SEPTEMBER 2020 EXECUTIVE SUMMARY
GALVESTON ISLAND CONVENTION & VISITORS BUREAU
For September we produced 16 leads with 5,115 potential room nights. In addition, we had 3 Definite Bookings resulting in 462 room nights with an estimated economic impact of $271,861. Year to Date Definite Bookings are 54,207 future room nights. The definite business booked year to date has a potential economic impact of approximately $45,807,709 for Galveston Island. (Note: This figure is based on Destination International’s Economic Impact Calculator.)
Definites: 3 2020 – 3
ACTIVITIES & UPDATES:
TRADE SHOWS/SALES EVENTS: CVent Virtual Meetup, Tiffaney Connect Sports Marketplace, virtual, Bryan
INDUSTRY MEETINGS/NETWORKING: Numerous webinars and industry research presentations, virtual, all Galveston Island Tourism Summit, Virtual, All Women in Business Virtual Luncheon, Tiffaney USS James Young Reunion site visit, Tiffaney Oil and Gas Admin Conference, virtual, Ciara MPI Texas CVB event, virtual, Ciara MPI Houston luncheon, virtual, Ciara
DESTINATION SERVICES Group Serviced: 16 events serviced / 1148 total attendance
Group/Partner Meetings, Special Events and Updates: Virtual Tourism Summit, September 14-18, 609 engagements Numerous webinars and virtual state of the industry meetings Fabricating mobile visitor information center – “VICi”
VISITOR CENTER Chamber Visitor Center Traffic: 487
CTA PROGRAM 1 CTA class held, 9 new CTA’s, total 534 Certified Tourism Ambassadors
PUBLIC RELATIONS
Attached you will find a detailed PR coverage report from our new software system.
ADVERTISEMENTS:
Digital Billboards in Houston Radio ads on Texas Public Media in Texas Connected TV streaming commercials in Houston, Dallas, Austin and San Antonio Digital and native ads on top travel, leisure and news websites in vertical markets Digital ads through Conversant Digital ads on Expedia Digital ads on Houston Chronicle Digital ads on TripAdvisor Digital ads on 365Houston Digital ads on HoustonontheCheap Digital Co-op with iHeartMedia Digital ads in Houston Family Magazine Greater Houston Official Visitors Guide Social Media Ads on Facebook and Instagram Texas Meeting Planner Guide CVENT Destination Guide TSAE Texas Society of Association Executives Magazine
SPECIAL EVENTS:
Gulf Coast Volleyball Association – hosted 11 tournaments with an average of 176 teams. Highest average in the 29-year history of the organization, and up 75% from 2019 season. Attended Connect Sports Marketplace tradeshow with 22 virtual one-on-one meetings with sports event planners. Met with USA Volleyball about bidding to host USAV Beach High Performance event in spring 2021. Continued discussion with promoter about hosting large-scale, multi-venue boat show in Galveston in 2021.
FILM PROJECTS:
Captiv Creative – filming for e-bike commercial campaign. Red Rocket Productions – filming for small budget feature film. Chispa House Productions – filming for regional automobile commercial campaign. Styled Shoots of Houston – large-scale styled beach wedding shoot at Stewart Beach. Gibbs Entertainment – filming for small budget feature film.
SEPTEMBER Island Pass Update: (Island Pass was paused from March-June) 44 adults / 17 children = 61 total passes sold 242 total attractions booked
YTD 681 adults / 128 children = 809 total passes sold 3,422 total attractions booked
September 2020 Overview
LEADS DEFINITES
2017 / 20182018/2019 2019/2020 2017 / 2018 2018/2019 2019/2020
# TRN # TRN # TRN # TRN # TRN # TRN Economic Impact
October 25 12,287 29 10,742 25 13,323 13 3,559 20 7,339 4 2,682 $1,416,036.26
November 30 13,819 24 9,465 24 9,905 14 4,147 8 4,056 12 3,522 $2,534,695.58
December 25 6,413 24 9,570 33 13,097 21 11,533 17 6,459 26 12,526 $9,606,651.09
January 51 16,901 32 12,538 34 11,494 25 6,828 16 12,308 14 4,694 $4,035,379.00
February 40 18,817 41 18,285 42 22,830 15 5,997 19 6,765 20 8,385 $7,446,589.97
March 38 10,270 50 28,459 24 14,578 21 6,999 21 3,704 7 6,014 $4,730,507.92
April 34 17,058 39 18,169 18 13,324 19 8,859 16 6,279 4 2,199 $3,898,819.99
May 22 4,162 39 12,209 14 5,538 18 6,238 14 2,598 4 1,412 $2,152,364.35
June 38 10,478 36 14,990 10 4,891 15 3,989 18 5,095 10 7,430 $2,667,016.34
July 33 12,619 43 14,980 9 5,352 16 7,106 17 11,672 4 4,466 $6,465,969.00
August 34 10,145 26 12,605 11 2,422 18 4,826 12 6,470 7 415 $581,818.76
September 42 16,815 36 12,505 16 5,115 18 6,168 20 4,626 2 462 $271,861.67
Total 412 149,784 419 174,517 260 121,869 213 76,249 198 77,371 114 54,207 $45,807,709.93
Goals 165,600 165,600 165,600 75,000 75,000 77,000
Percentages 90.45% 105.38% 73.59% 101.67% 103.16% 70.40%
Prepared by Anna Lopez Page 1
SEPTEMBER 2020 Monthly Website Summary galveston.com: 403,472 sessions, up 3.22% from September 2020, of which 218,524 were unique visitors 172,321 desktop sessions, 210,357 mobile sessions and 20,794 tablet sessions Most visit pages are ‘webcams’ at 240,656 visits, ‘chat bot’ at 16,693, followed by ‘calendar of events’ at 12,289, ‘best of galveston’ at 10,973, ‘galveston ferry’ at 9,867, ‘beaches‐attractions‐tours‐open’ at 8,213, ‘hotels‐condos’ at 6,275, ‘seawolf park’ at 5,939, ‘vacation rentals search’ at 5,080, ‘vacation‐rentals’ at 4,911, ‘stewart beach’ at 4,692, ‘cuisine’ at 4,092, ‘festivals’ at 4,000, ‘lodging’ at 3,811, ‘weather’ at 3,235, ‘beta‐ updates’ at 3,115, ‘beach parks’ at 3,081, ‘attractions’ at 2,937, ‘magic carpet golf’ at 2,740, ‘double‐feature at stewart beach’ at 2,610, ‘seascape condo’ at 2,588, ‘dellanera’ at 2,333 at ‘murdochs bathhouse’ at 2,307 Average time on site @ 3:38 minutes
Geographic Overview: Texas represents 80.73% or 319,650 of all US visitors followed by Oklahoma w/ 7,558 visits, Louisiana w/ 4,981, Florida w/ 4,715, California w/ 4,699, Colorado w/ 3,893, Missouri w/ 3,785, Illinois w/ 3,476, Kansas w/ 2,797 and Georgia w/ 2,583 After the US market (98.13% of visitation) Canada & the UK represent greatest visitors @0.7% In the state of Texas and touch‐states, Houston Metro represents 48.87% of all visitors, followed by Dallas/Ft. Worth w/ 58,444 visits, Austin w/ 24,074, San Antonio w/ 13,739, Waco‐Temple‐Bryan w/ 5,943, Tyler/Longview/Lufkin w/ 5,559, Beaumont‐Port Arthur, TX w/ 4,733, Oklahoma City, OK 4,114 and Denver, CO w/ 3,119 GALVESTON ISLAND CVB MONTHLY PR RECAP PUBLIC RELATIONS SEPTEMBER 2020 MEDIA COVERAGE MEDIA OUTREACH HIGHLIGHTS HIGHLIGHTS The PR team concentrated efforts on pitching Haunted Galveston to national digital sites and regional newspapers; Road Schooling to regional family outlets. The team also wrote and distributed a press release commemorating the 120th anniversary of The Great Storm and promoting the Drive-In Movie event.
In addition, they promoted the Dine Out for Charity event locally and in the Houston area.
The team also continued writing and editing blogs to be placed on the new micro-blog site.
MEDIA REQUESTS Jill Gleeson (Group Travel Leader), June Naylor (Texas Highways), Hayden Walker (Austin Food Magazine), Paul Takahashi (Houston Chronicle), Kristin Finan (Austin American The CVB team pitched Dine Out for Charity to Statesman), Janelle Bludau (KHOU-TV), Nick Natario (KTRK-TV), Mario Diaz (KPRC-TV), targeted, Houston media. Amanda Cochran (KPRC-TV), Cynthia Drake (AAA Texas Journeys), Keri Heath (Galveston County Daily News), JoAnn Holt (Dallas based freelancer), Eric Sandler (CultureMap Houston), Michael Chin (Fox Network), Gideon (Free-Quent Flyer Podcast), Arnaldo Rojas (Voice of America), Bill Aucoin (Southern Boating)
ADVOCACY HIGHLIGHTS Galveston County Daily News: • Worked to coordinate Galveston County Daily News stories about the following: • Beach erosion, end of summer tourism numbers, funding to support beach cleaning, payment forgiveness request A sample of a meetings industry article the CVB • Monitored Tropical Storm Beta in cooperation with City of Galveston worked to coordinate. • Inside the Park Board columns: • Park Board Launches Clean Team Initiative • Dine Out for Charity • CZM Crews Work Hard to Keep Beaches Clean • Conferences Begin Returning to Island Social Media: • Ten social posts on Facebook that had a combined reach of 8,671 and an engagement of 668 • Featured Park Board front line Beach Patrol and CZM staff in posts, plus Clean Team members Advocacy: • Completed initial draft of the Annual Report – awaiting CEO, Directors’ edits • Drafted response to letter to the editor re: Park Board Has its Hand Out
• Distributed press release announcing Kimberly Danesi’s being named COO The CVB pitched travel inspired by the 1900 Storm • News from the Boardroom distributed to media, posted to PB website and ways visitors can see its remnants.
Reach Advertising Value Equivalency 25,659,698 $95,997.97 *Media figures captured by Cision media monitoring. Figures may not be inclusive of all coverage produced by CVB
VISIT PRESSROOM.GALVESTON.COM FOR UPDATES September 2020 | Media Coverage Report
Outlet Headline Date Medium Outlet Type DMA Houston Country Tone Reach Publicity Value Source URL Text Snippet But, as fate would have it, I married a man from Houston, http://lifestylefrisco.com/galveston‐texas‐reasons‐why‐our‐ had two travel adverse toddlers, and needed a budget‐ Lifestyle Frisco Reasons Why Our Closest Beach is Better Than You Think 9/1/2020 Online Online, consumer United States POS 2,001 $0.46 closest‐beach‐is‐much‐better‐than‐you‐think/ friendly getaway. So Galveston
Baton Rouge Parents Galveston, Texas 9/1/2020 Print Print, consumer Baton Rouge, LA United States POS 17,000 $569.00 https://www.brparents.com/article/galveston‐texas.html When we think about escaping on an island vacation
https://www.meetingstoday.com/magazines/article‐ Industry predictions point to drive‐to meetings making a Meetings Today 6 South Texas destinations for drive‐to meetings 9/1/2020 Print Print, industry National United States POS 55,000 $257.00 details/articleid/34431/title/south‐texas‐destinations strong comeback One of the most incredible holiday spectacles available within http://973thedawg.com/moody‐gardens‐announces‐holiday‐ driving distance of Acadiana happens just across the Texas 97.3 The Dawg Moody Gardens Announces Holiday Plans 9/4/2020 Online Online, consumer Lafayette, LA United States NEU 25,235 $5.80 plans/ line in Galveston every Crowds at Stewart Beach in Galveston HOUCHRON CAPTION Crowds of up to 500,000 expected on Galveston Island for http://chron.com/local/article/Crowds‐of‐up‐to‐500‐000‐ (05/24/1998): Smoky haze from fires in Mexico did'nt deter Chron Labor Day 9/4/2020 Online Online, consumer Houston, TX Yes United States NEU 11,981,282 $13,778.47 expected‐on‐Galveston‐15542999.php people from flocking to We are going to take a moment to say thank you , and http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= express our deepest gratitude to all of you who donated to KHOU‐TV KHOU 11 News at 5PM 9/4/2020 Broadcast Television station Houston, TX Yes United States NEU 104,381 $6,974.02 3506199_27696_142433438 our "computers for our kids" telefon. Because of your Galveston beaches will be open with some restricons this http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= holiday weekend. If you remember they were shot down KIAH‐TV ABC13 Eyewitness News at 9pm on CW39 9/4/2020 Broadcast Television station Houston, TX Yes United States NEU 18,272 $1,611.84 3506199_27696_142433500 over the fourth of july weekend because of covid‐19. This Galveston beaches will be open with some restrictions this http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= holiday weekend. If you remember they were shot down KIAH‐TV ABC13 Eyewitness News at 9pm on CW39 9/4/2020 Broadcast Television station Houston, TX Yes United States NEU 25,290 $8,092.58 3506199_27696_142433480 over the fourth of july weekend because of covid‐19. This http://mms.tveyes.com/Transcript.asp?StationID=989&Date Time=9%2F4%2F2020+6%3A14%3A13+PM&Term=Galveston it's labor day weekend, and one place people often visit this KPRC‐TV KPRC Channel 2 News at 6PM 9/4/2020 Broadcast Television station Houston, TX Yes United States NEU 59,954 $11,989.60 +%2B%22Convention+and+Visitors%22&PlayClip=TRUE time of year is Galveston. http://click2houston.com/news/local/2020/09/04/where‐to‐ With the holiday weekend ahead, crowds of up to 500,000 Where to get seafood takeout on Galveston Island for Labor get‐seafood‐takeout‐on‐galveston‐island‐for‐labor‐day‐ people are expected to visit Galveston island through KPRC‐TV Online Day weekend 9/4/2020 Online Online, consumer Houston, TX Yes United States POS 1,068,023 $859.76 weekend/ Monday, according to Galveston Island We have a colorful radar this afternoon day weekend. Now, http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= most of the rain has dodged houston. Some thirsty fields KTRK‐TV 13 Eyewitness News at 6PM 9/4/2020 Broadcast Television station Houston, TX Yes United States NEU 213,215 $24,965.27 3506199_27696_142433448 have gotten soaking and lightning storms from liberty county Crowds at Stewart Beach in Galveston HOUCHRON CAPTION Crowds of up to 500,000 expected on Galveston Island for http://lmtonline.com/local/article/Crowds‐of‐up‐to‐500‐000‐ (05/24/1998): Smoky haze from fires in Mexico did'nt deter Laredo Morning Times Online Labor Day 9/4/2020 Online Online, consumer Laredo, TX United States NEU 296,735 $68.25 expected‐on‐Galveston‐15542999.php people from flocking to but with an emphasis on COVID compliance One of the most http://kpel965.com/moody‐gardens‐announces‐holiday‐ incredible holiday spectacles available within driving distance 96.5 KPEL Moody Gardens Announces Holiday Plans 9/5/2020 Online Online, trade/industry United States NEU 14,336 $3.30 plans/ of Acadiana happens GALVESTON, Texas (KTRK) ‐‐ It's already September, and Moody Gardens annual winter tradition 'Holiday in the http://abc13.com/community‐events/moody‐gardens‐annual‐while the temperature in Houston isn't dropping just yet, we KTRK‐TV Online Gardens' is back 9/5/2020 Online Online, consumer Houston, TX Yes United States POS 1,318,251 $1,061.19 holiday‐in‐the‐gardens‐is‐back/6410739/ can still look forward to what's coast. Photo: Saltwater Recon Crowds of up to 500,000 Crowds of up to 500,000 expected on Galveston Island for http://sheltonherald.com/local/article/Crowds‐of‐up‐to‐500‐ expected on Galveston Island for Labor Day 1 / 8 Back to Shelton Herald Online Labor Day 9/5/2020 Online Online, consumer New York, NY United States NEU 13,026 $3.00 000‐expected‐on‐Galveston‐15542999.php Gallery In the dog days of http://houstonchronicle.com/news/houston‐ The only vacations Mark Artigo and Amy Simmons took this texas/houston/article/Very‐crucial‐holiday‐weekend‐heats‐ summer have been two 10‐hour drives to Galveston one Houston Chronicle Online ‘Very crucial’ holiday weekend heats up in Galveston 9/6/2020 Online Online, consumer Houston, TX Yes United States POS 1,297,888 $346.54 up‐in‐15547160.php month apart. This video from our own backyard. Plenty of people at the http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= beach in galveston as well. >> This weekend is critical. Now is KTRK‐TV Eyewitness News Extra 9/6/2020 Broadcast Television station Houston, TX Yes United States NEU 59,954 $14,767.11 3506199_27696_142433862 not the time to let up. >> People may be more willing to http://newsbreak.com/texas/houston/news/2055301348984 GALVESTON, Texas (KTRK) ‐‐ It's already September, and Moody Gardens annual winter tradition 'Holiday in the /moody‐gardens‐annual‐winter‐tradition‐holiday‐in‐the‐ while the temperature in Houston isn't dropping just yet, we News Break Gardens' is back 9/6/2020 Online Online, consumer United States POS 48,681 $11.20 gardens‐is‐back can still look forward to what's forecast. High tides at sabine pass tuesday at 6:25am and http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= 9:27pm. Sunrise tuesday is at 6:57am and sunset is at KBMT‐TV Channel 12 News at 5 9/7/2020 Broadcast Television station Beaumont‐Port Arthur, TX United States NEU 15,651 $1,102.12 3506199_27696_142433966 7:30pm. Our forecast tonight calls for a 20% coverage of A big beach day. It is the last an official day of summer. We http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= visit galveston island to see how the holiday is treating KHOU‐TV KHOU 11 News at 5PM 9/7/2020 Broadcast Television station Houston, TX Yes United States NEG 98,876 $6,343.06 3506199_27696_142433963 tourists and local businesses. Another round of students start morning temperatures medicine are nice and cool in the low http://us.vocuspr.com/ViewNewsOnDemand.aspx?ArticleID= 60s. >> We will take those, my water bill was very high last KTVT‐TV CBS 11 News This Morning at 5am 9/7/2020 Broadcast Television station Dallas‐Fort Worth, TX United States NEU 8,937 $828.10 3506199_27696_142433890 month. We will definitely take all the rain we can get ahead
OFFERS SAFE AND JOYFUL AT IN THE Tickets Go on Sale Sept. Montgomery County Focus Moody Gardens 9/9/2020 Online Online, trade/industry United States NEU 3,191 $0.00 http://montgomerycountynews.net/‐‐p8711‐106.htm 6 , Texas (September 3, 2020) – In a 12, 2020 4. Spring Break. It seems like years ago, but spring http://schlitterblog.com/schlitterbahns‐favorite‐2020‐ break was actually just a little over 5 months ago. This is SchlitterBlog Schlitterbahn's Favorite 2020 Moments 9/9/2020 Online Blog, consumer POS 2,451 $0.00 moments/ when we The Galveston Hurricane Tour goes to sites around town that http://austinchronicle.com/daily/travel/2020‐09‐10/day‐trips‐illustrate the impact of the storm. The tours are by Austin Chronicle Online Day Trips & Beyond: Mid‐September Travel Updates 9/10/2020 Online Online, consumer Austin, TX United States NEU 159,662 $42.63 and‐beyond‐mid‐september‐travel‐updates/ reservation only, limited to small groups, last around 90 http://newsbreak.com/texas/galveston/news/206125602135 Galveston is known for many things – from its beaches to its Visitors to Galveston can explore remnants of deadliest 3/visitors‐to‐galveston‐can‐explore‐remnants‐of‐deadliest‐ historic architecture – but being home to the deadliest storm News Break storm in U.S. History 120 years later 9/16/2020 Online Online, consumer United States NEU 7,611,036 $2,032.15 storm‐in‐us‐history‐120‐years‐later in U.S. history for the 120th year Throughout its history, Galveston has played host to tragedy Ghastly ghosts: Have you visited these 4 spooky spots in http://click2houston.com/features/2020/09/24/ghastly‐ and death. With events like the Great Galveston Storm of KPRC‐TV Online Galveston? 9/24/2020 Online Online, consumer Houston, TX Yes United States NEU 1,068,023 $285.16 ghosts‐have‐you‐visited‐these‐4‐spooky‐spots‐in‐galveston/ 1900 in its past, it’s no wonder islanders and tourists alike In the historic seaport city of Galveston, there’s a story at every turn. And chances are, there’s a ghost to go with that Coast Monthly Supernatural seekers 9/25/2020 Online Blog, consumer Galveston, TX United States NEU 1,347 $0.36 http://coastmonthly.com/2020/09/supernatural‐seekers/ story. TOTALS 27 25,659,698 $95,997.97 Facebook 2020
Facebook 2019
Instagram 2020
Instagram 2019
Twitter 2020
Twitter 2019 YOY Social Media Followers Across Platforms 600000
484279 491088 500000 472585 454975 464005 439654 445469 426510 432879 412313 415646 419942 400931 408536 387477 390375 400000 374111 381080 358685 364791 354588 347065 348769 351457
300000 280700 284339 264940 274293 247550 253546 231500 235666 241628 Number of Followers 200000
100000
0 January February March April May June July August September October November December 2018 2019 2020
*Data collected from Facebook, Instagram and Twitter YOY Social Media Engagement Across Platforms 1200000
1000000 954641 929010
800000 677390 686316 651948 658326 582397 600000 500657 464112 440595 446718
Number of Engagements 435901 398613417931 403972 418176 400000 372631 357098 323332 328126 324837 281240 300183 255280 239219 229447 213774 218595 202187 180297 167654 200000 139526 160411
0 January February March April May June July August September October November December 2018 2019 2020
*Data collected from Facebook, Instagram and Twitter 5949331 5325962 ber December 5331044 4645524
7649259 4999002
8630958 9840107 4194232
11119682 13603217 6779939
10265642 12530303 July August September October Novem
7449130 2020
9694853
10322825 2019 7310170 2018 11185104 6989507 3776009 *Data collected from Facebook, Instagram and Twitter
7575538 8071333 3180548
7487621 7389026
YOY Social Media Impressions Across Platforms 3476975
7751904 4512083 3661501
7985277 4794434
3357382 January February March April May June 0
8000000 6000000 4000000 2000000
16000000 14000000 12000000 10000000 Number of Impressions