L 1OUAUrli4E:5ihe RECORDSu ANDIIIESTEVEN

ANNIVERSARY

ECDs + R&B Continued from page L-22

mate Wu Tang video " -an in -depth interview with a Clan FUNKMASTER FLEX bought his first set of turntables member that changes every six months. at 16 and has been honing his skills ever since. A stu- In conjunction with America OnLine (AOL), the "Wu- Tang Forever" ECD offers the user AOL Internet access dent of DJs Red Alert and Chuck Chillout, Flex got his and has trivia -contest giveaways that include prizes like first big break filling in at New York's KISS -FM. That Kenwood stereo systems and selected merchandise from broadcast led to a job at WBLS and to his current gig at Wu -Wear, Mecca, Starter and Loud Records. Hot 97, where he dexterously blends clever beats and NO COMPROMISES hip -hop vocals (utilizing an occasional dash of reggae Although Rimland continues to up the technology ante and house). And, aside from his radio Flex's with each new ECD, he insists that the music comes first. show, "We never compromise the artists' artistry," he says. "It's stature at the 1200s makes him in high demand at fun to build on -line [promo campaigns] and visuals to go celebrity- packed industry parties and premier dance along with the albums, but the music always comes first. If T U N E I N an artist has too much music on the CD, like Funkmaster clubs around the world. His new album, "The Mix Tape Flex, who had about 55 minutes [of music], there's not Vol. II -60 Minutes Of Funk," on Loud /RCA, is a distil- much room to do much else." lation of his radio show that features some of the Having created a buzz on the streets, on the Internet and the industry with his work, Rimland is currently at biggest names in the hip -hop nation: Jay -Z, Foxy Brown, work on an ECD for upcoming Loud R &B artist Davina, Nas and labelmate Xzibit. T U R N O N and the members of Mobb Deep are already imploring him to start work on their third album.

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