Seton Hall University eRepository @ Seton Hall Seton Hall University Dissertations and Theses Seton Hall University Dissertations and Theses (ETDs) Spring 6-23-2019 Navigating the Rough on and off the ourse:C Best Practices for Reputation Management and Image Repair in Professional Golf Erica Joy Naumann
[email protected] Follow this and additional works at: https://scholarship.shu.edu/dissertations Part of the Public Relations and Advertising Commons Recommended Citation Naumann, Erica Joy, "Navigating the Rough on and off the ourC se: Best Practices for Reputation Management and Image Repair in Professional Golf" (2019). Seton Hall University Dissertations and Theses (ETDs). 2678. https://scholarship.shu.edu/dissertations/2678 Navigating the Rough on and off the Course: Best Practices for Reputation Management and Image Repair in the Professional Golf Erica Joy Naumann Seton Hall University Master’s Project Primary Adviser: Kristen Koehler, Public Relations Submitted in partial fulfillment of the requirements for the Master of Arts in Public Relations Seton Hall University South Orange, NJ 07079 2019 © 2019 ERICA JOY NAUMANN REPUTATION AND IMAGE REPAIR IN PROFESSIONAL GOLF Dedication In loving memory of The most compassionate and selfless woman, my Nonna Josephine “Joy” Angelo and my furry friend of the last 17 years, Zeus. 1 REPUTATION AND IMAGE REPAIR IN PROFESSIONAL GOLF Acknowledgements I would like to thank the College of Communication and the Arts for affording me the opportunity to deliver my master’s project and continue my education in a rigorous and rewarding program. I would first like to thank Seton Hall and my various professors, especially my advisor, Dr.