<<

ELEVATE YOUR EXPERIENCE SIGNATURE OPPORTUNITIES TO GATHER, CONNECT AND IMPRESS Invitational presented by Mastercard • March 2 - 8, 2020 JOIN THE WORLD OF ARNOLD PALMER

Arnold Palmer was many things to many people ... world famous immortal and sportsman, highly successful business executive, prominent advertising spokesman, skilled aviator, talented designer and consultant, devoted family patriarch and a man with a down-to-earth common touch.

GOLF ACHIEVEMENTS

92 Overall Victories 4 Masters 2 Open Championships 1 U.S. Open Team: ‘61, ‘63, ‘65, ‘67, ‘71, ‘73 Captain ‘63, ‘75 PGA Player of the Year: ‘60 & ’62 A GLOBAL BRAND

Arnold always thought of golf as an international game, and his goals were international. When he set out to be the best golfer in the world, he meant the world. This international ambition in golf is equally mirrored with his businesses.

LEGENDARY BEVERAGE 8 Flavors Available INTERNATIONAL LICENSING 50 Individual SKU's Available To generations of international Over 400,000,000 Cans per Year consumers, the name Arnold Palmer is synonymous with American style.

9,000 Point of Sale Locations OFFICIAL PGA TOUR EVENT 400 "Arnold Palmer" stores EST. 1979 at Bay Hill 30 Territories worldwide 145,000+ Fans Annually GOLF COURSE DESIGN 300 Courses in 37 States and RYDER CUP STYLE EVENT 25 Countries EST. 1997 USA vs. INTERNATIONAL Men & Women Teams Co-founded in 1995 In over 80+M Households

© 2017 Arnie’s Army Charitable Foundation. All Rights Reserved. ARNOLD & WINNIE PALMER FOUNDATION

A testament to the Palmer family’s philanthropic legacy, the Arnold & Winnie Palmer Foundation champions efforts to improve the health of children, to effect positive character development in youth, and to honor nature and its incredible ability to enrich and heal us all.

To these ends, via grant making and strategic initiatives, AWPF supports efforts to help every child live a #LifeWellPlayed.

CHILDREN’S HEALTH Via support for Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies, part of Orlando Health, and through other efforts.

CHARACTER DEVELOPMENT Showcasing and teaching the values by which Arnold Palmer lived, with The , a Ryder Cup-style tournament that features the world’s best collegiate men and women golfers competing side-by-side on co-ed teams, and via other sports and academic initiatives.

NATURE-FOCUSED WELLNESS Facilitating youth access to and exploration of nature through ecology education and enhancement of natural lands, with the Winnie Palmer Nature Reserve in Latrobe, and more.

WHY ENTERTAIN AT API?

One week every spring, Central celebrates the game of golf … and its most iconic champion.

Thousands of fans crowd the fairways each day to watch the best players in the world compete. Thousands more gather in the Chalets and Clubs to eat, drink and swap stories with colleagues and friends.

When the final hole is played, the roar and excitement is electric on the standing-room-only 18th green.

Arnold Palmer — who brought the game of golf to the masses — has built an annual tradition at Bay Hill Club & Lodge that delivers seriously great golf amidst a fun, festive social scene. It’s one of the PGA TOUR’s most anticipated tournaments and it happens in the heart of one of the world’s most-traveled cities. IN GOOD COMPANY

Whether you’re thanking top clients or rewarding high performers, entertaining at the tournament is just smart business. Executives, CEOs and senior managers in banking and finance, technology, healthcare, transportation and logistics, and professional services are among our 145,000+ guests each year.

The mood is light and the pace relaxed, giving you plenty of time with your guests. The bonus? Golf Channel and NBC broadcast the tournament live Thursday through Sunday, giving your guests even more cache. STATS

LOCATION IN 2019, THE FOLLOWING COMPANIES WERE 73% Florida Residents LOCAL COMMUNITY AMONG OUR HOSPITALITY PARTNERS: 23% Other U.S. 4% International ECONOMIC IMPACT: MORE THAN AGES $73 MILLION 57% 45+ 37% 25-44 6% 24 & under

GENDER 68% Male 32 % Female

OTHER 54% $100,000+ Annual Income 16% $200,000+ Annual Income 73% Have College Degree SCHEDULE OF EVENTS

MONDAY WHEN Champions for Arnold’s Kids Pro-Am Tournament March 2-8, 2020 The First of Central Florida Youth Day + Junior Clinic (free to kids 17 and under with paid adult admission) WHERE Arnold Palmer’s Bay Hill Club & TUESDAY Lodge, Orlando, FL Practice day for pros Arnie’s March Against Children’s Cancer PURSE $9.3 million WEDNESDAY Pro-Am Tournament ATTENDANCE Opening Ceremony 145,000+ people enjoy our event each year THURSDAY Competition - Round 1 VOLUNTEERS 1,400+ people volunteer their time for FRIDAY our event each year Competition - Round 2 Wine & Dine on 9 TV BROADCAST Golf Channel and NBC SATURDAY Competition - Round 3 Birdies & BBQ

SUNDAY Competition - Round 4 Military Appreciation Day Trophy Presentation

Get closer to the game. Get closer to champions. Get closer to his legacy. Get closer. Get closer to friends. Get closer to the drama. Get closer to history.

#18 GREEN A spot on #18 green provides you and your guests access to the exciting finishing hole at Bay Hill, including the closing ceremony with the champion on Sunday.

#18 SKYBOX FEATURES AMENITIES EXPOSURE Covered, elevated, open-air skybox 30 tournament/skybox admission Company name and/or logo will be featured: located at the 18th green tickets per day (120 total) printed Hospitality entrance sign 20 seats with additional standing room with company name Inside and outside of skybox Available Thursday - Sunday Two additional host passes for Sponsor board in high-traffic location on site Flat screen TV with live broadcast company representatives Skybox tickets Exclusive upscale restrooms Lunch buffet Delivery of tournament programs Full bar service SKYBOX – STARTING AT $40,000 FOR 4 DAYS and pairing sheets 15 on-site parking passes per day On-site security

#17 GREEN A fan-favorite location, #17 is one of the best par-3 holes on the PGA TOUR. Choose from a private, climate-controlled chalet or an open-air skybox.

#17 SKYBOX FEATURES AMENITIES EXPOSURE Covered, elevated, open-air skybox 30 tournament/skybox admission tickets per Company name and/or logo will be featured: located at the 17th green day (120 total) printed with company name Hospitality entrance sign 20 seats with additional standing room Two additional host passes for Inside and outside of venue Available Thursday - Sunday company representatives Sponsor board in high-traffic location on site Flat screen TV with live broadcast Lunch buffet Skybox tickets Close access to upscale restrooms Full bar service Delivery of tournament programs 15 on-site parking passes per day SKYBOX – STARTING AT $37,500 FOR 4 DAYS and pairing sheets Access to shuttle between parking lot and hole #17 On-site security #17 CHALET FEATURES Temperature-controlled, private interior and patio with seating Available Thursday - Sunday Flat screen TV with live broadcast + live scoring access Private, upscale restrooms Delivery of tournament programs and pairing sheets On-site security

AMENITIES 50 – 80 tournament/chalet admission tickets per day (200 – 320 total) Two additional host passes for company representatives Lunch buffet Full bar service 25-40 on-site parking passes per day Access to shuttle between parking lot and hole #17 EXPOSURE Company name and/or logo will be featured: Hospitality entrance sign Inside and outside of venue Sponsor board in high-traffic location on site Chalet tickets CHALET – STARTING AT $75,000 FOR 4 DAYS #14 GREEN

The par-3 14th hole is quickly becoming a popular spot amongst hospitality sponsors and fans alike. Enjoy a private, climate- controlled chalet with perfect views of the green.

#14 CHALET FEATURES AMENITIES EXPOSURE Temperature-controlled, private 50 – 80 tournament/chalet admission Company name and/or logo will be featured: interior and patio with seating tickets per day (200 – 320 total) Hospitality entrance sign Available Thursday - Sunday Two additional host passes for Inside and outside of chalet Flat screen TV with live broadcast company representatives Sponsor board in high-traffic location on site + live scoring access Lunch buffet Chalet tickets Private, upscale restrooms Full bar service 50 PERSON: STARTING AT $65,000 FOR 4 DAYS Delivery of tournament programs 25-40 on-site parking passes per day 80 PERSON: STARTING AT $92,000 FOR 4 DAYS and pairing sheets 100+: CONTACT FOR DETAILS On-site security

#9 GREEN

Located near the hub of the tournament, #9 green is a great spot to view world-class golf, with close proximity to the new practice facility, driving range and putting green, merchandise tent and Arnold Palmer statue.

#9 CHALET FEATURES AMENITIES EXPOSURE Temperature-controlled, private 50 – 80 tournament/chalet admission Company name and/or logo will be featured: interior and patio with seating tickets per day (200 – 320 total) Hospitality entrance sign Available Thursday - Sunday Two additional host passes for Inside and outside of chalet Flat screen TV with live broadcast company representatives Sponsor board in high-traffic location on site + live scoring access Lunch buffet Chalet tickets Private, upscale restrooms Full bar service Delivery of tournament programs 25-40 on-site parking passes per day CHALET – STARTING AT $69,000 FOR 4 DAYS and pairing sheets On-site security

#8 GREEN

#8 green provides one of the most exciting atmospheres on tournament grounds, whether you’re enjoying it from a private chalet, individual skybox or our shared- seating venue, Club 8.

#8 SKYBOX FEATURES AMENITIES EXPOSURE Covered, elevated, open-air skybox 50 tournament/skybox admission tickets per Company name and/or logo will be featured: located at the 8th green day (200 total) printed with company name Hospitality entrance sign Available Thursday - Sunday Two additional host passes for Inside and outside of venue Flat screen TV with live broadcast company representatives Sponsor board in high-traffic location on site Close access to upscale restrooms Lunch buffet Skybox tickets Delivery of tournament programs Full bar service and pairing sheets 25 on-site parking passes per day SKYBOX – STARTING AT $60,000 FOR 4 DAYS On-site security

#8 CHALET FEATURES AMENITIES EXPOSURE Temperature-controlled, private 50 – 80 tournament/chalet admission Company name and/or logo will be featured: interior and patio with seating tickets per day (200 – 320 total) Hospitality entrance sign Available Thursday - Sunday Two additional host passes for Inside and outside of chalet Flat screen TV with live broadcast company representatives Sponsor board in high-traffic location on site + live scoring access Lunch buffet Chalet tickets Private, upscale restrooms Full bar service Delivery of tournament programs 25-40 on-site parking passes per day CHALET – STARTING AT $65,000 FOR 4 DAYS and pairing sheets On-site security CLUB 8

FEATURES AMENITIES EXPOSURE One reserved table for 6-8 guests • 10 tournament/“Club 8” Company name and/or logo will be featured: Located inside a shared, open- admission tickets per day Hospitality entrance sign air, covered structure Two additional host passes for Table centerpieces Views of #8 green and #2 tee box company representatives Sponsor board in high-traffic location on site Shared tip-up seats for optimal viewing Lunch buffet Club 8 tickets Access to private, upscale restrooms Complete bar service On-site security Five on-site parking passes per day CLUB 8 – 4 DAY TABLE - $13,000 2-DAY TABLE - $7,250 EXPO SPACE An expo space gives companies an opportunity to interact with fans and showcase products, capture leads, activate promotions and offer special giveaways.

FEATURES Two locations: Expo Row at Main Entrance and One on-site parking pass per day Spectator Village on #9 Fairway Two staff passes for company representatives Tents with flooring, power, skirted table and Company name on tent exterior two chairs Company name on sponsor board in high-traffic location Expo Row tents: 10 x 10 10 Any One Day tickets Spectator Village tents: 10 x 20 - 40 x 40 Opportunity to fully customize interior tent EXPO ROW AT MAIN ENTRANCE – $7,000 High-traffic location SPECTATOR VILLAGE ON #9 FAIRWAY – STARTING AT $15,000 BRANDING Sponsorship packages may vary and can be tailored to meet each company’s individual branding needs.

ADDITIONAL SPONSORSHIPS

OPPORTUNITIES INCLUDE: Youth Day/Junior Clinic Misting stations Military Appreciation Day Naming rights for parking lots Champions for Arnold’s Kids Naming rights for event area Autograph area Restrooms Charging Stations Media center PLEASE CONTACT FOR AVAILABILITY AND DETAILS 24 PRO-AM TOURNAMENTS A space in one of our Pro-Am tournaments gives you a once- in-a-lifetime opportunity to play with a PGA TOUR Pro.

Monday, March 2 – Champions for Arnold’s Kids PACKAGE INCLUDES Recreational round of golf on Sunday, March 1 (not part of the competition) at an off-site location Draw/cocktail party on Sunday evening for participant and guest Pro-Am tournament - shotgun start (shamble format) Teams consist of 4 amateurs and 1 PGA TOUR Pro (USGA handicap required) Monday awards celebration for participant and guest VIP credentials for tournament week Preferred parking Exclusive gift package for each player Additional tournament tickets for friends and/or family

CFAK PRO-AM PLAYER FEE: $6,000/PLAYER OR $24,000/TEAM (4 PLAYERS) Wednesday, March 4 – Official Pro-Am Tournament PACKAGE INCLUDES Draw/cocktail party on Tuesday evening for participant and guest Tournament tee times Teams consist of 3 amateurs and 1 PGA TOUR Pro (USGA handicap required) Awards dinner Wednesday evening for participant and guest VIP credentials for tournament week Preferred parking Exclusive gift package for each player PGA TOUR Pros from the Top 40 FedEx Cup Points List!

2020 ONLY FEE: $10,000/SINGLE PLAYER - $30,000/TEAM 2020 & 2021 - $9,500/SINGLE PLAYER - $28,500/TEAM 2-YEAR COMMITMENT)

17 PAST CHAMPIONS

1979 Bob Byman 1993 2007 1980 1994 2008 Woods 1981 1995 Loren Roberts 2009 1982 1996 2010 1983 1997 2011 Martin Laird 1984 1998 Ernie Els 2012 Tiger Woods 1985 1999 2013 Tiger Woods 1986 2000 Tiger Woods 2014 Matt Every 1987 2001 Tiger Woods 2015 Matt Every 1988 2002 Tiger Woods 2016 1989 Tom Kite 2003 Tiger Woods 2017 1990 2004 2018 Rory McIlroy 1991 2005 2019 1992 2006

MARCH 2-8, 2020 I ARNOLDPALMERINVITATIONAL.COM FOR MORE INFORMATION CONTACT WAYNE BANNATYNE 407.876.7141 I [email protected]

FRANCESCO MOLINARI, 2019 CHAMPION