1 • , '. " -- .- -- THE MACARONI , JOUR'NAL Volume 59 No.9 January, 1978 j. '. , ., JANUARY 1978 . ,. Noodl. Snack-a-ronl fhe Macaroni Journal 01 59 I II r., ",/ 11111'/10 ,1/1"" " , II,.. \ ,/II' '11.11 \',10 ,/I, "If \1.11111/,/. III', , , I ,,, ' I /0 11/. ", "\10 9 I" ','1//1/ /I, ,til II dl \ /r,',,/ ,',./,/11 11, ' 111m. " , .' ./, /1 , II .111 , " '" 'I" "J.f. 110 , .1 nuar y " '\',"'/01 1: 1/,/1 "1/1111 1.' ," , ',I II. ,,:,,1 11 1. /1 "",//' ,,, N, ,/., ' I \f f I' ,', ' I I '//1. I' 1978 ,',(/ /1 .. \ ,(It, , /'ll/ a/m.'. 11 10 1" " ',/1111,- l'rJ I) \\ 111 ,a l1l _ " ,lUI \ \ nlll~kll \\III!" \I, ',IIIIl' 1' ·"!o!' .1It1 " Il" _ \ u ~ dol (,jl ld , ' 111,' ,. 1. ,... I h, 1'1" :: ..1". I h, \I ·,. ' ~' · I ' I'l l" , R. I lIur-Io 'II. J, h~' ,,, . ' \''- ll' I;II ~ I{ \ 1 C' I\',' II I (,I. Im"HI \ 1,11 J.. ' , '1 Ih"l',II .h I I '\ Ohlo'" ,~ I/Ol'J \ r ,' ,1 " .,'ph I' \ 1\ I",h' , d h'l\\ II I ' h'I,1 " \1.., ."""1 ..... 1.·, \ 1111 1'1"0. ' :" tI1u\:k R"ll/tllli. JI ', lh.I'I' .\ . R" " . (" ,11 11 11 1,1111 U U. .llt l 1{ ' I" '1 • ,1I:r R. rhU l" _J,"L.I, I,d ., \ ' l'nll~kll 111 1,' 111.1 111'".11 \ 111.1\ , ' I I 1111111111 ')11. , )1: \ ,ll'h Sarli 'Id I· S\..I1II1l"r li/I' r \ '.ll:HJIIIl'. J. I I " 'I :: ~ I, , "III 11 ",;111'" I" II f ,'U,',' \) \\ il1Lal1l' 1'.I. l.. .IJ!ltlJ! \ .• 111 ,',1<' 1{ , .I.h ... : , 11 ,111 " '1 \r,'a. 1Il' IlI Ik ll" IlI,'IlI,'" I, .:d"(illl,I,, i,.'11 Wilh,lIll 111.1.'\ 10' \ ,h . l " ',·'· .111 "Big Businses" md tl" " '" 1, " .01 It.", '1 .. ' 10 , " • "I .... 1, \1 1 '\l1 d~ I :\11.1.""'11 "Small Business" "'1 ,,,,, 1010, I" '" .• ,,, 1 ' 1, •.•111 . " . ''1 ' 1.' ,1.1 !tal ;111 11 " I"" '.d • .t I" \", ""I ,I· 'i' .,I h'" ,,' " 1,,1, 1.. ·.: 1",,11 ,," '" "" , .. I" 1"1,, \,. ,II 1' ,il I<III III \ \" 1,1 ' 11 ' 1I, ',! 1, ·01 ''' It 1" , .. ,, " '''1",1 " 1·1 " " ,,1 ,,,II ... \0 ,,, l.. , " I h, ill! "rl" I 1" .. ,, 1 ,I' ,I LII',!d 1,'1 I, ,.: ,, 1 ,1 1,," I" '': 01 '" .01 1.\ 1"*,11 "" *' I" 10." ,I I .. I, ... , : 1000 :.' ,,,,, 1111,01, , 10 1\\.11,1 It ,h, I " "I q ,!" .11 I., 1" """" 1,,,1, ,1,, I. *" 1",, I" III 1.. ]',\, : 1:0 ~ I\ : , . " .1 ' ' "I',!]. ''''',, !, ,I ,\. , " 11' 1,,,I,t .. 011"'\\ ' 1 ' I"'"'' ,I II ,0: , ~ 1 D'l " u ( h 1'" ti lt' 1'1l1,I Io ! II',! I,,, ,,, ,, ,, I, 1. ,1, \\ I I" "'1'" 1 I .. I.." , I" ... ,. 1 I " : '! ,'v " Ill h t .. till" 1."-':' III',!I.II II,d,l, " " 1",Ii,. , ",II 1..10 I'"'" 1-:- lil..' " ",,, "d .",,1 "lIh,,,·, .\ I, II' " " J .... '''ul " " ·q" h'H·,j ... ,h 1.,. "," ..1' l'Ii'"'' '' II 1. " 1, " I, I, " . ...... 0 11 " ,· 111"" 'li " ,I,1 1 .1" '" I.d, ,I 1\ III. " ",I ., .. t , . ·,: .'I.t,", " . 11 • . 11' .• 1,, ' ,. ~ ,d ,II"', ,"hl, ,, ~ ,I ... Nu l "~'OI 1,1 .,11)1'01 I", '''''''' ''1111 HI ., ,'1",,,", " 1" " " I'", .• , 11" 1"'"" \'''1''1, " t 1", "\:l""I Jt' Uflf \ "," '''o( ''l I .. " 1",,1.10-,11 ' \\ I.. ·, " '~ ' " I I., • \ ..111 .,1. ,,," !j'"'1 ,.: II 1",1\" ,,', " '':'" ,)1 1,,,I ,I,(u'''''' " " ( t. !,\.1 . I'j I'. II ... 1" "1'1\ ' " ,,, .. I ' 11"-,:.,1 11" " I ' \" ': I \0 II , I". 1'1"\ I." II',! I" II, I .,".\ '""11 , : ' " 'lJ" l" l,J u' '\1"" "'" '' I,",,, ,,,,, " !a .. \\ •.\. I , I... 11111,1,. , I" """.11 ,,111 .. · .: 10 11 ,, 1 I", I" " g·od Pub"n" I U , n ' ~, "l'lI ltlll' I, I""" .. ,,, I" .11111,,, ..1 ,.", I t" ", II, II.~ I ,, ~ I. '1".11,1 \ 1" ,,, 1.. , I ' I I " " - NATIONAL MACARONI MANUFACTURERS ASSOCIATION , . WINTER .MEETING Hotel Diplomat. Hollywaacl. Florida 33022 . " SUNDAY, "F.lRUARY 5 ., 9:30 (l.m. Wheat ond Wheat Foods Convention Re~lstrotion Desk opens Robert J. Wager and In lobby 0 Dlplomot West. American BakerJ Assoc;otll~ 2:00 p.m. executive Committee Meetlno-- 10: 15 o.m. Wheat Outlpok­ West Co-j Room Mel Moler, North 6:30 p.m. Welcoming Reception- CommiSSion Dlplomot We.t Pool 10:45 a.m. Product Promotion­ No planned dinner function Elinor Ehrman, Burson/Marsteller MONDAY, FEBRUARY 6 Discussions­ Business Session In Mezzonlne odjournment by noon T..,eatre, Diplomat Eost Afternoon at leisure­ continuance of committee 9 : 0~ o.m. Greetings 'rom President meetings lawrence O. Williams Creative Marketing 6:30 p.m. Suppliers' 5oc1al­ Lester R. Thurston, Jr. President, C. F. Mueller Dlplomot We.t Pool Compony No planned dinner function Creative Strategy-Facts and Trends- Philip F. Connolly, Vice Pres., A. C. Nielsen Compony WEDNESDAY, FEIRUARY • Creative Pockoglng- 9:00 a.m. Co-chalrmen: Wliliom A. Henry Irv Koons, President, Earnest J. Ravarlno Irv Koons Associates Robert L Slier, executive Vice Creative Advertising- President of Soles, Force Robert 5. Mo.ke Chol.mon of Companies, Inc., will leod the executive t ommlttee, discussions on tennis courts and championship golf and Wheat Foods Bill, the Whent Needham, Harper and Steers, facilities. • Outlook, nnd an updnte on National Inc. (I i Setting standards and II.,,", Diplomat. Hollywood. Flor. aUng your broker soles Over the years the Diplomat has ~Iilcarolll Institute product promotion Creative Merchandising- wtI i built In the late l050's In au bL'COtne reknowned as the home of big and rcsclUch for the Footlservlcc acid. Eu~ene S. Mahony, (2) DovelOPlng on .fleel" ) I"at had been a mangrove name entertainers In the Cafe Crystnl On the final day Hohert L. Siler, Irector af Merchandlslrig son between your . It was an englnccrlng marvel and Ihe Tack Ilodm. C:U.'cuti\'C vice IJresldcnt and member so",lce., Needham, Horper & and sales force; .• lush 18·hole golf course and TIlere nrc many attractions in the of the LU:lrd of Sules Force Com· Steers, ne. (3) Motivating your sales {)fce 1.otd complex In such Il site. north Miami area, and the" DJplomat piluies, Inc., Schiller Park, IIIluuls­ Adjournment at noon Adjournment by noon &~::' : ~~,.: Macnroni Manufncturers orrers all tho facilities thnt Il conven· lurgest fo od hrokers In AmerlclI-wlll Arst met there In January, tion delegate could waut. lead discussions on IllIman resources 2:00 p.m . Tennis Mixer at the Tennis Courts- Afternoon at leisure­ I among the first to use In seiling. He l'Omcs directly from an Golf T~rney sign up In advance continuance af committee Amcrlcnn Management Association meetings The Program workshop to make this presentation. 6:30 p.m. Suppliers' Soclal-Regencl West In Enst, the main hOllse the convention center, Is The Orst tlay's program of the - Convention Center, ast Side 6:30 p.m. Suppliers' 5oclal-Country Club l'ust side of the main North. Winter Mceting of Ihe Nntlonal Maca· The Speakers 7:30 p.m. highway fronting the . ocean. Pasto Porty-Regency SOYth 7:30 p.m. Dinner Dance ronl Mnnufacturers Association will . ncross tho street Is Diplomat he a marketing seminar. Lester H. Phillr F. Connolly Is n vice presl . complex of tw(}ostory units Thurston, Jr., prL'Sident of the C. F. dent 0 the A. C. Nlelscn Company, TUESDAY, FEBRUARY 7 pool where the Macaroni Mueller Company, Is hringing n teaJll I\L1uiJ Index Division, which provides marKeting rllsenrch tUut other husl ness Business Session in Mezzonlne THURSIlA Y, FEiRUARY 9 . "'g'''" gather for socials and con· of experts who will look at trends and Theatre, Diplomat Eost . It Is. backed by the cause· discuss creative packaging, advertls· services worldwide scrvlng fuod, drug • 9:00 a.m. Boord af Directors Meeting In . I carries boat trnffic Into the lng, and merchandising tQ L'llpltnlize confecthmcry, tohacco, and other In· .west Card Room ' , 9:00 a.m. Outlook In Washln~on- 0 11 them. dustries. Mr. Connolly first fohll'd the Counselor Harold . Halfpenny fujjoummont by' ncor:' J tho other side of the causeway nlc second day takes a look at Nielsen Company In 11).19 serving us '~, COWltry cluh cOmplex with tho \Vashlngton developments, the Wheat (Conllnued on (lQ1C 8) 4 s .,' AIRLOCK MOTOR __ flOUR fUO -- AIR LOCK ,Al. NO. l .II!H.I91 PRtMI KER roO - _ .... -". MOTOR 9 OISCHARGE INTO MI XER I:~ __" ••.. ----=---~t Here's what Demaca .,,.,. -mixer da~~s far you: • It increases dralmQticlllly. the efficiency the Mixer. I!! It prepares properly for the Mixer Eliminates white tOimproper . ~~~~~ ______________~r- ______________ ~ ______________ ___ • Improves nrr,dlloi quality. Smoother COI~sil;terlcy. • Mixer stays cle,,"!,, lonoer. Negligible water and flour dust in Mixer. • Easy to dis-·aSSllm~lle i~~~~~~~~~J.Thumb.screw cOlnstlructioln. All stainless steel I: Jill more details? Contact 280 Walllalle'.1 TWX, 710 . 584, ~ 24<19 Weltern Rep .. ,. University School of Continuing Edu. attended the ~ar)(eUng cation. He Js a Crequent contributor and course to pacloaglng publicationli. the Arrierican His Ann hM been retained by mnny at the Harvard malor corporations In addition to the 1007• . Mueller Company Including Gulf and WAKE UP Western Industries, Consolidated Cigar ~orporatlon, Falnnont Foods, American Can Company, Joseph E. You are part of a changing Seagram & Sons. Pasta World The United States consumes less pasta per person than any other country In Europe from which figures are available. (italy, of course, leads the world In pasta consumption per person.) u Presentation Analyst. He hIlS sub­ The BIG GIANTS of food production and food marketing know If'(luently risen to tho post of Manager this fact and appreciate the potential.