Update of Outreach Activities for FTS Recall August 14, 2007 Outreach

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Update of Outreach Activities for FTS Recall August 14, 2007 Outreach Update of Outreach Activities for FTS Recall August 14, 2007 Outreach Activities to Date Print Advertisements Quarter Page Ads were purchased on Aug 9, 2007 in the following newspapers: USA TODAY, News Leader (NJ), The Sacramento Bee, Denver Post, El Nuevo Dia (PR), The Desert Sun (CA), The Dallas Morning News, The Fresno Bee, Saint Louis Courier Post, The Orange County Register, The Miami Herald Online Outreach Comprehensive recall information for dealers and consumers is available online at www.foreiqntire.com (FTS website). This includes forms and instructions for download as well as a youtube video showing consumer and retailers how to identify affected tires. The video alone has been viewed over 11,500 times. Video News Release FTS produced and disseminated a VNR announcing the recall, its importance, howto identify the affected tires and how to have those tires replaced. Tapes were sent to prominent national media outlets and the VNR was available for satellite downlink on two occasions. FTS issued a press release announcing the VNR to all media. To date the VNR has aired in the U.S. a total of 424 times, 36 airings were national. Please see the attached report for a comprehensive listing of all airings. General Press Release FTS issued a press release on Business Wire announcing the recall, the hotline and the FTS website. The story was carried by over 500 print and online media outlets in the US. Recall Hotline This table shows the statistics for the IVR Hang up Hang up 2nd "Qualified" Inti Business Calls Greeting Greeting Not Affected consumers Consumer Left Msg 1796 300 368 610 41 1 10 Direct Calls to FTS There have been approximately fifty calls to FTS with less than five callers giving information indicating that they have affected tires. TABLE OF VNR Airings 1. Good Morning America DMA: N/A ABC (— ) National 08/09/2007 08:00 AM - 09:00 AM 2. Bloomberg Now DMA: N/A Bloomberg (---) National 08/09/2007 11:00 PM - 11:30 PM 3. Bloomberg European Market Countdown DMA: N/A Bloomberg (---) National 08/10/2007 12:00 AM - 01:00 AM 4. On The Money DMA: N/A CNBC (---) National 08/09/2007 07:00 PM - 08:00 PM 5. American Morning DMA: N/A CNN (---) National 08/09/2007 06:00 AM - 07:00 AM 6. CNN Newsroom DMA: N/A CNN (---) National 08/09/2007 10:00 AM - 11:00 AM 7. Your World Today DMA: N/A CNN (---) National 08/09/2007 12:00 PM - 01:00 PM 8. The Situation Room DMA: N/A CNN (---) National 08/09/2007 04:00 PM - 05:00 PM 9. The Situation Room DMA: N/A CNN (---) National 08/09/2007 05:00 PM - 06:00 PM 10. Lou Dobbs Tonight DMA: N/A CNN (---) National 08/09/2007 06:00 PM - 07:00 PM 11. The Situation Room DMA: N/A CNN (---) National 08/09/2007 07:00 PM - 08:00 PM 12. CNN Newsroom DMA: N/A CNN (---) National 08/10/2007 11:00 AM - 12:00 PM 13. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 06:00 AM - 06:30 AM 14. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 06:30 AM - 07:00 AM 15. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 07:00 AM - 07: 30 AM 16. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 07:30 AM - 08:00 AM 17. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 08:00 AM - 08:30 AM 18. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 08:30 AM - 09:00 AM 19. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 09:00 AM - 09:30 AM 20. Robin & Company DMA: N/A CNN Headline News (---) National 08/09/2007 09:30 AM - 10:00 AM 21. CNN Headline News DMA: N/A CNN Headline News (---) National 08/09/2007 10:00 AM - 10:30 AM 22. CNN Headline News DMA: N/A CNN Headline News (---) National 08/09/2007 10:30 AM - 11:00 AM 23. CNN Headline News DMA: N/A CNN Headline News (-- -) National 08/09/2007 01:30 PM - 02:00 PM 24. CNN Headline News DMA: N/A CNN Headline News (-- -) National 08/09/2007 03:00 PM - 03:30 PM 25. CNN Headline News DMA: N/A CNN Headline News (-- -) National 08/09/2007 03:30 PM - 04:00 PM 26. Robin & Company DMA: N/A CNN Headline News (-- -) National 08/10/2007 09:30 AM - 10:00 AM 27. CNN Headline News DMA: N/A CNN Headline News (-- -) National 08/10/2007 02:00 PM - 02:30 PM 28. CNN Headline News DMA: N/A CNN Headline News (-- -) National 08/10/2007 03:30 PM - 04:00 PM 29. Studio B DMA: N/A Fox News Channel (— ) National 08/09/2007 03:00 PM - 04:00 PM 30. MSNBC News Live DMA: N/A MSNBC (---) National 08/09/2007 07:00 AM - 08:00 AM 31. MSNBC News Live DMA: N/A MSNBC (---) National 08/09/2007 09:00 AM - 10:00 AM 32. MSNBC News Live DMA: N/A MSNBC (---) National 08/09/2007 01:00 PM - 02:00 PM 33. Various Programming DMA: N/A Style (---) National 08/09/2007 07:30 AM - 08:00 AM 34. The Daily Buzz DMA: N/A Syndicated TV (---) National 08/09/2007 06:00 AM - 07:00 AM 35. The Daily Buzz DMA: N/A Syndicated TV (---) National 08/09/2007 08:00 AM - 09:00 AM 36. Al Rojo Vivo DMA: N/A Telemundo (— ) National 08/09/2007 05:00 PM - 06:00 PM Local U.S. TV Markets 37. The Call DMA:1 NY1 (---) New York 08/09/2007 09:00 PM - 09:30 PM 38. News 12 DMA: 1 News 12 Connecticut (---) New York 08/10/2007 12:00 PM - 12:30 PM 39. Morning Edition DMA: 1 News 12 New Jersey (---) New York 08/09/2007 06:00 AM - 07:00 AM 40. Morning Edition DMA: 1 News 12 New Jersey (---) New York 08/09/2007 07:00 AM - 08:00 AM 41. Morning Edition DMA: 1 News 12 New Jersey (---) New York 08/09/2007 08:00 AM - 09:00 AM 42. Daytime Edition DMA: 1 News 12 New Jersey (— ) New York 08/09/2007 09:00 AM - 10:00 AM 43. Afternoon Edition DMA: 1 News 12 New Jersey (---) New York 08/09/2007 12:00 PM - 01:00 PM 44. Evening Edition DMA: 1 News 12 New Jersey (---) New York 08/09/2007 07:00 PM - 08:00 PM 45. Evening Edition DMA: 1 News 12 New Jersey (---) New York 08/09/2007 08:00 PM - 09:00 PM 46. Evening Edition DMA: 1 News 12 New Jersey (— ) New York 08/09/2007 09:00 PM - 10:00 PM 47. Night Edition DMA: 1 News 12 New Jersey (---) New York 08/09/2007 10:00 PM - 11:00 PM 48. Eyewitness News DMA: 1 WABC-TV CH 7 (ABC) New York 08/09/2007 06:00 AM - 07:00 AM 49. Local Cut-in DMA: 1 WABC-TV CH 7 (ABC) New York 08/09/2007 08:25 AM - 08:30 AM 50. Eyewitness News DMA: 1 WABC-TV CH 7 (ABC) New York 08/09/2007 12:00 PM - 12:30 PM 51. Eyewitness News DMA: 1 WABC-TV CH 7 (ABC) New York 08/09/2007 05:00 PM - 06:00 PM 52. CBS 2 News At 5:00 DMA: 1 WCBS-TV CH 2 (CBS) New York 08/09/2007 05:00 PM - 06:00 PM 53. 63 News DMA: 1 WMBC-TV CH 63 (IND) New York 08/09/2007 05:00 PM - 06:00 PM 54. News 4 You DMA: 1 WNBC-TV CH 4 (NBC) New York 08/09/2007 05:30 PM - 06:00 PM 55. Good Day New York DMA: 1 WNYW-TV CH 5 (FOX) New York 08/09/2007 07:00 AM - 08:00 AM 56. KCAL 9 News At 9:00 PM DMA: 2 KCAL-TV CH 9 (IND) Los Angeles 08/09/2007 09:00 PM - 10:00 PM 57. Channel 4 News DMA: 2 KNBC-TV CH 4 (NBC) Los Angeles 08/09/2007 11:00 AM - 12:00 PM 58. KTLA Morning News Early Edition DMA: 2 KTLA-TV CH 5 (CW) Los Angeles 08/09/2007 06:00 AM - 07:00 AM 59. Fox 11 News DMA: 2 KTTV-TV CH 11 (FOX) Los Angeles 08/09/2007 10:00 PM - 11:00 PM 60. Fox 11 Morning News A t 6:00 DMA: 2 KTTV-TV CH 11 (FOX) Los Angeles 08/10/2007 06:00 AM - 07:00 AM 61. Good Day LA DMA: 2 KTTV-TV CH 11 (FOX) Los Angeles 08/10/2007 07:00 AM - 08:00 AM 62. Noticias DMA: 2 KVEA-TV CH 52 (TEL) Los Angeles 08/09/2007 06:00 PM - 06:30 PM 63. ChicagoLand News At 11 DMA: 3 CLTV (IND) Chicago 08/09/2007 11:00 AM - 12:00 PM 64. ChicagoLand News At Noon DMA: 3 CLTV (IND) Chicago 08/09/2007 12:00 PM - 01:00 PM 65. ChicagoLand News At 2 DMA: 3 CLTV (IND) Chicago 08/09/2007 02:00 PM - 03:00 PM 66. ChicagoLand News At 3 DMA: 3 CLTV (IND) Chicago 08/09/2007 03:00 PM - 04:00 PM 67.
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