized getaways 81 Money Management NEVADA CPAS • More hope for econontically depressed area offer quiet alternative to megaresorts. Retirement Planning - A baby boomer's bust? • Hobnob on the ltigh seas of Lake Mead 72 Speaking for Nevada 94 Nevada Briefs 10 Smart Investing MARGARET E. MAUL Senator Richard Bryan- Legislation can improve U2 should care about Y2K. tbe not-sojriend!y skies 97 Business Indicators KEITH SCHWER

12 Cutting Edge BOB FELTEN 73 Securing Nevada DEAN HELLER 98 Point of View Are you asking yourself the right questions about Fosterine a coooerative em~ronmenr hPIWPPn Nevarla the Internet' federal and state agencies. What is our most pressing 14 Travel & Tourism TO M TAIT 74 Inside Politics MICHAEL SULLIVAN infrastmcture problem? Federal proposal threatens air tours over the Legislature finishes big business early in How can we most Grand Canyon. streamlined 120-day session. effectively address it?

July 1999 • Nevada Business Journal 7 HIRING DECISIONS

jOB DUTIES EMPLOYMENT OUTLOOK

Accounting for your CPA's time

ccountants A may soon .... , ..,~-· .. have more tasks Las Vegas businesses on their hands committed to hiring than they bar- he next three months are T likely to prove a good into more non-financial are­ time for job hunters, accord­ nas. Robert Half Internation­ ing to the results of Manpow­ al conducted a nationwide er Inc.'s Third Quarter Em­ poll of CFOs that revealed ployment Outlook Survey. Copyright 1999 ® People\Mse, llC. ~I right s reserve d. they expect issues outside of Thirty percent of local em­ traditional accounting func­ ployers polled assert they tions to occupy nearly 40 SURE, THEY LOOK GOOD ON PAPER ••• have plans to add personnel in percent of a senior accoun­ July, August and September, tant's time five years from irtually every compa­ A preliminary search via while only 7 percent plan now. That may mean more ny has hired employ­ the program can verify such workforce reductions. While meetings on business strate­ Vees who possess the information as names, ad­ such numbers bode well, local gy and information technolo­ education, skills and work dresses and telephone and employers were more opti­ gy initiatives. "Increasingly, experience for the job, only social security numbers. mistic a year ago - 40 percent accountants are helping to later find problems a pol­ More intensive searches can at the same time last year ex­ senior management pursue ished resume hides. People­ uncover information about pected to increase staff, while revenue enhancement oppor­ Wise, LLC, a national employ­ criminal backgrounds, dri­ just 3 percent foresaw down­ tunities, such as global ex­ ment screening company, ving records, credit histories, sizing. Las Vegas companies pansion and the introduction has partnered with national previous employment, pro­ also seem less positive than of new business lines, among labor law firm Littler Men­ fessional licenses and edu­ businesses across the country: many other strategic initia­ delson, P.C. to develop a co­ cation . For more information, nationally, 32 percent of em­ tives," stated Max Messmer, ROM designed to help avoid visit PeopleWise's Web site ployers indicated plans for chairman and CEO of Robert costly hiring mistakes. (above) at people-wise.com. growth, while 6 percent ex­ Half International. pect reductions.

BUSINESS RESOURCES BUSINESS TRAVEL Gastronomy More hope for economy economically depressed area eals represent the third Runzheimer offers some sug­ experienced travelers for sug­ M largest expense of busi­ gestions for minimizing dining gestions, and find out where he U.S. Small Business ness travel, according to travel costs. Business travelers locals go - they're familiar T Administration has paired consultant Runzheimer Inter­ should avoid meals in hotel with the best food at a reason­ with Wells Fargo Bank, the national. Though companies dining rooms and airport ter­ able price. Finally, try review­ city of Las Vegas and the on average spend more on minals and avail themselves of ing destination dining choices Enterprise business trip meals than on suburban eating establishments online as part of the pre-trip Community to continue the car rentals and entertainment, where possible. Also, ask other planning process. revitalization of one of the )o-

8 Nevada Business journal • July 1999 BUSINESS UP FRONT

BUSINESS RESOURCES continued Which Big Five firm city's economically distressed neighbor­ hoods. The SBA re­ serves the largest cently opened its 56th Business Information Center at 1951 Stella Lake Street. The 1,200-square-foot office number of public includes a library of more than 700 busi­ ness reference books and more than 100 video and audiotapes covering specific business topics. Five computer terminals companies in Nevada? provide Internet access, software featur­ ing business and marketing plans and in­ formation about international trade and government procurement procedures. Deloitte& the answer ,• s Touche CORPORATE lUXURY

@1999 Deloi tte &Touche LLP and Deloi tte &Touche Consulting Group LLC. De loi tte &Touche refers to Deloitte & Touche LLP, Deloitte & Touche Consulting Group LLC and related entities.

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we keep you 'in shape. Successful exercise facilities pracrice what they preach. They keep them­ Hobnob on the high seas selves in rop shape. of Lake Mead At. Exercise Equipment, our fitness pro essionals can fir you with the right machines and layout options to ooking to attract the big clients? Try maximize your space, budget and fa­ L yacht rental. Tim Mooney, owner of cilir.y. We also offer free estimates on a 53-foot Hatteras Motor Yacht he calls ongoing preventive maintenance Rendezvous, is renting the boat out to conrracrs, performed by factory­ businesses seeking to entertain prospec­ trained technicians. That's why we're tive or existing customers. The vessel - the industry experts at getting moored at Lake Mead and operated by exercise facilities of all kinds up and Lake Mead Cruises - features three state running, and keeping them there. rooms, three bathrooms, three sundecks, Call today for more information or a satellite dish and a TV NCR. A licensed, a free consultation. U.S. Coast Guard-approved captain and ..iLEX£RCI5£_._ service crew provide a measure of secu­ ~QUIPMENpr rity for those aboard ship, and a private Get Fit On Your Schedule chef offers a variety of menus. Half-day, Reno/Tahoe Green Valley/Henderson Las Vegas Summerlin full-day, sunset and custom cruises are (8oo)9s9·LIFT (5438) www.exercise·equipment.com available. For more information, visit Web site lasvegasrendez:vous.com. •

July 1999 • Nevada Business Journal 9 INVEST'ING

able to assume that, given Y2K, the like­ U2 Should Care About Y2K lihood of a portfolio experiencing sig­ nificant volatility and/or a significant short-term loss is substantially higher BY MARGARET E. MAUL, CFP, CIMA than it normally would be. Also, the Y2K cost to U.S. businesses has been es­ timated at $50 billion. That economic ver the course of Understandably, the impact could have a negative effect on 0 the next few months general public is concerned corporate earnings. everywhere you turn you about disruptions in public It would be wise to consult with a fi­ are bound to hear some­ services, including water, nancial advisor for a Y2K check-up to thing about the year 2000 telecommunications, air ease your worries as the date approaches. problem, or as it is referred transportation, medical This check-up should include an assess­ to, Y2K. Now that the be­ care and basic supplies ment of the Y2K preparedness status of witching hour of midnight right down to ATM ma­ individual mutual funds and securities. In on January 1, 2000 is ap­ chines. There are many addition, a financial advisor can review a proaching, the subject is sources on the Internet portfolio for the purpose of reducing Y2K intensifying in the form of to get inforn1ation about risk by altering the portfolio investment media (television, radio, the Y2K bug, including allocation. Of course, an investor's toler­ print, Internet) attention. the Red Cross Web site ance for volatility and short-term and The Y2K problem wasn't at redcross.org and at long-term goals should be a factor in any even a problem for com­ other sites including Y2K portfolio changes. Y2K can impact every puter programmers back in year2000.com and Remember that if your portfolio is the 1970s. In the early days aspect of our lives in Y2K.com. Until we are well diversified, and you can stick with of computer automation, certain all essential com­ it over the long term, you are likely to the modern age as only the final two digits of puters will operate after earn the return that your stock-bond allo­ the yearly datestamp were we rely on computers January 1, 2000, no one cation has historically delivered without used to identify the date. knows for sure how effec­ any Y2K adjustments. to process insurance This was done to preserve tive efforts to make these It is imperative that everyone be aware precious memory that led premiums, interest computers compliant will the Y2K problem exists and will not end to more cost-effective sys­ be. For that very reason, on January 1, 2000. Problems resulting calculations, stock tems for business and gov­ it is important that every­ from Y2K will almost certainly continue ernment. As a result, that trade settlements, one take precautions to affect the economy for months, possi­ short-term solution created by obtaining the following: bly years after the turn of the century. and other financially- a long-term problem. • A current credit report Keep in mind though, while dealing with To illustrate the problem related items. • Official copies of social Y2K issues is important, the quality of in simple terms consider security cards, birth your long-term planning is what will ulti­ this: a person born on January 1, 1960 certificates and marriage licenses mately determine whether you meet your will turn 40 years old on January 1, 2000. • A personal earnings and benefit financial goals. If a computer system is not Y2K compli­ estimate for every wage earner in the Good planning now will help you rest ant, this person's age will be calculated family from the Social Security Office better and live well beyond 2000. • as minus 60 years. How, you ask? Sim­ • Up-to-date copies of all insurance ple: the computer believes the year is policies Margaret E. Maul, CFP, CIMA, is the now 1900 instead of 2000. This eiTor • Copies of all medical records managing director/CEO of Maul Capital can impact every aspect of our lives in In addition, investors should obtain up­ Management, investment and wealth the modern age as we cuiTently rely on to-date personal and fi nancial statements management advisors. An investment ad­ computers to process insurance premi­ and ledgers, including all brokerage firm, visor for more than 20 years, Maul ums, interest calculations, stock trade bank and mutual fund accounts. served as senior vice president of Invest­ settlements, mortgage calculations and What effect will the Y2K problem ments at Prudential Securities for 13 other financially-related items. have on your investments? It is reason- years before starting her own company.

10 Nevada Business journal. july 1999 J . ~en it comes to emergency care, the future 1s now.

Summerlin Hospital Medical Center is southern Nevada's newest choice for quality emergency care, complete with state-of"the-art techniques and advanced technologies and procedures -all in a convenient location that's close to you. But our 21st century philosophy is also supported by an extensive history with The Valley Health System that dates back nearly three decades. Between literally hundreds of years of combined medical experience and thousands of hours of providing the finest treatment to individuals, we're continuing to prove that a 24-hour city like Las Vegas deserves a 24-hour emergency care facility as efficient and comprehensive as ours.

• The most advanced cardiology, radiology and lab equipment to support the ER • Cardiac catheterization lab and angiography suite • Pediatric rooms for the comfort of our younger patients • Flight-for-Life emergency airlift service • All ER physicians are board-certified

s IN HOSPITAL MEDICAL CENTE R A Member of The Valley~ 'HealthSystem· Quality Healthcar e . Clos e To Hom e . 657 Town Center Drive • For more information call 233-7000 tently using it to buy things? Someone Are you asking voursell who buys books or stocks online is much more likely to buy something - anything - from you online than some­ the right questions one who isn't a Web shopper. And peo­ ple who consistently use the Web as an about the Internet? irtformation source are likely to be influ­ enced in their "buy" decision through your Web site, even if they're not in the BY BOB FELTEN online buying habit. Have you asked your current cus­ tomers how they use the Web? Some­ here was a time, not ~oo Internet question is more likely times a simple conversation with good long ago, when the b1g to be accompanied by a puzzled customers about their Web habits can T Internet question was expression and go something generate ideas on providing them better simply, "Are you on the Web?" like this: "What are you doing service and developing new Web-savvy For individuals, the question on the Web?" What they really clientele. How are people finding and meant, "Do you have access to mean is, "Is your Web site using your current site? You may have the Internet?" For businesses, helping your business make access to a great deal of irtformation the meaning of the question was money?" Some of the about visitors to your site that you're twofold: "Do you have Internet more honest might answer, not taking advantage of and almost access at the office?" and "Do you have "Yeah, we're on the Web, but I don' t have certainly not analyzing effectively. a Web site for your business?" a clue as to what we're doing there." You probably have a pretty good Way back then, you could impress As I read about different types of busi­ idea of how your direct competitors friends and business associates alike with nesses and their excursions into e-com­ use the Web, but ask another question. a simple "Yes." Of course if you really merce, I often run across the phrase, "How do other companies my cus­ wanted to build yourself up, yuu'<.lthruw ' 'Th~y r~ally haven' t figured it out yet." tomers buy from use the Web?" They, in a "We were among the first to ... ," I think part of the reason businesses have too, can teach you something. and everyone would look at you with trouble "figuring out" the 'Net is they get The reality is that being on the Inter­ deep respect for your high-tech vision too focused on the technology. Let me net is no longer cutting edge. It's com­ and courage at being on the cutting edge. suggest focusing instead on what you mon. Don't let yourself be intimidated Ah, those were the good old days. know about your business and informa­ by its high-tech nature. Ask some com­ Nowadays, it's a little more difficult to tion you have at hand, or can gather with mon sense questions. They could lead impress people. What do you say in an en­ relative ease. So, as a business owner, you to cutting-edge solutions. • vironment where fourth grade classes have here are some questions you might want Web sites and high school computer whiz to ask yourself. Bob Felten is a principal with lnnerwest kids are running Web design businesses? How do my current and potential Advertising in Reno. E-mail him at Among many entrepreneurs, the big customers use the Web? Are they consis- [email protected].

TECH TALK renoairport.com both allow people to check the status of arriving and departing Nevada transportation flights. McCarran's site offers directions for navigating around the airport, and entities launch sites McCarron International Airport Renoffahoe International offers airline . ,_.,,.n,.,.,·.....,.v,-s,..a..,...uq....-•nnc.....,. ...._.. ir and ground transportation orga­ .,....,.-.,.,...... ,.,, ~,.,c-.. c-- and car rental reservation links. The nizations across the state are estab­ HWn>~~~t•dt' Clark County Regional Transportation A OJfidtwl l lflnJI~Siw/fH lishing Web sites designed to grant con­ JkC-J~.tfUp#tf Commission has created its own contri­ ' c.. ~ •..,· '"'li"' ~·~,,.,..-tt,.., sumers easy access to irtformation. The I D ;>' Qt-.:'""" bution to Web-based travel research: at Clark County Department of Aviation's catride.com, bus riders can access fixed ~ · ~ · ~ · ~ mccarran.com site (right) and the Airport ~-...D....r...~; .. =r~ .· ~ route and paratransit schedules, printable -..- ca. --- · ~..... Authority of Washoe County's site at - route maps and fare information. ~

12 'e>11da Business Journal • July 1999 TECH TALK continued QUICK QUOTES

24 hours a day, 365 days a year - within GES Interactive pioneers four hours. Other TechPointacom ser­ Study: Online trading can tradeshow Web site vices include Ask Dr. Tech, a technology save on commissions search engine, free downloads and tech reyhound Exposition Services (GES) news and stock quotes. or many who invest in the stock mar­ G is encouraging its tradeshow clients F ket, broker commissions are a neces­ to set up Web sites to accompany con­ sary, if frustrating, cost of trading. A new ventions. Such sites, which the company srudy conducted by Weiss Ratings, Inc. says should begin up to six months be­ may offer some insight into reducing such fore a show and continue for four months fees. The srudy found that online in­ after, enable attendees to make advance vestors save an average of 77 percent over decisions about which exhibitors to visit full-service brokerage commissions and or which seminars and speakers to hear. 43 percent over discount brokerage com­ GES has even developed software allow­ missions. That translates into an online ing attendees to schedule meetings with broker commission of $26 on a $10,000 exhibitors. The firm showcases its own trade, versus the $1 11 average commis­ demonstration site at gesii!teractive.com. sion full-service brokers charge and the $46 average commission discount brokers Quick answers to tech seek. The tradeoff: your comfort level in questions for home or oHice choosing stocks with minimal to no ad­ vice may be low. Weiss advises checking s different as your home computing into whether your full-service brokerage A needs may be from your business offers a substantial discount for e-trading computing needs, a new Web site can Database locates African­ before switching brokers. answer all your computer- and Internet­ Ameri·can employees related questions and problems. Tech­ House considers REIT Pointer. com (below) offers a database of anagers and human resources pro­ modernization law FAQs, a live chat room and a message M fessionals seeking diversity recruit­ board. The site's technology experts an­ ment vehicles n<;JW have another tool in he U.S. House of Representatives is swer inquiries posted on the site for free, their arsenal: blackvoices.com (above), a T debating legislation designed to up­ Web site that fearures, among other re­ date the tax rules governing real estate ...... Te,.,'Jiit.lntet~ • sources, the largest searchable resume investment trusts (REITs). The measure, r.com database of career-oriented African­ The Real Estate Investment Trust Mod­ .---- .,.,! 'ftcll!iil'ii :I~ Americans to which companies can sub­ ernization Act of 1999, would authorize ~='.:...=--~~~~ scribe. The site, which fearures an 86 per­ the limited use of taxable REIT sub­ cent college-educated readership, also sidiaries. If the law passes, REITs will be offers a place for companies to post job allowed to establish taxpaying REIT sub­ Moi.J?ii!U-UfWM openings. Businesses can utilize cus­ sidiaries that could provide noncustom­ tomized profiles, banner links to Web ary services to tenants and services to sites and targeted e-mails to reach pros­ third parties who aren 't tenants. The pective African-American employees. bill's sponsors say the law would enable REITs to maximize services to their ten­ Sierra Health Services un­ ants and customers. -l.OUO.TA-.. -- _...... ____ --KSI- KSI--...- ... - veils Intelligent Call Queue Travelscape.com files IPO Mr#31111/il._ ·- ierra Health Services has developed a registration statement Ssolution for clients who call its mem­ ber services department and don't want Las Vegas-based Travelscape.com, Inc. to wait on hold. The company's Intelli­ ( ASDAQ:RSV ) recently filed a regis­ ,.,_ ... gent Call Queue system prompts callers tration statement with the Securities and as to how long they' ll wait to talk to a Exchange Commission relating to its Sierra Health reoresentative. Tf they de­ orooosecl initi~l onhlic: off~rine of com­ @!!e I. ' cide the wait is too long, they can enter mon stock. Copies of the online travel their phone number, hang up and receive service provider's prospecrus can be ob­ a rerum call from a representative - with­ tained via U.S. Bancorp Piper Jaffray at out losing their place in line. • 612/342-6000. •

July 1999 • Nevada Business Journal 13 make it impossible for all but a small Federal proposal threatens air minority to hike into the canyon. The flights are enormously popular tours over Grand Canyon with international visitors, whose travel schedules usually don't permit a leisurely BY TOM TAIT drive to the Grand Canyon. A 1996 University of evada, Las atural wonders are cher­ Once again, however, sight­ Vegas study found that air tourism from ished tourist attractions seeing fl ights over the Grand Southern evada generated nearly $375 N that lift our spirits and Canyon are in jeopardy because million for the Las Vegas area; that more fill us with appreciation for of a federal proposal before Con­ than 442,000 international visitors to Earth's beauty and majesty. But gress to further reduce allowable Southern evada took Grand Canyon air we're not invisible, and we can't noise levels in the national park. tours, and that 143,000 of them would experience nature without being The National Park Service pro­ forego future trips to Las Vegas if the a part of the ecosystem. poses to redefine "natural quiet" flights no longer were available. Perhaps the most spectacular sight of in Grand Canyon National Park in a way Noise over the canyon already has been all - the Grand Canyon - draws at least that would make it difficult for air tours severely restricted. In 1988, the federal 500,000 visitors a year for aerial sightsee­ to comply. Oddly, the proposed lower government established routes, altitudes ing tours originating in Southern Nevada. thresholds for sound were based not on and other rules that dramatically reduced These tours allow people to experience scientific data, but on the word of federal noise complaints and substantially re­ one of the seven natural wonders of the employees said to have good hearing. stored natural quiet. Since then, 92 per­ world from the air, which affords the Shouldn't this wondrous view be avail­ cent of park visitors reported no adverse best view, and, according to the U.S. For­ able to everyone who wishes to see it? effects by aircraft sounds, and back coun­ est Service, causes "few adverse impacts Aerial tours are popular because travel try park hikers reported seeing or hearing to wilderness users ." time constraints and physical ability only one or two aircraft a day. Lowering the noise threshold - again - would reduce air tours at the eastern end of the canyon, the only area where aerial sightseeing is still allowed. It would cut off access for many people. On May 12, the evada Legislature passed a resolution offered by the Nevada Commission on Tourism urging Congress to "protect, support, and sustain the via­ bility of this significant contributor to the Nevada tourism economy and the enjoy­ ment of visitors and sightseers." The measure was forwarded to the Nevada congressional delegation in time for a hearing May 25 before the House Nation­ al Parks and Public Lands Subcommittee on the noise proposal. The fleeting sounds of a sightseeing flight seem insignificant compared to the value of making a national treasure acces­ si ble for people to enjoy. Air tourism makes good sense and Nevada should protect this 70-year tradition. • If the federal government has irs way, breathtaking aerial views of the Grand Canyon will be a thing of the past - and so will a highly popular tourism draw that brings Thomas G. Tait is the executive director millions of dollars to Southern Nevada each yeC/1: of the Nevada Commission on Tourism.

14 Nevada Business Journal • July 1999 TRAVEL TRENDS

Desert Passage restaurant lineup revealed

outhem Nevada's restaurant and retail Sjuggernaut shows no signs of slowing as TrizecHahn plans its Desert Passage at Aladdin. Eight eateries are slated to open with the retail center next spring, all of which have reputations as culinary lead­ ers in markets across the country and the world. New York's Blue Note Jazz Club, New Orleans' Commander's Palace and Paris' Buddha Bar plan establishments at Desert Passage. Also slated to locate at and accessibility to large groups, among the Aladdin are The Anasazi, a Santa Fe, Tahoe Shakespeare other criteria. The festival, which runs N.M. hot spot, and The Macanudo Steak­ Festival earns honors from July 28 through August 29 and fea­ house & Club, which will add a Las tures As You Like It and A Midsummer Vegas operation to its Chicago and New he Lake Tahoe Shakespeare Festival Night's Dream, will also undergo some York locations. Rounding out the roster of T (above) is celebrating its 21st season renovations this summer, undertaken by Desert Passage restaurants: Bice will this year at Sand Harbor with a special Design Workshop and Cox & Kromydas serve Italian cuisine; Beluga's menu will distinction: its naming in Destinations Architects. Long-term goals for improve­ center around caviar; and Lombardi's will magazine as one of the Top 100 events in ments include a facility capable of host­ offer three dining themes - Italian tratto­ North America for 1999. The festival ing summer-long theatrical and musical ria, French bistro and Moroccan bar. earned the accolade for its broad appeal entertainment opportunities. •

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July 1999 • Nevada Business journal 15 Taking Care of Your Stall

Benefits - especially roll and other administrative matters. The determine why a claim is not being paid. employer must pay a surcharge to have Another strategy that can pay off for a all of this handled, but it's a simpler way business owner is to have employees fill health insurance- for a small company to do business. out a health insurance application form Entrepreneurs who decide hiring full­ long before seeking coverage. This helps time workers is the ideal alternative will the insurance broker find the right health can be pricey. But quickly find the most important and costly insurance for the price. Health insurers benefit is medical insurance. "Millions of may raise the rates from a preliminary Americans don't have healthcare because quote on a price if they find that one or neglecting employee they're working for small companies that more of the employees has a serious can't afford it," said Tom Gutherie, who health problem. heads the Southern Nevada Certified De­ Businesses must also decide on the needs can cost your velopment Corp., which lines up govern­ type of health coverage they're going to ment financing and provides other exper­ provide. Preferred provider organizations tise to entrepreneurs. "This is the biggest (PPOs) allow employees to choose from a business even more problem in the business world." wide range of doctors, and many give Though heaithcare reform is not yet a them the freedom to see a specialist with­ reality, owners can find ways to cover out a referral from a primary physician. in the long run. their employees. Experts in the benefit However, employees have to pay part of field advise new businesses with small their healthcare costs. They are usually staffs to at least offer group health and life required to satisfy an annual deductible in BYTOM DYE insurance coverage, and to shop for the the $200 to $500 range and pay 20 per­ best deal. This can be time consuming for cent of the cost of medical procedures up new company faces difficult a small business owner preoccupied with to a certain amount, after which 100 per­ choices when deciding what ben­ conducting day-to-day operations. Ric cent of the allowable costs are covered. A efits to offer employees. Benefits Gould of the Kaercher Insurance Agency Health maintenance organization are costly and can affect the bottom line, said entrepreneurs should find an insur­ (HMO) fees are lower, but HMOs are especially for a fledgling business. But if ance broker to help them research a good known to watch the bottom line closely. an owner doesn't take the high road and benefits package. "Many people who elect According to Gould, businesses with offer good benefits, the firm will be unable to start up a business originally held man­ younger employees may find that an to attract quality employees. agement positions in someone else's em­ HMO will offer them a good deal on Entrepreneurs must solve this dilemma ploy," he said. "They're used to having premiums because fewer health prob­ to be successful. There are shortcuts a benefits such as group health, dental, life lems are anticipated. new business can take. For example, a insurance and vision. But sometimes the A managed care indemnity plan is an­ fledgling comapny can rent an executive cost is prohibitive for a small business." other option. This type of plan gives em­ suite. In this setup, the owner of the of­ An insurance firm such as Kaercher can ployees the freedom to choose doctors fice complex provides secretarial, com­ not only help businesses line up benefits, who are not on a list, but it costs more puter and other services to tenants so they but can also provide assistance if prob­ for participants, said Chad Layne, vice don't have to hire employees. lems arise later, such as a dramatic in­ president of employee benefits for Bruce Another option is to contract with a crease in rates, or difficulties resolving Layne Insurance. Layne recommends a staffmg service for temporary or perma­ claims. Kaercher doesn't have the power point of service plan, which gives em­ nent employees. The service provides to resolve disputes over individual claims, ployees the power to choose which type employee benefits and takes care of pay- but can help cut through the red tape and of coverage is best for them and allows

16 Nevada Business journal • july 1999 them to switch from an HMO to a PPO or Business owners can save money Chamber of Co=erce and Associated another type of coverage. General Contractors have low group rates "This is a tough marketplace," Layne for the company and employees because they have large memberships. said of the problems in choosing insur­ Business owners can also save money ance coverage. Because of consolidation by instituting a "cafeteria plan," for the company and its employees by in the insurance industry, he said there taking advantage of Section 125 of the are only about five or six insurers locally which allows employees to pay Tax Code and instituting a "cafeteria who give small businesses reasonable plan." Basically, this allows employees to rates. Larger businesses with 50 or more pay for hea1thcare benefits with pre-tax employees have a big advantage because for healthcare benefits with pre- dollars, said Ed Hendricks, who owns a they can get a much better group rate. Reno-based insurance firm. The employ­ New businesses trying to contain costs tax dollars. The advantage for ee pays taxes on wages after healthcare might consider having their employees costs are deducted. pay half the cost of the premiums, Layne employers is realized in federal This plan can work in a couple of ways. said. Businesses can pay a higher percent­ The cost of premiums can be deducted age of the premiums as they become prof­ payroll tax savings. from paychecks or employees can con­ itable and add less costly benefits such as tribute money to a fund that reimburses vision, dental and long-term disability them for healthcare expenses. In a true coverage. Monthly premium costs for vision coverage, are even less expensive. cafeteria plan, employees have several op­ group health insurance for each employee If these options still seem too expen­ tions - such as medical, dental and vision are in the $120 to $180 range and a dental sive, entrepreneurs might want to consid­ coverage - in deciding how to allocate plan can be added for about $15 per er joining healthcare plans offered by as­ their money. The advantage for employers month, Layne said. Other benefits, such as sociations. Layne said the Las Vegas is they save on federal payroll taxes. •

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VITAL STATISTICS houghts of government construction pro­ times have been jects in 1930s Nevada usually elicit visions good when foreign re­ POPULATION T of Hoover Darn. However, Hawthorne, a lations have been bad. By 6,800 Northern Nevada town smaller than some Clark 1944, Hawthorne housed County high schools, also watched its fortunes 14,000 residents. During the AREA align early on with government investment in its Korean War, federal impact funds 4,019 square miles community. Since its construction in 1931, the made the area's school district one of Hawthorne Army Ammunition Depot has deter­ the richest in the country, according MAJOR (ITI ES Hawthorne mined, for better or worse, the health of Weaver. The last significant growth spurt carne Hawthorne's and Mineral County's economy. during the Vietnam War, after which the Depart­ Min a Now, as the last vestiges of the depot's activity ment of Defense began to consolidate supply sys­ Luning show signs of fading, business diversification offi­ tems. That's when the Army took over the facility. Walker Lake cials in the region are planning for a different kind Though Weaver still regards the depot as the Schurz of economic future. area's primary economic engine, today just 10 PRIMARY ECONOMIC ENGINE Unlike Las Vegas, Hawthorne and other towns military personnel are stationed there. Manufac­ Hawthorne Ammunition Depot throughout Mineral County enjoyed thriving turing is no longer a function of the depot, and 275 economies long before the federal government local jobs have been lost since 1994 alone. MAJOR COMPANIES brought jobs to the region. More than a century Hawthorne's population, at about 3,600, continues Hawthorne Ammunition Depot ago, mining drove population booms in the area. to decline, "mainly from the downsizing of the El Capitan Lodge & Casino Prospectors carne to exploit aptly-named Mineral depot," stated Dan Dillard, a county commission­ NEWER BUSINESSES County's multitude of raw resources, which in­ er and chair of the MCEDA. "It hasn't been a dras­ Delta Star clude "every type of precious metal - copper, sil­ tic decrease, but it's gradually dropping. For a Major Bros. ver and gold, as well as other materials such as community this size, it's been pretty dramatic." Pizza Factory turquoise and borax," noted Bob Weaver, execu­ Fortunately, entities both private and public are tive director of the Mineral County Economic De­ taking a vested interest in Mineral County's future. YEAR AUTHORITY EST. velopment Authority (MCEDA). However, min­ The Army appears more willing to help the com­ 1990 ing-driven economies present problems; the munity, having donated its former USO center as a

EXECUTIVE DIRECTOR industry is known for its highly cyclical nature. civic and convention center. ''Ten years ago, if we Bob Weaver While mining ensured some good times for Min­ had tried to tie business and industry into the rail­ eral County, the industry hit a regional slump in road [running through the depot], it wouldn't have TRANSPORTATION the early 1990s from which it has yet to recover. happened," states Weaver. ''Today, the Army is very THOROUGHFARES "All the mines started shutting down as the price receptive to ideas like that. They're seeing what's u.s. 95 of gold dropped," recalls Weaver. happening to our economy, and they're increasing­ State Rte. 359 War is also something that comes and goes peri­ ly committed to opening more of their facility to the State Rte. 360 odically, and few communities' fortunes have been community." Weaver added that this includes deed­ u.s. 6 tied as directly to overseas strife as Hawthorne's ing retired portions of the depot over to the county have been. After an explosion in 1927 at the Naval to aid in expansion of Hawthorne's industrial base. AIRPORT Ammunition Depot in New Jersey forced the gov­ That industrial base is now home to one of Hawthorne Municipal Airport ernment to seek a more remote locale for a new Hawthorne's most promising alliances. Delta Star, RAILROADS Navy ammunition facility, construction began in an electrical transformer manufacturer, has leased Union Pacific Hawthorne in 1931. Since then, Mineral County's 25 acres of a 400-acre industrial park. Though the

July 1999 • Nevada Business Journal 19 WWW.NEVADABUSINESS COM·,

Nevada Business Journal Dii%1 currently use a health insurance agent D Jffl will be looking for a new healthcare provider in the next 12 months Waterskiing on Walker Lake. o m are directly involved in the healthcare decisions made company has an option on another 25 trout, and surrounding wilderness affords by their companies acres, community leaders ultimately ex­ sportsmen substantial hunting opportuni­ pect the manufacturer to assume 100 acres. ties. For industrial manufacturers like According to Dillard, by 2005, Delta Star Delta Star, a dry, temperate climate pro­ SAGE TO AN INFLUENTIAL CROSS SECTION may employ 300 locals - about what the vides good transportation access to other OF BIJSINESS LEADERS ACROSS NEVADA. depot now staffs. Delta Star seems intent regions and freedom from worries about cal) today FOR MORE INFORMATION on stanching the flow of young workers metal and other material deterioration. ABOUT OUR COST-EFFECTIVE RATES AND out of the area. Weaver says company offi­ Weaver says the most pressing problem SPECIAL ADVERTISING PROGRAMS. cials are encouraging area youngsters to is keeping young people in an area where obtain engineering degrees in the city and there isn't much nightlife and few jobs. 70Z. 735· 7003 return to Hawthorne to work for them. But he predicts a future where those prob­ www.nevadabusiness.com That may be a good plan for the area's lems aren't so pervasive. "I'd like to see youth, because if Weaver, Dillard and oth­ more manufacturing plants and a nice mix ers are successful in their efforts, there'll of service, retail and industry here," he soon be abundant opportunity for new stated. "The government is talking about companies looking for a community like moving out of the industrial part of the Hawthorne. ''We've been in contact with base, and I'd like to see that developed four other companies that would provide into a National Guard training base, be­ materials and services for Delta Star, and cause all the necessary infrastructure ex­ they're thinking of opening plants or other ists for that. We could use two or three DEPENDABLE EQUIPMENT satellite operations here," noted Dillard. In more fast food franchises, and in the next FOR CONSTRUCTION & INDUSTRY addition to the existing 400-acre industri­ five years, plans may emerge to develop a RENTALS al park, which already houses such com­ new bowling facility that would tie in with panies as Western Petroleum, BLT Con­ additional convention facilities. We're SALES • SERVICE • PARTS crete, John Robinson and Woody's Body centrally located, and Hawthorne is a fun • Cranes & Boom Trucks - Shop, another 300 acres across the street town. We need to capitalize on that." Bare Rentals from the airport may soon come online. Dillard speaks more abstractly and in • Boom & Scissor Lifts • Forklifts - Rough Terrain, Though it hasn't been zoned yet, Weaver terms of desired growth rates. ''We prefer Variable Reach believes some of the property will be set controlled growth- we don't want things • Portable Air Compressors aside for industrial development. Eco­ to boom all at once," he asserted. "We • Welders & Light Towers nomic development officials are also eye­ need time to make sure the infrastructure is ing land to the south of town for addition­ in place to handle any influx of new peo­ al commercial purposes. ple. Right now, we could probably handle Part of the MCEDA's strategy includes another 1,000 to 2,000 residents. A lot of informing prospective new companies people living here like having a small about the area's myriad benefits, which community. They want some progress, but include exceedingly inexpensive real es­ they don't want problems with traffic." tate, a Woody Laughlin-endowed "first­ Though accustomed to the cyclical na­ class library that is one of the nicest in any ture of mines - whether gold or weapons 702-644-1700 small town in Nevada," according to - the MCEDA is working to stabilize its Fax 702-644-6063 Weaver, and abundant recreational oppor­ economy. If it can do so, what will emerge 2730 N. NELLIS BLVD. tunities. Nearby Walker Lake is stocked will offer area residents both opportunity LAS VEGAS, NV 89115 with hundreds of thousands of cutthroat and tranquility. •

20 Nevada Business journal • July 1999 PEOPLE ON THE

has more than 10 years of investment ex­ cer and TERRY LASSITER was named vice perience, while Vanderpal has more than president and loan review officer. BANKING & fiNANCE seven years' experience. EVADA STATE BANK announced anum­ j. ALAN PUGHES was appoint­ Nber of additions and promotions. LANCE KNIGHT was appointed ed president and CEO for COM­ VERONICA McKAY was appointed vice vice president and loan offi­ MUNITY ONE FEDERAL CREDIT president, training manager, and C1 N DY cer at Las Vegas-based NEVA­ UNION in Las Vegas. For the GoussAK returned to the bank as adver­ DA FIRST BANK. Previously, 10 years prior to joining Com- tising officer. ANDREW BRAUER, LAURA he was president of CityFed ALAN PuGHEs munity One, Pughes served as REED, RICHARD UNTALAN and ROBERT lANcE KNIGHT Capital, The Knight Organi­ president and CEO of Silver State Schools STE H N were all named branch managers at zation, LLC in Las Vegas. Federal Credit Union in Las Vegas. various Las Vegas locations. At the Nellis branch in Las Vegas, SARAH RIDDLE was PIONEER CITIZENS added and BUSINESS SERVICES promoted to client service manager and promoted several employees. TAMMY O'BURKE was promoted to branch In Las Vegas, SUE DALEIDEN EMPER SYSTEMS, INC. in Carson City manager. In Reno, LONNIE THOMAS was was named assistant cashier Sadded TANYA FADER as marketing di­ promoted from assistant relationship offi­ and branch operations officer rector. Fader, who will oversee marketing cer to corporate relationship officer and KATHY LucERo at the downtown branch. and promotions for the company's tech­ CINDY McCAVIT was promoted to client KATHY LUCERO was appointed nology consulting business, most recently service manager. CONNIE CLARK was pro­ assistant cashier and real es­ worked for Vantage Dealer Systems in moted from financial service supervisor in tate loan officer, and jOHN Ontario, Canada. Dayton to client service manager in Car­ jENT joined the bank as vice son City. MARY RouRKE was promoted to president and commercial MERCURY REPROGRAPHICS in Las Vegas branch manager at the Charleston and JoHN l ENT loan officer. CRISSY RECAREY promoted LYNELLE NICOLAS to on-site re­ Hualapai branch in Las Vegas. was promoted to assistant prographics specialist. Nicolas will over­ vice president and branch op­ see the professional equipping, managing KEN MUNDT joined BANK OF erations officer at the Spring and operating of clients' in-house repro­ COMMERCE in Las Vegas as Mountain branch. In Reno, duction facility, copy center or mailroom. vice president and SBA loan )AN E GALLO was promoted to manager. His 15 years of in­ vice president, KYLE DRAPER DEVELOPMENT & dustry experience include pre- was promoted to assistant REAL ESTATE KEN MuNDT vious management positions vice president and MICHAEL with SierraWest Bank, First Interstate Bank PETRE was promoted to assis­ he board of directors of of Nevada and Nevada National Bank. tant cashier and network offi­ TTHE ROUSE COMPANY cer. RICK TEIXEIRA was pro- elected DANIEL C. VAN EPP LISA McDoNALD was named KYLE DRAPER moted to senior vice president president of THE HOWARD manager of BANK OF AMERI­ and manager of the Reno HUGHES CORP. and senior CA' S new banking center at main branch. In the Reno vice president of The Rouse DANIEL VAN EPP 8550 West Cheyenne Avenue Support Services department, Company. Van Epp joined The Howard in Las Vegas. She joined MICHAEL GOGOLA was pro­ Hughes Corp. in March 1995 as president LisA McDoNALD Bank of America in 1988 as a moted to senior vice president of its Summerlin division. He will retain teller, and also worked as a new accounts GREG NIXON and manager and (ARLA that position while also overseeing Hugh­ representative, customer service represen­ BERRYMAN was promoted to es Corp.'s other Las Vegas developments. tative, operations officer, customer service assistant vice president and manager and personal banker. customer service operations jOHN A. KILDUFF joined officer. GREG NIXON was pro­ AMERICAN NEVADA CORP. as MICHAEL GORDON and GEOFFREY VAN­ moted to senior vice president executive vice president and DERPAL joined NORWEST INVESTMENT LYNNE KYLE and regional credit manager. senior officer, assuming lead­ SERVICES, INC. in Las Vegas as full-ser­ Also in Reno, LYNNE KYLE joined the bank ership of the developer's vice retail financial consultants. Gordon as assistant cashier and benefits/HRJS offi- JoHN KILDUff community and commercial

July 1999. Nevada Business journal 21 PEOPLE ON THE MOVE

divisions. Kilduff most re­ CLUB appointed GOVERNMENT cently served as executive BoB RADEMACH­ &LAw vice president of The Howard ER sales manager Hughes Corp. SCOTT WALLAT and named AN­ he Environmental Planning division of joined American Nevada as DREA SPINUZZI T(LARK COUNTY'S DEPARTMENT OF SCOTT WALLAT senior financial analyst. Bos RADEMACHER and STUART FAs- PAM RABY COMPREHENSIVE PLANNING added ALAN TOW sales associates. The PINKERTON as assistant planning manager MICHAEL DOIRON country club also named for natural resources and RussELL and jiLL BARNARD PAM RABY fitness director. RoBERTS as assistant planning manager joined MACDON­ Rademacher joins Anthem for air quality. Pinkerton was previously ALD RANCH COUN­ from the Erpenbeck Company with the U.S. Forest Service, while TRY CLUB as sales ANDREASPINuzz l in Kentucky, and Spinuzzi's Roberts most recently served as an envi­ MICHAEL DOIRON exeCUtiVeS. Both jiLL BARNARD 16 years of experience in­ ronmental consultant in . will assist the sales team in selling custom clude work with Pulte Homes estate lots at the Henderson masterplan. and American West Homes. TIMOTHY P. THOMAS was ap­ Fastow was previously with pointed chair of the bankrupt­ DICKSON REALTY, INC. in Reno named Performance Marketing and cy department at Las Vegas­

MAUREEN E.R. COOK director of property STUART FASrow Associates, Inc., and Raby based jOHN PETER LEE, LTD., management. Cook specializes in the man­ comes from Del Webb's Terravita com­ where he has served as an at­ agement of office buildings, shopping cen­ munity in Scottsdale, Ariz. TIMOTHY THoMAS tomey for the past five years. ters, industrial, apartment/condominium In addition to his new duties, Thomas han­ communities and homeowner associations. DEL WEBB CORP. promoted several em­ dles most of the firm's domestic and pro­ ployees within its Sun City communities. bate cases. He earned his law degree from PULTE HoMES Las Vegas PAUL TORBLAA is now director of con­ Washington University in St. Louis. Division promoted DoN struction operations and CRAIG FRIT­ BOETTCHER to vice president SINGER is now construction division man­ LISA CLAYTON , attorney at law, is providing of land acquisi­ ager. VALERIE KRUSE is now marketing employment law training seminars and tion and CARLOS support manager and DEBI GREER man­ workshops for SOARING EAGLE ENTER­ DAN BOETTCHER VALENZUELA to ager of sales administration at Sun City PRISES, INC. Clayton is a former deputy at­ vice president of land devel­ Anthem, and MARCELLE lAHADERNE is torney general for the state of Nevada and opment. Boettcher has been now contracts supervisor at Sun City was legal counsel to the Nevada Equal with Pulte since 1986, Valen- CARLOS MacDonald Ranch. Rights Commission for four years. VALENZUELA zuela since 1993. TRAMMELL (ROW COMPANY HEALTHCARE & ~·-· U.S. Reno/Sparks named MATT INSURANCE Division of PERINI RIECKEN office specialist. BUILDING Co., INC. Riecken, who was previously Las Vegas-based INSUR­ promoted SAMUEL marketing director for Ara- DCORP hired (LARA Mc­ E. NICHOLSON to MArr RIECKEN mark in Reno, brings more DONALD as director of client SAMUEL NICHOLSON vice president, pre- than 10 years' experience in commercial services. McDonald previous­ construction ser­ real estate market planning, sales and ly worked for Sierra Health vices. KENNETH R. ·-~~ management. Services for 14 years. CLARA McDoNALD BocK and MARK WEISHAAR were pro­ ROEL CONSTRUCTION Co. in Las Vegas DR. MATTI VAZEEN joined Dr. moted to vice presi­ hired jEROD WALKER as assistant project Jack Pershing at the CENTER ANTHON Y MARK WEISHAAR dent, preconstruc- COSENTINO manager. He is currently assisting with FOR ADVANCED EYECARE , a tion, lodging and gaming services. The Roel's Sun Colony-Sienna country club service of Carson-Tahoe Hos­ three served as preconstruction directors in Summerlin. pital. Most recently, Vazeen prior to their recent appointments. ANTHO­ MAm VAZEEN was medical director at the NY P. COSENTINO was promoted to vice TONY CALICCHIO was promoted to vice Bloomberg Eye Center in Ohio. He re­ president of business development. Cosen­ president and project manager for U.S. ceived his medical degree from Northwest­ tino has been with Perini since 1990. HOME, Las Vegas division. Calicchio will em University Medical School in Chicago. manage three of the builder's luxury DEL WEBB CORP.'S ANTHEM COUNTRY gated communities. jOHN JESSEN was named director of con-

22 Nevada Business Journal • July 1999

PEOPLE ON THE MOVE

tracting for MANAGED CARE CONSUL­ also promoted DAWN MAIORANO to The HARMAN-NICKOLAS RESTAURANT TANTS, INC. in Las Vegas. Prior to joining media director and appointed MAUREEN GROUP appointed NICK A. MCC, Jessen held posts with Physician Al­ HARPER media supervisor. COREY general manager of liances and Mutual of Omaha. Nevada ick's - An Original Las Vegas-base? RFN PRODUCTIONS, INC. Steak House at The Resort at MEDIA& made creative director BILL VERRILL a part­ Summerlin in Las Vegas. COMMUNICATIONS ner in the agency and changed its name to NicK CoREY Corey has served in the NEWMAN VERRILL. jOANN SPINELLI joined restaurant industry for more than 20 years. OBERT SHACKELFORD was the agency as art director and josHUA Rnamed an account execu­ EVANS ROGERS was named webmaster for DELIA'S CLEANERS, INC. acquired the Al tive for WHAT's ON magazine. the company's Internet division. Phillips dry cleaning operations in South­ Shackelford is a fomer mar- ern Nevada and named ROBERT K. keting consultant for Comput­ NoN-PROFIT SHAPIRO president for its Nevada, Califor­ ROBERT er User Magazine, and will SHACKELFORD nia and Arizona region. focus on new advertising for What's On. HE CLARK COUNTY MEDICAL SOCIETY TALLIANCE elected ANNETTE KINSMAN VICKI DuNCAN was appointed marketing )OH N DALRYMPLE is the new general sales president. Kinsman is also director of busi­ director of the and manager at KTNV-TV CHANNEL 13, the ness development at Lake Mead Hospital. SHOWCASE ON THE STRIP. Duncan is re­ ABC affiliate in Las Vegas. Dalrymple sponsible for the marketing, advertising, comes to News 13 from KLAS-TV, Las The CASINO MANAGEMENT tenant communications and special events Vegas' CBS affiliate. AssociATION elected MARC for both Forest City Enterprises Southern WEISWASSER executive direc­ Nevada high-end retail centers. MARK SEXTON joined THE tor. Weiswasser has served as YouNGER AGENCY in Reno as president of the trade associa­ TRAVEL & TOURISM MARC vice president and director WE ISWAS SER tion since April 1996. of sales for the Reno-Tahoe RAD A. GOLDBERG was International Airport in-ter- PtERO BuL ~ ENTINI was named president Bpromoted from director of MARK SExToN minal advertising program. of the evada chapter of the AssociATED marketing at SUNSET STATION Sexton was most recently with Adventure GENERAL CONTRACTORS. Bullentini is HOTEL in Henderson to a vice Media, where he was responsible for currently with Martin Iron Works, a president. Goldberg is re­ Reno Air's Approach magazine and other Reno-based steel supplier and fabrication sponsible for de- BRAD GOLDBERG specialized print products. works plant. velopment and implementa­ tion of slot and table game The RosE/GLENN GROUP in Reno named THE MARCH OF DIMES, marketing plans and pro­ MtKALEE DAHLE account coordinator, SER· NORTHERN NEVADA DIVISION motions. Station ENA HARDY production/traffic assistant and recently appointed MARTHA MARY LoFTN Ess Casinos also pro­ SANDRA GERSTNER media assistant. Prior ASTON WALKER division di­ moted MARY LOFTNESS to to joining Rose/Glenn, Dahle was an in­ rector. Walker's 15 years in vice president of relationship structor for the Reynolds School of Jour­ marketing and )UDY ALBERTI MARTHA AsTON non-profit management in­ nalism at the University of Nevada, Reno. WALKER cludes posts with the Ameri- to vice president. )UDY ALBERTI Hardy was an executive assistant and of­ can Cancer Society and the Texas Neu­ fice manager at a local advertising and PR rofibromatosis Foundation. BILL ROHRET was named director of golf firm. Gerstner was with General Diagnos­ maintenance at ANGEL PARK GOLF CLUB in tics as a payroll/personnel accountant. Las Vegas. Rohret, who has been in the RETAIL golf course business for three decades, The Las Vegas office of R&R IM MITCHELL was named oversees the maintenance of all facility ADVERTISING solidified its J general manager at ToL­ grounds and golf courses at Angel Park. healthcare team with four STOYS, a fine writing instru­ new members. They include ment and collectibles bou­ CAROLYN HARPER joined the Trails Village PR account manager )EN­ tique in the Venetian's Grand branch of PREFERRED TRAVEL SERVICES. DAwNMAIORANo NIFER VAUGHAN, PR account Canal Shoppes and at The Re- )IM MITCHELL Harper, who has more than 13 years' expe­ manager CATHY HAYES, advertising ac­ sort at Summerlin. Mitchell's duties in­ rience, is in charge of coordinating and ne­ count supervisor j.L. jORDAN Ill and clude hiring and training personnel, pur­ gotiating cruise company contracts and spe­ art director MATT )ONES. The ad agency chasing and operational recommendations. cializes in group and incentive cruises. •

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1850 East Flamingo Rd. Suite 139 Las Vegas, NV 89119 1-800-842-67 61 www.travelers.com 3 TravelersPropertyCasualty JJ ' A member of c1t1group n today's stressful world of to earn a little money on the side, but to running through your office while you're time-consuming commutes, gain independence in already established on the phone. ever underestimate the deadlines, rush hour and com­ careers or to follow their dreams. lovely luxury of submining requisitions to plex balancing acts between Studies have shown Americans spend someone else's checkbook when you need family and career, many peo­ up to 10 years of their lives commuting to office supplies or new equipment. In addi­ ple are seeing home business and from work. That, on its own, is a com­ tion, working from home means you never as a beacon of hope amid the pelling reason for a home business. Add really leave the office, and you may find seeming futility of the tradi­ convenience, tax benefits, a flexible yourself working longer hours than your tional rat race. More than 13 million peo­ schedule, more control over work hours office-based counterparts. ple now work out of their homes, defying and more time to spend with family and the stereotype of the retiree with a hobby, friends, and it is no wonder so many are Is it right for you? the college student working out of his finding that you really can go home again. Some basic questions to ask parents' garage or the housewife selling Of course, a home business is still a her crafts. Today's home business owners business, and must be treated as such - not ot everyone is suited to a work-at­ include accountants, architects, computer always an easy task. There are advantages home lifestyle. The amount of ·­ geniuses, chimney sweeps, maids, mail to working in that downtown office. For Ndiscipline and understanding · order business owners, transcribers, free­ starters, friends, family and neighbors feast or famine work regimes required lance writers, personal trainers and more. probably don't stop in to chat at your of­ get a busi ness going must be considerec._ People are starting home businesses not fice. Kids and dogs aren't likely to come It normally takes three to five years to~

26 Nevada Business journal • july 1999 What Kind ol Business to Start?

nee you have decided you want to start a home busi­ 0 ness, you need to figure out what kind . Research your choic­ es carefully, and beware of scams (no one is actually going to pay you to stuff envelopes). With the advent of the Internet, you can do online research and get a lot of advice through busi­ ness chat groups. You will also find businesses for sale. Be care­ ful. When you are looking for a business, there are common red flags that should warn you not to invest. Avoid a company that does not give an 800 number to call for more information. Avoid those who do not list a street ad­ dress (rather than just a post of­ fice box). Be sure there is a live person you can ask questions of, not just voice mail , an answering machine or answering service. Always look for a 100 percent money back guarantee. Never trust someone who promises all you have to do is pay your money, sit back and get rich. Re­ member: if something sounds too tablish a home-based business, so dedica­ that next check will come in or how big it good to be true, it probably is . tion is a must. Do you work well alone? wi ll be? Do you have skills you could put Look for a business you are Some people need that social interaction to better use? Maybe you just need a new comfortable with, not one that you around the water cooler; others need su­ employer - one who shares your corporate think will just bring in money. Con­ pervision and constant guidance. Are you philosophies. What resources do you sider your family's lifestyle, your the kind of person who can be satisfied have? Do you really have a skill or product skills and interests, then choose a with a job well done or do you need praise to offer? You need to conduct careful re­ business that accommodates all. from the boss and consistent raises or pro­ search to make sure you're filling a niche Ask yourself who will buy your motions? Working at home often means that is currently empty or offering a unique product or services. Make a list of you are not only the boss, but also the twist in a competitive market. potential customers, and ask cheering section, the supp011 staff and the Don't forget to check in with your fam­ friends and family to help brain­ review committee. ily. A home business will affect everyone storm all possible markets. Ana­ Before you quit your day job to start that who shares your home. Concrete bound­ lyze your competition to plan how home business, ask yourself a few ques­ ruies and explicit guidelines need to bees­ you will fit into the marketplace. tions. Are you truly unhappy with your tablished long before you turn that spare Look for what sets you apart. De­ current job? Are the independence and room into a home office. Make sure fami­ termine potential customers' convenience of a home-based career worth ly members understand what will he ex ­ hRhit~ . needs. preferences. buy­ the (at least temporary) decrease in income pected of them. Will you be asking them ing cycles and how to reach them and the added stress of not knowing when to help by running eiTands and taking on to generate sales.

July 1999 • Nevada Business Journal 2i INFORMATION extra chores? Will they understand you're success." It comprises the foundation to RESOURCES working even when you're at home? A understanding your business; it is an accu­ strong support network at home can be a mulation of information to support the Business Information Center huge help with your business. concept of the business being a success. There are also logistical questions you Jorgensen also says the one area of the (702) 638-0853 must ask yourself when considering the business plan that receives the least Nevada Small Business feasibility of starting a home business. Do amount of discussion, focus and energy is Development Centers you have the equipment you need or will the marketing section. This section should www.scs.unr.edu/nsbdc you have to make a large up-front invest­ have the most devotion of time and energy Reno: (775) 784-1717 ment? What changes to your home might - it's the single most important area for Las Vegas: (702) 734-7575 be necessary to create usable and adequate finding success or failure. Without under­ space for conducting business and serving standing who you're marketing to and how (702) 895-0852 • (702) 399-6300 your clientele? Have you built up a net­ you're going to acquire your market share, University of Nevada Reno Business work of contacts and possible customers? you immediately start floundering, feeling and Government Information Center Make sure your business is compatible around in the dark to access markets. (775) 784-6579 with your homeowner's insurance policy. Know all your options for marketing. You may need a commercial policy as Direct mail, free press releases, promo­ United States Small well. Get a copy of your neighborhood's tional items, telemarketing, flyers, radio Business Administration zoning ordinances from city hall and fol­ or TV spots, newspaper ads or simply a www.sba.gov low them. Keep good relations with your small ad in the yellow pages are all excel­ Reno: (775) 784-1717 neighbors; you are still in a neighborhood, lent ways to promote your business of­ Las Vegas: (702) 388-6611 and neighborhood guidelines can change fline. Online, use your profile to advertise, quickly. Do you want your business set up design (or have designed) a Web site, post National Federation of as a sole proprietor operation (most com­ at keywords: classifieds, sign all e-mail Independent Businesses Nevada mon), partnership or corporation? with your URL or business name and num­ (702) 878-8821 ber, and network in various business sec­ www. nfibonline. com Some sound advice tions. Just remember unsolicited e-mail will get you booted from some servers. American Association of od Jorgensen, director of counseling Ineffective marketing isn't the only pit­ Home-Based Businesses at the Nevada Small Business De­ fall entrepreneurs need to avoid. Donna www.aahbb.org Rvelopment Center (NSBDC) in Reno, Hopkins, economic specialist with the explains preparation of a business plan is SBA, also points to record keeping as a Business@home one of the most important things a poten­ common avenue to success or failure in a www.gohome.com tial business owner can undertake. But home business. Set up a good bookkeep­ when people do manage to go through this ing system from the start. This is the area Paul & Sarah Edwards' process, it is usually to obtain a loan. That most likely to get you in trouble with the Home Business Ideas is the least important reason to draw up a IRS . Talk to volunteers at Service Corps of www. homeworks. com business plan. The most important is risk Retired Executives (SCORE), take a avoidance. A business plan will help you course at a local community college, take Home Business Works examine the factors that will play a part in a free seminar from the IRS, talk to the www.homebusinessworks.com the success of a business. SBA or NSBDC, check out the Web or hire SOHO America­ The second reason to write a business an accountant. Whatever you need to do, plan is feasibility. It is difficult to assess do it. This may be the single most impor­ Small Business Home Office the feasibility of your business without tant part of your business, and one of the www.soho.com going through the entire business plan easiest aspects to overlook. Home Business Opportunity Center process. Jorgensen says he absolutely be­ In addition to tax advantages, research www.bizopp.com lieves intelligent entrepreneurs will put to­ other possibilities for reducing the finan­ gether a business plan to convey to them­ cial burden of owning a home-based busi­ Bizymoms.com selves the potential (or lack thereof) of ness. For example, Warren Hardy of the www. bi:zymoms. com their business. Only after convincing National Federation of Independent Busi­ themselves can they hope to convince ness/Nevada suggests you check with Home Business Builder lenders or clients. John Norton, economic local utilities to see what benefits they www.homebizbuildr. com development specialist at the U.S. Small offer. Some have package deals or fea­ Business Administration (SBA) in Reno, tures offered to home business owner agrees the business plan is "a road map to can save money.

28 Nevada Busin ess Journal • July 1999 Finding the best resources other issues. Volunteers from SCORE are The NSBDC also offers workshops on available for counseling at the center by topics such as preparing a business devel­ hose considering a home business appointment or drop-in. The newest addi­ opment plan and how to run your busi­ can access a multitude of free re­ tion to the center is computer software de­ ness. Costs are from $25 and up. The SBA Tsources in Las Vegas, Reno and signed to allow entrepreneurs to apply for is announcing a prequalification program many of the rural areas through the SBA a Clark County business license by com­ that is anticipated to further simplify its and the NSBDC. In Las Vegas, a new SBA puter. The program will also tell you loan application process. Business Information Center has opened where else you have to go to get permits Once you get your business up and run­ to provide one-stop shopping for all your or licenses, zoning restrictions, police ning, set a schedule that works for you. small business resources. Computers with clearance and other permits so you will Keep a log of all hours devoted to work to access to the Internet and business plan not have to perform any other research. help you manage your day more efficient­ software, video and audio tapes and more In Reno, at the University of Nevada ly. Try to plan your work schedule at least than 700 reference books and entrepre­ campus, another one-stop resource shop a week in advance. Make personal calls on neurial guides are offered as a free ser­ offers tools for small businesses. The your own time, just as you would in some­ vice. The resources, according to Hop­ NSBDC, SCORE and SBA are in the same one else's office. Never combine household kins, are uniquely designed to guide small office on campus and offer substantial and business errands even when the gro­ and home business owners or managers in amounts of free information and counsel­ cery store is "on the way." Avoid household the research and preparation of a workable ing. You can drop in, make an appointment tasks during work hours. Learn to disci­ business plan and marketing strategy or a or call and have information mailed to you. pline yourself to maintain your time sched­ loan application. The center can help with The office offers rack upon rack of format­ ule. Finally, relax and watch your business, information on sources of capital, legal in­ ted business plans, information on how to and your life, blossom in the newfound formation, help with international trade, develop a business plan and guides to spe­ freedom and responsibility of putting your franchising, personnel and a wide range of cific industries, among other resources. career in your own hands. •

july 1999 • Nevada Business journal 29 cern about a lack of labor. "I think we give ourselves a black eye talking about our un­ Paving the way for skilled work force," Alvey believes. "Un­ employment is down everywhere, and due to the size of our region, we simply have a smaller labor pool than other places." technology firms The impediments Al vey refers to don't deter some. For MountainGate Data Sys­ by Tony !Ilia tems, Reno represented an ideal environ­ ment. "The new software talent are young he hi-tech wired world of cell 1996, making it the fastest growing sector people who lead active lifestyles," says phones, Palm Pilots and the In­ of the economy. And while Nevada's fa­ Joe Moore, manager of business develop­ ternet has descended upon us vorable tax structure has attracted scores ment for MountainGate, which special­ T at breakneck speed. Rotary of start-up companies and helped the state izes in removable storage technology. phones and manual typewriters have be­ capture the national lead in growth and 'They enjoy skiing, boating, hiking and come relics, novelty souvenirs from the new businesses, its ability to attract tech­ fishing - all the things this region offers. computer era. A new electronic efficiency nology-driven industries is less certain. Reno is an intimate community without has pervaded our society, changing the "One of our biggest challenges is the hectic 'big city' lifestyle, a communi­ way we recreate. image," acknowledges Chuck Alvey, ty still sheltered enough to raise a family. The rapid progression of technology chairman of the Economic Development Plus, it's close to Lake Tahoe." He adds has altered the workplace as well, giving Authority of Western evada. Some com­ that evada has no corporate or personal rise to telecommuting and home business­ panies seem hesitant to situate operations es. Person-to-person interaction has been in a state where legalized gambling still Considered paramount to the success of a exchanged for faxes and e-mail. Accord­ pervades public consciousness. "Once technologically-advanced operation, the ing to the Federal Bureau of Labor and they actually come to the region and see availability of skilled labor is seen by Statistics, the number of computer and what it has to offer, their opinions invari­ some as an area in which Nevada needs data processing jobs is anticipated to jump ably change," Alvey notes. improvement. Above: MountainGate fac­ to 2.6 million in 2006 from 1.3 million in According to Al vey, there is also con- tOiy employees at work.

30 1\evada Business journal .. Jul)' 1999 income tax and no inventory or franchise tax. "There is such a strong financial ben­ efit to locating here that many companies quickly overlook any superficial stigma­ tism," Moore says. MountainGate began in 1992 as the end result of a merger between Cherokee Data and MDB Systems. Since one company was in Colorado and the other in Califor­ nia, executives from both agreed they needed a new area to create a corporate identity. The firm opened a 100,000- square-foot facility on 2.5 acres at the South Meadows Park development in Reno. Last year the company recorded $10 million in revenue. "We want to become Above: MountainGate executives located the company's facility in Reno because of the the standard in the industry and we are all area 's high quality of life. driven to meet that goal," declares Moore. Below: Development of Kistler's reusable launch vehicle is well underway at the Given its growth objectives, the com­ Nevada Test Site. pany needs people with highly specialized training. "Software talent is probably the hardest thing to find these days," Moore says. "We want to develop a good cohe­ sive culture to acquire and retain software talent." As a result, MountainGate created a unique atmosphere, complete with fire poles, skateboards, artwork and a cappuc­ cino machine. The company utilizes a modified work week and allows employ­ ees access to the building at any hour. "We realize that ideas and talents flow at odd hours and we try to accommodate that," said Moore. "It's not your typical corpo­ rate image." Fortunately, MountainGate has found many employees locally, a ma­ jority of them corning from the University of Ne.v.ada, ReDo. "The comp!.!te;r pro­ gramming and engineering schools pre­ sent two vast labor pools for prospective employers," according to Moore. Not all hi-tech firms have as easy a time finding workers with the right skills as MountainGate. Sierra Nevada Corporation has had to recruit outside the state for its hi­ tech engineering positions. "There are very few hi-tech companies here," says Rene Velasco, human resources manager. In part, there aren't enough skilled candidates to keep abreast with the growth of the area. "We are projecting our company size will double by the end of 1999," Velasco says. Like MountainGate, Sierra Nevada also works closely with the University of Neva­ da, Reno, having hired a number of interns. "We have experienced steady growth since

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© 1999 AT&T. Credit approval and activation fee required. AT&T Digital One Rate'" call ing plans require annual contract, a Digital multi-network phone and subscription to AT&T Wireless Services long distance. Billing address must be within AT&T Digital PCS Home Calling Area. Rates not available outside the US or when calls require a credit card or operator assistance. Domestic calls only. Airtime measured in full minutes and rounded up to the next full minute. Included minutes cannot be carried over to any other month. Additional minutes 25 cents each. Coverage available in most areas. Digital PCS features not available in all areas. Full terms and conditions are contained in the AT&T Welcome Guide, Rate Sheet or Calling Plan. Offer may not be combined with any other promotional offers. HIGH-TECH The Aristocrat the '80s," says Velasco. Started in 1965, the preocnt.s firm is one of the largest manufacturers and engineers of air traffic control systems for fine Dining (9 the Army, Navy and Air Force. It employs Continental Cuisine 140 people in Reno and recorded $20 mil­ lion in revenue last year. According to Ve­ lasco, Sierra Nevada is currently at the fea­ sibility stage of opening in commercial and international markets. As the company expands it creates more positions to fill. In her recruiting ef­ forts, Velasco says she tries to focus on the family-type atmosphere, outdoor ac­ tivities and different functions. "Our ex­ JULY 20, 21, 22 -1999 perience has been very positive," says Ve­ £outh American Wine Dinner, lasco, who notes that getting recruits to visit is the most difficult part. "I think fashion £how (9 :Entertainment once they come here, there is a 50-50 chance they will stay." Limited &atif18 Capacity • 8tartif18 $75 0 up • 850 8. Qancho A positive company atmosphere consti­ tutes just one component of successfully FOR RESERVATIONS CALL 702-870-1977 attracting qualified workers. Equally criti­ cal are the community resources most 0PON&:)QC): EXECUTIVE C LA66 MAGAZim businesses require. "If you look at suc­ P ALM B AY IMPOQTC) • f M l1ION6 !W P AIDIC!A cessful cities and states, the university and educational system plays an integral role," asserts Somer Hollingsworth, president and CEO of the Nevada Development Au­ thority (NDA). Given that criterion, Neva­ da is at a disadvantage: the state has a 9.9 percent high school dropout rate, one of Experience the highest in the country. Clark County recently recorded its highest dropout rate in 10 years - 11.7 percent. "We need to develop a technological workforce here. It has to start in kindergarten and carry through to the university level. We all have to be in the same boat," says Hollingsworth. "If we are serious about diversifying our economy, it will take a state effort and it has to start in Carson City. Also, there must be tremendous sup­ port for the university system, and the pri­ vate sector needs to become involved. The schools can't do it by themselves." According to Geoff Knapp, CEO of Henderson-based Cam Data Systems, the school system presents a huge impediment to convincing people to locate in Nevada. "You have to go outside the public system to get the necessary education, and it's the curriculum, not the teachers," Knapp said. With an 11 ,000-square-foot research, THOMAS E . CROWE training and development facility in Hen­ derson, Cam Data is the nation's largest

July 1999 • Nevada Business Journal 33 HIGH-TECH

provider of retail automation software. Department of Energy (DOE) quit testing type of support businesses it will attract The company recorded $22 million in rev­ atomic weapons at the Nevada Test Site, will employ thousands. This is how we enue last year, and has installed more than more than 7,000 jobs were lost. Governor grow an industry," says Carlson. Although 6,000 systems throughout the country, in­ Miller appointed a task force in 1993 and Kistler has raised $450 million to date to cluding systems for such well-known re­ the NTSDC was formed shortly thereafter. start Nevada operations, the company tailers as Adidas, Sergio Tacchini, Fisher Since then, the organization has worked needs another $300 million to $500 mil­ Price, Mattei Toys, New Balance, United with the DOE to acquire 12,000 square lion to get the project up and going. Re­ Airlines, Universal Studios and Twentieth miles in Area 18 and develop it into a hi­ cently, Taiwan's Ministry of Finance ap­ Century Fox. Currently, Cam Data em­ tech corridor. Kistler Aerospace will act as proved seven banks' joint $50 million ploys 170 people. "The last programmer I the anchor. Kistler has created a reusable investment in Kistler, with $50 million to hired was from Portland, Oregon," says K-1 rocket to launch satellites into space. $200 million additional possible this year. Knapp. "I couldn't find anyone qualified In the next decade, as technology con­ If approved, the funding may put Kistler locally." He too feels the key to economic nects people through a network of interac­ over the top. "The project will happen; it diversification entails raising the standard tive multimedia systems, the subsequent is simply a matter of when," Carlson says. at the community college and university demand for commercial satellite launches As Nevada prepares to begin the new levels. "They need to begin by asking em­ will flourish. "By bringing industry such millennium, it must work to improve and ployers what skills they need of their em­ as this to our state, we can grow the uni­ bolster its labor force, thereby meeting the ployees," Knapp says. "We are now spend­ versity system and make it responsive to burgeoning demand for technology-driven ing more money to train people ourselves our needs," believes Carlson. positions. And as new and expanding in­ due to the lack of skilled applicants." The NTSDC is developing three mas­ dustries come to our business-friendly cli­ "A company will go out-of-state to frnd ter-planned industrial parks around the mate, careful and judicious planning will an educated person," agrees Tim Carlson, launch perimeter for Kistler-related busi­ inevitably place Nevada at the national president of the Nevada Test Site Devel­ nesses. "The actual Kistler facility will forefront of high-tech commerce for the opment Corporation (NTSDC). When the employ fewer than 100 people, but the 21st century and beyond. • EnLISTauom TopRank Nevada statewide book of lists • Accurate & in-depth • Complete with names & numbers • Covers over so industry segments ·The only statewide book of lists in Nevada • An invaluable resource for your employees • Order a copy for each department

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34 Nevada Business journal • july 1999 very society builds monuments as a detail inherent in the megaresorts for which way ofleaving an indelible mark for fu­ Perini Building Company has become known. ture generations. Ancient peoples built A look One of the many challenges of replicating the their monuments with stone chisels, fel Tower is to retain the historical and aesthetic rope and sheer brawn. Today, armed qualities while utilizing state-of-the-art technolo­ with laptops, satellite communications and PERT inside the gy. Gustave Eiffel's original drawings are being charts, Perini Building Company is shaping used to recreate this monument. Whereas the Nevada's landscape with landmarks of great size original is riveted together, the Las Vegas version and complexity. is welded together. To retain the tower's authen­ Known for its fast track; complicated construc­ firm behind ticity, designers added 300,000 cosmetic rivets tion projects, Perini Building Company's most re­ the strucrure. Guests can also take comfort in cent monumental project is the Paris-Las Vegas fact that the new tower is fire and earthqu e re­ Casino Resort. In a mere two years Perini Building the state's sistant, unlike the original. Although half sc e, Company is replicating four Paris landmarks, in­ the Paris-Las Vegas Eiffel Tower will reach 540 cluding the Eiffel Tower (at half scale), the I:Arc feet into the sky. There will be an observation de Triomphe, the Paris Opera House and Rue de deck at the top that visitors can reach via a glass Ia Paix- in addition to building a 34-story,~; 914- most striking elevator. Also, on the 11th floor is a room tower. It 'took two years alone just to bu1ld restaurant-with a panoramic view of the city. the original Ei:ffel Tower. Scheduled for completion in 1999, the Eiffel Tower demonstrates the demanding logistics and Perini Building Company tower weighs more than 5,000 tons and another icon built by Perini will house an 85,000-square-foot casino Building Company. This 1.7 in three of its four massive legs. million-square-foot building Historians say it took ancient Egyptians rises above the existing hotel, up to 20 years to build the Great Pyramid. with an outside facade de­ Perini Building Company spent just 18 tailed with fluted columns, months building The Luxor Hotel and massive cornices and a life­ Casino. In contrast to the 100,000 men sized sculpture of a horse and who dragged stone blocks into place, Perini charioteer. The exterior Building Company's jobsite looked like a earned Perini the "Excellence ballet of 11 cranes, each delicately position­ in Exterior Insulation and ing its load of many tons to within mil­ Finish Systems Award " in limeters, for final fitting by hand. This 1998. What is almost more modem day, bronze pyramid is guarded by astounding than the structure a larger than life Sphinx-shaped porte itself is the fact that during cochere. Unlike its ancient predecessor, The construction, Perini's con­ To retain authenticity. Perini added 300,000 cosmetic rivets Luxor doesn't house statuettes dressed in struction team was so unob­ to the Paris Eiffel Tower. pure gold. Just as spectacular, though, is the trusive, occupancy rates actually increased architects, engineers, subcontractors and 40-billion candle-power beam that shines in the existing portion of the resort. suppliers. Different-shaped gears of many from the apex of the pyramid more than 10 Other Nevada gaming properties built organizations must mesh together per­ miles into the sky. by Perini Building Company include The fectly during these fast-track projects. Like The Caesars Palace tower expansion is Grand Slam Canyon at Circus Circus, a conductor setting the tone of a sym­ The Showboat Hotel & Casino and Silver phonic movement, Perini Building Com­ Legacy Resort & Casino. Equally as im­ pany lays a foundation for excellence pressive are the McCarran Airport Ter­ through a company-wide philosophy of minal D and the Thomas & Mack Arena "Building Relationships on Trust." By cre­ of the University of Nevada-Las Vegas. ating an environment that fosters mutual Perini Building Company is busy around trust and cooperation, Perini keeps the the country with other spectacular archi­ lines of communication open with all tecture, such as the newly completed parties involved, and keeps a complex Bank One Ballpark, home of the Arizona project racing forward on its fast-track. Diamondbacks. Recently, Perini Building Perini Building Company is one of the Company was awarded the contract to largest and oldest construction compa­ construct the $650 million Mohegan Sun nies in the nation. Key areas offered by Phase li Expansion in Uncasville, Conn., Perini include: preconstruction services, a resort-casino that replicates a Native general construction and construction American village. management, design/build and rehabili­ Throughout Nevada, Perini Building tation services. Offices are located in Las Company monuments are a familiar Vegas, Phoenix, Boston, Detroit, Atlantic sight. What isn't apparent, though, is the City and Washington, D.C. In addition monumental effort and skill that go into to the gaming and hospitality industry, building these complex pro­ Perini Building Company specializes in jects - which are always com­ the areas of corrections, sports and enter­ pleted at a breathless pace. tainment, education, healthcare, high­ Today's fast-track construc­ tech and industrial, airports, power and tion schedules require the utility and high-rise and low-rise finesse of an orchestra con­ mercia! construction projects. ductor. Logistically all the For information on services offered intricate details must flow to­ Perini Building Company, contact v gether at just the right mo­ Cosentino, AlA, Vice President-Bus· ment. For a project to keep Development in Las Vegas at (702) 19- · its rhythm, precise deadlines 9209 or in Phoenix at ( 602) 256-6771 must be met and problems must be swiftly dealt with. In this area, Perini Building Perini Company has developed a Building Company formula for success. 3960 HOWARD HUGHES PKWY., SUITE Top: Perini won an award for the exterior finish on Caesars Perini Building Company's massive projects require ex­ LAS VEGAS, NV 89109 Palace Tower. Above: Enclosed in a glass, climate-controlled Las Vegas: 702-792-9209 structure, Grand Slam Canyon, Las Vegas is the only indoor cellence from all the partners Phoenix: 602-256-6777 double-loop, double-corkscrew roller coaster in the U.S . involved: contractor, owner, e-mail: [email protected]

ADVERTORIAL Nevada Business Journal ~ eve Schmidt, owue10' ' anq_,, .uc..:Jften becomes irrelevant; the. amount president of Reno-Based of; thct -brib~ closes ffie deal. "We had seri- LeFiell Company, fust de- oasly, and"'" naively nut understood that cided to ship his company's practice," rememb~rs Schmidt, "and Yt) t': fabricated metal machlnery led to a waste oftime and moneyt;)iing to to the red meat industry in international markets in 1994. In prepara­ tion, he made all the Tight mov . ; r,e- .;- ~ ~, .l -: ~ ""S. searching the market, advertisin,g in ade journals, hiring a consultant in Latin America. But SGhmidt neglecte4 to take one important facturintos consideration. many, foreign n~tions , greasing the of a potentiai customer is perfe_ctly In Italy, bribery are·, e'ven

July 1999 • Nevada Business Journal 37 GOING GLOBAL

track record with the fact that emerging culture. For instance, in order for Schmidt ing overseas. When they entered the nations lack the food production capabili­ to sell LeFiell's products in Latin Ameri­ Japanese market, many of the companies ty or the transportation network necessary ca, he had to become familiar with the never switched the steering wheel from to deliver products to market, and this cuts of meat consumed there. "Just be­ the left side of the car to the right. "That's "geographical diversification," as Schmidt cause we consider a T-bone steak normal why [the cars didn't] sell," asserts calls it, was a logical choice. "Internation­ doesn't mean aT-bone steak is how peo­ Kawaguchi. "When the Japanese came al expansion allowed LeFiell Company ple cut their meat in South America," says here to sell Toyotas and Nissans they two legs to walk on instead of one," ex­ Schmidt. "Boneless cuts are much more changed the wheels to the left-hand side. plains Schmidt. predominant there than bone-in cuts like American manufacturers don't want to do the T-bone." that. Unless you change it you can't sell it, A N INTERNATIONAL BUSINESS PLAN Marketing research not only en­ but it costs too much to change it." compasses end users' tastes, says Favio Once a company has established the eFiell's success makes international Cornejo - owner of the FCC Group in need for its products in a particular over­ L expansion look easy, but it's not. Reno, which consults with U.S. compa­ seas market, the owner should analyze the Companies that go global - and do it right nies doing business in Latin America- but company's management structure prior to - compose an international business plan it should also delve into the hurdles a cus­ making the move, says Cornejo. Small determining which overseas markets will tomer may encounter in acquiring and ser­ business owners and staff can be so over­ best suit their products. "It doesn't have to vicing a company's products. For exam­ loaded that just handling domestic matters be as detailed as a domestic business ple, a distributor in Chile might service consumes all their time. "If you don't plan," explains Jere Dabbs, director of the your equipment. But a small business have the proper structure in your business Export Assistance Center of the U.S. De­ without a distributor or a business that at present to pursue it, then it's better to partment of Commerce in Las Vegas. "It manufactures highly technical products wait," Cornejo advises. "Otherwise you're can just be a general overview of which may require its products to be shipped to going to get in over your head." markets you're going to enter, who in your the United States for service and possibly company is going to do the work, who have to pay for the shipping costs. U NDERSTANDING LOCAL CUSTOMS will be your allies- you'll need a good in­ As crucial as marketing research is to ternational banker and a good freight for­ the success of an international expansion mailer businesses often end up sink­ warder. You 'll also need to determine effort, experts' say many companies ne­ S ing first because they face more chal­ what selling terms you're going to use." glect this important step. Roy Kawaguchi, lenges. Often, the research small business The principals of marketing work the a Las Vegas-based international trade con­ owners accumulate only applies to larger same whether a company is selling a prod­ sultant who assists Japanese companies corporations. And small business owners uct to the Chinese or the Europeans. It's doing business in the United States, says sometimes forget that even though an en­ the way a company achieves those mar­ American car companies are the poster gineer in Chile may speak English, the keting goals that varies from culture to children for what not to do when expand- product's end user, a factory worker or line foreman, may not. And since the line foreman's influence on his supervisors INTERNATIONAL EXPANSION RESOURCES may determine whether the company pur­ chases the equipment, it benefits a compa­ Ne vada businesses considering branching out to a foreign market wUt ny to speak that end user's language. find there's a world of reso urces available. Here's wh ere to get yo ur start: "There's a prevalent cliche among American businesses that international Export Assistance Center of the U.S www.stat-usa.gov - Businesses must business is conducted primarily in Eng­ Department of Commerce - Because subscri be at the cost of $so a quarter to lish," says Cornejo. "That is often the case, this is a fede ra l government agen cy, access market rese arch and trade statis­ but companies facing new competition most services are free . (775)784-5203 tics published by each United States em­ must reach out and make propositions bassy in a foreign market. more convenient for their customers in Southern Nevada International Busi· order to enhance their place in the market." ness Council and the Commission on Nevada WoJ"ld Trade Council - A non ­ Reaching out includes respecting the Economic Development- Offers the op­ profit organization that offers global cultural traditions and customs of your po rtunity to network with companies companies a chance to interact with overseas clients. In the Middle East, for who have gone global as well as a wealth other internationa l operations and to instance, it's rude to cross your legs. And of information about international ex­ lea rn more about overseas markets. businessmen who have a 10 o'clock ap­ pansion. _(702) 486-2700 Cns)329-1414 pointment with a Saudi Arabian or Latin American customer may still be waiting

38 Nevada Business journal • July 1999 an hour later for him to arrive. "You have to be totally flexible," says Dabbs. "We're one of the few cultures that looks at time the way we do." Both cultural differences and the educa­ tional level of the workforce come into We can save your clients play for companies hiring in an overseas factory or office. And hiring and firing money on eyewear. regulations also differ. In Mexico all em­ ployees must be enrolled in a benefits pro­ (We can't do a thing about their fashion sense.) gram - even part-time help. In that coun­ try, employees also view the boss as a Our unique Eyewear Only Plan is designed to complement father figure. A factory worker might even your client's existing medical plan and eliminate redundant exam wash his boss's car in the parking lot. "If costs. It's just one of the ways we can save your clients money. To the boss asks the employee to do some­ learn more about our materials-only plans or our full service vision thing, he will do it, whether it falls within the employee's job description or not," plans, call Paclfi.Care of Nevada sales at 702·269·7500 today. says Cornejo. Financial challenges are another hurdle Pacifi.Care· Nevada companies must maneuver. In a Experience. Value. Service. Dental & Vision Administrators www.pacificare.com/dentalvision competitive overseas market, a company Underwritten by PacifiCare Ufe Assurance Company IPLAC) can' t ask for cash in advance or a letter of credit; they must give their buyer terms. In We have plans to fit every budget! order to negotiate this challenge, a compa­ ny often turns to its best ally: the interna­ tional banker. "This is where Nevada produce:! by a production of S!l!Cial thanks to companies are at a big disadvantage, be­ cause there is no bank with a fully func­ ~ tioning international department in the &\ Jk;.~~ E C LI P SE NORTH"""'"' LAS VEGAS state," says Dabbs. "So Nevada companies have to develop close relationships elec­ tronically and on the phone with the inter­ national bankers who do call on the com­ panies here regularly." As the market fluctuates, companies that conduct business overseas face an­ other challenge. Ocean Direct owner Stephen Sather once purchased shrimp from the Philippines just before the dol­ lar/peso value deteriorated. The cost of the shrimp fluctuated about 20 percent in the Philippines, but the same cost was not reflected on Sather's end. "It puts you out of the market," notes Sather. "But you can get guarantees. I can go to our bank here, and if I'm a little leery about a shipment of $500,000 worth of merchandise, for a small premium, I can get a bank here in town that will guarantee me a rand [South African currency] price until the ship­ ment gets here." Even companies with the biggest mar­ keting budgets have to leap over some pretty high obstacles to promote their - July 1999 • Nevada Business journal 39 GOING GLOBAL

product in a foreign market. In some In order to nurture these relationships, African partner. 'There are many countries countries a hefty advertising budget will many companies without overseas offices in the world that will order about anything get you nowhere. In Latin American coun­ hire consultants or acquire business part­ you have if you can ship it to them. For tries, for example, it's all about establish­ ners within the foreign market. Steve you to collect on it would be another mir­ ing business friendships. "This doesn't Schmidt learned this the hard way. At acle," says Sather. "So we've eliminated mean that a new entrant will have closed first, an American employee who spoke those problems of dealing with companies doors for everything he tries to do," says Spanish followed up any South American who go into bankruptcy by having our own Cornejo. "It just makes things harder. It's leads with letters and phone calls. But be­ people on the other end of the chute." not as straightforward as in the U.S." cause the employee's Spanish hovered When taking the international leap A business owner can open these closed below high school level, "we lost as many overseas, many companies expect imme­ doors by establishing communication with customers as we got because they received diate returns on the investment. But the prospective customers. Rather than tossing the letters and said, 'We're not doing busi­ only way a company can succeed in a a business proposal on a customer's desk, ness with somebody who doesn't even global market is to have patience. "Don't company owners or representatives should know how to spell."' To solve the prob­ be discouraged if your initial attempts get to know the client better. "A typical lem, Schmidt hired a 30-year industry vet­ don't seem to pay off immediately," says business meeting here in the U.S. is very eran who lives in Venezuela to follow up Cornejo. "I have examples of businesses straightforward and it goes straight to the on leads. Since then, the company's suc­ that have the vision, the resources and the point," says Cornejo. "In Mexico it would cess rate has skyrocketed. structure in place, but get impatient and not be uncommon to ask first about the Schmidt prefers consultants over dis­ bail out. They become disillusioned be­ family or the children. If you present your­ tributors, a method he tried initially. The cause they did not make any sales the flrst self to a Mexican executive or business sales were steady, but "when the distribu­ year, or the second year sales were so low owner and from the moment you both sit tor went out of business," Schmidt says, they were putting more money into the en­ down you start talking about business you "the pipeline to the end user was essential­ deavor than they were receiving in profit. may be perceived as rude. You have to nur­ ly gone." Ocean Direct also avoids distrib­ To nurture those relationships in another ture the relationship." utors. Instead, Sather acquired a South country takes time and perseverance." •

As an active business member, you are aware of the growth of Clark County and the demands that accompany that growth. Daily, you are faced with challenges concerning employee recruitment and retention, transportation, parking requirements and providing attractive benefits packages that are cost effective.

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40 Nevada Business Journal • July 1999 With the advent of deregulation, Nevada's two major electric utilities -Nevada Power and Sierra Pacific Power - are joining forces. To further streamline operations, the utilities plan to divest their generating plants - such as the Tracy generating station and Pinon Pine Power Project above -and redirect the proceeds into new transmission and distribution infrastructure.

NEVAD~S INFRASTRUCTURES Keeping Pace with Growth in the Silver State

by ] ennifer Rachel Baumer

oads, schools, utilities, court PowER, LIGHT, tion, quick thlnking, the ability to tum on services, water delivery and CoMMUNICATION & WATER a dime," says Hackman. The PUC is re­ treatment. All signs of civi­ sponsible for seeing the infrastructures are lization, all necessary infra­ lectricity, communication, water de­ in place to support such a change. In structures in a growing pop­ livery and treatment: each utilizes Northern Nevada, electric delivery is Rulation and in some cases, stretchjng Epublic infrastructure in its opera­ plagued with load pockets - choke points thin in Nevada. More people produce the tion. As Nevada expands, the need for all in the delivery of electricity. There are need for more infrastructures; more in­ of the most basic services increases. Cur­ also severe constraints on the nature of the frastructures create new businesses, and rently evada is in the midst of restructur­ generating plants in the area and the num­ new businesses create the need for even ing its electric industry. For generations, ber of transmission lines available to bring more infrastructures. But with the popu­ says Rick Hackman, consumer division in power from other states. "Those facili­ lation growth Nevada is experiencing, manager, Public Utilities Commission ties are not overburdened, but they are at how far behlnd are we falling in the race (PUC), we have operated under a monop­ capacity," says Hackman. "If you look to provide services? Have we fallen be­ oly system with all the inherent faults of a upon a transmission line as a sort of a hjnd at all? And if growth in Nevada monopoly. As we move toward deregula­ pipeline, [you see] many times throughout were to slow - or even stop - how long tion, Hackman hopes we are moving to­ the year there is no available room withln would catch-up construction continue to ward a vigorous and competitive market. the pipeline, or withln the transmission carry its part of the economy? "The essence of competition is innova- line, to deliver additional electricity."

july 1999 . Nevada Business journal 41 INFRASTRUCTURE

infrastructures put into place over the past 75 years. For long distance and local calls, both companies are equipped and running up to speed. But when it comes to the high-speed data transfer computer users require, yesterday's copper wiring is in­ sufficient to meet the demands of today's fiber optic cable users. "Nevada Bell and other telephone companies are furiously trying to rebuild some of their backbone infrastructures in order to provide high­ speed data transfer and all the other bells and whistles that come with the computer era," says Hackman. "It took 75 years to build this system; it can' t be rebuilt and The 120-inch pipe that feeds Lake Mead water to Southern Nevada 's Alfred Merritt reformatted in just a couple of years. It's Smith Water Treatment Facility will soon be joined by another main intake and treatment an area of frustration for some computer facility. The project will more than double daily delivery capacity from 400 million gal­ users and it's a problem Nevada Bell and lons to 900 million gallons. the others are overcoming, but you can only install fiber optic cable so fast." The upshot of that is a real advantage to Another area where telephone compa­ those who own the generating sources or nies are struggling to keep pace is in new control the transmission lines. Without home construction and installation for ex­ oversight, those agencies are left to set isting homes. People in the Las Vegas area their own prices and call their own shots. are moving into new homes only to dis­ The commission's job is to see that new cover they'll be without phone service for generating plants are built or transmission several weeks. Homes are being built lines installed to import power from other overnight and the phone company is un­ areas, insuring consumer options in the able to keep pace. In some cases cus­ new competitive market. That's one effect tomers are given cellular phones until the on the economy. Another is that of re­ wiring is completed, but demand in some building. With the electrical grid system, areas has far outstripped the company's the PUC is looking for additional trans­ ability to satisfy that need. mission lines and generating plants to be Where water is concerned, the Southern put in place as the move toward deregula­ Nevada Water Authority is working on the tion continues. largest water treatment and delivery sys­ The same could be said of gas pipelines. tem in the United States, says David Don­ While the current system appears free of nelly, Deputy General Manager. With the deficiencies, if economic diversification, recent quarter-cent sales tax increase in development and growth continue, addi­ Clark County, the lion's share of which is tional gas pipeline capacity - and the re­ earmarked for a number of regional water sulting construction and oversight jobs - improvement projects, the county should will be required. 'The pipelines we have be "able to meet all of our infrastructure right now are certainly adequate for the needs until about 2025," says JJ'"u''<.!!CY...:...._ market," Hackman says, "but if the state really is to flourish and prosper there prob­ RoADS ably will be the need for additional pipeline capacity down the road." ''The dollars spent on hi When it comes to communications in construction have a When complete, the 165-mile Alturas the Silver State, for the most part, industry positive impact on e• transmission intertie will connect North­ watchers believe phone companies to be economy," says Tom Stephens, ern Nevada to power distribution sources in pretty good shape. The biggest problem Nevada Department of Transpo in the Pacific Northwest. Nevada Bell and Sprint face is reliance on (NDOT). "It is estimated that each

42 Nevada Business Journal • July 1999

INFRASTRUCTURE

million in construction will sup­ THE RIGHT OF WAY FOR THE mental bodies to make things happen. port 4,000 jobs directly and indirectly." NORTH, SOUTH LEG OF THE L AS "Businesses are actually participating Highway construction is not expected to in development," says Bobby Shelton, slow in the next five years even if the VEGAS BELTWAY WAS DONATED Clark County Public Works. With regards economy does. BY THE HuGHES CoRPOR, to the north-south leg of the Las Vegas Beltway under construction on the west CouRT SYsTEMS AND ScHooLs ATION, SAVING TAXPAYERS side of the Valley, he says, the right of way MILLIONS OF DOLLARS AND was actually donated by The Hughes Cor­ ounty by county, court systems poration, saving taxpayers millions of dol­ and school districts are funded by CUTTING SEVERAL MONTHS, lars and cutting several months, or even C tax dollars and the tax dollars OR EVEN YEARS, OFF THE years, off the construction schedule. In re­ aren't always there. In Washoe County, turn, Hughes was awarded the rights to the court system is operating off a master CONSTRUCTION SCHEDULE. mine the gravel from the excavated areas plan from the early '90s that no longer ful­ along the project. fills today's needs. The court system is partment of Education (NDOE). But in The same holds true along Flamingo crowded - the district attorney's offices some rural counties, enrollment is actual­ and Desert Inn Roads, where businesses are jammed in with those of the public de­ ly dropping, resulting in freezes on local are entering into partnership ventures with fender and other court service agencies. school district budgets. In some of these Clark County to fund public/private pro­ "We just don't have $60 million or $70 counties, schools are coping with out-of­ jects. For example, Frank Sinatra Drive, million on hand to build a million square date buildings, lack of technology, or fa­ which will run parallel to the Strip, runs feet of space even though we can certain­ cilities that have actually been declared along the backside of several casino prop­ ly justify the need for it," says Dave unsafe. In rural counties where the prob­ erties. Instead of the county having to buy Roundtree, director, Washoe County Pub­ lem is accelerated growth, the dist.ricts are the rights of way, "property owners for the lic Works (WCPW). still up against tax caps and "although most part have jumped on board and said Before tax dollars even reach the down­ they have a couple of active bond issues, 'here's the right of way, we will even build town court system, Wittenberg Hall, they've got a tough battle ahead of them," a portion of the road that's on our proper­ Washoe County's juvenile justice hall, has says Thund~r. Where schools are con­ ty '," says Shelton. "The county comes to be fixed. The facility utilizes out-of­ cerned, a certain amount of volunteer as­ along to build the connecting points at the date technology and is not responsive to sistance does exist, but not much coopera­ interchanges and other related projects. the needs of the community. In addition, tion occurs between the counties and This public/private cooperation to improve the center is equipped to handle 67 juve­ private enterprise. traffic capacity benefits area employees, as niles. One day last year, says Kathy well as tourists by allowing alternate Carter, WCPW community relations direc­ THE PLAYERS: routes to access adjoining properties." .tor, there were I 00 people in there. Recent PuBLIC AND PRIVATE Mrx Since Clark County developed a master funding did, however, allow for an expan­ plan in conjunction with the Regional sion of the Washoe County Jail, a pub­ usinesses are impacted by the Transportation Commission, the commis­ lic/private project where contractors growth, construction and mainte­ sion has been working to secure federal worked directly with the sheriff's office to Bnance of public infrastructure, as is dollars for roadway projects and working make design changes in order to bring the every sector of the population. For busi­ with businesses to improve surface streets project in on time and under budget. nesses directly involved with construction and arterials. The partnerships have al­ One sector that hasn't received much in and creation, the benefits are obvious. lowed entrepreneurs to locate in neighbor­ the way of public/private cooperation is Generally, however, local businesses are hoods where the majority of their clientele the school districts. Although compared to adversely affected whenever, for instance, reside, allowing them to expand away most other states, Nevada schools appear the roads are tom up, or telephone lines from congested areas. to be in good condition, that perception is out of service. Furthermore, deregulation For state highway projects, 100 percent largely the result of the state's rapid often results in confusion and the lack of of the contracts are to private companies, growth and the consequent creation of adequate, well-integrated infrastructure. A according to Stephens. "All highway con­ new schools. Barely keeping pace, Las growing trend, however, is the apparent struction, except for relatively minor Vegas averages one school opening a cooperation of public and private sectors. maintenance, is done by private construc­ month, all of which is funded through ot only are businesses that contract labor tion contractors. Approximately half the continuing bond issues, says Doug Thun­ to supply the infrastructures taking part in project designs are accomplished by pri­ der, deputy superintendent for administra­ the growth and maintenance, but private vate consulting finns." He believes busi­ tive and fiscal services for the Nevada De- companies are partnering with govern- nesses can best become involved by tak-

44 Nevada Business journal • july 1999 ing part in the public review process dur­ and Jack Trainor and Associates, a pub­ transrrussiOn lines will continue, along ing project formulation. lic/private partnership that resulted in mil­ with the jobs created by such a move. In the process of designing the road lions of dollars in construction savings. "What is under construction would map for deregulating electric utilities, [continue]," says Donnelly, about water says Hackman, "private industry has been lF GROWTH STOPPED TOMORROW delivery and treatment. "But it is a phased at the table all along, represented both by program, so the total package should meet the traditional, previously-regulated utili­ rowth in Nevada, especially our needs through 2025, and we have ty companies, as well as the new operators Southern Nevada, over the past funding planned to fulflll that. If for some who want to get into the business." Gfew years has been astronomical. reason growth were to stop, we would As with other utilities, water treatment "No one anticipated 1.3 million people [in stop building facilities and wouldn't plan and delivery works hand-in-hand with the the Las Vegas area] by 1995," says Shel­ any past what we're doing right now." private sector also. All of the projects are ton. "If growth were to stop we'd still Dave Roundtree agrees. "The develop­ bid to private sector, Donnelly says, with have ongoing projects to flll in the gaps. ment of infrastructure is typically more in hundreds of engineering firms, design You still need to plan for the future, for the response to growth rather than to promote firms, surveying and geotechnical firms people who are here. They're going to it. I'm not sure if growth were to stop that working together. Thousands of construc­ have kids, and their kids are going to have there would be a need for continuing in­ tion workers and construction companies kids, so the work is will have to continue frastructure development." take part in the mix, as well. even if no one else moved into the Valley." Even with evada's amazing growth, In Washoe County, the flrst free-stand­ From the point of view of the PUC, the infrastructures continue to keep pace with ing library to open its doors in 30 years march toward competition will proceed. consumer demand. Although some areas opened June 12. The one-time research­ In the areas of electric deregulation and are still a little behind the curve, for the and-development facility was revamped the furthering of the privatization plan, the most part, Nevada is ready to meet the de­ during a joint project between the county need for additional generating plants and mands of the next millennium. • Your seats will be easv to find. They'll be the ones with your nalne on them. This fall we're introducing CLUB SEATS, an exclusive opportunity for you to have your same seat for every game, every event and every concert. The luxurious club seat level will feature: • Exclusive access to a climate controlled reception area • Custom 21" wide armchair seats • Private concourse with elevator access and restrooms • Complimentary stadium food during the event • Television monitors for replays and highlights • Convenient in-seat food & beverage service • Includes tickets to all publicly ticketed stadium events • Free preferred parking ...and much more.

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july 1999 • Nevada Business journal 45 Public Listing (oordinators YOUR BRIDGE TO THE PUBLIC MARKET!

Question: What is a direct public offering? Ted Campbell is aformer Neva­ da State Securities Examiner Direct Public Offering is basically self directed fi­ and for the past three years, he A nancing of your company through the sell of stock has been working as a private to the general public. The common stock, or other se­ corporate securities consultant in curity, of the company is sold directly to individuals by Las Vegas, Nevada. He is cur­ company principals or persons who are licensed to sell rently a founding member and on behalf of the company. This type of offering is com­ regulatory specialistfor Public monly referred to as a self-underwritten offering and is Listing Coordinators, LLC, a Nevada based corporate securi­ usually for $1,000,000 or less due to federal and state ties consulting practice. He has regulatory guidelines. a Juris Doctor and MBA from the University of Oklahoma and a Question: What criteria should a small company use B. B.A. from Texas A&M Univer­ in deciding whether they can successfully complete sity in Business Finance. a direct public offering?

here is no solid set of criteria for deciding when it registration. This exemption is provided under Regula­ T is right for a small company to access outside capi­ tion D, Rule 504 of the Securities Act of 1933, as tal to grow their business. However, there are a couple amended the Securities Act), which allows a small of situations that may identify whether it is appropri­ company to raise up to $1,000,000 in a twelve-month ate for a company to conduct a direct public offering: period and allows for general solicitation. AFFINITY GRoUPs - One good indicator of whether the It is important to note that there have been numerous company can complete a successful public offering is changes this year to the federal securities laws relating in the nature of the company's customer base. If the to how small companies can conduct public offerings company has a solid customer base that is loyal to its and to the initial listing of the company's securities on product, then these customers may become a perfect a public trading medium. Due to these changes, many avenue for the purchase of the company's securities. small companies that are conducting direct public offer­ By making a customer into a shareholder in your com­ ings need to adhere to the federal registration guide­ pany, you will develop a strong bond with the cus­ lines by filing a federal registration statement under the tomer for future product purchases. Securities Act (i.e., Form SB-1, Form SB-2, Form S-1, SOLID FINANCIAL PERFORMANCE - Investors are attract­ etc.) There are two major benefits to subjecting your ed to a company's strong financial history of growth small company to federal review. First, the state review and earnings. This is especially true when the security process is streamlined and less onerous. This factor is priced, based upon the company's past financial per­ will shorten the time it takes a state regulatory agency formance, the investor can expect a good rate of return to issue a permit to sell to the public. on their investment in the future. Second, it facilitates the company's post offering PRODUCT INNOVATION OR MARKET POTENTIAL - A sexy application for trading of the securities sold in the story sells. If the company can provide the investor direct public offering on the NASD Over the Counter with a picture of the future of the company, past finan­ Bulletin Board. cial performance may not be required. An investor will take risk if the end reward is commensurate with such Question: How will my shareholders realize a return risk. New breakthroughs in product process or tech­ on their investment? nology, or the company's ability to take part in a mar­ ket that is in a growth phase (i.e. Internet based Purchasing stock in a public company is similar to any stocks), may be the impetus for an investor to pur­ other investment that a person makes such as a rental chase the securities of your company and make your house or their own business. Either the investment direct public offering a success. pays income which is commensurate with the individu­ This is a self directed Offering, in other words, als rate of return or the investor can sell the invest­ someone for your company needs to be the spokesper­ ment at a later date for more than it costs to purchase. son to enable the offering to be successful or you will This is why it is suggested that these companies have need to find someone who can do this for you. Pre­ their stock listed on a public listing medium. The two pared documents are not the only thing needed for a most common public listing services for small compa­ successful Offering, a plan of attack to raise money for nies are the National Quotation's Pink Sheets or the an Offering is a must. NASD's Over-the-Counter Bulletin Board.

Question: What are the required governmental regulations for a Direct Public Offering? For further details about taking your company public. _

here are both state and federal securities guide­ PUBLIC LISTING COORDINATORS, L T lines to be followed when a company conducts ei­ 500 N. Rainbow Blvd., Suite 300 ther a private or public offering of stock. The majority Las Vegas, Nevada 89107 of the direct public offerings conducted by small com­ panies have utilized a federal exemption from (702)-221-2088

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BN-3 RETAIL NEVADA Sophistication, dynamic growth define the state's maturing retail industry

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BN-16 Commercial Real Estate: Enba~ng Retail Market Summary Property Cover: Uniquely-designed stairway demonstrates architectural variables available to those wishing to build Values a custom home. 6 Photo courtesy Don Walker. Providing ~BUSINESS Superior ~OURNALSUPPLEMENT CEO I President I Publisher Service STEPHEN M.J. BROCK Associate Publisher LYLE E. BRENNAN s 1 n c e 1 9 8 5 Editor jENNIFER ROBISON • Property Management 2320 Paseo Del Prado Suite 207 REPRINTS AVAILABLE Las "Vegas, N evada 89102 • Leastng Nevada Business Journal • Investment Brokerage Kevin Donahoe CSM 2127 Paradise Rd. David Burns Las Vegas, NV 89104 • Consulting William Spivock CCIM 702-735-7003 © 1999 All rights reserved 702.~64.0909 • 702.~64.5885 FAX www.commercialspecialists@msn .com

BN-2 Nevada Business journal • July 1999 RETAIL NEVADA Tenants, strong economy continue to push Nevada's retail market forward

by Allen Grant

ueled by a strong economy and teamed with vibrant retail tenants sets the to Las Vegas. The department store giant a population with increasing stage for a successful retail market. Ac­ expects to open a 210,000-square-foot amounts of disposable income, cording to a recent U.S. Department of store in 2001 in the Mandalay Bay/Luxor the retail market is booming Commerce repmt, personal spending shopping connector. across Nevada. Industry ex­ among Americans is on the rise. Ameri­ peltsF say continued population growth and cans are traveling and spending. "Tourism Record Numbers rising tourism numbers will push the retail numbers in Las Vegas are up among both on The Strip market even further in the next few years. U.S. and international travelers," said "Retail continues to grow throughout the George Conner, senior vice president of re­ J\ s a top vacation destination, Southern entire state," said Richard Lee, director of tail property at Colliers International. "It's llNevada tourism drives the retail mar­ public relations at First American Title becoming a win-win situation for retailers ket on the . According to Company in Las Vegas. "The future looks and travelers looking for world-class shop­ Colliers International's resort corridor re­ very positive for both nmth and south, es­ ping." Such a climate continues to attract port, Las Vegas, which is adding more than pecially Las Vegas. We're on our way to be­ some of retail's biggest names. Located in 17,000 hotel rooms from January 1998 to coming the retail giant of the world." 22 states nationwide, Nordstrom recently April 2000, is closing the gap on Orlando, A population rich in disposable income announced it's bringing its retail concept F1a. in total visitor count. "We're a market

july 1999 • Nevada Business journal BN·3 RETAIL NEVADA

portant that they all don't look the California-based Pan Pacific Develop­ smne. Everyone can't look like the ment Corp. acquired two suburban Las Forum Shops. From the tenants to the Vegas shopping centers in recent years, in­ design of the shopping areas, we cluding the northwest's Rainbow Prome­ need diversity and creativity to nade and the Green Valley Town & Country keep attracting new consun1ers." Shopping Center. Chief Operating Officer Some of the vmied shopping experiences Jeff Stauffer said his company believes the include M&M World and Coca-Cola Factory, Las Vegas retail market is heading for con­ within a market," Conner said. "There are both at Showcase. "Those m·e stores that tinued success. "We're still very bullish 1.2 million residents living here and anoth­ aren't anywhere else in the country," Con­ about the Las Vegas market," he asserted. er 30 million visiting every year. That cre­ ner said. "Las Vegas creates a very dynantic "Location applies in Las Vegas more than in ates plenty of retail opportunities." area for retailers. We've got a slice of the any other city. This Valley has growth According to Colliers lntemational sta­ whole world in here every three days. The everywhere." tistics, the Strip will jump by nearly 4.2 mil­ exposure is great and retailers can't beat lion square feet of retail space in the next the numbers. They get 14 hams of opera­ Reno's Retail Surge two years with the addition of The Al­ tion, every day, seven days a week, includ­ addin's Desert Passage, Mandalay Bay and ing holidays." ot only is Las Vegas flornishing in the The Venetian, along with the expansion of Nretail mm·ket; the Reno/Sparks m·ea is the Forum Shops, Fashion Show and Retail Trends in also expetiencing substantial growth and Showcase malls. "Adding 4 million square Suburban Las Vegas development, according to Gary Baker, se­ feet of space will create 15,000 new jobs," nior vice president and managing partner at noted Conner, who expects the economic inillm· to retail expansion on the Strip, Lee & Associates in Reno. "Steady residen­ impact to top $200 million in additional S the outskirts of Las Vegas are also feel­ tial growth is driving om retail," Baker ex­ sales tax every year. "That's the same as ing the retail mm·ket surge. Anchor and plained. "We have low unemployment. Our opening three megaresorts. For a long power center expetts believe ongoing popu­ demographics are good, and our population time, we've been undeH·etailed compared lation growth and residents' needs continue has more disposable income. As a result, re­ to our population. The economy here is to dtive retail opportunity. "That's what tail is at its highest occupancy rate." Baker great and with retail openings like this, it makes retail special," said Matt Bear, retail said the m·ea's population increase is due will continue to flornish." leasing and sales agent at R.O.I. Conm1ercial. partly to Californians migrating to evada. While analysts expect retail establish­ "It responds w the needs of the co nun unity. "We're expecting 100,000 more residents in ments on the Strip to flourish in the com­ Although every zip code in Las Vegas con­ Reno in the next 10 years," he said. ing months, the industry's long-term health tinues to grow, it's the northwest and south­ According to Baker, the Reno/Sparks along will require a east showing the most growth - the areas area has seen an increase in retail square sustained effmt to provide unique shop­ with the highest population growth will con­ footage, with new construction numbers ping experiences. Pairing retail outlets tinue to foster new development." doubling from 300,000 squm·e feet in 1997 with restaurant concepts is one of the keys Kelly Domingo of Realty Holdings Group to an estin1ated 600,000 square feet in 1999. to keeping a successful biend inside casino in Las Vegas believes power center devel­ This yem·'s additions include two power resorts, according to Lee. "Retail success opment - the building of large centers an­ centers: Red Field Promenade and Mead­ includes unique restaurants and themes to chored by titanic, high-profile national ten­ owood Court. "The power centers m·e hav­ complement t11e entire resort package," he ants - matches conu11unity demand. "We're ing a great in1pact here," Baker noted. said. "We're seeing several new restarn·ants right on track in power center develop­ "South Reno has become the conm1ercial popping into the retail blend. That mix of ment," said Domingo, who oversees leasing center in the area. This year's increase will exciting restaurants is coming to the fore­ of the Best in the West power center in bting us up to a retail base of 8.9 million front. It's becoming pmt of the attraction northwest Las Vegas. Bem· agreed. "We're squm·e feet." of Las Vegas within the tornism industry." doing a very good job keeping up with de­ Major retailers coming online include One recent exmnple is the wcw Nitro Glill, mand," he assetted. "Retail expansion here Home Depot, Wai-Mart, Barnes & Noble, a professional wrestling-themed restau­ is incredible and rightfully so. This is the Borders Books and Eagle Hardwm·e, which rant in the Excalibur Hotel and Casino. number one market for many retailers." opened its 200,000-squm·e-foot facility six "That's the type of establishment that's not Centennial Crossing represents one re­ monfus ago. "The impact of retail trends has in every retail outlet in every casino in cent development typical of Southem eva­ also helped high-end residential neighbor­ town," Lee said. "That uniqueness is what da outside the Strip. The center occupies hoods grow southward in Reno," said Baker. Las Vegas needs to continue to add to its 850,000 square feet near Centennial Park­ ''The trends we're seeing m·e towm·d big box retail market. It's too much if [casino shop­ way and U.S. 95. Developers m·e also prepm·­ users, with home improvement outlets like ping outlets] all have the san1e tenants. ing to add another regional mall in the Sum­ Home Depot and Eagle Hm·dwm·e," said Everyone can't have The Gap and the same merlin area, with five major depmtment Baker. "Both are successful here and have sunglasses outlet and Gucci. It's also in1- stores, increasing suburban retail options. plans to open properties in Cm-son City."

BN·4 Nevada Busin ess journal .. july 1999 Other retailers are expanding as well, in­ is looking at Las Vegas," added Conner, of that information points to continued cluding Walgreen's, which is building two Colliers International. "Soon every top chef success in our retail market and appeal." new stores in Reno, and Rite Aid, which is and restaurant will have a presence here." Conner said he also sees a bullish Las adding four stores in 1999. Other new ten­ According to Lee, the key to continued Vegas future. "Las Vegas' growth into a pre­ ants for 1999 include Cost Plus, On the growth in the Las Vegas retail market is the mier market teamed with consumers' dis­ Border, PetCo and Bed, Bath & Beyond. ability for properties to attract new tenants posable income is creating a need for more "Everything is pointing toward a better re­ to the area He and other experts said the retail outlets," he said. "Consumers love to tail market in Reno," he said. "Our numbers success of current and future retail outlets shop and that's the bottom line." are growing and should reach almost $4 bil­ on the Strip will depend on tenant diversi­ As for the future of Las Vegas suburban lion in retail sales in 1999." ty. "How many new tenants are they bring­ retail growth, Domingo said the continued ing in?" he asked. "There needs to be a expansion of the Beltway will fuel retail de­ Tourism, Beltway push towards attracting tenants that aren't velopment for years to come. "Express­ Promise Bright Future already in the area and those tenants from ways and their development are in1portant overseas who perhaps have little or no to power center development," she said. ith a record number of retail devel­ presence in America" "The expansion of the Beltway in Las Vegas Wopments sweeping through the state, America's solid economy is helping the re­ will open several opportunities for new re­ critics argue Nevada is setting the stage for tail market everywhere, Lee acknowledged. tail projects." a possible down period. However, industry But what if the U.S. economy starts to slip? R.O.I. Commercial's Bear agrees the Belt­ e:x-perts said they see a bright future for Lee said he doesn't believe economic woes way and tenant variety will key the future. Nevada's retail market. "We have more on a national level would derail Las Vegas' "Anchor centers and power centers with a square footage of retail space in a four-mile retail market momentum. "Las Vegas is af­ good tenant mix will continue to do well in stretch than anywhere," Lee said. "Las fected by the economy, but not at the same the future here," he said. "Along with the Vegas is becoming a major shopping rate as the rest of the country," he noted. "It economy in Southern Nevada, the new Mecca. Nobody even comes close to us." takes us longer to feel the impact of a strug­ Beltway construction will lead to more re­ "Every major restaurant in every major city gling economy and we recover quickly. All tail development as the need arises." •

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july 1999 • Nevada Business journal BN-5 Sweet sAre Ma se

by Cindie Geddes

erome K. Jerome once said, "I want a house that Jhas got over all its troubles; I don't want to spend the rest of my life bringing up a young and inexperi­ enced house. " The builders of today's custom homes take that quote as seriously as parents hoping to raise

red Altmann, president and owner conscientious teens. They are teachers, consultants, of Altmann Constmction, Inc. in F Reno, says a custom home comes into be_ing when a property owner hires a artists, designers, financial planners, masters of the constmction company for the design/build process; it is when the property owner timetable, magicians and efficient managers all in works with an architect to design the house plan. But he never discounts the value of the experience for the client one. For approximately one year at a time these men "Most people don't do this more than once in a lifetime," he says. "It is a huge financial tmdertaking," so his firm tries to make the and women will put their skills in orbit around a experience fun. At the end of a project, he wants his clients to be excited and proud of the finished product He also wants his client's wishes, drawing together the nebulae of clients to understand the style they choose. If it is a craftsman-style house, he WanTS tite lturneownc~ t<:> '.ll'.d.

BN-6 •e,.,da Business Journal • July 1999 -·

,..l ...... • • ••ry -1111 • 1111 •• •• II II •••• 11 11 •••• •••• ••••

does, how it functions, how the interior and exterior complement one another. As a former teacher, Altmann feels the more his clients !mow about a house, the more expertise they feel and the more pride they have. Though he is familiar with an eclec­ tic mix of styles and enjoys designing for a myriad of tastes, Altmann says there are distinctions for the homes he builds. He uses a lot of wood, stucco and rock, enjoys working with complementary colors and searches for materials that blend into a landscape, rather than overpowering it. For Sharon Bowling, co-owner of New West Custom Homes in Las Vegas, it is cre­ ating a person's dream home that fulfills her. "I love the detail of custom homes," she says when explaining why she made the jump from traditional real estate to the high-end custom market. "It is a different experience to create a unique home that is unlike any other." She feels it is her touch-

july 1999 • 'evada Business journal BN-7 CUSTOM HOMES

es as a woman that define the homes she dream. Keep a project file with a journal of builds. "I want them to be gorgeous," she ideas and wishes, along with changes that says of her homes, "but also have a practi­ may come up as the process continues. By cal design." She explains there are specific putting it all in writing, even if no one but ideas that work: a certam placement of the owner sees it, it will help clruify the laundry rooms, having a bathroom for owner's tastes as well as commitments. every bedroom. She also loves courtyard Altmann says personality is very in1por­ concepts - fireplaces and reflecting ponds tant in this relationship because the home­ in entryways, swimming pools and barbe­ owner will be spending approximately a cue areas in the back. yeru· in close contact with his or her home­ Don Walker, partner in Custom Home builder. "If you have a conunon ground," Group of Las Vegas, enjoys making some­ he says, "even in simple things like out­ one's vision become a reality. Watching a door activities, fanilly involvement or edu­ vacant lot turn into a personal paradise is cational level, it will help, because the one of the things that has kept him in the builder can help you find resomces or an­ building business for more than 30 years. swer questions if he or she shru·es your in­ He feels the diversity of his projects and terests." Bowling says it is like working his careful attention to the owner's desires with fanilly. "You only do a few projects a mean there is no identifying mark to his year," she explains, "so you want to be sure homes other than the remarkable crafts­ you click light with your builder. " It is clit­ manship and quality of the structme. ical to meet with contractors in person be­ Before a prospective prope1ty owner fore building begins, because their atti­ DON WALKER calls Altmann, Bowling, Walker, or any of tudes and assun1ptions compared to the homes. You may also want to ask real es­ the other custom home builders in the homeowner's will be crucial in detennin­ tate agents, find a neighborhood that state, there are some things that can be ac­ ing the success or failure of a project. seems perfect. and check into custom complished to make the process go a little To find a reputable homebuilder, it helps home lots. more smoothly. A master plan is the first to know a con1pany's background. Banks, When it comes to custom homes, cheap­ step. Current housing needs and long term lenders and matelials suppliers all have er isn't always better, but a property owner goals should be considered. It is tempting unique views on contractors, so they make should still know exactly where the money to simply try to solve whatever is most ir­ good resources. The Chan1ber of Com­ will be spent so he or she can get the most ritating in the current home, but it is in1- merce and Better Business Bureau ru·e also from each dollar. Bids are complicated at portant to balance both long- and short­ good sources. Bowling suggests dliving this range, simply because of that attention term goals without losing sight of the around and asking who built various to detail. Cost differences in bids may have nothing to do with the contractors and everything to do with the matelials they are proposing. No matter which contractor a property owner chooses he or she needs to be sure to get everything in writing and up front. The homeowner needs to be as detail-oliented as the builder. The more work done in the prelin1inary stages, the faster the project can proceed. Walker says, "Building a home becomes like a freight train. Once it gets going, stopping it makes it hard to get going again." Schedul­ ing all the different craftspeople in a state growing as fast as evada is a fragile jug­ gling act of time and demands. The fewer times the balls are dl·opped or added, the quicker the house will be complete.

when interviewing custom homeb · is ALTMANN CONSTRUCTION Just because a contractor buil

BN·8 Nevada Business journal • july 1999 home in the seven-figure range doesn't mean he's perfect or reputable. Homeown­ ers need to be wary of signs such as in­ flexibility. Bowling says to keep in mind that it is the clients who are paying for the home, so what they ask for goes. Their tastes must supercede the builder's. A con­ tractor should also be up on the latest in­ novations and technologies so he can ade­ quately counsel the client. If a contractor is not busy dming the warm months, that is a red flag as well. Demand is higher than supply right now and any contractor worth his or her nails is busy. And neither Alt­ mann nor Walker see the market slumping any time soon. custom As for the time element, it usually takes furniture and exclusive imported about a year for a custom home to go from furniture lines. Huge selection of drean1 to reality. First, there is the interview accessories and specialty gifts. Full process, where the contractor, property design center with fabrics, wallcoveriogs Cost Wmdow Treaunents • lSeddJmg• ~ owner and the architect or designer will and 150 furniture lines available Custom Silk Arrangements and talk about such issues as lifestyle, square ·=~-· · footage, number of bedrooms, bathrooms and other details. Then there is the back and forth of prelin1inary drawings until the homeowner is satisfied. Next comes the drawing of the plans and specifications of The National finishes and details before a price is deter­ mined. This process typically takes about Workers' Comp Powerhouse three months. Obtaining pennits through the building department generally takes four to six weeks, but can take up to three }...- National expertise in workers' comp and USL&H months. The actual building of the home can take six months to a year, depending on }...- Largest private mono-line workers' compensation the size and complexity of the project. carrier Those building in master-planned commu­ }...- A financial powerhouse - A.M. Best "A-" (Excel­ nities should remember that such commu­ lent) Rating nities often require an architectural review and landscape plan before breaking ground. }...- A long-term commitment to Nevada employers Altmann tells his clients that most of what he does will make them happy and }...- Dedicated to providing solutions to help lower em­ will be right. But what's more in1pmtant, ployers' long-term workers' compensation costs he says, is how they deal with the things that didn't turn out as planned. A contrac­ For more information, please contact your independent agent or broker tor must be an especially good communi­ cator at this level. He or she also must be a good negotiator, not only with the home­ owner, but with all the tradespeople who are so hard to find and schedule in Neva­ America's Workers' Comp Specialist ® da's burgeoning market. With careful plan­ ning and selection of a reliable, personable A Fremont General Company Fremont General Corporation is a nationwide insurance contractor, building a dream home should and financial services holding company with over $7 billion in assets {NYSE: FMT). never be a nightmare. •

July 1999 • Nevada Business Journal BN-9 Buildin~Nevada CORPORATE PROFILE

Burnett Haase Construction Successful builder takes advantage of Southern Nevada's brisk growth

by TONY ILLIA he pairing seems unlikely. Chris Haase is a blond, ath­ "I guess you could T letic-looking water skier who grew up on the shores of Lake say it's an ideal part- Erie. Ross Burnett is a tall, slender nership," says Chris guitar player who was raised on a Montana farm. When the two met Haase. He is speaking five years ago, Haase was director of business development for Olt­ of his relationship man's Construction and Burnett was project manager for the Clark with Ross Burnett. County School District Together they have produced one of the Both forsook top premier construction firms in the . "Chris handles industry positions to the production side, and I deal with the owners and developers," create Burnett Haase explains Burnett. This year the two partners will Construction, now a handle 70 projects and record al­ most $28 million in revenue. Since $25 million-a-year each partner brings a different background and unique talent to company. the company, Burnett Haase has the capability to provide design­ build, tenant-improvement and general construction services. The company's clients include such business and industry scions as Chris Haase (left) and Ross Burnett stand outside the 105,000- Pacific Properties, Chenco, TLC square-foot SummerGate Corporate Center in Las Vegas. Enterprises, Denholm Harris De- velopment and The Howard Hughes Corporation. awarded tenant improvement projects for Integrat­ Handling construction services for such promi­ ed Health Services in the Mountain Vista Profes- nent clientele means Burnett Haase has worked on sional Plaza, and for Prestige Reporting on the sev­ numerous high-profile buildings, such as the $9 mil­ enth floor of 3950 Howard Hughes Parkway in the lion, 105,000-square-foot SummerGate Corporate Hughes Center. In addition, the company was Center, the $8.5 million, 223,000-square-foot Patrick awarded the construction contracts to build a new Commerce Center and the $20 million, 900,000- Euphoria Salon at the Las Vegas Hilton and a Car- square-foot Pacific Business Center. pet Max retail store in the Galleria Corporate Cen­ Most recently, Burnett Haase Construction was ter in Henderson.

BN-10 Nevada Business j ournal • july 1999 • DaiiV News

Brunett Haase's efforts haven't gone un­ Haven, a division of the Clark County Fam­ • Strateav noticed. Last year, the company received a ily and Youth Services that provides shel­ Spotlight Merit award from the National ter to abused and abandoned children. Association of Industrial and Office Prop­ Burnett Haase recently donated the super­ erties (NAIOP). According to Burnett, they vision and labor necessruy to help build • Marketing have exceeded the goals they set in their the Child Haven shelter's playground. Tools initial business plan by two to three years. Besides focusing on time management And they don't appear to be slowing down. with their employees, the two partners "Initially, it was two chiefs and one Indi­ have also found other avenues to achieve an," remembers Haase of the company's success and maintain a win-win attitude early days. Today, the firm employs more throughout the entire firm. The company's • Purchase than 75 people. Dealing primarily in pri­ employees not only take part in profit­ Center vate-commercial, industrial and retail sharing, but also attend ongoing corporate work, the partners are looking to expand. retreats, where they patticipate in overall "We would love to become a regional con­ decision-making for the firm. tractor," Haase says. In addition, the part­ Both Burnett and Haase are young and ners are interested in handling more pri­ driven, and each appears committed to vate negotiated work and bidding on making the company the best. "We have public works. overcome some of the challenges we an­ Burnett and Haase don't spend all their ticipated, such as the ability to quickly time focusing on winning contracts. Both penetrate the market," says Burnett. "That Subscribe to NEVADA prutners are certified time management is a tribute not only to our business philos­ trainers. Effective time management has ophy and mission statement, but also to proven an invaluable skill given their the fact that there is a need for the type of BUSINESS JOURNAl and break-neck schedule. In fact, both ru·e so service we offer." More in1portantly, they convinced of its merits that they conduct seem to be having fun at what they do. " o tin1e management training for all their em­ two days are alike. You meet with different receiVe a FRH r11tinu @ ployees. Wisely allotting time for various people and tackle nun1erous projects on a tasks has even enabled the company's em­ daily basis," Haase notes. "I could not ployees time to become involved in Child imagine a more rewarding field ." • HevadaBusiness.com

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July 1999 • Nevada Business journal BN-11 Buildin~Nevada EXECUTIVE PROFILE Paul Steelman Prominent gaming architect takes resort design to new levels

by KATHLEEN FOLEY aul Steelman, as president of PPaul Steelman, Ltd. , now Paul Steelman has heads the largest architectural firm in Las Vegas, specializing in come a long way casinos and resorts. He estimates from his first job his company will work on 100 dif­ ferent projects this year, such as in Long Port, N.J. new buildings, renovations and additions. Paul Steelman, Ltd. has As a five-year-old, performed architecture and de­ he was assigned sign work for nearly every large Las Vegas resort, including the Mi­ the task of running rage, Caesars Palace, MGM Grand, Treasure Island and The Desert blueprints through Inn. Steelman estimates that 40 a machine at his percent of his contracts are .from local casinos, 35 percent are in architect father's other states and 25 percent are overseas. Projects in the United office, and he's States include gaming resorts been fascinated from Bismarck to Biloxi and from New Jersey to Mississippi. "We've with architecture gained a reputation for being the company that builds little pieces and design ever of Las Vegas all over the world," since. says Steelman, who travels an av­ erage of 10 days every month to such far-flung locales as South Africa, Switzerland, Peru and Saudi Arabia. Steelman's decision to focus on casino architecture was a combination of talent, national and Atlantia Design, Steelman m temperan1ent and timing_ After receiving his degree Las Vegas in 1987 to found his own firm. ·_­ in architecture from Clemson University in 1977, he ter where we go for a project, our base 'lllil started working at his father's small firm_ In less be in Las Vegas," says Steelman. "Las \' _ than a year he realized his future did not lie in de­ signing school buildings and strip malls. He decid­ cialists, and we're the best at what we do. - ed to take a position with Joel Bergman, a compa­ instances, we have lost large non-ganling ny that was designing the Golden Nugget Atlantic sions because we were considered 'too City. "My professional direction was bom," says However, to me, Las Vegas symbolizes succ Steelman. "I loved the speed, the design and the we don't mind being associated with that.­ clients involved in tlle casino business. I still do. " man says his buildings are designed to enc:~..t~ After working for Golden Nugget, Resorts Inter- customers to "remember and repeat" the

BN- 12 Nevada Business journal • July 1999 ence. "We are designing a business, not a of small spaces rather than one large Steelman's most recent project, building,n he says. "In a way, the building space, and a series of small buildings is the product we're marketing to people. The Resort at Summerlin, rather than one large building. It is also It must attract patrons, encourage gaming designed to present a string of events - and have an exciting 'vibe' that makes sprawls over 54 acres and fea- the walkways and corridors allow visi­ people want to stay and to return." He en­ tors to explore the facility a little at a courages clients to use "tandem activi­ tures 11 acres of private gar- time, and new views and experiences ties" to bring people to the location. Fine await around every corner. The $270 mil­ restaurants, a brewery or a health spa, for dens and pools, the 40,000- lion project is best described as tranquil example, may attract patrons who then and elegant, according to Steelman, who square-foot Aquae Sulis Spa, visit the casino. calls it "Las Vegas' flrst hotel/casino His finn's most recent project is The Re­ The Regent Grand Palms and rather than casino/hotel. n sort at Summerlin, mounted by Switzer­ The 42-year-old architect and his wife, land-based Seven Circle Resorts, which op­ The Regent Grand Spa Hotels, a Maryann, have two teenage children, erates gaming venues in The Netherlands Stephen and Suzanne, who have accompa­ and Great Britain. The 54-acre resort fea­ conference center and a casino. nied their father on several trips to exotic tures 11 acres of private gardens and pools, locales. Although he lists his hobbies as the 40,000-square-foot Aquae Sulis Spa, The emphasis is on the concept of a resort, and snow skiing and golf, Steelman admits the Regent Grand Palms and The Regent Grand management sees it as competing with activity he enjoys most is work - maybe Spa hotels, shops, dining, a conference cen­ other Southwest resorts such as Palm not so unusual for someone who is paid to ter and a casino. The two six-story hotels Springs and Scottsdale, rather than with visit fabulous resorts all over the world. contain a total of 541 guestrooms and gaming properties on the Strip. "Work is my favorite thing to do," he suites. Each hotel has its own entrance, According to Steelman, his basic con­ smiles. "I don't like any of my hobbies as separate from the stand-alone casino. The cept for The Resort was to create a series much as I do my work." • Television? Marketing can be a tricky business. . Centu ry Productions is determined to make your experi ence, a good experience.

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July 1999 • Ne.ada Business Journal BN-1 3 BUILDING

Housing program achieves Experience. The retail cen­ national accreditation ter is under construction at the comer of Las Vegas Boulevard and Fremont Street. nergy Rated Homes of Nevada It will cover a full city block and is sched­ (ERHN) became the first home energy uled to open in November 2000 with a Erating organization in the state to megaplex cinema, restaurants and cafes, achieve national accreditation from the specialty retailers, live performance areas Tate & Snyder earns award mortgage industry and state energy offi­ and a 600-space parking garage. cials. Earning accreditation means ERHN for Regional Justice Center meets national standards for technical ac­ Martin-Harris to build he American Institute of Architects' curacy, quality assurance, home energy themed eatery TCommittee on Architecture of Justice rater qualifications and training. ERHN is a and the American Correctional Associa­ statewide non-profit organization that Las Vegas-based Martin-Harris Construc­ tion awarded a citation to Tate & Snyder rates homes for energy efficiency by evalu­ tion will build Race Rock, a racing-themed Architects for the Regional Justice Center ating insulation levels, heating and cooling eatery set for construction at the east end in . The projects rep­ efficiency and other areas of residential of The Fremont Street Experience. The resent the best nationwide cross section energy consumption. two-story, $4.3 million project, which will of new correctional, detention, police, ju­ be built within the parking structure at venile justice, court and related facili­ World Entertainment Centers Fremont and Las Vegas Boulevard North, ties. The Las Vegas facility will be fea­ selects model architect will comprise 23,000 square feet and fea­ tured in Justice Facilities Review and in ture a five-story glass fa\!ade at its en­ a traveling exhibit. World Entertainment Centers hired Global trance. Once completed, Race Rock will Architectural Models to build three scaled include NASCAR, Indy 500 and Formula architectural models of @The One memorabilia displayed throughout. Funding finalized for Carson City residential development

Flynn Gallagher Corporate Centre nears completion TRI Capital arranged FHA financing for the he 27-acre Flynn Gallagher Corporate 40,000 square feet of office space. The de­ construction of a new multi-family devel­ TCentre, situated on the northwest cor­ velopment will also house the 36, 000- opment on East College Parkway in Car­ ner of Cheyenne and Buffalo in Las Vegas, square-foot Medical Facility at Flynn Gal­ son City. Parkway Manor, Inc. will build is nearing completion on its first phase. lagher Cmporate Centre, anticipated to the Parkway Manor Apartments communi­ The first building is slated for occupancy open early next year. MGC Communica­ ty, which will include 176 homes and such next month, and will contain about tions, The Learning Center and Purchase amenities as a recreation facility, swim­ 12,000 square feet of restaurant space and Pro currently occupy space at the center. ming pool, spa and playground. Comple­ tion is scheduled for rnid-2000. Ninyo & Moore retained for Jean project

The Jean Conservation Camp retained inyo & Moore to provide geotechnical ob­ servation and testing services. The pro­ ject's first phase will consist of construc­ tion of two dormitories; the second will comprise four one-story structures. Ninyo & Moore will conduct observation and test­ ing during site grading and perform con­ crete, mortar, grout and prism compressive strength tests, among other services. ~

BN·I 4 Nevada Business journal. July 1999 Kitchell finishing work on two major projects

itchell Contractors recently completed construction of for Del Webb Corporation Nevada Communities,lnc. In ad­ Kthe Del Webb Admiitistration Building at 11500 South dition, Kitchell recently topped off the steel structure for Eastern Avenue in Henderson (above). Kitchell also served the St. Rose Dominican Hospital Siena Campus :in-!fender.­ as construction manager/general contractor for a 7,000- son. Kitchell is serving as construction manager andcgener­ square-foot maintenance building and two comfort stations al contractor for the project, which totals $47 million in on the nearby golf course. The nearly 50,000-square-foot ad­ construction costs and will include 257,000 square feet of ministration building provides new corporate headquarters space and 139 acute care beds.

Burnett Haase Construction Arizona firm acquires Con­ Washoe County approves Cold wins contract sulting Engineering Services Springs development plan

Henderson-based Burnett Haase Con­ Mesa, Ariz.-based AGRA Infrastructure ac­ The Washoe County board of commis­ struction was awarded the tenant im­ quired Consulting Engineering Services, sioners upheld the county planning com­ provement contract for Prestige Report­ Inc. of Reno. Consulting Engineering Ser­ mission's conditional approval of a tenta­ ing, located on the seventh floor of 3960 vices, established in 1978, works in the tive map for the development of a Howard Hughes Parkway located in Hugh­ areas of transportation, public works pro­ residential project in Cold Springs. The es Center, Las Vegas. Construction costs jects, water resources and wastewater. It board's vote allows Lifestyle Homes to for the 5,540-square-foot project are esti­ has annual revenues of $1.7 million and proceed with the development of Cold mated at $175,000. The firm also recently employs 20 people. AGRA Infrastructure Springs Village, a 2,028-lot common-open­ provided the supervision and labor to con­ now has more than 140 employees located space, single-family-home subdivision to struct a bike path and playground facili­ in offices in Mesa, Phoenix, Tucson, Las be located in the north end of Cold ties at Child Haven. Vegas and Reno. Springs Valley. •

AGC holds fifth annual Operation Desert Clean-Up

he Associated General Contractors, Las Vegas Chapter Tremoved 600 tons of debris in four hours at its fifth annual Operation Desert Clean-Up event. More than 400 people participat­ ed in cleaning up the lot, a 100-acre city of Las Vegas land parcel bordered by Martin Luther King Boulevard, Stella Lake, Vegas Drive and Lake Mead Boulevard. Nearly 100 companies took part, saving the public $80,000.

AGC President Mike Martin (right) and the UNLV Rebel mascot visit with l/lf£R(f4L ·R£ ID£ . event volunteers. .\TJA

July 1999 . Nevada Business Journal BN-15 Commercial Real Estate Market Report RETAIL MARKET SUMMARY

LAS VEGAS: The Las Vegas retail market of the northwest and $1.70 to $2.25 in the northwest and southeast submarkets. It is anchored centers currently stands at approx­ southwest. The dramatic increase in lease projected that the above areas will fill in imately 14,629,970 square feet in 111 an­ rates is a direct result of supply and demand rapidly and that peripheral growth areas will chored centers spread throughout the Las with overall retail vacancy rates currently at bear the brunt of retail development in the

Vegas Valley. Construction has commenced 4·3 percent. foreseeable future. on 1,771,527 square feet of addition retail The submarkets for retail development The other major area of activity, not includ­ space that will be completed by the fourth are being driven by the development of ing specialty retail on the Strip, is the break­ quarter of 1999. the residential sector, which continues to neck pace of drug store expansion by Wal­

Grocery-anchored center lease rates are post record numbers. Subsequently retail green's, RiteAid and Sav-On. averaging $1.70 to $2.50 per square foot in development will remain focused on the NEXT MONTH: Industrial Market Summary

OFFICE MARKET -1ST Quarter 1999 ' RETAIL MARKET- 4TH Quarter 1998 INDUSTRIAL MARKET- 4TH Quarter 1998 TOTAL MARKET LAs VEGAS RENO TOTAL MARKET lAS VEGAS RENO TOTAL MARKET LAs VEGAS RENO Number of Properties 477 174 Number of Properties 205 76 Number of Properties 1,311 713 Total Square Feet 18,028,058 4,059,253 Total Square Feet 24.347.528 8,632,059 Total Square Feet 52,761,427 Vacant Square Feet 2,386,478 434,183 Vacant Square Feet 995.420 440,000 Vacant Square Feet 6,111,568 -percent Vacant .1J.24% 11.50% Percent Vacant 4-09% 5-70% Percent Vacant 11.58% New Construction 368,572 123,509 New Construction 219,116 59,267 New Construction 792,448 Net Absorption 146,823 71.620 Net Absorption 255.242 - Net Absorption 753.273 Avg Lease SF/Mo (FSG- NNN)* $1.6g $1.42 Average Lease (N N N) $1.19 $1.03 Under Construction 1,468,955 743,000 Under Construction 854.429 165.700 Under Construction 1,595,005 421,662 Planned Construction 3,157.530 1,039.000 Plan neil Construction 1,732,294 345.400 Planned Construction 5,025.972 485,000 DISTRIBUTION -LESS THAN 10% OFFICE (LASS 'A' OFFICE P!!OPERTIES POWER (ENTERS - Number of Properties 460 6o6 Number of Properties 39 23 RETAIL (ENTERS ) 100,000 Sf Total Square Feet 29,537.524 39.236.949 Total Square Feet 4.121,746 1,556,o8o WITH MINIMAL OR No IN-LINE SPACE Vacant Square Feet 4.322.337 Vacant Square Feet 468,669 176,278 Number of Properties 19 3 Percent Vacant 14.63°/o Percent Vacant 11-37•/o 12.00°/o Total Square Feet (GLA) 5,689,615 1,080,400 New Construction 765,658 1.334.703 New Construction 155.172 69,500 Vacant Square Feet 368,270 6,300 Net Absorption 632.314 Net Absorption 66,442 22,668 Percent Vacant 6.47% 6.oo% Under Construction 1,110,332 743,000 Avg lease SF/Mo (FSG- NNN)* $1.70 $1.65 New Construction 0 49.400 Planned Construction 2,926,302 1,039,000 Under Construction 126,194 102,900 Net Absorption -36,186 43,100 Avg Lease (NNN) < 10,000 SF $0.50 $0.46 Planned Construction 773.468 145.800 Average Lease (N N N) $1.13 $1.00 > 1o,ooo SF $0-40 $0.22 (LASS '8' OFFICE PROPERTIES Under Construction 0 382,727 MANUFACTURING -10%- 20% OFFICE Number of Properties 290 61 Planned Construction 555.850 100,000 Number of Properties 747 100 Total Square Feet 10,558,017 1,504,423 COMMUNITY AND REGIONAL (ENTERS- Total Square Feet 17,483.302 6,462,556 Vacant Square Feet j.,560,273 150,920 RETAIL CENTERS WITH ANCHOR(S) Vacant Square Feet 1,141,594 Percent Vacant 14-78% 10.00°/o Number of Properties 113 44 Percent Vacant 6.53% New Construction 213,400 46,900 Total Square Feet (GLA) 14,854.009 6,506,475 New Construction 26,790 Net Absorption 91,719 34,800 Vacant Square Feet 408,184 336.344 Net Absorption 40,245 Avg lease.SF/Mo (FSG - NNN)* h73 $1.40 Percent Vacant 2.75 °/o 5-70% Under Construction 65,550 Under Construction 715,435 35.878 New Constru ction 186,347 8,867 Planned Construction 946,026 67,600 Net Absorption 180,006 - (LASS '('OFFICE PROPERTIES Average lease (N N N) $1.31 $1.05 Number of Properties 148 92 Under Construction 1,459.005 281,000 Total Square Feet 3.348,295 998.750 Planned Construction 4.144.122 350,000 Vacant5quare Feet 357.536 181,085 STRIP (ENTERS- RETAIL (ENTERS Percent Vacant 10.68% 19.00% Number of Properties 73 27 New Construction 0 17,500 Total Square Feet (GLA) 3,803.904 919,611 Net Absorption -11,338 10,900 Vacant Square Feet 218,966 66,856 Avg lease SF/Mo (FSG- NNN)* $1.52 $1.10 Percent Vacant 5·76% 7·27•/o Under Construction 12,800 15,200 New Construction 32,819 0 Planned Construction 12,800 18,800 Net Absorption 111,422 - Average Lease (N N N) $1.o8 *Average Monthly Lease Rates for Las Vegas reported $0.96 as Full· Service Gross and for Reno as Net Net Net. Under Construction 136,000 140,662 Planned Construction 326,000 35,000 Abbreviations BTS: Build To Suit FSG: Full-Service Gross lAs VEGAS STATISTICS COMPILED BY LEE & AssOCIATES COMMERCIAL REAL ESTATE SERVICES GLA' Gress Leasable Area RENO STATISTICS COMPILED BY GRUBB & ELLIS NEVADA COMMERCIAL GROUP

BN-16 Nevada Business journal • July 1999 ASSElf PROTECTION GROUP INC. Providing Asset Preservation with '-..-~~~ Nevada and Offshore Corporations

evada has a repu­ was only a matter of time tation as a state before Bill found a way to where things are utilize his experiences and Ndone differently, personal philosophy to a haven for entrepreneurs help a diverse client base who champion personal protect their assets from freedom without govern­ lawyers, lawsuits and the ment intrusion. That repu­ government. tation, combined with the Bill's extensive knowl­ state's favorable incorpora­ edge of asset protection tion laws, made Las Vegas began with his opening of a the ideal locale for the cor­ law firm specializing in porate headquarters of evictions and collections. Asset Protection Group He quickly built up his Inc. (APG) . APG special­ practice, ultimately han­ izes in asset protection, dling more than 1,000 shielding its clients' assets cases a month. On behalf from lawsuits and seizure of his clients, he pursued by forming Nevada corpo­ blue-collar workers and rations and offshore corpo­ corporate executives alike rations in the Bahamas, for offenses ranging from where it also maintains of­ passing bad checks to de­ fices in Nassau. frauding savings and loan APG's corporate philoso­ institutions. In each case, phy comes in large part Bill's job entailed investi­ from its president, 49-year­ gating peoples' assets, old Bill Reed, who has suing them and attempting lived in Las Vegas since to collect money or seize 1993 with his wife, Cyndi, their assets. He mastered and their two sons, Jack extensive investigative and Kirk. Bill, a devout fly skills to learn about fisherman who spends part debtors' assets and person­ of each year on the rivers William S. Reed, President al lives long before the In­ of Wyoming, hails from Fargo, North Dakota, a state ternet made such research easy, utilizing real estate known for its distrust of the federal government and the recording records, corporate registration documents, IRS. The foundation of his own suspicions regarding professional licensing boards, divorce files, medical government policy was laid during the Vietnam War. It records and phone records, among others. Bill was able

ADVERTORIAL Nevada Business Journal ASSET "I love providing PROTECTION people with I GROUP peace of mind." N C 0 R P 0 R A T E D - WILLIAMS. REED

to "dissolve any notions of privacy termine where he could form the volves around providing affordable any debtor may have," he recalls. most effective asset protection enti­ customer service quickly and effi­ While learning the tricks of his ties. Stateside, Nevada held the ciently. Lawyers and offshore spe­ trade as a collection attorney, Bill most appeal: it has no corporate cialists routinely charge too much found many of the debtors he pur­ income tax, no tax on issuance of and fail to communicate enough sued had some tricks of their own. corporate shares and no personal with their clients. We guarantee He gleaned firsthand from defen­ income tax. evada law also maxi­ we'll return all phone calls." dants how some assets could be pro­ mizes privacy and minimizes per­ Bill's expertise encouraged and tected. "I noticed some used corpora­ sonal responsibility for corporate enabled him to write a soon-to-be­ tions, while others transferred assets officers, and remains the only state published book, Bulletproof Asset out of the country or into other cor­ in the country allowing the use of Protection, designed exclusively for porate names," he observed. bearer shares to ensure total priva­ use by APG's consultants and A turning point in Bill's career oc­ cy of ownership. clients, who run the gamut from curred at a lunch he shared with a For offshore purposes, the Ba­ small business owners and profes­ federal judge in 1988. Bill noted to hamas caught Bill's attention. The sionals to retirees - "anyone who the judge that defendants with the country's bank secrecy laws prohib­ has accumulated a positive net largest assets often proved the hard­ it the disclosure of information worth," according to Bill. Author­ est to collect from, and even when about a client's affairs to a third ing such a work has allowed him to they lost everything, they frequently party without a customer's written reap the satisfaction he enjoys most kept their cash and their Ia vish permission. U.S. federal courts and from his work: "I love providing lifestyles. The judge countered Bill's their judgments have no jurisdiction people with the peace of mind any­ assessment, saying, "Bill, if you can in the Bahamas, and the country one who has worked to get ahead find an asset anywhere within my doesn't tax corporations. The Ba­ deserves," he asserted. jurisdiction [the United States], I hamas' advantages as an asset and In today's booming economy, can seize it. Don't ever forget that." tax haven are so renowned that the many consumers have succeeded in He didn't. country has become the Caribbean's getting ahead, and Bill has noticed Bill describes that moment as an largest offshore financial center. an increasing demand for APG's ser­ epiphany. "I realized I was in the Like Nevada, the Bahamas also al­ vices. The company is "currently ac­ wrong business, and I began to won­ lows the issuance of bearer shares cepting a limited number of qualified der what people would pay me to to protect the owner's anonymity. asset protection consultants" to offer protect their assets," he remembers. Between Nevada and the Bahamas, APG's services to potential clients. Shortly after, he quit the practice of Bill and APG have formed hundreds Virtually any businessperson has a law entirely and began devoting all of corporations designed to protect use for the asset protection APG pro­ his time to protecting assets for clients' assets. vides. As a vital part of the Southern everyday people- not just the movie APG's asset protection approach evada business community, APG stars and millionaires people tend to is simple and cost effective. "Trusts will continue to help people protect associate with asset protection. "I re­ and partnerships do not provide their assets and their privacy. alized asset protection could be any more asset protection than off­ made affordable for anyone who has shore corporations, and they rou­ ASSET PROTECTION worked to accumulate a nest egg," tinely cost prohibitive amounts of Bill explains. "If a consumer can money that benefit only the lawyers GROUP, INC. qualify for a credit card, he or she who form such entities," Bill ex­ 460 I West Sahara Ave., Su ite L can afford APG's services." plained. "For a nominal sum - a Las Vegas, Nevada 891 02 Upon choosing his new calling, fraction of what a law firm charges Bill visited more than 40 countries - APG can form a corporation. Our 800-599-3728 and researched all 50 states to de- customer service philosophy re- fax 702.25 1.5529

ADVERTORIAL I Nevada Business Journal I eva t's Easy

• are locating Fo,. \l to Lyon County because I~ - ~ ~~ Sl of its strategic location at the gateway evada Pacific Industrial Park, a s,ooo-acre institu- to the Pacific Coast market and its ex- Ntional investment-grade park, is located direcdy on I-80 just 25 minutes east of Reno/ Sparks and Reno/ tremely attractive economic advantages. Tahoe International Airport, direcdy on the Union Pacific main line and adjacent to Hwy. 95/ 395 (the preferred route to Southern California and Las Vegas) and Hwy. 50. The massive park boasts over 3.5 rnillion square feet of LYON COUNTY OFFERS: prime tenants including Amazon.com, UPS in a 230-acre • Pro-buriness political envi­ ~ ' - ~ · - western distribution campus, Allied Sig- ronment with a fast track "Lyon County- optimum busi- nal Automotive, Quebecor Printing, MSC approvalprocess ness Climate. A paradise wt/ere Industrial Supply, and Trex Company...... ··-·······-················ you;r~(/,. ~ With its optimal transportation net- .. ~ . ~~"!!~? .~.. t.~ ..~ .t!V.~"!t.Clff~ ...... work, top notch infrastructure (including • Strategz'c market location, LY: ' 5 Angeles Of!d; 80-foot arterial roads, redundant fiber at the hub o/ transportation (O Nft the Pacific North- optic lines, high pressure natural gas, networks including I-80, 1 west marketJ~, abundant affordable electrical power, ..... !!.~!! . ?~(S..?~ . ~."!t!f!u;!! ..S..~ ..... ample water and waste water capacity), • Availability o/ a stable, -DAVID ~Ml~r"" flexibility in parcel size, location and skilled workforce configuration, low-cost development in­ ··············································· ...... VICE_.PRUIDENT • Innovative andflexible edu­ /'OPERATIONS, cluding affordable land, no impact fees, level topography, great soils and a 250- cation system reactive to the O'SUUIVAN needs o/ indurtry and buriness PLASTICS,INC.I..-... acre interstate commercial corridor, ...... Nevada Pacific Industrial Park offers vir­ • Rural setting in close proximity to YERINGTor.Nv tually any manufacturing or distribution a metropolitan area with all the amenities \ ...... ·············· ··· ·········· ·························· company the ideal location . • Abundant recreationa4 entertainment and cultural opportunities a 11 o-acre ...... ernley Industrial Park, • Strong community ties, low crime rate and excellent Fpark with Fernley's location advan­ quality of life tages, offers competitively priced industrial sites and low construction costs. Tenants in­ ''C hoosing Lyon County is easy. Choosing which clude Essential West, 21st Century, Fortifiber part of Lyon County can be difficult;' comment­ Corporation, Hydro-Tech Inc., Mission ed John Sanderson, Executive Director for Lyon County Linen, RMAX, Poly Glass, & Polypipe. There is also Fern­ Economic Development Authority. ley Hills Development; a 3000-acre master planned com-

A DVERTORIAL I Nevada Business Journal I munity in the fastest growing area of northwestern Nevada. ilver Springs lndnstrial Airpark, Sa 350-acre industrial area, is lo­ cated on US Hwy 50 just west of the junction with Hwy 95A. The 7,200- foot runway and industrial area offer 50-year lease sites with reason­ able rates and a railroad spur within one mile. Adjacent to the railroad is Silver Springs Industrial Park. Ten­ ants include Nevada Wood Preserv­ ing, Lenox Barns, Silver Springs Mining Equipment, Vaquero Supple­ ment, Silver Springs Aggregates and Americlean. light industrial use. The park is now a~uska Geothermal Industrial home to 15 companies such as Bay WStte is located 11 miles north of ayton lndnstrial Park is locat­ Swiss Manufacturing, Bruce Indus­ Yerington on Hwy 95A. With cross­ Ded north of Dayton and consists tries, Amway Distribution, and RTP country rail available to the site, level of 800 acres zoned for light indus­ Manufacturing. topography, great soils and ample trial use. Parcels of two to 10 acres water, this site offers an ideal location. in size are available for purchase. oundhouse Industrial Park is Tenants include United Gilsonite, Mlocated eight miles east of Car­ he City of Yerington is develop­ Advanced Specialty Gases and son City in Moundhouse. The park Ting an industrial area adjacent to James Gasket Company. consists of 600 acres of land zoned the Yerington Airport and offers an for light industrial use. A few of the ideal location for airport-related in­ ayton Valley Business Park is 68 manufacturers and distributors, dustry or light manufacturing. Dlocated 10 miles east of Carson who are tenants, are Paugho Inc., City. The park consists of approxi­ Sierra Display Fixtures, Biggs Corpo­ When selecting the right site, whether mately 500 acres of land zoned for ration and Jube Machine. it's evada Pacific Industrial Park with all its features or raw land for develop­ ment, Lyon County has it all.

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A D V E R T 0 R I A L I Nevada Business Journal I LIFESTYLES

Bed and Breaklastlnns Personalized getaways offer quiet alternative to megaresorts

Haus Bavaria Bed & Breakfast REVIEWED BY KATHLEEN fOLEY Haus Bavaria Bed Belmont Monitor Inn Steptoe Valley Inn & Breakfast Belmont 775-487-2417 Incline Village (800) 731-6222 Ely 775-289-8687 or (775) 831-6122 or burned-out executives who really F want to get away from it all, there's riginally built in 1907 as the Ely aus Bavaria is a European-style the Belmont Monitor Inn, located in the 0 City Grocery, Steptoe Valley Inn H guesthouse located in a quiet neigh­ historic mining town of Belmont, about was reconstructed in 1990 as a bed and borhood on the north shore of Lake Tahoe 40 miles from Tonopah. Not only are breakfast inn and now features five in the heart of the Sierra Nevada Moun­ there no phones in Belmont, but the only uniquely decorated Victorian guestrooms. tains. The cozy, intimate Haus Bavaria electricity is provided by solar power Named after Ely pioneers, the rooms are features five 'charming upstairs guest­ and generators. Host Chris Bramwell located on the inn's second floor and fea­ rooms, all including a private bath. Each prepares a hearty breakfast for guests ture ceiling fans, individual air condition­ room opens onto a balcony, offering views each day on an antique wood-burning ing/heating units, cable television, lace of the surrounding mountains, while the stove. The inn, constructed as a silver curtains and private baths. Each room has living room, with its rustic wood paneling mining office in 1866, was also used as a private balcony. Guests enjoy relaxing and collection of German bric-a-brac, ex­ a stage stop in the late 1800s, when in the library or the television room, living udes a charm reminiscent of the European it played host to various Western charac­ room or large upstairs veranda. Outdoors, Alps. Host Bick Hewitt provides a full ters including Wyatt Earp. Bramwell spruce and fruit trees provide shade to an breakfast each day, including fresh baked has restored the inn with period furniture old-fashioned rose garden with gazebo, goods, seasonal fruits and juices, fresh­ and reproductions and added a saloon swing and croquet court. ground coffee and a selection of teas. connected to the main building by a Each day innkeepers Jane and Norman Haus Bavaria is open all year long to ac­ wooden boardwalk. Lindley plan a special breakfast, which commodate winter visitors interested in The building contains three rooms up­ might include oven-baked Dutch Baby the nearby ski slopes, as well as guests es­ stairs which share a bathroom, as well as pancakes, maple syrup, sausage and fresh caping summer's heat with a visit to the another room downstairs with private fruit. This hearty meal provides fuel for a cool mountain lake, just a short walk bath. For diehard 20th-century guests, day of sightseeing starting at the Nevada away. Nearby activities include fishing, a television and video cassette recorder Northern Railway Museum located just a hiking, horseback riding, skiing, tennis, are available in the main parlor. A half-block away. Spectacular scenery, his­ swimming and golf. Guests may also brick patio off the kitchen provides toric charcoal ovens, garnet hunting and choose to curl up by the fire with a good a convenient spot for barbecues or out­ ghost towns are all located within a short book and take relaxation lessons from fe­ side dining. Favorite activities include drive of the Inn. It is 14 miles from Cave line hosts Bosco and Whiskers. Haus four-wheeling, mountain biking, hiking Lake State Park and 70 miles from Great Bavaria Bed & Breakfast provides a beau­ and wildlife viewing. Excellent fishing Basin National Park. Room rates range tiful setting for weddings, receptions and streams are located nearby. The inn is from $73 to $95. The Inn is open June honeymoons. Rates range from $85 to open year round. Rates start at $75 per through September, and reservations are $145 per night, and reservations with one night for bed and breakfast, and dinner is recommended 14 to 30 days in advance. night's deposit are required. available "for a few dollars more." •

July 1999 • Nevada Business Journal 67 68 Nevada Business Journal • July 1999 ••• STILL, several weeks after the Legis­ business. Sometimes it's difficult to ex­ '' T he road to hell is lature ended its 120-day session, Bacon is plain it to them. They don't seem to under­ paved with good smarting over new medical insurance man­ stand business is the engine that provides dates he says will hurt many of the state's for everything we have in this state," she intentions." That's the small businesses. "On paper, the mandates said. "I wish they could see firsthand how sound like a good idea," acknowledged regulations and taxes are driving more saying that comes to Ray Bacon. "But it's the small businesses that mom-and-pop firms out of business." are going to get nailed, the ones that can't O'Connell said she was disappointed Bacon's mind when he afford it. Sure, it sounds fine to pay for ob­ the Legislature passed a gay-rights bill al­ gyn problems, cancer, mental health and lowing employees to sue their companies thinks about the recently contraceptives. However, if it means insur­ for sex discrimination. "It's a bad law and ance rates will go so high that small com­ it is unnecessary, in my opinion," she said. concluded legislative panies drop their insurance - which they "We already have many non-discrimina­ can legally do - the bills certainly won't tion laws on the books. We don't need an­ session in Carson City. benefit workers. These changes won't af­ other one covering sexual orientation. fect government, the self-insured and big This is just going to result in hundreds of Though the 1999 Legisla­ firms as much. But they will hammer lawsuits. I was disappointed when Gover­ ture passed laws that smaller companies. I think the goal should nor Guinn said he would sign it." O'Con­ be to provide basic coverage, something nell said she also was not happy the Leg­ Bacon, executive director even small firms can afford." islature passed several bills giving sales Sen. Ann O' Connell, R-Las Vegas, tax exemptions for some items. Starting of the Nevada Manufactur- agrees with Bacon on health insurance later this year, for example, consumers mandates. "These changes may ultimate­ taking pizzas home to reheat them will not ers Association, and other ly leave some workers stripped of any in­ be charged a sales tax, while those dining surance coverage, because their employ­ at a pizzeria will be. "Such laws deplete business advocates con- ers will just drop it due to the cost," money from the general fund, and that stated O'Connell, a 16-year pro-busi­ means we'll have to make the money up sider onerous, it wasn't all nesses legislative veteran who chairs the elsewhere," she complained. Senate Government Affairs Committee. O'Connell added that she is disappoint­ bad. In fact, a few success­ "I don't think that's what health insur­ ed more business people don't run for ance reform proponents had in mind, but office. She also bemoaned the lack of ef­ ful measures will actually some workers may end up with no cover­ fective lobbying on the part of small com­ age at all. These mandates alone could panies. "Of course, big business has many benefit commerce. Carole raise the cost of insurance by 25 percent. lobbyists," she said. "So do the unions, Fortunately, the Legislature didn't ap­ cities, counties and others. Since we dealt Vilardo called the 120-day prove 13 additional health insurance with 1,800-plus bills this session, it was mandates under consideration. That very complex. It's hard to get a grasp on a session a "mixed bag. It could really have been disastrous." lot of these issues. It's also hard work. It could have been worse," O'Connell, who owns a 150-room hotel grinds you down. On most days, I was up in Las Vegas with her husband, Bob, re­ at 6 a.m. and didn't leave my office until 9 said Vilardo, president of cently sold three Christian bookstores in p.m. It can wear you out." Nevada's largest city. She knows from per­ Though O' Connell had concerns about the Nevada Taxpayers As­ sonal experience the costs government the 1999 session, she said she's pleased rules and regulations can impose on busi­ the state's workers compensation program sociation. "We should be nesses. She said the Legislature, specifi­ will be privatized starting next year. "I've cally the Democrat-controlled Assembly, been working on this for 30 years," she pleased they didn't approve is not very sympathetic to the needs of said. "Just three years ago, we found out business. "For better or worse, this is a cit­ we were $2 billion in the hole. It's still any new taxes." izen's Legislature," said O'Connell, who more than $1 billion in debt, but we are joked that she's known in Carson City as a working our way out. It's good this pro­ "hard-hearted Hannah." "Most of these gram will no longer be run by a govern­ BY BRIAN E. CLARK people have no idea what it takes to run a ment monopoly." Starting next year, the

July 1999 • Nevada Business Journal 69 Employers Insurance Company of Nevada will change to a private company operated by its employer policyholders. Taxpayers no longer will be responsible for the old workers compensation program's huge debt. O'Connell said unions received some concessions and increases in benefits for their support of the legislation. But overall, she said she was immensely pleased the system has finally been made private. Workers compensation privatization isn't the only legislative issue O' Connell supports. O'Connell said she is also happy the Legislature changed an employment law that made a worker's second-to-last company responsible for his or her unem­ ployment benefits. "This requirement was unfair," she explained. "It meant if a worker left his job for another company, and that company went under or laid him off, the first company was responsible. We did away with that and it was a good thing we did." O'Connell additionally praised legislation requiring a more deliberate ap­ proach in establishing new regulations. "AB 486 says a county or city must con­ sider the impact on businesses before new regulations can be implemented," she said. "This was long overdue, something local governments should have been con­ sidering for a long time." Vilardo, head of the state taxpayers as­ sociation, said she and her group pushed hard during the last session to create a more "regulatory friendly" environment for businesses in Nevada. "We got three bills passed that we consider major plus­ es," she said. "One expanded the Taxpay­ er's Bill of Rights, another made dealing with state agencies simpler and a third re­ quires local governments to consider costs to businesses when they make changes." Vilardo said SB 362 sets up specific no­ tification procedures for taxpayer audits and the refunding of overpayments, and permits taxpayers to file complaints in any court in the state, not just in Carson City. Thanks to another measure, inspections and audits of businesses may only be ducted based on written regulatio - simply on an agency's internal policy or terpretation of a regulation. "Now, nesses will know what laws they shoul

70 Nevada Business Journal • July 1999 complying with," she said. "They will have prior knowledge, something written they can follow so they won't be blind-sided. This will create a more level playing field. Someone's obscure interpretation of a state law shouldn't be enough to make things difficult for a business, or even a local gov­ ernment agency. In the past, for example, a Nevada Occupational Safety and Health Administration (OSHA) interpretation re­ quired fire departments to have four-man engine crews for all structural fires. This was very expensive for local governments and wasn't what the Legislature had in mind. Now, these kinds of things will have Decisiv ·· to be in the law, not just in someone's in­ ternal policy or interpretation." With the 1999 session concluded, some legislative watchers are already anticipat­ ing future issues. Both O' Connell and Vi­ C,o Dl1ii' Ban · undc rsiand the- impat1ru! ..cc lardo said they are worried about a pro­ of a qui.ck and timely n:-:~pOOS[·_ That's '",rhy posed education initiative that may be on our \Ve Can Do B n..k rs make k ..: loan

the ballot next year. Though the initiative eci ion in orde r [Cl pt·o, ide f:;~sr LAs VEGAS OFFICES is not yet written, Vilardo said the state ttmna ound and pr-ompt, .ac - r tc teachers union is touting it because of un­ Lake Mead Office (702) 254-3147 g.e-r ·i t:. L ~t a. le:>:ibJ • knm cdg ·a b c happiness about members' pay raises. Sunset Office a. n d c . mmjtr d We. Can Do Sanker pu "They thought the Legislature should (702) 435-9902 West Charleston Office that deci! ion-rnakin.g to work for you. have been forthcoming with more money (702) 258:9990 for them," said Vilardo. "So their answer, Call m· top b:~ :your local Co40lrdal Bank RENo OFFICES or their threat, is to take to the voters in Fallon-Downtown Office office .and tell us. what \\'e C.an Do roryoq. the form of an initiative that would tax (775) 423-7081 McCarran Landing Office business profits to raise $150 million." (77 5) 823-7 440 O'Connell said she would oppose the Park Lane Office initiative because she is qot convinced pay (775) 827-7200 Prater/McCarran Office increases make for better teachers. "Who (775) 355-6100 says teachers aren't making enough?" she asked. "And will better-paid teachers give - -- us a better educational system? I'm not .;"1 1\ J', iJ ·. I <~ J U . H \ ';. td..._C . I "- I I J! "'-\ ILC •"'. U. 111. ';.I>.. I '\ ~.· 1•Jt 1 •. \ Jl·. :l\ "-"- 1-.. ~ . \!':-.1· l \l ~ \ t.i .l· \I' .... I convinced of that, though the teachers' union, which is strong, certainly is."

Though the Legislature will not meet ":J'.JUJ.Uid.ing. a££ :l'.-a.t.ient6. ~ in again for two years, O'Connell said inter­ JttWiicaP. J.m.ag.ituJ an.d 9UuliatUm (J~." im oversight committees will keep track of health insurance mandates, workers r 41 R< )€ 2 I ) R compensation changes, power deregula­ :\EV.-\OA RADIATION ONCOLOGY CENTERS DESERT RADIOLOGISTS tion and other issues. "Committee mem­ NROC-Main 624 S. Tonopah Drive, 386-6863 OR-Palomino 2020 Palomino lane, #100 NROC-East 3940 S. Eastern Ave., 369-6762 OR-Eastern 3920 S. Eastern Ave., #100 bers will study these things and bring back NROC-West 655 Town Center Dr., 233·2200 OR-Cathedral Rock 7200 Cathedral Rock Dr., #150 bills - if necessary - to the Legislature Radiation Therapy Center of Henderson 382-XRAY (9729) 98 E. lake Mead Drive, #101, 565·5311 w w w.desertrad.com for the next session if they think changes www.nroc.com Angiography - Cf - Dcxa are needed." In the meantime, O'Connell Ex ternal Bea m Radiation Therapy Diagnostic Radiology - Ultrasound encourages business owners and taxpay­ Conformal 3D Treatment Planning Mammogr.tphy - ~ I RL Open }. IRI & ~ I RA Brachytherapy- Prostate Implants Nuclear .\'iedicine - Stereoractic Breast Biopsy ers who have problems to contact their legislators to seek regulatory relief. •

July 1999 • Nevada Business Journal 71 The Not-So-Friendly Skies

flights exceeding 1,250 miles may origi­ tions heard from travelers, particularly nate in Washington, D.C., thus unfairly those who travel for business. The bill excluding non-stop flights to Las Vegas would allow passengers 48 hours from the and other western cities. With thousands time of purchase to return any ticket, even by Sen. RICHARD BRYAN of new Nevada hotel rooms and many a non-refundable ticket. Also, at the time more expected to come online in 1999, we of purchase, the airline would be required must look for innovative means of access­ to notify customers if the flight is oversold Knowing the essential role air ing new markets for our conventions, en­ and how much other passengers on the tertainment and sports-related tourism. same flight are paying for their tickets. If travel plays for business and Washington, D.C. and northern Virginia the flight is canceled or delayed, passen­ are such markets. gers would have a right to know the cause tourism in Nevada, I am con· In seeking to have the mileage restric­ for the changes, including cancellation tion lifted, I am working to simultaneous­ due to undercapacity. Finally, passengers ly increase the number of takeoffs and would be entitled to have their luggage tinuing to work in Congress landings at ' ational Airport by 24 for within 24 hours, to use portions of unused flights exceeding the 1, 250-mile limit. tickets to travel to alternate destination this year to improve air service For these flights, I am working to ensure and to obtain full information about the that smaller and newer caniers, including airlines' frequent flier program, including for travelers and to increase Las Vegas' own National Airlines, be al­ the number of frequent flier seats allotted lowed to compete for this new level of in­ on each flight. creased ali· service. These are not onerous regulations for convenient and accessible With almost 210,000 jobs in Nevada re­ the airlines to comply with. They are the lated to tourism, and many more business­ basic tenets of customer service that we flights into and out of the state. es dependent on air travel to other mar­ expect from any other purchase made kets, reliable, efficient air travel is more throughout our day, but have grown not to important than ever. Ironically, it seems expect from airline travel. We are told if a f the 42 million business and that the quality of service for airline movie is sold out. We are informed if a cat­ tourism travelers who came to passengers is at an all-time low. From alog item is on back order. More often than 0 Nevada in 1997, roughly 58 percent clandestine pricing structures to rigid re­ not, we are refunded if we are dissatisfied traveled by air. A better, more consumer strictions on already expensive tickets, with a meal in a restaurant or a suit off the friendly aviation industry means increased consumer satisfaction with air u·avel is de­ rack. From goods to services, we expect air travel, and that is good for Nevada. As clining with good reason. For too long, air satisfaction within good reason. It is time a member of the Aviation Subcommittee travelers have been denied the basic con­ that we expect this of air travel as well. of the Senate Co=erce Committee, I sumer protections we have fought for and The airline industry is a great friend to have identified several key pieces of legis­ won from other industries. In a concerted evada, and I have no doubt it will contin­ lation that I think will help achieve this effort to improve customers' experiences ue to be our partner in tourism and man) goal. The first of these is a bill I have in­ in the skies and on the ground, I am co­ other related fields. Accessible air travel troduced with Senator John McCain (R­ sponsoring legislation known as the Pas­ and increased consumer confidence of air­ Ariz.) to address the so-called "perimeter senger Bill of Rights. line passengers will benefit both the indus­ rule" at Washington's Reagan National The Passenger Bill of Rights addresses try and the state. I am hopeful these bill Airport. Under culTent federal law, no the most common complaints and frustra- will start us in the right direction.

72 Nevada Business journal • july 1999 Fostering a cooperative environment between federal and state agencies

regulation, each brokerage firm and the trust and sell unsuitable speculative issues individuals that solicit investments to the designed to make money for the "insid­ residents of Nevada must be licensed with ers" and brokerage firms. The Securities the Securities Division. This licensing al­ Division, upon receiving complaints from by Secretary of State Dean Heller lows the Securities Division to review the a few investors, initiated investigations applications of individuals, and to deny a and discovered these practices applied to license if the individual has a history of many other investors. The division acted s the third highest elected official in disciplinary problems. While most stock­ swiftly to halt the violations by giving the the state of Nevada, I have the op­ brokers have no disciplinary history, the firms an opportunity to repay investors' Aportunity of working with other sec­ licensing process is essential to protect losses, or have their license revoked or retaries of state, federal agencies and the Nevada residents from out-of-state bro­ suspended. In some instances, the finn re­ regulated industries under my office. This kers who cold call and sell ')unk" securi­ paid investor losses, while other cases re­ coordinated effort assists in formulating ties in our state. The large population of sulted in license revocation. rules and regulations applicable to multi­ wealthy elderly and retiring individuals in Of greater concern, these same finns state and federally regulated industries, Nevada makes our citizens prime targets. continued operations for months, and in such as the securities industry. The three­ The residents of Nevada can and some cases years, until the National Asso­ pronged approach is essential for consis­ should continue to look to the Securities ciation of Securities Dealers was able to tent and fair enforcement within each Division as the "local cop on the beat" suspend and revoke their licenses on a na­ state's regulatory structure and federal reg­ with regard to securities enforcement. tional level. The division's authority al­ ulations. It encourages good business We have the ability to react to problems lowed for prompt action that limited in­ while discouraging dishonest and unethi­ that Nevada investors bring to our atten­ vestor losses, and in some cases recovered cal practices. The securities laws are de­ tion much faster than national regulatory prompt restitution. Although total investor signed to promote fair and orderly markets agencies. We are here in Nevada and can losses were about $500,000, the division's with investor protection issues in mind. respond to the many small abuses and actions prevented these firms from bann­ I am concerned with a proposal intro­ problems that occur on a daily basis. We ing additional Nevada residents during the duced by the Securities Industry Associa­ receive more than 20 calls a day inquir­ time it took a national regulatory agency to tion (SIA) - a national brokerage trade ing about the licensing status and back­ complete its action. group that recommends a national licens­ ground of securities firms and individu­ The Securities and Exchange Commis­ ing system for brokerage firms, and limits als, the majority of whom are located sion does not support the SIA proposal, on the licensing of stockbrokers to those outside Nevada. If these 60,000 individu­ and has stated that the partnership among who have a place of business in Nevada. als were no longer required to be li­ federal, state and industry regulators is This proposal would affect the protection censed, the residents of Nevada would "terribly important." Currently the system of Nevada investors by undermining the not be able to call our office and verify li­ allows for information filed on brokers Nevada Securities Division's administra­ censing status or background. and firms to be shared by all states and tive regulatory authority under existing se­ Over the past three years, actions taken disclosed to investors. The proposed legis­ curities laws. by the Securities Division have resulted in lation would limit this. Not unlike other professions such as at­ the denial, suspension and revocation of li­ I would like to hear comments from the torneys, accountants and medical profes­ censes of out-of-state firms and the sales industry and the public on this proposal. sionals, Nevada has the authority to li­ representatives employed by the firms. You may call the Securities Division at cense firms and individuals who conduct These companies employed techniques of 1-800-758-6440 or e-mail your response business in the state. Under current state the cold-call system to build up investors' to sos@ govrnail.state.nv. us. •

juJy 1999 • Nevada Business journal 73 Lawmaking Under the Gun

by Michael Sullivan Legislature finishes big business

Did the experiment work? Was early with 120-day session the Nevada Legislature able to

wouldn't have been heard until the end of Democrats, however, wanting to see the conduct the state's business the session were introduced and acted money reserved for healthcare expendi­ upon because each house is required to op­ tures and other related uses, initially fought erate under new constraints controlling the the proposal. In the end, both sides claimed amount of time any legislation spends in victory as the scholarship plan was green­ effectively in 120 days when committee before moving on to the next li ghted, but with less than half the tobacco legislative body. money in play. Most chairmen were also unwilling to Most legislative watchers agree that the there hadn't been a session that take valuable committee time to argue the people who most benefited from the short­ merits of certain bills and work on com­ ened session were the lobbyists. Bills could promises, so they instructed proponents now be killed not only by vote, but also by abbreviated since the 1970s? and opponents to resolve differences and time constraints. If a committee had not return with agreed-upon language. acted on a piece of legislation by the dead­ Issues like' changes to evada's con­ line, that bill became sidelined for the ses­ struction defects Jaws, which pitted the sion and the lobbyists' job was, for the most y most accounts, the answer to both Nevada Ttial Lawyers against the entire pan, finished. these questions is ... yes, with some building industry, were decided prior to That didn't mean, however, that all ideas Bqualifier s. Without any major blow­ reaching the halfway point, with most of or concepts were dead. Many bills that did­ ups or nuclear holocausts, the 63 legislators the discussion and debate occurring behind n't make the deadline were resurrected as that constitute the Neva<;Ia Senate and As­ closed doors, not in front of legislators. amendments to other committee-approved sembly were able to conclude business by Many parties were irked with this legislation. Several times the propriety of May 31 , the Constitutionally-mandated method of lawmaking - almost entirely re­ an amendment was questioned, as when completion date. moving elected officials from the equation one legislator attempted to add language In fact, most experts agree this session - but it was necessary to avoid long, drawn­ restricting fireworks to a bill that dealt with was one of the smoothest in recent memo­ out meetings, which accomplish little ex­ hazardous waste transportation. ry. Eleventh-hour dealmaking was mini­ cept to create legislative bottlenecks. One conclusion to which all sub­ mal, and relatively few lawmakers found it Committee chairs, such as Commerce scribed was that the 120-day session necessary to hammer out last-minute and Labor's Barbara Buckley, still did an shortchanged public input to the legisla­ agreements between the houses as the excellent job watching whether the pub­ tive process. Often a committee could midnight deadline drew near. lic's best interests were served, by insist­ only deal with an issue for a limited The reason for this new approach is real­ ing upon compromises that were fair and amount of time and chairmen had to cut ly quite simple. Because of the deadline, equitable to everyone. short public testimonies or risk not most of the big deals were worked out well One issue that did go down to the wire having enough time to hear other impor­ in advance. In fact, there was more pressure involved the decision for the disbursement tant bills. One proposed solution calls at the start of the session than during the of Nevada's tobacco settlement allotment. for limiting the number of bills legisla­ waning days. Governor Kenny Guinn favored spending tors are allowed to submit. Self-imposed deadlines -enacted to en­ half the money on "millennium scholar­ Having finished one shortened session. sure the session would close in 120 days ­ ships" for Nevada's students. This idea however, legislators now know the prob­ forced lobbyists and legislators to make caught fire and was very popular with the lems and will be ready to address them compromises early on. Bills that normally general public. when the next session convenes in 2001.

74 Nevada Business journal • july 1999 eporters from all around the globe listens to Goodman not to come away converged on Las Vegas in early with the impression he's smart and ex­ RJune as flamboyant defense attorney tremely competent. Oscar Goodman was officially elected Goodman and his transition staff wast­ Mayor. Goodman came within a few hun­ ed no time in meeting with other city offi­ dred votes of winning the post in the pri­ cials and elected leaders to make sure the mary and was the frontrunner for the en­ turnover from Mayor Jan Jones goes as tire general election cycle. smoothly as possible. The tbing most pundits and business Will Goodman's election, and those of people feared was the backlash from neg­ other perceived "outsiders" like wrestler ative press generated about Goodman's Jesse Ventura in Minnesota, spell the end former clientele - many of whom were of the status quo in elected office? Will suspected mob and underworld figures. candidates outside the mainstream, or Sure enough, most media outlets that car­ those once considered not easily electable, ried the story ran headlines like "Mob storm to the forefront and start taking over Lawyer Elected Mayor of Sin City." government? Perhaps those thoughts are Goodman, however, did a good job of best left to another column . . . • dispelling much of the public relations problem when he appeared in person on Michael Sullivan is the president of several national news shows. Extremely Paladin Advertising, a Las Vegas political well-spoken, it's hard for anyone who Las Vegas ' new may01; Oscar Goodman. consulting and government affairs firm.

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July 1999 • Nevada Business Journal 75 EXECUTIVE PROFILE

Krvs T. Bart

Bringing enthusiasm, a philosophy of

by DIANE GLAZMAN - _ growth to Washoe County Airport Authority

The first woman to isitors to Nevada often joke about the slot extends to the competitiveness of the airport busi­ receive significant Vmachines in the airports. To Krys T. Bart, ex­ ness. "I have a very competitive spirit. Airports ecutive director of the Washoe County Airport are competitive because, though they're often the recognition in the air- Authority, slot machines represent an important only airport in their community, they're compet­ port administration source of revenue, producing approximately $6 ing with every other airport in the country [for] air million annually. She adds that her peers in air­ service and skilled employees," she explains. industry, Washoe port administration say those who work in Neva­ Her skills and affinity for her industry have da are lucky - they can always put in more slot paid off for Bart. She is the first woman to gamer County Airport Au- machines. Now that she works here, she under­ significant recognition in the aviation business. In stands the full impact of that saying. 1994, she received the Aviation Excellence Award thority's executive di- Understanding gaming's impact is only one as­ from the Southwest Chapter of the American Air­ pect of holding the top airport management slot in port Association of Airport Executives. She also rector immediately Northern Nevada. Bart . points out that airport served as the first woman president in the organi­ workers don't just fly planes. "We really have very zation's 50-year history. went to work effect- little to do with the actual plane in flight. We have All of this appealed to the Washoe County ing improvements a lot to do with providing the infrastructure for that Airport Authority board of trustees when they re­ plane to get in-flight," she explains, adding that cruited her for the organization's top position. when she took the most major airports now have shopping malls, According to John Farahi, a member of the search rental car outlets, restaurants, parking lots and committee, the board was seeking someone with post last December. other revenue-generating concessions. Thus, she a proven track record and an aggressive approach likens airport administration to overseeing a city. to airport administration. The board especially Bart became an airport administrator in a liked that Bart was part of San Jose International roundabout fashion. She graduated from Califor­ Airport's growth from 7 million passengers annu­ nia State University, Fresno, with a Bachelor's in ally to 11 million during her time as the facility's environmental science. She began her career in assistant director of aviation. They would like to urban planning and then moved into real estate see similar growth occur at the 7 million-passen­ development as a private consultant. She was in­ ger Renotrahoe International Airport. troduced to the fast-paced atmosphere of airports Board chairperson Edward Bruce says Bart hit through a client who was developing hangars for the ground running when she joined the authori­ the Fresno airport. ty last December. Within her first month, she re­ "In many airports, including Fresno, long-term designed plans to relocate the Air National Guard revenue potential depends on long-term land leas­ after realizing it would cost the airport more than es and development," Bart notes, adding she was $80 million. The original plan entailed moving offered a position at the Fresno airport in proper­ the guard to another location at the airport to a - ty management and development. "I absolutely commodate its need to expand. Bart found a wa~ fell in love with the atmosphere and the excite­ to meet the guard's needs without excessive air­ ment of airports," she recalls. She quickly took port expenditures. "She put together a program advantage of every opportunity to learn more, tak­ where we would go back and talk to the Con­ ing classes in aviation and airport management. gressional representatives ... and in five minutes Bart's love for the airport management industry Senator Reid said 'I'm convinced' and that was

i6 Nevada Business Journal • July 1999 that," Bruce remembered, adding that the other representatives were swayed just as quickly. Additional plans Bart has initiated include moving the United States Postal Service onto the airport grounds, a move that will ultimately generate approximate­ ly $50 million. Though she has found success if) a field she enjoys, things haven't always been easy for Bart. In choosing her airport ca­ reer path, she faced the challenge of being a woman in a male-dominated industry. She says woman executives head just 10 airports nationwide. Furthermore, for a long time, many believed experience as a pilot was necessary to hold the top position We Make It Better! at an airport in a major market. That WEST 1341 S. Rainbow Blvd. 255-4200 In choosing her airport career ow EAST 731 N. Nellis Blvd . 438-4003 Centers NORTH 4920 Lone Mtn. Rd. 655-0550 path, Bart faced the challenge RAMPART 8522 Del Webb Dr. 254-9192 SPRING MTN . 4215 W. Spring Mtn. Rd.362-7877 of being a woman in a male- National Joint GALLERIA 1397 Galleria Dr. 436-5800 Commission Accreditation GOLDEN TRIANGLE 1302 W. Craig Rd.657 -9555 dominated industry where

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10 airports nationwide. changed with increased focus on airport services. Also helpful is the fact that peo­ In the next three years, of the 6o,ooo ple in the industry are generally very sup­ readers per month who peruse portive of each other because they all work with the same entities, such as airline car­ Nevada Business journal riers and car rental agencies. The following percentages will be looking for these types of real estate For Bart, the move to Reno has been good personally as well as professionally. She says when she established her career W i P"1,1 Other Office Space goals several years ago, Northern Nevada was one of the areas she targeted for a e [•~ High Tech/Flex number of reasons. The Renoffahoe and Stead airports are part of an airport author­ ity, which means they are solely in the business of providing airport services. The size of both the community and the airport NBJ DELIVERS YOUR ADVERTISING MES­ were important to her as well. She says the SAGE TO AN INFLUENTIAL CROSS SECTION Renoffahoe Airport is big enough to be OF BUSINESS LEADERS ACROSS NEVADA. challenging and small enough to be man­ ageable. Best of all , she says, the sur­ Call today FOR MORE INFORMATION rounding area is icing on the cake for an ABOUT OUR COST-EFF ECTIVE RATES AND avid hiker and camper. "It is so spectacular SP ECIAL ADVERTISING PROGRAM S. to sit in my family room and look out that 702. 735· 7003 bio window and see those snow covered www.nevadabusin es s.co m m~u n t ains ," she said. •

July 1999 • \evada Business Journal 77 AT THE TOP Eduverse

by DIANE GLAZMAN ~ Taking its Internet-based Aggressive educa- educational vision worldwide tiona! software firm

capitalizes on the

[was] learning Japanese in a Japanese immersion widespread use of "we are truly looking for world domination and 100 percent market share," says Edu­ school from 9 to 5 during the day, and in the verse Accelerated Learning Systems, Inc. presi­ evenings I was teaching conversational English to the English language dent and CEO Mark Bruk. And he's only half-jok­ Japanese executives. I literally used to get yanked ing as he discusses the future goals for the firm, off a train on my way home [by someone] saying, when transacting which maintains corporate headquarters in Reno. 'Will you please go to dinner or have a drink with The two-year-old company develops and markets me, please sit and speak English with me ... I need business in the inter- interactive multimedia educational software. Edu­ to practice my English,"' Bruk recalled. He en­ verse, according to Bruk, represents the model for countered the same thing while living in Taiwan national marketplace. the future of educational software, delivering a to learn Mandarin Chinese. He says the need to high quality product ove~ the Internet free to users, learn English has been driven by the business cli­ and generating revenue through advertising. The mate in Asia. "There are a lot of people there. company has tapped into one of the largest educa­ Their mother tongue is not English, but because tional markets, teaching English to non-English there are so many people doing business, the speaking people throughout the world. Estimates common denominator ends up being English. place the global market at between $75 billion and Rather than learning 12languages, [they all] want $100 billion per year. to learn English," he explained. In May, the company took a giant The company offers three products to fill this step forward in its quest to domi­ need. A retail version, English Pro, is available for nate this market when it signed an single users or networks. The software provides agreement with Internet Knowl­ incremental lessons in spoken English, teaching edge Service Center Company, the language phonetically - the same method used Ltd., Thailand's largest Internet by one-on-one training programs. The same appli­ service provider. The deal means cation is available on Eduverse's English Pro Web that Eduverse's Web-based pro­ with one major difference. The Internet version gram, freeENGLISH™ , will soon comes with advertising. Bruk likens the two types be available to Internet users in of delivery systems to pay-per-view and free tele­ Thailand. In addition, the pro­ vision. With pay-per-view, the viewer sees a com­ gram will be included with Inter­ mercial-free movie with a cost attached to it. With net KSC software sold in retail free television, the advertisers underwrite the cost outlets. The deal gives Eduverse of providing that same movie to the viewer. access to more than 250,000 Internet marketing is attractive because it pro­ subscribers in Thailand alone. vides an advantage that television cannot. Since While living in Japan in the users sign onto the Web site, Eduverse can target early 1980s, Bruk became specific ads to appear to specific users, selected aware of the need for an effi­ because their demographics match a company's cient way to teach English to target audience. While specific user information - large numbers of people. "I such as a name, age or address - is not given to an NEVADA BUSINESS JOURNAL is poised at the threshold of the next level. You are invited to participate ... and benefit.

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80 Nevada Business Journal • July 1999 RETIREMENT PLANNING A baby boomer's bust?

aby boomers beware. Retirement is NUMEROUS STUDIES HAVE ment, you can begin to move your funds closer than you think. And, to make into more conservative investments. Bmatters worse, you may not be able to FOUND THAT EMPLOYEES TEND rely on the government and your employer TO INVEST TOO CONSERVATIVELY. Fund an IRA or Keogh to fund a secure retirement. There are sev­ eral reasons for that. First, more and more THE CHALLENGE FOR BOOMERS raditional individual retirement ac­ companies are phasing out guaranteed counts (IRAs) can provide a good foun­ IS TO INVEST AGGRESSIVELY T pensions and shifting toward defined con­ dation for your retirement savings program. tribution plans, such as the 40l(k), where ENOUGH TO OVERCOME A LATE Depending on your income and other fac­ the plan's benefits depend on how much tors, your contribution may be fully, partial­ the employee contributes and how suc­ START, BUT NOT ENOUGH TO ly, or not at all deductible. 1n any case, the cessfully he or she invests those contribu­ SERIOUSLY JEOPARDIZE greatest tax savings with IRAs is not in the tions. Then there is the widely held belief initial contribution, but in the tax-deferred that Social Security might not be around, THEIR FUTURE. compounding of interest. The same think­ at least not in its present form. Add to that ing holds true for Roth IRAs. While contri­ the poor savings habits attributed to the after-tax contributions, go for it. You butions to a Roth IRA are not deductible, baby boomer generation and you have the won't get the deduction, but the tax-de­ they, too, accumulate earnings entirely tax need for some serious con~emplation . ferred feature of 401(k) plans means your deferred. The added benefit of the Roth IRA The bottom line is that, if you're a baby money grows faster. is that distributions in general are tax free. boomer, you had better start saving for re­ If you have self-employment income, tirement like you mean it. The sooner you Don't Be Too Conservative set up a Keogh Plan and make regular tax­ get serious about it, the better off you'll be. deductible contributions. Like other quali­ By exploiting the following strategies, umerous studies have found that em­ fied retirement plans, earnings from baby boomers can still achieve a level of Nployees tend to invest too conservative­ Keoghs are tax-deferred. retirement security. ly. The challenge for boomers is to invest aggressively enough to overcome a late Don't Discount Social Maximize 401 (k) Plans start, but not enough to seriously jeopar­ Security Entirely dize their future. Most experts agree that mployer-sponsored 401(k) plans that with retirement 10 or more years away, ou can expect a Social Security check Eboast tax-deductible contributions and you can still invest a substantial portion of Ywhen you retire, but it's likely that the tax-deferred earnings along with generous your long-term retirement savings for benefit you receive will replace a smaller employer matches are the best hope for growth in stocks or stock mutual funds, as percentage of your income - and you're millions of baby boomers. If you don't do long as your portfolio is sufficiently diver­ likely to find that more of your Social Se­ anything else, contribute every dollar you sified. Stocks can be potentially volatile curity benefit will be subject to tax. For an can, up to the maximum allowed. Also, be investments, but history has shown that estimate of how much you'll get when you sure to make the most of your employer's over the long term they tend to be the most retire, call the Social Security Administra­ match. Moreover, if your plan allows profitable. As you move closer to retire- tion (SSA) at 800-772-1213 and ask for a

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1,000 reprints ofyour advertorial to use as an extended PLUS: marketing tool; the perfect piece to leave with potential clients. THIS CORPORATE PACKAIE IS OFFERED AT One page, one side $3,115 One page, two sides $1&,815 If you would like two advertorials a year- we can offer them at $3,400 each for one-sided and $4,400 each for two-sided- A HUGE SAVINGS! Please call (702) 735-7003 to a sales representative to guarantee your message is being heard by decision-makers throughout the state! Top Rank Nevada STATEWIDE BOOK OF LISTS BDDKIILISTS www.topranknevada.com Julv 1999 Office Leasing Rates Stahle; Credit Unions, Group Health Plans Grow Featured Lists oncerns about real estate oversatura­ Also benefiting from the high growth OFFICE 5PACE.. •..••.•.•••••••••.••••....•.. 85 tion in Nevada - especially in the mode are group health insurance com­ CREDIT UNIONS •••.•.•••••••••••••••••••••• 88 Ccommercial realm - never complete­ panies, the vast majority of which have ly disappear. The state's growth rate con­ improved on last year's enrollment INTERNET SERVICE PROVIDERS •••••• 89 tinues to spur developers into building numbers. A small number showed reduced commercial space at a rapid clip. Some in­ enrollment, but given the population GROUP HEALTH PROVIDERS •••••••••••91 dustry watchers believe occupancy rates growth and overall jump in group plan COMMERCIAL PRINTERS •••••••..•••••••92 just can't keep up, but this month's office enrollment statistics, those exceptions space list does not reveal any dramatic are not likely explained by any emerg­ softening of lease rates that would indi­ ing industry-wide trends. Coming in August cate overbuilding. For the most part, rents Commercial printers show a mixed bag have remained the same, though an almost in terms of growth. While most have either CONSTRUCTION COMPANIES imperceptible drop is evident at some added employees or kept the same num­ ECONOMIC DEVELOPMENT properties. For the time being, office ber of employees, a sizable number have space demand appears to be on an even reduced their workforces. Following some ORGANIZATIONS keel with supply. significant mergers, perhaps Nevada's NEVADA'S lARGEST MINES Credit unions have enjoyed a higher printing industry will enjoy more stability growth rate than office lease rates. Some in the coming year. NEVADA'S TOP-PAID CEOs have expanded membership in the last year Internet service providers continue to by thousands, resulting in an accompanying provide valuable Internet access to Neva­ TOP 50 FOUNDATIONS healthy growth in total assets. These results dans. Their services are likely to grow in TRAVEL AGENCIES are not surprising in a state posting Neva­ importance as Nevadans turn to the Web da's business and residential growth rate. for lei-sure and business purposes alike . •

21 Years of Performance ... Not Promises

Since 1981. McCarthy has helped shape Nevada "s growth through our general contracting and construction management services .. Let McCarthy help build you r visions into 2000 Soozi Jones, CCIM and beyond. Call Alan Johnson at (702) 990-6707. Broker/Salesman

• Office/Retail Leasing • Office/Retail Sales • Investment Land • Income Property • Build-to Suits

702-221-4500 2260 Corporate Circle. Suite 480 Henderson. Nevada 89014 •~•RBIL£•11111;:;-•- 1903 S. Jones Blvd. #1 00 www.mccarthy.com B>(tCVTIVBs Las Vegas, Nevada 89102 COMMERCIAL ...... [email protected] Each office independently owned and operated

84 Nev-ada Business journal • july 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Office Space Ranked by Gross Leasable Square Footage <25,ooo sqJt+>

GROSS ~ OFF ICE 8 ULDINC I D EVELOPMENT LEASIN C LEASAB LE No, RE NT RANC E