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ELEVATE YOUR EXPERIENCE SIGNATURE OPPORTUNITIES to GATHER, CONNECT and IMPRESS Arnold Palmer Invitational • March 4-10, 2019 a GLOBAL BRAND

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ELEVATE YOUR EXPERIENCE SIGNATURE OPPORTUNITIES to GATHER, CONNECT and IMPRESS Arnold Palmer Invitational • March 4-10, 2019 a GLOBAL BRAND ELEVATE YOUR EXPERIENCE SIGNATURE OPPORTUNITIES TO GATHER, CONNECT AND IMPRESS Arnold Palmer Invitational • March 4-10, 2019 A GLOBAL BRAND Arnold always thought of golf as an international game, and his goals were international. When he set out to be the best golfer in the world, he meant the world. This international ambition in golf is equally mirrored JOIN THE WORLD with his businesses. OF ARNOLD PALMER LEGENDARY BEVERAGE Arnold Palmer was many things to many people ... world famous 8 Flavors Available INTERNATIONAL LICENSING 50 Individual SKU's Available golf immortal and sportsman, highly successful business executive, To generations of international Over 400,000,000 Cans per Year prominent advertising spokesman, skilled aviator, talented golf consumers, the name Arnold course designer and consultant, devoted family patriarch and a Palmer is synonymous with man with a down-to-earth common touch. American style. 9,000 Point of Sale Locations GOLF ACHIEVEMENTS OFFICIAL PGA TOUR EVENT 400 "Arnold Palmer" stores EST. 1979 at Bay Hill 30 Territories worldwide 92 Overall Victories 145,000+ Fans Annually 4 Masters GOLF COURSE DESIGN 2 Open Championships 300 Courses in 1 U.S. Open 37 states and Ryder Cup Team: ‘61, ‘63, ‘65, ‘67, ‘71, ‘73 RYDER CUP STYLE EVENT 25 countries Captain ‘63, ‘75 EST. 1997 PGA Player of the Year: ‘60 & ’62 USA vs. INTERNATIONAL GOLF CHANNEL Men & Women Teams Co-founded in 1995 In over 80+M Households © 2017 Arnie’s Army Charitable Foundation. All Rights Reserved. 2 3 CONNECTS WITH CUSTOMERS A MODEL OF TIMELESS TRUST Arnold Palmer scores favorably across all demographics, even with millennials, a coveted consumer target for brands. Compared to other active and retired sports legends, consumers view Arnold Palmer’s trustworthiness to be second to none and perceive him as an aspirational role model. 4 5 ARNIE’S ARMY CHARITABLE FOUNDATION Arnie’s Army champions the legacy of Arnold and Winnie Palmer. Through grantmaking and strategic initiatives, we continue their devotion to youth – including children facing health challenges – and honor their commitment to nature and its ability to enrich and heal us. A #LifeWellPlayed for future generations: HEALTHY KIDS Including support for the Orlando hospitals which bear the Arnold and Winnie’s names. YOUTH DEVELOPMENT Helping youth achieve growth and character development through sports and academics. NATURE-FOCUSED WELLNESS Facilitating access to youth exploration of nature through ecology education and the protection and enhancement of natural lands. HORIZONTAL - PRIMARY 6 7 VERTICAL IN GOOD COMPANY STATS LOCATION 73% Florida Residents LOCAL COMMUNITY 23% Other U.S. Whether you’re thanking top clients or rewarding high ECONOMIC IMPACT: 4% International performers, entertaining at the tournament is just smart MORE THAN business. Executives, CEOs and senior managers in banking AGES $60 MILLION and finance, technology, healthcare, transportation and 57% 45+ WHY ENTERTAIN logistics, and professional services are among our 145,000+ 37% 25-44 guests each year. AT API? 6% 25 & under The mood is light and the pace relaxed, giving you plenty of GENDER time with your guests. The bonus? Golf Channel and NBC 68% Male broadcast the tournament live Thursday through Sunday, 32 % Female One week every spring, Central Florida celebrates the game giving your guests even more cache. of golf … and its most iconic champion. OTHER IN 2018, THE FOLLOWING COMPANIES WERE 54% $100,000+ Annual Income Thousands of fans crowd the fairways each day to watch the AMONG OUR HOSPITALITY PARTNERS: 16% $200,000+ Annual Income best players in the world compete. Thousands more gather 73% Have College Degree in the Chalets and Clubs to eat, drink and swap stories with colleagues and friends. When the final hole is played, the roar and excitement is electric on the standing-room-only 18th green. Arnold Palmer — who brought the game of golf to the masses — has built an annual tradition at Bay Hill Club & Lodge that delivers seriously great golf amidst a fun, festive social scene. It’s one of the PGA TOUR’s most anticipated tournaments and it happens in the heart of one of the world’s most-traveled cities. 8 SCHEDULE OF EVENTS MONDAY WHEN Champions for Arnold’s Kids Pro-Am Tournament March 4-10, 2019 The First Tee of Central Florida Youth Day + Junior Clinic (free to kids 17 and under with paid adult admission) WHERE Arnold Palmer’s Bay Hill Club & Lodge, TUESDAY Orlando, FL Practice day for pros Arnie’s March Against Children’s Cancer PURSE $9.1 million WEDNESDAY Pro-Am Tournament ATTENDANCE Opening Ceremony 145,000+ people enjoy our event each year THURSDAY Competition - Round 1 VOLUNTEERS 1,400+ people volunteer their time for FRIDAY our event each year Competition - Round 2 Wine & Dine on 9 TV BROADCAST Golf Channel and NBC SATURDAY Competition - Round 3 Birdies & BBQ SUNDAY Competition - Round 4 Military Appreciation Day Trophy Presentation 10 A #18 Skybox provides you A #17 Skybox provides you and and your guests access to the your guests with delicious exciting finish and awards food, beverages and tip-up ceremony with delicious food, seats on one of the greatest beverages, tip-up seats and par-3 holes on the PGA TOUR. great views of golf. #18 SKYBOX #17 SKYBOX FEATURES AMENITIES EXPOSURE FEATURES AMENITIES EXPOSURE Covered, elevated, open-air skybox 30 tournament/skybox admission Company name and/or logo will be featured: Covered, elevated, open-air skybox 30 tournament/skybox admission Company name and/or logo will be featured: located at the 18th green tickets per day (120 total) printed Hospitality entrance sign located at the 17th green tickets per day (120 total) printed Hospitality entrance sign 20 seats with additional standing room with company name Inside and outside of skybox 20 seats with additional standing room with company name Inside and outside of skybox Available Thursday - Sunday Two additional host passes for Sponsor board in high-traffic location on site Available Thursday - Sunday Two additional host passes for Sponsor board in high-traffic location on site Flat screen TV with live broadcast company representatives Skybox tickets Flat screen TV with live broadcast company representatives Skybox tickets Exclusive upscale restrooms Lunch buffet Close access to upscale restrooms Lunch buffet Delivery of tournament programs Full bar service Delivery of tournament programs Full bar service TOTAL INVESTMENT: $40,000 TOTAL INVESTMENT: $37,000 and pairing sheets 15 on-site parking passes per day and pairing sheets 15 on-site parking passes per day On-site security On-site security access to shuttle between 12 parking lot and hole #17 13 View world-class golf Enjoy premier shared action up close from seating along the 8th your private Bay Hill green. Club 8 provides Chalet on holes 8, 9, 14 a social networking or 17. A Chalet provides environment allowing you and your guests you and your guests a private, enclosed, to mingle with air-conditioned other corporate experience that you golf enthusiasts. can make your own to reflect your brand. BAY HILL CHALET CLUB 8 FEATURES AMENITIES EXPOSURE FEATURES AMENITIES EXPOSURE Temperature-controlled, private 50 – 80 tournament/chalet admission Company name and/or logo will be featured: One reserved table for 6-8 guests • 10 tournament/“Club 8” Company name and/or logo will be featured: interior and patio with seating tickets per day (200 – 320 total) Hospitality entrance sign Located inside a shared, open- admission tickets per day Hospitality entrance sign Available Thursday - Sunday Two additional host passes for Inside and outside of chalet air, covered structure Two additional host passes for Table centerpieces Flat screen TV with live broadcast company representatives Sponsor board in high-traffic location on site Views of #8 green and #2 tee box company representatives Sponsor board in high-traffic location on site + live scoring access Lunch buffet Chalet tickets Shared tip-up seats for optimal viewing Lunch buffet Club 8 tickets Private, upscale restrooms Full bar service Access to private, upscale restrooms Complete bar service Delivery of tournament programs 25-40 on-site parking passes per day 50 PERSON: STARTING AT $65,000 On-site security Five on-site parking passes per day 4 DAY: $13,000 • 2 DAY: $7,250 and pairing sheets 80 PERSON: STARTING AT $92,000 SINGLE DAY – LIMITED AVAILABILITY On-site security 100+: CONTACT FOR DETAILS CONTACT FOR DETAILS 14 15 Interact with 145,000+ Sponsorship packages spectators and showcase EXPO ADDITIONAL SPONSORSHIPS may vary and can your products and services. FEATURES $7,000 OPPORTUNITIES INCLUDE: be tailored to meet Capture leads, activate 10’ x 10’ tent with flooring, power, skirted table and LARGER SPACES Youth Day/Junior Clinic Misting stations two chairs AVAILABLE – Military Appreciation Day Naming rights for parking lots each company’s promotions and offer Opportunity to fully customize interior tent CONTACT FOR DETAILS Champions for Arnold’s Kids Naming rights for event area individual needs. special giveaways. High-traffic location Autograph area Restrooms Two staff passes for company representatives Charging Stations Media center One on-site parking pass per day Company name on tent exterior PLEASE CONTACT FOR AVAILABILITY AND DETAILS Company name on sponsor board in high-traffic location 10 Any One Day tickets 16 17 PRO-AM TOURNAMENTS PACKAGE INCLUDES Draw/cocktail party for participant and guest Awards celebration for participant and guest A space in one of our Pro-Am Exclusive
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