INSIDE THE PGA OF AMERICA 2015 MEDIA GUIDE
United States CaptainWalter Hagen at the 1929 Ryder Cup, inLeeds, England PGA MEDIA GUIDE 2015 | 1
HISTORY OF THE PGA OF AMERICA
The PGA of America is the world’s largest sports featured the most top-100 rated players from the Official organization. The PGA and its 28,000 men and women World Golf Rankings. Professionals teach and grow the game every day, making Walter Hagen and Jack Nicklaus share the record for most golf more appealing to the millions who play it while PGA Championship titles, with five each. Tiger Woods has working to attract many more who have expressed interest won the PGA Championship four times. in trying the game or returning to it. In 2014, at Valhalla Golf Club in Louisville, Ky., Rory As we count down to our Centennial in 2016, the PGA McIlroy capped a remarkable month of excellence continues to lead the multi-billion dollar golf industry. The by rallying to win his second PGA Championship, PGA also conducts some of golf’s premier championships, making him the fifth player in history to earn four major including the PGA Championship, Ryder Cup, Senior championships by age 25. PGA Championship presented by KitchenAid, and the PGA Grand Slam of Golf. In addition, the PGA is The Ryder Cup, which first matched American PGA partnering with the LPGA and KPMG, a leading audit, tax Professionals and their counterparts from Great Britain, and advisory firm, to conduct the KPMG Women’s PGA began in 1927 with a 9 1/2 to 2 1/2 United States victory Championship, beginning in 2015. at Worcester (Mass.) Country Club. Since then, the Ryder Cup has developed into one of the pre-eminent events in The PGA’s origin can be traced to January 17, 1916, when all of sports. a group of New York-area golf professionals, accompanied by several prominent amateur golfers, attended a luncheon In 1979, the Ryder Cup underwent what is arguably its at the Taplow Club in the former Wanamaker Store in boldest renovation, with players from continental Europe New York City. added, in order to increase the level of competition. The U.S. was in the midst of an 18-year streak of retaining the The host was department store magnate Rodman Ryder Cup that began in 1957, and would eventually come Wanamaker. Among those in attendance were prominent to an end in 1985. golfers Walter Hagen and Francis Ouimet, and acclaimed golf course designer A.W. Tillinghast. The purpose of the gathering was to discuss forming a national golf organization, which would promote interest in the game and help elevate the vocation of the golf professional. Wanamaker, who viewed the public’s growing enthusiasm for golf as the beginning of a national trend, promoted the idea of an association to help accelerate the growth of the game. On April 10, 1916, the PGA of America was formed in New York City, with 78 founding members. The PGA established two primary objectives, which today still drive its efforts: Serve our members and grow the game. The first PGA Championship was held October 9-14, 1916, at Siwanoy Country Club in Bronxville, N.Y. Jim Barnes defeated Jock Hutchison, 1-up, in the finals. Wanamaker donated a purse of $2,580 and the trophy that still bears his name. Today, the Wanamaker Trophy remains one of the most coveted pieces of hardware in sports. In near darkness at Valhalla Golf Club, Rory McIlroy shined the The PGA Championship is one of golf’s four major brightest by winning the 2014 PGA Championship and raising championships and has produced a highlight reel of golf’s the Wanamaker Trophy for the second time in three years. special moments. Since 1994, the PGA Championship has 2 | PGA MEDIA GUIDE 2015 HISTORY OF THE PGA OF AMERICA
In 2014, Europe dominated at Gleneagles’ PGA In 1996, the PGA opened two 18-hole golf courses at PGA Centenary Course in Perthshire, Scotland, to win the Golf Club in Port St. Lucie, Fla. A third course was opened Ryder Cup for the sixth time in the seven matches for play in December 1999. played in this century. The PGA of America conducts more than 20 tournaments The Senior PGA Championship began in 1937 at for its members and apprentices, including the PGA Augusta (Ga.) National Golf Club at the invitation of Professional National Championship, the showcase event course founder Bobby Jones. Today, the Championship, for PGA Club Professionals. The top 20 finishers at the presented by KitchenAid, is the most historic PGA Professional National Championship advance to and prestigious event in senior golf. Champions compete in the PGA Championship. include Gene Sarazen, Arnold Palmer, Jack Nicklaus, Through its national headquarters in Palm Beach Gardens, Gary Player, Lee Trevino, Hale Irwin, and Colin Fla., and a network of 41 Section Offices, the Association Montgomerie, the 2014 Senior PGA Champion. maintains a total commitment to its Professionals, helping In an effort to acquire world-class sites to host its the membership meet the demands of today’s marketplace premier events, the PGA acquired Valhalla Golf Club in and addressing issues that are vital to the golf industry. Louisville, Ky. The complete agreement was solidified PGA President Derek Sprague, Vice President Paul Levy following the 2000 PGA Championship. Valhalla has and Secretary Suzy Whaley (the first woman to be elected conducted three PGA Championships, the 2008 Ryder as a National Officer) work with PGA CEO Pete Bevacqua Cup, two Senior PGA Championships, and the 2002 to serve PGA members and grow the game of golf. PGA Professional National Championship.
PGA Professionals lead the efforts to grow the game of golf, whether through personal instruction or in successful initiatives such as PGA Junior League Golf and the Drive, Chip & Putt Championship. PGA MEDIA GUIDE 2015 | 3
2014 PGA OF AMERICA AWARDS
PGA DISTINGUISHED SERVICE AWARD
Inaugurated in 1988, the PGA Distinguished Service Award honors outstanding individuals who display leadership and humanitiarian qualities, including integrity, sportsmanship and enthusiasm for the game of golf. It is the PGA of America’s highest annual honor. 1995 Patty Berg...... Fort Myers, Fla. 1996 Frank Chirkinian...... Augusta, Ga. 1997 George H. W. Bush...... Houston, Texas 1998 Paul Runyan...... Pasadena, Calif. 1999 Bill Dickey...... Phoenix, Ariz. 2000 Jack Nicklaus...... North Palm Beach, Fla. 2001 Mark McCormack...... Windermere, Fla. BILL CLINTON 2002 Tim Finchem...... Ponte Vedre Beach, Fla. Chappaqua, N.Y. 2003 Vince Gill...... Nashville, Tenn. 2004 Pete Dye...... Carmel, Ind. PGA Distinguished Service Award Through the Years 2005 Wally Uihlein...... North Dartmouth, Mass. 2006 Fred Ridley...... Tampa, Fla. 1988 Herb Graffis...... Fort Myers Beach, Fla. 2007 Jack Burke Jr...... Houston, Texas 1989 Bob Hope...... Palm Springs, Calif. 2008 Dennis Walters...... Jupiter, Fla. 1990 No Recipient 2009 William Powell...... East Canton, Ohio 1991 Gerald Ford...... Rancho Mirage, Calif. 2010 Billy Casper...... Springville, Utah 1992 Gene Sarazen...... Marco Island, Fla. 2011 Larry Nelson...... Marietta, Ga. 1993 Byron Nelson...... Roanoke, Texas 2012 Dave Stockton...... Redlands, Calif. 1994 Arnold Palmer...... Bay Hill, Fla. 2013 Lee Trevino...... Dallas, Texas 2014 Bill Clinton...... Chappaqua, N.Y.
PGA PLAYER OF THE YEAR
The PGA Player of the Year Award is given to the top PGA Tour player based on his tournament wins, official money standing and scoring average. The point system for selecting the PGA Player of the Year was amended in 1982 and is as follows: 30 points for winning the PGA Championship, U.S. Open, Open Championship or Masters; 20 points for winning The Players Championship; and 10 points for winning all other designated PGA Tour events. In addition, there is a 50-point bonus for winning two majors, 75-point bonus for winning three, 100-point bonus for winning four. For top 10 finishes on the PGA Tour’s official money and scoring average lists for the year, the point value is: first, 20 points; then 18, 16, 14, 12, 10, 8, 6, 4, 2. Any incomplete rounds in the scoring average list will result in a .10 RORY MCILROY penalty per incomplete round. Jupiter, Fla. 1976...... Jack Nicklaus 1996...... Tom Lehman 1977...... Tom Watson 1997...... Tiger Woods 1978...... Tom Watson 1998...... Mark O’Meara PGA Player of the Year Through the Years 1979...... Tom Watson 1999...... Tiger Woods 1980...... Tom Watson 2000...... Tiger Woods 1948...... Ben Hogan 1962...... Arnold Palmer 1981...... Bill Rodgers 2001...... Tiger Woods 1949...... Sam Snead 1963...... Julius Boros 1982...... Tom Watson 2002...... Tiger Woods 1950...... Ben Hogan 1964...... Ken Venturi 1983...... Hal Sutton 2003...... Tiger Woods 1951...... Ben Hogan 1965...... Dave Marr 1984...... Tom Watson 2004...... Vijay Singh 1952...... Julius Boros 1966...... Billy Casper 1985...... Lanny Wadkins 2005...... Tiger Woods 1953...... Ben Hogan 1967...... Jack Nicklaus 1986...... Bob Tway 2006...... Tiger Woods 1954...... Ed Furgol 1968...... No Award 1987...... Paul Azinger 2007...... Tiger Woods 1955...... Doug Ford 1969...... Orville Moody 1988...... Curtis Strange 2008...... Padraig Harrington 1956...... Jack Burke Jr. 1970...... Billy Casper 1989...... Tom Kite 2009...... Tiger Woods 1957...... Dick Mayer 1971...... Lee Trevino 1990...... Nick Faldo 2010...... Jim Furyk 1958...... Dow Finsterwald 1972...... Jack Nicklaus 1991...... Corey Pavin 2011...... Luke Donald 1959...... Art Wall 1973...... Jack Nicklaus 1992...... Fred Couples 2012...... Rory McIlroy 1960...... Arnold Palmer 1974...... Johnny Miller 1993...... Nick Price 2013...... Tiger Woods 1961...... Jerry Barber 1975...... Jack Nicklaus 1994...... Nick Price 2014...... Rory Mcilroy 1995...... Greg Norman 4 | PGA MEDIA GUIDE 2015 PGA OF AMERICA AWARDS
VARDON TROPHY The Vardon Trophy, named by the PGA of America in honor of legendary British golfer Harry Vardon, was preceded by the Harry Radix Trophy, which was initiated in 1934. The Radix Trophy was pre- sented to Ky Laffoon (1934), Paul Runyan (1935) and Ralph Guldahl (1936). Radix was an Illinois businessman who was a member of the PGA Advisory Committee. The PGA changed the name of the award to the Vardon Trophy in 1937 to commemorate Harry Vardon, who died the same year. The Vardon Trophy is a bronze-colored plaque measuring 39” by 27” and features sculpted hands repli- cating Vardon’s famed overlapping grip on a golf club. From 1947 to 1987, the Vardon Trophy was awarded to the professional golfer with the lowest scoring average. In 1988, the criteria was adjusted to award the Vardon Trophy to the touring professional with the lowest adjusted scoring average. It is RORY MCILROY based on a minimum of 60 rounds, with no incomplete rounds (i.e. stipulated rounds as defined by the Jupiter, Fla. Rules of Golf, as approved by the USGA and the Royal & Ancient Golf Club of St. Andrews, Scotland), in events co-sponsored or designated by the PGA Tour. The adjusted score is computed from the aver- age score of the field at each tournament. As a result, a player’s adjusted score may be higher or lower than his actual score. For example, a player shoots 70 each day at a tournament while the field average was 73. His 280 total would then be adjusted to 268 since he actually played 12 shots better than the field did during the tournament. Any player with an incomplete round will be ineligible to win the Vardon Trophy. Point System Lowest Adjusted Scoring Average 1934 Ky Laffoon (Radix Trophy)* YEAR WINNER AVERAGE YEAR WINNER AVERAGE 1935 Paul Runyan (Radix Trophy)* 1963 Billy Casper...... 70.58 1989 Greg Norman...... 69.49 1936 Ralph Guldahl (Radix Trophy)* 1990 Greg Norman...... 69.10 1937 Harry Cooper...... 500 1964 Arnold Palmer...... 70.01 1938 Sam Snead...... 520 1965 Billy Casper...... 70.85 1991 Fred Couples...... 69.59 1939 Byron Nelson...... 473 1966 Billy Casper...... 70.27 1992 Fred Couples...... 69.38 1940 Ben Hogan...... 423 1967 Arnold Palmer...... 70.18 1993 Nick Price...... 69.11 1941 Ben Hogan...... 494 1968 Billy Casper...... 69.82 1994 Greg Norman...... 68.81 1942-46...... No Award – WW II 1969 Dave Hill...... 70.34 1995 Steve Elkington...... 69.62 * Point system began in 1937 1970 Lee Trevino...... 70.64 1996 Tom Lehman...... 69.32 1971 Lee Trevino...... 70.64 1997 Nick Price...... 68.98 Lowest Scoring Average 1972 Lee Trevino...... 70.57 1998 David Duval...... 69.13 YEAR WINNER AVERAGE 1973 Bruce Crampton...... 70.57 1999 Tiger Woods...... 68.43 2000 Tiger Woods...... 67.79 1974 Lee Trevino...... 70.53 1947 Jimmy Demaret...... 69.90 2001 Tiger Woods...... 68.81 1948 Ben Hogan...... 69.30 1975 Bruce Crampton...... 70.56 2002 Tiger Woods...... 68.56 1949 Sam Snead...... 69.37 1976 Don January...... 70.32 2003 Tiger Woods...... 68.41 1950 Sam Snead...... 69.23 1977 Tom Watson...... 70.32 2004 Vijay Singh...... 68.84 1951 Lloyd Mangrum...... 70.05 1978 Tom Watson...... 70.16 2005 Tiger Woods...... 68.66 1952 Jack Burke...... 70.54 1979 Tom Watson...... 70.27 2006 Jim Furyk...... 68.86 1953 Lloyd Mangrum...... 70.22 1980 Lee Trevino...... 69.73 1954 E.J. Harrison...... 70.41 2007 Tiger Woods...... 67.79 1981 Tom Kite...... 69.80 1955 Sam Snead...... 69.86 2008 Sergio Garcia...... 69.12 1956 Cary Middlecoff...... 70.35 1982 Tom Kite...... 70.21 2009 Tiger Woods...... 68.05 1957 Dow Finsterwald...... 70.30 1983 Ray Floyd...... 70.61 2010 Matt Kuchar...... 69.61 1958 Bob Rosburg...... 70.11 1984 Calvin Peete...... 70.56 2011 Luke Donald...... 68.86 1959 Art Wall...... 70.35 1985 Don Pooley...... 70.36 2012 Rory McIlroy...... 68.87 1960 Billy Casper...... 69.95 1986 Scott Hoch...... 70.08 2013 Tiger Woods...... 68.98 1961 Arnold Palmer...... 69.85 1987 Dan Pohl...... 70.25 2014 Rory Mcilroy...... 68.827 1962 Arnold Palmer...... 70.27 1988 Chip Beck...... 69.46
PGA FIRST LADY OF GOLF AWARD The PGA First Lady of Golf Award, inaugurated in 1998, honors a woman who has made significant contributions to the promotion of the game of golf. Since 2009, the award is bestowed biennially during the PGA of America Awards program at the PGA Merchandise Show. The award is presented every other year.
PGA First Lady of Golf Through the Years 2005 Carol Semple Thompson...... Sewickley, Pa. 2006 Kathy Whitworth...... Flower Mound, Texas 1998 Barbara Nicklaus...... North Palm Beach, Fla. 2007 Peggy Kirk Bell...... Southern Pines, N.C. 1999 Judy Rankin...... Midland, Texas 2008 Carol Mann...... The Woodlands, Texas 2001 Judy Bell...... Colorado Springs, Colo. 2009 Donna Caponi-Byrnes...... Orlando, Fla. 2002 Nancy Lopez...... Albany, Ga. 2011 Mary Bea Porter-King...... Kapaa, Hawaii 2003 Renee Powell...... East Canton, Ohio 2013 Annika Sorenstam...... Orlando, Fla. 2004 Alice Dye...... Carmel, Ind. PGA OF AMERICA AWARDS PGA MEDIA GUIDE 2015 | 5
PGA LIFETIME ACHIEVEMENT AWARD IN JOURNALISM
The PGA’s Lifetime Achievement Award in Journalism is presented during the Golf Writers Association of America annual spring dinner in conjunction with the Masters. The award honors members of the media for the steadfast promotion of golf, both locally and nationally, throughout their career. The selection committee consists of representatives of the PGA of America, United States Golf Association, PGA Tour, Champions PGA Tour, LPGA, Golf Course Superintendents Association of America, National Golf Course Owners Association, American Society of Golf Course Architects, National Golf Foundation, European PGA Tour and past recipients.
PGA Lifetime Achievement Award in Journalism Through the Years
1991 Dick Taylor, Pinehurst, N.C...... Links 1992 Herbert Warren Wind, Weston, Mass...... Author 1993 Jim Murray, Los Angeles...... Los Angeles Times 1994 Frank Chirkinian, Jupiter, Fla...... CBS Sports Bob Green, Weatherford, Texas...... Associated Press 1995 Dan Jenkins, Ponte Vedra Beach, Fla...... Golf Digest 1996 Furman Bisher, Fayetteville, Ga...... Atlanta Journal-Constitution 1997 Jack Whitaker, Bridgehampton, N.Y...... ABC Sports 1998 Dave Anderson, Tenafly, N.J...... New York Times 1999 Ken Venturi, Marco Island, Fla...... CBS Sports 2000 Jim McKay, Monkton, Md...... ABC Sports 2001 Kaye Kessler, Littleton, Colo...... Links 2002 Nick Seitz, Rowayton, Conn...... Golf Digest 2003 Renton Laidlaw, Drumoig, Scotland...... Golf Channel 2004 Bob Verdi, Northbrook, Ill...... Golf Digest/Golf World 2005 Al Barkow, Albany, Calif...... Golf Illustrated 2006 Ron Green Sr., Charlotte, N.C...... Charlotte Observer 2007 Jack Berry, Ann Arbor, Mich...... Michigan Golfer 2008 Marino Parascenzo, Ellwood City, Pa...... Pittsburgh Post-Gazette 2009 Art Spander, Oakland, Calif...... Oakland Tribune 2010 Dave Kindred, Locust Grove, Va...... Golf Digest 2011 Jerry Tarde, Fairfield, Conn...... Golf Digest 2012 Jaime Diaz, Carthage, N.C...... Golf Digest 2013 John Hopkins, Cardiff, Wales ...... London Times 2014 Tim Rosaforte, Jupiter, Fla...... Golf World/Golf Channel 2015 Ron Sirak, Wellfleet, Mass...... Golf Digest 6 | PGA MEDIA GUIDE 2015
PGA GOLF PROFESSIONAL HALL OF FAME
On Sept. 8, 2005, the PGA of America honored 122 PGA members who have made significant and enduring contributions to the association and the game of golf, with engraved granite bricks on the south portico of the PGA Museum of Golf in Port St. Lucie, Fla. That group included 44 original inductees between 1940 and 1982, when the PGA Golf Professional Hall of Fame was located in Pinehurst, N.C. The 2005 Class featured then-PGA Honorary President M.G. Orender of Jacksonville Beach, Fla., and Craig Harmon, PGA Head Professional at Oak Hill Country Club in Rochester, N.Y., and the 2004 PGA Golf Professional of the Year. Orender led a delegation of 31 overall Past Presidents into the Hall, a list that begins with the Association’s first president, Robert White, who served from 1916-1919. Harmon headed a 51-member group who were recipients of the PGA’s highest annual honor — PGA Golf Professional of the Year. Dedicated in 2002, The PGA of America opened the PGA Museum of Golf in PGA Village in Port St. Lucie, Fla., which paved the way PGA Hall of Fame 2013 inductees (from left) Dr. Jeffrey Sammons (on behalf of Jimmie DeVoe), Michael Hebron, Shelly Ogden Sage and son for a home for the PGA Golf Professional Hall of Fame. Matthew; and Lori Ogden Moore (on behalf of Bill Ogden), Renee and The PGA Museum of Golf celebrates the growth of golf in the United Larry Powell (on behalf of Bill Powell), Bob Toski, Jim Mrva, Chip Essig and Allen Wronowski States, as paralleled by the advancement of The Professional Golfers’ Association of America.
PGA GOLF PROFESSIONAL HALL OF FAME MEMBERS 1940 1961 1975 Dick Smith (1991-1992) 1988 Hank Majewski 2011 Gary Schaal (1993-1994) 1989 Tom Addis III Willie Anderson Johnny Farrell Jack Burke Jr. Tom Addis III (1995-1996) 1990 Jim Albus Jim Antkiewicz Tommy Armour Lawson Little Doug Ford Ken Lindsay (1997-1998) 1991 Joe Jemsek Jim Awtrey Jim Barnes Henry Picard Will Mann (1999-2000) 1992 Martin T. Kavanaugh II Errie Ball 1979 Jack Connelly (2001-2002) 1993 Don Kotnik Walter Hagen Jack Barber 1962 Roberto DeVicenzo M.G. Orender (2003-2004) 1994 Dick Murphy Johnny McDermott Dutch Harrison 1995 David C. Price Jim Flick Gene Sarazen 1980 PGA GOLF PROFESSIONALS 1996 Randall Smith Jim Remy Olin Dutra OF THE YEAR Alex Smith Arnold Palmer 1997 Tom Sargent Guy Wimberly 1963 1955 Bill Gordon 1998 Ken Morton Sr. Walter Travis 1982 1999 Ed Hoard Ralph Guldahl 1956 Harry Shepard 2013 Billy Casper 1957 Dugan Aycock 2000 Charles “Vic” Kline 1953 Johnny Revolta 2001 Tony Morosco Jimmie DeVoe Ben Hogan Gene Littler 1958 Harry Pezzullo 1959 Eddie Duino Sr. 2002 Jock Olson Don“Chip” Essig 1964 2003 Jim Brotherton Jr. Byron Nelson 2005 1960 Warren Orlick Michael Hebron Ed Dudley 1961 Don Padgett 2004 Craig Harmon San Snead PGA PAST PRESIDENTS Jim Mrva 1962 Tom Lo Presti Lloyd Mangrum (Term of office) 1954 1963 Bruce Herd 2006 Bill Ogden Macdonald Smith 1965 Robert White (1916-1919) 1964 Lyle Wehrman Manuel de la Torre William “Bill” Powell Jack Mackie (1919-1920) Vic Ghezzi 1965 Hubby Habjan Bill Eschenbrenner Bob Toski 1955 George Sargent (1921-1926) 1966 Bill Strausbaugh Jr. Dow Finsterwald Allen Wronowski Leo Diegel 1966 Alex Pirie (1927-1930) 1967 Ernie Vossler Charles Hall (1931-1932) Billy Burke 1968 Hardy Loudermilk William Heald 1956 George Jacobus (1933-1939) 1969 A. Hubert Smith Jack Nicklaus Tom Walsh (1940-1941) Craig Wood 1967 Wally Mund Joe Novak (1949-1951) 1970 Grady Shumate Roger Warren Bobby Cruickshank 1957 Harry Moffitt (1952-1954) 1971 Ross Collins Dr. Gary Wiren Harold Sargent (1958-1960) 1972 Howard Morrette Denny Shute 1968 Lou Strong (1961-1963) 1973 Warren Smith 2009 Chick Harbert 1958 Warren Cantrell (1964-1965) 1974 Paul Harney Harry “Cotton” Berrier Max Elbin (1966-1968) 1975 Walker Inman Jr. Horton Smith 1969 Leo Fraser (1969-1970) 1976 Ron Letellier Don Essig III Chandler Harper Warren Orlick (1971-1972) Claude Harmon Sr. 1958 1977 Don Soper William Clarke (1973-1974) 1978 Walter Lowell Brent Krause Harry Cooper 1974 Henry Poe (1975-1976) 1979 Gary Ellis Jim Manthis Jock Hutchison Julius Boros Don Padgett (1977-1978) 1980 Stan Thirsk Eddie Merrins Paul Runyan Cary Middlecoff Frank Cardi (1979-1980) 1981 John Gerring Joe Black (1981-1982) 1982 Bob Popp Harvey Penick 1960 1974 Mark Kizziar (1983-1984) 1983 Ken Lindsay Brian Whitcomb Mickey Powell (1985-1986) Mike Brady Julius Boros 1984 Jerry Mowlds James Ray 1985 Jerry Cozby Jimmy Demaret Cary Middlecoff Carpenter (1987-1988) 1986 David Ogilvie Fred McLeod Patrick Rielly (1989-1990) 1987 Bob Ford PGA MEDIA GUIDE 2015 | 7 PGA MERCHANDISE SHOW 63RD PGA MERCHANDISE SHOW JANUARY 20, 2015 (Outdoor Demo Day) JANUARY 21 – 23, 2015 (Exhibits, Education & Special Events) Orange County Convention Center | Orlando, Fla.
The PGA Merchandise Show, the world’s largest and most industry symposiums, fashion features, player development influential golf business event, grew from humble beginnings programs, professional networking events and more. in Dunedin, Florida, in 1954, when a handful of golf merchandisers assembled in the PGA National Golf Club In 2014, Golf Channel bolstered its coverage of the Show parking lot during a series of PGA winter tournaments. In with its daily Morning Drive, broadcasting live each day 1963, when the exposition grew, it relocated to the east coast from the PGA Show floor. of Florida. Since 1985, the Show’s permanent home has The PGA Merchandise Show annually welcomes some 1,000 become the Orange County Convention Center (OCCC) in top golf companies and brands and more than 40,000 industry Orlando. professionals from around the world to the industry’s annual The PGA of America sold an equity share to Reed Exhibitions global summit for the business of golf. in 1998. Through the partnership, the PGA Merchandise For information regarding the PGA Merchandise Show visit Show has evolved to become an all-encompassing global www.pgashow.com. platform for the introduction of new products, indoor and outdoor product testing, wide-ranging education seminars,
2015 PGA FASHION & DEMO EXPERIENCE AUGUST 17– 19, 2015 The Venetian | Las Vegas, Nev.
For more than 20 years, the PGA Fashion & Demo The PGA Fashion Experience at the Venetian, featured an Experience, (formerly the PGA Expo), has served as an all-new sophisticated look to showcase the hottest fashion important marketplace for the global golf industry to gather trends and newest accessory collections from approximately in the second half of the season on the West Coast. 200 companies.
The event, held during Las Vegas Fashion Week, serves The PGA Education Conference featured a keynote address as a fashion merchandising, product testing and education by the National Retail Federation, certification programs, event, exclusively for industry professionals and golf lifestyle instruction clinics, seminars and a youth and family player apparel retailers. development workshop.
In 2014, PGA Professionals and industry leaders tested the latest For information regarding the PGA Fashion & Demo equipment, technology, training aids and accessories from more Experience, visit www.pgalasvegas.com. than 60 leading golf brands and emerging companies during the PGA Demo Experience at Cascata Golf Club. 8 | PGA MEDIA GUIDE 2015
GOLF CLUB
PGA Golf Club in Port St. Lucie, Fla.
PGA Golf Properties Inc., a wholly owned subsidiary of The Dye Course completed a restoration project by its the PGA of America, advances the PGA’s objectives to namesake in 2007. The PGA Country Club course received promote enjoyment and involvement in the game, by providing beautification upgrades in 2013. The PGA Center for Golf accessible world-class Championship golf courses, learning Learning and Performance is a 35-acre golf park that offers centers, research, education, licensing and advisory services. practice areas for every conceivable golf shot. The prototype facility is ranked among the “Top 50 Golf Ranges” by Golf Since the forming of PGA Golf Properties, the PGA has Range Magazine, as it features more than 100 practice stations, acquired, developed and licensed world-renowned golf putting greens and chipping areas. Visitors, including national properties, including PGA Village in Port St. Lucie, Fla. — and junior national golf teams from Germany and Denmark, home to PGA Golf Club, PGA Center for Golf Learning and travel to the Center to enhance their game. Home to PGA of America Golf Schools, the facility also features world-class Performance, PGA Museum of Golf, PGA Education Center technology, golf fitness and a PGA Club Performance facility and the private PGA Country Club. PGA Golf Properties for expert club fitting and repair. also owns and operates Valhalla Golf Club in Louisville, Ky., which will host the 96th PGA Championship in 2014. Ranked as one of “America’s 100 Greatest Golf Courses” by Golf Digest, Valhalla Golf Club has hosted historic golf These properties benefit PGA members, allow the Association events, including the 1996 and 2000 PGA Championship; 2008 to host many of its own Championships, and serve as model Ryder Cup and 2011 Senior PGA Championship presented by facilities within the industry. KitchenAid. One of only five venues to host each of these The world’s first Audubon Sustainable Golf Facility, PGA marquee events, Valhalla was also the setting for the 2002 Village serves as the winter home to PGA Professionals, with PGA Professional National Championship. In 2011, the PGA 72 holes of Championship golf by architects Pete Dye, Tom partnered with architect Jack Nicklaus on a golf course Fazio and Jim Fazio. There is also a six-hole Short Course modernization program that enhanced the golf experience for designed for families and beginners. The facility renovated Valhalla members and will challenge the world’s finest players its Tom Fazio courses in 2006, renaming the North and South during the 96th PGA Championship Courses as the Ryder and Wanamaker Courses, respectively. PGA MEDIA GUIDE 2015 | 9
PGA PATRONS, PARTNERS, LICENSEES AND SPONSORS
OFFICIAL PATRONS SPONSORS
MERCEDES-BENZ CLUB CAR Official Vehicle Presenting Sponsor: OMEGA PGA Professional National Championship Official Timekeeper GENESIS NETWORKS SAMSUNG Presenting Sponsor: Junior PGA Championship Official Patron GOLF CHANNEL OFFICIAL PARTNERS Presenting Sponsor: PGA Professional National Championship NATIONAL CAR RENTAL KITCHENAID Official Rental Car Presenting Sponsor: Senior PGA Championship KITCHENAID KPMG Official Home Appliance Brand Title Sponsor: Women’s PGA Championship POLO RALPH LAUREN MERCEDES-BENZ Official Outfitter Presenting Sponsor: PGA Professional National Championship and WORLDWIDE RYDER CUP PARTNER Senior PGA Professional National Championships Supporting Sponsor: STANDARD LIFE INVESTMENTS Senior PGA Professional Section Championships NATIONAL CAR RENTAL OFFICIAL LICENSEES Title Sponsor: PGA Assistant Championship and AQUAFINA PGA Pro-Am Series Official Bottled Water NIKE BAUER GOLF WORKS Supporting Sponsor: PGA Professional Official Clubhouse Furnishings & Golf Shop Fixtures National Championship BELVEDERE VODKA OMEGA Official Vodka Presenting Sponsor: PGA Professional National Championship, GATORADE PGA Professional Player of the Year, Official Sports Drink PGA Teaching & Coaching Summit and JANI-KING PGA DVD Highlight Collection Official Cleaning Company PGA NATIONAL RESORT & SPA Supporting Sponsor: LEXMARK PGA of America Section Programs Official Imaging and Printing Solutions Provider PGA TOUR LIPTON Supporting Sponsor: PGA of America Official Iced Tea Club Professional Championships MOUTON CADET PING Official Wine of the Ryder Cup Presenting Sponsor: PGA Professional’s OFFICE DEPOT/OFFICEMAX Appointment Calendar Official Office Products Supplier PREMIER GOLF PEPSI-COLA Presenting Sponsor: PGA Winter Championships Official Soft Drink TAYLORMADE-ADIDAS GOLF COMPANY Supporting Sponsor: PREMIER GOLF PGA Professional National Championships Licensed Distributor of Ryder Cup Travel Packages TITLEIST AND FOOTJOY STARWOOD HOTELS & RESORTS Platinum Sponsor: The PGA of America Official Hotel & Resort Supporting Sponsor: PGA Professional TRUGREEN National Championship Official Lawn Care Provider 10 | PGA MEDIA GUIDE 2015 PGA PATRONS, LICENSEES AND SPONSORS
SPONSORS GOLF RETIREMENT PLUS™ UNDER ARMOUR PARTNERS Presenting Sponsor: Junior PGA Championship FOUNDING PARTNERS U.S. KIDS GOLF Titleist and FootJoy Supporting Sponsor: PGA Youth and Family Summit PRESENTING PARTNERS Ahead PGA GOLF PROPERTIES PARTNERS Antigua Callaway Golf CLUB CAR Cobra Exclusive Golf Car, Turf Utility and Transportation Greg Norman Collection Vehicle Supplier to PGA Golf Properties Imperial Headwear Nike Golf JACOBSEN Pepsi-Cola Turf Equipment Supplier to PGA Golf Properties Sterling Cut Glass FORESIGHT SPORTS Sun Mountain Sports Technology Partner TaylorMade/Adams Golf PRESTWICK GOLF GROUP Preferred On-Course Furnishings to PGA Village at Port St. Lucie SUPPORTING PARTNERS adidas/Ashworth Kirk & Matz V-1 Aloe Up Lipton Technology Partner AM&E Lorente Golf WITTEK GOLF SUPPLY COMPANY CMC Scottsdale Office Depot/OfficeMax Exclusive Practice Range Equipment Supplier Cutter & Buck Ouray Sportswear to PGA Golf Properties ECCO PGA Authentic esa Premier Golf Gatorade Pukka Headwear Golf Design St. Andrews Products Heritage Creations U.S. Kids Golf