Appendix A: Extracted press releases from the Sky news archive
Original Headline Researcher Notes: Item Date Overarching Strategy Keywords Link Researcher Notes: Short Summary (English Translation ) BM Elements Sky verpflichtet Oliver Schmidtlein als Sky Physio-Experte • Physio expert, previously working for e,g, Bayern München #1 25.08.2016 (Sky signs Oliver Schmidtlein as Sky Physio expert ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_25082016_2.jsp • Supposed to give viewers new insights and explain typical injuries VP, KR • Sky Ticket replaces Sky online and enables flexible streaming without binding contracts (across all entertainment packages) Start von Sky Ticket: der neue Weg zu Sky mit sofortigem Zugriff und flexiblen Laufzeiten • For Sky Sport: Daily, weekly, and monthly tickets: supersport day ticket for 9,99€, weekly ticket for 14,99€, and monthly ticket for 29,99€ #2 26.08.2016 (Launch of Sky Ticket: the new way to Sky with instant access and flexible durations ) Imitate Sky Ticket https://info.sky.de/inhalt/de/medienzentrum_news_pr_26082016_2.jsp • The new "brand" offers a variety of content, flexible prices and multiple ways (devices) to watch high quality content to address larger audience CS, VP, RS • New innovation partnership with software developer SAP Neue Elfmeteranalyse beim „Topspiel der Woche“: Sky Deutschland und SAP schließen Innovationspartnerschaft • "Penalty insights" function should give viewers further insight into sports: virtual placement allows Sky to visualize statistics of how players #3 09.09.2016 (New penalty analysis in the "Top Match of the Week": Sky Deutschland and SAP enter into innovation partnership ) Defend Technology https://info.sky.de/inhalt/de/medienmitteilung_news_pr_09092016.jsp shot penalties in the past and measure individual shooting behavior in match context VP, KR, KP
• Announcement of launch of new, (free) ad-financed sports portal skysport.de (in Summer 2017) • (App was downloadable since 03.07.2017; this was taken as official launch date: https://www.chip.de/downloads/webapp-Skysport.de_164061047.html) • No extension, but standalone platform for modern sports reporting • Focus on high-quality video content • "Fourth pillar of Sky Sport brand", delivering best sports viewing experience also to fans online Das neue Zuhause für alle Sportfans: skysport.de startet im Sommer 2017 • Executive: platform for integrative ways of advertising; allowing sports interested to access entire world of sport in pay TV, free TV (Sky Sport News HD from December) and also digitally #4 14.09.2016 (The new home for all sports fans: skysport.de launches in summer 2017 ) Create Launch https://info.sky.de/inhalt/de/medienzentrum_news_pr_14092016_1.jsp • Target specifically broad segment of young sports fans CS, VP, CH, RS, KR, KA Sky startet im Oktober den neuen Sky+ Pro samt Ultra-HD-Angebot in Deutschland und Österreich https://info.sky.de/inhalt/de/medienzentrum_news_pr_2709216_1.jsp • Sky launches the first two UHD channels that can be accessed via new Sky+ Pro Receiver; showing 1 match per Bundesliga matchday in UHD and selected UCL games #5 27.09.2016 (Sky launches new Sky+ Pro including Ultra HD offer in Germany and Austria in October ) Defend Technology https://info.sky.de/inhalt/de/medienzentrum_news_pr_17082016_2.jsp • UHD content has been shown partially since 2012; new is the receiver and the new channels VP, CH, KR • Promotion of match shown in FTA on new channel Sky Sport News HD that launches 1st of December Sky Sport News HD zeigt zum Start im Free-TV das Bundesliga-Spiel des 1. FSV Mainz 05 gegen den FC Bayern München live und frei empfangbar • Match will be on 2nd of December #6 06.10.2016 (Sky Sport News HD shows the Bundesliga match between 1. FSV Mainz 05 and FC Bayern Munich live and free-to-air for the start on free-TV ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_06102016_1.jsp • Sky Sport News HD will be a 24h channel availabe via all transmission channels (satellite, cable, IPTV, OTT) for top news VP, CH Laura Papendick wird Moderatorin bei Sky Sport News HD #7 07.10.2016 (Laura Papendick becomes presenter at Sky Sport News HD ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_07102016.jsp • Further signing of popular moderator KR • Comeback of popular sports moderator Jörg Wontorra (67) to participate with own show on new FTA channel (from 2017/18) Das TV-Comeback: Jörg Wontorra kehrt zurück und verstärkt das Team von Sky Sport News HD https://info.sky.de/inhalt/de/medienzentrum_news_pr_03112016_2.jsp • Shall help with his long experience to establish Sky Sport News HD as first address for all sports interested and establish audience in free TV #8 03.11.2016 (The TV comeback: Jörg Wontorra returns and joins the Sky Sport News HD team ) Defend, Create HR, Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_12042017_1.jsp • Show called "Wontorra - The Football Talk" (see news from 12.04.2017: https://info.sky.de/inhalt/de/medienzentrum_news_pr_12042017_1.jsp, as well as #30) VP, CH, KR Sport meets Entertainment: Frank Buschmann kommt zu Sky • Sky 1 launches as new entertainment channel, mix between in-house production shows and international series #9 03.11.2016 (Sport meets entertainment: Frank Buschmann joins Sky ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_03112016_5.jsp • Contracted popular sports moderator Frank Buschmann to moderate quiz/activity show adapted from Uk where famous stars compete against each other (from spring 2017) VP, KR • Large scale opening of Sky Sport News HD to the public • Channel has existed for 5 years, but was pay TV only Sky Sport News HD ab sofort für jedermann: Knapp 200 geladene Gäste aus Sport, Politik, Wirtschaft und Medien feiern den Start ins Free-TV • Many prominent guests present at opening: ca. 200 guests from sports, politics, business and media in HQ #10 01.12.2016 (Sky Sport News HD now available to everyone: Almost 200 invited guests from sports, politics, business and media celebrate the launch on free TV ) Create Launch https://info.sky.de/inhalt/de/medienzentrum_news_pr_01122016_1.jsp • Rolling-news-principle format for sports news on all transmission channels CS, VP, CH, RS, KA Sky verkürzt die Winterpause: Vorbereitungsspiele von Dortmund, Gladbach und zahlreichen weiteren Bundesligisten live und frei empfangbar auf Sky Sport News HD #11 05.01.2017 (Sky shortens winter break: Pre-season games of Dortmund, Gladbach and numerous other Bundesliga teams live and free-to-air on Sky Sport News HD ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_05012017_2.jsp • Promotion of new FTA channel through Bundesliga test matches VP, CH Sky Deutschland und O2 starten pünktlich zur Bundesligarückrunde exklusive Partnerschaft • Sky partners with O2 telecommunication company (Telefónica Deutschland) #12 10.01.2017 (Sky Deutschland and O2 launch exclusive partnership just in time for the Bundesliga second half of the season ) Imitate Sky Ticket https://info.sky.de/inhalt/de/medienzentrum_news_pr_27072016_1.jsp • Customers get reduced prices for Sky Ticket. Advantage: O2 unlimited data volume for streaming CH, KP • Discovery Communications (encompass Discovery Channel and Eurosport channels 1&2&360 HD) and Sky extend coorperation: channels can be accessed via Sky Sky Deutschland und Discovery Communications vereinbaren Vertragsverlängerung • Provides Sky customers with access to documentations and sports events such as Tennis Grand slam, Tour de France, Moto GP #13 31.01.2017 (Sky Deutschland and Discovery Communications agree contract extension ) Defend Additional content https://info.sky.de/inhalt/de/medienzentrum_news_pr_31012017_4.jsp • Sky Arts HD for arts and culture started in July 2016 VP, KP Jana Azizi wird Moderatorin bei Sky Sport News HD #14 02.02.2017 (Jana Azizi becomes presenter at Sky Sport News HD ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_02022017_2.jsp • Further signing of popular moderator KR Sky Deutschland baut den Bereich Strategy weiter aus #15 03.03.2017 (Sky Deutschland continues to expand its Strategy unit ) Create Organizational restructuring https://info.sky.de/inhalt/de/medienzentrum_news_uk_03032017_2.jsp • Sky expands its strategy devision. New activity: "Partner Channel Management" for better cooperation with external channels, providers, and platforms KA Sky Deutschland und HUAWEI starten Partnerschaft #16 06.03.2017 (Sky Deutschland and HUAWEI launch partnership ) Imitate Sky Ticket https://info.sky.de/inhalt/de/medienzentrum_news_uk_06032017_1.jsp • Sky partners with Huawei, providing Huawei MediaPad customers with direct access to OTT Sky program with two free supersport tickets CH, KP Katja Wunderlich verstärkt Sky Sport News HD • Prominent hire for Sky Sports News HD #17 10.03.2017 (Katja Wunderlich joins Sky Sport News HD ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_10032017_2.jsp • Wunderlich has been in sports business for some while, amongst others she was reporter of major German news show "Tagesthemen" KR Reiner Calmund wird neuer Sky Experte • Popular Ex-Manager from Bayer Leverkusen and TV personality joins Sky Team from season 2017/18 #18 17.03.2017 (Reiner Calmund becomes new Sky expert ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_17032017_1.jsp • Sky claims to want to leverage his experience, connections (domestic & international), and popularity VP, KR Lisa Loch wird Moderatorin bei Sky Sport News HD #19 24.03.2017 (Lisa Loch becomes presenter at Sky Sport News HD ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_24032017_1.jsp • Further popular signing of moderator KR Borussia Dortmund gegen den HSV am Dienstag für jedermann frei empfangbar live auf Sky Sport News HD #20 03.04.2017 (Borussia Dortmund vs. HSV on Tuesday free to air live for everyone on Sky Sport News HD ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_03042017_1.jsp • Another promotion of the new FTA channel by means of making a match publicly available VP, CH Hansi Küpper und Jörg Dahlmann kehren zu Sky zurück #21 14.04.2017 (Hansi Küpper and Jörg Dahlmann return to Sky ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_14042017_2.jsp • Sky contracts two popular German commentators that bring "renown voices" and entertainment to the viewers (from season 2017/18) VP, KR • Cooperation with Snap Inc to publish daily sport news (24h available "stories" on "Discover") Sky Sport publiziert auf Snapchat ab sofort erstmals deutschsprachige Inhalte für Discover • Content in German language #22 25.04.2017 (Sky Sport now publishes German-language content on Snapchat for Discover for the first time ) Create Cooperation for content distribution https://info.sky.de/inhalt/de/medienzentrum_news_pr_25042017_2.jsp • To reach younger audience CS, VP, CH • Sky reorganizes Sport devision: installment of a Chief Editor, cross-editorial office ("Ein Sky Sport") that receive centralized stories, adapted to a target group & distribution channel = one editor/expert is in Die ganze Welt des Sports aus einer Hand – Sky Deutschland stellt den Sportbereich neu auf charge of one story (e.g. commentator of match comments highlights) #23 04.05.2017 (The whole world of sports from a single source - Sky Deutschland reorganizes its sports division ) Create Organizational restructuring https://info.sky.de/inhalt/de/medienzentrum_news_pr_04052017_2.jsp • New area: "program and business"; especially for the program planning and development of the new sports portal as well as the conceptualization and distribution KA Die erste Staffel von „Eine Liga für sich – Buschis Sechserkette“ ab 20. Juni auf Sky Sport News HD im Free-TV • UK adapted show from recently hired popular german moderator Buschmann will also be shown on new FTA channel (after initial launch of each chapter on the pay TV channel) #24 11.05.2017 (The first season of "Eine Liga für sich - Buschis Sechserkette" from June 20 on Sky Sport News HD in free TV ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_11052017_1.jsp • Prominent guests and mix of entertainment and sports have met contemporary demands says executive VP, CH • Sky and Sony cooperate to show Sky customers the UEFA CL final via virtual reality Sky und Sony Interactive Entertainment zeigen UEFA Champions League Finale in Virtual Reality über PlayStation VR • PS VR Headset and Live App required #25 01.06.2017 (Sky und Sony Interactive Entertainment zeigen UEFA Champions League Finale in Virtual Reality über PlayStation VR ) Defend Technology https://info.sky.de/inhalt/de/medienzentrum_news_pr_01062017_3.jsp • Further innovation towards being an innovation leader for customer/viewer experience VP, KR, KP Die Königsklasse ab 2018 erstmals komplett im Pay-TV: Sky als Rechtenehmer und die Perform Group (DAZN) als Sublizenznehmer sichern sich umfangreiche Exklusivrechte an der UEFA • Announcement of exclusive pay TV rights acquisition for UEFA CL from 2018 onwards Champions League in Deutschland und Österreich • Sky as rights acquirer and DAZN as sub-licensee. (From 2018, the top division will be completely on pay TV for the first time: Sky as rights holder and Perform Group (DAZN) as sublicensee secure extensive exclusive rights to the UEFA • Sky executives satisfied with outcome "means that Sky continues to be host of UCL for the next 4 years" #26 13.06.2017 Champions League in Germany and Austria ) Defend Portfolio Innovation https://info.sky.de/inhalt/de/medienzentrum_news_pr_13062017_1.jsp • Executive statements make clear: Sky emphasizes premium entertainment portfolio, DAZN "Fans First" philosophy: cheap monthly price, flexible termination VP, KP • Self-Service App that facilitates account management of subscribers. Do it yourself: Sky startet „Mein Sky” als innovative Self-Service-App • Automated customer service and profile/subscription plan details on easy interface #27 10.07.2017 (Do it yourself: Sky launches "My Sky" as an innovative self-service app ) Create Customer engagement https://info.sky.de/inhalt/de/medienzentrum_news_uk_10072017.jsp • Adding of packages possible CR • Official opening of company-owned new broadcasting & production centre: "Sky Sport HQ" • Modern, large office space (4.600 m2 total space) with 4 studios and extensive features Sky Deutschland feiert die offizielle Eröffnung des eigenen Sendezentrums „Sky Sport HQ“ in Unterföhring • 10 month building time and two digit million € investion sum #28 27.07.2017 (Sky Deutschland celebrates the official opening of its own broadcasting center "Sky Sport HQ" in Unterföhring ) Defend Production Site https://info.sky.de/inhalt/de/medienzentrum_news_pr_27072017_2.jsp • Allows Sky to "offer entire world of sports from own hand" KR • Contract extension with most popular Sky expert and former German football star Lothar Matthäus Sky bindet Lothar Matthäus exklusiv: der preisgekrönte Sky Experte verlängert bis 2021 • For the first time he will be exclusively working for Sky #29 31.07.2017 (Sky binds Lothar Matthäus exclusively: the award-winning Sky pundit extends until 2021 ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_31072017_2.jsp • Sky executive tie this success to further extension of viewing experience in new studio (further competent analysis) VP, KR Beste Unterhaltung: Sky Experte Dietmar Hamann diskutiert an jedem Sonntag bei „Wontorra – der Fußball-Talk“ auf Sky Sport News HD • The Wontorra Talk Show on the FTA channel (competing on Sunday mornings with Sport 1 "Doppelpass") will consist of invited guests from football and the Sky expert team #30 11.08.2017 (Best entertainment: Sky expert Dietmar Hamann discusses every Sunday on "Wontorra - der Fußball-Talk" on Sky Sport News HD ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_11082017_1.jsp • Dietmar Hamann as popular expert will be fixed guest on the show Sky startet Pilotprojekt bei Fußball-Live-Übertragungen: HSV – BVB und St. Pauli – Ingolstadt mit Audiodeskription • Sky starts innovative pilot project to enable blind and visually impaired individuals a better with match experience #31 16.09.2017 (Sky launches pilot project for live soccer broadcasts: HSV - BVB and St. Pauli - Ingolstadt with audio description ) Defend Technology https://info.sky.de/inhalt/de/medienzentrum_news_pr_15092017_3.jsp • Special audio description and specially trained commentators VP, KR • New (free download) Sky Sport App for customers to receive in-match videos (see below) and for non-customers to receive sports news, high quality video content, and access a live stream of FTA channel Sky Sport News HD • Innovative Sky service providing in-match videos = highlights from ongoing match Mit der neuen Sky Sport App bietet Sky ab sofort erstmals in Deutschland In-Match Videos von Toren und Highlights bereits während laufender Bundesliga-Spiele • Targeted to customers watching on mobile devices #32 22.09.2017 (With the new Sky Sport app, Sky is now offering in-match videos of goals and highlights during Bundesliga matches for the first time in Germany ) Defend, Create Technology, Launch https://info.sky.de/inhalt/de/medienzentrum_news_pr_22092017_1.jsp • For instance, goals from a personalized selection of matches the viewer wants to follow, 20-30 seconds after they happened live, can be sent via push notification to cell phone CS, VP, CH, RS, KR, KA • (Free) Sky Podcast since beginning of season 2017/18 (seven months ago) available on skysport.de and Sky Sport App • Sky is exclusive partner of this largest German football podcast, produced from podcast team OMR (Online Marketing Rockstars) „Fußball MML – der Sky Podcast“ mit Nöcker, Beisenherz und Vogelsang – seit Saisonbeginn wöchentlich auf skysport.de und am Mittwoch live in der Elbphilharmonie • Podcast has success with a mix between expert knowledge, humour and "craziness" (15.000 listeners) #33 13.11.2017 ("Fußball MML - der Sky Podcast" with Nöcker, Beisenherz and Vogelsang - weekly on skysport.de since the start of the season and live at the Elbphilharmonie on Wednesdays ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_13112017_1.jsp • One special podcast will now be recorded in Hamburg's famous opera "Elbphilharmonie" with star guest VP, CH, KA, KP „Sky Sport News HD: Die 2. Bundesliga“ ab Freitag auch auf SPORT1 • Cooperation with Sport 1 to increase brand awareness of Sky Sport News HD #34 24.01.2018 ("Sky Sport News HD: Die 2. Bundesliga" from Friday also on SPORT1 ) Create Cooperation for content distribution https://info.sky.de/inhalt/de/medienzentrum_news_pr_24012018_2.jsp • Allows Sport 1 to show Highlights of 2. Bundesliga matchdays in parallel VP, CH, KP Investition in den Kundenservice: Sky eröffnet neues Service Center in Berlin #35 26.01.2018 (Investment in customer service: Sky opens new service center in Berlin ) Create Customer engagement https://info.sky.de/inhalt/de/medienzentrum_news_uk_26012018_1.jsp • Sky opens new customer service center in Berlin CR Leon Bailey ist der erste „#SkyDinho des Monats“ • Sky announces the "player of the month" from now on, voted by users on skysport.de #36 07.02.2018 (Leon Bailey is the first "#SkyDinho of the month" ) Create Customer engagement https://info.sky.de/inhalt/de/medienzentrum_news_pr_07022018_1.jsp • Hashtag use for more social media outreach VP, CH, CR, KA Sky Deutschland schließt Kooperation mit Onside Sports GmbH #37 13.03.2018 (Sky Deutschland signs cooperation agreement with Onside Sports GmbH ) Create Cooperation for content distribution https://info.sky.de/inhalt/de/medienzentrum_news_uk_13032018_1.jsp • Cooperation between Sky and consulting agency "onside" to show test matches during summer organized by onside to fill summer break VP, CH, KP HISTORY bringt „History of Football“ zu Sky Sport News HD • Cooperation between Sky and docu channel HISTORY to show HISTORY produced documentations about football on Sky Sport News HD in advance (3-10.06.) of the World Cup 2018 #38 22.03.2018 (HISTORY brings "History of Football" to Sky Sport News HD ) Create Content creation, cooperation https://info.sky.de/inhalt/de/medienzentrum_news_pr_22032018_1.jsp • Goal is to address a highly educated and willing-to-pay men's target group with ads CS, VP, CH, KP
Free-TV zum Jubiläum: das 100. Bundesliga-Duell zwischen Bayern München und Borussia Mönchengladbach am 14. April für jedermann frei empfangbar auf Sky Sport News HD #39 28.03.2018 (Free TV for the anniversary: the 100th Bundesliga duel between Bayern Munich and Borussia Mönchengladbach on April 14 free to air for everyone on Sky Sport News HD ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_28032018_3.jsp • Recurring promotion for Sky Sport News HD FTA channel by making certain games public (match in April) VP, CH Sky bleibt die Heimat des DFB-Pokals in Deutschland und überträgt auch in Zukunft alle Spiele live #40 20.04.2018 (Sky remains the home of the DFB Cup in Germany and will continue to broadcast all matches live in the future ) Defend Portfolio Innovation https://info.sky.de/inhalt/de/medienzentrum_news_uk_20042018_1.jsp • Extension of rights for broadcasting DFB Pokal from 2019/20 - 2021/22 (all 63 matches, 50 exclusive) VP • "The new Sky": Sky Q is a platform that can be accessed via an App that combines streaming with linear TV, can be accessed via Sky+ Pro Receiver • Essentially a platform like Netflix • Existed in UK before already • Enables new functions, personalized search algorithms, parallel watching up to 5 diverse devices possible, partnerships with direct access to ARD & ZDF (Netflix planned); starting point for further innovations & partnerships • Goal: customer centricity (made from customer demands), simplification of interface, products & services Das neue Sky ist da: Mit Sky Q startet das beste Fernseherlebnis aller Zeiten in Deutschland und Österreich https://info.sky.de/inhalt/de/medienzentrum_news_pr_18042018_1.jsp • New product bundles; complete Sky Sport package becomes 5€ cheaper to 44,99€ #41 02.05.2018 (The new Sky is here: Sky Q launches the best TV experience ever in Germany and Austria ) Imitate Sky Q https://info.sky.de/inhalt/de/medienzentrum_news_pr_02052018_2.jsp • In this context, Sky Ticket was also updated VP, KR, KA, KP Lothar Matthäus schreibt für Sky: die wöchentliche Kolumne des Sky Experten auch während der FIFA WM 2018 in Russland auf skysport.de #42 06.06.2018 (Lothar Matthäus writes for Sky: the Sky expert's weekly column also during the FIFA World Cup 2018 in Russia on skysport.de ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_06062018_1.jsp • Most popular Sky expert & ex-player Lothar Matthäus writes a weekly column for skysport.de and the Sky Sport App (since summer 2017) VP, CH, KA • After Sky sublicensed matches to DAZN, they still enable bars to show all matches by granting them access to DAZN via the Sky channels Sky kooperiert mit DAZN und zeigt in den Sky Sportsbars weiterhin alle deutschen Spiele der Königsklasse live • Offer not valid for private households #43 19.07.2018 (Sky cooperates with DAZN and continues to show all German premier league matches live in Sky Sportsbars ) Defend Maintain https://info.sky.de/inhalt/de/medienzentrum_news_uk_19072018_1.jsp • Other premium contents of DAZN such as top matches of UEFA Europa League (for which Sky has no rights) can be shown as well VP, CH, KP Das neue Sky Ticket jetzt im Web: Serien, Filme und Live-Sport streamen so einfach wie nie zuvor #44 27.07.2018 (The new Sky Ticket now on the web: streaming series, movies and live sports easier than ever before ) Imitate Sky Ticket https://info.sky.de/inhalt/de/medienzentrum_news_pr_27072018.jsp • Sky improves the OTT service Sky Ticket: simplified interface, innovative design, new functions, functionality on multiple devices flexible on monthly basis VP • Program in Free-TV that comments matches that run in parallel on the Pay-TV channel Sky ist die Heimat der UEFA Champions League – auch im Free-TV: neue Live-Sendung und die ersten frei empfangbaren Highlights aus der Königsklasse auf Sky Sport News HD • Highlights will be shown on this FTA channel shortly after matches end #45 08.08.2018 (Sky is the home of the UEFA Champions League - also on free TV: new live broadcast and the first free-to-air highlights from the top division on Sky Sport News HD ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_08082018_1.jsp • (Throughout announcements, Sky pronounces that no other broadcaster shows more live matches with participation of German teams) VP, CH, KA • Sky cooperates with Discovery which allows sports bars to show all matches from Eurosport 2HD Xtra (similar as DAZN before) Sky kooperiert mit Discovery und zeigt alle Spiele und alle Tore der Fußball-Bundesliga in den Sky Sportsbars live • Ensures bars can continue showing domestic live sports #46 19.09.2018 (Sky cooperates with Discovery and shows all matches and all goals of the Bundesliga live in the Sky Sportsbars ) Defend Maintain https://info.sky.de/inhalt/de/medienzentrum_news_uk_19092018_1.jsp • Executive: affirms Sky's position as most important TV partner for sport bars VP, CH, KP Weitere umfangreiche Investition in den Kundenservice: Sky erwirbt mit @FRIENDS einen der führenden Telemarketing-Spezialisten #47 21.09.2018 (Further substantial investment in customer service: Sky acquires @FRIENDS, one of the leading telemarketing specialists ) Create Customer engagement https://info.sky.de/inhalt/de/medienzentrum_news_uk_21092018_1.jsp • Further investment in customer service: Sky acquires leading telemarketing specialist CR Welcome back! Sky Deutschland sichert sich die exklusiven Live-Übertragungsrechte an der Premier League • Sky re-acquires exclusive Premier League broadcasting rights from 2019/20 - 2021/22 #48 04.10.2018 (Welcome back! Sky Deutschland secures exclusive live broadcasting rights to the Premier League ) Defend Portfolio Innovation https://info.sky.de/inhalt/de/medienzentrum_news_pr_04102018_2.jsp • Executive from Premier League states Sky is known for high quality provision & outreach on German market; satisfaction of linear TV partner? VP DAZN App ab sofort auf Sky Q verfügbar #49 15.11.2018 (DAZN app now available on Sky Q ) Defend Maintain https://info.sky.de/inhalt/de/medienzentrum_news_pr_15112018_2.jsp • Sky makes DAZN App available on their platform Sky Q VP, KP • Continuation of Sky and LFCTV cooperation (clubmagazine + broadcasting of past match) • "Taste of Premier League" which will be back in Sky portfolio from 2019/20 (• Initial cooperation was formed 09.08.2016: • LFC Coach Klopp becomes official Sky brand ambassador • Broadcasting of weekly club magazine, docus, training & inside stories, press conferences • Time-shifted broadcasting of matches Jürgen Klopp und die „Reds“ auf dem Weg zum Titel: Sky Deutschland zeigt ab sofort das internationale Clubmagazin und die Pflichtspiele des FC Liverpool zeitversetzt in voller Länge • Executive VP of Sky reasons: high appeal of Klopp & LFC among fans in Germany #50 28.12.2018 (Jürgen Klopp and the "Reds" on the way to the title: Sky Deutschland is now showing the international club magazine and Liverpool FC's must-win matches in full, time-delayed ) Defend Additional content https://info.sky.de/inhalt/de/medienzentrum_news_pr_28122018.jsp • See: https://info.sky.de/inhalt/de/medienzentrum_news_pr_09082016_2.jsp) VP, KP
Wer stolpert im Bundesliga-Titelrennen zuerst? Die Spiele des BVB in Frankfurt, der Bayern in Leverkusen und von Mönchengladbach auf Schalke am Samstag live und exklusiv bei Sky #51 31.01.2019 (Who will stumble first in the Bundesliga title race? BVB's match at Frankfurt, Bayern's match at Leverkusen and Mönchengladbach's match at Schalke on Saturday live and exclusively on Sky ) Defend Technology https://info.sky.de/inhalt/de/medienzentrum_news_pr_31012019_1.jsp • Sky Scoutingfeed allows fans a to view matches from a zoomed-out perspective, so they can analyze the game from a tactical angle VP, KR • Sky Q offers now on-demand access after each matchday to highlight videos Mit Sky Q die Highlights der Bundesliga, 2. Bundesliga, UEFA Champions League und des DFB-Pokals jederzeit auf Abruf sehen • Also, popular talk shows Wontorra and Sky90 on demand in full lenght #52 07.02.2019 (Watch Bundesliga, 2nd Bundesliga, UEFA Champions League and DFB Cup highlights on demand at any time with Sky Q ) Imitate Sky Q https://info.sky.de/inhalt/de/medienzentrum_news_pr_02070219_2.jsp • Content on Sky Q consistently extending; soon: offerng clips also on Sky Q App and Sky Go VP Sky Deutschland präsentiert erste Ausgabe des Sky Sportsbar Magazins „Volle Hütte“ • Sky launches Sky Sportsbar Magazine that offers bar owners insights on the program & product offer #53 21.03.2019 (Sky Deutschland presents first issue of Sky Sportsbar magazine "Volle Hütte" ) Defend Maintain https://info.sky.de/inhalt/de/medienzentrum_news_uk_21032019_1.jsp • Idea is to help business partners maximize their client outreach with Sky VP, CR Besondere Aktion von Sky und ARD: Revierderby Borussia Dortmund gegen FC Schalke 04 am 27. April 2019 live im Ersten • Special cooperation between Sky and FTA channel ARD: important match will be shown in parallel in Free TV #54 08.04.2019 (Special promotion from Sky and ARD: Revierderby Borussia Dortmund vs. FC Schalke 04 live on April 27, 2019 on the German public broadcaster "Im Ersten" ) Create Cooperation for content distribution https://info.sky.de/inhalt/de/medienzentrum_news_uk_08042019_2.jsp • Sky executive: to emphasize on Sky's Bundesliga reporting (competency) and leverage ARD's audience outreach VP, CH, KP Prominenter Neuzugang für Sky Sport News HD: Moderatorin Nele Schenker verstärkt das Team des 24-Stunden-Sportnachrichtensenders #55 03.07.2019 (Celebrity newcomer for Sky Sport News HD: Presenter Nele Schenker joins the team of the 24-hour sports news channel ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_pr_03072019_1.jsp • New popular signing for Sky Sport News HD KR Exklusiv für Sky Q Kunden: Topspiele der Premier League erstmalig in Ultra HD/4K #56 04.07.2019 (Exclusively for Sky Q customers: Top Premier League matches for the first time in Ultra HD/4K ) Defend Technology https://info.sky.de/inhalt/de/medienzentrum_news_uk_04072019_1.jsp • Sky extends content shown in highest quality resolution: Ultra HD/4k VP, KR • Innovative distribution cooperation between Sky and Onefootball • 2. Bundesliga live matches and DFB Pokal will also be shown on pay-per-view basis on Onefootball-App (livestream) from 3,99€ per match • Only three clicks and 20 seconds necessary to access the livestream; billing via Apple iTunes/Google Play Store Innovative Distributionspartnerschaft: Sky Live-Angebot zur 2. Bundesliga und zum DFB-Pokal ab sofort auch auf Pay-per-View-Basis auf Onefootball verfügbar • To target especially young and price sensitive customers and attract them to the brand Sky #57 21.08.2019 (Innovative distribution partnership: Sky Live offer for 2nd Bundesliga and DFB Cup now also available on pay-per-view basis on Onefootball ) Create Cooperation for content distribution https://info.sky.de/inhalt/de/medienzentrum_news_pr_21082019_1.jsp • Onefootball reaches worldwide over 30 million football fans; most popular media platform for young football fans CS, VP, CH, RS, KP • Similar to ARD cooperation: Sky cooperates with Free TV channel ZDF and lets them broadcast a Bundesliga match to the public in parallel • Sky uses this to systematically place promotions for their product; among others, a popular Sky expert (Dietmar Hamann) will be guest at ZDF Kooperation zwischen Sky und ZDF: Bundesligaspiel Eintracht Frankfurt gegen Bayern München am 2. November 2019 live im Free-TV • Leverage audience outreach of ZDF #58 18.10.2019 (Cooperation between Sky and ZDF: Bundesliga match Eintracht Frankfurt vs. Bayern Munich live on free TV on November 2, 2019 ) Create Cooperation for content distribution https://info.sky.de/inhalt/de/medienzentrum_news_uk_18102019_2.jsp • ZDF executive calls this a win-win scenario for both channels VP, CH, KP • Sky offers four new sports packages for Sky Sports Bars • (1,2 million customers watch Sky out-of-home each week?!) • Basis package (Bundesliga Conference & DFB Pokal), Champions Package (UEFA CL; in cooperation with DAZN also DAZN matches will be shown + International football leagues), Bundesliga package Bester Live-Sport flexibel buchbar - Sky Deutschland bietet vier neue Sport-Pakete für Sky Sportsbars (all Sky Bundesliga and 2. Bundesliga matches), Sportsbar package (complete live sport content of Sky + DAZN) #59 22.10.2019 (Best live sports flexibly bookable - Sky Deutschland offers four new sports packages for Sky Sportsbars ) Defend Maintain https://info.sky.de/inhalt/de/medienzentrum_news_uk_22102019_1.jsp • Sky executive says this is a heed for the call for more flexibility for bars and that this also addresses non-customer bars. Argues that Sky is revenue-driving for bars. VP • Streaming service Sky Ticket offers now a new Sport Ticket and the improved Supersport Ticket Sport von Sky für nen Zehner: Das neue Sport Ticket ab sofort verfügbar (13.12.2019) • New: Sky Sport Ticket monthly flexible and costs 9,99€ and lets customers view all Sky Conferences (Bundesliga, UEFA CL, DFB Pokal, Premier League and other sports) #60 13.12.2019 (Sport from Sky for a tenner: The new Sport Ticket now available (13.12.2019) ) Imitate Sky Ticket https://info.sky.de/inhalt/de/medienzentum_news_pr_13122019_SportTicket.jsp • Sky Supersport Ticket for 29,99€ per month allows to watch single games (14,99€ for first month; 14,99€ for day pass) VP, RS „Herz der Mannschaft“ – der Sky Sport Podcast von Lothar Matthäus ab sofort jeden Donnerstag • New podcast with popular expert Matthäus on skysport.de, Spotify, Apple Podcast, Deezer, and other platforms #61 23.01.2020 ("Heart of the team" - the Sky Sport podcast by Lothar Matthäus from now on every Thursday ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_23012020_1.jsp • Podcast deals with Matthäus experience as former player and his activity as Sky expert VP, CH, KA Zeit zusammenzustehen – Sky öffnet sein Cinema und Entertainment Angebot für alle Kunden: kostenfreie Angebote, mehr Service und Programmoffensive https://info.sky.de/inhalt/de/medienzentrum_news_pr_19032020_1.jsp #62 19.03.2020 (Time to stand together - Sky opens up its Cinema and Entertainment offering to all customers: free offers, more service and program offensive) Create Customer engagement https://info.sky.de/inhalt/de/medienzentrum_news_pr_20032020-2.jsp • Sky announces a daily vote where fans can influence the Sky Sport Program during Covid-19 ("Wünsch Dir was - Dein Sky Sport Programm") VP, CR, KA • To return of Bundesliga matches, Sky offers new functions and more UHD matches Welcome back! Sky Sport präsentiert seinen Kunden zum Comeback der Bundesliga neue Funktionen sowie mehr Ultra HD als jemals zuvor • In detail: 2 matches per matchday in UHD, new feed for top match (#CouchKurve), new audio option (fan acustics during ghost matches), one-time fan commentator initiative, new products for Sky Q #63 13.05.2020 (Welcome back! Sky Sport presents its customers with new features and more Ultra HD than ever before for the comeback of the Bundesliga ) Defend, Create Technology, Co-Creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_13052020_1.jsp customers (24,99€ per month) and Sky End-of-Season Ticket (39,99€ for two months) VP, CR, RS, KR • "New era of Sky": more flexibility, more variety, more inclusive: program offensive • Sky Q as leading all-in-one platform worldwide: gives access to popular apps such as Netflix, DAZN, ARD, ZdF, YouTube, Spotify, Disney+ (from beginning of 2021) • Flexibility: after initial subscription plan, change into flexible monthly subscription possible • Inclusive: Sky Q encompasses the complete entertainment package, Sky Go and HD inclusive • More choice: E.g., Entertainment Plus also includes Netflix content Sky startet neue Ära: mehr Flexibilität, mehr Auswahl und mehr inklusive für Kunden https://info.sky.de/inhalt/de/ir_mediennews_01072020_PundP.jsp • More exclusive contents; new program offense especially regarding entertainment offers #64 01.07.2020 (Sky launches new era: more flexibility, more choice and more inclusive for customers ) Imitate Sky Q https://info.sky.de/inhalt/de/medienzentrum_news_uk_22062020_3.jsp • Overall: more original contents, films, channels (Sky comedy, crime, nature, documentaries), more integration, but less sports (football) VP Modernste Technik, flexibler Aufbau und neues Design - Das neue Studio von Sky Sport News geht on air • FTA news channel introduces new studio and renames itself in "Sky Sport News" #65 04.08.2020 (State-of-the-art technology, flexible structure and new design - Sky Sport News' new studio goes on air ) Defend Production Site https://info.sky.de/inhalt/de/medienzentrum_news_uk_04082020_1.jsp • New, modern production site enables more flexible & interactive moderation and unified design with the other Sky Europe Studios KR UEFA beauftragt Sky Deutschland mit Erstellung eines Stadionsound-Angebots für Finalturniere der UEFA Champions League und UEFA Europa League 2019/20 • UEFA orders Sky to supply with stadium sounds for UCL finals. Sky had implemented this audio option successfully for domestic BL matches #66 05.08.2020 (UEFA commissions Sky Deutschland to create stadium sound package for 2019/20 UEFA Champions League and UEFA Europa League final tournaments ) Defend Technology https://info.sky.de/inhalt/de/medienzentrum_news_uk_05082020_1.jsp • Sky executives consider this confirmation of Sky's innovative power; enabling fans the best viewing experience VP, KR • Sky cooperation with Bundesliga Club Werder Bremen in the areas Content, Marketing, and Product • Offer joint bundle of club-owned streaming service WERDER.TV together with Sky Supersport Ticket for 19,99€ per month for one year Sky Ticket und WERDER.TV – Sky Deutschland und Fußball-Bundesligist Werder Bremen starten umfassende Kooperation • Sky shows club-specific content of Werder Bremen on platforms Sky Q and skysport.de; Werder advertises for its trikots on Sky platforms #67 04.09.2020 (Sky Ticket and WERDER.TV - Sky Deutschland and Bundesliga soccer club Werder Bremen launch extensive cooperation ) Defend Additional content https://info.sky.de/inhalt/de/medienzentrum_news_uk_04092020_1.jsp • Sky executive praises Werder Bremen as first mover and attracts further partnerships of this kind VP, RS, KP Martin Schmidt verstärkt ab sofort das Expertenteam der Fußball-Übertragungen von Sky Sport #68 07.09.2020 (Martin Schmidt joins the team of experts for Sky Sport's soccer broadcasts with immediate effect ) Defend HR https://info.sky.de/inhalt/de/medienzentrum_news_uk_07092020_1.jsp • New expert signing of popular trainer Martin Schmidt KR • Two further signings of popular ex-players for the Sky expert team • New Friday night show leading up to match day ("Dein Verein - Die Bundesliga-Vorschau") • Sky90 replaced Wontorra talk • New documentations every Thursday Sky Sport Offensive: Neue Top-Experten, neuer Doku-Donnerstag, neue Funktionen und mehr UHD - So zeigt Sky die kommende Fußball-Saison 2020/21 • Additional resolution enhancement: all UHD matches will also be shown in HDR (High Dynamic Range), showing more details and higher contrast #69 10.09.2020 (Sky Sport Offensive: New top experts, new documentary Thursdays, new features and more UHD - This is how Sky will show the upcoming soccer season 2020/21 ) Defend HR, Technology, Additonal Content https://info.sky.de/inhalt/de/medienzentrum_news_uk_10092020_3.jsp • New function "Was hab' ich verpasst?" shows key scenes of matches on-demand during live match. Bild-in-Bild function allows to follow the current score in parallel VP, KR Der Effzeh ganz ungeschminkt – Sky Deutschland strahlt Saisondokumentation des 1. FC Köln aus #70 10.09.2020 (The Effzeh completely unvarnished - Sky Deutschland broadcasts season documentary of 1. FC Köln ) Defend Portfolio Innovation https://info.sky.de/inhalt/de/medienzentrum_news_uk_10092020_2.jsp • Club documentation of 1. FC Köln as part of the corporate program offense (Sky will show a new sports documentation every Thursday at 21:00) VP „Meine Geschichte – das Leben von …“ – Sky Sport News startet neues Talkformat #71 16.09.2020 ("My story - the life of ..." - Sky Sport News launches new talk format ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_uk_16092020_1.jsp • New talkshow format of Sky with famous personalities from football, showing private life VP, KA Sky erwirbt Dokumentation „My Name Is Francesco Totti“ von Vision Distribution für Sky Deutschland und Sky UK #72 16.10.2020 (Sky acquires documentary "My Name Is Francesco Totti" from Vision Distribution for Sky Germany and Sky UK ) Defend Portfolio Innovation https://info.sky.de/inhalt/de/medienzentrum_news_16102020_2.jsp • Further move of Sky's documentation offensive: Sky acquires docu of popular Italian ex-player Francesco Totti VP „Matchplan“ – das neue Taktik-Format mit Jan Henkel ab sofort donnerstagabends im Free-TV auf Sky Sport News • New tactics talkshow with (ex-)trainers as guests, shown in the FTA channel #73 21.10.2020 ("Matchplan" - the new tactics format with Jan Henkel from now on Thursday evenings on free TV on Sky Sport News ) Create Content creation https://info.sky.de/inhalt/de/medienzentrum_news_pr_21102020_1.jsp • Executive calls this a further step towards analysis and focus on the match preparations; enabling fans insights VP, KA Sky startet Mini-Formatreihe „Hidden Heroes“ #74 30.10.2020 (Sky launches mini-format series "Hidden Heroes" ) Create Content creation, cooperation https://info.sky.de/inhalt/de/medienzentrum_news_uk_30102020_2.jsp • New show sponsored by VW highlighting football events outside the stadium, important for the sport. E.g. 50 years of women football discussion with famous female players VP, KA, KP #KÖNIGFUSSBALL – Neues interaktives Format ab Mittwoch live auf Sky Sport News mit Robin Gosens und Martin Winkler • New, innovative interactive football quiz show connecting Instagram users with live show on Sky Sport News #75 17.11.2020 (#KÖNIGFUSSBALL - New interactive format from Wednesday live on Sky Sport News with Robin Gosens and Martin Winkler ) Create Customer engagement https://info.sky.de/inhalt/de/medienzentrum_news_uk_17112020_3.jsp • Users can post questions live to the show where moderator competes with popular guest from football VP, CH, CR, KA Die Sky Meisterwette: Jetzt ein Sky Abonnement abschließen und mit dem richtigen Meistertipp ein weiteres Jahr Sky kostenlos erleben #76 10.12.2020 (The Sky championship bet: Take out a Sky subscription now and experience another year of Sky free of charge with the right championship tip ) Create Customer engagement https://info.sky.de/inhalt/de/medienzentrum_news_pr_10122020_1.jsp • Allows new Sky customers who now sign up for a subscription to win an additional year for free if they bet on the right Bundesliga winner at the end of the season VP, CR • Sky is testing 5G media broadcasting in cooperation with Vodafone in 2. Bundesliga • The new technologie promises to reduce delay of broadcasting images (will be sent immediately to virtual broadcasting center/cloud, not detoured via Sky-SNG): final image production can then also take place from home office • 5G enables cell phones to function as professional cameras: camera operators in the stadium can move without cables; more flexibility grants better anglesand perspectives, resulting in higher viewing experience to consumers Echtzeit-Fernsehen: Sky und Vodafone testen 5G für die Medien-Übertragung in der 2. Bundesliga • New format for consumers possible (9:16) optimized for streaming via cell phone when on-the-go #77 14.12.2020 (Real-time television: Sky and Vodafone test 5G for media broadcasting in the 2. Bundesliga ) Defend Technology https://info.sky.de/inhalt/de/medienzentrum_news_uk_14122020_2.jsp • Vodafone will enable stable quality of 5G broadband capacity via 'Network Slicing' (reserving part of the broadband network for match broadcasting) VP, KR Amazon und Sky verkünden Partnerschaft und bringen pünktlich zu Weihnachten beste Unterhaltung an einem Ort zusammen • Sky and Amazon partner up for allowing Sky viewers to access the Amazon Prime Video App via their receiver (similar as Netflix before) #78 14.12.2020 (Amazon and Sky announce partnership and bring best entertainment together in one place just in time for Christmas ) Defend Maintain https://info.sky.de/inhalt/de/ir_mediennews_14122020_primevideoQticket.jsp • So far: only relevant for movies VP, CH, KP Appendix B: Yearly broadcasting market volume and Sky/DAZN shares for the period of observation including relevant rights of the five selected competitions Explanation: the tables show the TV rights market situation for a given point in time. Values/prices paid per broadcaster were calculated on yearly basis. All references are clearly indicated and listed below. For some entries, there were no sources available and estimates had to be made. This is also clearly stated and further explained in the "side calculation" section. Note that the market shares do not add up to 100% since only Sky and DAZN were considered in this study.
Starting point/DAZN entry: Aug. '16 Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 1) 876 0,755 7) 0 0 UCL 123 9) a) 69 0,561 9) a) 0 0 DFB Pokal 50 3) b) 8 0,16 3), 4) b) 0 0 UEL 20 5) 12 0,6 5) 0 0 Premier League 12 6) 0 0 12 1 6) Total 1365 965 0,71 12 0,01
Rights Allocation 1: Jun. '17 (UCL) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 876 0,755 0 0 UCL 200 8), 11) 100 0,5 11) 100 0,5 11) DFB Pokal 50 8 0,16 0 0 UEL 20 12 0,6 0 0 Premier League 12 0 0 12 1 Total 1442 996 0,69 112 0,08
Rights Allocation 2: Oct. '17 (UEL) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 876 0,755 0 0 UCL 200 100 0,5 100 0,5 DFB Pokal 50 8 0,16 0 0 UEL 50 12) 0 0 12) 30 0,6 12), c) Premier League 12 0 0 12 1 Total 1472 984 0,67 142 0,1
Rights Allocation 3: Apr. '18 (DFB Pokal) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 876 0,755 0 0 UCL 200 100 0,5 100 0,5 DFB Pokal 58 3), d) 8 0,138 3), d) 0 0 UEL 50 0 0 30 0,6 Premier League 12 0 0 12 1 Total 1480 984 0,66 142 0,1
Rights Allocation 4: Oct. '18 (Premier League) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 876 0,755 0 0 UCL 200 100 0,5 100 0,5 DFB Pokal 58 8 0,138 0 0 UEL 50 0 0 30 0,6 Premier League 19 6), e) 19 0 6), e) 0 0 6), e) Total 1487 1003 0,67 130 0,09
Insert: DAZN purchases sublicenses for Bundesliga from Eurosport (Jun. '19) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 1) 876 0,755 7) 40 0,03 16) UCL 200 100 0,5 100 0,5 DFB Pokal 58 8 0,138 0 0 UEL 50 0 0 30 0,6 Premier League 19 19 0 0 0 Total 1487 1003 0,67 170 0,11
Rights Allocation 5: Dec. '19 (UCL) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 876 0,076 40 0,03 UCL 300 13), 14), 15) 0 0 13) 200 0,67 13), 15) DFB Pokal 58 8 0,138 0 0 UEL 50 0 0 30 0,6 Premier League 19 19 0 0 0 Total 1587 903 0,57 270 0,17
Rights Allocation 6: Jan. '20 (UEL) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References Bundesliga 1160 876 0,076 40 0,03 UCL 300 0 0 200 0,67 DFB Pokal 58 8 0,138 0 0 UEL 67 12), f) 0 0 0 0 17) Premier League 19 19 0 0 0 Total 1604 903 0,56 240 0,15
Rights Allocation 7: Jun. '20 (Bundesliga) Competition Total Market Sky DAZN m€, p.a. References m€, p.a.% References m€, p.a. % References