14. IRDO mednarodna znanstveno-poslovna konferenca

Družbena odgovornost in izzivi časa 2019

»DRUŽBENA ODGOVORNOST: RAZVOJ, UPORABA IN MERJENJE VPLIVA «

ZBORNIK POVZETKOV PRISPEVKOV

14 th IRDO International Scientific & Business Conference

Social responsibility and current challenges 2019

»SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT «

CONfERENCE PROCEEDINGS - SUMMARIES

Maribor, , June 20-21, 2019 IRDO - Inštitut za razvoj družbene odgovornosti Preradovičeva ulica 26, 2000 info @irdo.si www.irdo.si

Zbornik povzetkov prispevkov 14. IRDO mednarodna znanstveno-poslovna konferenca DRUŽBENA ODGOVORNOST IN IZZIVI ČASA 2019: DRUŽBENA ODGOVORNOST: RAZVOJ, UPORABA IN MERJENJE VPLIVA. 20. - 21. junij 2019, Maribor, Slovenija, Evropska unija

Conference proceedings - summaries 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT 20-21 June 2019, Maribor, Slovenia, European Union

Uredniki: Anita Hrast, Matjaž Mulej, Igor Perko Recenzenti: zasl. prof. ddr. Matjaž Mulej, dr. Igor Perko, mag. Anita Hrast Soavtorji: po programu konference

Oblika izdaje: tiskani zbornik Naklada: 150 izvodov

Grafično oblikovanje: Hiper Design - Uroš Zupančič s.p. (naslovnica, e-zbornik), FulPromo d.o.o., Kristijan Blažič (notranje strani) Tisk: FulPromo d.o.o.

Sklepi konference in celotni prispevki avtorjev so objavljeni na spletni strani www.irdo.si Publikacija je brezplačna.

Izdal: Inštitut za razvoj družbene odgovornosti (IRDO) Zbirka: Družbena odgovornost Maribor, 20. junij 2019

Za verodostojnost besedil odgovarjajo avtorji sami. Prispevki niso lektorirani. Mnenja avtorjev niso nujno tudi mnenja uredništva. Vsi prispevki so bili v dvojni strokovni oz. znanstveni recenziji.

CIP - Kataložni zapis o publikaciji Narodna in univerzitetna knjižnica,

005.35(082)

IRDO mednarodna konferenca Družbena odgovornost in izzivi časa (14 ; 2019 ; Maribor) Družbena odgovornost: razvoj, uporaba in merjenje vpliva : zbornik povzetkov prispevkov = Social responsibility: development, applications and impact measurement : conference proceedings - summaries / 14. IRDO mednarodna konferenca Družbena odgovornost in izzivi časa 2019 = 14th IRDO International Conference Social Responsibility and Current Challenges 2019, Maribor, Slovenia, 20-21 June 2019 ; [uredniki Anita Hrast, Matjaž Mulej, Igor Perko]. - Maribor : Inštitut za razvoj družbene odgovornosti (IRDO), 2019. - (Zbirka Družbena odgovornost)

ISBN 978-961-94514-4-1 1. Gl. stv. nasl. 2. Vzp. stv. nasl. 3. Dodat. nasl. 4. Hrast, Anita COBISS.SI-ID 300594944 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

1 UVODNI NAGOVOR

NAGOVOR PREDSEDNIKA VLADE REPUBLIKE SLOVENIJE GOSPODA MARJANA ŠARCA ZA OBJAVO V ZBORNIKU 14. IRDO MEDNARODNE KONfERENCE

Spoštovani,

človeka kot družbeno bitje odlikujeta dve lastnosti: svojevrstnost in možnost povezovanja. Prva je izvirnost vsakega posameznika, torej nekaj, kar vsakega izmed nas naredi posebnega, dragocenega. Druga lastnost pa je naša zmožnost – moč, da se povežemo, sodelujemo in smo drug do drugega solidarni in odgovorni.

Družbena odgovornost, ki je pomemben gradnik trajnostnega razvoja, največkrat povezujemo z dejanji in odločitvami gospodarskih družb in organizacij. A prav vsak izmed nas je ključen za dosego družbene odgovornosti. Osebna zaveza vsakega posameznika, da bo deloval v skladu z vrednotami, kot so poštenost, verodostojnost, transparentnost, spoštovanje družbenih norm in prava, da bo spoštljiv do svojega soseda, sodelavca, slehernega posameznika in, da bo gojil skrben odnos do okolja in virov ter nenazadnje, svojega lastnega zdravja, je temelj družbene odgovornosti.

Kar storimo drugemu, storimo tudi sebi, je misel, ki vse bolj drži. Uničenje naravnih virov, pohlep, ki se odraža skozi gospodarski kriminal, izkoriščanje delavcev ali koruptivno vodenje države, lahko vodijo zgolj v razkroj družbe in propad države. Za to je, ob izzivih prihodnosti, kot so demografske spremembe, tehnološki razvoj v smeri avtomatizacije, robotizacije in umetne inteligence, ki bo zaznamoval prihodnost delovnih mest, ob izzivih kibernetske varnosti ter podnebnih sprememb, družbena odgovornost še kako pomembna. Je zaveza in volja ljudi - slehernega posameznika, podjetja, organizacije in politike, da skupaj delujemo za pozitivne spremembe. Je torej gibalo našega trajnostnega razvoja.

Verjamem, da bo 14. IRDO mednarodna znanstveno-poslovna konferenca pokazala, da Slovenija zna in zmore biti družbeno odgovorna država. Naj dobre prakse posameznikov, podjetij in drugih organizacij, spodbudijo kar največ volje, sodelovanja in delovanja v smeri transparentnosti, ohranjanja zdravega gospodarskega in naravnega okolja ter odgovornih družbenih praks. Poštena in prijazna država, kakršno želimo zapustiti tudi prihodnjim generacijam, se začne z vsakim izmed nas. Tukaj in zdaj.

Ljubljana, junij 2019

Marjan Šarec Predsednik Vlade Republike Slovenije

3 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

ADDRESS Of THE PRIME MINISTER Of THE REPUBLIC Of SLOVENIA, MR. MARJAN ŠAREC, fOR THE PROCEEDINGS Of THE 14 th IRDO INTERNATIONAL CONfERENCE

Dear conference participants,

human being as a social being is distinguished by two characteristics: the uniqueness and the possibility of connecting. The first is the originality of each individual, that is, something that makes each of us special, valuable. Another feature is our ability – the power to connect, to cooperate and to be solidarity and responsibility to one another.

Social responsibility, which is an important building block of sustainable development, is most often associated with the actions and decisions of companies and organizations. But every one of us is the key to achieving social responsibility. The personal commitment of each individual to act in accordance with values such as honesty, credibility, transparency, respect for social norms and the right to be respectful of one’s neighbor, colleague, every individual, and to cultivate a careful attitude towards the environment and resources, and last but not least, of one's own health, is the foundation of social responsibility.

For what we do to others, we do to ourselves, is the thought that is more and more correct. The destruction of natural resources, greed reflected through economic crime, the exploitation of workers or corruption,, can lead only to the decay of society and the collapse of the state. For this reason and in light of the challenges of the future that we are facing, such as demographic change, technological development in the direction of automation, robotization and artificial intelligence, which will mark the future of work, the challenges of cyber security and climate change, social responsibility is even more significant. It is the commitment and will of people – of every individual, company, organization and politics – to act together for positive changes. It is therefore a driver of our sustainable development.

I believe that the 14th IRDO International Scientific and Business Conference will show that Slovenia is and can be a socially responsible state. Let the best practices of individuals, companies and other organizations encourage the will, cooperation and common action towards transparency, maintaining a healthy economic and natural environment and responsible social practices. A fair and friendly country, which we want to leave to our future generations, begins with each one of us. Here and now.

Ljubljana, June 2019

Marjan Šarec Prime Minister of the Republic of Slovenia

4 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

Welcome Address to the 14 th Irdo conference, 20 – 21 June 2019 In mArIbor, slovenIA, eu Maribor, 20 June 2019

Dear colleagues,

The main theme (file rouge) of the IRDO 2019 conference is to provide a broader insight in what researchers, educators and managers can and should do to embed the social responsibility in their activities. We will: • Discuss the methods to develop the concepts of social responsibility further to get in line with the state of art and the requisite holistic development in the social, ecological and business environments, setting special focus on reflexive behaviour, interdependence and creative cooperation. • Elaborate cases of socially responsible behaviour in companies, government and non-governmental organisations, or active citizenships. The aim is to give example on how to rethink standard processes from multiple perspectives and to integrate socially responsible behaviour. • Report on measurements, measuring methods and results, related to social responsibility that support planning, implementation and optimisation of socially responsible behaviour I had the privilege to read all contributions. I am very pleased, because - Authors covered very different viewpoints, insights and practices, - Your research reports are reaching beyond ISO 26000 and the IRDO's 35 books and proceedings we have authored with about 1.000 authors from around the world. This provides a crucial enrichment to me and other audiences of IRDO's work. We, members of the IRDO team, chose ISO 26000 by ISO, 2010, because it summarized a decade of work of very many co-authors and was passed on the global level soon after the global agreement that the crisis of 2008 is no short-lived financial crisis only. On the contrary, it is a global socio-economic crisis showing the approaching end of the neo-liberal abuse and ruining of the capitalistic version of the entrepreneurship, market and innovation based economy and society, aimed at realization of liberte, egalite, fraternite (freedom, equality, brotherhood) to replace feudalism. Thus, social responsibility is a concept aimed at finding a humankind's way out of this crucial crisis by preventing - One-sidedness – by exposing holism, i.e. systemic behavior, - Independence that is impossible in nature and economics – by exposing interdependence, i.e. systemic behavior, again, and - Irresponsibility – by exposing responsibility for influences over society, i.e. humans and nature, by systemic behavior, again, supported by the seven principles in ISO 26000 (accountability, transparency, ethical behavior, respect for stakeholders’ interests, rule of law, international norms, and human rights). By sharing your experiences, either theoretical or practical in nature, we will help finding the right path to socially responsible behaviour in business organisations and, most importantly, in people. That is why we invited authors and discussants, including scientific & other researchers, top consultants, other experts and experienced practitioners, joining this conference as attendees and/or as contributors of a paper. Young presenters participating in the educational processes are at IRDO Conferences always most welcome. Please do not hesitate to report about your work on different topics of our conference this or next year! Thus, we collected interesting information at one spot to apply it in research and practice we thank all contributors to IRDO 14, 2019, for all new knowledge. Looking forward to enjoy your company at the 14th IRDO conference in Maribor, Slovenia!

On behalf of Matjaž Mulej, Igor Perko, Anita Hrast, as Conference editors, and our less visible team members, sincerely yours, Matjaž Mulej, Ph. D., Ph. D., Prof. Emeritus, University of Maribor, Faculty of Economics and Business, and IRDO, Head of the IRDO Expert committee and Head of the IRDO Scientific-research centre board; President of the IRDO conference Program committee;

5 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

INTRODUCTION fOR THE IRDO CONfERENCE BOOK Of PAPERS

The University of Maribor is a higher education and scientific institution committed at all levels to the sustainable development of the society and environment. In the education of students, the research work and professional cooperation with the environment, we demonstrate our awareness of the importance of social responsibility. We want to contribute to the sustainable development of the society through social responsibility. The success of an organisation in terms of influencing the society and environment in which it operates is a key indicator of how we perceive our performance as a whole and our ability to continue to work effectively. This is due to the growing recognition of the need to ensure healthy ecosystems, social equality and good governance of organisations. Organisations, including higher education and research institutions, are also experiencing increasingly thorough controls by various stakeholders. Consequently, there is a widespread consensus that organisations must go beyond the requirements of financial reporting and complement these with comprehensive and reliable data on a range of environmental and social indicators.

The University of Maribor is committed to corporate social responsibility in the field of human resource management. In this respect, we are the recipients of the European Commission's HR Excellence and Research Award, and we are establishing a centre of honorary and retired professors of the University of Maribor in order to comprehensively cover the needs of various categories of employees, including retired professors. By doing so, we want to join the advanced initiatives in Western Europe that advocate an age- friendly university. At the same time, we are committed to the principles of green university, and we want to share our contribution to the local and global environment through our waste management, electricity consumption and research of environmental challenges.

At the University of Maribor, we support large-scale reforms at the global and European level that respond to the recent economic crisis and contemporary climate challenges. They aim to increase the accountability of economic operators and non-economic organisations, and to strengthen stakeholders' confidence. Consequently, we are of the opinion that these initiatives represent an exceptional opportunity for a holistic management of the relationship between people and the environment. The various crises we have witnessed – and are still witnessing – must therefore be used to establish firm foundations for ensuring socially more responsible organisations and individuals.

The University of Maribor is therefore very pleased that IRDO has been organising highly successful scientific conferences in this field for many years now, and that it is providing incentives for a more responsible and sustainable management of economic and non-economic organisations not only in Slovenia, but in the wider international environment. We are very proud that we can host the event at the university, and we extend a warm welcome to the organisers and speakers showing our hospitality and respect.

Maribor, June 2019

Prof. Dr. Janja Hojnik Vice-Rector for Quality, HR and Legal Affairs

6 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

KAZALO VSEBINE

1 Uvodni nagovor ...... 3

2 Program in odbori konference ...... 10

2.1 Program konference ...... 10 2.2 Prizorišča ...... 21 2.3 Programski odbor ...... 21 2.4 Organizacijski odbor ...... 22

3 Povzetki referatov predavateljev ...... 23

1. DAN / DAY 1

PLENARNA PREDAVANJA / PLENARY LECTURES Social and economic responsibilities towards a sustainable environment ...... 24 Making a socially responsible society ...... 25

VZPOREDNE SKUPINSKE RAZPRAVE / PARALLEL GROUP DISCUSSIONS

A1. Theoretical aspects of Social, Personal and Corporate SR Social responsibility in self-developing reflexive-active environments ...... 26 Collective intelligence technology in business processes of the organization ...... 27 The cybernetic model of reflection in the scientific and technical development of China: the social responsibility aspects ...... 28 Decision-making in a Fuzzy Environment: are the uncertainties coincidences or fuzzy constraints? ...... 29 Society 5.0: How to balances responsible economic advancement with the resolution of social problems? ....29 Reflexivity of the society, social responsibility and hygiene of culture ...... 30 Antecedents in the path forward Corporate Social Responsibility. Reflections about Information Asymmetry and Cognitive Distance ...... 31 Developing S. Beer's Ideas: Social Responsibility and Reflexion in Viable Systems Approach ...... 32

A2. Theoretical aspects of Social, Personal and Corporate SR Man in the world of complex systems: ecology of intelligence ...... 33 Convergent Social Responsibility as the Key to Corporate Strategic SuccessConvergent Social Responsibility ...... 34 Crowdfunding in science: towards socially responsible innovations ...... 34 The Book Introduction to the political economy of a socially responsible society as a socially responsible tool!? ...... 35 Creative cooperation methods are missing in ISO 26000 on social responsibility ...... 35 Social responsibility as a key indicator of the social and economic change ...... 36 Social responsibility as a factor of cultural and business divide in European countries ...... 36

7 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

The CSR dilemma ...... 37 Creative Cycle Theory as 'Lauc's Autopoiesis' for Social Responsibility of Society ...... 38 Building Counterterrorism Strategies for Intelligence Services: Early Warning Short Term Forecasting Model of Migrant Flow in Europe ...... 38 Socio-economic cybernetics: system and person mutual influence in the foreshortening of the phenomenon of social responsibility and building a self-developing creative society ...... 39

B. CSR applications Socially responsible entrepreneurship and the small family firm ...... 40 The capabilities approach and variety engineering: A case of social responsibility in a Colombian regional university ...... 41 Is AirBnb hosts’ socially responsible behaviour reflected by visitors? ...... 42 Horticultural Society Maribor as a socially responsible organization ...... 43 Empathy in centres for elderly – as a link to responsible behaviour ...... 43 Sustainability and Business Strategy: an investigation model ...... 44 The influence of cultural dimensions on Corporate Social Responsibility: Reflections about Italian firms ...... 45 Guidelines for the selection of the European Capitals of Social Economy and their Social Impact ...... 46 Fasting and it’s effects ...... 47 Employees’ perception about attitudes towards socially responsible behaviour – Evidences from practice ....48 Social responsibility in managing and communicating with floor owners and residents of multi-dwelling buildings ...... 49 The Systemic Constellations as a method for Career planning – on the way to personal responsibility ....50 Raising Awareness on (C)SR: 15 years of IRDO Institute activities ...... 51

2. DAN / DAY 2

PLENARNA PREDAVANJA / PLENARY LECTURES World Organisation of Systems and Cybernetics 18thCongress-WOSC2020 ...... 53

VZPOREDNE SKUPINSKE RAZPRAVE / PARALLEL GROUP DISCUSSIONS

C. Measurement tools and schemes for CSR Individual person and social responsibility ...... 54 Coaching as a communication management tool in the times of crisis in the responsible society ...... 54 Action Plan Proposal for promotion of corporate social responsibility of companies and research organizations in the Republic of Slovenia for the period 2019-2020 (CSR AP 2020) ...... 55 Measuring taxation with indicators that boost sustainable development in west Balkan region ...... 56 Introduction of a new certificate for companies that employ people with special needs ...... 56 Round table ŠIPK: Employment of young people from depriviliged social groups ...... 57 Jobs - a new opportunity for social responsibility? ...... 58 Measuring the impact of HORUS - Slovenian revard for Social responsibility with SROI method and proposals for improvements ...... 58

8 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

D. Education, youth and social responsibility Quantum listening to classical music in relation to (co) leadership: The expressive power of music art in raising awareness of social responsibility ...... 59 University and Community Partnerships a Social Responsibility for HEIs addressing Global Challenges ...... 60 Towards higher sustainability of University of Primorska ...... 60 Is technology supported learning aligned with social responsibility concepts? ...... 61 Education for sustainable development and social responsibility ...... 62 Raising Public Awareness about Water and Water Resource Importance in Slovenia as a Social Responsibility ...... 63 Social responsibility in practice: Presentation of Slovenia at the International Music Olympiad ...... 64 Young people making transition from school to the labour market ...... 65 Development of mindfulness among high school students as a component of socially responsible education ...... 66 International projects Europeans for Peace – looking back in cooperation for a better future ...... 66 Social Responsibility in Mathematics and Activities ...... 67 Netiquette for computer science lessons ...... 67 Presentation of professions through media classes ...... 68 Intercultural competence in teaching German ...... 68 Teens and nature ...... 69

4 Presentation of Conference Musicians ...... 70 5 Referati predavateljev so v celoti v E-zborniku ...... 72

6 Sklepi konference ...... 72

7 Organizatorji, sponzorji, sofinancerji ...... 73

8 Objave ...... 75

9 Zahvala ...... 83

9 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

2 PROGRAM KONfERENCE

2.1 CONfERENCE PROGRAMME

10 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

11 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

12 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

13 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

14 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

15 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

16 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

17 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

18 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

19 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

20 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

2.2 LOCATIONS - PRIZORIŠčA 14. IRDO konferenca poteka na rektoratu Univerze v Mariboru, Slomškov trg 15, Maribor

2.3 PROGRAM COMMITTEE – PROGRAMSKI ODBOR Predsedstvo programskega odbora: • Matjaž Mulej, Prof Emeritus, PhD, PhD, University of Maribor, Faculty of Economics and Business, Department of Entrepreneurship and Business Economics, and IRDO Institute for the Development of Social Responsibility, Maribor, Head of the IRDO Expert committee and Head of the IRDO Scientific-research centre board, President of the Program Committee, vice-pres - ident of IASCYS (International Academy for Systems and Cybernetic Sciences), • Zdravko Kačič, Prof, PhD, Rector, University of Maribor, • Zoran REN, Prof, PhD, Vice-Rector for Science and Research, University of Maribor, • Peter Glavič, Prof Emeritus, PhD, University of Maribor, Faculty of Chemical Engineering, Laboratory for Process Systems Engineering and Sustainable Development, head of Slovenian Technology Platform Sustainable Chemistry, Vice-President of the Program Committee, • Igor Perko, PhD., University of Maribor, Faculty of Economics and Business, Slovenia, Director- General of World Organisation of Systems and Cybernetics (WOSC), co-editor in Kybernetes • Janja Hojnik, Prof, PhD, Vice-Rector for Quality, Human Resources and Legal Affairs, University of Maribor, • Alfonso Reyes, Prof, PhD, Dean School of Engineering - Universidad de Los Andes, Bogota, Columbia, • Karl Müller, Prof, PhD, director of the Steinbeis Transfer Center, Vienna, and senior researcher at the University of Ljubljana, member of IASCYS (International Academy for Systems and Cybernetic Sciences), Vienna, Austria • Stuart Umpleby, Prof Emer, Ph. D. , President of IASCYS (International Academy for Systems and Cybernetic Sciences), George Washington University, Washington, D. C., USA • Vladimir Lepskiy, prof, Ph. D, Institute of Philosophy, Russian Academy of Sciences • Raul Espejo, prof, Ph. D, President of the World Organisation of Systems and Cybernetics (WOSC)and Director at Syncho Research • Rado Bohinc, Professor, PhD, Chair for Organizational and Human Resource Management and Development, Research Centre for Comparative Law, University of Ljubljana, Faculty of Social Sciences & Association Academy for Social Responsibility Ljubljana, • Urša Golob Podnar, Ph. D, Associate Professor, Chair of Marketing Communications and Public Relations, Centre for Marketing and Public Relations, University of Ljubljana, Faculty of Social Studies • Šime Ivanjko, Ph.D., Professor Emeritus, University of Maribor, Faculty of Law, and founder of the Institute for Insurance and Law in Maribor, Slovenia, • Vesna čančer, Prof. Ph. D., University of Maribor, Faculty of Economics and Business, Editor- in-chief of “Our economy” – Journal of Contemporary Issues in Economics and Business • Simona Šarotar Žižek, Assoc. Prof. Ph. D., University of Maribor, Faculty of Economics and Business, Department of General Management and Organization • Ana Vovk Korže, Prof. Ph. D., Ph. D., University of Maribor, Faculty of Arts, Head of the International Centre for Eco-remediations, • Tjaša Štrukelj, Assist. Prof. Ph. D., University of Maribor, Faculty of Economics and Business, Department of Strategic Management and Company Policy, Head of the Project ‘Faculty of Economics and Business and Social Responsibility’ • Živko Bergant, Assist. Prof. Ph. D., College of Accountancy, Ljubljana, • Teodora Ivanuša, Assoc. Prof. Ph.D., Ph.D., Faculty of Organizational Sciences, University of Maribor, Slovenia, president of Slovenian Society for System Research, • Anita Hrast, M.Sc., IRDO Institute for the Development of Social Responsibility, • Zhanna Belyaeva, Assoc. Prof. Ph. D., Prof. of Social Responsibility, Graduate School of Economics and Management, Head of Research Centre for Global Social Responsibility Excellence, Ural Federal University named for Boris Jelcin, Yekaterinburg, and EMBRI Country Director, Russia, • Pierre Bricage, Prof Ph. D., International Academy for Systems and Cybernetic Sciences (IAS - CYS) and University of Pau, France, • Alberto Canen, Prof Emer. Ph. D., Federal University, Rio de Janeiro, Brazil,

21 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

• Helmut Loeckenhoff, Ph. D., Independent researcher, Backnang, Germany, • Monty Lynn, Prof. Ph. D., Professor of Management, Abilene Christian University, Abilene, TX, USA, • Gerald Steiner, Assoc. Prof. Ph. D., Prof. of Systemic and Sustainability Management, Donau University, Krems, Austria, and Harvard University, Boston, MA, USA, • Jože Gričar, Ph. D., Professor Emeritus of the University of Maribor, Slovenia,

2.4 ORGANIZING COMMITTEE - ORGANIZACIJSKI ODBOR • Anita Hrast, M.Sc., Head of IRDO Institute for the Development of Social Responsibility and Head of Organizing Committee, • Matjaž Mulej, Prof Emeritus, PhD, PhD, University of Maribor, Faculty of Economics and Business, Department of Entrepreneurship and Business Economics, and IRDO Institute for the Development of Social Responsibility, Maribor, Head of the IRDO Expert committee and Head of the IRDO Scientific-research centre board, President of the Program Committee, vice-pres - ident of IASCYS (International Academy for Systems and Cybernetic Sciences) • Igor Perko, PhD., University of Maribor, Faculty of Economics and Business, Slovenia, Director- General of World Organisation of Systems and Cybernetics (WOSC), co-editor in Kybernetes • Iztok Slatinek, Department of quality and sustainable development, University of Maribor, Vice-Head of Organizing Committee, • Joanna Bertoncelj, Department of quality and sustainable development, University of Maribor, • Tomaž Bole, Managing Director of Gallus. J. Carniolus Institute; General Secretary of Gallus Foundation; • Nomi Hrast, student and volunteer at IRDO Institute for the Development of Social Responsibility. • Gašper Cvetič, IRDO Institute for the Development of Social Responsibility, • Kaja Bračič, student and volunteer at IRDO Institute for the Development of Social Responsibility.

22 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

3 POVZETKI REfERATOV PREDAVATELJEV

Plenarna predavanja, 1. dan

Plenary lectures, 1 st day

23 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

SOCIAL AND ECONOMIC RESPONSIBILITIES TOwARDS A SUSTAINABLE ENVIRONMENT

Prof. raul espejo Syncho Research and World Organisation of Systems and Cybernetics IASCYS Academician

Abstract In the age of the Anthropocene we are deeply concerned about climate change, but beyond this most dramatic negative impact of our activities, we are concerned with the consequences of multiple other human activities, such as pesticides affecting food chains, antibiotics reducing the quality of the water in our rivers, unequal economic and social developments and many more. This contribution is focused on our social, economic and environmental responsibilities to deal with the Sustainable Development Goals proposed by the United Nations Development Programme in January, 2016. Socio-economic growth has come at a cost to our people and planet —and we have reached a tipping point where it may not be sustainable any longer. The UN Sustainable Development Goals (SDGs) promise action on 17 critical social and environmental issues — from ending poverty and homelessness to protecting life below water, to responsible production and consumption and others— by 2030. They were proposed to replace the Millennium Development Goals, with one of the biggest differences being the greater role enterprises and individuals have to play. While most leaders have signed on to tackle the SDGs, governments can’t achieve them alone. So the 17th goal is a call for partnerships between organisational systems and citizens to work towards solving collectively the world’s biggest issues. Improvements in the most significant sustainable development goals are necessary to increase social, economic and environmental stability and more significantly to increase the chances of a viable world, with capacity to respond to environmental threats and to make our world safer for us and our children. Sustainability requires that our actions, whether as individuals, communities, enterprises, government agencies and others do not demand resources beyond the carrying capacity of their environments and on the hand that their externalities do not overload this capacity. These are homeostatic loops between organisational systems and their environments that are necessary to maintain stable relationships. Often when dealing with socio-economic problems a systems approach is focused on studying parts and their interrelations. System dynamics is one such approach for this purpose. My purpose in this conversation is extending systems thinking into an operational discussion beyond a conceptual discussion. This is a methodological challenge, aimed at embodying what may appear as clear conceptual interdependencies into constrained interactions in the operational domains of the actors, from individuals to communities, enterprises to institutions in general from the local to the global. This is what I refer as a cybernetic (Viplan) methodology, focused on communications and regulation. Which are the organisational structures required to transform SDGs into resources and relationships that provide for each of the actors carrying capacity in their environments, or in other words, how is it possible to coordinate SDGs for individuals and organisations to support their viability in healthy environments.

24 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

MAKING A SOCIALLY RESPONSIBLE SOCIETY KEYNOTE

Prof. emer., dr., dr., matjaž mulej UM EPF, IRDO, and IASCSY

Abstract Social responsibility (SR) is a non-technological socio-economic innovation process. The global community finds SR unavoidable in documents passed by United Nations Organization (by UN Global Compact etc.), International Standards Organization (by ISO 26000, in 2010). European Union supports SR in several documents directly and indirectly and suggests EU member states to make their strategies for promotion of SR. The response, e.g. in Slovenia seems to be poor or unclear, at least, and it seems to depend on political will of enterprise owners and managers as well as politicians and their officials. To me, trained as development economists, systems scientist and innovation promoter, SR is the above named process, rather than a matter of charity, but a socio-economic development phase to replace the current neo-liberal destruction of capitalism. The three basic concepts with which capitalism replaced feudalism, were clearly expressed by the French revolution: freedom, equality, brotherhood. The rather prevailing entrepreneurial spirit provided power to persons forgetting about these three concepts and generating a society, which abuses the vast majority of humankind in different way rather than less than the previous socio-economic development phases under the names of slavery and feudalism used to. Both of them were sent to history due to inefficiency in term of satisfying the human needs. The neoliberal capitalism faces the same inefficiency due to its one-sided abuse of natural resources, of humans outside the very tiny percentage of the rich ones, destruction of human standard of living by having potential investment capital idle in the so called tax heavens, and several further forms of leaving freedom, equality, brotherhood aside rather than in the center of care and effort. SR was introduced as the new alternative. But it does not have time to become the prevailing global reality, the youngsters are telling the adults in Spring 2019 on a global basis with full right. In 2006-2019, 2013, 2014, 2016 and 2019 we asked the same with our conferences, books and visiting editorships (in 3 global journals on systems theory and cybernetics), including about 30 books, article collections and proceedings with contributions of about 1.000 authors (including several ten authors contributing this time). The common denominator might be best expressed by our book titles Social responsibility beyond neoliberalism and charity, and Stop hating your children and grandchildren, and help us make a socially responsible society. Practice responsibility for your influences on humans and nature, i.e. society, interdependence, and holistic approach by practicing your accountability, transparency, ethical behavior, respect for interests of stakeholders, for the rule of law, for international norms, and for human rights. This means systemic behavior, applying systems theory and systems thinking in practice. In this framework I am addressing the process of making the socially responsible society. My talk presents briefly in English what I wrote in Slovene in the 5th chapter of our book on INTRODUCTION INTO THE POLITICAL ECONOMY OF A SOCIALLY RESPONSIBLE SOCIETY (2019, published by Kulturni center Maribor, based on a project by IRDO and part of a project by University of Maribor, Faculty of Economics and Business, with no sponsors).

Key words: socially responsible society, systemic behavior, IRDO, capitalism

25 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

VZPOREDNE SKUPINSKE RAZPRAVE PArAllel grouP dIscussIons

group A1: theoretical aspects of social, Personal and corporate sr

SOCIAL RESPONSIBILITY IN SELf-DEVELOPING REfLExIVE-ACTIVE ENVIRONMENTS d.sc. in Psychology, vladimir lepskiy Institute of Philosophy of the Russian Academy of Sciences Sector of interdisciplinary problems of scientific and technological development Address 12/1 Goncharnaya Str., Moscow, 109240, Russian Federation E-mail [email protected] and www Address https://eng.iph.ras.ru/lepsky.htm

Abstract The negative stratification trends of the poor and the rich, environmental pollution and the destruction of the biosphere, uncontrolled migration processes, the level of terrorism, and etc. have been growing in recent years in the world community. First of all, the strengthening of the negative trends is associated with the falling level of social responsibility of power elites. To increase the social responsibility of power elites, the organization of distributed social responsibility for control and development processes is necessary. To solve this problem, we have developed a methodology of self-developing reflexive-active environments, which is based on the modern view of the philosophy of science. This methodology sets the foundation for the formation of third-order cybernetics. The paper addresses the issue of creating the model of self-developing reflexive-active environments, including: basic values, ontologies, principles, subject-oriented models. It helps people increase the level of social responsibility of all participants in control and development processes in social systems. The proposed approach allows to ensure the inclusion of society in control and development, from strategic goal-setting to control of established activities (participatory methods). In fact, social responsibility becomes distributed across the system of observers-actors, which should increase social responsibility at all levels of control. The ideas of the paper are original and can find application in the improvement of the control of various social systems.

Keywords: social responsibility, post-non-classical scientific rationality, third-order cybernetics, self-developing reflexive-active environments.

26 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

COLLECTIVE INTELLIGENCE TECHNOLOGY IN BUSINESS PROCESSES Of THE ORGANIZATION Phd, boris slavin Financial University under the Government of RF Faculty of Applied Mathematics and Information Technology Scherbakovskaya, 38, Moscow, Russia, 105187 [email protected], www.fa.ru Alexander slavin Russian State Social University Faculty of communication management Wilhelm Pieck str., 4, p. 3, Moscow, Russia, 129226 [email protected], www. rgsu.net

Abstract The purpose of this work is to describe the possibility of using the process approach in the conditions of creative activity of employees. The problem relates to the fact that the time for solving creative problems is not defined, and therefore the description of processes, following each other, becomes meaningless. It is shown on several models that it is possible to achieve reduction of uncertainty in the solution of creative tasks if in their decision one involves groups of employees. Employees should differ not only in knowledge, but also in ability to analyse or create. It is the combination of people with different competencies that leads to the effect of synergy. It was shown that the division of tasks by competencies allows for reducing effectively the time of their solution. In addition, it is shown that the Association of specialists with creative and analytical skills can reduce the time to solve problems in due time, and the uncertainty of the completion time will be small. A similar effect is observed when at the final stage of solving a problem an employee with creative abilities helps to finish task. Thus, collective activity and competence-based approach should become additional dimensions in the description of processes, and collective intelligence technologies should become part of business process management systems. Likely, the use of collective intelligence technologies will be in demand soon in the development of knowledge management systems. However, there is still a long way to go in implementing collective intelligence technologies in practice. It might need more attention to social responsibility, to succeed.

Keywords: collective intelligence, business processes, synergy, knowledge management, competency, social responsibility.

27 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

THE CYBERNETIC MODEL Of REfLECTION IN THE SCIENTIfIC AND TECHNICAL DEVELOPMENT Of CHINA: THE SOCIAL RESPONSIBILITY ASPECTS denis Zhurenkov Institute of Philosophy of the Russian Academy of Sciences Department of Interdisciplinary Problems of Scientific and Technological Development Goncharnaja str., 12/1, Moscow, Russian Federation, 109240 [email protected], www.iphras.ru Yelena trushkova Strategical & Tactical Tech., LLC Managing Partner Prospekt Mira, 131, 1/III/2/4, Moscow, Russian Federation, 129226 [email protected], www.stt-consulting.ru Igor lobanov V. A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences Profsoyuznaya str., 65, Moscow, Russia Federation, 117997 Laboratory of Integration Systems [email protected], www.ipu.ru

Abstract The article focuses on the problem of reflexivity in the scientific and technical development of China and related aspects of social responsibility. The purpose of the article is to research the general and particular cybernetic models of the experience of scientific and technical development of China, with due consideration of the factors of social responsibility. The research concept is based on the typology of traditional and technogenic culture and the stages of science-based rationality: classical, non-classical, post-non-classical. The methodology is determined by synergetics and hermeneutics. System analysis, information theory, structural and functional approach, modelling are used in solving the problem. The conclusion of the study is the definition of the structural and functional archetype of Tao as a General cybernetic model of the experience of scientific and technical Chinese development. The originality of this research is the description according to the General cybernetic model Tao of particular cybernetic models (totem, discrete and translation). The value of the study is the determination of the external and internal forms of experience of scientific and technological development of China. The practical consequences of the revealed General and particular cybernetic models are the effectiveness of artificial intelligence, bionics, nanotechnology, new reproductive technologies developed in modern China. The social consequences of cybernetic models are caused by the problem of spirituality. Environmental impacts are interlinked with bioethics. Research limitations are due to the meaning of Tao. Social responsibility is the search for the positive meaning of co-existence.

Keywords: Chinese civilization, post-non-classical rationality, Tao cybernetics, social responsibility.

28 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

DECISION-MAKING IN A fUZZY ENVIRONMENT: ARE THE UNCERTAINTIES COINCIDENCES OR fUZZY CONSTRAINTS? full Prof. teodora Ivanuša, dvm., m.sc., Phd., Phd.; University of Maribor, Faculty of Organizational Sciences, Kidričeva 55/a, 4000 Kranj, Slovenia. [email protected]

Abstract Decision-making in a fuzzy environment requires an absolute capability of systemic thinking and holism, including: the whole (system), parts (systematic), interdependencies and sense for realism i.e. requisitely holistic simplification to avoid the reckless routine. Such action should result in immediate qualification for multistage decision processes, prompt adjustment, requisitely holistic choice of alternatives for holistic operating and course of action = better preventive than curative. Equalization of coincidences and fuzzy constrains leads (inevitably) to irregularities and inexactness in the decision-making processes. In addition, we will try to ground the assumption that the uncertainties are neither the unpredictable/uncontrollable coincidences nor fuzzy constrains, but simply the consequence of non- systematic, non-systemic approach to markedly complex process of decision making along with absence of inter- and multi-disciplinary approach, ignorance/arrogance = dangerous oversights = unacquaintance. Arguably, absolute perfection is out of reach (inevitable existence of some uncertainties and nescience) and will always remain such.

Key words: decision making, fuzzy, uncertainties versus coincidences, uncertainties versus fuzzy constrains, unacquaintance

------

SOCIETY 5.0: HOw TO BALANCES RESPONSIBLE ECONOMIC ADVANCEMENT wITH THE RESOLUTION Of SOCIAL PROBLEMS? Ph.d., vojko Potocan University of Maribor, Faculty of Economics and Business Razlagova 14, Maribor, Slovenia E-mail: [email protected] Ph.d., giap binh nga Hanoi National University of Education Số 136 Xuân Thủy, Dịch Vọng Hậu, Cầu Giấy, Hà Nội 123106, Vietnam E-mail: [email protected] Ph.d., Ph.d., matjaz mulej University of Maribor, Faculty of Economics and Business Razlagova 14, Maribor, Slovenia E-mail: [email protected]

Abstract The promising vision of Society 5.0 gained large attention among academics and practitioners since it was launched by the Keidanren (Japan Business Federation) in 2016. Society 5.0 followed previous visions of responsible society – like responsible society and innovative society, and upgrade them with ideas about use of new technologies for humans’ development, necessary harmonization of technological and social development and focusing on solving social problems in local environments. While importance of new technologies is in forefront of several development visions, Society 5.0 shifts its attention on concepts of Industry 4.0 and Industry 5.0 as solutions for development of Information society which can enable connection of people, things, humans’ subjects, and technologies in advanced cyberspace environment. From the social viewpoint, Industry 5.0 tries to enable responsible economic development through achievement of Sustainable Development Goals established by the United Nations. In addition, this vision puts in center of attention a stream of social problems and possibilities for their solutions through new technologies, economic initiatives and responsible behavior. In practice, application of promising advantages of Society 5.0 is still limited, primarily by un-developed preconditions, knowledge and especially by deficiency of social innovations and innovativeness in societies around the world.

Keywords: Society 5.0, Industry 4.0, economic development, social problems, innovativeness. 29 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

REfLExIVITY Of THE SOCIETY, SOCIAL RESPONSIBILITY AND HYGIENE Of CULTURE dr. dmitry reut Bauman Moscow State Technical University (BMSTU) Department of economy and organization of production 105005, Russian Federation, Moscow, 2-nd Baumanskaya street, 5. National Research Nuclear University (NRNU) MEPHI Strategic Planning and Management Methodology Department 115409, Russian Federation, Moscow, Kashirskoe shosse, 31. Moscow State Pedagogical University (MSPU) 119991, Russian Federation, Moscow, M. Pirogovskaya Str., 1/1. [email protected], [email protected]

Abstract In the 1980s the new stage of European development began. Total fertility rate of the main nations of the developed European countries fell below a homeostatic limit 2.17 and continues to decrease. If the trend remains, disappearance of the European culture owing to extinction of its carriers is inevitable. Total fertility rate of the peoples of traditional cultures surrounding Europe is much higher. Ways of preservation of the European civilization and cultural community are discussed in this paper. The following tools are used: 1) concept of large-scale systems; 2) concept of hygiene of culture; 3) concept of cultural unit; 4) concept of cybernetics of the third order. The concept of methodology of cultural unit steady reproduction is the result of this work. It is the instrument of transformation of the current situation with the purpose of preservation of the European civilization and cultural community. It lies in line with the concept of cybernetics of high orders, but concerns first of all the structural organization of a global large-scale system. The world is in a bifurcation point. If business as cultural unit realizes itself to be the driver of the European culture, then social responsibility transforms it in the direction of impact investing subordinated first of all not to receiving profit, but following the imperative "not to allow the world to destroy itself". Otherwise business finally globalizes, loses reflexivity, becomes a structural analog of cancer tumor and sacrifices Europe in a pursuit of profit for the sake of profit.

Keywords: large-scale system, cultural unit, sustainable reproduction, procreation, strategy, methodology.

30 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

ANTECEDENTS IN THE PATH fORwARD TO CORPORATE SOCIAL RESPONSIBILITY. REfLECTIONS ABOUT INfORMATION ASYMMETRY AND COGNITIVE DISTANCE Ph.d., francesco caputo University of Salerno Department of Pharmacy Via Giovanni Paolo II, 132 - 84084 Fisciano (SA) - Italy [email protected]

Abstract The Corporate Social Responsibility (CSR) is commonly recognized as a multidimensional domain interested in the challenges related to corporate governance and management within the conceptual umbrella of sustainability. Managerial and organizational literature provided several contributions about the advantages for companies related to CSR and defined several instruments for measuring and managing its impact on companies’ performance. Anyway, the large part of contributions interested in CSR is strongly focused on its implications, on the need for enforcing instruments and models for CSR, and on the market perceptions about companies’ CSR strategies. In few words, CSR studies seem to be only interested in the latter part of the value chain. On the other hand, low attention is paid to the elements and conditions able to promote, stimulate, and encourage companies’ CSR strategies. With the aim to enlarge the ongoing debate about CSR, the paper aims at investigating cognitive and information flows able to influence companies’ approaches and market expectations related to CSR. Through a literature review, the research streams about Information Asymmetry and Cognitive Distance are analysed and possible key points are emphasized as drivers on which policy makers, researchers, and practitioners should act for building a suitable, shared, and long-term oriented path for CSR.

Keywords: Corporate Social Responsibility, Sustainability, Information Asymmetry, Cognitive Distance, Antecedents, Systems studies.

31 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

DEVELOPING S. BEER'S IDEAS: SOCIAL RESPONSIBILITY AND REfLExION IN VIABLE SYSTEMS APPROACH doctor of science (Psychology), vladimir lepskiy Institute of Philosophy Russian Academy of Sciences The Russian Centre of Interdisciplinary Research of Reflexive Processes and Control 12/1 Goncharnaya str., Moscow 109240, Russian Federation E-mail: [email protected], https://eng.iph.ras.ru Phd (Philosophy), viacheslav maracha The Russian Presidential Academy of National Economy and Public Administration Research Centre for Public Policy and Public Administration 82/1 Vernadskogo prospect, Moscow 119571, Russian Federation E-mail: [email protected], https://www.ranepa.ru/eng

Abstract In this paper we try to develop S. Beer's ideas for the case of polysubject socio-cultural systems and enrich cybernetics by the concepts of social responsibility and reflexion. We consider this way of thinking as the kind of Viable Systems Approach (VSA). In order to generalize VSA for this case we use the following logic. 1. Both N. Wiener’s concept of feedback and S. Beer's VSM (based on it) are constructed within Hard Systems Thinking framework and assumes technical-cybernetic approach to governing (Control & Administration). So we refer VSM to the 1st column of M. Jackson’s SOSM grid. 2. Within this “vertical” model the hierarchical relations are considered as including bilateral (“direct” and “return”) communications (or cyber-systemic conversations – R. Espejo). 3. The “horizontal” (e.g. contractual, informal etc.) relations are also considered as including impacts and feedbacks based on bilateral communications. 4. Both “vertical”/hierarchical, and the “horizontal” relations with bilateral communications include application of joint decision making based on communicative methods. So our instruments should be shifted to Team Syntegrity and similar methodologies which refer to the 3rd column of M. Jackson’s SOSM grid (it corresponds with “third-order cybernetics”). 5. In the case of polysubject socio-cultural systems social responsibility is always responsibility for the Whole in condition of a few decision-making actors. In order to be responsible they should be reflexive. It allows them to co-ordinate their purposes and actions. Hence, we obtain polysubject reflexive-active environment.

Keywords: social responsibility, reflexion, Viable Systems Approach (VSA), polysubject socio-cultural systems, “direct” and “return” communications, third-order cybernetics.

32 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

group A2: theoretical aspects of social, Personal and corporate sr

MAN IN THE wORLD Of COMPLEx SYSTEMS: ECOLOGY Of INTELLIGENCE dr. elena nikitina MIREA - Russian Technological University Department of Humanities and Social Sciences Vernadskogo pr. 78, Moscow 119465, Russian Federation [email protected]

Abstract The sustainable development of modern societies from the information society to knowledge societies (UNESCO 2005) involves the creation of information and communication infrastructure that ensures the production, transfer and functioning of knowledge in accordance with the needs of society. In these conditions, the problem of development and evolution of intelligence (intellect, mind) in the new information and communication environment, the problem of ecology of intelligence, and the problem of social responsibility of developers of intelligent information systems (see: The Journal of Intelligent Information Systems) becomes urgent and acute. Methodologically, it is possible to solve this group of problems on the basis of third order cybernetics (Lepskiy, 2018), according to which modern society can be represented as a set of complex self-developing systems. This type of systems can be represented as poly-subject (multi-subject), self-developing reflexive-active environment. If using third order cybernetics to study the problems of ecology of intelligence and giving recommendations for developers of artificial intelligence (AI) apps, it is possible to introduce the level of reflection to the study of these complex systems. It is at this level that the philosophical and methodological concepts of intelligence can be linked with the methodology of interdisciplinary research of AI and the practical level of the use of intelligent information systems. The study provides a comparative analysis of the basic definitions of intelligence in philosophy, psychology, artificial intelligence studies. The paper discussed the question whether the Turing test can serve as a universal criterion of intelligence of all objects included in complex information technology systems. The author analyzes the levels of social responsibility of developers of complex intellectual systems used in various human activities.

Keywords: complex systems, information technologies, control, third-order cybernetics, reflection, intelligence, social responsibility

33 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

CONVERGENT SOCIAL RESPONSIBILITY AS THE KEY TO CORPORATE STRATEGIC SUCCESS Prof. Alexander raikov Institute of Philosophy of Russian Academy of Sciences V. A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences 65 Profsoyuznaya street, Moscow 117997, Russia [email protected] and https://www.ipu.ru/en/contacts

Abstract The paper addresses the issue of increasing corporate social responsibility (CSR) through the prism of strategic management and motivation, applying the author’s special convergent approach that ensures the integrity, purposefulness and sustainability of strategic development. Many progressive companies have ambitions and goals. But these goals do not appeal to everyone, if individuals cannot see themselves in them. A person’s feeling of responsibility depends on the person, as well as whether he or she feels that his or her responsibilities help to achieve not only his or her own goals but the goals of the team and the company, and the goals have a social direction that gives him or her an emotional lift, a feeling of a tremendous power and/or a surge of enthusiasm and creativity. By creating such conditions, the special convergent approach and strong artificial intelligence (AI) technologies for supporting collective strategic planning can help to immerse everyone in the company in a special, reflexive-active, informational environment that ensures that high-level employees are motivated to be socially responsible. However, the strategic situations associated with social responsibility management cannot be described in a clear, logical and formalised way, and a computer model cannot be created using the traditional approach of representing situations in metric space. The strategic situation can, however, be represented by non- formalised cognitive factors and their interference, using a cognitive modelling method. If every person in every team feels a connection between their actions and the dynamic cognitive model’s factors, they begin to understand their usefulness to the team, the company and themselves. Accordingly, this raises the level of CSR. The approach was applied in a real-life situation to create a corporately responsible atmosphere.

Keywords: artificial intelligence, cognitive modelling, convergent approach, inverse problem solving, social responsibility, strategic planning.

------

CROwDfUNDING IN SCIENCE: TOwARDS SOCIALLY RESPONSIBLE INNOVATIONS Anton savelyev Institute of Philosophy of the Russian Academy of Sciences Sector of interdisciplinary problems of scientific and technological development 12/1 Goncharnaya Str., Moscow, 109240, Russian Federation [email protected]

Abstract Researchers nowadays face complex challenges to obtain adequate funding while at the same time preserving their academic, political and institutional freedom. The concept of “crowdfunding” is a response to these challenges. Crowdfunding is a new internet-based method of fundraising in which individuals solicit contributions for projects on specialized crowdfunding platforms. This paper explores crowdfunding for science in a broader context of organizational cybernetics, based on the analysis of the current landscape of independent fundraising in Russia. The author of this paper argues that crowdfunding for science can be viewed not merely as a tool to support independent research projects, but as a mechanism to mobilize academics and society members as agents for change within new innovative environments.

Keywords: Crowdfunding in science, social responsibility, innovations, reflexive systems and interactions, organizational cybernetics, self-developing and self-organizing environments.

34 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

THE BOOK INTRODUCTION TO THE POLITICAL ECONOMY Of A SOCIALLY RESPONSIBLE SOCIETY AS A SOCIALLY RESPONSIBLE TOOL!? emer. Prof., dr., dr. matjaz mulej, UM EPF and IRDO Maribor [email protected] borut Ambrožič Student of social gerontology doctoral study, ECM Maribor, Slovenia [email protected]

Abstract Like any other book, this book is a source of information trying to influence its readers. It must meet, first, the syntactic criterion (e.g. by putting letters into words, words into sentences, sentences into paragraphs, etc.), second, the semantic criterion (e.g. by incorporation of sense-making content into the written text), and third, the pragmatic criterion (e.g. attain influence over the receiver), to become an information, after being data, first, and then message. Whether a book becomes a socially responsible one or not, depends on the type of influence attained by authors over their audience: it can enlarge or diminish or leave intact the readers’ knowledge and values as components of readers’ subjective starting points of their process of defining and realizing their objectives in a socially responsible or irresponsible manner. Authors of the book under discussion here hope to enlarge socially responsible behavior of individuals, of their organizations of any type, and of the society at large.

Key words: social responsibility, book as a tool, socially responsible society, information

------

CREATIVE COOPERATION METHODS ARE MISSING IN ISO 26000 ON SOCIAL RESPONSIBILITY dr. dr. matjaz mulej, emeritus Professor, retired from the University of Maribor, and Head of Research at IRDO - Institute for the Development of Social Responsibility [email protected] and nastja mulej, b.sc. econ., b.sc. soc., m.s. com. Nastja Mulej, Poslovno svetovanje, s.p. [email protected]

Abstract ISO 26000 on Social Responsibility faces difficulties seeking to make people accept responsibility for impacts on society and nature, compliance with and ethics of interdependence, and efforts for a holistic approach. Among others, the ISO 26000 does not include creative collaboration methods. Among these, we select here the '6 Thinking Hats' by de Bono and ‘USOMID’ by Mulej et al., which have been successfully used for four decades. Prerequisites for the success of their use include the notions that group members as potential creative coworkers are willing and able to (1) listen to and take account of, rather than withstanding, each other, since differences make them complementary, (2) generate many ideas, which 'lateral thinking' enables by searching for unused routes, instead of routine of well-established paths and the logic of old experiences in new situations, (3) consider ideas from all essential aspects, enabled by the use of '6 Thinking Hats', each of which all group members use simultaneously as phases, (4) develop the chosen idea as an invention to potential innovation, then to innovation and then to regular practice of many, which is enabled by use of 'USOMID'. Such a way changes the group into a team that creates synergies that are not sums, but new qualities that give meaning to the effort for a holistic approach at the level of synergy of all essential and only essential aspects of treatment. This results from the interdependence of group members, aspects and partial insights networked in synergy. It is thus easier to assess possible consequences in advance and to assume social responsibility as one's responsibility for one's effects on people and nature. Of course, even the treatment covering all said preconditions cannot give exclusively positive consequences, since a 100% holistic approach is not feasible.

Key words: social responsibility, ISO 26000, ‘6 Thinking Hats’, ‘USOMID’

35 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

SOCIAL RESPONSIBILITY AS A KEY INDICATOR Of THE SOCIAL AND ECONOMIC CHANGE Prof. dr. tatiana A. medvedeva, Siberian State University of Transport, Novosibirsk, Russia [email protected] Prof. emer. dr., dr., matjaž mulej, University of Maribor, Maribor, Slovenia, And IRDO Institute for the Development of Social Responsibility [email protected]

Abstract No nations can live isolated any longer nor can they be competitive, if their human capacities remain underused, as a consequence of the outdated, but surviving authoritarian, repressive style of management. The empirical data about Russia, e.g., are showing critical differences between organizations with the heritage of the tsarist and soviet culture, and the younger ones, such as informatics, in which social responsibility is more practiced. The next step should be a socially responsible society. A look at the press on currently visible global practice is hiding the socially responsible practices more than the bad ones, making such a society seem to be a utopia. But many utopias became innovations and prevailing practices, including the prevailing social orders, in history.

Key words: social responsibility, social and economic change, socially responsible society, social order, utopia, Russia

------

SOCIAL RESPONSIBILITY AS A fACTOR Of CULTURAL AND BUSINESS DIVIDE IN EUROPEAN COUNTRIES dr. magda Zupančič Ministry of Labour, Family, Social Affairs and Equal Opportunities, European Coordination Unit & IRDO member Štukljeva 44, SI -1000 Ljubljana [email protected]

Abstract Social responsibility is determined by the culture, values and by the maturity of the business environment in each country. Despite many harmonised business rules across Europe, social responsibility agenda remains to a certain extent still a factor of a determination or a good will. Globalisation and intensive international cooperation will further increase the transparency of socially responsible behaviour within companies. The increasing and pronounced role of the social responsibility in financial reports will push companies to act more socially responsibly to be accepted in the global context and by wider population, by clients or by target groups. Social responsibility should become an integral part of the business conduct. Good practices from the European Union show positive business outcomes and better reputation by implementing the social responsibility to achieve trust and loyalty. How to approach the existing cultural and business divide in companies and within countries? How to persuade the business world about the long-term advantages of the socially responsible behaviour? Weak understanding of reasons to implement the social responsibility in some companies and in some countries may hinder the acceptance of the improved management by implementing the social responsible component into the business conduct. The article aims to explain the reasons for existing gaps in the social responsibility implementation among countries and industries and aims to find answers why some countries perform better than the others. Finally, the article tries to explain the diverse public acceptance and tolerance as regards the social responsibility realisation.

Key words: social responsibility, business, cultural divide, development, values

36 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

THE CSR DILEMMA full Professor, sergio barile Sapienza University of Rome Department of Management Piazzale Aldo Moro, 5 [email protected] full Professor, claudio nigro University of Foggia Department of Economics Via Antonio Gramsci, 89 [email protected] Assistant Professor, enrica Iannuzzi1 University of Foggia Department of Economics Via Antonio Gramsci, 89 [email protected] Phd, silvia cosimato University of Salerno Department of Management Piazzale Aldo Moro, 5 [email protected]

Abstract This work aims to explore Corporate Social Responsibility (CSR) as a social phenomenon at the crossroad between the ‘ethical and moral judgment on’ and the ‘economic rationality of’ those who experience it. After a preliminary brief review of the literature on CSR, the paper seeks to identify new cognitive constructs that enrich the discussion on the theme by adopting the neo-micro-institutionalist approach. The theoretical approach, beyond the traditional representation of CSR (voluntariness or utility, programs effectiveness or business performance), identifies some specific conceptual categories, focusing on the driver of social legitimacy that moves economic operators to improving their market prospects in competitive settings. In particular, in the neo- institutionalist perspective, the pursuit of legitimacy is, probably, the most important dimension explaining the strength and speed with which the values and expectations of the socio-economic context are reflected in the practices and value systems of the organizations. Within a pro-tempore binding institutional framework, the organizations could respond to the institutional pressures by adopting: isomorphic conducts, as strategic behaviors aligned to codified rules, norms or laws; decoupling processes, as creation and maintenance of gaps between formal policies and actual organizational practices. In this perspective, CSR practices could be well qualified as an ‘institutionalized myth’ and, then, for economic operators as a prerequisite to gain legitimacy and power with respect to the symbolic (set of values) and normative institutional frameworks (set of mandatory rules).

Keywords: CSR, neo-micro-institutionalism, legitimacy, isomorphism, decoupling.

37 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

CREATIVE CYCLE THEORY AS 'LAUC'S AUTOPOIESIS' fOR SOCIAL RESPONSIBILITY Of SOCIETY Assist. Prof. tanja balažic Peček, Ph.d. Institute of Autopoietic Organization - IAO, Research and Revitalization Human Community 1353 Borovnica, Slovenia [email protected] and www.iao.si

Abstract However, the only true freedom is the freedom based on Morality. Without ethics there is no real freedom, only an illusion of Freedom. Without ethics there is no creativity, only an imitation of Creativity. (Emeritus Prof. Dr. Sc. Ante Lauc) Today humankind is in a deep crisis and disharmony of Life without the power of Love. In this era, we are 'enjoying' the dominator paradigm as 'dominator culture'. These are the reasons for unhappy people, non-ethical economy, as well as the climate change and wars, taking place on the planet Earth. Most people are not on the way to self- realization yet. Lauc had a very optimistic Shared Vision about a creative society as a solution for the failing economic situation in the world. Finishing the cycle of a cycle is the Natural law of self-production within the Autopoiesis phenomenon. With action research self-realized people create constant evolution as creative work inside the cycle theory as 'Lauc's Autopoiesis'. His lifelong mission was to achieve Freedom through Love, Truth and Knowledge, as a self-learning process. They belong to preconditions of a socially responsible society.

Keywords: autopoiesis, allopoiesis, human capital, moral, love, truth, freedom, action research, socially responsible society.

------

BUILDING COUNTERTERRORISM STRATEGIES fOR INTELLIGENCE SERVICES: EARLY wARNING SHORT TERM fORECASTING MODEL Of MIGRANT fLOw IN EUROPE Assoc. Prof. dr. dejan dragan University of Maribor, Faculty of Logistics Department for Quantitative methods in logistics Mariborska 7, SI-3000 [email protected] https://www.fl.um.si

Prof. dr., dr. teodora Ivanuša University of Maribor , Faculty of Organizational Sciences SI-4000 Kranj [email protected] https://www.fov.um.si Abstract The paper deals with the design of an early warning predictive system with the capability of short term forecasting of a future migrant flow time series. The study was focused on observing the migrant flow to the EU via the Balkan migration route passing the Greek islands after departing from the Turkish coast. The research is related to the dramatic events of the European migrant crisis in a period beginning in 2015. The analysis and modeling of the refugees’ time series indicates that a stochastic process as a time series generator is a complex composition of many diverse effects driven by the forces related to different factors. For the purpose of research, the framework that includes an ARIMA-intervention model was designed. The analysis of intervention events and their effects represents a typical case of the state’s social irresponsibility of Turkey via presumed collaborating with smugglers’ networks and manipulating with refugees to blackmail the EU. The constructed model might have also been treated as an early detection warning system, i.e. a detector of bigger discrepancies between the real measured influx and the forecasted refugees’ influx.

Keywords: Social Responsibility, Migrant crisis, ARIMA-Intervention model, Short-term forecasting model, Quantification of state’s social irresponsibility. 38 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

SOCIO-ECONOMIC CYBERNETICS: SYSTEM AND PERSON MUTUAL INfLUENCE IN THE fORESHORTENING Of THE PHENOMENON Of SOCIAL RESPONSIBILITY AND BUILDING A SELf-DEVELOPING CREATIVE SOCIETY doctor of economics, svetlana shchepetova Financial University under the Government of the Russian Federation Department “System analysis in Economy” 49 Leningradsky Prospekt, Moscow, Russia, 125993, GSP-3. [email protected]

Abstract The purpose of the article is to justify the systemic imperatives of the formation of the actors’ social responsibility and the construction of a self-developing creative society. The foundation of such a justification is the modern theory of socio-economic systems and the methodology of system research in this area. The distinction of the proposed approach to the explanation of the socio-economic dynamics and system development trends consists in constructing contour diagrams that explain the interaction between the system and the individual and visualize the scheme “personality archetypes – personality patterns – system archetypes – system structures – system patterns – personality archetypes”. They contribute to the formation of a holistic perception of systemic dynamics in space (covering different levels of the economy) and in time (uniting the past, present and future). The article shows that building a creative self-developing society requires an evolutionary conversion of mentality and social structure in the direction of harmonizing the interests of all stakeholders and ensuring systemic consistency of their activities. It is essential to ensure awareness of the expediency and acceptance of institutional and other norms by all members of society for voluntary (not voluntary-compulsory) adherence to them. The article shows the mechanisms of the negative impact of coercion in all its forms (overt, covert and hidden) on the formation of a person’s personal qualities (including social responsibility), patterns of his behaviour and, consequently, on social-economic processes. It has been proven that building a socio-economic systems based on the “dominance” archetype (inequality of people's interests) inevitably leads to the “phenomenon of shifting goals and functions” and decreasing the effectiveness of activities, as well as increasing the disunity and separation of actors at all levels of economy. At the same time, technical progress does not solve and is not able to solve the ingrained socio-economic and organizational problems of an individual, organizations and society as a whole, creating the illusion of improving the quality of life. The patterns and imperatives presented in the article are correct for socio-economic systems of different levels of economy, types and scope of activities, since they are determined by structural factors. This allows to see the essence of the required conversions.

Keywords: socio-economic cybernetics; social responsibility; self-developing creative society; personality archetypes and patterns; system archetypes and patterns; phenomenon of shifting goals and functions.

39 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

group b: csr applications

SOCIALLY RESPONSIBLE ENTREPRENEURSHIP AND THE SMALL fAMILY fIRM Prof. dr. boris cizelj DOBA Business School Prešernova ulica 1, 2000 Maribor [email protected], https://www.doba.si/ Prof. dr. Ajda fošner University of Primorska Faculty of Management Cankarjeva 5, 6000 Koper, Slovenia [email protected], http://www.fm-kp.si/ Assist. Prof. dr. marina letonja DOBA Business School Prešernova ulica 1, 2000 Maribor [email protected], https://www.doba.si/

Abstract The concept of CSR - corporate social responsibility - is about transparent, legitimate business, with full and genuine respect for public interest. Feeling the pressure of CSR, some companies do not change their business models, but rather promote their public image by claiming commitment to principles of CSR, justifying it with philanthropic donations. This can hardly be considered socially responsible. Some definitions tend to remain at external manifestations of the phenomenon, rather than explaining its fundamental meaning and broader societal implications. We propose a 3-level CSR typology with clear quality criteria. A distinction among legal, legitimate and ethical levels of CSR is proposed: legal - implying full respect of law, legitimate - meaning transparent conduct, following relevant standards and norms, and ethical - referring to respect for the public interest. For the small family companies, the issue of CSR is particularly important. Therefore, the findings of a research among smaller Slovenian family firms - with summary CSR profile of exemplary three companies, which all qualify for the highest among three categories – are presented.

Keywords: CSR, legal–legitimate–ethical business conduct, small family companies.

40 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

THE CAPABILITIES APPROACH AND VARIETY ENGINEERING: A CASE Of SOCIAL RESPONSIBILITY IN A COLOMBIAN REGIONAL UNIVERSITY dr. Alfonso reyes Universidad de los Andes Industrial Engineering Bogota, Carrera 1 Este No: 19A-40 [email protected] www.uniandes.edu.co

Abstract The purpose of this paper is to show an application of variety engineering in the social realm (Beer, 1979, 1981, 1985). It focuses on reducing environmental complexity by catalysing self-organizing processes (Espejo & Reyes, 2011). This catalysis is based on the use of Sen and Nussbaum´s capabilities approach (Sen 1999; Nusbaum 2011). By doing this an organization may improve the quality of the relations with their clients by transforming environmental agents into new suppliers. This approach opens a new dimension of social responsibility for organizations. A particular case is presented in which a regional university in Colombia faces the challenge of attending low income students coming from small municipalities. They designed a strategy to offer them low cost housing and a daily balanced meal without using the university´s own resources. Instead, they managed to transform some agents of the community into new suppliers for the university by developing their capabilities. This kind of variety engineering strategy opens the possibility of new forms of social responsibility in universities by incorporating the capabilities approach into their managerial practices. Something that is currently under study in other universities (Boni et al, 2015).

Keywords: variety engineering, social responsibility, higher education, capabilities approach.

41 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

IS AIRBNB HOSTS’ SOCIALLY RESPONSIBLE BEHAVIOUR REfLECTED BY VISITORS? Phd, Igor Perko University of Maribor Faculty of Economics and business Razlagova 20, 2000 Maribor, Slovenia [email protected] https://www.linkedin.com/in/igor-perko-27861a19/ Phd, Abraham rodriguez-rodriguez University of Las Palmas de Gran Canaria Research Institute for Cybernetics Campus de Tafira, 35017 Las Palmas, Spain [email protected] Phd, francisca Quintana-domínguez University of Las Palmas de Gran Canaria Research Institute for Cybernetics Campus de Tafira, 35017 Las Palmas, Spain [email protected] Phd, roberto moreno-diaz jr. University of Las Palmas de Gran Canaria Research Institute for Cybernetics Campus de Tafira, 35017 Las Palmas, Spain [email protected] https://es.linkedin.com/in/roberto-moreno-d%C3%ADaz-389172a7

Abstract Airbnb is one of the global companies that include clear feedback loops in their services. Both, hosts and their visitors provide feedback on their experience. We are interested in determining if the host affinity towards a socially responsible behaviour is reflected in tourist sentiment reviews. In this paper we elaborate on the methods of acquiring data, analysing the affinity towards social responsibility (SR) concepts using text analysis of residences and local environment descriptions, and conducting a sentiment analysis of visitor reviews. Up to now, a research, examining the hospitality hosts’ and visitors’ SR behaviour, based on a comparative text analysis, has not been thoroughly conducted. Therefore, the proposed method would provide new means of providing insight into complex social behaviour of hospitality services hosts and their visitors. If the relations between the SR behaviour of hosts and the visitor reviews can be identified, it can directly drive towards supporting a more SR behaviour. Additionally, the local community and regulators, such as Smart Cities regulators, could use the data to support their activities in order to provide a more sustainable environment for residents and hosts.

Keywords: Airbnb, Hospitality, Text mining, Sentiment analysis, Social responsibility

42 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

HORTICULTURAL SOCIETY MARIBOR AS A SOCIALLY RESPONSIBLE ORGANIZATION borut Ambrožič, b.sc. (law), licensed Ombudsman of mountain nature President of the Horticultural Society Maribor, Slovenia emer. Prof., dr., dr. matjaz mulej, UM EPF and IRDO Maribor, Slovenia

Abstract Sustainability is an important part of modern social responsibility effort, including horticulture, becoming increasingly an interdisciplinary discipline due to changes in eating habits and at the same time increasing awareness of the importance of the quality of the living environment. The role of the Horticultural Society Maribor (HDM) has changed over its 150 years. In the first decades HDM built public green spaces and maintained them; after the Second World War, care for the city park was taken over by professional institutions. HDM as a sustainability-focused society organized its activities on spreading the values of horticulture in the urban and suburban municipalities of Maribor; in doing so HDM is achieving great successes. Professional lectures, excursions, guidance in the City park and other green areas, generating the awareness of members of the HDM and the other interested public, young people in kindergartens and schools about the culture of living in the city and in the countryside, and on the sustainable development of their living environment, and above all the relationship with nature and its values, are a constant in the oldest horticultural society in Slovenia. Organizations such as the Horticultural Society Maribor, acting in a socially responsible manner, have a positive impact on the development of the wider society.

Keywords: horticulture, sustainability, social responsibility, positive impact, green tourism

------

EMPATHY IN CENTRES fOR ELDERLY – AS A LINK TO RESPONSIBLE BEHAVIOUR dr. Jožica Knez-riedl, Retired full professor, University of Maribor E-mail: [email protected]

Abstract Every now and then we are overwhelmed by terms and notions which were once not so obvious and frequent in use, e. g. social responsibility and sustainable development. But it doesn't mean they were not investigated long ago. And so were appeals to them, but not heard by everyone. But in time the circumstances worsened and the needs for socially responsible behaviour and sustainable development become more exposed. These terms appear also as a consistent part of more profound as well as everyday communications. The same can be noticed about the term empathy. The paper puts attention to the empathy as a social category, further focusing on the empathy in centres for elderly.

Key words: centres for elderly, empathy, homo empathicus, residents, stakeholders, social responsibility

43 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

SUSTAINABILITY AND BUSINESS STRATEGY: AN INVESTIGATION MODEL marialuisa saviano University of Salerno Department of Pharmacy and Pharmanomics Interdepartmental Center IASS, Italian Association for Sustainability Science Via Giovanni Paolo II, 132 - 84084 Fisciano (SA), Italy [email protected] francesco caputo University of Salerno Department of Pharmacy and Pharmanomics Interdepartmental Center Via Giovanni Paolo II, 132 - 84084 Fisciano (SA), Italy [email protected] marzia del Prete University of Salerno Department of Economics and Statistics Via Giovanni Paolo II, 132 - 84084 Fisciano (SA), Italy [email protected] laura Panico University of Salerno Via Giovanni Paolo II, 132 - 84084 Fisciano (SA), Italy [email protected]

Abstract This paper proposes a possible reference model to analyse the link between sustainability and business strategy. The study delved on the evaluation of the 2017 Non-Financial Statements of 30 companies listed in the Italian market according to the Legislative Decree n. 254/2016. A multi-sector analysis was conducted, and it involves companies from Media and Communications, Utility and Multi-Utility, Industrial and Financial sectors. Due to the fact that substantial differences between the national and European laws still exist among EU member states, the requirements of non-financial information are often considered unclear and ineffective. To counteract this situation, the EU harmonized the legislation, enacting the directive 2014/95/EU that establishes the main requirements for the reporting on social, economic and environmental topics. In such a vein, Italian government established that listed companies have to regularly disclose their non-financial information through non-financial statement. Drawing on authoritative academic literature, non-financial reports of the companies analysed, current articles and documents, an investigation model has been developed for assessing companies’ strategic orientation towards sustainability. To this end, the model was structured in the following six main themes: 1) Strategy, 2) Governance, 3) Operations, 4) Performance, 5) Risk management, 6) Politics. The analysis highlights companies’ approach in sustainability reports and its interconnections with company strategy, organizational structures, management policies, and risk management models.

Keywords: Sustainability, Non-Financial Statements, Business Strategy, Risk Management, Performance.

44 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

THE INfLUENCE Of CULTURAL DIMENSIONS ON CORPORATE SOCIAL RESPONSIBILITY: REfLECTIONS ABOUT ITALIAN fIRMS sergio barile “Sapienza” University of Rome Department of Management Via del Castro Laurenziano, 9 – 00161 Roma [email protected] and https://web.uniroma1.it/dip_management/node/5586 rossella canestrino Parthenope University of Naples Department of Management and Quantitative Studies Via Generale Parisi, 13 – 80132 Napoli [email protected] and https://www.uniparthenope.it/ugov/person/3072 Pierpaolo magliocca University of Foggia Department of Economics Via Caggese, 1 – 71121 Foggia [email protected] and https://sites.google.com/a/unifg.it/pierpaolomagliocca/ francesco caputo University of Salerno Department of Pharmacy Via Giovanni Paolo II, 132– 84084 Fisciano (Salerno) [email protected]

Abstract Environmental pollution, economic over-exploitation of natural resources, and growing social and economic inequalities have attracted academicians' and practitioners’ interest on the role of firms as actors able to influence societal and environmental dynamics through the economic activities. Since the preliminary definition of Corporate Social Responsibility (CSR) provided by Robert Edward Freeman in 1994, a challenging debate has attracted multiple research streams in order to depict the role of firms in social, environmental, and economic balance for a sustainable development. With the aim to enrich the ongoing debate, this paper focuses the attention on the Hofstede’s cultural dimensions as a way for depicting elements and variables able to influence firms’ commitment in CSR strategies. Firstly, six propositions are formalized to explore the relationships between firms’ commitment to CSR and Hofstede’s cultural dimensions within the field of management studies. Then, propositions are discussed with reference to the Italian firms. Secondary data from Hofstede insight platform (https://www.hofstede-insights.com/product/compare-countries/) are collected and discussed for tracing possible implications and future directions for researchers and practitioners interested in the domain of CSR in Italy.

Keywords: Corporate Social Responsibility; Italian firms; Social reporting; Social disclosure; Hofstede’s cultural dimensions.

45 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

GUIDELINES fOR THE SELECTION Of THE EUROPEAN CAPITALS Of SOCIAL ECONOMY AND THEIR SOCIAL IMPACT miro mihec Association Social Economy Slovenia / Združenje Socialna ekonomija Slovenije Gorkega ulica 34, 2000 Maribor [email protected]; www.socialnaekonomija.si

Abstract Social economy is a part of activities for the development of social responsibility toward a socially responsible society (Mulej et al, 2019). In 2018, Slovenia presided over the Supervisory Committee of the Luxembourg Declaration of the Group of European States in the field of social economy. As a result, Maribor became the European Capital of Social Economy for the year 2018. The Association Social Economy of Slovenia as the umbrella organization of the social economy in Slovenia organized or actively participated in more than 30 domestic and foreign events within the project. Based on an analysis of the previous capitals and Slovenian experience, we have developed guidelines for the selection of the following European Capitals of Social Economy. We can call them "criteria", but the term "guidelines" is more appropriate. We found that for different cultural, social and economic environments, uniform criteria cannot be applied absolutely, but only relatively. In addition, different countries and regions have different needs and interests. The greatest challenge in shaping these guidelines is a different notion of what the social economy in a given country means and, consequently, what types of organizations are covered by the social economy sector. Positive impacts on people and the environment can be important criteria. The social impact can quite well unify the ideas of whether and why we need the European Capitals of Social Economy and detect whether their influence is effective enough in the formulation of European policies, for the operation of organizations and businesses in the social economy sector as well as for the lives of ordinary people.

Keywords: European capital of social economy, social effect, Association “Social Economy of Slovenia"

46 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT fASTING AND ITS EffECTS marjan videnšek Preporod Prešernova 11, 3000 Celje [email protected], www.preporod.eu sonja bertalanič, m.sc.in food safety, registered nurse Institute of agriculture and forestry Murska Sobota Agricultural consultancy Vrtna ulica 8, 9000 Murska Sobota [email protected]

Abstract In master's thesis Fasting and its effects we covered the area of therapeutic fasting with raw, fresh fruit, vegetable and fruit-vegetable juices, according to a method carried out by the institution Zavod Preporod (Preporod Institute). The research was carried out at the study program Food safety in the Agri-food Chain, at the University of Maribor, Faculty of Agriculture and Life Sciences Maribor, in cooperation with the UM, Medical Faculty Maribor. We also included importance of organic raw food, food produced in a biodynamic way in view of its influence on humans. The purpose of the study was to determine the influence and results of various ways of long-lasting therapeutic fasting with raw, fresh fruit, vegetable and fruit-vegetable juices, according to the method carried out by Zavod Preporod (Preporod Institute) and the importance of organic raw food for respondents. The research sample consisted of 271 survey respondents, their age ranged from 20 to 83 years. We found that respondents regardless of the gender and age, have extremely positive experiences with fasting and raw food consumption and they give priority to food of organic origin. As many as 98 % of respondents believed that fasting and raw fresh foods are very efficient and appropriate in constituting a way of life which helps to improve overall health and well-being. 97 % of respondents considered it important that the food they consume is of organic origin. 98 % of respondents believed that other techniques (yoga, meditation, outdoors exercise ...) have a further positive contribution to the final positive outcome and good experience of fasting. Almost all of them had a positive experience with fasting and raw food on the spiritual/mental field. A vast majority of respondents to our survey also recommended the fasting method carried out by Zavod Preporod to other people.

Keywords: fasting, wholesome food, healthy life style.

47 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

EMPLOYEES’ PERCEPTION ABOUT ATTITUDES TOwARDS SOCIALLY RESPONSIBLE BEHAVIOUR – EVIDENCES fROM PRACTICE Ph.d., vojko Potocan University of Maribor Faculty of Economics and Business Razlagova 14, Maribor, Slovenia E-mail: [email protected] Ph.d., Andrei Panibratov University of St. Petersburg Graduate School of Management (GSOM SPbU) Volkhovskiy per. 3, St. Petersburg, Russia E-mail: [email protected] Ph.d., Zlatko nedelko University of Maribor Faculty of Economics and Business Razlagova 14, Maribor, Slovenia E-mail: [email protected]

Abstract The research reported about in this paper examines employees’ perception about attitudes towards their socially responsible behavior (SRB). Study originated in environmentalist and behavior theories and analyzes data from interviews with 210 employees in Slovenian organizations collected in 2018. Paper first analyses the state of employees’ attitudes toward SRB; results indicate significant affection of employees about social and natural CSR, but their perception about importance of economic SRB is much lower. Study of associations between SRB’s individual dimensions and whole SRB revealed that natural, social and economic dimensions positively influence the SRB level. Our results revealed strong effects of natural and social dimensions and weak impact of economic dimension; this matches results reported in previous environmental behavior studies from Slovenia. Outlined pattern of employees’ attitudes revealed their high interest and commitment for enlargement of SRB in organizations. Especially, employees’ opinions about positive correlations between economic attitudes and SRB indicate bettering of their CSR’ oriented conceptualization of business through improvement of their responsible economic behaviour. Conceptual implications indicate the need for additional methodological and contextual study of situational factors’ effect on employees’ attitudes toward SRB in the considered sample. Practical implications outline the need for complementary actions for a more balancing achievement of environmental, social, and economic goals among employees in organizations.

Keywords: attitudes, behaviour, socially responsible behaviour, employees.

48 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

SOCIAL RESPONSIBILITY IN MANAGING AND COMMUNICATING wITH fLOOR OwNERS AND RESIDENTS Of MULTI-DwELLING BUILDINGS student, nomi hrast Faculty of Economics and Business Razlagova ulica 14, 2000 Maribor [email protected]

student, maja Knežević Faculty of Economics and Business Razlagova ulica 14, 2000 Maribor [email protected]

student, Špela Jug Faculty of Economics and Business Razlagova ulica 14, 2000 Maribor [email protected]

Abstract The manager of an apartment building is a special type of proprietor of floor owners who, on their behalf, manages the building. The term "management of an apartment building" covers a wide range of practices. Under such management, the acceptance and enforcement of decisions and the appearance in legal transactions and procedures before the competent authorities involves the operation, maintenance, and preservation of the essential features of a multi-apartment building. In addition to the question of the existence and scope of the authorization, the issue of how to communicate with the floor owners is also very important. Residential owners usually have very different interests. Since the manager works on behalf of all the floor owners, depending on the specific situation, the appropriate type of communication and management of the floor owners must be selected so that it can achieve a common goal. In the article we describe ways of communication, coping with stress and leadership - all the qualities that a manager of an apartment building must have and adapt. We analyzed modern management methods that benefit the manager in their communication with the floor owners. We studied ways of communicating, managing and coping with stressful situations of apartment building managers at their workplace. With concluding thoughts we summarized the appropriate and inappropriate methods that apartment managers and floor owners recognize by their leaders and administrators.

Keywords: manager, apartment building, leadership, communication, stress coping methods

49 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

THE SYSTEMIC CONSTELLATIONS AS A METHOD fOR CAREER PLANNING – ON THE wAY TO PERSONAL RESPONSIBILITY nataša Čebulj Institute for Systemic Constellations Žavcarjeva 20, 1000 Ljubljana, Slovenia [email protected] Anita hrast, m.sc. IRDO – Institute for the Development of Social Responsibility Preradovičeva 26, 2000 Maribor, Slovenia [email protected]

Abstract Career development is a development process that requires from us to make the key decisions on which area we want to succeed. This requires from us a personal responsibility for life and work. It is a lifelong process and requires an adequate motivation, work, effort, additional education and a lot of activities, which at the same time increases the possibility of choosing different types of employment with greater personal satisfaction. Proper career planning and personal awareness of available resources make it possible for us to choose the most suitable path for us and to succeed. In the paper we will briefly present the method of systemic constellations, which we used in the planning of young people's careers. Participants of the Model M Slovenia project, young people aged 15 to 29, have been acquainted with the methodology of systemic constellations in years 2017 and 2018. The project was attended by 118 young people, and more than 50 young people found their job. After 6 months, more than 80 % of the project participants retained their employment. That's why we upgraded the method in terms of career planning for all generations, not only youth.

Key words: youth, employment, organizational constellations, systemic coaching, social responsibility, career, plan

50 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

RAISING AwARENESS ON (C)SR: 15 YEARS Of IRDO INSTITUTE ACTIVITIES Anita hrast, m.sc. IRDO – Institute for the Development of Social Responsibility Preradovičeva 26, SI-2000 Maribor, Slovenia [email protected]

Prof. emeritus matjaž mulej, Ph.d., Ph.d., EPF, University of Maribor, and IRDO – Institute for the Development of Social Responsibility, Preradovičeva 26, SI-2000 Maribor, Slovenia, and IASCYS International Academy for Systems and Cybernetic Sciences, Pau, France, [email protected]

Abstract The IRDO - Institute for the Development of Social Responsibility (Slovenia) was founded in 2004 as non-profit organization in order to research and accelerate the development of SR in Slovenia and elsewhere. IRDO’s main purpose is to promote the networking of key activists concerning SR, whether in government, business, other institutions and organizations, or civil society, and to share common activities and campaigns for raising awareness in society at large about the need for, and the importance of, SR. IRDO’s activities are based on ISO 26000 and the EU definition of (C)SR, though IRDO Expert Board promotes a more holistic approach and understands SR as commitment for more SR of individuals, SR of organizations (government, NGOs and community groups, academic and research institutions, companies and professional associations), SR at municipal, regional, national and international levels. The IRDO expert board is drawn from experts throughout all of the fields which IRDO covers (business, government, NGO’s, media, interest and expert organizations...). Through their experience and expertise, they guide the implementation of the IRDO Institute’s programs and activities. IRDO has its own scientific research centre and over 140 members from business, public institutions and civil society. IRDO contributes to the development of SR in Slovenia and elsewhere through research, education, consultancy, networking and promotion. IRDO collaborates with Slovenian and foreign experts, companies, NGO’s, public institutions, individuals and is National Partner Organization at CSR Europe Network. In 2005 IRDO started a conference series called Social Responsibility and current challenges. It became a series of yearly international conferences, covering another related topic every year. (See www.irdo.si.) The starting point of IRDO's book series were provided by several international authors on social responsibility. We can state that within 15 years IRDO has published beyond thirty (30) books and conference proceedings with several international publishers with contributions by about 1.000 authors from all continents. The most recent book is the very first one, globally, on social responsibility of society, not of corporations only. The book is in Slovene and titled INTRODUCTION TO POLITICAL ECONOMY OF THE SOCIALLY RESPONSIBLE SOCIETY. The book was in June 2019 granted the recognition of the Styrian Chamber of Economy as a non- technological innovation. The dilemma of current humankind is clear: either a socially responsible society or the third World War and extinction. Feel free to make your choice as soon as possible. Thanks for your worry and action.

Key words: social responsibility, research, conference, publishing, social innovation, business

51 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

Plenarna predavanja, 2. dan

Plenary lectures, 2 nd day

52 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT wORLD ORGANISATION Of SYSTEMS AND CYBERNETICS 18 TH CONGRESS-wOSC2020 moscow, 16thto 18th september 2020 systems approach and cybernetics; engaging for the future of mankind

doctor of science (Psychology), vladimir lepskiy Institute of Philosophy Russian Academy of Sciences The Russian Centre of Interdisciplinary Research of Reflexive Processes and Control E-mail: [email protected], https://eng.iph.ras.ru Prof. raul espejo Syncho Research and World Organisation of Systems and Cybernetics IASCYS Academician Phd, Igor Perko University of Maribor Faculty of Economics and business [email protected] https://www.linkedin.com/in/igor-perko-27861a19/

The significance of systems and cybernetics in the future of societies. Important world institutions, such as the United Nations (UN), the World Health Organization (WHO) and the Organization for Economic Co-operation and Development (OECD) are publicly recognizing the highly interconnected nature of our world and therefore the relevance of systemic thinking and cybernetics as leading knowledge foundations to deal with the complexity of economic, social and environmental issues. This recognition by major international agencies of the CyberSystemic nature of policy issues makes apparent that in the context of the World Organisation of Systems and Cybernetics more than ever we need to debate and develop current ontological, epistemological and methodological approaches to understanding the future of humanity.

53 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

VZPOREDNE SKUPINSKE RAZPRAVE PArAllel grouP dIscussIons

group c: measurement tools and schemes for csr

INDIVIDUAL PERSON AND SOCIAL RESPONSIBILITY Assoc. Prof. Živko bergant, Phd College for Accounting and Finance Institute for Management Accounting, Ljubljana, Slovenia [email protected] Abstract The author derives from the definition of social responsibility, the basic carrier of which is an individual. In doing so, he notes that each person contributes differently to social well-being. The author finds the root cause in the individual's ability both to perceive the risks and to respond to risks. Numerous factors influence both types of abilities. On this basis, the author offers a cybernetic model of the process from the risk to the action of an individual. The model allows for easier communication and a systematic approach to asserting social responsibility in the society. This is possible especially through the main criteria of adequate behavior. This is a contribution to the well-being of the whole society. Keywords: risk, social responsibility, human behavior, individual.

------

COACHING AS A COMMUNICATION MANAGEMENT TOOL IN THE TIMES Of CRISIS IN THE RESPONSIBLE SOCIETY natalie cvikl Postružnik , m.A. Insights, družba za odkrivanje in razvoj potencialov d.o.o. [email protected], www.insights.si nina lesar dipl. marketing [email protected] Abstract The theme "Coaching as a public relations tool in a responsible society" consists of three main topics: crisis, public relations and coaching. The conducted study examined the state of internal communication in Slovenian organizations during the crisis, as in the absence of it; how the organizations are prepared for possible crisis times, importance or the role of internal communication in organizations to build a responsible society and how the use of coaching is implemented for these purposes. The results of our research have shown that organizations are familiar with coaching as a method, but most of them do not apply it in their work. In organizations, both in those who use coaching and in those who do not use these methods, crises are predicted and prepared for. Employees in these organizations see a lack of communication primarily in the management-employee relationship and among employees. The reflection of the lack of adequate internal communication is the fall in motivation for work tasks and the lack of understanding of leadership decisions by employees. Organizations can improve internal communication by using coaching primarily in the field of public relations, since the PR has a crucial role in creating a responsible society for the changes that occur in the organization during the crisis period. Along with that, social responsibility grows. Key words: Coaching, internal communication, employees, crisis period, leadership

54 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

ACTION PLAN PROPOSAL fOR PROMOTION Of CORPORATE SOCIAL RESPONSIBILITY Of COMPANIES AND RESEARCH ORGANIZATIONS IN THE REPUBLIC Of SLOVENIA fOR THE PERIOD 2019-2020 maruša babnik, Jazon, [email protected] barbara Kobale, e-Zavod, [email protected] Ksenija napast, e-Zavod, [email protected] the process The Action Plan proposal is based on the efforts and meetings of the inter-ministerial group for the preparation of the Slovenian National Strategy in the area of social responsibility, with emphasis on corporate social responsibility. The mentioned interdepartmental group includes representatives of the Government, non- governmental organizations, the economy and educational institutions. The Action Plan for the Promotion of Social Responsibility in Companies and Research Organizations in the Republic of Slovenia The proposal of the Action Plan for the Promotion of Social Responsibility in Companies and Research Organizations in the Republic of Slovenia for the period 2019-2020 (hereinafter referred to as the CSR AP 2020) represents a joint message from the economy, civil society and the public sector working in the area of corporate social responsibility, and as such presents AP in-depth implementation of social responsibility in the existing national strategic documents and the basis for the completion of the already initiated process of preparing a national CSR strategy for Slovenia.

In October 2011, the EC published a Communication on a renewed EU Corporate Social Responsibility (CSR) Strategy, in which it invited all Member States to develop or renew their action plans for promoting CSR within the Europe 2020 strategy, in line with its new definition of CSR, by mid-2012, as well as outlined its Action Plan for the period 2011-2014.

This proposal of the action plan is based on the efforts and consultations of the inter-sectorial group for the preparation of the Slovenian National Strategy in the area of corporate social responsibility, with emphasis on corporate social responsibility and on the exchange of knowledge and experience within the Interreg Europe Road-CSR project. The basis for the preparation of the draft action plan are the existing European and national strategic documents, including the EC’s Action Plan, implemented directive on non-financial reporting and the Slovenian Development Strategy 2030, as well as the working draft of the National Strategy for Corporate Social Responsibility (CSR) and Sustainable Development in Slovenia for the period 2017-2030, which was prepared within the framework of the inter-sectorial group.

On the basis of past studies in the field of corporate social responsibility in Slovenia and meetings with the representatives of civil society, business and public administration, the proposal of the action plan outlines two priority areas already addressed by many Slovenian companies and civil society through their CSR strategies or their awareness raising activities and which should be addressed more holistically by the government to help facilitate further economic development and welfare society during the next two years. The highlighted areas are strengthening the understanding and promotion of the implementation of the concept of CSR in Slovenian SMEs, as well as international stakeholder participation, thus providing AP example for other organizations in all sectors, raising awareness, informing on internationally recognized CSR guidelines and principles, and encouraging their implementation in organizations operating in Slovenia. The Action Plan also highlights the monitoring of the fulfilment of human rights in business, another aspect of CSR, which Slovenia covers under a separate National Action Plan on Human Rights in Business, adopted in 2018.

The project is co-financed by the European Union through the Interreg Europe program.

55 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

MEASURING TAxATION wITH INDICATORS THAT BOOST SUSTAINABLE DEVELOPMENT IN wEST BALKAN REGION mihael sket, member Hub for Tax Justice within SLOGA platform, Slovenia [email protected] Abstract This paper builds on the reform recommendations for fairer taxation in seven countries of the Western Balkan proposed by CSOs in the “Tax Justice in SEE” report. It identifies indicators that can be used to measure taxation and addresses whether the focus should be on growth friendly taxes that EC suggests for member states to implement in their development of tax systems with EU 2020 and whether other criteria beside share of taxes in GDP can be used. Our research looks into distributional and environmental effects of taxes. For example, the aim of a regressive tax on alcohol or gas (excise duties) is to divert consumers of their excessive use and thus have a positive effect on people’s health or environment or charge them for the damage caused to society or environment (emissions). However such taxation has also a negative distributional effect on lower level income population. Lastly, the paper reviews the indicators that could measure taxation on regional level, as the newest research on measuring development beyond economic growth shows that the future measurement focus will be at regional and not national levels. The need for regional measurements of Western Balkans’ taxation is also demonstrated by cases of Bosnian workers, who are employed in Slovenia (taxpayers), posted to Germany (generating added value), but using the public social and health services in Bosnia. Key Words: Sustainable Development, Western Balkans, Indicators, GDP, Tax Justice, Tax Reform, Civil Society

------

INTRODUCTION Of A NEw CERTIfICATE fOR COMPANIES THAT EMPLOY PEOPLE wITH SPECIAL NEEDS nomi hrast, student, University of Maribor, Faculty of Economics and Business Razlagova ulica 14, 2000 Maribor [email protected] Jelena Kovačević, student, University of Maribor, Faculty of Mechanical Engineering Smetanova ulica 17, 2000 Maribor [email protected] nuša sluga, student, University of Maribor, Faculty of Economics and Business Razlagova ulica 14, 2000 Maribor [email protected] Abstract Social responsibility also covers taking care of people, including people with special needs. Social enterprises employ long-term unemployed people and engage them in such a way that they can independently generate income and make their own livelihoods within social entrepreneurship. Activities that name a company a social enterprise can include a wide range of activities - all from social care, protection of people with disabilities, and education, health, ensuring social inclusion, organic food production, nature conservation, animal protection, tourism for people with disabilities, shops that sell products of smaller providers, etc. The problem we are observing is that the title "social enterprise" can be granted for e.g. the care for the environment or the protection of animals, which is often easier to reach than the employment of a person with special needs. We found that companies look at young people with disabilities as something bad and not as persons, who could contribute to their company, if it only put some effort and time into them. It is necessary that companies that employ young people with special needs should, in fact, be "rewarded" not only with good conscience but with a certificate that would show their work and effort with these people. We innovated a new way or a new certificate that would be awarded to companies that employ young people with special needs. Key words: employment, special needs, certificate, social responsibility

56 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

ROUND TABLE ŠIPK: EMPLOYMENT Of YOUNG PEOPLE fROM DEPRIVILIGED SOCIAL GROUPS OKROGLA MIZA ŠIPK - PAKT ZA MLADE: ZAPOSLOVANJE MLADIH IZ DEPRIVILIGIRANIH DRUŽBENIH SKUPIN Ph.d., vojko Potocan, University of Maribor, Faculty of Economics and Business, Maribor, Slovenia, Anita hrast, msc., IRDO - Institute for the Development of Social Responsibility, Slovenia, and ŠIPK students

Povzetek Dandanes je Slovenija soočena z izzivom, kako povečati zaposlitev mladih iz prikrajšanih skupin in mladih s posebnimi potrebami. Država poskuša na različne načine vzpodbujati vključevanje teh skupin mladih na trg dela, vendar je njihova uporaba odvisna predvsem od interesnega povezovanja deležnikov na trgu. Namen tega projekta je poskušati ali vsaj delno rešiti problem povezovanja delodajalcev z iskalci zaposlitve, znotraj obravnavanih skupin mladih. To je podlaga za nadaljnje širjenje projekta skozi povečanje interesa delodajalcev za uporabo razpoložljivih ukrepov, aktivne vloge mladih pri iskanju zaposlitve ter učinkovitosti razpoložljivih rešitev na trgu dela. V okviru projekta se bo preučilo stanje interesnega povezovanja pri zaposlovanju, identificirali se bodo razlogi za aktualno stanje in podali predlogi za izboljšanje zaposljivosti in zaposlenosti mladih v okviru EU pobude Zavezništvo za mlade (Pact for Youth) ter slovenske verzije EU kampanje Pakt za mlade.

ŠIPK - Študentski inovativni projekti za družbeno korist (ŠIPK) je program, ki povezuje visokošolske zavode z negospodarskimi organizacijami (društvi, zavodi …). V projektih sodelujejo študenti, visokošolski učitelji in strokovnjaki iz lokalnega okolja. Tako razvijajo dobre prakse in inovativne oblike učenja za razvoj kompetenc in praktičnih izkušenj. Program ŠIPK omogoča sofinanciranje projektov, ki se izvajajo v skupinah od 6 do 10 študentov pod vodstvom pedagoškega mentorja in strokovnega sodelavca iz lokalnega okolja. V okviru izbranih projektov študenti proučujejo različne kreativne in inovativne rešitve za izzive negospodarskega in neprofitnega sektorja. Na javni razpis se lahko prijavijo visokošolski zavodi v Republiki Sloveniji.

Na okrogli mizi bomo spregovorili o navedenih temah, dosedanjem delu projektne skupine in ugotovitvah le-te. Z udeleženci srečanja bomo poskušali najti najboljše rešitve za zaposlovanje mladih iz depriviligiranih skupin.

Ključne besede: mladi, zaposlovanje, družbena odgovornost, depriviligirane skupine, ŠIPK

57 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

JOBS - A NEw OPPORTUNITY fOR SOCIAL RESPONSIBILITY? mag. barbara Zacirkovnik, Zavod Emendo, izobraženje in razvoj mag. bojana drev, e-Vila, izobraževanje

Abstract The process of aging for the workforce in Slovenia delivers new challenges, and at the same time new opportunities. Can decisions to be socially responsible in an organization and to focus on health and safety within that work place connect the younger and older generations? We have to realize that besides an organization's leadership, human resources department, and all who wish to implement changes, each individual also shares the responsibility for healthy aging, supplementing their own skills and competencies, and lifelong learning. In this article we connect social responsibility and jobs to create a better working environment for the future. We show through a study case of the company Vivapen d.o.o. how solutions can be provided with engaging people in the process. Human resources departments, management and each employee must consider what their role will be in providing a healthy working environment in the near future.

Key words: Social responsibility at the work place; shared responsibility for healthy aging at work; inter- generational cooperation; healthy psycho-somatic work places; active work age; future of young workforce.

------

MEASURING THE IMPACT Of HORUS – SLOVENIAN REwARD fOR SOCIAL RESPONSIBILITY wITH SROI METHOD AND THE PROPOSAL fOR IMPROVEMENTS Anita hrast, m.sc. IRDO - Institute for the Development of Social Responsibility Preradoviceva 26, SI-2000 Maribor [email protected] Assoc. Prof. urša golob Podnar, Phd Faculty of Social Sciences, University of Ljubljana Kardeljeva ploščad 5, SI-1000 Ljubljana [email protected]

Abstract In this paper, we will first introduce the SROI method (Social Return of Investments) as a potential tool to measure the impact in the field of social responsibility. Some other methods that are related to this method in measuring the impact of (C)SR will be introduced as well. Later we will present statistical data on the 10 years of rewarding of Slovene Award for Social Responsibility - Horus. With the SROI method we will try to measure the impact of the Horus Award in the Slovenia. We will try to propose improvements in SROI method in terms of social responsibility. With the collected proposals of assessors and the candidates for the Horus Award from previous years, we will try to propose an improved Horus rewarding system and the measurement of its impact.

Key words: corporate social responsibility, impact, measurement, SROI, business, method development

58 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

group d: education, youth and social responsibility

QUANTUM LISTENING TO CLASSICAL MUSIC IN RELATION TO (CO) LEADERSHIP: THE ExPRESSIVE POwER Of MUSIC ART IN RAISING AwARENESS Of SOCIAL RESPONSIBILITY tomaž bole, Art manager Gallus J. Carniolus Institute Metelkova ulica 6, SI 1000 Ljubljana [email protected] – www.gallus-zavod.si

Abstract Almost thirty years ago, Wolfgang Findeisen, one of the most important teachers in my life, an anthropologist, great thinker and professor of Waldorf pedagogy, told me that every conference, assembly or similar events that the selected participants would meet for some common interest, should start with a short program of classical music in live. Music, created by the greatest masters of the world music treasure, came from the composers through inspiration, we can say from a "force majeure or energy", polyphonic and / or harmonic vibrations that have a special influence on the human spirit, on one’s consciousness when he listens to it. Counterpoint is just a virtual battle between two lines, two currents. However, in fact, it is their synergy, which inspires the listener with specially selected positive vibrations. If we step back retrograde from Classicism through Baroque to the Renaissance, we are confronted with the power of polyphony in which we meet several leading melodies that intertwine and simultaneously blend into a harmonious whole. Classical music is a sampling example of an organized movement of voices and melodies, in which we can find the basic elements of the basis for the survival of contemporary and future human society, community. Are leaders today able to draw on this behavior and engage in their work and activities? Although we have a number of expressions on the topic of leadership, we should confine ourselves to the "leader" as a synonym for all forms. Actually, perhaps a bit more commonly called, the “leader” is important for the satisfaction and well- being of his environment. With a full measure of social responsibility, one can feel it with deep listening to classical music. Personal spiritual growth, awareness of oneself and one’s role in society, dedication, respect and trust, all these threads are connected. From them comes a pure, stable energy for the benefit of all. The conductor is like a traffic controller at a multi-road junction. Moreover, when traffic flows like water, everything moves in harmony. Quantum (co) leadership and quantum listening to music have a future on a shared path with social responsibility.

Key words: classical music, renaissance, polyphonic (co) leadership, quantum listening

59 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

UNIVERSITY AND COMMUNITY PARTNERSHIPS - A SOCIAL RESPONSIBILITY fOR HEIS ADDRESSING GLOBAL CHALLENGES senior research fellow, Zoraida mendiwelso-bendek University of Lincoln, UK Citizenship at the Lincoln International Business School [email protected]

Abstract Higher Education Institutions across the world are under unprecedented demand to produce evidence-based research addressing global challenges like peace, social justice, solidarity, effective governance, etc. In this context the community engagement of universities with communities and lifelong learning is taking different forms to transfer or co-create knowledge to solve and dissolve related problems. Accepting that social complexity processes often highlight imbalances in power relationships (Mayo, Mendiwelso-Bendek and Packham, 2013), and that citizens construct identity in the process of extending the boundaries of their power and citizenship emerges from their stable interactions (Mendiwelso-Bendek 2002, 2015), we propose to explore how the university and community partnership support citizens, in a democratic dialogical processes within a dialectic need, to improve global citizenship processes to overcome powerlessness. Then the questions are: how can community based research (CBR) contribute to support community self-organization? How can building community capacity processes reduce inequalities? How can CBR contribute to increasing the citizens’ collective impact in policy development and how can a stronger civil and civic citizenship enroot political participation to improve knowledge, skills, structures and processes? How can citizens co- create desirable values through their interactions with other agents? To respond these questions Community Based Research needs to observe its progress producing conceptual models, approaches, methodologies and ethical inclusive protocols. And at the end what is the visible social contribution addressing global social challenges.

Keywords: community engagement, lifelong learning, citizens, university and community partnership, community based research

------

TOwARDS HIGHER SUSTAINABILITY Of UNIVERSITY Of PRIMORSKA b.sc., eva Žunec Faculty of management, University of Primorska master student of management of sustainable development Cankarjeva 5, SI-6000 Koper, Slovenia [email protected] Ph. d., valentina brečko grubar Faculty of Humanities, University of Primorska Department of Geography Titov trg 5, SI-6000 Koper, Slovenia [email protected]

Abstract Realization of all three dimensions of sustainable development - social, environmental and economic symbolize the base of establishing a transparent and well situated sustainable university. University of Primorska is at early stage of becoming a leading partner in wider region for projects, addressing sustainability, as well as leading as a good example, an effective practice and a potential member in co-creating green and quality living in all functions of an institution. Such progress is enabled by understanding the current state of sustainability, further suggestions and harmonized cooperation of students and university employees in achieving this state. This paper aims to introduce a critical perspective on student quality criteria, developed to demonstrate meaningful comparisons between six members of University of Primorska through selected indicators in three merged groups: quality of living (investments), student life, waste management. In order to address the issue of sustainability, a review of morphological structures of faculties was prepared, student questionnaire about their state of mind on sustainability was conducted and an action group was established to create a clear strategy for sustainable university.

Keywords: sustainable university, assessment framework, indicators, social responsibility

60 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

IS TECHNOLOGY-SUPPORTED LEARNING ALIGNED wITH SOCIAL RESPONSIBILITY CONCEPTS? Phd, Igor Perko University of Maribor Faculty of Economics and business Razlagova 20, 2000 Maribor, Slovenia [email protected] https://www.linkedin.com/in/igor-perko-27861a19/ nuša basle, m.A University of Maribor Faculty of Economics and business Razlagova 20, 2000 Maribor, Slovenia [email protected] http://www.epf.um.si/o-fakulteti/organiziranost/zaposleni/oseba/380/ Phd, sonja sibila lebe University of Maribor Faculty of Economics and business Razlagova 20, 2000 Maribor, Slovenia [email protected] http://www.epf.um.si/o-fakulteti/organiziranost/zaposleni/oseba/62/

Abstract Learning related technologies like: learning management systems (LMS), virtual classrooms (VC), massive open online courses (MOOC), augmented reality (AR) etc. require a redefinition of the learning process. Some of these technologies enable dynamic communication and knowledge sharing among all participants in the learning process, others focus on stimulating knowledge digitalisation and data reproduction. They all provide new and innovative alternatives for teachers, students, and educational organisations in realising their professional and personal goals. In this paper, we elaborate on the relations between the recently induced (and still lasting) technology-based redefinition of educational organisations and social responsibility. Based on literature analysis and in implementing the system dynamics modelling, we designed a model, where the technology impact on the interactions among the main stakeholders (students, teachers and educational organisations) is elaborated through the lens of social responsibility. We identify a complex set of relations, which, under appropriate incentives, can lead to a higher level of socially responsible behaviour of educational organisations, teachers and students. The report provides value added for all three key stakeholders in the educational systems. It helps them select and apply technologies well aligned with their vision and the level of interactivity, which they expect to deliver and acquire during the learning process. It also helps them understand the importance of their mission as well as define goals aligned with socially responsible concepts.

Keywords: Virtual classrooms, MOOCs, cooperation, remote learning, social responsibility

61 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

EDUCATION fOR SUSTAINABLE DEVELOPMENT AND SOCIAL RESPONSIBILITY ddr. Ana vovk Korže University of Maribor International Centre for ecoremediation Koroška c. 160, 2000 Maribor [email protected] Janja lužnik University of Maribor International Centre for ecoremediation Koroška c. 160, 2000 Maribor [email protected] danijel davidović, m. sc, University of Maribor International Centre for ecoremediation Koroška c. 160, 2000 Maribor [email protected]

Abstract For decades, sustainable development has been central to the vision of spatial, environmental, economic and social development. However, the concept is too abstract and methodologically immeasurable, so in practice its goals are not achieved. Based on environmental and social responsibility, local and sustainable food systems (LSFS) are examples of tangible implementation of sustainability in practice. They include traditional and innovative forms of social networking, such as new forms of cooperatives, the integration of organic and biodynamic producers, the association of young people in the marketing of local products, connections in eco- villages, farmers markets in a flexible form, and the strengthening of urban self-sufficiency. Establishing such LSFS contributes to addressing contemporary challenges of society such as climate change and loss of biodiversity, pollution of natural resources, lack of (green) jobs, uneven access to goods and social exclusion. Due to the ineffective tackling with these challenges and insisting on unsustainable production models and consumer habits changes are needed, especially in the mindset of young people to become responsible for and actively participate in their own food supply, sustainable economy, preservation of cultural landscape and provision of ecosystem services. And this is exactly what the new LSFS are enabling. Our research consists of the evaluation of the vocational education system in the field of agriculture, environmental protection and related sciences. The present findings show that, in the context of compulsory education, students are familiarized with conatural production, safe processing and fair consumption of food and community cooperation. Interviews and surveys between teachers and students of vocational schools have shown a significant deficit of practical LSFS education approaches and a great lack of innovative education approaches, so we will present new opportunities for different, attractive, useful and socially responsible education in the field of sustainability.

Keywords: education, environment, sustainability, food system, landscape.

62 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

RAISING PUBLIC AwARENESS ABOUT wATER AND wATER RESOURCE IMPORTANCE IN SLOVENIA AS A SOCIAL RESPONSIBILITY mag. marjetka Kastner, general director, Life Learning Academia, Ljubljana, Slovenia, Polona bohorič, u.d.i.a., Spirit Slovenija

Abstract Water is a goodwill that preserves life on planet Earth. Its resources, consumption and use have always been a hot topic on the global level, since humans with their interventions in nature change natural processes and, by inappropriate and unreasonable behavior, pollute and threaten water. We also find that for the majority of the population water is self-evident, which is far from being true. The amount of water is limited; the increase in the number of inhabitants on Earth has caused an excessive increase in consumption, which is also endangering water resources. Forecasts for the future are poor, as almost a third of the population is at risk from drinking water shortages. In this paper, we focused on resources, water management and pollution, as well as the importance of public awareness. There are still many open questions. Will we humans tackle them and resolve them and start to do the same things as we are obliged to do in the current situation, or we can expect bad prospects for the future. By the year 2030, the UN Conference requires, we should provide everyone on the planet with access to drinking water and sanitation and to ensure the sustainable management of water resources. In Slovenia, we are currently among healthier areas, but it is misleading and even damaging to rely solely on achievements and comparative advantage. Globalization has not only brought about the impact of global trends on us, but also vice versa, patterns of consumption and production of each country contribute to the situation elsewhere in the world. The new attitude and responsibility to the environment must be assumed by every individual, regardless of their location or other factors. This requires changes in personal views. People need constant and persistent information, display of new possibilities, new ways, new patterns, creating a supportive environment that offers an easier decision for appropriate solutions. The process of change begins with the awareness of the problem and accepting responsibility for it; this can only trigger a sincere attitude that is the only one that can be successful and long-term stable. For information, we propose all the means of education - but not in the way of schooling, but through narratives and examples that open up new views. If our own decision gives a new look to young people, we direct ourselves to a different attitude, and at the same time become an example and a model.

Key words: water, survival on Earth, education, social responsibility, Slovenia

63 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

SOCIAL RESPONSIBILITY IN PRACTICE: PRESENTATION Of SLOVENIA AT THE INTERNATIONAL MUSIC OLYMPIAD Jasmina Žagar, musicology b.A., currently completing Music Education Studies, Osnovna šola Notranjski odred Cerknica Cesta 4. maja 92, 1380 Cerknica, Slovenia [email protected]

Abstract In April 2018, Luka Kraševec, then an eighth grade student at the primary school Osnovna šola Notranjski odred Cerknica, took part in an international music competition for primary school students in Tallinn, Estonia, with me acting as his tutor. He earned the right to participate at the International Music Olympiad by previously placing second at the national competition known as the Slovenian Music Olympiad. This competition is very complex and consists of several segments. Within certain segments, the competitors are allowed the assistance of other students or teachers (e.g. performing their own written, original pieces composed for several musicians). To that end, Luka and I set off to Estonia with four other students of our school who had helped him (in any way) in terms of performing the pieces at the national level. Since the International Music Olympiad consisted of a mandatory competitive part as well as an optional non-competitive part, our students, being socially responsible people, were more than happy to accept the invitation to prepare a presentation of our country at the aforementioned optional part. Slovenian folk music and dances, pictures of our town and the world-famous intermittent Lake Cerknica amazed the audience; they awarded us with a loud round of applause, and many representatives from other countries praised our presentation even after the event. With this paper, I would like to present an example of good practice which came about as a product of our sense of social responsibility and into which we put a lot of effort and, as socially responsible, proud patriots, a lot of our free time. As already mentioned, the presentation of our country was optional and did not in any way affect the competition itself or results thereof.

Keywords: International Music Olympiad, Social Responsibility, Presentation of Slovenia, Example of Good Practice.

64 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

YOUNG PEOPLE MAKING TRANSITION fROM SCHOOL TO THE LABOUR MARKET Phd, Aleksandra tabaj University Rehabilitation Institute, Republic of Slovenia Linhartova cesta 51, Ljubljana [email protected] and http://www.ir-rs.si/en/ Karl destovnik Association of providers of vocational rehabilitation in the Republic of Slovenia Linhartova cesta 51, Ljubljana [email protected] and http://www.reha-slo.org/projekti/prehod-mladih/ msc, tatjana dolinšek Association of providers of vocational rehabilitation in the Republic of Slovenia Linhartova cesta 51, Ljubljana [email protected] and http://www.reha-slo.org/projekti/prehod-mladih/

Abstract The transition from school to work, especially the first job, is a difficult step for young people, even more so for young people with special needs. Data indicate that only a few become employed after finishing their education, some apply to the employment services, some are involved in vocational rehabilitation, but the majority is passive with regards to employment and remain at home. As a result, their basic skills, professional knowledge, working habits, etc. decline. These people need support during their schooling and then as part of the transition from school to the labour market until they are settled in a job. Within the project Young People Making a Transition, co-financed by the Republic of Slovenia and the European Social Fund, a system offering help to young people with special needs to make a transition to the labour market is developing. In terms of social responsibility, this is important for young people as well as business enterprises and other organisations. Young people who invest time, effort and means in their education add value to society by finding work in their field after completing their studies. Business enterprises and other organisations that get involved with a young person with special needs at school through practical training can develop his/her skills according to their needs and in line with the labour market. Each young person with special needs has abilities, competence, knowledge and creativity. No society should ignore this, making it is wise to develop a system that ensures professional, organisational and financial resources to tackle this problem. This is a component of social responsibility of society.

Keywords: youth, special needs, transition, education, labour market, social responsibility

65 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

DEVELOPMENT Of MINDfULNESS AMONG HIGH SCHOOL STUDENTS AS A COMPONENT Of SOCIALLY RESPONSIBLE EDUCATION Iva Žižek, [email protected] mag. mojca Šušek, [email protected]

Abstract Mindfulness is an ability or a skill that every person can have. It can be practiced by anyone at any moment, at no cost. The only predisposition to practice of mindfulness is to be educated about it and to be motivated to do so. There is a set of techniques and methods with which awareness about mindfulness can be systematically strengthened. Mindfulness is best strengthened gradually. It is an effective tool for personal growth, and it is also important in tackling psychological problems. It is also increasingly important in organizations which play important roles in the lives of high-school students. Adolescents spend a lot of time in school, which is why the school environment contributes to their overall well- being, impacts their social, physical and emotional aspects of life. Health and well-being of students influence their ability to enjoy the advantages of quality education and meeting their academic potential. In this regard, students can use mindfulness which they gain by practice. The goal of this paper is to report about examining the high-school students' attitudes towards mindfulness, their experiencing of the practice of mindfulness, and potential differences between different groups of high-school students in this regard, with the aim to create an appropriate mindfulness training that would enhance this ability and consequently contribute to their success in school and other areas of their lives. This would strengthen their social responsibility.

Key words: mindfulness, high-school students, social responsibility

------

INTERNATIONAL PROJECTS EUROPEANS fOR PEACE – LOOKING BACK IN COOPERATION fOR A BETTER fUTURE nataša sever Škofijska gimnazija Vipava Goriška cesta 29, 5271 Vipava, Slovenija [email protected]

Abstract The projects within the program Europeans for Peace were dedicated to different forms of discrimination and resistance to discrimination in the time of National Socialism and today's society in Germany and Slovenia. The topics of the three projects were forced labor, different forms of resistance to discrimination in society and the everyday life of people with disabilities in the past and now. The participation in the projects consisted of participants' meetings and individual and group examination of documentation. Special attention was paid to the intergenerational dialogue, social responsibility, active citizenship, the promotion of understanding the differences and to the connection of the topic to the current matters in the society. The results of the projects are usually an exhibition and a webpage, which are jointly produced and presented to the public. The projects strengthen creative international and intercultural cooperation and help young people develop different competences and skills required for the successful inclusion of socially responsible behavior in their everyday life.

Key words: discrimination, National Socialism, intergenerational dialogue, creative cooperation, social responsibility, competences

66 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

SOCIAL RESPONSIBILITY IN MATHEMATICS AND ACTIVITIES urška Čarni, prof. Osnovna šola Karla Destovnika – Kajuha, Ljubljana (Primary school Karla Destovnika – Kajuha, Ljubljana) Jakčeva ulica 42, 1000 Ljubljana [email protected]

Abstract This contribution talks about various activities I manage with the purpose of empowering my pupils to be ecologically and thus socially responsible. In the age of consumption, we are all inclined to purchase products we do not really need and it can happen all too quickly that our wardrobes and shelves are full of beautiful but completely unneeded items. Most of these items are made of non-degradable plastic. Even the items that we need are usually in plastic packaging. This contribution does not focus on different aspects of hoarding (emotional, financial, ecological etc.), but introduces some items made of waste plastic packaging by the pupils and employees of Osnovna šola Karla Destovnika – Kajuha, Ljubljana (Primary school Karla Destovnika – Kajuha, Ljubljana) based on my initiative. At the workshops I offered the children some concerning information about the excessive amount of waste that we as a consumer society create. At the same time, as a teacher of mathematics, I persistently gave evidence that mathematics is necessary and usable in everyday life.

Key words: mathematics, consumer society, recycling, social responsibility, non-degradable, eco contents

------

NETIQUETTE fOR COMPUTER SCIENCE LESSONS mojca tisovic [email protected]

Abstract In the paper I present the activities that I carry out in the subject of computer science. Through these activities, I make my students aware of the safe use of the Internet in an indirect and direct way, and thus of increasing social responsibility online. In class, we carefully worked with students and read the rules about safe use of the web. I also showed them examples of violations and how they violate even the most basic human rights in the case of non-compliance. I made a survey of how many pupils know the online bonton at all in order to respect it as much as possible. We talked a lot about social networks that our students use on a daily basis. We also reviewed various forums where users anonymously give their opinion. I informed them that they are also responsible for anonymous opinion. This topic has attracted great interest among pupils, since they have never addressed an online bonton.

Keywords: netiquette, human rights, digital citizenship, digital footprint, bonton, social responsibility.

67 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

PRESENTATION Of PROfESSIONS THROUGH MEDIA CLASSES mojca leskovec meharich, Prof., Primary school, Osnovna šola Notranjski odred Cerknica Cesta 4. Maja 92, Cerknica, Slovenia [email protected]

Abstract In school year 2017/2018, nine shows presenting professions in shortage and high demand were made and broadcasted through the media in cooperation with the ORON institute. The shows were filmed and edited by the students under the supervision of the mentors, and published on local television ORON - a television program provider that covers local news, educates and informs the public in the Notranjska region. The programs are also accessible on the website of the Notranjski odred Cerknica primary school. Through practical work pupils learned about the professions of cameraman and editor. Through interviews and field work, students presented different professions to their peers, making it easier for young people to decide on their further career path. Cooperation with external institutions and coordination of shooting terms, preparation of interviews gave pupils a new insight into different skills, and by this method of work they also acquired new skills that will be needed in their further career and life. Among other things, the program includes the projects in progress at our school like Ecoschool, Traditional Slovene Breakfast, school performances, camps for curious and talented students, junior prom and All generations day. In addition, the program extends to the events in our community to blood donor sessions, traditional carnival and performances. Our activities are intended to inform local people on different events at school and wider community. Thus we contribute to social responsibility of pupils and school.

Keywords: primary school, media, professions, project work.

------

INTERCULTURAL COMPETENCE IN TEACHING GERMAN nina grum Primary school Karel Destovnik-Kajuh Ljubljana Jakčeva ulica 42, 1000 Ljubljana [email protected] www.os-kdk.si

Abstract A global citizen is the paradigm to which teachers and students can and must aspire. The modern multicultural society demands that shift in the educational system. That change can occur, a global citizen can be raised and it rests on the development of the student’s intercultural competence. Intercultural competence signifies the ability to understand and be open towards different cultures. In this paper I attempt to present how I implement intercultural competence in teaching German as a foreign language in the primary school. Our goal of learning a foreign language still remains the same: to prepare students for an effective communication in the target language. It is effective however only when the lessons aren’t restricted only to learning grammatically correct sentences and vocabulary, but also include the study of foreign habits and culture. In the short paper I am presenting my experience with students and the implemented methods. I am showing, why it is important to prepare traditional German dishes when studying the food vocabulary and thus why the simulated situations are not a waste of time. Only time devoted to learning by experience can provide that necessary platform where superficial knowledge can be replaced by long-term knowledge, and a positive relationship to the foreign culture can evolve, thus providing the students with a sense of security and respect, as a background of their personal social responsibility.

Keywords: German, foreign languages, intercultural competence, primary school, social responsibility.

68 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

TEENS AND NATURE martina marc Osnovna šola Notranjski odred Cerknica Cesta 4. maja 92, SI-1380 Cerknica [email protected]

Abstract Part of the curriculum in elementary school is to develop a positive attitude towards nature. In order to connect pupils with it, we should act not only on the intellectual level, but also on the emotional one. Primarily, the individual should feel discomfort when nature is destroyed. This relationship has begun to build since the early days and can be upgraded with rational explanations over the years. In order to approach pupils, we need to listen to them and adapt to their desires about nature. In the elaborated project, we were considering how to include as many pupils as possible into school activities and invited them to participate based on their own interests. We were identifying opportunities to expand our perspective and connect to our planet and living environment. The exploration was embedded in regular school and after school activities. We investigated the devastation our mobile phones produce. We wondered about the importance of separating waste. We were making special waste baskets in art class, watching educational movies and making posters. We had a discussion about our need to own electronic gadgets and how often to buy new one and why. We talked about plants near school and how they adapted to climate. Pupils did not know how raw materials for mobile phones are obtained from nature and were surprised and touched by new information; therefore, it is welcome to continue to explore what are everyday objects made of.

Keywords: attitude to nature, nature, waste separation, mobile phone, social responsibility.

69 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

4 PRESENTATION Of CONfERENCE MUSICIANS gallus foundation

Slovenian composer Iacobus Gallus Carniolus, whose name overtook the Gallus Foundation, has left his homeland at the age of twelve, looking for musical knowledge he could not get at home. With his works, he became an exceptional and enduring ambassador of top-level Slovenian art and culture in the world. For almost 30 years, the Gallus Foundation has supported young Slovenian talented musicians in their studies and at the beginning of their independent artistic journey abroad. The Gallus Foundation Gallus grants to selected musicians the status of "Gallus protégée". dorotea senica

The flutist Dorotea Senica is currently the most successful current Gallus protégée (from 2014). Born 1997 in Frankfurt am Main, she started playing the flute at the age of 8 with prof. Valerija Kamplet at Conservatory for Music and Ballet Maribor. At the age of 15, she passed the entrance examination for a full-time study of the concert flute at the University Mozarteum Salzburg, where she is a student of the 1st semester of the master’s degree in the class of Univ. Prof. Michael Martin Kofler. She has been attending music competitions since she was 10 years old and won many first prizes. The most important are: Ars nova Trieste (2007 winner in all categories, and in 2011 in category of chamber music playing together with clarinet and piano), International Music Competition "Petar Konjović " 2013 (Belgrade), twice victory and laureate on Competition of Woodwinds in Požarevac in 2007 and 2010 (), International music competition Premio Citta di Padova 2011 (Italy ) and Varaždin Woodwind & Brass International competition 2015 (Croatia). At the national competition TEMSIG she won first prize four times. At the last TEMSIG competition in 2016 she was awarded also with three special prizes. In 2016, she was in the finals of the Slovenian competition "Eurovision Young Musicians", where she played with the Symphony Orchestra of Broadcasting and Television Slovenia under the direction of conductor En Shao. Dorotea was qualified and participated at 9th Kobe International Flute Competition. She was semifinalist at the Theobald Böhm Competition for flute and alto flute in Munich 2016. In 2018, she was the finalist and the winner of the Darmstadt Special Award for the Best Performed Composition of L. Berio’s Sequenza at the "Severino Gazzelloni" International Competition in Pescara (Italy) and semifinalist (third round) at Nicolet International Flute Competition Guanghou in China. This year she won the first prize (Laureate) on the Dutch International flute Competition in category Master. Dorotea was playing as a soloist with the Slovenian Philharmonic Orchestra, with the Symphony Orchestra RTV Slovenia and with the Hungarian Mendelssohn Chamber Orchestra. In february 2018, she won the Orchestra Academy of the Munich Philharmonics as a Substitute and played in March 2018 the 3 rd Symphony of Mahler, conducted by Kent Nagano. Dorotea receives a scholarship from the International Academy of Music in Liechtenstein and participates regularly in the intensive music weeks and activities offered by the Academy. She was also “Mladi up” of Zavarovalnica Triglav for the year 2016/17. For her master studies, Dorotea has been awarded by the scholarship of the Slovenian Ministry of Culture. (more: www.doroteasenica.com) maja mancini senica

Maja Mancini Senica, born in Ljubljana, graduated at the Academy of Music in two directions: piano and music pedagogy. After a piano diploma, she was a piano accompanist at the Academy of Music and music teacher at Franc Šturm Music School in Ljubljana and 10 years in Germany. She has been teaching piano for 15 years now and has been accompanying pupils at the music school and the Art Gymnasium of the Conservatory of Music and Ballet Maribor. As a pedagogue and accompanist, she took place during this time at over 70 competitions with her pupils and students. For the successful work with young people, she received the mark of recognition of the mayor of the City of Maribor and of the Conservatory for Music and Ballet, Dr. Roman Klasinc. In 2017, the Association of Slovene Music Schools awarded her with the mark of recognition of Fran Gerbič for outstanding achievements in the field of music education and musical reproduction.

70 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

Iva Žižek

Iva Žižek se je po končani nižji in višji glasbeni šoli, kjer je obiskovala program klavir, odločila svojo glasbeno pot nadaljevati kot solo pevka. Po končanih dveh letih nižje glasbene šole iz solo petja je uspešno opravila sprejemni izpit na Konservatoriju za glasbo in balet Maribor, kjer trenutno obiskuje 1. letnik, program solo petje. Pod mentorstvom prof. Jolande Korat je letos na Tekmovanju mladih slovenskih glasbenikov in baletnih plesalcev - TEMSIG z 92,6 točk dobila srebrno priznanje. Rezultati na pevskem področju so ji letos omogočili, da se je predstavila na letnem koncertu oddelka za petje Konservatorija za glasbo in balet Maribor, poimenovanem Večer pesmi in arij 2019. Za letošnje predano glasbeno ustvarjanje na pevskem področju ter veliko število nastopov ji bo v imenu Konservatorija za glasbo in balet ob zaključku 1. letnika mentorica izročila posebno priznanje. S svojimi solo pevskimi točkami pa je sodelovala v muzikalu od Vrat do vrat, ter Izložba. Z mladinskim pevskim zborom III. osnovne šole Murska Sobota in še prej otroškim pevskim zborom Glasbene šole Murska Sobota pa je dobila zlato državno priznanje. Z različnimi mladinskimi zbori je sodelovala v projektu Zborovski bum in Potujoča muzika. Z Jakom Ajlecem sta glasbeno ustvarjanje začela v letu 2019. Najprej sta se predstavila na prireditvi, posvečeni podjetništvu na Srednji ekonomski šoli in gimnaziji Maribor. Dne 16.6.2019 pa sta se kot gosta na koncertu klasične glasbe predstavila na Trojicafest-u. V tamkajšnji cerkvi ob spremljavi orgel sta predstavila arije in pesmi v štirih jezikih.

Jaka Ajlec

Jaka Ajlec se je z glasbo seznanil že kot majhen. Najbolj izmed vsega ga je pritegnil klavir. Vpisal se je v Zasebno glasbeno šolo Maestro v Gornji Radgoni, ki jo je zaključil leta 2016. Pot je nadaljeval na Konservatoriju za glasbo in balet Maribor, ki ga obiskuje še danes. Glasba mu vedno znova vliva voljo in veselje do življenja in neizmerno uživa v interpretacijah skladb. Prav tako je vsestransko glasbeno nadarjen, saj zraven klavirja igra še orgle, kitaro in vodi razne zbore in vokalne skupine. Njegovo delo in talent se kažeta tudi na tekmovanjih. V lanskem šolskem letu je dosegel srebrno priznanje na tekmovanju Temsig, v disciplini orgle, zlato priznanje na tekmovanju Temsig v disciplini solfeggio, 2. nagrado na mednarodnem tekmovanju Jurica Murai v Varaždinu (Hrvaška), v disciplini klavir, in zlato priznanje na mednarodnem tekmovanju mladih glasbenikov v Povolettu (Italija), prav tako iz klavirja. V letošnjem šolskem letu pa je dosegel srebrno priznanje na tekmovanju Temsig, disciplina klavir. Zagotovo bo svojo glasbeno pot nadaljeval na akademiji za glasbo. Zraven klavirja ga pa še zelo zanima tudi dirigiranje in njegova želja je, da bo nekoč lahko dirigiral orkestru v operi.

71 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

5 REfERATI PREDAVATELJEV SO V CELOTI OBJAVLJENI V E-ZBORNIKU - fULL PAPERS ARE PUBLISHED IN ELETRONIC PROCEEDINGS

Prispevke avtorjev v celoti si oglejte na spletnem mestu http://www.irdo.si/irdo2019/.

6 SKLEPI KONfERENCE - CONfERENCE CONCLUSIONS

See conference conclusions at www.irdo.si

Send us your suggestions for the development of social responsibility to the address: [email protected].

Together we can do more!

72 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

7 ORGANIZATORJI, SPONZORJI, SOfINANCERJI

ORGANIZER

IRDO - Institute for the Development of Social Responsibility Preradovičeva ulica 26, 2000 Maribor www.irdo.si | [email protected]

SCIENTIfIC PARTNERS

University of Maribor (www.um.si)

wOSC, IASCYS

73 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

CO-fINANCER Office of the Republic of Slovenia for Youth

IN COOPERATION wITH World Organisation of Systems and Cybernetics (WOSC) International Academy for Systems and Cybernetic Sciences (IASCYS), Pau, France European Academy of Sciences and Arts, Salzburg CSR Europe Slovensko društvo za sistemske raziskave Slovensko združenje za kakovost in odličnost Štajerska gospodarska zbornica Združenje Manager Mreža za družbeno odgovornost Slovenije Akademija za družbeno odgovornost

CLIPPING PARTNER

MEDIA PARTNER

SPONSORS

74 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

8 OBJAVE

75 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

76 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

77 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

78 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

79 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

80 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

81 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

82 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

9 ZAHVALA

Spoštovani,

Sodelujočim avtorjem, so-organizatorjem, oblikovalcem, študentom, poslovnim partnerjem, članom in znanstvenim ter drugim partnerjem iskrena hvala za vso pomoč pri pripravi, organizaciji in izvedbi te konference. Kot veste, je brez vašega sodelovanja ne bi bilo.

Iskrena hvala članom Univerze v Mariboru in članom WOSC ter IASCYS za znanstveno in organizacijsko podporo tej konferenci.

Hvala vsem sponzorjem, donatorjem in sofinancerjem te konference.

Še posebej pa iskrena hvala gospodu Marjanu Šarcu, predsedniku Vlade Republike Slovenije in častnemu pokrovitelju te konference. Hvala, da razumete in podpirate naša prizadevanja za razvoj družbene odgovornosti v Sloveniji in v svetu.

Že 14. IRDO mednarodna konferenca Družbena odgovornost in izzivi časa 2019 dokazuje, da je pomembno naše zavedanje odgovornosti za naše vplive na družbo, t. j. ljudi in naravo, soodvisnosti in celovitosti. Zato združujemo tako znanstvenike, kot raziskovalce, podjetnike, študente, upokojence in druge ciljne skupine v naših prizadevanjih za skupno dobro. So-ustvarjamo pestrost vsebin in posnetek družbe ter ugotavljamo, kaj lahko še izboljšamo za naš lepši jutri.

Družbena odgovornost je orodje za dosego trajnostnega razvoja. Informiranje, razumevanje, zavedanje, spreminjanje naših stališč in navad pa ključno, da ohranimo naše okolje in družbo v čim boljšem stanju za našo in prihodnje generacije.

Hvala, da se tega zavedate in delate dobro. Hvala za vaše 15-letno zaupanje v naše delo.

S spoštovanjem, mag. Anita Hrast, direktorica inštituta IRDO

83 14 th IRDO International Scientific & Business Conference SOCIAL RESPONSIBILITY AND CURRENT CHALLENGES 2019: SOCIAL RESPONSIBILITY: DEVELOPMENT, APPLICATIONS AND IMPACT MEASUREMENT

ACKNOwLEDGMENT

Dear All,

I would like to thank all participating authors, co-organizers, designers, students, business partners, members and scientific and other partners for all the help in preparing, organizing and implementing this conference. As you know, without your cooperation there would be no conference.

I sincerely thank the members of the University of Maribor, the members of WOSC and IASCYS for scientific and organizational support to this conference.

Thanks to all the sponsors, donors and co-financiers of this conference.

In particular, I sincerely thank Mr. Marjan Šarec, the Prime Minister of the Republic of Slovenia and the honorary patron of this conference. Thank you for understanding and supporting our efforts to develop social responsibility in Slovenia and in the world.

The already 14th IRDO International Conference Social Responsibility and current Challenges, 2019, proves that our awareness of responsibility for our human impacts on society, t. j. people and nature, interdependence and integrity / holism is important. So we unite scientists, researchers, entrepreneurs, students, pensioners and other target groups in our endeavors for the common good. So we co-create a variety of content and a snapshot of society, and we find out what can be improved for our better tomorrow.

Social responsibility is a tool for achieving sustainable development. Informing, understanding, understanding, changing our human attitudes and habits is crucial to keeping our environment and society in the best possible condition for our and our future generations.

Thanks for knowing this and doing good.

Thanks for your 15-year trust in our work.

With respect, mag. Anita Hrast, Manager of the IRDO Institute

84