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Marshall Mcluhan: a Prophet Before His Global Mirror Pedro Gelabert McLuhan Galaxy Conference Understanding Media, Today Barcelona, May, 23rd-25th CONFERENCE PROCEEDINGS Edited by Matteo Ciastellardi, Cristina Miranda de Almeida, Carlos A. Scolari McLuhan Galaxy Conference Understanding Media, Today Conference Proceedings First Edition in English: May 2011 Collection Sehen, Editorial Universidad Oberta de Catalunya, Barcelona, España Printing: Book-Print S.L ISBN: 978-84-9388021-7 Legal Deposit B: Edited by Matteo Ciastellardi, Cristina Miranda de Almeida, Carlos A. Scolari Cover Image: Daniela Seminara Cover Layout: Mikel Azpiri Landa The full paper can be published in the proceedings and in any other scientific/ academic publications derived from McLuhan Galaxy Conference, according the Creative Commons Attribution Non-Commercial License. McLuhan Galaxy Conference Understanding Media, Today Barcelona, May, 23rd-25th CONFERENCE PROCEEDINGS Edited by Matteo Ciastellardi, Cristina Miranda de Almeida, Carlos A. Scolari McLuhan Galaxy Conference 4 Index Forewords Derrick de Kerckhove and Carlos A. Scolari . 10 I. General Framework of the Conference by Matteo Ciastellardi, Carlos A. Scolari and Cristina Miranda de Almeida. .12 II. Conference’s credits . 15 Organizers 15 Co-funding 15 Scientific Committee 15 UPF and IN3/ UOC Board Committee 15 CCCB-Lab Board Committee 16 Institutional Conference Partners 16 Opening Ceremony Participants 16 Keynote Speakers 16 Round Table Chairs and Speakers 17 Special Proposals on Video Wall Project 17 Parallel Session Chairs 17 Peer Reviewers 18 Press Support 19 Graphic Design 19 Management Support 19 Other Collaborations 19 III. Short Curricula keynote speakers and round table participants 3 1 Keynote Speakers’ curricula 20 3 2 Round Table participants’ curricula 24 5 Index IV. Papers (Content-based not in alphabetical order). 30 Topic One: McLuhan in the global village. 31 Tradition into Text: Plato’s Dialogues and the Literate Revolution, Twyla Gibson. 32 McLuhan as Translator A Project in Understanding Media, Today Jana Mangold . .45 Caribbean Pirates or Robin Hood’s crowd? Perceptions of Illegal Behaviors and warning signals in Internet seas and forests comparing American and Italian adolescents’ perspective Valentina Bazzarin, Cosimo Marco Scarcelli, Stefano Ghirlanda . 56 Marshall McLuhan: A prophet before his global mirror Pedro Gelabert . .61 A Theory of Media as a History of Electricity How McLuhans thoughts about mediation are thwarted by their negation Florian Sprenger . .71 Media images of the automotive industry for consumption: the world of work through the glance of advertising communication Vander Casaqui. 77 Ground-making: the Medium as Environment Carlo Peroni. .88 The impact of McLuhan’s thoughts on the context of the Communication research in Brazil Janara Sousa and Elen Geraldes. 98 Facebook: McLuhan’s global village? Alvaro Gascue Quiñones . 108 The Brazilian Production of Television Fiction Serial Lilian Fontes Moreira. 118 Topic Two: Education beyond the book . 129 ‘Everything About the Past’: Wikipedia and History Education Olivier Nyirubugara. 130 Social Networking in Second Language Learning Maria Luisa Malerba . 142 Education as a dying and outdated system (?) Mario Pireddu. 154 Digital Natives: technological expert knowledge in the Digital Culture Lucia Merino . 169 Realizing McLuhan’s Dream in the 21st Century Classroom Carla Patrão and Antonio Dias de Figueiredo . 181 Knowledge Isles in an Open Access World: The Open Archipelago Project Matteo Ciastellardi, Ugo Eccli and Fabio Perotta. 190 McLuhan Galaxy Conference 6 Artists’ moving image and its impact on learning in secondary school communities Mark Smith. 201 Informal Learning and Concept Maps: a New Perspective for Instructional Design Gaetano Bruno Ronsivalle, Simona Carta and Chiara Sepede. 211 New Technologies, New Environments: developing Personal Learning Environments in Secondary Education Rafael Martin, Ricardo Torres Kompen and Alba Ortiz. 223 It Takes a Global Village: Distributed Cognition and the Digital-Age Classroom Artur Matos Alves. 239 Educommunication in distance education: e-mentor communication processes for dialogue development Ismar de Oliveira Soares and Luci Ferraz de Mello. 252 Communication Processes at the “Distance Learning in the Amazon Forest Project” José Augusto de Melo Neto, Luci Ferraz de Mello, Maria Augusta da Silva Ximenes . 264 Learning in Digital Media; the Legacy of McLuhan and his Impact on Formal Education Ruth S. Contreras Espinosa and Irene García Medina . 276 Educational aspects of the use of Internet and mobile phones by migrants in Barcelona and Ciudad Juárez Jesús René Luna-Hernández, Jesús Alberto Rodríguez-Alonso, Luis Alfonso Herrera-Robles and Juan Muñoz-Justicia . 286 Digital Competencies for Journalists Lucía Castellón and Oscar Jaramillo . 293 Topic Three: Social media, networks and life. 306 The Transformation of Identity and Privacy through Online Social Networks (The CouchSurfing case) Cristina Miguel and Pilar Medina . 307 Mine, Yours and Ours: How narrative structures may influence User Generated Content Thais Arrias Weiller . 319 The disruption of the Web by the new cognitive paradigm Carlos Figueiredo. 329 Digital Social Media in a Free Software Project: Community, Identity and Trust Building Fernando González de Requena Redondo . 343 The Interactive Documentary Definition Proposal and Basic Features of the New Emerging Genre Arnau Gifreu Castells. 354 Death of the university? Knowledge Production and Distribution in the Disintermediation Era Hugo Pardo Kuklinski, Cristóbal Cobo and Carlos Scolari. 365 7 Index Orkut, virtual identity in Brazil Josuel Mariano Da Silva Hebenbrock. 379 Image-based Online Communication: Observations on the Status of Images as Linguistic Constituents in Computer-mediated Communication Joe Trotta and Markus Danielson. 389 The Sensorium of Social Media: ‘Tactile’ Cyberculture and McLuhan’s Turn On the Audiovisual Michael Andreas . 401 Methodologies and statistical models for social network analysis Miguel Oliva . 411 From “homo typographicus” to “homo digitalis” Albert García Arnau. 420 New Media and New Messages Silvana Comba and Edgardo Toledo . 430 New Media Technologies For the Integration of Post Migrant Youth in Urban Italy Luisa Zinant and Davide Zoletto. 437 The bird attack: the media, the sender and the Internet user in the production of Brazilian journalism Janara Sousa, Lígia Girão and Nelito Falcão . 452 Social networks in the university teaching Miguel Túñez López and José Sixto García. 463 Social Media: the way from an Informal Process to a Formal Process Elena Prodan . 473 Collaborative animation: possible solutions for Animation production Rafael Siqueira Cruz and Daniel Moreira de Sousa Pinna . 484 Social networks, semiosis, and production: authoring aspects of sharing content online Joana Ziller and Maria Aparecida Moura. 497 Topic Four: Extension and sensorial dimension. 509 The Impact of Virtualisation on Perceptual Hierarchies Ray Gallon . 510 Augmented Spaces Maps and Convergent Devices for the Experiential Representation of Human Territories Marco Quaggiotto. 518 McLuhan and New Communication Technologies: From Posthumanism to Neuromedia Elio Girlanda and Carolina Fernández Castrillo . 529 Coming back to the body The sensible experience and the bio-inspired technology Raquel Paricio García and Juan Manuel Moreno Aróstegui . 538 McLuhan and Continental Philosophy: how Merleau-Ponty’s Phenomenology of Perception helps support and continue McLuhan’s directions Sergio Roclaw Basbaum. 552 McLuhan Galaxy Conference 8 Extended Biotechnological Bodies within a Posthumanistic Framework Eduardo Mayoral and Carlos Tapia. 562 Sound Media: Hypermediatic Extensions and Social Networking José Luis Fernández and Betina González-Azcárate . 579 Digital Skin Avi Rosen . 590 Beyond the dualism between technology and culture: an empirical research on memory practices Gabriella Taddeo . 602 Finnegans Wake’s Intergalaxy Maria Ribeiro and Marcelo Santos . 613 Acoustic space, Territories and Borderlines: Art as Locative Media That Saves Lives Jesús O. Elizondo and Carolyn Guertin . 622 From tactile to magic: McLuhan, changing sensorium and contemporary culture Chiara Giaccardi . 635 Technology as a Form of Language: The Folklore of Electronic Man Eduardo Marisca . 649 Consumption and Technology – Luciana’s blog: Meaning production and consumption practices of the feminine daily life in intersection with the transmediatic scene of television fiction Marcia Perencin Tondato. 661 Topic Five: The global Big Bang . 672 L I N K Faculty Understanding Connections, Making Connections Matteo Andreozzi. 673 The Me and the Message, a Media Ontogenesis for Today and The Future Manoel Borba. 685 9 Proceeding’s Electronic Margin Proceeding’s Electronic Margin Online extended contents Papers that have not been included in the Proceedings on Paper can be found and explored in the Proceeding’s Electronic Margin by means of this QR-code. How to use the QR-code This QR-code gives you access to the electronic margin, where you can find papers that have not been included in this proceedings on paper and also additional and interactive information about the conference. To access by mobile devices (smarthphones, game consoles, tablets, etc.): devices need to have Internet access (WI-FI or 3G) and a Qr-code reader application installed. If you do not have any application installed you can download a compatible software from one of the following links: http://www.personalsquare.com http://www.i-nigma.mobi http://reader.kaywa.com
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