1 • , '. "

-- .- -- THE MACARONI , JOUR'NAL

Volume 59 No.9

January, 1978 j. '.

. ,

.,

JANUARY 1978 . . ,.

Noodl. Snack-a-ronl fhe Macaroni Journal

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NATIONAL MACARONI MANUFACTURERS ASSOCIATION , . WINTER .MEETING Hotel Diplomat. Hollywaacl. Florida 33022 . "

SUNDAY, "F.lRUARY 5 ., 9:30 (l.m. Wheat ond Wheat Foods Convention Re~lstrotion Desk opens Robert J. Wager and In lobby 0 Dlplomot West. . American BakerJ Assoc;otll~ 2:00 p.m. executive Committee Meetlno-- 10: 15 o.m. Wheat Outlpok­ West Co-j Room Mel Moler, North 6:30 p.m. Welcoming Reception- CommiSSion Dlplomot We.t Pool 10:45 a.m. Product Promotion­ No planned dinner function Elinor Ehrman, Burson/Marsteller MONDAY, FEBRUARY 6 Discussions­ Business Session In Mezzonlne odjournment by noon T..,eatre, Diplomat Eost Afternoon at leisure­ continuance of committee 9 : 0~ o.m. Greetings 'rom President meetings lawrence O. Williams Creative Marketing 6:30 p.m. Suppliers' 5oc1al­ Lester R. Thurston, Jr. President, C. F. Mueller Dlplomot We.t Pool Compony No planned dinner function Creative Strategy-Facts and Trends- Philip F. Connolly, Vice Pres., A. C. Nielsen Compony WEDNESDAY, FEIRUARY • Creative Pockoglng- 9:00 a.m. Co-chalrmen: Wliliom A. Henry Irv Koons, President, Earnest J. Ravarlno Irv Koons Associates Robert L Slier, executive Vice Creative Advertising- President of Soles, Force Robert 5. Mo.ke Chol.mon of Companies, Inc., will leod the executive t ommlttee, discussions on tennis courts and championship golf and Wheat Foods Bill, the Whent Needham, Harper and Steers, facilities. • Outlook, nnd an updnte on National Inc. (I i Setting standards and II.,,", Diplomat. Hollywood. Flor. aUng your broker soles Over the years the Diplomat has ~Iilcarolll Institute product promotion Creative Merchandising- wtI i built In the late l050's In au bL'COtne reknowned as the home of big and rcsclUch for the Footlservlcc acid. Eu~ene S. Mahony, (2) DovelOPlng on .fleel" ) I"at had been a mangrove name entertainers In the Cafe Crystnl On the final day Hohert L. Siler, Irector af Merchandlslrig son between your . It was an englnccrlng marvel and Ihe Tack Ilodm. C:U.'cuti\'C vice IJresldcnt and member so",lce., Needham, Horper & and sales force; .• lush 18·hole golf course and TIlere nrc many attractions in the of the LU:lrd of Sules Force Com· Steers, ne. (3) Motivating your sales {)fce 1.otd complex In such Il site. north Miami area, and the" DJplomat piluies, Inc., Schiller Park, IIIluuls­ Adjournment at noon Adjournment by noon &~::' : ~~,.: Macnroni Manufncturers orrers all tho facilities thnt Il conven· lurgest fo od hrokers In AmerlclI-wlll Arst met there In January, tion delegate could waut. lead discussions on IllIman resources 2:00 p.m . . Tennis Mixer at the Tennis Courts- Afternoon at leisure­ I among the first to use In seiling. He l'Omcs directly from an Golf T~rney sign up In advance continuance af committee Amcrlcnn Management Association meetings The Program workshop to make this presentation. 6:30 p.m. Suppliers' Soclal-Regencl West In Enst, the main hOllse the convention center, Is The Orst tlay's program of the - Convention Center, ast Side 6:30 p.m. Suppliers' 5oclal-Country Club l'ust side of the main North. Winter Mceting of Ihe Nntlonal Maca· The Speakers 7:30 p.m. highway fronting the . ocean. Pasto Porty-Regency SOYth 7:30 p.m. Dinner Dance ronl Mnnufacturers Association will . ncross tho street Is Diplomat he a marketing seminar. Lester H. Phillr F. Connolly Is n vice presl . complex of tw(}ostory units Thurston, Jr., prL'Sident of the C. F. dent 0 the A. C. Nlelscn Company, TUESDAY, FEBRUARY 7 pool where the Macaroni Mueller Company, Is hringing n teaJll I\L1uiJ Index Division, which provides marKeting rllsenrch tUut other husl ness Business Session in Mezzonlne THURSIlA Y, FEiRUARY 9 . "'g'''" gather for socials and con· of experts who will look at trends and Theatre, Diplomat Eost . It Is. backed by the cause· discuss creative packaging, advertls· services worldwide scrvlng fuod, drug • 9:00 a.m. Boord af Directors Meeting In . I carries boat trnffic Into the lng, and merchandising tQ L'llpltnlize confecthmcry, tohacco, and other In· .west Card Room ' , 9:00 a.m. Outlook In Washln~on- 0 11 them. dustries. Mr. Connolly first fohll'd the Counselor Harold . Halfpenny fujjoummont by' ncor:' J tho other side of the causeway nlc second day takes a look at Nielsen Company In 11).19 serving us '~, COWltry cluh cOmplex with tho \Vashlngton developments, the Wheat (Conllnued on (lQ1C 8) 4 s

.,' AIRLOCK MOTOR __ flOUR fUO -- AIR LOCK

,Al. NO. l .II!H.I91

PRtMI KER roO - _ .... -". MOTOR 9

OISCHARGE INTO MI XER I:~ __" ••.. ----=---~t Here's what Demaca .,,.,. -mixer da~~s far you: • It increases dralmQticlllly. the efficiency the Mixer.

I!! It prepares properly for the Mixer Eliminates white tOimproper . ~~~~~ ______~r- ______~ ______

• Improves nrr,dlloi quality. Smoother COI~sil;terlcy.

• Mixer stays cle,,"!,, lonoer. Negligible water and flour dust in Mixer.

• Easy to dis-·aSSllm~lle i~~~~~~~~~J.Thumb.screw cOlnstlructioln. All stainless steel

I: Jill more details? Contact 280 Walllalle'.1 TWX, 710 . 584, ~ 24<19 Weltern Rep .. ,. University School of Continuing Edu. attended the ~ar)(eUng cation. He Js a Crequent contributor and course to pacloaglng publicationli. the Arrierican His Ann hM been retained by mnny at the Harvard malor corporations In addition to the 1007• . Mueller Company Including Gulf and WAKE UP Western Industries, Consolidated Cigar ~orporatlon, Falnnont Foods, American Can Company, Joseph E. You are part of a changing Seagram & Sons. Pasta World

The United States consumes less pasta per person than any other country In Europe from which figures are available. (italy, of course, leads the world In pasta consumption per person.)

u Presentation Analyst. He hIlS sub­ The BIG GIANTS of food production and food marketing know If'(luently risen to tho post of Manager this fact and appreciate the potential. That is port of the reason '!f the New York Retail Index Client S('rvlce Presentation Analysis depart­ "they" have bought and are buying pasta plants formerly owned ment. fie became an Account Execu­ by enterprising families. Another motivation is ... with rising tive In 1068. He was elected 11 Vice President In 1974 and since then has food prices and Inflation "they" realize that housewives seek a hud corporate responsibility for a means of setting a nutritious meal upon the table for less than the lIumber of Important clients Including Mueller, Warner-Lambert, and the cost of other foods. Pasta is an answer ... and it lends itself to Best Foods Division of Com Products variation, a demand of the American palote and public. International. He works out of IInckensack 'h~rI is flobert S. Almer has been chalr­ "They" are convinced that by aggressive marketing and mer­ the father of six sons. l11an of tho executive committee of chandising they can expand the market and additionaily cut Into Needham, Harper and Steers, Inc., since 1975. He was President of the the sales of less zealous posta producers. Dallas Timcs Herold Company and the fonner chalnnan of the board of Time Is urgent. Before there are inroads in your market .. . look McCann·Erickson \Vorldwlde, Inc. to your package. Is It olive? Does it sell? Does it provide the In· He was with McCann·Erickson for formation the housewife wants? Or does it simply stand sleeping 13 yelifS and the General Motors busl. Robert LeolllU'd Slier Is tlX\·t' ltill' vice president of Sales Foret.' Cool­ ness in Detroll. He was eJected presl. on a shelf? dent in 1068, moving from Detroit to panies, Inc. SchUler Par)(, I:!inou. largest food brokerage oTglllliz.. !ion I New York, lind In 1971 was elected How about your marketing methods? Are they a step ahead of chalnnan or the board. America with some 400 pco ,Ie III brnnch offices from Indlnnap' II. to tomorrow? We can help you with your sales, your packaging. We He Is a graduate of the Emory Unl. EI Paso. verslty a

The Glamour Market \ Glamour Magazine has recently sur· Nearly twice III many readers take Th. largest group-Sl veyed its 18-35-year-old readers (three vltnmlns as the national average for ,oatlng .there on D out of four who are working women) women. most every week and cam. up with these hlghllgh ... : Since they spend for nutrltlon and 13 percent go to fast Nutrition, ~ood health, and main· convenience Bnd tend to be brand a !ew times a week talnlng welg t are dominant InOu· loyal, food marketers should be reach· Mure than 1 in 5 enCC5 of the food buying habits of Ing theso readers at on age when food much more than the Clamour readers. buYln~ habits are being formed, par. eat In health food Half of them shop once a week for tIcular y as the Clamour reader moves salad and v:s:tables food. Another 20 J:rcent shop more ,into her Brst apartment either as a of other fa • often, the remain er less orten . . slnPele working woman or a working More than half the readers (56 ter. wi e. Convenience FoodJ cent) chanped their food buying ha I... Recipe Source. bemuse a Inflation. The large major. "Which of tho tty of these readen eliminated or cut The chf~f sources readen report convenience foods have you back on a particular food, e.g. meat. using for recipes are cookbooks (91 the past three months?" SlgnlBcantly, few readen cut down or percent) magazines (85 percent) rela- ...... M ...... eliminated prepared, frozen, or other live. (75 percent). and friends (74 per· convenience foods. They feellhe extra ""nt)...... cost of bUYlns convenience foods is nle m:!azlne mentioned most as Imlanl Soup MbH --."7~ 56" Canned Soups 78 II worth it since lelr time for food prep" "belm~ ':'c for recipes" are: \Vaman's Inslan! PolalOtl 22 24 aratlon Is so limited. Day \ ~!.. percent), Good Housekeeping Canned Polaloes 1 Pacbied Prepaml • Nearly half (45 percent) prefer to (29 ~rcent). Family Chel. (28 per- Dlnne", 21 25 buy canned, frozen, or prepared food cent, Clamour (25 percent), and Bet. Packlaed Sauces/ ter Homes tic: Gardens (23 percent). Oravy Mbu 12 21 packaged In portions for two, and 17 SpJaheul Sauces 4D 42 percent want a portion for one. Nine out, of 10 readers nllmed the /Rice Mlxet .. 57 Clamour readers have diverse food cookbooks they have. Heading tho list Noodlet/Macaronl/ SpJahell1 tastes. Italian food mentioned by 00 are Betty Crocker (51 percent) and Dlnne", 46 47 . percent, Chinese by 53 percent, and Better Homes &: Gardens (28 percent). Canned Main Mexican/Spanish by 40 percent are COUI'Kl t7 17 The most popular foods "generally" Tomalo Sauce 5' 73 the principal foreign prepared foods eaten for dinner arc: mea.t (90 percent), they use at home. vegetable. (92 percent). salad (80 per- Frozen Foow cent). /rultry (06 percent). fish (55 Staples on Hand "Which of the following tll'" percent, macaroni/noodles \-'5 per. frozen foot!s have you bought In . Clamour readers report they keep cent), ri"" (42 percent). past 3 monthsr a wide variety of staples on hondoThe top mentioned Items are: eggs (95 Convenience Fooch "wa' Dlshe, 7 6 Forelan Dishes pC"",nt). milk (93 per""nt). cheese Clamour readen have a high rate .Jf • 7 (88 percent). lui"". (85 percent). fresh bU)'iuy, convenience foods. Since th.·ir Foreign Foods fruit/vegetab es (82 percent), tuna tim,! f.'r food preparation ls 50 limited fish (80 percent). cold ""real (76 pcr- it appears that readers feel the extra "Which of tho following pro cent), rico (74 percent), noodles/maca- l'Ost 1J worth it. (Few have cut back foreign foods do you usc at I. ronI (14 percent), Cnleker (74 percent), lin convenience foods because of In8a. Chlne:e 53 53 canned vegetables (72 rrccnt), frozen l IOn, as they Indicated in replying to Japanese Il 14 vegetables (68 r ~ rccnt • sodlt (65 per· "nother question.) French 12 8 Itallsn 62 57 If it looks ~{lf)d ilnd lil S h !~ ~of)d . Thill'S ~f)lld pasta! cent), canned 'rolt (59 percent),cold The most popular convenience foods Grttk 4 3 Ihlt ~(Jtld lIilSlil requires ~otlll prodLJ t: ts , Ukl' I\mhl'r's cuts (41, percenl), and cake mix (45 mentioned arc: canned ,"oup (82 per· Muicsn/Spanllb I. 3' percent). Other H 7 T1l.epJ6of Veneziil No. 1 Semolillil. '",perii' lJuruIII CriUlul.lr, or cent). ""nned fish (77 percent). cold Information about nutrition, cuI. Cwst.,1 FilIlC\, Durum Piltcnt ilour. cuts (68 percent), pre~ared salad dress· Stapl." Thanks to uniionll hi~h qUitiity, color ami aries, auJ Ingredients on food pack. Ing (Irl percent). co d cereal (Irl per- "Which of the followin5 slaples do lsill,fllf:. ~rilnul.ltif)n. these ill~wdil!l1ts mil l:e \,our pastil ages, labels, and advertising Is 1m· cent), canned vegetables (o:Jercent), you usually keep on hon ?" uperiltinm !Ull mow smllilthly, portant to the readers. . tomllto sauce (65 percent), e mixes Amher \\ d:~' exclusively with .he finest dUrtlili Glamour rcaden cook dinner at (58 pcr""nt). canned fruit (54 per""nt). Milk .2 .6 pastil! whe.lt ~ro\\,11 hy filrmers of the norlhern plilins. ,\nd home an average of four times a week. rice/rico mixes (52 percent), instant Chec,.c 86 • 2 .. Amller ~rinds this fine durum in its mudern effidcnt mill . E... ., " Three out of four readers say Ihey soup mixes (46 percent). noodles/ .. ]I 3D And A",her serves you ri~hl. .. hy n"'tchin~ , 'lItIr Yoaurl 27 " serve wine with dinner, and nearly III macaronl/.paghettl (45 percent) lind "", .3 '5 7' )I'~ ~ S ilnd hy shippin~ whcll promised. Ami tim.. spagh.ttl IAUCOI (40 percent.) Noodles/Alacuonl 6' 8l 7' consulller ~ets il luedJo and TV Grand Forks, North Dakota 58201 In 1970 to 2.86 persons in 1977. All but Rican, Cuban, or of ether Spanish sale mate,!"ls and a Phon. (701)772-4841 origin. about one of every 10 primary Indi­ Get One Fr~ vidual households contains only one • TIle baby boom Is generally con­ 15.5-oz. and 3~iJz. person. sidered to have ended In tho early Oavored and plnln vo.,lo,u. I' .

Dllfrlbutlon Tak.. of metal canJ, which represented • throu~DUt our .torea with '~~:I~=: ;lrlceS. In place of Sun Glory, The report cites growth patten\! In February due to unusually frigid More of Foad Dollor 611h of total packaging coots for fruit vlsfbllty (compared i any number of brands •.• and vegetabfe processing," he said. every mensurable aren o£ the Industry. weather condltlonli In much of the label. We feel some as In.and.out sale items. If In the ten year period since 1067, the TIle sharo of consumers' food dol ~ Metal can •• along with plastic I"'ck. country. Eatlll~ nm) drinki"~ Illace Ian (unn:lled Into transporting. proc­ they went on the shelf number (1£ stores has risen from 8,000 sales totaled $27.6-hllllon In the first aging materials, are expected to have themselvesvlite label, 1~~I~~:::;~~;~ ~nl~I;;:i~ ; :~.I~~; dust. We had no cus. csslng and distribution of food l! ox­ to a projected 30,000, with a jump In hlllf, Il 10.4% IncrcD.~e from thc same the highest annual rate of Increase Ing of no o£ those brands. pected to be up 6-7 per cent this year through 1980 at 10 per ccnt. sules from $1.3 billion to close to $9 period last year. These Hgurt!s were from I07S'o ,liS billion. An in-depth exploration of tile of our attitude toward billion by the cnd of this year. Per­ t'Ompllcti hy the Bureau of the Cen­ That tho word from tho Agriculture Transportation Cost. ence between private label nlld Life, customer acceptance store dollar volumtl Is also 011 the lOllS, but the NHA £ocllSes attention on tional brand products In stores there either." rise-From $102,500 per store pt!r year eating plncc! (those estahllshments Department's Economic Research Interdty truck and rail transporta­ presented last week by Daniel did a prico check on In 1007 10 more thull $270,000 in 1976 primarily engaged in the sllles of pre­ Service In a study on tho nation's food tion costs-the third largest com­ president of Roche Bros. and found It WIlS priced pared meals ami snacks). Those es­ marketing bill. Tho report by Andrew ponent of the markeUng bill-is ex. arui nppronchlng $300,000 In 1977. kell, four·store operation at the chains. One chain tahllshments I1cl'Ol1uted for approxl­ Welser, USDA economist, Is In tho peeled to be up about 5 to 7 per ccnt Dedham, which does private label at close Net Earnings nose mlltely 84% of tntal eating and drink· current Agricultural Outlook. over last year, Welser forecast. In Mass., volume of million, to cost, it made sense, he said. Despite Increases In operating (.'Osts, Ing lllllcc sales In 1076. Elltlng place Welser said this year', expected 1976 transportaUon costs were t9.S · $43 rise Is In marked contrast to the sharp Speaking at a meeting of the "U Clorox seUs for 69¢ with a 5 per Inflation and product shortages pre· sales totalt'tl SIS.n·hllllon In tho first billion, a 14 per cent Increase over tax. net earnings for the Industry rose five monlhs or 1977, nml the NRA Increases of morc than 10 per cent In 1075. eery Manufacturen of New mil proHt, It's foolish to sell private 10 3.4>;t. In uno. The increased cum­ estimates that the totnl reached $23.3· 1974 and )[175 and n per cent last year. Railroad freight rates will average Roche said that 8 label al 59¢ and a 20 per cent pronto The marketing bill ;1!presents an esti­ checlc at a competfng Drop It to 49¢ and make 10 per cent: Ings stem from an upturn In gross billion for the first half, up 10.9% o\'er o.s per cent higher for 1977, while margins and growing sophistication 1976. mato of the costs and proSts Involved truck rates may be up an average of spent several minutes looking ror tional brand peu. 100 ltems Now In managerial lechnlques, according Menu Prices Up In processing. transporting and db· 24 ptr cen~ h••• Id. .. trihutlng U.S. fann foods between -rhe store brand was '0 AI prcsent, Roche Bros. has opproxt- to tlle study. ~Jenll price increnses, however, ne­ fanner and consumer. Energy Costo that the brands Mn. mtely 100 private label items In its SkyrocJ,;ctlng costs have put greater collnted for nppro:drmllely two· thirds USDA economist! attributed much Energy costs-which account for day In IUld day out on "priced with the chains and low- emphasis on IlCr.store volume. In olle o£ the rise In euting Illace sales. Ovcr ycar, costs to hlvt!utof)' rose $4,000, of the ri,. In U.S. food prices thl' 3-4 per cent of tho marketing blll­ about In newspapers rrirlg the price on deal," and wants to the slx·mouth period, (ood·away­ site costs $0,000 und those of fixtures yo"r to those marketing costs. . are expected to continue to be one of seemed burled." incmue the number of items to 300, from-home lukes nvemged 7.2%, $3,500. In addition, owners lind opera­ compared to 0.7% for all items other Labor Costs the more rapidly Increasing cost com­ However, he emrhaslzecJ. the wt 110 more than that. nents Ing importance 0 private "Private label, as we see it now, tors must contend with II decreasing thnn food on tho Consllmer Prke In­ Labor costs-thc largest component ro • customer collnt per storc, due to com- "Energy costs tn food processing Independents, saying a few _ill nol dominate our stores. We place dex. One of the rnctors WD.'i thut the of the fann food marketing bill-arc (where half the total energy costs arc Rodie Bros. carriea fust it nell to the fostest moving national letltlon nud saturallon, and c1lmhing prlt'Cs renect the high (.'Ost or corree. cxpected to Increase more slowly as uhor costs. incurred) up about 70 per cent and didn't care whether it brand and aUocate both according to I In addition, a 12 tu 13% jump in the generallnfiation ratc ebbs. During ~ere from 1972 to 1075; laid Welser. Thl, ­ vote label. lhtlt movement.· The report focuses 011 the methods avemge hourly curnlngs for (oodserv· the first half, hourly wage incrcoscs compares with a 50 per cent Increase For Instance, Skippy peanut butter helng used to t'Omhat such problems. il'C employees, plus Inflation, Imve were only two·thlrds that of the pre­ In the value of shipments and a 23 Altitudes Change has mGrc spacc than the private label An Increased number of (.'Ompanles added to the Inerellse. The NHA es­ vious year, Welser poInted out. per cent rise In labor costs. "Our attitude then was mudl brand, but private label peas get more nre rcmodellng and renxturlng as au timates the totul 1077 prime Increase In 1070, lahar costs accounted for will he ahuut 7-S%. '"TIle cost of energy used by food (that of) a lot of Independents r'cings than n top seiling national alternntl,ve to huildlng. Many plan 47 per cent of the total marketing bill, retailers, roughly one-fourth of total (I) Our customen are dUl'erent brand. more energy emclent e(lulpment and at $54.3 billion, up about a tenth from a chain store customer-tlle}, ,VI! use private label for two pur- 28% are HOW open 24 hours eueh day. 1975. Fringe benefits have been the food marketing energy costs, also have been Increasing faster than other want First Natfonal peas, ther (WS-to increase gross margin nnd, Better planning ami hetter ml'rehan­ Supermorkets as fastest growing part of the labor bills. costs,· Weiser added. "In 1976, cnergy Del ' Monte. (2) We don't kI sonle altegories, for price Image," disll1g arc raising per-store \'olume. The fringe ratio-which Is the Fast Food Outlets Jabel, the wholesaler does, and Rothe eommented. TIle report anlllyzes sales nnd pror­ value of beneHts received over base costs avemged oOOut 1 per cent of retail food slore saln.q: make more money on It tlm" , 'e "Ill the future will this pattem its by product categol y; merchandise Supennarkeb, with their vast park­ woges-Is lowest for the retailing sec­ Ing lois empty most the du)', nrc God knows an Independent ,1OCS1l) ',J No wayl An example Is fast stoelced and source of supply: per· or tor at 13 per cent. nits ratio Is 14 pcr Advertising Co,t. want the wholesaler to makc molt which Is a rcal problem. Tho cenlages seiling fast foods and gaso· lIuturuls to sell fllSt foods, in the ccnt for wholesaling and 19 per cent money, Is that three out of five meals line; detllogrnphlcs of customers lind oplulon o£ M. Eugeue Stollu, presl. for food and kindred product process. Advertising costs, although not go­ dent of Seattle's Skipper's Fish &­ Ing down, are not rising as qUickly as "(3) Ignorance-when we hr: 'o no eaten out In the next fcw years. their pllrchnses hy catcgory: alloca­ Ing. Theso ratios have gone up a Chips Inc. Stone, In his elfort to muke they have In the recent past. "Adver. knowledge of a product or n bl: incss. \\ ,y business has becn this sum- tions for advertising lIud promotion; fourth In the post four years, Welser Skipper's n llaUoliul chain withlu two Using costs were estimated up about we will ao one terrible job of l.lllng ~ r, I ,hll1k they already are." and the 1076 cellSUS of con\'enlence sold. years, Is bauklng on t'Ollvinclng super­ 8 per cent about a year ago, In the It." stores. PACkaging Costs markets that they sllOuld sign up I~S nrst half 01 !fIn; he ,ald. "The total l\eprlnts of the 7th Annual neport The Company realized aye. ' ago rast·food fral1ehlsec s, ami therehy Containers and packaging materials volume of advertising is incrcllSlng os that its alstomers weren't dlffc'. ~ nt­ Con\' onl.ne. Store of the Convenience Store Industry -tho second largest pMt of the mar. processors Ilnd retallen vie (or a more urc availablc from The Progresslvo tuke ndvaulage of II hig oppnrhlllity. that its own potato chips and Irrad Volu ln. Mov •• Up Letters lire going out nuw tn g'(lcery ketlng hlll-probahly will continue to slowly growing market In 1911." Crocel' Compnny, ~Iagnzlne Ht,­ were the largest selling items in thost operators. "Sl1per1l1Ilrkets hn\'e the rise about 7 per cent 11 year through In 1976, advertising costs totaled categories. It was also renlizcci thll Th r convenience store Industry will sourcel:, 708 Third Avenue, New York, 1980. Welser SAid. $3.3 billion, an 11 per cent IncrellSc U?tUI iJ nearly 6%-olmost $9 billion New Yc.'rk 10017. renI estute IIIld the resourel'S, IIml fast the biggest merchandising advnntage fonds fit very IIfeely Intu their husl­ Just last ycar, packaging costs were from the previous year. Half of this the chains had was private label. "'ollb -0£ total grocery sales in 1077, $15 billion, an increase of about 12 ll'tOrci illg to the 7th Annual Report ness," SllYS StOIiC. Sklppl't's, whose 82 Is accounted for by (ood processors Chains such as Stop &- Shop wert per cent from 1975. I-IIgher wholesale th. ~ Convenience Story Industry units ure now nil compan),.uwned, is while most of the rest Is spent by ro: giving customers Ilt least th,ct'I prictS cosls for packaging materials ac­ tailers. [nbllshed In the September/October More Eating Out also directing Its rrnnchlsc snles pro· (rum which to choos6-Del Manit', counted for half of the Increose, while 19i7 hsue of Convenience Stores, u Euting place sales posted suh~1an­ gram at MeDollllld's lind Burger King St0d. Ie Shop and Sun Glory-lIodit Progressive Grocer publication. TIlls tlal advunce,> In the second fIuarter of frunehlsu hohlers who want tn eXllund a rlso In tlle use of theso materials sal . , and a change in the mix of them re­ Too Much !'rlvat. Label? 't'):Jescnts an increose of $2.6 billion, 1977, according to the j!collomlsts of their huslness. Slulle says he is oak­ ·W. had Del MOllto and Ubby .1 the Nntlolllli ltestnurnnt Association. lug for people who havc demollstrllted sulted In tho other half. -rhe largest "Ie conlrast between us and the full percentage point In market the same price and about 25 Swett that they know how to rUIl rust-foud Increase (18 per cent) was In the cost chains is thllt naUonal brands provaJl , '!ver tho $7.4 billion ngure for 11le Induslry recovered nicely from a Life (private label) Items. at ,lightly relatively foor start in January and operations. t4 IS .. ' .------,1

Dro ,lically reduces Ihe lime required in the production cycle.

Higher drying lemperalures reduce plale counls 10 well below induslry slandards while enhancing product flavor and qualily.

EI.dronlc conlrols sequenlially slart and slop fans as Ihe product moves by,

Pneumalic conlrols requlale relationship belween lime, lemperalure and relalive humidity.

Allhe end of Ihe final dryer, a power-driven cooling section reduces product ­ All: alure 10 a safe packaging poinl. Braibanll ATR-newesl in Ihe long line of Braibanli pacesetting Pasla Dryers. Thehotteli Braibanll, the world's foremost manufacturer of Pasla Equipmenl. faster; . ,..,--~ ~ Plele Counts Sido Ponel, Open for Cooking Quolil in Or\'ing Time Sloshed. Eas le r Cleonlng ImprO'led. Chopped. lock Tight to Stl,klneu Eliminated clea Conllrve Energy.

Preliminary Dryor

lEIl'~ilJ~l\licorporation • " US! UND Slim-SUm 1010 • MIW YOUIl Y. 1001/

PUMI 11111 III.UOI-m.UOI .IIUX 12·6111 nuy rA 16 17 I ~ ' ..

Fa.t Faod Threat According to Bishop; the study promotion, limited sizes I1I1tI ,'a"ietin Exaggerated? found the benefits of scanning have and the simple labeling. come close 10 provlous estimates made The tllrent to lupcrmarkets posed PrI~ specials on bmnd-naml' ~ Otta. ASEECQ by McKinsey & Co., New York based slonally may result In prices tower by fast food relmuronts "appears to consultant, using about 17 companies havo been somewhat overstated," a than those for the gcnerlc 1.111C~ as the test group. The scanning sys­ Jewel said. report presented during the FMI fall tems at the firms surveyed have aver­ ronference concluded. aged a 49 per cent return on ~uftY. nus~el E. Shaw, vice president of saving an overage 2 per cent of sales. Taa Much Meat A. C. Nielsen Co., and David Pinto, Regarding conversion to the Uni­ TIle average American cats al least editor of Chain Store Age, said the versal Product Code, Dlshop said dramatic growth of the fnst food in. 25 per cent more meat than Is rcrom. 5,600 companies now arc members of melldc..'tl In n Senate report all nutrl. dustry "hRS turned sluggish" and cited the UPC Council and 09 ·per cent of financial reports of a nun '-·.:r of chains tlon, nn Agriculture Dept. specialist grocery commodity volume Is coded. said. to bear this out. nlOtC Is sttll a wide dlfferencc reo Rather than attempt to compete Those who consume drippings and gardlng symbol marking between the visIble fat on meat eat 4H pl'r cellI with the food service industry on Its supcnnarkct departments. TIle gnp own tenns, the report advoented that more, Detty Peterlein told an agri. ranges from better than po per cent cultural conference. supennarleets continue to concentrate symbol marking in grocery, 10 about on improving the activities they do 1.9 per ccnt In l1oml, Dlshop said. The report, "Dietary Coals fur the best. TIds was stated as variety, qUill. United States," was Issuc..'tl by tJK' Ity, price, pleasant ntmospherc and Senate Nutrition Committee allli has helpllli personnel. Jewel OHers been criticized by fanners bl'CaU5t they fear It could Ip.ad to decreased - Enjoy Cooking Generic Labeling meat consumption with shaltering Contrary to opinion, It was stated Jewel Cos. said it added a nwnber effects on the (arm economy. A committee spoleesman said the that consumers do not dlslilec super. of "generic label" food products to TIll! ~l tII llI-Tr ,," II \'llIml­ marleet shopping, nor do they have Its supcnnarleets that will result, It report will be revised to show hoI\' hiM ClIIWO)'lIt fead. 11uNluct trouble deciding what to buy. More said, In savings of 10% to 35% for people enn shift In several years to lIhloWII),S 115 Willi (\5 111 tho than 80 pcr cent of those queried said shoppers. healthier, low·fat diets, and Mrs. nlltlllRI forw ard dlrectlun. PeterkIn made clear she was not ad. This IIlIlquu Ilo\'010111110nl hy they enjoy coolelng. Instead of offering only name. or t\~cm : 1I Curlluratlon IIIlIko. It Michael De Fabls, president of house-brand Jtems, Jewel said It put vocatlng any spedBc diets dmrtt-cl on I'lIullllo In 11 11111 A shoam IIf Prcston.Safeway Supermarleets, Indl· as generic products on Its shelves, the basis of the current Senate docu. producl. to All)' rolos IIf flow ment. doslretl. with IRnllar)' lIalholl­ annpoUs, said his finn had taken . with stenciled typefaces rending r.n ll)· dOllr.nod \·Ibralon. advantage of this with a new ad "apple SBUCC," "orongc so~a" nnd the Dut she said the report's sa11lplr llili1ar.an ho Inlll1l1ed III.orles approach, designed to help consumers like. diets could be used to show lwople to dlslrlbule Ilmdu r.1 lu mul· shop (particularly ncw shopperl'l). Jewel began testing the program In what changing diet pattenlS can mean 1111111 Ilor.knRloR lI!Behlnos lit to them. to JII\'oraIIlSOl1ulnls ,Imulto·. Nielsen and Chain Store Age said February, It said 53 of its stores In neoll,ly lin dOllllml. tho food servlcc Industry had not out. Chicago, llocl:ford, 111., Mllwauleee One sample dIet showed that ror a buill/in em/TIO stripped supcnnarleet growth in the and the Quad CIties area around man In the 2O-to·54 ago rangt·. the past few years. Supermarl:et sales In Davenport and Rock Island amy gen­ original Senate report goals coul~1 be constant dollars have been up slightly eric labels and another 17 will be met by these changes in consumption since 11171, except lor 1974 ond 1975. added by the end 01 the year. Jewel patterns: Restaurant sales were off 1 per ccnt has 218 food stores In all. • 09 per cent more brend and brain In 1971, gained 5 alld 4 per cent, reo Items include canned fruits, vege. products; 25 per ccnt more fruit and spectJveJy, In tho next two yean, lost tables, juices, baking supplies. house. vegetables; 21 pcr cent more dr)' 2 pcr cent in 1074 recovered in 1975 hold products, condiments, cereals, legumes and nuts; 10 per cent Ul ore ani! ga.lned only 3 pcr ccnt last year. soft drinles, dog food a.nd paper prod. mllk, all 01 it skim. ucts. More will be added, the com. • 59 per ccnt less "visible" mg· pany said. Scanners Boo.t Sale. or, less , meat, poultry and nsh. TIle generic products generally are 24 per cent (ewer eggs; 25 lM!t Although not all scanller·cqulppcd of standard·grode levels, as opposed ar, less meat, poultry aud Hsh, stores have obtained sales Increases, to fnncy grades that shoppers usually none of the drippings or "seIJlI!.IbIe thoso with scnnners have realized buy under some natlonal.brand and fat" from the meat. hikes of at lenst 16 per cent, according house labels, the company said, add. The original Senate report had rec­ to results of a survey pcnonned by Ing that nutritional contents compare "favorably." ommended moro poultry .and fuh IBM. should iii;: eaten to get dally prI,lein nle Bgures, released for the Brst The generic lahels aro being carried rcquililmellts, with a reduction In meat tim" at a Food Marketing Institute In special sections of each store In. C011":Ul ilpUon. seminar on sennning held In Chicago, stead of being mixed In with national were relayed at FMl'. fall conference and house brands. If tbs shift were made, meat ron­ hy WJlIard Bishop, operator of a con· sumpUoll would have to drop 48 ~t Jewel said it Is able to sell these cent while poultry and Rsh usc would s.IUng finn bearing hI> name, based items cheaper because of selective in Barrington, Ill. rise 40 per cent under one dletJaller. purchasing, the absence of exteoslve lIatlve" Mn. Peterkin said, J 18 19 --_._------

National Macaroni co,Hnued ..ft with surplus .Ioeb and Drain Ihe mnht'r dUl'ulU wllt'llt \'arid)' isti,'S which 11111 \' lit' tim' In "fn'l'" Durum Mill Grind Wast'lIIU& nutl till' hurd n·d sllriu~ wllh'r. This tTllnsitiulI Imint Is elUSt' In Monufadure.. As_lotion reduced world demand. (Continued from paJc 20. from u.s. Depimmml of COIIIl'lttCt wlll'"t \'urlt·t), ~Iullilun WilS fructlun· till' flgllTi' h)' ~ludUtdlle (Cl'n',,1 Sales Index Study In Canada thinks Uussln might htl)· as uted lu tu six ' ,(I IIlIlUllt'uh It)' pll lire· CIIl'II1, 5'1:!)IH·!)211. lUill) rue "hilum!" According to Canadian statistics re­ _s l,OOU,(XX) tons (rum Arg,'n. 'rom Emsl & Emn (1972-100%) .... , dpitatiull III dilute luctlc udd, The wuh'r, leased October 7. based on yields fn. .. U,. .k., v. 1m ...- l'Irt'Cls u£ t'udl (rnctlun tin spagllt'UI...... " 0... Ilurum Whent Milling. TIll' luh· ...... G.... .,. dicated at Sept. IS, production of hn, ,ressman English of Okluitnmu t,(lCIking cJlu&lit)· IIml garillugrnl,h 1917 Go,L ••1It. T .... "U 1.466 12,2 3,278 1.0 oratury's "stllllti;ml" st'lIIolhm lIIi11ing ..... durum wheat (or 1977 was estimatcl Feb. 1,!l1 •.0 3,'48 ,ress ',(lIIfcrell',(' that Chinn was dmrllclt'rlstlt,s liTe hl'lug lut'liSlITt'd I)' Jan. ' 107," M.r. 1,612 prot'I'tlmt' hilS Iwt'lJ IIIl1llirit'd tn ill' '8.4 141.9 Ill.7 .t 45,800,000 bushels, which i. wdl -IU 3,730 14.1••• market for In'tween 20 IIIUI II Feb. 65,4 137.0 14.5.7 1.1l1 - 11th ling sumlllllllntlllts tu hase St'IRU' 11)1' 141.9 2,679 "'t'aSt' tilt' ),1('ld )If st'lIJUlhlll tu Mar, below last year's record crop of ~r. 10,2 4R,O 135.6 129.4 128.' 'Y 1,12' ,•••.. 2,657 U . '".'.''''''' hushels of wheat fwm the linn. GcI·rl1trntiuu Ilwfilt's anti dl't'tru· 'rllXllllu!t'I)' 7U'it, which Is mort' III Ar,r. BJ.' 11$.9 111.7 111.6 105.000,000 bushels. Th. yield per June 1,24' 2,781 1.1 l',;;, bil l this hilS lint ht't'll \witted, phurt'tlc paUt'rus uf tltt, frnctinus 63.1 104,4 July 1,147 ••• liut' with cuuUlll'rclul prnctice. ~ 'Y 101.2 102.2 alTO indicated was 25.4 bushels per 2.601 Busi ut'SS Wel'k lIIaguzlnc edltnrhll· shuw!!ll thnt tlte Ilmpnrtiuu nf high lune 47.4 92.3 119.1 11l.0 Au" 1,442 ..•••, 3,347 •).••0 luly 49.0 90.3 96.7 94.3 nero compared to 30 a year ago. Ex­ Sepl. 1,4SJ - 3,0 3,406 uf'lllilat It WIIS vital thllt the DI'Pilrt. Illult'culnr.\\'t'!ght pmh'lll (glutt'llins) Au •. ) .. 74.6 134.0 117.6 Jl9.2 ports overseas of Canadian durum , he on tup of nn)' dt'cwust'tI with Im:rt'nslug pH fur huth SePI. 046.8 126.4 136.1 131.9 from June through September lotaled J'" Durum Stocks Down Jan. 1,306 IIntl not sb'ping wllt'lIls, This profl'ct Is cUlllluulllg. 1916 38,000,000 bushels. The major markets -1,1 3,063 - 4,9 Feb. 1,4'2 2'.2 3,318 17,' as It wns in 1072, Inlluen,'e of Protein Content on This )'t'l1r's Od. 1 wlll'lIt stucks in· Jan. 39.7 106.7 140.9 1l2.2 were lmly, U.S.S.R. and Algeria taldng M.r. 1,409 34,4 3,249 lIJ dUell'd i.J.J,17().OU() hushels o( durllm Feb. $!U 119,5 .<10.7 134.8 A",. 1,062 2,431 -4.7 Some Durum Wheat QUiliity Purn. M .... $9.1 '35,000,000 bushels. M.y ",Iwat, .J'it> !t'ss tiUIIJ the 1.J9,795,000 112.1 129.6 124.7 1,062 - •0.7•• 2,'44 - 2,' meters, The luIlUl'u,-c uf prnh'hl t'Ou· ~r. 56,6 94.3 111 .$ 107.0 June 1,143 24,1 2,'81 I1J huslwls un hano the Sllllle dute n )'l'ur 'Y 64 .• 84.2 108.4 101.0 July 1,043 1,418 Grain h'ut un sUllie dUrlun wlwat IIUtllit)' lune Lower Quality -IJ I~:~~~~,:n Laboratory ngu hut 25~ hlghl'r thnn tilt' Hn5 tntal '406 107.5 119.1 lUi.) Au" 1,329 •1•.7• 3,186 0.1 I pnrulRL'll'rs wus lu\'t'stigutt'd fur 1\\'11 July 1U 117.9 Sepl. (lr 115,()03.(XX) huslwlJi. Durnm stocks 96.1 93.0 TIle overall (Juallty of the 1977 '.491 '8.8 2,293 1976 Report-G. N, In'inc, Dircetor Call1Hlhlll durum wlwills of dilft'ring Au .. 37.2 124.9 114 .• 11".3 Oct. l .n9 - 7,6 3,072 -OJ••• un Oct. I, 197.J. wt're 91,573.000 Sepl. 49.' 122.1 Ill.9 durum crop in North Dakota Is lower Nov. 1,36) 21 ,2 spngllt'tU.making (Itntlit)'. A substan· 129.' ) ,034 n ,l Amber DurwlI W"~a' hushl'ls. Illchuit'liin dunun stocks this 0<1. ....,. 12].9 126.0 121 .2 than in 1976 and Is abo lower than D

Agriculture Canada Bullcl. i "~ 55, C. E. Fam, Ottawa, Ontario, Canada Kl A OC6

Abstract. The Intcmntionlll Collab· role of dunull constituents. Many or· cribed aud discussed in detuil h\ t'3l-h orativu Study on Durom Wheat Qual­ ganlzutions throughout the world, in­ collaborator. . WIlS cluding Ity hegun In 1073 when agree­ the Food Hesearch Institute O!JJectives ment was rcltched among 11 totnl of (F.B.I.), havD Interest In improving cleven laboratories In Canada. the our understanding of the composi­ 1. To determine test methods pn'selll, United States and Europe. The Study tional and processing parameters im· Iy used In co-operating lahoraloriN attempts to assess the inter-relation­ portant In controlling the functional for IlSsessillg physlcalalld ehemiCOlI ships between those tests routinely properties of dUnlm wheat, as weU IlS chnracterlstk'S of durnm wheab performed to evaluate durum wheat an interest in possible menns by which and pasta raw materials, anti Iht (or pasta manufocture and the chern. to improve the nutritional aspects of chemical, physical and sensory leal, physlcul and sensory properties dUnim wheat products without alter· characteristics of dry aud Ulll'ooltd of pasta. TIle results of the study will Ing desirable (unctlonal properties. pasta. be published In 1978. E.perlmenlAl Approach. As en· 2. To collect experimental dola dr­ rived from the application of tht'Sf Introduction. High quality pasta visioned, specific laboratories have methods (In duplicnte) to ten sam· llrotiucts OfC mude from semolina been approached and asked to per· ml1l(.,(} from certain varieties of durum form certain specific test(s) which may pIes of durn," whcat, fasta raw materials, dry and coo cd Iwta wheals. TIle main characteristics of he unique, or aro lw.lIcved to be of obtained therefrom. durum wheat which nrc hcUeved to special slgniScancc, In the assessment govern Its suitability (or the produc­ of the functional properties of durum 3. To establish if correlations exist bt­ tion of pasta goods arc its high con­ wheat. tween the physlcul ch"ractcrillics tent of yellow pigment, unique prop­ TIle l.'OlIaborative study will be of dunun wheat ond of pasta nlll' erties of Its proteins which contribute based on results obtained from the m"terinls. to Important aspects of quality of the evaluation of 10 composite samples 4. To eS'llhlish j( correlations exist Jw. cooked product, alld its distinctive prepared from 9 different varieties of tween the physical and chemlr.ll navor. Canadian durum wheat grown on 1/6 charach'rlstlcs of durum wheut alld TIle eating quality of dunnn wheat acre plots In three malar durum· of pasta mw material aUlI the dwm· pasta Is largely controlled by two producing arellS In Canada and one ical, p}.yslcal and sensory rhara C'­ factors, the composition of the dumm C,W.A,D, (Canadian Western Amber teristlc.s of dry Ilnd l.'Ooked pasta. semolina aud the processing method. Durum) sample. 5. To establish If correlations exht br­ ology employed In manufacture. Over Varieties have been selected which twecn the chemlcnl, physlclI ' aud tho yeaTS, technologists have at· represent the widest possible range scnsory characteristics of c oktd temptc..>d to utilize optimlzution of of physical, chemical and sensory pasta and the dlemlcnlantl pll 'slca1 processing l'OlIlliUons to exploit the parameters, The samples were grown characteristics of uncooked p ita. Inherent functional quulitles of the in the summer of 1975, After harvest· 0, To select from such correlali IS as ,. raw material. TIlls has bc..'C1l in part ing and careful cleaning the samples found, those test methods, hleh sllCl'Cssful, but n lack of predicth'c were milled Into semolina at one loca· when ar,pllcd to wheat, pa~t ,..\1' tests relating durum characteristics to tlon and processed Into pasta at F.It.I. materia s and dry plUta, an' Inost recJuircd prol'Cssing parameters has In Ottawa. predictive of the sensory chal cler· hlnderc..'(} progress. Duplleah.l samples of the required istlcs of cooked pasta, '\ Itesearch and mUllufacturing con· semolina and/or pllSta were then cerns aro 110t unauimous in their shipped to each collnborating labora· Outline and Timetable opinion as to which of the available tory and each collahorntor was asked i5 Planning and l.'Oordinatio '''iIr''~'ac:arc~ni Makes Sense / Cents predictive tests aro best suited to to perform l'Crtalli specific physlatl, '75 Productlon-600 # caell of 9 't ... ussess the various functional proper· chemical or sensory tests on the serna· pure varieties aud 1 C.\\ A,D. " ' tics of dllnlm wheat. This, in part, re· IIna or pWitll samples. For yurposes of sample "/ ' . sults from a lack of definition of the evaluating the precision 0 each test, Seed cleaning Bnd haggill : 0IMc.caronl.1 makes sense for the_ •consumer to balance her food budget. '/lecific f lInctiollal properties which these tcsts were performed in dup" Milling ~'ifti.~;, ~~a,ISa~'1nl 'makes cents for the grocer in building related Item sales, t 10 different tesL.. ml'astlre, as well as lientc. '75-76 Pasta production II general lack of understanding of the All data from each replicate Was '76-77 Datoallalysls ~Tlie ., lri';tltute makes sense for macaroni manufacturers by bUilding a functlollal l'Outributions made by the submitted to aid in the statistical '77·78 Fiual report and conclusiuns for macaroni, Send your pennies In each month, hulivldual durum wheat constituents, analysis of the results, There WIlS no " Mounting interest in the possibility restriction Oil error. AU test met1lods of using pasta as a vehicJe for belter or techniques, their obfect1ves, alld Ilutritlon has also created a need for the meaning of the results In relation MACARONI INSTITUTE hcttcr understanding of the fllflelional to the final product are to be des- 24 lS ------

Qualily Panmelen and Phy.lcaI and Egg Futures to Chonge Nest run egg proponents wo,,"d approximated last ycar's, dol. vice "lid pasta Industries through Its InUOII. The brand cxtNmsioll piau will ChemIcal Assessments . were down slgniBcantly be. The Chicago Mercantile Exchange to see both their favorites and \\' subsidiaries Cory Food Services, Inc. increase Mueller's marketing area Into Wheal graded eggs aUowed for ~ , lower durum wheat prices. Gnd San Giorgio Macnrolli, Inc. Tennesscc, Kentucky, and portions of I grad. is conSidering a change In Ihell egg Improved somewhat over de· futures contracts which have been against the sarno contracts, with J. pre- the midwest. This market expansion 1000 kernel wl_ mium sct for the latter. nlc), l CIlSOQ levels of a reM ago. ehonged repealedly dUrin" lis 56-year Foremolt-McKesson progrnm Is the first mnjor expansion ash that buyers will choose the tho largest duntm milling errort hy Mueller In some years. I protein JUo, because egg mar ethlg has Net Rllel chonged rndlcaUy, eggs, ultimately making nest n lll In the Industry, uncom~ro- .. ~ttleller's continued success Is 11 semolina yield the Cutures market leader. of duntm w leat Foremost·McKl'SSOIl Inc,'s fiscal vital clement to the corporation's em- moisture Tmdlng volume drof.pe~ 10 146,341 milling techniques, second (lunrter eamlngs "will ap- phnsls 011 building on Its hnse ill the contracts last year rom a record SemoUna control standards, pronch, but fall a little short of' the (.'ollsurner products business," ex- 678,801 In 11170, Volume so far In 1977 Big Egg Exportl to maintain Its lead· 36% gnln achieved In the first quarter protoln plllined Thomas E. Drohan, Foremost- Is running sUghlly behln~ 1976, Th. largest single shlploa~ el duntm product sales from the yenr-earller first quarter, McKesson executive vice president. molsturo William W. Morhon, president and ash Tho problem Is that speculaton pre- oggs Crom. the U.S. went to the Cer trading other types of futures East at the erld oC October. chleC executive officer, said. wet gluten In the year-earlier second quarter, Williami Paperl to Formola farinograph where there are wider price 8uctua. " refrigeraled cargn ship camol tlons and more opportunities to buy 50,000 cases or 1.5 million dOl.cn, ended Sept. 30, the diversified concem Los Angeles mucaroni manlofa~ Berliner with Interests in food, dntgs, cheml. turer, Boh William, has heen invited Gluten strength or seU profitably. record sale that couldn't have rome I! Egg futuro problems dale to the a better time. C'olls, wine and spirits and land devel. by the Chinese ~overnment to prcsent pigment opment enrned $7.2 million, or 53 his Cnther's boo s Ilnd pllpers to the mlxogroph' spol call markCls conducted unlll 1971 October Is a typically slow mouth l Cor egg consumtUon coming betWt't'll cents a share. National Archives In Taipei. His extensograph at the New York and ChIC050 Mer. Cather, Dr. Maurice William, was the .Iveograph conUle Elchanfies. Buyen an sellen the start DC se 001 and the Comhined with n strong Ilrst ~uar- IS ter, first half earnings were well a cad author of 'he Social Interpretation R-SH/ioiol SH would meet dal y to trado actual eggs baking season. It was bad this ycnr lower feed costs seem to prompt pr0- of the year earlier, Mr. Morison indl. of History- which Influenced Dr. Sun protein CractionatlonsJ on tho spot. Anal)'~:s say tho theory Yat Sen, China's first President, In his worked 6ne untU troducen began ductlon Increases. catet!, when It earned $13.7 million. Uncooked Paslo The trip to the Mideast takes about or $1 n share. For fiscal 197B. ending conversion from ~mmunism to Amer· committing most DC t elr eggs to users iean Democracy. The book Cell luto protein Cractlonatlour ahead oC tlmo and agreeing to pay a 25 days with thu oggs kept at tempera. March 31. he reiterated an earlier pre. pigment tures between 37" and 42". It look Increulel Dividend diction thnt earnings will e,"cced the the hands oC Dr. Suu at n timo when pricc based on the spot call market company's goal of a 10% improvement he was alread)' lecturing on commun- quote. 70 seml-trallor loads of eggs from pro- Foods CCJrporation an- Cooked 1' •• 1a duccrs to make the shipment. A lot of Cram fiscal 1077's $35.5 million, or Ism. However, arter reading Dr. taste The Exchanges volunlarily dropped an Increase In the quarterly $2.62 a share. William's hook, he tumcd his hnek on eggs, but only one·tenth of one da)"s to $.30 per common sharD cooking time the spot call markets when criticism production In the United Stntes. l'OmmulIlsm and stated in his writings overcooking arose. common share. Despite Two Factors that he no longer believed In the swelling earnings of the Company ~farxl5m "cJa.~s strug~le" as the road . CertiRcate. to Buyen the Board of Directors Two factors were mnlor contrihll- finnness Peavey Annual Report tors to the strong second quarter, Mr. to socinl r,rogress. In lis final lectures, tenderness TIm maior delivery change being Increase because of the lon~ The theme of Peavey Compan)"s Morison said. One was "nn unusually Sun Crec y quot(.'(} Dr. William who compressibility considered now Is to allow Cutures and strong Rnanclal stmng" Juopcrty.development opem- ndvocated "class cooperation" as the recovery .eUers 10 deliver egg shipping tertiD- 1977 Annual Report -raking Sl'~ the Company. to Meet tho Future Today," is hig UOII. an the other was the Inclusion vehicle townrd the solution to mnn's cook!;11oss cates to future buyen. The Exchan~e'5 also announced con· problem or subsistence. Dr. Sun's lighted by a wra~around cover photo of tho C. F. Mueller Co. busincss, cook weight egg committee has approved that I ea, sa1es Cram continuing which was acquired In October 1916. death, which wns before he could ex- panel but Exchange directors and the Com. showin~ the ship docking Cacllit ies al of $453,1177.000 for Ihe ant Peavey s new export grain cit \'alor The MueJJer acquisition begAn con· prcss his new views to all of his ~o- stickiness moditles Futures Trading Commission of 1977 compared wilh ~Ie, resulted in the C!vil War in C Iina under construction In New Deft>. ULit trlbuting to Foremost-McKesson's have yet to consider it ror the same period In comings in the year-carlier third rom which his brother-in·law, Chiang I Eval1l411on or mlcr,' rheolo,lca' lech. is expected to be operational b: lint Jncomo Crom continuing opera- nl1liel ',1( doulm and ~Iulenl. Ono of the problenu Is that eggs summer. . quarter. Kal·Chck emerged victorious, and ae- I:!valuallon of doUI s and ,luleRl. tend to be at opposite ends of the for Ibis period w.. $20,883.000 Even without tho strong property cording to a New York Times editorial, 100bomea, acl IIlltalion. polyacrylamide- country In the northeast, southeast. Along with a malor rebuildlu ! and per share compared with acl electrophoresis. modernization fJrogr&m at Ha·:lngs. and Mueller contributions, however. "gave us 25 years of friendly relations 11 or $2-40 per share in 1976_ and CaHComla, and New York Cu. Minn., flour mil, scheduled Co r com· all maJor lines of Foremost·McKcs· with the great nation oC China." This To conclude, this study therefore at· tures trader doesn't want CaliCornla effect to the profit on tho son's business fared better In the sec- relationship existed until Chiang and tempts to assess the interrelationships pletion In 1979, this building ·narb eggs offered against his contract If he Peavey's strategy in strengthening Its Properties Corporation. ond quarter (rom a yellr earlier, with his Nationalists were driven Crom the between those tests routinely per. con buy eggs closer to home. the Drst nine months of the exception of chemicals, whose Mainland hy the Communists. It Is Conned to evaluate durum wheat [or position in traditional buslnes ,l.'i of Nonnal shipping ccrtlBcates saUsfy grain amI flollr milling. or $2.01 ocr earnings contrilmtlon was flat with the William's hope thnt he mny pllrsuade pasta maTlufacture nnd the chemical, critics who complain that the contract $31,347,000 or year-before period. the state depnrtment In Washington physical and sensory properties of calls for trading the wrong kind of Decline In Earning. to adhere to Its trenty agrcements with pastas. This was not designed to evalu· Taiwan. eggs, Many In Ih. Indu,try soy nest The company showed a decl mc In for Mueller Planl ate the precision of .. Imilar tests per· run eggs-the Industry deseri~tion Cor comings Cor the year attributed dlleR)' were fanned in' different lahoratolles. TIlls eggs lust as they come Crom t 0 hen- to the al; Iltural woup perConnanct $140.038,- Morket Expanllon could bo the subject DC some Cuture are the key market setters and should which was the resu t of se\'eral Cacto!1, the sarno period In 1976. Net Foremost-McKesson, Inc. has un· Why POlitive-Thlnking Help. sludy, be Ole ones to which Cutures contracts 5eneraJly unfavorable Industry cou' was $7,806,000 or $.60 ncr veiled Its market expansion plnns for "Businessmen can be fust as wrong apply. Nest Nn ~s must be washed, ltions, and unusually severe wlnlrf 1977 eompored wllh $10,417.- its C. F. Mueller brand oC macaroni. about the future IlS economists or gov. Enriched Macaroni Hraded, and pa ed In cases hefore weather. per share In 1976. spaghetti, and noodles. emment officlnls; but when tllll execu· ley can he used for futures trading, Industrial Foods, consumer is a leader In the manu- Mueller, headquartered In Jersey ttves arc frl,:thtened, they can m:\kc C.F, Mueller Co., Jersey CIIy, Is and that costs at least 5 cents a dozen. alld relailing aU sale of chocolate and City, New Jersey, currently distributes decisions In thclr own companies that Introducing an cnrlched macaroni. Then the egfis must bo rewashed and 10 good through Its chocolate and its advertised branded pasta products tum (cars Into seU.Cutnlllllg prophe- Two lOain-dlsh recipes wlll appear on regraded a ter they are delivered Peavey divisions. Tho Company In 22 eastern stutes, an nreu represent· cles."-Dau Cordtz, economics (.'(Htor Ihe back of lb. 12-= box, which adds moro cost of durum factor In the coR'ec ser- ing about 51 percent of the U.S. papu- of AIIC News, Washington. 26 27 npletely re-designed .~ 'atures that make them ~, : MOST RELIABLE ': HE INDUSTRY! '_;onveying system never stops, Pro Jet moves slowly and conllnuously from spr( Ider to accumulator. No starts and slOp s .,_ + _ _ Sin'. '1lled design means greater reliability there IS less wear 1I1an conventional and go" dryers. is conSistently excellent ~ec " ,jse drYing action IS always steady. YOll ~an .: ounl on the product 10 come out Wl1l1 I (~-;-----ni;tr.~;J app· allng color and texture. Uniform llnd ' '''' stra jtll every hme. Ideal for 11andhng Wllt1 d" aulr natlc weighing. transporting and pack­ £ ;I( h ,>p dCJIII: th s Hand l' IIycts ~· . a(lIy liu- ~,1(1'" p .lln " , ; . I' " ag n I machines. . , .' . .. ,) . , " , " , ' " " ",' zones are Ively separated. EXI mely lighl enclosure willl Buhler palenled 'Ot 'I T" conlrol allows 11Igll lemperalure, hlg 'lumidity drying environment.

~i ty range 500-4,000 Ibs/hr. 1ard Sltck lenglhs: 60 or 80 tnches. lr details • bUIlt-in reliability of Buhler dryers lind macaroni eqUipment. Call us or wllte : ER-MIAG. INC .. P.O . Box 9497. MIIl­ )1'5. MN 55440. 16121 545-1401 I Easl­ ales Office: 580 Sylvan Ave .. Eng le­ Cliffs. NJ 07632.12011871-0010 ! ER-MIAG ICanadal LTD .. Don Mills. '0 . 14161445-6910. Super silnit,lIY design. easy m.,ulll' nanr,c . '" . : d'" ~ ~ .'. "II '1 , ' ' . ,' . ... . , ' : , ..

" ." •• ' i " •• . •. I· ' olete Macaroni Plants by BUHLER-MIAG

l Check whether your engine Is due be In the billions of dollan, according wisdom In the free marketplace has ENERGY IS YOUR • t'meup. A poorly tuned car uses to U.S. government data. 1£ these u~nally sdcctrd the most hf'ucficlnl .0 nine percent morc gasoline billions were spent, It would produce IIltl'JJmth'c. BUSINESS :'I well-tuned one. zero growth In production cnpaclty In by : he transportation Isn't the Industries. And the cost or this a corpool to and from (.'Onverslon would, of course, bc home A Better Idea on Energy save on car maintenance by the consumer. Richard L Lesher "A better way to achieve higher l'eo­ President •• nd par)(lng rees as well as gaso· Consequences of Regulation duction and conservation of energy Is Chamber of Commerce TIle consequcnces of such legisla­ to lift restraints currently Imposcd hy of the United States tion or regulntlon would he for ex­ govcntment on the market system and that's not casy. Even the experts disagree over th" Energy-Reduce Waste nmple, to unleash the creative abilities of America's producers and processors of It's becoming n cliche to nature of the problcm and the propcr approach to 1I IIIgh priority consumer Issues of -an Increase In unemployment energy."-Dr. IUchord L. Leshcr, say that energy is the IiCc· solution. Bnd resoulcc depiction and In­ among htghly.skllled, highly paid blood of our society, but president of the Chamber of com­ People who already have ' an understanding of In waste can be in part re­ workers (estimated at 45,000 to merce of the United States. the observation is no less market economics-business people-are In a good proposals by TIm Packaging 58,000 in can manufacturing alone) true for that. Our phcnomc. position to help other ciUuns sort out the complex .lmIltute. USA are adopted. The as -In the food and packaging manu­ nal standard 01 living has b«n built by the pro­ pans of this puzzle. non-proRt proressional socl· facturing industries, gressive substitution of meehanical ror human energy. that n national package _higher prieL'S to the consumer, What's a Billion? As more energy is harnessed, more can be pro­ o facilitate that educational mission, the National recovery program be Imple- -lower tax revenues, Most people In Washington hnvc Chamber has developed a comprehensive, six­ --elimination of rreedom of package duced (or D given amount of human , effort. It T lost sight of what Il bill 1011 dollars is. choice for the consumer, a basic doesn't take an economist to see that more produca part slide program entitled "Energy Is Your Busi· as5' ....In~ the multitude of prop­ One billion seconds ago, the first would legislate or reg· tenet oC our economic system. tlon per·person equals more products per·penon. or ness." The kit contains over SOO slides, In full color: atomic homb had not been exploded. instructions on how to set up and stage a successful paekag,lng, the Institute noted -Utile lasting efrecl on the lIt1cr One billion mluutcs ago, Christ was II higher standard of living. were negative. that Is dl· problem, But today, we arc literally playing with the fire presentation; a script marked for slide changes; a stili 011 carth. One billion hours ago, restricting packaging. -elimination of less than 1.47~ of total mcn were stll1l1vlng In caves. Yet, one that powers our civilization. Government policies cassette with professional narration; and a discussion leader's guide. Institute, USA aualy­ solid waste, and billion dollaTS ago (In terms of goveJJ1 ' -(orci,." and domestic-have created enefgy supply that a com­ -net energy savings of less than 0.2%. Part I, "Energy Is Your Business," gives an over­ ment spending) was yesterday. problems that are being used as excuses for new resource rc­ TI1C csthnated cost or a permanent view ·of the problem and sets the stage (or a morc -Hugh Hutledgc, Indianapolis Ncws. government policies that will create stilt more supply represent n and continuing national program of problems. detailed examination of the component parts. .'~''''''''approach to an Issue which resource recovery 15 only $3,8 billion, Parts II through V discuss the problems and the In the consumer's mind than according to Packaging Institute, USA F the process continues, we will lose both our potential of four major energy sources: Coal, all, More dangcrous to this Infonnation sources. For Rats freedom and our prosperity. The cycle t~al gave I natural gas, and nuclear power. litter, waste and dc­ Such a program Is feasible because Supermarkets and food warehouses, us our standard of living can be made to run back. Pan VI, "The Political Answers," presents the erroneously attrib­ the cllghteerlng com.'Csts and hard­ plugued hy rut prohlems, are see)(lng wards, too: Human energy is substituted for me. steps needed at the local, state and national levels Is thc economic ware for such natlonwl e Installutlons to control thcm with poison and clabo· rat traps. Now a new way to keep chanical energy, and less is produced per-person. of government to put our energy supply back on tl which restric­ are available. Several arc nlready less production per-person equals fewer products firm foundation. would cause. operntiollally suC( :!ssful. the pests away ha! been devised. TIlOlIlllS McCon.I:Jc, president of per-person, and so on , down to the level of a typical The entire package is available from the National J. "underdeveloped" country. Several Problems Resource Recovery ~lIcro-Sonlcs Inc., of Scnrsdale, N.Y., Chamber for S200. For more informatlon-or to says he has a system that sends the ro­ All of which is preamble 10 my major point: h Is order your kit-write: Se\ ('ral problems are presented by Hcsourl'C recovery from municipal f!"e enterprise system and the re­ dents running by bombarding them essential for every conscientious American citizen Mr. Robert Moxley, Project Director waste will conserve at least four times with hlgh-fccqueney sounds. TIlc to understand what's at stake In the "energy crisis" Chamber of Commerce of the United Statcs , convenience market economy: as much energy, dispose of eight times saUd waste and ener!,'Y deple­ units, which sen ror $3,500 each, plus game, and what steps we must take to head oft' an 1615 H Street, N.W. more solid waste, and save at least Installation, Ilre designed prlmari1y for economic, political, Dnd even military disDster. But . 'Mhe one million men and women twice 1l.5 much nlumhl1un, ferrous Washington, D.C. 20062 bglng Industries, all of whom large warehouses. One of Micro­ metals ami glllss, as wenld reverting Sonk'S' first customers was Charllc t nsumcTI too, believe the solu- to n retuntnble package systcm. Bros. Co., a p.ut or SU(lCr Valu Stores Cheap Energy tidal or other "cxotIc" energy sources Winter Energy Reminde , $ I, these problems lies not In neg- Furthcr, resource recovcry pro· Inc., which uses six of the units in a ~ Impllstle answeTl of restrictive to provide even as much as 25~ of our grams would create a new Amerlcnn 300,OOO-s'l..f1. warehouse for dry gro· Cheap energy from the sun and the AI tho nights get cooler, • .Jd I tion and regulation, but In a energy requirements by the tum of Industry, resulting In Increnscd em· l'Crles in Creensburg, I'a. Ll'Ster A. wind isn't IJkefy to solve our problems. blankct Instead of raising the t1 rtllo" ·c one of "resource recoveryt the century. ployment, and would generate other Dowen, vlce.presldent of Charlie TIl at, at least, is tho contention of stat. You11 save heating costs, c ~' en if lug and recovery of all solid Even' loo)(lng bcyond that, says bencRts such as: Bros., says the units have succeeded in one expert James J. SkIles. a Univer­ Prof. SkIles, we can never hope to run you usc au electric blanket. II ~cl~; ' ~l;a&;;i: a~ll~:~ metal, gluss­ -no Incrense In consumer prices, reducing his rut problem. McCormick sity or Wisconsin englneerin~ prores. constitutes factories on solar energy. One answer If you h,'ve to tum up the i10ust _Increased tax revenues, foresees a slzeahle U.S. market but sor and director of that school s energy to the energy problem, he Indicates, heat, keep tile thennostat at eI1crg)" -reduction of munlclpnll'tlsts for dis­ thinks that his company wl11 do par­ research center, says development of 1Il.'5 In large-scale commercial genera­ savIng 65 degrces during tho d4l Yand posal of solid waste, and tk'ulariy weU ovcrseas. the 57 units such energy sources "Involves large or tion of power from nuclear fusion, an 55 degrees at .Ight. -conscrvatlon or land£lllareas, which sold since May, 40 have gone to over­ Investments of men, money and mate· energy source still In the testing stage. nrc rapidly disappearing:. seas buyers. TIle Mlcro-Sonks units rlaJ." He notes that "It takes 6~ years Prof. Skiles also notes that If the Berore you race winter driving: Americans have 11 choke-to retum arc designed so that the fccquency can to gather as much energy with a soJar world's oil Is depleted after the tum of • Get the summer clutter out of your be changed. TIlls reature, says Me­ collector as It too)( to manufacture the the century, as expected, the U.S., be­ to the days before conwulellce pack. car trunk. Every extra 100 pounds aging or to move forward to resource Connick, prevents the rodents from collector In the first place." Therefore, cause of Its huge coal supplies, may be costs about one percent In ruel CCOIl' learning to adapt to a certain frc­ he contends, it's "virtually ImpoSSible" enst In an OPEC·like role, dispensing recovery. TItls choice belongs to the omy ror average-size COTl, even Inore Amcril'D.ll consumer who In his or her flueut.'}' to expect solar, Wind, geothermal, scarce coal to a fuel-hungry world. Cor small model.. ! , ' 31 30 THB MACARONI I~U"" ~~~~~~.-. ....

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1977 Paclcaglng Values to In beverage CIlns which are converting Reach $38 Billion from traditional three piece to two piece style. Two.plece beverage cans The value of packaging materials In exceeded three.plece for tho flrst time neOIS·WINSTON the United States In 1076 reached a In 1976, accounting for M~ of all record f35 billion, an Increase of 13~ beverage cans. Metal can shipments from the prevIous historic 1915 high, are projectcd at 191 million hose boxes LABORATORIES, Inc. according to a Packaging Institute. (a hase hox Is 31,360 sq. Inches of EST. 1920 USA analysis of government data. metal) In 1077, 3% ahove 1976's 185 1975 quantity deliveries were down million. 1976', volume represents a was erratic In 1976 ICOI,,"I'dn8 and Allulylical Chemuls, speclalltin, In for most r.ackaglng Industries. The 4t;t, Increase over 1975's 177 million. lower ill 1971, alt.ho"gh Involvln, 'he examination, production gain In va ue resulted from price in­ The \'aluc of metnl cans should be Inching up for the 0/ Macuronl, Noodle Qnd EBB Pro/lucts. creases caused by slgnlicDntly higher $7.B billion, a 10% Increase over ' The thlra quarter average costs (or material, labor, cnergy and 1076's $7.1 billion. Is 0.1 percent below tho ,_.VltoM.I.. and Minerai. En,'chment AllOY', transportation. . REVOWTIONARY About half of "II caliS aro for bev· thlrd-quarter level, while and Color Score In E... an~' Packaging business In ]977 should erages, with beer cnn's the largest average to date of $28.22 Is r.aeh $38 billion. The $3 billion gain DIE WASHER single end-usc category In cans. Car- cent below 1976's comparable al Golden Grain over the 1976 record should result 1--:50 ..,011" •••d Flou, A•• I,.I •• 4$ mlmlt8. to • deperding upon from ('conomic growth plus only mod. bonated beverage cans, showed the • Average weekly production largest Increasc In 1976. representing contalnerboard by the mills Is lip 4-MI"It",.,.I".I. for e1ltroneOUI matte" crate price Increases reRectlng 11 com­ blnmtion higher rates of container aboul 2()'J(, 01 a)1 ca"'. Food can vol- percent lor the year 10 dale. S--So.,k.,ry PI ••t Su".,•• or ume remained constant In 197ti. At- 330,800 tons. The rate or Increase production, Increased raw material 6--1'ntlcld•• A ••I,.I • • costs, wage, transportation, fuel and though steel continues to be the the third quarter, 2.B percent, energy costs. dominant metal used In metal can sli~htly lower than the second .7-betelrl.I.",II ••1 T..... fo, Solmon.no, etc. production, aluminum Is increasing its ters 3.1 percent. The non.pront Packaging Institute, ;4-I~rri.kloa.. 1 A.. .,.I. USA derJved Its Infonnatlon from the market share. Aluminum now repre· • Consumptlonl ~o~lr, e:'~'~~(~~~'thl govemment's "U.S. Industrial Out. sents an estimated Z1% or the metal by box plants has I. look, 1977." Packaging Institute, USA, uscd in can making. year by 4.3 percent, 10 a James J, Winston, Director noted that the continued strength of age 01313,600 tow.. Co,n.umptloll 156 Chambers Street the packaging Industry reRects a roo Paperboard boen particularly high 'n hust economy and consumer confi· Paperboard carton shipments grew weeks. suggesting that initial New York, N.Y. 10007 dence In packaging's Indispensable In 1976 with doUar volume expected quarter shipments shou1d be rolc in the country's consumer goods to e,ceed $2 billion In 1977. • Although consumption distribution system. All sectors of The corrugated case Industry Is pro­ increased faster than production packaging afC projected to increase in jected to .hlp a record 2M billion the higher production 1077. square feet or product with a value of added to Inventories. With Glas. $7.6 billion In 19T1. Volume In 1976 01 production diverted gained 12')(, with valeo up 18')(, 01 the uses, and certaIn other all,owl.n,e., ~hlpments or glass packaging re­ HELP MEASURE previous year. dustry Inventories corded their fifth straight growth year In 1970. Demand for glass containers Packaging Institute, USA emphu­ millionmills) , aretons. at With an i~l~l:n;;:~,:~~,p~: were paced by non·returnable beer sized the Inverse «cnomlc correlation betwecn per capita value or packag­ levels, however, the AMERICA'S ECONOMY hottles, which bcneGtr.d from favor­ stand at B.l, the same as they were able systems price advantages over ing and cost or consumer goods., .. As Right now, tha U.s. Bu ..... 01 thaCenllJl metal cans. Shipments of glw con­ we Invest more in packaging, the cost January 1. of products purchased at retail level I. taking tho 1977 Economic Cen", ••• tainers arc expected to total almost Shipment. &: Price Trends .~ 300 million gross In 1977, an increase dedines. And we arc spending only By providing Inlonnllion obout your of 2% over the 1976 level of 293 mil­ 1167 per person annuo.lly ror paclc:al!­ Rebeck went on to 8ualyze trade or Industry, your compll1Y I ment and price trend Informatlfln lion gross. A trend to larger bottle In~ In the United Statcs. a very small will help provide a full picture 01 price to pay for tho goods wo receive a geographic basis. size, continued In carbonated bever­ tha Notion', economy In 1977. ages non·returnable packaging. Food, in perfect condition.· Shipments are lotrongest. he I t!,c largest single user category with in the South Central states, Jed Cen"" 'tatlnl .. ere vital to decl' about 30% 01 all glass packaging ship­ Texas·Oklahoma arell. In fact, he t buslnoss has been good aeros\ T~5~~~~~~d~:;ij~ .Ionmoklng In both govornment end ments, Is expected to maintain Its bu,lneu. Corrugated Shipment. Up "Sun Belt" wllh the exceptio" share of glnss packaging output. A Data lor 1971 a .. collactad by mall treud has fK..'cn observed to larger slzo I1lere Is some cause ror satisfac­ Florida. . tion-and some cause for caution, units for such foods as ketchup, peanut The weakest gains appear 111 early In 1978. II askod to "'Pond to a too," In corrugated box shipment data butter and apple sauce. Glass packag­ East Ccntral states. However, cenlU', pie .. do '0 promptly. Cooper­ for 1977. acconllng to the Industry's are both good and bad local ing prices increased almost 16% In statistician. ation will Improve tha offlclency with 197$. and about 9')(, In 1976. around the counb)'. Robert F. ftebeclc, vice preSident of Price trench are down slightly which thl' Important job I. Ilnlslrod. Cans the Fibre Dox ASSOciation, presented arcaJ of the country escept the Metal can volume Is projected to nine-month cata to Industry execu­ Central states, which are even, and BUREAU aF THE CENSUS grow 3')(, In 1977 lollowlng a 4')(, tives at the Association·, Annual Meet­ Western states, which moved up U.s. Deportment 01 Commerce growth ~n 197t1. Growth should occur Ing. These were the highlights: , (Continued on pap 34) J 32 33 -"_ .. __.-~~...... ,I·~-- --~----_ .... ~ ------~----~~~~'~'~-

- ---=---1_. _'"-,....,.....-..-__.. __ _

Corrugated Shlpmenta Top Carton Producer alone or in conjunction with th t: 1111111 1111 III 1111 III plele training course. (Conllnued rrom paae 32) The company ranks 8m In · COlrton production with annual output of "Blueprint Reading" sells £1 r percent. Changes In product mix, 69,500 10115, representing more lhan Additional Information Is Hebeck cautioned, can play Ito rotc in 20% of the Westen) market. With mill from PMMI. 2000 K Slrcel. these trends. ""pa,lty of 92,000 Ion. per year. PPP Washlnglon. O.C: 20000. "In lenns of the economic Impact of Is the second largest p:oduccr of re: (all oF) these t.cnds and developments, cycled board on the PaciRe Coast. The a series of obsc, vatians call he made," Wright Machinery CGmpany's Independent Papcrstock AnnouncH bpanalon Rebeck noted. They Include: Company subsidiary is the major • "Volume Increllses Industry-wide proccssor of waste pa[K"r In the West. Wrighl Machinery C~:~f:,~r.,~ t1ds year will he less than the rate of TIm company has more than 900 em­ pandlng Its plant for d increase in (nOatioll .... and. therefore, ployees at 14 locations. manufacturing packaging mad,,,,,,,. unit costs in 1077 will go up again; Completion target 15 mld·1078 • "•• . Unit cost will also be ad­ First year sales of $70,000,000 arc adding 25,000 square feet to the versely affected by higher wage settle- proJcded, according to Hart. The clllty's Cllnent 60,000 square menls •• ," comrany 15 expected to be profitable building. located on 22 acres off • "Higher contaillcrboard cost ill In II. firsl 12.monlh period, North In Durham County. 1077 as compared with Un6 seems to Pacific Paperboard Products, Inc. PresideDI Daniel J. Bullard be 8 foregone ronclusloni" and executive offices lire located at 2351 -rhc .ddlUDn will Improvo • "The behavior of the ovcrall coc­ Powell Street, San Francisco. turing efRclency and rugated price tends to suggest that space nceded In As~"m~bl)'. ()u~.1 these Increases in operating expenses ness continues Its are not being recovered," New Training Cour .. Volume Wrighl Is observing The Packaging Machinery Manu­ ,'cnary under present Pacific Paperboard Produda facturers Institute has published a new vestor.group, Including a ...."._ .. _ PadRe Paperboard Products. Inc. volume In its series of "Packaging! company officers, purchased (''Omplcted purchase of the major cle. Converting Machinery Components In 1967 lrom Sperry Rand mcnts of Flbreboml Corporation's Training Coune" materials. tlon. Thc origJnal Bnn was Carton Division to become the largest Titled "Blueprint Reading Indus­ Durham In 1893 to serve supplier of folding carlons in the trial Machinery," the volume Is a Industry, and as such West. seU-lnstnlt1lonal course which, ac­ packaging machinery Assets Included in the sale are a cording to PMMI Education Com­ America. Wright has ~~::'J:~~~,: rccyck'tl board mill and carton plant mittee Chairman John M. Johnston, present plant since its c( In Stockton, Calironlia, a carton plant Doboy PackagJng Machinery, was 1069. In Portland, Oregon and II waste written "to assist companies using paper processing centers In CaUfomla, packaging and converting machinery semblesWrlghl and devel.p~'~~;:~~i;~:~ sells Oregon and Washington. Annual sales to train their mechanics to read the systems. Its principal of tho comhlned facilities are $70,000,· blueprints and machine drawings of the food, cereal, snack, 000. their machines." lea. bakery. pel food. and ronf.,ctl ..1 ary Industries. II III III III III 11 11 11 11 1111 1 III I PPP was organized earlier this year TIle lessons In the soft-bound vol­ by a group of (onner Fibreboard eJ[­ I ume Include elercises Involving prints ecullvcs headed by William S. Hart. .of mechanical, electrical, and Ould CANNERS CONVENTJO~ Milling a Spreader Die to extremely clole tolerancH la one of Hart will serve as president and chief power machine systems. Febnwy 12-15. 1978 the keya to conilitant quality rHulta and produdlon require. ! executive officer of the new company. "A seU·lnstructlon fonnat; notes Mc:Cormlek Place, Ollcag,' Employee O\vnershlp Johnston, "is uled to take advantage menta. Organized under an Employee of each ltudent', CJpcrlcnces and itbil~ Maldarl takea pride In the experience. craftlmanlhlp and de· lties and make emclent traIning possi­ Stock Ownership Plan, Pacific Paper. pendabillty of their ataH of Ikilled mechlnla" to produce. re­ board will b. supplying cartons and ble In large and Imall plants as well as recycled pll(lcrboal1.1 to all impressive in school classrooms. pair and maintain all of your food extrullan dlel to the hlghelt list of national and regionaJ customers, There arc now 10 schools In the according to Hart. country using t!1e PMMI materials in degr.. of perfection. "C&H Sugar, Carnation Company, classroom work and hundreds of In­ Procter and Gamhle, General Mills, dividual companies have adopted the Safeway Stores, Golden Grain Maca~ course to their In.plant training pro­ D. MALDARI & SONS, INC. ronl and The Clorox Company are Just grams. a few of the more than 50 customers Like the other volumes In the sct, 557 Third Ave •• Iroaklyn, N.Y. 11215 we will be supplying," he announced. this one contains all the directions and Phone: (212) 499-3555 InltJal capitalization combines Joans Information that the student will need from " major bank. an Institutional to work alone, but It can also be wed lender, and the U.S. Economic Devel­ In small groups or as a part of a America', largest Moc(ltoni 01. Makers Since 1903 - With Management Continuously Relalned In Some Family opment Administration plus limited rormallzed clauroom Instruction situ­ equity participation. ation. TIle volume can also be used 35 Hesa • Brea winner

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Breadwinners supplying Breadwinners since 1902,

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Bakl'r's shurlrllin~, ('urn Slll'l'll'm'rs, suy proll'in fur Ihl' hak i n~ induslry, '''---'---':'''~ ..... ~ -_ .....

Snack·A·Ronl An entirely new way of preparing egg noodles has been deveJ'l[lOO by tlle National Macaroni Institute. Crisp and crunchy, the noodles make a sweet -but not too sweet-snack. Anyone of several kinds of egg noodles can be used to make this In· trl~lngly different "weet snack. Wide noOdles, or those called wide-wide or dumplings, Dr even egg noodle bows could be usoo. The noodles are cooked In boiling water, then drained Dnd fried In deep fat. The crisp noodles nrc then­ sprinkled or shaken In a bag with con­ Fectioners sugar. An aitcmate would he a mixture of cinnamon and IUgOT. _ Crisp. and not too sweet, t11cse "Snack· A.Roni" are delicious with tea or , with fruit or icc cream. TI,ey 1icrve eqll;&lly well between menls and at dcncrt time.

Egg Noodle. ·Snack·A·Ronl" (Makes about 2'h quarts, loosely packcd) 1 tablespoon 3 quarts boiling water 8 OIlUceS wide egg noodles (or egg noodle bows or egg noodle dumplings) Hot slllad 011 for deep frying Confectiollers sugar Add snit to rapidly hoillng water. Gradually add noodles so that water continur.s to boll. Cook ulIl'Overl'fI, stirring occasionally, until tClldn. TV NnwO.. GAMI SHOWS Drain In colander. Rinse with cold ...." w•• • ... IU ...ac...... h Gory Ow.ns, P.I., Marshall, Geoff Edward'. . waleri drain again. Convy, Bill Cullen, Gene Roybum, Monty HolI, MIke- Darrow, Saroh Purc.II, Jim Sepol1ltc any noodles which may ond many mcwe .tOI'S. RIc.·A·Ronl· II Iftn on wch top-roted TV Ihows 01 .. ~., ' ~..... cling together Ilnd drop a few at a Squoru", ''Th. Prk. II Right", "CeI.btIlV Sweepstakn", ''Treowre Hunt", ;~...... '"" •• time Into hot lot (375' ). Deep Iry just -a grand t010l of 21 popukJr ihowl. enough at one time to cover bottom In gddillon, colotful Rk.·A·Ronl ' K I ~ ods appear the yeor ',ound In 1401 1M ,-Jllon', of fry basket or fryer. Fry about 3 leading women'l magazines. The.. notlanol gdy.rtls!ng kMdulel plus heavy reg kM ,, 1 and minutes or until evenly and lightly !oeal ady.rtlslng help keep RIce-A·Ron! the top ..1I.r among rk. mlxcs. luper SemolinQ Service! browned. If necessary. separate 1100- • dies while Crying. Spreud on paper towels to drain. Sprinkle. or shake In Four hour delivery. That's how f8st you can get freshly· milled No.1 Semolina from Seaboard's new Albany mill to paper bag, with confectioners sugar. weed Is tho finishing tonch. Or If pre­ gheUI so that water continues tt. boil (Or shake with mixture of cinnamon ferred. onion salt is the zesty 5cason­ Cook uncovered, 5Urrfng occasitlullll)', your plant In the New York I New Jersey or Boston Metro Area. and grallulated sugar). Serve with Ing. TIlls run-to-ent. crunchy accOm­ until tender. Drain In colander. Hhut (.'ofJee or tea. fnalt or Icc cream. Operating Its own fleet of bulk trucks, Seaboard has complete paniment to cold drinks Is shown on with cold wa~er; drain again. control of loading and unloading schedules. And load· cell scaling VDriation our Front Cover this month. Sepr.mte pieces of spaghetti which I (Makcs about 4 quarts, loosely packed) 1 gives you super· accurate weights. . I As D. variation of the Egg Noodles may cUn~ logether and drop a few. "Snack-A-Ronl- recipe. here Is onother 1 tablespoon snit a tim. Into hot lat (375'). Deep r~ unusual new snock food made from­ 3 quarts boiling wnler lust enough at one time to cover bot· Check us oull .. of 011 things-spaghetti. 'I1le spaghetti 8 ounces spagheUl, broken in haU tom of fry basket or fryer. Fry about S,.bosrd . •• tho modorn milling p.oplo. is cooked as usuBI; then. after drain­ 1I0t salad oil lor decp Irylng 3 minutes or until evenly and lightly Ing. it 15 fried In deep fat. The spn­ Salt and dill weed browned. II neceuary, .eparate '1'" ght.1 U Is twisted Into omwlng shapes Add 1 taLlcspoon ..It to rapidly gheUI pieces while Irylng. Se""d CO boiling water. Gradually add spa- . . S.,.unl AIhd MUll ... CorpcH'tItion • P. O. Box 19148, Ken... CIty, Mo •• 181,,1.1-9200 as It lrie •• A sprinklc 01 salt and dill (Continued OD p&IO 'J 38 I,NDEX TO appcarqulckly. if thero's any left over, -buyiog omoos store In a tightly covered container, including ADVERTISERS salen in a ,.,. On It I Way -the 11m lor ADM Mil'", Co. ______. , ..J7 foods, Alii. MI.... Co. .•.. .. __ .. _ .____ 11 Half.Trillion Budget AIMe. c.: ....,1ow .... _ •. _._ •• ___ " foods, general ...... , eor.. ____ .... _._ ..____ ',"'7 The new lederal budge~ which ben, produce, proviJions IIld .....,..MIII. eo" . ._ . '.__ ... _ ._ _2 .. zt went into effect Oct. I, calls for fed· dealers., Also, brolten, frozen Dt',.. cllcl Med'.. Co,,., ...... __ . '.7 eral expenditures of $458.2 billion. broken, ~ exporters and public dry D".INHI ,.c ...... 'rMuct. ~Y ••• __ ._ 41 Th"s, the UnUed States is moving refrigerated warehouses. • JacMt-WI.It.. L..1to ..t.n.. _ .._ ...... lJ rapidly into 11 period when we start f ....' ... eo"...... _ ...... _.. _... 2 Data on chains and 1.'.,..etl.... 1 MllltlfoN. (cu,...... _ 42 calculating tho yearly budget In tril· whet. applicable, Je,oItt-WI_"OII LIIkreteriH .... _._._. n lions of dollars. N.don', Bwmeu key officers and buyers, colnrnlllv ',j, Me!MrI I s..•• Do, hie. " ...... ___ ._... .JS magazine reports that spending will sales volume, number MlenNIty eo". .. ._. __ .. ._ _.... _.. _ .. 3J ero.. the hall·trillion-dollar lovel in Net.et Maca,. .. , I.at/hlttl _. .•.. __ 2S ated or serviced, names of H.rtt. Dr. ... 114111 ___. _• •___ •. ___ 1S &sad 1979.&1 and stand at tsB6 billion groups, cooperatives. P.... , Co. nov, 114111 •• _ .__ _...... 22·21 In 1982. a.uoffi c.w ... lta"', .....OC ..." _ . __ • , Producb IIc s.m ... S.. IMMIr4 AI"" 1141111", c.". ... _.. _ .. J4 1978 ThomalGrocery Reg;It., Volume Two, tho pnKlucis , , The 1978 Thomas Grocery Regilter vices secUon with I ' CLASSIFIED has added 6,000 companies amI hu product categories and r~~~~~~~~ , I ADVIITISIHG UTIS been expanded to three volumes over added new categories il Wa,,' A•• ' .. _ •. ~ . _ __. _ .• _ .. _'t.OO per II •• the two-volume 1m edition, making foods, portion'control I 1141".". 'J,OO it tlle world', largest annual food in· dustry directory of manufacturers and meatteln, andana~o~g~"~~ .~~~~~~~:~ QUAUTY PASTA .lODUe •• distributors, according to Thomas an Increase WI' ....lItectet,...... 'be-" ,.., volume two Ueet ...... u ..cerNl II","*"" .,.., Publishing Company. "Nt. [IC.III", _.tiM ....,.. eCH.. kel Now In Jts 8Ist year of publication, panles Including .cceu t ••11 •• j., MWwnt .....I'b. 'II", TGR·78 contains more than 55,000 tfII., "Nlh writl", ... Mec.,"1 aggregate In excess o~,,,:~~~ Jallm.I, , ....1., ., IL 60067, "6. companies in, tho food and related fn· Ing~ach with lull cc dustries, an Increase of 10 pri ('C.lt address imd phone number KLUSKI NOODLU over tIlO prevlow edition. data. M... III.d.. ,...... pec ...-' ,. p .. , ... In Ulf