TECHNOPARK® Lucerne – the Place to Grow
Total Page:16
File Type:pdf, Size:1020Kb
Zug/ ® Zürich TECHNOPARK Lucerne Luzer n Pa rk 8 Root D4 Pa rk 6 Pa rk 4 Platz 10 Pa rk 2 Platz 6 P+ R BuchrainAutobahn 1,3 km A14 Platz 4 Platz 5 M arktplatz IP V Pl atz 3 Ebikon Luzer ) de n äu ung Geb Plan (in Hansruedi Lingg Monika Portmann Bus Nr. 23 F ü von D4 Oberfeld r Besuch nach Bahnhof Luzern Fussgänger Managing Director Assistant e r Autobahn A14 Gisikon-Root 3 km Bus Nr. 23 D4 Platz 4 vom Bahnhof Luzern nach D4 Oberfeld Root/Zug CH-6039 Root Längenbold Adligenswil Phone +41 41 455 21 21 [email protected] www.technopark-luzern.ch TECHNOPARK® Lucerne – The place to grow TECHNOPARK® Lucerne supports startups The Technopark Lucerne supports startups with the aim of guiding them to long-term success. Our slogan “The place to grow” makes clear that startups can put down strong roots with us, enabling them to grow successfully. And that’s not all: The Technopark also helps entrepreneurs to develop and confidently realise their life goals. Over 50 startups have benefitted from the Technopark Lucerne since 2003. The park promotes and networks knowledge in a dynamic atmosphere. The Technopark Lucerne is located at the D4 Business Center and cooperates with the following partners: • Technopark-Alliance, CTI-Startup, BAS Business Angels Schweiz • SFN Stiftung zur Förderung von Neuunternehmern, LUKB Wachstumskapital AG • IFJ Institut für Jungunternehmen, Lucerne University of Applied Sciences and Arts, ITZ, CSEM, MCCS • D4 Business Center, Business Development Lucerne TECHNOPARK® Lucerne advantages As a young entrepreneur you will receive systematic coaching using the modules of the Technopark startup Model and tailored to the stage your business is at. The Technopark offers many advantages: • Increased fundability of the startup during the seed and growth phase • Increased know-how regarding the handling of investors and target groups • “Technopark®” seal of approval gains the trust of customers, the media and investors • Networking and interaction with fellow startup colleagues • The D4 Business Campus is an attractive site with a good business address located in the Canton of Lucerne, which has Switzerland’s lowest business tax (as of 1 Jan. 2012); a modern infrastructure and optimum traffic connections • Exciting events relating to relevant business topics Technopark® Lucerne registration process Want to bring your business idea to the Technopark Lucerne? We can guide you through the various stages of the accreditation process. Together we can analyse your business model – using, among other things, the 9 Canvas Model on the reverse of this flyer. In addition to this we will use the Technopark startup Model to examine your business idea. If we match up as partners then there’s nothing to stand in the way of your being accepted into the Technopark Lucerne! Here’s how easy it is: 1. Initial contact 2. Analysis of value proposition and business model 3. Accreditation process as per the Technopark startup Model 4. If the business case and management team are convincing, then signing of the contract 5. Acceptance into the Technopark Lucerne TECHNOPARK® Lucerne – The place to grow www.technopark-luzern.ch OUTLINE YOUR BUSINESS MODEL! Customer’s current problem: Focus: Value propositions Cause of the problem: Coaching at the Technopark Lucerne ensures that startups are Innovative solution of the problem: clearly focused on customer value and growing business. In order to gain financing for a startup the initial focus must be on dispelling the greatest risks in the correct order. KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Financial layer Exclusive: Competition layer corecard corecard S T O W tart-up Team CUSTOMER LAYER S S C - Balanced S Value & Risk Management Value B Market performance layer CHANNEL TO CUSTOMER Attract attention to the product: Life cycle coaching Hansruedi Lingg, The importance of time as a competitive factor, io Management 7/8-92, BWI ETH The key question for every startup: KEY RESOURCES Evaluate the product: How is my startup more useful to the customer than all the other competitors (VP intersection)? Buy the product: Non-exclusive: Ideal customer with greatest customer benefit Deliver the product: v Startup VP The customer offers wants Customer support: Established competition offers COST STRUCTURE REVENUE STREAMS David J. Collis, Can you say what your strategy is, Harvard Business Review 4-08 Alexander Osterwalder, Yves Pigneur, HEC Université de Lausanne, Business Model Generation, Wiley 2010.