Standard 2 2-1

ACEJMC Standard 2 2-1

STANDARD 2: CURRICULUM AND INSTRUCTION

Dr. Judy Isaksen and COM student Amber Williamson at research presentation colloquium

ACEJMC Standard 2 2-2

STANDARD 2: CURRICULUM AND INSTRUCTION

Highlights

 The Nido R. Qubein School of Communication (NQSC) at High Point University offers one degree—the BA in Communication—with 7 different sequences1: Electronic Media Production, Game and Interactive Media Design, Journalism, Media and Popular Culture Studies, Sport Communication, Sport and Event Management, and Strategic Communication. The NQSC also coordinates a multidisciplinary BA degree in Documentary Media.

 All curriculum conforms to the ACEJMC 72-hour rule for non-communication courses.

 The program’s core and elective courses are a blend of theory-based and practical courses offered by faculty with both academic and professional credentials and informed by actual experiences in the journalism and mass communication related industries.

 All courses are neatly matched to a defined curriculum with assigned assessments and determined outcomes.

 Internships are readily available, closely supervised, and assessed by faculty. Students may register for a total of 6 internship credits delivered as two different courses: a 4-credit internship or a 2-credit internship.

1 The programs in bold are under consideration for ACEJMC accreditation.

ACEJMC Standard 2 2-3

STANDARD 2: CURRICULUM AND INSTRUCTION

1. Provide an outline of the curriculum required for the major and for each of the unit’s specializations.

The Nido R. Qubein School of Communication (NQSC) offers one major, a BA in Communication, with seven different sequences: Electronic Media Production, Game and Interactive Media Design, Journalism, Media and Popular Culture Studies, Sport Communication, Sport and Event Management, and Strategic Communication. The NQSC also coordinates a multidisciplinary BA degree in Documentary Media.

The NQSC is seeking accreditation for three sequences bolded above: Electronic Media Production, Journalism, and Strategic Communication. The curricula for the major and the accreditation-seeking sequences follow:

COMMUNICATION MAJOR (54 HOURS)

Communication Core  COM 1110—Human Communication (4)  COM 1111—Mediated Communication Systems (4)  COM 4450—Communication Law and Ethics (4)  Internship, Travel Study, Research/Creative Works or 3000-level or above elective in sequence (4)  COM elective outside of sequence (4)  COM 2261, 2262, 2263, 2265, or 2285—Practicum (2)

Electronic Media Production Sequence (Seeking ACEJMC accreditation)

 COM 2001—Video Production I (4)  COM 2011—Video Production II (4)  COM 2241—Electronic Media History and Development (4)  COM 4451—Senior Production Experience (4) (Capstone)

Select one course from the following (4):  COM 3311—Narrative Production (4)  COM 3321—Audio Production II (4)  COM 3331—Video Journalism (4)  COM 3341—Sports Production (4)

Select one course from the following (4):

ACEJMC Standard 2 2-4

 COM 2221—Audio Production I (4)  COM 2231—Writing for Film and Electronic Media (4)  COM 2881/3881/4881—Special Topics (4)  COM 3361—Motion Graphics (4)  COM 4444—Independent Study (4)

With the approval of their advisers, students must take eight credits of non- communication courses related to their sequence. These courses may count toward a minor or second major, but cannot be used to satisfy university core requirements. [NOTE: 3 credit courses transferred from other universities or from HPU before the university moved to 4-credit delivery would count here. As such, students in all sequences could graduate with 52 rather than 54 credits in the COM major—the NQSC does not require them to make up 2 credits.]

Journalism Sequence (Seeking ACEJMC accreditation)

 COM 2243—Convergent Journalism I (4)  COM 3323—Copy Editing (4)  COM 4343—Convergent Journalism II (4) (Capstone)

Select three courses from the following (12):  COM 2246—Sports Reporting (4)  COM 2283—Multimedia Storytelling (4)  COM 3313—Feature Writing (4)  COM 3314—Visual Rhetoric and Design (4)  COM 3331—Video Journalism (4)  COM 3363—Opinion Writing (4)  COM 3373—Investigative Reporting (4)  COM 4443—Government & Public Affairs Reporting (4)  COM 2881, 3881, 4881—Special Topics (4)  COM 4444—Independent Study (4)

With the approval of their advisers, students must take eight credits of non- communication courses related to their sequence. These courses may count toward a minor or second major, but cannot be used to satisfy university core requirements. [NOTE: 3 credit courses transferred from other universities or from HPU before the University moved to 4-credit delivery would count here. As such, students in all sequences could graduate with 52 rather than 54 credits in the COM major—the NQSC does not require them to make up 2 credits.]

ACEJMC Standard 2 2-5

Strategic Communication Sequence (Seeking ACEJMC accreditation)

 COM 2225—Foundations of Strategic Communication (4)  COM 3385—Applied Research in Strategic Communication (4)  COM 4415—Strategic Communication Campaign Management (4) (Capstone)  One 4 credit elective (an additional course from below or a new elective course)

Select one course from the following (4):  COM 3315—Strategic Message Development in Public Relations (4)  COM 3325—Strategic Message Development in Advertising (4)  COM 3335—Strategic Message Development in Health Communication (4)

Select one course from the following (4):  COM 3365—Case Studies in Strategic Communication (4)  COM 3375—Communication Campaign Analysis and Design (4)

With the approval of their advisers, students must take eight credits of non- communication courses related to their sequence. These courses may count toward a minor or second major but cannot be used to satisfy university core requirements. [NOTE: 3 credit courses transferred from other universities with 3 credit delivery or HPU’s Business School that continued to offer 3 credit classes when the rest of the university went to four-credit delivery, would factor here. As such, students in all sequences could graduate with 52 rather than 54 credits toward the COM major as only 6 credits rather than 8 would be necessary for this requirement—the NQSC does not require students to make up 2 credits.]

2. Explain how requirements for the major do not exceed the maximum credit hours allowable under the 72-credit hour rule and how students comply with the minimum of 72 hours they must take outside journalism and mass communication. If a minor is required, include these details.

Communication major requirements do not exceed the 72-credit hour rule, and all students are required to complete 72 hours of non-communication courses in order to graduate. This requirement is specifically identified on each student’s graduation audit.

ACEJMC Standard 2 2-6

High Point University students are required to earn 128 credit hours for a Bachelor of Science or Arts. These credit hours come from university core “General Education” major requirements, and minor and/or elective classes.

General Education Requirements (62 credits) All High Point University students are required to take 62 credits of general education credits. The NQSC does not offer any classes that count toward general education requirements other than COM/GBS/WGS 3374 Global Media Representation of Women, which satisfies a student’s Global Studies requirement of the general education core. As such, the typical communication major earns 62 of the required 72 credit hours from their general education electives. (This will be different for some transfer students or students with AP credits.)

The university general education requirements are below. Each course is worth four credit hours unless noted:  PEC Activity (1 credit)  EXP 1101—President’s Seminar (1 credit)  ENG 1103  Ethics: Take one of PHL 2008.2010/2017/2043; PHL/WGS 2016; PHL/REL 2019; REL 2015  FYS 1000  Foreign Language: 1 course from SPN, FRE, GER, ITA, JPN, ARA, CHI, POR, or RUS at the 1020 level or higher  Math: 1 course from MTH at the 1110 level or higher  History: Any HST course at the 1000 or 2000 level except 2205 and 2901  Literature: Take one of ENG 2200, 2217, 2220, 2225, 2230, 2239, 2249, 3298, 3299, or 3720  Performing/Visual Arts: see options in the bulletin  Religion: see options in the bulletin  Lab Science: Take one of BIO 1100, 1120, 1399, 2060, 2070; ENV 1110; CHM 1000, 1010, 1510, 1616; NSC 2100, 2200; PHY 1000, 1050, 1100, 1200, 1510, 2010  Social Sciences: Take two of the following from different departments: ECO 2030, 2050; PSC 2310, 2710; PSY 2200; SOA 1010, 1020, 2045.  One Global Studies course  Maturity Requirement: At least two courses at the 2000-level, and one course at the 3000-level in any discipline not in your major or general education plan. Global Studies classes may count for this requirement.

ACEJMC Standard 2 2-7

(NOTE: all Global Studies courses are 3000-level or higher, so students satisfy this requirement with their Global Studies class.)

Communication major requirements (54 total credits, with 46-48 designated as COM, and at least eight credits related to the student’s communication interest designated as non-COM.) No communication majors shall take more than 46-48 credit hours of COM- designated courses unless they enroll in more than 128 total credits. Students need a total of 54 hours to complete the major, so each student is required to take an additional eight hours in non-communication courses that relate to the student’s specific communication interest. For example, Journalism students with graphic or photographic interests are encouraged to take these hours in the School of Art and Design (e.g., art, photography, digital art, web design); if their interests are focused on financial reporting, they will be advised to take courses from the Finance Department in the School of Business. Electronic Media Production students often take their eight multidisciplinary hours from the Theatre Department or Computer Science Department. Similarly, many Strategic Communication students will take two marketing courses to satisfy this requirement. (Note: HPU students may take classes from any college/school in the university without any additional administrative action.) These classes cannot “double-dip” with the university general education requirements. As such, all communication majors take at least eight non-COM credits toward the 72 credit hours as a requirement toward their degree. Combined with the 62 credit hours from the university core requirements, this brings the total hours to 70. Students then take at least a two-credit, non-COM elective to easily meet the 72 credit hour requirement. The communication major requirements are listed above in item 1.

Minor and/or elective classes (12 credits) Students earn the other two required non-communication credit hours either through non-COM elective classes or classes in a minor. A minor at HPU typically requires 18-24 credits.

Communication majors are made aware of the 72 credit hour requirement throughout their tenure. The requirement is posted in the University Bulletin, the degree progress forms (which can be viewed under Standard 6, item 2), and in the university’s online registration service. Additionally, the registrar creates degree audits for students, which automatically alert the registrar, the student,

ACEJMC Standard 2 2-8 and the adviser on what courses need to be taken. Advisers and department chairs also review these audits in each student’s senior year as a final check.

To help demonstrate to students how they can meet these requirements in four years, the NQSC produced the following four-year plans (pages 2-9 through 2- 11):

ACEJMC Standard 2 2-9

MAJOR: Bachelor of Arts in Communication, Electronic Media Production (BA.COM.ELM) This Academic Plan demonstrates how a student can complete the major in 4 years. Specific individual Plans vary by student choices and options as developed with an advisor. Student's NAME: ______Catalog YR: ______ID# ______

Ref. Code COURSE CREDITS Ref. Code COURSE CREDITS FRESHMAN ‐ FALL FRESHMAN ‐ SPRING GE EXP1101: Pres. Seminar 1 W / GE FYS1000 or ENG1103 4 W / GE ENG1103 or FYS1000 4 GE General Education 4 GE General Education 4 GE General Education 4 GE General Education 4 GE PEC Activity (or fall) 1 GE PEC Activity (or spring) 1 CC COM 1110 or 1111 4 CC COM 1110 or 1111 4 TOTAL 17 or 18 16 or 17 GENERAL EDUCATION REQUIREMENTS (GE): First‐year students complete EXP1101, FYS1000, and ENG1103 and may choose to complete a PEC Activity, a Foreign Language at 1020 or higher level, math, and other GE courses selected from history, religion, natural science, and/or preforming/visual arts. Course selection based on placement. This flexibility permits for participation in a Learning Community. 1000‐level courses are typically freshman courses.

SOPHOMORE ‐ FALL SOPHOMORE ‐ SPRING GE General Education 4 GE General Education 4 GE General Education 4 GE General Education 4 GE General Education 4 GE General Education 4 SC COM 2001 Video Product I4 CCPracticum 2 SC COM 2011 Vid Product II 4

TOTAL 16 18 By the end of the second year, GE courses in ethics, English literature, and 2 in the social sciences plus other GE courses not yet completed should be planned. 2000‐level courses are typically considered by sophomore students.

JUNIOR ‐ FALL JUNIOR ‐ SPRING GE (GS) Gen Ed (or Global Studies) 4 GS (GE) Global Studies (or Gen Ed) 4 SC COM 2241 Elec Media Hst 4Elective(non‐COM) 4 SC COM 3311/3321/3331/3341 4 Elective(non‐COM) 4 SE COM elect outside seq 4 SC COM2221/2231/2881/3361/4444 4

TOTAL 16 16 All GE courses including a Global Studies course are normally completed by the end of the third year. If planning to Study Abroad or complete an internship in the JR or SR year, course selection needs to be planned accordingly in advance with an advisor in the major. 3000‐level courses are typically planned for junior‐level students.

SENIOR ‐ FALL SENIOR ‐ SPRING Elective(non‐COM) 4 Elective(non‐COM) 4 CC COM 3000 level/Intern 4 Elective 4 CC Com 4450 Com Law 4 SC COM 4451 Senior Product 4 Elective(non‐COM) 4

TOTAL 16 12

TOTAL CREDITS NEEDED FOR GRADUATION = 128 Reference Codes: Refer to Undergraduate Bulletin and the Schedule of Classes Ref. Codes/MAJOR: CC=Comunication Core, SC=Sequence Core, SE= Sequence Elective courses required for the BA.COM.ELM/Communications, Electronic Media Production major NOTE 1: This plan of study should be used in conjunction with your Undergraduate Bulletin. NOTE 2: Elective credits can be used to take courses of interest or complete a minor.

ACEJMC Standard 2 2-10

BA in Communication, Journalism This Academic Plan demonstrates how a student can complete the major in 4 years. Individual Plans may vary by student choices and options as developed with an advisor. Student's NAME: ______Catalog YR: ______ID# ______

Ref. Code COURSE CREDITS Ref. Code COURSE CREDITS FRESHMAN ‐ FALL FRESHMAN ‐ SPRING GE EXP1101: Pres. Seminar 1 W / GE FYS1000 or ENG1103 4 COM 1110 Human Communication or COM 1111 Mediated Communication W / GE ENG1103 or FYS1000 4 CC Systems 4 COM 1110 Human Communication or COM 1111 Mediated Communication CC Systems 4 GE Foreign Language (1020) 4 GE Foreign Language4GE History 4 GE Math 110 or higher 4

TOTAL 17 TOTAL 16

SOPHOMORE ‐ FALL SOPHOMORE ‐ SPRING COM2243 Convergent SC Journalism I 4 SC Journalism Elective 4 GE Performing/Visual Arts 4 GE Ethics 4 GE Religion 4 GE Literature 4 GE Lab Science 4 GE Social Science 4 GE PEC 1 CC Practicum 2

TOTAL 17 TOTAL 18

JUNIOR ‐ FALL JUNIOR ‐ SPRING SC Journalism Elective4SC COM 3323 Copy Editing 4 SC Journalism Elective4GE Social Science 4 COM elective outside major Minor/Free elective/non‐COM SE sequence 4 SE/FE related to sequence* 4 Minor/Free elective/non‐COM Minor/Free elective/non‐COM SE/FE related to sequence* 4 SE/FE related to sequence* 4

TOTAL 16 TOTAL 16

SENIOR ‐ FALL SENIOR ‐ SPRING COM 3390 Communication Law COM 3343 Convergent CC & Ethics 4 SC Journalism II 4 COM 3000 Elective/Travel Minor/Free elective/non‐COM CC Study/Internship 4 SE/FE related to sequence* 4 GE Global Studies 4 FE Free Elective4 SC Minor/Free elective/non‐COM rel 4

TOTAL 16 TOTAL 12

TOTAL CREDITS NEEDED FOR GRADUATION = 128 Reference Codes: Refer to Undergraduate Bulletin and MyStuff Schedule of Classes Ref. Code: GE (general education) = EXP1101; PEC Activity; FYS1000; FE=Free Elective Ref. Codes/MAJOR: CC=Communication Core, SC=Sequence Core, SE=Sequence Elective *These classes must not have a COM prefix unless you already have 72 non‐COM credits. Only then can you take another COM elective NOTE 1: This plan of study should be used in conjunction with your Undergraduate Bulletin. NOTE 2: This plan is a guideline and should be adjusted as you complete courses.

ACEJMC Standard 2 2-11

BA in Communication, Strategic Communication This Academic Plan demonstrates how a student can complete the major in 4 years. Individual Plans may vary by student choices and options as developed with an advisor. Student's NAME: ______Catalog YR: ______ID# ______

Ref. Code COURSE CREDITS Ref. Code COURSE CREDITS FRESHMAN ‐ FALL FRESHMAN ‐ SPRING GE EXP1101: Pres. Seminar 1 W / GE FYS1000 or ENG1103 4 COM 110 Human Communication or COM 1111 Mediated Communication W / GE ENG1103 or FYS1000 4 CC Systems 4 COM 110 Human Communication or COM 1111 Mediated Communication CC Systems 4 GE FYS1000 or ENG1103 4 GE Foreign Language4GE Foreign Language (1020) 4 GE Math 110 or highter 4 GE History 4

TOTAL 17 TOTAL 16

SOPHOMORE ‐ FALL SOPHOMORE ‐ SPRING COM 2225 Foundations of SC Strategic Communication 4 SC COM 3315/3325/3335 4 GE Performing/Visual Arts 4 GE Ethics 4 GE Religion 4 GE Literature 4 GE Lab Science 4 GE Social Science 4 GE PEC 1 CC Practicum 2

TOTAL 17 TOTAL 18

JUNIOR ‐ FALL JUNIOR ‐ SPRING COM 3385 Applied Research in 4 credit elective (COM 3345 or SC Strategic Communication 4 SC other in‐sequence elective) 4 SE COM 3365/3375 4 SC social science 4 COM elective outside major Minor/Free elective/non‐COM SE sequence 4 SE/FE related to sequence* 4 Minor/Free elective/non‐COM Minor/Free elective/non‐COM SE/FE related to sequence* 4 SE/FE related to sequence* 4

TOTAL 16 TOTAL 16

SENIOR ‐ FALL SENIOR ‐ SPRING COM 4415 Strategic COM 3390 Communication Law Communication Campaign CC & Ethics 4 SC Management 4 COM 3000 Elective/Travel Minor/Free elective/non‐COM CC Study/Internship 4 SE/FE related to sequence* 4 GE Global Studies 4 FE Free Elective4 Minor/Free elective/non‐COM SC related sequence* 4

TOTAL 16 TOTAL 12

TOTAL CREDITS NEEDED FOR GRADUATION = 128 Reference Codes: Refer to Undergraduate Bulletin and MyStuff Schedule of Classes Ref. Code: GE (general education) = EXP1101; PEC Activity; FYS1000 Ref. Codes/MAJOR: CC=Communication Core, SC=Sequence Core, SE=Sequence Elective *These classes must not have a COM prefix unless you already have 72 non‐COM credits. Only then can you take another COM elective. NOTE 1: This plan of study should be used in conjunction with your Undergraduate Bulletin. NOTE 2: This plan is a guideline and should be adjusted as you complete courses.

Note COM 3390 was the previous course number to COM 4450. Change implemented Fall 2015.

ACEJMC Standard 2 2-12

3. Describe how the core and required courses instruct majors in all of ACEJMC’s 12 professional values and competencies with a balance of theoretical and conceptual courses and skills courses.

The NQSC balances theory and application courses in a multidisciplinary environment. The Communication core classes (e.g., COM 1110—Human Communication, COM 1111—Mediated Communication Systems, and COM 4450—Communication Law and Ethics) model professional communication principles, numeracy proficiency, professional technology tools and skills, and issues of communication ethics and press freedoms. Subsequent required courses encourage critical, creative, and independent thought among future communication professionals.

In May 2011, the NQSC faculty formally adopted seven values and five competencies to guide our mission and inform our curriculum:

The NQSC VALUES:  Expression – Appreciating the principles and constraints on the exercise of free expression in a democratic society  Integrity – Maintaining a commitment to honesty, accountability, and professional ethics  Excellence – Performing high-quality work in a capable, efficient, and appropriate manner  Accuracy – Communicating fairly, without distortions or conflicts of interest, and in recognition of subjectivities  Diversity – Encouraging creative and independent ways of thinking and mindfulness about cultural differences and multiple perspectives  Curiosity – Acquiring new skills and knowledge and continuously pursuing education and innovation  Awareness – Understanding the history, role, context, and reality of the process of communication

The NQSC emphasizes the following COMPETENCIES:  Analytical thinking – Extracting from various areas the knowledge required to formulate realistic responses to complex problems

ACEJMC Standard 2 2-13

 Communication skills – Developing the ability to present, listen to, and exchange written, oral, aural, and visual information in forms appropriate for the audience, purpose, and context  Interpretation of converging information – Linking data, knowledge, and insight for strategic decision-making and presentation of information through media  Technological development – Using technology in ways that add value to the communication professions  Integration of theory and practice – Understanding how communication theory informs both research and best practices These values and competencies match ACEJMC’s professional values and competencies as follows:

ACEJMC Competencies NQSC Competencies 1. Understand and apply the principles and Integration of theory and practice, laws of freedom of speech and press for the through evaluating historical, ethical country in which the institution that and/or legal dimensions, including issues invites ACEJMC is located, as well as of diversity receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances 2. Demonstrate an understanding of the Integration of theory and practice, history and role of professionals and through evaluating historical, ethical institutions in shaping communications and/or legal dimensions, including issues of diversity 3. Demonstrate an understanding of Analytical thinking, through critically gender, race ethnicity, sexual orientation examining diverse audiences, situations, and, as appropriate, other forms of cases, and texts diversity in domestic society in relation to mass communications 4. Demonstrate an understanding of the Analytical thinking, through critically diversity of peoples and cultures and of the examining diverse audiences, situations, significance and impact of mass cases, and texts communications in a global society 5. Understand concepts and apply theories Integration of theory and practice, in the use and presentation of images and through applying theory to research, information analysis, and/or practice 6. Demonstrate an understanding of Integration of theory and practice, professional and ethical principles and through evaluating historical, ethical work ethically in pursuit of truth, accuracy, and/or legal dimensions, including issues fairness and diversity of diversity

ACEJMC Standard 2 2-14

7. Think critically, creatively and Analytical thinking, through planning independently actions and developing solutions

Interpretation of converging information, through linking data to decision making and/or advocacy

Integration of theory and practice, through applying theory to research, analysis, and/or practice 8. Conduct research and evaluate Interpretation of converging information by methods appropriate to the information, through understanding the communications professions in which they research and evaluation process, and work through linking data to decision making and/or advocacy 9. Write correctly and clearly in forms and Communication skills, through writing styles appropriate for the communications coherently professions, audiences and purposes they serve 10. Critically evaluate their own work and Communication skills, through writing that of others for accuracy and fairness, coherently, and through presenting clarity, appropriate style and grammatical professionally correctness 11. Apply basic numerical and statistical Interpretation of converging concepts information, through linking data to decision making and/or advocacy 12. Apply tools and technologies Technological development, through appropriate for the communications developing media technology skills, and professions in which they work through creating professional quality visual and/or audio materials

The 12 ACEJMC professional values and competencies are embedded throughout the BA of Communication curricula as follows:

ACEJMC Standard 2 2-15

legal Evaluate Evaluate historical, of diversity diversity of dimensions, ethical and/or and/or ethical including issues

and practice practice and Integration oftheory analysis, research, and/or practice Apply theory to

Create Create materials professional and/or audio quality visual

development Technological 12 12 12 5 & 7 6 2 & 1, skills skills

technology Develop media

decision advocacy Link data to to Link data 7,8 & 11 making and/or

Interpretation of of Interpretation process evaluation converging information research and Understand the the Understand

Present Present mediated) mediated) still permeatesstill a course to some degree. (personally or professionally

Skills ELECTRONIC MEDIA PRODUCTION PRODUCTION MEDIA ELECTRONIC Communication Communication Write Write coherently

7 9 & 10 10 10 8 & 7 9 solutions Plan actions actions Plan develop and

thinking Analytical Analytical texts diverse analyze Critically situations, standard is not primary or secondary, it audiences, cases, &/or &/or cases,

Key Key Dark rectangles: of primary objectives the course. the course. of areas content supplemental Gray rectangles: Light rectangles:although the NQSC Competencies ACEJMC Competencies 3 4 & NQSC CompetencySpecifics COM 1110 1110 COM Intro to Human Comm 1111 COM CommMediated 2001 COM Video Production I 2011 COM II Production Video COM 2221 Audio Production I and Film for Writing 2231: COM Electronic Media 2241 COM Electronic Media History COM 2261: Radio Practicum Practicum Video 2262: COM 3311 COM Narrative Production 3321 COM Audio Production II 3331 COM Journalism Video COM 3341 Sports Production 3361 COM Graphics Motion 3390 COM Ethics and Law Com COM 4451 Senior Prod Experience

ACEJMC Standard 2 2-16

Evaluate Evaluate of diversity of diversity and/or legal dimensions, including issues issues including historical, ethical

and practice practice and Integration of theory ofIntegration analysis, research, and/or practice Apply theory to theory Apply

al al Create Create c materials materials professional and/or audio quality visual

development Technologi skills skills technology Develop media media Develop

decision advocacy Link datato making and/or

Interpretation of Interpretation of process evaluation converging information converging information research and Understand the the Understand

JOURNALISM Present Present mediated) (personally or or (personally professionally

Skills Communication Write coherently

solutions Plan actions actions Plan developand

thinking Analytical texts texts diverse analyze Critically Critically situations, audiences, cases, &/or &/or cases,

s c ies 3 & 4 7 9 &10 10 8 7, 8 &11 12 12 5 & 7 1, 2 & 6 c CEJMC Competen CEJMC NQSC Competencies Key course. the of areas content supplemental rectangles: Gray course. the of objectives primary rectangles: Dark Light rectangles: although standardthe notprimary is secondary, or permeatesit still course to a some degree. A NQSC CompetencySpecifi COM 1110 Intro to Human Comm COM 1111 Comm Mediated COM 2243 Convergent Reporting I COM 2263 Newspaper Practicum COM 2283 Multimedia Storytelling COM 3313 Feature Writing COM 3323 Copy Editing COM 3331 I Video Journalism COM 3343 Convergent Reporting II COM 3345 Social Media COM 3363 Opinion Writing COM 3373 Reporting Investigative COM 3383 Sports Reporting COM 3390 Com Law Ethics and COM 4431 II Video Journalism COM 4443 Govt & PA Reporting

ACEJMC Standard 2 2-17

legal Evaluate historical, of diversity dimensions, ethical and/or including issues issues including

and practice practice and Integration of theory analysis, analysis, research, and/or practice Apply theory to

Create materials professional and/or audio quality visual visual quality

development Technological Technological skills skills technology Develop media

decision decision advocacy advocacy Link datato making and/or and/or making

Interpretation of process evaluation evaluation converging information research and Understand the

Present mediated) (personally or or (personally professionally

Skills Skills STRATEGIC COMMUNICATION Communication Communication Write coherently

solutions Plan actions actions Plan develop and

thinking Analytical Analytical texts diverse diverse analyze Critically Critically situations, audiences, cases, &/or &/or cases,

Key Dark rectangles:primary objectives of course. the course. the of supplemental areas content rectangles: Gray Lightrectangles: although the standard isnot primary orsecondary, itpermeates still a course to some degree. NQSC Competencies ACEJMC Competencies 3 & 4 7 &10 9 10 8 11 8 & 7, 12 12 &7 5 2 & 6 1, NQSC Competency Specifics Specifics Competency NQSC

1110 COM Intro to Human Comm 1111 COM Comm Mediated COM 2225 Com of Strat Foundations COM 2235 Techniques PR COM 2265 Publicity Practicum 3315 COM PR in Message Strat 3325 COM ADV in Message Strat 3335 COM HC in Message Strat 3345 COM Social Media 3365 COM Case Studies 3375 COM Analysis Campaign 3385 COM Research Methods 3390 COM Ethics and Com Law 4415 COM management Campaign

ACEJMC Standard 2 2-18

4. Explain how instruction, whether onsite or online, responds to professional expectations of current digital, technological and multimedia competencies.

As students progress through their sequences, their multimedia competencies increase through instruction, exercises, and development of public productions/presentations. Students in the electronic media production sequence progress through four semesters of media production classes: COM 2001— Video Production 1; COM 2011—Video Production 2; a choice of COM 3311— Video Journalism, COM 3321—Audio Production 2, COM 3331—Video Journalism, and COM 3341—Sports Production; and finally, COM 4451—Senior Production Experience. This final class serves as the capstone experience for electronic media students. The capstone class centers on creating a real-world production environment toward the creation of a broadcast-quality program to be distributed off-campus or to a client. For example, in a recent semester COM 4451 classes produced Panther Sports and Panther News, as well as the short films Connected and The One Percent. These were aired on the NQSC’s website. Throughout the sequence, students produce studio and field productions with professional-grade HD cameras, lighting equipment, audio, and post-production facilities with Adobe Creative Cloud software. In so doing, students progress from exposure and exercises in digital media technologies to creating professional-level work.

Students in the journalism sequence exercise professional expectations of digital, technological, and multimedia competencies in two of their three sequence core classes: COM 2243—Convergent Journalism I, and COM 4343— Convergent Journalism II, the sequence’s capstone class. Students in both classes produce broadcast news stories, shoot using digital field equipment and edit on Adobe Premiere, Audition, Windows Movie Maker, and iMovie. Students also exercise their technological skills in many of the sequence’s elective classes. For instance, in COM 3331—Video Journalism, students shoot, edit and produce packages and newscasts. In COM 3373—Investigative Reporting, students produce 7-10 minute podcasts and also produce 10-minute video documentary- style investigation. COM 3363—Opinion Writing students produce 60-second broadcast editorials. In COM 2283—Multimedia Storytelling students produce audio slideshow stories, podcasts, and a video feature. In COM 3313—Feature Writing, students create and maintain blogs on blogger.com and also produce multimedia features with audio and video media. Students also submit stories to

ACEJMC Standard 2 2-19 the Campus Chronicle, which are published at the discretion of the editorial staff. Also, a number of students have had stories published in area dailies, such as The Greensboro News and Record and The High Point Enterprise.

Students in the strategic communication sequence exercise their digital, technological, and multimedia competencies in all three of the sequence core classes. In COM 2225—Foundations of Strategic Communication, students create ads using InDesign and iMovie. In COM 3385—Applied Research in Strategic Communication, students use SPSS and Excel for descriptive statistical analyses. In the sequence’s capstone offering, COM 4415—Strategic Communication Campaign Management, students create flyers, newsletters, PSAs, and videos with Photoshop, InDesign, and Apple production software. Strategic communication students also use their technological skills in the sequence’s elective classes. In COM 3325—Strategic Message Development in Advertising, students use Adobe Creative Cloud software to produce print and online ads, and use Excel to create advertising budgets. In COM 3345—Social Media students use many social media tools to promote a fictional organization. They schedule posts using Hootsuite and Buffer, create e-newsletters using MailChimp, and use Adobe software for case study design. Students in the COM 2265—Practicum in Publicity Methods course post stories to WordPress blogs, Sound Cloud, and YouTube. Practically all classes use PowerPoint for class presentations. Students work for actual clients in the capstone 4415 course, producing campaigns for local not-for-profits and schools.

Students in all sequences also take COM 1111—Mediated Communication Systems, a Communication core class designed to expose students to contemporary media technologies. The students are introduced to the Adobe Creative Cloud software, and produce short video and audio projects. It is in this class that they begin a LinkedIn-based digital portfolio.

5. Explain how the accredited unit ensures consistency in learning objectives, workload and standards in courses with multiple sections.

In December 2013, the NQSC adopted a set of learning objectives, workload and standards for courses with multiple sections. The faculty are required to meet these objectives across multiple sections to ensure consistency. The NQSC

ACEJMC Standard 2 2-20 permits a degree of flexibility to allow each instructor to select his/her own course materials and assessments in most classes, but faculty must maintain the same objectives and learning expectations. The department chairs review all syllabi before the beginning of each semester to ensure that each course section addresses the same objectives, learning outcomes, and methods of assessment. The set of learning objectives, workload and standards is printed in The NQSC Faculty Handbook, and is included below.

Most of the courses that offer multiple sections are the two first-year level classes: COM 1110—Human Communication, and COM 1111—Mediated Communication Systems. Since these classes yield a high number of sections each semester, the NQSC attempts to maintain consistency for these classes in several additional ways. First, the NQSC has a single coordinator for both courses who meets with all faculty and adjuncts to ensure their understanding of the course content, standards, and expectations. (The specific content, standards, and expectations are covered below.) Second, each section of COM 1110 is required to use the same text, Communications: Principles for a Lifetime by Steven A. Beebe, Susan J. Beebe, and Diana K. Ivy (Pearson); COM 1111— Mediated Communication Systems classes use tutorials from lynda.com as a common resource. While there is not one common text, faculty teach the same material, including preparing students to develop their first iteration of the LinkedIn portfolio. Instructors also try to alternate what they’re teaching in each class to avoid a “run” on particular equipment. Thus, one faculty member will be teaching video and assigning video projects using the NQSC’s video cameras while another professor is working on audio and assigning audio projects that use the NQSC’s audio gear. The basic course coordinator, formerly the associate dean, met regularly with the teaching faculty for these two classes. The new basic course coordinator has been instructed to regularly meet with these instructors to assure that our foundational courses are meeting their assigned criteria.

The specific learning outcomes and measurements for the communication core and the sequence cores are listed below:

ACEJMC Standard 2 2-21

Communication Core Upon successful completion of the Communication core at High Point University (2.0 GPA or better), all communication majors will: 1. Demonstrate an awareness of communication theories throughout the communication discipline.  Primarily delivered in course: COM 1110  Key measurement(s): Multiple-choice testing 2. Demonstrate competence in public speaking, presentation technology, and team building.  Primarily delivered in course: COM 1110  Key measurement(s): Three in-class speeches presented to peers  Key measurement(s): team building project  Key measurement(s): PowerPoint exercises 3. Demonstrate competence with basic audio, video and graphic production tools utilized in the communication industry by developing syntactically appropriate audience-centered products and productions.  Primarily delivered in course: COM 1111  Key measurement(s): Graded production projects in o Basic computer management o InDesign o Photoshop o Video and audio editing  Key measurement(s): A culminating personal digital portfolio  Primarily delivered in courses: COM 2261, 2262, 2263, 2265, 2285  Key measurement(s): Pre-professional hands-on performance in radio broadcasting, television production, newspaper writing, organization publicity, and/or event planning 4. Understand the ethical and legal issues informing communication in a democratic society.  Primarily delivered in course: COM 3390  Key measurement(s): Multiple choice, short answer and essay testing on First Amendment Law; Libel/Privacy; Copyright; Ethical problems and codes; Commercial speech; Information access; Regulatory constraints; supreme court cases.  Key measurement(s): 3000 word primary source paper on legal/regulatory issue. 5. Demonstrate proficiency in conducting and presenting library-based research on a communication topic.

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 Primarily delivered in course: COM 1110  Key measurement(s): Short answer testing on library research techniques  Key measurement(s): 1000 words APA formatted paper  Primarily delivered in course: COM 2261, 2262, 2263, 2265, and/or 2285  Key measurement(s): Quiz on library research targeted to specific industry  Key measurement(s): 1500 words APA formatted paper  Primarily delivered in course: COM 3390  Key measurement(s): 3000 word research paper in APA style employing primary sources

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Electronic Media Production Sequence The Electronic Media sequence integrates creative sensibilities and judgments with technical skills and proficiencies. Upon successful completion of the Electronic Media emphasis at High Point University (2.0 GPA or better) students will: 1. Demonstrate industry standard competencies in all stages of video production.  Delivered in COM 2001  Key Measurements: Hands-on studio projects that exercise pre- production, production, and post-production skills; Hands-on field production projects that exercise pre-production, production, and post-production skills; Exams  Delivered in COM 2011  Key Measurements: Hands-on studio projects that exercise pre- production, production, and post-production skills; Hands-on field production projects that exercise pre-, post-, and production skills; Exams  Delivered in COM 4451  Key Measurements: Production of a long-form project that is based and assessed on industry-standard expectations  Delivered in COM 3311, 3321, 3331, or 3341  Key Measurements: Hands-on projects that center around the creation of media for specific production styles (i.e., news production, sports production, narrative production, audio production); Exams 2. Demonstrate proficiency with contemporary video production technologies, and a capacity to adapt to the changing media landscape.  Delivered in COM 2001  Key Measurements: Hands-on studio projects that exercise digital video production competencies; Hands-on field production projects that exercise video production competencies and non-linear editing skills through Final Cut Pro; Exams  Delivered in COM 2011  Key Measurements: Hands-on studio projects that exercise digital video production competencies; Hands-on field production projects that exercise video production competencies and non-linear editing skills through Final Cut Pro; Exams  Delivered in COM 4451  Key Measurements: Production of a long-form project that exercises video production competencies and non-linear editing skills through

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Final Cut Pro, and synthesizes the production skills covered in COM 1111, 2001, 2011, and the 3000-level production classes  Delivered in COM 3311, 3321, 3331, or 3341  Key Measurements: Hands-on projects that center around the creation of media for specific production styles (i.e., news production, sports production, narrative production, audio production) 3. Produce creative and compelling stories.  Delivered in COM 2011  Key Measurements: Hands-on studio directing projects that exercise storytelling skills; Hands-on field production projects that exercise storytelling skills; Exams  Delivered in COM 4451  Key Measurements: Production of a long-form project that exercises storytelling skills 4. Understand how the history of broadcasting affects its industry, technology, and techniques today.  Delivered in COM 2241  Key Measurements: Exams; Critical paper that assesses students’ comprehension and understanding of the broadcast industry. The paper will also exercise students’ writing and research skills by requiring the use of research databases and APA citations 5. Assume an entry-level position in the electronic media industry, or attend graduate NQSC in the study of electronic media.  Measured through employment or graduate NQSC acceptance within 3 months of graduation.

ACEJMC Standard 2 2-25

Journalism Sequence Upon successful completion of the Journalism emphasis at High Point University (2.0 GPA or better), students will: 1. Understand legal issues relevant to the practice of journalism, including freedom of speech, prior restraint, libel, privacy, copyright and trademarks.  Primarily delivered in course: COM 2243; COM 3323; COM 4343  Key measurement(s): Short answer, essay-style testing  Key measurement(s): Exam questions involving solving case studies  Key measurement(s): Writing & editing print/online stories  Key measurement(s): Broadcast news writing 2. Employ journalistic techniques to edit and write stories that conform to Associated Press style and Standard English spelling and grammar; to create audio & TV stories that conform to broadcast style and to conduct proper fact-checking and investigative reporting.  Primarily delivered in courses: COM 2243; COM 4343; COM 3323 And at least one of the following: COM 2283; COM 3331; COM 3313; COM 3363; COM 3373; COM 2246; COM 4431; COM 4443  Key measurement(s): Short answer, essay-style testing  Key measurement(s): Writing & editing news stories  Key measurement(s): Broadcast news writing & production  Key measurement(s): Fill-in-the-blank worksheets 3. Apply appropriate technologies to produce stories suitable for a convergent journalism environment, utilizing software such as Final Cut Pro, Photoshop, Audacity, InDesign, Sound Slides, iMovie, Movie Maker as well as blogs and social media tools such as Twitter, Tumblr, YouTube, Instagram, etc.  Primarily delivered in courses: COM 2243; COM 4343; COM 3323; And at least one of the following: COM 2283; COM 3313; COM 3331; COM 4431; COM 4443  Key measurement(s): Short answer, essay-style testing  Key measurement(s): creating multimedia projects  Key measurement(s): Broadcast news writing & production 4. Employ visual and audio equipment such as digital cameras, digital recorders, and video cameras to produce broadcast and multimedia stories  Primarily delivered in courses: COM 2243; COM 4343 and at least one of the following: COM 3331; COM 2283; COM 3313; COM 4431  Key measurement(s): creating multimedia projects  Key measurement(s): creating radio & TV stories 5. Apply principles of ethical journalism to analyze and produce stories that are accurate, fair, balanced, and objective.

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 Primarily delivered in courses: COM 2243; COM 3323; COM 4343 And at least one of the following: COM 2283; COM 3313; COM 3331; COM 3363; COM 3383; COM 4443; COM 4431  Key measurement(s): Short answer, essay-style testing  Key measurement(s): Writing & editing print/online stories  Key measurement(s): Broadcast news writing & production  Key measurement(s): Essay questions on exams to test students’ use of ethical principles to evaluate realistic case studies 6. Conduct in-depth interviews with diverse sources and utilize online and database resources to produce print and online news stories and audio/video packages that are well-researched, engaging, and reflective of community diversity  Primarily delivered in courses: COM 2243; COM 4343; And at least one of the following: COM 2283; COM 3313; COM 3331; COM 2246  Key measurement(s): Writing & editing stories  Key measurement(s): Broadcast news packages 7. Assume entry level positions in the convergent journalism industry or attend graduate NQSC in a related discipline  Key measurement(s): Internships & post-graduation employment at 6 months and beyond  Key measurement(s): Graduate NQSC acceptance at 6 months and beyond

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Strategic Communication Sequence Upon successful completion of the Strategic Communication sequence at High Point University (2.0 GPA or better) students will: 1. Understand issues, problems, trends, and ethical concerns in advertising, health communication, and public relations industries.  Primarily delivered in course: COM 2225  Key measurement(s): multiple-choice, short-answer, and essay tests  Key measurement(s): reaction papers  Primarily delivered in course: COM 3335  Key measurement(s): multiple-choice, short-answer, and essay tests  Key measurement(s): essays and presentations  Primarily delivered in course: COM 3365  Key measurement(s): multiple-choice, short-answer, and essay tests  Key measurement(s): case study essays and presentations  Key measurement(s): professional field reports  Primarily delivered in course: COM 3375  Key measurement(s): reflective essays  Primarily delivered in course: COM 4415  Key measurement(s): reflective essays 2. Apply theoretical understanding of professional message development to write persuasive messages in accepted styles and conventions for identified audiences.  Primarily delivered in course: COM 2225  Key measurement(s): advertising message development and news release assignments  Key measurement(s): advertising analysis and critique papers  Primarily delivered in course: COM 3315  Key measurement(s): 12-15 writing assignments that conform to AP style  Key measurement(s): multiple-choice and short-answer tests  Primarily delivered in course: COM 3325  Key measurement(s): multiple-choice and short-answer tests  Key measurement(s): development of print and radio advertising messages  Primarily delivered in course: COM 3335  Key measurement(s): multiple-choice, short-answer, and essay tests  Key measurement(s): analysis papers and presentations  Primarily delivered in course: COM 3365  Key measurement(s): multiple-choice, short-answer, and essay tests

ACEJMC Standard 2 2-28

 Key measurement(s): communication theory essays and presentations 3. Apply theoretical concepts in visual and aural design and construct persuasive still images with contemporary tools for identified audiences.  Primarily delivered in course: COM 3315  Key measurement(s): multiple-choice and short-answer tests  Key measurement(s): development of brochures, newsletters, and video news releases  Key measurement(s): development of radio news releases  Primarily delivered in course: COM 3325  Key measurement(s): 15-25 graphic or graphic/text assignments utilizing InDesign  Key measurement(s): multiple-choice and short-answer tests  Key measurement(s): development of advertising scripts for radio  Primarily delivered in course: COM 3335  Key measurement(s): multiple-choice, short-answer, and essay tests  Key measurement(s): development of campaign materials containing written and verbal health communication messages 4. Analyze how research is employed throughout the strategic communication process and apply research methods to an original project.  Primarily delivered in course: COM 3385  Key measurement(s): multiple-choice and short-answer tests  Key measurement(s): SPSS assignments and tests  Key measurement(s): research proposal or project of at least 20 pages 5. Synthesize major components of the communication process by applying both theories and best practices to a persuasive campaign targeted to a community based entity.  Primarily delivered in course: COM 3375  Key measurement(s): experience incorporating market analysis, strategic and tactical planning, design and implementation of media, and analysis and evaluation  Primarily delivered in course: COM 4415  Key measurement(s): capstone experience incorporating client relations, market analysis, strategic and tactical planning, design and implementation of media, team building, project measurement, and analysis and evaluation 6. Assume entry level positions in the strategic communication industries or attend graduate NQSC in related discipline.  Key measurement(s): Post- graduation employment/grad NQSC at 6 months and beyond

ACEJMC Standard 2 2-29

6. Describe the methods used to select sites for internships for credit in the major; to supervise internship and work experience programs; to evaluate and grade students’ performance in these programs; and to award credit for internships or work experiences.

Students are not required to complete for-credit internships in communication for graduation, but they are strongly encouraged to participate in at least one internship experience during their college careers. Successful completion of a communication internship will count for one of the student’s core major requirements (the 3000 level or above elective in major sequence OR internship OR travel study OR undergraduate research/creative work option.) Non-credit internships may be done at any time but the NQSC has no involvement with non- credit internships. Students may find for-credit internships through the university, or they may find their own. The Office of Career and Professional Development has provided one full-time employee to specialize in communication internships and career development and, until fall 2015, their office was located within the communication faculty suite. Kellie McLeod screened internship opportunities, secured recruiter visits and interviews, assisted students with resumes, and posted numerous internship and full-time job opportunities on PantherLink, the university’s online job posting system. As part of the restructuring of the Office of Career and Professional Development necessitated by the completion of their new building, the communication coordinator will no longer be housed in the NQSC.

NQSC faculty believe that internships are a privilege and the awarding of internships should recognize the academic nature of the placement. To qualify students must be of junior standing, have a 2.5 GPA in the major, a 2.3 overall GPA, have a total of 16 COM credits and have completed COM 1110, COM 1111, and foundational and advanced courses in their sequences. Students must also have their internship opportunities approved by the NQSC Internship Coordinator to ensure they are worthwhile academic endeavors. Employers must sign a form confirming the internship terms and conditions and agree to submit a weekly time sheet for the intern.

Once students have met these expectations, they may then register for COM 4811—Student Internship, which is a four-credit hour class. Students wishing to

ACEJMC Standard 2 2-30 take a second internship can do so by registering for COM 4816—Internship, for which they can earn only two credits. As such, students are not permitted to earn more than six credits of communication hours from internship opportunities.

The Office of Career and Professional Development also offers an externship course (EXP 1401, 1402). This course provides professional opportunities for students before they are qualified for the COM internship. The catalog description: This course provides students with the opportunity to explore various career opportunities and decision-making strategies, which will assist them in their personal, academic and professional development as well as career- related goal-setting. Particular emphasis is placed on developing awareness of self in a professional environment. This course is restricted to undergraduate students with 16-59 credits at the start of the term, and is graded Pass/Fail. One or two credits. Communication faculty do not have anything to do with this experience and EXP credits do not count toward the Communication BA. Also, students are not granted internship credit for on-campus (HPU) work. They are allowed credit for work at other campuses.

The interns are assessed in several ways. To earn credit for COM 4811 or 4816, students must:  Attend an introductory class during the second week of the semester  Develop academic learning objectives, and have those objectives approved by the NQSC’s Internship Coordinator  Compose a three-page reflection paper on how they met their learning objectives through their internship experience  Submit weekly time sheets that total 160 hours on the job (only 80 hours are required for COM 4816)  Submit a Site Supervisor form from their employer that details their evaluation of the student’s performance during the internship  Complete a portfolio of their work and add it to their LinkedIn profile (COM 4811 only)  Prepare and deliver a 3-5 minute PowerPoint presentation on their internship experience (COM 4811 only) Until 2012, all interns had to be visited on-site by the internship coordinator. This practice ended because of the high cost of traveling outside of the immediate campus area.

ACEJMC Standard 2 2-31

The following is a list of student internships from 2010-2015, and information about internship requirements and expectations distributed to students through spring 2015:

2010 For-Credit Internships American Heart Association Greensboro, NC Athletic Coast Conference Greensboro, NC Entercom Communications 102Jamz Greensboro, NC Greensboro Children's Museum Greensboro, NC WGHP FOX8 High Point, NC The High Point Enterprise High Point, NC MTVN TV Land Digital New York, NY Dancing in the Streets New York, NY Candia Woods Golf Links Manchester, NH Alpha Broadcasting Fayetteville, NC Citadel Broadcasting Company Winston-Salem, NC Second Harvest Food Bank of NW NC Greensboro, NC 2011 For-Credit Internships Fox 8 WGHP High Point, NC High Point Regional Health Vol. Svces High Point, NC Fox 8 WGHP High Point, NC WXII News 12 Winston-Salem, NC Entercom 93.1 the wolf Greensboro, NC WXLV/WMYV /ABC 45- my 48 Kernersville, NC Fox 8 WGHP High Point, NC Fox8 News High Point, NC Fox8 News High Point, NC ISP Sports High Point, NC The DVG Group (David vs. Goliath) Winston-Salem, NC Trone, Inc. High Point, NC Fox8 WGHP High Point, NC American Heart Association High Point, NC WKRN Channel 2 News Greensboro, NC Snowshoe Mountain Resort High Point, NC Jehovah Jireh Innertainment High Point, NC Wake Forest University Athletics Winston-Salem, NC McNeill Lehman High Point, NC Leading Authorities, Inc. Kernersville, NC 3 Roads Communications Jamestown, NC WTVD ABC11 Hartford, CT Entercom Greensboro, NC WJZ-TV High Point, NC

ACEJMC Standard 2 2-32

Madison Square Garden-Media New York, NY WGHP-TV High Point, NC WRAL-TV Raleigh, NC RLF Communications Greensboro, NC Bella Wedding and Event Planning Greensboro, NC

2012 For-Credit Internships Intellect Resources, Inc. Winston-Salem, NC Premier Productions Winston-Salem, NC Petty's Garage High Point, NC Piedmont Triad Film Commission Concord, NC 88.5 WFDD Winston-Salem, NC Max Mara High Point, NC Jamie Gordon Associates Greensboro, NC World Wrestling Entertainment, Inc. New York, NY Brookeside Artist Management High Point, NC JOY FM Radio Greensboro, NC WGHP Fox 8 High Point, NC Clear Channel Media & Entertainment Boston Kiss 108 Boston, MA Worcester Sharks Worcester, MA Masterpiece Advertising High Point, NC Social Marketing Solutions, LLC High Point, NC WALB Birmingham, AL Fox News Channel New York, NY Might Clever High Point, NC Downtown Partnership of Baltimore Baltimore, MD ABC 11 Eyewitness News/WTVD-TV Albany, GA Carolina Nightlife High Point, NC Octagon High Point, NC Orange County Business Council Greensboro, NC WCVB-TV ABC Channel 5 - Boston Boston, MA Monumental Sports and Entertainment High Point, NC The Walker Marchant Group High Point, NC Fusion Creative Marketing Greensboro, NC WFDD Winston-Salem, NC Wake Forest Athletics Winston-Salem, NC Mark Burnett Productions Los Angeles, CA The Sales Factory New York, NY Woodbine Agency Winston-Salem, NC RLF Communications Washington, D.C. The Queens Foundation Covington, LA

ACEJMC Standard 2 2-33

2013 For-Credit Internships WGHP Fox 8 High Point, NC Clear Channel Media + Entertainment Greensboro, NC Southern Trade Publications Greensboro, NC Big Brothers Big Sisters of Central Piedmont of NC High Point, NC WGHP Fox 8 High Point, NC Heartstrings Pregnancy and Infant Loss Support Kernersville, NC Fox 8 News High Point, NC WFMY-TV2 Greensboro, NC Greensboro Sports Commission Greensboro, NC Quixote Group Greensboro, NC Market America Greensboro, NC Entercom 97.1 QMG Greensboro, NC The Woodbine Agency Winston-Salem, NC Country Living New York, NY The Becket Agency Charleston, SC Greater Cleveland Sports Commission Cleveland, OH Cystic Fibrosis Foundation - Georgia Chapter Atlanta, GA American Eagle Outfitters Pittsburgh, PA Performance Fire Protection Mooresville, NC Goodrich Residential Boston, MA Townsquare Media Northfield, NJ Public Relations Management Group Patchogue, NY Transportation Security Administration Boston, MA Scholastic Parent & Child New York, NY New England Biolabs Ipswich, MA CBS Radio - 106.7 The Fan Lanham, MD The Jacks Firm Brooklyn, NY Fox 4 Morning Blend Cape Coral, FL FOX News New York, NY Clear Channel Communications Medford, MA Harte-Hanks Trillium Software Billerica, MA Saratoga150 Saratoga Springs, NY Brand Influences New York, NY Center City Film & Video Philadelphia, PA PhRMA Washington, D.C. The Ridgefield Play House Ridgefield, CT Taillight Nashville, TN Radnor Studio 21 Wayne, PA NBC News Channel Charlotte, NC

ACEJMC Standard 2 2-34

Rachael Ray Talk Show New York, NY Coburn Communications New York, NY Lucky Dog Publishing Sullivan’s Island, SC Clear Channel Communications Hartford, CT WTOP Washington, D.C. 107.5 KZL Greensboro, NC Southern Ground Studios Nashville, TN WFMY News 2 Greensboro, NC Catering Saint Louis St. Louis, MO Charlotte Bobcats Sports and Entertainment Charlotte, NC Miles Talbott Furniture High Point, NC Wake Forest University Athletics Winston-Salem, NC Fox 8 WGHP High Point, NC 2014 For-Credit Internships TruthBlazer Greensboro, NC WFMY News 2 Greensboro, NC R.O.S Therapy Systems Greensboro, NC Fox 8 News High Point, NC EarthTones Recording Greensboro, NC Wildfire Winston-Salem, NC Media Placement Services (Spider Digital) High Point, NC Habitat for Humanity High Point, NC National MS Society Greensboro, NC Laurel University High Point, NC World Relief High Point, NC North Carolina Rural Water Association Welcome, NC The Center for Creative Leadership Greensboro, NC Fox 8 News High Point, NC Greensboro Science Center Greensboro, NC The Greensboro Coliseum Complex Greensboro, NC Greensboro Science Center Greensboro, NC Susan G. Komen Winston-Salem, NC Dance Project Inc. Greensboro, NC Quixote Group Greensboro, NC Enterprise Rent-A-Car High Point, NC Silent Images Matthews, NC Graphik Dimensions Ltd High Point, NC Hearst Design Group New York, NY Susan G. Komen Austin Austin, TX Billabong Irvine, CA Wicked Local/GateHouse Media New Needham, MA

ACEJMC Standard 2 2-35

England WHDH 7NBC Boston, MA Novant Health Charlotte, NC Stache Media New York, NY 92.7 WOBM Toms River, NJ The Franklin Institute Philadelphia, PA The Whistle (Kids Sports Entertainment, Inc.) New York, NY 1075 KZL Greensboro, NC Sirens Media Silver Spring, MD Bellagala St. Paul, MN Chubbies Shorts San Francisco, CA CBS6 WTVR Richmond, VA Mercy Hill Church Greensboro, NC 1075 KZL (Dick Broadcasting) Greensboro, NC Smart Choice Agency Greensboro, NC Quixote Group Greensboro, NC Mullen Winston-Salem, NC Greensboro Sports Commission Greensboro, NC Atlantic Webworks Greensboro, NC RLF Communication Greensboro, NC Curtis Media Group Raleigh, NC WBTV Charlotte, NC 2015 For-Credit Internships Triad City Beat Greensboro, NC Atlantic Coast Conference Greensboro, NC MullenNC Greensboro, NC Stacey Van Berkel Photography Greensboro, NC Trone Brand Energy High Point, NC Susan G. Komen Winston-Salem, NC Graphik Dimensions High Point, NC Fox 8 WGHP High Point, NC Scholastic Parent & Child New York, NY Greensboro Sports Commission Greensboro, NC Sound Pure Studios Durhan, NC Fox 8 WGHP High Point, NC Coordinated Events Greensboro, NC Atlantic Coast Conference Greensboro, NC Three Wishes Productions Mooresville, NC The Wendy Williams Show New York, NY Washington Spirit Boyds, MD

ACEJMC Standard 2 2-36

Prior to Applying for an Internship 1. If you are interested in pursuing a for-credit internship, please meet individually with Ms. Kellie McLeod, Career Adviser for the NQSC of Communication, at [email protected]. She will explain the NQSC of Communication eligibility requirements, the required HPU forms, and will assist with developing a professional cover letter, resume, and Linkedin account/electronic portfolio. Internships are competitive, and we want you to successfully compete for opportunities.

2. Once you have been “cleared” by Ms. McLeod and have your paperwork in order, you should schedule a meeting with Dr. Bobby Hayes, faculty coordinator for internships. Dr. Hayes will work with you to develop the academic objectives for your internship; he will determine your P/F grade (see below for specifics regarding your grade).

Eligibility Requirements for Credit-Bearing Internships 1. Please carefully read and be sure that you meet the requirements listed by the Office of Career & Internship Services - http://www.highpoint.edu/careerinternships/internships/ Complete the application/contract - http://www.highpoint.edu/careerinternships/internships/forms/

2. As part of the application/contract you should include an unofficial transcript, your resume, and a job description obtained from the internship site.

3. All communication internships require 160 clock hours on site and earn 4 academic credits; you may have no more than 6 academic credits of internship in the Communication major. Communication majors (and all HPU students) may not complete an internship for credit on the HPU campus or within a HPU academic or administrative department – it is imperative that students gain experience outside of the HPU community.

4. You must have at least junior standing and successfully completed COM 1110, COM 1111, an introductory AND an advanced course in your respective sequence.

5. You must have at least a 2.3 overall GPA and a 2.5 GPA in Communication.

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Requirements for Successfully Completing an Internship 1. In order to receive a “P” on your internship, you should complete weekly time sheets and electronically submit them weekly. A copy will go to your internship Site Supervisor as well as HPU so that everyone is aware of your hours. Your hours will then be logged into a data base managed by Career & Internship Services. By the middle of the semester you should have completed approximately 80 work hours and by the end of the semester you should have completed 160 work hours.

2. Write a three-page reflection paper on your experience which should incorporate how you met your objectives (or in some cases, why you did not meet all of them) and explain how your internship has impacted your future career/life direction. This paper will be turned in to Ms. McLeod.

3. Add media - audio, video, Prezi, website, brochures/filers, photography, press releases, etc. - to your LinkedIn profile representing exemplary work you have done while at your internship. This can be added to your LinkedIn profile in the experience section. Remember that your LinkedIn profile should include an appropriate picture (a headshot) and a compelling headline (not “student at High Point University”).

4. Prepare and deliver a PowerPoint presentation on your internship experience; Dr. Hayes and other appropriate faculty/staff will be present; this will be done during the final week of classes.

5. Attend two class sessions of Com 4811, an introductory class during the second week of the semester and a final class during the last week of classes when you will do your PowerPoint presentation.

6. Your internship Site Supervisor must complete an electronic final evaluation and submit to Career & Internship Services (copies of this evaluation also go to you, Dr. Hayes and Ms. McLeod).

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7. Attach a copy of the unit’s internship policy. Provide copies of questionnaires and other instruments used to monitor and evaluate internships and work experiences.

Below is the NQSC’s internship philosophy, the internship application and contract agreement, and the online final evaluation form completed by the onsite supervisor.

The Nido R. Qubein School of Communication’s Philosophy Regarding Internships While High Point University is steeped in the liberal arts tradition, the faculty of the Nido R. Qubein School of Communication believes that the curriculum in the NQSC should also provide students with the career skills necessary to secure entry-level positions in their chosen disciplines. A part of this career development may be a relevant and meaningful internship. The NQSC holds the following beliefs about the internship experience:  Students must be treated with dignity and respect and must not be harassed, ridiculed, or discriminated against.  Students must be provided a meaningful work experience that facilitates learning, assures high standards, and garners quality experiences.  Students should be financially compensated according to prevailing fair wage standards and provisions or via a reasonable one-time stipend. While there may be instances when no compensation will be provided to the student, the NQSC does not encourage this kind of internship. Nevertheless, students will make the final decision on whether to waive or require financial compensation for the internships they seek.

For-Credit Internships: The faculty of the NQSC believes that an internship is a privilege and students receiving credit for internship activities must adhere to the NQSC’s policies and guidelines published on the NQSC website and in the University Bulletin. It is the student’s responsibility to plan how the internship will affect his or her academic career in terms of credits and time toward graduation. The NQSC accepts a maximum of six internship credits toward the BA Major in Communication and additional internship credits—no matter how valuable the experience is perceived to be—will not substitute for academic coursework in securing the Communication degree.

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Non-Credit Internships: Students may volunteer for internships on their own for no credit in Communication. The NQSC does not maintain any involvement with this type of internship and will not grant credit for these internships under any conditions after-the-fact. Adopted by the faculty of The Nido R. Qubein School of Communication 9/24/14

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High Point University Internship Application & Contract Agreement

Personal Information

Name: Click here to enter text. Student ID: Click here to enter text.

Campus Box/Local Address: Click here to enter text.

Telephone: Click here to enter text. Email: Click here to enter text.

Permanent Address: Click here to enter text.

Academic Information

Major: Click here to enter text. Faculty (Internship Supervisor): Click here to enter text.

*Business Students Please Select a Major Prefix: Choose an item.

Credit Hours Completed to Date: Click here to enter text.

Cumulative GPA: Click here to enter text. GPA in Major: Click here to enter text.

Please Select The Semester In Which You Will Be Completing Your Internship: Choose an item.

Department: Click here to enter text. Number of Credits Requested: Choose an item.

*ALL STUDENTS COMPLETING SUMMER INTERNSHIPS MUST PAY FOR EACH CREDIT THEY PLAN TO RECEIVE.

Course Schedule for Semester of Internship (if completing other classes aside from your internship):

Course: Click here to enter text. Day of the Week: Click here to enter text. Time: Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text.

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Click here to enter text. Click here to enter text. Click here to enter text.

Organizational Information & Position Description

Organization Name: Click here to enter text.

Organization Address: Click here to enter text. City/State/Zip: Click here to enter text.

Organization Telephone: Click here to enter text.

Site Supervisor’s Name: Click here to enter text. Title: Click here to enter text.

Site Supervisor’s Email: Click here to enter text. Organization’s Mission: Click here to enter text.

Is a position description attached? Choose an item.

In any items below are not included in the position description, please include them:

Position Title: Click here to enter text. Department: Click here to enter text.

Immediate Supervisor (if different than site supervisor): Click here to enter text.

Is the internship paid or unpaid: Choose an item. If paid, how much: Click here to enter text.

Begin Date: Click here to enter text. End date: Click here to enter text.

Internship Objectives

For each credit that you plan to receive please complete one internship objective below.

General Internship Specific Internship Courses Completed in Objective Objective Support of Objective 1.) I will… 2.) I will… 3.) I will… 4.) I will…

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5.) I will… 6.) I will… 7.) I will… 8.) I will… 9.) I will… 10.) I will… 11.) I will… 12.) I will…

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Responsibility Agreements

Organization/Site Supervisor Responsibilities

Recognizing and appreciating the value of experiential learning for students, the organization agrees to the following responsibilities:

1.) Provide a positive, supportive learning environment in which the intern may participate in the organization's programming and/or management functions.

2.) Designate a qualified professional to serve as the site supervisor; provide a meaningful orientation for the intern to the organization's purpose, services, clientele, operating practices, and latest trends. Make available space, supplies, and other resources needed for completing assignments.

3.) Harassment in any form, including sexual harassment, will not be tolerated in this work environment. This behavior may include using explicit language, gestures, graphics, verbal or nonverbal suggestions, subtle or overt threats, and the like. If at any time, an intern is made to feel uncomfortable by a coworker, s/he should report the incident to the site supervisor and faculty supervisor immediately. Action cannot be taken if the incident goes unreported.

4.) This organization is covered by liability and/or accident insurance. In the unlikely event that an intern is injured in the performance of typical job duties, this organization will assist with the cost of necessary medical care not covered by the intern’s personal medical insurance.

5.) Complete and discuss with the intern a minimum of 2 evaluations—midterm and final—with emphases on progress made towards learning objectives and plan for continued learning. Submit the written evaluations to the faculty supervisor in a timely manner.

6.) Review and sign Weekly Time Logs. Notify the faculty supervisor immediately in the event the intern's performance becomes unsatisfactory.

7.) Appreciate diversity in all its forms and respect various social and political viewpoints; not discriminate on the basis of race, creed, color, sex, religion, age, national/ethnic origin, disability, or sexual orientation.

Student Intern Responsibilities

Acknowledging and appreciating the mission of the organization, the intern agrees to the following responsibilities:

1. Demonstrate the highest level of professionalism, which includes arriving on time for designated work, notifying the site supervisor of any deviations from the

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established schedule, and dressing to the standards of the organization and the work being performed. Respect the organization’s reporting structure and follow the policies and procedures of the organization.

2. Communicate effectively with site supervisor, immediate supervisor (if different from site supervisor), and other staff within the organization; accept and apply critiques and suggestions to daily work in an effort to become more productive and/or efficient.

3. Complete and submit to the faculty supervisor and Career and Internship Office Weekly Time Logs. Complete and discuss with the site supervisor the midterm and final evaluations. Submit the evaluations to the faculty supervisor in a timely manner. (logs and evaluation forms are found under the Internship Tab located on the Career and Internship Services Website

4. Communicate with the site supervisor and/or faculty supervisor any issues that may affect the intern’s performance of assigned responsibilities or the overall success of the experience.

5. Appreciate diversity in all its forms and respect various social and political viewpoints; not discriminate on the basis of race, creed, color, sex, religion, age, national/ethnic origin, disability, or sexual orientation.

6. Uphold the High Point University Conduct Code and act in an ethical manner when on- and off-campus and while representing the host organization.

Faculty Supervisor Responsibilities Recognizing and appreciating the need for mentoring students in internship experiences, the faculty supervisor agrees to the following responsibilities:

1. Work constructively and effectively to assist the student in the application process, which may include helping the student find an appropriate internship site and create viable field-specific learning objectives.

2. Maintain consistent contact with the intern to monitor progress and address any concerns that may arise during the internship experience.

3. Track Weekly Time Logs submitted by the intern. Review and offer feedback on the midterm and final evaluations submitted by the intern and site supervisor.

4. Submit the final grade for the intern by the date set by the Registrar’s Office.

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Career & Internship Services Responsibilities Recognizing and appreciating the skills and experience students gained in internships, Career & Internship Services, agrees to the following responsibilities:

2. Communicate with the student to resolve any issues with the application (missing information, internship criteria concerns, etc.).

3. Submit approved internship applications to the Director of Financial Planning, so the student’s account is appropriately charged (summer and EDP terms only).

4. Submit approved internship applications to the Registrar’s Office, so the appropriate course is added to the student’s schedule.

6. By signing below, I acknowledge that I have read and understand the responsibilities listed above, and I agree to uphold my responsibilities based on my role in this agreement, and I understand the roles of others involved.

By signing below I acknowledge that I have read and understand the responsibilities listed above, and I agree to uphold my responsibilities based on my role in this agreement, and I understand the roles of others involved.

______Student Date Faculty Supervisor Date

______

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Site Supervisor Date Career & Internship Services Date

The Career & Internship Services Office is located on the third floor of the Slane Student Center, room 325. For questions please contact Jen Paolino 336.841.9025 [new address and contact established fall 2015]

The full final internship evaluation form is found at http://www.highpoint.edu/careerinternships/final-evaluation-form/