Conference Highlights: All Eyes on Mobile and Core Games

Total Page:16

File Type:pdf, Size:1020Kb

Conference Highlights: All Eyes on Mobile and Core Games Information Technology / Korea 8 June 2015 NCsoft 1 Buy (unchanged) 036570 KS 2 Outperform 3 Hold 4 Underperform Target (KRW): 245,000 245,000 Upside: 27.3% 5 Jun price (KRW): 192,500 5 Sell growth to accelerate into 2H15, ■ What we recommend Conference supported by revenue from new We reaffirm our Buy (1) rating and 12- online and mobile games, and month TP of KRW245,000, based on highlights: effective cost controls. a 2015E PER of 17.3x, the average of its global peers, based on our and all eyes on See the potential to capture the Bloomberg-consensus forecasts. mobile opportunities. At investor We advise investors to buy in before mobile and meetings during the event, NCsoft’s big-game launches from management said NCsoft has 2Q15 and strong likely earnings core games established game intellectual property growth in 2015-17E. Key risk to our (IP) and strong game-development call: a sharp fall in gamer traffic. Thomas Y. Kwon capabilities, which should enable it to (82) 2 787 9181 cater to thriving demand for mid-to- ■ How we differ [email protected] hard core games for smart devices. We are more positive than the market NCsoft plans to roll out mobile games on the future earnings contribution that take advantage of its popular from NCsoft’s lucrative in-game item • NCsoft met investors at online- game IP, loyal user base, and sales and overseas royalties. Daiwa’s investment conference powerful in-game communities. Forecast revisions (%) in London Year to 31 Dec 15E 16E 17E In 2H15, NCsoft will launch Blade & Revenue change - - - • Net profit change - - - New games for multiple Soul Mobile, Aion Legion, and Pangya platforms likely to drive solid Core EPS (FD) change - - - Mobile. It also aims to commence the Source: Daiwa forecasts earnings growth over 2015-17 commercial service of Lineage Eternal • Reaffirming Buy (1) rating in 2016, which will serve all of its Share price performance global gamers on cloud platform. For (KRW) (%) What's new mobile games, we believe 220,000 140 On 1-4 June, NCsoft attended Daiwa’s management has become more 195,000 123 Investment Conference (DIC) in confident in NCsoft’s strong capability 170,000 105 London and went on a separate non- and powerful assets, which should 145,000 88 120,000 70 deal road show in Switzerland and allow it to capitalize on the improved Jun-14 Sep-14 Dec-14 Mar-15 Jun-15 Germany. The company presented its business environment, with gamers vision and growth strategy for 2015- preferring more immersive content NCSoft (LHS) Relative to KOSPI (RHS) 17. Investor questions focused on and multiple battle modes. recent trends in core game titles, 12-month range 123,500-218,500 mobile-game strategies, and Market cap (USDbn) 3.80 Earnings outlook and 3m avg daily turnover (USDm) 33.69 enhancing shareholder value. shareholder-value enhanced. For Shares outstanding (m) 22 2Q15, we forecast NCsoft’s Major shareholder Nexon (15.1%) ■ What's the impact profitability to improve on lower Good momentum for core game labour costs and more lucrative in- Financial summary (KRW) titles. NCsoft said its core online game item sales from Lineage and Year to 31 Dec 15E 16E 17E games in Korea saw solid gamer traffic other core games (vs. 1Q15). Revenue (bn) 972 1,042 1,135 and in-game item sales in April-May Management said NCsoft will enhance Operating profit (bn) 376 403 456 2015, on the back of the addition of its shareholder value through a higher Net profit (bn) 310 335 381 Core EPS (fully-diluted) 14,143 15,294 17,382 new game storylines, less competition cash dividend than in the past, as its EPS change (%) 34.8 8.1 13.7 from newcomers, and effective FCF continues to increase. NCsoft Daiwa vs Cons. EPS (%) 18.6 11.2 10.3 promotional events. Management said recorded a 2014 DPS of KRW3,430. PER (x) 13.6 12.6 11.1 that Lineage and other franchise We forecast NCsoft’s revenue to rise Dividend yield (%) 1.8 1.8 1.8 DPS 3,430 3,430 3,430 games have been capitalising on stable by 29% YoY to KRW578bn, with the PBR (x) 2.5 2.2 1.9 gamer traffic and vast in-game operating margin of 44.6% for 2H15, EV/EBITDA (x) 7.6 6.3 5.0 communities since 2H14. It expects on the back of new game launches and ROE (%) 20.3 18.3 18.0 the company’s quarterly earnings strong operating leverage. Source: FactSet, Daiwa forecasts See important disclosures, including any required research certifications, beginning on page 5 Information Technology / Korea 036570 KS 8 June 2015 Financial summary Key assumptions Year to 31 Dec 2010 2011 2012 2013 2014 2015E 2016E 2017E PC café market share (%) 25.4 21.6 19.8 16.0 15.0 17.6 19.2 20.3 Number of servicing games 5.0 5.0 7.0 7.0 8.0 11.0 12.0 12.0 Revenue contribution from B&S and 0.0 0.0 30.1 28.0 31.1 31.1 27.4 24.4 GW2 (%) Profit and loss (KRWbn) Year to 31 Dec 2010 2011 2012 2013 2014 2015E 2016E 2017E Lineage I&II Revenues 306 296 270 345 323 363 354 346 Aion Revenues 262 223 141 96 94 90 96 100 Other Revenue 82 89 342 316 422 519 591 689 Total Revenue 650 609 754 757 839 972 1,042 1,135 Other income 017000000 COGS (140) 0 0 0 0 0 0 0 SG&A (267) (473) (602) (551) (561) (596) (638) (679) Other op.expenses 0 (17) 0 0 0 0 0 0 Operating profit 243 135 151 205 278 376 403 456 Net-interest inc./(exp.) 22 22 25 16 17 17 20 24 Assoc/forex/extraord./others (49) (1) 6 (6) (7) 5 7 9 Pre-tax profit 215 157 183 216 289 398 431 489 Tax (53) (40) (29) (58) (61) (90) (98) (111) Min. int./pref. div./others (1) 3 2 0 2 2 2 3 Net profit (reported) 162 120 156 159 230 310 335 381 Net profit (adjusted) 162 120 156 159 230 310 335 381 EPS (reported)(KRW) 7,439 5,502 7,129 7,253 10,490 14,143 15,294 17,382 EPS (adjusted)(KRW) 7,439 5,502 7,129 7,253 10,490 14,143 15,294 17,382 EPS (adjusted fully-diluted)(KRW) 7,439 5,502 7,129 7,253 10,490 14,143 15,294 17,382 DPS (KRW) 600 600 600 600 3,430 3,430 3,430 3,430 EBIT 243 135 151 205 278 376 403 456 EBITDA 269 161 190 241 315 410 452 506 Cash flow (KRWbn) Year to 31 Dec 2010 2011 2012 2013 2014 2015E 2016E 2017E Profit before tax 215 157 183 216 289 398 431 489 Depreciation and amortisation 27 25 38 35 37 33 49 50 Tax paid (53) (32) (30) (24) (67) (90) (97) (111) Change in working capital 5 (4) 32 (6) (12) 13 7 10 Other operational CF items 23 (23) (1) (241) 12 (16) (6) (6) Cash flow from operations 217 124 222 (20) 259 339 383 432 Capex (49) (191) (90) (102) (19) (13) (14) (16) Net (acquisitions)/disposals 3 89 33 (109) (155) (60) (8) (8) Other investing CF items (201) (3) (8) 244 (30) (14) (14) (14) Cash flow from investing (246) (105) (65) 33 (204) (87) (36) (37) Change in debt (1) 9 11 (15) (8) (1) 0 0 Net share issues/(repurchases) 9 0 3 0 0 0 0 0 Dividends paid (10) (12) (12) (12) (12) (68) (75) (75) Other financing CF items 0 0 0 0 0 0 0 0 Cash flow from financing (1) (3) 3 (27) (20) (70) (75) (75) Forex effect/others (3) 0 0 0 0 0 0 0 Change in cash (34) 16 160 (14) 36 183 272 320 Free cash flow 169 (67) 133 (121) 240 326 369 417 Source: FactSet, Daiwa forecasts - 2 - Information Technology / Korea 036570 KS 8 June 2015 Financial summary continued … Balance sheet (KRWbn) As at 31 Dec 2010 2011 2012 2013 2014 2015E 2016E 2017E Cash & short-term investment 612 535 563 678 898 1,081 1,353 1,673 Inventory 21211111 Accounts receivable 68 73 77 81 90 104 111 121 Other current assets 82 30 32 25 31 36 39 42 Total current assets 763 639 674 786 1,020 1,222 1,504 1,837 Fixed assets 189 366 426 248 241 232 215 199 Goodwill & intangibles 0 30 133 112 95 93 89 84 Other non-current assets 95 78 83 334 344 518 532 546 Total assets 1,046 1,113 1,317 1,480 1,699 2,065 2,340 2,666 Short-term debt 0 12 12 3 0 0 0 0 Accounts payable 4 0 7 8 8 8 9 10 Other current liabilities 164 186 217 241 237 269 286 308 Total current liabilities 168 199 236 252 245 278 295 318 Long-term debt 3 0 12 5 1 0 0 0 Other non-current liabilities 64 46 49 64 77 73 74 74 Total liabilities 235 245 296 321 323 351 368 392 Share capital 11 11 11 11 11 11 11 11 Reserves/R.E./others 787 845 990 1,130 1,350 1,690 1,950 2,256 Shareholders' equity 798 856 1,001 1,141 1,361 1,701 1,961 2,267 Minority interests 141320181513118 Total equity & liabilities 1,046 1,113 1,317 1,480 1,699 2,065 2,340 2,667 EV 3,615 3,698 3,681 3,547 3,310 3,124 2,849 2,527 Net debt/(cash) (609) (523) (539) (669) (897) (1,081) (1,353) (1,673) BVPS (KRW) 36,601 39,157 45,769 52,076 62,045 77,563 89,427 103,379 Key ratios (%) Year to 31 Dec 2010 2011 2012 2013 2014 2015E 2016E 2017E Sales (YoY) 2.4 (6.3) 23.7 0.4 10.8 15.9 7.1 8.9 EBITDA (YoY) 5.0 (40.3) 18.0 26.9 31.0 30.1 10.3 11.9 Operating profit (YoY) 3.6 (44.3) 11.9 35.7 35.5 35.3 7.2 13.0 Net profit (YoY) (12.1) (25.8) 29.7 1.9 44.9 34.9 8.1 13.7 Core EPS (fully-diluted) (YoY) (14.8) (26.0) 29.6 1.7 44.6 34.8 8.1 13.7 Gross-profit margin 78.4 100.0 100.0 100.0 100.0 100.0 100.0 100.0 EBITDA margin 41.4 26.4 25.2 31.8 37.6 42.2 43.4 44.6 Operating-profit margin 37.3 22.2 20.1 27.1 33.2 38.7 38.7 40.2 Net profit margin 24.9 19.7 20.7 21.0 27.4 31.9 32.2 33.6 ROAE 22.6 14.5 16.8 14.8 18.4 20.3 18.3 18.0 ROAA 17.1 11.1 12.8 11.4 14.5 16.5 15.2 15.2 ROCE 33.2 15.9 15.7 18.6 21.9 24.4 21.9 21.5 ROIC 103.1 36.8 30.7 31.0 45.2 52.4 49.8 57.7 Net debt to equity n.a.
Recommended publications
  • Dynamics in China's Online Game Industry
    CORE Metadata, citation and similar papers at core.ac.uk Provided by ScholarBank@NUS DYNAMICS OF ONLINE GAME INDUSTRY IN CHINA -- AN APPLICATION OF PORTER’S MODEL YUAN JIANGPING (PEGGY) A THESIS SUBMITTED FOR THE DEGREE OF MASTER OF ARTS COMMUNICATIONS AND NEW MEDIA PROGRAM NATIONAL UNIVERSITY OF SINGAPORE 2008 ACKNOWLEDGEMENTS This thesis is the end of my two-year journey for Master’s degree in communica- tions and new media. It is a pleasure to thank the many people who have helped me to make this thesis possible. Great gratitude should be extended to my supervisor, Dr. Chung Peichi. Her inspiration and efforts have made the data collection and thesis writing a fun experience. As a junior researcher, I am very grateful for her continuous encourage- ment, stimulating ideas, constructive feedback and generous sharing of her research experience in the research period. The numerous discussions with Dr. Chung were like an open brainstorming workshop to get half-baked initiatives either encouraged or challenged. I would have been lost without her close guidance. I am also indebted to my friends in Beijing, Shanghai and Singapore, Charles Wang, Desmond Lu, Eric He, Fang Jie, Guo Zhilei, Grace Zhao, Hu Taotao, Jami Proctor, Jane Cai, Jing Yang, Karen Zhang, Kevin Yao, Liu Li, May Kwok and Yu Gang. They are always ready to help. Their friendship, suggestions and kind support to me in the recruitment of interviewees have made the fieldwork in China smooth and successful. I would also like to thank the many people who have taught me methodology of doing communications research and kindly offered suggestions to start this research: Dr.
    [Show full text]
  • Lineage 2M Pre-Registration Faring Well
    NCSOFT (036570.KS) Lineage 2M pre-registration faring well Company Comment │ Sep 9, 2019 Pre-registration for NCSOFT’s Lineage 2M chalked up over 2mn subscribers within the first 18 hours. Large-scale marketing events for the title are scheduled for Oct 15, with an official launch expected in November. In light of strong expectations for Lineage 2M, we anticipate considerable earnings Buy (maintain) growth in 2020. TP W750,000 (maintain) CP (’19/09/09) W552,000 Sector Game Lineage 2M set to make domestic mobile game history Kospi/Kosdaq 2,009.13 / 631.15 Market cap (common) US$10,150.43mn We maintain a Buy rating on NCSOFT, our top pick in the game sector, with a Outstanding shares (common) 22.0mn TP of W750,000. Following a showcase for Lineage 2M and the initiation of 52W high (’19/09/06) W552,000 low (’18/09/06) W399,500 pre-registration for the title on Sep 5, preparations for the game’s official launch Average trading value (60D) US$27.89mn are now in the final stages. Large-scale marketing events are slated for Oct 15, Dividend yield (2019E) 1.10% with an official launch expected in November. With the success of Lineage 2M Foreign ownership 50.8% becoming more and more certain, expectations towards NCSOFT’s earnings Major shareholders should rise, in turn pumping the company’s share price. NPS 12.6% TJ Kim & 8 others 12.0% Pre-registration for Lineage 2M drew over 2mn subscribers in just the first 18 Share perf 3M 6M 12M hours, an incredible figure.
    [Show full text]
  • Top Pick Top Pick 2
    201 6. 6. 7 2016년 하반기 Top Pick 2 리노공업 (058470) Buy(Maintain) IT 시대적 흐름에 동행 표지 기업분석 / 엔씨소프트(036570) 엔씨소프트 (036570) 2H16 ~ 1H17 황금 일정을 보라 목표주가 380,000원 유지. Buy 유지. 2H16 - 1H17 인터넷주 Top Pick 제시 2016년 하반기부터 2017년 상반기까지 다수의 모바일게임 신작 론칭일정이 집중되어 있다는 점과 2017년 상반기 MXM, 리니지이터널 등 PC게임 기대신작이 론칭된다는 점을 감안할 때 동사를 2H16 - 1H17 인터넷주 Top Pick 으로 꼽지 않을 수 없다. 우선 모바일게임의 경우 Lineage Red Knights, Lineage On Mobile, 리니지2 레전드, 리니지2 모바일 한국(가칭. 넷마블게임즈 개발, 퍼블리싱), 리니지2 모바일 중국(가칭. 스네일게임즈 개발, 퍼블리싱), 아이온 레기온스 등 동 사 본사가 개발한 Big 4 블록버스터 PC게임 IP를 활용한 신작들이 3Q16 - 1Q17 집중 론칭되는 바, 이 중 최소한 1-2개 정도는 히트할 가능성은 충분하다고 판단한다. 그리고, PC게임의 경우 동사 본사가 개발하는 5번째 블록버스터 PC게임 신작 리니지이터널의 글로벌 매출은 지금 까지 동사 본사가 개발한 Big 4 PC게임 중 유일하게 북미/유럽 시장 히트를 시현한 블레이드앤소울 글로벌 매출을 능가할 가능성이 크다고 판단한다. 리니지이터널은 개발단계부터 한국은 물론 글로벌 시장을 겨냥하여 개발했다는 점, 한국 및 글로벌 주요 국가간 큰 시차 없이 글로벌 론칭을 단행한다는 점 등을 감안할 때 지금까지의 본사 개발 Big 4 PC게임 타이틀을 크게 능가하는 Great Hit를 시현할 가능성도 충분하다고 판단한다. 그리고, PC게임 신작 MXM, 리니지이터널 등은 모두 글로벌 시장을 겨냥한 모바일게임도 개발할 계획이라는 점도 주목할 필요가 있다. 2Q16-3Q16 숨고르기 전망. 단기 대응 고민? 근본적으로는 2H16-1H17 황금일정을 보라 동사 분기별 실적은 2Q16-3Q16은 잠시 숨을 고른 다음 4Q16부터는 가파르게 상승하고 2017년은 매 분기 고성 장이 지속될 것으로 전망한다. 단기대응 측면에선 2Q16 - 3Q16 실적 숨고르기 가능성을 어느 정도 감안하는 전 략도 투자자의 성향에 따라선 의사결정의 옵션일 수도 있다.
    [Show full text]
  • Ncsoft(036570.Ks)
    NCSOFT (036570.KS) Earnings to enter recovery phase from November With the launch of B&S2 having been pushed back to 1Q21 (vs the previous Company Note │ Oct 19, 2020 expectation of an end-2020 release), NCSOFT’s share price has been adjusting as of late. However, noting both that the specifics of the B&S2 Refer to page 2 for ESG index/event tables launch are to be announced in November and that subsidiaries are slated to roll out new titles by the end of this year, we expect to see an accompanying resurgence in NCSOFT’s earnings momentum. Buy (maintain) TP W1,220,000 (lower) CP (’20/10/16) W767,000 Set to release B&S2; subsidiaries rolling out new offerings as well Sector Game Kospi/Kosdaq 2,341.53 / 833.84 We reiterate a Buy rating on NCSOFT, continuing to suggest it as our sector top Market cap (common) US$14,732.02mn pick. The company’s share price has recently been undergoing adjustment due Outstanding shares (common) 22.0mn 52W high (’20/07/06) W995,000 to both concerns over the delayed release of Blade & Soul 2 (B&S2) and low (’19/12/03) W485,000 slowing sales of Lineage 2M. However, we point out that the pushing back of Average trading value (60D) US$90.03mn the B&S2 launch stems from merely a scheduling issue, not a development Dividend yield (2020E) 0.79% issue. The new title appears safely on track to be released in 1Q21, with specific Foreign ownership 48.8% information regarding the launch to be released next month.
    [Show full text]
  • VW Master List Online Posting
    NAME ACTIVE? KEYWORD URL 2 Moons Yes MMORPG http://2moons.acclaim.com/ 2029 Online Yes MMORPG http://2029.igg.com/main.php 3B Yes http://3b.net/browser/newhome.html 3D City Yes Virtual world http://www.3d-city.net/ 3D Planets No Virtual world http://www.3dplanets.com/ 3Dee Virtual Reality Yes Virtual world http://www.funsites.com/in-virtu.html 3Di OpenSim Yes Virtual world http://3di.jp/en/ 3DXplorer Yes Virtual world http://www.3dxplorer.com/ 3rd Rock Grid Yes Virtual world http://www.3rdrockgrid.com/ 4story Online Yes MMORPG http://global.4story.com/ 4th Coming, The No MMORPG http://www.t4cv2.com/ 5Street Yes MMOG http://www.5st.us/Default.aspx 8D World Yes Virtual world http://www.8dworld.com/ 9Dragons Yes MMORPG http://9dragons.acclaim.com/ Absolute Terror Yes MMORPG http://www.absoluteterror.net/ Abyss Museum of Ocean Science Yes Virtual world http://slurl.com/secondlife/Gun/55/42/82 Ace Online Yes MMOG http://ace.subagames.com/ Action AllStars Yes Virtual world http://www.actionallstars.com/reg/ ActionJetz Yes Virtual world http://www.actionjetz.com/ Active Worlds Yes Virtual world http://www.activeworlds.com/ Active Worlds Educational Universe Yes Virtual world http://www.activeworlds.com/edu/awedu.asp Adellion Yes MMORPG http://www.adellion.com/ Virtual world, Adventure Rock Yes Online world http://www.bbc.co.uk/cbbc/adventurerock/ AdventureQuest Worlds Yes MMORPG http://www.aqworlds.com/ Aerrevan Yes MMORPG http://www.aerrevan.com/ NAME ACTIVE? KEYWORD URL Virtual world, Afterworld Yes MMOG http://www.afterworld.ru/ Agape World
    [Show full text]
  • Ncsoft (036570)
    Company Note April 3, 2017 NCsoft (036570) 12M rating BUY (Maintain) NDR takeaways – Mobile MMORPG shortage compared to demand 12M TP W370,000 from W370,000 Up/downside +21% Successful mobile game market entry Stock Data We conducted an NDR in the US with NCsoft, and met with 15 institutional investors over three days starting from March 28. While falling Lineage 1 sales KOSPI (Mar 31, pt) 2,160 fueled some concerns, the focus was mostly on the mobile game strategy, Stock price (Mar 31, KRW) 305,000 Market cap (USD mn) 5,980 including Lineage M. Going forward, management plans to focus on growing its Shares outstanding (mn) 22 exposure to mobile MMORPG, which has higher average revenue per paying user 52-Week high/low (KRW) 316,000/218,000 (ARPPU) than PC-based games. Meanwhile, expectations for NCsoft’s mobile 6M avg. daily turnover (USD mn) 41.1 capabilities have grown following the sustained success of Lineage Revolution, Free float / Foreign ownership (%) 84.3/42.2 Lineage RK and Final Blade (publishing game). Given a low weighting of China Major shareholders (%) NPS 12.5 sales and low expectations for Lineage RK, we believe the ongoing THAAD Taek-Jin Kim and 7 others 12.0 controversy will have only a limited impact. Performance Mobile MMORPG supply falling short of demand 1M 6M 12M Absolute (%) 11.3 3.2 20.3 By reflecting mobile MMORPG market trends, e.g., auto gameplay, in addition to Relative to KOSPI (%p) 8.0 (2.5) 12.1 sophisticated graphics utilizing the Unreal 4 engine, Lineage Revolution has become the leading domestic mobile MMORPG.
    [Show full text]
  • Ncsoft (036570)
    NCsoft (036570) New Title Launches to Resume with Trickster M Danny Lee Yonghyun Choi Internet & Games / Media Research Associate May 10, 2021 +822-6114-2960 [email protected] +822-2-6114-2915 [email protected] Maintain BUY; Revise down TP to We maintain BUY and revise down our TP by 4.5% to KRW1,100,000 for NCsoft. We have KRW1,100,000 revised down 2021E revenue and OP by 8.8% and 15.8%, respectively, to reflect sluggish results for mobile games in 1Q21, as well as delays in the rollouts of key game titles (e.g., Blade & Soul 2, Aion 2). We have also revised our valuation method from P/E to DCF model in order to better reflect the company’s long-term growth potential. Our revised TP implies 12m fwd P/E of 24.1x. Earnings shock attributable to NCsoft reported 1Q21 revenue of KRW512.5bn (-8.7% QoQ, -29.9% YoY) and OP of sluggish mobile game revenue and KRW56.7bn (-63.8% QoQ, -76.5% YoY), with OP missing the market consensus increase in labor expenses (KRW125.8bn) by 54.9%. We attribute the QoQ decline in revenue to lower revenues for Lineage M and Lineage 2M (-18.4% and -8.7% QoQ, respectively). The shock to OP came on the back of: (1) an increase in labor expenses upon wage hikes and one-off incentive payments (+25.8% QoQ to KRW232.5bn); and (2) higher marketing expenses due to new game rollouts (+22.6% QoQ to KRW55.0bn). Delays in new title launches New game rollouts will begin, starting with the release of Trickster M on May 20, but disappointing, but revenue forecast schedules for other key titles have been pushed back.
    [Show full text]
  • Internet/Game/Advertising Market Changes Spurring Shifts in Business Strategy
    2018 Outlook Internet/Game/Advertising Market changes spurring shifts in business strategy Jee-hyun Moon +822-3774-1640 [email protected] Analysts who prepared this report are registered as research analysts in Korea but not in any other jurisdiction, including the U.S. PLEASE SEE ANALYST CERTIFICATIONS AND IMPORTANT DISCLOSURES & DISCLAIMERS IN APPENDIX 1 AT THE END OF REPORT. Contents [Summary] 3 I. 2017 review 4 II. 2018 outlook 7 III. [Internet] Commerce, voice interface, cloud 12 - NAVER, Kakao, NHN Entertainment, Interpark IV. [Game] Overseas revenue growth, new titles 101 - NCsoft, Netmarble Games, Com2uS, Pearl Abyss, Webzen V. [Advertising] Inorganic growth, stable affiliate billings 144 - Cheil Worldwide, INNOCEAN Worldwide, Nasmedia [Conclusion] 162 [Summary] Shifts in business strategy coming into focus Market changes call for strategic shifts; Only those that are able to adapt and create new markets will survive Shifts in strategy [Internet] Online commerce [Game] New titles based on existing intellectual [Advertising] Strengthening ties property (IP), global expansion with affiliates, M&As Source: Mirae Asset Daewoo Research Source: Mirae Asset Daewoo Research 3 | 2018 Outlook [Internet/Game/Advertising] Mirae Asset Daewoo Research I. 2017 review In 2017, game stocks and • In 2017, game stocks and Kakao delivered robust share performances among internet/game/advertising plays. Kakao delivered robust • Kakao: Recovery in ad revenue and expectations for expansion in the value of subsidiaries share performances • Game:
    [Show full text]
  • VW Master List
    NAME ACTIVE? KEYWORD URL 2 Moons Yes MMORPG http://2moons.acclaim.com/ 2029 Online Yes MMORPG http://2029.igg.com/main.php 3B Yes http://3b.net/browser/newhome.html 3D City Yes Virtual world http://www.3d-city.net/ 3D Planets No Virtual world http://www.3dplanets.com/ 3Dee Virtual Reality Yes Virtual world http://www.funsites.com/in-virtu.html 3Di OpenSim Yes Virtual world http://3di.jp/en/ 3DXplorer Yes Virtual world http://www.3dxplorer.com/ 3rd Rock Grid Yes Virtual world http://www.3rdrockgrid.com/ 4story Online Yes MMORPG http://global.4story.com/ 4th Coming, The No MMORPG http://www.t4cv2.com/ 5Street Yes MMOG http://www.5st.us/Default.aspx 8D World Yes Virtual world http://www.8dworld.com/ 9Dragons Yes MMORPG http://9dragons.acclaim.com/ Absolute Terror Yes MMORPG http://www.absoluteterror.net/ Abyss Museum of Ocean Science Yes Virtual world http://slurl.com/secondlife/Gun/55/42/82 Ace Online Yes MMOG http://ace.subagames.com/ Action AllStars Yes Virtual world http://www.actionallstars.com/reg/ ActionJetz Yes Virtual world http://www.actionjetz.com/ Active Worlds Yes Virtual world http://www.activeworlds.com/ Active Worlds Educational Universe Yes Virtual world http://www.activeworlds.com/edu/awedu.asp Adellion Yes MMORPG http://www.adellion.com/ Virtual world, Adventure Rock Yes Online world http://www.bbc.co.uk/cbbc/adventurerock/ AdventureQuest Worlds Yes MMORPG http://www.aqworlds.com/ Aerrevan Yes MMORPG http://www.aerrevan.com/ NAME ACTIVE? KEYWORD URL Virtual world, Afterworld Yes MMOG http://www.afterworld.ru/ Agape World
    [Show full text]
  • 2008‐2009 Casual Games White Paper
    2008‐2009 Casual Games White Paper A Project of the Casual Games SIG of the IGDA Find out more at www.igda.org/casual Contents Contents .......................................................................................................................................... 2 Introduction ..................................................................................................................................... 6 Understanding Casual Games ......................................................................................................... 8 The Market for Casual Games ..................................................................................................... 8 Overview of Casual Game Business Models .............................................................................. 10 The Casual Game Audience ....................................................................................................... 14 Global Design Principles ............................................................................................................ 16 Art Style ..................................................................................................................................... 26 Audio in Casual Games .............................................................................................................. 32 Are Writers Needed For Casual Games? ................................................................................... 39 Characters and Narrative .........................................................................................................
    [Show full text]
  • Game Design Based on Micro-Transactions in Online Games
    Game Design Based on Micro-Transactions in Online Games Feb. 22, 2008 Gyuhwan Oh ([email protected]) Ajou University (assistant professor), Nexon Inc (technical advisor) Taiyoung Ryu ([email protected] ) Interactive Media Division, USC Cinematic Arts Table of Contents • Introduction • Payment System for Online Games – Subscription Model – Micro-transaction Model • Game Survey – Various online games of various genre and the payment models • Game Design Methodologies – Analysis of micro-transaction based payment models – Case Studies : “KartRider”, “Grand Chase”, “Maple Story”, “Special Force”, “Take Down –the First Mission” – Integration of micro-transactions into an online game • Conclusions 2 1 Introduction • Purpose – Insight into micro-transactions in online games – Exploration of techniques in incorporating micro-transactions into the economic design of online games • Detailed description – Concept of two main payment models in online games – Surveys of micro-transaction based online games in Korea – Review of the design of several profitable micro-transaction games – Game design issues to efficiently accommodate micro- transactions in online games 3 Payment Systems for Online Games • Two main payment models – Subscription Model – Micro-transaction 4 2 Subscription Model • Description – Prepaid method for a limited term of service in exchange for a set payment – Commonly used by most MMORPGs “Final Fantasy 11” (Japan) 1,280 JPY “Lineage” (Korea) “World of Warcraft” (Korea) 29,700 KRW 19,800 KRW “Eve Online” (Worldwide) 14.95 USD (Note : 940 KRW ≒ 1 USD, 1 Billion KRW ≒ 1.06 Million USD) 5 Micro-transaction • Description – Paying per items or game assets – Commonly used by casual-style online games • Examples: “KartRider”, “Maple Story”, “Special Force” – MMORPGs, recently.
    [Show full text]
  • NCSOFT (036570.KS) Lineage 2M Enters Launch Phase
    NCSOFT (036570.KS) Lineage 2M enters launch phase Company Note │Aug 5, 2019 NCSOFT has recently announced that Lineage 2M will hit the market by year-end. We expect that as part of the firm’s pre-launch marketing, an exact launch date will be revealed. Buy (maintain) TP W750,000 (maintain) Enjoying new game momentum as non-cyclical play unaffected by CP (’19/08/02) W520,000 external variables Sector Game Kospi/Kosdaq 1,998.13 / 615.70 We maintain a Buy rating and TP of W750,000 on NCSOFT, our top pick in the Market cap (common) US$9,477.00mn game sector. With Lineage 2M’s 2019 launch plan having been officially Outstanding shares (common) 21.9mn announced, marketing activities should kick off in the near future, in turn 52W high (’19/04/30) W526,000 low (’18/08/13) W356,000 driving up expectations for the new game. Average trading value (60D) US$27.99mn Dividend yield (2019E) 1.16% As the games industry remains relatively insulated from external variables, Foreign ownership 50.4% Lineage 2M’s upcoming release positions NCSOFT as both a growth stock and Major shareholders a defensive play at the same time—factors which should warrant a strong NPS 12.6% valuation given recent domestic stock market uncertainties. TJ Kim & 8 others 12.0% Share perf 3M 6M 12M Anticipating a successful launch, NCSOFT is projecting that Lineage 2M sales Absolute (%) -0.4 9.7 40.5 will be similar to those enjoyed by Lineage M. In addition, NCSOFT’s Relative (%p) 10.3 21.0 59.7 expansion into foreign markets is to begin in earnest with Lineage 2M, with the 2018 2019E 2020F 2021F game’s global version slated for release in 1H20 after a 4Q19 domestic release.
    [Show full text]