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Home , Eyewitness News, James Luisi, WSCW, WTHR, WWRM, WYOO

Down to the wire on cable copyright Adding up the good news in first quarter revenues o TheBroadcasting newsweekly of broadcasting and allied arts May17Our 45th Year 1976

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The news ratings are in news is better than ever. Because is more dominant than ever. At 10` p.m., for example, Eyewitness News swept all the major demographics against competing news programs -winning 42 out of 45 categories in Arbitron and 41 out of 42 in Nielsen.' Wider margins than ever before. Now 12.3% ahead of the second news station in total persons. So go with No. 1. Choose KSTP -TV. No. 1 more than ever. EYEWITNESS NEWS KSTP -TV ST. PAUL V For complete information contact your local Petry Office. or call KSTP -TV's Jim Blake or Dave Garvin at (612) 645.2724. 'Source: Arbitron. Minneapolis-St. Paul, Jan. 1976; Nielsen. Minneapolis -St. Paul, Jan. 1976. 5 -day program audience averages. TSA. Estimates subject to limitations of said reports. The Fourth TV Network NORTHWEST TERRITORIES

n NEVADA COLORADO r Sacramento * Modesto NEW YORK . *

M:Fr sn O Albuquerque ILLINOIS anfgrd * New York -P ARIZONA NEW / DIXIE Phoenix MEXICO : Sâïi Diëgó Yuina-EI Centro üáná TEXAS

Mexftal i El Paso Juarez San Antonia Corpus Christi Laredo* MEXICO Nuevo Laredo Serves Spanish usw and you may want to join us

Long before the American Revolution . .. nearly a Spanish heritage ... one of America's oldest and most hundred years before the Pilgrims landed at Plymouth valuable cultural assets. Rock, the Spanish language and culture were implanted in If you are interested in programming for Spanish speak- this country by Fray Marcos de Niza. That was in 1539. ing Americans in a community where there is no SIN af- With the arrival of the Pilgrims, America became a bilin- filiate, you can become an Extended Market Affiliate of gual nation and remains so today. SIN. EMA members receive anywhere from one to 50 Now, 400 years later, there is a Fourth Television Net- hours of color Spanish language programming each work ... telecasting entirely in the Spanish language to week. America's second largest minority. SIN, the U.S. Spanish Serving your Spanish speaking community is an impor- Television Network provides a full schedule tant and appreciated public service. It can be of news, entertainment and sports to af- profitable, too. filiated stations, helping to preserve For further information contact William D. Stiles, Vice President, Director of Sales.

U.S. SPANISH TELEVISION NETWORK 250 Park Avenue, New York, N.Y 10017 (212) 697 -0585

WXTV New York O KMEX -TV n KWEX -TV O WLTV Miami O KDTV San Francisco 0 WOO -TV Chicago0 KFTV Fresno /Hanford KLOC -TV Sacramento /Modesto O KMXN -TV Albuquerque 0 KDOG -TV Houston O KORO -TV Corpus Christi XEWT -TV /Tijuana XEJ -TV El Paso /Juarez O XHBC -TV Yuma -El Centro /Mexicali O XEFE-TV Laredo /Nuevo Laredo 0 Coming Soon: Phoenix, Denver. Harris' new TF -100 for highest quality color film reproduction.

You won't find another top- of -the- line automatic color film camera that equals the TF -100 for quality, adaptability or overall performance. But you will find that a basic TF -100 camera system is priced considerably below the major competition. Like all Harris products, the TF -100 is built in accordance with strict standards of quality, and offers such unique features as: multiple input port locations for interfacing with any film island; true film gamma correction for uncompromised scene reproduction; optional internal diplexer to allow dual inputs without additional multiplexing. Compare the performance. And the specifications. And the price. See for yourself that the TF -100 is unsurpassed in quality and value. Write Harris Corporation, Broadcast Products Division, 123 Hampshire Street, Quincy, Illinois 62301. rrill HARRIS COMMUNICATIONS AND INFORMATION HANDLING Edward R. Murrow Jack Sterling Arthur Godfrey Ed Sullivan Don McNeil Jack Benny Lowell Thomas Johnny Carson Chet Huntley Walter Cronkite Flip Wilson Norman Lear Howard Cosell Barbara Walters And now, Dinah! Broadcaster of the Year Award

"I can think of no more appropriate recipient than Dinah. Her absolutely splendid contributions to our industry certainly warrant this recognition." - Jerome Feniger, President International Radio and Television Society

TELEVISION BroadcastingNMay17

WALL STREET SEES BOOM Record earnings for the first COMPARATIVE ADS That issue proves to be the quarter of 1976 reinforce the convictions of leading attention -grabber at the AAAA convention in West brokerage firms that there will be a dramatic upswing in Virginia. PAGE 42. broadcast stocks and it will run well into 1977. PAGE 21. CABLE ON THE HILL House Communications NEW COPYRIGHT WRINKLE Revised Section III Subcommittee begins 15 -17 days of hearings on cable covering cable is produced for markup by Kastenmeier television regulation with the heads of NAB, NCTA, CATA subcommittee. Cable and movie interests are generally among those set to testify. PAGE 54. favorable to it, broadcasters are disposed to oppose it. PAGE 24. INTROSPECTION CBS President Arthur Taylor tells press there's room for improvement. He suggests longer FAMILY VIEWING BARGAIN Judge in Hollywood trial TV news as way to give more depth to electronic journal- offers plan that would ban such meetings of FCC with ism. PAGE 57. networks, return All in the Family to family time and provide for sessions with the public. PAGE 25. TRAGEDY Miami radio news director loses legs as bomb destroys station car. Attack came after WILEY FACES HIS INQUISITORS At oversight hearings station aired number of editorials critical of local terrorist on Capitol Hill, FCC chairman defends his actions on activity in Cuban neighborhoods. FCC asks Justice Dept. to investigate. PAGE 59.

PBS UNVEILS FALL FARE "Theme" nights are part of its plan to rid schedule of "hodge -podge" programing. National consistency is goal as PBS tries to counterprogram the commercial networks in some cases. PAGE 82. family viewing, equal time and other matters. PAGE 26. INFLATION Program station cooperative, the PBS group that picks shows for national feeds, blames rising CONSIDERING NAB REFORM Executive committee production costs for its choice of 28 shows, 10 fewer than begins study of fact -finding recommendations but last year. PAGE 62. immediately rejects an overview by an outside consultant. PAGE 27. WHITE HOUSE ON FIRST AMENDMENT Replying to a request that President Ford take action to reduce violence STILL OBJECTING NAB protests stance of Justice on TV, OTP Acting Director John Eger says programing is Department in broadcast- newspaper crossownership "protected in general" by First Amendment. Self - case. PAGE 32. regulation by industry is better course. PAGE 63.

NEW FACES FOR '76 NAB appoints four from radio and TROPHY TIME Emmys were handed out for daytime one from TV to its code boards. PAGE 33. shows and NBC came away with nine, ABC six and CBS three. Dinah Shore's syndicated series won three. MOVING THROUGH COMMITTEE There's Capitol Hill PAGE 84. action on three bills sought by FCC. PAGE 35. CLIMBING THE FCC LADDER In only four years at the DUAL PURPOSE At silver anniversary convention, commission, James R. Hobson has shot up from attorney AWRT takes a look at itself as well as the industry. adviser to acting chief of the Bureau. PAGE 38. PAGE 89.

Books 66 Changing Hands 34 Fates & Fortunes 68 Playlist 71 Broadcast Advertising.... 42 Closed Circuit 7 For the Record 74 Profile 89 Broadcast Journalism.... 56 Datebook 14 Media 26 Programing 62 Business Briefly...... 10 Editorials 90 Monday Memo 13 Top of the Week 21 Cablecasting ..54 Equip. & Engineering 55 Open Mike 18 Where Things Stand 72

Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1 735 DeSales Street. N.W, Washington. D.C. 20036. Second -class postage paid at Washington. Single issue Si except yearend issue $2.50. Subscriptions. U.S. and possessions: one year S25. two years $45. three years sea. Canada add $4 per year. all Other countries add $6 per year U.S. and possessions add 552 yearly for special delivery. $65 for first class delivery. Subscriber's occupation required. Annually Broadcasting Yearbook 523. Cable Sourcebook S10.

Broadcasting May 17 1978 5 JOHN HARRIS MANSION Built by John Harris Jr.. founder of Harrisburg. In 1764-66. It was Simon Cameron's home. 1863-89. and many famous people visited there. It is now 1NA home of The Dauphin fil; I, County Historical Society.

.. I`Iw..i41., JOHN HARRIS MANSION Built in 1766 by John Harris, Jr., founder of Harrisburg and son of the area's original settler, this historic mansion was the home of General Simon Cameron from 1863 to 1889, a period when he was host to many famous guests. His heirs presented the Cameron homestead to the Dauphin County Historical Society.

..""..."..: 1411.111r0 PENNSYLVANIA :...... :. Pioneer and still the Leader

WGAL -TV was the in this TI *DON ï" first °' "';; _",\"7.7.7 READING historic area. Today, after more than twenty -five MAXIM years, it is still the dominant station. For example, HARRISBURG Channel 8 has more viewers of its newscasts at 6 PM and 11 PM than other programs telecast at LANCASTER the same time by all other stations in the area YORK ° ., combined." The result of this impact is increased sales results for advertisers.

Represented by WGAL -TV LANCASTER- HARRISBURG- YORK -LEBANON, PA. THE

MEEKER "Nielsen Station Index, February - March, 1976, Sunday COMPANY. INC. through Saturday, 7:00 AM to 1:00 AM. Audience estimates subject to limitations published by Nielsen.. e

WGAL-TV Lancaster-Harrisburg- York -Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass. STEINMAN TELEVISION STATIONS .. .L':-et*: .-' ClosedL7dCircuit R Insider report: behind the scene, before the fact

Fairness formula of Advertising Agencies convention, Pastore (D- R.I.), chairman of deferred departure to remain at New York subcommittee, and Howard Baker (R- Anyone wanting to factor time into headquarters to fight fires if needed. Tenn.), ranking minority member; consideration of whether broadcaster has Chief complaint seemed to be, as in Senator Baker, in fact, told White House met fairness obligation will have minitext case of CBS -TV, that TVB was selling spot Mr. Fogarty would have best chance of from FCC. This week commission is TV too hard against networks. Richard A. confirmation. considering fairness complaints against 13 O'Leary, president of ABC owned TV However, White House continues to say radio stations that carried stations, reportedly appeared before TVB other candidates remain in running, that commercial spots placed by utility board to protest that TVB was going too no decision has been made and, in company to support nuclear power. far. Officials of CBS and NBC stations also reference to published reports, "no deal Environmentalists opposed to nuclear were said to be concerned, taking position has been made" with Senator Baker to power raised fairness issue, and question that, as CBS source put it, "we sell against assure White House that its expected has come down to time devoted to both the networks every day, but that shouldn't nomination of Thomas Houser to be sides. be TVB's role." Controversy was further director of Office of Telecommunications In its case -by-case treatment of 13 inflamed by reports that station reps, now Policy would be cleared if Mr. Fogarty were complaints, FCC is expected to indicate major force in TVB affairs, were nominated to FCC. that principal factor to be considered is advocating that TVB urge stations not to gross amount of time on each side. If that clear expanded newscasts that networks is out of balance, frequency of exposure of are contemplating. argument and size of audience that hears it might be sufficient to offset disparity. By Partner's choice that formula perhaps half of 13 stations Field Enterprises (Chicago Sun Times, will be told to provide time on other side. Poor politics Daily News), owner of 22.5% of Kaiser Broadcasting Co., part of Kaiser While critics such as FCC Commissioner Industries, which is being liquidated Benjamin Hooks protest unavailability of television network time for long political (BROADCASTING, May 10), is negotiating with Kaiser for remaining 77.5% or at least messages (see "In Brief "), political Empty hopper enough to give it majority interest with candidates are having personal problems possibility broadcasting company will go House Communications Subcommittee with individual stations. In some markets public later. Price has not yet been set, but will have no draft of legislation before it as there's little room for political estimates put it in $50- million range for it begins hearings today (May 17) on cable commercials on television stations that are Kaiser's five major- market UHF's and television regulation. Subcommittee staff loaded with regular advertising. Condition Kaiser Broadcasting Spot Sales rep firm. had been working on draft bill modeled on not only frustrates campaign planners but its January cable report, which also convinces candidates that television is broadcasters roundly criticized, but has too rich to need any help in Washington. stopped, perhaps for rest of session. Some congressmen are openly grumbling. New subcommittee chairman, Lionel Country and crossover Van Deerlin (D- Calif.), isn't anxious to at Viacom Enterprises, New have bill drafted. He doesn't want to be Officials implicated with any cable bill while cable York, say they'll definitely get off ground with new weekly 60- minute syndicated - hearings are in progress, and besides he Too much ado tentative has said there's no chance to pass cable Service had begun to barter variety series under title, Nashville Merry -Go- Round. (Its original legislation this year. turn cool to prospects of providing gavel - to -gavel coverage of upcoming political title was Opryland, USA.) Eighty stations, conventions even before commercial representing 70% U.S. clearance, have networks turned down request for free already agreed to take series, among them WPIX(TV) KCOP Angeles, access to network pool (see page 61). New York, -TV Los KYW -TV and KRON -TV San TVB under guns Lawrence K. Grossman, PBS president, called group of prominent Washington Francisco. Viacom is now seeking Disclosure that CBS -TV had pulled out of journalists together for advice on advertisers to pick up four national which get Television Bureau of Advertising convention coverage, got unanimous vote minutes in each hour. Stations, (BROADCASTING, May 10) set off shock against unedited presentation of all show free, will be given six minutes to sell. waves for TVB last week. Reports Program will feature country music, convention events. One said it would be as persisted that ABC -TV and NBC -TV were Viacom sources say, although crossover irrelevant as full -text reading of also considering dropping TVB Congressional Record. pop performers will turn up. There'll be no memberships -and that owned TV permanent host. stations of ABC, CBS and NBC might Another Viacom show, syndicated walk out as well. Loss of all three networks revival of half -hour $64,000 Question, and their station groups would cost TVB runaway hit on CBS in 1950's before shot well over $200,000 in annual dues, accord- Still waiting down by quiz scandals, won't be ing to some sources. Though outlook There apparently has been no decision at distributed live, as originally planned. brightened somewhat with report from White House on successor to FCC Line charges proved too high and stations NBC authorities late in week that they had Commissioner Glen O. Robinson, whose rejected Viacom proposal to sell 30- second "no intention of withdrawing at this term expires June 30. Joseph Fogarty, national spot in each show to pay AT &T time," over-all situation was so pressing counsel to Senate Communications Taped version will be available for that TVB President Roger D. Rice, Subcommittee, is regarded as front runner scheduling at stations' choosing. scheduled to attend American Association because of support of Senators John O. Introduction targeted for next September.

Broadcasting May 17 1976 7 REWARDS To us, awards are rewards. Return on the investment we make in the communities we serve. Investment. In people with the talent to communicate. In programs that deal constructively with reality. And in news that reports reality and helps people deal with it. It makes us feel good when our investment is appreciated... and even better when we accomplish genuine good.

MIF513 ru-'M3 MIJXTru'd4 MIFLGI`M1O

WTOF I M 5

MITOF I M1,E0 0 15 George Foster Peabody Award Action for Children's San Francisco International WTOP-TV Television- Achievement in Film Festival. DuPont -Columbia Award in Children's Television Golden Gate Award Broadcasting Journalism PNS PNS WPLG Chesapeake AP Broadcasters' Chicago International Film Bicentennial 1975 Association Award Festival. Gold Medal for State Award WTOP -TV Documentaries. PNS Neiman Fellowship PNS Freedoms Foundation. Harvard University International Film & TV Festival The Principal Award Ray White of New York. Silver Medal for PNS WTOP -TV Documentaries. PNS Ohio State Award. Florida State AP Broadcasters' TV Documentaries Association Award Virgin Island International Film WFSB -TV 5 First Place Awards Festival. Special Gold Medal WPLG PNS Ohio State Award. Equal Merit WPLG Regional Emmys. D.C. Chapter, White House News National Academy of Photographers Association. Television Arts & Sciences First Place. Personalities. WTOP -TV Britt Arrington WTOP -TV

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There's a lot going on...

?N5POST NEWSWEEK STATIONS, INC. More than meets the eye. BusinessEBriefly

Capitol Records Capitol is mounting May 31 for various Xerox products in focus of two summer flights, beginning massive TV campaigns in more than 100 limited number of markets. TV news and May 24 for six weeks and August 16 for markets, covering every state in U.S. for sports 30's are handled by Needham, five weeks, in 35 markets. Daytime and two weeks, starting June 24. Object of Harper & Steers, New York. fringe 30's targeted to women, 25 -49 attention is rerelease of early Beatles have theme, "You'll love them once you records as part of two -album set (also find them." Campaign budget is just available in tapes). House agency, Ninth under $1 million. J. Walter Thompson, Floor Advertising, Los Angeles, declined Chicago, is agency. to reveal budget but said it was largest for project of this kind. TV advertising will be Aramis Local store promotion for supported by extensive spot radio blitz men's toiletries continues with two -week and intensive merchandising effort in flight beginning June 3 in selected retail stores. Ninth Floor is aiming markets. Fringe and prime -time TV 30's commercials toward men and women, 18 are targeted to men, 25 -49. AC &R, New and over. York, is agency. Pathcom Pace CB line of citizens Clorox Spot TV campaign for 409 band radios will launch $4 million Spray is scheduled for five weeks in long campaign, primarily in spot TV, said to be list of markets, starting on May 24. Foote, prelude to extensive advertising by other Cone & Belding /Honig, San Francisco, is CB manufacturers. Spot TV will be focusing on women 18 -49, via concentrated in top 20 markets following commercials in daytime and fringe Julia test in St. Louis during first quarter of Meade on camera for Standard Brands periods. 1976. National roll -out begins this month Standard Brands Company, through Faygo Beverages In its first in few markets, and other markets will be Ted Bates, spotlights Egg Beaters and advertising campaign for -based added during June and July. Initial flight Fleischmann's margarine on its new soft drink company, McCaffrey & McCall, will last weeks and subsequent flights syndicated barter series Family Health New York, will emphasize spot TV and in same 20 markets will be of shorter News. Series is sent out in five -minute radio. Company's primary marketing area duration. Spot radio and print media will packets for use five days each week, is Midwest and Northeast, totaling more supplement spot TV splurge. Pace CB's mostly within matrix of local newscasts. than 25 markets. Two -month shot will theme: "When you've got a Pace CB, Distributor is JWT Syndication. Focus is begin July 5, with effort slanting toward you've got the world by the ears:' BBDO, on preventive medicine. Stations get women 18 -49. Los Angeles, created campaign and is series free and are accorded 30 seconds placing buys to reach men and women, for local advertisers within each show. Dow Chemical Ziploc storage bags 18 -49. Fifteen stations have already agreed to receive spot TV coverage in nine take Family Health News, among them markets in two four -week flights, starting Allstate Insurance Six -week spot TV wPIX(TV) New York, KTLA(TV) Los Angeles, May 24 and July 12. Fringe TV 30's are drive is planned to break in mid -June in WGN -TV Chicago and wEws(TV) . targeted to women, 25 -64, Norman, Craig approximately 60 markets. Leo Burnett & Kummel, New York, is agency. Co., Chicago, is seeking time slots to Castle & Cooke Bumble Bee tuna reach men, 25 -49, in prime and fringe will be featured in approximately 25 Schenley Spot TV drive on behalf of periods, including sports programing. markets for eight to 13 weeks, depending Mateus wines is set for late May in on market, beginning June 7. New TV 30's extended number of markets for four Eastman Kodak Kodak Paper will be will run in daytime and fringe time, weeks. Leo Burnett Co., Chicago, is promoted in 35 markets in daytime and targeted to women, 25 -49. Richard K. aiming its spots at men, 18 -34. fringe TV 30's in two three -week flights, Manoff, New York, is agency. starting June 21 and July 19. Targets are Block Drug BBDO has signed adults, specifically women, 25 -49. Oscar Mayer ^. Claussen Pickles will be company for 60 seconds each week in Theme is "Kodak Paper. For the good new series called Dollx featuring look of the times of your life." J. Walter country -music singer Dolly Parton. Rep appointments Thompson, New York, is agency. Syndicator is Show Biz, Nashville. Another WMEX(AM) : Katz Radio, 30- second weekly spot will be taken by Fisher -Price Toys Month -long New York. Lever Bros. (also through BBDO). campaign in many markets begins May WAYE(AM) : GCI Sales, Stations, which get series free, will be 24. Prime -time and children's TV 30's are New York. accorded three minutes to sell to local targeted to ages 2 -5 and 6 -11. Waring & Wtos -Tv Asheville, N.C.: MMT advertisers. Target air date is September, LaRosa, New York, is agency. Sales, New York. with bulk of stations expected to run it in General Electric Room air WZAM(AM) Norfolk, Va. and prime access. Series will include country conditioners are subject of month -long WMYK(FM) Elizabeth City, N.C.: and crossover pop singers. early summer flight beginning June 7 in Eastman Radio, New York. Calgon Fresh Fruit (food preservative) 19 markets. Fringe and prime-time TV KBBV(AM)- KTOT-FM Big Bear Lake, is poised for eight -week spot TV 30's are targeted at heads of households. Calif.: Bill Dahlsten and Associ- promotion starting in mid -June. Young & Rubicam, New York, is agency. ates, Los Angeles. Cunningham & Walsh, New York, is Xerox Month -long campaign begins searching for time slots in fringe and

Broadcasting May 17 1976 10 John Havlicek is one of the best at what he does. So is Katz.

Pro basketball's winningest team looks better with accurate audience data. to John Havlicek to score points on the Then Katz backs up its salesmen front end of its fast break. with the biggest research, promotion In the rep business Katz has the hot and audience development operation hand. In the last 12 months, 14 televi- in the business. By year end all of this sion stations and 22 radio stations be- selling power will be linked together in came new clients. They decided Katz a nationwide on -line computerized has the resources to score in national sales network. spot sales. Sure Katz is big. So is the Katz has more salesmen in billing Katz builds for stations. more offices than any other rep. Come to Katz. Be with the An IncentPlan motivates them to Pair best. Call Gordon Hastings, Vice sell more. The exclusive "Probe" President, New Business Devel- computer system helps them sell r opment. (212) 972 -2422. Katz. The best. weekend periods to reach women, 25 and TV's coverage of National Collegiate older. Athletic Association football and Football League Monday -night Sambo's Restaurants Nationwide National football for sixth year in row. Warwick, chain of family restaurants will kick off Welsh & Miller, New York, has also 13 -week spot TV campaign in mid -July. renewed firm's commitment to ABC -TV's Larson /Bateman, Santa Barbara, Calif., is Wide World of Sports and previously zeroing in on adults, 25 -54, and children, signed for same network's Summer WHEN YOU SLIP 6 -11. Olympics coverage from Montreal (July Nestle Company Confectioners, 17 through Aug. 1). Leo and Kellogg IT HURTS .e. through Burnett,Chicago, S.C. Johnson Company, through Leo Co. (also Leo Burnett) have added four Burnett, Chicago, has signed up for four national more stations to their 30- second spots each week on new barter sponsorship of syndicated series series, Steve Allen's Laugh Back. Miles Lassie. Companies each take one minute And when you fall, it's a disaster. Labs (direct) has agreed to serve as in half -hour; stations sell four minutes to why another sponsor. Ninety- minute series has That's so many of our clients who local is advertisers. Distributor Syndicast eight national minutes, and stations, are Number One in their markets re- Services. New stations, bringing total to tain us year after year -they want to which get series free, are given twelve 76, are wTAF -Tv Philadelphia, wzTv(rv) minutes to sell. Thirty stations have keep from slipping. It's so easy to get a KTSe(rv) Topeka, and Nashville, Kan., already signed for weekly series. little bored little WENY -TV Elmira, N.Y. or a careless when the Syndicator is IPS Television and ratings look good. Even when the rat- Seligman á Latz Beauty salons distributor is Hughes Television Network. ings drop a few points, somehow it can within various department stores Paine, Webber, Jackson & Curtis be rationalized; then suddenly, your nationally will be featured in staggered D New York -based stock investment firm, station is in trouble. When you finally flights throughout summer. Six markets which has used TV sparingly in past, is realize it, the reaction is often panicky, will air daytime and fringe TV 30's May making four -week spot TV plunge in 56 16; some 20 markets pick up campaign and the changes that are made acceler- markets, starting on May 31. Marschalk in July. Target is women, 18 -49. ate the decline. Co., New York, which landed account last Marschalk, New York, is agency. fall, is slanting TV effort toward men, 35 J.P. Stevens Co. Soft Magic panty and over, with commercials set to appear If a station studies its audience in- hose making spot radio effort in 20 major within or adjacent to news programs. depth regularly, you know just what's markets in three -week campaign starting Cutter Laboratories Insect repellant going on, and we press you to make in early June. Commercials will stress by Cutter, Berkley, Calif., will be subject sure you don't get careless, that the price -"under $1" -for panty hose. C.T. of one -week flight to begin June 21 in corrective action you take will be pro- Clyne Co., New York, is beaming substantial number of markets. Fringe TV ductive. messages to women, 18 -49. 30's targeted to homeowners, adults, 18 -49, are handled by J. Walter Noxell Corp. Sunburn cream is Thompson, San Francisco. For other clients who are second, third accentuated in spot TV campaign to Various or even fourth in their markets and begin in late June and continue for six Colgate -Palmolive Co. heading for Number One, their ability weeks. SSC &B, New York, is targeting Colgate products highlight 13 -week campaign to begin June 28. Products, to always move constructively, with a commercials toward men and women, 18 -34. some targeted to men, 18 -49, some to sound knowledge of the strengths and fringe weaknesses women, 18 -49, will be pushed in TV of their station and every United States Tobacco Company 30's. D'Arcy -MacManus & Masius, New other station in town, makes the will have heavy schedule on ABC- York, is agency. difference. Our use of social scientists for basic information helps im- measurably to keep decisions out of BAR reports television- network sales as of April 25 the personal opinion area. ABC $281,880.100 (31.2 %) CBS $316,677,000 (35.1 %) NBC S303.858,900 (33.7%) Total Total minutes dollars week week 1976 total 1975 total change It also helps that the big leader in town ended ended 1976 total dollars dollars from Day parts April 25 April 25 minutes year to date year to date 1975 usually sleeps while he slips. If you want to find out more about getting to Monday -Friday be Number One or about staying Sign-on 10 a.m. 147 S 710,700 2,145 $ 11,771,600 S 10.540,600 +11.7 there, please call us for a no-obligation Monday -Friday presentation. 10 a.m. -6 p.m. 1,021 12,440.100 16,522 199,030,400 172,531,200 +15.4 Saturday- Sunday Sign -on -6 p.m. 328 5.810,100 5,284 109.316.800 84.808.700 +28.9 Monday -Saturday 6 p.m.-7:30 p.m. 104 2015,000 1,677 49,122,500 42,247.300 +16.3 Sunday 6 p.m.-7:30 p.m. 19 743,700 364 15,807,000 7,223,600 +118.8 AND McHUGH HOFFMAN, INC. Monday -Sunday Communications Consultants 7:30 p.m.-11 p.m. 416 28,485,200 6,812 456,341,500 416,645,400 + 9.5 Monday- Sunday 7900 Westpark Drive 11 p.m.-Sign-oft 204 3.589,000 3.270 61,026,200 50,401,700 +12.2 McLean, Virginia 22101 Area Code 703 Total 2,239 $54,693,800 36,074 5902,416,000 S784.398,500 +15.0 790.5050 Source: Broadcast Advertisers Reports

Broadcasting May 17 1976 12 Monday A broadcast advertising commentary from Andrew J. Purcell, senior vice president, marketing services, Tucker, Wayne & Co.,

Get creative people copy of the booklet, "Behavior Watching involved in For Fun And Profit," write to me.) Here's the second example: copy- testing research On assignment for one of our clients, Life of Virginia, a creative team was asked Copy testing takes many forms, has varied to come up with some fresh, relevant ap- reasons for being done and too often is a proaches to life insurance advertising. wasteful exercise. It can be simply testing The team went to work with no new in- of concepts, or: formation. They developed some ideas It can be evaluation of a commer- they were excited about (naturally). At the cial's communication effectiveness, utiliz- same time, a series of focus group sessions ing storyboards put on film with a syn- were scheduled to delve into consumers chronized sound track, understanding of and attitudes toward life It can be a measurement of selling insurance. Creative people attended all of effectiveness, comparing purchasing inci- these sessions. Out of this experience, the dence among viewers and nonviewers of writers and designers went back and test commercials, reassessed what they had done. They made It can be a check of recall of finished judgments about which parts of their ap- commercials after on -air exposure in the Andrew J. Purcell, senior VP marketing proaches were misdirected, or meaning- marketplace, services director, Tucker, Wayne & Co.. Atlanta. less, or exploitable, and which of the ap- It can be any combination or varia- began his agency career with proaches were most promising. tion of these. Marschalk Co. in New York in 1952, leaving in The result was that they, not the client The larger the media budget, the more 1963 as media director of the agency's Miami or account executives, threw out most of affordable copy testing becomes. Media office. He was associate media director of what they had done and started over. They budgets of tens of millions of dollars can McCann -Erickson in Chicago before moving to came up with a new campaign that ap- readily afford multiple copy- testing Tucker, Wayne in 1966. peared to satisfy what the consumers in techniques -from concept, to rough corn - the focus groups had expressed. mercial testing to finished commercial on- The material was then put into rough air testing, etc. "research" as a threat and a tedium. commercial form and tested. It was tested But even the modest media budget ad- What is required to make copy -testing against the best commercial this client had vertiser should utilize concept and /or research a productive investment of produced up to that time, and tested some kind of rough commercial testing of money and time is a desire by crea- against the commercial of an industry communications and selling effectiveness. tive people for insight into consumer reac- leader. While far too many use research as a tion to the message. They must feel they The test results indicated that the crutch, many more neglect to use research can learn from copy testing, can find messages were clear, appealing, believable prior to finished commercials because they fascination in peoples' reactions and and memorable. The research also indi- have no doubts that the concept is valid responses. And, they must understand cated areas that could still be improved. and that the communications devices and that research is a creative aid, not a creative Some additional fine tuning was made in appeals will be effective with the prospec- anathema. More often than not, in fact, both copy and visual and when this com- tive customers. We have discovered how whole new horizons of copy opportunities mercial was presented to the client, the disastrous that kind of thinking can be open up for them. This is especially true of creative people made their final presenta- when an untested commercial, but one focus group studies. tion with enthusiasm and convictions, as both the agency and the client love, gets I would like to cite two examples of crea- did everyone from the agency side. They into the marketplace. tive people's heavy involvement in knew with a good degree of certainty that It is simple, relatively inexpensive and research and copy testing. they were now on target. not very time -consuming to do this The first is a booklet that our creative The presentation was not a dichotomy prefinished commercial testing. department put together after years of of what the creative people felt and what The priceless ingredient that should go copy research. The basis of the booklet the marketing people felt. It was not a pre- into all copy testing, but which is most was from observations on research that sentation of conflicting hunches. often excluded, is the genuine involve- show there are behavior patterns that in- The question that may come to your ment of the creative group from beginning dividuals have toward advertising that are mind is: Could the new material be to end. relatively predictable. If those patterns regarded as creative? Or was the result a When you copy test, you are putting the could be isolated and written down, then mass of predigested pap? creative man's product under the creative people would be freed from having The agency, including the creative peo- microscope. His intuitions, his talents, his to reinvent the wheel every time they sat ple, concluded that this new campaign for reputation. His best efforts are being put to down to do an ad. Life of Virginia speaks to today's young the test. Leaving him out of the evolution This booklet looks at advertising copy people in light of today's concerns, and it of the research project and bringing him in from three vantage points: (1) Does the does it in a way that is dramatically only when the results are presented, is ask- message conform to people's images of different from other insurance advertising. ing for trouble. It becomes, in effect, a themselves? (2) Does it give them The new approach has left everyone asso- confrontation and very often results in a meaningful information? (3) Does it help ciated with it feeling very positive. hostile, less- than -cooperative attitude by position a product or service in people's You can get this positive kind of attitude the creative people. minds? by keeping creative people in all research That should be easily understandable, It was natural that this booklet was meetings and decisions from beginning to since results very often point out misdirec- put together by creative people, because it end. By making them a part of the testing tions, weaknesses and ambiguities. And was developed as an aid to writing and procedure, by allowing them to have a so, some creative people regard designing advertising. Of you would like a voice in what we all want to find out.

Broadcasting May 17 1976 13 R1 Datebook E

indicates new or revised listing Bureau for salespeople. Holiday Inn, Airport, Buffalo. "Legal and Business Problems of Television and N.Y Radio" St. Regis Sheraton hotel, New York. Enrollment: PLI. 810 Seventh Avenue, New York 10019; (212) May Idea rama, sponsored by Radio Advertising /8- 765 -5600. This week Bureau for salespeople. Holiday Inn, Airport. Bir- mingham. Ala. May 20 Broadcasters Association annual May 18- Illinois- Cable Television Asso- -22 -Iowa 18- management conference. Speakers: Senator Dick ciation 12th annual convention. Forum 30 Plaza hotel. May National Radio Broadcasters Association 19- Clark (D- Iowa), Representative Lou Frey (R- Fla.), Iowa Springfield, Ill. sales seminar. Speakers include Paul Putney, deputy Governor Robert D. Ray, William B. Ray, chief of FCC chief for law, FCC Broadcast Bureau; Bob Wollam, May 17 -FCC's deadline for Comments on rule Complaints and Compliance Division. Hotel Fort Des management consultant and training specialist. amendment to require broadcast stations and cable Moines, Des Moines. Kalamazoo. Mich. O'Hare Hilton hotel. Chicago. systems to notify opposing candidates of gifts of time May 21-FCC's new deadline for comments on AM to any other candidate within 72 hours prior to election May 20- Advertising Research Foundation second clear channel proceedings to allow 1 -A clears to oper- day (Docket 20764). Replies are due May 27. FCC. mid -year conference. Hyatt Regency O'Hare, O'Hare ate with greater than 50 kw (Docket 20642). Replies Washington. International Airport. Chicago. are now due June 25. FCC, Washington. May Eighth World Telecommunications Day. Advertising 17- May 20- Idearama, sponsored by Radio May 21 Public Radio in Mid -America developed by the International Telecommunications Bureau for salespeople. Holiday Inn, Airport, Salt Lake -22- (PRIMA) spring convention. KIOS -FM Omaha. Neb. Union in co- operation with the United Nations Educa- City. tional, Scientific and Cultural Organization. Theme May 22 -Carl T. Rowan, political -social commentator May Idearama. sponsored by Radio Advertising this year is "Telecommunications and the Mass 20- for Post- Newsweek Stations. will deliver commence- Bureau for salespeople. Holiday Inn. Latham, Albany, Media" ment address at University of MassachusettslAmherst. N.Y. Mr. Rowan and John W. Haigis, president of WHAI -AM- May 17 Emmy Awards presentation, carried live on - by FM Greenfield, Mass., will be two of six persons to ABC -TV (9 -I1 p.m.). From Century Plaza hotel. Los May 20- Idearama, sponsored Radio Advertising Angeles. Bureau for salespeople. Sheraton Downtown -Motor receive honorary degrees. Alumni . Amherst. Inn. Pensacola, Fla. May 17 -18- Virginia Cable Television Association spring conference. Holiday Inn, Afton Mountain, May 20- Southern California Broadcasters Asso- luncheon. Presentation will be made by Doyle Also in May Waynesboro. Contact: Ron Roe, 560 Patton Street, ciation Dane Bernbach. featuring Russ Hand, senior vice Danville, Va. 24541: (804) 797 -4131. May 24 -26- California Community Television president, client services; Jim Spero, vice president. Association annual spring meeting. Senator hotel, May 17 -20 -House Communications Subcommittee media director, and Dave Butler, vice president, crea- Sacramento. hearings on cable television regulation. Washington. tive department. Michael's restaurant. Hollywood. May 24- 27- Annual convention, ABC -TV affiliates. May 18- Idearama, sponsored by Radio Advertising May 20 -21- FCC -Federal Trade Commission joint Century Plaza hotel, Los Angeles. Bureau for salespeople. Holiday Inn West, Spokane, panel discussions on over -the- counter drug advertis- Wash. ing. FCC, Washington. May 25 -U.S. Court of Appeals in Washington hears arguments in cases brought by more than 70 broad- May 18- Idearama. sponsored by Radio Advertising May 20- 21- Practicing Law Institute program on casters seeking refunds of fees paid under 1970 fee schedule that Supreme Court held unlawful_ May 25- Idearama, sponsored by Radio Advertising Bureau for salespeople. Holiday Inn Downtown, Doubleday Jackson, Miss. May 25- Idearama, sponsored by Radio Advertising Media Bureau for salespeople. Country Village Motor Hotel, WESTERN Phoenix. Offers: May 25.28- Seminar on television and film lighting RADIO E. Fioren- to be presented by Carlton Winkler, lmero tino Associates. Bradley University, Peoria, M. Informa- Top 50 Market tion: Joel Hartman, Bradley University, Center for Learning Resources, 1501 West Bradley Avenue. Peoria 61625; (309) 676 -7611, ext. 209. 5000 Watt -Fu I Iti mer May 28- National Radio Broadcasters Association sales seminar. Keynote speaker: Stephen P Labunski, C & W format -Top ratings executive vice president, Mery Griffin Radio Group. Excellent dial position Essex House, New York. May 27- Idearama, sponsored by Radio Advertising Bureau for salespeople. Holiday Inn West, Airport, Price: $2,300,000 Shreveport, La. May 27- 28- Practicing Law Institute program on "Legal and Business Problems of Television and Terms available Radio" Stanford Court hotel, San Francisco. Enroll- ment: PLI, 810 Seventh Avenue, New York 10019; $1 million in hard assets (212) 765 -5600. May 27 -30- Missouri Broadcasters Association Additional rental possibility spring meeting. Rock Lane Lodge, Table Rock Lake. Branson. May 27 -June 5 -Prix Jeunesse International, bian- Call: Dan Hayslett nual television competition for children's programs, co- sponsored by European Broadcasting Union and UNESCO. Bayerischer Rundfunk, Munich, West Ger- 214/233 -4334 many. May 28-FCC's new deadline for comments on its inquiry into release of American TV programs to Cana- dian stations before broadcast in U.S. (Docket 20649). Replies are now due June 28. FCC. Washington.

sim May 28-29-Alaska Broadcasters Association meet - Doubleday Media ing Anchorage Westward hotel, Anchorage. May 28- 29- Regional seminar of the Radio- Televi- Brokers of Radio, TV, CATV and Newspaper Properties sion News Director Association, sponsored by Maas A &M's University News Service and KTRK -TV 13601 Preston Rd., Suite 417 W, 75240 Houston. Bob Heath, Texas attorney general's office, will be featured speaker. Discussion topics will in-

Broadcasting May 17 1976 14 NBC - leadership under the sun!

Even when the time isn't prime, NBC believes its programs should be. Perhaps that explains why, when the Daytime Emmys were an- nounced a few days ago, NBC came away with more awards than any other network.The NBC winners:

Outstanding Drama Series: Another World Paul Rauch, Executive Producer Joe Rothenberger and Mary S. Bonner, Producers

Outstanding Drama Special: First Ladles' Diaries: Edith Wilson Jeff Young, Producer

Outstanding Actor In A Daytime Drama Special: Gerald Gordon, James WM First Ladies' Diaries

Outstanding Actress In A Daytime Drama Special: Elizabeth Hubbard =irst Ladies' Diaries: Edith Wilson

Outstanding Individual Director For A Special Program: Nicholas Having. First Ladies' Diaries: Edith Wilson

Outstanding Writing For A Drama Series: (For a single episode of a series; or for the entire series) William J. Bell, Kay Lenard, Pat Falken Smith, Bill Rega, Margaret Stewart, Sheri Anderson, Wanda Coleman

Outstanding Writing For A Special Program: Audrey Davis Lavin First Ladies' Diaries: Edith Wilson

Outstanding Informational Children's Series: Go George A. Heinemann, Executive Producer Rift Fournier, J. Philip Miller, William W. Lewis and Joan Bender, Producers

To all those who contributed their talent and energies to these honored programs, we extend our most heartfelt congratulations. The days wouldn't be the same without you. NBC dude news operations, current issues and problems. June 9 -10- Vermont Association of Broadcasters Rudder Tower, Texas A &M, College Station. convention. Hotel Jay, Jay Peak Ski Area in Northern Major meetings Vermont. near Newport. May 30 -Tenth World Communications Day, co -ordi- nated in U.S. by the communications department of May 24- 27- Annual convention, ABC -TV June 9-10- National Association of Broadcasters the United States Catholic Conference, Washington. affiliates. Century Plaza hotel, Los Angeles. second digital electronics seminar for broadcast engineers. Cleveland Engineering and Scientific June 9- Associated Press Broadcasters 5- Center, Cleveland. annual meeting. Marquette Inn, Minneapolis. 1977 meeting will be held in St. Louis; site and June 10- Seminar on various management - June date to be announced. oriented computerized information programs spon- June 1- Idearama, sponsored by Radio Advertising June 13- 17- National Association of sored by BIAS (Broadcast Industry Automated Bureau for salespeople. Holiday Inn Scranton Down- Broadcasters board meeting. Washington. Systems) division of Data Communications Corp. Air- town, Scranton. Pa. port Hilton, Memphis. June 18- 18- Broadcasters Promotion Asso- June 1 -Idearama, sponsored by Radio Advertising ciation 21st annual seminar. Statler- Hilton, June 10- Idearama, sponsored by Radio Advertis- Bureau for salespeople. Holiday Inn North. Youngs- Washington. 1977 seminar will be June 12 -16. ing Bureau for salespeople. Holiday Inn, Coliseum. town, Ohio. Beverly Hilton, Los Angeles. New York. June 1- 4- Canadian Cable Television Association June 20- 23 - 50th anniversary meet- June 10- Idearama, sponsored by Radio Advertis- 19th annual convention and trade show. Four Seasons ing of TV and radio affiliates. Waldort- Astoria, ing Bureau for salespeople. Hyatt- Regency hotel, Sheraton hotel. . New York. Knoxville, Tenn. June 2 -FCC's new deadline for comments on pro- Sept. 12 -16- Institute of Broadcasting Fi- June 10- Idearama, sponsored by Radio Advertis- posed relaxation of TV tuning accuracy standard for nancial Management annual conference. ing Bureau for salespeople. Hilton Inn West, channels 70 -83 (Docket 20719). Replies are now due Sheraton- Boston hotel, Boston. 1977 con- . June 16. FCC. Washington. ference in mid -September in Regency - Chicago hotel, Chicago. June 10 -11 - Arisona Broadcasters Association June 2 -3 -The Washington Journalism Center's will include James H. Sept. Broadcasters spring convention. Speakers conference on the First Amendment. Leaders from 19-22-National Radio Hulbert, National Association of Broadcasters, Wash- Association 1976 Conference & Exposition. journalism, government and the private sector will be ington; Michael Bader, Haley. Bader & Potts, Washing- Hyatt Regency Embarcadero, San Francisco. invited to attend. Speakers and discussion leaders will ton, and Ed Godfrey, KGW -AM -TV Portland. Ore., and Chicago will be 1977 site. include Eric Sevareid, CBS News; Bill Monroe, NBC's Radio Television News Director Association commit- Meet the Press; columnist -commentator James J. Oct. 13 -16- Annual meeting, Association of tee member. Little America hotel, Flagstaff. Kilpatrick; Thomas Winship. editor, Boston Globe; National Advertisers. Broadmoor hotel, Col- John Hughes, editor, Christian Science Monitor; Paul orado Springs. June 10-12-Florida Cable Television Association annual convention. Don- Ce -Sar Hotel, St. Petersburg A. Freund, Harvard Law School, and Thomas I. Emer- Oct. 24- 27- National Association of Educa- Yale Ballroom, Mayflower Beach. son. Law School. Grand tional Broadcasters 52d annual convention. fees hotel, Washington. Registration (no or charges): Conrad Hilton hotel, Chicago. June 10- 12- Montana Broadcasters Association WJC, 2401 Virginia Avenue, N.W., Washington 20037; annual convention. Many Glacier Lodge. (202) 331-7977. Nov. 9 -11- Thlevision Bureau of Aduertising annual meeting. Shoreham Americana hotel. June 10 -12 -South Dakota Broadcasters Associ- June 2-4- Communications Division of the Washington. ation annual meeting. FCC Commissioner Benjamin Electronic Industries Association seminar, "Electronic Hooks will address the June 11 luncheon. Holiday Inn Nov. 10- 13- Society of Professional Jour- Communications: Industry Trends and Economic of Northern Black Hills, Spearfish. Directions" Dunfey's Hyannis Resort Center. Hyannis. nalists, Sigma Delta Chi, national convention. Mass. Marriott hotel. Los Angeles. June 10- 13- Mississippi Broadcasters Association Dec. 11 Television News Direc- 35th annual convention. Phil Brady, WAPF(AM) Mc- June Idearama, sponsored by Radio Advertising -18 -Radio 3- tors Association international conference. Comb, is convention chairman. Sheraton hotel. Biloxi. Bureau for salespeople. Holiday Inn Airport- South, Americana hotel, Miami Fla. 1977 con- Philadelphia. Beach. June 11-FCC's deadline for comments on its pro- ference will be Sept. 14 -18 at Hyatt Regency posed rule amendment to permit the use of automatic June 3- Idearama, sponsored by Radio Advertising hotel, San Francisco; 1978 conference at transmission systems at AM. FM and TV stations Bureau for salespeople. Holiday Inn Riverfront. Cincin- Atlanta Hilton hotel, Atlanta; 1979 conference (Docket 20403). Replies are due July 12. FCC, Wash- nati. at site to be designated in Chicago. ington. June 3 -4 -Fifth annual national Publi -Cable Con- Jan. 23 -26, 1977 - National Religious June 11- Federal 7)ade Commission deadline for ference. Campus, Kutztown State College. Kutztown, Broadcasters 34th annual convention. Wash- comments on proposed rulemaking to determine what ington Hilton hotel, Washington. Pa. Contact: Dr. Robert P Fina, executive director of warnings, it any, should be required in advertising o1 Publi -Cable. Kutztown State College. Feb. 12 -16, 1977- National Association of antacids. FTC, Washington. June 3- 5- Associated Press Broadcasters sixth an- Television Program Executives 14th annual June 12- 15- Television Programing Conference conference. Fontainebleu hotel, Miami. 1978 nual convention. William Sheehan. ABC News presi- (TVPC), Marco Island, Fla. Contact: Tay Voye, secre- conference is scheduled for Los Angeles; site dent, will be keynote speaker. FCC Chairman Richard tary for TVPC, WTVJ(TV) Miami. Wiley; Jack Thayer, NBC Radio president; Vincent and date to be announced. Wasilewski, National Association of Broadcasters March 27 -30, 1977 National Association June 19 -16 -1976 Summer Consumer Electronics - Show, sponsored by president; attorney F Lee Bailey and Senator Hubert of Broadcasters annual convention. Washing- Consumer Electronics Group, Electronic Association. McCormick Place, Humphrey (D- Minn.) will be featured speakers. Mar- ton. Future conventions: in 1978, . Industries Chicago. quette Inn, Minneapolis. April 9 -12; in 1979, Dallas, March 25 -28; in June 3 -5- Alabama Broadcasters Association 30th 1980. , March 30 -April 2. June 13 -18- Video Systems Exposition and Con- annual spring convention. Admiral Semmes hotel. April 17 -20, 1977 - National Cable Televi- ference, third annual video hardware exhibit, held con- Mobile. sion Association annual convention. Conrad currently with summer Consumer Electronics Show. Hilton, Chicago. McCormick Place, Chicago. June 3 -5- Oregon Association of Broadcasters spring conference. Sunriver Lodge, Bend. April 26 -May 1, 1977- American Women June 13- 16- Florida Association of Broadcasters in Radio and Television 26th annual conven- 41st annual convention. Breakers hotel, Palm Beach. June 4 -5 -North Dakota Broadcasters Association tion. Radisson Downtown hotel, Minneapolis. spring meeting. Artclare motel, Devils Lake. June 13- 17- National Association of Broadcasters board meeting. Washington. June 5- American Advertising Federation, 71st 9- June 14- 18- Broad /Comm '76, exhibition of broad- annual convention. Scheduled speakers and panelists casting and communications equipment. Participation include FCC Chairman Richard E. Wiley: Donald Ken- June 7 -FCC's deadline for comments on its inquiry is limited to U.S. manufacturers. U.S. Trade Center, dall, Pepsico Inc. chairman (keynote); Carl Nichols, to gather information on cable TV subscriber rate Mexico City. Information: Mary R. Wiening, project of- Cunningham & Walsh chairman and AAF regulation process (Docket 20767). Replies are due chairman; ficer, Office of International Marketing, Domestic and Herb Klein, Metromedia Inc. vice president; George July 7. FCC, Washington. International Business Administration, Dept. of Com- Gerbner, dean of Annenberg School of Communica- June Idearama, sponsored by Radio Advertising merce, Washington 20230. tions at University of Pennsylvania; Donald Johnston. 8- Bureau for salespeople. Holiday Inn, Jackson, Tenn. J. Walter Thompson Co. president; Charles Moss, June 14 -18 -Cable television seminar for students, Wells. Rich & Greene president; Shirley Polykoff, June 8- Idearama, sponsored by Radio Advertising sponsored by Texscan Corp. and with Jerrold Shirley Polykoff Advertising Inc. Stoller Hilton. Wash- Bureau for salespeople. Holiday Inn Downtown -Plaza, Electronics Corp. as co -host. Sheraton Motor Inn, In- ington. Wichita. Kan. dianapolis. Information: Raleigh Stelle. Texscan Corp., 46219. (312) 357 -8781; or Toni Barnett. June 8 Mutual Advertising Agency Network an- June 8 -10 -Armed Forces Communications and -9- Jerrold Electronics Corp., Horsham, Pa. 19044, (215) nual meeting. Drake hotel. Chicago. Electronics Association 30th annual convention. 674.4800, ext. 335. Sheraton Park hotel, Washington. June 8 -10 -North Carolina Association of Broad- June 15- Idearama, sponsored by Radio Advertis- casters spring meeting. Southampton Princess. Ber- June 8- 11- Annual convention of National Broad- ing Bureau for salespeople. Holiday Inn, Paducah, Ky. muda. cast Editorial Association. Mayflower hotel, Washing- ton. June 15- Idearama, sponsored by Radio Advertis- June 6 Eighth annual Institute for Religious -25- ing Bureau for salespeople. Holiday Inn -Charleston Communications. Loyola University, New Orleans. June Corporation for Public Broadcasting, 9- House No. 2, Charleston, W. Va. Contact: Dr. James L. Tungate, IRC, Loyola University, regional meeting open to public participation. Drake Box 201. New Orleans 70118: (505) 866 -5471. hotel, Chicago. June 15- Idearama, sponsored by Radio Aduertis-

Broadcasting May 17 1976 16 ing Bureau for salespeople. Holiday Inn N.E., Lincoln, ing Bureau for salespeople. Sheraton Jetport Inn. ation summer. meeting. Wentworth by the Sea. Neb. Orlando, Fla. Portsmouth. N.H. Contact: Bill Kenny NECTA. Box 321. Tilton. N.H. 03276: (603) 286 -4473. June 15- Idearama, sponsored by Radio Advertis- June 30 -July 1- Wisconsin Broadcasters Associ- ing Bureau for salespeople. Holiday Inn Airport, Sioux ation summer meeting. Speakers will include Charles July 11 -13 -New York State Broadcasters Asso- Falls, S.D. Kuralt, CBS News, and Morris Reid, chairman, J.I. Case ciation 15th executive conference. Lake Placid Club, Co. Scotsland Resort, Oconomowoc. Lake Placid. June 15- Deadline for entries Women in Com- munications Inc.'s 1976 Clarion Awards competition July 12- Opening of Democratic National Conuen- for outstanding communication in areas of human tion. New York. rights, resources and the community. Radio and televi- July 13- Idearama, sponsored by Radio Advertising sion are two of the seven categories to be In- judged. July Bureau for salespeople. Rodeway Inn, Eugene, Ore. formation and entry forms: Clarion Awards. WCI, July 1-FCC's deadline for comments on its pro- 8305 -A Shoal Creek Boulevard, Austin, Tex. 78758. July 13- Idearama. sponsored by Radio Advertising posed amendment of noncommercial FM broadcast Bureau for salespeople. Holiday Inn I -44, Springfield, rules (Docket 20735). Replies are Aug. 16. FCC, June 18- 18- Broadcasters Promotion Association due Mo. 21st annual seminar. FCC Chairman Richard Wiley Washington. will be luncheon speaker June 16. Statler Hilton, July 13- Idearama. sponsored by Radio Advertising July 1 -Idearama, sponsored by Radio Advertising Washington. Bureau for salespeople. Wade Hampton hotel. Colum- Bureau for salespeople. Sheraton Lincoln Inn, Wor- bia, S.C. June 16 -19- Virginia Association of Broadcasters cester, Mass. spring convention. Mariner's hotel, Virginia Beach. July 14- 17- Colorado Broadcasters Association July 1 -Idearama, sponsored by Radio Advertising Convention chairman: Larry Saunders, WTAR(AM)- summer meeting. Douglas Edwards, CBS correspon- Bureau for salespeople. Ramada Inn. Billings, Mont. WKEZ(FM) Norfolk, Va. dent, will be keynote speaker. Wildwood Inn, July 1- Exhibitors deadline for fall convention of Snowmass. June Idearama, by 17- sponsored Radio Advertis- Society of Broadcast Engineers. Holiday Inn, ing Bureau for salespeople. Sheraton Motor Inn. In- July 15- Idearama, sponsored by Radio Advertising Hempstead, N.Y. Contact: Mark Schubin, SBE, P.O. Box dianapolis. Bureau for salespeople. Hilton Inn Macon. Macon, Ga. 607. Radio City Station. New York- 10019: (212) June 17- Idearama. sponsored by Radio Advertis- 765 -5100. ext. 317. July 15- Idearama. sponsored by Radio Advertising ing Bureau for salespeople. Holiday Inn West End. Bureau for salespeople. Holiday Inn. Fargo, N.D. July 1 -Idearama, sponsored by Radio Advertising Richmond, Va. Bureau for salespeople. Holiday Inn of Six Flags, July 15- Idearama. sponsored by Radio Advertising June 17- Idearama, sponsored by Radio Advertis- Dallas. Bureau for salespeople. Sheraton Inn, Little Rock, Ark. ing Bureau for salespeople. Sheraton Royal Inn, Kan- July 1 -Idearama, sponsored by Radio Advertising July 18- 18- Oklahoma Broadcasters Association sas City, Mo. Bureau for salespeople. Sheraton Crabtree, Raleigh, summer meeting. Lake Texoma Lodge, Kingston, Okla. June Idearama, sponsored by N.C. 17- Radio Advertis- July 17 Atlanta chapter of the National Academy of ing Bureau for salespeople. Sheraton Inn, Des Moines. - Threw Television Iowa. July 7- Association of Broadcasters annual Arts and Sciences second annual Emmy convention. Americana Inn of Six Flags, Arlington. awards dinner. Omni International hotel, Atlanta. June 18- Alabama AP Broadcasters Associ- 19- July 9 -FCC's new deadline for comments on July 17-23- National Association of Farm Broad- ation annual meeting and awards presentation. Rode - commission's review of rules regulating network radio casters summer convention. Activities planned on way Inn, Birmingham. broadcasting (Docket 20721). Replies are now due three islands of Oahu, Maui and with details to June 19- Annual election meeting of Missouri Aug. 6. FCC. Washington. be announced later. Radio Association. KSOZ(FM) Branson, Mo. Public July 11 -12 -South Carolina Broadcasters Associ- July 18- 20- California Broadcasters Association June 20 -22 -New Jersey Broadcasters Association ation summer convention. Mills -Hyatt House. summer convention. Del Monte Hyatt House, Monterey 40th Charleston. annual convention. Great Gorge hotel. MacAfee. July 18.30- National Association of Broadcasters June 20 -23 -NBC's 50th anniversary meeting of TV July 11 -13 -New England Cable Television Associ- 10th management development seminar. Harvard Uni- and radio affiliates. Waldorf- Astoria, New York. June 21- Southern California Broadcasters As- sociation annual golf and tennis Wingding and dinner for members and guests. Tennis Tourney at Sunset Hills Country Club in Thousand Oaks, Calif.; Golf Tourney and dinner at Los Robles Country Club, Thou- sand Oaks. Already sold in markets June 22- Idearama, sponsored by Radio Advertis- ing Bureau for salespeople. Holiday Inn North, Sacra- mento, Calif. representing 67.4% June 22- Idearama, sponsored by Radio Advertis- ing Bureau for salespeople. Holiday Inn Airport, San Antonio, Tex. of total U. S TV. homes June 23- 25- -District of Columbia - Delaware Broadcasters Association convention. including Sheraton -Fontainebleau hotel, Ocean City, Md. June 24- Idearama. sponsored by Radio Advertis- New York Washington, D.C. Rochester, N.Y. ing Bureau for salespeople. Holiday Inn Airport, Los Angeles. Cleveland Miami Louisville June 24- Idearama, sponsored by Radio Advertis- Phoenix Tucson ing Bureau for salespeople. Holiday Inn, Beaumont, Minneapolis Tex. St. louis Madison Detroit June 24- 28- Pennsylvania Cable Television Associ- Spokane Baltimore ation spring meeting. Seven Springs Mountain Resort. June 24 -27 -Rocky Mountain Broadcasters Associ- and many more ... ation annual convention. Jackson Lake Lodge. Jackson Hole, Wyo. June 25- 28- Tennessee AP Broadcasters Associ- IN ation annual convention. River Terrace hotel. Gatlin - LANDA burg. RA June 28- 29- Georgia Association of Broadcasters BAIN annual convention. Lanier Lake Islands. CATHERINE June 28 -30 -Ohio Association of Broadcasters SCHELL "Salute to Congress" and annual congressional dinner Washington. June 29- Idearama, sponsored by Radio Advertis- ing Bureau for salespeople. Sheraton Airport, Denver. June 29- Idearama. sponsored by Radio Advertis- ing Bureau for salespeople. Sheraton Inn. Portland. Me. June 29- Idearama, sponsored by Radio Aduertis- ESCAPE INTO WORLDS BEYOND BELIEF

Broadcasting May 17 1976 17 versity Graduate School of Business Administration, TV Tulsa, Okla., president -elect of American Women in casters annual convention. Glenstone Lodge, Gatlin - Boston. Radio and Television. Degray State Park lodge and burg. convention center, Arkadelphia. July 19- 20- Institute of Broadcasting Financial Sept. 19- 22- National Radio Broadcasters Associ- Management-Broadcast Credit Association quarterly Aug. 15- Deadline for entries in CINE competition. ationCon(erence 8. Exposition. Hyatt Regency Embar- board of directors meeting. Washington Plaza. . Council on International Nontheatrical Events is non- cadero. San Francisco. profit organization to encourage international com- July 20- Idearama, sponsored by Radio Advertising Sept. 24 -29 -Filth Vidcom -The International munications and to select U.S. nontheatrical and short Bureau for salespeople. Holiday Inn Expressway, Market for Vuteocommunications, including exhibits subject films for entry in appropriate international Kalamazoo. Mich. of equipment for broadcast program production and festivals. Details: CI NE, 1201 16th Street, N.W., Wash- cable television. Palais des Festivals, Cannes, France. July 20- Idearama, sponsored by Radio Advertising ington 20036; (202) 785 -1136. U.S. contact: J. Nathan, suite 1103, 250 West 57th Bureau for salespeople. Holiday Inn Airport. Seattle. Aug. 18- Opening of Republic National Convention. Street, New York 10019. 20 Broadcast computer services users Kansas City. Mo. July -22- Sept. 26 Nebraska Broadcasters Association conference of -28- Aug. 17- Idearama. sponsored by Radio Advertising convention. Lincoln Hilton, Lincoln. July Idearama, sponsored by Radio Advertising Bureau for salespeople. Holiday Inn Downtown. 22- Sept. 29 -Oct. Information Film Procedure of Bureau for salespeople. Hyatt Regency O'Hare, Anchorage. 2- America film and video communications conference. Chicago. trade show and Cindy Awards festival. Palm Springs July 23- 24- Annual seminar of Motion Pictures Spa hotel, Palm Springs, Calif. Information: IFPA, 3518 Laboratories, Society of Motion Picture- 7kleoision September Cahuenga Boulevard West, suite 313. Hollywood Engineers and Memphis State University Memphis 90068; (213) 874-2266. State University. Memphis. Information: MPL seminar, Sept. 8 -11 - International Musexpo '76, market Box 1758. Memphis 38101. place for international record and music industry. Fair- mont hotel, New Orleans. Information: 1350 Avenue of the Americas. New York 10019: (212) 489 -9245. October Deadline for entries in media awards pro- Sept. 12-14-Southern Cable Television Association Oct. 1- gram of American Cancer Society Categories include August convention. Fairmont Colony Square hotel, Atlanta. multiple classifications in local and network radio - Contact: Otto Miller, executive secretary. PO. Box 465, Aug. Deadline for technical papers for fall television. Information: ACS Mass Media Awards 1- con- Tuscaloosa, Ala. 35401: (205) 758-2157. vention of the Society of Broadcast Engineers. Con- Committee, 801 Second Avenue, New York 10017; tact: Mark Schubin, SBE, PO. Box 607, Radio City Sta- Sept. 12.14- Annual convention of Western (212) 749 -8038. tion, New York 10019; (212) 765-5100, ext. 317. chapter of The National Religious Broadcaster. 1- Massachusetts Sheraton hotel. Los Angeles airport. Oct. 3- Broadcasters Association Aug. 12 -13- Arkansas Broadcasters Association annual convention. Sheraton -Boxborough Inn. Box - summer convention. Speaker: Saidie Adwon of KTUL- Sept. 15.17 - Tennessee Association of Broad- borough.

OperuMìkeR

Fears called exaggerated power and we would not get into an unfor- of our dependence upon foreign oil. The tunate power race the way the Europeans media have instead yielded to temptation EDITOR: Re your "Air Power" item did. If we get superpower here, watch for to disseminate scare stories about nuclear ( "Closed Circuit," May 3): The existing the Latin -American countries to make the power. Every responsible authority realizes AM channel separation in Europe, Africa same moves and the advantages of a 1 -A that solar, wind, geothermal and other has and the Mideast been nine khz since clear channel will be lost. -Robert L. Fox - favorites of the environmentalists can the 1948 Copenhagen plan. All the Inter- worth, GPO Box 211, New York 10001. have small effect on our energy picture national Telecommunications Union has before the turn of the century and that we done is to introduce this separation in must rely upon coal or nuclear. Australasia- [a area] distant representing ABC's figures protested Nuclear power has an enviable record of no interference threat to the U.S. coasts. safety -not one radiation -related injury to All European channels will be shifted up EDITOR: Your story in the April 12 issue, the public in over 1,000 operating years in one khz, [but] this won't affect expected "Tidying up the Top 100," has been a the world's commercial power reactors, interference levels in a general session. source of some embarrassment to us. and we have 20 years of nuclear Navy ex- Where "superpower" is concerned, We have been quite vocal in our satisfac- perience without a single injury to one of let's not forget that countries in the tion over placing number one in the our sailors from the power plant. -R.M. Europe -North Africa area have for years Austin market against our CBS (channel Campbell, Cohasset Me. run stations in the 400 kw to 1,200 kw 7) colleagues in ARB prime -time ratings, area. As an example, during extensive and your article crediting us with a tie has A newspaper's answer monitoring last year, the Turkish radio taken some explanations. outlet at Istanbul on 1016 khz with 1,200 We are claiming the distinction of being EDITOR: In reply to the April 12 letter from kw was heard at best some 20 db weaker the highest rated prime -time UHF station B.D. Thornton concerning double billing. than w1Ns(AM) New York (on 1010 khz) at in the U.S. For Monday -Saturday, 8 -11 in print media: a receiving location some 30 kilometers p.m., NYT, and Sunday, 7 -11 p.m., NYT, Double billing definitely is a deceptive east of New (in York the main lobe of KvuE(TV) averages 44.1 in television and unlawful practice, but double billing is wiNs) only about four or five nights out of households, and KTBC -TV averages 43.1. only the practice of a few weak ad agen- the whole year during exceptionally good - Jim Barger, sales manager, KVUE Austin, cies, most of which are here today and geomagnetic conditions. It was heard at Tex. gone tomorrow. It is not a practice of the weaker levels anotehr 15 or so nights. print media in general. The proposed European power boosts (ABC researchers who compiled the figures in the April 12 story, used network program averages Iwith all A more deceptive and lower form of bad might degrade interference margins by nonnetwork programing excluded) for Monday Satur- business is the oversight in billing by radio about 3 db -and only a handful of Euro- day 6:30 -10 p.m., central )Austin] time.) or TV for spots running (possibly by peans will use such high power. I know of mistake) longer than the original order, nothing in the ITU proposal that would spots that are destroyed by an inex- justify claims of potential widespread in- Wrong emphasis? perienced board operator or other techni- terference on both coasts. cal mistakes, and spots in error for which If the American public could get EDITOR: It has been a great disappoint- no makegoods are given. -Nick Parth, ad- reasonable [quality] radios, there would be ment to me that the communications in- vertising manager, The Alliance Web.) no need for the proposed 750 kw super- dustry has failed to grasp the seriousness Times -Herald.

Broadcasting May 17 1976 18 BROADCASTING PUBLICATIONS INC. Sol Taishofl, chairman. Our Broadcasters Lawrence B. Taishofl, president. Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary Libel Insurance policy Irving C. Miller, treasurer Lee Taishofl, assistant treasurer Broadcastingo is nearly as crisp and concise The newsweekly of broadcasting and allied arts TELEVISION® as your evening news. Executive and publication headquarters Broadcasting -Telecasting building The language is that plain, the provisions that clear, the 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone: 202 -638 -1022. coverage that complete. It isn't what you would call great Sol Talaholl, editor writing, but it sure is understandable. Lawrence B. TaishoIf, publisher EDITORIAL That's what experience will do for you. Forty years ago, Edwin H. James, executive editor the ERC Broadcasters Libel Insurance policy had more Donald West, managing editor Rufus Crater (New York). chief correspondent. exclusions than it did coverage. Today, there are no Leonard Zeìdenberg, senior correspondent. J. Daniel Rudy, assistant to the managing exclusions. If you have trouble, you're covered, even for editor Frederick M. Fitzgerald, senior editor punitive damages. Joseph A. Esser, Randall Moakop, Jonathan Tourtel lot, assistant editors. Here are the facts of life, about libel suits, as ERC has Barbara Chase, Mark Harrad, Mark Miller, Jay Rubin, stall writers. developed them in more than 40 years of underwriting Libel Ian C. Bowen, Linda Gimourginaa (editor's office), Kira Greene, Rick Schwartz, Insurance policies: editorial assistants. BUSINESS 1 In any given month or year, it's probably not going to Maury Long, vice president. happen to you. David N. Whitcomb., director of marketing. Doria Kelly, secretary. If you broadcast enough times, over enough years, it's ADVERTISING bound to happen. Winfield R. Levi, general sales manager (New York). John Andre, sales manager -equipment and engineering (Washington). When you wind up in front of a jury, that group is going David Berlyn, Eastern sales manager (New York). Ruth Lindstrom, account supervisor (New York). 3 to try to sock it to you. They won't want to miss the Bill Merritt, Western sales manager (Hollywood). Lynda Dorman, classified advertising manager opportunity to get even for your bad taste in pro- CIRCULATION gramming. Bill Criger, circulation manager Kwentin Keenan, subscription manager These same facts of life make Libel Insurance one of the Sheila Chamberlain, Patricia Johnson, Joanna Mieso, Lucille Paulus. best buys in the insurance marketplace. It's an ideal setup PRODUCTION for economical coverage: low incidence of claims, but very Harry Stevens, production manager stiff expenses when you have to go to court ...even if you win. ADMINISTRATION Irving C. Miller, business manager Much like Major Medical. You'll probably only need it Lynda Dorman. secretary to the publisher it's if you're without it when the Philippe E. Boucher, Gloria Nelson. once or twice, but curtains BUREAUS time comes. If you (or your insurance representative) will New York: 75 Rockefeller Plaza, 10019 fill out and mail the coupon, we'll respond by mail with full Phone: 212- 757 -3260. Rufus Crater, chief correspondent. details. Rocco Famighetti, senior editor John M. Dempsey, assistant editor Please do it soon. Some malcontent may have you in his Joanne Ostrow, staff writer sights right now. Winfield R. Levi, general sales manager David Berlyn, Eastern sales manager I EM MN MN IN Ruth Lindstrom, account supervisor Harriette Weinberg, Lisa Flournoy. 1 Broadcasters Libel, Department C -5 advertising assistants Employers Reinsurance Corporation Hollywood: 1680 North Vine 1 1 Street, 90028. Phone: 213- 463 -3148. 21 West 10th Street Bill Merritt. Western sales manager Kansas City, Missouri 64105 Sandra Klausner, editorial- advertising assistant. 1 Please tell me more about your Broadcasters Libel coverage. Broadcasting' magazine was founded in 1931 by 1 Broadcasting Publications Inc., using the title Broadcasting' -The News Magazine of the Fifth Estate. Broadcast NAMF Advertising' was acquired in 1932. Broadcast Reporter in ' 1933, Telecast' in 1953 and Television in 1961. TITLF Broadcasting -Telecasting' was introduced in 1946. 1 1 BUSINESS 1 iBC . ADDRESS Reg. U.S. Patent Office. 1 CITY, STATE ZIP 1 Copyright 1976 by Broadcasting Publications Inc. Microfilms of Broadcasting are available from University ' TELEPHONF 1 Microfilms, 300 North Zeeb Road, Ann Arbor. Mich. 48103.

Broadcasting May 17 1976 19 Real Champions

Western Michigan University of Kalamazoo had a great basketball team this year ... won the Mid -Am Conference and advanced to the NCAA tournaments. WKZO Radio broadcast all of their games, and at the end of the season, invited the team and coach to be on a live telephone call -in show. Over the next 80 minutes there was a great outpouring of apprecia- tion, admiration and affection from both children and adults. They learned the athletes could do more than just play basketball. The players fielded hard ques- tions, took time to talk to the kids, and served as an inspiration to us all.

Bringing people together is all part of the Fetzer tra- dition of total community involvement.

die Jekp Attioig

WKZO WKZO-TV KOLN-TV KGIN-TV Kalamazoo Kalamazoo Lincoln Grand Island

WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste Marie Grand Rapids Caddlac Cacdiac Sioux City ITEW Vol. 90 No. 20

Top of the Week First Quarter Track Record In 56 Companies

Revenues Earnings Wall Street 1978 1975 Change 1978 1975 Change BROADCASTING ABC 5313.691,000 5250.893,000 +25.0% S 9.731,000 S 7.049,000 +38.0% Capital Cities 46.207.000 39.580.000 16.7% 6.848.000 5.038.000 35.9% sees big year CBS 515.700.000 442.600,000 16.5% 27.800.000 24.200.000 14.8% Cox Broadcasting 27,642.000 22.825.000 24.0% 3,224,000 2.192.000 47.0% LIN Broadcasting 7500000 6.778000 10.7% 801.000 295,000 171.5% in broadcast Storer 25,421,000 21.122.000 20.3% 2.261,000 2.114,000 6.9% BROADCASTING WITH OTHER MAJOR INTERESTS profits, prices John Blair 24.163,000 19,456.000 24.0% 689,000 100,000 5890% Combined Communica- First -quarter rises in earnings tions 46,498,000 29.576.000 57.2% 1,519,000 493.000 208.1% Dun & Bradstreet 145,598,000 133.371,000 9.2% 10.748,000 9.577.000 12.2% revive buyers' interests in stocks; Fuqua 134.145.000 119.041.000 12.6% 2.834.000 (1,585,000) + trend is charted well into 1977 91,916,604 79.951.362 15.0% 8,666,681 6,801,832 27.0% General Tire & Rubber' 389,300.000 354,698.000 9.6% 14.962.000 4.053,000 269.0% Ha rte -Hanks 24.372.000 19,559,000 24.6% 1.903.000 1,460.000 30.3% Broadcast and broadcast -related com- Knight -Ridder 157,200,000 136,300,000 15.3% 9,100.000 4.400,000 106.8% panies are showing record earnings for the Liberty 38,745.000 34,364,000 12.7% 4,294,000 3,058.000 40.4% Media General 45.243.000 40.403,000 11.9% 3,227,000 2,899,000 11.3% first quarter of 1976. "It is a boom time Meredith- 55.629.000 43,473,000 27.9% 3.325.000 1.627,000 104.3% for broadcast stocks," said William Scuter Metromedia 59.389,984 50,424,031 17.8% 5,127,832 1,031,138 397.0% of Merrill Lynch Pierce Fenner & Smith, New York Times 106.700,000 95,500,000 11.7% 2.700,000 3.800.000 -28.9% Rollins "' 55.831.142 52.428.648 6.4% 6.181.230 5,286,013 16.9% New York. "Earnings are going up all over Schering -Plough 220.894.000 199,716,000 10.6% 40,518.000 35,841,000 13.0% the street." Times Mirror 202.203.000 161,515,000 25.1% 9.928,000 6,175,000 60.7% Stock prices, not unexpectedly, have Washington Post 79.960,000 70.668.000 13.1% 3,812,000 1,306,000 191.9% 42.854,000 17.8% 2,643.000 1,743,000 51.6% followed suit. A year ago ABC was trading Womelco 36.368.000 at around 19; last week it was close to CABLECASTING 31 (see "Stock Index," pages 87 and 88). American Television & 10.670.327 8.673.863 23.0% 1,067.976 644.513 66.0% Metromedia, just over 11 a year ago, Communications Cablecom General 5,815.115 5,028,081 15.6% 645.093 370.622 74.0% traded at around 24 last week. Cox Broad- Communications Proper- casting, around 20 a year ago, is up to 32. ties 5.279.836 4,103.115 28.6% 11100251 (312,831) + Broadcasting rose from 7 to 16. Cox Cable 8,693.166 6,651.076 30.7% 823.680 612.327 34.5% LIN Teleprompter 26,135,000 23.012,000 13.5% (1,135000) (1,697.0001 33.1% Mr. Scuter said the market is experienc- Time Inc. 228,798,000 199.667.000 14.6% 10,627,000 8.000.000 32.7% ing a "catch -up." Stocks that have been UA- Columbia 4.969.000 3.954.000 25.6% 511.000 348.000 46.8% United Cable TV " 3,911,000 3,321.000 17.7% (532.000) (670000) 20.8% underpriced are moving toward being Viacom 11,161.000 9,962.000 18.0% 840000 660.000 27.2% "fairly priced." The action is based on re- Vikoa 2,360,000 2,227.000 5.9% 132,000 (151,000) + ports of higher earnings. ABC, reporting a 38% net income jump PROGRAMING for first Columbia Pictures 76,511,000 84,123,000 -9.1% 956,000 1,174,000 -18.8% the quarter, and Metromedia, Disney 139,502,000 120,197,000 16.0% 18,029,000 14,201,000 27.0% which showed a 397% income rise, were Gulf and Western" 816.373,000 642,873.000 26.9% 46,915.000 32.712.000 52.5% cited as examples of strong increases. MCA 217,119.000 175,211.000 23.9% 23.886.000 15,376,000 55.3% MGM" 1.749,000 2,363000 -26.0% 686,000 1,102,000 -37.8% Earnings of broadcast stocks, like ABC, Transamerica 636,613.000 560,020,000 13.7% 25,445,000 16,208.000 56.9% are typically strongest in the second and 20th Century 83.515.000 81.509.000 12.4% (1,585,0001 4,535,000 + fourth quarters, added Mr. Scuter, because Warner 181,975,000 171.289,000 6.2% 15,537,000 14,254,000 9.0% demand for advertising is strongest in the spring and Christmas season. The strong SERVICE Comsat 37.276.000 36.475.000 2.2% 11041,000 12.692,000 -13.1% first quarter of 1976 should guarantee a Marvin Josephson 7,251,200 5.479.000 32.3% 1,010,700 263,700 283.3% better over-all year, he said. Needham. Harper & Steers 8,140,000 6.585.000 23.6% 258.000 (294,000) + A.C. Nielsen 56,428.752 49.291,063 14.5% 4,128,113 3,265,743 26.4% CBS is also 1976 with a first - starting Ogilvy & Mather 24.178.116 21,082,675 14.7% 1.043.436 845,288 23.4% quarter 15% net income gain. David J. J. Walter Thompson 30.757,000 30.080.000 2.2% (702.000) (716.000) + Londoner of Wertheim and Co., New York, predicted CBS would show $4.95 - ELECTRONICS AND MANUFACTURING per-share earnings for 1976 over -all and Conrac 27.626,000 21,009,000 31.4% 1,145,000 753,000 52.0% General Electric 3,267000,000 2.979.100.000 9.7% 135.400.000 74.400.000 82.0% ABC $3.25 per share. ABC reported 99- Harris 130,643,000 123.163,000 6.0% 6.937.000 4,518,000 53.5% cents- per -share earnings for 1975, down International Video 6.155,000 5,711,000 7.8% 162,000 (1.667.000) + from $2.90 per share for 1974. 3M 827900.000 743,200,000 11.4% 68,900,000 53,700,000 28.3% RCA 1,256.500,000 1,090.300,000 15.2% 34,300.000 17.000.000 101.7% Next year (1977) should be even better Rockwell International 1.305.900,000 1.199,700.000 8.8% 29.100.000 19.000.000 54.7% for the two networks, said Mr. Londoner, Zenith 223.100.000 191,900,000 144% 7,700,000 5,200,000 48.0% since they will be able to lock in a substan- tial part of their sales at a very profitable +- Change too great to be meaningful. level, with on ratings -First quarter takes in months both in calendar year 1975 and 1976. prices based solid -First three months of calendar year 1975 make up company's fiscal second quarter and advertising positions . -First three months 01 calendar year 1975 make up company's fiscal third quarter NBC's parent company, RCA, showed a

Broadcasting May 17 1976 21 101.7% increase in 1976 first -quarter in- come over the first three months in 1975 -a year that over -all resulted in a In Brief $3.3- million income drop for RCA (BROADCASTING, May 10). Internal poll of House members indicates majority disagreeing with Rules Robert Beck of State Street Research Committee's rejection of plan to allow broadcasting of floor proceedings. and Co., Boston, predicted Management Telephone canvass was conducted on order of Representative Claude Pepper that "superb results" in this year's first (D- Fla.). About 350 members responded, two -thirds approving broadcasts. quarter for broadcast companies in general will continue into 1977. Retail advertising President Ford asked Congress last week for legislation reforming regula- has been strong, he said, as advertisers tion of private businesses over next four years. Overhaul of communications have seen the power of TV and the ease of regulation would come up in 1980. White House work on cable TV de- regulation going into it through such innovations as plan will continue in meantime, however, under direction of Paul MacAvoy, chair- the minicamera. man of task force on regulatory reform. National spot advertising, which will probably jump 15 -17% this year, according At American Association of Advertising Agencies convention day after President to Mr. Beck's estimates, will not sustain sent up de- regulation plan, Representative John E. Moss (D- Calif.) expressed percentage gains of that magnitude in hope that self -regulation would in time assume some functions now performed 1977, he said, but will still be significant at by government regulation, but he wasn't specific. At same AAAA session, Senator 8 -10 %. Local advertising which should do Abraham Ribicoff (D- Conn.) said Ford plan was similar to legislation already in- even better than national spot this year, ac- troduced by Senators Charles Percy (R -III.) and Robert C. Byrd (D- W.Va.) and cording to Mr. Beck, should be up again, that it stood no chance of action this year. (For other AAAA news, see page 42.) by as much as 12%, next year, he said. Benjamin L. Mr. Beck predicted all three networks FCC Commissioner Hooks continued to criticize networks last week for refusal to sell half hour of prime time to Republican presidential hopeful will see revenue increases of 13% or better with income gains even higher. ABC will Ronald Reagan when he wanted national exposure to restore flagging campaign lead with about 20% net income gains for (although NBC eventually did). Commissioner told Washington Press Club that 1976, he estimated, with CBS a "little networks' performance is reason to treat skeptically protestations of network of- less" and NBC probably last. ficials that, if freed from regulation, they will be generous in discharging public Mr. Beck also said that "group broad- interest obligations. He referred to networks as "power brokers" and said casting is going through the roof," point- he is "tilting heavily" toward support of National Citizens Committee for Broad- ing to Metromedia as an outstanding casting's proposal to FCC requiring networks or stations to air at least one hour recovery from a soft 1975. of public affairs in prime time each week. Commissioner also sought to de- Harvey Sandler, with Goldman -Sachs & fend Chairman Richard E. Wiley against charges of abuse of power in calling in Co., New York, characterized the station network chiefs for talks that led to formulation of family viewing. Mr. Hooks said business as "unbelievable and fantastic." that, in same place, he might have called them in to say they were not being fair The industry has never seen earnings as to minorities and women in employment practices. Later, he explained that was they are today, he said. Mr. Sandler esti- hypothetical example of action that would attract support of individuals now cri- mated a 20 -25% increase in revenues for ticizing chairman. station owners this quarter and a 30 -35% earnings jump. And the second quarter Booth Newspapers, Ann Arbor, Mich., confirms reports it has discussed merger will see stations starting out even more possibilities with several companies, including Capital Cities Communica- strongly, he added. Mr. Sandler predicted tions, which has offered more than $45 per share (about $220 million). revenues in the second quarter would be President Ford was to run gantlet of radio and TV interviews as he cam- in 25% excess of over the previous year paigned through Michigan over weekend. WwJ -Tv Detroit was to interview him in with earnings 40 -60% over last year. Flint before he boarded train Saturday; then, he was scheduled for 10 minutes An example of the gains this quarter each with WJBK -TV Detroit, WJIM -TV Lansing, wKZO -TV Kalamazoo and wlr.x -ry pointed by Mr. was out Sandler, Onondaga. Sunday, in Grand Rapids, his home town, President was to do 10- Metromedia, which has reported earnings minute interviews with WOTV(TV) and WZZM -TV and with WGN -TV Chicago. He was per share jumped 61 cents, up from 16 cents, and not including gains from the also to give interviews to some 60 radio stations in two groups. Before leaving for sale of an outdoor advertising concern. Michigan, President was interviewed in White House by wxrz -ry Detroit and, in Total net income for the company, includ- separate sessions, by three Scripps- Howard stations- wcPO -TV , ing nonbroadcast concerns and the profits wEwS -TV Cleveland and WMC -TV Memphis. made from the sale of the advertising firm, Emilio Milian (below), news director of WOBA(AM) Miami, was victim of bomb showed a 397% increase from last year's planted in station vehicle April 30, presumably in reprisal for editorials criticizing first quarter. terrorism in Cuban community. He lost both legs (story page 59). Other dramatic increases in the station business were pointed out by Mr. Sandler. LIN Broadcasting reported almost triple earnings over last year (earnings per share jumped from 12 to 30 cents). Combined Communications more than doubled its earnings per share, to 26 cents. Capital Cities, one of the "least leveraged" broad- cast station stocks, according to Mr. Sandler, experienced a healthy 35.9% in- crease in net income in the first quarter to $6,848,000. A "record year" in 1976 for Cox Broad- casting Corp., Atlanta, was projected last week by Clifford M. Kirtland Jr., presi- dent, who also painted a bright picture for the broadcasting in general. Speaking before the New York Society of Security Analysts, Mr. Kirtland pre-

Broadcasting May 17 1976 22 dieted a 21% increase in second- quarter revenues over the $30.3 million of the same period last year. He also said net in- come would be up 45 -50%, at about $1.15 per share. It was $4.6 million and 78 cents per share in April -June 1975. Mr. Kirtland also reported that Cox radio properties have been experiencing the same over -all increases as television. While noting that broadcast operations accounted for 62% of Cox revenues and 67% of pre -tax profits in 1975, Mr. Kirt- land also gave cable its due. He said that Ockershausen Bernhard the growth rate goal of 15% yearly for Cox Cable Communications, a 56.2% -owned Richard Stakes, president of Evening Star Broadcasting Co. (WMAL-AM-FM-TV affiliate, has proved realistic. Washington, WLVA -AM -TV Lynchburg, Va., and wcivnv) Charleston, S.C.), named "Being in both businesses, we are con- president and chief executive officer of co -owned The Washington Star. vinced that broadcasting and cable televi- Andrew Ockershausen, who's been VP of broadcast company and is former sion can be economically viable and com- chairman of joint boards of National Association of Broadcasters, becomes ex- plementary," he said, "We intend to keep ecutive vice president and chief operating officer of broadcasting. Appointments a high profile in cable television" Over -all, were announced by Joseph Allbritton, publisher of newspaper and chairman Mr. Kirtland said, Cox shareholders' and president of Washington Star Communications Inc., parent corporation. In equity stood at $104.5 million in 1975 and other changes: Robert L. Nelson, senior vice president and treasurer of Star, had risen 87% over the past five years. was elected executive vice president of Washington Star Communications Inc., Cable television stocks also exhibited and Berl Bernhard, general counsel for Stan has been named general counsel high growth rates for the first quarter of for broadcasting company. His firm- Verner, Lipfert, Bernhard, McPherson & 1976, with the difference for some a tran- Alexander -was named counsel for broadcasting company, succeeding Hogan sition from red ink to black. James Birney & Hartson. Actions follow series of corporate rearrangements (see page 33). of the Wall Street firm of Furman Selz Mager Dietz & Birney characterized cable National Cable Television Association and National As- stocks as showing a "generally fair year - sociation of Broadcasters, both under pressure to to -year improvement" resulting from work out affirmative action employment plans, higher subscriber numbers, reduced are hiring blacks to fill key posts. Effective June 7, building expenses, effective rate increases Robert L. Johnson (at left), press aide to District of and additional saturation. Pay cable is Columbia's congressional delegate, Walter Fauntroy, beginning to make a contribution, he said, will become NCTA's vice president for subscription but so far it has been "minimal." cablecasting (with budget of around $100,000). NAB is Dennis Leibowitz, with E.F. Hutton, on verge of hiring Belva Brissett, staff assistant on New York, believes it will take more than Senate Intelligence Committee, to be lobbyist in one thing to open up the skies for cable government relations department. NAB executive com- TV; he feels the industry has not yet fully mittee has approved affirmative action plan. recovered. But over -all, he continued, the industry "looks very attractive." Cable CBS board of directors has authorized purchase by company of up to 250,000 stock prices have gone up tremendously shares of its common stock in open market for replacement of current treas- over the last year, said Mr. Leibowitz - ury shares issued for employe benefit plans or other purposes. but, as they were severely depressed, that wasn't too hard to do. Cable stock prices National Association of Broadcasters radio code board last week reaffirmed pro- are still reasonable today, he added, com- vision requiring broadcasters to make "good faith" determination about ac- pared to the runaway days of 1972. Multi- ceptability of record lyrics. It also adopted guidelines urging restrained and ples range from eight to 15, Mr. Leibowitz responsible advertising of beer and wine, agreed that old people are among explained- again, reasonable compared to those to whom broadcasters should extend special sensitivity in depictions. It the selling prices of 1972. affirmed code authority staff's rejection of cigarette paper advertising. Carole Lewis Anderson of Paine, Web- Producers of Midnight Blue said Friday New York Civil Liberties Union would ber, Jackson & Curtis, New York, sug- seek injunction against Manhattan Cable's suspension of erotic series on leased gested that the cost of going to pay is channel. Cable system, owned by Time Inc., suspended show for "exhibit[ing) a "substantially greater" than many cable regular pattern of flouting governmental regulations related to obscenity." operators projected. It is not the technical costs associated with delivering pay -TV In what was probably his last speech as acting director of Office of Telecom- channels that emerged as the hidden fac- munications Policy, Eger on Friday lashed out at what he sees as John tor, she said, but the greater marketing He government infringement of broadcasters' First Amendment rights. costs associated with finding the right pay expressed concern about government "overriding" broadcasters' judgment, package. Nevertheless Ms. Anderson codifying ascertainment procedures, prohibiting cigarette advertising, attempt- believes pay cable will offer much greater ing to codify program percentage requirements and establishing prime -time ac- profitability in the long term. "The out- cess rule. Those actions, as well as FCC's case -by -case application of fairness come of the introduction of pay cable can doctrine, court decisions requiring hearings on program format changes and only be positive in contributing to government's concern with program content, including sex and violence on revenues and income over the next two or television, "add up to a warning" that First Amendment is in danger. He spoke three years," she said. in Huron. Mr. has before Ohio Association of Broadcasters Eger, who spent five Ms. Anderson preferred to characterize years at FCC and OTP, conceded he had been part of apparatus of which he is the cable industry in groups. The two now critical. He is expected to make way for Thomas Houser, former FCC com- largest system operators- Teleprompter missioner whose appointment as director is expected in matter of weeks. Corp. and Telecommunications Inc. (which has not yet reported results for

Broadcasting May 17 1978 23 1976) -have managed to cut losses that for cable TV. were mostly due to overexpansion and As does the Senate bill, this newest pro- over utilization of outside financing years New wrinkle posal would give cable systems a com- earlier, she said. pulsory license -that is, the right to use American Television & Communica- dramatic, literary, music and art works tions and Cox Cable Communications on cable without having to negotiate clearance with were characterized by Ms. Anderson as each author, composer or artist with a "high growth" stocks that have slowed copyright copyright claim. Instead, the system their cost outlays and started to reap the operators would pay a single fee every six benefits of marginal profitability. She pro- Revised Section 111 produced months to the register of copyrights, jected a 30 -35% income rise for Cox Cable for mark -up by Judiciary whose job it would be to distribute the this year and a 75 -80% income rise for subcommittee; cable and money to the copyright holders. ATC. The differences come from construc- movie interests generally But the new plan radically alters the way tion and turn -on schedules, she explained. favorable, broadcasters the royalty fee is computed. Instead of Viacom and UA- Columbia Cablevision disposed to oppose charging systems a flat percentage of their are examples of what Ms. Anderson terms total revenues, as the Senate version does, "more mature stocks in terms of their A new cable copyright proposal surfaced it would base cable royalty payment on the growth rates." last week before the House Judiciary sub- number of distant signals systems carry. Vikoa exhibited a turnaround this first committee currently marking up the The subcommittee staff reported that the quarter as it rose above the red -ink line for copyright revision bill. Cable interests im- new plan would yield about $200,000 less the first time since 1972. A first- quarter mediately welcomed it; the National Asso- in cable royalties than the Senate plan loss of $151,000 for 1975 was transformed ciation of Broadcasters set out to kill it. would -about $8.5 million. into a profit of $132,000 for the first three The new proposal was written by the The subcommittee put off the decision months of this year. Since its last -year subcommittee staff and Register of on a second critical provision that is first -quarter report Vikoa sold five systems Copyrights Barbara Ringer at the request designed to limit a cable system's ability to that accounted for about 10,000 subscri- of Subcommittee Chairman Robert alter broadcast programs and commercials. bers. Nevertheless Vikoa now counts Kastenmeier (D- Wis.). It clings closely to This is the provision that provoked NAB's 85,600 subscribers compared to 88,500 the proposal put forth jointly by the Na- pledge to stand and fight. In the new draft subscribers before the systems were sold. tional Cable Television Association and language, as in the NCTA -MPAA agree- Warner Cable Corp., a subsidiary of the Motion Picture Association of ment, a cable system is prohibited from Warner Communications, reported first - America (BROADCASTING, May 10). It in- substituting its own commercials before, quarter pre -tax income of $1,032,000, a corporates virtually none of NAB's sug- during and after a broadcast program. 14 -fold increase over the corresponding gestions (BROADCASTING, April 19). Penalty for violating that provision would period for 1975. In all of 1975 its pre -tax Intended as a substitute for the cable be loss of its compulsory license for that income was under $2 million. section in the Senate -passed bill, S.22, and program. Programing stocks showed mixed as a working draft for the Kastenmeier Such a program -by- program restriction results for the first three months of 1976. subcommittee to act on, the new proposal is not good enough for NAB, which wants MCA's income was up 55.3 %; Gulf & was unfurled at a markup session Thurs- a flat ban on all commercial substitution Western showed a 52.5% income jump day, just two days after private copyright by cables. Without it, insists Mr. Zeifang, (for its second fiscal quarter) and Disney negotiations between the broadcasters and cable systems will be able to alternate two reported a 27% income gain. Columbia NCTA -MPAA collapsed completely. Both hats -one for when they want to be Pictures reported an income drop of 18.6% sides blamed the other for the breakdown. cablecasters, retransmitting programs in- for the first three months and MGM They will not get together again. "That's tact, the other when they want to be showed a 37.8% income drop for the first through. We tried. That's over;' said "quasi- broadcasters," negotiating for pro- three months of this year. (its second fiscal NAB's executive vice president, Donald grams on their own and selling them inde- quarter). Zeifang. pendently. Electronics and manufacturing firms The focus now is on the Kastenmeier NAB's sole reason for involving itself showed some large gains for early 1976, subcommittee, which must act as arbiter in copyright legislation is to insure that the but broadcasting's particular role in those of conflicting private interests. The panel door is not opened for cable TV to com- gains is more diffused because of multiple is proceeding cautiously and is not likely to pete with broadcasters for broadcast pro- product lines. General Electric reported an adopt any provisions that have not already duct, audience and commercial revenues. 82% income gain; Harris Corp. showed a been thoroughly commented on by the in- In the substitution provision, that concern 53.5% income gain (its third fiscal terested industries. At the session Thurs- comes to the fore. NAB is convinced that quarter); Rockwell International reported day it made some tentative decisions, in- if enforcement against commercial a 54.7% income gain; Zenith reported a cluding accepting the NCTA -MPAA for- substitution is on a per-program basis, ca- 48% income gain. mula for figuring copyright royalty rates ble systems will not hesitate to give up their compulsory licenses whenever they can negotiate more lucrative arrangements for isolated programs, particularly sports programs and movies. Representative Torbert Macdonald (D- Mass.), 58, lay in Mr. Zeifang said NAB will attempt to suburban Washington's Bethesda Naval hospital Friday, much have the cable section killed if the current improved from earlier in the week, when doctors, family and substitution wording is not altered. aides presumed he was dying. Mr. Macdonald, until three NAB is having little luck all around. In weeks ago chairman of the House Communications Subcom- its negotiations with NCTA and MPAA, mittee, entered the hospital May 9 in what was described as a NAB put forth six points it wanted in- coma -like condition brought on by internal bleeding. Waking cluded along with the MPAA -NCTA plan. briefly on Monday, he asked for the removal of intravenous Only one, the right of broadcasters to sue tubes and a stomach pump that he believed were keeping him cable operators for copyright infringe- alive. That was done. Then, contrary to indications, the con- ment, is reflected in the draft before the gressman improved; on Wednesday his listed condition was subcommittee now, and it was put there changed from very serious to serious. Spokesmen remained months ago by the Senate. pessimistic about Mr. Macdonald's chances for recovery. His But all is not roses for the other two as- wife, Phyllis, and four children were among family members at sociations in the newest draft, either. his side during the week. The illness has never been ex- MPAA, particularly, is disturbed by a few plained. of the new provisions. One completely

Broadcasting May 17 1976 24 new provision -it was never even dis- talks that network and NAB executives cussed in the Senate -would extend the engaged in with FCC Chairman Richard E. compulsory license to cable signals im- Judge Ferguson Wiley before formulating the family view- ported from Canada and Mexico. That ing concept. These talks are a major factor would mean, for one thing, that some offers bargain in the plaintiffs' contention that family American cable royalties would go to those viewing -in which the first two hours of two countries. But aside from that, MPAA in family viewing prime time are reserved for programing objects because it would rather American suitable for the entire family- constitutes cable systems were not encouraged to pick Whether plaintiffs and defendants a violation of the First Amendment. up foreign TV stations. will agree to it is not yet known; But some reported provisions do pro- MPAA dislikes another new proposal plan would prohibit meeting of vide surprises, and one seems almost that would in effect stretch an exemption FCC with networks, return 'All in bizarre. Under it CBS would consider from the regular fee schedule for small the Family' to family time period, returning All in the Family to a time systems. An amendment added to the provide for meetings with period before 9 p.m. CBS's decision to public and Senate bill, the so- called Hathaway creative community; move the program out if its 8 p.m. Satur- amendment, would give a considerable case could be settled by day slot last year has been cited by the break to systems with annual revenues of agreement Tuesday plaintiffs as a prime example of the kind of less than $160,000. Under the new draft a improper influence they say family view- somewhat diluted version of the same The platoon of lawyers involved in the ing brings to bear on programing deci- favor would be extended to stations with family viewing suit will reassemble in the sions. Returning All in the Family to what above $160,000 up to $320,000 annual courtroom of U.S. District Judge Warren is now family time would, presumably, in- revenues. The top -25 multiple systems ca- Ferguson in Los Angeles tomorrow morn- dicate network freedom. It's understood ble operators could not qualify for this ex- ing (May 18). When the day is out, they, that the statement calls on the other net- tended part of small system exemption. their clients and the judge should have a works not to oppose the rescheduling of MPAA opposes the addition to the good idea of whether the trial of the First the program. Hathaway amendment because it would Amendment phase of the case can be ter- (Judge Ferguson made no reference to decrease the copyright royalty pool, from minated. Late last week, there were no the antitrust suit in which Tandem Pro- which motion picture interests would firm predictions. ductions is seeking $10 million damages draw, by from $250,000 to $400,000. NAB Actually, the first sign of a break could because CBS rescheduled its All in the dislikes the provision, too, because it and emerge some time today in Los Angeles, Family out of family viewing time. Trial of the Hathaway amendment would give where, it seemed likely, lawyers for both that suit is scheduled to follow the present special treatment to about 83% of all cable sides would meet to exchange views one on the First Amendment issue. How- systems, by NAB's figures. "Now that's a before going into court. Indications are ever, some lawyers feel that if CBS moved Christmas tree," Mr. Zeifang said. that both sides are interested in a settle- All in the Family back into family viewing But the new addition is welcomed by the ment of the case, which has been in court time, Tandem's ability to collect damages Community Antenna TV Association, for five weeks -but that what the FCC per- would be weakened.) which complained loudly that the NCTA- ceives to be its obligations and respon- Another surprise proposal is said to sug- MPAA plan would have medium size ca- sibilities may present a major obstacle. gest that the networks and stations hold ble systems paying more in copyright There have been a number of surprises meetings at which members of the public royalties than would the Senate plan. already, however. and the creative community could offer Among other new provisions in the Judge Ferguson provided one last week suggestions on programing. This appears draft of the cable copyright section is one when he circulated among the parties a to reflect the position of citizen groups that that recognizes the copyright interests of proposed statement of principles -his sug- are in the case as friends of the court -the sports owners. The draft would direct each gestion for a basis of settlement of the suit National Citizens Committee for Broad- cable system to report to the register of that was brought by Hollywood writers, ac- casting and Action for Children's Televi- copyrights all programs it substitutes tors and producers and is aimed at lifting sion -that the public should have been voluntarily on its signal. The provision was the restrictions imposed on programing by permitted to participate in the process that added at the urging of sports interests that the family viewing concept. led to the family viewing plan. wanted to make certain their copyright The judge startled lawyers and witnesses One provision would make it clear that, claims would be recorded when their pro- alike two weeks ago, when he stopped the regardless of the strictures of the NAB grams are "cherry- picked" in that man- trial during the cross- examination of CBS code -which now embodies family view- ner. President Arthur Taylor and directed the ing as a provision -stations could carry Under the new fee structure, each cable attorneys to attempt to reach an out -of- any programing they choose. (They may system would pay percentages of gross court settlement. He indicated he had do so now, if they resign from the code.) receipts only on distant signals: 0.6% on heard all he needed to know. Although the two sides have yet to dis- the first signal, 0.425% on the second, Neither the lawyers for the Hollywood cuss the judge's proposals -or any coun- third and fourth signals, and 0.2% on ev- plaintiffs nor those for the defendants - terproposals of their own -some obser- ery additional signal beyond four. Every the three networks, the National Associ- vers feel that the attitude of the plaintiffs system would pay 0.6% of its gross receipts ation of Broadcasters, and the FCC - toward Judge Ferguson's proposal is criti- for the privilege of carrying distant signals, would comment on the judge's proposal, cal; the broadcasters' position, the feeling regardless of whether they actually do so other than to say a settlement would be is, is closer to that expressed in the state- now. welcomed. However, the plaintiffs and the ment. There were signs last week that the Those copyright rates would be all but defendants were understood to be working plaintiffs were not unhappy with the cemented in the new draft. The royalty tri- on counterproposals of their own; ap- judge's statement. bunal, a special panel established in the parently none of the parties is prepared Attorneys for the networks, the NAB Senate bill to revise royalty fees simply to embrace the judge's proposal. and the FCC met in New York on Thurs- periodically, would meet every five years As pieced together from various day, and did not reach agreement on a under the new plan, but could only tamper sources, his statement contains at least common front. And although there are with cable fees to make adjustments for in- one provision that surprised no one -it some differences among the networks, the flation and deflation or for radical changes would bind network executives to refrain main problem appears to the FCC. in cable subscriber rates. A special review from talking to FCC officials about pro- For on the matter of industry-FCC talks by the royalty tribunal, regardless of graming matters. Judge Ferguson, before on programing, the commission is known whether five years has passed, would be suspending the trial two weeks ago, indi- to be reluctant to refrain forever from such "triggered" if the FCC changes its syndi- cated that if he were to issue an injunction, talks -and Judge Ferguson, in his discus- cated exclusivity rules, and if the FCC as requested by the plaintiffs, it probably sion of settlement possibilities, recognized rules to permit additional distant signals. would not go beyond barring the kind of that might well be the case.

Broadcasting May 17 1976 25 Media Little oversight goes long way In one -day hearing FCC is grilled on family viewing, equal time, and pets Ma MOSS other of congressmen CHAIRMAN FCC Chairman Richard Wiley's chief regret about his role in the events that resulted in TV's family viewing period is the "abuse" that has since been heaped on him from some public officials and pri- vate citizens. Recalling the meetings he had in his of- fice with network officials that led to the industry's adoption of family viewing, Mr. Wiley said last week: "If any public official tries to act like this in the public interest and takes the abuse I've taken, he'd have to be out of his mind to do something like that again." Having said that, however, Mr. Wiley added: "If I had to do it over again, I would do so." Family viewing was the subject of some intense questioning during FCC oversight hearings last Monday before Representa- tive John Moss's (D- Calif.) Oversight and Investigations Subcommittee, a hearing that ranged across a variety of com- munications issues. The chief inquisitor on family viewing was Representative Henry Waxman (D- Calif.), an ally of the Hollywood writers, actors and producers whose suit against family viewing may be settled by agreement between the parties (BROADCASTING, May 10; also see "Top of the Week "). Mr. Waxman's district in- cludes part of Hollywood. The bulk of Mr. Waxman's criticism FCC on congressional carpet. Representative John Moss's (0- Call.) Oversight and In- Monday was that Mr. Wiley's talks with vestigations Subcommittee of the House Commerce Committee called the FCC up for an the network heads were shielded from overview last Monday and Friday (May 10 and 14). Among the principal inquisitors: Mr. public view and participation, and even ap- Moss and Henry Waxman (D- Calif.), who faulted the FCC for its role in the family viewing parently from the other members of the decision; Andrew Maguire (D- N.Y.), who criticized its failure to relocate a New York VHF to commission, none of whom attended the his home state, and James Collins (R- Tex.), who disagreed with the ruling that WGN -AM -Tv meetings. Chicago had to sell 30- and 60- second time units to the Ford campaign. Defending their None of the six commissioner's present actions (lower picture) were (I to r) Commissioners Abbott Washburn, James H. Quello, at the hearing (Charlotte Reid was ill) Benjamin Hooks, Richard Wiley (the chairman), Robert E. Lee and Glen O. Robinson. would criticize Mr. Wiley's actions, how- ever. "We all supported the chairman's ac- tions in this case," Commissioner James CBS President Arthur Taylor and others at pieces and run on successive evening news Quello said. Commissioner Abbott the family viewing trial in Los Angeles to shows the week before the Florida primary Washburn told Mr. Waxman: "It seemed back his claim that the FCC coerced no obligated the station to make like time perfectly proper to me as a new commis- one. available to Mr. Reagan. The commission sioner that the chairman should be doing Mr. Moss concluded that his subcom- ruled, however, that the segments were ex- this." He recalled that Appropriations mittee will have to set aside time later for empt from equal time because they were Committees in both the House and hearings specifically on family viewing. news interviews. Senate, the committees that control the Mr. Wiley protested that, saying family The decision, Mr. Moss said, was an commission's funds, had threatened the viewing is strictly an industry problem. "outrageous abuse of the commission's FCC if it didn't take some action against The commissioners were also attacked discretion ... It says in effect that a station violence on TV. Mr. Moss, however, waved by the subcommittee members for their can be as partisan as it wants as long as it off that argument, saying: "I don't find most recent rulings affecting political -can- presents it in a news program." their threats overly disturbing. I've heard didate access to the airwaves. "I think the Mr. Wiley said he was "not particularly them do that over the years." commission erred, and erred to the disser- pleased with it myself," but that the com- In his questioning, Mr. Waxman inti- vice of the public," said Mr. Moss about mission could have acted no other way mated that Mr, Wiley used the FCC's con- the commission's decision against the under the law. trol over the networks' TV licenses to Ronald Reagan campaign in an equal -time Representative James Collins (R -Tex.) force the networks to meet with him, a cir- complaint involving wctcT(TV) Miami. The faulted the commission for another deci- cumstance Mr. Waxman said he found Reagan people argued that a 30- minute sion in which the FCC ruled that WGN -AM- "shocking." But Mr. Wiley denied the television interview by the station with Tv Chicago had to sell President Ford's charge, citing "sworn testimony" from President Ford that was chopped into five campaign time in units of 30 or 60 sec-

Broadcasting May 17 1976 28 onds. The stations previously had a policy gressively to develop effective consumer of refusing to sell time for political participation in its proceedings." He favors If they left out the messages in less than five -minute periods. funding public participants in FCC pro- material for tomorrow's Mr. Collins supports that policy. "In five ceedings. big meeting... minutes you can't get away with half- Mr. Moss also urged stronger FCC truths and innuendo. You have to deal enforcement of equal employment with facts." he said. guidelines. "The employment practices of Commissioner Quello defended the the broadcasting industry in this respect FCC decision, however, saying it permits can only be characterized as inadequate," candidates to run their campaigns the way he said. It is a situation he finds particu- they want. larly insidious because "unfair hiring Representative Waxman expressed dis- practices may be subtly reflected in pro- pleasure with three other commission rul- graming decisions and thus affect the at- ings: one exempting candidate debates titudes of millions of Americans ?' from equal time, one exempting press con- Representative James Scheurer (D- ferences from equal time and the one N.Y.) urged the commission to find out which said Ronald Reagan's old movies what TV and radio services are available or trigger equal time for his opponent. The being developed for the elderly. He said three "add up to a very strange system, in the telephone, radio and TV are the my mind," he said. "lifeline for the elderly." Representative Moss concluded that "in this presidential election year ... the com- mission has failed to assume its respon- sibility in this area [insuring that candi- dates get "reasonable access" to TV and radio], and several presidential candidates First step have had difficulty in conveying their you can have it tonight. message to the American people as a or last in Tell them to get it result ?' on American's Priority Representative Andrew Maguire (D- NAB reform? N.J.) had another bone to pick with the Parcel Service. commission: its pending inquiry into im- Fact -Finding Committee puts four proving VHF service to his home state of long -term recommendations, five New Jersey. Mr. Maguire said he disagreed short termers before executive with the commission's rejection of a pro- committee; overview by outside posal to relocate a station in New York to consultant vetoed immediately; Trenton, N.J. He questioned the commis- suggestion for new administrator sion's assertion that moving the station survives, although criticism of would be a "risky gamble" commercially Wasilewski is avoided; full and suggested that the commission did not board will have chance in June have adequate evidence on which to base that judgment. The commission should The executive committee of the National have ordered a formal, independent eco- Association of Broadcasters last week ac- nomic study in the case, Mr. Maguire said. cepted for study a set of recommendations Despite Mr. Wiley's assurances that to improve NAB's operation. Product of "we are concerned about getting some the NAB board's "Fact- Finding and good public service in New Jersey," Mr. Review Committee :' the suggestions in- Maguire is pessimistic about New Jersey's clude consideration of splitting NAB into chances of getting good VHF service any separate radio and TV operations and of time soon. "I'll bet we end up with a cou- constructing a "management by objective ple of mobile crews running around the plan" for the association. state. Ten years from now we'll be right The Fact -Finding Committee led by back here." Responded Mr. Wiley, "You Donald Jones of KFtz(AM) Fond du Lac, If it weighs 50 pounds or less and can denigrate every effort we've made, but Wis., met with the executive committee in measures no more than 90 inches in this is a sincere effort. I don't think we can Washington last Tuesday for roughly two length, width, and height, American say anything to you." be satisfy and a half hours. The importance to at- can get it from here to there in hours. The subcommittee touched on a half - tached to the resulting pronouncement Just get it to an American airport dozen other issues, many relating to was in question. The original chairman, telephone service and citizens band radio: now secretary, of the fact -finding group, ticket counter and its on its way. Chairman Wiley, asked about George Brooks of KCUE -AM -FM Red Wing, Yes...American can arrange to pick progress at the commission on a draft of Minn., concluded that Tuesday "was a sig- up and deliver. cable TV legislation, said there is no bill nal occurrence in the life of NAB." But yet. He added, "What we want to do [in another member of the committee, Bill AmerlcanAirlines Freight System cable regulation] can be done with our ex- Sims of KOJO(AM)- KIOZ(FM) Laramie, 633 Third Avenue, New York, N.Y. 10017 U.S .A. isting authority." Wyo., downplayed the recommendations, Mr. Wiley praised the FCC's regional calling them "housekeeping" suggestions. meetings saying they have succeeded in Mr. Jones concurred in Mr. Sims's bringing the commission closer to the evaluation. "We have a good foundation" average citizen. "Maybe the average at NAB, he said. "We don't want to tear Get it on screamer:' Commissioner Glen Robinson anything down and rebuild it. We just want corrected. "I would hate to think the kinds to do some interior decorating." of people who show up at those meetings Whatever the characterization, the ex- American are the average citizens," Mr. Robinson ecutive committee treated the recommen- AMERICAN'S said. dations with extreme caution, evidenced Representative Moss charged that the by the fact that the news release sum- PRIORITY PARCEL commission "has refused to move ag- marizing them was drafted by the chair- SERVICE

Broadcasting May 17 1976 27 * ODDS AR E 2T01 H E'LL N EVER SPE N D A DAY I N JAIL.

Storer stations are concerned support editorially and in pro- the measure passed. In a letter to and are doing something gramming to crime -fighting efforts. WJBK -TV, he stated: about it. One case in point was "I want to thank you for the tre- WJBK-TV, Detroit, this past mendous combined effort you put Robbery up 14 %. Burglary up January. Legislation was intro- forth to insure the passage of 17 %. Forcible rape up 9 %. duced in the Michigan Senate H.B. 5073. Your effortsorts aroused Aggravated assault up 9 %. calling for mandatory two -year the citizens to call and write their Murder up 5% . prison terms for anyone convicted legislators in unprecedented num- According to figures released of using a handgun in the com- bers. Hopefully, this taste of by the FBI in 1975, crime took the mission of a felony. success will cause people to in- biggest jump in 45 years. And The bill was overwhelmingly crease their efforts to contact their every indication is that the trend passed by the State House, but representatives." is continuing. faced serious roadblocks in the And this is typical of the deep Especially frustrating to law Senate. An attempt to bury the bill involvement in the affairs of their enforcement officials is the number in committee was barely beaten communities by all Storer Stations. of handguns and their easy down by an 18 -13 vote. As we see it, the more effec- availability. Knowing a final decision was tive we are in our communities, the Also infuriating is the fact near, WJBK -TV devoted a series more effective we are for our that 65% of all people convicted of editorials and guest viewpoints advertisers, and the more effective of a felony are placed on proba- on 5 consecutive days that urged we are for ourselves. tion. Many never set foot in a jail. viewers to call or write their State This, in spite of the fact that nearly Senator, demanding approval of Broadcasting that serves. two -thirds of all those arrested for House Bill 5073. "E crimes are repeat offenders. Just four days after the series, Storer Stations feel that this the bill was passed 28 -7! STORER frightening rise in crime in Representative Denis Hertel America must be fought at every who introduced the bill credits STATIONS turn. So, daily, they lend their WJBK -TV exclusively with getting STORER BROADCASTING COMPANY

WAGA -TV Atlanta/WSBK -TV Boston/WJW-TV Cleveland/WJBK -TV Detroit/WITI -TV /KCST -TV Son Diego/WSPD -TV Toledo WJW Cleveland /KGBS Los Angeles/WGBS Miomi/WHN New York/WSPD Toledo man of the assocaition, Wilson Wearn of NAB officers and directors have ample events that occurred since the last board Multimedia Broadcasting, Greenville, creativity, imagination and leadership." meetings. Second it agreed that from now S.C., in cooperation with Mr. Jones. Nor- The short -term recommendations were on the budget report will be scheduled mally such a dispatch would have been primarily two: The radio and TV boards, early in board meetings to insure ample written by the public realtions staff. One perhaps separately, should list in order of time to discuss it. NAB executive reacted as though a bomb priorities NAB goals and objectives for the There was another recommendation had been defused. "This will take care of coming year. A long -term corollary would that could be added to the list of short - it, ' he said, a reference to some heat NAB be to list goals for the next five years. The terms. It is that NAB open its board meet- has taken in recent months from such out- second was that the NAB committee ings to the public. That suggestion was not spoken critics as Mr. Brooks. system be examined with an eye at adding included in the executive committee's In its release the executive committee or eliminating some panels and at giving release, but it was among the Fact -Finding said it accepted for study, "not necessarily directors more involvement in others. Committee ideas discussed Tuesday. ... for adoption," a group of short -term The executive committee adopted two Among the recommendations for long- and long -term recommendations. It re- short -term goals on the spot. It agreed first term considerations are these: (No.1) that jected off the top a suggestion that the that the executive committee should give the executive committee authorize a study NAB should subject itself to an outside a summary report at the beginning of each of how a "management -by- objective" management study. It said: "We feel that semiannual board meeting of all the plan might be incorporated into NAB management; (No.2) that the executive committee "consider whether the NAB staff needs to be augmented in its com- position and alignment in order to meet the needs of the 1980's" 4070,4427, Mr. Jones said there is no intention in this to suggest that NAB staff people should be replaced. Specifically he said, `I would say nothing to demean [NAB Presi- dent] Vincent Wasilewski," whose job he said is "thankless, mean and terrible ... It takes a superhuman effort to try to please all broadcasters." Mr. Jones said that in line with the No.2 long -term recommen- dation, there was a suggestion Tuesday FM that the NAB chairman might become a full -time Washington -based chairman, and another that NAB hire an "adminis- BROADCAST trative assistant" to handle the affairs of the association, freeing the president to handle policy and ceremonial matters. The NAB used to have an executive who fit that bill- Grover Cobb, senior executive 3, 5, 12 and 20 KW vice president, who died March 7, 1975. A third long -term suggestion is that NAB consider creating separate radio and DEPENDABLE, AND EFFICIENT, TV divisions with separate, autonomous WITH INNOVATIVE DESIGN boards. And (No.4), if No. 3 is adopted, FEATURES FOR TODAY'S thought should be given to "streamlin- BROADCASTER ing" the board. There was little controversy in the meet- For Months we've been shipping transmitters -100 alone to the CBC ing Tuesday, according to Mr. Jones. In in Canada. Now we're accepting orders and shipping to U.S. fact, "the recommendations were enthusiastically received by people like broadcasters. Exciting things are happening at CSI! Wilson Wearn," who, he said, has other New design features increase efficiency, provide greater reliability, things beside "housekeeping" matters to occupy his attention. and reduce maintenance. For himself, Mr. Wearn said, "It was Sliding shorting contacts for tuning and loading. All tuning and obviously the objective of the Fact -Find- ing to be con- loading adjustments from front panel. and Review Committee structive and positive. The executive com- Zero bias output stage for stability without neutralization. mittee applauds the spirit in which these discussions took place." Solid state phase lock loop exciters. The committee was put together after meeting in Output power directly adjustable from front panel without changing the January NAB board Key Biscayne, Fla., by Mr. Brooks, and tuning or loading. although a resultant shuffle of member- Low voltage control circuitry for personnel safety. Control relays ship pushed Mr. Jones into the leadership position, most of the suggestions are front panel mounted for easy adjustment and replacement. reflected in the original 16 grievances Mr. Brooks collected and presented at the Florida meeting. The committee will make a final report at the NAB board meetings in Washing- ELECTRONICS INC. ton, June 13 -17, after which it will dis- band. A fourth member of the committee, 2607 RIVER ROAD, CINNAMINSON, N.J. 08077 serving with Messrs. Jones, Brooks and TELEPHONE 609 -786 -1060 TELEX 831679 Sims is Victor Diehm of WAZL(AM)- WVCD(FM) Hazleton, Pa.

Broadcasting May 17 1976 30 MM Announces Its First NON - NETWORK Television Series - Starting This September

'`TI1E LORENZO & HENRiETTA Music Show // (A One Hour Show- Five Times a Week)

Already SOLD to: METROMEDIA GROUP - WNEW -TV Washington, D.C. -WTTG Los Angeles - KTT V. Minneapolis /St. Paul-WTCN -TV Kansas City, Mo.- KMBC- TV Cincinnati, Ohio- WXIX -TV

CONTACT- BUD RIFKIN (213)763 -8411 Ext.1727 and Mr. O'Neil also agreed to set up a creases or bonuses paid to top executives special review committee of General were skimmed off for a political slush RKO's parent Tire's board of directors to conduct an in- fund. dependent investigation of the charges. The proceeds were either deposited in a runs into The findings are to be reported to the SEC bank account labeled the General Tire in six months and will be made public. Good Citizenship Fund or in a wall safe in more difficulty The SEC is not the first government Mr. O'Neil's office. At least $65,000 out agency to learn of alleged improprieties on of a minimum of $80,000 collected be- SEC allegation of payoffs the part of General Tire in its foreign or tween 1968 and 1972 was said to have prompts GT &R and O'Neil to consent domestic operations. Two weeks ago, been given to candidates selected by Mr. to desist order, establishment outgoing Federal Trade Commissioner O'Neil or by others acting under his in- of special review committee Stephen Nye said that agency was looking structions. into charges that the company had violated The alleged illegal payoffs to foreign of- The General Tire & Rubber Co., a con- the antitrust laws in connection with a pay- ficials were said to total "several million glomerate with holdings that include RKO ment made to a Moroccan consultant for dollars of corporate funds," and the SEC General Inc. and its 16 radio and televi- the purpose of blocking Goodyear Tire & said they went to individuals of diverse sion stations, has been caught up in the Rubber Co. from establishing a business ideological and political backgrounds - Securities and Exchange Commission's in Morocco (BROADCASTING, May 3). from leftist Chileans and a "consultant" wide- ranging investigation of illegal cor- And an extensive pleading detailing a in Communist Romania to government porate payoffs. number of the same allegations contained officials and "consultants" in Morocco The SEC last week filed a complaint in in the SEC complaint was filed with the and Mexico. U.S. district court in Washington charging FCC in December by one of two appli- The purposes were said to vary -to ob- General Tire and its president, Michael cants seeking to supplant RKO as licen- tain price increases for General Tire pro- Gerald O'Neil, with a long list of vio- see of channel 7 Boston, now occupied by ducts, to block entry of competition into a lations of federal securities laws, including WNAC -TV. Community Broadcasting of country and to win a contract (in illegal and improper payments" political Boston filed the pleading in support of a Romania) to build a tire plant, among contributions in the U.S., to officials of petition to reopen the record in the hear- them. The complaint also alleged that foreign countries, falsification of corporate ing (BROADCASTING, Dec. 15, 1975). The General Tire paid $150,000 to Saudi Ara- books, and the maintenance of slush commission has not yet acted on that peti- bian financier, Adnan Khashoggi, to get it- funds. tion. self, its subsidiaries and its affiliates And General Tire and Mr. O'Neil The SEC charges concerning corporate removed from the Arab boycott list of agreed to a settlement of the charges. political contributions in this country did those companies dealing with Israel. Without admitting or denying the allega- not identify the alleged recipients. But the The SEC complaint also detailed a pro- tions they consented to the entry of a complaint described a system, said to have cedure General Tire is said to have court order restraining them from the ac- been instituted by Mr. O'Neil in 1968, followed between 1960 and 1970 to gener- tions of which they are accused. GT &R under which a percentage of salary in- ate "at least $3 million" by overbilling "at least four affiliates" in a number of foreign countries. The funds were placed in ac- counts numbered 611, the complaint said, "and were used for various improper pur- poses in Chile, Morocco and other coun- Already sold in markets tries." representing 67.4% Justice stance of total U. S. TV homes on crossownership ncluding again evokes protest from NAB Los Angeles ilwaukee Association contends government Atlanta Sacramento Johnstown /Altoona agency should be defending sätlianapolis Boston Highpoint commission action, instead of attacking it in hopes n Francisco Salinas /Monterey Greensboro of getting more stringent rule ilatlelphia Eugene Winston Sale The National Association of Broadcasters New Orleans Charleston, W. Va. Lubbock is making another attempt to have the Department of Justice removed from the and many more ... U.S. Court of Appeals case in which the FCC's broadcast- newspaper crossowner- ship rule is being challenged. The NAB says the department's attack on the rule is inconsistent with its statutory role to de- fend commission actions. The NAB is no supporter of the rule, which bars the creation of new broadcast - newspaper combinations in the same market and requires the break -up of 16 such combinations that the commission regards as constituting egregious monopoly situations. NAB and a number of broadcasters, newspapers owners and the American Newspaper Publishers As-

Broadcasting May 17 1976 32 sociation are attacking the rule for what it ing rejection of the petition. does. The staff bases its commendation on the The Justice Department, through its policy the commission laid down in the New members join Antitrust Division, and a number of order adopting the crossownership rule. NAB code boards citizen groups are opposing the rule for The commission then specified the what it does not do; the department con- crossownership situations it felt should be For radio, it's Farber, Fritts, tends the commission should require the broken up, and said that, beyond them, it Rubens and CBS Radio's Stuppler; break -up of all television- newspaper would consider designating renewal ap- for TV: Conley is in and Rich crossownership combinations in the same plications for hearing on concentration of replaces Kearl as chairman market. control grounds "only on a showing of NAB initially sought to remove Justice economic monopolization that might war- The National Association of Broadcasters from the case a year ago after the depart- rant actions under the Sherman Antitrust has appointed four radio broadcasters and ment's Antitrust Division petitioned the Act." one TV broadcaster to their respective court to review the rule. NAB said then code boards. that Justice could not represent both a New on the NAB radio code board are petitioner and a respondent -the FCC - Erica Farber of WROR(FM) Boston; Edward in the same proceeding (BROADCASTING, Fritts of WNLA -AM -FM Indianola, Miss., June 9, 1975). Allbritton rearranges and Walter Rubens of KOBE -AM -FM Las The issue was ultimately declared moot way Cruces, N.M. They replace Carl Venters of by the court after Justice failed to file a his cards to clear wPTF(AM)- WQDR(FM) Raleigh, N.C.; petitioner's brief and instead asked that its for sale of stations James Ward of WLAC -AM -FM Nashville, petition for review be dismissed. and the late Jack Timmons of KWKH(AM)- But the department had not withdrawn Perpetual Corp., under new name, KROK(FM) Shreveport, La. for good. On Feb. 17, when the commis- assumes broader holdings There is a change in network representa- sion filed its respondent's brief defending tion on the radio code board. Jack Stuppler the rule against the appeals taken by its cri- The Washington Star Communications of CBS Radio replaces Jack Clements of tics, Justice also filed a "respondent's Inc., whose acquisition by Joseph Allbrit- Mutual Broadcasting System. brief" -but it was that in name only. It at- ton's Perpetual Corp. was approved by the On the TV code review board James tacked the rule as vigorously as any ap- FCC in January, is being reorganized out Conley of Meredith Broadcasting Group, pellant's brief, contending that the corn - of existence. The aim is to simplify the New York, is a new member. Robert Rich, mission failed in its duty to promote eco- corporate structure and to ease some of code board member from KBJR -TV Duluth, nomic competition and that First Amend- the tax bite when Mr. Allbritton sells the Minn., moves up to chairman, replacing ment objectives required the commission WSCI stations he is required to dispose of Wayne Kearl of Harte -Hanks TV, San An- to break up all crossowned television - under the terms of the commission's tonio, who retired from the board. newspaper combinations in the same order. market. Before the reorganization, which has The commission, in its response, said been approved by the FCC, Perpetual the department had erred in its assessment owned 99.2% of WSCI and it owned all of of the diversity and other public interest the stock of Evening Star Broadcasting Co. factors that went into its decision, and That company, in turn, was the licensee of placed "an improper emphasis" on the WMAL- AM -FM -TV Washington and held all role economic competition plays in the of the stock of WLVA Inc., licensee of commission's public interest respon- WLVA -AM -TV Lynchburg, Va., and of First sibilities. The commission also said that, Charleston Corp., licensee of (Tv) to the extent Justice is challenging the Charleston, S.C. KOTV wisdom of the rule rather than showing it When the structural changes are com- is not in accord with the law, the courts pleted, the stock of WLVA Inc. and First Tulsa, "are not the proper forum" for the depart- Charleston, as well as the assets, including ment's arguments. licenses, of WMAL -AM -FM and the stock of Oklahoma Thus, NAB -as did the FCC in a brief Evening Star Broadcasting will be held by replying to Justice's arguments- contends Perpetual. However, there will be a re- that the department is participating in the minder of the old days in Perpetual's new case as a petitioner, not a respondent. name- Washington Star Communications And, NAB said, the arguments it made Inc., of Delaware. Rex last year for removing Justice from the The Evening Star Broadcasting Co. re- case still apply -that Justice's "respon- mains in existence as the owner of WMAL- sibility as counsel for the statutory re- TV. Humbard spondent is to defend and implement the The commission order permitting Mr. FCC's orders not to undermine them." Allbritton to acquire WSCI, required him reaches 67 share NAB also contends that the issue is not to dispose of the stations that would place academic. Those who seek to test the posi- Perpetual in conflict with the crossowner- and is seen tion in the commission's order "are en- ship rules. And the reorganization plan in- titled to a single coherent statement of that dicates he intends to dispose of WMAL-AM- position," it said. "In sports parlance, FM first. By assigning them to what is now by 44,000 petitioners are entitled to face the FCC in a WSCI of Delaware, he has increased their fair contest without being clipped from book value to a point where the taxes that people each week behind by the Department." would be paid on their sale will be The crossownership issue is a live one decreased. not only in court but at the FCC. The com- The application filed with the FCC for missioners this week are expected to con- the assignments and transfers involved Why? sider one of a number of petitions Justice also said the transactions would simplify has filed to deny renewal applications on WSCI of Delaware's task of selling sta- the ground of concentration of control of tions. Their assets, the application said, See back cover broadcast and newspaper holdings. The would be placed at the disposal either of stations are WIBW- AM -FM -TV Topeka, Kan., "first tier subsidiaries" or of the parent and the commission staff is recommend- company itself. Source Arbitron Feb /Mar'76

Broadcasting May 17 1976 33 the staff will check proposals for program- on the timing and substance of the FCC devises ing in two new categories -local and "in- licensee's explanation. formational" (that is, news and public The commission did not put the number new set of affairs) -as well as nonentertainment. in the rule. It said it wanted to permit flex- Commercial television applications pro- ibility in changing circumstances. percentages posing less than 5% local, 5% informa- for TV renewals tional and 10% nonentertainment pro- graming will be referred to the commis- Commission says staff can act on sion. (The programing counted will be be- Changing Hands its own authority in approving tween the hours of 6 a.m. and 12 mid- those applications that promise night.) The only exceptions are UHF sta- Announced 5% local, 5% informational and tions not affiliated with a major network. The followint broadcast station sales were 10% nonentertainment programing The commission said it will consider "in reported last week, subject to FCC ap- the near future" revisions in the delega- proval: The FCC has touched up some of the pro- tions of staff authority regarding commer- WYOO(AM) Richfield, Minn.: Sold by cedures the staff follows in processing cial AM and FM renewal applications. Fairchild Industries Inc. to Radio 980 license renewal applications. Guidelines However, the change dealing with prom- Corp. for $625,00 plus $35,000 noncom - for determing which television renewal ap- ise versus performance will be imple- petition covenant. Seller, publicly traded plications must be referred to the commis- mented immediately for all three services. aero -space manufacturer, also owns sion for review of nonentertainment pro- The change involves a definition of the KLIF(AM) Dallas and, subject to FCC ap- graming have been adopted. And the com- word "substantial " -as in the authority proval, has sold WYOO -FM mission has indicated the kind of "sub- given the staff to determine whether a (BROADCASTING, Feb. 23) and purchased stantial" variation between promise and "substantial" discrepancy between pro- KDTX(FM) Dallas (BROADCASTING, Dec. performance it would expect the staff to mised and delivered programing was 22, 1975). Buyer is subsidiary of Enter- call to its attention. justified in the public interest. The com- tainment Communications Inc. (Joseph At present, the staff operates under mission has acknowledged the licensee's M. Field, principal) which also owns delegated authority to renew licenses of discretion to adjust to changing circums- KBRG(FM) San Francisco, KLEF(FM) AM, FM and television stations that pro- tances while insisting that the information Houston and KTAC -AM -FM Tacoma, Wash. pose in the new license period to devote at in an application be reliable. Wvoo is on 980 khz with 5 kw full time. least 6 %, 8% and 10 %, respectively, of The commission said that "a fairly low Broker: La Rue Media Brokers Inc. their total programing to nonentertain- percentage threshold " -15% in any one ment material. Applications proposing less category or 20% in all categories -would WEIR(AM) Weirton, W.Va.: Sold by than those minimums are referred to the constitute a substantial variation. When it 1430 Corp. to Gilcom Corp. of the Tri- commission. comes upon that kind of discrepancy, the State for $392,000. Seller is owned by Under the new delegation of authority, staff will exercise its discretion in focusing Mone Anathan Jr. (who has 25% interest in KREOIAMI Indio, Calif.), his brother, Robert P., and son, Mone III. Principal in buyer is Edward T. Giller, who also owns WFBG -AM -FM Altoona, Pa. WEIR is on 1430 khz with 1 kw full time. FEATURED BY KOCA(AM) and FM construction per- mit, Kilgore, Tex.: Sold by Radio Kilgore AMERICA'S OUTSTANDING Inc. to Noalmark Broadcasting Corp. for $234,000. Seller is equally owned by MEDIA BROKER Douglas Humble, William Y. Rice, Ewing Adams and Gillett Sheppard, none of whom has other broadcast interests. Buyer is owned by Edwin B. Alderson Jr. and William C. and Theodosia M. Nolan. Messrs. Alderson and Nolan are El Mid Atlantic Dorado, Ark., attorneys. Nolans are also principals in KELD(AMIKEZU(FM) El Dorado and KXOW -AM -FM Hot Springs, Single Station Market Ark. KOCA is on 1240 khz with 1 kw day, 250 w night. FM CP is for 95.9 mhz with 3 kw and antenna 150 feet above average $135,000 terrain. KGUL(AM) Port Lavaca, Tex.: Sold by Underdeveloped but profitable absentee -owned fulltimer Angelo Broadcasting- Telecasting Inc. to with great potential for owner -operator. Combined Dan Andrus for $100,000. Seller is owned opera- by Louis O. Seibert who has no other tion on valuable real estate. Terms available. boradcast interests. Buyer is general man- ager of KVPI -AM -FM Ville Platte, La., and has no other broadcast interests. KGUL is 500 w daytimer on 1560 khz. Brokers: Doubleday Media for buyer, Kelley Asso- ciates Inc. for seller. Approved BIACKBURN&coMPANY,INC. The following transfers of station owner- RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS ship were approved last week by the FCC: KROC -TV Rochester, Minn.: Sold by WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 90212 20006 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. Southern Minnesota Broadcasting Co. to 1725 K Street, N.W. (312) 346 -6460 Suite 510 -(213) 274 -8151 Quincy Newspapers Inc. for $4,250,000. (202) 331 -9270 (404) 892.4855 5.17 Seller is owned by G. David Gentling who J will retain KROC -AM -FM and who owns,

Broadcasting May 17 1976 34 with his son, G. David Jr., KTYD -AM -FM WVLN(AM)- WSEI(FM) Olney, Ill.; WMTL -AM- tions -land mobile and citizens band, for Santa Barbara, Calif. Buyer publishes FM Leitchfield, Ky.; KCLU -AM -FM Rolla, example -the maximum fine for multiple Quincy (Ill.) Herald -Whig and owns 88% Mo.; WSCV(AM)-WSLE(FM) Peterborough, offenses would be raised from $500 to of WGEM -AM -TV Quincy and 100% of N.H.; WKOL(AM) Amsterdam, N.Y.; $5,000. WGEM -FM there and WSJV(TV) Elkhart - WRHY(FM) Starview, Pa.; KNIE(AM) The forfeiture bill (S. 2343) was voted South Bend, Ind. Ownership is in several Cheyenne, Wyo. (see page 75). out of the Senate Commerce Committee family trusts. KROC -TV is NBC affiliate on last week. From there it goes to the Senate channel 10 with 315 kw visual, 46.8 kw floor. It has received no action in the aural and antenna 1,260 feet above Legislation House. average terrain. Another of the bills is one that would wHEN(AM) Syracuse, N.Y.: Sold by sought by FCC permit broadcast translators to originate a Meredith Corp. to Park Broadcasting Inc. makes strides minimal amount of programing and com- for $2 million. Meredith publishes Better mercials and would allow FM radio Homes & Gardens, Successful Farming on Capitol Hill translators to be run without licensed and California newspapers, and owns operators. KPHO -TV Phoenix; WGST(AM) Atlanta; Proposals on FCC fines, The limit on program origination by WNEM -TV Bay City, Mich.; KCMO -AM -Tv translator origination and translators is not specified in the bill (S. and KCEZ(FM) Kansas City, Mo.; common -carrier rate hikes 2847 in the Senate, H.R. 9689 in the WOW(AM)-KEZO(FM) Omaha, and WHEN -Tv are passed by Senate Commerce House); that would be left to the FCC. But Syracuse. Roy H. Park is sole owner of Committee; latter two also what is envisioned is the kind of program- buyer which also owns WBMG(TV) meet House Communications ing now permitted on UHF translators: Birmingham, Ala.; KRIS(AM) -KFMX(FM) St. Subcommittee approval solicitations and acknowledgements of fi- Louis Park (Minneapolis), Minn.; nancial support running no more than 20 WUTR(TV) Utica, N.Y.; WNCT- AM -FM -TV Three bills requested, in fact drafted, by seconds per hour. Greenville, N.C.; KWJJ(AM) -KJIB(FM) the FCC received action from committees The translator bill passed both the Portland, Ore.; WNAx(AM) Yankton, S.D.; in the House and Senate last week. Senate Commerce Committee and the WDEF- AM -FM -TV Chattanooga; WJHL -TV Topmost among them is one that would House Communications Subcommittee Johnson City, Tenn.; WTVR- AM -FM -TV give the FCC authority to fine cable last week. The House subcommittee, in Richmond and wsLS -Tv Roanoke, both systems for violations of FCC rules. It the first hearing presided over by new Virginia, and KEZX(FM) Seattle. He has would also double the maximum fine the Chairman Lionel Van Deerlin, heard sold WEBC(AM) Duluth to keep his AM FCC can levy on broadcasters, common testimony in support of the bill from FCC broadcast portfolio within FCC limits carriers and cable operators to $2,000 for a Chairman Richard Wiley and the Na- (BROADCASTING, May 10). WHEN is on single offense and $20,000 for multiple tional Translator Association. The Associ- 620 khz with 5 kw day, 1 kw night. offenses. For nonbroadcast radio sta- ation of Maximum Service Telecasters Inc. WLOB(AM) Portland, Me.: Sold by Adams -Russell Co. to Michael E. Schwartz and Donald L. Wilks for $600,000. Seller (Gerald J. Adams, presi- dent) is publicly traded and owns WYTV(rv) Youngstown, Ohio, and cable systems in Maine, Massachusetts, Arkan- sas and Missouri. Buyers own WTYM(AM) East Longmeadow- WAQY(FM) Springfield, both Massachusetts; WRQK(FM) WANTED! Greensboro, N.C.; WRQN(FM) Westbrook, Me., and have interests in WPET(AM) Greensboro. WLOB is on 1310 khz with 5 kw full time. KRMH(FM) San Marcos, Tex.: Sold by Advance Inc. to Pioneer Broadcasting Co. Small radio properties for $440,000 plus $86,000 noncompeti- tion covenant. Seller is owned by R. Miller in the Hicks who also owns KIXL(AM) Austin, Tex., and has interests in KJOW(AM) Southeast and Southwest Shreveport, La., and KIKN(AM) Sinton and KTRM(AM) Beaumont, both Texas. Prin- cipal in buyer is Wendell Mayes Jr. who has interests in Texas stations: KCRS(AM) Midland and CP for new FM there; Call or write KNOW(AM) Austin; KSNY(AM) Snyder and L CP for new FM there, and various Texas cable firms. KRMH is on 103.7 mhz with 97 kw and antenna 530 feet above average .94///////ry/ - 9 i/eXi ' Chh1e-fo. terrain. IN( WTUx(AM) Wilmington, Del.: Sold by Port Frere Broadcasting Inc. to Radio Sta- America's most dynamic and experienced media brokers. tion WJBR for $500,000. Seller is owned by Gordon K. Macintosh and Howard R. WASHINGTON, D . 1730 K Street, N.W., 20006 (202) 393 3456 Robinson who have no other broadcast in- CHICAGO: 1429 Tribune Tower 60611 (31 2) 337 2754 terests. Buyer is owned by John B. DALLAS: 6060 No. Central Expressway, 75206 (214) 691.2345 Reynolds Sr. and John B. Reynolds Jr. who also own WJBR(FM) Wilmington. WTUx is 1 SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 5671 kw daytimer on 1290 khz. Other sales approved by the FCC last Brokers of Newspaper, Radio, CATV & TV Properties week include: KsuN(AM) Bisbee, Ariz.;

Broadcasting May 17 1976 35 TK -76 PROVES ITS PICTURE QUALITY AND MORE -WITH ITS OWN DEMO TAPE. Steel mill to supermarket. contrast of brilliant molten metal Your RCA Representative has an and the mill's shadowy unusual TV camera tape to show surroundings, the TK -76's you: the TK -76 portable camera automatic features held color demonstrating its capabilities. balance while the camera produced In available light situations as excellent color resolution and varied as a steel mill and the consistent picture quality. interior of a supermarket, the Good operating characteristics TK -76 proved its unusual came through in overcast weather, adaptability. Even when taping the in the bright artificial lighting of a

flower shop -even transmitting faces illuminated only by low light. Designers surprised. The TK -76 was created to bring film camera freedom and high quality pictures to electronic journalism. This new camera was planned for secondary uses in sportscasting, documentary and local on-location commercial production. Now, its performance has surprised even its designers. It is eminently suited to its proposed application, yet it's also a surprisingly good studio camera -as its own demo tape clearly shows. Among the studio sequences are scenes of a girl's face that show the excellent closeups and detailing the TK -76 can achieve, and a slow panning across recognizable commercial products to demonstrate the clarity with which the TK -76 can show a product. A new camera generation. The TK -76 is the first camera to Built -in sync generator -genlocks +9dB video gain switch -for pack big- camera electronics into a to external black burst or extremely low light levels complete signal +12 volt DC power source 20 -pound package without a Vertical and horizontal contour Lightweight (6 lb.) battery belt backpack, all at a most attractive enhancement -with comb filter and coring Optional AC.power adaptor price: under $35,000. Rugged cast aluminum case Flat mounting base T -bone construction -holds Convenient carrying handle Among the desirable features of optical alignment the new -generation TK -76 are: Shoulder- balanced- minimizes fatigue Sealed camera case Light weight -only 20 Ib. Self- contained -no backpack or 11/2" (38 mm) diagonal viewfinder separate CCU Instant "on" from standby Fully adjustable viewfinder Exclusive shock- mounted optical system Fast warmup -5 to 7 seconds Interchangeable pentaprism viewers from cold start Prism optics-f:/1.4; freedom High sensitivity LUX f: from reflections Automatic iris control with -450 @ /I.6 Picture quality equal to or better manual override Full bandwidth encoder than that produced with Automatic white balance control Operates from -10 °F. to +120 °F. commonly used news film Video level indicator in VF Built -in filter wheel Bias light -less lag in low light senses peak white or flesh level Flare correction Three 2/3 -inch PbO's

Consider the logistics. If you have been planning to enter electronic journalism or improve the the first camera to combine the See the TK -76 tape. portability of your teleproduction picture quality of expensive EJ Your RCA Representative will facilities, you have probably cameras with the handling ease of a gladly screen the TK -76 weighed the cost-versus-quality of limited-capability portable. As demonstration tape. We think you'll portable cameras quite carefully. bonuses, the TK -76 offers a high find it a most rewarding twenty The prime purpose of EJ is to degree of studio capability, minutes. build station ratings and reputation plus film camera freedom of Contact him today -and join the with exciting, where-it's -happening movement and picture quality. scores of TV stations and reportage. An inflexible, limited - The logistics favor the TK -76! teleproducers who have already use EJ camera cannot achieve this ordered new TK -76 cameras. goal; thus even its reasonable cost is expensive. Nor is a costly EJ camera a good return on investment if its performance can be equalled by a medium- priced camera. That medium -priced high performer is here: the TK-76. It is

RC,' offered its support for a bill that would House bureau chief, gave a personalized at the lowest unit rate. Mr. Ailes called for specify limitations on originations. review of recent political history, presiden- an investigation of the "jacking up" of The third bill, also passed by both the tial personalities and the "constant prices just prior to selling time to politi- Senate Commerce Committee and the wooing of the press." Among other lumin- cians, an issue which he said, "could get House Communications Subcommittee aries on the dais were Herbert Schlosser, ugly" last week, would increase from three to president of NBC; William Sheehan, On that panel, FCC Commissioner Ab- five months the amount of time the FCC president of ABC News, and Sam Cook bott Washburn reviewed the lowest unit can suspend a common carrier rate hike Digges, president of the CBS Radio Divi- rate rules ( "Closed Circuit," May 10); before it takes effect. It would also extend sion, whose networks together sponsored Daryl Babitz, special projects coordinator, from 30 to 90 days the period of notice a the evening reception. Federal Election Commission, Washing- common carrier company has to give Messages were delivered to the conven- ton, detailed the history and effects of the before making a rate change. tion from Bella S. Abzug (D- N.Y.), noting Federal Election Campaign Act, saying the the absence, until recently, of a woman on current act "could be a boon to broad- the network evening news and stating that casters;' by removing some limits on "the struggle continues;" from President funding and, therefore, on media expen- AWRT examines Ford, commending AWRT's "dis- ditures. The FEC will hold seminars tinguished tradition of valuable public ser- around the country beginning May 17 -19 media's roles, vice," and similarly from Philadelphia on the West Coast, she said. Daniel Payne, Mayor Frank Rizzo. vice president- creative director of Mart - women's therein Resolutions passed at closed business tila, Payne, Kiley & Thorne, Boston, and meetings will preclude student member- advertising firm specializing in Democratic American Women in Radio and Television ship in AWRT, will increase members dues candidates, explained the creative - held its 25th anniversary convention in by $50 per year (with 20% rebate to chap- strategic standpoint his company used in Philadelphia May 5 -9, dividing its atten- ters) and may see the first male members developing Morris Udall's TV spots, tion between industry topics and the inter- of AWRT's college branches. A recom- which he played for the assemblage. Ralph nal affairs and future of AWRT itself. mendation to the board says AWRT's cur- Murphine, self -styled "evangelical con- Several long -range projects were initi- rent College Women in Broadcasting chap- sultant" with Matt Reese & Associates, ated, including presentation of AWRT's ters should be encouraged to change their Washington, also specializes in liberal Oral History Project (to comprise 50 inter- bylaws to be nondiscriminatory -a prob- Democrats. views with women pioneer broadcasters) lem currently facing three CWB groups. Among other workshops, one on adver- to the Broadcast Pioneers Library. BPL This move is a concession to Title IX of tising involved Miriam Bender, assistant President Joseph Baudino was applauded the Educational Amendments Act which director, Bureau of Consumer Protection, for noting the library currently has records prohibits discrimination on the basis of Federal Trade Commission, who described on nine women and 197 men and "it's sex in membership of college- supported the differences in approach between time we got that in balance." groups. An earlier suggestion that the government and self -regulation; Howard A commendation program was in- name be changed to "college students in Bell, president of the American Advertis- stituted- limited for the time being to net- broadcasting" was said to be "a dangerous ing Federation, Washington, who agreed work programs, but to be expanded to step indeed, toward eventual male mem- there is a place for both and Stockton commercials, films and regional programs bership in the parent organization," a Helffrich, director, NAB Code Authority, in the future- honoring "productions possibility that has been averted in the who gave an alphabetical rundown of which enhance the image of women, con- new recommendation. those issues that "won't go away ": tributions to their education, representa- In keeping with AWRT's image, general alcoholic beverages advertising, compara- tion and professionalism." The honors sessions and workshops were all- business, tive, contraceptive, dentist and doctors', went to Jim Shumaker, director of adver- with less emphasis on women's issues and nutritional and over -the -counter advertis- tising and operations, CBS /Broadcast angles. A key session on political advertis- ing, program content, prime -time family Group for Babe; Anthony Thomopoulos, ing was moderated by political consultant hours and testimonials in advertising. vice president -special programs, ABC -TV, Roger Ailes, who warned that broad- A panel on cable television dealt with for Eleanor and Franklin; Marlene San- casters are "setting themselves up for a questions on public access and pornogra- ders, vice president -documentaries, ABC problem" regarding the purchase of time phy on CATV. Henry Harris, president of News for ABC News Closeup on Women's Cox Cable Corp., Atlanta, denied that Health: A Question of Survival and Amer- there is "a license to steal," saying the icans All: Dr. Jane Wright; John smaller operators are struggling to sur- Montgomery, vice president -programing, vive, and Reva Melniker, vice president of PBS, for Jennie, Lady Randolph Home Box Office, New York, explained Churchill (Thames Television) and Any- the strictures against X -rated films. thing You Want 7b Be (produced by A panel on radio programing included a AWRT- member Susan Wayne and funded brief history of all -news formats by Diane by AT &T); and G.W. Burkhardt, staff ad- Blumenthal, NBC News and Information vertising and sales promotion manager, Service station service representative, and 3M Co., for funding "Why Me ?" an overview of radio drama by Himan The ninth annual Silver Satellite award Brown of CBS Radio Mystery Theater, was given to actress Marlo Thomas (That who said his plans for the fall include one Girl) "in recognition of her artistic, edu- week of O. Henry stories on his series, cational, cultural and humanitarian con- currently on 217 stations, seven hours tributions to the field of broadcast com- Still soaring. AWRT's project for weekly. munications." A special Bicentennial children is now operating in 65 hospitals Goals for AWRT, as formulated by its award was given in recognition of Virginia around the country. The "Soaring Spirits" new president, Saidie Adwon, account ex- Kassel's work on The Adams Chronicles project was initiated by AWRTs Educa- ecutive, KTUL -TV Tulsa, Okla., include in- (BROADCASTING, April 19); Edythe J. tional Foundation in 1973 using Marlo creased awareness of problems facing the Meserand, an organizer and first national Thomas' Free 7b Be You and Me, Charlie industry and willingness to act "to counter president of AWRT, currently owner of Brown and Lassie packages, ITT's Big moves which would destroy certain rights, Meserand Advertising, Esperance, N.Y., Blue Marble, the AWRT- produced Time and to support those changes which are was honored on the celebration of her for Timothy and a hospital orientation good;" attempts to pick up "a member 50th year in broadcasting. film. Grants have been made by Sears - from every radio station, every television Key note speaker at the silver anniver- Roebuck Foundation, 3M Co., Sperry & station in the country," and expansion of sary banquet, Helen Thomas, UPI White Hutchinson. member services.

Broadcasting May 17 1976 38 Don't play games with prime access programming. Switch to In Search of for 24 first -run half hours of voyages into the unknown. Created by Emmy and Peabody Award winning Alan Landsburg Productions for Bristol- Myers, In Search of ..." explores the yet unsolved mysteries of mankind. Currently filming all over the world, this new series will provide prime entertainment, without playing games, for prime access all- family audiences.

Doesn't Play (James

IN SEARCH OF AND SIARRING AS HOS I NARRATOR

UFO Landing Sites C Witches of New Salem Noah's Ark Fire Walkers of the Pyrenees Druids of Stonehenge Mystery of the Maya and may other adventures into the unknown

So if you don't want to play games with prime access programming, contact: * **** * * * * * * Syndication through * * * * ° RH DC:* * * DUC n FxmwnY/ comrnnY 6535 Wilshire Boulevard Los Angeles, California 90048 213 -655 -2900 WTOP -TV Washington correspondent Mike work. Mr. Fetzer originally gave KUON -TV Media Briefs Buchanan reported police have informa- Lincoln, key station of nine- station tion that Mr. Campbell was to testify at up- Nebraska network, to University of coming New Jersey grand jury investiga- Nebraska; Fetzer Foundation later do- Metromedia into basketball. Metromedia tion into payola. FBI is investigating lead, nated equipment valued at $135,000. has acquired Harlem Globetrotters basket- according to Mr. Buchanan, who said his ball teams and certain merchandising ac- information came from reliable source in His own boss. H. Roger Gardner, formerly tivities from Globetrotter Communica- Maryland police department handling with Hamilton- Landis & Associates, tions, Chicago, for cash price of about $11 case. FBI had no comment; police would Washington, has formed own media bro- million. Agreement in principle was an- not substantiate report, claimed no motive kerage firm there, H.R. Gardner & Associ- nounced last month (BROADCASTING has been established. ates. 1725 K Street N.W., No. 1009; (202) April 5). GCI is retaining ownership of 296 -7134. radio stations. Joins ABC -TV. KXLY -Tv Spokane, Wash., has become primary affiliate of ABC -TV. Anti -discrimination grant. Ford Founda- Station is owned by Morgan Murphy Co. Montgomery, Savannah tion has made $50,000 grant to Office of whose other ABC -Tv affiliated stations are: Communication of United Church of KTHI -TV Fargo, N.D., KAPP(TV) Yakima, stations say it isn't so Christ, New York. Money is for program Wash. and KvEw('rv) Kennewick, Wash. begun in 1968 to combat discrimination in KXLY-TV had been dropped by CBS -TV for Two Montgomery, Ala., stations have asked the FCC to turn down petitions to broadcasting. Directed by Rev. Dr. Everett clearance reasons in favor of KREM -TV. Parker, agency assesses program content deny their renewals, saying the complaints and employment practices of local radio Interconnection gift. John E. Fetzer, group lack specificity. and television stations. broadcast owner, has provided $25,000 The Montgomery chapter of the Na- grant to Nebraska Educational Television tional Organization for Women charged Motive? In follow -up on death of woL(AM) Network. Gift will cover one -time invest- WKAB -TV and WHHY(AM) with failing to Washington air personality R. (Soul Papa) ment required for NETN to participate in ascertain and program to the needs of the Campbell (BROADCASTING, May 10), proposed public television satellite net- community and with discriminating against blacks and women (BROADCAST- ING, March 8). WKAB -TV replied that its ,1110111111 programing exceeded its promises for the rrtwr vtwtu... license period and said NOW never ex- . pressed any dissatisfaction with program- ing during the license period. WHHY argued much the same way, saying its pro- graming was "substantially as proposed" and no question was raised, it said, "which would require explanation at a hearing or even serious concern." Another station replying to a petition to deny was WVAN-TV Savannah, Ga. The Savannah chapter of the National Associ- ation for the Advancement of Colored People had charged the station with not programing to the needs of blacks and the people of Savannah in general, and not Bandwagon. WTMJ -TV Milwaukee's promotional efforts have hit the road. A fleet of 11 city controlling its own employment policy buses bearing the station's new logo and Bicentennial theme are now on the streets. since hiring is handled through the merit Standing in front of one bus when it was introduced to the public April 23 are (I to r) system of the State Georgia. The station Michael McCormick, WTMJ Inc. president; John Doyne, Milwaukee county executive, and of replied that it had carried a "significant Dave Eastman, chief garage foreman of the Milwaukee Transport Co. The promotion - amount programing designed to serve which had to meet the approval of the Milwaukee County Transport Board -also includes of the needs the black and interior advertising space. Yearly advertising costs run $615 per bus. of community;' said the petition failed to identify a single problem or need "the station did not deal with." The criticism of the merit system was unfounded, it said, because the final decision in employment matters is left to the agency involved -in this case, the sta- tion. Claims that the station has a poor record of hiring women and blacks are also untrue, the station said, as there have been no vacancies since 1970.

WBAL -TV wins renewal

WBAL -TV Baltimore has been granted license renewal by the FCC, which refused the Urban Advisory Communications Council of Baltimore's petition to deny. It said UACCB's claims of discrimination did not raise any substantial or material New home. KcsT -Tv. Storer Broadcasting Co's San Diego UHF station now operates out of questions and that the station's employ- a newly -completed 30,000- square -foot broadcast center. At reconstruction and remodel- ment profile indicated it was well within ing costs of more than $850,000, Storer added an additional 8,000 square feet and the zone of reasonableness and that revamped the entire interior of the building which once had been used as a ballpoint pen "there has been no pattern of dis- factory. KCST -TV is an ABC affiliate. criminatory layoffs."

Broadcasting May 17 1976 40 Here's how WXYZTVuses film to keep on top of the news and the ratings.

In the Detroit market WXYZ -TV's early death on talking heads, so we use B rolls and late news shows are number one.* on most every story to show what the A lot of credit goes to film teams headed conversation is all about. by Joe Doneth of the News Film Mike Kalush, another member of the Department. Says Doneth: "We film WXYZ-TV team, feels that his staff has been in the forefront of developing 7240. "I've shot with 7240 when I literally could not see through the viewfinder and the picture showed up just great. Like the time we were doing a five -part docu- mentary on industrial thefts for our Show. We spent the night on top of a switch tower overlooking a Joe Doneth, head of the Newsfilm railroad car. We Department, shown with one of the teams had a CP -16 that originates up to 24 stories a day. Dean Erskine, head of the camera and no il- Film Editing Department. practically everything in single system lumination but a sound. Most times we use a camera- red flare. We 'captured' the gang of car man, soundman and reporter with thieves on film. Then we force-pro- CP-16 cameras and wireless mikes; we cessed the film one stop, and had a great get a lot of flexibility and mobility this story for our Channel 7 Action News way when covering a story. audience." Joe Doneth and Mike Kalush ' We had been getting excellent results agree that as their work with Eastman with Kodak Ektachrome EF film 242 film 7240 progresses they are more and (tungsten) for the last year; now more convinced that film will remain we have been using the new an important factor in news report- Eastman Ektachrome ing for years to come. video news film 7240 This could be one of the factors (tungsten). We have which makes WXYZ-TV's News found that 7240 has number one. superior grain structure and definition. We get excellent results at Film is good E.I.250, 500, and even 1,000. At 250, 7240 looks news. E:g: as good as 7242 normal." Dean Erskine, head of the film editing, edits to eliminate lip flut- ter and other major editing Source NS! Detroit market Jan. 76 -DNA ratings, Hones subject to qualifications problems. We are available on request. commercials in prime time had increased Broadcast Advertising from one out of 30 in the 1973 -74 season to one out of 12 last year. NBC -TV, he ad- ded, believes the ratio may be "considera- Comparative ads bly greater" today. Mr. Tannenbaum, naming names, said in center ring users of comparative advertising include most auto manufacturers, many leaders in at AAAA meeting most other product categories and "cer- tainly the majority of the agencies" in his Two agency chairmen take sides audience. in championing, testing concept "I think you'll agree," he said, "that the conduct of these advertisers and their Pros and cons of the always sensitive issue agencies is generally regarded as ethical. of comparative advertising -essentially You may also agree that even if they were the question of comparative advertising on inadvertently guilty of a slip, that sin TV -were argued by two of advertising's would have been purged in the commer- leading figures last week in a climactic ses- cial- acceptance wringers of the broadcast K&E's Tannenbaum: industry and publishers' advertising sion of the American Association of Ad- C4 On balance, I hail vertising Agencies convention at the review boards -which are above those of Greenbrier, White Sulphur Springs, W.Va. the Archangel Michael." comparative advertising The arguments were prepared for deliv- ABC -TV's standards and practices as our industry's own ery Saturday in the wind -up of the three - department told him, Mr. Tannenbaum day meeting, which earlier had explored said, that "the rejection rate for compara- brand of consumerism.ii questions ranging from government tive commercials is noticeably higher than regulation to marketing trends, advertiser - for other spot commercials" and that agency relationships and methods of agen- "during the past year we have not received 1975 the CBS -TV commercial clearance cy compensation. an unusual amount of complaints [about department reviewed 490 comparative Stanley I. Tannenbaum, chairman of comparative commercials] from either ad- commercials, of which 252 were approved Kenyon & Eckhardt, championed the vertisers or viewers and, in fact, the and 238 were rejected or are still pending. practice of naming names in making pro- amount of complaints showed a decrease More than that, Mr. Hinton said, "CBS duct comparsions in advertising, which he over previous years. The number of feels that comparative advertising is not al- called "the advertising industry's own viewer complaints (1973 through 1976) ways making for a better informed con- brand of consumerism" while Andrew G. has been negligible." sumer, but is more often creating a con- Kershaw, chairman of Ogilvy & Mather, NBC -TV's standards department, he fused consumer. We don't like it, most ad- condemned it as ineffective, damaging to said, "informs me that it requires more vertisers don't like it and our mail indi- advertising's credibility and over the long work, more research, greater vigilance and cates consumers don't like it." haul potentially destructive to the free -en- more negotiation to process comparison But the CBS view, Mr. Tannenbaum in- terprise system. commercials. And the end result is a ser- sisted, is "the notable exception" among The practice of comparing an advertised vice to both advertiser and consumer." media and is not subscribed to by most product with a named competitor, rather NBC also said, he added, that "sensitivity consumer groups, either. than with "Brand X," was permitted by to comparison commercials lies with the As to the effectiveness of comparative the networks and by the AAAA under 'attacked' rather than with the consumer. advertising, he said that a Gallup & Robin- guidelines adopted in the early 1970's at There's no more question of good taste son study, covering 97 TV comparative the insistence of the Federal Trade Com- with comparison commercials than for ads, found "three out of 10 were clinkers. mission, which felt this would give the those of any other type" They boomeranged and produced negative public better information on which to base CBS -TV takes a dimmer view, he reactions, or were just ineffective, On the its choices. acknowledged, saying Jack Hinton, CBS - other hand, like most commercials, the The extent to which the practice has TV director of commercial clearance, ad- majority enjoyed varying degrees of effec- grown was pointed up by Mr. Tannen- vised him "that CBS has always felt that tiveness, some modest, some of outstand- baum, who cited information compiled by no one names his competitor with any ing proportion. the Gallup & Robinson research firm to good in mind." "This suggest the obvious: We should show that the number of comparative He quoted Mr. Hinton as saying that in recognize that the comparison technique's effectiveness is determined by a combina- tion of product superiority, truth, fairness and presentation skill. "It is a mistake to condemn compara- 4A's pick new slate. Richard C. Christian, chairman of Marsteller Inc., Chicago, was tive advertising as ineffective, confusing elected chairman of the American Association of Advertising Agencies at the AAAA's 58th and a disaster to our business because annual convention, held Wednesday through Saturday (May 12 -15) at the Greenbrier, White some advertisers do not know how or Sulphur Springs, W.Va. He succeeds Neal W. O'Connor, chairman and chief executive of when to use it. Or who complain when N.W. Ayer ABH International, New York. they find themselves with a product disad- Edward N. Ney of Young & Rubicam International, New York, was elected vice chairman, vantage in face of a competitive and Roger J. Mohr of Arthur Meyerhoff Associates, Chicago, was named secretary- treas- superiority. Nor can we single out a few urer. John Crichton continues as AAAA president. commercials to make some firm conclu- Elected to three -year terms as directors at large were Eugene H. Kummel of McCann - sions that the technique itself is both in- Erickson, David B. McCall of McCaffrey & McCall and John P. Warwick of Warwick, Welsh & effective and harmful. I just cannot agree Miller, all New York. Named to one -year director -at -large terms were Paul C. Harper Jr. of that you can look a few sway- backed nags Needham, Harper & Steers, New York, and John S. Pingel of Ross Roy Inc., Detroit. in the mouth and then conclude horse -rac- Named to the board as representatives of AAAA regions were John S. Bowen of Benton & ing is headed for disaster." Bowles, New York (re- elected), Anthony C. Chevins of Cunningham & Walsh, New York, and K &E's own use of comparative com- Edward E. Chase of Harold Cabot & Co., Boston, representing the eastern region; Arthur E. mercials, Mr. Tannenbaum said, "has Earley of Meldrum & Fewsmith, Cleveland, and H.W. Neuwoehner of Batz, Hodgson, been effective simply because when two or Neuwoehner, St. Louis, (both re- elected), and Robert M. Trump of Foote, Cone & Belding more products are designed to do the same Communications, Chicago, representing the central region, and Gordon M. Gumpertz of thing, the consumer benefits by learning Gumpertz Bentley Fried Scott, Los Angeles, representing the western region. which one does it better. And that is what

Broadcasting May 17 1976 42 THE LIARS ARE COMING! THE LIARS ARE COMING!

WITH... FIVE HALF -HOURS PER WEEK!

Top -Name Celebrity Panelists with Host Bill Armstrong! Laughs, Fun, Prizes Galore and...a Pack of Lies!

LIARS CLU NEW FOR THE FALL SEASON AVAILABLE SEPTEMBER 1976

Produced by Ralph Andrews Productions, Inc. in association with 20th Century-Fox Television and Golden West Broadcasters SOLD PRE -RELEASE: New York, Los Angeles, Philadelphia, Louisville, Greensboro, Albany, Norfolk ...and many others pending.

TELEVISION we demonstrate. Not who says it funnier answers to most if not all of the problems . or more tenderly ... or with a more of advertising and business, are "neither likeable spokesman. You don't get the likely nor possible," because the concep- spokesman with the product." tion of "truth" is inevitably subject to Comparative advertising, he concluded, change. The best that advertising -and "has been executed both miserably and business -can do, he said, is tell the truth adroitly. As with other techniques, a few of "to the best of our knowledge." its practitioners have abused the cause of "Credibility will come," he said, "when advertising while the majority, respecting people begin to know that we really do tell its power and their responsibility, have ad- the truth, to the best of our knowledge... . vanced it. On balance, I hail comparative "Do we really think the American eco- advertising as our industry's own brand of nomic system is a good one? Do we really consumerism when properly executed. It think that advertising is a vital part of the makes the consumer more conscious of system? Do we think business operates in his responsibility to himself to compare the public interest as well as in its self-in- before he buys. Moreover, it serves as an terest? If we can answer `yes' to all of incentive for advertisers to produce better those questions, we won't have to present products. And isn't that the greatest probabilities as eternal verities ... We reward that advertising can offer the con- O &M's Kershaw: should not hide behind vain protestations sumer?" of absolute truth ... If we show that we're Mr. Kershaw was quick to answer -that CC Widely practiced, human, and flawed, imperfect as we are, comparative advertising does not work. comparative advertising we will be believed ..." His own agency's research involving com- parative and noncomparative commer- could speed up the cials for six package -good brands, he said, destruction of what showed that: "Comparative television advertising remains of the free Two radio reps divide does not offer any advantage to the enterprise system, for Avery - Knodel list package -goods advertiser. It does not in- in the end nobody would crease brand identification. It makes con- AM and FM representations sumers more aware of competitors. It have any respect for change in 50 markets results in lower belief in claims. It results business or advertising.» in increased miscommunication and con- Buckley Radio Sales, New York, and Pro/ fusion. It is not more persuasive." Meeker Radio, New York, have taken over Mr. Kershaw also cited studies by syndi- cies, and our clients." representation of AM and FM stations in cated research services as reinforcing his For the long term, he continued, "the 50 markets that were formerly handled by conclusion that "there is no advantage to widespread practice of comparative adver- Avery -Knodel, New York. be gained by comparative advertising. On tising would ... reduce the credibility and The reassignment of stations followed the average, that is. Certainly individual effectiveness of advertising and intensify A -K's decision to leave the radio represen- cases may pay off in recall, or even in per- the distrust of business corporations. tation business and concentrate on televi- suasion. But one swallow does not make a "We have already seen that ferocious sion (BROADCASTING, April 26). In the summer; the exception proves the rule, hostility erupts between corporations that past three weeks Buckley has signed and even a blind hen finds an occasional used to be sensible, honorable competi- former A -K stations in 36 markets and corn. tors -all because of some stupidly provoc- Pro /Meeker, in 14 markets. Spokesmen "I shall be obliged to our competitors ative comparative advertising. It is not in for these companies said some other sta- and their clients," he added, "if they scoff our interest to reduce the advertising arena tions may be added later. Billings involved at these findings. It will give Ogilvy & to the kind of mud-slinging that has in the reshuffling are said to be $2.5 Mather a welcome competitive advan- hitherto been the special preserve of million to $3 million. tage." politics. Widely practiced comparative ad- Included in the Buckley fold are He acknowledged that comparative ad- vertising could speed up the destruction of WKZO(AM) Kalamazoo, Mich.; WJFM(FM) vertising may fare better in print: "The what remains of the free enterprise Grand Rapids, Mich.; WWAM(AM) and print medium lends itself to fair, full and system, for in the end nobody would have WKJF(FM) Cadillac, Mich.; KBUR(AM) and thoughtful comparisons. The 30-second any respect for business or advertising." KGRS(FM) Burlington, Iowa; WIKY -AM -FM TV commercial does not. Indeed, our Yet Mr. Kershaw and Mr. Tannenbaum Evansville, Ind; wEZK(FM) Knoxville, troubles stem from FTC's failure to under- did not seem always quite as far apart as Tenn; WZEZ(AM) Nashville; WDBC(AM) stand that it is almost impossible to make a most of their contentions suggested. Mr. Escanaba, Mich.; KCEE -AM -FM lltcson, comparative 30- second TV commercial Kershaw, for all of his opposition, held Ariz.; KMMJ(AM) Grand Island, Neb.; whose fairness, truthfulness and capacity that advertisers do and should have an WKTY(AM) and WSPL(FM) La Crosse, Wis.; to mislead is beyond challenge." "absolute and unchallenged" right to use KLIV(AM) and KARA(FM) San Jose, Calif.; Advertisers and agencies, Mr. Kershaw comparative advertising but should exer- WRFD(AM) Columbus, Ohio; KZFM(FM) continued, must "resist the temptation to cise the right only "in the very rarest of Corpus Christi, Tex.; KWFr(AM) Wichita form generalizations from isolated or cases." And Mr. Tannenbaum, while Falls, Tex.; WHIS -AM -FM Bluefield, W.Va. unique cases where comparative adver- upholding the values of comparative ad- Also KSWO(AM) Lawton, Okla.; KROC- tising seems to have been justified and vertising, acknowledged that there is too AM-FM Rochester, Minn.; W10Y(AM) and successful." Rules and codes, he said, much of it on the air. "Experience tells WQCR(FM) Burlington, Vt.; WFMB(AM) "don't really help." And when offenses me," he said, "there are just not that Springfield, Ill.; KBLU(AM) Yuma, Ariz.; occur or are claimed to have occurred, many significant and demonstrable brand WDBQ(AM) and Klwt(FM) Dubuque, Iowa; "the immediate problem is that there is differences to warrant the current level of WEEU(AM) Reading, Pa.; WTHI -AM -FM no adequate, speedy process for examina- comparative advertising usage." Terre Haute, Ind.; WWNY(AM) Watertown, tion of complaints, and no adequate In the convention -closing address Neal N.Y.; WMSA(AM) Massena, N.Y.; speedy retribution for offenders. Neither W. O'Connor, chairman and chief execu- wcCR(AM) Champaign, III.; WLRW(FM) the FTC nor self-regulation will solve it. It tive of N.W. Ayer ABH International, the Urbana, Ill.; WGEM -AM -FM Quincy, Ill.; can only be solved by self-control and self - AAAA's retiring chairman, suggested that KWMT(AM) and KKEZ(FM) Fort Dodge, discipline. We must adopt and practice "truth in advertising" and "truth in busi- Iowa; WIMA -AM -FM Lima, Ohio; WHBF -AM- higher standards of ethics; we the agen- ness," catchwords often proposed as the FM Rock Island, Ill., KLIK(AM) and

Broadcasting May 17 1976 44 Meet the most impressive lineup Ara Parseghian has ever fielded.

"Ana's Snorts World" These stations have joined "Ara's Sports World:

WOR -TV New York WFMY-TV Greensboro -H.P- Winston Salem KABC -TV Los Angeles WEYI -TV Flint -Saginaw -Bay City WIS -TV Chicago WWBT Richmond -Petersburg KYW -TV Philadelphia WSBD -TV Toledo wBZ -TV Boston WTVD Raleigh- Durham KGO -TV San Francisco KETv Omaha WTOP -TV Washington, D.C. WHEC -TV Rochester wTAE Pittsburgh, Pa. WSLS-TV Roanoke -Lynchburg WFAA -TV Dallas -Ft. Worth KJEO -TV Fresno KSD -TV St. Louis wANV Decatur-C.-Springfield, Ill. KMSP -TV Minneapolis -St. Paul KHQ -TV Spokane WSB -TV Atlanta WNDU -TV South Bend -Elkhart WPLG -TV Miami -Ft. Lauderdale wGAN -Tv Portland. Me. KOMO TV Seattle Tacoma KOB -TV Albuquerque WTOG -TV Tampa -St. Petersburg WEHT-TV Evansville WJZ -TV Baltimore WKJG -TV Ft. Wayne WFSB -TV Hartford -New Haven KMST Monterey- Salinas KATU Portland, Ore. WJIM -TV Lansing WTMJ -TV Milwaukee KVOA-TV Tucson wiWT Cincinnati WKOW -TV Madison WKBW -TV Buffalo WJBF Augusta KOVR Sacramento -Stockton Charleston KWGN Denver KOAM -TV Pittsburgh -Joplin WPRI -TV Providence wTVM Columbus, Ga. xrTv San Diego KCAU -TV Sioux City WCCB -TV Charlotte WBJA -TV Binghamton wTvN -Tv Columbus, O. WAOW -TV Wausau WSPA -TV Greenville-S.-Asheville KMcc Lubbock WKZO -TV Kalamazoo -Grand Rapids WJET-TV Erie WAST Albany-S.-Troy FIAS -TV Las Vegas wi.wn Dayton Ksci -Tv Boise LABRE -Tv Wilkes Barre- Scranton WABI -TV Bangor wsAz -Tv Charleston -Huntington KBAK -TV Bakersfield wHP -Tv Lancaster- H.L. -York KRCR -TV Chico -Redding WNYS -TV Syracuse- Elmira WUTR -TV Utica KMOIITV San Antonio WXOW -TV LaCrosse WAVY-TV Norfolk -RN. News These superstars have joined "Ara's Sports World:'

Pele Dick Weber World's greatest soccer player and Greatest bowler of all time; winner star of the New York Cosmos. of more tournaments and prize money than any other bowler; Johnny Bench named on nine All -Star teams. Star catcher of the world champion ; twice National Francie Larrieu League MVP; eight All -Star Game America's foremost woman track appearances. star; holds indoor and outdoor world records for 1000, 1500 and Bobby Clarke 3000 meters, plus indoor records Center and captain of the Philadelphia for mile and 2 -mile. Flyers; National Hockey League's Western Division MVP three times in Tim Shaw four years. Long Beach State swimming star and world record holder in 400, 800 Archie Griffin and 1500 -meter freestyle; 1976 Ohio State's All -American running Amateur Athlete of the Year. back and the only two -time winner of the Heisman Trophy; now signed to Dwight Stones play for the Cincinnati Bengals. Star of Long Beach State track team and world record holder for Sheila Young the high jump at 7 feet 61/2 inches. America's amazing speed skater who won gold, silver and bronze medals Bill Koch at the 1976 Winter Olympics. America's leading cross country skier and silver medal winner in the Steve Garvey 30- kilometer event at the 1976 Hard -hitting and great- fielding Winter Olympics. first baseman for the Los Angeles Dodgers; National League's ...and many more professional and 1974 MVP amateur superstars from virtually every popular sport! Each episode features one of these superstars demonstrating and talking about his or her particular sport. These major youth sports competitions will be highlighted.

National Boys' & Girls' Karate Championships (Dallas) Iowa Girls' Basketball High School Championships (Des Moines) Junior National Ski Championships (Waterville Valley, N.H.) WIM Competition Figure Skating Championships (Milwaukee) World Minicycle Grand Prix Cyclerama (Indian Dunes, California) American Youth Soccer National Playoffs (El Camino, California) Sherm Chavoor Invitational Diving & Swimming Competition (Sacramento) U.S. Gymnastics Federation Junior Olympics for Boys & Girls (Fort Worth and San Antonio) American Canoe Association Junior Canoeing & Kayak Slalom Championships (Kernville, California) New York City Junior Boys' & Girls' Track Championships (New York) U.S. Trampoline & Tumbling Association's 4th Annual International Age -Group Events (Cedar Rapids) All-American Youth Bowling Championships (San Francisco) ...plus a wide range of other exciting events that add up to the most all- encompassing display of youth -sports competition ever presented on a single television series. `Ara's Sports W from Viacom

National time fully sold to Kellogg and Burger Kii Advertiser Investment KJFF(FM) Jefferson City, Mo., KATE(AM) Rank Advertiser Investment Rank and KCPI(FM) Albert Lea, Miami.; KDHO- 44 American Motors Corp. 13.273,100 '513 Curtice Burns Inc. 1.400 AM -FM Faribault, Minn., and wNFL(AM) 27 American Telephone á Telegraph 22,031000 196 Daimler -Benz, A.G. 1.683.900 Green Bay, Wis. 145 AMF 2,934,900 '263 Dana Perfumes Corp. 804,000 4.267,600 Stations acquired by Pro /Meeker Radio 306 Amway Corp. 608.400 115 Dart Industries Inc. 211 Anderson, Clayton & Co. 1.478.900 297 De Berrs Consolidated Mines, Ltd. 657,000 are WLBZ(AM) Bangor, Me.; WCFH(AM) 60 Anheuser Busch 9.603400 277 Deering Milliken Inc. 760,200 Portland, Me.; WNAB(AM) Bridgeport, 268 Armstrong Cork Co. 783.700 443 Del Laboratories Inc. 110,700 Del Monte Corp. 730,500 WNOK -AM -FM 295 Ashland Oil 667.600 286 Conn; WSDM(FM) Chicago; '315 Associated Mills 559,800 503 Dell Publishing Co Inc. 11,700 Columbia, S.C.; KDEN(AM) Denver; KTSM- 199 Atlas Supply Co. 1,649,200 210 National Democratic Committee 1,494,800 El Paso, Tex.; WWYZ(FM) '436 Auto Partners 127,800 '491 Detwiler Corp. 25,800 AM-FM Inc. 524,300 444 Avco Corp. 107.300 '324 Diamond- Sunsweet Waterbury, Conn.; KAYQ(AM) Kansas City, 4,828,200 86 Avon Products 6.629.100 109 Walt Disney Productions Mo.; WJLY(FM) Moyock, N.C.; WRCP -AM- '394 Azrak -Hamway International 233,000 194 Dr. Pepper Co. 1,714,000 Doubleday & Co Inc. 72,000 FM WBOC -AM -FM Salisbury, 378 D. H. Baldwin Co. 293.100 464 Philadelphia; Chemical Co. 6,432,700 421 Bankers Lile of Des Moines 170.100 91 Dow Md.; KBIM -AMFM Roswell, N.M.; 765,900 Dow Jones Co Inc. 151,100 '276 Bast Wyandotte Corp. 431 Pont De Nemours & Co. 7,260.400 KGDN(AM) and KBIQ(FM) Edmonds, Wash. 383 Bassett Furniture Industries 278,800 75 E.I. Du America 30,000 185 Beatrice Foods Co. 1.806.400 '486 Dunkin Donuts of 970.600 110 Beecham Group Ltd. 4,816,100 249 Dunlop Tire & Rubber Corp. 13,394,800 454 Bellone Electronic Corp. 91,400 43 Eastman Kodak Co. 1,750,200 278 Bendix Corp. 756E00 191 Eaton Corp 770.700 242 Beneficial Corp 1.085.200 272 Economic Laboratory 204,500 300 Benjamin Moore & Co. 634.900 404 Edison Electric Institute 1,052,700 437 Berkline Corp. 127.400 244 Eli Lilly á Co. 935.000 '75 network -TV '290 Berol Corp. 706,300 252 Eltra Corp. Employers Insurance of Wausau 732,000 373 Bethlehem Steel Corp. 300,800 283 Equitable Lile Assurance SocietylU.S. 533,800 76 Bic Pen Corp. 7267,500 322 Esmark 19,988.100 billings top 271 Billy Jack Productions 772,100 30 48 Exxon Corp. 12,307,700 321 Binney & Smith 534.500 10,000 132 Black á Decker Mfg. Co. 3,518,600 '506 FDA. '74 by 7.7% 183 Faberge 1,855,800 39 Block Drug Co. 16,133.100 296,100 279 Blue Bell 754,400 377 Farah Mfg. Co. Co. 54,000 a year 187 The Boeing Co. 1,791,900 474 Faultless Starch It was $2.4 billion Fieldcrest Mills 194,400 509 International 8,500 '408 with perennial kingpin P &G Finnair 49,800 47 Borden 12,450,600 478 70 Firestone Tire & Rubber CO. 8,013,800 spending $161.3 million 450 Borg-Warner Corp. 98,900 241 C. B. Fleet Co. 1,088,700 280 Milton Bradley Co. 742,500 79 Florida Citrus Commission 6,970,800 438 Brioschi 126,300 A total of 513 advertisers contributed to 165 Florists Transworld Delivery Association 2,364,900 2 Bristol -Myers Co. 89.712.400 FMC Corp. 486,000 network television's record $2,430,667, 105 British Leyland Motors 5,021,600 332 13 Ford Moor Co. 45.623,200 in the Television 232 British- American Tobacco Co. Ltd. 1207,400 200 in billings 1975, Foster Grant Co. 848,800 397 Brockton Footwear 227,700 258 Bureau Advertising reported in releas- 260 The R. T. French Co. 844.900 of 331 Brown Group Inc. 488.100 434 Fuji Heavy Industries 142,000 ing company -by- company estimates of 511 Brown -Forman Distillers Corp. 8,400 363 Gabriel Industries 342,000 The list included 281 Brunswick Corp. 741,300 their network spending. 267 GAF Corp. 786,600 195 Bulova Watch Co. 1,702,200 to television Gallery of Homes 8500 59 newcomers network 399 Burlington Industries 222,600 '510 93 E. & J. Gallo Winery 6.130,500 ranks. 289 Calif. Dairyman Association 709,300 Ore. Wash. '393 Garan 245,000 235 California Raisin Advisory Board 1,152,600 The 1975 billings total represented a '414 General Aluminum Products 182,400 42 Campbell Soup Co. 14,501,500 119 General Cigar Co. 4,011200 7.7% increase over 1974's $2,256,519,100 266 Canadian Dept. of Trade á Commerce 790,500 55 General Electric Co. 10,473,300 (BROADCASTING, Jan. 19), although the 424 Cannon Mills 163,500 3 General Foods Corp. 84.440,500 425 Capitol Industries EMI 161.600 1975 list had three fewer network adver- 16 General Mills 30,192,600 33 Carnation Co. 18,298600 5 General Motors Corp. 54,789,600 tisers and 11 fewer newcomers than in 255 Carrier Corp. 880200 146 General Telephone & Electronics Corp. 2,915,100 41 Carter-Wallace 15.096.700 1974. 221 The General Tire & Rubber Co. 1,355,600 416 The William Carter Co. 181,200 Procter & Gamble again was the biggest 225 Georgia Pacific Corp. 1,305,600 501 The Carter's Ink Company 13600 254 Gerber Products Co. 888200 network investor, with outlays estimated at 320 Castle & Cooke 535,000 11 Gillette Co. 46,671,300 1974 490 CBS Inc. 27,000 $161.3 million, up 11% over its 239 Gold Seal Co. 1,119,700 432 Certain -Teed Products Inc. 150,000 P was one of seven top -10 494 Golden Grain Macaroni Co. 23.400 spending. &G 265 Champion International Corp. 793,100 140 B. E Goodrich Co. 3,322,600 members that increased their network 163 Champion Spark Plug Co. 2,470500 59 Goodyear Tire & Rubber Co. 9,670,700 274 Chanel 769.200 budgets in 1975 (see page 50). 351 Great Atlantic & Pacific Tea Co. 383,800 429 Charms Co. 158,600 Tire Corp., with outlays total- 488 Great Lakes Mfg. Co. 28900 Michelin 251 Chattem Drug & Chemical Co. 942,800 336 Great Western United Corp. 463,200 ing $1,289,800, led the list of newcomers 37 Chesebrough-Ponds Inc. 17,296,600 166 Green Giant Co. 2.304.400 '430 Chicago Specialties 151200 (see page 50). 31 Greyhound Corp 19,869.500 433 Chock Ful O'Nuts Corp. 145,900 The 1975 network TV users and their 58 Gull & Western Industries 9,750.700 15 Chrysler Corp. 34,931.900 144 Gulf Oil Corp. 3,012,800 investments as estimated for TVB by & 88 Church Dwight Co. 5.578.100 203 Haggar Co. 1,606,900 160,600 Broadcast Advertisers Reports are as 426 Ciba -Geigy Corp. 113 Hallmark Cards 4,355.400 1,165,200 follows: 234 Citicorp 50 Hanes Corp. 12,200,300 398 Clark Arnold 223,600 '323 Harlequin Enterprises 525,000 The Clorox Co. 20,106,600 Rank Advertiser Investment 29 '471 Harrahs Reno á Lake Tahoe 57,800 360 Clueq Peabody & Co. 351.700 294 Hart Schaffner á Marx 672500 298 Coca -Cola Bottling Co. of N.Y 649.300 84 Abbott Laboratories $8.644.500 208 The Hartford Life Insurance Group 1,522,800 40 Coca Co. 15,314,000 237 Ace Hardware Corp. 1,130.500 -Cola 156 Hartz Mountain Products Corp. 2.595.300 364 Coit International Inc. 339,800 303 Acushnet Co. 610.800 118 Hasbro Industries 4.020,200 334 The Coleman Co Inc. 470.000 476 Adidas Sport Shoe Co. 51.800 '396 L S. Heath & Sons 228500 499 17,200 376 Aero Maylbwer Transit Co. 29E800 Sidney Colen Enterprises 64 H. J. Heinz Co. 9,096,400 245 Aetna Life & Casualty Co. 1,049.600 12 Colgate Palmolive Co. 4E093,400 135 Helene Curtis Industries 3,431,400 '380 AFL -CIO 28E000 472 Colorforms, Inc. 56,500 148 Hershey Foods Corp. 2,871,700 Pictures 446 Aladdin Industries 104,000 168 Columbia Industries Inc. 2,192,700 23 Heublein 22.334.800 72 Alberto Culver Co. 7.643.900 83 Combe Inc. 6.664.800 '305 Hickory Farms of Ohio 610,800 422 Allegheny Ludlum Industries 169,800 420 Connecticut General Insurance Corp. 170.100 224 Hills Brothers, Coffee 1,309,700 '473 Allied American 56.200 129 Consolidated Foods Corp. 3582,500 246 Hobart Mfg Co. 1,046.700 508 Allied Van Lines 9.300 269 The Continental Corp 780,000 81 Holiday Inns of America 6,777,900 357 Aluminum Co. of America 358,200 248 Control Data Corp. 981,600 97 Honda Motor Co. Ltd. 5.735,700 180 American Bankers Association 1.912.600 462 Conwood Corp. 74,500 350 Honeywell 397,000 98 American Brands 5,558.300 186 Corning Glass Works 1,801.100 253 Hoover Co. 905,800 406 American Can Co. 198,300 151 Cosmair Inc. 2,798,700 217 Geo A. Hormel & Co. 1.379,300 46 American Cyanamid Co. 12.460.700 284 Cotter & Co. 731.900 348 Household Finance Corp. 399,300 85 American Express Co. 6,633.300 181 Cotton Producers Association 1,876,300 415 N. K. Hurst Co. 181,800 219 American Gas Association 1.377.000 292 Sarah Coventry Inc. 688.500 329 E F Hutton Co. 503200 4 American Home Products 81,654.000 68 CPC International Inc. 8.421.300 142 IC Industry Inc. 3,111,800 250 American Luggage Works 969.500 445 Craig Corp. 105,000 155 Ideal Toy Corp. 2,652,700 330 Credit Union of North America 501,000 247 IFI International 1,008,100 New to network television. 326 Crown Zellerbach Corp. 509,100 209 Imasco Foods Corp. 1,517,200

Broadcasting May 17 1976 49 Rank Advertiser Investment Rank Advertiser Investment Rank Advertiser Investment

467 nsilco Corp. 63,600 188 National Union Electric Corp. 1,786,000 '390 Rollins 260,500 137 nstitute of Life Insurance 3,380.300 25 Nestle Co. 22.133,300 206 Roman Meal Co. 1,540,400 134 nter Bank 3,485,300 201 New York Life Insurance Co. 1,625,800 479 Ronson Corp. 47,600 87 nternational Business Machines Corp. 6,619,400 67 Nissan Motor Corp.. USA 8.580,100 172 Rothmans of Pall Mall 288 nternational Dairy Oueen 713,100 465 Norlin Music 71,900 Canada Ltd. 2,083,100 349 nternational Harvester Co. 399,100 65 North American Philips Corp. 8,988,200 123 Royal Crown Cola Co. 3,806,800 304 nternational Industries 610,800 61 North American Systems 9,337,100 259 Rubbermaid 848.000 '466 nternational Masonry Institute 70,000 480 Northrup King & Co. 45,600 299 Ryder Systems 643,400 '435 ntemational Spikes 128,600 152 Northwest Industries 2,788,000 154 SCM Corp. 2,865.300 77 nternational Telephone & Telegraph Corp. 7,264.500 36 Norton Simon 17,506,300 370 S W Industries 315,000 385 nterstate Brands Corp. 278,400 69 Noxell Corp. 8,145,500 '496 Sakrale 20,700 352 roquois Industries 382.300 355 Ohio Ait Co. 362,500 452 Sandoz- Wander 93,400 '484 Jackson For President Committee 31.600 389 Olin Corp. 269,800 117 Savings & Loan Foundation 4,023,500 '392 Janar 249,700 365 Olivetti Corp. of America 338,700 240 The E & M. Schaefer Corp. 1,105,200 402 Janex Co. 204,700 204 Olympia Brewing Co. 1,601,500 20 Schering- Plough Corp. 24.778.500 423 The Jel Sert Co. 167,700 335 Outboard Marine Corp. 467,700 35 Jos Schlitz Brewing Co. 17,690,100 '388 Jimmy Dean Meat Co. 270,000 374 Owens Illinois 300,400 441 C. Schmidt & Sons 117,800 485 John Hancock Mutual Life Insurance Co. 30,400 223 Owens- Corning Fiberglas Corp 1,337,700 375 Scholl Mfg. Co. 297,600 '497 John Ladell Co. 20,500 '347 Oxford Industries 402,600 264 Schweppes USA, Ltd. 801,600 19 Johnson I. Jchnson 24,797,700 103 Pabst Brewing Co. 5,386,700 457 Schwinn Bicycle Co. 89,800 18 S. C. Johnson & Son 26288,400 353 Papercratt Corp. 373,900 99 Scott Paper Co. 5,502,000 '309 Jovan 592,000 '384 Parrott & Co. 278,700 381 Scott's Liquid Gold 285,600 Syslemet 403,600 '346 Kelso 442 Penn Mutual Lile Insurance Co. 112,500 302 Scovill Mfg. Co. 619,500 178 Kawasaki Motor Corp. 1,945.600 78 J. C. Penney Co. 7237,400 215 Sealy 1,425,100 130 Keebler Co. 3,559,100 107 Pennwalt Corp. 4.882.600 6 Sears Roebuck & Co. 51,459,100 17 Kellogg Co. 30,112.000 229 Pennzoil Co. 1289,100 379 Securities Industry Association 290,000 293 Kemper Insurance Group 679,400 32 Pepsi Co. 19.570,400 205 Senlry Insurance Corp. 1.564200 403 Keyes Fibre Co. 204,600 356 Pet 359.000 270 Serta Associates 772.200 372 Kijjoman International 303,100 164 Peter Paul 2,418,100 170 The Seven-Up Co. 2,143,700 57 Kimberly -Clark Corp. 9.810,800 '358 Petersen Mfg. Co. 354,300 90 Shell Oil Co. 6,532,500 507 Kiplinger Washington Editors 9,600 53 Pfizer 10,962,700 116 Sherwin -Williams Co. 4,135,800 Kirk Laboratories 577,000 312 34 Philip Morris 18.234,700 481 A. & H. Shillman Co. 45,600 470 Koss Corp. 60,200 111 Phillips Petroleum Ca 4,783,100 233 Simmons Co. 1,171,600 28 Krallco Corp. 20,666,400 386 Pier 1 Imports 272,100 108 Singer Co. 4,882,300 218 Kresge Co. 1,377,800 24 Pillsbury Co. 22,257,600 391 Skil Corp. 256,900 512 Kroehler Manufacturing Co. 7,800 124 Pizza Hut 3,806,700 51 Smith Kline Corp. 12,116,100 407 La -Z -Boy Chair Co. 198,000 49 Polaroid Corp. 12,298,700 307 J. M. Smucker Co. 603,400 Lafayette Radio Electronics Corp. 92,300 '453 417 H. K Porter Co. 177,500 '366 Snelling & Snelling 334,100 '310 Lego Systems 578,400 1 Procter & Gamble Co. 161,329,400 177 Sony Corp. of America 1,978.200 Leisure Dynamics 62,600 468 74 Prudential Insurance Co. of America 7,439,900 460 Southdown Corp. 83,600 296 Lennox Industries 666,800 171 Publishers Clearing House 2,112,100 500 Sperry & Hutchinson Co. 15,600 411 Lesney Products & Co., Ltd. 192,200 158 Purex Corp. Ltd. 2,526,900 122 Sperry Rand Corp. 3,834,200 8 Lever Brothers Co. 47.648,400 '469 Purolator 62,000 '409 Sports Posters 193,700 Lewis Howe Co. 2,518,700 159 487 Oantis Airways Ltd. 29,500 361 Spring Air Co. 348.400 73 Myers Tobacco Co. 7,609,700 Liggett & 45 Quaker Oats Co. 13,114.200 62 Squibb Corp. 9,303,300 '492 J.B. Lippincot Co. 24,000 120 Quaker State Oil Refining Corp. 3,928,000 261 St. Regis Paper Co. 842,800 207 Litton Industries 1,539,700 273 (Nestor Corp. 769,500 150 A. E. Staley Mfg. Co. 2,814.700 Loews Corp. 504,700 328 '489 Rainbird 28,800 92 Standard Brands 6.375,900 517,800 325 M. Lowenstein & Sons 14 Ralston Purina Co. 36,194,200 190 The Stanley Works 1,753,800 '455 J. Lyons & Co, Ltd. 90,000 459 Ramada Inns 85.500 102 State Farm Mutual Auto Insurance Co 5,399,600 161 2,474,900 MCA 354 Rapid American Corp. 362,600 10 Sterling Drug 46873,400 Magic America Carpet Co. 12.000 '502 131 Rautheon Co. 3,528,300 343 Stihl American 420600 162 P R. Mallory Ca 2,470,600 52 RCA Corp 11,151,300 182 Stokley -Van Camp 1870,400 214 Maremont Corp. 1,440,400 212 Readers Digest Association 1,465,900 95 STP Corp. 8.029,800 412 Marriott Corp. 187,600 '463 Redfern Meats 74,200 230 Levi Strauss & Co. 1,251,200 80 Mars 6,932,400 387 Redken Labs 270.100 316 Stroh Brewery Co. 553,400 359 Mascoe, Corp. 352.700 167 Renfield Importers Ltd. 2,208,300 337 Sun Life Assurance Co. of Canada 444,900 483 Matsushita Bectranics Corp. of America 33,500 400 National Republican Committee 217.800 125 Sun Oil Co. 3,754,000 Mattel Inc. 5,986,700 96 56 Revlon 10,029,200 136 Sunbeam Corp. 3,401200 Mayer 6,550000 B9 Oscar & Co. 114 Reynolds Metals Co. 4,319.700 139 Sunkist Growers 3,355,000 '458 Maynard Small Treasure Tree 82300 127 R. J. Reynolds Industries 3,723,800 '327 Sunmark 507,200 198 Maytag Co. 1.663.500 38 Richardson -Merrell 16,225,500 405 Superscope 202800 318 E J. McAleer Co. 545.100 202 Rio Tinto-Znc Corp. Ltd. 1,616,300 213 Suzuki Motor Co. Ltd. 1,460,700 22 McDonald's Corp. 23.045.400 311 Rival Mfg. Co. 577,500 428 Talley Industries 158,800 287 Mead Products Group 714,400 '340 Riviana Foods 432,200 106 Tandy Corp. 4,949,900 275 Mego International Corp. 766.800 169 Rockwell International Corp. 2,180,000 344 Tappan Co. 410,500 282 Mel itta 732.500 319 Taylor Wine Co. 541,000 238 Mem Co. 1,123,900 149 Teledyne 2855,900 362 Memorex Corp. 344,100 100 Texaco 5.433,900 94 Mennen Co. 6.091,800 The top 147 Texas Instruments 2,900,300 193 Mentholatum Co. 1,715,700 spenders change 126 Textron 3,739,600 63 Merck & Co. 9,219,400 1974 % '440 TFI Companies 119,400 197 Merrill Lynch 6 Co. 1,679,500 Investment '75 vs 74 141 3M Co. 3,225,800 128 Metropolitan Life Insurance Co. 3598.700 82 Timex Corp. 6,684,600 427 The City of Miami Beach 159,900 1. Proctor & Gamble 6161,329,400 +11% 451 Tomy Corp. 95,000 '228 Michelin Tire Corp. 1,289.800 2. Bristol Myers 89,712,400 +17 308 Tonka Corp. 596500 21 Miles Laboratories 24,271,400 3. General Foods 84,440.500 +10 371 Tootsie Roll Industries 311,700 498 The Howard Miller Clock Co. 18,000 4. American Home 81,654,000 +3 456 Topps Chewing Gum 89,800 495 John E. Mitchell Co. 22,600 5. General Motors 54,789,600 238 Toro Mfg. Corp. 1,151800 256 Mitsubishi International Corp. 864,800 -5 6. Sears Roebuck 51,459,100 +22 184 Toyo Kogyo Co. Ltd 1,809,400 104 Mobil Oil Corp. . 5.074,500 7. Nabisco 48,961,000 66 Toyota Motor Distributors 8,983,000 338 Monarch Wine Co. 443,100 +52 B Lever Brothers 47,648,400 +6 220 The Travelers Corp. 1.365,700 231 Monroe Auto Equipment Co. 1,237.100 9. Warner-Lambert 179 20th Century Fox Film Corp. 1,944,400 192 Montreal' 76 Olympics Foundation 1,750,000 47277,500 -3 10. Sterling Drug 46,873,400 413 The U.S. Bedding Co. 184,000 200 Mony -Mutual of New York 1.635,500 -23 U.S. Floor 332,600 447 Moog Industries 103,300 '367 Systems 461 26 Morton- Norwich Products 22101,600 U.S. Shoe Corp. 79800 227 ULS Steel Corp. 1,298,100 419 Motorola 170,600 Among the newcomers, 112 UAL 4,547,900 291 Mrs. Smith's Pie Co. 698,900 the 10 largest are: 285 William Underwood Co. 731,300 '439 Mulberry Square Productions 125,800 301 Unigard Mutual Insurance Co. 622,000 382 Munsingwear 284,500 1. Michelin Tire Corp. S1289,800 54 Union Carbide Corp. 10,830,100 262 Mutual Benefit Life Insurance Co. 821,700 2. Dana Perfumes Corp. 804,000 133 Uniroyal 3.497,600 7 Nabisco 48.981.000 3. Basf Wyandotte Corp. 765,900 341 United Merchants 6 Mfrs. 425,100 342 National Association of Insurance Agents 421,900 4. Berol Corp. 706,300 157 United States Government 2,586800 138 National BankAmericard 3,371,100 5. Hickory Farms of Ohio 610800 173 United Stales Tobacco Co. 2,o sa 100 410 National Bowling Council 193,100 6. Jovan, Inc. 592,000 121 Upjohn Co. 3,878,000 176 National Can Corp. 1,982,400 7. Lego Systems 578,400 '482 French Airlines 33.600 222 National Federation Coffee Growers 8. Associated Mills 559.800 UTA of Colombia 1,350,000 9. Harlequin Enterprises 525,000 '475 Vega Industries 54,000 345 National Presto Industries 407,600 10. Diamond -Sunsweet 524,300 216 Vtasic Foods 1,399,500

Broadcasting May 17 1976 50 The shocking truth about Lederle Laboratories

We save lives for a profit. Shocking? Only to the naive. If we didn't, many life- saving medicines used every day might never have been developed. And we wouldn't be able to provide our many non-profit services. That's the "shocking truth" that rarely gets into print or on television. For example: Lederle has an emergency team on ments in their fields, on a person -to- call 24 hours a day to provide person basis. Plus: medicine and advice to the medical Special programs to alert pharma- community, anywhere, anytime. cists and physicians of new findings Expensive. Unprofitable. But on the pros and cons of drugs. And important. more. We also have a nation -wide For complete details on all the symposia program to help doctors medical services our profits support, stay abreast of the latest develop- call Public Affairs at (914) 735 -5000, at Lederle. Call collect. We think you ought to hear both sides.

LEDERLE LABORATORIES A Division of American Cyanamid Company Pearl River, New York 10965 Rank Advertiser Investment diaries for November 1975. KARD -TV has

71 Volkswagenwerk. A.G. 7.847,100 refused comment. 243 Jim Waller Corp. 1,071.800 (KVH operates on channel 12 and is In spring, AAF 317 Ward Foods 546.300 licensed to a subsidiary of the Minneapolis 333 Warner Communications 485,100 thoughts turn 9 Warner -Lambert Pharmaceutical Co. 47.277,500 Star and Tribune Co.; KARD -TV, on chan- '493 Washington State Apple Commission 24,000 nel 3, is owned by the Kansas State Net- heavily to 257 Weight -Watchers International 854,500 174 Welch Foods 2.029.500 work Inc.) 153 Wella Corp. 3679 800 The complaint states that M. Dale media problems 416 Wembley 174.800 Larsen, president and general manager of 368 Western Motels 331,300 in Washington 226 Western Union Corp. 1.304.000 KTVx, reviewed both sets of diaries and 448 Weyerhaeuser Co. 100,000 deduced that three were sent to Arbitron Co. 214,000 FCC, FTC on agenda that 401 Wham -O Mtg. from the household of J. Lawrence Proffit, officials 160 Whirlpool Corp. 2,483,500 includes JWT presentation on how 440200 KARD -TV national sales manager (and 339 Witco Chemical Co. broadcasters and others help 314 Wolverine Worldwide 559,800 former KTVH employe). These diaries, ac- 449 Chemical Co. 99,500 America Woodhill cording to Mr. Larsen, viewing cope with its challenges 313 F W Woolworth Co. 570,500 "reported '505 Worldwide Records 10,800 only KARD -TV" with one set said to be '504 The E H. Wright Co. Ltd. 11,700 tuned to KARD -TV "from sign -on to sign - Advertising leaders and government offi- 189 William Wrigley Jr., Co. 1,784,000 101 Xerox Corp. 5,422,300 off." cials, including the chairmen of the FCC 477 Yamaha International Corp. 51,000 Two Nielsen diaries, Mr. Larsen said, and the Federal Trade Commission, are on 175 W F. Young 2.022,500 came from the residence of S.W. Funk Jr., the agenda for the American Advertising 143 Zenith Radio Corp. 3.107,100 369 Zlebart Process Corp. 329.600 a KARD -TV technician, and a third from Federation's 71st convention June 5 to 9 '395 Zum Industries 229,800 that of Charles W Brown, board chairman at the Statler -Hilton hotel near AAF head- 'New to network television. of the Kansas State Network. Both viewed quarters in Washington. An attendance of KARD -TV "to any Source: BAR the exclusion of other 450 to 500 advertising and media execu- station in the market" with one set re- tives and students is anticipated. ported on the full broadcast day, the com- According to Jonah Gitlitz, AAF execu- plaint says. tive vice president, a highlight for broad- Diary rigging Mr. Larsen said all three were filled out casters at the convention should be an charged in Wichita with handwriting similar to that on the Ar- audio -video presentation "Desensitization bitron diaries. of America" prepared by J. Walter KTVH(TV) Wichita- Hutchinson, Kan., has The FCC has requested a response from Thompson, N.Y. The presentation states filed a complaint with the FCC, accusing a KARD -TV. that the media have accelerated public un- rival, KARD -TV Wichita, of "willful fraud" derstanding in areas of sex, violence and in the submission of Arbitron and Nielsen drugs, and will be followed by a panel dis- cussion moderated by Herb Klein, ANA cites trend to fees Metromedia vice president. Panelists will be Don Johnston, JWT president; by the Association of Na- A new survey Gerbner, dean of the Annenberg tional shows that the 15% George Advertisers School of Communication at the Universi- commission is still the basic media ty Pennsylvania, Arnold Kretchmer, agency compensation but that of method of director of Playboy magazine, one out of three advertisers uses some editorial and possibly a television network execu- form fee Other highlights of arrangement. tive. of the 126 -page report unveiled at the The "desensitization" issue is expected ANA Advertising Financial Management WIIC a major topic of concern at the con- Workshop held in Tarpon Springs, Fla.: to be vention as are the FCC -FTC panels from the 15% commis- joint Pittsburgh, departures on over-the -counter drugs May 20 to 21, sion system occur most often among affirmative disclosure Pennsylvania and industrial com- and new proposed smaller advertisers regulations. AAF President Howard Bell panies; changes in agency compensation and Mr. Gitlitz will deliver a presentation were made by 53 companies arrangements on major issues at the meeting. FTC over the past two years, with 19 advertisers Chairman Calvin J. Collier will address a from a commission to fee system shifting luncheon Monday (June 7) and FCC and 10 from a fee to a commission ar- Rex E. Wiley will speak at rangement; the trend to the use of house Chairman Richard the following day. agencies by ANA member companies the luncheon addresses will be provided have leveled off, as has the trend Keynote seems to Robert Funkhouser, director Humbard toward use of media- buying services. Monday by of advertising for The Carnation Co., (the reaches 67 share convention sponsor); Thomas S. Kleppe, secretary of the Interior; Donald Kendall, Advertising Briefs chairman, Pepsi -Co. Inc., and G. Warren and is seen Nutter, professor of economics, Universi- Togetherness. Prentiss Court Advertising ty of Virginia. by 47,000 Agency and Shorey & Walter, both of Other speakers at the convention will in- Greenville, S.C., have combined staff and clude: Carl W. Nichols, chairman of both people each week operations. Final result will be Shorey & Cunningham & Walsh, and the AAF; Walter; Gene Dickson, Prentiss Court Barten A. Cummings, chairman of the ex- president, becomes officer of new firm. ecutive committee, Compton Advertising; Rance Crain, president and editor -in- Multimedia jargon. Spot sales, advertising chief, Advertising Age; and Pat Carbine, Why? to broadcasting, has talk once confined editor and publisher of Ms. Magazine. crossed over into print realm. Time maga- A number of awards in professional and zine now uses phrase in advertising sales student competitions also are to be pre- See back cover brochure which lists primary and supple- sented. The convention will conclude with mental spot markets and offers "Spot AAF district meetings with legislators and Source: Arbitron Feb /Mar'76 Sales Rate Card" their staffs on Capitol Hill.

Broadcasting May 17 1976 52 for Communications Financing Heller-Oak offers Project Funds...... without equity participation ...through a loan or lease of any size ...on a long or short -term basis

True, we are interested in your financial history - but, we are just as interested in your current operation and plans. Potential carries a lot of weight. Discuss your financial needs with Heller -Oak and allow us to develop a personal plan for your situation.

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A joint enterprise of Walter E. Heller International Corporation and Oak Industries Inc. Wasilewski and Executive Vice President The big push will be the FCC's March 31, a Cablecasting John Summers; National Cable Television 1977, deadline for grandfathered Association President Robert Schmidt and (pre -1972) systems to renegotiate their Chairman Burt Harris, and Community franchises to comply with the commis- How to regulate Antenna Television Association President sion's rules. cable television: Kyle Moore. Some small system operators are con- From 15 to 17 days are planned for the cerned that large multiple system opera- House hearings cable hearings, each day designed to il- tors may seek expired franchises as a less luminate some facet of the subcommittee expensive way to expand their operations. to get under way staff's cable TV study issued last January Early indications at the FCC, however, do (BROADCASTING. Feb. 2). Sessions after not support that view. "MSO's are the They on for weeks could go those this week will focus on distant sig- most likely to be raided," according to as witness list, which broadcasters nals, copyright, exclusivity, pay TV, Roger Seltzer, special relief branch chief at grows see slanted toward cable, federal-state -local regulatory issues, pole the FCC's Cable Television Bureau, who attachments, cable industry structure, noted challenges from community groups. Amid complaints from broadcasters that crossownership, minority employment "It's only a handful of systems involved the witness list is stacked in favor of cable, and rural telecommunications. so far," said Mr. Seltzer, "but then there the long- awaited hearings on cable televi- The hearings are scheduled to resume haven't been that many franchises come sion regulation begin today (May 17) Monday, May 24, with congressional wit- up for renewal." Since the 1972 rules, only before the House Communications Sub- nesses, including Representative John a couple of hundred franchises have been committee. The first witnesses will be Murphy (D -N.Y.) showing excerpts of renewed, Mr. Seltzer pointed out. former FCC Chairman Dean Burch, He added, however, that the handful of former Office of Telecommunications Manhattan Cable's Midnight Blue which is piped into some homes in his district cases today could be a forerunner of what Policy Director Clay T. Whitehead and ( Circuit," May 10). Representa- will come when the FCC's deadline for Don LeDuc, attorney and professor of "Closed tives of the three networks will testify May refranchising hits. There will be a "lot of communications arts at the University of 25; the only confirmation so far is Everett action" in the next year or two on the Wisconsin. Erlick of ABC. May 26 will be set aside for franchise renewal front, he predicted. The hearings are scheduled every day testimony from trade associations other Aside from the impact of the 1977 through Thursday this week. Tuesday's than the first three already named. deadline for grandfathered systems, many session will feature a panel of economists Preliminary sparring has begun for the of the traditional 20 -year franchise deals, including David Blank of CBS, Leland hearings. Last week a delegation that in- once typical in the CATV industry, are due Johnson of the Rand Corp., Stanley Besen cluded representatives of the National As- to expire. of Rice University and Rand Corp. and sociation of Broadcasters and ABC com- So far the attack on expired cable Victor Ferrall of the Washington law firm plained to subcommittee Chairman Lionel franchises has been directed at MSO's by of Jones, Day, Reavis & Pogue. Van Deerlin (D- Calif.) that the witness list noncable groups claiming the need for Continuing the "theme" day ap- favors cable. And a cable group had the local control and responsiveness. Exam- proach -the first to be introduction day, same complaint. The Cable Antenna ples include Cablecom General's the second cable economics day -the third Television Association seemed most con- system at Hugo, Okla., where the hearing day will examine noncommercial cerned about an imbalance in favor of the franchise was denied renewal by the local applications of cable technology. Among less militant NCTA. authorities. A nonexclusive franchise was the witnesses for that are Margaret session awarded to a group said to be made up of Cleland, a cable consultant to the Con- local citizens. A similar contest, not yet state of necticut library; Maxine Rockoff MSO's settled, involves Cablecom's system at the National Center for Health Services may come nearby Idabel, Okla. The Hugo case is Research; Mitsuru Kataoka of the Irvine being fought in the courts and at the FCC. Unified School District, Irvine, Calif.; under siege Warner Cable Corp. is under attack at its Mary Sue Smoller, officer for the govern- from home towners franchises in Valparaiso, Fla., and ment access cable channel in Madison, Al- toona, Pa. In Valparaiso, the city govern- Wis., and a panel discussing the Spartan- FCC's give 1977 deadline will ment refused to renew Warner's franchise burg, N.C. project, a federally funded ca- impetus to fights for franchises; and instead awarded it to themselves. ble TV experiment with different applica- FCC Seltzer, Warner's Hauser expect Warner has served notice that it will shut tions of two -way cable. fireworks the on community front down service 90 days after the franchise On Thursday the heads of the three ma- expires. However, it is still seeking review jor trade associations in the field will A scramble for cable television franchises of the city's decision, claiming the action testify, including National Association of may be imminent as more and more was taken without a public hearing. Broadcasters President Vincent franchises come up for renewal locally. In Altoona, a 10 -year franchise granted by the city in February was contested by a local group which is seeking review through a referendum on the issue. Gustave Hauser, chairman and chief ex- T- SHIRTS ecutive of Warner Cable, said that unless the cable operator receives some kind of PRINTED WITH YOUR MESSAGE reasonable stability, he is disinclined to We can help make your T-Shirt promotion a success. make capital investments at the end of a franchise period. The cable industry Vibrations has been specializing in Printed T -Shirts for the broad- lacks the kind of legal framework that cast industry for years. Let our experience help you! gives franchise or license stability such as Whatever you want we can do at low prices, with prompt delivery. that which broadcasters and utility opera- tors have, he said. Mr. Hauser expressed his belief that the "pirates" won't win Send for Ron Cohen expired franchises, thus forcing ca- FREE GUIDE VIBRATIONS T- SHIRTS ble operators to sell their plant at "distress How to Buy 301 East 63rd St. prices." However, in the interim there will A T-SHIRT N.Y., N.Y. 10021 be a "flurry" of attacks against MSO's, 212- 593 -0065 especially in small communities, he said.

Broadcasting May 17 1976 54 Equipment members had participated in "sabotage" & Engineering of film and video -tape equipment and Rage of '76: TK -76 sued the union. In turn, the union coun- tersued. At one point the union offered to RCA increases output NBC, NABET still return to work, but NBC turned down the to meet demand proposal unless NABET could guarantee apart on contract there would be no further damage to More than 150 RCA TK -76 portable Union strike continues after equipment. NABET said NBC's action electronic journalism cameras have been constituted "a lock- TV six weeks; CBS, ABC pacts next out." ordered by stations, according to RCA CBS, meanwhile, has been negotiating Broadcasting Systems, Camden, N.J. in Chicago with the International Brother- The first to install the new camera into Members of the National Association of Broadcast .Employes and Technicians hood of Electrical Workers, which per- its operations, an RCA official said, was forms the technical assignments at its KARD -TV Wichita, Kan., which has been voted last Wednesday (May 12) to reject television and radio networks. That con- using the unit since April 30 for electronic by a substantial margin a three -year agree- tract expired last September but has been news gathering and for producing docu- ment covering 1,700 NBC engineers, news were indications last week mentary and writers, cameramen and maintenance extended. There special events programs. that a was ABC's To offset the backlog in RCA has workers. settlement imminent. orders, contract with NABET expires next year. stepped up its production schedule and ex- A NABET official said rank -and -file members turned down the tentative agree- ment because the "money package" was unsatisfactory. He said members con- sidered the wage offer inadequate and they objected to provisions reducing jurisdic- KRVR (FM) in Davenport, Iowa has been on the air since December, 1974. tion by the union in electronic news This profitable stereo station follows assignments. He said they felt this latter a strict philosophy of quality provision eventually would cut back on and reliability. employment of NABET members. The union struck NBC on April 1 (BROADCASTING, April 5) but the network continued on -air operations through use of nonunion personnel. NABET and NBC had been meeting off and on in the intervening period through the offices of the Federal Mediation and Conciliation Services in Washington and, on May 8, union negotiators and the network an- nounced they had reached an agreement in principle. The result of the balloting was an- nounced by NABET officials at their head- quarters in Washington after they had tabulated the voting from members in New York, :l Cleveland, Chicago, Los ,r. ill Angeles, San Francisco and Washington. r Union officials said that picketing would continue but they stood ready to renew Peter Burk, Chief Engineer for WQUA and negotiations. KRVR (FM), chose to use six ITC Open Reel Units The rejected pact was said to represent a Why? compromise between labor and manage- in KRVR's Automation System. ment. In the wage sector, it provided for an 8% boost in the first year of the contract, a "The decision to use reel -to -reel was automation. We can avoid tape spillage and tape breakage, and reduce amount 6.2% increase in the second year and a dictated by the Stereo Radio Productions the (Schulke) format. It was then a matter of of time spent cueing -up. 6.9% jump in the third and final year. In narrowing down the available machines to "The phase stability from one end of the the final year, the weekly salary of most the one that would perform the best in both tape to the other is excellent. That's a technicians and news writers reaches $460. production and automation uses. We found prime consideration for stereo operations. A key issue was NBC's insistence on that ITC's 850 would satisfy allour require- The front -panel limited -range level con- altering provisions dealing with jurisdic- ments. Everything went together into a trols have been invaluable. We can be sure machine that has virtually all the features our stereo balance is always correct and tion over electronic newsgathering assign- we could ask for. The Micro -Marker is a that the level between tapes is very con- ments. The expired contract gave NABET classic example. Editing has been made sistent. jurisdiction up to 250 miles on such easier and more accurate. It is just one of "As Michael Moore, KRVR's engineer, assignments. NBC reportedly insisted on a the things that makes the 850 a superior said,'The serviceability, the simplicity, the 50 -mile limit and the compromise worked production machine. cleanness of how everything is placed on "Virtually every feature in the edit mode the 850, has to be one of its best features, a 75 out to -mile jurisdictional border for is used at one time or another. The inter- You don't have to look through the forest the union. The union was fearful that rules esting thing is that the features don't inter- to find the trees.' I'd certainly agree with restricting its jurisdiction would pave the fere with each other. Start Memory and him." way for increased use of "stringers" and Motion Sensing are assets, especially in per diem workers and a reduction in union staffers. NBC and NABET were said to have ar- Find out more. Call us collect (309/828 -1381) and ask us your questions about the 850 Series. rived at compromises on provisions con- Q cerning the scheduling of workers and lunch -time periods. \/1 If1TERf1RTIOf1RL TAPETROf ICS CORPORATIOf The period since April 1 has been marked by acrimony between NBC and 2425 South Main Street Bloomington, Illinois 61701 NABET. NBC charged that some NABET Marketed1 exclusively in Canada by McCurdy Radio Industries Lid., Toronto

Broadcasting May 17 1976 55 pects to fill the orders of more than 150 captioning systems in use in Europe, said units well before the end of 1976, a com- EIA, NAB and CBS, especially the Broadcast Journalism pany official stated. Teletext system used in England. This The TK -76 is priced in the neighbor- plan provides the encoded information at a 1 hood of $35,000. It is a self -contained faster rate and allows much more material July changes unit, requiring no backpack. Its output is to be shown. Such a system, said EIA, for NPR news bureau an encoded color signal, ready for record- would not only provide captions, but could ing or for direct on -air use. The power offer information of interest to the general stir some discontent source is a 12 -volt battery belt worn by the public, making the system easier to Frischknecht's plan will camera operator. market and probably less expensive than enlarge scope of unit one solely for the hearing impaired. beyond news, public affairs A plan to reorganize the national news bureau within the National Public Radio PBS's caption plan structure has evoked complaints from inflexible, news bureau staffers that the scheme will costly, Technical Briefs downplay news and public affairs activities contend opponents in favor of "softer" material. BIAS seminar. Station operators, managers The reorganization plan, announced by EIA, broadcasters urge FCC and sales directors have been invited to NPR President Lee Frischknecht after a to do more research session sponsored by Broadcast Industry two -month study assessing public radio's Automated Systems division of Data growth and development, will involve no Broadcasters and the Electronic Industries Communications Corp. Seminar at Air- staff changes, but will require a renaming Association urged the FCC to turn down a port Hilton in Memphis will be follow -up and reshuffling of departments. The plan proposed rulemaking that would allow cap- of three -day working session held earlier calls for the 11- member news and infor- tioning of TV shows for the deaf and hear- this year. Features are: various manage- mation bureau (spread out among ing impaired until there is more field test- ment- oriented computerized information Washington, New York and San Fran- ing of the proposed method and con- programs, including options in automated cisco) to be elevated and become a depart- sideration of other systems. sales report projections; new BIAS 202 ment of program content resources, serv- The plan was advanced by the Public system; backup services and BIAS inter- ing all three NPR program departments: Broadcasting Service and involves reserva- face with other automated gear. cultural, informational and specialized au- tion of line 21 of the vertical blanking in- One moment, please. AT &T private line diences. Between four and seven positions terval of television broadcast signals for rate increases (BROADCASTING, April 5), are expected to be added to the new the transmission of encoded captions scheduled to take effect May 19, should be department to expand the focus of the (BROADCASTING, Dee. 1, 1975). The cap- postponed, wire services and American unit. Jim Russell, executive producer for tions would be visible only on sets equip- Newspaper Publishers Association told All Things Considered, has been named ped with a special decoder. FCC, until those groups can make detailed acting director of the new department. The The main in objections, the comments study. New rates for microwave and programing division, headed by NPR Vice received at the commission, were that the telephone lines mean 60% increase, they President Presley D. Holmes, will oversee PBS plan is inflexible, economically said, and will hinder dissemination of the new department and, at the same prohibitive and be used with can't most of news to remote areas. time, administrative activities related to the networks' prime -time programing. will High frequency programing be spun off into a new cor- A temporary adoption of the plan for family. Collins Radio porate Group, Rockwell International Corp., relations division. That division three years was suggested by the Con- has would also comprise the informa- introduced family high frequency public sumer Electronics Group of the EIA. Es- of com- tion, station relations and development tablishing a permanent system now would munications equipment featuring departments. receivers, 1 -kw, 3 -kw and 10 -kw transmit- be "unreasonably rushing a crucial policy In calling for the reorganization, which ters and transceivers. System elements are decision," EIA said. PBS felt it was impor- should take effect July 1, Mr. Frischknecht standard 19 -inch rack -mounted. Series is tant the rule be a permanent one to said a shift was necessary to the designated HF -80 line. broaden stimulate industry development of the content of materials provided beyond the hardware and software necessary. Master recorder. Ampex Corp. has in- news aspects of events. Instead, the news CBS was worried that the plan will waste troduced ATR -100 recorder -reproducer and information bureau should provide "valuable, scarce vertical interval space" for mastering audio tape. System has service to all three NPR program depart- as was the National Association of Broad- eliminated use of pinch rollers and all ments, he said. casters which predicted other uses for line operating controls are contained in matrix - Bob Zelnick, news bureau chief be- 21 in the future that should not "be neg- type panel about size of pocket calculator. fore he resigned last week, called ated or forever locked out" by reserving the reorganization plan a "bogus issue and Big improvement. TV Itapoan has ordered line 21 exclusively for aural captioning. a hoax" He admitted that the bulk of the RCA color TV transmitting equipment This would not be the case, said PBS, bureau's activities has been in the news costing more than $580,000 to improve "There remains ample capacity ... to ac- and public affairs area, especially in pro- broadcastin facilities its ch. 5 in commodate" future services in line 21. of outlet viding segments for the nationally known Price estimates by PBS were Salvador, Brazil. All Things Considered program, but he $25,000- $50,000 for equipment and Gauging contours. FCC has suspended outlined a growing effort in cultural $1,000 per hour. These figures were dis- use of terrain roughness factors in predict- programing with the arrival last January of puted by NBC which said $525,000 and ing FM and TV field strength contours un- a reporter especially attuned to that area. $7,600 per hour would probably be more til May 1, 1977, while method is Mr. Zelnick claimed that other program accurate. CBS captioned an episode of The developed to calculate deviations caused units that develop nonnews material have Waltons and estimated that the total cost by unusual terrain. In meantime, field not done as well as the national news for captioning the 511 hours of prime - strength charts will be used, but without bureau has done its job of providing public time programs it broadcast in the 1975 -76 regard to terrain roughness. affairs reporting and interpretation. season would be about $1.9 million. Sold to Rome. Ampex Corp. has received Also tied with the reorganization plan Another objection was that the PBS plan $1 million contract from Italian broadcast- are charges of "union- busting" by news can only be used with video -taped ing network (RAI) in Rome for video -tape bureau staffers who have reportedly taken material -there is "no practical way" to equipment including nine AVR -2 modular initial steps toward establishing a union. caption material on film, said NAB, and video recorder /reproducers, two TBC -900 Basic grievances are over salary levels, most prime -time programing is on film. digital time base correctors and two which staffers contend are below similar Further study should be given to the RA -4000 automatic video programers. jobs at other organizations. The top

Broadcasting May 17 1976 56 minimum base salary for a reporter at NPR, said Mr. Zelnick, is $16,250 a year. The reorganization plan fails to confront the issue raised by many NPR member stations that they are not contributing enough to the national program schedule which is assembled in Washington, ac- cording to Mr. Zelnick.

Journalism flawed, says CBS's Taylor To counter outside threats, it must improve objectivity, WHAT? he tells press institute The "great powers and responsibilities" of the press- broadcast and print -were ex- AND amined by CBS President Arthur R. Taylor A SERIES before the Assembly of the International Press Institute in Philadelphia last week. He iterated that "television ... must in my view take further steps to insure that the NO BULLETS? world it presents is more than a superficial one." And he pointed out that he "re- Catch Withit and be absorbed in the world that cently asked those independent broad- nature intended. casters affiliated with the CBS Television This half -hour series, presented in color and live action, is Network to consider the goal of expanding at once entertaining and educational. the CBS Evening News as a worthy one for You'll learn about dinosaurs, watch how police dogs this industry." are trained, see the mysteries of a cat, and witness the dancing As in his original speech to the CBS of the bees. affiliates (BROADCASTING, May 10), Mr. Withit is laughing, living and learning with nature. And Taylor did not elaborate on a format or you'll love every exciting minute. A weekly series of 26 timetable. programs for everyone presented by the Mr. Taylor concentrated on calling on Latham Foundation, achieving the American press to "use the time respect for all living things. gained by this post -Watergate honeymoon to put its house in order. It must act now," he said, "to increase the public's trust and confidence. For the next time, the assault may not be clumsy." There are still too many lapses in judg- ment, careless errors, pandering to base instincts, too much trivia and not enough serious examination of issues, he said. Journalists must be "scrupulously objec- tive and fair" and increasingly, the specialist- reporter will be necessary to pro- vide in -depth knowledge and expertise. Privacy, a fair trial and simple human dignity, Mr. Taylor said, must be allowed to balance press freedom. On the subject of investigatory journalism - "so much in fashion since Watergate " -he said that a. "the competent and hard -nosed profes- sional" must "not be tempted to transgress the boundaries of fairness and objectivity in his or her hunger for a jour- nalistic coup. For every Woodward or The Latham Foundation Bernstein," he said, "there are hundreds Latham Square Building of reporters spending countless thousands F Oakland,California 94612 . 416 832-6337 of hours in tedious, unglamorous work." Mr. Taylor also noted his concern over challenges in the form of prior restraint, judges issuing gag orders, the increasing use of court subpoenas, arrest and search warrants to force disclosure of un- published information, the bill, S.1, now before the Senate, the equal -time law and "the so- called fairness doctrine," all of which, he said, represent "a tremendous potential threat to the integrity and freedom of broadcast news."

Broadcasting May 17 1976 57 The first 50 years

NBC will be celebrated in a of BROADCASTING special report on June 21. It will track the first network from Mary Garden and Will Rogers to Angie Dickinson and Chevy Chase. From David Sarnoff and Deac Aylesworth to Anthony Conrad and Julian Goodman. From Frederic William Wile to John William Chancellor.

We will do it in words, in pictures and in style.

All in time for a special distribution to NBC's golden anniversary convention of both radio and television affiliates in New York's Waldorf- Astoria.

Your own salute to NBC will be at home in ours.

You belong in Broadcasting0Jun21 Future editorialists? Cleveland area schoolchildren may be no the show into summer school and beyond. Topics of concern have more informed than other youngsters, but they're getting an op- ranged from drugs to black history to gun control. Public reaction has portunity to speak their minds on wEws(rv) there. As summer vacation been positive, Mr. Baker says, with the exception of those who think approaches, the Scripps- Howard Broadcasting Co. station is wrap- "kids are too young to be commenting on such subjects" At the ping up its first school year of Classroom Camera, which sends an Nathaniel Hawthorne elementary school, one youngster takes his ENG camera to elementary schools to capture what's on the minds turn at the clapboard (left) as taping begins under the supervision of of 6 -to -12 year olds. At least 12 one -to -two minutes spots are aired WEWS cinematographer Steve Kotton and producer Pat Martin weekly, mostly in commercial positions when there's a youthful au- (right). A similar program is airing the views of South Florida dience. "The kids are so sophisticated that it's beyond imagination;' youths at another Scripps- Howard station. weTVtrv1 West Palm

says William F. Baker, WEWS program director, who plans to continue Beach.

Susquehanna Broadcasting station, said talk show from 6 to 7 (the bombing oc- that almost $50,000 has been put up in curred at 7:17), talk again from 9 to 11 and Miami newsman rewards for information leading to the ap- news from 11 p.m. to 12 midnight. prehension and conviction of Mr. Milian's loses legs attackers, including $25,000 from the parent broadcast group. The Florida Asso- in car bombing ciation of Broadcasters put up $1,000, the Victim had been editorializing Greater Miami Association of Radio on air against local terrorists; Broadcasters $8,000 and - papers more than $5,000. FCC asks Justice to intervene, Mr. Levin called the attack on Mr. says federal government should [) protect those who speak out; Milian "an obvious assault on the First Amendment." The FCC apparently $50,000 in rewards are offered Little Rock, agrees: It is asking the Justice Department to intervene in the case on the grounds Arkansas Broadcast editorializing may have its first that the nation's communication's policy martyr. and that the Emilio Milian, 44, news director of encourages editorializing, federal government must therefore protect WQBA(AM) Miami, Fla., was the victim of a broadcasters when they pursue a vigorous bomb planted behind the firewall in his editorial policy. Rex station automobile April 30, minutes after leaving the air on his nightly Habla El Chairman Richard E. Wiley on Thurs- Pueblo talk show on that all- Spanish radio day wrote to Attorney General Edward H. Levi, seeking Justice Department inter- Humbard station. Mr. Milian had broadcast a num- ber of editorials decrying terrorism among vention in the case. He noted that the Miami's Cuban community. It is thought commission's fairness doctrine imposes reaches 86 share that he was the victim of that same ter- an affirmative obligation on broadcasters to discuss controversial issues of public rorist element, which had at least twice and is seen warned him against continuing the sta- importance. Accordingly, he said, the tion's editorial campaign. government has an obligation to find and by 63,000 Mr. Milian lost both his legs in the ex- prosecute those responsible for the attack plosion, which was triggered when he on Mr. Milian. The government's failure turned the ignition key. He was severely in that regard, he said, could have a chill- people each week on across mutilated as well, suffering injury to his ing effect broadcast journalists left hand and to the left side of his body. the country. He was released from intensive care only Mr. Milian is a Cuban American. He has last Tuesday (May 11), and is not expected been with WQBA since 1965, and has been Why? to be able to return to duty for several news and program director since 1971. He months. The station, which has continued is married and has three children. WQBA its editorial attack, anticipates that Mr. has a 17- person news staff. It presents a See back cover Milian will be broadcasting from his hospi- four -hour news block each morning from tal room within several weeks. 5 to 9 a.m., a 12 noon to 1 p.m. news hour, Source: Arbitron Feb /Mar'76 Herbert Levin, general manager of the news again from 5 to 6 p.m., Mr. Milian's

Broadcasting May 17 1976 59 Walters about characters in the Agnew Dunkerly, 21, that the public be excluded novel who talk about "the Jewish cabal, of from pre -trial hearings, that lawyers be Agnew does reprise the Jewish or Zionist lobby having too prohibited from talking to newsmen and much strength, too much influence in that only court personnel have access to on sins of media Congress," he said: the official files of the case. "I do feel that the Zionist influences in In 'Today' appearance, he takes particular aim the United States are dragging the U.S. into a rather disorganized approach to the at pro -Zionist influences Middle East problem. I feel, for example, Potomac perspectives that we don't have an even- handed policy Former Vice President Spiro T. Agnew was in the Middle East." to be offered NBEA back before a television camera and microphone last week, and it was almost Later he said, "1 think the media are sessions in Washington sympathetic to the Zionist cause, it as though he had never left. He attacked put the media. that way." The men in and behind the news Mr. Agnew, who resigned two- and -a- Mr. Agnew declined to answer ques- jam editorialists' agenda tions about his own resignation has half years ago and pleaded no contest to a -he maintained he was innocent of the charges Some 100 to 125 broadcast editorialists are federal charge of tax evasion, was a guest a ,xpected in Washington June 8 to 11 to on the Today show on NBC -TV. The pur- contained in lengthy Justice Department his case gain first information from national pose was to promote his novel, "The Can- statement on -or about former -hand field Decision." President Nixon. His interest was in talk- policy- makers at the fourth annual meet- ing the National Broadcast Editorial As- But he also spent time, in answering the ing about the book and the media. of questions of Today's Barbara Walters, to Besides, he said, he is saving that material sociation. for a "memoir" he hopes to sell. The conference, based at the Mayflower criticize the media -what he regards as the media's power and lack of fairness. hotel, will include briefings at both the House and the State He said, no, he did not think young peo- White Department. Vice will ple should enter politics. The media have President Nelson Rockefeller provide a keynote address Wednesday made it "a dangerous game" in which a Vermont gag order opposed morning (June 9), to be followed by a dis- single statement can be the ruin of a cussion of a Senate bill (S.1) to reform the career. "I just think it's impossible for a A television station and four newspapers with person in politics to do the job they're in Caledonia county, Vt. have requested U.S. Criminal Code Senator Edward Kennedy (D- Mass.) and Quinn Tamm, a elected to do under present conditions," a hearing to fight a proposed gag law enforcement consultant and former he said. order in a first- degree murder case. The assistant director of the FBI. The former Vice President added a new station, WCAX-TV Burlington, and the A luncheon, scheduled that day at the dimension to his criticism of the media: papers are protesting a request by the at- State feature an address their alleged pro- Zionism. Asked by Miss torney for the defendant, Scott David Department, will by Winston Lord, diector of the Secretary of State Henry Kissinger's policy planning staff. That will precede a White House briefing with Secretary of Defense Donald Rumsfeld and James Lynn, director of the Office of Management and Budget, and I.r)[=g possibly, a meeting with President Ford. Thursday is to be marked by meetings with members of Congress including Rep- }AÑ]113C! resentatives Brock Adams (D- Wash.) on the budget and Elizabeth Holtzman (D- N.Y.) on defense, and Senators Hubert Humphrey (D- Minn.) on employment QAEt:Twi?O and the economy, and Mike Gravel (D- J Alaska) on energy. A discussion on up- coming Senate and House races will feature the chairmen of the congressional campaign committees: Representatives John Anderson (R -III.) and Wayne Hays (D- Ohio), and Senators Ted Stevens (R- Alaska) and Wendell Ford (D -Ky.) The NBEA's James Madison Award for furtherance of freedom of expression is to be presented to Judge Harold Medina, for- merly of the U.S. Court of Appeals for the second circuit in New York, at a Thursday Whether you're putting in a night banquet. new automation system, be it theirs or William Ray, chief of the FCC's Com- ours, or expanding your old one, demand INSTACART... plaints and Compliance Division will par- for unparalleled instant access flexibility and fantastic reliability, ticipate in a Friday panel on legal issues INSTACART is the choice, with a proven track record that's the envy that will precede a nuts -and -bolts session of the industry. on writing editorials and a luncheon ad- dress by Representative Ronald Dellums Available in mono or stereo, with 12, 24 or 48 cartridge positions, INSTACART brings incredible instant random access flexibility to (D- Calif.). Registration fees for members are your live automated operation. INSTACART -ask anyone- it's... $80 before May 24 and $94 thereafter. The fee the best there is! for nonmembers is $100. Applications Call or write today A Division of Nil should be sent to Ted Powers, NBEA sec- for full 4041 Home Road details. retary- treasurer, WDBI -TV Roanoke, Va. Bellingham, WA 98225 NBEA will also assist with hotel reserva- 206- 733 -4567 tions.

Broadcasting May 17 1976 60 Calif., WBAL -TV, KTRK -TV Houston, KCBS(AM) San Francisco, WIZM(AM) La Journalism Briefs Turndown for PTV Crosse, Wis.,wsB(AM) Atlanta,andwCBS. special mention were ABC sees no reason to give Earning Helping the FBI. Senate Intelligence Com- WDAF(AM) City, Mo., for spot news PBS access to convention pool Kansas mittee report on Federal Bureau of In- and WBST(FM) Muncie, Ind., for a program while others pay their way vestigation says bureau has tried to in- on esophageal speech. fluence news by planting stories "either Public television's request for free access anonymously or through, 'friendly' news to the commercial networks' pool contacts" in media. It says, for example, coverage for this summer's political con- Food -stamp reporting, that FBI planted stories to discredit Martin ventions apparently was turned down last series on food problems Luther King Jr. and civil rights movement, week. win top RFK awards and that it took advantage of "close re- The message was conveyed in a letter to lationship" with board chairman of major Larry Grossman, president of the Public Broadcast journalists were to be honored magazine to kill story that made FBI look Broadcasting Service, from George Wat- with two out of six Robert E Kennedy bad. No names are given and there is no son, ABC's vice president of the Wash- Journalism Awards for outstanding evidence in report of manipulation of ington news bureau. ABC explained that it coverage of the problems of the disadvan- radio or TV. Report was second part of would be "unfair" to the other pool taged. Selected for a plaque and a bust of committee's over -all investigation of U.S. subscribers to allow PBS free access. the late senator in the eighth annual com- intelligence activities abroad and at home No reply has been received from either petition were Tom Pettit of the NBC (BROADCASTING. May 3). NBC or CBS, but Mr. Grossman read the Nightly News for his series on food ABC letter as an end to public television's stamps, and Bob Cain and Cathleen Touchdowns and other matters. Networks hopes of providing live gavel -to -gavel Gurley of wwvA(AM) Wheeling, W.Va. for and rest of national press cover political coverage of the Democratic and Repub- their two -part series, The Care and Feed- campaigns "like pro football games" con- lican national conventions. Convention ing of America. An awards luncheon was centrating on campaign progress and coverage by PBS will instead be confined scheduled last Friday at the John E Ken- strategy rather than issues, writes John to public affairs and news programs that nedy Center for the Performing Arts in Carey, PhD candidate at University of may be expanded as the convention Washington. Pennsylvania. In quarterly Journal of nears. The Robert MacNeil Report, Black In addition, Dan Rather, John Sharnik Communication, just out, he says, "If the Perspective on the News and USA: People and Peter Poor earned honorable mention press accorded the politicians any celebrity and Politics are examples. Other special for "The I.Q. Myth" program on CBS Re- [during 1974 congressional elections], it programs may be added, said Mr. Gross- ports. Citations went to Mark Lendner of was that of star athletes." Other articles in man. wcKT(TV) Miami for a 15 -part series on journal include one comparing effects of substandard housing in Miami, and to newspaper and network news, one saying Sally Fitz of KMOX(AM) St. Louis for the constant TV viewers are likely to support program, "Too Far from Help." Alabama Governor George Wallace. RTNDA picks finalists WCCO -TV, WBAL -TV. WCBS(AM) are biggest regional winners

The Radio Television News Directors As- Already sold in markets sociation has selected the regional winners that will compete for national RTNDA representing television and radio awards this summer. 67.4% Those stations still in the running were judged in four categories, with individual of - I S TV J - S competitions for the West, Midwest, o Northeast and Southwest. i ding Both WCCO -TV Minneapolis and WBAi- Tv Baltimore led the television winners Chicago San Diego Lexington with two regional awards. WCBS(AM) New York received the most radio honors, with Providence Bakersfield Toledo three awards. Portland, Ore. Pensacola /Mobile Harrisburg Awards were not made in every category for each region. A complete list of catego- Denver New Bern Scranton /Wilkes Barre ries and regional winners -which will Charlotte Greenville Battle Creek receive certificates primarily at regional RINDA meetings- follows. Washington, N.C. Edward R. Murrow documentary award: KING -TV Seattle, WCCO -TV, WBAL -TV, and many more WAVE -TV Louisville, Ky., KNX(AM) Los Angeles, KMOX(AM) St. Louis, WBMC(AM) McMinnville, Tenn., WMAL(AM) Washington and WCBS (tie). Investigative award: KNXT(TV) Los Angeles,. wcco -TV, WCAU -TV Philadelphia, WPLG -TV Miami, WCCO(AM) Minneapolis, WRVA(AM) Richmond, Va., and WBRU(FM) Providence, R.I. Editorial award: KOMO -TV Seattle, WBBM -TV Chicago, WCVB -TV Boston, WCKT(TV) Miami, KGO(AM) San Francisco, WJBC(AM) Bloomington, Ill., and wcBS. Spot news award: KOVR(TV) Stockton,

Broadcasting May 17 1976 81 often not there the next time the person the political conventions approach) and an Programing looks for it on the schedule. hour of documentaries at 10. World Press The PBS schedule is nevertheless and then ABC Captioned News will wind- designed to give stations the maximum up the night's schedule. Grossman sets up flexibility for tailoring certain programs to Saturday evening will begin with PBS's their local audience's time needs, he ad- Children's Film Theater at 7:30, when the PBS's fall line -up ded. commercial stations are presenting access to counterprogram Sunday night would be set aside pri- programing. Reruns of Tuesday specials marily for cultural programs to run on a and Thursday night's drama series will commercial fare 52 -week basis. Included in Sunday's line- follow. up are: Evening at the (Boston) Pops to The children's program Zoom will be Key is thematic scheduling be alternated with Evening at Symphony; presented at 6:30 p.m. weekday evenings for each night, hope that followed by Masterpiece Theater and then opposite local news programs on the com- stations will run them whole Dance Performances, which includes mercial networks. Dance in America, Theater in America Target audience programing such as The Public Broadcasting Service has pro- and the Live From Lincoln Center series. Woman, Black Perspective on the News posed a fall programing schedule to turn Monday will be devoted to Grand Prix and Black Journal will be fed at 7 and 11 what its new president calls the past Tennis during the summer and to reruns p.m. for the stations to insert at their dis- "hodge podge" of programing into a of the Adams Chronicles in the fall. In cretion. Mr. Grossman claims that target unified network that can offer an alterna- Performance at Wolf Trap, which previ- audience (minority) programing fails to tive to commercial program schedules. ously was a series of specials, will follow reach its intended viewers when it com- The plan calls for setting aside certain on a regular basis. petes in prime time against the commer- nights for programing built around a single Tuesday night, when the commercial cial networks. theme, such as drama or public affairs. networks have not scheduled any full - Many sporadic specials will be packaged as length movies, PBS will present the classic 52 -week series and their placement in the Janus Film package. Prior to the Janus PBS national feed is designed to gain max- films, PBS will feed various specials, in- PBS stations cut imum impact for public television and in cluding the Hallmark Hall of Fame pro- several instances to counterprogram the grams, the National Geographic docu- program buying commercial networks. mentaries and other programs produced The success of PBS's attempt to put by PBS or acquired outside. The format Co -op commits to 28 series, "consistency" into its programing marks a departure from the special- of -the- 10 fewer than last year schedule, according to President Larry week concept PBS has used in the past. Grossman, rests with the stations -they Wednesday, PBS will feed the Nova sci- The Public Broadcasting Service's station can choose to take nationally fed programs ence series at 8 p.m. followed by the program cooperative, which chooses the live or tape them for insertion at other Great Performance series at 9. (The programs that will be fed nationally for the times in their own local schedules. The de- Great Performance series will be repeated next season, has picked 28 series repre- gree to which public stations follow PBS's the following Sunday.) senting a collective investment of $15 national scheduling plans will be wit- PBS has set Thursday aside for dra- million. Last year 38 series were bought nessed this fall when the stations file car- matic programing and will lead off the eve- for $16.5 million. riage reports. ning schedule with Masterpiece Theater, The program selections are expected to Mr. Grossman explained the program- followed by either Visions, Hollywood fill about 40% of the PBS schedule, with ing schedule is an effort to get as much Television Theater or Classic Theater the remainder filled by programs produced consensus as possible, allowing for more (featuring British produced drama shows) by member stations and offered free and economy in terms of impact and promo- on a rotating basis. by outside acquisitions made by PBS and tion. If most stations carry a national pro- Friday would become PBS's public arranged through underwriters. gram at the same time, promotional efforts affairs night with back-to -back news and The drop in the total number of series will have a greater effect nationally, he con- informational programing running from purchased during this program cooperative tinued. It has been shown, said Mr. Gross- 7:30 p.m. to midnight. Opening the eve- was attributed to escalating program costs. man, that the most successful programs ning will be the Robert MacNeil Report Nevertheless stations contributed a record have the most consistent carriage. which is stripped in every weeknight at $9.5 million, with the Corporation for The "great handicap" in public televi- that time, followed by Washington Week in Public Broadcasting kicking in $3 million sion, said Mr. Grossman, is that when the Review, Wall Street Week, USA: People and the Ford Foundation $2.5 million for viewer finds something he or she likes it is and Politics (which may be expanded as the total station program cooperative (SPC) funding effort. At the last SPC, CPB and Ford each contributed $4.6 million, with the stations providing $7.3 TODAY'S EXCITING BEAUTIFUL MUSIC million. Emotionally Involves the Listener The series chosen by the 256 member More Than Just Another Background Sound stations represent the production efforts of 17 public TV stations. From WNET(Tv) New York, PBS stations selected Great Performances, featuring MUSIC... dance, theater and the Live from Lincoln Center series cultural shows; Opera JUST FOR Theater Presents, featuring five operatic productions produced in conjunction with TILE TWO OF US the Canadian Broadcasting Corp., and Ingmar Bergman's Scenes from a Mar- riage, six hour -long programs originally Total Music Consistency Computer Controlled Music Rotation shown on Swedish television. Series produced by WETA(rv) 4 -24 Hr. Format Blends Control of Daypart Programming Washington that were purchased by the Jingles /Custom Voice Tracks /Promotion and Sales Aids stations are: Washington Week in Review, Call or Write Today: PETERS PRODUCTIONS, INC. featuring 52 half -hour programs, and 8228 Mercury Court, San Diego, California 92111 (714) 565 -8511 Special Events, with coverage of impor-

Broadcasting May 17 1976 62 Back to the drawing board. The new feel broadcasters have failed to exercise Votrak Information System at WNEW-TV the proper restraint. And they should New York balked last week, not because First Amendment communicate their displeasure to the nobody was paying attention, but be- applies 'in general' broadcast advertisers involved, to the FCC cause 20,000 incoming calls in one 10- and to their elected representatives. second period jammed the computer. to broadcasting, Mr. Eger said the resolution adopted by Viewers were asked whether they would Eger says for Ford the mayors conference is the kind of vote for President Ford or Jimmy Carter, public expression likely to impress broad- two phone numbers were listed on the Acting director of OTP, wriing casters with the seriousness of the public's screen, and by dialing either number, for President, tells mayor that concern. "Given their dependence on viewers' preferences were to be violence on TV is beyond reach public acceptance and their commitment registered. A spokesman for WNEW -TV of governmental intervention to public service," he said, broadcasters said the Votrak is able to handle 100,- "will and do respond positively to such 000 calls an hour; the audience at that John Eger, acting director of the Office of public expressions." He said the institu- time on May 10 was obviously much Telecommunications Policy, in a letter tion of the family viewing concept last fall higher. The station expects to have a written in behalf of President Ford, said is indicative "of broadcasters' sensitivity new call -in method in operation in a few that broadcasters' programing "is pro- in these matters." weeks. tected in general by the First Amend- ment" and that "we question whether the federal government in a free society should presume to dictate moral standards Programing Briefs taut national events in the capital. WETA's for the whole country ..." Evening Edition with Martin Agronsky It is the public itself, he said, that should was not repurchased. act to bring pressure to bear when they are One medium to another. Rankin -Bass Pro- ductions, New Sixty -six new episodes of the children's dissatisfied with programing. York, has sold 90- minute program, Zoom, produced by WGBH(TV) Mr. Eger's letter went to Mayor David cartoon of J.R.R. Tolkien's cult novel Boston, were selected. Also from Boston D. Shiffman of Santa Barbara, Calif. He about mythical creatures, The Hobbit, to Xerox are: Crockett's Victory Garden, a new had written President Ford to ask him to Corp. Sponsor is paying $1.1 series featuring horticulturist Jim "take the leadership in starting some million for two airings of The Hobbit, first Crockett; Evening at the Symphony with meaningful action" aimed at reducing the of which goes on NBC -TV in fall of 1977. Arthur Fiedler and the Boston Pops presentation of violence on television. Dylan special. NBC -TV will broadcast featuring 13 concerts, and the science Mayor Shiffman enclosed a copy of a reso- special starring singer- composer Bob series, Noua, lution deploring television violence that Dylan, Sept. 14 (10 -11 p.m.) in his first WTTW(TV) Chicago productions that was adopted unanimously by the United TV headliner appearance. Taped show is were purchased are: The Best of Ernie States Conference of Mayors last year. sponsored by Craig Corp. through Kovacs, 10 half -hour programs of early Mr. Eger, in responding to the letter for Needham. Harper and Steers, New York. TV performances of the late comedian; the President, said, "We share your con- Camera *bleeper. Caroline Kennedy, 18- Soundstage, a contemporary music series, cerns and are deeply distressed at what ap- year -old daughter of Jacqueline Kennedy and Book Beat pears to be an increasingly prevalent prob- Onassis, nas latched on to glamorous sum- Wall Street Week with Lou Rukeyser lem as measured by the number of com- mer job: photographer's assistant for and Consumer Survival Kit are produc- plaints received in Washington." But he ABC -TV in Montreal during its coverage tions offered by the Maryland Center for questioned the wisdom of government - of Olympic games from July 17 through Public Broadcasting and picked up by the imposed standards of programing "which Aug. 1. She'll report to Rick Giacalone, stations. could stifle creativity and diversity." director of photography for ABC Inc. Her Sesame Street and The Electric Com- Mr. Eger said "While we personally duties? As one ABC source put it, "She'll pany, both produced by the Children's deplore the presence of violence in televi- be shlepping cameras for two weeks." Television Workshop in New York were sion programing, we believe the First also purchased. Amendment imposes a limit to govern- Sale plans made. Agreement has been Other SPC purchases include: Woman mental intervention in television speech, reached to sell Avco Broadcasting Corp: s and Mark Russell Specials, both produced absent some clear, compelling and immi- film production unit to Bright Light Pro- by WNED(Tv) Buffalo, N.Y.; The Age of nent danger to society." ductions, both firms Cincinnati -based. Uncertainty which will present economist Mr. Eger said the primary responsibility Bright Light is newly formed film produc- John Galbraith's view of industrial society for regulating program content rests with tion house; three of four owners are in the last 200 years, produced by the broadcasteer. But they also should former Avco employes, fourth is former KCET(TV) Los Angeles; Anyone for Thn- make their displeasure known when they newsman. nyson with the First Poetry Quartet, pro- duced by the Nebraska Educational Television Network; Black Perspective on the News, produced by WHYY(TV) Philadelphia -Wilmington; Parent Effec- tiveness, featuring Dr. Thomas Gordon and his method of developing parent -child R. C. CRISLER & CO., INC. KPBS(TV) San relationships, produced by BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES Diego; World Press, produced by LICENSED SECURITIES DEALERS KQED(TV) San Francisco; Lilias, Yoga and UNDERWRITING - FINANCING You, produced by wcET(TV) Cincinnati; Studio See which is a series for teen -agers CINCINNATI--* in a magazine format produced by the South Carolina Educational Television Richard C. Critter, Ted Hepburn, Alex Howard 580 Walnut street, 45202, phone (513) 381.7775 Network; Lowell Thomas II, produced by the Southern Educational Communica- TUCSON - tions Association; Austin City Limits, a Edwin G. Richter Jr., Frank Kalil country -rock program produced by POB 4008. 85717, phone (602) 795.1050 KLRN(TV) Austin, and At the Top, a jazz program produced by wxxl(Tv) Rochester, N.Y.

Broadcasting May 17 1976 63 1976, ABC. Orlando and Dawn on their 5th Anniver- Outstanding individual director for a sary" (syndicated). NBC -TV top winner special program: Nicholas Havinga, First Outstanding writing for a drama series in daytime Emmys Ladies Diaries': Edith Wilson, Jan. 20, for a single episode of a series; or for the 1976, NBC. entire series: William J. Bell, Kay Lenard, Syndicators' best effort Outstanding individual director for a Pat Falken Smith, Bill Rega, Margaret is triple- honored 'Dinah!' game or audience participation show for a Stewart, Sheri Anderson and Wanda Cole- single episode: Mike Gargiulo, The man, Days of Our Lives, NBC. Although CBS -TV has emerged as a $20,000 Pyramid, Feb. 18, 1976, ABC. Outstanding writing for a special pro- strong number one in the daytime Outstanding individual director for a gram: Audrey Davis Levin, First Ladies' Nielsens, it managed to win awards in only variety program for a single episode: Glen Diaries: Edith Wilson, Jan. 20, 1976, three daytime Emmy categories last week, Swanson, Dinah! "Dinah Salutes Tony NBC. compared to nine for NBC -TV and six for ABC -TV. ABC's The $20,000 Pyramid won the "outstanding game or audience- participa- SYNDICATION tion show" Emmy and NBC's Another World copped the Emmy for "outstanding drama series" during the third annual daytime awards telecast on CBS -TV last Tuesday (May 11). Six of NBC's nine Emmys were awarded to the First Ladies' Diaries series of three specials, with the one on Edith Wilson telecast on Jan. 20, 1976, nailing statuettes in four categories, including an Emmy for "outstanding drama special." The syndicated Dinah Shore show (dis- tributed by 20th Century -Fox Television) picked up Emmys in three categories, in- cluding the one for "outstanding talk, ser- vice or variety series." The daytime categories and winners were listed by the Academy of Television Arts and Sciences as follows: Dinah Shore: three -time winner. Outstanding drama series: Another World, NBC, with Emmys to Paul Rauch, executive producer; Joe Rothenberger, NBC producer, and Mary S. Bonner, producer. Outstanding drama serial: First Ladies' Diaries: Edith Wilson, Jan. 20, 1976, NBC, with Emmy to Jeff Young, producer. Outstanding game or participation show: The $20,000 Pyramid, ABC, with Emmys to Bob Stewart, executive producer, and Anne Marie Schmitt, producer. Outstanding talk, service or variety series: Dinah! (syndicated) with Emmys to Henry Jaffe, executive producer; Carolyn Raskin, executive producer, and Fred Tatashore, producer. Outstanding actor in a daytime drama serial: Larry Haines, Search for Tomorrow, CBS. Outstanding actor in a daytime drama special: Gerald Gordon, First Ladies' Di- L- r:Gerald Gordon.Elizabeth Hubbard, Jeff aries: Rachel Jackson, April 18, 1975, Young: actor, drama series: actress, drama NBC, and James Luisi, First Ladies' Di- special: outstanding drama special. aries: Martha Washington, Oct. 23, 1975, NBC. Outstanding actress in a daytime drama serial: Helen Gallagher, Ryan's Hope, L -r: Rift Fournier, J. Phillip Miller, Joan ABC. Bender, George Heinemann: children infor- Outstanding actress in a daytime drama mational series. special: Elizabeth Hubbard, First Ladies' Diaries: Edith Wilson, Jan. 20, 1976, NBC. Outstanding host or hostess in a daytime game or audience participation show: Allen Ludden, Password, ABC. Outstanding host or hostess in a daytime talk, service or variety series: Dinah Shore, Dinah! (syndicated). William J. Bell -Pat Outstanding individual director for a Falken Smith: writ- drama series for a single episode: David Mary S. Bonner -Joe Rothenberger: drama ing for drama Pressman, "One Life to Live," Jan. 26, series. episode

Broadcasting May 17 1976 64 Outstanding entertainment children's Outstanding individual achievement in Outstanding informational children's series: Big Blue Marble, (syndicated) with children's programing for a single episode series': Go, NBC, with Emmys to George Emmy to Henry Fownes, producer. of a series; or for a special program: The A. Heinemann, executive producer; Rift Outstanding entertainment special: ivluppets, performers, Sesame Street, Fournier, producer; J. Phillip Miller, pro- "Danny Kaye's Look -in at the (PBS), April 25, 1975, Jim Henson, Frank ducer; William W. Lewis, producer, and Metropolitan Opera," The CBS Festival of Oz, Jerry Nelson, Carroll Spinney, Joan Bender, producer. Lively Arts for Young People, CBS, April Richard Hunt and Fran Brill. Outstanding instructional children's 27, 1975, with Emmys to Sylvia Fine, ex- Outstanding information children's programing- series and specials': Gram- ecutive producer; Bernard Rothman, pro- special' Happy Anniversary, Charlie mar Rack, ABC, with Emmys to Thomas ducer; Jack Wohl, producer, and Herbert Brown, CBS, Jan. 9, 1976, with Emmys G. Yohe, executive producer, and Radford Bonis, producer. to Lee Mendelson and Warren Lockhart. Stone, producer.

'Award applies to calegones and areas for the penod July I. 1974 through March 15. 1976

ABC

One Life to Live': director award to David Pressman Dick Clark: game- audience part. show.

i Helen Gallagher: Allen Ludden: host, actress- daytime game /audience part. drama 'Grammar Rock': instructional for children

CBS

Sylvia Fine --B. Rothman: entertainment special Larry Haines: actor, daytime drama

Broadcasting May 17 1976 65 The Media Environment: Mass Com- Books munications in American Society by Robert H. Stanley and Charles S. Stein- berg, Hastings House Publishers, New Assault on the Media: The Nixon Years by those of a defendant in a criminal trial, York, 1976, 281 pp., $11.50 (cloth), $6.95 William E. Porter, The University of and that jurists operated out of a sense of (paper). "omniscient power that entitled their ac- Michigan Press, Ann Arbor, 1976, 320 From I Love Lucy pregnancy to Maude l; pp., $11.95. tivities in courtrooms to immunity from abortion, from the National Association of CBS correspondent Dan Schorr -whose public scrutiny not available to any other Broadcasters television code to the segment American society" As for admitted funneling of a House In- of allegedly indecent broadcast of a George telligence Committee report to the Village government officials, they were said to be Carlin album cut, Messrs. Stanley and Voice has prompted a congressional in- skeptical of the press's fairness, accuracy Steinberg have pieced together the people, for vestigation (BROADCASTING, Feb. 16 et and First Amendment claims but, the corporations, events and law that shaped seq.) - apparently was the subject of most part, more sensitive to free press the mass media. values than the judges. another investigation four years before. There's a plethora of information for Although the White House claimed that trivia - lovers -I Love Lucy ran 179 Mr. Schorr was being investigated for a top episodes -but the authors, professors of environmental job, Mr. Porter writes, "the The Cool Fire: How to Make It in 7èleui- communications at Hunter College in administration's explanation ... suggested sion by Bob Shanks, W. W. Norton & Co. New York, have a higher goal in mind: "to strongly that Schorr was being harassed." Inc., New York, 1976, 318 pp., $9.95. provide an informational frame of This is among the issues accounted in Bob Shanks writes from the experience of reference that will permit the formation of Mr. Porter's study of the Nixon -media re- one who joined the television family as a sound critical judgments" regarding the lationship. Mr. Porter, chairman of the soap opera performer and now is an ABC broadcast, print and motion picture indus- journalism department at the University programing vice president. Through first- tries. of Michigan, has taken painstaking efforts hand observations and anecdotes and to research a chronological report of historical and technological explanations, governmental efforts "to intimidate, Mr. Shanks provides the newcomer with a Television in the Corporate Interest by harass, regulate and in other ways damage travelogue to the industry. His successes Richard Bunce, Praeger Publishers, New the news media." and failures give the how -to's of produc- York, 1976, 150 pp., $15. A possible White House link to the ing; he describes the "princes" and "at- Mr. Bunce, a research sociologist at the 1970 challenge of Post -Newsweek's tendant players." The Emmy -award win- University of California at Berkeley, in -. license for wPLG(TV) Miami also is the ning producer who has worked with every- troduces his book by asking two questions: subject of speculation on Mr. Porter's part. one from "Bertrand Russell to Miss Nude "Are the business corporations which at To document his various claims, Mr. America" makes the effort to record "as present control American radio and televi- sion either willing to present, or capable of Porter has provided various key adminis- much of what I know as I can." tration speeches, White House memoran- representing the diverse and antagonistic da and court decisions. interests that are essential...? Are these business corporations responsible trustees In the author's view, the confrontation Freedom of the Press vs. Public Access by of our social communications system ?" between the government and the media Benno C. Schmidt Jr Published for Aspen had its positive value. Aside from being "a Institute Program on Communications With chapters on local ownership, good time to be a journalist," there and Society and the National News Coun- crossownership, multinational holdings and Mr. Bunce to "clearly was a rise in confidence, if not ar- cil, by Praeger Publishers, New York, conglomerates, attempts rogance, and a renewed interest in in- Washington and London. $696. 296 pp. find the answers. vestigative reporting." Benno C. Schmidt, professor of law Mr. Porter expects that other adminis- at Columbia University, provides an ex- trations will not make the mistakes of the Radio and 7èleuision (The Professions tensive overview of the free- press -ac- Series) by Stuart Hood, David & Charles, Nixon administration but will find use for cess controversy against the background of the North Pomfret, Vt., 1976, 144 pp., $9.95. "gentle corruption." And as current court cases and developments in jour- through the spirit of "derring -do" fades, that corrup- Mr. Hood came up ranks of nalistic practices and the advances in com- BBC and now, as a professor of film and tion, Mr. Porter writes, "may prove to be munications technology. A major element television in England, provides a simple the most serious threat of all." in the study is the Supreme Court's opi- overview of both the BBC and commercial nion in the Miami Herald case, which held broadcasting there. From the anchorman unconstitutional a Florida law requiring to the obituary department to the camera The Media and the Law. Edited by newspapers to make space available to crew, Mr. Hood details job responsibilities, Howard Simons and Joseph A. Califano political candidates to reply to editorial at- piecing together the total broadcasting pic- Jr., Praeger Publishers, New York. 225 pp. tacks. Professor Schmidt notes that the ture. His study even includes an appendix $4.95. opinion raises a "basic question" as to with salary grades. This book is an edited version of the whether the constitutional status of radio transcripts of a weekend discussion in and television "is ripe for reconsidera- March 1975 of journalists, lawyers and tion," and he believes that future court Radio Power: Propaganda and Interna- government officials on the knotty subject rulings will establish a greater degree of tional Broadcasting by Julian Hale, 7èm- of the media and the law. The conference, autonomy for broadcasters from FCC ple University Press, Philadelphia, 1975, sponsored by the Washington Post and the program -by- program review. But, he says, 196 pp., $12.50. Ford Foundation, was just that -a con- "nothing in [the Miami Herald opinion] The author, a former scriptwriter, pro- ference-not a collection of speeches. Par- suggests that the Supreme Court will grant ducer and organizer of the BBC's Roma- ticipants dealt with hypothetical cases broadcasters the constitutional autonomy nian and Italian services, introduces his designed to illuminate the conflicts that enjoyed by publishers." Because the work by calling radio "the only unstoppa- arise among journalists, the judiciary and "public trustee concept is virtually in- ble medium of mass communication" and the government. The editors of the ac- evitable" in a system in which "valuable thus "the most powerful weapon of inter- count-Mr. Simon, the managing editor of temporary rights" in the spectrum are national propaganda." the Post, and Mr. Califano, an attorney allocated, he says, the electronic media It was the Nazis, Mr. Hale writes, that who often represents the newspaper and will enjoy such autonomy only "if new first tried radio's propaganda potential. In other media on matters of the kind dis- communications technologies make ob- his book he examines the methods and cussed in the report -found that journa- solete the system of spectrum allocation" effectiveness of the Nazi External Service lists were essentially jealous of their rights that has been in effect since the Radio Act as well as that of the British, the Ameri- and insensitive to those of others, such as of 1927. cans and the Third World.

Broadcasting May 17 1976 66 Radio Programmlog Profile

Indispensable timebuying & promotion reference ! Radio's only

comprehensive, updated programming catalogue !

Pr -Joseph Dougherty GM -William James VOLUME OpM,Asaoc.PgD- William Harris ONE GSM -Richard Rakovan NSM-James Long ChE -John Begin WJR Detroit, Mich. 48202 Top 70 ND - David White Fisher Bldg. mmin9 Fronk Elzy 313- 875 -4440 Asaoc.PgD -W.Hal Youngblood CBS Affil. FD -Marshall Wells 760 kc 50,000 w markets PrM -Jane Freeman Capital Cities Stn. TrM- Rose Carriere Katz Profiles of all 1300 COMMENTA e AM PROGRAM TYPE AM and FM stations s MARSHALL WE:.IS Pop. Comprehensive farm news - Stand. livestock prices; traffic, --..41111111 Three Farm weather and recorded music. u editions 6 MUSIC HALL Pop. Bright music, cheerful en- annually Stand. tertainment. Sports briefs, J.P. McCarthy traffic, road conditions. 7 WJR News 6, 7, 8, 9am. Dave White delivers WJR News at 8am. Oscar Frenette s at 7am. Gene Healy 6 & 9am. ramm J.P. McCarthy is Detroit's adR favorite entertainer. music on OPEN HOUSE. VOLUME TWO 9 OPEN HOUSE Pop. Live wInóS1Jfld Marc Avery Stand. Jimmy Clark Orch. Show biz guests. T 10 ADVENTURES IN Class. Classical music with a crew 71-200th MUSIC -Karl Hess cut explains its popularity.

11 KALEIDOSCOPE Drama Skillful blend of recorded markets Mike Whorf Music music and dramatic narra-' of t he Live (usually Americana). r u/'a!1 1200 N FOCUS Talk- J.P. talks with all sorts 1 Profiles J.P. McCarthy Int. of people on all sorts of d e AM F'.11 Disc. sub sects- serious- humorous. and stations 1a I PAUL WINTER Pop.- CBS News with Douglas Three SHOW Stand. Edwards. WJR News with Rod editions Hansen, BS Newsmaker. s `Q M 1 annually ?roil' s hea es, wee ier, With MUSIC HALL traffic, lively conversa. Jimmy Launce Pop.- Lion..but mostly good music. Program Stand. CBS features include Mid - Formats At Large With Mike Wallace. R'RKO. - Walter Cronkite. by Jim S Smidebush with WJR News with TIME at 4, Dave Taylor 81/2" X 11" WJR Newe at 5. SEGMENT 6 - NEWS BLOCK Talk- Gene Fogel local, regional, News net'', internat'' news; Bob Broadcasting Book Division Reynolds WJR sports;Busines[ Sorts 1735 DeSales St., NW Serv. Barometer; Auto Reports -Joe -- Callahan; Journal '72. Washington, DC 20036

SPORTS Talk Special 50- min.show by I O Enter my one -year subscription to Radio Programing Profile, Vol. I MAGAZINE Scorte Dept. (three editions annually). Payment for $149, including shipping and 9 KALEIDOSCOPE Drama 9 -9:10 News & Byline handling, is enclosed. ENCORE Music Repeat of H a previous show. O Enter my one -year subscription to Radio Programing Profile, Vol. 2 and 10 (three editions annually). Payment for $149, including shipping FOCUS ENCORE Talk Repeat of daily "Focus" handling, is enclosed. show. 10:15y WJR News íy1í0- O Enter my subscription for both Vol. I and Vol. 2. Payment for $298 is 11 {1JJR Final Edition; News, NEWS - SPORTS Talk Sports. Gene Follet. enclosed. NIGHT FLIGHT Class. Music and news with Jay M 740 Light Roberts. Jay Roberts Class. NAME

10am -3pm 8:30- 11:3:' 3. "'w 6 -l0am 5:30 -bam 3 -7pm 7- 8:30ps 5- 5:30am " "m. COMPANY 5 205. 120. 205. 120. 65.(15) 80% 70% ADDRESS 10 200. 115. 200. 115. 55.(36) Seasonal: Detroit Lions and Michigan State football; De- L _ _ CITY STATE ZIP troit Pistons basketall; Detroit Tiger baseball; Golf Tournaments; Port Huron Mackinac boat race; Michigan In- ternational Speedway race reports; Economic Club speeches Fates & Fortu nes 5

counsel, Wometco Enterprises, Miami, elected Kanner, who has been appointed senior VP, Media chairman of executive committee. Arthur H. group executive and director of international Gary G. Stevens, VP/ Hertz, senior VP, profit planning, named chief operations, B &B, New York (BROADCASTING, general manager, financial officer. Louis Wolfson II, senior VP, May 10). given responsibility for broadcasting and CATV. KDWB(AM) Minneapolis - Larry A. Olshan, senior VP /media director, J. St. Paul, named to addi- Frank J. LaDolce, accounting director, CBS Walter Thompson, Chicago, promoted to tional duties as senior Television Stations Division, New York, ap- general manager, JWT, Los Angeles. Robert H. VP, research and pointed assistant controller. Irvine, VP, associate media director, JWT, development of owner, Chicago, replaces Mr. Olshan as media director. Doubleday Broadcast- Patricia Bondesen, executive secretary, ing, Dallas. Bud Knoll, Golden West Broadcasters, San Francisco, Virginia Dalton, production services super- Doubleday corporate named coordinator of national business visor, J. Walter Thompson, Chicago, appointed business manager, and development. broadcast business affairs manager and legal Ryan, coordinator, Needham, Harper & Steers Adver- Joe general John Rohrbeck, sales director, KNBC(TV) Los manager, Doubleday's tising there. Stevens Angeles, appointed station manager. KHOW(AM)- KXKX(FM) Michael D. Moore, senior VP /associate direc- VP's. Jim Reid, program manager, WDCA.TV Denver, named tor of media management, Benton & Bowles, Washington, appointed assistant general man- New York, named director of media manage- ager. ment. Newly elected officers, Greater Richmond (Va.) John F. HIIz, senior VP, McCann- Erickson, Broadcasters Association: J. Philip Goldman, wRvQ(FM), president; Barry Coffman, New York, joins Sawdon and Bess Advertising there as VP, new business development. WGOE(AM), secretary, and Clarence Morrison, WIVE- AM -FM. Ashland, treasurer. Herbert D. Gordon, VP /media director, Ketchum, MacLeod & Grove, Pittsburgh, ap- Jeannine Christensen, assistant promotion pointed senior VP manager, KTVx(rv) , advanced to promotion manager. Richard O'Donnell, VP, director of television sales, Avery -Knodel, New York, appointed VP, Todd Thayer, program director, KKOK(AM) Detroit sales, Television Bureau of Advertising, Lompoc, Calif., appointed station manager. replacing W. Eldon (Hap) Hazard, named VP Knoll Ryan Stanley Swan, operations /farm director, and manager of Detroit office, Radio Adver- WACK(AM) Newark, N.Y., given additional tising Bureau (BROADCASTING. March 22). W.W. Warren, president /general manager, duties as assistant station manager. Robert M. Wallace, VP, D'Arcy -MacManus & Fisher's Blend Station Inc., owner of KOMO -AM- Masius, Bloomfield Hills, Mich., appointed TV Seattle and KATU(AM) Portland, elected presi- Jim Ellis, associate producer /writer of WKRC- management supervisor. dent /chief executive officer. John F. Behnke, children's program, Max B. Nimble, joins VP /assistant general manager, advanced to ex- Tv Cincinnati as manager, creative services Sandra Kaminsky, broadcast buyer, Kenyon ecutive VP/general manager. Beth Fortnum, department, responsible for advertising, pro- & Eckhardt, New York, named to same post, FBS administrative assistant /personnel direc- motion and public relations. Clinton E. Frank, Chicago. tor, elected assistant secretary. William Devine Ill, general manager, noncom- Carlos T. Muniz, Philadelphia office manager, David H. Polinger, president, Suburban mercial KUMR(FM) Rolla, Mo., joins WEBR(AM) H -R /Stone, named to same position, Pro/ Broadcasting Corp., licensee of WSNL -TV Buffalo, N.Y., as manager. Meeker Radio there. Patchogue, L.I., named assistant to president of WP)x Inc., New York, which owns and operates Paul Francis, account executive, H &R Block, Robert J. Fox, account supervisor, Joseph WPIX-FM -TV New York and wtcC(AM) Bridgeport, Kansas City, Mo., joins noncommercial Lipsky, creative supervisor, and Robert M. Conn. KCPT(TV) there as public information director. Rees, management supervisor, BBDO, New York, named VP's. Candace Greene, general assistant /staff photographer, public relations department, Na- Edward H. May, national sales manager, tional Association of Broadcasters, Washington, w.lxT(TV) Jacksonville, Fla., named manager of named editor of NAB Highlights. She takes Atlanta office of Petry Television, replacing over that duty from Milton Magruder, former Rod Sterling who was appointed manager of director of publications, now editor /special Petry's Chicago office (BROADCASTING, March assignments at NAB. 22).

Anthony C. Rocco, special projects director, ABC -TV sports sales, New York, and John Broadcast Advertising Grace, central division sales manager, Chicago, elected VP's. John P. Blair, co- founder, member and honor- ary chairman of board, John Blair & Co., New Richard H. McCoy, director, advertising plan- Polinger Hanna York, retired May 4. He founded company 43 ning, Eastman Kodak, Rochester, N.Y, named years ago with late Humbolt J. Greig as Greig, manager, advertising /customer services, suc- Blair & Co. and became national repre- ceeding Donald M. Lewis Jr., who will retire Lee Hanna, VP, television news, NBC News, station sentative firm July I. New York, named VP and general manager of several months later after associ- ation with late Lindsay Spight. Company also NBC -owned WMAQ -TV Chicago, succeeding Lee Bernard E. Zuckerman, advertising director, owns WHDH(AM)- WCOZ(FM) Boston. Schulman, who was appointed VP, program Hecht Co. department store chain, Washing- development, NBC Television Stations Division ton /Baltimore area, named marketing develop- VP, (BROADCASTING, May 3). Robert A. Hume, account supervisor, Ben- ment manager, KPIx(TV) San Francisco. ton & Bowles, New York, named senior VP, Richard F. Wolfson, executive VP /general management supervisor, succeeding Bern Alfred M. Tauroney, Canadian national sales

Broadcasting May 17 1976 68 manager, LAWNY -TV Carthage, N.Y., is retiring ment. Edwin T. Vane, VP, national program Sid Perry, program /production manager, after 34 years with owner, Brockway Co., director, ABC Entertainment, New York, will WLCY -ry Tampa -St. Petersburg, Fla., named Watertown, N.Y. add daytime -programing activities to his current promotion director of parent, Rahall Com- responsibility for specials, children's program- munications, succeeded by Michael B. Jack C. Clifford, president /general manager, ing, early- morning programs, late -night pro- Schuster, production manager, WFRV -TV Green WXIA -TV Atlanta, appointed general sales man- grams, feature -film acquisition and program ad- Bay, Wis. ager, KXTV(TV) Sacramento, Calif. Justin ministration. Garry C. Kief, marketing com- Cassidy, KXTV sales manager, promoted to na- munications manager, Kaiser Aetna, national Tim McDonald, assistant program director, tional sales manager. land -development firm based in Woodland WDCA -TV Washington, promoted to program director. James F.L. O'Shields, regional sales manager, Hills, Calif., appointed general manager, ABC WKRC -TV Cincinnati, promoted to general sales Entertainment Center, Los Angeles. Thomas Jack Jarvis, director, WFLA -TV Tampa -St. manager. Mahony, program administrator, ABC Enter- Petersburg, Fla., named production manager. tainment, New York, appointed director, pro- Malcolm D. Potter, program manager, Craig Marshall, national sales manager, WTAE - gram administration, East Coast. wvuE(TV) TV Pittsburgh, promoted to general sales man- New Orleans, appointed program ager, wlsN -ry Milwaukee, succeeding Jim Nor- director, WTAE -TV Pittsburgh. ton, who continues as sales manager. Both sta- Charlene Watts, air personality, WAMO -AM -FM tions are Hearst -owned. Pittsburgh, rejoins co -owned WILD(AM) Boston as Mike Jones, local salesman, KVIQ -TV Eureka, program director. Calif., appointed regional sales manager. Len Dawson, former quarterback, Kansas City John C. Rocke, account executive, WPHL -TV (Mo.) Chiefs of , Philadelphia, joins WRKT -AM -FM Cocoa Beach, signed as analyst for NFL games on NBC -TV Fla., as regional /national sales manager. beginning this summer. KSFO(AM) David Forcer, national sales manager, CKLW -AM- Art Eckman, sports director, San Francisco and FM Windsor, Ont. (Detroit), named general announcer for San Francisco sales manager. Giants baseball team, named to same post at KRON -TV there. Eugene J. Sutorius, TV account executive, Eisner Shay Russell, Spotmasters, New York, joins WNW -TV Linden, Jim executive producer of All Things Robert E. Shay, director of broadcasting, N.J. (Newark), as general sales manager. Considered, National Public Radio series, WCBS -TV New York, named head of programing Washington, named acting director, Depart- for wplxtrv) there, and will be nominated ment of Program Content Resources at NPR. for VP at next meeting of board of directors on Jack Mitchell, NPR director of informational May 24. Mr. Shay succeeds Hendrik (Hank) programing, named acting executive producer Booraem who retires this summer. of All Things Considered. Programing Edith O'Shea Hills, program coordinator, ABC International Television, New York, named director, program and sales services, that division. Broadcast Journalism Gareth Wigan, creative affairs VP, feature film division, 20th Century -Fox, Beverly Hills, Lester M. Crystal, executive producer, NBC Calif., appointed production VP. Nightly News, NBC News, New York, named producer of NBC News's political convention John Williams, general manager, Editel, and election night coverage. Edward Fouhy, Hollywood, named VP in charge of post -pro- producer of NBC Nightly News, will assume Mr. Trans Video duction operations, -American Crystal's post until his return in November. there. Joseph F. Rovitto, assistant news director, Michael D. Kirkland, president, Communica- Hearst -owned WrAE -TV Pittsburgh, promoted to tions Resources Corp.; multimedia service Horowitz Hart news director of co -owned WisN -Tv Milwaukee, specializing in film work, Scottsdale, Ariz., succeeded by Bill Church, WTAE -TV VP, Programing Inter- Norman Horowitz, senior VP, international named senior Broadcast assignments manager. Carolyn Smith, pro- operations, Columbia Pictures Television, New national, radio station program producer, ducer, WTAE -TV's AM Pittsburgh, replaces Mr. York, appointed senior VP in charge of world- Bellingham, Wash. Church as assignments editor. Susan Mclner- wide distribution, responsible for all syndicated ny, wrAE -Tv news desk assistant, named associ- sales. William Hart, CPT senior VP, domestic ate news producer. syndication, named senior VP in charge of sta- tion programing, heading new department. Bruce Johnson, reporter, wcro -Tv Cincinnati, Consciousness- raiser. As part of the appointed news correspondent, WTOP -TV Michael Rollens, daytime program develop- Public Broadcasting System's develop- Washington. ment director, NBC -TV, West Coast, appointed ment of a comprehensive public aware- Mike Parker, KFI(AM) Los Angeles, and Rick variety programs director. Alvin Cooperman, ness program to boost viewer and in- Wallace, KVEN(AM) Ventura, elected chairman independent producer, New York, appointed stitutional support for its programs, the and chairman -elect, respectively, of California coordinator of NBC -TV's fall series of weekly establishment of a vice presidency for AP Television Radio Association. Dave specials, The Big Event (Sunday, 9:30 -11 p.m., public information has been recom- LaPrad, wAZY(AM) Lafayette, elected presi- NYT). mended to the PBS board. Larry Gross- dent, Indiana AP Broadcasters. Mark Watkins, WIBC(AM) and Phil Lengyel, William Hanna and Joseph Barbera have man, PBS president, has appointed Indianapolis WSJV(TV) VP's for radio and TV, signed new seven -year contract to continue as Charles M. Lichenstein to head the Elkhart, elected chief operating officers of 's department of public information on an respectively. Hanna -Barbera Productions, Hollywood. interim basis during the search for the David Hazinski, ENG /political /government new vice president. Mr. Lichenstein will reporter, wsoc -TV Charlotte, N.C., named ENG Roger Lefkon, director of programing, WNBC- continue as vice president, national reporter, wnc -TV Pittsburgh. Tv New York, appointed program executive, affairs. In addition, Mr. Grossman ap- Syndicast Services there. Chuck Biechlin, news director, KGO- pointed Lorraine Jahn, a former account assistant Tv San Francisco, named news director, D. Eisner, VP, and executive with the Aigen /Pearlman Ad- Michael program planning KATU(rv) Portland, Ore. development, ABC Entertainment, Los vertising Agency in New York, to the Angeles, elected to newly created position of newly created position of director of ad- Graham Smith, anchorman, KvuE(rv) Austin, senior VP, prime -time production and develop- vertising. Tex., named to same post, KsAT-TV San An-

Broadcasting May 17 1978 69 tonio, Tex. Howard Murphy, from wvuE(TV) vices in educational technology. New Orleans, joins KSAT-TV as reporter /pro- Equipment & Engineering ducer. Edward O. Lauman, international com- Timothy J. Lennox, program director, Na- munications equipment specialist, has joined Deaths tional Broadcasting Services, New York produc- CCA Electronics Corp. as field manager, Saudi Frederick L. Allman, 68, engineer, and tion firm, named reporter, WERC -AM -FM Arabia district. He will be stationed in Riyadh, former station owner, died May 7 at Sibley hos- Birmingham, Ala. Saudi Arabia, will supervise installation and pital, Washington, after heart attack. He had and Bill Townsend, reporter /anchor, WLFI -TV maintenance of FM radio station $1.6 owned WSVA -AM -TV Harrisonburg, Va., WSIR(AM) Lafayette, Ind., named to same position, WBBH- million, seven- station, countrywide HF and Winter Haven, Fla., and WIMA(AM) Orange, Va. TV Fort Myers, Fla. UHF network. He was also co-owner of wKaz(aM) Muskegon, M. chief engineer, WPLG -TV Mich. He sold his broadcast interests in late Bob Cachen, anchorman, KOSA-TV Odessa, Andrew Jackson, director, WIIC-TV 1960's. His wife, Mary, survives. Tex., appointed news director, KVIQ -Tv Eureka, Miami, named engineering Calif. Pittsburgh. Jack Farnell, 59, VP /programing director, KTVU(TV) Foote, Cone & Belding, Chicago, died there Michael Conway, assignment editor, WKYC -Tv John Swanson, chief engineer, to wTVF(Tv) Nashville May 1 of heart failure after long illness. He was joins WOWK -TV W.Va., Oakland, Calif., returns Cleveland, Huntington, former director of Ralph Edward's 7Futh or as news reporter /producer. in same position. Consequences, producer /writer of Ladies Be staff VP, tax affairs, RCA Peter O. Graves, news department, KIUP(AM)- Melvin Cornfield, Seated, and VP, director of radio and TV for VP and treasurer, succeeding KRSI(FM) Durango, Colo., named news director. Corp., named Wade Advertising, where he produced Quiz Laurence J. Farley, who has resigned. Kids. Survivors include his wife, Challen, and Robert Pinny, news reporter /air personality, two daughters. KLOA(AM) Ridgecrest, Calif., named news direc- Leon Biesiadecki returns to KLOA(AM) tor. Ridgecrest, Calif., as chief engineer after ser- Louis Allen, 63, chief meteorologist, WTOP -AM- vice in Navy. ry Washington, died after heart attack May 9 at Frank Colette, news director, WCAP(AM) Suburban hospital, Bethesda, Md. He began Mass., named news reporter, WHIM -AM- Lowell, Mort Golden, sales manager, Precision Film broadcasting weather forecasts on TV in 1948 at FM Providence, R.I. Laboratories, New York, named sales VP. wNBw(TV) Washington, predecessor to WRC -TV there. At time of death he was also president of Allen Weather Corp., private weather forecast- Cable ing firm there. Surviving are his wife, Jeanette, and three daughters. Lawrence Schneider, executive, Warner Ca- ble Co., Oshkosh, Wis., appointed manager, Allied Fields Geraldeane Cutler When, 67, part owner of Wichita and KCNY(AM) San Mar- Northwest Cablevision, Winsted, Conn. James Parton, has resigned as chairman of KWFT(AM) Falls cos, both Texas, died in her sleep April 30 at her Thomas Olszewski, salesman, Magnavox National Advertising Review Board to become assistant librarian of Congress in Washington in Wichita Falls home. She and her husband, CATV, Manlius, N.Y., appointed Northeast Forest were July. He will leave his NARB post at end of May. Livings Whan, former FCC consul- regional sales manager. Robert Fisher, assis- tants and radio audience researchers. Survivors tant comptroller, Chicago Pneumatic Corp., Harold P. Fleig, VP /account executive, include her husband; son, Don, president/ CATV, Manlius, named comptroller, Magnavox Nielsen Television Index, Northbrook, Ill., ap- general manager of KWFT, and daughter, Jerri N.Y. pointed regional manager, central territory, Martin. Nielsen Television Index, Northbrook, Ill. Robert F. Brady, 67, retired electrical engineer Richard J. Zell, VP, Daniels and Associates, whose work with satellites in mid- 1950's led to cable TV brokerage /management /consulting first voice transmission from space, died May 2 firm, Denver, named VP /treasurer, CATV bro- of cancer at Fairfax (Va.) hospital. He was kerage /consulting division, Harmon and Co. member of research and development staff in there. office of Army chief signal officer from 1941 -1961. His wife, Mary, two sons and three WRTV Patty J. Bourne, administrative services daughters survive. supervisor, Cargill, Wilson & Acree, subsidiary Indianapolis, of Doyle, Dane, Bernbach, Atlanta, named Arnost Horlik, 64, senior director, CBS Televi- business manager, Szabo Associates, national sion Network business affairs department, died Indiana broadcast collection agency there. May 2 of cancer in New York. He is survived by his wife, Ditta. Gabe Pressman, WNEW -Tv New York, named Herman Neuman, 80, retired music director, to Deadline Club's Journalism Hall of Fame. noncommercial WNYC(AM) New York, died May Club is New York City chapter of Society of 4 while attending dinner in his honor at Professional Journalists, Sigma Delta Chi. Rex Roosevelt hotel there. He originated Master- Late Paul A. Porter, Washington communica- work Hour, said to be oldest continuous broad- tions lawyer (Arnold & Porter) and former FCC cast series of classical music, in 1928. His wife, Humbard chairman who died last November (BROAD- Mary, survives. CASTING. Dec. I. 1975), named among six win- Shimen Ruskin, 69, radio /TV /film actor, died ners Urban Justice Awards presented by An- reaches 40 share of of cancer April 23 in Los Angeles. He is sur- tioch School Law. of vived by his wife, Kay, and one son. Thomas, actress, received Silver and is watched Mario James Flavin, 69, character actor, died April Satellite award from American Women in Radio 30 in Beverly Hills, Calif., after heart attack. and Television recognition of her artistic, "in Among TV series in which he appeared were by 45,000 cultural and humanitarian con- educational, Burns and Allen, Lucille Ball Show and Dr. tributions to the field of broadcast communica- Kildare. He is survived by his wife, Lucile, and 25th annual in people each week tions" at AWRT's convention one son. Philadelphia. Max Bolin, 88, musical director for NBC, West Seymour N. Siegel, university dean for edu- Coast, for more than 45 years, died in Los cational technology at City University of New Angeles April 18. He is survived by two sons. Why? York and 1947 -69 director of communications for noncommercial WNYC- AM -FM -TV New York, Bryan E. Meilleur, 26, administrative assis- named to receive honorary doctor of laws de- tant /news director, WTWN(AM) St. Johnsbury, See back cover gree from Emerson College, Boston, for ser- Vt., died April 18 there.

Source: Arbitron Feb /Mar' 76 The Broadcasting Playl ist - May 17

These are the top songs in air -play popularity in two categories on U.S. radio, as Over-all -rank Rank by day parts reported to Broadcasting by a nationwide sample of stations. Each song has Last This Title (length) 6- 10a- 3- 7- week week Artist -label í0a 3p 7p 12p been "weighted" in terms of The Pulse Inc. audience ratings for the reporting sta- tion on which it is played and for the part of the day in which it appears. A (m) in- 39 dicates an upward movement of 10 or more chart positions over the previous 39 Come on Over (3:38) 35 37 39 41 Olivia Newton -John -MCA Playlist week. - Qf 40 Love Song (4:40) 38 43 41 39 Elton John -MCA Contemporary 46 41 Young Blood (2:37) 41 44 38 42 Bad Company -Swan Song 45 42 I've Got a Feeling (3:17) 37 46 42 47 Over- ell -rank Rank by day parts Al Wilson- Playboy Last This Title (length) 6- 10a- 3- 7- - 43 Making Our Dreams Come True (2:29) 39 42 44 44 week week Artist -label 10a 3p 7p 12p Cyndi Grecco- Private Stock - 44 It's Over (2:51) 43 41 45 45 7 1 Welcome Back, Kotter (2:48) 1 I 1 1 Boz Scaggs- Columbia John Sebastian -Reprise 47 45 Love Hurts (3:03) ' 30 32 5 2 Let Your Love Flow (3:16) 4 2 6 2 Nazareth -A &M Bellamy Bros.- Warner Bros. - 48 Still Crazy Atter All These Years (3:25) 46 49 47 48 3 3 Right Back Where We Started From (3:16) 2 4 5 5 Paul Simon -Columbia Maxine Nightingale - United Artists - 47 Theme from "Berretta" (3:06) 45 48 49 50 1 4 Boogie Fever (3:25) 3 3 4 7 Rhythm Heritage -ABC Sylvers- Capitol 38 48 Shout It Out Loud (2:38) 46 46 9 5 Love Hangover (3:40) 7 5 3 3 Kiss -Casablanca Diana Ross -Motown 41 49 One Piece at a Time (3:10) 44 47 2 6 Disco Lady (3:50) 8 6 2 4 Johnny Cash & Tennessee 3- Columbia Johnny Taylor -Columbia 29 50 Theme from "S.W.A.T." (4:07) 42 ' 43 6 7 Silly Love Songs (5:54) 5 7 8 6 Rhythm Heritage -ABC Paul McCartney & Wings -Capitol 4 8 Bohemian Rhapsody (5:55) 10 8 7 8 Queen -Elektra 11 9 Shannon (3:50) 6 10 9 10 Henry Gross- Lifesong 8 10 Show Me the Way (3:25) 9 9 12 9 Country Peter Frampton -A &M 17 11 Theme from "Happy Days" (2:40) 11 11 10 11 Pratt & McClain 10 12 Fooled Around and Fell In Love (2:58) 12 16 11 12 Elvin Bishop- Capricorn 5 1 I'll Get Over You (3:12) 1 1 1 1 15 13 Rhlannon (3:45) 14 12 14 13 Crystal Gayle- United Artists Fleetwood Mac -Reprise 4 2 Come on Over (3:38) 2 2 3 2 16 14 Get Up and Boogie (4:05) 13 13 15 15 Olivia Newton- John -MCA Silver Convention -Midland Intl. 3 3 One Piece at a Time (3:10) 4 4 2 3 18 15 Trying to Get the Feeling Again (3:45) 16 15 13 14 Johnny Cash & Tennessee 3- Columbia 4 Barry Manilow- Arista 1 4 After All the Good Is Gone (2:56) 3 3 5 14 16 December 1983 (3:21) 15 14 17 16 Conway Twitty -MCA Four Seasons -Warner Bros. 8 5 Together Again (3:56) 5 5 4 5 21 17 Shop Around (3:23) 17 19 16 19 Emmylou Harris- Reprise Captian & Tennille -A &M 7 8 What I've Got in Mind (2:39) 6 6 7 7 20 18 Misty Blue (3:38) 18 18 18 18 Billie Jo Spears- United Artists Dorothy Moore -Malaco 11 7 That's What Made Me Love You (2:48) 7 7 6 6 13 19 Only 16 (2:44) 19 17 19 17 Bill Anderson & Mary Lou Turner -MCA Dr. Hook -Capitol 16 8 Hurt (2:05) 9 8 10 8 19 20 Sara Smile (3:07) 20 20 20 21 Elvis Presley -RCA Hall & Oates -RCA 2 9 My Eyes Can Only See as Far as You (2:36) 10 9 11 9 28 21 Never Gonna Fall in Love Again (3:45) 21 21 21 23 Charley Pride -RCA Eric Carmen- Arista 13 10 I Couldn't Be Me Without You (2:40) 12 12 14 10 23 22 Love Really Hurts Without You (2:58) 22 23 23 28 Johnny Rodriguez- Mercury Billy Ocean -Arcola America 6 11 What Goes on When 26 23 Love in the Shadows (3:18) 23 24 25 20 the Sun Goes Down (2:51) 11 13 12 15 Neil Sedaka -MCA Ronnie Milsap -RCA 22 24 A Fool to Cry (3:59) 26 25 22 24 14 12 Don't the Girls All Get Prettier Rolling Stones -Rolling Stones at Closing Time (2:56) 18 14 9 12 12 25 Lonely Night (Angel Face) (3:17) 25 22 24 22 Mickey Gilley -Playboy Captain & Tennille -A &M 13 Don't Pull Your Love/ 25 26 Magic 24 26 26 29 - 8 15 15 17 Strange (3:22) Then You Can Tell Me Goodbye (3:18) Electric Light Orchestra -United Artists Glen Campbell - Capitol 30 27 Dream On (3:25) 29 29 29 30 10 14 You've Got Me to Hold on to (3:04) 16 10 16 13 Aerosmith- Columbia Tanya Tucker -MCA 35 28 Takin It to the Streets (3:20) 27 31 28 31 12 15 Let Your Love Flow (3:16) 15 19 8 19 Doobie Bros.- Warner Bros. Bellamy Bros.- Warner Bros. 27 29 Deep Purple (2:47) 50 27 34 26 23 16 Lone Star Beer 8 Bob Wills Music (2:06) 19 18 13 11 Donny & Marie Osmond -MCA Rod Steagall -ABCIDot 44 30 More, More, More (3:02) 28 32 27 36 - 17 She'll Throw Stones at You (2:58) 14 16 19 14 Andrea True Connection - Buddah Freddie Hart -Capitol 33 31 Lorelei (3:21) 53 28 36 27 - 18 Forever Lovers (3:42) 20 11 20 18 Styx -A &M Mac Davis -Columbia 501132 Love Is Alive (3:24) 32 33 31 38 22 19 Walk Softly (3:02) 13 21 22 21 Gary Wright- Warner Bros. Billy "Crash" Craddock-ABC/Dot 48 f/13 3 Rock n' Roll Love Letter (2:52) 40 40 40 25 9 20 The Winner (5:11) 17 22 21 22 Bay City Rollers- Arista Bobby Bare -RCA 40 34 Union Man (3:20) 31 36 35 34 15 21 Till I Can Make It on My Own (3:00) 23 17 18 16 Cate Bros. -Asylum . Tammy Wynette -E is 34 35 Hurt (2:05) 34 35 33 33 17 22 Mental Revenge (2:40) 21 20 24 Elvis Presley -RCA Mel Tillis & Statesiders -MGM

24 36 I Do, 1 Do, 1 Do, 1 Do, IDo (3:15) 36 38 32 35 23 Mr. Doodles (2:46) 22 24 17 25 Abbe -Atlantic Donna Fargo- Warner Bros. 31 37 Dream Weaver (3:15) 33 45 30 43 - 24 Drinkin' My Baby (off My Mind) (2:23) 25 23 23 20 Gary Wright- Warner Bros. Eddie Rabbitt- Elektra - 38 Moonlight Feels Right (3:38) 30 39 37 40 - 25 If I Had to Do It All Over Again (2:33) 24 25 24 Starbuck- Private Stock Roy Clark-ABC/Dot

Broadcasting May 17 1976 71 Where Things Stand Status report on major issues in electronic communications

Copyright 1976 Broadcasting Publications Inc May be quoted children's television programing, adopted in CASTING. Oct. 27, 1975). Commission is also with credit. 1974 (BROADCASTING. Oct. 28, 1974), has been considering EEO policy for cable (BROADCAST. Indicates new or revised listing. appealed to U.S. Court of Appeals in Washing- ING. Feb. 23); matter Is scheduled for commis- ton by Action for Children's Television (Case sion consideration on June 30. Antitrust /networks. Justice Department an- 74- 2006). House Communications Subcom- titrust suits charging networks with illegally mittee has held four days of hearings on broad- Fairness doctrine bills. Senate action on monopolizing prime time were filed in U.S. cast advertising and children, and one member two bills to eliminate fairness doctrine has Court in Los Angeles in April 1972. Suits were of that subcommittee, Timothy Wirth (D- Color), gone no further than hearings conducted for five dismissed on ground that networks were has introduced bill (H.R. 8613) to establish na- days last year by Communications Sub- Proxmire denied access to White House tapes and tional council to study effects of advertising on committee. Although Senator William -Wis.) to S. documents they said they needed to support children and recommend regulatory reforms if (D continues promote his bill, 2, on Senate floor, it is not on this year's agenda of their charge that Nixon administration was po- needed (BROADCASTING. July 21, 1975). litically motivated in bringing suits. However. Communications Subcommittee. Nor is other Judge Robert J. Kelleher permitted Justice to Consumer agency. Both houses of Congress bill, S. 1178 by Senator Roman Hruska (R- refile suits after President Ford moved into have passed bills to new agency for Neb.). Proxmire bill has twin in House, H.R. White House, and it did (Cases 74 -3599 et al.). consumer protection (consumer advocacy is 2189 by Robert Drinan (D- Mass.) and Mr. Network appeals contending Judge Kelleher Senate's term for agency), but two bills differ in Hruska's is duplicated in H.R. 4928 by Charles should not have permitted refiling of suits were one respect significant to broadcasters: Thone (R- Neb.). There is no sign of movement dismissed by Supreme Court. Networks made Senate bill (S. 200) has exemption that on two House bills. another effort to have suits thrown out by filing prohibits agency from becoming involved in Family viewing suit. Writers Guild of motions for summary judgment (BROADCASTING. FCC license renewal proceedings, but House America, have May 3). bill (H.R. 7575) does not. However, committee West and Tandem Productions report that accompanies House bill says agen- filed suit in U.S. Court for Central District of Broadcasting In Congress. Resolution to cy's "active participation should be dis- California (Los Angeles) aimed at blocking im- permit daily live broadcasts of House chamber couraged" in renewal proceedings. Agency plementation of family viewing concept proceedings failed in crucial vote before would have no regulatory powers; its function adopted by networks and National Association House Rules Committee, panel that serves as is to represent consumer interest in agency of Broadcasters (BROADCASTING, Nov. 3, 1975). gatekeeper for legislation ready for considera- and court proceedings. Promised veto by FCC is defendant along with networks and tion of full House (BROADCASTING. March 29). President apparently has stalled conference to NAB in both suits, which are based on antitrust Committee voted 9 to 6 to send H. Res. 875 resolve differences between two bills. and First Amendment grounds. Tandem Pro- back to its Ad Hoc Subcommittee on Broad- ductions, besides seeking injunction, wants casting, headed by B.F. Sisk (D- Calif.) for Copyright legislation. Senate has approved $10 million damages. Trial in Writers Guild further study. Mr. Sisk plans to call subcommit- unanimously its version (S. 22) of copyright case was abruptly halted when district judge tee meeting before June 1 to decide next ac- revision (BROADCASTING. Feb. 23). It provides for called for out -of -court settlement (BROADCAST- tion. There is second broadcast resolution a compulsory license for public broadcasters ING. May 10; also see story, this issue). pending in House by Representative Jack and cable television. House Judiciary Subcom- FCC fees. Sixteen parties have appealed Brooks (D- Tex.), chairman of Joint Committee mittee on Courts, Civil Liberties and Adminis- 75 -1053 FCC's on Congressional Operations, committee tration of Justice was at work last week on (Cases et al.) order modifying its fee schedule (BROADCASTING, whose recommendation of broadcast markup on its copyright bill, H.R. 2223. Jan. 20, 1975). Oral arguments have been held (BROADCASTING, coverage sparked recent activity. Mr. Brooks, Crossownership (newspaper-broadcast). Jan. 26). More than 70 appeals have opposed to Sisk plan because it provides that been filed banning newspaper- by networks would administer coverage, designed FCC order broadcasting broadcasters and others from commission's crossownerships prospectively and requiring refusal to refund plan that would have Congress run cameras. fees paid under previous breakup of 16 crossownerships has been ap- schedule which was held Resolution providing for broadcast coverage of by Supreme Court to pealed by various parties to three cir- be illegal (Cases 75 -1087 Senate, pending in Senate Rules Committee different et al.). Briefs have of appeals. Suits have been been filed in that since last year, has received no attention. cuit courts case (BROADCASTING. Sept. 15, transferred from Fourth and Eighth Circuits to 1975). More than 90 parties seeking refunds Cable rebuild deadline. FCC has relaxed one in Washington, where they have been con- have filed in U.S. Court of Claims (Cases 82 -74 rebuild requirements it would have imposed on solidated (Cases 75 -1064 et al.). Number of et al.) (BROADCASTING. Nov. 3, 1975). FCC has systems by 1977 (BROADCASTING. April 5, 12). parties had petitioned commission to recon- suspended collection of 1973, 1974 and 1975 National Black Media Coalition and Philadel- sider its order, but commission denied them. cable fees pending final court decision on phia Community Cable Coalition have ap- legality of commission order requiring payment Crossownership (television -cable televi- pealed cancellation of 1977 deadline in U.S. of those fees (BROADCASTING. Aug. 4, 1975). FCC has its rules that Court of Appeals in Washington. sion). amended so divestiture is required for CATV system co- Food advertising. Federal Trade Commis- Canadian policies. Canadian policy that ca- owned with TV station that is only commercial sion staff attorneys are analyzing comments ble systems there delete commercials from station to place city -grade contour over cable regarding proposal to regulate claims and in- signals of U.S. stations and proposed law deny- community (BROADCASTING. Sept. 29, 1975). formation contained in food advertising ing Canadian advertisers tax deduction for Affected are eight crossownerships in small (BROADCASTING. May 10). Trade regulation rule time purchased on American stations are markets, which have two years to divest. Ac- would involve such areas as nutrition claims being fought by U.S. broadcasters assisted by quisitions of cable systems by TV stations are and comparisons and energy and calorie FCC and State Department. Stations involved still banned within grade B contour of station. claims. Rule was proposed Nov. 7, 1974, with have met with Canadian Radio Television Com- FCC has rejected petitions for reconsideration disputed issues of fact and comments submit- mission and advanced plan involving Cana- of new rule (BROADCASTING. March 8). National ted in opposition by broadcasters and advertis- dian subsidiaries, but reaction from CRTC was Citizens Committee for Broadcasting is seek- ing agencies and generally in favor by con- cool (BROADCASTING. March 22) and indications ing appeals court review as are two of system sumers (BROADCASTING. Aug. 4, 1975 et seq.). are that government will proceed with with pro- owners involved (BROADCASTING, April 26). Public hearings on certain aspects of proposal posal law on tax deduction ( "Closed Circuit;' will begin June 7 in Washington and continue EEO April 12). guidelines. FCC has issued proposed in San Francisco, Chicago and Dallas. rulemaking on equal employment opportunity Children's TV. FCC's policy statement on guidelines. Comments have been filed (BROAD. Format changes. FCC has instituted inquiry

Broadcasting May 17 1976 72 (Docket 20682) to determine if it can or should risdiction over pay cable rates (BROADCASTING. promptly (BROADCASTING, April 5). There are also be involved in regulating program formats. April 12). equal- time -revision bills, introduced by Senate Comments have been filed (BROADCASTING. April Communications Subcommittee Chairman royalty. Copyright subcommit- 26). Performers' John Pastore (D -R.I.) and his former House tees in both houses have held hearings on counterpart, Torbert Macdonald (D- Mass.). Indecency. FCC's declaratory ruling on inde- measures to create performers' royalty to be Hearings have been held on Senator Pastore's cent broadcasts (BROADCASTING. Feb. 17, 1975) paid by broadcasters and other users of bill and more are to come; no hearings have is being appealed to U.S. Court of Appeals in recorded works (BROADCASTING, July 28, 1975). been scheduled on the Macdonald measure. Washington (Case 75 -1391) by object of rul- Bill on Senate side is S. 1111 by Senator Hugh Legislation to renew ing, Pacifica Foundation's WBAI(FM) New York. Scott (R -Pa.), who has been trying for some 30 Sports antiblackout. sports antiblackout law, which expired Dec. 31, Oral arguments have been held (BROADCASTING, years to push measure through. S. 1111 is 1975, was stalled when House -Senate con- April 5). Ruling involves airing of George Carlin being considered separately from Senate - ferees failed to agree on compromise (BROAD- album cut. Commission is considering pro- passed copyright bill. Subcommittee on House CASTING. 1975) is likely to stay that posed legislation to include television and ca- side is scrutinizing duplicate of Scott bill, H.R. Dec. 22, and way for some time (BROADCASTING. May 3). Ex- ble in federal statute banning obscenity on 5345 by Representative George Danielson (D- perimental law provided that professional radio (BROADCASTING, Sept. 15, 1975). Commis- Calif.), for possible insertion in copyright revi- baseball, football, basketball and hockey sion also fined WXPN(FM) Philadelphia 52,000 sion bill pending there (H.R. 2223). games sold out 72 hours in advance cannot be for obscene and indecent broadcast, has Prime reruns. FCC's Office of Network blacked out on home TV. Bill passed by House begun hearing on license on ground of -time Study is considering comments submitted in (H.R. 9566) would make law permanent. licensee abdication of responsibility. FCC is response to October 1974 notice of inquiry Senate -passed bill (S. 2554), on other hand, scheduled to discuss proposed bill to bar concerning proposal to limit amount of net- would extend law three obscenity on broadcast stations and cable experimentally another work re -runs shown during prime -time. years. Both bills would reduce 72 -hour cutoff systems on June 2. to 24 hours for postseason games in baseball; Public First -ever KRLA(AM). FCC has affirmed earlier decision broadcasting funding. basketball and hockey. long -range appropriation for awarding Pasadena, Calif., frequency to Corporation for Public Broadcasting has been written into leg- UHF FCC issued notice of inquiry in May 1975 Western Broadcasting Corp. (Bob Hope and islation by House Appropriations if restrictions on others) following remand of that decision to Subcommit- on UHF taboos to determine tee on Labor, Health, Education and Welfare proximity of stations could be reduced (BROAD- commission by U.S. Court of Appeals in Wash- (BROADCASTING. May 10). would fund CPB CASTING, June 2, 1975). In July, Council for UHF ington for "clarification:' Commission reiter- Bill for next three fiscal years at these Ievels:S96,750,- filed Action Plan for UHF ated its position that it could award license on Broadcasting 000 in 1977, $107,150,000 in 1978 and $120,- Development and in August submitted to FCC basis of engineering efficiency alone (BROAD- 200,000 in 1979. Government money is availa- petitions for rulemaking to reduce noise levels CASTING, Jan. 5). Case now goes back to court. ble under matching plan requiring CPB to raise of receivers and to require indoor UHF anten- License renewal legislation. There is no S2.50 privately for every federal dollar. CPB ap- nas to be attached to sets permanently, as with date set, but House Communications Subcom- propriation for this year of $78.5 million has VHF (BROADCASTING, Aug. 18, 1975). Both peti- mittee Chairman Lionel Van Deerlin (D- Calif.) passed both houses. Also, House -passed bill tions are under study by chief engineer's of- has said there will be hearings this year on bills authorizing $30 million for improvement and fice; commission is scheduled to discuss UHF to revise broadcast license renewal pro- construction of educational broadcasting impact statement on May 13. cedures, among which leading measure is H.R. facilities has cleared Senate Commerce Com- VHF In April, FCC adopted inquiry 5578 by subcommittee ranking Republican, mittee. drop -ins. (Docket 20418) into feasibility of dropping as Lou Frey (R- Fla.). Radio -only proposal by Na- Ratings. Nielsen prime -time averages many VHF into top 100 tional Radio Broadcasters Association has no as 83 channels season -to -date (35 weeks): CBS, 19.2; ABC, markets. Inquiry resulted from United Church sponsor yet, but it is counted among proposals 18.9; NBC 17.5. Thirty -fifth week alone: ABC, of Christ petition which substantially em- being considered in preparation for renewal 17.9; CBS. 16.3; NBC, 14.8. bodied study by Office of Telecommunications bill hearings. So far more than 150 representa- could be added if tives and 20 senators have sponsored or co- Policy suggesting channels Section 315. U.S. Court of Appeals in Wash- mileage- separation standards are reduced. sponsored renewal bills; nearly all provide for ington has upheld FCC's change of its admin- Comments have been filed (BROADCASTING. Dec. lengthening renewal period from three to four istration -time law. of equal Democratic Na- 15, 22, 1975); matter is scheduled for commis- or five years and give renewal applicant tional has for Committee asked full -court sion consideration on July 30. preference over challenger for substantially liv- rehearing of decision (BROADCASTING. April 26). ing up to his license commitments. Senate will Commission said political debates and press WPIX(TV). FCC Administrative Law Judge take no action until House makes first move. conferences by presidential and other candi- James Tierney has issued initial decision dates will be treated as on -spot coverage of recommending renewal of New York station Network exclusivity on cable. FCC order bona fide news events exempt from equal -time and denying competing application of Forum substituting 35- and 55 -mile zones for signal requirements (BROADCASTING, Sept. 29, 1975). Communications Inc., a decision contested by contours as basis of protecting television sta- FCC has also ruled that if station gives candi- commission's Broadcast Bureau (BROADCAST- tions has been appealed to U.S. Court of Ap- date time within 72 hours before election day, ING. Sept. 22, 1975). Case is moving toward oral peals in Washington by CBS, NBC and ABC opponents must be notified by station argument stage. television affiliates associations, National As- sociation of Broadcasters and number of in- dividual broadcasters. Commission has denied petitions for reconsideration of order. Please send SUBSCRIBER Pay cable; pay TV. FCC's modification of its SERVICE pay cable and pay television rules (BROADCAST- 3 years $60 ING, March 24, 1975) is being opposed by roadcastingii 2 years $45 broadcasters and cable operators in U.S. Court The newsweekly of broadcasting and allied arts 1 year $25 of Appeals in Washington. Oral arguments Canada Add SO Per Year Year have been held (BROADCASTING, April 26). Foreign Add 86 Per Justice Department has filed on side of cable Name Position 1976 Cable Sourcebook $10.00 (BROADCASTING. Feb. 9). Commission has to (If payment with remove restrictions on the use of series -type company order: $8.50) programs by pay cable (BROADCASTING, Nov. 10, Business Address 1976 Yearbook $23.00 1975). Meanwhile Senator Philip Hart (D- O Home Address Ilf payment with Mich.) and his Senate Antitrust Subcommittee order: $20.00) are looking into charges that broadcasters are City State zip Payment enclosed "throttling" pay cable (BROADCASTING, Dec. 15, O Bill me 1975). Also, cable systems, New York Cable BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 Television Association and National Cable J Television Association are taking state of New ADDRESS CHANCE: Print new address above and attach label from a recent issue, or print old add York to court, challenging its assumption of ju- including zip code. Please allow two weeks for processing.

Broadcasting May 17 1976 73 For the Record n

As compiled by BROADCASTING, May 3 Principals: F. Howard and Theodore H. Johnson (49% Ricord, 1806 Melody Lane, Ada, Okla. 74868. Esti- each) are father and son. F. Howard is in marketing; mated construction cost $43,663; first -year operating through May 7 and based on filings, son is announcer for WSM(AM) Nashville. Ann. May cost $35, 100; revenue $48,000. Format: Contemporary. authorizations and other FCC actions. 6. Principals: Ron and Karen Ricord (50%) and Frank Abbreviations: ALI- Administrative Law Judge. Madison, W.Va. -Boone Broadcasting Co. seeks Lilly (50%). Mr. Lilly is on -air weatherman at KTEW- TV ThIsa, Okla. Mr. Ricord is sales manager for vari- alt.- alternate. ann.- announced. ant.- antenna. 1450 khz, I kw-D, 250 w -N. P.O. address: 104 Holliday aur.- aural. aux.- auxiliary. CH- critical hours. CP- Dr., Beckley, W.Va. 25801. Estimated construction cost ous broadcast operations. Ann. May 4. construction permit. D -day. DA- directional anten- $36,295; first -year operating cost $42,562; revenue 'Carolina, P.R.- Christian Broadcasting Corp. seeks na. Doc.- Docket. ERP- . $72,000. Format: C &W, rock. Principals: Francis L. 90.5 mhz, 25 kw, HAAT 1861 ft. P.O. address: Calle HAAT- height of antenna above average terrain. Blake, Richard C. Callaway and H. Leon Drye Jr. each Arzuaga 203, Carolina 00603. Estimated construction khz -kilohertz. kw- kilowatts. MEOV- maximum own one -third. Mr. Blake is executive secretary of cost $53,525; first -year operating cost 518,000. Format: expected operation value. mhz- megahertz. mod.- W.Va. Educational Broadcasting Authority. Mr. Calla- Variety. Principal: Applicant is nonprofit institution. modification. N- night. PSA- presunrise service way teaches broadcasting. Mr. Drye is chief engineer at Ann. May 6. authority. SH- specified hours. trans.- . two W.Va. stations, WSWP -TV Grandview and Gilmer, Tex. -KHYM Broadcasting Co. seeks 95.3 TPO- transmitter power output. U- unlimited hours. WVPB(FM) Beckley. Ann. May 5. mhz, 1.8 kw, HAAT 400 ft. P.O. address: Route 4, vis.- visual. w- watts. -noncommercial. AM actions Gilmer 75644. Estimated construction cost 54,350; first -year operating cost $12,429; revenue $24,000. Mayfield, Ky.- Purchase Sound. Broadcast Bureau Format: Easy listening. Principal: J.R. McClure is in- granted 1430 khz, I kw-D. P.O. address: Box 13, vestor and deals in various products. He owns Mayfield 42066. Estimated construction cost $75,700; New stations KHYM(AM) Gilmer and is applicant for new FM in first -year operating cost $72,000; revenue $75,000. Odessa, Tex. Ann. April 28. Format: C&W, standards, MOR. Principals: Five equal AM applications owners, no other broadcast interests (BP- 19817). Ac- Yakima, Wash.- Yakima Broadcasting Co. seeks tion April 23. 98.3 mhz, 700 w, HAAT 555 ft. P.O. address: Box 172, Marshalltown, Iowa -MTN Broadcasting Co. seeks Yakima 98907. Estimated construction cost $23,487; w -D. P.O. Rd., Broadcast Bureau granted following CP modifica- 1190 khz, 250 address: 5373 Sea Isle first -year operating cost $14,000; revenue $25,000. tions to extend completion time to date shown: WNLC Memphis 38117. Estimated construction cost $27,400; Format: Beautiful music. Principal: Applicant owns revenue New London, Conn., to Oct. I (BMP- 14162); WVCG first -year operating cost $36,000; $75,000. KBBO(AM) Yakima. Ann. May 4. Format: Contemporary. Principals: Dean L. (55 %), Coral Gables, Fla., to Sept. 30 (BMP- 14168); WBUD Audrey G. (35 %) and Mark K. (10%) Osmundson are Trenton, N.J., to Sept. 1 (BMP- 14164); WIXY Cleve- Sheridan, Wyo. -Wycom Corp. seeks 96.5 mhz, 25 parents and son, respectively. Dean is general manager land, to Oct. 23 (BMP- 14160). kw, HAAT -13 ft. P.O. address: Box 818, Laramie, Wyo. 82070. Estimated construction cost $17,500; of WMC(AM) Memphis; Mark is assistant marketing AM starts manager of WMC -TV Memphis. Ann. May 6. first -year operating cost $7,500; revenue $36,000. For- WACD Alexander City, Ala.- Authorized program mat: Beautiful music. Principal: Applicant owns Kalkaska, Mich.- Kaltrim Broadcasting Co. seeks operation on 1590 khz, I kw-D. Action April 9. KWYO(AM) Sheridan. Ann. May 5. 1420 khz, 500 w -D. P.O. address: 309 George Vth Ave., Croswell, Mich. 48422. Estimated construction cost KWMB Wabasha, Minn. -Authorized program FM actions 529,423; first -year operating cost $36,000; revenue operation on 1190 khz, I kw -D. Action April 22. 'Belleville, 111. - Belleville Area College. Broadcast Format: C &W. Principals: Robert P. and $48,000. KVRN Sonora, Tex.- Authorized program opera- Bureau granted 89.7 mhz, 10 w. P.O. address: 2500 George E. Benko (50% each) are brothers. Pair own tion on 980 khz, 1 kw -D. Action April 9. Carlyle Rd., Belleville 62221. Estimated construction Sandusky, Mich. together; George WMIC -AM -FM cost $5,300; first -year operating cost $1,500. Principal: alone. May 6. owns WJEB(AM) Gladwin, Mich. Ann. FM applications W.C. Sutton, faculty advisor (BPED -2123). Action Ripley, Miss.- Country- Politan Broadcasting Co. Pocatello, Idaho -KSEI Broadcasters seeks 104.9 May 3. w -D. P.O. address: Box B, Ripley, 3 ft. P.O. address: Box 31, seeks 1260 khz, 500 mhz, kw, HAAT -582 Clarinda, Iowa -Southwest Iowa Stereo. Broadcast Miss. Estimated construction cost $30,500; first -year Pocatello 83201. Estimated construction cost $97,680; Bureau granted 106.3 mhz, 3 kw., HAAT 300 ft. P.O. operating cost revenue Format: -year cost revenue $40,000. $40,225; $40,000. first operating $22,840; address: Rte. 3, Red Oak, Iowa 51566. Estimated con- C &W. W. (100%) deals in car pro- Format: Standard pops. Broadcasters is Principal: Kerry Hill Principal: KSEI struction cost $26,500; first -year operating cost $27,- ducts, ice cream, fabrics and real estate. Mr. Hill has Broadcasters, whose principal is Dale owned by KGVO 700; revenue $72,000. Format: MOR, C &W. Principal: application pending FM in Ripley. May 5. interests (up for Ann. G. Moore. Mr. Moore's holdings include Dwain Munyon (100 %) owns KOAK(AM) Red Oak to 100%) in: Pocatello, Banner Elk, N.C. -Tal -Flo Broadcasters seeks 1190 KSEI(AM) KCAP(AM) (BPH- 9488). Ann. April 23. Helena, Mont., KGVO -AM -TV Missoula, Mont., khz, I kw-D. P.O. address: 1104 Mississippi Ave., Fort and presidency other Escanaba, Mich.- Alpine Broadcasting Co. Broad- Pierce, Fla. 33450. Estimated construction cost $47,- KCFW-TV Kalispell, Mont. of holdings. cast Bureau granted 97.1 mhz, 89.8 kw, HAAT 1066 ft. 418; first -year operating cost $64,400; revenue stations without stock Ann. May 3. $90,- P.O. address: Box 648, Gaylord, Mich. 49735. Esti- 93.1 000. Format: Modern country, easy listening. Prin- Portland, Me.- Sunshine Broadcasting seeks mated construction cost $84,905; first -year operating cipals: Talley %) and W.D. Flowers R. P.O. address: 4 Pine St., Marion C. (25 mhz, 50 kw, HAAT 220 cost $70,895; revenue $72,000. Format: variety. Princi- (25 Mr. Flowers has various business Estimated cost %), 20 others. in- Seabrook, N.H. construction $71,905; pals: John D. DeGroot (45 %) is general manager and terests; Mr. Talley is general manager of WTVX(AM) first -year operating cost $72,400; revenue $100,000. 45% stockholder of WWRM(FM) Gaylord. Charles Ft. Pierce, Fla. Ann. April 21. Format: Popular music. Principal: George Alan Silvér- Glenn Catt (I I %) owns realty company and I I% of man was recently sales manager of W EEI -FM Boston. Paris, Tenn. -J. Star Broadcasting Co. seeks 1000 WWRM. Robert K. Cat! (11 %) owns 11% of WWRM. Ann. May 3. khz, 500 w -D. P.O. address: Box 1239, Paris 38242. Lemoine E. Noirot (I 1%) is manager and majority Estimated construction cost $72,000; first -year operat- Seminole, Okla. -Seminole Broadcasting Co. sec s stockholder of furniture and appliance store, and owns ing cost $65,500; revenue $85,000. Format: MOR. 105.5 mhz, 3 kw, HAAT 286 ft. P.O. address: do Ron I I% of WWRM. Truman D. McNitt (11 %) is manager and stockholder of dairy products distributorship. Jerry P. Fox (11 %) is owner of hardware store (BPH- 9665). Action April 27. *Grand Rapids, Mich. -Grand Rapids Public EDWIN TORNBERG Broadcasting Corp. Broadcast Bureau granted 89.9 mhz, 300 w, HAAT 202 ft. P.O. address: 410 Ethel S.E., Grand Rapids 49506. Estimated construction cost & COMPANY, INC. $8,750; first -year operating 'cost $6,000. Principals: James A. Kammert, treasurer and Kenneth M. Zapp, program director (BPED -1920). Action April 23. Broadcast Bureau granted following CP modifica- Negotiators For The Purchase And Sale Of tions to extend completion time to date shown: WKLH Montgomery, Ala., to Sept. 30 (BMPH- 14773); Radio And TV Stations CATV KWOD Sacramento, Calif., to Oct. 1 (BMPH- 14776); KULA Waipahu, Hawaii, to Sept. 28 (BMPH -14777); Appraisers Financial Advisors WGLT Normal, Ill., to Aug. 15 (BMPED -1381); WSMJ Greenfield, Ind., to July 15 (BMPH -14780); WKRA -FM Holly Springs, Miss.- to July 9 5530 Wisconsin Avenue, Washington, D.C. 20015 (BMPH -14786); KRVN -FM Lexington, Neb., to July 301 - 6523766 10 (BMPH -14778); KAEZ Oklahoma City, to July 1 (BMPH- 14781); KPFT Houston, to Oct. 30 (BMPED -1385); KTEP El Paso, Tex., to Oct. 20 (BMPED -1379); KICN Spokane, Wash., to June 4

Broadcasting May 17 1976 74 (BMPH -14779); WTCH -FM Shawano, Wis., to Nov. WLWI(TV) Indianapolis (BAL- 8609). Action April Corp., debtor in possession (BIC- 8001). Action April 11 (BMPH -14785); KCMK Glenwood Springs, Colo., 26. 22. to July 30 (BMPED-1387); W DCB Glen Ellyn, Ill., to WTAY -AM -FM Robinson, 111.- Broadcast Bureau WSCV(AM)- WSLE(FM) Peterborough, N.H. Nov. 1 (BMPED -1386); WNCI Columbus, Ohio, to granted transfer of control of Ann Broadcasting Corp. (AM: 1050 khz, I kw -D; FM: 92.1 mhz. 140 w)- Sept. 15 (BMPH- 14787); WRSQ -FM Geneseo, Ill., to from Kathryn A. Duncan to Ernest W. Patton, admin- Broadcast Bureau granted assignment of license from Oct. 11 (BMPH -14774); KDOM -FM Windom, Minn.. istrator of estate of Kathryn A. Duncan (BIC- 8008). Contoocook Valley Broadcasting Corp. to Shannon to Oct. 7 (BMPH -14775); WZOL Luquillo, P.R., to Action April 27. Communications Corp. for $225,000. Sellers are Fran- Oct. 26 (BMPH- 14788); WKVT-FM Brattleboro, Vt.. cis H. Harms and John E. Leary who own to Dec. 4 (BMPH -14789). WXKE(FM) Fort Wayne, Ind.- Broadcast Bureau granted assignment of CP to Templar Broadcasting WSOQ(AM)- WEZG(FM) North Syracuse, N.Y. Mr. FM starts Corp.; change of name only (BAPH -590). Action April Leary is also principal in cable company. Buyer is Fran- cis X. Dealy, former senior VP in advertising firm KBDG Turlock, Calif.- Authorized program 22. (BAL -8641, BALH- 2266). Action April 22. operation mhz, TPO 10 w. Action April 20. on 90.9 WMTL -AM -FM Leitchfield, Ky. (AM: 1580 khz, WKOL(AM) Amsterdam, N.Y. (1570 khz, I kw- WGTE -FM Toledo, Ohio Authorized program 250 w -D; FM: 104.9 mhz, 3 kw) Broadcast Bureau - - D) Broadcast Bureau granted transfer of control of operation on 91.3 mhz, ERP 28.5 kw, HAAT 550 ft. granted transfer of control of Rough River Broadcast- - WKOL Inc. from G. Robert Johnson, John A. Action April 14. ing from Evelyn Wallace, executrix (60% before; none Arikian, Howard Cogan, Norman Rubin (80% before; after) to Kenneth Golf (30% before; 90% after). Con- WEVL Memphis - Authorized program operation none after) to Manuel N. Panosian, Joseph and Joan sideration: $130,000. Principals: Mr. Goff is circuit on 90.3 mhz, TPO 10 w. Action April 13. B. Sabatino, Samuel L. and Carmen J. Sumner, and Pat judge, lawyer and owns various real estate holdings J. and Karen Anne Aragona (20% before; 100% after). KMCS -FM Gatesville, Tex.- Authorized program (BTC- 7977). Action April 27. Consideration: Buyer: Panosian (40%) operation on 98.3 mhz, ERP 3 kw, HAAT 300 ft. Ac- $40,000. Mr. tion April 6. WGNO -TV New Orleans- Broadcast Bureau owns 51% of WIQT(AM) -WQIX(FM) Horseheads, granted transfer of control of Communications Cor- N.Y. Mr. Sabatino (40 %) is general manager of WKOL, FM license poration of the South from Cascade Development Mr. Aragona (10%) is station manager, and Mr. Corp. to The Vanderbilt Sumner (10%) is sales manager (BTC -7897). Action Broadcast Bureau granted following license covering Corp. Two companies merged April 29. new station: (BTC -8007). Action 30. April Pa. (AM: KFKZ Greeley, Colo. (BLH- 6930). WLOB(AM) Portland, Me. (1310 khz, 5 kw)- WLBR(AM)- WUFM(FM) Lebanon, Broadcast Bureau granted assignment of license from 1270 khz, 5 kw -D, 1 kw -N; FM: 100.1 mhz, 3 kw)- Adams -Russell Co. to WLOB Inc. Consideration: Broadcast Bureau granted transfer of negative control $600,000. Buyer: Michael E. Schwartz and Donald L. of Lebanon Broadcasting Co. from Rachel L. Stadiem, Wilks own WTYM(AM) East Longmeadow - Lester P. Etter, Lebanon County Trust Co., executors Ownership changes WAQY(FM) Springfield, Mass.; WRQK(FM) (100% before; none after) to same, as common Greensboro, N.C.; CP for WRQN(FM) Westbrook, trustees (none before; 100% after). Consideration: Me.; and have interests in WPET(AM) Greensboro none. Principals: Ms. Stadiem is wife of H. Raymond Applications (BAL- 8578). Action April 28. Stadiem, now deceased, who, with Mr. Etter was licensee. Application is for authority to transfer shares WJTO -AM -FM Bath, Me. 730 khz. I kw -D; (AM: WEBC(AM) Duluth, Minn. (560 khz, 5 kw -U)- from executors to trusts specified in will (BIC- 7985). FM: 95.3 mhz, 3 kw) -Seeks transfer of control of Broadcast Bureau granted transfer of control of Roy H. Action April 30. Porter Broadcasting Services from Catherine Kinder Park Broadcasting of Duluth from Roy H. Park Broad- (8095 before; 50% after) to Winslow T. Porter (20% casting (100% before; none after) to Midwest Radio WRHY(FM) Starview, Pa. (92.7 mhz 820 w)- before; 50% after). Consideration: none. Principals: Co. (none before; 100% after). Consideration: $537.- Broadcast Bureau granted assignment of license from Mother made gift of stock to son. Ann. May 3. 500 and other considerations. Principals: Roy H. Park, Capital Media to Harrea Broadcasters for $214,250. Buyers: Michael M. Rea (85 %) and J. Albert Dame WYOO(AM) Richfield, Minn. (980khz, 5 kw -U)- 100%, also owns WDEF- AM -FM -TV Chattanooga; (15 %). Mr. Rea has real estate interests; Messrs. Rea Seeks assignment of license from Fairchild Minnesota WNAX(AM) Yankton, S.D.; WJHL -TV Johnson and Dame own WKBO(AM) Harrisburg, Pa. to Radio 980 Corp. for Seller: Subsidiary of City, Tenn.; WNCT- AM -FM -TV Greenville, N.C.; $660,000. (BALH -2250). Action April 26. Fairchild Industries (licensee of KLIF(AMj Dallas) WSLS -TV Roanoke, and WTVR- AM -FM -TV Rich- also owns WY00(FM) Richfield. FM is also being mond, all Virginia; KWJJ(AM) -KJIB(FM) Portland, WKRI(AM) West Warwick, R.I. - Broadcast sold. Fairchild is seeking purchase of KDTX(FM) Ore.; WUTR(TV) Utica. N.Y.; WBMG(TV) Bir- Bureau granted assignment of license to Consolidated Dallas. Radio 980 is owned by Entertainment Com- mingham, Ala.; KRSI(AM)- KFMX(FM) St. Louis Communications. debtor in possession (BAL- 8644). munications which owns WAYL(FM) Minneapolis -St. Park (Minneapolis -St. Paul); television translator sta- Action April 27. tions in Tennessee, Georgia, North Carolina, Virginia Paul, KBRG(FM) San Francisco, KLEF(FM) WBNT -AM -FM Oneida, Tenn.- Broadcast Bureau and New York; Ithaca, N.Y., billboard advertising firm Houston, KTAC -AM -FM Tacoma, Wash. and appli- granted relinquishment of negative control of Oneida and publishes newspapers in five states. Park is selling cants for interest in WEEP -AM -FM Pittsburgh. Ann. Broadcasters by James F. Stair (50% before; 42.5% WEBC to accommodate purchase of WHEN(AM) April 21. after) through purchase of stock from corporation by Syracuse, N.Y. (BROADCASTING, Nov. 24, 1975) Mattie (none before; 15% after). Mr. Mattie is WGCL(FM) Cleveland (98.5 mhz, 40 kw) -Seeks under FCC's multiple- ownership rules. Principal in Hillard employed by station (BTC -8004-5). Action April 26. transfer of control of GCC Communications of Cleve- buyer is Larry Lakoduk, who also owns KQWB(AM) land from GCC Communications of Philadelphia Fargo. N.D.. and KWIM(FM) Moorhead, Minn. KGY(AM) Olympia, Wash.- Broadcast Bureau (100% before; none after) to Oliva-Neu hofi Broadcast- (BIC- 7984). Action April 30. granted transfer of control of KGY Inc. from Tom ing (none before; 100% after). Consideration: $2.5 Olsen to Theresa K. Olsen and Rainier National Bank, million. Principals: Seller (Alexander M. Tanger, 100% KCLU -AM -FM Rolla, Mo. (AM: 1590 khz, I kw- co- personal representatives of estate of Tom Olsen common stock, and General Cinema Corp., 100% D; FM: 94.3 mhz. 2.8 kw)- Broadcast Bureau granted (BIC- 8006). Action April 22. preferred stock), owns WIFI(FMI Philadelphia, assignment of license from Rolla Broadcasters to WEFM(FM) Chicago, WGZC(FM) Atlanta and has Progressive Broadcasting Co. of Missouri for $225,000. KNIE(AM) Cheyenne, Wyo. (1590 khz, 10 kw-D, 1 kw -N) Broadcast Bureau granted assignment sold KRBE(FM) Houston (BROADCASTING, Oct. Seller: Roy D. Stanley wishes to devote time to other - of 20. 1975) and WGKA(AM) Atlanta. General Cinema, interests (no other broadcast ownerships). Principals license from Rumberger Enterprises to Dencolo for Seller is J. Rum - publicly traded company based in Boston, also has 85% in buyer are Edward W. Moynahan (75 %) and Ray L. Broadcasting $300,000. William who has broadcast interests and is re- interest in WCIX -TV Miami, along with diversified in- Hicks Jr. (20 %). Mr. Moynahan is general manager of berger no other questing waiver FCC's -year Buyer is terests in theater chains and bottling concern. Buyer is KWRE(AM) Warrenton, Mo.; Mr. Hicks is sales man- of "three rule." principally owned by Robert N. Kindred, William C. owned by Paul F. Neuholf, vice president and general ager of same (BAL -8621, BALH -2255, BALRE- 2983). Pratt and R.N. Yarbro. Mr. owns ad- manager of WERE(AM) Cleveland, and George Oliva Action April 28. Kindred Denver vertising agency and is general manager KGNC- Jr. who has interests in WAKA(AM) Gainesville and of WIPC(AM) Lake Wales, both Florida, and KLAV(AM) Las Vegas - Broadcast Bureau granted AM-FM Amarillo, Tex. Mr. Pratt owns Amarillo feed transfer WPAX(AM) Thomasville and WSIZ(AM) Ocilla, of control of Frontier Broadcasters from Seven and chemical manufacturing firm and Mr. Yarbro owns Star Media Corp., debtor in possession, to Robert N. cattle feed, sales and fertilizer companies in Hereford, both Georgia. Ann. May 3. Broadbent, receiver of estate of Seven Star Media Tex. (BAL- 8616). Action April 27. Actions

KSUN(AM) Bisbee, Ariz. (1230 khz, 1 kw -D. 250 w- N) - Broadcast Bureau granted assignment of Summary of broadcasting license from Bisbee Broadcasters to Sun Broadcasting for $80,000. Seller: Howard E. Waterhouse has no FCC of March 31, 1976 other broadcast interests. Principal in is tabulations as buyer Jim Mc- CP 's CP's Collum who also has interests in KMLA(FM) On au on Total not Total Ashdown, Ark., and KOKO(AM) Warrensburg, Mo. Licensed STA- au on air on air authorized'- 8625). Action 30. (BAL- April Commercial AM 4.439 3 23 4.465 54 4.519 WVLN(AM)- WSEI(FM) Olney, Ill. (AM:740khz, Commercial FM 2.735 o 58 2.793 130 2.923 Educational FM 788 o 35 823 67 890 250 w -D; FM: 92.9 mhz, 50 kw) - Broadcast Bureau Total Radio. 7962 3 116 8.332 granted assignment of license from PSB Inc. to Eugene 8.801 251 McPherson for $352,000. Principals in seller are Commercial TV 700 9 710 55 765 Donald G. Jones, Harold Hoelker, George Ferry and VHF 508 4 513 10 523 UHF 192 0 5 197 45 242 Ken PBS licensee Cordon, is also of WCTW(AM)- Educational TV 231 9 12 252 16 268 WMDH(FM) New Castle, Ind.; WTIM(AM)- VHF 90 3 4 97 8 105 WEEE(FM) Taylorville, Ill.; KROS(AM)- KSAT(FM) UHF 141 6 8 155 8 163 Clinton, Iowa; KWEB -AM -FM Rochester, Minn., and Total TV 931 10 21 962 71 1.033 KFIZ(AM) Fond du Lac, Wis. Mr. McPherson was for- merly vice president and general manager of -Special temporary authorization "Includes oll -air licenses

Broadcasting May 17 1976 75 condition (BPED-2099). Action May 3. $25 for filing renewal application after date due. forfeiture. Ac- WDIX -FM Orangeburg, S.C.- Broadcast Bureau Licensee has 30 days to pay or contest Facilities changes tion granted CP to change ant.; make changes in ant. April 20. system; ERI' 47 kw (H &V); ant. height 280 ft. (tI &V); WAIR(AM) Winston -Salem, N.C.- Broadcast TV application remote control permitted (BMPH -14791). Action Bureau notified licensee of apparent liability for for- April 30. feiture of $500 for operating with excessive power. KSTW Tacoma, Wash. -Seeks CP to change ERP to granted Licensee has 30 days to pay or contest forfeiture. Ac- 240 kw vis., 36 kw aur.; change trans. location; change KFMN Abilene, Tex.- Broadcast Bureau to 107.9 mhz (ch. 300); tion April 28. type trans. and ant.; HAAT 2424 ft. Ann. May 6. CP to change frequency change trans. location; change studio location and KBYP(AM) Shamrock, Tex. - Broadcast Bureau operate by remote control from 102 Pine St., Abilene; for forfeiture of TV notified licensee of apparent liability action install new trans. and ant.; make change in ant. sys- $500 for having logs signed by unqualified person. 'KMTF Fresno, Calif.- Broadcast Bureau granted tem; ERP 100 kw (H &V); ant. height 285 ft. Licensee has 30 days to pay or contest forfeiture. Ac- modification of CP for changes; ERI' 562 kw vis., 112 (BPH- 9303). Action April 23. tion April 28. kw aur.; ant. height 2220 ft.; change type trans. and WDIC(AM) Clintwood, Va.- Broadcast Bureau ant. (BMPET-862). Action April 30. FM starts notified licensee of apparent liability for forfeiture of Following stations were authorized program operat- $200 for filing renewal application after date due. AM applications ing authority for changed facilities on date shown: Licensee has 30 days to pay or contest forfeiture. Ac- KGRD -FM Las Cruces, N.M. (BPH- 9641), April 23; WPGC Morningside, Md. -Seeks CP to increase tion April 20. WAYV Atlantic City, N.J. (BPH- 9696), April 23; power to 50 kw; make changes in ant. system. Ann. WHHY -FM Montgomery, Miss. (BPH -8364), April WMTD(AM) Hinton, W.Va.- Broadcast Bureau May 5. 23; 'WFSU-FM Tallahassee, Fla. (BPED -1746), April notifed licensee of apparent liability for forfeiture of WAGL Lancaster, S.C. -Seeks CP to increase 26. $50 for filing renewal application after date due. power to 50 kw; install DA; change ant.- trans. loca- Licensee has 30 days to pay or contest forfeiture. Ac- tion; change type trans. Ann. April 30. tion April 20. KBSN Crane, Tex. -Seeks CP to change frequency WSCW(AM) S. Charleston, W.Va.- Broadcast to 810 khz; make changes in ant. system. Ann. May 5. In contest Bureau notified licensee of apparent liability for for- for renewal application after date KVIL Highland Park, Tex. -Seeks CP to add night- feiture of $25 filing due. Licensee has 30 days to pay or contest forfeiture. time power with I kw; install DA -2; change hours of 20. operation to unlimited. Ann. April 30. Designated for hearing Action April WSAY(AM) Rochester, N.Y. and WNIA(AM) KWEB -AM -FM Fond Du Lac, Wis.- Broadcast AM starts Cheektowaga, N.Y., renewal proceeding: Federal Bureau notified licensee of apparent liability for for- and Niagara Broadcasting System weekly Following stations were authorized program operat- Broadcasting System feiture of $1,000 for reading base currents in- Commission designated for hearing day. Licensee has 30 days to pay or ing authority for changed facilities on date shown: (Does. 20791 -2)- stead of every other applications for renewal. Stations were designated for April 28. KCLA Pine Bluff, Ark. (BP- 19,990), April 22; KGRT contest forfeiture. Action hearing in combined order because both licensees are Las Cruces, N.M. (BP- 20,099), April 26; WANB owned by same individual, Gordon Brown, and some Waynesburg, Pa. (BP- 20,023), April 26; WHOW Clin- against are interrelated. Issues ton, Ill. (BP- 19,897), April 22; WIKC Bogalusa, La. complaints stations to determine (BP- 20,232), April 26; WKBQ Garner, N.C. were specified against both stations actions to ascertain community problems and manner Other (BMP- 14,027), April 23; WYRD East Syracuse, N.Y. efforts in which applicants proposed to meet those problems. (BP- 19,968), April 22. Both stations also were included in issue to determine WDXR(AM) Paducah and WCBL(AM) Benton FM applications whether their nonentertainment programing was both Kentucky- Commission granted waiver of multi reasonably responsive to community's problems, ple ownership rules to extent that in event of marriage WBBQ -FM Augusta, Ga. -Seeks CP to change needs and interests during 1969 -1975 period, as well as of Lady Sarah McKinney -Smith and J. Shelby Mc trans. location; install new ant.; increase height of ant. issue to determine whether they had met rules requir- Callum, divestiture of their respective radio stations system; change TPO; ERP 82 kw; HAAT 1516 ft. Ann. ing maintenance of file for public inspection. Action WXDR and WCBL would not be required. Action May 4. April 28. April 27. KEYN -FM Wichita, Kansas -Seeks CP to change Joint agreement WROV(AM) Roanoke, Va. and WHFS(FM) trans. location; install new trans.; increase height of Bethesda, Md.- Broadcast Bureau granted renewal of Ocala, Fla., FM proceeding: Harold James Sharp, ant. system; change TPO; ERP 100 kw; HAAT 930 ft. licenses to WROV Broadcasters and High Fidelity Ocala Broadcasting Corp. and Ilunter- Arnette Ann. May 5. Greater Broadcasters, respectively, subject to stations submit- Broadcasting Co., competing for 92.7 mhz (Dots. WUTS Sewanee, Tenn. -Seeks CP to change fre- ting certain employment data to FCC. Action April 30. 20510- 12) -ALJ Byron E. Harrison granted joint re- quency to 91.5 mhz (ch. 218). Ann. May 3. quest by Greater Ocala Broadcasting Corp. (GOBC) WTIK(AM) and WRDU -TV, both Durham, N.C. - KNTU Denton, Tex. -Seeks CP to change frequen- and Sharp and joint petition by GOBC and Hunter -Ar- Broadcast Bureau granted license renewals to W &W cy to 88.1 mhz (ch. 201); change TPO; ERP 16.9 kw; nette Broadcasting Co., subject to condition that Broadcasting Co. and Triangle Telecasters, respec- HAAT 149.9 ft.; install new trans. and ant. Ann. May GOBC reimbursement to Sharp may not exceed tively, subject to licensees submitting certain employ- 3. $1,876.35; approved agreements between parties sub- ment data to FCC. Action April 30. ject to reimbursement limitations; dismissed Sharp WHIS- AM -FM -TV Bluefield, W.Va.- Commission FM actions and Hunter -Arnette applications with prejudice; renewed licenses for stations licensed to Daily WRSQ -FM Geneseo, Ill.- Broadcast Bureau granted application of GOBC; and terminated proceed- Telegraph Printing Co. It denied petition by Citizens granted modification of CP to change trans. location; ing. Action April 23. for Better Broadcasting in Southern make change in ant. system; ERP 3 kw (H &V); height (CBB) to deny renewals. Action April 28. 300 ft. (H &V); remote control permitted (BMPH- 14699). Action May 3. WECL Elkhorn City, Ky.- Broadcast Bureau Fines granted modification of CP to change trans. -ant. loca- Rulemaking tion; redescribe studio and remote control location as KMMT(FM) Mammoth Lakes, Calif.- Broadcas 302 Main Street, Elkhorn City; change ant.; make Bureau notified licensee of apparent liability for for change in ant. system; ERP 100 w. (H &V); ant. height Action feiture of $100 for failing to employ at least one first 1380 ft. (H &V) (BMPH -14658). Action May 3. amended rules to class radiotelephone operator readily available at at Commission further limit amount KJNA Jena, La.- Broadcast Bureau granted times. Licensee has 30 days to pay or contest forfeiture of programing that may be duplicated by commonly modification of CP to change trans. location; change Action April 28. owned AM and FM stations in same local area. Effec- studio and remote control location to Jena Times tive May 1, 1977, if either AM or FM station is KCOG -AM -FM Centerville, Iowa Broadcas Newspaper Bldg., on 2nd St., Jena; change ant.; make - licensed to community of over 100,000 population, FM Bureau notified licensee of apparent liability for for 25 change in ant. system; ERP 3 kw (H &V); ant. height station shall not devote more than percent of feiture of $750 for operating with excessive power 300 ft. (H &V); remote control permitted average week to duplicated programing. If either AM Licensee has 30 days to pay or contest forfeiture. Ac (BMPH -14602). Action April 29. or FM station is licensed to community over 25,000 lion April 27. but not over 100,000 population, FM station shall not 'WCRH Williamsport, Md.- Broadcast Bureau WEKY(AM) Richmond, Ky.- Broadcast Bureau devote more than 50 percent of average program week granted modification of CP to change trans. and ant.; notified licensee of apparent liability for forfeiture of to duplicated programing. Effective May 1, 1979, 25 ERP 7.5 kw (BMPED -1388). Action April 29. $1,200 for failing to transmit weekly off- the -air moni- percent limit on duplication will be extended to sta- 'KBFL Buffalo, Mo.- Broadcast Bureau granted CP tor test of Emergency Broadcast System as set forth in tions in 25,000-100,000 category. Action April 30. to install new trans.; ERP 3.9 kw (H &V) EBS checklist furnished to all broadcast stations. (BPED -2064). Action April 23. Licensee has 30 days to pay or contest forfeiture. Ac- 'KGLT Bozeman, Mont.- Broadcast Bureau tion April 26. granted CP to change frequency to 91.9 mhz (ch. 220); WKGO(FM) Cumberland, Md.- Broadcast Bureau Translators change trans. location; install new trans. and ant.; notified licensee of apparent liability for forfeiture of make change in ant. system; ERP 2 kw (H &V); ant. $25 for filing renewal application after date due. height 185 ft. (H &V); condition (BPED- 2127). Action Licensee has 30 days to pay or contest forfeiture. Ac- Applications April 28. tion April 20. Midnight Sun Broadcasters, Sourdough Pipeline 'WSMH -FM Lancaster, N.Y.- Broadcast Bureau WTBO(AM) Cumberland, Md.- Broadcast Bureau Camp, Alaska -Seeks CP for ch. 7 rebroadcasting granted CP to change frequency to 89.9 mhz (ch. 210); notified licensee of apparent liability for forfeiture of KFAR -TV and KTVF Fairbanks, Alaska. Ann. May 7.

Broadcasting May 17 1976 76 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES CONSULTING ENGINEERS Telecommunications Consulting Consulting Engineers CONSULTING RADIO ENGINEERS (formerly Commercial Radio) 527 Munsy Bldg 1771 N St., H.W. 296 Member AFCCE 1334 G St., N.W., Suite 500 -2315 202'" 783 -0111 5390 Washington, D C 20004 Cherokee Avenue 347.1319 WASHINGTON, D. C. 20036 Alexandria, Virginia 22314 Washington, D. C. 20005 ti/ember AFCCE (703) 354 -3400 Member AFCCE, Member AFCCE

A. EARL CULLUM, JR. GAUTNEY & JONES LOHNES & CULVER SILLIMAN, MOFFET CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers & KOWALSKI INWOOD POST OFFICE 1156 I3th St., N.W., Suite 606 711 14th St., N.W. 2922 Tel Ct. 17031 560 -6800 BOX 7004 Washington, D.C. 20005 Republic 7-6646 Falls Church, Va. 22042 DALLAS, TEXAS 75209 (202) 296-2722 Washington, D. C. 20005 Member AFCCE (214) 631.8360 Member AFCCE Member AFCCE Member AFCCE

STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JULES COHEN 2029 K Street, N.W. CONSULTING ENGINEERS JOHN B. HEFFELFINGER Washington, D.C. 20008 Radio & Television & ASSOCIATES (301) 827 -8725 Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 Suite 400 (301) 384- 53 74 San Francisco, California 94128 1730 M St., N.W., 659-3707 (202) 223 -4884 1415) 342 -5208 Washington, D. C. 20036 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE Member AFCCE

CARL E. SMITH VIR JAMES E. CONSULTING RADIO ENGINEERS Harold Munn, Jr., ROSNER TELEVISION CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS 8200 Snosnille Road Computerized Frequency Surveys Colorado Blvd. -80206 Broadcast Engineering Consultants CONSULTING 8 ENGINEERING Cleveland, Ohio 44141 345 (303) 333 -5562 Bow 220 250 West 57th Street Phone: 216 -526 -4386 DENVER, COLORADO Coldwater, Michigan 49036 New York, New York Member AFCCE 10019 Memhcr Ab'(,'CE Phone: 517- 278 -7339 (212) 246-3967

JOHN H. MULLANEY MERL SAXON HATFIELD & DAWSON MIDWEST ENGINEERING CONSULTING RADIO ENGINEERS ASSOCIATES CONSULTING RADIO ENGINEER Consulting Engineers 9616 Pinkney Court Co,,saEe,ny Enyineesu Hoskins Broadcast and Communications Potomac, Maryland 20854 62.2 Street 906 - 36th Ave. 6934 A N WAvEpS,ry PEORIA ILLINOIS 61614 Lufkin, Texas 75901 301 - 299 -3900 Seattle, Washington 98122 13091 692 Member AFCCE 634 -9558 (AC 7'3, 632 -282) (206) 324 -7860

MATTHEW J. VLISSIDES, P.E. JOHN F. X. BROWNE DAWKINS ESPY contact STRUCTURAL CONSULTANT & ASSOCIATES, INC. Consulting Radio Engineers TOWERS. ANTENNAS, STRUCTURES TELECOMMUNICATIONS BROADCASTING MAGAZINE Applications /Field Engineering Studies. Analysis, Design Modifications CONSULTANTS /ENGINEERS 1735 Males St. N.W. P.O. Bor 3127- Olympic Station 90212 Inspections. Supervision of Erection 25 West Long Lake Road Washington, D. C. 20036 BEVERLY HILLS, CALIF. 7601 BURFORD DRIVE MCLEAN. VA 22101 BLOOMFIELD HILLS, MICH. 48013 for availabliltlea (213) 272 -3344 Tel (703) 356.9504 Tel (313) 642 -6226 TWO (810) 232-1663 Phone: 12021 638 -1022 Member AFCCE Member AFCCE

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SWAGER TOWER SPOT YOUR FIRM'S NAME HERE PRECISION FREQUENCY MONITORING CO. CORPORATION fo Be Seen by 120.000 Readers- PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- SPECIALISTS FOR AM -FM -TV TALL TOWER SPECIALISTS Monitors Repaired 6 Ctifled neers and technicians -applicants for am fm and facsimile 103 S. Market St. 445 Concord Ave. Box 656, Fremont, Indiana 46737 tv facilities. Leo's Summit, Me. 64063 Cambridge, Mass. 02138 219-495-5165 '1970 Readership Survey showing 3.2 Phone (816) 524.3777 Phone 16171 876 -2810 readers per copy. Catopaxi Community TV Club, Catopaxi and Texas Hampfield township, Southwest Greensburg, South Creek, Colo. -Seeks CP for ch. 3 rebroadcasting Call letters Greensburg, all Pa. (CAC -06517 -26): WOR -TV New KKTV Colorado Springs, Colo. and ch. 7 rebroadcast- York. ing KRDO -TV Colorado Springs. Ann. May 7. Applications Princeton Cable TV, for Princeton, Ind. (CAC - XYZ Television, Mancos and rural areas, Colo. - 06264 amended): WKMA Madisonville, Ky. Seeks CP for ch. 66 rebroadcasting KREZ -TV Can Sought by Durango, Colo. Ann. May 7. All Channel Cablevision, for Mt. Vernon and Boon- New TV's ville, Ind. (CAC- 06265 -6 amended): WKMA , city and county, island of Oahu -Seeks WGTO Northern Entertainment, Sault Ste Mane. Madisonville, Ky. and WVUT Vincennes, Ind. CPs for following stations: ch. 56 rebroadcasting Mich KHON -TV Honolulu; ch. 58 rebroadcasting KITV Covenant Cable TV, for Greensburg, Penn town- WYLCTV South Carolina Educational Television ship, Manor borough, Youngwood borough, and North Honolulu; ch. 60 rebroadcasting KHET Honolulu: ch. Commission, Rock Hill. SC 60 rebroadcasting KHET Honolulu: ch. 66 rebroadcast- Irwin borough, all Pa. (CAC -06512 -6): WOR -TV New New AM ing KIKU -TV Honolulu and ch. 68 rebroadcasting York. Pettit KGMB -TV Honolulu. Ann. April 30. KCMP Broadcasting Co _ Brush. Colo Hawaiian Cable Vision Corp., Lahaina district, K7IBL Norfolk, Neb. -Seeks CP to change fre- New FM's Hawaii -Seeks special temporary authority to com- quency from ch. 71 to ch. 61; change type trans.; make WnT atinoos Institute of Technology. Chicago mence carriage of KHON-TV, .KITV and KHET Honolulu pending action on its CAC application. Ann. changes in ant. system. Ann. May 3. -WWCU Western Carolina University. Cullowhee. N.C. May 6. Smith Valley Rotary Club, Smith and Smith Valley, WTSU Troy State University. Troy. Ala National Cable Co., East Lansing, Mich. -Seeks Nev. -Seeks CP for ch. 5 rebroadcasting KOLO -TV KCOZ KOKA Broadcasting Co. Shreveport. La Reno. Ann. April 30. special relief to refrain from providing non -duplication KSRO Tricounly Broadcasting Co.. Seward. Neb. protection to WJIM -TV and WILX -TV Lansing, Mich. Lake Wenatchee TV, Plain and Lake Wenatchee KRER Billings Career Education Center of Ann. May 6. area, Wash. -Seeks CP to change frequency from ch. 8 School District No 2, Billings. Mont (180 -186 mhz) to ch. 10 (192-198 mhz): change prim- WRJB Ray Smith. Camden. Tenn. Actions to KXLY -TV Spokane, Wash. Ann. ary station April KVRNFM Sonora Broadcasting Co. Sonora. Tex 30. CATV Bureau granted following operators of cable WT7X-FM WTTX Radio. Appomattox. Va TV systems certificates of compliance: Ken -Ton Existing TV Cablevision, for Tonawanda (town of), and Kenmore Action 'wvPW WVWC Buckhannon. WVa (village of), New York (CAC -05366 -7); Northeast Minnesota Cable TV, for Superior and Duluth. Minn. KO7GA Soldoina. Kasilof and Kenai, Alaska - Existing AM's (CAC -05455 -6); EBH Corp., for Naples (village of), Broadcast Bureau canceled authorization for ch. 7 WHYM WVIX Pensacola. Fla N.Y. (CAC- 05835); Huntingdon TV Cable Company, rebroadcasting KTVA Anchorage; deleted call letters. WHNE WHND Monroe. Mich for Penn township and Petersburg (borough of), Pa. Ann. May 7. KXOR KGPD Cloves. Calf (CAC -06083 and 06086); Covenant Cable TV, Port Huron, Port Huron township, Port Gratiot township, WOBS WHEL New Albany. Ind Marysville, Burtchville township, East China town- Existing FM's ship, St. Clair, and St. Clair township, all Mich. (CAC - WHOM WMTO MI Washington. N H 06094 -101); Meyer Broadcasting Co., for Bismarck, Cable WRED -FM WUPR FM Uloado. PR N.D. (CAC -06103); Mandan Cable TV, for Mandan, WRIA WKBV FM Richmond. Ind N.D. (CAC- 06104); Rantoul CATV, for Rantoul (village of), and unincorporated areas surrounding KOIT KRON -FM San Francisco Rantoul, Ill. (CAC- 06108 -9); TV Cable of Tennessee, KALF Applications KKTU Ukiah. Call for Manchester, Tenn. (CAC -06134); Noble Cable TV, KALO FM KGIW-FM Alarnosa. Colo for Ligonier, Ind. (CAC -06180); Muncy TV Corp., for Greater Humboldt- Dakota City Cable TV, Box 55, Hughesville, Pa. (CAC- 06182); Community Tele- Humboldt, Iowa 50548 for Laurens, Iowa (CAC - Grants Communications, for Lakewood, Colo. (CAC -06186); 06535): KGLO -TV Mason City, Iowa; KTVI, KCAU- Can Assigned to Sayre TV Cable System for Sayre, Okla. (CAC -06198); TV, KMEG, Sioux City, Iowa; WOI -TV Ames, Iowa; Marion Cablevision, for Marion, Ill. (CAC -06203); KAAL Austin, Minn.; KCCI -TV, KDIN -TV, WHO - New TV Southern Video Corp., for Carbondale, Ill. (CAC - TV, Des Moines, Iowa; KEYC -TV Mankato, Minn.; WCPTTV Cumberland Television Co. Crossville. Tenn 06204); Wyoming Televents, for Gillette, and unincor- KVFD -TV Ft. Dodge. Iowa. porated areas of Campbell county, and Reno Junction, New AM's Lakeland Cablevision, 223 W. Front St., Box 559, all Wyo. (CAC -06205 -7); Big Horn Televents, for KKAP Progressive Broadcasting Co. Aptos. Basin, and unincorporated areas of Big Horn county, Detroit Lakes, Minn. 56501 for Mahnomen, Minn. Caodola. Calif (CAC- 06537): KXJB -TV Valley City, N.D.; WDAY- Wyo. (CAC- 06208 -9); Downs Cable, for Downs, Kan. KMTX Captal Investments. Helena. Mont. TV, KTHI -TV, KFME, Fargo, N.D.: KCMT Alex- (CAC -06218); Fort Cablevision, for Fort Scott, Kan. andria, Minn.; WTCN -TV Minneapolis. New FM's (CAC -05389); Wabash Cablevision, for Mount 'WVYC York College of Pennsylvania. York. Pa. Carmel and Wabash county, Ill. (CAC- 05885 -6); Warner-CCC, 75 Rockefeller Plaza, New York KEZJ Inland Twin Warner -CCC, for Grove City, Ohio (CAC- 05923); 10019 Valleyview and - Radio. Falls. Idaho for Gahanna, Ohio (CAC Blue Devil Cable TV, for Avella, Pa. (CAC -05947); 06538-9): WLWC, WTVN -TV, WBNS -TV, WOSU -TV, 'KPGR Alpine School Distract. Pleasant Grove. Utah Armstrong Utilities, for Butler, Butler township, -TV Columbus, Ohio: WXIX Newport, Ky.; WUAB 'WKNS Lenoir Commonly College. Kinston. N C Center township and Bethel Park, all Pa. (CAC - Lorain. Ohio; WTTV Bloomington. Ind.: WOUB -TV KKDJ Pacific Ouadracasung. Fresno. Calif 06122-25); Dynamic Cablevision, for Homestead Athens. Ohio. KMRSFM Western Minnesota Broadcasting Co. Morris. borough, West Homestead borough, Whitaker Hawkeye Cablevision, for Des Moines, Ankeny and Minn borough, Munhall borough, Pleasant Hills and West Clive, all Iowa (CAC -06540 -2): WGN -TV, WTTW, WZOW Kosciusko Broadcasting Corp. Goshen. Ind Mifflin borough, all Pa. (CAC -06126 -31); Community Chicago. Cable Television, for Decatur (village of), Mich. 'WBHR Board of Educ of Bellaire City School Mid -Florida Cablevision, for (portions of) Valusia District. Bellaire. Ohio (CAC -06162). county, (CAC -06531): WCIX -TV Miami; WEDU, WOGL Butler Broadcasting Corp.. Butler Ala Lebanon, Hanover and Enfield. N.H.; Hartford and WUSF -TV, Tampa, Fla. 'WCCH Holyoke Community College. Holyoke. Mass Norwich, Vt. -CATV Bureau waived signal carriage rules and granted certificates of compliance to Twin Lawton Cablevision, for Lawton. Okla. (CAC - Existing TV State for 06532): KXTX -TV Dallas. Cable TV existing five systems to continue KRON KRON-TV San Francisco carrying WCAX -TV, WEZF -TV, Burlington; 'WVTA Van Buren TV Cable Co., for Van Buren, Me. Existing AM's Windsor, Vt.; WPTZ Plattsburgh, N.Y.; WBZ -TV, (CAC- 06533): Requests certification of existing opera - WEXI WIVY Jacksonville. Fla WCVB -TV, Boston; WMTW -TV Poland Spring, Me.; lions. WMUR -TV Manchester and'WENH Durham, N.H., KKYR KDOX Marshall. Tex Vista Cable, 107 N. Main, Monticello, Ind. 47960 and to add signals of WCDC Adams, WRLP Green- Existing FM's for (town of) Chalmers, Ind. (CAC -06534): WTTV field and WSBK -TV Boston (CAC -5577 -5581). Action Bloomington, Ind.; WRTV, WISH -TV, WTHR, WFYI, KBRU KFTM -FM Fort Morgan. Colo April 29. Indianapolis; WLFI -TV, Lafayette, Ind.: WON -TV. KOEZ KJRGFM Newton. Kansas Tele -Media Co. of Van Wert, Paulding and Jackson WTTW, Chicago. KCFO KBJH Tulsa. Okla township, Ohio -CATV Bureau granted certificates of Home Cable Co., for Mountain Home. Ark. (CAC - WHWL WDMJ FM Marquette. Mich compliance. WANE -TV Fort Wayne had opposed ap- 06535): KATV Little Rock, Ark, plication. Action April 21. Valley County Cable Television, for Simi Valley, Calif. (CAC- 06527): Requests certification of existing Other actions operations. WAPA -TV San Juan, Commission denied Hawkeye Cablevision, for Urbandale, Windsor P.R.- petition by WAPA -TV Broadcasting Corp. requesting Warner Cable of Albia, for Albia, Iowa (CAC - Heights, and West Des Moines, Iowa (CAC- 06543 -5): syndicated program exclusivity protection for dual - 06528): WGN -TV Chicago. WON -TV, WTTW. Chicago. language programing of its station. Action April 28. Warner Cable of Merrill, for Merrill, Wis. (CAC - Cablecom- General, for Commerce. Miami, and Watertown, S.D. -CATV Bureau granted Midland 06529): WGN -TV Chicago; and delete WVTV Mil- North Miami, Okla. (CAC-06546 -8): KXTX -TV Cable TV Co.'s request for special relief to carry on waukee. Dallas. temporary basis KMSP -TV Minneapolis -St. Paul until Warner Cable of Marshfield. for Marshfield, Wis. Covenant Cable TV, for North Huntingdon town- such time as facilities of KXON -TV Mitchell -Sioux (CAC- 06530): WGN -TV Chicago; and delete WVTV ship. Penn borough, Irwin borough, Jeannette, Falls, S.D., are repaired and operating at full strength Milwaukee. Sewickley township. Adamsburg, Unity township, (CSR- 919T). Action April 30.

Broadcasting May 17 1976 78 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

HELP WANTED SALES HELP WANTED SALES RADIO CONTINUED

Midwest major market suburban daytimer grossing Radio, salespeople wanted. Every one of our sates HELP WANTED MANAGEMENT very little at present needs take charge sales manager managers was once a top account executive with one who has good background at planning and selling of our stations. If you are an experienced executive Top -rated, medium market Midwest beautiful promotional ideas, contests. gimmicks. etc. and with a goal of sales or station management. send your music FM seeks sales manager who can sell and lead motivating sales staff to do same. Big percentage of resume to Community Service Broadcasting, Inc., Box sales staff. Send complete resume, earning expecta- station gross offered to right person. Must have suc- 1209, Mt. Vernon, IL 62864. No phone calls, please. lions and goals to Box 0 -220, BROADCASTING. cessful track record. Box S -24, BROADCASTING. Opportunity for hard working sales person. If you like the sunshine, can sell and write, send resume with One of the leading radio groups in America is look- Southwest P . FM seeking experienced sales Fred PO Box 4457, ing for two persons who can perform as sales man- pro. Ability to develop creative sales packages and sample copy to: Greenbaum. Yuma, AZ agers today and general managers tomorrow. If you sell direct accounts a must. Opportunity for manage- 85364. resume ment. Resufne to Box S -134, BROADCASTING. think you qualify, send complete and salary HELP WANTED ANNOUNCERS history today. An excellent opportunity, an Equal Op- Sales Manager, Carolinas, experienced pro only. 12 portunity Employer. Write Box S -30, BROADCASTING. Wanted experienced salesperson- announcer to 18,000. Reply to Box S -175, BROADCASTING. heavy on small market sales for assistant manager Experienced radio m r wanted by Top 50 possibilities. Box S -135. BROADCASTING. market multiple owner. You must have proven record If you can consistently write and produce action - of administration, sales, programing and promotion. packed people- oriented radio news. know tape and Help wanted: Radio announcer -sales person for Full details and salary requirements first letter. Box street techniques, and feel you're ready to join the Carolina area. Large market. Box S -176, BROAD- South's largest and radio news rush S -51. BROADCASTING. best team, tape CASTING. and resume to Bob Rowe. News Director, WERG AMI

FM. Birmingham, AL 35202. EOE M /F. TSA No. 1 rated, medium Bus. Mgr. /Bkpr. Fine AM/FM, attractive S.F. area. Ex- Central California, ARB, market, 5 KW, Modern country station needs 1st ceptional growth opportunity. EOE. Box S -93, BROAD- Rock, Rouge, looking for phone, with CASTING. Progressive WFMF, Baton experienced, stable DJ, excellent produc- aggressive sales person, excellent opportunity. Con- tion, music director, news & sports copy reading tact Don Grady, Box 496, Baton Rouge. LA. EOE. capabilities, for afternoon drive. Only applicants sub- Midwest Small to medium AM -FM station. All- around mitting complete resume and references will be con- experience. Send resume to Box S -153. BROADCAST- 40 AM sidered. Reply to Box S -197, BROADCASTING. ING. Coastal Georgia contemporary/Top and stereo beautiful music FM needs an aggressive sales Michigan AM/FM seeking person, male or female. You'll get a great account list Morning person com- Northeast medium market. Seeks strong sell start- municator. MOR, top rated. Looking for experience, and professional support in a growing and healthy ing salesperson who would like to move to the posi- business /resort community. We're on the ocean be- community involvement, ability to relate one -to -one. tion of general manager. Excellent opportunity. Send Resume tween Jacksonville Florida and Savannah. Rush your Beautiful area Box S-206, BROADCASTING. resume and sales track record to Box S -168. BROAD- resume to A.R. Bishop, GM, WGTG /WSBT FM. 801 CASTING. Immediate opening for country music annnouncer Mansfield Street. Brunswick. GA 31520. 3rd must. 1st better. Small market 18,000 in Southeastern suburban FM rocker in Top 50 prosperous southern West Virginia. Send tape, Wanted: Sharp, aggressive radio sales person. market needs street -fighting sales manager to start resume to: Henry Beam. WAEY Radio, PO Box 1011, Must have experience. Good draw against commis- with low billings and become a star. No guarantees. no Princeton, WV. sions, expense account. and excellent major company draw, but big commissions and percentage of gross. benefits. Major market income with small market con- Announcer with first ticket. Phone 301- 272 -4400. and later, part ownership, and the GM slot, Box S -186. venience. If this sounds good to you. send your resume Aberdeen, MD BROADCASTING. Evenings call 301- 676 -6040. WAMD, to Fred Gardini, Sales Manager, WWVA Radio. 1015 21001. Main Street, Wheeling. WV 26003. You start to work Manager wanted, sales manager, move up. 2 station on July 1, 1976. An Equal Opportunity Employer. Easy listening format may need another big voice market. 3 station group owner. 1.000 day. 250 night. plus summer fill. Send resume, tape, salary require- Eastern Pennsylvania. Salary commission. Run your Makkay, Experienced heavy hitter. S2OK + list available plus ments to Al WEZE, Boston, MA 02116. Equal own ship. Box S -187. BROADCASTING. potential untouched St OK additional revenue. Opportunity Employer. 504- 822 -1945. Unique opportunity for creative. hard working per- Contemporary country station needs bright an- son looking to move up to sales manager. E.O.E. nouncer for air shift and production. Send tape and 1st Resume to WSPK, PO Box 1703, Poughkeepsie. NY $10,000 to $15,000 year and central California resume to Program Director, WFIG, Box 38, Sumter, 12601. beach too! Unlimited opportunity for experienced SC 29150. EOE. sales person who wants to join fast growing team. 805-773-1895: 805-481-0754. MOR Announcer: Mature voice, for growing, small Sales Manager, Twin Falls, Idaho. 5 KW full -time market station. Send resume to Jim Hepler. WOIN. MOR with outstanding community profile has oppor- Box 149. Lykens, PA 17048. tunity for experienced sales person with successful Opening for top position on sales staff WBNR, local sales record. Must be creative sales person and Beacon- Newburgh, N.Y. Good account list. Good Full and part time. Experienced preferred: stability, have ability to motivate other people in competitive draw. Excellent opportunity for experienced person. ambition. dependability and a third endorsed a must. market. Attractive, growing. Rocky Mountain city with EOE. Send resume to PO Box 511. Beacon, NY 12508. First even better. Send tape, resume and letter to excellent four- season climate. Only 90 miles from Sun WRNJ. Box 1000, Hackettstown, NJ 07840. Valley. Call Dick Ryall, 208 -733 -3381 after 5 pm, or Sales Manager. Sales person with proven radio New near Chicago seeks ambitious an- call 20B- 733 -1570 after 7 pm MDT. or write Box 65. sales ability required for WOTK Parsippany, N.J. Per- station nouncer to a winning team. Endorsed third, col - Twin Falls, ID. EOE MIF. son must be ready to move to position of Sales Man- join ager demonstrating high personal sales ability and lege.815- 939 -4541. leadership qualities. Send complete resume and track Wanted: General Manager. Radio, must speak Adult entertainer for a successful country station in record to of America Inc.. 2711 Magnolia Road, fluent Italian. Call collect 301 -652.5129. Sound the 300,000 metro market of Huntington, West Va. It's Vineland. NJ 08360. an all new physical facility, with a relaxed professional 2 Residence sales managers (Midwest and West atmosphere and a desire to win. Part of a 14 station Coast). Full -time travel (Monday through Friday). Sal- Radio help wonted, sales experienced, radio sales group, EOE. Call Dan for details 304 -453 -4600. ary, commission, incentives provide opportunity person wanted for Bonneville programmed WJBO unlimited earnings. Availability, background, Radio station in Baton Rouge. Proven track record a Experienced contemporary jock with interest in references, first letter. No phone calls. Community must. Send resume to Don Grady, Box 496, Baton sales for highly -rated midwest FM rocker. Contact Club Awards. Box 151. Westport, CT 06880. Rouge. LA. EOE. Steve West at 217- 522 -4441. HELP WANTED TECHNICAL Director of Marketing. Super salesperson with Good money can be yours. Over 100 stations have radio background wanted. Must have solid track put out our radio guides, like: WLS, KFRC. WDEE etc. Chief Engineer. Central Indiana, AM /FM Stereo. record. Please send resume today. Bill Moyes, Frank If you can sell, we should talk. Contact: Art Vuolo, Heavy in automation. Must be experienced. Excellent N. Magid Associates. One Research Center. Marion, IA Logos Unlimited, Box 219. Ypsilanti, MI 48197. working conditions. New equipment. An Equal Oppor- 52302. 313-434-2712. tunity Employer. Box R -186, BROADCASTING.

Broadcasting May 17 1976 79 HELP WANTED TECHNICAL HELP WANTED PROGRAMING, SITUATIONS WANTED ANNOUNCERS CONTINUED PRODUCTION, OTHERS, CONTINUED DJ, 3rd phone, tight board, good news and commer- for Engineer, 3 tower, We're looking for an experienced continuity, produc- Immediate opening Chief cials. ready now! Anywhere. Box H -5, BROADCAST- tion person. Must be creative, organized, familiar with night directional, 5,000 W. Midwest contemporary AM ING. station. New transmitter and equipment. Good pay all lacets of production, and able to handle AM /FM and hours. EOE. Reply to Box S -81, BROADCASTING. operation. Two great stations with excellent facilities. Heavy, undpredIctable morning personality with Resume and salary requirements to Box S -188, creative production and PBP for major or medium with superior technical Maintenance Chief BROADCASTING. contemp/Top 40. Young family man. Box S -207, qualifications needed by Texas VHF, Box S -105. BROADCASTING. BROADCASTING. Program Director (No air shift) for disco soul station in the Midwest. Must be executive type and know how Broadcast school grad looking for first job. 3rd for qualified assistant chief numbers. Excellent opportunity to handle people. Also must know how to get phone endorsed, Northeast preferred. Box R -218. engineer in South Texas station. Box S-112, BROAD- No floaters or drinkers. Send complete resume and BROADCASTING. CASTING. salary requirements. Box S-201. BROADCASTING. Part time weekends, Westchester, NY, Fairfield, in has Broadcaster with stations 5 markets open- Radio producer for 50,000 watt stereo public sta- Conn. 6 yr. radio professional seeks meaningful in radio ing SW Ohio major market for chie) engineer: must tion, university located in southeast. Public ex- responsibilities. MOR, C &W, Top 40, Classical. Ex- be experienced and knowledgeable with directional, license required. perience and third class endorsed perienced writer -journalist. Degree. Box S -76, nondirectional antenna systems; 1st class radio- Masters degree or near preferred. Salary open and de- BROADCASTING. telephone operators license: management ex- pendent upon qualifications. Send resume and audi- perience, good math background. Desire diligent, tion tape to Tom Donoho, WEKU -FM, Eastern Ken- Thirteen years experienced MOR talent. Strong take -charge individual. Send resume to Box S -140, tucky University, Richmond, KY 40475. Position production, big quality voice. Best references. BROADCASTING. available July 1. An Affirmative Action /Equal Oppor- 305- 922-3749 or Box S -89, BROADCASTING. tunity Employer. A regional 5,000 wetter needs an experienced Experienced announcer, wants to return, settle in engineer who can be chief and also do some compe- Sports announcers. For Olympics from Montreal. Northeast. Looking for announcing, sales position, ex- tent air work. Engineers hate air work, but read on. This Sports Corporation of America, 305-582-2474. Op- cellent references. Ready in August. Box S -90, is a solid station in the west, the pay is 510,000 for the portunity for future work in sports programing. BROADCASTING. right person, and FM is pending. Which means a corn pelent engineer and be C.E. at a good AM -er, get in on Fall 1976 opening in Midwest state university Com- 1st phone 5 second rock'n'roll personality, wants the ground floor of an FM operation, and even may be- munication and Media Services Department is seek- nights. All nights at together Top 50 rocker. Tape. come too busy to have to do air work. With perhaps a ing two individuals: 1. To teach Basic and Advanced resume available. Box S -106, BROADCASTING. raise to boot. How about that! EOE Box S -205, Television Production classes, advise student cable BROADCASTING. TV station and do production. 2. To teach Basic and Modest? I'm not, mad morning man. clever produc- Advanced Audio and Radio classes, advise student tion, sales leader. College graduate, wife, children. Job Chief Engineer tor North Carolina AM -FM. Some air radio station and do production. Both must hold a only in S.C.. N.C., Ga. Box S -133. BROADCASTING. work and engineering above average, Excellent salary Masters Degree and be willing and able to teach and living conditions. Contact Tom Joyner, Beasley General Communication classes and advise students. The exorcist. I'll drive that tormenting need of a jock Broadcast Group, Post Office Box 1355, Goldsboro. Deadline for applications is June 30, 1976. Contact out the window. Write soon. Box S -143, BROADCAST- NC. 919- 734 -8003. Dr. Fulton Gallagher, Division of Fine Arts, Bemidji ING. State University, Bemidji, MN 56601. An Equal Oppor- Personality please. Want someone who does more First phone for 200,000 watt FM /5 kw directional tunity/Affirmative Action Employer. AM. Must be experienced in all phases, emphasis on than read PSA's over record intro's? Number 1 air per- studio and automation equipment. Send resume and Program Director /Morning Announcer for central sonality at number 1 eastern medium market. Crea- salary requirements. Director of Engineering, PO Box Virginia daytime country music station. Salary com- tive, entertaining, good bits, no ego problems. Adult 6002, Roanoke, VA 24017. mensurate ability. Send resume, air tape, require- contemporary or Top 40. B.A., 27, equal opportunity ments to Box 5085, Charlottesville, VA 22902. employee. Box S -163, BROADCASTING. Chief Engineer /Announcer for central Virginia non- Announcer: enjoy broadcasting immensely!! Warm, directional daytime country music station. Salary SITUATIONS WANTED MANAGEMENT commensurate ability. Send resume, air tape, require- friendly style. Strong production. Can write spots and news well. 3rd phone endorsed. Want to locate in ments to Box 5085, Charlottesville, VA 22902. Sales oriented GM looking for medium, small western mountain state. Box S-172, BROADCASTING. market station management. Currently GM major HELP WANTED NEWS group lulltime 5000 watt AM midwest top 75 market. Progressive DJ, third, college radio grad, 4 years Strong, documentable sales background. Programing. experience in announcing /management. English ma- Local newsperson minimum 3 years experience. engineering expertise. RAB. CRMC. First ticket. Uni- jor. Copy writing, knowledge of my music and FCC Mature voice. Must be able to dig out, write and air versity graduate. 33, married, family. Box R -222, law. Willing to work, learn, and locate anywhere. Box three major local newscasts daily. . BROADCASTING. S -184. BROADCASTING. Mobile equipment. Michigan. 3rd class endorsed Write Box S -72, BROADCASTING. Controller /Business Manager, Mature. Ex- Hard working college grad, B.A. Communications, perience with small /medium market AM /FM radio 3rd endorsed. Seeks first break anywhere. Box S -185, Elusive news director wanted. Our standards are group. Seeking a larger challenge. FCC and SEC BROADCASTING. rough, a hundred rejects prove it. What makes you regulations. Credit and collection manager. Insurance stand out in your market? We need a seasoned, uni- administrator. Profit oriented. Financial problem PD -Jock looking for position as announcer in que, dynamic, creative, witty, adult, one to one solver. Cash flow professional. Heavy experience in medium market. Over 2 years experience contemp- motivating heard communicator that will be and EDP. Excellent references. BA Accounting. Box S -123. MOR. Box S -196, BROADCASTING. talked about. Midwest location with good staff. BROADCASTING. Resume. Box S-152, BROADCASTING. Warm mature voice, 13 years experience 1 st phone. Gen. mgr, super sales personality announcer produc- Fully experienced beautiful music, MOR formats. Also for MOR Experienced News Director /Contempor- tion. Real world business experience. Degreed, hard interested light news. Box S -199, BROADCASTING. ary formatted leading in . station Send work and long hours are no stranger to me. Box S -165, complete resume, references and tape to Manager, BROADCASTING. 12 year pro, seek opportunity to entertain. Can han- WDBO, PO Box 158, Orlando, FL 32802. dle PD duties with experience in all formats. Your Public radio GM seeking similar FM or PD position chance to add a solid air man who will stick. Box market of 145,000. Two News Director, Southeast at station committed to program diversity and strong S -200, BROADCASTING. manners: expanding to 3 within a Must staff year. have PR in the community. 4 yrs. noncommercial ex good voice, write well and be a hustler. Two years ex- perience and M.A. Brain Prows, 1895 Ocean Dr., No. 2, Radio broadcaster, 8 yrs experience, some small required. S perience EOE. Box -208, BROADCASTING. McKinleyville, CA 95521. market P.D. Versatile, creative aware. Prefer Michigan. Ohio, Indiana, Illinois. Box S -202, BROADCASTING. News personality wanted by leading station in Manager, salesman, engineer, automation consul- market. Experienced only. Send tape and complete tant. 17 years experience available to station or group Small market Top 40, rock, contemporary announcer. resume to Jim Martin, News Director, WDBO Radio, tthat believes a manager is an investment not an ex- 3 yrs. experience. Hard worker, tight board. 3rd en- Orlando, FL 32802. pense. New owner will probably take over June 1st so dorsed. Ready now. 919- 346 -9009 Paul Nicoletta. my plane is fueled and ready for a documented inter America's top MOR station needs on -air news re- view. Gary Ingram 919- 637 -4450 or 638 -6667. Northeastern Ohio what ails you? I want to return to porter, Must be thinker, digger. writer. Send tape and my native state. Operations manager at my current resume lo: John O'Day, News Director, 1220/WGAR, SITUATIONS WANTED SALES station with autonomy. If you want a hard worker on Cleveland 44147. an EEO Employer. your staff call 302- 337 -7011 or 629 -6636 and ask for Sales or Sales -Announcing Combo. I'm ex- Allan Frazier. HELP WANTED PROGRAMING, perienced and strong in sports packages and sales PRODUCTION, OTHERS promotions. Also write copy and produce spots. Now Top 40 personality who pulls numbers! Four years employed in Midwest. Box S -70, BROADCASTING. experience, first phone. and college. Medium and up. Northern California gospel station. Take charge 301- 653 -1711 or 358 -2257. program director Experienced in gospel music, pro- Manage /Sales Manage /sell. Ten years radio. De gram logs, FCC R &R's. air shift. Salary plus commis- gree. Heavy promotion. Presently selling with nation's Versatile announcer. Medium major market sion, opportunity for advancement, owner buying other best rocker. Small markets. Box S -182, BROADCAST- capabilities. 3 years experience. Call Michael Ward stations. Box S -178, BROADCASTING. ING. alter four. 912- 228 -0537.

Broadcasting May 17 1976 80 SITUATIONS WANTED ANNOUNCERS SITUATIONS WANTED NEWS SITUATIONS WANTED TECHNICAL CONTINUED CONTINUED CONTINUED

Attention Florida! 15 years experience in medium Michigan or Ohio. 4 years experience. Douglas Video engineer for New York metropolitan area uni- and large markets. MOR jock, production, music Nagy 313 -534 -0251. versity; maintenance and other specified duties. Two director. Will consider any market. Any shift. Call Norm years technical school training. Experience desirable. 1 further! -813- 842 -3187. Stop! Look no I'm your man for news and /or Salary negotiable from 59,000. Start June 1, 1976. An production. Pa.. N.J., Del. preferred, but will relocate. Equal Opportunity /Affirmative Action Employer. Creative personality hard worker. B.A. experience 3rd 3 years Paul endorsed. experience. Call Scott Resume and salary history to Box S -98. BROADCAST- contemporary, Top 40. strong production, tight board, 215-355-8786. ING. great references. 3rd. Mike Clapper 1 -419- 372 -4455. Mature, well educated sports and news announcer Originality Is better! Personality for 12 years. With over A years experience. Twelve years general sales. Assistant Chief Engineer. Need five years ex- wit that's all my own, seeking air shift at adult contem- Seeking opportunity. Mel Schwab. 146 East 35th perience in TV engineering including all studio, porary or Top 40. No screamer. Now located in North- Street, NY 10016. microwave and transmitter equipment Some supervi- west. Consider any area. Top 100 markets only. Call sion helpful. Group owned, stable company in a western state. Prefer person living in west now. 907- 344.1215. SITUATIONS WANTED PROGRAMING, Send resume requirements PRODUCTION. OTHERS and salary to: Box S -150, Attention broadcasters! We have qualified, trained BROADCASTING. personnel to fill any entry level position in either radio Looking for small market Texas operation needing or television. Save your time, call me immediately! Chief Engineer for growing UHF network affiliate. PD. Seven years experience, sales included. Box S -64, David Privitera, Placement Director, Advanced Train- Studio and transmitter maintenance. Contact John BROADCASTING. ing Center, Tonawanda. NY 14150. 716- 835 -4410. Conte. General Manager, KMIR -TV, Box 1506, Palm Springs, CA 92262. Phone 714 -325 -7121. Experienced announcer 3rd endorsed wants full Community minded/ involved country air per- work in MOR, sonality. Background includes controversial time good music or C and W format. Television studio maintenance /operator. First Pleasant voice personality. Tight board, good news, telephone talk, public affairs, interviewing. news; also. Box phone and three years experience preferred. Contact production. Single. 26. Will relocate. Call F. Cordell. sales and programing. Under contract. S -179, E.C. Allen, KOTV, PO Box 6, Tulsa. OK 74101 or phone 805- 746 AM BROADCASTING. -2145, Shaffer, CA between 8:00 and 918 -582 -9233. Equal Opportunity Employer. 1:00 PM. Operations Manager/News Director. 20 years ex- Central Florida high school student seeks summer perience in major- medium market programing, news, Chief Engineer wanted with UHF transmitter ex- relief position. 3rd endorsed, noncommercial ex- production. 1st phone. Consider television or perience. Prefer experience with RCA equipment. perience. Herb, 305.671 -4829. telephone talk show. Box S -204. BROADCASTING. Equal Opportunity Employer. Send resume to: E.F. Bigbie, Vice President of Engineering, WJCL, PO Box 12 years, PD, MD, jock. No. 1 ratings in all size Use my talent. 1 year experience 3rd phone, great 13646, Savannah. GA 31406. board, production, copy. Prefer West or Southwest will markets. AOR, Progressive, 8 jazz. Want major market, West or SW. Jay Thomas, 501- 751 -4940. accept any. Excellent FM voice. Roy Munse, 3757 Broadcast engineer, 1st phone experienced in West 78th Place, Chicago, IL 60652. 312 -767 -1662. Accomplished "Do it all" broadcaster. Management, remote, studio and xmtr operations and maintenance. to of -TV, sales, P.D. background. First phone. 408-255-2010. Send resume Director Engineering, WNED Versatile announcer. Experienced. 3rd phone en- PO Box 1263, Buffalo, NY 14240. An Equal Oppor- before 1 PM P.D.T. Leave message. dorsed, will relocate preferably northeast. Rich 215 - tunity Employer K14 -8292. Chief Engineer. Must have first class FCC license SITUATIONS WANTED TECHNICAL TELEVISION and prior management experience in television. Total responsibility for operation studio technical equip- 1st phone engineer. Some studio maintenance, HELP WANTED MANAGEMENT ment. remote units operation. Day -to -day supervision boardwork, excellent references. Box S -125. BROAD- personnel. Forward resume and salary requirements CASTING. education and research institute Interdisciplinary to Mrs. Lois Cole, Personnel Mgr., WPLG/TV 10, 3900 seeking Assistant Director for Community Education Biscayne Blvd., Miami, FL 33137. An Equal Oppor- Canada) Extremely aggressive engineer looking to develop and administer media delivery of programs regional. tunity Employer MIF. for a Canadian challenge. AM- directional, in community education and manpower development high power FM, stereo. quad, automation. Digital ex- in criminal justice. 12 -month salary 520,000- S30.000 perience. Studio construction, transmitter installation. DOE. Appointments during June /July. Send vita to: Dr. Chief Engineer. WROC -TV, Group owned network man- super modulation. Ex. field engineer- chain. Tower nut, John Havelock, Director, Criminal Justice Center, Uni- VHF in Rochester, New York. looking for strong not expensive. References. Currently chief for growing versity of Alaska, 3211 Providence Avenue, agement. strong technical, experience with organized chain. Will reply all by telephone immediately upon Anchorage, AK 99504. Further information on request. labor facility. Send resume and salary requirements to receipt. Box S -151, BROADCASTING. We are an Affirmative Action Employer. Thomas B. Sheally, Rust Craft Broadcasting Company, 320 Market Street, Steubenville, OH 43952. Vacationing engineer, July, August. Proofs. mainte- HELP WANTED SALES nance, short -term relief board. copy. production. 20 Operating engineer, with 1st class FCC license to years experience. P08 9, Wallace, CA 95254. Sales Management -TV. Station in top 100 South- work television control room. Phone operations man- eastern market seeks sales manager who can moti- ager 315.782 -3142. Excellent benefits. An Equal Op- Former chief engineer and program director (seven vate, sell and plan a solid course. Salary plus incentive portunity Employer. years experience. including DA's and high power for producing growth. Resume and financial require- transmitters) now installing building and equipment ments to Box R -228, BROADCASTING. for major broadcast manufacturer, desires chief Supertec. Heavy VTR maintenance background. engineer with some air work. Philadelphia vicinity. but Sales. Leading transportation company seeking Superstrong on theory/logic. Proven record of self Hettel Box 581, Honolulu, HI all areas considered, 609 -589 -0303 evenings. aggressive New York representative to sell transpor- motivation. Broadcasting, 96809. tation services to video industry. Salary 8 fringes. Strong on maintenance, good technical background, Send resume to Box S -181. BROADCASTING. mgmt. exp. First phone. Prefer small station. Tom Pad - HELP WANTED NEWS wa 212 -283 -5389. Florida network TV station is seeking a sales ac count executive with a good retail background. Must Fifties market Deep South wants action news SITUATIONS WANTED NEWS know both retailing and television sales. A thorough assignment editor. Must be a sell- starter, a task knowledge of TVB sales materials and their proper master who is a fine writer, editor, producer who Female N.D. seeks reporter position in medium or use is also important. Excellent salary potential in a knows what a good film story is and can upgrade his large market. B.A. 3 years experience. Box S -111. very nice place to live. Applications from women and or her staff. Management is your track. Equal Oppor- BROADCASTING. members of minority groups encouraged. Reply to tunity Employer. You start at S9,000. Box S -49. Box S -136. BROADCASTING. BROADCASTING. Experienced Journalist. 7 years major markets Seeking news directorship in majorlmedium market Opportunity to sell TV in a small but competitive station dedicated to local news. Reply Box S -128, Northeastern market. ABC affiliate, new owners, new Weekly newmagazine producer /host and public BROADCASTING. image. Come sell us and we'll all grow. Call Robb affairs editor needed for top rated station in mid -50's Gray. 207- 945 -6459. Equal Opportunity Employer. market. Salary depends on your experience and Newsman, a digger, M.A., award winning, major ability. Box S -66, BROADCASTING. market experience, PR background. Box S -170, HELP WANTED TECHNICAL BROADCASTING. Top rated station wants experienced feature /on the Chief Engineer for American Samoa ETV. Ex- road reporter. Have air samples ready. Box S-154, Female news director who gathers/writes/delivers perienced in transmitter, studio and VTR maintenance. BROADCASTING. hard local news at No. 1 medium AM /FM. Under con- Two year contract. Transportation paid. Send resume tract. Prefer East or Colorado. Box S -180, BROAD- to Box S -84, BROADCASTING. CASTING. Television reporter with a minimum of 1 year ex- Aas't. Chief with potential to be chief in 2 to 4 years. perience in gathering, writing and covering news News- female. Medium -major market only. Ex- BSEE preferred but not required. Heavy maintenance events. Must be familiar with 16mm film camera perience news, operations, traffic, continuity. Presently experience in studio operations and strong manage- operation and film editing. We want a person that will in midwest. Ready to move. Third endorsed, Box ment ability. AM- FM -TV. Beautiful West Coast city. do what is necessary to get the story, we don't want S -190. BROADCASTING. Box S-97, BROADCASTING. stars. Box S -171, BROADCASTING.

Broadcasting May 17 1978 81 HELP WANTED NEWS SITUATIONS WANTED TECHNICAL SITUATIONS WANTED PROGRAMING, CONTINUED PRODUCTION, OTHERS CONTINUED Chief Engineer, experienced with network produc- man directing Sports personality for medium market network UHF tions. Desire technical challenge and good com- Creative, mature young seeking position in a small or medium market. School training in northeast. On -air at 6 and 11. But must have enough munity to raise children. Box S -62. BROADCASTING. news sense to help produce 6 o'clock news. Emphasis with experience in news and public affairs programs. on writing ability. Send resume and pix. We're looking First phone. 2 years experience major market. Heavy Familiar with vtr production techniques and Studio for someone now! An Equal Opportunity Employer. Box operations experience. light maintenance experience. operations. Will relocate, eager and dependable. S -177. BROADCASTING. Will relocate prefer western. Box S -132, BROAD- Write for resume Box S -92, BROADCASTING. CASTING. Professional experienced news director wanted to Producer -Director- newscast No. 1 for 6 years. Net- dig, write and air news. Minimum of 5 years ex- SITUATIONS WANTED NEWS work sports. Commercials. Award winning newscasts. perience. Handle CATV, interview programs also. Box S -141, BROADCASTING. Play -by -play helpful but not necessary. Established Anchorman. Excellent voice, appearance. Early thir- Ohio station. network station. mobile equipment. Send ties. Presently morning news anchorman with top TV Director wants to move up to medium market. resume and availability in first letter to Box S -209. rated radio station in large southwestern market. Currently directing news blocks, commercials, public BROADCASTING. Some TV experience. Will reply to all offers. Box S -27, affairs. BA, R /TV, excellent references. will relocate. BROADCASTING. Box S -148, BROADCASTING. Anchor. Television news anchor person Los Angeles. Send resume and tape to Pete Schlesinger. Program Bright female reporter /camerapersonleditor in Cinematographer. Degree, experience in both Angeles, Director. KCOP -TV, 915 North La Brea, Los mid -sized market looking for a change. Box S -73. single and double system. ENG experience. Seeks CA 90038 BROADCASTING. PES position. Resume and reel on request. Box S -155, BROADCASTING. Help wanted: Co- anchor person. Minimum one year Fifteen years experience last live Top Ten TV experience as a news television reporter or anchor market. Play by play /color hockey, football. basket- TV & Film production man. Five years experience. person. No phone calls. Write John A. Tallertco, News investigative. opin- ball; street, six- eleven strip. Strong 11/2 as director. BA Broadcast Journalism WSU. Call Director, WILX -TV. PO Box 380, Jackson. MI 49204. ion pieces, tight scripts. Personable, no nonsense 509 -327 -2664 or business 509-838-4102. Michael Equal Opportunity Employer. package. 313-352-6672 or Box S -74, BROADCAST- Wagner. W. 2815 Queen. Spokane, WA 99205. Help wanted: News reporter /photographer. ING. male background CATV program Minimum six months experience as a news television investigative reporter with leading Energetic young Award -winning origination, film scheduling, teaching, desires position reporter /photographer. No phone calls. Write: John A. national chain. seeking solid position with major TV, CATV, or pay cable. Available immediately. Tallerico, News Director. WILX -TV. PO Box 380. market station committed to market dominance. In- Stephen Kops, 125 Spring Glen Ter.. Hamden, CT Jackson. MI 49204. novative, hard film style. Impeccable -hitting personal 06517. and professional reputation. Married, children. HELP WANTED PROGRAMING, mid -30's. Box S -78, BROADCASTING. PRODUCTION, OTHERS Reporter, 3 years currently employed. college de- BUY - SELL -TRADE gree, simplifies the complicated in warm manner. Top Producer /director /editor for small format video 125 only! Box S -86. BROADCASTING. for productions. Must have knowledge of tape outside WANTED TO BUY EQUIPMENT Major market independent. commercial production. Do dedication, motivation, initiative and loyalty still Equal Opportunity Employer. Box S-60. BROADCAST- Young in radio count? journalist with solid experience TV camera boom dolly. Interested in any type model. ING. news with 3 major broadcasting organizations wants Box S -58. BROADCASTING. a chance to break into television news. Give me an op- Major market, southwest, needs experienced Artist. portunity and I'll prove I belong on your news team. Need used Hi Band TV transmitter. Prefer RCA type TV artists with solid print and on-air background to Box S -94, BROADCASTING. TT -11A11 but would consider any 5.15 kilowatt units. responsibilities of station art department. assume Write stating make, model, location, condition and Equal Opportunity Employer. Send resume, samples Extremely knowledgeable young sports director in price. Box S -146, BROADCASTING. to Box S -137. BROADCASTING. top 40 market desires move up. Excellent production. PBP. resume request. Box Major college Tape and on We need used 250, 500 1 KW, 10 KW AM and FM Promotion manager, Midwest top fifteen market, in- S -100. BROADCASTING. transmitter: No junk. Guarantee Radio Supply Corp., dependent. Must be experienced, hard worker, crea- 1314 Iturbide St., Laredo, TX 78040. tive, strong on air and writing. Great opportunity! Box Net. quality news /doc. photographer in top 50 mkt . desires move up. 5 Strong on S -166, BROADCASTING. yrs. experience. editing. Wanted to buy: Complete equipment for a new AM Dependable results. Box S -119, BROADCASTING. radio station. 250 watts on 1190. Contact R.A. Rieck, Producer, projects. Film and videotape Vice President Engineering, Box 377. Preston. MN special I looking for a in a No fancy slogans) am break 55965.505- 765 -3856. background. Strong writing skills. Minimum three smaller market as TV weatherman. B.S. Biology. years commercial experience. Top ten major market worked one year in radio. Give me a chance. I will Want to buy, dropout compensator accessory for net affiliate. An Equal Opportunity Employer. Box show you some creativity. Respond Box S -124, RCA TR 3/22/50 series VTR. Will also consider DOC S -195. BROADCASTING. BROADCASTING. other than RCA. Contact Charles Harper, WTVO -TV, Box 5590. Lexington, KY 40505. 606 -299 -6262. TV promotional director. background in creative Med. Mkt. radio N.D. seeks medium major mkt. TV. writing, advertising, and sales promotion. Write WILX- possibly with radio. Anywhere. Married. 24, 3 years Public school CATV studio needs tax deductible TV, PO Box 380. Jackson, MI 49204. Attn: Stuart S. exp.. capable, dependable. healthy. B.A. Broadcasting - studio and control room equipment donations. Dave Hazard, Program Director. An Equal Opportunity Journalism. PBP sports also, Audio tape, photo. Mooney, Fremont Schools, 500 Woodrow. Fremont, MI Employer. No phone calls please. resume, references upon written request. Box S -158. 49412. BROADCASTING. SITUATIONS WANTED MANAGEMENT FOR TV news producer. Does your news department SALE EQUIPMENT have talent, equipment, and news consciousness? Do General Manager. Also sales manager, programing, you lack the professional show quality look? You need Gates FM -5H FM transmitter, Gates FMA -10A FM etc. Thoroughly experienced and successful all a producer -motivator- teacher. That's me. Box S -160. antenna, Andrew FH -7 Coax line 260'. Excellent sta- phases, including station ownership; group adminis- BROADCASTING. tion package S12,000. Box S -50, BROADCASTING. tration. Special expertise in: Management. sales man- regional. national), programing, agement, sales (local, Sports Director: Late twenties, pro football and 10 KW FM Transmitter (REL) $2500, or 1 KW FM film- buying, production, news. promotion, community Transmitter S1250. RCA 8 Bay Antenna, $575. 185 ft. basketball pbp experience. I emphasize local sports credentials! Television, 21 involvement. Outstanding and participate in many of my features. Box S -161, 1 5/8 in. Cable with end fittings, 5450. Directional years. Radio, 8. Total broadcasting experience, 29 BROADCASTING. Coupler and station guardian, S100. All in good condi- years. Age. 46. Degreed. Aggressive. innovative . tion, in use now. Available June. Call Larry before quality competitor. Accustomed to formidable Employed, but in a rut. Looking for anchor or noon. KVMV, 512-787 -5947. challenges and much responsibility. Specialist in pro- weekend anchor /reporter opening. Medium or small graming and sales! Can increase, substantially, your market. Degree. Box S -173, BROADCASTING. Harris two turntable portable lour channel console profits and prestige. Box S -147, BROADCASTING. for remotes. Like new. Best offer. KVOZ, Laredo, TX. Producer /Director graduate leading television TV Broadcast M ment in East. all phases of school. B.S., Education. Seeks entry in news. produc- Schafer automation, model 800. 5 Ampex AG 440, station management with strength in administration, tion and programing. Contact Kimbrough 212 - network joiner. 3 carousels, (2 R.S.), logger, SMC card accounting, and personnel. 10 years experience. last 3 JU6 -3700. reader for programing carousels, was running Hit - as AGM. Self starting pro looking to grow again. Reply parade format. 512,500.00. 803. 279.2330. WZZW, Box S -169. BROADCASTING. SITUATIONS WANTED PROGRAMING. PO Box 1584. Augusta. GA 30903. PRODUCTION, OTHERS For Sale. CBS Stereo Audimax No. 4450A, Serial No. SITUATIONS WANTED SALES 5277 and Volumax No. 4110. Serial No. 3322. Asking Programing Public TV network goal of successful S1800, call McGraw 517-774-3118. Sales position sought. June BA. 12 years produc- commercial TV production manager. Offer proven ad- tion- talent background. Mike Shrig ley. 2301 Mountain, ministrative 8 creative skills. M.A. Excellent RCA, TR -4 VTR, highband, in good condition. Can Flint, MI 48503. 313-238-5163. references. Box R -88. BROADCASTING. be seen in operation. Call Al Petzke, 815- 963 -5413.

Broadcasting May 17 1976 82 FOR SALE EQUIPMENT PLACEMENT SERVICE INSTRUCTION CONTINUED CONTINUED Many Top 40, MOR and country and western open- Beau Tape heads for popular audio cartridge tape ings available now! Rush tapes and resumes to: Air No FCC license? Tried every way but the right way? Talent Placement, 1516 Hinman. Suite 505, Evanston, machines. All Mono 2 track heads $19.00; all stereo 3 It's time for Genn Tech. Free catalog. Home study. track heads S69.50. Replace your Nortronics heads. IL 60201. 5540 Hollywood Blvd., Hollywood, CA 90028. UMC Electronics Co., Box 307. North Haven, CT PERSONNEL AVAILABLE 06473.203- 288 -7731. Zero to FCC 1st class in 8 weeks or less. Approved for veterans. Accredited by N.A.T.T.S. Academy TV production personnel available. Camera, audio, of 1969 AR -1000 2 Radio Television, 1304 CCA Automation equipment, floor, switch, direct. Booth /on- camera announcer ex- and State St., Bettendorf. IA desks, 2 reels, plus all accessories: excellent condi- 319- 359 -7571. perience also. Unique vocational curriculum com- 52722.1- PO Box 1433, tion, almost never used. WPUL. Bartow, -air PTV bines on experience through station with Breakthrough) Leading FCC License school offering FL 33830.813.533 -9093. AAVTI, Austin, broadcast media training. Ginny Holder, broadcast endorsement study guide and exams that MN 437.6681. Fully- trained radio person- McMartin TR -66 SCA receivers new in cartons at 55912.507- really work. S12.95 complete. Academy of Radio and nel also available. reduced prices. Antennas. Permadyne and McMartin Television. 1304 State St.. Bettendorf, IA 52722. THE -4 receivers at sacrifice prices. Call KSTT 319 -326 -2541. PROGRAMING Akai -CVC -150 color camera modified to include Nationally known management consultant is now self contained NTSC sync generator and external available to pump up ratings and billings for under RADIO drives, plus 100 ft. camera cable. $2.950.00. developed radio stations. Protect your investment. Bill Panasonic 3130 Vx inch. S1500.00. Box S -192. Elliott & Associates. 305-967-8838. Help Wanted Management BROADCASTING. Star Trek's Gene Roddenberry talks about his career Oates SP -10 automation programmer, logging and Star Trek, in this new fifteen minute radio pro - Major Denver religious station is looking system, time selector, associated equipment and Cri- gram. Write L.E. Wallace, Jr. Productions. Box 15233, for an aggressive sales -oriented man- tenon 55. Call KSTT 319- 326 -2541. Baton Rouge, LA 70895. ager with experience in religious radio. 340' guyed Dura galvanized (1969) painted 6/75. INSTRUCTION Send qualifications and salary require- Complete S6,500. Garron STE -100 phase enhancer ments to $450. Sansui quad encoder S350. WFMK and announcer -d.i. -1st class FCC Job opportunities Box S -123, BROADCASTING. 517-349-4000. license training at Announcer Training studios. 152 W. 42nd St., 3rd floor, NYC. Licensed and V.A. benefits. Complete mobile unit CEI 290 hand held portable camera (air pack). CEI 280 studio camera 1400 -12 Institute of Broadcast Arts. 75 East Wacker Drive, Sales Manager grass valley switcher. SR -101 shure audio mixer. 6.5 Chicago. 4730 West Fond du Lac, Milwaukee. Current The largest regional rep firm is Onan. generator. Tektronix monitors. TR -5 hi band 2" FCC license updates. Approved for Veterans benefits, looking for a well qualified person quad VTR. Misc. light and audio. Custom 75 Ford and financing available. Lowest prices in the Midwest. to 3 control room, plus much more. Fantastic steal. 8159,- 312- 236 -8105 or 414 -445 -3090. Results guaranteed. be responsible for offices. 000. Contact R.L. Pohle, 213 -788 -5152. Expansion planned. Company First Class FCC license in 6 weeks. Veterans ap- benefits are great. RCA BTA -250 AM transmitter, spare RF line meter, proved. Day and evening classes. Ervin Institute (for- complete set used spare tubes, $1,100.00, with Rust merly Elkins Institute), 8010 Blue Ash Road. Cincin- State your full past experience 108E remote control $1,200.00; Gates M4990 fre- nati. OH 45326. Telephone 513 -791 -1770. and earnings. We will tell you quency monitor $150.00; Gates M5693 AM modula- tion monitor $300.00; CBS Audimax 400 $400.00; FCC License study guide. 377 pages. Covers third, about our salary bonus Gates solidstatesman limiter $700.00. Gene Healy second, first radiotelegraph examinations. $9.95 arrangements, and plans. 203 -758 -2468. postpaid. Grantham. 2002 Stoner. Los Angeles, CA Len Auerbach, President. 90025. Hellax-styroflex. Large stock- bargain prices - Regional Reps Corp. tested and certified. Write for price and stock lists. No: tuition, rent! Memorize, study- Command's 5390 Central Avenue Sierra Western Electric, Box 23872. Oakland, CA "Test- Answers" for FCC first class license -plus "Self - St. Petersburg. Florida 33707 94623. Study Ability Test." Proven! S9.95. Moneyback guarantee. Command Productions, Box 26348, San Help Wanted Sales One stop for all your professional audio require- Francisco 94126. (Since 1967.) ments. Bottom line oriented. F.T.C. Brewer Company Box 8057. Pensacola, FL 32505. 1st Class FCC, 6 wks. $450.00 or money back The nation's largest syndicator of Fine guarantee. VA appvd. Nat'l. Inst. Communications, Arts programing is looking for a bright, articulate COMEDY 11488 Oxnard St., N. Hollywood, CA 91606. person to represent us. Applicants must REI for the FCC First Class possess a thorough knowledge of both com- Deejays: New, sure -fire comedy! 11,000 classified teaches electronics Radio Telephone license. Over 90% of our students mercial and non -, in- one liners. S10. Catalog free! Edmund Orrin, 2786 -B 21 and August cluding budgeting, West Roberts, Fresno, CA 93711. pass their exams. Classes begin June sales and programing, and 2 he willing to travel extensively. For the right 365 days of laughs, page a day. $5 per month. Box person this will be a most rewarding career REI. 61 N. Pineapple Ave., Sarasota, FL 33577, 183, Prospect Heights, IL 60070. opportunity. 813- 955 -6922. Contemporary comedy! Most usable deejay ser- PARKW4Y PRODUCTION, 2402 Tidewater Trail, Fredericksburg, VA 22401. INC. vice available! Hundreds have renewed! Freebie! REI. 7979 703- 373 -1441. Old Georgetown Road 5804 -B Twineing, Dallas, TX 75227. Washington, D.C. 20014 Institute, your best choice for FCC 301- 657 -9808 Cheap radio thrills! The mind -blowing LP produced Omega State license training. Learn to work tests right. Survive FCC by & for radio people: Custom music trax, sound Veterans approved. Financing. Out of state effects, outrageous jingle singers, soap organ, tymp updates. students welcome. Free booklet. Call or write today. Help Wanted Announcers rolls, synthesizer logos, gobs more! $1 2.00 postpaid, 312- 321- East Grand Avenue, Chicago, IL or write for free sampler: L -A Air Force, 2445 East 9400.235 60611. Third St., Long Beach, CA 90814. WANTED MORNING PERSONALITY. Our highly rated morning man is being promoted within Get your first to get there first! Don Martin School of group. Upper midwest beautifully equipped con- MISCELLANEOUS Communications! Since 1937, training broadcasters temporary station requires strong personality to for Broadcasting! 1st phone training using latest replace him. Must be bright, creative, strong on telephone and a real personality able to do the Prizes Prizes! Prizes! National brands for promo- methods and completely equipped transmitter studio. unusual that causes talk. Work for young pro- tions, contests, programing. No barter or trade ... bet- Call or write for details and start dates. Don Martin gram oriented group, and earn big dollars in ter! For fantastic deal, write or phone: Television & School, 7080 Hollywood Blvd., 5th Floor, Hollywood, medium size market. Reply with resume to Box 5 -157, BROADCASTING. An Equal 166 E. St., Chicago, IL CA Call 213-462-3281 or 213 -657 -5886. Opportunity Radio Features, Inc., Superior 90028. Employer. 60611, call collect 312- 944 -3700. 1st Class FCC, 6 wks, $450.00 or money back guarantee. VA appvd. Nat'l Inst. Communications. If you do Author interviews, talk shows, etc., keep up 11488 Oxnard St., N. Hollywood, CA 91606. to date on the latest books! More than 200 of them are MORNING PERSONALITY reviewed in each issue of The West Coast Review of Cassette recorded first phone preparation at home Books, 6311 Yucca Street, Hollywood, CA 90028. plus one week personal instruction in Boston, Major group station is looking for a morning Sample copy: S1.25. Atlanta. Detroit. Philadelphia, Chicago, Seattle. Los personality who can communicate! Ability to Angeles. Our twentieth year teaching FCC license entertain without offending. in music, news 45 RPM retorced record shuck. Choose from a variety courses. Bob Johnson Radio License Training. 1201 and information format. Send only resume. of colors. Write for free samples and price too. Pic -A- Ninth. Manhattan Beach, CA 90266. Telephone Box S -191, BROADCASTING. Disc Products, 2717 Gibson St., Flint, MI 48503. 213- 379 -4461.

Broadcasting May 17 1976 83 Help Wanted Announcers Situations Wanted Announcers Placement Service Continued Continued RADIO -TELEVISION CATV Looking For A Job? HELP! BEING HELD CAPTIVE IN ... Mail Us Your Resume Now! Total Concept - AM Drive No. 1 All Demos. Sin - William J. Elliott, Jr. Detroit's bright FM -100 needs Announcers lo' cere, warm personality. Characters, humor, IL Company, Inc. Pop Adult M.O.R. format. No calls, just send phones. interviews. community involvement. 6198 Forest Hill Blvd. tape and resume to: Paul Christy /P.D. WNIC- Believability. Proven track record. Larger and Suite 104 FM, Box 1310, Dearborn. Mich. 48126 major markets only. Race to your phone. Call West Palm Beach, Florida 33406 Equal Opportunity Employer for Ray Tines. 314- 727 -8721 305- 987 -8838

YOU BELONG IN Situations Wanted Technical BROADCASTING! Help Wanted Technical 1735 DeSales Street, N.W. BROADCAST ENGINEER -First class. Washington, D.C. 20036 Twelve years experience in radio construction. operation and maintenance. Six years with WANTED CHIEF ENGINEER. Expanding broad- Audience Research caster requires chief for recently purchased current employer, a full power AM -FM in lop full -time directional operation. Must have know- len. Resume and references available. Desire of audio chains and an ear for sound. INCREASE SALES ledge right spot in western states. Rodger A. Tighe. Creative studio design ability a must. Ex- with a customized PRS audience survey perience in FCC rules and regulations, mainte- KRLD Radio. 7901 Carpenter Fy. Dallas.Jexas nance and directional phasing. Opportunity to 247 from 1329x0 grow quickly with young organization. 512,- 000+ annually in medium size upper midwest Professional Research SeNices market. Reply to Box S -156 BROADCASTING Situations Wanted News with resume. An Equal Opportunity Employer. J Help Wanted News 6806 S Terrace Rd Tempe. Az 85283 (602) 839 -4003 PLAY BY PLAY Radio and TV Sports Director NEW GROUP openings for several key posy with minor league baseball, college and high Miscellaneous tions in 3 of the 7 markets served by this school football, basketball & baseball ex- group. PERSONALITY for just east (or if you're perience. Seeking major college or pro level. left handed) just west of the beautiful rockies Excellent references. BUILD A BETTER ALL TALK SPORTS HOST -Arizona. Utah Box S-194 BROADCASTING. Rockies area must know sports and be able to talk about it with John Fan. Program Directors STUDIO Call Aderhold Construction in AOR MOR will want Iq settle down with or Company. A complete con- STRONG PERSONALITY this prestige group. struction management team who knows men in the mornings also sought. It Attention S.E. College Football of architects, builders, en- there is a team out there, wed like to hear from Radio Nets gineers and designers. No them, too. 1 ALL TALK NEWSPERSON in major rxpenenced PBP Sportcaster looking for Free problem too large or too market (or News Director). 2 Album Oriented Lance this fall. Strong Credits. Excellent small. 404/233 -5413. jocks for key stations. All information confiden- References. tial. Mail complete resumes and all material to Box S -203 BROADCASTING. Aderhold this Equal Opportunity Employer but fast Construction These are great lohs. Box S -159 BROADCAST- Company ING. 3384 Peachtree Rd. NF / Atlanta, Georgia 30326 Situations Wanted Management News Oriented Stations: Policy and philoso- Major market radio general manager seeking phy news format designer available. NEWS/ THE DECLARATION OF INDEPENDENCE on new opportunity. Presently responsible for two OPERATIONS pro with NIS exp. will build sala- should be broadcast several times 4, bi- station company. Excellent record or achieve- ble product with staff morale. Call Dick Lam- SUNDAY -JULY 1976 -during our ment, all size markets. Experienced all phases bert 419- 893 -5123. centennial. Hayden Huddleston's 11 of management, sales. programing. Available minute narration is yours for only Si 5.00 June 15th. Please reply Box S -126. BROAD- outright buy. Easy to sell. Send check for CASTING. your tape today. HAYDEN HUDDLESTON PRODUCTIONS, INC. 305 Shenandoah Situations Wanted Programing, Building. Roanoke. Virginia 24011. Production, Others Continued PROGRAM /OPERATIONS MANAGER Business Opportunity Current PD of contemp powerhouse seeks big- One of America's best known radio per- sonalities is available. Former Program Direc- ger challenges. better bucks. Nine years major FOR SALE International radio syndication ser- market experience, super track/references tor with sales experience will be an asset to vice. Long established, outstanding accep- young, stable. married. college grad. I special- your station. Excellent career history includes tance. Long range billing already assured. Op- ize in creative hard work and straight talk. Let's WABC, WIFE AND WAKY. Call 201 -445 -9772 portunity for couple with ideas and flair for get to work on your upcoming hook NOW or write 262 Gateway Road. Ridgewood. N J commercial writing to be independent and make significant impact on the industry Can Write Box S -493. BROADCASTING. 07450. JAY REYNOLDS take annual income of $25,000 plus, depend- ing on your desire to expand. Terms negotia- Situations Wanted Announcers ble. Asking $60,000. Box S -144, BROAD- For Sale Equipment CASTING. DIFFERENT, CONTROVERSIAL New York sports director who tells GREAT SAVINGS it Ilke it Is. I'll give you much more Possibly the largest package of TV. equipment than scores. Telephone /talk, play - ever offered. BROADCASTING'S by -play, drive time sportscasts. 8 Norelco PC- 100Á's Electrodlne Mixer . Heads CLASSIFIED Available now. 2 Canon 34x 1 Lenses Vinton 1 Ang. 15x1 Lance Conrac Mons. an extensive variety of Box R -226. BROADCASTING 5 Ang. 10x1 Lenses Tektronix WFMS. offers Ampex HS -1008 ITE Tri -Pods opportunities and services. Ampex VR -1200B 40 ft. Trailer WHO ME? CDL Switcher Mack Tractor "I've found your classified ads section mate I'm not your basic sweet talkin' nice guy on the Chiron Ch. Gen. 4000 ft. Trl -Ax. effective in rounding up new announcer pos- air. Call me provocative. sarcastic. a humorous Much much more audio, video, and terminal sibilities. As program consultant for a group entertainer. How about a poor mans' Imus gear. Over 150 Items. operation, I've decided to use advertising in or write that's being replaced by a reel to reel. Good For complete detalle and prices, call BROADCASTING fairly regularly to keep numbers with women, 7 years exp. references. H. Leon McGee, Aetna Business Credit, Inc. our active files current. Keep up the good WOW! Mature individual who follows direction 600 North Hamilton Street work." and has fun with his audience. Write. Box High Point, North Carolina 27261 S -183 BROADCASTING Area 919 -886.4811

Broadcasting May 17 1976 84 Help Wanted Technical Wanted To Buy Stations TELEVISION Continued Help Wanted Management Leading video switching company MIDWEST. If you own a station and no longer NEWS MANAGEMENT desire to personally operate it, but don't want needs design and maintenance out completely . Consider merging with a Dynamic, creative person with solid TV news engineers. Experience in color seasoned, aggressive organization which has a experience who wants to move to top manage- track record of Industry success. You will own ment. Broad knowledge of TV news operations, video preferred. part of our parent company in addition to receiv- ing a payout. Potential for public ownership; tax ability to work with people, make decisions, Vital Industries, Inc. Contact: Mr. Buzan advantages. Reply in confidence with details of think and work hard a must. Management 3700 N.E. 53rd Avenue your situation. Box S -162, BROADCASTING. oriented reporters, producers and executives are preferred. Resume and photograph to Box Gainesville, Florida 32601 S -96. BROADCASTING. Phone: 904 -378 -1581 Help Wanted Technical TV NEWS EXECUTIVE Radio Station SALES /TRAFFIC New York based national organization needs Prefer west of Mississippi River OPERATIONS experienced news director and executive Person with Broadcasting background in Up to $100,000 cash available news producer. Production and newsroom Sales/Traffic area to convert data and train TV leadership required. Analytical, Box S -164, BROADCASTING. personnel in the operation of new in -house articulate, lake charge people computer system. Broadcasting experience only Send resume and salary requirements required. Experience on any broadcast com- Box S -139. BROADCASTING. outer system a plus. Heavy travel. To be con- sidered resume must include salary informa - tion. Send to David A. Young, Conversion/Train - ANCHOR TALENT EXPERIENCED BROADCASTER mg Manager, Cox Data Services, Suite 1001 Large TV Market is seeking on -air talent in HAS Prado North. 5600 Roswell Road, N.E., Atlanta, three categories: News, Sports and Weather. S20,000. CASH DOWN PAYMENT FOR SMALL Georgia 30342. Experience necessary Please send resume to MARKET STATION IN OHIO, ILL. IND. KY OR COX DATA SERVICES INC. Box S -189 BROADCASTING. MO. A business in service of An Equal Opportunity Employer Box S -198, BROADCASTING. Cox Broadcasting Corporation An Equal Opportunity Employer

If you need help, the right job ... or For Sale Stations for any needs related to Broadcasting: Profitable single station market oppor- YOU BELONG IN tunity. Attractive New England com- Broadcasting', BROADCASTING! munity. Inexpensive non -directional AM Inc ewsweekly of broadcasting and allied ens 1 at less than 2 -1 /2 times 1735 DeSales Street, N.W. operation priced Annual cash flow in Washington, D.C. 20036 gross at $900,000. six figures. Box -S -129. BROADCASTING Help Wanted News

Full time AM with FM affiliate in ALL NEWS medium Florida market. Excellent growth potential for right operator. Exciting challenge with public radio's first all Cash buyers only. No brokers news station. Top 30 Market 5KW AM is now ac- please. cepting applications for the following positions: Box S -130, BROADCASTING Assistant News Director. Morning editing and anchor. Some supervision of editors and production duties. Two years reporting, third endorsed. Salary to $11,000. Top Ten market full time AM. Outstanding Sports Director. Produce and deliver sports news, features plus facility in competitive comparison. MOR Play -by -play. Two yeras including PER knowledge hockey, basketball, format. Current profit picture break even. football. Salary to 511,000. Valuable real estate included. 52.850.- 000 cash. Editor /talent. Write, edit, deliver news as part of three person team. Additional reporting and production. Two years reporting /writing, third endorsed. Salary to $9,000. Reporter. Gather, write, deliver news. Research, write, produce in- vestigative and documentary reports. One year reporting, third en- PACIFIC NORTHWEST. Highly prof- dorsed. Salary to $7,500. itable daytime operation. '75 gross Sports Reporter. Gather, write, deliver sports news and features exceeded $210,000. Price $400,- plus play-by -play. One year, including PBI? knowledge hockey, 00. Terms. basketball, football, third endorsed. Salary to $7,500. S -142, BROADCASTING. Production Assistant. Tape editing, production, copy editing and writing. Some reporting anticipated. One year writing /production, third endorsed. Salary to $7,500. Announcer /Operator. Nights and weekends plus production. One West Small AM 135 35 announcing, third good jazz background. Salary to S.E Metro AM /FM 800 29% year endorsed, M.W. Metro AM /FM 550 160 S7,000. Texas West AM 275 70 M.W. Major AM /FM 2K Nego Full credentials, including tape, in first letter. Tapes returned on re- Atlanta - Boston -Chicago- Dallas quest only. Radio Manager New York -San Francisco WNED ASSOCIATES' P.O. Box 1 263 CHAPMAN Buffalo, New York 14240 nationwide service An Equal Opportunity Employer M/F 1835 Savoy Silva, Atlanta, Georgia 30341

Broadcasting May 17 1976 85 For Sale Stations For Sales Stations For Sale Stations Continued Continued Continued

Brokers & Consultante 5 kw daytime, South. Ethnic money- maker. $275.000 cash is less than to the MIDWEST Communications Industry 1.5 X gross. This one will go fast. 1E1 No Brokers. A FM THE KEITH W. HORTON COMPANY, INC Class Box S -145, BROADCASTING Single Station Market 1705 Lake Street Elmira, New York 14902 S225,000 on terms PO. Box B48 (607) 733 -7138

AM -FM Combination NORTH CAROLINA AM -FM -LOW Competitive Market DIAL POSITION. GROWTH AREA - $450,000 on terms VALUABLE REAL ESTATE. AB- SENTEE OWNED. CONTACT. Box S-167. BROADCAST '. IppuNtat AM -FM Combination PAUL CAGAN Competitive Market ASSOCIATES. INC. $565,000 on terms roo MERRICK ROAD ROCKViLlE CENTRE N v i 1570 (5161 764-5516 STATION FOR SALE MEDIA Top 20 market BROKERS APPRAISERS Full AM -FM combination LARSON /WALKER & COMPANY RICHARD A S-1,000,000. Brokers. Consultants & Appraisers Los Angeles Washington Box S -174, BROADCASTING. Contact, sweeta 35NORTH MICHIGAN CHICAGO 6uhrr \' William L. Welker Su Its 508, 1725 DeSa les St., N.W. 312.467.0040 Washington, D.C. 20036 FLORIDA 202- 223 -1553 2 Metro market coastal daytimers with nitetime pending -profitable- excellent fre- quencies -both under 3 times gross. Favora- ble terms to qualified buyers. BROADCASTING'S CLASSIFIED "es. classified listings ads: REGGIE MARTIN -Help Wanted. 50c per word -510.00 weekly minimum. (Billing charge to stations and firms: S1 00). Media Broker (305) 361 2181 RATES -Situations Wanted. 40c per word -$5.00 weekly Payable in advance. Check Of money order only minimum. -All other classifications. SOC per word -510.00 weekly When placing an ad Indicate the EXACT category desired. minimum. Mountain State Television or Radio. Help Wanted or Situations Wanted. Man- -Add $2.00 for Box Number per Issue. Rates, classified display ads: Profitable - Full Time - AM agemenl. Sales. Etc If this information is omitted we will deter- $600,000 Terms mine. according to me copy enclosed. where the ad should be -Situations Wanted (Personal ads) S25.00 per inch. placed. No make goods will be run il all mlormahon is not in- -All other 545.00 per inch. W.R. Twining eluded. -More than 4" billed at run -of -book rate. 68 Post Street, Suite 515 -Stations for Sale. Wanted to Buy Stations. Employment Agen- San Francisco, Ca. 94104 The Publisher is not responsible for errors in printing due to il- cies and Business Opportunity advertising requires display (415) 981-5510 (408) 624 -7710 legible copy Type or print clearly all copy! space. Copy: Deadline is MONDAY for the following Monday's issue Publisher reserves the right to alter Classified copy to Copy must be Submitted in writing. conform with the provisions of Title VII of the Civil Rights Act of 1984, as amended, 5000 Watt Full time AM No telephone copy accepted. & Class A FM Stereo Agency Commission only on display space Replies to with a box number 'Large central Florida City ads should be addressed to Box Number, c/o BROADCASTING. 1735 DeSales SI. N W. Wash- Word Count: Include name and address. Name of city (Des 'Buy one or both ington. D C 20036 Moines) or of state (New York) counts as two words. Zip Code $470,000 cash for AM or phone number including area code counts as one word. $420,000 cash for FM (Publisher reserves the right to omit Zip code and /or abbreviate words il space does not permit.) Count each abbreviation. in- BUSINESS BROKER ASSOCIATES BROADCASTING does not forward tapes of any kind. y vial. single figure or group of ligures or letters as a word Sym- 615 -894 -7511 PLEASE do not send them to us they will be bols such as 35mm. COD. PD. GM. etc. count as one word. Hy. returned to you phenated words count as two words

RALPH E. MEADOR Media Broker Name Phone AM - FM - TV - Appraisals PO. Box 36 Lexington, Mo. 64067 Phone 816 - 259 -2544 City State Zip

WHY NOT ? ? ?? Insert time(s). Starling date Box No

Reserve this space Display (number of inches).

Indicate desired category. for your ad Copy: and find out how

well BROADCASTING

can work for you!!!

Broadcasting May 17 1976 86 Stock5 Index Appmx. Total market Closing Closing shares capitali. Stock Wed Wed. Nel change / change 1976 PIE our zation symbol Exch. May 12 May 5 in week m week High Low rarro (000) (000)

Broadcasting ABC ABC N 30 3/4 29 1/4 + 1 1/2 + 5.12 30 3/4 19 7/8 31 17.289 531,636 CAPITAL CITIES CCB N 46 3/4 47 7/8 - 1 1/8 - 2.34 52 5/8 42 1/4 14 7,716 360.723 CBS CBS N 53 5/8 51 3/4 5 1 7/8 + 3.62 58 46 3/4 12 28,313 1.518,284 COX COX N 32 1/4 31 1/2 5 3/4 + 2.38 36 1/2 28 3/4 13 5.861 189,017 GROSS TELECASTING GGG A 10 1/4 10 1/4 .00 12 3/8 10 7 800 8,200 LIN LINB 0 15 5/8 15 7/8 - 1/4 - 1.57 17 1/4 9 5/8 9 2.382 37.218 MOONEY MOON 0 2 7/8 3 - 1/8 - 4.16 3 7/8 2 3/8 5 425 1.221 RAHALL RAHL 0 5 1/8 5 1/8 .00 5 1/4 4 1/2 14 1,297 6.647 SCRIPPS -HOWARD SCRP 0 27 1/2 28 1/2 - 1 - 3.50 28 1/2 20 1/2 9 2,589 71,197 * STARR ** SBG M 3 3/8 3 3/8 .00 5 3 3/8 1,091 3,682 STORER SBK N 25 7/8 24 1/8 + 1 3/4 + 7.25 25 7/8 15 7/8 9 4,548 117,679 TAFT TFB N 29 29 .00 29 3/8 23 1/4 11 4,042 117,218 TOTAL 76,353 2,9621722 Broadcasting with other majoOnterests ADAMS- RUSSELL AAR A 3 3/4 4 1/4 - 1/2 - 11.76 4 3/4 2 10 1,258 4,717 AVCO AV N 12 3/8 10 + 2 3/8 + 23.75 12 3/8 4 1/2 4 11,481 142,077 MEDIA ** BARTELL BMC A 1 1 .00 1 1/4 1/2 2,257 2,257 JOHN BLAIR BJ N 9 7/8 10 - 1/8 - 1.25 10 5/8 5 9 2,403 23.729 CHRIS -CRAFT ** CCN N 5 1/2 5 1/2 .00 6 3/8 5 4,162 22,891 COMBINED COMM. CCA N 17 1/8 17 + 1/8 + .73 17 3/8 12 5/8 11 5,807 99,444 COWLES CWL N 8 3/8 8 1/2 - 1/8 - 1.47 10 6 1/8 12 3,969 33,240 DUN L BRADSTREET DNB N 28 27 5/8 + 3/8 + 1.35 33 3/4 27 1/4 18 26,581 744,268 FAIRCHILD IND. FEN N 10 1/2 9 1/2 + 1 5 10.52 10 1/2 6 1/8 15 5,708 59,934 FUQUA ** FDA N 8 7 3/4 + 1/4 + 3.22 8 7/8 4 1/2 8.551 68,408 GANNETT CO. GCI N 36 1/4 36 1/2 - 1/4 - .68 40 32 7/8 20 21.108 765.165 GENERAL TIRE GY N 20 1/4 21 1/4 - 1 - 4.70 23 17 5/8 6 21,914 443,758 GLOBETROTTER ** GLBTA 0 2 3/4 2 3/4 .00 2 7/8 1 1/2 2.783 7,653 GRAY COMMUN. 0 6 6 .00 6 1/2 6 4 475 2,850 HARTE -HANKS HHN N 24 3/4 24 + 3/4 5 3.12 25 17 1/8 13 4,381 108,429 JEFFERSON -PILOT JP N 28 1/8 26 1/2 + 1 5/8 6.13 31 1/4 26 12 24,074 677.081 KAISER INDUSTRIES KI A 13 1/2 11 1/2 + 2 + 17.39 13 1/2 8 5 27,598 372.573 KANSAS STATE NET. KSN 0 3 5/8 3 5/8 .00 4 7/8 3 5 1.815 6,579 5 KINGSTIP KTP A 7 1/8 6 3/4 + 3/8 5.55 8 5/8 4 7/8 5 1.154 8,222 KNIGHT -RIDDER KRN N 34 1/4 34 5/8 - 3/8 - 1.08 36 5/8 28 7/8 17 8,305 284.446 LEE ENTERPRISES LNT A 15 3/4 15 5/8 + 1/8 + .80 25 1/2 15 3/8 11 3,352 52.794 LIBERTY LC N 15 1/2 15 5/8 - 1/8 - .80 17 9 1/2 7 6,762 104,811 MCGRAW -HILL MHP N 13 1/2 13 3/4 - 1/4 - 1.81 17 12 3/4 10 24,601 332,113 MEDIA GENERAL MEG A 17 17 7/8 - 7/8 - 4.89 19 1/2 14 1/4 9 7,272 123,624 MEREDITH MDP N 16 3/4 17 - 1/4 - 1.47 17 5/8 10 1/4 7 3,041 50,936 METROMEDIA MET N 24 23 3/8 + 5/8 + 2.67 24 7/8 15 11 6,553 157,272 MULTIMEDIA MMED 0 18 3/4 18 3/4 .00 19 1/2 14 1/4 12 4,390 82,312 NEW YORK TIMES CO. NYKA A 13 1/8 13 3/8 - 1/4 - 1.86 17 3/8 11 1/2 11 10,931 143,469 OUTLET CO. OTU N 18 3/4 19 - 1/4 - 1.31 19 12 7/8 7 1,391 26,081 POST CORP. ** POST O 10 1/4 10 1/4 .00 10 1/4 8 871 8,927 REEVES TELECOM ** RBT A 1 5/8 1 5/8 .00 2 1/4 1 1/8 2,376 3,861 ROLLINS ROL N 23 3/4 22 3/4 + 1 + 4.39 27 3/8 20 3/4 16 13.404 318,345 RUST CRAFT RUS A 7 3/4 8 1/8 - 3/8 - 4.61 9 7/8 5 5/8 6 2,291 17,755 SAN JUAN RACING SJR N 8 1/4 7 7/8 3/8 + 4.76 9 1/4 7 1/4 6 2,509 20,699 SCHERING -PLOUGH SGP N 57 1/2 55 1/2 + 2 + 3.60 59 3/4 47 1/2 22 53,995 3.104,712 SONDERLING SOB A 11 1/2 10 3/4 + 3/4 + 6.97 13 6 3/4 5 727 8,360 TECH OPERATIONS ** TO A 3 1/8 3 1/8 .00 4 3/4 2 7/8 1,344 4,200 TIMES MIRROR CO. TMC N 20 5/8 20 5/8 3.12 23 18 1/4 15 33,881 698,795 WASHINGTON POST CO. WPO A 32 7/8 32 1/4 5/8 + 1.93 32 7/8 21 3/4 13 4,546 149,449 WOMETCO WOM N 18 5/8 17 7/8 + 3/4 + 4.19 19 1/2 13 9 6,292 117,188 TOTAL 376,313 9.403,424 Cablecasting AMECO ** ACO 1/2 1/2 .00 1/2 3/8 1.200 600 AMER. ELECT. LABS ** AELBA 1 3/8 1 3/8 .00 2 1/8 3/4 1,672 2.299 AMERICAN TV E COMM. AMTV 18 1/2 19 3/4 - 1/4 - 1.33 21 3/4 13 1/2 23 3,322 61,457 ATHENA COMM. ** * 3/8 3/8 .00 1/2 1/8 2,125 796 BURNUP E SIMS ** BSIM 4 3/4 4 3/4 .00 6 1/2 4 5/8 8,351 39,667 CABLECOM- GENERAL CCG 7 6 7/8 + 1/8 + 1.81 8 1/8 5 1/2 6 2,560 17.920 CABLE INFO. 1/2 1/2 .00 1/2 1/4 3 663 331 C0MCAST 3 3 .00 3 1/8 1 7/8 8 1,708 5,124 + COMMUN. PROPERTIES COMU 3 3/4 3 5/8 1/8 + 3.44 3 3/4 1 7/8 4,761 17,853 COX CABLE CXC 15 3/8 15 + 3/8 + 2.50 17 3/4 13 19 3,560 54.735 ENTRON ENT 1 3/4 1 3/4 .00 1 3/4 1 5/8 2 1,358 2,376 GENERAL INSTRUMENT GRL 13 3/8 11 5/8 5 1 3/4 15.05 13 5/8 8 1/4 33 7.201 96.313 GENEVE CORP. GENV 9 3/4 8 1/4 + 1 1/2 + 18.18 9 3/4 6 1/2 65 1,121 10,929 TELE- COMMUNICATION** TCOM 3 1/2 3 1/2 .00 5 1/4 3 3/8 5,181 18.133 TELEPROMPTER ** TP 8 1/4 8 + 1/4 + 3.12 9 3/8 5 3/4 16,604 136,983 TIME INC. IL 66 1/8 63 1/4 + 2 7/8 + 4.54 69 1/2 59 3/4 15 100036 663,630 TOCOM TOCM 2 7/8 2 7/8 .00 3 1/4 1 5/8 10 617 1,773 UA- COLUMBIA CABLE UACC 12 3/4 13 - 1/4 - 1.92 13 9 14 1,700 21,675 ** UNITED CABLE TV UCTV 2 5/8 2 1/4 + 3/8 + 16.66 3 1 5/8 1,879 4,932 VIACOM VIA 8 7/8 8 3/8 + 1/2 5.97 11 3/4 7 7/8 10 3,654 32.429 VIKOA VIK 3 3/4 3 1/2 + 1/4 + 7.14 3 3/4 1 1/8 188 2,529 9,483 TOTAL 81,802 1,199.438

Broadcasting May 17 1976 87 Approx Total market Closing Closing shares capitali- Stock Wed. Wed Net change 7 change 1976 PIE ouf zation symbol Exch. May 12 May 5 in week m week High Low rano NOW (000)

Programing COLUMBIA PICTURES CPS N 5 3/4 5 3/4 .00 7 7/8 5 1/4 6 6,748 38,801 DISNEY DIS N 55 53 7/8 + 1 1/8 + 2.08 63 50 1/8 26 31,005 1,705,275 FILMNAYS FWY A 7 3/8 7 3/8 .00 10 1/4 5 1/4 7 1,792 13,216 FOUR STAR 1/2 5/8 - 1/8 - 20.00 5/8 3/8 5 666 333 GULF + WESTERN GW N 23 7/8 22 3/8 + 1 1/2 + 6.70 26 7/8 19 5/8 5 30,058 717,634 MCA MCA N 66 1/8 69 1/8 - 3 - 4.33 79 1/8 65 6 8,672 573,436 MGM MGM N 14 1/2 13 3/4 + 3/4 + 5.45 15 3/4 12 7/8 7 13,091 189,819 TELETRONICS INTL. D 6 1/4 6 1/2 - 1/4 - 3.84 9 5/8 3 3/4 10 887 5,543 TRANSAMERICA TA N 11 1/8 11 1/8 .00 11 5/8 8 1/4 10 64,947 722,535 20TH CENTURY -FOX TF N 12 1/4 12 1/4 .00 15 9 5/8 5 7,558 92,585 WALTER READE WALT 0 1/4 3/8 - 1/8 - 33.33 3/8 1/4 13 4,296 1,074 WARNER WCI N 20 7/8 22 1/4 - 1 3/8 - 6.17 24 17 1/2 39 17,728 370,072 WRA THER WCO A 4 3/8 4 3/8 .00 5 1/8 3 1/8 14 2,229 9,751 TOTAL 189,677 4,440,074

Service BBDO INC. 8800 0 20 1/4 20 1/4 .00 21 16 3/4 8 2,513 50.888 COMSAT CO N 27 3/4 26 1/2 + 1 1/4 + 4.71 31 3/4 23 7/8 6 10,000 277,500 DOYLE DANE BERNBACH DOYL 0 13 12 3/4 + 1/4 1.96 13 8 7/8 8 1,816 23,608 FOOTE CONE E BELDING FCB N 12 7/8 12 7/8 .00 14 10 1/4 8 2,130 27,423 GREY ADVERTISING GREY 0 8 5/8 8 5/8 .00 9 3/4 6 7/8 7 1,213 10,462 INTERPUBLIC GROUP IPG N 23 7/8 24 1/8 .52 26 5/8 16 3/8 7 2,290 54,673 MARVIN JOSEPHSON MRVN O 7 3/4 8 1/8 3/8 4.61 10 3/8 7 13 1,952 15,128 MCI COMMUNICATIONS** MCIC 0 1 7/8 1 7/8 .00 3 3/8 1 3/8 15,826 29.673 MOVIELAB MOV A 1 1/2 1 5/8 1/8 - 7.69 2 5/8 1 7 1,407 2,110 MPO VIDEOTRONICSss MPO A 3 1/8 3 1/8 .00 3 3/8 2 3/8 537 1,678 NEEDHAM, HARPER NDHMA 0 6 1/4 6 1/4 4.16 6 7/8 5 5/8 7 816 5,100 A. C. NIELSEN NIELB 0 19 3/4 20 7/8 - 1 1/8 5.38 24 5/8 19 3/4 13 10,598 209,310 OGILVY E MATHER OGIL O 27 1/4 26 + 1 1/4 4.80 27 1/4 17 9 1,805 49,186 J. WALTER THOMPSON JWT N 10 7/8 11 3/8 1/2 4.39 13 7/8 7 7/8 10 2,649 28,807 TOTAL 55,552 785,546

Electronics /Manufacturing AMPEX APX N 7 3/4 7 1/8 + 5/8 + 8.77 8 1/8 4 3/4 78 10,885 84,358 CETEC CEC A 2 2 .00 2 3/4 1 1/4 13 2,319 4.638 COHU, INC. COH A 2 7/8 2 5/8 + 1/4 + 9.52 3 5/8 2 14 1.617 4,648 CONRAC CAX N 23 3/8 23 1/2 - 1/8 - .53 24 20 9 1,282 29,966 EASTMAN KODAK EASKD N 103 7/8 103 5/8 + 1/4 + .24 116 3/4 103 5/8 27 161,347 16,759,919 FARINON ELECTRIC FARN 0 10 1/2 10 1/4 + 1/4 + 2.43 11 1/2 7 20 3,937 41,338 GENERAL ELECTRIC GE N 51 7/8 51 7/8 .00 56 3/4 46 16 184,427 9,567,150 HARRIS CORP. HRS N 44 3/4 44 1/8 + 5/8 + 1.41 46 3/8 33 3/4 13 6,066 271,453 HARVEL INDUSTRIES 4 HARV 0 6 6 .00 6 6 16 480 2,880 INTL. VIDEO CORP.** IVCP 0 2 5/8 2 3/4 - 1/8 - 4.54 3 1/8 1 1/8 2,711 7,116 MICROWAVE ASSOC. INC MAI N 18 1/4 17 5/8 + 5/8 + 3.54 20 13 3/4 12 1,320 24,090 3M MMM N 59 59 .00 63 1/2 54 1/2 26 114,240 6,740,160 MOTOROLA MOT N 55 51 3/8 + 3 5/8 + 7.05 55 41 1/4 38 28,198 1,550,890 N. AMERICAN PHILIPS NPH N 26 1/2 26 1/2 .00 33 19 7/8 10 12,033 318,874 OAK INDUSTRIES OEN N 11 1/2 9 1/2 + 2 21.05 11 1/2 7 1/4 28 1,639 18.848 RCA RCA N 27 1/2 25 3/8 + 2 1/8 + 8.37 27 3/4 18 7/8 20 74,627 2,052,242 ROCKWELL INTL. ROK N 32 1/2 30 1/2 + 2 + 6.55 32 1/2 23 3/8 11 31,200 1,014,000 RSC INDUSTRIES RSC A 1 1/2 1 5/8 - 1/8 - 7.69 2 1/2 1 3/8 8 3,440 5,160 SCIENTIFIC -ATLANTA SFA A 14 1/2 14 3/4 - 1/4 - 1.69 18 5/8 10 1/4 13 1,387 20.111 SONY CORP. SNE N 9 3/8 9 + 3/8 + 4.16 9 3/8 7 1/4 35 172,500 1,617,187 TEKTRONIX TEK N 60 57 + 3 + 5.26 60 1/2 44 1/4 19 8,671 520.260 TE LEMATION TIMT 0 3/4 3/4 .00 1 1/2 1 1,050 787 VARIAN ASSOCIATES VAR N 15 1/4 14 1/4 + 1 + 7.01 17 1/4 12 13 6,838 104,279 WESTINGHOUSE WX N 15 3/8 15 5/8 - 1/4 - 1.60 17 3/4 13 8 87,091 1,339,024 ZENITH 2E N 33 7/8 33 1/4 + 5/8 + 1.87 38 1/4 23 5/8 25 18,799 636.816 TOTAL 938,104 42,736,194

GRAND TOTAL 1,717,801 61,527,398

Standard & Poor's Industrial Average 115.5 113.4 +2.4

A-American Stock Exchange 'Stock did not trade on Wednesday dosing M- Midwest Stock Exchange price shown is last traded once. Less active stocks. Trading in the following issues is too infrequent for weekly N -New York Stock Exchange "No PIE ratio is computed. company reporting. This listing reports the amount and date of the last known sale'. 0 -over the counter (bid pece shown) registered net loss. Camptown Industries 1(8...... 10/2/74 P- Pacific Stock Exchange "Stock split. CCA Electronics 118 11/20/74 Concert Network 114 6(4/75 Elkins Institute 1/8 11/20/74 Over -the-counter bid paces supplied by P/E ratios are based on earnings per-share Heritage Communications 2 718 318176

Hornblower & Weeks. Hemphill -Noyes Inc.. ligures for the last 12 months as published Lamb Communications 1 1)4. 3/6/74 Washington. by Standard & Poor's Corp. or as obtained Tete- Tape... 1)4 2/5/75 Yearly high -lows are drawn from trading days through Broadcasting's own research. Earn- Universal Communications 1/4 4/2(75 reported by Broadcasting. Actual figures ings ligures are exclusive of extraordinary Woods Communications 112 1/29(75 may vary slightly. gains or losses.

Broadcasting May 17 1976 88 ProfileE

The Cable Bureau's editor of Medical Economics? James R. Hobson: "Just a hunch based on observation," Mr. Wiley said the other day. "He was a study in upward older, more mature. He was an excellent mobility at the FCC writer, and seemed to have leadership po- tential. I thought he could move things There are in several of the key jobs at the along as chief of the renewal branch." FCC men who share a number of common And he did. The backlog was whittled characteristics: young (on the sunny side down from over 200 petitions to deny in of 40), clean -cut and given to the dress January 1975 to some 60 early this year. code of the 1960's and earlier- three-but- Of course, he had help, in a ton suit, striped tie and button -down col- strengthened staff provided by the com- lar. Among them is James Hobson, who in mission and in a reduction in the number four years has shot up through the ranks of incoming petitions. Mr. Hobson's con- from attorney adviser to acting chief of the tribution, colleagues say, was an ability to Cable Television Bureau (the acting will be "motivate" his staff, to inspire a feeling of dropped when the Civil Service Commis- elan. sion completes the necessary paperwork), (Not everyone regards the reduction of an upward mobility just short of breathtak- the backlog as a cause of celebration. The ing in that bureaucratic orbit. citizen's groups that filed the petitions are Like the others, Mr. Hobson is a Wiley more concerned with the nature of the man. It was FCC Chairman Richard E. branch's work product -with what Frank Wiley who saw to it that Mr. Hobson was Lloyd, director of the Citizens Com- James Richmond Hobson -acting chief, FCC moved along. And he resembles the other munications calls the Cable Television Bureau; b. Sept. 13, 1937, Center, "dis- Wiley men in more than appearance. He is Atlanta; BA English, Cornell University, 1959; ingenuous denial" of scores of petitions to like them in style, in an understated ap- reporter, Fairfax, Va., Sun -Echo, 1960-1961; deny. Yet even he speaks favorably of Mr. proach to things, a characteristic that writer and editor, Washington World, Hobson in connection with the one matter seems to carry over to a preference for 1961-1962; reporter, Charlotte (NC.) Observer, on which they had direct, personal contact: restraint in the use of government power. 1963; MA, international relations, Georgetown the FCC's proposed rulemaking dealing And he's like them, too, in ability. University, 1963; writer and researcher, with citizen- broadcaster agreements. He (Mr. Hobson is like some of the other Goldwater presidential campaign, 1964; listened, Mr. Lloyd said, and many of Wiley men -and Mr. Wiley, too, for that Washington editor, Medical Economics, 1965; Citizens' positions are reflected in the matter -in another respect: He earned his public relations, Hoover Institution, Stanford commission's final document.) Republican stripes in the heat and smoke University, 1966 -1972; J.D., University of San Given his record at the renewal branch, of a Republican presidential campaign, Francisco, 1971; general counsel's office, FCC, Mr. Hobson's appointment last month to Senator Barry Goldwater's ER- Ariz.] los- 1972 -1974; chairman's office, 1974; chief, replace the outgoing David Kinley as chief ing effort in 1964. Among his fellow renewal branch, January 1975 -April 1976; of the cable bureau -a substantial promo - workers in that one, incidentally, was present post May 1; m. Nancy Saussy, Nov. 29, tion-is more easily understood. "He met Margita White, now White House director 1963; children - Kathleen, 10; Caroline, B, and the challenge, and was looking for a new of communications.) Susan, 7. one," Mr. Wiley said. "The job gives him But there is a difference in Mr. Hobson's an opportunity to prove what he can do. background, one that may put a new light And I need him." on the swiftness of his progress. Although hedging his bets, began attending the Uni- The chairman also feels comfortable he appears relaxed and pressure-free, Mr. versity of San Francisco law school at with Mr. Hobson. For although it may be Hobson is a man with time to make up. It night. Four years later he won his degree - too early to predict the kind of leadership took him, as they say, a while to find him- the second advanced degree he had earned Mr. Hobson will give the bureau, he does self. by attending classes at night; the first was not seem the kind who would be an At first it seemed that journalism would an MA in international relations at Wash- ideologue; he does not see himself as an be Mr. Hobson's career. After graduating ington's Georgetown University. "advocate" of the cable industry. He sees from Cornell with a B.A. in English in Mr. Hobson finally connected with the his job as focusing on the commission's 1959, he worked on a weekly in Fairfax, FCC and his first law job in 1972. A year need to be aware of all sides of cable issues Va., the Sun -Echo; on a national weekly, earlier, he had traveled East and was in- and on applying the rules -not on serving the now defunct Washington (D.C.) terviewed by the commission's then the industry as such. World, and on the Charlotte (N.C.) Ob- general counsel, Richard E. Wiley. By the Whether he can avoid the fate of his pre- server. It was Carl Hess, who had been edi- time he joined the staff -at 35, along with decessors of being labeled by broadcasters tor of the World but who in 1964 was a crop of law school graduates in their as a cable advocate remains to be seen. But Senator Goldwater's chief speechwriter, mid- 20's -Mr. Wiley was a commissioner. like Mr. Kinley, he believes broadcasters as who recruited him for the campaign as When he became chairman, in March well as cable industry leaders (of whom, writer and researcher. After that ex- 1974, he pre -empted Mr. Hobson for his by the way, he knows virtually none) perience at losing, Mr. Hobson returned to own staff. should drop by to present their views journalism as Washington editor of Medi- Which raises a question. Why, when the (BROADCASTING, April 26). And those cal Economics. Even so, his system had FCC was looking for a new chief of the who know him believe that if anyone can begun to be cleansed of printer's ink. renewal branch, one who could help overcome what Mr. Kinley says is broad- In 1966, Mr. Hobson became public in- reduce a staggering backlog of petitions to casters' suspicion that the bureau is "the formation officer with the Hoover Institu- deny renewal applications, did Chairman lion's den," it is Mr. Hobson. He has risen tion at Stanford University, a research Wiley turn to his special assistant, who as rapidly as he has, after all, by the quiet center for the study of international re- had never managed anything more com- and efficient application of intelligence and lations and world history, and in 1967, plex than a one -man office as Washington training. He does not roar.

Broadcasting May 17 1978 89 Editorials5

About time can discover a new legal theory /approach for making broadcasters more 'responsive' in some way." And, at the close: "The record Two reports in this publication's May 10 issue promised trouble of your experience can be of future use to you, me and others as for cable television operators. One was about the introduction of we all explore the frustrations of broadcast reform together." another sexual feature on Manhattan Cable in New York, this Those familiar with his record as the FCC's house radical, one Blue Night at the Movies. The other was about the intention failed political candidate and feeder at foundation troughs will of Representative John Murphy (D -N.Y.) to show samples of be unsurprised to learn that the author of those instructions is Midnight Blue, Manhattan Cable's long -established sex show, at Nicholas Johnson, who is now commuting from his Washington forthcoming hearings of the House Communications Subcom- base to teach a course in what is misnamed broadcast law at the mittee. University of Illinois. The course would be more aptly called Ad- At least some of the trouble may have been headed off by the vanced Witch Hunting. decision of Manhattan Cable last week to cancel both programs. There is only one interpretation that students can take from Mr. Perhaps Mr. Murphy will see no need now to show Midnight Blue Johnson's assignment: to find any excuse for legal action against in broad daylight on Capitol Hill where it would look even sleazier the stations under scrutiny. Is it possible that this absolute perver- than it has looked in the middle of the night in New York. Absent sion of the principle of assumed innocence has been approved by Manhattan Cable's change of mind, Mr. Murphy could have pro- the academic committee of the University of Illinois School of duced a gamey double feature by adding selections from the blue Law? movies which contained, in the promoter's words, "a lot of nudity, much simulation, no actual penetration." There are, however, other troubles that Manhattan Cable has Hold your hats risked in canceling these shows. FCC rules forbid cable systems to interfere with access-channel content except to prevent the dis- Whatever candidates win or lose, the media - mainly television - tribution of material that is indecent or obscene. Sticky First will be the culprit in the elections. The candidates and the corn - Amendment questions could be raised by promoters with a thirst mentators are establishing this in the pre- convention campaign- for publicity. Still Manhattan had no other choice, as its embar- ing. They say that the "press" and television are the direct routes rassed parent, Time Inc., presumably agreed. to the electorate, but they really mean television. This may explain, for the nonce, why the front runners -Dem- ocrat Jimmy Carter of Georgia and Republican Ronald Reagan of And at those rates California -are the outstanding TV performers. Mr. Reagan, the professional actor, knows all the nuances, and has the bearing. In recent letters to this magazine, readers have complained that Mr. Carter may be an amateur, but he is an actor and he seems to radios, formerly a standard appliance, are disappearing from hotel have mastered the John F. Kennedy technique of the low -key, rooms that are equipped with television sets. youthful, clean -cut, smiling and well -dressed TV appearance, in- Norman Wain, president of Penton Broadcasting, Cleveland, terlaced with TV commercials depicting his rural, religious back- deplored the condition in a communication that also complained ground as a peanut farmer. of the disappearance of radio schedules, call letters and frequen- Whatever the nominating conventions' outcome, there are cer- cies from daily newspaper listings (BROADCASTING. April 12). tain verities that seem self- apparent. If Gerald Ford wins the Sanford Wolff, national executive secretary of the American nomination, there probably will be no great debates. The Presi- Federation of Television and Radio Artists, added the suggestion dency affords the incumbent a platform he will not be disposed to of unified action by the industry and unions to persuade hotel share with a contender who has only recently come to national at- owners to restore radios to rooms (BROADCASTING, May 10). tention. It won't be easy to reverse the trend. Few television sets Messrs. Reagan and Carter would be another story. The hottest manufactured for hotels contain AM or FM tuners. Small radio attraction on television would be Messrs. Reagan and Carter in a sets, unless welded to the wall, would be stolen faster than series of debates a la Kennedy -Nixon in 1960. replacements could be mustered. But for radio broadcasters it's It just might appeal to their theatrical instincts. worth an old- school try.

Injustice taught here

Broadcast stations in many communities in Illinois have been subjected to meticulous investigations by law students from the University of Illinois. The students are working under detailed in- structions contained in four and a half pages of single -spaced typescript from which selections follow: Out of their work, the students are advised, "could come some license renewal challenges or other legal actions; and, if war- ranted, the preparation of a petition to deny, fairness complaint, or other legal document would be a logical part of your project... Some of you may want to follow up on your station and per- sonally participate in legal actions. It may even be possible to get academic credit, or possibly an internship with some public -in- terest law firm for this purpose." Drawn for BROADCASTING by Jack Schmidt Elsewhere: "One purpose of this undertaking is to see if you "Where did you get the new set designer ?"

Broadcasting May 17 1976 90 WHIO RADIO RESCUES On December 2, 1975, be available in time to save the Theatre has a new lease on life Dayton, Ohio, nearly lost a Victory Theatre from demoli- and still is keeping Dayton loved one -its only downtown tion. At 3:00 that afternoon, entertained. WHIO Radio: an theatre and one of the city's WHIO Radio launched a radio- integral part of the community. most treasured architectural thon that raised nearly $2,000 landmarks. an hour for four hours. Many were doubting Thanks in part toWHIO's whether sufficient funds could quick action, the Victory i R290

WSB NAM FM Atlanlo. WHIO TV AMáM Dayton. WSOC N-AMTFM Charlotte. WIIC-TV. Pittsburgh. KNU-N Son Francisco- Ooklond WIOD WAIA -FM. Miamr. KFI Los Angeles. COX - BFoaticaaNFp The Rex Humbard MinistrY is.. more than a television sho , c,on óver.435 stations around the world. These TV programs air on major stations in Africa, Au aralia, Japán,'South America, the Philippine Islands, and ail North America., more than special appearances 'i.. North America and abroad where Rex Humbard and the Humbard Family Singers minister in person. Individuals who respond in the rallies are referred to local churches for continued spiritual help.

more than literature, including a monthly magazine, devotionals, books for family living, and other special publications. more than radio broadcasts beamed to areas unreached by television. more than a 24 -hour prayer group consisting of dedicated men and women who pray with individuals who call for help. more than a local church the Cathedral of Tomorrow, in Akron, Ohio, ministering to the needs of the community. more than a staff answering correspondence from people of all walks of life who write about their joys, sorrows, and needs. The staff works with national civic and religious organizations to meet people's needs whether mental, physical, or spiritual. The Rex Humbard Ministry is ... a message of hope to individuals IN NEED. THE REX HUMBARD MINISTRY USES EVERY AVAILABLE MEANS TO MEET THE NEEDS OF PEOPLE BY PRESENTING POSITIVE FAMILY PROGRAMMING THROUGH THE GOOD NEWS OF THE GOSPEL OF JESUS CHRIST.

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