Life As a Program Buyer Has Changed, but Attention Hasn't

THE BUSINESS JOURNAL OF FILM, BROADCASTING, BROADBAND, PRODUCTION, DISTRIBUTION SEPTEMBER/OCTOBER 2012 VOL. 32 NO. 5 $9.75 In This Issue: Sports on TV MIPCOM Preview NATPE’s “Big Five-O” Europe’s Big Spenders ® www.videoage.org

Life As a Program Buyer Has The 2012-13 Season is “Disaster” Changed, But Attention Hasn’t in Dramas, “Losers” in Comedies

BY LUCY COHEN BLATTER he fall U.S. TV season is in Nevertheless, U.S. studios at MIPCOM t isn’t easy being a program buyer these days. Advertising dollars are down and full swing and international will be betting on their key shows, viewer alternatives are up. Local production is down in many parts of the world program distributors and regardless of the reception they get and cost of imported programs is up. Competition is increasing and the budget broadcasters alike are waiting at home. For example, CBS Studios to face it decreasing in many instances. with bated breath to see which International will be highlighting four Plus, the buying business shows will be successful and models are ever-changing which will likely go (Continued on Page 50) with exclusivity often a the distance — both in the Ithing of the past, and shared U.S.T and internationally. windows a new reality. And the Content Piracy in LATAM: challenges are not over yet, with As pointed out in a new technological TV formats to VideoAge report last May, A Costly Issue All Around contend with, such as 3D. in 2011 the U.S. supplied BY DOM SERAFINI If all these weren’t enough, 72 percent of primetime consider the TV trade shows imported drama series to ast May a group of major U.S. content suppliers that are constantly multiplying Europe. met in Miami, Florida with legal experts for a three-day summit on the prevalence of TV around the world (though the Naturally, there are also opportunities to attend even program piracy in Latin America. The summit was some new midseason shows theL first of its kind. some of them are dwindling). No wonder deep down, some buyers to consider, but those are “There’s a program distributor out here who’d like best left for our NATPE “Piracy remains a major problem for content wish they were sellers — perhaps to come into your office and stand in awe.” issue, in January 2013. companies and programmers in Latin America,” (Continued on Page 36) (Continued on Page 48)

Looking For The Next Big Thing

he U.S. Intelligence Advanced Research Project Activities, a sister agency of the Pentagon’s DARPA T(creator of the Internet), is running a four-year $50 million program that pays people to predict major world events. Similarly, unhappy with simply focusing on the present state of the international entertainment sector, VideoAge went on a quest for new challenges — despite being well aware of the industry’s aversion to surprise and change. Not believing in the wisdom of crowd- sourcing, VideoAge canvassed a number of leading industry executives, asking them to consider what might be “The Next Big Thing” in television. It’s no surprise they all thought of the Internet — but the conclusions they drew as to the consequences of said changes were much more unpredictable. Sean Cohan, executive vice president of International at A+E Networks, said, “Almost everyone will see ‘The Next Big Thing’ as emerging in some form from the developments that we see in digital, but the exact nature of these changes will differ according to the sector in which you work. For us in the cable and pay sector,

(Continued on Page 54)

ONTENTSVIDEO AGE • No.5 • September/ October 201 2

Cover stories: 26. UbiQ Report. New Life of program buyers has changed, digital market generates but the attention they get has not double-digit confusion Content piracy in Latin America is a costly issue for all concerned C Looking for “The Next Big Thing” 28. NAMIC Report : Ethnic is like searching for the big bang multimedia has the attention of TV’s top U.S. execs The 2012-13 Season is “Disaster” in Dramas, “Losers” in Comedies 30. Local, regional, individual and specialized TV trade shows challenging the world order 4. World: U.K., U.S., Brazil, Portugal, Germany. Plus, Famous Quotes 34. NATPE Preview. Market gaining strength on eve of its “Big Five-O” bash, but it still 12. Tech News: TV vs. Online, feels 35 Apple’s OTT STB, N-Screen

38. MIPCOM Preview: A bazaar that closes the TV buying season

14. Book Review. Kiss and Tell: The clandestine sex lives 42. The London Games Part I: Olympics of Hollywood stars broadcast in facts and figures

44. The London Games Part II: NBC He’s twice the man sparks controversy with Olympics coverage you think he is. 16. AFM Preview. Everyone’s happy to return, but the age-old calendar question looms 46. The NAB Content Market: Telenovelas take center stage at Las Vegas TV 20. Film Fest Report. Venice boosts its trade show marketplace with a French exec import

52. Some light moments at 22. The Euro Zone Crisis: Distribution has the L.A. Screenings become a more stable business than production 58. Travel tips, conference news and calendar of events DISTRIBUTED BY: 24. NATPE Budapest Review. The Yankees are coming: The Americanization of an Eastern European TV market 60. My2¢. The problem with history: It happens after the fact

video age back cover -iSSUe 1 project: do no harm trim: 10.625" x 14.1875" bleed: .25” moc#: 015796 FIN client: nbc UniverSal safe: na mech: 100% print: 91.76% date: 09/14/12 He’s twice the man you think he is.

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video age back cover -iSSUe 1 project: do no harm trim: 10.625" x 14.1875" bleed: .25” moc#: 015796 FIN client: nbc UniverSal safe: na mech: 100% print: 91.76% date: 09/14/12 hotel rooms, Rio is planning to house The synergy between movie theaters 12,000 people on cruise ships to alleviate and studios has been pretty much non- accommodation shortages. existent since a U.S. Supreme Court So far, some 65 projects have been decision in 1848 stripped the American completed out of 230 planned. All the studios of their commercial theaters in facilities built for the 2007 Pan Am the U.S. (but today, IFC Films makes Games are considered obsolete for the use of its IFC Center theater in New upcoming Games. York City and Magnolia Pictures serves the Landmark Theaters chain). According to an article in the New Brazil’s 2014/16: their city for its international debut, York Times, the company focuses on including building four main Olympic Movie Theaters films with modest budgets that can Keeping Track sites, new hotels, a new metro line and be promoted with cheaper marketing revamping the airport. (The city will Own Film Studio techniques (like in-theater trailers) rather also host some of the 2014 World Cup than expensive media advertising. ith the London football tournament, which is scattered n March 2011, through a joint Olympics a thing of The company will offer the theaters a among 12 cities) venture, the U.S.’s largest theater the past, it’s now up to larger pool of movies and a piece of the According to reports, city, state and local chains, Regal Entertainment and Brazil to carry the torch, film revenue (or, potentially, the losses). governments are investing around $12 AMC Entertainment, invested with Rio de Janeiro Open Road’s first release was billion in infrastructure projects to help a total of $30 million for the action-thriller Killer Elite, followed by playing host to the 2016 rejuvenate the city and ease transportation creation of a new film distribution the thriller The Grey. Last August its Summer Games. problems ahead of the two international company — the Los Angeles- comedic Hit & Run opened on some WThe Brazilians are busy readying Games. In addition, with only 33,000 based Open Road Films. I of the chain’s 12,000 screens. This was followed by police drama End of Watch and, in November the remake of Red Dawn. By the end of this year, Open Road will distribute a total of seven movies from several producers. For 2013 it has scheduled two releases: The Bitter Pill and The Host, while two movies are still in development. Ultimately, the company plans to release about 10 movies a year, mostly to be used as fillers during the weeks of the year not packed with the majors’ releases. Open Road Films will play across all theater chains, not just those belonging to AMC and Regal. It could also expand its reach with the completion of AMC’s purchase by the Delian Wanda Group of China. Tom Ortenberg, formerly of the Weinstein Company and Lionsgate, is the company’s CEO.

RTP Under Political Fire

hen a country has financial problems, it’s not unusual for its government to attempt to either shut down its public TV stations or privatize them. WPortugal is no exception when it comes to publicaster RTP, which runs two of the country’s four main TV networks. The government’s plan to privatize RTP has met opposition from its board (which resigned in protest last August) and from the European Broadcasting Union, the association of Europe’s public stations. RTP gets 59 percent of its funding — the equivalent of U.S.$179 million — from a license fee, $89 million from the state and $32 million from advertising. The government wants RTP to reduce its budget by $70 million and, in order to achieve the cuts, privatize RTP-2. The government has also flirted with the idea of shutting down RTP and

(Continued on Page 6) 4 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2

D.C. ($18.2 million); and Las Vegas be more than eight percent versus the Local U.S. TV ($17.2 million) — with much of the cash various 2010 elections, with 56 percent Election Gold going to TV outlets owned by FOX, going to broadcast TV. CBS, NBC, Sinclair, and Disney. The New York Times noted that, ccording to a Wells Fargo The report noted that these cities in addition to the above figures, Securities report on typically end up on top because of their committees, non-profit groups (Political political TV ads in the U.S., size, not because they have the most Action Committees or PACs that do not campaigns spent $765.6 contentious races, and that it’s more have to file with the Federal Election (Continued from Page 4) million on TV by the end of revealing to look at political spending Commission) and other super PACs have last July. Over 75.7 percent relative to the total ad sales in the market. spent at least $65 million on television instead privatizing RTP-1, the main advertising, with almost all of it against of that — $579.6 million By that measure, Wausau, Wisconsin is public TV network, but, reportedly, President Barack Obama or in support — went to local stations. Of the local on top with election ads accounting for only to achieve the reduced goal of A of presidential candidate Mitt Romney. total so far in 2012, 42.5 percent was for 16.9 percent of total market revenue. privatizing the second public network. These latest expenditures brought the presidential campaigns, 21.8 percent for It’s followed by La Crosse, Wisconsin recorded total to $830.6 million in July. Since the license fee will remain in ballot initiatives, 18.6 percent for Senate (15.9 percent); Sioux City, Iowa (15 place even if RTP-1 is privatized and races, 7.6 percent for House contests, percent); Zanesville, Ohio (13.7 percent); the savings will be limited to the state’s five percent for gubernatorial races, and Charlottesville, Virginia (11.9 percent); direct contribution, critics see the 4.4 percent for other. and Great Fall, Montana (11.9 percent) — Dance Show Airs real reason as a ploy to mute political The top TV markets measured in especially TV stations owned by Sinclair, opposition to Portugal’s prime minister, dollars-spent are Cleveland ($24.8 Gray Television, and Gannett. on Facebook 48-year-old Pedro Passos Coelho of the million); Los Angeles ($20.6 million); The report predicted that total center-right Social Democratic Party. Tampa ($19.4 million); Washington, political ad spending in 2012 would Chance to Dance, a reality series from the British producers of American Idol and So You Think You Can Dance, was released this summer on both Facebook and the Santa Monica, California-based cableA network Ovation. The move to simultaneously offer the show on cable and the social media site indicates that cable networks see Facebook as an ally rather than a competitor, without fearing audience cannibalization. For the reality show (whose genre has little after-life), Ovation took advantage of the buzz created by the social media site. Facebook users paid $1.99 per episode or they could buy a full season, seven- episode bundle for $11.99. However, aside from an advertising campaign Ovation carried out on Facebook, the social networking site didn’t see any revenue from the deal. Facebook users also had access to exclusive footage and interviews with A Chance to Dance producer Nigel Lythgoe. The show is distributed internationally by Shine.

Zodiak’s Plans Revealed

uropean newspapers reported the future plans of Zodiak, the London-based, Italian-owned entertainment company that operates in 17 countries with 45 companies. According to the Italian dailyE Il Fatto Quotidiano, among others, the owner, De Agostini Group, is anxious to take the entertainment company public with a market capitalization goal of £1 billion (U.S.$1.6 billion). Previous accounts indicated that De Agostini would like to unload Zodiak (the way Italy’s Mediaset did with Endemol). Last month, U.K. daily The Telegraph

(Continued on Page 8) 6 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 D.C. ($18.2 million); and Las Vegas be more than eight percent versus the Local U.S. TV ($17.2 million) — with much of the cash various 2010 elections, with 56 percent Election Gold going to TV outlets owned by FOX, going to broadcast TV. CBS, NBC, Sinclair, and Disney. The New York Times noted that, ccording to a Wells Fargo The report noted that these cities in addition to the above figures, Securities report on typically end up on top because of their committees, non-profit groups (Political political TV ads in the U.S., size, not because they have the most Action Committees or PACs that do not campaigns spent $765.6 contentious races, and that it’s more have to file with the Federal Election (Continued from Page 4) million on TV by the end of revealing to look at political spending Commission) and other super PACs have last July. Over 75.7 percent relative to the total ad sales in the market. spent at least $65 million on television instead privatizing RTP-1, the main advertising, with almost all of it against of that — $579.6 million By that measure, Wausau, Wisconsin is public TV network, but, reportedly, President Barack Obama or in support — went to local stations. Of the local on top with election ads accounting for only to achieve the reduced goal of A of presidential candidate Mitt Romney. total so far in 2012, 42.5 percent was for 16.9 percent of total market revenue. privatizing the second public network. These latest expenditures brought the presidential campaigns, 21.8 percent for It’s followed by La Crosse, Wisconsin recorded total to $830.6 million in July. Since the license fee will remain in ballot initiatives, 18.6 percent for Senate (15.9 percent); Sioux City, Iowa (15 place even if RTP-1 is privatized and races, 7.6 percent for House contests, percent); Zanesville, Ohio (13.7 percent); the savings will be limited to the state’s five percent for gubernatorial races, and Charlottesville, Virginia (11.9 percent); direct contribution, critics see the 4.4 percent for other. and Great Fall, Montana (11.9 percent) — Dance Show Airs real reason as a ploy to mute political The top TV markets measured in especially TV stations owned by Sinclair, opposition to Portugal’s prime minister, dollars-spent are Cleveland ($24.8 Gray Television, and Gannett. on Facebook 48-year-old Pedro Passos Coelho of the million); Los Angeles ($20.6 million); The report predicted that total center-right Social Democratic Party. Tampa ($19.4 million); Washington, political ad spending in 2012 would Chance to Dance, a reality series from the British producers of American Idol and So You Think You Can Dance, was released this summer on both Facebook and the Santa Monica, California-based cableA network Ovation. The move to simultaneously offer the show on cable and the social media site indicates that cable networks see Facebook as an ally rather than a competitor, without fearing audience cannibalization. For the reality show (whose genre has little after-life), Ovation took advantage of the buzz created by the social media site. Facebook users paid $1.99 per episode or they could buy a full season, seven- episode bundle for $11.99. However, aside from an advertising campaign Ovation carried out on Facebook, the social networking site didn’t see any revenue from the deal. Facebook users also had access to exclusive footage and interviews with A Chance to Dance producer Nigel Lythgoe. The show is distributed internationally by Shine.

Zodiak’s Plans Revealed uropean newspapers reported the future plans of Zodiak, the London-based, Italian-owned entertainment company that operates in 17 countries with 45 companies. According to the Italian dailyE Il Fatto Quotidiano, among others, the owner, De Agostini Group, is anxious to take the entertainment company public with a market capitalization goal of £1 billion (U.S.$1.6 billion). Previous accounts indicated that De Agostini would like to unload Zodiak Quality Family and Uplifting Entertainment for Mainstream Audiences Worldwide. (the way Italy’s Mediaset did with Endemol). MIPCOM 2012 • Palais de Festivals, Booth R32.17 Last month, U.K. daily The Telegraph Chevonne O’Shaughnessy • Cindy Bond Mobile: 818.355.1083

(Continued on Page 8) www.missionpicsintl.com To arrange a meeting, please email: [email protected] 6 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2

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2012-09-17 Journal “For Times Co., Thompson and thus telcos are expanding their BBC Exec Moves represents what the publisher wants to wireless coverage by renting spectrum to NY Times Co. become: more digital, more social and whenever they can. New York City- more international.” based Verizon also operates a triple-play broadband telephone fiber cable service he New York Times Co. has called FiOS, which competes with TV tapped former BBC director coaxial and fiber cable. general Mark Thompson as its new chief executive. The Verizon-Cable In an effort to encourage competition, the Justice Department ruled that (Continued from Page 6) 55-year-old directed a 20,000- strong BBC staff for eight Deal OK’d Verizon and its cable partners must reported that Zodiak was eyeing years. He has moved to a limit the amount of cross-marketing Toronto-based Entertainment One as a company with less than 5,500 employees he U.S. Justice Department agreements they make. way of floating in a difficult market and T and the FCC, the federal Among the cable companies involved and annual revenues of $2.3 billion, accessing Canada’s generous tax credits compared to $5.5 billion at the BBC. communication authority, are Comcast Corp., Time Warner Cable for certain types of production. Thompson is credited with shifting the gave the green light to a $3.9 Inc., Bright House Networks and Cox Communications. Both papers put Zodiak’s turnover BBC’s emphasis more onto the digital billion dollar deal between at around $800 million, but Il Fatto side. Many industry analysts credit the telco Verizon Wireless and Bellevue, Washington-based and pointed out that in 2010 losses were BBC iPlayer, a Web application that allows several cable companies German-owned T-Mobile will also $127 million and, last year, $18 million. viewers to stream content on-demand, as TThe deal allows Verizon to expand its benefit from the deal — since the cellular However, early this year Zodiak was Thompson’s crowning achievement. 4G LTE broadband network through company entered into a deal with Verizon to improve its 4G Network and kick off able to obtain loans for $204 million Undoubtedly, that’s something the unused portions of the airwaves allocated its expected LTE roll-out next year. from several banks, including BNP New York Times hopes to use to its to the cable companies. Running Paribas and Monte dei Paschi di Siena. advantage. According to The Wall Street broadband lines into homes is expensive Bertelsmann’s CEO Confronts Potentials

uring a company meeting, Bertelsmann’s new CEO, Thomas Rabe, told some 500 executives that the conglomerate was growing at too a slow pace. Bertelsmann, which is Dcontrolled by the Mohn family, owns RTL Group (which in turn owns London-based FremantleMedia), among other media companies. The Financial Times reported that during the meeting held last month at its headquarters in Gütersloth, Germany, Rabe complained about low growth and low growth potential. The 46-year-old Rabe, an economist, joined RTL in Luxembourg as CFO in 2000 and in 2006 became Bertelsmann’s CFO. Last year revenues fell to 15.2 billion euro (U.S.$19.6 billion) from 19.3 billion euro in 2006. According to FT, Rabe wants to “attract the kind of talent the company needs to push existing business online,” and “expand faster, become more digital and more international over the next five-to-10 years.” Looking at Bertelsmann’s annual reports from the past six years, the average revenue fell 4.5 percent a year, with the largest drop in 2008 (13.9 percent) and a gain in 2011 (1.3 percent). Famous Quotes “E.T. cost a million dollars and we created it in three months. If we wanted to do the same thing with computers, it would take at least 200 people a minimum of five months.” Oscar Winner Carlo Rambaldi (1926-2012), creator of the E.T. character for the 1982 film

8 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 Journal “For Times Co., Thompson and thus telcos are expanding their BBC Exec Moves represents what the publisher wants to wireless coverage by renting spectrum to NY Times Co. become: more digital, more social and whenever they can. New York City- more international.” based Verizon also operates a triple-play broadband telephone fiber cable service he New York Times Co. has called FiOS, which competes with TV tapped former BBC director coaxial and fiber cable. general Mark Thompson as its new chief executive. The Verizon-Cable In an effort to encourage competition, the Justice Department ruled that (Continued from Page 6) 55-year-old directed a 20,000- strong BBC staff for eight Deal OK’d Verizon and its cable partners must reported that Zodiak was eyeing years. He has moved to a limit the amount of cross-marketing Toronto-based Entertainment One as a company with less than 5,500 employees he U.S. Justice Department agreements they make. way of floating in a difficult market and T and the FCC, the federal Among the cable companies involved and annual revenues of $2.3 billion, accessing Canada’s generous tax credits compared to $5.5 billion at the BBC. communication authority, are Comcast Corp., Time Warner Cable for certain types of production. Thompson is credited with shifting the gave the green light to a $3.9 Inc., Bright House Networks and Cox Communications. Both papers put Zodiak’s turnover BBC’s emphasis more onto the digital billion dollar deal between at around $800 million, but Il Fatto side. Many industry analysts credit the telco Verizon Wireless and Bellevue, Washington-based and pointed out that in 2010 losses were BBC iPlayer, a Web application that allows several cable companies German-owned T-Mobile will also $127 million and, last year, $18 million. viewers to stream content on-demand, as TThe deal allows Verizon to expand its benefit from the deal — since the cellular However, early this year Zodiak was Thompson’s crowning achievement. 4G LTE broadband network through company entered into a deal with Verizon to improve its 4G Network and kick off able to obtain loans for $204 million Undoubtedly, that’s something the unused portions of the airwaves allocated its expected LTE roll-out next year. from several banks, including BNP New York Times hopes to use to its to the cable companies. Running Paribas and Monte dei Paschi di Siena. advantage. According to The Wall Street broadband lines into homes is expensive Bertelsmann’s CEO Confronts Potentials uring a company meeting, Bertelsmann’s new CEO, Thomas Rabe, told some 500 executives that the conglomerate was growing at too a slow pace. Bertelsmann, which is Dcontrolled by the Mohn family, owns RTL Group (which in turn owns London-based FremantleMedia), among other media companies. The Financial Times reported that during the meeting held last month at its headquarters in Gütersloth, Germany, Rabe complained about low growth and low growth potential. The 46-year-old Rabe, an economist, joined RTL in Luxembourg as CFO in 2000 and in 2006 became Bertelsmann’s CFO. Last year revenues fell to 15.2 billion euro (U.S.$19.6 billion) from 19.3 billion euro in 2006. According to FT, Rabe wants to “attract the kind of talent the company needs to push existing business online,” and “expand faster, become more digital and more international over the next five-to-10 years.” Looking at Bertelsmann’s annual reports from the past six years, the average revenue fell 4.5 percent a year, with the largest drop in 2008 (13.9 percent) and a gain in 2011 (1.3 percent). Famous Quotes “E.T. cost a million dollars and we created it in three months. If we wanted to do the same thing with computers, it would take at least 200 people a minimum of five months.” Oscar Winner Carlo Rambaldi (1926-2012), creator of the E.T. character Visit eOne at RIVIERA BEACH RB.43 for the 1982 film Watch the trailer at EONETV.COM Mystery Series (2012) [email protected] 39 x 60 minutes 8 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2

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1 Surprisingly the live streaming and media companies — have been coverage did not hurt primetime Apple’s OTT reluctant to let them in.” ratings. To the contrary, NBC Olympic Becomes Juicy In keeping with Apple’s user-friendly coordinator Jim Bell was quoted as Tech News saying that, “it helped primetime.” M.O., the interface is expected to pple is looking to enter the mirror that of the iPad. Online averaged 8.56 million streams TV business by offering daily (with one million live), while NBC consumers a TV set-top Apple would also like users to be primetime averaged 31.1 million viewers. box (STB) that makes able to access the TV content on other In terms of ad revenues it is estimated accessing and viewing devices such as iPhones and iPads and that $1 billion has been generated from programming simpler, and is hoping to allow viewers access to NBC TV vs. Online TV ($800 million from primetime) and gives viewers the ability to all episodes of current seasons of TV $60 million from online. watch any show at any time through A shows, whereas now, cable on-demand a DVR that stores content on the n the U.S. during the Olympics, Online has served NBC more ways services usually just offer a handful of NBC broke all records with 159.3 than one, considering that the broadcast Internet. But the task won’t be easy episodes on demand. The new device million video streams (of which network focused on only a few sports since cable companies see Apple TV as 64.4 million were live streams) on in primetime, but muted some of the a powerful competitor. would also provide viewers with access 9.9 million devices on its three complaints with a full range of sports In a three-part series, Rupert to past seasons already available on pay-TV sites: NBCOlympics.com, shown on its online and cable services. Murdoch’s Wall Street Journal (WSJ) iTunes, the WSJ reported. But the Live Extra and NBC Olympics For example, NBC chose to telecast reported that companies like Apple paper also pointed out that if Apple Imobile. Viewers had to subscribe the USA-Japan women’s football final view the TV sector as their next big wants content, it may have to use some to a cable service or some form of on its sports cable network, rather than market. “But its gatekeepers — the of its $117 billion to buy a studio. broadband service to access content. NBC TV. TV distributors [cable and TV stations] Naturally, Apple could buy into TV set manufacturers to embed the OTT STB in the TV receivers, making Apple itself a gatekeeper.

N-Screen Brings More Confusion

eople who used to watch shows on TV sets in their living rooms first migrated to PCs on their desks and then to smartphones. This evolution pressed the TV P industry to come up with services that optimized every screen. And this was when confusion was born. Now consumers are inundated with systems for Cloud TV, Connected TV, Internet TV, IPTV, OTT, Smart TV, Web TV and now… N-Screen TV. The result of all this confusion is that it has helped to stymie the growth of broadband TV. Even though they all basically mean the same thing, people are not talking about the same thing when they mention any one of those services. The latest entry, the N-Screen, is just like any connected TV or over-the-top (OTT) device that, through broadband, enables use of content and information across all devices with a screen. Whether this OTT is outside the TV set or inside a receiving device is just a matter of time, considering that by 2015, 80 percent of TV sets will have broadband connectivity. As for the N-Screen system, it basically allows stored content with different encoding processes to move among devices.

12 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 Surprisingly the live streaming and media companies — have been coverage did not hurt primetime Apple’s OTT reluctant to let them in.” ratings. To the contrary, NBC Olympic Becomes Juicy In keeping with Apple’s user-friendly coordinator Jim Bell was quoted as Tech News saying that, “it helped primetime.” M.O., the interface is expected to pple is looking to enter the mirror that of the iPad. Online averaged 8.56 million streams TV business by offering daily (with one million live), while NBC consumers a TV set-top Apple would also like users to be primetime averaged 31.1 million viewers. box (STB) that makes able to access the TV content on other In terms of ad revenues it is estimated accessing and viewing devices such as iPhones and iPads and that $1 billion has been generated from programming simpler, and is hoping to allow viewers access to NBC TV vs. Online TV ($800 million from primetime) and gives viewers the ability to all episodes of current seasons of TV $60 million from online. watch any show at any time through A shows, whereas now, cable on-demand a DVR that stores content on the n the U.S. during the Olympics, Online has served NBC more ways services usually just offer a handful of NBC broke all records with 159.3 than one, considering that the broadcast Internet. But the task won’t be easy episodes on demand. The new device million video streams (of which network focused on only a few sports since cable companies see Apple TV as 64.4 million were live streams) on in primetime, but muted some of the a powerful competitor. would also provide viewers with access 9.9 million devices on its three complaints with a full range of sports In a three-part series, Rupert to past seasons already available on pay-TV sites: NBCOlympics.com, shown on its online and cable services. Murdoch’s Wall Street Journal (WSJ) iTunes, the WSJ reported. But the Live Extra and NBC Olympics For example, NBC chose to telecast reported that companies like Apple paper also pointed out that if Apple Imobile. Viewers had to subscribe the USA-Japan women’s football final view the TV sector as their next big wants content, it may have to use some to a cable service or some form of on its sports cable network, rather than market. “But its gatekeepers — the of its $117 billion to buy a studio. broadband service to access content. NBC TV. TV distributors [cable and TV stations] Naturally, Apple could buy into TV set manufacturers to embed the OTT STB in the TV receivers, making Apple itself a gatekeeper.

N-Screen Brings More Confusion eople who used to watch shows on TV sets in their living rooms first migrated to PCs on their desks and then to smartphones. This evolution pressed the TV P industry to come up with services that optimized every screen. And this was when confusion was born. Now consumers are inundated with systems for Cloud TV, Connected TV, Internet TV, IPTV, OTT, Smart TV, Web TV and now… N-Screen TV. The result of all this confusion is that it has helped to stymie the growth of broadband TV. Even though they all basically mean the same thing, people are not talking about the same thing when they mention any one of those services. The latest entry, the N-Screen, is just like any connected TV or over-the-top (OTT) device that, through broadband, enables use of content and information across all devices with a screen. Whether this OTT is outside the TV set or inside a receiving device is just a matter of time, considering that by 2015, 80 percent of TV sets will have broadband connectivity. As for the N-Screen system, it basically allows stored content with different encoding processes to move among devices.

12 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 and Bowers continued to set them up. Still, Bowers was “increasingly fearful of being busted by the ever-lurking Book Review vice squad,” and he thought the jig was up one night in the mid-’50s, when he was pulled over by an LAPD officer. However, much to Bowers’s surprise, instead of booking him, the officer brought Bowers to a secluded area, Kiss and Tell: The Clandestine where he made a pass at him. Ultimately, Bowers put an end to the operation in the ’80s due to the spread of AIDS. Sex Lives of Hollywood Stars But behind the gossip are a host of ethical questions. Bowers writes, “For whatever reason, people have always t’s not an earthquake you’re of AIDS in 1985. But Bowers claims found me easy to trust.” But in writing feeling; it’s some of Hollywood’s that this type of fabrication extended this book, he has betrayed their trust, and most noteworthy alum rolling in past Hollywood and into Britain’s royal it is up to readers to decide how much to their graves, because the private family. According to Bowers, the Duke believe. According to the author’s note, things they did between the sheets and Duchess of Windsor were both have been exposed by former gay, and their controversial love affair, “This manuscript is based on my memory gas station attendant/bartender/ which led to Edward VIII’s abdication and, to the very best of my ability, reflects handyman Scotty Bowers in Full Service: of the throne, was simply a ploy to hide actual incidents and personalities as I I recall them.” This is quite a disclaimer: My Adventures in Hollywood and the Secret his homosexuality from the public. The Sex Lives of the Stars (Grove Press, 286 fake love story is still believed today, The stories in Bowers’s book are only pages, $25.00), written with producer- and fans of Madonna’s 2011 film W.E., as accurate as his memory. And yet he director Lionel Friedberg. whose premise rests on the notion that writes with such authority about personal Beginning in the 1940s, Bowers — now the Duke and Duchess had a great love matters regarding people who have died affair, will no doubt be disappointed 88 — arranged sexual liaisons for the and can neither confirm nor deny the after reading Bowers’s book. Hollywood elite. He began this alternative allegations. career quite by accident. In 1946, when he Bowers ran a booming business. “In was 23 years old, fresh out of the Navy the height of my tricking days…I was If we’re to believe him, Bowers and working at Richfield Gas Station setting up an average of 15 to 20 tricks a explains his motivation for writing on Hollywood Boulevard, actor Walter day. This was a 24/7 operation, extending the book accordingly, “I have always Pidgeon invited Bowers to his home for over a period of, say, 30 to 40 years. As been reticent to reveal details about a little hanky panky. Thereafter, Bowers for tricks that I performed personally, what I have done, mainly to respect confronted Bowers at a party, demanding became the “go-to guy in Hollywood for I was often seeing two or three people the privacy of those whose lives have he stop setting her husband up with other arranging tricks.” Friends Bowers met a day,” Bowers writes. Throughout the women); Noël Coward; Tyrone Power; intersected with mine. But…over the during his service in the Marines were book, he constantly reminds us that he Beatles’ manager Brian Epstein; J. Edgar years many people have told me to happy to be “rented” out to perform all never took money unless he performed write about my experiences and share sorts of sexual acts (either heterosexual Hoover (who reportedly dressed in drag the trick himself, calling his activities them with others…Now, as I take or homosexual) for money, regardless when Bowers met him one weekend in the “match-making,” rather than pimping of their sexual persuasion. The network late 1950s); Errol Flynn; Cole Porter; Bob and insisting, “what really drove me was stock of myself in my twilight years…I of people Bowers had at his disposal Hope; William Holden; William Somerset a desire to keep people happy. And the feel compelled to share my story.” Maugham; Rock Hudson; Phyllis Gates gradually expanded to include friends of way I did that was through sex.” But is Bowers justified in revealing (Hudson’s lesbian wife); Montgomery Clift, friends and even girlfriends of his Marine With business booming as it did, it’s these secrets simply because the and James Dean, to name a few. Despite buddies. a wonder the operation was never shut subjects have passed away? Or does the host of names Bowers mentions, one The majority of the stars Bowers down by the police. Bowers was able can’t help but wonder: Did he — for one he still owe them — and even their exposes are male, and most (both male to keep his so-called “match-making reason or another — leave anyone out? fans — the secrecy he promised when and female) are either gay or bisexual. service” under wraps, despite the they were living? Or, is he doing some The people who came looking for tricks He debunks the myth of Katharine expansive network of people involved. of these stars a service by revealing weren’t all Hollywood men, either, Hepburn and Spencer Tracy’s love But this wasn’t an easy feat, in large their true selves as he saw them? After “some came from the corporate and affair, calling it a “nonexistent fairy- part due to the Los Angeles Police banking community,” he tells us. Bowers tale romance that the studio publicists Department’s (LAPD) vice squad, all, in many cases the studios may doesn’t mince words; he describes the and the spin doctors had concocted which “mercilessly hounded members have presented these stars falsely. Is encounters, particularly those between to conceal [Hepburn’s] lesbianism.” of the gay and lesbian communities.” Bowers’s motivation for writing this people of the same sex, in graphic His take on the romance illustrates Fear of the vice squad may have helped book truly, as he says, to tell his story? detail. the power the studios had (and by all keep Bowers’s activities secret, as those Or is it merely to make money? Perhaps accounts still have) over their stars and Bowers reveals the sexual preferences involved would have dreaded the it’s even a form of damage control, to and recounts numerous excursions of big the public. The author backs up his potential consequences if the police avoid being painted in an unfavorable claim by revealing that, “in the course of stars from old Hollywood who have passed caught on. light if someone else were to tell his time I would fix [Hepburn] up with over away, including Katharine Hepburn; In 1950, Bowers considered story first. Spencer Tracy; Vivien Leigh (with whom 150 different women.” discontinuing his service, in part because No doubt, Bowers has crafted an Bowers was involved while she was married Another example of the studios’ “the tricking business was getting totally interesting story, and if you’re a gossip to Laurence Olivier); Olivier himself, who power is their ability to keep Rock out of control. The number of calls that was gay, according to Bowers; the Duke Hudson’s homosexuality under wraps. I was receiving…became too many to hound, you’ll want to pick this book up. and Duchess of Windsor; director George His sexual orientation was, as Bowers handle.” But people continued to come But in terms of literary value, or even Cukor; Cary Grant; Walter Pidgeon; writes, one of the “most closely guarded to him for tricks, even after he left historical value, this may not be a story Desi Arnaz (whose wife, Lucille Ball, secrets in Hollywood,” until his death the gas station to become a bartender, that had to be told. SA

14 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 THE EXPLOSIVE NEW MINI SERIES

PREPARE FOR THE UNTHINKABLE

2 X 2 HOURS MIPCOM STAND R29.23 A POWER / SONAR COPRODUCTION WWW.POWCORP.COM AFM Preview Happy to be Back, But the Age-Old Calendar Question Looms BY SARA ALESSI Multicom’s Holender also had some A view from upstairs s usual, a few days after reservations. “It’s very hard to judge MIPCOM, film-TV buyers with what’s going on with the economy and make a new slate,” as MarVista’s and sellers alike will head to and the industry. In the last few years, Shapiro put it. Most companies add just Santa Monica, California, AFM sort of slowed down, not only a few new titles in the weeks between for the American Film in the selection of product, but as MIPCOM and AFM. Market (AFM) just in time the DVD market declined and the for Halloween, looking to digital market picked up, there seems We at VideoAge wondered whether buy and sell treats in the form of to be a lag in the introduction of new dwindling end-of-year acquisition movies.A The upcoming AFM will be budgets had a negative impact on product,” he said. Contributing to this held October 31 through November 7 uncertainty is the fact that, as Holender business at AFM. Imagination IFTA’s Jean M. Prewitt, Rob Reiner, IFTA’s Worldwide’s Goebel said, “It’s true at its usual Loews Santa Monica Beach Jonathan Wolf said, “We used to be able to pre-sell, Hotel location. but now it’s a lot harder because buyers that a lot of buyers get their annual budgets from January to December, Last year, participants circulated a want to see the finished product first.” months ahead of the market, Jonathan but our experience has been that the petition threatening to pull out of the Wolf, EVP of IFTA, the association But most everyone was in agreement vast majority of the buyers we deal with market if the location was changed, that MIPCOM, which is held toward that organizes AFM, told VideoAge, use their budgets wisely. And AFM is as organizers considered switching the beginning of October, doesn’t pose “It’s really early to forecast, but we a major stop on the tour. I’ve never the venue to downtown Los Angeles much competition for AFM, because expect attendance to be similar to last noticed buyers say they can’t buy a film because they feared escalating costs different buyers often attend each year, maybe slightly higher.” In 2011, because it’s November, and they need at the hotel. But eventually a deal market. “MIPCOM has a very minor around 750 acquisition companies and to wait until January or February to was reached that will see AFM return impact on the AFM because the AFM a little over 1,500 buyers, attended the make the purchase.” to Santa Monica through 2017. So, market. Organizers expect over 400 is about long form, whether it’s features it should come as no surprise that production/distribution companies to destined for theater, DVD or all forms But for some, dwindling end-of-year everyone VideoAge caught up with was set up shop this year. of TV. The majority of the business budgets were a bit of a sore spot. thrilled that the location isn’t changing done at AFM is done on films that The market formerly took place in Asked about maintaining a good (though some hoped the calendar date have not started shooting or are in the February, and Opus’s DuBow contends buyer to seller ratio, Wolf responded, would). early stages of production,” said IFTA’s that February is still the better month “Ratio doesn’t matter. What’s important Wolf. Of the approximately 450 films for AFM. “I have never thought the “That’s a no-brainer,” quipped Opus for a trade fair in any industry is that screened at AFM this year, over 70 will movement of AFM from February to Distribution’s president, Ken DuBow everyone is present — that all of the be world premieres. November was good business. It is from Los Angeles when asked if he sellers know that they will reach all was glad the venue hadn’t changed. He “A lot of buyers — like all-rights simply a matter of how budgets are of the buyers by participating in the done. In November, it is the end of the was happy “a deal was reached, which market, and all of the buyers know and DVD buyers — who attend AFM was good for everybody because one do not attend MIPCOM. They see the year. More likely, at that point, a budget that they’ll see all of the product by would be cut and certainly never added cannot imagine Santa Monica saying participating.” titles for the first time at AFM,” said goodbye to the yearly influx of spending Shapiro of MarVista. In, fact she finds to for additional purchases.” He’s buyers and sellers.” From Toronto, AFM sees “strong participation from the timing of AFM after MIPCOM to noticed that “The net result is Berlin’s Breakthrough Entertainment’s VP countries all over the world and mirrors be beneficial. “Because the markets are growth and importance as a world of Movies, Marina Cordoni agreed, the economic vitality of every country so close, it gives the buyers who attend festival and market stage.” in the world,” Wolf emphasized. stating, Santa Monica “is pleasant and both a chance to make decisions and Likewise, Multicom’s Holender convenient.” “We had a pretty good AFM last to close deals started at MIPCOM at “would like to see AFM in February, Multicom Entertainment’s Irv year and I’m hoping [this year] will AFM,” she explained. before MIPCOM. But then the Holender doesn’t “want to see it move be at least as good as last year,” noted Breakthrough’s Cordoni concurred. arguments from some of the major for a while,” adding, “We travel enough MarVista’s Shapiro. “I can sense the crossover between companies come in that they have as it is.” Likewise, Vanessa Shapiro, EVP Breakthrough’s Cordoni said she film buyers and television buyers at Berlin and other outlets during that of Sales at MarVista Entertainment has “always found the AFM to be markets, but I still find there to be time.” He also thought it would be a expressed her hopes that the market a beneficial market for [their] sales distinct lines between the all-rights good idea to “consolidate NATPE and would not move in the future. and acquisition objectives.” She was buyers that attend ‘film markets’ and AFM. It would be great for American “We would have adapted if they had confident “it will be better this year the ones that cross platforms. Hence, and Latin companies, and also other moved the market to a different venue, for us, as we continue to build our film there is still a need to be at both [AFM international companies, because the but we’ve been very successful in Santa acquisitions catalog and launch not and MIPCOM].” amount of money that could be saved Monica because there’s a familiarity one but three new films for all rights The fact that the buyers are often would be tremendous.” there,” added Larry Goebel, president worldwide.” different at each market, and that Unlike DuBow and Holender, of Imagination Worldwide. Holender, Yet, as positive as Shapiro and Cordoni deals sometimes continue from one to Breakthrough’s Cordoni believes Shapiro and Goebel are all based in appeared, Opus’s DuBow was unsure. another, allows companies to maintain “November is a good time” for AFM, Los Angeles. “The financial issues of Europe have much of the same slate for MIPCOM and Shapiro of MarVista “wouldn’t The enthusiasm for Santa Monica made business very difficult in so many and AFM. This is necessary since, know where” to move AFM, because seems to be reflected in the projected markets, not just one or two countries. due to their proximity, it “doesn’t give the rest of the year is already jam- attendance for this year’s event. Two Their rebound is key, so we will see.” [companies] much time to turn around packed with markets.

(Continued on Page 18) 16 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 AFM Preview Happy to be Back, But the Age-Old Calendar Question Looms BY SARA ALESSI Multicom’s Holender also had some A view from upstairs s usual, a few days after reservations. “It’s very hard to judge MIPCOM, film-TV buyers with what’s going on with the economy and make a new slate,” as MarVista’s and sellers alike will head to and the industry. In the last few years, Shapiro put it. Most companies add just Santa Monica, California, AFM sort of slowed down, not only a few new titles in the weeks between for the American Film in the selection of product, but as MIPCOM and AFM. Market (AFM) just in time the DVD market declined and the for Halloween, looking to digital market picked up, there seems We at VideoAge wondered whether buy and sell treats in the form of to be a lag in the introduction of new dwindling end-of-year acquisition movies.A The upcoming AFM will be budgets had a negative impact on product,” he said. Contributing to this held October 31 through November 7 uncertainty is the fact that, as Holender business at AFM. Imagination IFTA’s Jean M. Prewitt, Rob Reiner, IFTA’s Worldwide’s Goebel said, “It’s true at its usual Loews Santa Monica Beach Jonathan Wolf said, “We used to be able to pre-sell, Hotel location. but now it’s a lot harder because buyers that a lot of buyers get their annual budgets from January to December, Last year, participants circulated a want to see the finished product first.” months ahead of the market, Jonathan but our experience has been that the petition threatening to pull out of the Wolf, EVP of IFTA, the association But most everyone was in agreement vast majority of the buyers we deal with market if the location was changed, that MIPCOM, which is held toward that organizes AFM, told VideoAge, use their budgets wisely. And AFM is as organizers considered switching the beginning of October, doesn’t pose “It’s really early to forecast, but we a major stop on the tour. I’ve never the venue to downtown Los Angeles much competition for AFM, because expect attendance to be similar to last noticed buyers say they can’t buy a film because they feared escalating costs different buyers often attend each year, maybe slightly higher.” In 2011, because it’s November, and they need at the hotel. But eventually a deal market. “MIPCOM has a very minor around 750 acquisition companies and to wait until January or February to was reached that will see AFM return impact on the AFM because the AFM a little over 1,500 buyers, attended the make the purchase.” to Santa Monica through 2017. So, market. Organizers expect over 400 is about long form, whether it’s features it should come as no surprise that production/distribution companies to destined for theater, DVD or all forms But for some, dwindling end-of-year everyone VideoAge caught up with was set up shop this year. of TV. The majority of the business budgets were a bit of a sore spot. thrilled that the location isn’t changing done at AFM is done on films that The market formerly took place in Asked about maintaining a good (though some hoped the calendar date have not started shooting or are in the February, and Opus’s DuBow contends buyer to seller ratio, Wolf responded, would). early stages of production,” said IFTA’s that February is still the better month “Ratio doesn’t matter. What’s important Wolf. Of the approximately 450 films for AFM. “I have never thought the “That’s a no-brainer,” quipped Opus for a trade fair in any industry is that screened at AFM this year, over 70 will movement of AFM from February to Distribution’s president, Ken DuBow everyone is present — that all of the be world premieres. November was good business. It is from Los Angeles when asked if he sellers know that they will reach all was glad the venue hadn’t changed. He “A lot of buyers — like all-rights simply a matter of how budgets are of the buyers by participating in the done. In November, it is the end of the was happy “a deal was reached, which market, and all of the buyers know and DVD buyers — who attend AFM was good for everybody because one do not attend MIPCOM. They see the year. More likely, at that point, a budget that they’ll see all of the product by would be cut and certainly never added cannot imagine Santa Monica saying participating.” titles for the first time at AFM,” said goodbye to the yearly influx of spending Shapiro of MarVista. In, fact she finds to for additional purchases.” He’s buyers and sellers.” From Toronto, AFM sees “strong participation from the timing of AFM after MIPCOM to noticed that “The net result is Berlin’s Breakthrough Entertainment’s VP countries all over the world and mirrors be beneficial. “Because the markets are growth and importance as a world of Movies, Marina Cordoni agreed, the economic vitality of every country so close, it gives the buyers who attend festival and market stage.” in the world,” Wolf emphasized. stating, Santa Monica “is pleasant and both a chance to make decisions and Likewise, Multicom’s Holender convenient.” “We had a pretty good AFM last to close deals started at MIPCOM at “would like to see AFM in February, Multicom Entertainment’s Irv year and I’m hoping [this year] will AFM,” she explained. before MIPCOM. But then the Holender doesn’t “want to see it move be at least as good as last year,” noted Breakthrough’s Cordoni concurred. arguments from some of the major for a while,” adding, “We travel enough MarVista’s Shapiro. “I can sense the crossover between companies come in that they have as it is.” Likewise, Vanessa Shapiro, EVP Breakthrough’s Cordoni said she film buyers and television buyers at Berlin and other outlets during that of Sales at MarVista Entertainment has “always found the AFM to be markets, but I still find there to be time.” He also thought it would be a expressed her hopes that the market a beneficial market for [their] sales distinct lines between the all-rights good idea to “consolidate NATPE and would not move in the future. and acquisition objectives.” She was buyers that attend ‘film markets’ and AFM. It would be great for American “We would have adapted if they had confident “it will be better this year the ones that cross platforms. Hence, and Latin companies, and also other moved the market to a different venue, for us, as we continue to build our film there is still a need to be at both [AFM international companies, because the but we’ve been very successful in Santa acquisitions catalog and launch not and MIPCOM].” amount of money that could be saved Monica because there’s a familiarity one but three new films for all rights The fact that the buyers are often would be tremendous.” there,” added Larry Goebel, president worldwide.” different at each market, and that Unlike DuBow and Holender, of Imagination Worldwide. Holender, Yet, as positive as Shapiro and Cordoni deals sometimes continue from one to Breakthrough’s Cordoni believes Shapiro and Goebel are all based in appeared, Opus’s DuBow was unsure. another, allows companies to maintain “November is a good time” for AFM, Los Angeles. “The financial issues of Europe have much of the same slate for MIPCOM and Shapiro of MarVista “wouldn’t The enthusiasm for Santa Monica made business very difficult in so many and AFM. This is necessary since, know where” to move AFM, because seems to be reflected in the projected markets, not just one or two countries. due to their proximity, it “doesn’t give the rest of the year is already jam- attendance for this year’s event. Two Their rebound is key, so we will see.” [companies] much time to turn around packed with markets.

(Continued on Page 18) 16 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 AFM (Continued)

(Continued From Page 16) In association with “Sales, especially in 2012, is a 24/7, So, are these sales patterns being downturn in DVD sales. It hasn’t really DIAGONAL TV, EDITUDES & GOLDEN MEDIA 365-day-a-year business. We’re doing influenced by technological advances happened yet internationally. We’re sales in May, September, March — it such as streaming, mobile devices facing a DVD world that’s declining A view from the floor doesn’t matter what time of the year. and VoD? The overwhelming answer and a VoD world that is growing slowly. PRESENT of digital media and sell through,” But I think it’s important to have some was, “yes,” but the degree of change We’re not seeing the same revenues we Shapiro added. face time with your buyers. Most of our varies domestically in the U.S. and were able to make with DVD yet,” buyers probably appreciate being able internationally. Goebel explained. With that messiness comes to come to Santa Monica in November, “Those rights don’t generate as much Opus’s DuBow added, “Eventually, uncertainty, as Breakthrough’s Cordoni when winter is setting in their parts of revenue yet internationally as they do digital delivery methods will dwarf noted, “I am cautious of placing our MIPCOM BOOTH #10.28 the world,” said Imagination’s Goebel in the U.S. In the U.S., it is changing DVD sales. Every year it just keeps movies on platforms that cannot offer of AFM’s timing. “I know this has the revenue model. Internationally, it is getting bigger.” us a case study of revenues.” been almost an annual question that’s much slower,” said Shapiro. And it all seems a bit messy, as In addition to the aforementioned come up from some of the members, “The growth in North America has “TV broadcasters want to protect screenings, organizers have planned a but we’re very satisfied with where it been astronomical compared to the rest themselves against mobile, and DVD number of events to keep participants is,” he added. of the world…We have definitely seen a buyers also want those rights because busy. The AFM Conference Series will be held November 2-6 from 9:15a.m.- 12:45p.m. daily. Topics will include finance, pitching, marketing, video-on- demand and micro-budget. For the Finance Conference on November 2, CEOs, filmmakers, financiers and studio executives will discuss the state of independent film financing, emerging trends, new opportunities and where the money can be found. Participants will also predict what the future has in store. The Pitch Conference will instruct attendees on the rules of pitching, and volunteers will pitch a panel, who will give feedback on each pitch, dissecting what worked, what didn’t, and explaining why. On November 4, the Marketing Conference explores the concept that the consumer can be the most effective marketing tool. Participants will learn strategies for winning the broadest possible audience. The Video-On-Demand Conference on November 5 will examine the growing source of revenue for content providers and filmmakers. The conference will look into who is making money off video-on-demand, how they’re making money and what sign by: Samuel Maman may happen in the future. During the November 6 Micro- Budget Conference, producers and The Original Team distributors will share how to make XII TRIBES ENTERTAINMENT Presents an Ysé Brisson/Michel Zgarka High Concept/Prime Time TV Series. / Starring: Karen Strassman, Ysé Brisson, Natacha Régnier & introducing Elma Mehmedbegovic as Michelle Cruz / Producers: Albert Sagales, Michel Zgarka & Randy Bradshaw / Executive Producers: Nicolas Kanellopoulos, Henry Ong & Gary Marenzi / Coordinating Producer the most of budgets, explain what & Original Music Composer: Sacha Zgarka / Associate Producers: M.A. Nour-Eddin & Georges Leclère / Concept/Story line: Michel Zgarka / Main screenwriter & Head of Writing Team: Ysé Brisson distributors are looking for, and show / Writing Team: Julien Mutter, Jason Long & Michel Zgarka / Directors: Randy Bradshaw, Patricia Harris Seeley & Michel Zgarka / Production Managers: Doug Steeden & Marco Meere / Design & Visual Look: Shaddy Gauthier Cyr / Wardrobe creator: Samuel Maman / Post-production: Banff Center / Supervising Producer: Kerry Stauffer-Executive Director-Film & Media, The Banff Center / how to reach the audience. Line Producing company in France: Endemol Fiction. Plus, the AFM Industry CREDITS NON CONTRACTUAL Conversations, which feature interactive discussions led by Hollywood’s thought leaders, decision-makers, experts and trendsetters, will return this year. Last year’s participants included Rob Reiner, Selma Blair, Kevin Pollak, Lauren Shuler Donner and Rodrigo Guerrero Rojas. This year’s speakers will be announced this month.

18 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 In association with DIAGONAL TV, EDITUDES & GOLDEN MEDIA

PRESENT

MIPCOM BOOTH #10.28 sign by: Samuel Maman

The Original Team XII TRIBES ENTERTAINMENT Presents an Ysé Brisson/Michel Zgarka High Concept/Prime Time TV Series. / Starring: Karen Strassman, Ysé Brisson, Natacha Régnier & introducing Elma Mehmedbegovic as Michelle Cruz / Producers: Albert Sagales, Michel Zgarka & Randy Bradshaw / Executive Producers: Nicolas Kanellopoulos, Henry Ong & Gary Marenzi / Coordinating Producer & Original Music Composer: Sacha Zgarka / Associate Producers: M.A. Nour-Eddin & Georges Leclère / Concept/Story line: Michel Zgarka / Main screenwriter & Head of Writing Team: Ysé Brisson / Writing Team: Julien Mutter, Jason Long & Michel Zgarka / Directors: Randy Bradshaw, Patricia Harris Seeley & Michel Zgarka / Production Managers: Doug Steeden & Marco Meere / Design & Visual Look: Shaddy Gauthier Cyr / Wardrobe creator: Samuel Maman / Post-production: Banff Center / Supervising Producer: Kerry Stauffer-Executive Director-Film & Media, The Banff Center / Line Producing company in France: Endemol Fiction. CREDITS NON CONTRACTUAL And The Film Fest Report Winner Is…. During the awards ceremony held on Saturday, September 8, the top trophy — the Golden Lion for Best Film — went Venice Boosts Marketplace to Pieta, directed by Kim Ki-duk (Republic of Korea) and distributed by Next With A French Exec Import Entertainment World. The Silver Lion for Best Director was his year, the Venice Film bestowed upon Paul Festival (La Biennale), Thomas Anderson (U.S.) which ran August for The Master, 30-September 8, included distributed in the U.S. and an improved segment, the Canada by the Weinstein Venice Film Market, held Company. August 30-September 4 in The Special Jury a dedicated area on the first floor T Prize was given to of the Excelsior Hotel in the Lido portion of Venice. Paradise:Faith by Austrian director Ulrich The newly revamped market portion Seidl. was headed by a French import, Venice Film Market director Pascal Diot. The Coppa Volpi for Best Actor was In an opening day interview with Pascal Diot, director of the Venice Film Market awarded to Philip VideoAge, Diot reported that he was quite Seymour Hoffman happy with the turnout: 220 distributors and national umbrella organizations, and Joaquin Phoenix and more than 50 sales agents for about such as Unifrance, need a full year to in the film The Master, 1,000 total market attendees. request the funds and plan the logistics Welcoming reception and the Coppa Volpi The venue consisted of a lounge for to attend this type of event. for Best Actress went to operators to conduct meetings in an The decision to move the Market Hadas Yaron in the informal setting and a series of exhibitor dates to the first half of the Festival film Lemale Et Ha’Chalal by rooms along a corridor nearby, as well was due to the conflicting dates of the Rama Bursthein (Israel). as the Sala Incontri conference room, Toronto International Film Festival where seminars were held. (TIFF), which took place September Some last-minute 6-16. Diot emphasized that he does not confusion marred the For his first edition, Diot opted for Fest’s conclusion when a setting of pavilion/umbrella stands want to be in competition with TIFF, but rather complementary to it. the recipients of the Silver rather than individual stands in an Lion for Best Director and effort to contain costs for exhibitors. In terms of the Market’s relationship that of the Special Jury Among the countries represented were with the Festival itself, Diot was said Prize were mixed up by Argentina, Russia, Israel, Taiwan and to have been working closely with new Italy with ANICA and several film Festival boss Alberto Barbera to find jury president, American commissions attending. France’s film ways to boost the business-end of the director and producer umbrella association, Unifrance, did event. For instance, this year market Michael Mann, causing actor not receive sufficient time to change buyers were allowed to attend all open Phillip Seymour Hoffman its stand from its traditional location at press screenings. In addition, the number to ascend the stage three the Quattro Fontane hotel, also in the of films being screened was reduced times — the last time to Lido, to the nearby market venue. It was from approximately 170 last year to 100 rectify Mann’s mistake. pointed out that Diot was appointed in this year, thereby allowing movies to be The Market lounge February and that most government screened more frequently.

The Venice Film Fest’s red carpet area A seminar associated with the Market

20 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 And The Film Fest Report Winner Is…. During the awards ceremony held on Saturday, September 8, the top trophy — the Golden Lion for Best Film — went Venice Boosts Marketplace to Pieta, directed by Kim Ki-duk (Republic of Korea) and distributed by Next With A French Exec Import Entertainment World. The Silver Lion for Best Director was his year, the Venice Film bestowed upon Paul Festival (La Biennale), Thomas Anderson (U.S.) which ran August for The Master, 30-September 8, included distributed in the U.S. and an improved segment, the Canada by the Weinstein Venice Film Market, held Company. August 30-September 4 in The Special Jury a dedicated area on the first floor T Prize was given to of the Excelsior Hotel in the Lido portion of Venice. Paradise:Faith by Austrian director Ulrich The newly revamped market portion Seidl. was headed by a French import, Venice Film Market director Pascal Diot. The Coppa Volpi for Best Actor was In an opening day interview with Pascal Diot, director of the Venice Film Market awarded to Philip VideoAge, Diot reported that he was quite Seymour Hoffman happy with the turnout: 220 distributors and national umbrella organizations, and Joaquin Phoenix and more than 50 sales agents for about such as Unifrance, need a full year to in the film The Master, 1,000 total market attendees. request the funds and plan the logistics Welcoming reception and the Coppa Volpi The venue consisted of a lounge for to attend this type of event. for Best Actress went to operators to conduct meetings in an The decision to move the Market Hadas Yaron in the informal setting and a series of exhibitor dates to the first half of the Festival film Lemale Et Ha’Chalal by rooms along a corridor nearby, as well was due to the conflicting dates of the Rama Bursthein (Israel). as the Sala Incontri conference room, Toronto International Film Festival where seminars were held. (TIFF), which took place September Some last-minute 6-16. Diot emphasized that he does not confusion marred the For his first edition, Diot opted for Fest’s conclusion when a setting of pavilion/umbrella stands want to be in competition with TIFF, but rather complementary to it. the recipients of the Silver rather than individual stands in an Lion for Best Director and effort to contain costs for exhibitors. In terms of the Market’s relationship that of the Special Jury Among the countries represented were with the Festival itself, Diot was said Prize were mixed up by Argentina, Russia, Israel, Taiwan and to have been working closely with new Italy with ANICA and several film Festival boss Alberto Barbera to find jury president, American commissions attending. France’s film ways to boost the business-end of the director and producer umbrella association, Unifrance, did event. For instance, this year market Michael Mann, causing actor not receive sufficient time to change buyers were allowed to attend all open Phillip Seymour Hoffman its stand from its traditional location at press screenings. In addition, the number to ascend the stage three the Quattro Fontane hotel, also in the of films being screened was reduced times — the last time to Lido, to the nearby market venue. It was from approximately 170 last year to 100 rectify Mann’s mistake. pointed out that Diot was appointed in this year, thereby allowing movies to be The Market lounge February and that most government screened more frequently.

The Venice Film Fest’s red carpet area A seminar associated with the Market

20 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 Euro Zone Crisis

Distribution a More Stable Business than Production

he troubles in the Euro then prices are flat, and in some places, Zone are well known, even under pressure.” though one wonders why Both Richter and Millichip concurred Maria Kyriacou, managing director of ITV the euro continues to be that none of this has affected profits, Global Entertainment strong against the U.S. with Richter noting that, “In 2008 dollar. In any case, the we actually saw growth and we were audiences like the warm feeling that question remains as to the not the only producer, distributor to these shows give. They remind them of effectT this financial and economical experience that.” Millichip agreed, a time when they were less anxious.” crisis is having on broadcasters in the saying, “At Zodiak we have seen our Whatever the programming trends zone, and in the wider European area. business grow year on year, every year that are emerging as a result of the Jens Richter, managing director of since 2008.” However, she admitted, “It economic difficulties in which Europe Germany’s Red Arrow Distribution is possible that the percentage growth currently finds itself, there is still the (formerly known as SevenOne) said, “It might not be as large as it was before question of budgets. Millichip believes, is undeniable that there is a great deal the crisis broke, but we are still seeing “It is to the credit of the European of uncertainty in the market right now, healthy growth and margins.” production community that the quality and that is for the obvious reasons we all Maria Kyriacou, managing director of production has not dropped, even know about, the economic difficulties, at ITV Global Entertainment, though budgets have to an extent.” and the crisis in the Euro Zone.” also reported good sales. Ahead of Jane Millichip, managing director of In part Millichip attributes this Richter is also clear as to the Zodiak Rights MIPCOM, Kyriacou said she was, “in consequences of these difficulties, a buoyant mood with good sales and apparent anomaly to the selection of “The effect is to make broadcasters that particular run.” good prospects.” But her optimism cheaper formats, saying, “We have, very much more selective than they Jane Millichip, managing director of was tempered by the fact that, “In for instance, seen the rise of the were in the past.” He added, “Once, it Zodiak Rights, said, “Distribution has Europe we have been seeing a change managed, and often scripted access was not unusual for broadcasters to buy proved to be a more stable business in buying patterns, rather than straight driven documentaries at the expense of programming in bulk and, at the time than production in recent years as rises or falls in prices. For one thing, more complex formatted series.” And they did the deal, not to know necessarily broadcasters have replaced commissions we have seen the rise of the smaller she also noted, “In the U.K. especially, where all of it would be scheduled. with acquisitions, particularly in non- buyers, smaller pay services and new there has been a noticeable move to the Now they buy very specifically for very peak areas of the schedule.” But she OTT services such as Netflix (which U.S. pilot system in factual, whereas, specific slots. This means that, not only added, “When the economic crisis broke launched in the U.K. in January and in the past, the tendency was to go are they only looking for programming in 2008, the impact on production and Scandinavia in August), and these straight to series.” are outlets to which distributors are that they know will work well in the broadcasters in Europe was immediate Richter also notes a downward paying attention. But she conceded, specific slot for which they are buying and dramatic. Broadcasters cancelled pressure on budgets, but pointed out it, but also that they are only buying the “This makes windowing very much commissions and reduced budgets that, “While it is true that budgets number of episodes they need to fill more challenging, but it is, of course, dramatically, but distribution was not are under pressure, it is also true that so badly affected, and is not subject fantastic news.” television production budgets are not to the same boom and bust cycle as is But for all the feel-good factor that flexible; there are some savings to production.” on display, it is undeniable that the be made for sure, but it costs what it Euro Zone crisis is having an impact. Richter took issue with this, insisting, costs to make a show and if you tell a Millichip noted a much more cautious “It isn’t just a case of having to fill German or a French producer that he approach among buyers, claiming, “The schedules. The European television has to make the same show as in the most dramatic effect of the economic market is now fiercely competitive past, but with only half the money — downturn is that broadcasters are and local shows are almost always he simply won’t do it.” more popular than bought-in shows; much more risk averse now than they broadcasters know that if they show were.” Richter also noted this trend, That’s the state of European too many imports they risk losing commenting, “As well as becoming television at the moment; what the market share, and it is very difficult to much more selective, we have also seen future might hold is difficult to assess. get market share back again.” Richter a move, amongst some buyers, to ‘retro Yet Richter finished on an ominous also reported, “Acquisition budgets programming.’” note, “Advertising markets vary from are under pressure, [but] if you have Richter believes there are two main one market to the next and in some the right program that will work in reasons for this. “First, broadcasters markets, advertising is under a lot more primetime, there is still good money to know these shows have worked in pressure than others, but, I think it is

Jens Richter, managing director of Red be had. But, if you have a ‘could buy’ the past, and therefore feel confident fair to say that Europe as a whole had a Arrow Distribution series rather than a ‘must buy’ series that they will work again, and second pretty tough Q2.” BJ

22 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 VideoAgeWinners:Layout 1 24/09/12 12:40 Pagina 1

UNDER THE HIGH PATRONAGE OF THE PRESIDENT OF THE ITALIAN REPUBLIC RAF - ROMA RAF Euro Zone Crisis THE WORLD IN THE MIRROR IMAGES AND SOUNDS FROM 5 CONTINENTS

Distribution a More Stable TURIN 16/21 SEPTEMBER 2012 Edition conceived and directed by Giovanna Milella, Prix Italia Secretary General Business than Production he troubles in the Euro then prices are flat, and in some places, Zone are well known, even under pressure.” WINNERS 2 012 though one wonders why Both Richter and Millichip concurred Maria Kyriacou, managing director of ITV RADIO DRAMA WEB the euro continues to be that none of this has affected profits, Global Entertainment ORIGINAL DRAMA INTERACTIVE WEBSITES LINKED TO A RADIO strong against the U.S. with Richter noting that, “In 2008 HOME GOAL OR TV PROGRAMME ARTE RADIO - FRANCE dollar. In any case, the we actually saw growth and we were audiences like the warm feeling that THE NETHERLANDS FROM ABOVE question remains as to the Direction: Mariannick Bellot, Arnaud Forest NPO - NETHERLANDS not the only producer, distributor to these shows give. They remind them of Production: Silvain Gire http://nederlandvanboven.vpro.nl effect this financial and economical T experience that.” Millichip agreed, a time when they were less anxious.” Script: Mariannick Bellot Project Manager: Jasper Koning crisis is having on broadcasters in the saying, “At Zodiak we have seen our ADAPTED DRAMA Web Artist: Frederik Ruys Whatever the programming trends MAMA TANDOORI zone, and in the wider European area. business grow year on year, every year NEW CONTENT AND TECHNOLOGIES that are emerging as a result of the NPO - NETHERLANDS FOR THE MULTISCREEN TELEVISION Jens Richter, managing director of since 2008.” However, she admitted, “It economic difficulties in which Europe Direction:Vibeke von Saher BARCODE Germany’s Red Arrow Distribution is possible that the percentage growth Script: Hanneke Hendrix currently finds itself, there is still the ARTE FRANCE - FRANCE (formerly known as SevenOne) said, “It might not be as large as it was before question of budgets. Millichip believes, RADIO MUSIC http://codebarre.tv/en is undeniable that there is a great deal the crisis broke, but we are still seeing COMPOSED WORK Production Manager: Dominique Willieme “It is to the credit of the European of uncertainty in the market right now, healthy growth and margins.” THE HALLUCINATED NIGHT Production: David Carzon, Marianne Levy-leblond, production community that the quality SRF RADIO FRANCE - FRANCE Joel Ronez, Hugues Sweeney and that is for the obvious reasons we all Maria Kyriacou, managing director Prix Italia Direction: Paul Malinowski of production has not dropped, even th know about, the economic difficulties, Music: Sebastian Rivas at ITV Global Entertainment, though budgets have to an extent.” and the crisis in the Euro Zone.” also reported good sales. Ahead of RADIO DOCUMENTARIES Jane Millichip, managing director of In part Millichip attributes this OVERALL QUALITY Richter is also clear as to the Zodiak Rights MIPCOM, Kyriacou said she was, “in SPECIAL PRIZES consequences of these difficulties, a buoyant mood with good sales and apparent anomaly to the selection of SENSE AND SENSIBILITY that particular run.” cheaper formats, saying, “We have, NRK - NORWAY “The effect is to make broadcasters good prospects.” But her optimism Direction, production and script: Lasse Nederhoed SPECIAL PRIZE EXPO 2015 very much more selective than they Jane Millichip, managing director of was tempered by the fact that, “In for instance, seen the rise of the EXTRAORDINARY ORIGINALITY FEEDING THE PLANET, ENERGY FOR LIFE FRESH FROM THE TRASH were in the past.” He added, “Once, it Zodiak Rights, said, “Distribution has Europe we have been seeing a change managed, and often scripted access AND/OR INNOVATION ARD - GERMANY in buying patterns, rather than straight driven documentaries at the expense of WIRELESS NIGHTS:1. “OVERNIGHT DELIVERY” was not unusual for broadcasters to buy proved to be a more stable business BBC - UNITED KINGDOM Direction and Script: Valentin Thurn programming in bulk and, at the time than production in recent years as rises or falls in prices. For one thing, more complex formatted series.” And Direction:Laurence Grissell Production: Schnittstelle/Thurnfilm created by Michelangelo Pistoletto for 64 they did the deal, not to know necessarily broadcasters have replaced commissions we have seen the rise of the smaller she also noted, “In the U.K. especially, Production:Philip Sellars where all of it would be scheduled. with acquisitions, particularly in non- buyers, smaller pay services and new there has been a noticeable move to the SPECIAL PRIZE OF THE PRESIDENT TV DRAMA OF THE ITALIAN REPUBLIC OTT services such as Netflix (which U.S. pilot system in factual, whereas, TV MOVIES AND MINI-SERIES Now they buy very specifically for very peak areas of the schedule.” But she SOUTEIGAI - BEYOND IMAGINATION. THE LAST FINE DAY specific slots. This means that, not only added, “When the economic crisis broke launched in the U.K. in January and in the past, the tendency was to go JAPAN AND THE THREEFOLD CATASTROPHE

Third Paradise Third ARD - GERMANY Scandinavia in August), and these ARD - GERMANY are they only looking for programming in 2008, the impact on production and straight to series.” Direction: Johannes Fabrick are outlets to which distributors are Direction and Script: Malte Jaspersen that they know will work well in the broadcasters in Europe was immediate Richter also notes a downward Production: Hager Moss Film paying attention. But she conceded, Script: Dorothee Schon Production: Brigitte Kirilow specific slot for which they are buying and dramatic. Broadcasters cancelled pressure on budgets, but pointed out it, but also that they are only buying the commissions and reduced budgets “This makes windowing very much A detail from SERIES AND SERIALS that, “While it is true that budgets THE DEEP END SPECIAL PRIZE FOR THE BEST MULTIMEDIA number of episodes they need to fill more challenging, but it is, of course, dramatically, but distribution was not are under pressure, it is also true that TVP - POLAND SECTION OF NEWSPAPERS, so badly affected, and is not subject fantastic news.” Direction: Magdalena Lazarkiewicz MAGAZINES AND PRESS AGENCIES television production budgets are not IL POST to the same boom and bust cycle as is But for all the feel-good factor Production: Sylwester Banaszkeiwicz, Marcin Kurek that flexible; there are some savings to Script: Katarzyna Lazarkiewicz http://www.ilpost.it/c/cultura/ production.” on display, it is undeniable that the ITALY be made for sure, but it costs what it TV PERFORMING ARTS Richter took issue with this, insisting, Euro Zone crisis is having an impact. costs to make a show and if you tell a PERFORMING ARTS SPECIAL PRIZE STUDENTS’ JURY “It isn’t just a case of having to fill Millichip noted a much more cautious PINA German or a French producer that he TV MOVIES AND MINI-SERIES approach among buyers, claiming, “The ZDF - GERMANY schedules. The European television CLARA’S OFF TO DIE has to make the same show as in the Direction and script: Wim Wenders market is now fiercely competitive most dramatic effect of the economic ARTE FRANCE - FRANCE past, but with only half the money — Production: Gian-Piero Ringel, Wim Wenders downturn is that broadcasters are Direction and Script: Virgini Wagon and local shows are almost always he simply won’t do it.” Music: Thom Hanreich more popular than bought-in shows; much more risk averse now than they Production: BFC Productions were.” Richter also noted this trend, That’s the state of European MUSIC AND ARTS DOCUMENTARIES SERIES AND SERIALS broadcasters know that if they show ANTON CORBIJN INSIDE OUT commenting, “As well as becoming television at the moment; what the GOVERNMENT too many imports they risk losing NPO - NETHERLANDS DR - DENMARK market share, and it is very difficult to much more selective, we have also seen future might hold is difficult to assess. Direction and Script: Klaartje Quirijns Direction: Jannik Johansen, Jesper W. Nielsen, get market share back again.” Richter a move, amongst some buyers, to ‘retro Yet Richter finished on an ominous Production: Sander Verdonk, Gertjan Langeland Louise Friedberg, Mikkel Norgaard also reported, “Acquisition budgets programming.’” note, “Advertising markets vary from TV DOCUMENTARIES Production: Camilla Hammerich Script: Adam Price, Tobias Lindholm, are under pressure, [but] if you have Richter believes there are two main one market to the next and in some CULTURAL AND GENERAL INTEREST HE THINKS HE’S THE BEST Jeppe Gjervig Gram the right program that will work in reasons for this. “First, broadcasters markets, advertising is under a lot more SVT - SWEDEN primetime, there is still good money to know these shows have worked in pressure than others, but, I think it is Direction: Maria Kuhlberg SIGNIS SPECIAL PRIZE be had. But, if you have a ‘could buy’ the past, and therefore feel confident fair to say that Europe as a whole had a CURRENT AFFAIRS NICKY’S FAMILY Jens Richter, managing director of Red SPECIAL FLIGHT CTV - CZECH REPUBLIC Arrow Distribution series rather than a ‘must buy’ series that they will work again, and second pretty tough Q2.” BJ SRG SSR - SWITZERLAND Direction: Matej Minac Direction: Fernand Melgar Production and Script: Matej Minac and Patrick Pass 22 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 NATPE Budapest Review

The Americanization of an made his very first appearance after being appointed to his new position, Eastern European TV Market was very active, saying he hoped to meet every person who has invested in NATPE. “I’m here to listen,” he said, ATPE Budapest — a comment he later reiterated during a formerly known as brief speech at the opening afternoon DISCOP — has been MTVA-sponsored party, which, for the given the American first time, was held at the Sofitel, instead treatment. While most of the nearby Gerbeaud House. of the differences were However, in a follow-up call, Perth subtle, after taking over the was hesitant to give details on his plans market,N the NATPE touch was certainly for the market, saying that “evaluation felt in Hungary last June. and recommendations have to be first Up until last year, DISCOP had a sort discussed with the executive committee of French touch (with Basic Lead, its and board.” former organizers based in Paris) and Two pressing issues currently facing had the feel of a family event thanks to NATPE Budapest are how to bring its founder, Patrick Jucaud-Zuchowicki, Latin companies’ presence back to the greeting every participant as if they were large number of years ago, and how one of his closest 1,300-or-so friends. to expand the pool of buyers inside Jucaud-Zuchowicki created DISCOP Tetsuo Ito, Japan’s Ambassador to Hungary, chatting with NATPE’s CEO Rod Perth at NHK the Central and Eastern European in 1991 and for its first four years it Enterprises’ presentation (CEE) region, and especially from was held in Warsaw, Poland, moving to Central Asia. These two issues are a rapid expansion — became too big a U.K., followed by the U.S., with France Budapest in 1995. Originally, the event consequence of two other trends: The challenge for Basic Lead, a company a distant third. There was also a strong was called the “Discounted TV Program maturity of the TV business in the specializing in boutique markets in exhibitor showing from Turkey and Market,” but in 1993 it was shortened CEE region that, flush with cash, can Germany (each with nine companies to DISCOP. “Our clients did not like emerging territories. now afford travel to markets such as the idea of attending a ‘discounted’ As soon as the Americans took in attendance), South Korea (10) and the L.A. Screenings and MIPCOM to TV program market,” recalled Jucaud- full control of the event, NATPE’s Canada (12). buy studio content, and the surge of Zuchowicki. His company, Basic Lead, traditional PR service, The Lippin Exhibition spaces at the Sofitel popular Turkish telenovelas that are which now has offices in Paris and Group, was called in for support (Basic Hotel in the Pest side of Budapest eroding sales of the traditional Latin Los Angeles, specializes in creating Lead had handled all aspects of the were scattered throughout six areas, staple. TV trade shows in emerging markets, market on its own), as were NATPE’s utilizing the first three floors of the Considering that Budapest is such as Central Europe in the early top-guns, who were flown in from Los hotel down to the basement level where becoming an expensive location for ’90s. In 1998, it attempted to penetrate Angeles and led by brand new CEO the registration area is also located. many Central Asian buyers, one solution Central Asia with a market in Tashkent, Rod Perth. NATPE Budapest also saw a big could be to re-propose the original Uzbekistan, but it lasted only two years. With the Americans, NATPE resurgence in Latin companies, with “Discounted TV Program Market” in a In 2008 it started a TV market in Budapest lost its conference component nine companies exhibiting (up from less expensive city like Sofia, Bulgaria, Africa (DISCOP Africa) and last year, (strange, since it’s a quintessential element just five last year), and the presence of or Bucharest, Romania. launched one in Turkey, known as of NATPE) and now the organizers top-level executives like TV Azteca/ But a “discounted” market is a DISCOP Istanbul. are evaluating whether they’re even Comarex’s Marcel Vinay Jr. of Mexico. specialty of DISCOP, which doesn’t NATPE took a partial ownership necessary at the Budapest event. ICE, the Italian trade commission, also have to contend with a large structure position in DISCOP Budapest in 2005 Finding sponsorships is something returned with five companies under its and a board of directors, like NATPE that was extended to 100 percent last the Americans are good at, and therefore umbrella, out of a total of nine Italian does. Indeed, a few years back, year. Such a mature market — with its the opening afternoon party at this exhibitors in attendance. NATPE was contemplating a move year’s NATPE Budapest was sponsored The major U.S. studios all participated from Budapest, but to Warsaw, Poland, by Media Service Support and Asset too, as did mini majors such as Starz which has a larger TV market than Management Fund (MTVA), the new and FremantleMedia. Two exhibiting Hungary, but would be just as expensive Hungarian state radio-TV organization. countries, Japan and Italy, invited their as Budapest. However, this time HBO Hungary did respective ambassadors to Hungary. not sponsor their otherwise traditional Reportedly, there were 430 buyers in boat party, which C21 co-sponsored attendance, though a few distributors with NATPE. complained that the studios were taking The “Made in USA” literature found some buyers out of the market area for at the market was also different from screenings. Organizers responded by previous editions, with a pocket guide pointing out that all studio screenings that offered a general overview of all were held at nearby locations within From l. to r.: Giovanni Celsi, Rai World; the Italian Ambassador to Hungary, Maria key events, exhibitors and floor maps. walking distance of the Sofitel, and that Assunta Accili; Zsuzsanna Jung, a buyer for Now for the numbers: 190 exhibitors those screening rooms never held more Budapest Film; NATPE’s U.K. representative than 40 buyers at a time. Gary Mitchell; ICE’s DG Enrico Barbieri and were in attendance from 36 countries. ICE’s business analyst, Zsófia Konja The largest presence came from the NATPE’s new CEO, Rod Perth, who Opening party at the Sofitel

24 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 NATPE Budapest Review

2424 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 needing that elusive TV platform. It’s not the most sensible route financially, but if you can’t get your content on TV, you can still reach a massive audience UbiQ Report and actually TV will come around to your way of thinking,” he said. Some observers interpreted that to mean that many Internet programs came about simply because the broadcast networks were not interested in airing the shows. New Digital Market Then there was the issue of market attendance. VideoAge reported: “Nearly 300 cumulative participants came out for the event. And in terms of Generates Confusion company presence, all the key players were there.” To this UbiQ’s Emmerling replied: “There were more than t is the first case of mutual confusion: 700 people registered from 30-plus The organizers of the newly created countries to UbiQ, meaning that there UbiQ market, officially described is a fluctuation in the number of people as a “Digital Entertainment onsite throughout the two days.” Showcase,” were confused about There was even confusion about the VideoAge’s June review article that reported on the market’s various figures that VideoAge took from digital rights discussions. Subsequently, UbiQ’s official literature. We reported that IVideoAge the conference portion actually saved the ’s reporters who attended the market were confused about the purpose show. Plenty of seminars — a total of 21 and goal of the market, which was held in keynotes, case studies and showcases — Paris, from June 18-19, 2012. helped counteract the sparsely populated exhibition floor, which was still useful, In an e-mail to VideoAge, Mira even if only to meet executives in between Emmerling, VP of Marketing and conferences. Operations at UbiQ Events, wrote: “We do not understand the issue mentioned On the podiums, 74 conference in the article regarding digital rights panelists represented 10 countries with because it [was] not at all an angle of our the largest contingent from the U.S., event. What the French individual [a The exhibition hall U.K. and France. market attendee who was interviewed] Zodiak Active’s Marco Ferrari Yet, according to Emmerling, “There has mentioned about Digital Terrestrial thing that was not completely clear was informal chats with a few other were a total of 3 keynote speakers, 74 Television, is irrelevant to UbiQ because the difference between the definition attendees, UbiQ clearly reflected speakers/sessions total (including the UbiQ is addressing digital in a broad of “digital rights” (since everything VideoAge’s definition of “digital rights” masterclass) which included high-level sense — UbiQ is not at all about nowadays is digital, including terrestrial as “UbiQuitous,” in its (well-appreciated speakers (that could have qualified as television broadcasting. Therefore, we television) and Internet rights. by the organizers) front cover preview keynote speakers) — however, there do not understand how this comment story of the June/July Issue distributed The “French attendee,” Stephane were not 21 keynotes.” about DTT relates to UbiQ.” at UbiQ’s venue, the Palais Brongniart Finally, it was reported that, in terms of In the report published online at the Hua of Numericable, explained that building, the former Stock Exchange. press, there was a large French presence conclusion of the market on June 20, “Digital” is a typical American word, Therefore, for the organizers to rebuke followed by the U.S. (with VideoAge and VideoAge quoted the official literature not used in France, to indicate Internet that “UbiQ is not at all about television The Hollywood Reporter indicating that the event’s mission (i.e., IPTV) rights. broadcasting,” is… well, confusing, ) and Canada. To which Emmerling replied: “In terms was to “spotlight the best of digital According to Hua, content rights not the least in terms of content, since of press, C21 Media, Kate Bulkley entertainment — content creation, should be classified according to the the organizers promoted the presence (representing Broadcast), The Herald Sun business case studies and winning media that is acquiring them: Terrestrial of all the major studios, such as the (Australia), TBI and Digital TV Europe strategies to engage with audiences and rights, Mobile rights, Satellite rights, etc. BBC, Canal Plus, Disney, Endemol, maximize ROI across all digital platforms FremantleMedia, Viacom and Zodiak. (U.K.), Develop and MCV, amongst many — Internet, mobile, IPTV, connected Another participant, Marco Ferrari others, were present at the event.” of Zodiak Active, pointed out that in At one of UbiQ’s many conferences, TV, tablets and social media.” BBC representative Gary Woolf created Prior to the event, VideoAge conducted terms of digital sales, pay-TV rights are The report went on to say that “digital” something of a stir with his comments a full Q&A with UbiQ’s founder and was certainly the buzzword at the market, clear but FTA rights tend to become that the business relies on TV-first CEO Gwenael Flatres, a former head the key that opened all conversations. confusing. window deals, but opportunities could of Digital Business Development at Though it was pointed out that one In the general views noted from be created “in the digital space without MIP-TV and MIPCOM.

The conference theater The publications on display Stephane Hua of France’s Numericable

26 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 needing that elusive TV platform. It’s not the most sensible route financially, but if you can’t get your content on TV, televisionet.tv you can still reach a massive audience UbiQ Report and actually TV will come around to your way of thinking,” he said. Some observers interpreted that to mean The fIrST ITalIaN weBTv that many Internet programs came about simply because the broadcast networks were not interested in airing the shows. New Digital Market Then there was the issue of market attendance. VideoAge reported: “Nearly 300 cumulative participants came out for the event. And in terms of Generates Confusion company presence, all the key players were there.” To this UbiQ’s Emmerling replied: “There were more than t is the first case of mutual confusion: 700 people registered from 30-plus The organizers of the newly created countries to UbiQ, meaning that there UbiQ market, officially described is a fluctuation in the number of people as a “Digital Entertainment onsite throughout the two days.” Showcase,” were confused about There was even confusion about the VideoAge’s June review article that reported on the market’s various figures that VideoAge took from digital rights discussions. Subsequently, UbiQ’s official literature. We reported that IVideoAge the conference portion actually saved the ’s reporters who attended the market were confused about the purpose show. Plenty of seminars — a total of 21 and goal of the market, which was held in keynotes, case studies and showcases — Paris, from June 18-19, 2012. helped counteract the sparsely populated exhibition floor, which was still useful, In an e-mail to VideoAge, Mira even if only to meet executives in between Emmerling, VP of Marketing and conferences. Operations at UbiQ Events, wrote: “We do not understand the issue mentioned On the podiums, 74 conference in the article regarding digital rights panelists represented 10 countries with because it [was] not at all an angle of our the largest contingent from the U.S., event. What the French individual [a The exhibition hall U.K. and France. market attendee who was interviewed] Zodiak Active’s Marco Ferrari Yet, according to Emmerling, “There has mentioned about Digital Terrestrial thing that was not completely clear was informal chats with a few other were a total of 3 keynote speakers, 74 Television, is irrelevant to UbiQ because the difference between the definition attendees, UbiQ clearly reflected speakers/sessions total (including the UbiQ is addressing digital in a broad of “digital rights” (since everything VideoAge’s definition of “digital rights” masterclass) which included high-level sense — UbiQ is not at all about nowadays is digital, including terrestrial as “UbiQuitous,” in its (well-appreciated speakers (that could have qualified as television broadcasting. Therefore, we television) and Internet rights. by the organizers) front cover preview keynote speakers) — however, there do not understand how this comment story of the June/July Issue distributed The “French attendee,” Stephane were not 21 keynotes.” about DTT relates to UbiQ.” at UbiQ’s venue, the Palais Brongniart Finally, it was reported that, in terms of In the report published online at the Hua of Numericable, explained that building, the former Stock Exchange. press, there was a large French presence conclusion of the market on June 20, “Digital” is a typical American word, Therefore, for the organizers to rebuke followed by the U.S. (with VideoAge and VideoAge quoted the official literature not used in France, to indicate Internet that “UbiQ is not at all about television The Hollywood Reporter indicating that the event’s mission (i.e., IPTV) rights. broadcasting,” is… well, confusing, ) and Canada. To MUsiC which Emmerling replied: “In terms was to “spotlight the best of digital According to Hua, content rights not the least in terms of content, since of press, C21 Media, Kate Bulkley entertainment — content creation, should be classified according to the the organizers promoted the presence (representing Broadcast), The Herald Sun Fashion business case studies and winning media that is acquiring them: Terrestrial of all the major studios, such as the (Australia), TBI and Digital TV Europe strategies to engage with audiences and rights, Mobile rights, Satellite rights, etc. BBC, Canal Plus, Disney, Endemol, maximize ROI across all digital platforms FremantleMedia, Viacom and Zodiak. (U.K.), Develop and MCV, amongst many CineMa — Internet, mobile, IPTV, connected Another participant, Marco Ferrari others, were present at the event.” of Zodiak Active, pointed out that in At one of UbiQ’s many conferences, TV, tablets and social media.” BBC representative Gary Woolf created Prior to the event, VideoAge conducted terms of digital sales, pay-TV rights are The report went on to say that “digital” something of a stir with his comments a full Q&A with UbiQ’s founder and sport was certainly the buzzword at the market, clear but FTA rights tend to become that the business relies on TV-first CEO Gwenael Flatres, a former head the key that opened all conversations. confusing. window deals, but opportunities could of Digital Business Development at Though it was pointed out that one In the general views noted from be created “in the digital space without MIP-TV and MIPCOM. teChnology and much more...

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The conference theater The publications on display Stephane Hua of France’s Numericable

| Corso Magenta 85, 20123 – Milano (MI) – Italy 26 TVN s.r.l. • S EPTEMBER /O CTOBER 2 0 1 2 VIDEO AGE ph: +39 02.43.00.001 | fax: +39 02.43.00.00.43 | [email protected] NAMIC Report Ethnic Multimedia Has Opening general session’s power line-up, l.to.r. : David L. Cohen (Comcast), Pat Esser (Cox), Ken Lowe (Scripps), Glenn Britt (Time Warner Cable), Hernan Lopez (FOX Int’l Colorful Shades of Issues Channels). On the far left is moderator Randal Pinkett. TV’s top U.S. execs keen on multi-ethnicity and Claudine Lilien, SVP of FOX One he New York City-based (FOX’s global sales unit). National Association This session drew a large crowd for Multi-ethnicity in and analyzed two case studies: the Communications (NAMIC) worldwide launch of CN’s Ben10 and kicked off its 26th annual Fox’s Touch with Kiefer Sutherland. conference last month with a roster of the world’s According to Mancini, the launch largest companies represented by their emulated a theatrical worldwide day- T and-date opening, with the only top executives. difference being not having the On September 11, for its opening event at the Hilton New York in luxury of time to prepare it, since The “Global Marketing” session featured NAMIC’s “Career Fair” exhibition stands Manhattan, NAMIC gathered Pat Esser, l. to r.: Spike TV’s Niels Schuurmans, TBS’s from inception to completion, the time president of Cox Communications; Tracy Barash, FOX One’s Claudine Lilien, allotted was just four months. Fox TV Distribution’s Cristina Mancini Ken Lowe, chairman, president and Africa Channel and Asia TV USA (part Lilien explained how she was able CEO of Scripps Networks; Glenn technology allows. of Zee TV), with massive participation to sign Unilever — a group with Britt, chairman of Time Warner Cable; from both of the U.S.’s largest Spanish- many brands around the world — as Hernan Lopez, president and CEO The three-day annual conference language TV networks, Telemundo and attracted some 650 people — out of the global sponsor of the worldwide of Fox International Channels; and Univision. launch, so that local stations did not David L. Cohen, EVP of Comcast NAMIC’s membership of about 2,700 Attending from Telemundo were have to contribute financially but could Corporation. — with a multi-part theme: “Culture. Audience. Innovation. Leadership,” COO Jacqueline Hernandez, EVP take advantage of the promotion. The panelists spoke about rapid but it was limited to a U.S. domestic Doug Darfield, EVP Joshua Mintz Mancini added that local stations were technological changes to the industry, agenda. The association, founded and SVP Borja Perez. From Univision, only asked to schedule the series on saying that, if in the past they were in 1980, has 16 U.S. chapters — of president Kevin Cuddihy, VP Jaime primetime. just coping, now they feel confident Rodriguez and Content Development its members, 50 percent are African An impressive list of more than they’ve got it under control — finally American and 12 percent Hispanic. manager Fernando Rodriguez-Vila 100 top entertainment and technology able to meet consumers’ demand no Non-member participants paid $1,600 were in attendance. matter how fast technology innovates. executives participated at NAMIC in to attend the conference, while the A strong delegation came from BET, While Scripps’s Lowe pointed to his some 30 events listed as keynotes, member fee was $1,325. the U.S. African American-themed TV networks’ synergy with old media general and concurrent sessions, master Even though the conference was network, led by chairman Debra Lee. (illustrated by the creation of Food classes and special presentations. Network Magazine), Cox’s Esser dominated by topics mainly of concern One of the Concurrent Sessions, In addition to the conferences, recalled the days when cable companies to women, blacks and Hispanics in entitled “Global Marketing,” presented keynotes and seminars, NAMIC were belittled for revolving around the the entertainment industry, the subject in partnership with PROMAX, the life of a set-top box (STB), which of foreign ethnic TV channels in U.S.-based marketing association, featured a “Career Fair” exhibition was seven years. This is something the U.S. was recognized too. One featured moderator Niels Schuurmans, for employment opportunities among that is no longer happening since of the general sessions was entitled EVP of Spike TV, Tracy Barash VP of the 20 exhibitors, including NBC-Uni, cable’s STBs now evolve just as fast as “Creating Original Programming for TBS’s Cartoon Network (CN), Cristina CBS, Discovery, FOX, ESPN, Viacom Multicultural Audiences,” and touched Mancini SVP of Fox TV Distribution, and The Africa Channel. on the subject of bringing foreign programs into the U.S. According to Nicole E. Turner-Lee, NAMIC’s newly appointed president and CEO, channels such as Zee-TV from India and TV Japan were included in the conference program. As Turner- Lee just joined NAMIC last March, she said she’s still studying and familiarizing herself with the role of foreign ethnic media in the U.S. landscape. Prior to joining NAMIC, Turner-Lee was vice president and the first director of the Media and Technology Institute for the Washington, D.C.-based Joint Center for Political and Economic Studies. Most of the ethnic channels that NAMIC’s president and CEO Nicole E. took part in the event were from the Turner-Lee U.S., such as New York-based The Mark Walton (left) and his The Africa Channel team

28 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 NAMIC Report

SOAP OPERA ON AIR Ethnic Multimedia Has Opening general session’s power line-up, l.to.r. : David L. Cohen (Comcast), Pat Esser (Cox), Ken Lowe (Scripps), Glenn Britt (Time Warner Cable), Hernan Lopez (FOX Int’l Colorful Shades of Issues Channels). On the far left is moderator Randal Pinkett. TV’s top U.S. execs keen on multi-ethnicity and Claudine Lilien, SVP of FOX One he New York City-based (FOX’s global sales unit). National Association This session drew a large crowd for Multi-ethnicity in and analyzed two case studies: the Communications (NAMIC) worldwide launch of CN’s Ben10 and kicked off its 26th annual Fox’s Touch with Kiefer Sutherland. conference last month with a roster of the world’s According to Mancini, the launch largest companies represented by their emulated a theatrical worldwide day- T and-date opening, with the only top executives. difference being not having the On September 11, for its opening event at the Hilton New York in luxury of time to prepare it, since The “Global Marketing” session featured NAMIC’s “Career Fair” exhibition stands Manhattan, NAMIC gathered Pat Esser, l. to r.: Spike TV’s Niels Schuurmans, TBS’s from inception to completion, the time president of Cox Communications; Tracy Barash, FOX One’s Claudine Lilien, allotted was just four months. Fox TV Distribution’s Cristina Mancini Ken Lowe, chairman, president and Africa Channel and Asia TV USA (part Lilien explained how she was able CEO of Scripps Networks; Glenn technology allows. of Zee TV), with massive participation to sign Unilever — a group with Britt, chairman of Time Warner Cable; from both of the U.S.’s largest Spanish- many brands around the world — as Hernan Lopez, president and CEO The three-day annual conference language TV networks, Telemundo and attracted some 650 people — out of the global sponsor of the worldwide of Fox International Channels; and Univision. launch, so that local stations did not David L. Cohen, EVP of Comcast NAMIC’s membership of about 2,700 Attending from Telemundo were have to contribute financially but could Corporation. — with a multi-part theme: “Culture. Audience. Innovation. Leadership,” COO Jacqueline Hernandez, EVP take advantage of the promotion. The panelists spoke about rapid but it was limited to a U.S. domestic Doug Darfield, EVP Joshua Mintz Mancini added that local stations were technological changes to the industry, agenda. The association, founded and SVP Borja Perez. From Univision, only asked to schedule the series on saying that, if in the past they were in 1980, has 16 U.S. chapters — of president Kevin Cuddihy, VP Jaime primetime. just coping, now they feel confident Rodriguez and Content Development its members, 50 percent are African An impressive list of more than they’ve got it under control — finally American and 12 percent Hispanic. manager Fernando Rodriguez-Vila 100 top entertainment and technology able to meet consumers’ demand no Non-member participants paid $1,600 were in attendance. matter how fast technology innovates. executives participated at NAMIC in to attend the conference, while the A strong delegation came from BET, While Scripps’s Lowe pointed to his some 30 events listed as keynotes, member fee was $1,325. the U.S. African American-themed TV networks’ synergy with old media general and concurrent sessions, master Even though the conference was network, led by chairman Debra Lee. (illustrated by the creation of Food classes and special presentations. Network Magazine), Cox’s Esser dominated by topics mainly of concern One of the Concurrent Sessions, In addition to the conferences, recalled the days when cable companies to women, blacks and Hispanics in entitled “Global Marketing,” presented keynotes and seminars, NAMIC were belittled for revolving around the the entertainment industry, the subject in partnership with PROMAX, the life of a set-top box (STB), which of foreign ethnic TV channels in U.S.-based marketing association, featured a “Career Fair” exhibition was seven years. This is something the U.S. was recognized too. One featured moderator Niels Schuurmans, for employment opportunities among that is no longer happening since of the general sessions was entitled EVP of Spike TV, Tracy Barash VP of the 20 exhibitors, including NBC-Uni, cable’s STBs now evolve just as fast as “Creating Original Programming for TBS’s Cartoon Network (CN), Cristina CBS, Discovery, FOX, ESPN, Viacom Multicultural Audiences,” and touched Mancini SVP of Fox TV Distribution, and The Africa Channel. on the subject of bringing foreign programs into the U.S. According to Nicole E. Turner-Lee, NAMIC’s newly appointed president and CEO, channels such as Zee-TV from India and TV Japan were included in the conference program. As Turner- Lee just joined NAMIC last March, she said she’s still studying and familiarizing herself with the role of foreign ethnic media in the U.S. landscape. Prior to joining NAMIC, Turner-Lee was vice president and the first director of the Media and Technology Institute for the Washington, D.C.-based Joint Center for Political and Economic Studies. Most of the ethnic channels that NAMIC’s president and CEO Nicole E. took part in the event were from the Turner-Lee U.S., such as New York-based The Mark Walton (left) and his The Africa Channel team

28 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 TV Trade Shows

Local, Specialized Markets Challenging the World Order

BY BOB JENKINS could be problematic for both the critical- for markets operating by genres [but] Laurine Garaude, director of the TV iven the proliferation of mass generators (the big networks) and the content business today is really about Division for Reed MIDEM the large market organizers. Seemingly, content shown across an ever-increasing content trade shows over countries;” and The RealScreen Summit this splintering of the TV trade business variety of platforms. Even in countries the years, one could be in the U.S. in January, “which is certainly forgiven for thinking that could create a challenge for organizers where for decades there were just one or going to become a regular market for us.” the television business of MIPCOM and NATPE since buyers two state run broadcasters we are now had reached its saturation and sellers alike could save money and be seeing this plethora of new platforms. Taffner is clearly quite taken with The point — that it was all more effective with smaller markets. But, This means that developing windowing RealScreen Summit not only because, “marketed out.” But as the international to Rod Perth, CEO of the Los Angeles- for these multiple new buyers is a very “almost all factual buyers from all channels G complicated business,” Perth said. are there,” but also because “it has a very content executives gather at MIPCOM based NATPE, “Today there are markets relaxed atmosphere, the Ballroom [of in Cannes for its biggest TV event, it everywhere, although the reality is that Similarly, Laurine Garaude, director Washington D.C.’s Renaissance Hotel] seems the reverse is true — that the many of them aren’t really markets at all, of the TV Division for Paris-based Reed industry just can’t get enough of them! they’re gatherings for screenings, panels, MIDEM, said, “There have always been is turned into a large meeting area with sofas where you can meet with buyers.” Complaints of “too many markets” conferences, awards etc., but not real a number of smaller events around the are not something new. In fact, in 1996, markets, like NATPE, NATPE Budapest world which have happily co-existed with Although he’s convinced of the value VideoAge reported that cries of “too many and MIP and MIPCOM, which are our international MIP-TV and MIPCOM of markets, which he describes as, “an markets” had been heard as early as 1984. markets first and everything else second. markets. There are many regional or ideal platform for us to meet our partners national events that serve clients’ goals. on a personal level,” Patrick Elmendorff, By 1996, market organizers were “There is an increasing need for real Our aim with MIP-TV and MIPCOM managing director of Studio 100 Media, introducing new TV markets at the rate markets such as NATPE and NATPE is to provide an entirely international is adamant that the current roster of of two per year. This is in addition to Budapest, but it is also clear that as the market for our clients and with over 100 markets his company attends — MIP, companies’ individual screenings, such organizers of these events we have to be countries represented at both shows.” MIPCOM, NATPE Budapest and as the BBC Showcase and RAI Trade very mindful that everyone is taking a Asia Television Forum — is adequate Screenings, and different countries’ very hard look at expenditure. This is one Considering that NATPE recently for the company’s needs. “We do not, general screenings such as Le Rendez- of the main reasons why there has been an bought DISCOP Budapest, VideoAge currently, attend any other markets on Vous, the German Screenings, and expansion of markets focused by region. asked Garaude if this might be the an occasional basis,” he said. Nordic Screenings. It is why NATPE bought the market in start of a trend which will see larger Budapest from DISCOP, because we operators, such as Reed MIDEM, Saralo MacGregor, EVP of Worldwide Today, there is an increase in specialized wanted to expand our footprint into new buying up smaller, more focused Distribution at Content Television and markets (animation, licensing, digital areas and we chose Budapest, because events. “Reed MIDEM is always open Digital, is convinced of the value of rights, documentaries, scripts, cable, it is at the heart of a very vibrant and to opportunities to develop or acquire content markets both large and small. satellite, IPTV, etc.) and localized growing region, and it is an easy place to businesses, but we do not have any She listed MIP and MIPCOM, NATPE markets (DISCOP Africa, DISCOP get to and move around in, and a pleasant particular announcements to make at Miami and Budapest, the L.A. Screenings, Istanbul, Hispanicize). Plus, there are place to be,” he said. this point in time,” she answered. large hardware trade shows, such as Don Taffner Jr., president of DLT NAB, IBC and recently, Entertainment “I am less convinced of the demand Entertainment, who regularly attends In an increasingly Technology Expo, which are expanding MIP-TV, MIPCOM and NATPE, into the content business and, naturally, said, “Just lately we have been adding diversified the film markets themselves that are a number of smaller, more focused vital components of the TV business. markets. We have been doing this for marketplace we Though years ago most markets were two principal reasons. The first is that concentrated in a few territories, today the you often get more done at these markets, industry is witnessing a proliferation of simply because they are smaller, and so believe there is room event locations as well: Singapore (ATF), people have more time to spend with Malaysia (Asia Animation Summit), you, and secondly they are a lot cheaper for both international Thailand (Media Hub), China (Sichuan to attend.” TV Festival), the U.K. (Brand Licensing Among the new markets for DLT are and regionally focused Europe), Hungary (NATPE Budapest) The Rio Content Market, “which we Ukraine (Kiev Media Week), Brazil (Rio attended for the first time last February, events. Content Market), Colombia (Andina Link) and which we will certainly be attending and Mexico (Canitec) among them. again next February;” The Kiev content – Saralo MacGregor, The rise in the number of TV trade market, which the company attended for shows — and their diversity — seems the first time in September, and which Content Television to mimic the audience fragmentation Patrick Elmendorff, managing director of Taffner anticipated would “provide a TV network executives are facing, which Studio 100 Media good opening into Russia and the CIS (Continued on Page 32)

30 VIDEO • AGE “S EPTEMBER /O CTOBER 2 0 1 2 TV Trade Shows

Local, Specialized Markets Challenging the World Order

30 VIDEO • AGE “S EPTEMBER /O CTOBER 2 0 1 2 TV Trade Shows (Continued)

(Continued from Page 30) RealScreen, Kidscreen, The Rio Content in part, by the existing travel plans of our available, in an increasingly diversified Market, Future Media and Asia Television sales team as well as the requirements marketplace we believe there is room for Forum as her company’s regular events. of that specific territory, and this is both international and regionally focused “Our business is about developing something we regularly evaluate on a events,” MacGregor said. strong relationships with our clients, case-by-case basis.” Barney Shingleton, head of understanding their program needs “Although,” she added, “with the Entertainment at Zodiak Rights, is another and providing well-researched, focused growing number of opportunities within believer in the value of regionally focused opportunities that meet the differing territories beyond the traditional major markets, singling out DISCOP Africa scheduling and channel requirements. regions, it is increasingly important for specifically. “We first attended DISCOP Attending these markets affords us an us to maximize our reach by having a Africa two years ago, and it has produced Saralo MacGregor, EVP of Worldwide excellent opportunity to do this, alongside presence at these markets as well. very satisfactory results for us. We would Distribution at Content Television and Digital our regular territory visits,” she explained. “Obviously, each time we decide to never attend an event like [that] in large However, she added, “our attendance at attend we reassess the expense of attending numbers, but markets [like that] are a very buyers from far-flung markets that they the more regional markets is determined, these events against the opportunities efficient way for our sales people to meet otherwise would, in all probability, never meet face-to-face,” he said. Aside from the differences already highlighted, DLT’s Taffner is clear that “one of the big differences between the major markets like MIPCOM and NATPE and these smaller, more focused markets, is that the smaller ones are less structured. At the big events you have to arrive with all your appointments already made, or Pre- NATPE (December) Issue: you are not going to get anything out of them; whereas, at the smaller events, there • Fighting Piracy in Latin America NATPE (January) Issue: is scope for the chance meeting and seeing • NAB & the Hispanic TV stations where you go from there.” • U.S. Studios do Miami But he cautioned, “you could spend • NATPE Preview your entire life attending markets, and we can’t go to every single one of them, so • Cumbre de la Telenovela • LATAM’s largest TV markets we look at which buyers are attending, of course, but we also look at which sellers • Latin companies at ATF • NATPE’s 50th Anniversary Tribute are attending, as this tells us something about how the industry as a whole regards • Latin companies at NATPE that market. And, of course, we are constantly assessing which market gives NATPE Dailies: us the most bang for our buck.” Zodiak’s Shingleton added that while Sunday - Florida Media Market (“formats are us”), these smaller markets, “are a great place Parties, Honors & Celebrations, Not-to-miss events. for meeting people, these meetings have to be followed up with regular face-to-face meetings on the buyer’s Monday - Hispanic television, Canada Day, home turf, because this business is now U.S. Syndication biz, European buyers looking much more a year-round business and deal making is no longer the focus of a for Latin content. market in the way that it once was.” It is clear that ultimately, much like Tuesday - Latin companies at Discop- the individual sales trips they all regard Istanbul, Majors & Mini-majors at NATPE, as indispensable, markets — whether Buyers’ reactions. large and international like MIPCOM, or smaller and focused either regionally or by genre — offer sellers of content the things they prize above all else — Online Services (providing pre-during and post-market coverage): face time, and a chance to build that e-Beat - Daily newsletter special relationship with the buyer. Water Cooler - Weekly online feature As Content’s MacGregor put it, “It HTML & PDF websites for both Issues and Dailies is so important to maximize our buyer PDF ads linked to advertisers’ websites relationships and gain intelligence on new regional developments, so we have Don’t miss these important editorial vehicles, contact: [email protected] no plans to stop attending any market. For more information link to: www.VideoAgeLatino.com & www.VideoAgeDaily.com Quite the opposite. Our philosophy is — we go where the buyers go!”

32 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 TV Trade Shows (Continued)

(Continued from Page 30) RealScreen, Kidscreen, The Rio Content in part, by the existing travel plans of our available, in an increasingly diversified Market, Future Media and Asia Television sales team as well as the requirements marketplace we believe there is room for Forum as her company’s regular events. of that specific territory, and this is both international and regionally focused “Our business is about developing something we regularly evaluate on a events,” MacGregor said. strong relationships with our clients, case-by-case basis.” Barney Shingleton, head of understanding their program needs “Although,” she added, “with the Entertainment at Zodiak Rights, is another and providing well-researched, focused growing number of opportunities within believer in the value of regionally focused opportunities that meet the differing territories beyond the traditional major markets, singling out DISCOP Africa scheduling and channel requirements. regions, it is increasingly important for specifically. “We first attended DISCOP Attending these markets affords us an us to maximize our reach by having a Africa two years ago, and it has produced Saralo MacGregor, EVP of Worldwide excellent opportunity to do this, alongside presence at these markets as well. very satisfactory results for us. We would Distribution at Content Television and Digital WE BRING THE BEST CONTENT TO THE WORLD AND WE TURN THE GREATEST UNIVERSAL our regular territory visits,” she explained. “Obviously, each time we decide to never attend an event like [that] in large STORIES INTO A LOCAL SUCCESS BY MAKING ALLIANCES AND TAILOR MADE PRODUCTIONS. However, she added, “our attendance at attend we reassess the expense of attending numbers, but markets [like that] are a very buyers from far-flung markets that they WE ARE A GLOBAL ENTERTAINMENT COMPANY. the more regional markets is determined, these events against the opportunities efficient way for our sales people to meet otherwise would, in all probability, never meet face-to-face,” he said. Aside from the differences already highlighted, DLT’s Taffner is clear that “one of the big differences between the major markets like MIPCOM and NATPE and these smaller, more focused markets, is that the smaller ones are less structured. At the big events you have to arrive with all your appointments already made, or you are not going to get anything out of them; whereas, at the smaller events, there is scope for the chance meeting and seeing where you go from there.” But he cautioned, “you could spend your entire life attending markets, and we can’t go to every single one of them, so we look at which buyers are attending, of course, but we also look at which sellers are attending, as this tells us something about how the industry as a whole regards that market. And, of course, we are constantly assessing which market gives us the most bang for our buck.” Zodiak’s Shingleton added that while these smaller markets, “are a great place for meeting people, these meetings have to be followed up with regular face-to-face meetings on the buyer’s home turf, because this business is now much more a year-round business and deal making is no longer the focus of a market in the way that it once was.” It is clear that ultimately, much like the individual sales trips they all regard as indispensable, markets — whether large and international like MIPCOM, or smaller and focused either regionally or by genre — offer sellers of content the things they prize above all else — face time, and a chance to build that special relationship with the buyer. As Content’s MacGregor put it, “It is so important to maximize our buyer relationships and gain intelligence on new regional developments, so we have no plans to stop attending any market. Quite the opposite. Our philosophy is — we go where the buyers go!”

32 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 NATPE Preview

Market Gaining Strength on Eve of Its “Big Five-O” Bash

or sure, NATPE is not napping. 3 at the Shelborne Hotel, 26 blocks Distributors docking at the docks in 2012 The January 2013 TV market will south of the Fontainebleau. The FMM, be hitting the Miami Beach coast organized by Miami-based Maritza NAB also lost out to the Washington, like a storm, gaining strength in Guimet, teamed with U.S. consultant D.C.-based Association of Independent its path. firm LGMA (which created “Format Television Stations (INTV), which F Days” in China, held in Beijing in 2010 began in 1972 but has been disbanded. A headline in the January 2012 Issue of VideoAge stated that “U.S. Studios and Sichuan in 2011), to offer a Format Five years after it was established, with See NATPE As a ‘Definite Maybe.’” Day, in addition to the regular FMM a strong base of TV member stations Well, in 2013, the U.S. studios will features like the “Ready for Distribution” (which by 1988 reached 321), INTV reportedly see NATPE as a “definite competition. This time its Gala, featuring started its own TV program trade show. yes,” with all of them participating with top Latin American Hosts and Presenters, But with the changes in the syndication will bestow a Lifetime Achievement increased vigor, along with all mini- eOne’s stars on their boat business, the INTV convention folded Award upon retired TV distribution majors such as Starz, FremantleMedia, terms of its warm temperatures and into NATPE in 1990. executive Armando Nuñez Sr. Entertainment One, Lionsgate and new content availability. Naturally, the big hoopla at this year’s Similarly, NATPE’s rapid downfall A+E Networks. Another change is the addition NATPE will be the organization’s came about because of two concurrent The Latins, who will control the of NATPE Budapest-style “Market anniversary celebration: the so-called factors, and like its success, one was lion’s share of the market, will not be Tables,” to the four types of exhibition “Big Five-O.” However, even though government-spurred, the other man- conceding their supremacy to anyone, space: Market Floor (booths), Suites, the National Association of Television made. First was the removal of most U.S. and are planning big things. Meeting Spaces and the poolside Program Executives (NATPE) was broadcasting ownership regulations in This time, NATPE — which will Cabanas. The scaled down “Tables” formed in May 1963, its first conference the Telecommunications Act of 1996, run from January 28-30 — will share are priced at $2,700 each and will be has held in 1964 in New York and its when group owners bought up more and the spotlight with the annual Miami located in the Shimmer and Flash TV market began in March 1979 in Las more local TV stations, consolidating International Boat Show, beginning on rooms on the fourth floor of the North Vegas with a suite-based model. program buying into a single corporate February 14, exactly 15 days after the Tower past the market floor. It has been reported that the rapid office. This made NATPE trade shows closing of the TV trade show. In comparison, a booth package will success of the NATPE market was for a U.S. market-by-market program However, given the size of the boat go for $6,000, the cabanas from $3,100 to due to a combination of three factors: clearance (both first-run and off- event (over 100,000 participants), its $5,000, the meeting spaces from $13,000 The Prime-Time Access Rule and the network) unnecessary. Second was a preparations will impact the availability to $35,000 and a one-bedroom suite from Financial Interest and Syndication poorly run NATPE organization with of some hotel rooms near the canals $13,000 to $15,000 (junior suites and rules, both imposed in 1970 by the U.S. a management that wasted a lot of its and definitely the docks across the street three-bedroom suites are also available). communications authority the FCC, financial resources and was unprepared from the Fontainebleau Resort, NATPE’s The past success of NATPE in which spurred the creation of popular, to face a difficult future, which peaked market site and conference venue. Miami can also be measured through first-run syndicated series. in 2002, when the NATPE board For these reasons, boats anchored numerous recreational events, with Plus, a few years later, the Washington, appointed Rick Feldman as CEO. some even starting the Saturday before at the docks of the Marina facing the D.C.-based National Association of After 18 years of growth, followed opening day on Monday, and ending on Resort will not house TV exhibitors. Broadcasters (NAB) convention in Las by six years of difficulties and a seven- Thursday, the day after closing time. But the verdict doesn’t seem to be Vegas — which had served as the main year crisis, NATPE is now entering definitive yet, with one studio declaring This year, NATPE celebrations will venue for the syndication trade — moved its fourth year of renewed vigor, that a final decision has not been made, continue past the event for four more content suppliers far from the main and for that reason it has much to and another confirming that the docks days, with another Latin-based TV event, convention floor, prompting many of celebrate. Whether celebrating the 50th will be out of the picture since the boat the fourth annual Florida Media Market them to abandon NAB for the more anniversary of its association or the show needs extensive time to prepare. (FMM) taking place January 30-February syndicator-friendly NATPE convention. 35th annual edition of its TV trade This past January, Sony Pictures and show, Rod Perth, the newly appointed eOne were among those companies CEO who replaced Feldman, will exhibiting in yachts at the docks. In certainly be counting his blessings. addition to the traditional Fontainebleau and the adjacent Eden Roc, NATPE Yet, in terms of historical recollections, organizers have secured extra rooms 1963 wasn’t a particularly good year. It in two more hotels: The Palms, 12 was when President John F. Kennedy blocks south of the exhibition halls, was assassinated in Dallas, Texas, French and Grand Beach, a bit north. President Charles de Gaulle vetoed the U.K.’s entry into the EEC (now the For the ’13 event, NATPE was pushed E.U.) and marked the longest newspaper back one week, which doesn’t help the strike in New York City (114 days). domestic (U.S.) syndication business, but is a godsend for international The start of the market fared a bit distributors who have midseason better, at least for the TV business, since shows. In effect, the closer the market 1979 was when Philips demonstrated is to the month of February, the more the CD, Sony introduced its Walkman NATPE Miami could resemble the (precursor to the iPod), ESPN was born now-discontinued, but once highly and the Pinwheel Network changed its successful Monte Carlo TV Market in One of NATPE’s most successful conferences name to Nickelodeon.

34 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 NATPE Preview

Market Gaining Strength on Eve of Its “Big Five-O” Bash or sure, NATPE is not napping. 3 at the Shelborne Hotel, 26 blocks Distributors docking at the docks in 2012 The January 2013 TV market will south of the Fontainebleau. The FMM, be hitting the Miami Beach coast organized by Miami-based Maritza NAB also lost out to the Washington, like a storm, gaining strength in Guimet, teamed with U.S. consultant D.C.-based Association of Independent its path. firm LGMA (which created “Format Television Stations (INTV), which F Days” in China, held in Beijing in 2010 began in 1972 but has been disbanded. A headline in the January 2012 Issue of VideoAge stated that “U.S. Studios and Sichuan in 2011), to offer a Format Five years after it was established, with See NATPE As a ‘Definite Maybe.’” Day, in addition to the regular FMM a strong base of TV member stations Well, in 2013, the U.S. studios will features like the “Ready for Distribution” (which by 1988 reached 321), INTV reportedly see NATPE as a “definite competition. This time its Gala, featuring started its own TV program trade show. yes,” with all of them participating with top Latin American Hosts and Presenters, But with the changes in the syndication will bestow a Lifetime Achievement increased vigor, along with all mini- eOne’s stars on their boat business, the INTV convention folded Award upon retired TV distribution majors such as Starz, FremantleMedia, terms of its warm temperatures and into NATPE in 1990. executive Armando Nuñez Sr. Entertainment One, Lionsgate and new content availability. Naturally, the big hoopla at this year’s Similarly, NATPE’s rapid downfall A+E Networks. Another change is the addition NATPE will be the organization’s came about because of two concurrent The Latins, who will control the of NATPE Budapest-style “Market anniversary celebration: the so-called factors, and like its success, one was lion’s share of the market, will not be Tables,” to the four types of exhibition “Big Five-O.” However, even though government-spurred, the other man- conceding their supremacy to anyone, space: Market Floor (booths), Suites, the National Association of Television made. First was the removal of most U.S. and are planning big things. Meeting Spaces and the poolside Program Executives (NATPE) was broadcasting ownership regulations in This time, NATPE — which will Cabanas. The scaled down “Tables” formed in May 1963, its first conference the Telecommunications Act of 1996, run from January 28-30 — will share are priced at $2,700 each and will be has held in 1964 in New York and its when group owners bought up more and the spotlight with the annual Miami located in the Shimmer and Flash TV market began in March 1979 in Las more local TV stations, consolidating International Boat Show, beginning on rooms on the fourth floor of the North Vegas with a suite-based model. program buying into a single corporate February 14, exactly 15 days after the Tower past the market floor. It has been reported that the rapid office. This made NATPE trade shows closing of the TV trade show. In comparison, a booth package will success of the NATPE market was for a U.S. market-by-market program However, given the size of the boat go for $6,000, the cabanas from $3,100 to due to a combination of three factors: clearance (both first-run and off- event (over 100,000 participants), its $5,000, the meeting spaces from $13,000 The Prime-Time Access Rule and the network) unnecessary. Second was a preparations will impact the availability to $35,000 and a one-bedroom suite from Financial Interest and Syndication poorly run NATPE organization with of some hotel rooms near the canals $13,000 to $15,000 (junior suites and rules, both imposed in 1970 by the U.S. a management that wasted a lot of its and definitely the docks across the street three-bedroom suites are also available). communications authority the FCC, financial resources and was unprepared from the Fontainebleau Resort, NATPE’s The past success of NATPE in which spurred the creation of popular, to face a difficult future, which peaked market site and conference venue. Miami can also be measured through first-run syndicated series. in 2002, when the NATPE board For these reasons, boats anchored numerous recreational events, with Plus, a few years later, the Washington, appointed Rick Feldman as CEO. some even starting the Saturday before at the docks of the Marina facing the D.C.-based National Association of After 18 years of growth, followed opening day on Monday, and ending on Resort will not house TV exhibitors. Broadcasters (NAB) convention in Las by six years of difficulties and a seven- Thursday, the day after closing time. But the verdict doesn’t seem to be Vegas — which had served as the main year crisis, NATPE is now entering definitive yet, with one studio declaring This year, NATPE celebrations will venue for the syndication trade — moved its fourth year of renewed vigor, that a final decision has not been made, continue past the event for four more content suppliers far from the main and for that reason it has much to and another confirming that the docks days, with another Latin-based TV event, convention floor, prompting many of celebrate. Whether celebrating the 50th will be out of the picture since the boat the fourth annual Florida Media Market them to abandon NAB for the more anniversary of its association or the show needs extensive time to prepare. (FMM) taking place January 30-February syndicator-friendly NATPE convention. 35th annual edition of its TV trade This past January, Sony Pictures and show, Rod Perth, the newly appointed eOne were among those companies CEO who replaced Feldman, will exhibiting in yachts at the docks. In certainly be counting his blessings. addition to the traditional Fontainebleau and the adjacent Eden Roc, NATPE Yet, in terms of historical recollections, organizers have secured extra rooms 1963 wasn’t a particularly good year. It in two more hotels: The Palms, 12 was when President John F. Kennedy blocks south of the exhibition halls, was assassinated in Dallas, Texas, French and Grand Beach, a bit north. President Charles de Gaulle vetoed the U.K.’s entry into the EEC (now the For the ’13 event, NATPE was pushed E.U.) and marked the longest newspaper back one week, which doesn’t help the strike in New York City (114 days). domestic (U.S.) syndication business, but is a godsend for international The start of the market fared a bit distributors who have midseason better, at least for the TV business, since shows. In effect, the closer the market 1979 was when Philips demonstrated is to the month of February, the more the CD, Sony introduced its Walkman NATPE Miami could resemble the (precursor to the iPod), ESPN was born now-discontinued, but once highly and the Pinwheel Network changed its successful Monte Carlo TV Market in One of NATPE’s most successful conferences name to Nickelodeon.

34 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 Buyers are also attuned to ways to better exploit content. For example, Guido Pugnetti, a buyer for Italy’s RAI, Life As a advocates a longer gap between pay and FTA windows, especially for movies. Program Buyer This, in his view, would increase the value of movies to broadcasters who would count on higher ratings. Standing out from the (ever more (Continued from Cover) crowded) crowd has become more of a challenge for almost every network — the challenges are equally daunting, but whether it’s free-to-air, PPV, cable, or the pay might be better. Yet for some, anything else. “We operate in probably the attention one gets as a buyer is still the most competitive single language a big plus and an incentive not to jump territory in Europe, with not only ship. domestic Irish competitors, but also over Perhaps unsurprisingly, buyers 75 percent of homes receiving hundreds interviewed for this article indicated of U.K. channels, all in the same language. that ever-advancing technology has Thus, acquiring shows and making them been a major game-changer for their stand out in this cluttered world is a real business. Several buyers mentioned Ana Maria Nuñez Toledo of Chile’s VTR challenge,” said RTE’s Horan. Dermot Horan of Ireland’s RTE pay-TV channels the prevalence of DVRs, a potential Emiliano Saccone, of the just- territories such as Germany and Italy, challenge for securing advertising relating to the German speaking launched MundoFox Spanish-language though arguably less often than once was money. At the very least, DVRs are countries,” he said), he admitted that American broadcast TV channel, came the case. (On the distribution side, many forcing buyers to be more creative about expenses are high: “Costs are certainly from the pay-TV world, and is finding sellers are themselves buyers of programs getting those advertisers’ product seen not decreasing — particularly U.S. new challenges in broadcast TV. in more places. “There is a lot of time- needed to replenish their catalog, so the programs are of great significance in the “Relative to my pay-TV experience, the jump is not too difficult). shifted viewing occurring with our German area accompanied by strong broadcast business is highly sensitive to programming (particularly U.S. dramas) competition for these formats,” he said. the economic environment, which I bet Plus, opportunities for buyers whether it is using a PVR or through our could turn into something extremely to mingle are everywhere, through catch-up service through Yahoo7,” said Aside from the high cost of difficult if the macroeconomic programming, the Internet has also professional associations, such as EBU Angus Ross, director of Programming conditions were not the right ones. in Europe or NAB in the U.S., or during at Seven Network in Australia. created more challenges for buyers. “MundoFox is a nascent business markets such as the so-called “Sauna Ross added that the biggest challenge Aldo Di Felice, president of Canada’s TLN, a TV network that transmits amongst very dominating players in a Meetings” during MIP and MIPCOM. his company faces is the tough world that has increasingly more media advertising market in Australia at the programs in Italian, Spanish and To truly get inside the minds of our English, said: “We are now almost choices and screams fragmentation moment (which can be credited in large while our intrinsic objective is to reach buyers (and find out information the part to fragmentation of audiences). always buying program rights on a sellers want to know), we asked them what platform-neutral basis. This allows our critical mass like any broadcast network. “Cost control is key,” he stressed. time of year they tend to be most flush channel to simultaneously be offered Anyone could argue they are opposing Due to some tight budget constraints, on mobile devices and online. We also forces,” he said. with cash. It seems that answer varies buyers around the world must find have a library of programs that are Since many buyers are facing the same greatly depending on the company. ways to better invest their budgets and offered non-linearly, a la carte.” challenges, it’s no surprise they often “It depends on many variables,” said decide whether to seek output or volume seek one another’s advice. (Most often, MundoFox’s Saccone. “Your company deals with U.S. studios or simply deal Technology can, nevertheless, be a good thing. There are certainly upsides, like buyers know all other major buyers in may have a long term output deal and with new series on a case-by-case basis. their region as well as those looking for Formulas for the former could be very being able to attract more viewers across in turn rely solely on that. Some other more mediums. “Our social media app the same niche programming.) “There complicated, contrary to movies that are always a lot of familiar faces at companies may not have enough scale now are pegged to local box offices FANGO is playing a key role in driving to sustain big volume deals and in turn viewer engagement with our Australian the TV markets,” commented Seven (used to be the U.S. box office). Network’s Ross. are forced to be opportunistic so they programming and helps drive viewers to are in the market all year round. According to Ruediger Boess of view the program live,” said Ross. “Keeping in touch with other buyers ProsiebenSat1, his company prefers to is a really good idea. You find out “Some other companies are increasingly Indeed, their online services have “buy exclusive rights over non-exclusive how shows you may have bought have helped TV networks recapture some trying to crack the original content rights so that we can use the program performed in their territories, how they formula while decreasing their acquisition effectively on all our stations and of the audiences and most of the ad have scheduled them, how they have budgets…Some companies go by calendar platforms,” he said. About 50 percent money originally lost to the Internet. promoted and publicized them,” he said. of their programming is imported. As New York’s media economist Jack year, others by broadcast and others by VideoAge But, there is more than one reason fiscal year. So, it depends, really,” he said. Though Boess denied that his budget Myers told last May right before the Upfronts, “A lot of the for buyers to keep in touch. Indeed, is smaller these days (“In recent years, one never knows when those contacts “The first six months of any given programming investments were at money that’s shifting to the online year are less about buying and more marketplace is shifting to the networks’ will become useful; after all, for buyers, about 900 million euro with most of making the jump to selling can be an about intelligence gathering,” said the programming investments usually own video assets — like ABC.com, CBS’s TV.com and Hulu. About 50 easy task, as recently demonstrated in RTE’s Horan. percent of the money spent on online On the other hand, Ross of Seven said video will go to the broadcast and cable funds tend to run dry in June, “as we networks, and the lion’s share of that approach the end of our financial year.” goes to broadcast,” he said. Finally, we at VideoAge wondered Another upside to new technologies: whether advertising budgets and the They’ve made market meetings more tough economic climates of the past efficient. “You used to come back from a TV trade show with mountains of few years mean all work and less play, DVDs and catalogs to review… Now and whether sellers have ceased trying distributors use hard drives and tablets to woo their buyers. so you can have a complete view of the “There are probably fewer parties content they are offering during the than there used to be in the past. Buyers meetings,” said Ana Maria Nuñez Toledo and sellers are busier than ever with of Chile’s VTR pay-TV channels. more linear and digital competition in Additionally, “We can now show every market,” said RTE’s Horan. international series almost immediately after their domestic transmission using file “I don’t need to be wooed,” said server technology. However, technology Seven’s Ross simply. “I’m just looking also means these shows can be pirated,” for great programming ideas at the Angus Ross of Seven Network said Dermot Horan of Ireland’s RTE. MundoFox’s Emiliano Saccone right price.”

36 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 Buyers are also attuned to ways to better exploit content. For example, Guido Pugnetti, a buyer for Italy’s RAI, Life As a advocates a longer gap between pay and FTA windows, especially for movies. Program Buyer This, in his view, would increase the value of movies to broadcasters who would count on higher ratings. Standing out from the (ever more (Continued from Cover) crowded) crowd has become more of a challenge for almost every network — the challenges are equally daunting, but whether it’s free-to-air, PPV, cable, or the pay might be better. Yet for some, anything else. “We operate in probably the attention one gets as a buyer is still the most competitive single language a big plus and an incentive not to jump territory in Europe, with not only ship. domestic Irish competitors, but also over Perhaps unsurprisingly, buyers 75 percent of homes receiving hundreds interviewed for this article indicated of U.K. channels, all in the same language. that ever-advancing technology has Thus, acquiring shows and making them been a major game-changer for their stand out in this cluttered world is a real business. Several buyers mentioned Ana Maria Nuñez Toledo of Chile’s VTR challenge,” said RTE’s Horan. Dermot Horan of Ireland’s RTE pay-TV channels the prevalence of DVRs, a potential Emiliano Saccone, of the just- territories such as Germany and Italy, challenge for securing advertising relating to the German speaking launched MundoFox Spanish-language though arguably less often than once was money. At the very least, DVRs are countries,” he said), he admitted that American broadcast TV channel, came the case. (On the distribution side, many forcing buyers to be more creative about expenses are high: “Costs are certainly from the pay-TV world, and is finding sellers are themselves buyers of programs getting those advertisers’ product seen not decreasing — particularly U.S. new challenges in broadcast TV. in more places. “There is a lot of time- needed to replenish their catalog, so the programs are of great significance in the “Relative to my pay-TV experience, the jump is not too difficult). shifted viewing occurring with our German area accompanied by strong broadcast business is highly sensitive to programming (particularly U.S. dramas) competition for these formats,” he said. the economic environment, which I bet Plus, opportunities for buyers whether it is using a PVR or through our could turn into something extremely to mingle are everywhere, through catch-up service through Yahoo7,” said Aside from the high cost of difficult if the macroeconomic programming, the Internet has also professional associations, such as EBU Angus Ross, director of Programming conditions were not the right ones. in Europe or NAB in the U.S., or during at Seven Network in Australia. created more challenges for buyers. “MundoFox is a nascent business markets such as the so-called “Sauna Ross added that the biggest challenge Aldo Di Felice, president of Canada’s TLN, a TV network that transmits amongst very dominating players in a Meetings” during MIP and MIPCOM. his company faces is the tough world that has increasingly more media advertising market in Australia at the programs in Italian, Spanish and To truly get inside the minds of our English, said: “We are now almost choices and screams fragmentation moment (which can be credited in large while our intrinsic objective is to reach buyers (and find out information the part to fragmentation of audiences). always buying program rights on a sellers want to know), we asked them what platform-neutral basis. This allows our critical mass like any broadcast network. “Cost control is key,” he stressed. time of year they tend to be most flush channel to simultaneously be offered Anyone could argue they are opposing Due to some tight budget constraints, on mobile devices and online. We also forces,” he said. with cash. It seems that answer varies buyers around the world must find have a library of programs that are Since many buyers are facing the same greatly depending on the company. ways to better invest their budgets and offered non-linearly, a la carte.” challenges, it’s no surprise they often “It depends on many variables,” said decide whether to seek output or volume seek one another’s advice. (Most often, MundoFox’s Saccone. “Your company deals with U.S. studios or simply deal Technology can, nevertheless, be a good thing. There are certainly upsides, like buyers know all other major buyers in may have a long term output deal and with new series on a case-by-case basis. their region as well as those looking for Formulas for the former could be very being able to attract more viewers across in turn rely solely on that. Some other more mediums. “Our social media app the same niche programming.) “There complicated, contrary to movies that are always a lot of familiar faces at companies may not have enough scale now are pegged to local box offices FANGO is playing a key role in driving to sustain big volume deals and in turn viewer engagement with our Australian the TV markets,” commented Seven (used to be the U.S. box office). Network’s Ross. are forced to be opportunistic so they programming and helps drive viewers to are in the market all year round. According to Ruediger Boess of view the program live,” said Ross. “Keeping in touch with other buyers ProsiebenSat1, his company prefers to is a really good idea. You find out “Some other companies are increasingly Indeed, their online services have “buy exclusive rights over non-exclusive how shows you may have bought have helped TV networks recapture some trying to crack the original content rights so that we can use the program performed in their territories, how they formula while decreasing their acquisition effectively on all our stations and of the audiences and most of the ad have scheduled them, how they have budgets…Some companies go by calendar platforms,” he said. About 50 percent money originally lost to the Internet. promoted and publicized them,” he said. of their programming is imported. As New York’s media economist Jack year, others by broadcast and others by VideoAge But, there is more than one reason fiscal year. So, it depends, really,” he said. Though Boess denied that his budget Myers told last May right before the Upfronts, “A lot of the for buyers to keep in touch. Indeed, is smaller these days (“In recent years, one never knows when those contacts “The first six months of any given programming investments were at money that’s shifting to the online year are less about buying and more marketplace is shifting to the networks’ will become useful; after all, for buyers, about 900 million euro with most of making the jump to selling can be an about intelligence gathering,” said the programming investments usually own video assets — like ABC.com, CBS’s TV.com and Hulu. About 50 easy task, as recently demonstrated in RTE’s Horan. percent of the money spent on online On the other hand, Ross of Seven said video will go to the broadcast and cable funds tend to run dry in June, “as we networks, and the lion’s share of that approach the end of our financial year.” goes to broadcast,” he said. Finally, we at VideoAge wondered Another upside to new technologies: whether advertising budgets and the They’ve made market meetings more tough economic climates of the past efficient. “You used to come back from a TV trade show with mountains of few years mean all work and less play, DVDs and catalogs to review… Now and whether sellers have ceased trying distributors use hard drives and tablets to woo their buyers. so you can have a complete view of the “There are probably fewer parties content they are offering during the than there used to be in the past. Buyers meetings,” said Ana Maria Nuñez Toledo and sellers are busier than ever with of Chile’s VTR pay-TV channels. more linear and digital competition in Additionally, “We can now show every market,” said RTE’s Horan. international series almost immediately after their domestic transmission using file “I don’t need to be wooed,” said server technology. However, technology Seven’s Ross simply. “I’m just looking also means these shows can be pirated,” for great programming ideas at the Angus Ross of Seven Network said Dermot Horan of Ireland’s RTE. MundoFox’s Emiliano Saccone right price.”

36 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 MIPCOM Preview

A Bazaar That Closes The TV Buying Season With a Bang

his is set to be a MIPCOM of the TV Division for market organizer can’t possibly travel to every territory. Vince Commisso, president and CEO of full of firsts, with first-time Reem MIDEM responded. “The Internet You can also meet new companies from 9 Story Entertainment attendees, premieres and is changing the business all the time, but countries you may not visit.” conference topics. actually we’re finding that it makes it Lisette Osorio, senior director Though he noted that worldwide sales But even with all those even more necessary and meaningful to International for Colombia’s Caracol are important, 9 Story Entertainment’s firsts on tap, some things have face-to-face meetings. Television, concurred, “MIPCOM allows president and CEO Vince Commisso — like positive expectations “One doesn’t substitute the other, but [companies] to reach different buyers.” commented from Toronto, “Along for the market — remain the same. the Internet might change the things with our continued focus on Western T “We will not limit ourselves by focusing Europe, we’d like to do more in Central According to Cesar Diaz, VP of Sales people do at meetings. Because of the on a particular territory,” said Venevision’s Europe and Asia.” at Miami, Florida-based Venevision quantity that you can access online, it Diaz. However, we do expect a good International, “We always approach makes it more important to cultivate amount of interest from Asia, a region Breakthrough’s Abraham also noted MIPCOM with a positive outlook, and personal relationships, and personal [where] we have had recent success by that “Turkey is red hot right now we project this year’s edition to be a relationships are so important in building offering special editions of some of our economically and culturally and has one total success. We truly believe this year trust and doing good business.” most notable telenovelas.” of the largest TV markets in Europe… will surpass MIPCOM 2011.” Even during these times of economic MIPCOM will offer a particularly From Canada, Entertainment One From Toronto, Canada, Charles Falzon, good opportunity for face-to-face downturn in the European market, Television International’s (eOne) SVP Turkey is showing impressive growth,” co-chairman of CCI Entertainment, was meetings. As of press time, organizers of Worldwide Sales and Acquisitions, also enthusiastic. “We’re pretty positive saw an increase in attendance from he said. However, he stressed, “We meet Prentiss Fraser said, “We truly do with buyers of all program types.” about MIPCOM because things have countries such as the U.S., the U.K., have a global focus when it comes been on an upswing over the last couple China, Turkey and the Ukraine, as well to sales meetings,” adding, “From an “We focus on the mid-size and of years. Last year was great, but we’re as the Latin American region. acquisitions perspective we’re definitely smaller territories because we tend to quite positive this year will be better.” Garaude noted that Reed MIDEM is interested in a number of territories: not have as many in-person trips there. Jon Rutherford, VP of International expecting more than 4,400 buyers, an the U.S., Canada, the U.K., Australia, I suppose we tend to focus less on Sales and Acquisitions for Canada’s increase from last year. “This is looking to Turkey, Israel, Scandinavia, [and] North America because it’s so close,” said Falzon of CCI. Tricon Films and Television, predicted be a real blockbuster MIPCOM because Benelux to name a few.” that attendance would be higher, Abraham of Breakthrough said the exhibition is almost all sold out From Germany, Patrick Elmendorff, adding that he’s “noticed MIPCOM [is] that MIPCOM has “always been our already. We’re expecting over 500 buyers managing director of Studio 100 Media, a productive market with more people most productive market and with the specifically from VoD and new platforms. added that “The market itself enables than MIP-T V.” attendance numbers recently dropping We have lots of new companies, too.” us to contact potential new and existing at MIP-TV, perhaps due to it being so Also from Canada, Breakthrough is For Andy Weir of New York City- partners for future co-productions. close to the [L.A.] Screenings, MIPCOM particularly excited about the market this based Estrella TV, which is attending MIPCOM is definitively one of the is now more important than ever.” year because the company has “expanded MIPCOM for the very first time, “It most important markets for us.” on both [their] factual and lifestyle genres eOne’s Fraser was short and sweet, is critically important for us to have a “MIPCOM is the last major market of with some distinctive new travel and saying the October market is “Number presence at this market.” the year, and the time when broadcasters culinary programming,” according to one!” According to Garaude, Weir’s faith is are motivated to allocate the remainder of president of Distribution, Nat Abraham. not amiss, as “MIPCOM’s strength is their acquisitions budget. At MIPCOM, From London, Power’s CEO, For its part, A+E is “launching that the world is together in one place we’ll primarily be targeting Europe, the Susan Waddell, agreed, underscoring approximately 500 new hours of with all the buyers and sellers, and there’s Middle East, Asia, Pac Rim and Canada,” MIPCOM’s importance as the company’s content across all [its] channels,” and the cost saving aspect — because you said A+E Networks’ Zuccarelli. “biggest market where [Power] aim[s] from New York, Marielle Zuccarelli, for maximum international impact.” managing director of International Additionally, Venevision’s Diaz noted Content Distribution, said she hopes to he could “safely state that MIPCOM “raise awareness for [A+E Networks’] has definitely earned the No. 1 ranking format catalog…We want broadcasters among international markets. Its sister to look at us as a one-stop shop for all market, MIP-TV, has been suffering genres of programming,” she said. the consequences of buyers and “We believe MIPCOM 2012 will be programmers, faced with economic excellent,” said Tomas Darcyl, president setbacks, having to choose between the of Argentina’s Telefilms. He predicted that two. And MIPCOM has the advantage this year “attendance of buyers and sellers and added benefits of taking place [would] be very high, and that makes the during the second semester of the year market very productive for all.” when fewer markets take place.” Although MIPCOM is a top For Los Angeles-based Gene George, international market that draws attendees EVP of Worldwide Distribution for from all over the world, the ease of Starz Media, “Strictly based on the communicating over the Internet could timing of our content, MIPCOM has pose a challenge to the value and necessity tended to be a bit more relevant [than of trekking to Cannes each October. MIP-TV],” but he cautioned that such When asked about this potential hurdle determinations always come down to for MIPCOM, Laurine Garaude, director Tomas Darcyl, president of Argentina’s Telefilms the timing of new program releases.

(Continued on Page 40) 38 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 MIPCOM Preview

A Bazaar That Closes The TV Buying Season With a Bang his is set to be a MIPCOM of the TV Division for market organizer can’t possibly travel to every territory. Vince Commisso, president and CEO of full of firsts, with first-time Reem MIDEM responded. “The Internet You can also meet new companies from 9 Story Entertainment attendees, premieres and is changing the business all the time, but countries you may not visit.” conference topics. actually we’re finding that it makes it Lisette Osorio, senior director Though he noted that worldwide sales But even with all those even more necessary and meaningful to International for Colombia’s Caracol are important, 9 Story Entertainment’s firsts on tap, some things have face-to-face meetings. Television, concurred, “MIPCOM allows president and CEO Vince Commisso — like positive expectations “One doesn’t substitute the other, but [companies] to reach different buyers.” commented from Toronto, “Along for the market — remain the same. the Internet might change the things with our continued focus on Western T “We will not limit ourselves by focusing Europe, we’d like to do more in Central According to Cesar Diaz, VP of Sales people do at meetings. Because of the on a particular territory,” said Venevision’s Europe and Asia.” at Miami, Florida-based Venevision quantity that you can access online, it Diaz. However, we do expect a good International, “We always approach makes it more important to cultivate amount of interest from Asia, a region Breakthrough’s Abraham also noted MIPCOM with a positive outlook, and personal relationships, and personal [where] we have had recent success by that “Turkey is red hot right now we project this year’s edition to be a relationships are so important in building offering special editions of some of our economically and culturally and has one total success. We truly believe this year trust and doing good business.” most notable telenovelas.” of the largest TV markets in Europe… will surpass MIPCOM 2011.” Even during these times of economic MIPCOM will offer a particularly From Canada, Entertainment One From Toronto, Canada, Charles Falzon, good opportunity for face-to-face downturn in the European market, Television International’s (eOne) SVP Turkey is showing impressive growth,” co-chairman of CCI Entertainment, was meetings. As of press time, organizers of Worldwide Sales and Acquisitions, also enthusiastic. “We’re pretty positive saw an increase in attendance from he said. However, he stressed, “We meet Prentiss Fraser said, “We truly do with buyers of all program types.” about MIPCOM because things have countries such as the U.S., the U.K., have a global focus when it comes been on an upswing over the last couple China, Turkey and the Ukraine, as well to sales meetings,” adding, “From an “We focus on the mid-size and of years. Last year was great, but we’re as the Latin American region. acquisitions perspective we’re definitely smaller territories because we tend to quite positive this year will be better.” Garaude noted that Reed MIDEM is interested in a number of territories: not have as many in-person trips there. Jon Rutherford, VP of International expecting more than 4,400 buyers, an the U.S., Canada, the U.K., Australia, I suppose we tend to focus less on Sales and Acquisitions for Canada’s increase from last year. “This is looking to Turkey, Israel, Scandinavia, [and] North America because it’s so close,” said Falzon of CCI. Tricon Films and Television, predicted be a real blockbuster MIPCOM because Benelux to name a few.” that attendance would be higher, Abraham of Breakthrough said the exhibition is almost all sold out From Germany, Patrick Elmendorff, adding that he’s “noticed MIPCOM [is] that MIPCOM has “always been our already. We’re expecting over 500 buyers managing director of Studio 100 Media, a productive market with more people most productive market and with the specifically from VoD and new platforms. added that “The market itself enables than MIP-T V.” attendance numbers recently dropping We have lots of new companies, too.” us to contact potential new and existing at MIP-TV, perhaps due to it being so Also from Canada, Breakthrough is For Andy Weir of New York City- partners for future co-productions. close to the [L.A.] Screenings, MIPCOM particularly excited about the market this based Estrella TV, which is attending MIPCOM is definitively one of the is now more important than ever.” year because the company has “expanded MIPCOM for the very first time, “It most important markets for us.” on both [their] factual and lifestyle genres eOne’s Fraser was short and sweet, is critically important for us to have a “MIPCOM is the last major market of with some distinctive new travel and saying the October market is “Number presence at this market.” the year, and the time when broadcasters culinary programming,” according to one!” According to Garaude, Weir’s faith is are motivated to allocate the remainder of president of Distribution, Nat Abraham. not amiss, as “MIPCOM’s strength is their acquisitions budget. At MIPCOM, From London, Power’s CEO, For its part, A+E is “launching that the world is together in one place we’ll primarily be targeting Europe, the Susan Waddell, agreed, underscoring approximately 500 new hours of with all the buyers and sellers, and there’s Middle East, Asia, Pac Rim and Canada,” MIPCOM’s importance as the company’s content across all [its] channels,” and “biggest market where [Power] aim[s] the cost saving aspect — because you said A+E Networks’ Zuccarelli. The mobile experience is energizing the transformation of television content, putting ‘when/where/how’ into the from New York, Marielle Zuccarelli, for maximum international impact.” The mobile experience is energizing the transformation of television content, putting ‘when/where/how’ into the managing director of International Additionally, Venevision’s Diaz noted hands of viewers. Networks, studios and digital media players are embracing new strategies for development and Content Distribution, said she hopes to he could “safely state that MIPCOM hands of viewers. Networks, studios and digital media players are embracing new strategies for development and “raise awareness for [A+E Networks’] production deals, seeking dynamic content that can thrive in multiple environments. has definitely earned the No. 1 ranking production deals, seeking dynamic content that can thrive in multiple environments. format catalog…We want broadcasters among international markets. Its sister to look at us as a one-stop shop for all market, MIP-TV, has been suffering Join us at Content Market, a boutique event at the Wynn designed to cultivate connections and ﬁ nd innovative genres of programming,” she said. the consequences of buyers and Join us at Content Market, a boutique event at the Wynn designed to cultivate connections and ﬁ nd innovative “We believe MIPCOM 2012 will be programmers, faced with economic distributiondistribution outlets. outlets. From From creationcreation to consumption, no no other other event event brings brings together together the the community community of mediaof media and and excellent,” said Tomas Darcyl, president setbacks, having to choose between the entertainment professionals — including the world’s largest gathering of broadcast executives. Transform your of Argentina’s Telefilms. He predicted that two. And MIPCOM has the advantage entertainment professionals — including the world’s largest gathering of broadcast executives. Transform your ® this year “attendance of buyers and sellers and added benefits of taking place strategystrategy at at NAB NAB Show Show.. ® [would] be very high, and that makes the during the second semester of the year market very productive for all.” when fewer markets take place.” ContactContact us us at at MIPCOM, MIPCOM, OctoberOctober 8–11: +1 202202 494494 9380. 9380. Although MIPCOM is a top For Los Angeles-based Gene George, international market that draws attendees EVP of Worldwide Distribution for from all over the world, the ease of Starz Media, “Strictly based on the communicating over the Internet could timing of our content, MIPCOM has pose a challenge to the value and necessity tended to be a bit more relevant [than CONTENT MARKET April 7–9, 2013 / Wynn Las Vegas and Encore Hotel of trekking to Cannes each October. MIP-TV],” but he cautioned that such CONTENT MARKET April 7–9, 2013 / Wynn Las Vegas and Encore Hotel When asked about this potential hurdle determinations always come down to CONFERENCECONFERENCE AprilApril 6–11 EXHIBITS AprilApril 8 8 –11 –11 for MIPCOM, Laurine Garaude, director Tomas Darcyl, president of Argentina’s Telefilms the timing of new program releases. LasLas Vegas Vegas Convention Convention Center / LasLas Vegas,Vegas, Nevada Nevada USA USA (Continued on Page 40) 38 www.nabshow.com VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 www.nabshow.com MIPCOM (Continued)

(Continued from Page 38)

40 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 FIRST IN MIPCOM (Continued) CONTENT... (Continued from Page 38)

Estrella TV’s Weir predicted, “With however, more traditional broadcasters rights. It’s affecting the market. The our primary focus being Latin America, and operators may be feeling a little TV people claim it’s impacting them, I believe MIPCOM will rank No. 2 for less optimistic and must explore new so they want those rights, but at the FIRST OF us, behind only NATPE.” business models,” he said. same time, it affects the DVD rights Yet, CCI’s Falzon thought that Venevision’s Diaz remarked, “We people, so they want the rights,” said ranking markets was tricky because are careful not to trample over the CCI’s Falzon. “Distributors have been “greatness is hard to define. When numerous overlapping rights that fighting and negotiating the rights separately even though buyers want THE YEAR! we go and deal with particular areas serving multiple media and platforms or genres that are really important… presents. It has impacted the sales the rights included. We look at it as a separate market altogether,” he added. Karina Etchison, Telemundo’s VP of Sales There are markets that are much, much model; we are now selling many for Europe, Africa and the Middle East A+E’s Zuccarelli commented that, The first must-attend more targeted and much more useful programs without exclusivities, which be plenty of other activities to keep “As a forward-thinking company, if you define greatness in that way. is a major factor in keeping the rights them occupied. This year, MIPCOM 50 YEARS OF digital media distribution is a big part For instance, NATPE has become available for maximum exposure. has teamed with Telefilm Canada of our strategy and business. We own important for us because of the Latin “The digital consumption of content is and Canada Media Fund to present all-rights for most of our catalog, which market of the year! With market,” he said. But he conceded, “If growing fast, although the revenues for “Canada Country of Honour,” which allows us to be competitive in the I were to talk about the general, major these rights continue to be significantly will include screenings, a co-production CELEBRATING digital media arena.” conferences, I would say MIPCOM lower when compared to broadcast. match-making event, co-production is No. 1, maybe shared with MIP-TV, Nevertheless, they have to coexist, and Commisso of 9 Story also sees these case studies in drama, factual and over 5,100 top media but because of MIPJunior, MIPCOM we must continue to nurture the digital rights as potential opportunities, saying, documentary, keynotes from Quebecor is important for us with the kids media outlets. Fortunately for us, in the “There is a proliferation of digital Inc.’s Pierre Karl Péladeau and Bell programming.” Taking a diplomatic telenovela genre, we have yet to see a and VoD players who need content. Canada’s Wade Oosterman, and more. stance, Falzon added, “We really need Broadcasters are also encompassing these execs from 70 countries; strong surge in Internet rights; so for “Canada is a leading country for the CONTENT the other markets as well.” now, at least, broadcast rights are not rights. We see this as an opportunity for export of programs of all genres,” said Likewise, Miami-based Karina being affected,” Diaz said. independent producers.” Garaude, explaining the decision to Etchison, Telemundo’s VP of Sales for Les Tomlin, CEO and president of Telemundo’s Etchison was upbeat too. focus on that country. More than 230 300 global exhibiting Europe, Africa and the Middle East, Canada’s Peace Point stated, “Online “Internet rights have already begun to Canadian companies will turn out for refrained from ranking markets. “What is certainly growing exponentially… affect our broadcast rights, in a positive the MIPCOM this year. I can say about MIPCOM is that it has Increasingly, channels are asking for way that is. We either structure a sale to This year is extra special for Canadian become the market in which we meet companies; content Internet rights in their respective include these rights or we treat them as company 9 Story Entertainment because 830+ with clients from all regions including territories, and where possible we grant a separate window. Each case is treated it is celebrating its 10th anniversary Latin America, Europe, Africa, the those rights.” accordingly and this has worked well for and “moving to a far larger stand,” Middle East and Asia, among others; that us. It is a window that is still evolving, Commisso said. is the great thing about it,” she said. As eOne’s Fraser put it, “Buying therefore we are going to have to be buyers and acquisition patterns are ever evolving as are the A+E Network’s Zuccarelli expects MIPJunior, which precedes MIPCOM flexible and at the same time protect opportunities opened up to us by the these rights to the best of our ability.” this MIPCOM “to be even more on October 6-7, puts a spotlight on kids Web. Now especially distributors and successful [than in the past] since Nancy programming, and CCI’s Falzon finds broadcasters need to revisit what they But Rutherford of Tricon cautioned: Dubuc, president of Entertainment execs; 260 influential that “the momentum of the kids arena are buying and selling constantly. “We have to be conscious of the rights and Media for A+E Networks, and continues into MIPCOM itself. For us, As we represent a large number of granted to broadcasters as there is more Bob DeBitetto, president and general opportunity to maximize our revenue MIPCOM is really important, [but] we producers globally, we truly spend a manager of A&E Networks and BIO by keeping certain rights. Internet speakers; 800,000+ already have a lot of meetings lined up lot of time making sure that our digital Channel, will be in attendance.” Dubuc and VoD platforms are increasing in the non-kids area as well,” he said. exploitation strategy complements our will lead an inaugural “Women in worldwide, so we’re capitalizing on the Studio 100’s Elmendorff added, linear one and vice versa.” Global Entertainment Power Lunch,” various new mediums.” “With regards to kids programming, “Everybody now over the last few a senior-level networking event for unique streams per These new rights certainly seem we have observed an increase in the years is really paying attention to the women executives to be held on to be tricky to negotiate. “With the SA market share for 3D CGI-animated screening rights and the Web rights, and Monday. proliferation of broadcasters’ OTT shows and live action programs.” 9 trying to figure out how to negotiate Story’s Commisso has found that and catch-up services, we are seeing session block. You don’t “Animated comedies in particular more and more stations looking to have proven to break through and try to acquire digital rights at the travel the best…both domestically and same time as TV rights, so we are want to miss this party! internationally.” having to balance these demands with opportunities presented by digital-only The issues stemming from Internet platforms,” said Power’s Waddell. On rights also crept their way into discourse a positive note, she added, “Though to about MIPCOM, just as they have date we haven’t experienced a situation NATPE2013 been finding their way to negotiating where the license of Internet rights tables. “More than ever before we are January 28-30 have compromised our ability to sell Fontainebleau Resort, Miami Beach choosing to watch TV content via linear broadcast rights.” the Internet and those numbers will Use promo code continue to climb, particularly among Said Estrella’s Weir, “We own all the younger generations; so this will rights to our content, so we can carefully choose the best way to window our deals MIPCOM definitely affect broadcast rights,” said for the unbelievable Abraham of Breakthrough. “Throw in in order to take advantage of multiple the fact that over a third of televisions rights opportunities — whether VoD, registration rate of $500! sold today are ‘Smart TVs’ and have Internet, mobile, cable, [or] broadcast. Offer ends November 5! the capability to connect directly to the We have no restrictions.” Internet, we are on the cusp of major When execs aren’t busy discussing Marielle Zuccarelli, managing director changes in the industry…This could these and other complicated issues of International Content Distribution for Cesar Diaz, VP of Sales for Venevision A+E Networks be very positive for content providers, International at MIPCOM meetings, there will NATPEmarket.com © 2012 NATPE. All rights reserved 40 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 STREAMING VS. BROADCASTING The London Games The European Broadcasting Union (EBU) provided European public sector broadcasters with 47 live streams from 42 EBU members every day of the Olympic Games. The site (www. Olympics Broadcast eurovisionsports.tv) provided 34 million streams over a total of 6.7 million hours of in Facts and Figures playtime. The EBU site was viewed in 82 territories across Europe and North Africa with or the July 27-August 12, 2012 up to 590,000 unique visitors London Olympic Games, per day. the Madrid-based Olympic The BBC sports site alone Broadcasting Services attracted a daily average of 9.5 (OBS) took full charge of million global viewers and 7.1 broadcasting affairs through million U.K. viewers and 1.7 OBS London (OBSL). OBSL million unique visitors per day Fis the local entity created by OBS in with up to 24 live streams. In June 2008 to execute the project. terms of broadcast viewership, The Lausanne, Switzerland-based the BBC’s top figure was 27.3 International Olympic Committee million viewers for the Opening (IOC) set up OBS in 2001 to serve as Ceremony and 20 million for the host broadcaster for all summer, the men’s 100-meter final. winter and youth Olympic Games and In France, 34 million people to ensure efficiency and consistency in watched at least an hour of the Olympic production and broadcasting. Games on France 2, France 3, OBS took partial control of the Brazilian President Dilma Rousseff visited Record TV Network personnel at the IBC in France 4 and France Ô. Games for the first time in 2008 under Olympic Park. The president was accompanied by Helena Chagas, Minister of Social In Germany, ZDF averaged Communications and Aldo Rebelo, Minister of Sports. a joint venture with Beijing Olympic 3.59 million viewers with a the IBC was less than half the size of organizers. London 2012, however, 24.9 share. its Beijing counterpart. Nevertheless, OBS Teams: Swimming, marked the first time that OBS was the In Spain, 5.68 million viewers it housed up to 13,000 accredited Diving, Synchronized sole host broadcaster of the Summer (a 47.2 percent market share) broadcast personnel. Swimming, Water Polo, Olympic Games. Before OBS was Modern Pentathlon tuned into TVE for the men’s formed, the role of host broadcaster was For the first time, OBS implemented (Swimming), Basketball, basketball final. given to the local organizing committee a multi-channel distribution system, Equestrian, Fencing, In Canada, 28 million viewers or third-party broadcasters. which saw OBS distribute 12 channels Handball, Sailing, Shooting, watched at least some part of Spanish executive Manolo Romero of content via satellite worldwide. One Beach Volleyball, Wrestling the Olympics coverage on the is the departing CEO of OBS, which channel, the Olympic News Channel, BBC (U.K.): Boxing, three channels that comprised was tasked with delivering unbiased was capable of being received by Rowing, Canoe/Kayak the Canadian Olympic sights and sounds of all Olympic various platforms. It aired sports news, (Sprint), Tennis, Football Broadcast Media Consortium. Olympic-related content and studies Olympic broadcaster sports to approximately 147 rights- YLE (Finland): Opening/ holding broadcasters representing 204 about London, including footage OBS Closing Ceremonies, Athletics CTV reported a 74 percent territories across the globe using 1,000 put together before the Games. (Integrated/Track/Throws) increase in viewers compared cameras and providing 5,600 hours of Another OBS channel offered 3D to Beijing in 2008. The SVT (Sweden): Athletics Closing Ceremony broke HD coverage. Various accounts from images, making the London Games (Jumps) press reports, the IOC and NBC offered the first to be broadcast in 3D. This records, drawing in 7.5 million SBS (Korea): Archery, Canadians. Unlike the U.S., differing counts of the total number came as a result of the IOC and OBS’s Taekwondo of sports events on the program at partnership with Olympic sponsor Canada didn’t rely on tape the Olympic Games, ranging from 26 Panasonic, which installed the necessary Fuji TV (Japan): Judo delay. Instead, they aired to 36. Some 4.8 billion people were equipment at each venue. More than TVE (Spain): Canoe/Kayak major events live, then aired estimated to view the Olympics via 300 hours of content were available (Slalom), Triathlon, Marathon, repeats during primetime. broadcast. in 3D through the designated channel Aquatics (Swimming) In Mexico, Televisa and providing approximately 16 hours of CCTV (China): Modern Azteca shared coverage Some rights holders delivered the of the London Olympics. OBS TV feeds to multiple territories, coverage per day. Pentathlon, Badminton, Gymnastics, Table Tennis Coverage was available on as in the case of Miami, Florida-based On the critical side, the fact that NOS (the Televisa´s Canal 5 and Azteca Albavision, which covered 10 territories coverage of the London Games was 7 on weekdays and Televisa´s in Central and South America. Other managed by Spanish executives raised Netherlands): Cycling (Road Race, Time Trial), Canal 2 and Azteca 13 on countries shared the feeds: For example, some complaints in the U.K. production weekends. The Opening Mexico, Brazil, Canada, Italy, Japan community. However, OBS contracted Athletics (Walks/Marathon) STV (Slovakia): Hockey Ceremony (broadcast on and North and South Korea. production teams with recognized both networks) recorded a The heart of OBS was the newly expertise in their field to provide its ICRT (Cuba): Volleyball total of 11.6 ratings: 7.8 on constructed London International host coverage of key sports as indicated ERT (Greece): Weightlifting Televisa’s La Jugada coverage in the sidebar at right. Broadcasting Centre (IBC) and Main VRT (Belgium): Cycling and 3.8 on TV Azteca’s Press Centre. Located within the For more London 2012 coverage, see (BMX, Track, Mountain Bike) Pasion Olimpica. Olympic Park, outside the city limits, page 44.

42 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 STREAMING VS. BROADCASTING The London Games The European Broadcasting Union (EBU) provided European public sector broadcasters with 47 live streams from 42 EBU members every day of the Olympic Games. The site (www. Olympics Broadcast eurovisionsports.tv) provided 34 million streams over a total of 6.7 million hours of in Facts and Figures playtime. The EBU site was viewed in 82 territories across Europe and North Africa with or the July 27-August 12, 2012 up to 590,000 unique visitors London Olympic Games, per day. the Madrid-based Olympic The BBC sports site alone Broadcasting Services attracted a daily average of 9.5 (OBS) took full charge of million global viewers and 7.1 broadcasting affairs through million U.K. viewers and 1.7 OBS London (OBSL). OBSL million unique visitors per day Fis the local entity created by OBS in with up to 24 live streams. In June 2008 to execute the project. terms of broadcast viewership, The Lausanne, Switzerland-based the BBC’s top figure was 27.3 International Olympic Committee million viewers for the Opening (IOC) set up OBS in 2001 to serve as Ceremony and 20 million for the host broadcaster for all summer, the men’s 100-meter final. winter and youth Olympic Games and In France, 34 million people to ensure efficiency and consistency in watched at least an hour of the Olympic production and broadcasting. Games on France 2, France 3, OBS took partial control of the Brazilian President Dilma Rousseff visited Record TV Network personnel at the IBC in France 4 and France Ô. Games for the first time in 2008 under Olympic Park. The president was accompanied by Helena Chagas, Minister of Social In Germany, ZDF averaged Communications and Aldo Rebelo, Minister of Sports. a joint venture with Beijing Olympic 3.59 million viewers with a the IBC was less than half the size of organizers. London 2012, however, 24.9 share. its Beijing counterpart. Nevertheless, OBS Teams: Swimming, marked the first time that OBS was the In Spain, 5.68 million viewers it housed up to 13,000 accredited Diving, Synchronized sole host broadcaster of the Summer (a 47.2 percent market share) broadcast personnel. Swimming, Water Polo, Olympic Games. Before OBS was Modern Pentathlon tuned into TVE for the men’s formed, the role of host broadcaster was For the first time, OBS implemented (Swimming), Basketball, basketball final. given to the local organizing committee a multi-channel distribution system, Equestrian, Fencing, In Canada, 28 million viewers or third-party broadcasters. which saw OBS distribute 12 channels Handball, Sailing, Shooting, watched at least some part of Spanish executive Manolo Romero of content via satellite worldwide. One Beach Volleyball, Wrestling the Olympics coverage on the is the departing CEO of OBS, which channel, the Olympic News Channel, BBC (U.K.): Boxing, three channels that comprised was tasked with delivering unbiased was capable of being received by Rowing, Canoe/Kayak the Canadian Olympic sights and sounds of all Olympic various platforms. It aired sports news, (Sprint), Tennis, Football Broadcast Media Consortium. Olympic-related content and studies Olympic broadcaster sports to approximately 147 rights- YLE (Finland): Opening/ holding broadcasters representing 204 about London, including footage OBS Closing Ceremonies, Athletics CTV reported a 74 percent territories across the globe using 1,000 put together before the Games. (Integrated/Track/Throws) increase in viewers compared cameras and providing 5,600 hours of Another OBS channel offered 3D to Beijing in 2008. The SVT (Sweden): Athletics Closing Ceremony broke HD coverage. Various accounts from images, making the London Games (Jumps) press reports, the IOC and NBC offered the first to be broadcast in 3D. This records, drawing in 7.5 million SBS (Korea): Archery, Canadians. Unlike the U.S., differing counts of the total number came as a result of the IOC and OBS’s Taekwondo of sports events on the program at partnership with Olympic sponsor Canada didn’t rely on tape the Olympic Games, ranging from 26 Panasonic, which installed the necessary Fuji TV (Japan): Judo delay. Instead, they aired to 36. Some 4.8 billion people were equipment at each venue. More than TVE (Spain): Canoe/Kayak major events live, then aired estimated to view the Olympics via 300 hours of content were available (Slalom), Triathlon, Marathon, repeats during primetime. broadcast. in 3D through the designated channel Aquatics (Swimming) In Mexico, Televisa and providing approximately 16 hours of CCTV (China): Modern Azteca shared coverage Some rights holders delivered the of the London Olympics. OBS TV feeds to multiple territories, coverage per day. Pentathlon, Badminton, Gymnastics, Table Tennis Coverage was available on as in the case of Miami, Florida-based On the critical side, the fact that NOS (the Televisa´s Canal 5 and Azteca Albavision, which covered 10 territories coverage of the London Games was 7 on weekdays and Televisa´s in Central and South America. Other managed by Spanish executives raised Netherlands): Cycling (Road Race, Time Trial), Canal 2 and Azteca 13 on countries shared the feeds: For example, some complaints in the U.K. production weekends. The Opening Mexico, Brazil, Canada, Italy, Japan community. However, OBS contracted Athletics (Walks/Marathon) STV (Slovakia): Hockey Ceremony (broadcast on and North and South Korea. production teams with recognized both networks) recorded a The heart of OBS was the newly expertise in their field to provide its ICRT (Cuba): Volleyball total of 11.6 ratings: 7.8 on constructed London International host coverage of key sports as indicated ERT (Greece): Weightlifting Televisa’s La Jugada coverage in the sidebar at right. Broadcasting Centre (IBC) and Main VRT (Belgium): Cycling and 3.8 on TV Azteca’s Press Centre. Located within the For more London 2012 coverage, see (BMX, Track, Mountain Bike) Pasion Olimpica. Olympic Park, outside the city limits, page 44.

42 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2

39242_INL_Video_Age_Ad.indd 1 3/8/12 3:22 PM The London Games

NBC Sparks Controversy with Olympics Coverage reports, NBC covered all 32 sports and 302 events (though, depending n the U.S., NBC has served as matched by the huge NBC technical on whether the sports count came the television home for every structure that occupied 70,500 square from the IOC, the OBS, various press Summer Olympic Games since meters of London’s IBC, located within reports or NBC itself, that number the 1988 Seoul Games and every Olympic Park, outside the city limits. varied anywhere from 26 to 36). Winter Games since Salt Lake And this doesn’t count the technical Yet the NBC Sports Network’s 292 City in 2002. support of 650 people located in NBC’s hours of total coverage focused on Led by the NBC Olympics New York studios. “home team” sports — those events division,I the network has secured Nevertheless, all that goodwill and in which Team USA competed. Often rights to future Games by outbidding careful preparation did not spare excluded were sports popular with ESPN and FOX. NBC put up U.S.$775 (with 173 hours of coverage in Spanish), NBC from a barrage of criticism that ethnic and immigrant groups living in million for the upcoming 2014 Sochi, two dedicated cable outlets and online began with the Opening Ceremony the U.S., which were diverted into other Russia Winter Olympics, $1.226 billion services. This included over 3,000 hours and continued throughout the 17-day NBC outlets such as Telemundo (for for the 2016 Rio de Janeiro Summer of live streaming of 25 different sports event due to awkward comments and Spanish-language coverage of football Games, $963 million for the 2018 (on the LiveExtra online channel), embarrassing video juxtapositions. or soccer, as it is called in the U.S.). PyeongChang, South Korea Winter amounting to 2,000 more hours than Specifically, NBC came under fire Another criticism of NBC’s primetime Games and $1.418 billion for the 2020 were available from Beijing in 2008. from the British press for editing out coverage was that the network focused Summer Games (which have yet to The NBC TV network itself aired a section of the Opening Ceremony on only a few sports (mainly swimming, be assigned a location), for a total bid 272.5 hours, which is 50 hours more that was widely viewed as (though not gymnastics, diving, beach volleyball amounting to $4.38 billion. Conversely, than it carried in Beijing in 2008. officially said to be) a tribute to the and track and field). Of course, these ESPN’s bid was $1.4 billion for 2014 According to printed reports, NBC has victims of the 7/7/2005 terrorist attack sports do tend to draw a large number and 2016, and Fox put up $1.5 billion found that live streaming-digital media in London. Rather than showing this of viewers. for 2014 and 2016, and $3.4 billion for moment, NBC cut to Ryan Seacrest’s did not have a devastating impact on It’s hard to deny that showing a all three — up to 2020. interview of U.S. swimmer Michael primetime television, which influenced delayed sports competition in the Broadcast rights — particularly their decision to run popular events on Phelps. Critics have argued that NBC Internet era is a great challenge for U.S. broadcast rights — are the main tape delay in primetime. had ample opportunity to air this — and many other Phelps interviews — any broadcaster. So, the key here was source of the International Olympic Additionally, NBC entered into a throughout the 17 days of Olympics not to focus on the winners (since the Committee’s (IOC) revenues, which partnership with Panasonic North coverage. The network was also Internet and, in particular, competing also include money from sponsorships, America to produce 242 hours of 3D criticized for airing the ceremony in TV networks, made sure winners ticketing and licensing. footage, made available to viewers on primetime on tape delay and opting were widely known before the NBC From 2005-2008, broadcast rights satellite, cable and telecommunications- not to stream the event live online (they primetime broadcasts), but on the provided the IOC with $2.57 billion based platforms. However, 3D coverage later streamed the Closing Ceremony). competitions themselves, highlighting — nearly half of its total revenues was only available the day after each key segments of all games — and not But that’s not all. Despite record — and about 60 percent of that total event took place. just a handful of sports. audiences (the Opening Ceremony came from NBC. Thanks to the higher Another important NBC technical gained a 21 rating and 37 share, or cost of broadcast rights, IOC president partner was Cisco, which developed a Jacques Rogge announced that the 10 Gbps Videoscape Internet Protocol 40.7 million people), some viewers All that goodwill and IOC’s reserves have grown from $105 (IP) network to transport content complained of “boring” coverage and/ million to $558 million since 2001. within the London International or insufficient sports being shown. careful preparation Reportedly, from its Lausanne, Broadcasting Centre (IBC), to the Some critics pointed fingers at NBC’s Switzerland headquarters, the IOC venues and to facilities in New York main coverage for lingering to the did not spare NBC distributes over 90 percent of Olympic and Los Angeles. In addition, with point of boredom on the same event revenue to world organizations Cisco’s Videoscape platform, NBC was when they could have easily switched from a barrage of throughout its Olympic Movement. able to deliver six live TV feeds of back and forth between other events The IOC retains under 10 percent of coverage to smartphones, tablets and running at the same time or those that criticism that began Olympic revenue for the operational hotel suites. took place earlier, since the primetime and administrative costs of governing For its coverage NBC took only parts broadcast was pre-recorded anyway. with the Opening the Olympic Movement. of the OBS feeds (or mixed OBS feeds It was noted that a Saturday or For the 2012 London Olympics — with its own cameras, as in the case of Sunday afternoon seemed the perfect Ceremony and for which NBC paid $1.181 billion tennis coverage), relying mostly on its time to broadcast a variety of events — over 5,535 hours of coverage own studio facilities that handled 300 and event highlights, rather than air, continued throughout were available across NBC’s suite of camera positions, including two from for example, an entire water polo match channels: NBC, NBC Sports Network, helicopters. in one sitting. the 17-day event. MSNBC, CNBC, Bravo, Telemundo These broadcast achievements were According to official NBC press

44 VIDEO • AGE “S EPTEMBER /O CTOBER 2 0 1 2 The London Games

44 VIDEO • AGE “S EPTEMBER /O CTOBER 2 0 1 2 NAB Content Market

Telenovelas Take Center

The NAB panel titled “TV Trends: Stage at Las Vegas Mart New Telenovelas” water pressure in the city pipes to increase, t this year’s past NAB from broadcasting them. However, eventually leading them to burst. conference and market Peruvian women — no longer able to The same telenovela was also shown in event, Marcel Vinay Sr., of discuss the latest plot twists of their Vietnam, as part of Russia’s involvement Mexico’s TV Azteca, made favorite telenovelas — started to chat in that country. As Russian was not a 10-minute presentation instead about the high cost of living. exploring telenovelas This grumbling escalated into such anger spoken in Vietnam, the telenovela was through the decades (the that they took to the streets with their aired in five-minute blocks, after which ’70s, ’80s and ’90s), while various clips pots and pans to demonstrate against two Vietnamese announcers appeared A on-screen to explain what had happened of popular telenovelas were projected the scarcity and very high cost of food. on a large screen. Under pressure, the military government in the previous clip. Even so, the show The well-attended presentation, part asked Mexico’s Televisa for help to stop was the most-watched television program of an official NAB panel titled “TV the rioting, which was spreading rapidly in Vietnam. Trends: New Telenovelas,” took place across the country. It was suggested that In Spain, television licenses were at the Content Theater of the Las Vegas they resume the broadcast of telenovelas, first awarded to the private sector in Convention Center. which they promptly did, and the the mid-’80s, which put pressure on the TV Azteca’s Marcel Vinay Sr. demonstrations came to an abrupt halt. Of the panelists, Ricardo Scalamandré state channels to broadcast telenovelas of Brazil’s TV Globo presented a three- Canal 4 and Canal 5) wished to continue In 1976, Ampex and Sony launched rather than allow the private stations minute video and made an additional five- to import television programs from the one-inch videotape that also included to run them. State broadcaster TVE minute presentation on how telenovelas America, they would also have to export several separate audio channels for music, did not support the genre, so Televisa are evolving. Jessica Rodríguez of U.S. their Mexican telenovelas to the U.S. voices and sound effects. This made it gave them the first 70 episodes of a possible for Mexican telenovelas to be Hispanic TV network Univision presented In order for Mexican telenovelas telenovela for free, hoping it would be dubbed into local languages and sold in a one-minute video and discussed the to be transported north to air on countries outside the Americas. By the a success and they would not only buy importance of telenovelas to her network. American television, the live broadcast mid-’80s, countries such as Germany, the rest of the series, but also give other Cesar Diaz of Venezuela’s Venevision of each episode was filmed with a France, Turkey, Greece and Italy were telenovelas regular time slots. talked about the social media strategy 16mm camera directly off a black-and- broadcasting Mexican telenovelas. associated with telenovelas. The panel was white television monitor. Copies were When that telenovela was aired at 10 moderated by VideoAge’s Dom Serafini. then made for export — not only to the There are many stories about a.m., it became such a hit that business Here’s an abridged version of Vinay’s U.S. but also to Central America. the success of telenovelas in those owners had to place television sets countries, most of which at that time in their stores, since employees and historical recollections: These filmed copies were known only had state-run television stations. customers alike did not arrive until The novella was first developed in as kinescopes. The sound and visual quality of these films left a great deal to One story comes from Russia, when in after the show had ended. the 18th century through books like 1985, the main state television network be desired, to the point that audiences According to a Newsweek article Pamela written by Samuel Richardson agreed to air Televisa’s telenovela, The in England in 1740, France’s Eloisa by frequently could only imagine what was published during the U.S.-led war in happening on the screen. However, the Rich Also Cry. As Televisa’s executives Jean Jacques Rousseau (1761), Sentinel were eager for the broadcast to be Afghanistan, American soldiers were Journey by Irish author Laurence Stern telenovelas made such an impact on shocked by how the telenovela Mirada viewers that in spite of the poor quality, successful, instead of placing the (1768) and Paul et Caroline by Bernardin Russian translation over the Spanish De Mujer — produced by TV Azteca and de Saint Pierre (1788). the genre was a great success in every starring Angelica Aragon — kept women country where they were broadcasted. voices (as was customary at the time), In the 19th century, countries such they decided to dub it into Russian by glued to their TV sets, regardless of the as the U.S., France and England started The only problem was that English- using lip-synchronization, which was a Taliban’s strict and repressive rules. The publishing serialized novellas in magazines speaking television stations in the U.S. were first for that country. telenovela centered on a woman who not particularly interested in broadcasting and newspapers, which increased the This was the first fully dubbed finds love with a young man after her demand of those publications. Mexican telenovelas in the Spanish husband abandons her for a young lover. language, and were even less thrilled with telenovela to be shown in Russia, and At the beginning of the 20th century, the quality of the kinescopes. it was fiercely attacked by the political Today, television networks in more as the radio was emerging as a new adversaries of then-president Boris than 130 countries regularly broadcast In order to solve that problem, medium, the radionovela started to Yeltsin. The opposition alleged that the telenovelas produced in Mexico. The be transmitted, as early as 1920. But it Canal 2 (owned by Emilio Azcárraga popular telenovela had been broadcast Vidaurreta a.k.a. Emilio Azcárraga Sr.), success of telenovelas lies in emotions, not wasn’t until the first part of the 1950s for the sole purpose of distracting intellect, making the genre universal and that Latin American countries such first co-acquired television stations in public opinion from domestic conflicts widely accepted, regardless of customs, as Mexico, Cuba and Argentina were San Antonio, Texas and, later, Los — an accusation Yeltsin’s government able to adapt the genre for television Angeles. These stations became the denied. A year later, Yeltsin awarded religion and race. Over time, telenovelas and began broadcasting them live. foundation for the American nationwide the main actress of that telenovela, have achieved what in advertising lingo is They quickly became very popular. Spanish-language network, Univision. Veronica Castro, the highest Russian known as “positioning.” In other words, Unfortunately, given the fact that When the two-inch videotape first honor for her contribution to ending audiences who tune in to telenovelas no video recording technology was appeared in 1965, it immediately the political conflicts. are confident they will see a romance available at the time, these telenovelas enabled Mexican telenovelas to be sold The Rich Also Cry was also blamed unfold, in which the leading lady will were lost forever. to all countries in the Americas. for causing Moscow’s water pipes to suffer until her dream of love comes At the beginning of the 1960s, An example of the impact telenovelas burst. The show aired on television true. Female audiences live and breathe telenovelas were ready to be exported. In had at that time is illustrated by the for 45 minutes every weekday without the character’s struggles, empathizing 1962, the Mexican government decreed military dictatorship governing Peru commercial breaks. During that time, the with the leading lady’s hardships, which that, if the country’s three television in the ’70s, which initially considered large number of viewers who were glued seem insurmountable. In the end, they networks comprising Telesistema telenovelas harmful to their people and to their TV screens did not use their rejoice along with the characters that Mexicano (an alliance among Canal 2, prohibited Peruvian television companies kitchens and bathrooms. This caused the find love.

46 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 NAB Content Market

Telenovelas Take Center

4646 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 addition, illegal activities drive prices up, since content providers tend to increase per sub costs to compensate Content Piracy for losses due to piracy. in LATAM For content providers, however, the answer is not to stress monetary losses but to educate regulators, local (Continued from Cover) prosecutors and judges, and the public at large, and to work with the local noted Gustavo López, vice president industries, as well as to take advantage and regional counsel of Discovery of technological solutions. Networks Latin America and U.S. Hispanic. “This discussion provided an Collaboration brings results and opportunity to evaluate new approaches López pointed out last year’s success to this dilemma and ways of applying in Perú, where 40 cable systems were existing legislation.” forced to become legitimate. Since The “Intellectual Property Summit” individual content providers don’t have was organized by the Uruguay-based Enrique (Henry) Martinez, president and managing director, Discovery Networks Latin the resources and/or a structure to America/U.S. Hispanic Center for Telecommunications monitor illegal activities in the region, Development Studies and Social Access they depend mostly on the reports by audience, it can bring results, as was the illegal streaming. to Information in Latin America case with Fox’s anti-piracy campaign in legitimate local operators that are hurt (CERTAL), the Argentina-based López was reluctant to quantify Venezuela eight years ago. by illegal activities. Latin American Federation of Judges revenue losses that piracy in LATAM (FLAM) and the University of Miami. Similarly, HBO Latin America’s causes content providers, but he There are talks of forming an The summit was held at the University Lorenzo Rainer recalled the success in indicated that, in the case of under- alliance for combating piracy in of Miami Law School, and on the third stopping illegal distribution of original- reporting subscriber numbers, losses LATAM, reported López, but for now day, Discovery Networks sponsored language high-quality movies from could reach 50 percent. the industry has to be satisfied with a roundtable titled “Intellectual Cuevana.tv, one of Argentina’s most Considering that the pay-TV business meetings such as the Summit in Miami Property, Piracy from a Programmers’ popular online streaming sites. in Latin America is a $10 billion annual and one held in Paraguay last August. Perspective,” which was moderated by business with 45 million subs, VideoAge During a telephone interview, On the other hand, the MPAA has Alejandro Harrison, CEO of Pramer, estimated the losses from piracy in Discovery’s Gustavo López told been active in monitoring movie piracy Argentina. VideoAge there are four basic forms Latin America at $1 billion per year in LATAM, specifically with its lobbying The roundtable panelists included of content piracy in LATAM, each just for under-reporting and illegal activities in Mexico and Brazil. Another Discovery’s Gustavo López; Lorenzo flourishing in different parts of the STBs. In terms of DVDs, in Brazil and U.S. agency involved with monitoring Rainer, senior director for Legal and region. Mexico alone, pirated goods represent a business estimated at close to $500 content piracy in Latin America is the Business Affairs at HBO Latin America; For example, in Ecuador, the most million a year (48 percent from Brazil, U.S. Trade Representative, which has Ana Siegel, senior vice president and problematic area in terms of piracy, 71 percent from Mexico). general counsel at Fox Latin American the main culprit is illegal systems, both listed Argentina, Chile and Venezuela Channels; and Francisco Escutia, cable operators and satellite set-top In comparison, the IP software on its priority watch list of the worst executive director of Latin America boxes (STB). This is the same problem piracy business in LATAM is estimated piracy offenders. Anti-Piracy and Intellectual Property found in Brazil. Throughout the region, at $870 million a year, or 50 percent of Similarly, the U.S. Chamber of Consulting. The roundtable was held at the total. made-in-China AZBoxes, which are Commerce, in addition to singling out Discovery’s Miami offices. used to pirate satellite signals, are sold While unwilling to put a monetary those three countries, listed another 10 After a welcoming introduction by wholesale at U.S.$10 each for quantities figure on the effects of piracy, López countries — Bolivia, Brazil, Colombia, Enrique (Henry) Martinez, president of 500 pieces. stressed that the losses are not just a Costa Rica, the Dominican Republic, and managing director of Discovery concern for content providers, but for In Mexico, piracy is manifested Ecuador, Jamaica, Mexico, Perú, and Networks Latin America/U.S. the local industries and government as through good old DVDs. In Colombia, Paraguay — as less serious offenders Hispanic, the panelists proceeded to the issue concerns cable systems well. Legitimate operators are seeing a that were still criticized for failing to do illustrate the various issues facing the under-reporting their subscribers in loss of subscribers and less advertising more to enforce intellectual property industry in LATAM. order to pay less to content providers. income, while piracy represents loss Fox’s Ana Siegel said that the “fight In Argentina, which is a more of tax revenues for governments. In laws. against piracy is very expensive,” but, as technologically advanced country, the was pointed out by a participant in the key problem with piracy comes from

From l. to r.: Alejandro Harrison, CEO of Pramer, Argentina; Francisco Escutia, executive director of Latin America Anti-Piracy and Intellectual Property Consulting; Gustavo López, vice president and regional counsel, Discovery Latin America; Ana Siegel, senior vice president and general counsel, Fox Latin American Channels and Lorenzo Rainer, senior The roundtable participants at Discovery’s Miami offices director for Legal & Business Affairs, HBO Latin America

48 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 addition, illegal activities drive prices up, since content providers tend to increase per sub costs to compensate Content Piracy for losses due to piracy. in LATAM For content providers, however, the answer is not to stress monetary losses but to educate regulators, local (Continued from Cover) prosecutors and judges, and the public at large, and to work with the local noted Gustavo López, vice president industries, as well as to take advantage and regional counsel of Discovery of technological solutions. Networks Latin America and U.S. Hispanic. “This discussion provided an Collaboration brings results and opportunity to evaluate new approaches López pointed out last year’s success to this dilemma and ways of applying in Perú, where 40 cable systems were existing legislation.” forced to become legitimate. Since The “Intellectual Property Summit” individual content providers don’t have was organized by the Uruguay-based Enrique (Henry) Martinez, president and managing director, Discovery Networks Latin the resources and/or a structure to America/U.S. Hispanic Center for Telecommunications monitor illegal activities in the region, Development Studies and Social Access they depend mostly on the reports by audience, it can bring results, as was the illegal streaming. to Information in Latin America case with Fox’s anti-piracy campaign in legitimate local operators that are hurt (CERTAL), the Argentina-based López was reluctant to quantify Venezuela eight years ago. by illegal activities. Latin American Federation of Judges revenue losses that piracy in LATAM (FLAM) and the University of Miami. Similarly, HBO Latin America’s causes content providers, but he There are talks of forming an The summit was held at the University Lorenzo Rainer recalled the success in indicated that, in the case of under- alliance for combating piracy in of Miami Law School, and on the third stopping illegal distribution of original- reporting subscriber numbers, losses LATAM, reported López, but for now day, Discovery Networks sponsored language high-quality movies from could reach 50 percent. the industry has to be satisfied with a roundtable titled “Intellectual Cuevana.tv, one of Argentina’s most Considering that the pay-TV business meetings such as the Summit in Miami Property, Piracy from a Programmers’ popular online streaming sites. in Latin America is a $10 billion annual and one held in Paraguay last August. Perspective,” which was moderated by business with 45 million subs, VideoAge During a telephone interview, On the other hand, the MPAA has Alejandro Harrison, CEO of Pramer, estimated the losses from piracy in Discovery’s Gustavo López told been active in monitoring movie piracy Argentina. VideoAge there are four basic forms Latin America at $1 billion per year in LATAM, specifically with its lobbying The roundtable panelists included of content piracy in LATAM, each just for under-reporting and illegal activities in Mexico and Brazil. Another Discovery’s Gustavo López; Lorenzo flourishing in different parts of the STBs. In terms of DVDs, in Brazil and U.S. agency involved with monitoring Rainer, senior director for Legal and region. Mexico alone, pirated goods represent a business estimated at close to $500 content piracy in Latin America is the Business Affairs at HBO Latin America; For example, in Ecuador, the most million a year (48 percent from Brazil, U.S. Trade Representative, which has Ana Siegel, senior vice president and problematic area in terms of piracy, 71 percent from Mexico). general counsel at Fox Latin American the main culprit is illegal systems, both listed Argentina, Chile and Venezuela Channels; and Francisco Escutia, cable operators and satellite set-top In comparison, the IP software on its priority watch list of the worst executive director of Latin America boxes (STB). This is the same problem piracy business in LATAM is estimated piracy offenders. Anti-Piracy and Intellectual Property found in Brazil. Throughout the region, at $870 million a year, or 50 percent of Similarly, the U.S. Chamber of Consulting. The roundtable was held at the total. made-in-China AZBoxes, which are Commerce, in addition to singling out Discovery’s Miami offices. used to pirate satellite signals, are sold While unwilling to put a monetary those three countries, listed another 10 After a welcoming introduction by wholesale at U.S.$10 each for quantities figure on the effects of piracy, López countries — Bolivia, Brazil, Colombia, Enrique (Henry) Martinez, president of 500 pieces. stressed that the losses are not just a Costa Rica, the Dominican Republic, and managing director of Discovery concern for content providers, but for In Mexico, piracy is manifested Ecuador, Jamaica, Mexico, Perú, and Networks Latin America/U.S. the local industries and government as through good old DVDs. In Colombia, Paraguay — as less serious offenders Hispanic, the panelists proceeded to the issue concerns cable systems well. Legitimate operators are seeing a that were still criticized for failing to do illustrate the various issues facing the under-reporting their subscribers in loss of subscribers and less advertising more to enforce intellectual property industry in LATAM. order to pay less to content providers. income, while piracy represents loss Fox’s Ana Siegel said that the “fight In Argentina, which is a more of tax revenues for governments. In laws. against piracy is very expensive,” but, as technologically advanced country, the was pointed out by a participant in the key problem with piracy comes from

48 Stand No. 05.36 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 “Disaster” in Dramas, “Losers” in Comedies

(Continued from Cover) dramas and a comedy in Cannes. It is also clear that, this season, comedies are back for the U.S. broadcast networks, with the four largest U.S. networks picking up 16 comedies between them. “It’s all about comedy,” Marion Edwards, president, International TV at Twentieth Century Fox TV Distribution told VideoAge Twentieth Century Fox’s The New Normal CBS Studios International’s Elementary around the Upfronts in May. “Every prove her point, she compared The chance of full-season survival). The season shows had premiered. Two of network wants a whole night of comedy Neighbors on ABC to My Favorite Martian, Carrie Diaries, from Warner Bros. for them kicked off early, after Olympics and then additional comedies dotted NBC’s Go On to The Bob Newhart Show, The CW is the early story of Sex and the broadcasts on NBC (taking advantage throughout other nights,” she said. and FOX’s The Mindy Project to Rhoda. City’s Carrie Bradshaw; Arrow, also from of the built-in audience). Go On, which Warner Bros. for The CW, is based on A continuing trend in the TV In the same newspaper, Neil marked the return of Matthew Perry classic comic book character Green industry is the large number of big Genzlinger explained that this was to NBC, follows a sports radio show Arrow and CBS Studios International’s marquee names, such as Dennis Quaid due to the U.S. “television industry’s host who turns to a support group after (Vegas), Kevin Bacon (The Following), Random Show-Idea Generators,” Elementary for CBS is based on Sherlock his wife dies in an accident. The show Lucy Liu (Elementary), Lily Tomlin and which maintain that every possible Holmes, with a modern-day (female) Reba McEntire (Malibu Country) and show concept and character has been Watson. certainly benefited from its Olympics Charlie Sheen (Anger Management). used up. J.J. Abrams, a producer best known tie-in, garnering 16.1 million viewers. Though sitcoms are a tough sell around In the comedy sphere, the often One of this year’s sitcoms generating for epic hit Lost, is behind Revolution (a riskier and experimental single-camera a lot of buzz is Twentieth Century Fox’s Warner Bros. series for NBC), set in the world, NBC Universal Television format is most popular (only a quarter The New Normal, which follows a gay a post-apocalyptic future where there Distribution’s Go On could indeed do of the sitcoms debuting this year are couple and their surrogate. Some of is no electricity. We’re betting that well on the international front thanks multi-camera). the attention the show has garnered is this big-budget drama could be an to Friends star Perry’s global celebrity. thanks to a bit of controversy. An NBC international hit if it does well in the In an internal memo (shared with Another NBC Universal sitcom to affiliate station in Utah has banned U.S. VideoAge), Luca Macciocca, one of 10 premiere post-Olympics was Animal the program, and a group called One Another well-known series creator, buyers from Italy’s RAI who attended Practice, set in an animal hospital and the L.A. Screenings, characterized this Million Moms has called for a boycott Dick Wolf (of Law & Order fame), revolving around a curmudgeonly new season as “the completion of an due to the same-sex family at its core. is back with NBC Universal’s Chicago evolution. From last season, which was Regardless, it had a relatively strong Fire, a drama that explores the lives of veterinarian — which had a strong rather fragmented in the drama series, premiere at 7 million viewers. men and women in the Chicago Fire showing, bringing in 12.8 million and thus rich in opportunities, only the Another comedy that’s gotten a Department. viewers. While the show has gotten fairytale genre remains. This year the lot of attention in the U.S. is NBC There is also a lot of anticipation positive feedback, it seems as though recurrent theme in drama is ‘disaster,’ Universal’s The Mindy Project, created for Lionsgate’s Nashville for ABC. the real star is Crystal the Monkey, while in comedy, prevails the ‘loser’ as by and starring former The Office writer The drama series follows a country formerly of The Hangover: Part II. the hero. A permanent fixture is also and co-star Mindy Kaling. Eyes are on mega-star and the young ingénue who Following NBC (which premiered Go a gay character in every new series, her series about an OB-GYN who’s threatens to dethrone her. And last, without neglecting the now traditional professionally successful but unlucky New Yorkers seem to be pretty psyched On on August 8 and Animal Practice on ‘dysfunctional family.’” in love. for Warner Bros.’s 666 Park Avenue, August 12), FOX started its new season on In an article for the The New York For dramas, already well-established about a swanky New York City building September 12, ABC on September 14 and Times, TV critic Alessandra Stanley names and brands are all the rage in which the residents have sold their CBS on the 19. The last network to open argued that the new sitcoms are “vintage (and the fact that they come with souls to the devil. the season was The CW, which premiered shows from the 1960s and ’70s.” To built-in audiences certainly helps their As of press time, only a few new its new shows on October 2.

Warner Bros. International TV Distribution’s 666 Park Avenue NBC Universal International TV Distribution’s Go On

50 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 The revolutionary approach “Disaster” in to , and your content Dramas, “Losers” store manage deliver in Comedies under your exclusive and complete control

Contacts

In Lugano, Switzerland Chicca pancaldi [email protected] In Los Angeles, California Gary Marenzi [email protected] Sales & Operations office: Via Zurigo 35 CH 6900 Lugano T: +41 91 910 76 90 www.worldcontentpole.com Warner Bros. International TV Distribution’s 666 Park Avenue NBC Universal International TV Distribution’s Go On powered by

50 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 2012-13 U.S. TV Season Some Light Moments at The L.A. Screenings

raditionally, the L.A. around the world to meet as a group. After an earthly buffet lunch and Screenings are not just about It all starts in the morning with a afternoon screenings, buyers are sent dark rooms lit by light-up pens good, healthy breakfast for the 1,500 back to their hotels, which are scattered and flickering red-eyes after or so buyers that attend the annual May around Los Angeles. They reach hours of screening new U.S. their rooms at about 5 p.m. looking ritual. For a full week, each day every studios shows. There are also disheveled and blurry-eyed after a good light moments, like luncheons studio welcomes about 240 international five hours of screenings in cold, dark and parties, presented in a festive setting. acquisition executives, except during theaters, just in time to get ready for T the Latin general screenings when During the Screenings, the studio lots get the evening parties. some 300 buyers are invited. dressed up as if it were Christmastime all This year, possibly as a reaction to over again, with welcoming banners and Invitations are important because an article in VideoAge’s NATPE Daily, carefully positioned signs with directions. security guards at the studio gates check where buyers explained how they cope The Screenings offer all involved the all names when people drive in. Or, if with the freezing screening rooms opportunity to mingle with the stars they take the buses or mini-buses the (How to Dress For the L.A. Screenings), of the new shows and for the studios’ studios use to shuttle them about, studio Sony Pictures TV International offered international executives scattered representatives check for intruders. screeners a warm blanket.

SPTI’s Alexander Marin kept buyers busy until the last minute with an end-of-the-day

business card draw for prizes

CBSSI’s president Armando Nuñez Jr. (right), with the stars of Elementary, Lucy Liu and Jonny Lee Miller, welcoming M6’s top buyer Thomas Valentin

Disney Latin America’s team, from l. to r.: Leonardo Aranguibel, Gustavo Sorotski, Jack Morera, HeatherFabiola Bovino,Harris, Henri Fernando Ringel Barbosa,

The big bosses mingle with buyers: NBC Universal SPTI wanted buyers to warm International’s Jeff Shell (center) with Belinda Menendez up to their new shows. (right) and Maria Munoz (left), entertaining Televisa’s buyer Alberto Ciurana (far right) and others

A BIG welcome from CBSSI

NBC Universal’s welcoming banner

A record of 22 TV executives participated in the 7th annual Veterans L.A. Screenings luncheon, held, as usual, at the Intercontinental Hotel in Century City at the end of the Screenings. Coordinated by Tony Friscia, the luncheon was started by Gary Marenzi, Jim Marrinan, Friscia and Dom Serafini.

A well-defined path to lunch

52 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 2012-13 U.S. TV Season Some Light Moments at The L.A. Screenings raditionally, the L.A. around the world to meet as a group. After an earthly buffet lunch and Screenings are not just about It all starts in the morning with a afternoon screenings, buyers are sent dark rooms lit by light-up pens good, healthy breakfast for the 1,500 back to their hotels, which are scattered and flickering red-eyes after or so buyers that attend the annual May around Los Angeles. They reach hours of screening new U.S. their rooms at about 5 p.m. looking ritual. For a full week, each day every studios shows. There are also disheveled and blurry-eyed after a good light moments, like luncheons studio welcomes about 240 international five hours of screenings in cold, dark and parties, presented in a festive setting. acquisition executives, except during theaters, just in time to get ready for T the Latin general screenings when During the Screenings, the studio lots get the evening parties. some 300 buyers are invited. dressed up as if it were Christmastime all This year, possibly as a reaction to over again, with welcoming banners and Invitations are important because an article in VideoAge’s NATPE Daily, carefully positioned signs with directions. security guards at the studio gates check where buyers explained how they cope The Screenings offer all involved the all names when people drive in. Or, if with the freezing screening rooms opportunity to mingle with the stars they take the buses or mini-buses the (How to Dress For the L.A. Screenings), of the new shows and for the studios’ studios use to shuttle them about, studio Sony Pictures TV International offered international executives scattered representatives check for intruders. screeners a warm blanket.

SPTI’s Alexander Marin kept buyers busy until the last minute with an end-of-the-day business card draw for prizes

CBSSI’s president Armando Nuñez Jr. (right), with the stars of Elementary, Lucy Liu and Jonny Lee Miller, welcoming M6’s top buyer Thomas Valentin

Disney Latin America’s team, from l. to r.: Leonardo Aranguibel, Gustavo Sorotski, Jack Morera, HeatherFabiola Bovino,Harris, Henri Fernando Ringel Barbosa,

A BIG welcome from CBSSI

NBC Universal’s welcoming banner

A well-defined path to lunch

52 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 VIDEO AGE FULLPAGE.ai 1 03/09/2012 10:46:11 a.m.

Next Big Thing

(Continued from Cover) it will undoubtedly be ‘TV Everywhere.’ Although this has been talked about for a long time, pay platforms are now making real progress toward making their services available everywhere. In fact, with the great screens on tablets and ever-increasing broadband speeds, the only real obstacle is the resolution of the discussion regarding rights, and here too, Barney Shingleton of Zodiak Rights Claire Tavernier, senior executive VP of FMX and Worldwide Drama, Creative Networks at meaningful progress is being made.” FremantleMedia Networked Society, which predicts that by For Claire Tavernier, senior 2017, 85 percent of the world will be and then to grow them as they prove to “The content itself will inevitably be very executive vice president of FMX and covered by high-speed mobile networks. be successful, as we have done with our different. There is a world of difference Worldwide Drama, Creative Networks YouTube cookery channel ‘Sorted’.” between making five-minute pieces for at FremantleMedia, “‘The Next Big Cohan and Tavernier may be in basic YouTube and a long running 24-minute Thing’ in the global television business agreement as to the most important Barney Shingleton, head of daytime series for ITV.” For Shingleton, will be the decoupling of the television change on the horizon, but they Entertainment at Zodiak Rights, this “raises other questions such as, what set and television content.” She noted imagine very different consequences believes the recent move by YouTube into sort of originally produced content will that, “In the past, the word ‘television’ flowing from it. original commissioning foreshadows has been used to mean both the set some serious changes, calling it “a work on YouTube? And whether it works and the content that played on it; in Cohan has no doubt that, “Pipe owners, or not, will it have a value elsewhere?” including those who will own the new major development from YouTube’s the future that symbiosis will break perspective.” But he insisted, “it also Illustrating the importance of the down as the set becomes much more pipes, will always want great content.” has possible significant consequences questions he asked, Shingleton pointed to multifunctional, and content becomes But for him this raises a key issue: “The Life in a Day, which started when YouTube much more multiplatform, migrating to question is how will that great content for our industry. Working with YouTube is very different from working with a asked people to film themselves for a many other screens and platforms.” be delivered? Creatively it will be a very C broadcaster — much more hands-off.” day and then upload the results, which different world. For instance, in this new M Content isn’t the only thing that were then professionally edited into a world what will be the meaning of the Shingleton echoed some of the is changing — audiences are too. one-hour film. The BBC subsequently Y Michael Shepard, president of Canada’s word ‘season?’ The answer to that will comments Tavernier made, pointing took the idea on and created Britain in a CM Thunderbird Films, pointed to a Kaiser have very great significance for arcs.” out, “Although it is not as much money Day, now distributed by Zodiak. MY Family Foundation study that “shows Although Cohan acknowledged, “In as working with a broadcaster, it is still Some analysts, on the other hand, CY eight-to-18-year-olds watch significantly the recent past there has been a lot of a decent chunk of change and, more believe “The Next Big Thing” will be CMY less television than older generations, only talk about how producers would have importantly, it gives the producer a the changes that the Internet will bring 26 percent of this group watch 20-plus to produce radically different forms of much more direct relationship with the K to the traditional advertising formats, hours of television a week compared to content for the different screens, this advertiser, which could have longer which is one of the key business models 49 percent of the rest of the population.” has now largely receded and there are term implications.” for television. Already some online two key reasons for this. One is that the But, unlike Cohan, Shingleton believes, Echoing Cohan’s comments on the TV outlets let viewers select which importance of both tablets and ever- changes took a lot longer to come about than had been anticipated, and the commercials they watch. Not only that, increasing broadband speeds, Shepard but users have the option to change said, “in developing countries, mobile other reason is that, by the time they had, the pad had arrived. But, make no We see digital a commercial while watching it. Plus, broadband is often the only form of online television has allowed advertisers available online access.” He pointed to mistake, we are just starting to scratch the surface of something that we have to choose demographics and even the a prediction in Ericsson’s Traffic and number of viewers they want to reach in Market Report — On the Pulse of the been anticipating for a very long time extensions as having — and there will be changes.” a particular promotional cycle. For Tavernier, the future “offers a Even our editor, Dom Serafini, lot of opportunities as well as some three primary wanted to contribute his two cents to the challenges. TV’s traditional business discussion, deeming himself an amateur model is shifting very rapidly, and there is futurist. In his view, “The Next Big potential for it to break down. With this objectives; monetize Thing” will be consuming television shifting business model, FremantleMedia without the actual TV set. The sound has the opportunity to build a much more and images will be directed to the brain, direct relationship with the consumer, the audience, retain which will transform into what we hear which could lead to alternative sources of and see. revenue,” she said optimistically. “We see From the academic perspective, digital extensions as having three primary the audience, attract according to Charles Falzon, chairman objectives; monetize the audience, retain of RTA School of Media, Ryerson the audience, attract new audiences. Any University, Toronto and co-chairman of activity we engage in needs to have a new audiences. CCI Entertainment, “Our industry has measurable impact on at least one of always been driven by ‘The Next Big these dimensions, although many work Thing.’ I would say, however, that the Charles Falzon, chairman of RTA School of on more than one level. Digital platform Claire Tavernier media business is actually a continuum, Media, Ryerson University, Toronto and also allow us to initially try new ideas albeit a layered continuum, the core of co-chairman of CCI Entertainment and content on a much smaller scale, which never changes.”

(Continued on Page 56) 54 VIDEO • AGE “ S EPTEMBER /O CTOBER 2 0 1 2 VIDEO AGE FULLPAGE.ai 1 03/09/2012 10:46:11 a.m.

Next Big Thing

(Continued on Page 56) 54 VIDEO • AGE “ S EPTEMBER /O CTOBER 2 0 1 2 passive and active experiences, where the interactivity is elective and seen as an extension rather than a requirement,” Next Falzon concluded. Big Thing Canadian Derrick de Kerckhove, a professor of the Sociology of Digital Culture at the University of Naples, (Continued from Page 54) Italy and the University of Toronto, warned, “We still have to absorb and He continued, “For example, certain mature content for 3D, HD, Interactive, aspects of ‘traditional TV’ are stronger laptop, mobile, Cloud, Twitter, all media than ever. The onslaught of interactive, that repurpose content and create new Derrick de Kerckhove, a professor of experiential and consumer-generated fare Sociology of Digital Culture at the University possibilities. Twitter, for instance, is has given rise to a renewed demand for of Naples, Italy and the University of Toronto re-educating TV by specifying the quality content that is meant to be watched public’s preferences more than focus and received rather than co-created and to supplement traditional storytelling groups can. Cloud Computing is, skills — not replace them. that is curated by reliable broadcast and once again, changing and refining the Michael Shepard of Canada’s Thunderbird distribution brands. I see a growing demand “Of course, at the same time, new distribution system. For TV it’s going Films for passive, high-end entertainment, and technologies are being used to create new to be business as usual until ‘lifelogs’ with it a growing realization in the business approaches to that entertainment. One mature. A lifelog is an audiovisual seen from the point-of-view of micro- that the sizzle of new technology is there area of growth is content that bridges record of every instant of your life, cameras set in contact lenses, and heard from cranial conduction, not air, so that you hear your own voice as you do usually instead of a recorded sound. Playback throws you back in exactly the same positions that you occupied at any point in time. When? Three to five years ahead. Several companies are refining the technology and there is even work going on recording in tactile mode. Why? Because that is precisely the novelty in content-creation: It’s one thing to have and enjoy reality shows, it’s quite another to actualize and share the best moments of one’s life with the public as one shares photographs with Facebook friends. The highest forms of cinema will be the skillful montage of key moments and events in intricate and intertwined destinies. Not to mention what that would do for live reporting,” he concluded. De Kerckhove has been both a student of and an assistant to Marshall McLuhan. Whatever the take on the future, it seems clear that an extraordinary period of change in our industry has far from run its course. Reported by Bob Jenkins in London with staff contributions from New York and Milan.

A+E Networks’ Sean Cohan

56 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 passive and active experiences, where the interactivity is elective and seen as Formats See us at MIPCOM an extension rather than a requirement,” Music Next Falzon concluded. Big Thing Canadian Derrick de Kerckhove, a Stand 14.02 professor of the Sociology of Digital Culture at the University of Naples, (Continued from Page 54) Italy and the University of Toronto, warned, “We still have to absorb and Children’s Series Telenovelas He continued, “For example, certain mature content for 3D, HD, Interactive, aspects of ‘traditional TV’ are stronger laptop, mobile, Cloud, Twitter, all media than ever. The onslaught of interactive, that repurpose content and create new Derrick de Kerckhove, a professor of experiential and consumer-generated fare Sociology of Digital Culture at the University possibilities. Twitter, for instance, is of Naples, Italy and the University of Toronto has given rise to a renewed demand for re-educating TV by specifying the Action Series quality content that is meant to be watched public’s preferences more than focus and received rather than co-created and to supplement traditional storytelling groups can. Cloud Computing is, skills — not replace them. that is curated by reliable broadcast and once again, changing and refining the Michael Shepard of Canada’s Thunderbird distribution brands. I see a growing demand “Of course, at the same time, new distribution system. For TV it’s going Films for passive, high-end entertainment, and technologies are being used to create new to be business as usual until ‘lifelogs’ with it a growing realization in the business approaches to that entertainment. One mature. A lifelog is an audiovisual seen from the point-of-view of micro- that the sizzle of new technology is there area of growth is content that bridges record of every instant of your life, cameras set in contact lenses, and heard from cranial conduction, not air, so that you hear your own voice as you do usually instead of a recorded sound. Playback throws you back in exactly the same positions that you occupied at any point in time. When? Three to five years ahead. Several companies are refining the technology and there is even work going on recording in tactile mode. Why? Because that is precisely the novelty in content-creation: It’s one thing to have and enjoy reality shows, it’s quite another to actualize and share the best moments of one’s life with the public as one shares photographs with Facebook friends. The highest forms of cinema will be the skillful montage of Documentaries key moments and events in intricate and intertwined destinies. Not to mention what that would do for live reporting,” Extreme Video Clips he concluded. De Kerckhove has been both a student of and an assistant to Marshall McLuhan. Whatever the take on the future, it seems clear that an extraordinary period of change in our industry has far from run its course. Reported by Bob Jenkins in London with Beauty Pageants Telenovelas staff contributions from New York and Milan.

Teen Series

A+E Networks’ Sean Cohan

www.venevisioninternational.com 56 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 5896 ATF AD - VideoAge -FApathed.pdf 1 13/8/12 6:12 PM

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58 VIDEO • AGE My Two Cents MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 FAX: (212) 288-3424 VIDEO AGE WEBSITES: www.videoage.org as history passed me by while I was too busy writing about television? Sometimes I wonder www.videoagelatino.com where I’ve been while the world was witnessing history, and that’s really frustrating! www.videoage.it

Perhaps I was too young for Vietnam, and too naive for the French spring, Italian P.O. BOX 25282 summer and American fall of ’68 and its antiwar demonstrations. Clearly, I was too LOS ANGELES, CA 90025 provincial for drugs. Undoubtedly too puritanical to let my inhibitions loose. Definitely too poor to be a leftist, a demonstrator and a concert-goer. (Though I did manage to VIALE ABRUZZI 30 reach the mother of all concerts, Woodstock, after most people had already left — 20123 MILAN, ITALY leaving me to admire piles of garbage). H YUKARI MEDIA I missed the assassination of John Lennon in 1980, even though I was living just on the YMI BLDG. 3-3-4, UCHIHIRANOMACHI other side of Central Park. Most of the great songs from the ’70s and ’80s passed me by CHUO-KU, OSAKA JAPAN without registering a blip on my brain’s right hemisphere. When Donna Summer died recently, I had to listen to some of her hits in order to recall who she actually was. TEL: (816) 4790-2222 When Andy Warhol was alive, to me he was just a publicity-seeking artistic wannabe. EDITOR Only years later, when I discovered that VideoAge’s offices are actually located in his DOM SERAFINI former home, did I begin to realize his genius. And what about Keith Haring, who used to ASSISTANT EDITOR draw on the pavement all around Manhattan in the ’80s? I considered his artwork visually SARA ALESSI displeasing graffiti. When Metromedia’s John Kluge sold his TV stations to Rupert Murdoch’s FOX and moved into the nascent cellular EDITORIAL CONTRIBUTORS telephony sector, I thought he was investing in a toy to offer children better walkie-talkies. ENZO CHIARULLO (ITALY) Looking at ping-pong video games in the ’70s on an Atari computer for me did not induce amazement and a vision of a LUCY COHEN BLATTER digital future, but merely sleep. CARLOS GUROVICH LEAH HOCHBAUM ROSNER Reading VideoAge’s book review pages — great tools for those who, like me, don’t have time to read the books themselves — BOB JENKINS (U.K.) enhances this feeling of missing out on all the big events: the advent of Silvio Berlusconi in Italy; Leo Kirch in Germany; Emilio Azcarraga in Mexico; Murdoch in the U.S., U.K., Australia, Italy and the rest of the world; Ted Turner in the U.S.; Kerry Packer AKIKO KOBAYACHI (JAPAN) in Australia; Roberto Mariho in Brazil, and so on. LORENA SANCHEZ (ARGENTINA) They were leaders whom I had the opportunity to LEVI SHAPIRO meet and interview, without realizing their historic DAVID SHORT (AFRICA) significance. ERIN SOMERS In 1979 I was sent to the Soviet Union to MARIA ZUPPELLO (BRAZIL) interview the organizers of the 1980 Moscow CORPORATE AND Summer Olympics, the first to be staged in CIRCULATION OFFICE Eastern Europe. My former publisher wanted to 216 EAST 75TH STREET please NBC, the U.S. TV network that invested NEW YORK, NY 10021 what was then considered a fortune on the TEL: (212) 288-3933 Games, but were for the first time in history FAX: (212) 734-9033 boycotted by a record 65 countries. Later, I attended the Winter Olympics in Lake Placid, PUBLISHER NY interviewing the chairman of the Games, MONICA GORGHETTO who passed away before the article went to press. BUSINESS OFFICE I even brushed aside an IRA bombing incident. LEN FINKEL A bomb was planted one floor below my Grand Hotel room a few days before I arrived in Brighton, LEGAL OFFICE England to cover the IBC conference for VideoAge ROBERT ACKERMANN in 1984. Subsequently, that room exploded while STEVE SCHIFFMAN it was occupied by then-British Prime Minister Margaret Thatcher. An FBI agent came to WEB MANAGER “Twenty-five percent of my life has been spent looking through junk MIKE FAIVRE mail, answering telemarketers and tuning in to infomercials.” New York City to interview me regarding that terrorist act on behalf of the British International DESIGN/LAYOUT Intelligence Service, MI6. CARMINE RASPAOLO The ordeal was recounted in the recent movie The Iron Lady starring Meryl Streep. ILLUSTRATIONS I learned about former media tycoon Robert Maxwell only a few years before his mysterious death, but after I met him in BOB SHOCHET the elevator at the Martinez Hotel in Cannes in the company of a woman at least 40 years his junior. FOUNDED IN 1981 And what about my misfortunate well wishes to superstitious ace Mario Andretti before a Formula One car race? And MEMBER OF NBCA the indifference I showed at meeting Sarah, Duchess of York, while she was sharing some of Lady Diana’s anguish with the (CIRCULATION) British royal family? My nonchalant encounter with current Empress Michiko of Japan? And the fact that I ignored Guglielmo Marconi’s youngest daughter in the mid-’80s? VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHED SEVEN TIMES A YEAR: JANUARY, MARCH/APRIL, MAY, So then, was I just existing like a vegetable? A simpleton spectator without a clue? But how could I have been so clueless? JUNE, JULY, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY I was an avid reader of weekly news magazines at the age of 12. I began to write paid articles at 14. I became an international TV TRADE MEDIA, INC. SINGLE COPY U.S.$9.75. YEARLY SUBSCRIPTION U.S.$45 (U.S., CANADA, MEXICO); U.S.$60 (U.K. AND EUROPE). editor of TV/RadioAge at 26 and founded VideoAge at 29. © TV TRADE MEDIA INC. 2012. THE ENTIRE CONTENTS OF VIDEO AGE Well, facts don’t lie, and the reality is that I only recently started to learn about the history I was supposedly a part of. INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., Granted, not everything passed me by, but I’m still left with the feeling that history did not fully register with me at the time. AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO Like when I interviewed Vladimir Zworokin, or Peter Goldmark, or when I exchanged a few heated words with then-U.S. AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, Secretary of State, Henry Kissinger (I blame him for Italian statistician Aldo Moro’s death, Augusto Pinochet’s dictatorship NY 10021, U.S.A. in Chile and other woes around the world). PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE Perhaps that is the beauty of history: it happens after the fact. HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM. Dom Serafini

60 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 My Two Cents To achieve a healthy balance MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 of lifestyle programming, TEL: (212) 288-3933 FAX: (212) 288-3424 Breathe deeply and go to Booth g3.07. VIDEO AGE WEBSITES: www.videoage.org as history passed me by while I was too busy writing about television? Sometimes I wonder www.videoagelatino.com where I’ve been while the world was witnessing history, and that’s really frustrating! www.videoage.it Over 1,100 hours of Perhaps I was too young for Vietnam, and too naive for the French spring, Italian P.O. BOX 25282 summer and American fall of ’68 and its antiwar demonstrations. Clearly, I was too LOS ANGELES, CA 90025 fitness, healthy cooking, provincial for drugs. Undoubtedly too puritanical to let my inhibitions loose. Definitely too poor to be a leftist, a demonstrator and a concert-goer. (Though I did manage to VIALE ABRUZZI 30 wellness, lifestyle reach the mother of all concerts, Woodstock, after most people had already left — 20123 MILAN, ITALY and much more . . . leaving me to admire piles of garbage). H YUKARI MEDIA I missed the assassination of John Lennon in 1980, even though I was living just on the YMI BLDG. 3-3-4, UCHIHIRANOMACHI other side of Central Park. Most of the great songs from the ’70s and ’80s passed me by CHUO-KU, OSAKA JAPAN without registering a blip on my brain’s right hemisphere. When Donna Summer died recently, I had to listen to some of her hits in order to recall who she actually was. TEL: (816) 4790-2222 When Andy Warhol was alive, to me he was just a publicity-seeking artistic wannabe. EDITOR Only years later, when I discovered that VideoAge’s offices are actually located in his DOM SERAFINI former home, did I begin to realize his genius. And what about Keith Haring, who used to ASSISTANT EDITOR draw on the pavement all around Manhattan in the ’80s? I considered his artwork visually SARA ALESSI displeasing graffiti. When Metromedia’s John Kluge sold his TV stations to Rupert Murdoch’s FOX and moved into the nascent cellular EDITORIAL CONTRIBUTORS telephony sector, I thought he was investing in a toy to offer children better walkie-talkies. ENZO CHIARULLO (ITALY) Looking at ping-pong video games in the ’70s on an Atari computer for me did not induce amazement and a vision of a LUCY COHEN BLATTER digital future, but merely sleep. CARLOS GUROVICH LEAH HOCHBAUM ROSNER Reading VideoAge’s book review pages — great tools for those who, like me, don’t have time to read the books themselves — BOB JENKINS (U.K.) enhances this feeling of missing out on all the big events: the advent of Silvio Berlusconi in Italy; Leo Kirch in Germany; Emilio AKIKO KOBAYACHI (JAPAN) Azcarraga in Mexico; Murdoch in the U.S., U.K., Australia, Italy and the rest of the world; Ted Turner in the U.S.; Kerry Packer YOGI CAMERON: A MODEL GURU in Australia; Roberto Mariho in Brazil, and so on. LORENA SANCHEZ (ARGENTINA) They were leaders whom I had the opportunity to LEVI SHAPIRO Your guide to a healthier life using yoga meet and interview, without realizing their historic DAVID SHORT (AFRICA) and Ayurvedic principles. 26 x 1 hr ERIN SOMERS significance. New Season in Production In 1979 I was sent to the Soviet Union to MARIA ZUPPELLO (BRAZIL) interview the organizers of the 1980 Moscow CORPORATE AND Summer Olympics, the first to be staged in CIRCULATION OFFICE Eastern Europe. My former publisher wanted to 216 EAST 75TH STREET please NBC, the U.S. TV network that invested NEW YORK, NY 10021 what was then considered a fortune on the TEL: (212) 288-3933 Games, but were for the first time in history FAX: (212) 734-9033 boycotted by a record 65 countries. Later, I attended the Winter Olympics in Lake Placid, PUBLISHER NY interviewing the chairman of the Games, MONICA GORGHETTO who passed away before the article went to press. BUSINESS OFFICE I even brushed aside an IRA bombing incident. LEN FINKEL A bomb was planted one floor below my Grand Hotel room a few days before I arrived in Brighton, LEGAL OFFICE England to cover the IBC conference for VideoAge ROBERT ACKERMANN in 1984. Subsequently, that room exploded while STEVE SCHIFFMAN it was occupied by then-British Prime Minister Margaret Thatcher. An FBI agent came to WEB MANAGER “Twenty-five percent of my life has been spent looking through junk MIKE FAIVRE mail, answering telemarketers and tuning in to infomercials.” New York City to interview me regarding that terrorist act on behalf of the British International DESIGN/LAYOUT Intelligence Service, MI6. CARMINE RASPAOLO The ordeal was recounted in the recent movie The Iron Lady starring Meryl Streep. ILLUSTRATIONS I learned about former media tycoon Robert Maxwell only a few years before his mysterious death, but after I met him in BOB SHOCHET the elevator at the Martinez Hotel in Cannes in the company of a woman at least 40 years his junior. FOUNDED IN 1981 And what about my misfortunate well wishes to superstitious ace Mario Andretti before a Formula One car race? And MEMBER OF NBCA the indifference I showed at meeting Sarah, Duchess of York, while she was sharing some of Lady Diana’s anguish with the (CIRCULATION) British royal family? My nonchalant encounter with current Empress Michiko of Japan? And the fact that I ignored Guglielmo Marconi’s youngest daughter in the mid-’80s? VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHED SEVEN TIMES A YEAR: JANUARY, MARCH/APRIL, MAY, So then, was I just existing like a vegetable? A simpleton spectator without a clue? But how could I have been so clueless? JUNE, JULY, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY I was an avid reader of weekly news magazines at the age of 12. I began to write paid articles at 14. I became an international TV TRADE MEDIA, INC. SINGLE COPY U.S.$9.75. YEARLY SUBSCRIPTION YOGA SUTRA NOW WITH JAI SUGRIM MYTH DEFYING WITH DR. HOLLY PEGGY K’s KITCHEN CURES U.S.$45 (U.S., CANADA, MEXICO); U.S.$60 (U.K. AND EUROPE). editor of TV/RadioAge at 26 and founded VideoAge at 29. © TV TRADE MEDIA INC. 2012. THE ENTIRE CONTENTS OF VIDEO AGE Get to the roots of yoga with Jai Sugrim. Dr. Holly separates the healthy Holistic nutritionist, Peggy K whips up Well, facts don’t lie, and the reality is that I only recently started to learn about the history I was supposedly a part of. INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., 52 x 1 hr facts from fiction. 26 x 30 min healthy, delicious meals. 26 x 30 min Granted, not everything passed me by, but I’m still left with the feeling that history did not fully register with me at the time. AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO Like when I interviewed Vladimir Zworokin, or Peter Goldmark, or when I exchanged a few heated words with then-U.S. AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, Secretary of State, Henry Kissinger (I blame him for Italian statistician Aldo Moro’s death, Augusto Pinochet’s dictatorship NY 10021, U.S.A. ASK US ABOUT HAVING VERIA TALENT CREATE CUSTOMIZED ON-AIR PROMOS AND CHANNEL ID’S FOR YOU. in Chile and other woes around the world). PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE To schedule an appoinTmenT conTacT: RaYmond donahue | sVp, pRogRam sales Perhaps that is the beauty of history: it happens after the fact. GO WELL HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM. [email protected] | +1 917 767 0725 oR VisiT VeRialiVing.com/pRogRamsales Dom Serafini BOOTH G3.07 Veria Living Worldwide is a trademark of Asia TV USA Ltd., as licensee. All rights reserved. 60 VIDEO • AGE S EPTEMBER /O CTOBER 2 0 1 2 The season’s mosT highly anTiciPaTed drama

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