Superbrands UK Annual Vol.20 BP
Brand History
1909 The Anglo-Persian Oil Company, as BP was fi rst known, is formed.
1940s BP’s sales, profi ts, capital expenditure and employment all surge upwards as post-war Europe restructures.
1975 BP pumps the fi rst oil from the North Sea’s UK sector ashore after purchasing the Forties fi eld – fi nanced For more than a century BP has provided heat, light and mobility to help society by a bank loan of £370m. grow and prosper. Operating across six continents, its products and services 1990s BP merges with US giant Amoco, and the acquisitions of ARCO, are delivered to customers in more than 70 countries through Burmah Castrol and Veba Oil turn the British oil company into one of a range of internationally respected brands the world’s largest energy companies.
2000 The brand relaunches, unveiling the new ‘Helios’ brand mark.
Market In 2018 BP acquired the UK’s largest electric vehicle DID YOU KNOW? 2005 BP Alternative Energy is launched, From the deep sea to the desert, from rigs to retail, charging company. BP Chargemaster operates more a new business dedicated to the BP delivers energy products and services to people than 6,500 charging points across the country, development, wholesale marketing around the world. It fi nds and produces oil and Each year BP with ultra-fast charging points due to start and trading of low carbon power. gas on land and offshore and is one of the largest is investing $500m appearing on BP forecourts from spring 2019. renewable energy operators amongst its peers. 2012 BP supports Britain in staging BP provides customers with fuel for transport, in low carbon businesses BP’s support for the arts and culture in the UK the world’s biggest sporting event energy for heat and light, lubricants to keep engines goes back more than 50 years. Today it is focused – the London 2012 Olympic moving and the petrochemicals products used to on long-term partnerships with the Royal and Paralympic Games – make items such as paints, clothes and packaging. best large-scale solutions to reduce emissions Opera House, National Portrait Gallery, as an Offi cial Partner. in the transportation system and has three British Museum and Royal Shakespeare BP employs 74,000 people. In 2017 it produced biofuels sites in Brazil. Company. BP estimates that over this period 2017 BP and Lightsource agree to form 3.6 million barrels of oil equivalent per day, some 53 million people have benefi ted a strategic partnership, bringing Lightsource’s solar development 1,432MW from wind farms and 776 million litres BP has over 1,200 service stations in the UK, from BP’s sponsorship. and management expertise together of ethanol equivalent, from its biofuels sites. which provide trusted quality fuels and everyday with BP’s global scale. The company convenience items, while Wild Bean Cafés BP is the principal funder of the Science is renamed Lightsource BP. Product provide food and coffee for on-the-go motorists. Museum Group Academy, which launched BP has a diverse energy portfolio, producing energy In addition to its own offering, BP has partnered in October 2018. It will reach up to 600 teacher 2018 BP announces it is to buy resources for people on the road, at home or for with Marks & Spencer Simply Food at selected and museum educators and 250 scientists / the UK’s largest electric vehicle business. BP leads the fi eld in a series of specialist locations across the UK to provide customers STEM professionals each year, training them charging company, Chargemaster, energy technologies. This includes seismic with an even greater choice. in approaches to build science capital. which operates more than 6,500 imaging that enables it to ‘see’ underground It is being delivered in partnership with charging points across the country. The company is renamed and fi nd new oil and gas reservoirs. Achievements the UK-wide Association of Science and BP Chargemaster. In 2017 BP joined forces with Lightsource, Discovery Centres (ASDC). BP has been investing in renewables for Europe’s largest solar developer. The goal was many years and is one of the top wind energy to accelerate growth of worldwide solar. By 2018, Recent Developments producers in the US, currently operating 10 farms. the Lightsource BP partnership had doubled its The energy transition the world is facing over the changing world, these values provide continuity BP believes that biofuels also offer one of the footprint, with a presence in 10 countries. next decades is defi ned by the ‘dual challenge’ – and a shared point of reference for every action the need to meet the world’s demand for more natural gas, wind, solar, advanced fuels, taken and every decision made. energy, whilst also lowering carbon emissions. electric vehicle charging and venture partnerships. Together, the campaign stories illustrate how BP’s goal is to create an environment of inclusion In 2018 BP set itself some ambitious targets BP ‘sees possibilities’ in making all forms and acceptance. BP believes that for its employees to reduce carbon in its traditional energy of energy cleaner and better, and is committed to be motivated and to perform to their full operations, improve its products so its customers to delivering the energy the world needs, potential, they need to be treated with respect, can reduce their emissions, and create new low while advancing a low carbon future. dignity and without discrimination. carbon businesses. The campaign launched in the UK, US, Berlin BP has been supporting the Paralympic In fact, BP introduced an Advancing Low Carbon and Brussels, as well as in some of the world’s Movement since July 2008 when it became (ALC) accreditation programme in 2018 to shine busiest airports. Media included TV, print, digital, the Offi cial Oil and Gas Partner for the London a light on some of its successes and help further out-of-home and social content. The advertising 2012 Paralympic Games. Not only is the continued drive low carbon actions across the company. reinforces BP’s brand essence – ‘Keep Advancing’ growth of the Paralympic Movement something – signalling that the energy BP provides truly that BP is proud to be a part of, its Paralympic Promotion helps advance human progress. partnerships in more than 10 countries around At the start of 2019, BP launched its fi rst global the world are a strong cultural fi t as they advertising campaign in a decade. The campaign’s Brand Values share similar values, particularly courage, optimistic adverts feature a range of activities BP is committed to values of safety, respect, respect and excellence. from across BP’s broad portfolio, including excellence, courage and one team. In a fast- superbrands.uk.com bp.com Superbrands UK Annual Vol.20 BP
Brand History
1909 The Anglo-Persian Oil Company, as BP was fi rst known, is formed.
1940s BP’s sales, profi ts, capital expenditure and employment all surge upwards as post-war Europe restructures.
1975 BP pumps the fi rst oil from the North Sea’s UK sector ashore after purchasing the Forties fi eld – fi nanced For more than a century BP has provided heat, light and mobility to help society by a bank loan of £370m. grow and prosper. Operating across six continents, its products and services 1990s BP merges with US giant Amoco, and the acquisitions of ARCO, are delivered to customers in more than 70 countries through Burmah Castrol and Veba Oil turn the British oil company into one of a range of internationally respected brands the world’s largest energy companies.
2000 The brand relaunches, unveiling the new ‘Helios’ brand mark.
Market In 2018 BP acquired the UK’s largest electric vehicle DID YOU KNOW? 2005 BP Alternative Energy is launched, From the deep sea to the desert, from rigs to retail, charging company. BP Chargemaster operates more a new business dedicated to the BP delivers energy products and services to people than 6,500 charging points across the country, development, wholesale marketing around the world. It fi nds and produces oil and Each year BP with ultra-fast charging points due to start and trading of low carbon power. gas on land and offshore and is one of the largest is investing $500m appearing on BP forecourts from spring 2019. renewable energy operators amongst its peers. 2012 BP supports Britain in staging BP provides customers with fuel for transport, in low carbon businesses BP’s support for the arts and culture in the UK the world’s biggest sporting event energy for heat and light, lubricants to keep engines goes back more than 50 years. Today it is focused – the London 2012 Olympic moving and the petrochemicals products used to on long-term partnerships with the Royal and Paralympic Games – make items such as paints, clothes and packaging. best large-scale solutions to reduce emissions Opera House, National Portrait Gallery, as an Offi cial Partner. in the transportation system and has three British Museum and Royal Shakespeare BP employs 74,000 people. In 2017 it produced biofuels sites in Brazil. Company. BP estimates that over this period 2017 BP and Lightsource agree to form 3.6 million barrels of oil equivalent per day, some 53 million people have benefi ted a strategic partnership, bringing Lightsource’s solar development 1,432MW from wind farms and 776 million litres BP has over 1,200 service stations in the UK, from BP’s sponsorship. and management expertise together of ethanol equivalent, from its biofuels sites. which provide trusted quality fuels and everyday with BP’s global scale. The company convenience items, while Wild Bean Cafés BP is the principal funder of the Science is renamed Lightsource BP. Product provide food and coffee for on-the-go motorists. Museum Group Academy, which launched BP has a diverse energy portfolio, producing energy In addition to its own offering, BP has partnered in October 2018. It will reach up to 600 teacher 2018 BP announces it is to buy resources for people on the road, at home or for with Marks & Spencer Simply Food at selected and museum educators and 250 scientists / the UK’s largest electric vehicle business. BP leads the fi eld in a series of specialist locations across the UK to provide customers STEM professionals each year, training them charging company, Chargemaster, energy technologies. This includes seismic with an even greater choice. in approaches to build science capital. which operates more than 6,500 imaging that enables it to ‘see’ underground It is being delivered in partnership with charging points across the country. The company is renamed and fi nd new oil and gas reservoirs. Achievements the UK-wide Association of Science and BP Chargemaster. In 2017 BP joined forces with Lightsource, Discovery Centres (ASDC). BP has been investing in renewables for Europe’s largest solar developer. The goal was many years and is one of the top wind energy to accelerate growth of worldwide solar. By 2018, Recent Developments producers in the US, currently operating 10 farms. the Lightsource BP partnership had doubled its The energy transition the world is facing over the changing world, these values provide continuity BP believes that biofuels also offer one of the footprint, with a presence in 10 countries. next decades is defi ned by the ‘dual challenge’ – and a shared point of reference for every action the need to meet the world’s demand for more natural gas, wind, solar, advanced fuels, taken and every decision made. energy, whilst also lowering carbon emissions. electric vehicle charging and venture partnerships. Together, the campaign stories illustrate how BP’s goal is to create an environment of inclusion In 2018 BP set itself some ambitious targets BP ‘sees possibilities’ in making all forms and acceptance. BP believes that for its employees to reduce carbon in its traditional energy of energy cleaner and better, and is committed to be motivated and to perform to their full operations, improve its products so its customers to delivering the energy the world needs, potential, they need to be treated with respect, can reduce their emissions, and create new low while advancing a low carbon future. dignity and without discrimination. carbon businesses. The campaign launched in the UK, US, Berlin BP has been supporting the Paralympic In fact, BP introduced an Advancing Low Carbon and Brussels, as well as in some of the world’s Movement since July 2008 when it became (ALC) accreditation programme in 2018 to shine busiest airports. Media included TV, print, digital, the Offi cial Oil and Gas Partner for the London a light on some of its successes and help further out-of-home and social content. The advertising 2012 Paralympic Games. Not only is the continued drive low carbon actions across the company. reinforces BP’s brand essence – ‘Keep Advancing’ growth of the Paralympic Movement something – signalling that the energy BP provides truly that BP is proud to be a part of, its Paralympic Promotion helps advance human progress. partnerships in more than 10 countries around At the start of 2019, BP launched its fi rst global the world are a strong cultural fi t as they advertising campaign in a decade. The campaign’s Brand Values share similar values, particularly courage, optimistic adverts feature a range of activities BP is committed to values of safety, respect, respect and excellence. from across BP’s broad portfolio, including excellence, courage and one team. In a fast- superbrands.uk.com bp.com