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SEASONED LCC WARRIOR Andrew Cowen Has Had Lead Roles in Seven Budget Carrier Start-Ups

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SEASONED LCC WARRIOR Andrew Cowen Has Had Lead Roles in Seven Budget Carrier Start-Ups Vol. 24 No. 7 September 2017 orientaviation.com SEASONED LCC WARRIOR Andrew Cowen has had lead roles in seven budget carrier start-ups. His experience shows in the winning formula of four-year-old HK Express Gulf carriers ride Too many fingers One plane Longjiang roughshod over in region’s Airlines to become Srilankan Airlines leasing pie? global carrier by 2021 GEARED FOR THE FUTURE. TRANSFORMING AVIATION TODAY. THE PUREPOWER® GEARED TURBOFAN™ ENGINE Airline operators are excited about the breakthrough fuel savings and significant noise reduction they’re seeing from the GTF innovation today. Cleaner, greener and quieter. Experience the engine that’s geared for the future — flying today. Learn more at pw.utc.com A UNITED TECHNOLOGIES COMPANY CONTENTS Volume 24, Issue 7 COVER STORY 24 SEASONED PUBLISHED BY LCC WARRIOR Andrew Cowen has had lead roles ORIENT AVIATION MEDIA GROUP Mailing address: in seven budget carrier start-ups. GPO Box 11435 Hong Kong His experience shows in the winning Office: formula of four-year-old HK Express 17/F Hang Wai Commercial Building, 231-233 Queen’s Road East, Wanchai, Hong Kong Tel: Editorial (852) 2865 1013 E-mail: [email protected] Website: www.orientaviation.com Publisher & Editor-in-Chief Christine McGee E-mail: [email protected] Chief Correspondent Tom Ballantyne Tel: (612) 9638 6895 Fax: (612) 9684 2776 E-mail: [email protected] Cover Photo: Graham Uden Greater China Correspondent Dominic Lalk Tel: (852) 2865 1013 COMMENT MAIN STORY E-mail: [email protected] 7 Stay off our patch 14 Too many fingers in region’s leasing pie? North Asia Correspondent Geoffrey Tudor ADDENDUM Tel: (813) 3373 8368 E-mail: [email protected] 8 Japan Airlines-Vietjet code share disappoints analysts India Correspondent R. Thomas Tel: (852) 2865 1013 E-mail: [email protected] Photographers Rob Finlayson, Graham Uden, Ryan Peters INDUSTRY ADDENDUM Chief Designer Chan Ping Kwan 37 Airbus names China innovation centre boss 8 Install onboard Wifi or fade away warns Inmarsat 37 Boeing to establish in-house avionics unit Printing Printing Station(2008) 9 Australia and New Zealand carriers continue to 37 Spairliners joint venture appoints new sales & deliver for shareholders marketing boss ADMINISTRATION 9 Korea Development bank sells off Asiana Airlines 37 Honeywell and ARI partner in Harbin in mid-to- General Manager shares late life aircraft venture Shirley Ho E-mail: [email protected] 37 Boeing, GAMECO and Hong Kong university NEWS BACKGROUNDERS expand research in future MRO technology ADVERTISING 11 Asia Pacific air cargo drought finally breaks 38 Singapore Airlines and CAE set up joint venture Asia-Pacific, Europe & Middle East 13 Etihad board aborts loss-making “partners” training academy Clive Richardson strategy 38 FlightSafety International commences new Tel: (44) 7501 185257 E-mail: [email protected] 18 New Harbin carrier strikes out for the world content courses for aspiring pilots 38 AAR opens Shanghai supply chain hub The Americas / Canada Barnes Media Associates 38 Air Lease Corporation finalizes CFM order for its Ray Barnes B737 MAX -7s and -8s Tel: (1 434) 770 4108 Fax: (1 434) 927 5101 38 Boeing Shanghai wins contract from express E-mail: [email protected] Mainland courier, SF Airlines [email protected] 38 China’s COMAC selects Mobil Jet Oil to support its maiden flight Follow us on Twitter @orientaviation 21 Mainland airline juggernaut powers across the 38 Aviation consultancy, IBA, establishes air freight also - keep up with the news of the week with Orient Aviation’s Week in globe advisory division the Asia-Pacific 30 Srilankan Airlines going nowhere on capacity 38 Munich Airport announces new consultancy © All rights reserved treadmill subsidiary Wilson Press HK Ltd., 32 Golden era ahead for region’s airlines predicts 38 Sabre signs global distribution partnership with Hong Kong, 2017 Malaysia Airlines boss Himalaya Airlines SEPTEMBER 2017 / ORIENT AVIATION / 3 THE A330neo. F LY The A330neo shares many of the same innovations as the groundbreaking A350 XWB, delivering a 25% saving in fuel consumption compared to others in the category. Both aircraft also bene t from a common type rating, which means pilot training costs are signi cantly lower too. And on top of that, they can be tted with our beautifully designed Airspace cabins, setting a new benchmark in passenger comfort and wellbeing. Innovation. We make it y. 14043_AIR_A350XWB_Ad_273x404_Orient_Aviation_1.1.indd 1 16/08/2017 12:33 THE A330neo. F LY The A330neo shares many of the same innovations as the groundbreaking A350 XWB, delivering a 25% saving in fuel consumption compared to others in the category. Both aircraft also bene t from a common type rating, which means pilot training costs are signi cantly lower too. And on top of that, they can be tted with our beautifully designed Airspace cabins, setting a new benchmark in passenger comfort and wellbeing. Innovation. We make it y. 14043_AIR_A350XWB_Ad_273x404_Orient_Aviation_1.1.indd 1 16/08/2017 12:33 FRA_4433_2017_Imageanzeigen_SoE_202x273_5mm_R_OrientAviation_RZ01.indd 1 28.07.17 13:13 COMMENT Stay off our patch Growth of the commercial aircraft leasing sector in legislation in July that is intended to catapult the Special China has mirrored the country’s spectacular economic Administrative Region into the top three aircraft lessor development. No wonder, given forecasts that China capitals of the world. will require close to 7,000 new aircraft in the next two Whether Hong Kong’s ambitions will succeed decades. The same analysts believe that more than 40% remains to be seen. Already there are indications Ireland of these new airplanes will be delivered into Mainland is considering action in the tax area that will nullify Hong fleets under lease agreements. Kong’s appeal compared with Dublin. It also is certain There are an estimated 60 mainly domestic aircraft that Singapore will not be willing to lose any business of lessors operating in China with fleets as small as two value to Hong Kong. or three aircraft, but they still want their share of the The proliferation of Chinese lessors and the US$225 billion global leasing pie. subsequent competition for deals is pushing down lease Their rivals include established BOC Aviation in rates and making profitability difficult. For some lessors, Singapore, which is a 70% owned subsidiary of the Bank yields have shrunk to low single figures. of China, and Dublin-based Avolon, recently acquired by Deep pocketed Chinese lessors will survive. Smaller China’s globally acquisitive HNA Group. Avolon is now players either will go out of business or be absorbed by the world’s third largest lessor. their bigger rivals. Whether this evitable consolidation The strength, and until recently, the profits for will guarantee Hong Kong a place of significant aircraft aircraft lessors resulted in the passing of Hong Kong tax lessor business has yet to be revealed. ■ TOM BALLANTYNE Chief Correspondent Orient Aviation Media Group The most trusted source of Asia-Pacific commercial aviation news and analysis ORIENT AVIATION ORIENT AVIATION CHINA “It has established itself as the primary source of information on industry topics in the Asia-Pacific region” SEPTEMBER 2017 / ORIENT AVIATION / 7 ADDENDUM Japan Airlines-Vietjet code share disappoints analysts In an eyebrow raising development in late July, youthful low-cost carrier, VietJet Airlines, and venerable veteran, full service carrier, Japan Airlines (JAL) announced their intention to form a code share union. On a superficial level, it appeared an uncomfortable matching, but to industry observers it was hardly surprising. Pushing the odd couple carriers into the relationship was the simple fact that Vietnam’s flag carrier, Vietnam Airlines, and All Nippon Airways (ANA) had formed their own code from JAL now that the 8:12 ban is lifted. In the future, there could be international share last October after ANA invested 8.8% It’s really disappointing,” said Ushiba. network gains beyond Japan for VietJet (US$106 million) in the state-owned airline. Partnerships between LCCs and full and the opportunity to benefit from JAL’s The ANA investment abruptly ended a service carriers such as code shares are international know-how. For JAL, VietJet code share between JAL and Vietnam Airlines not unusual these days, Ushiba said. He could be a springboard beyond Vietnam to that had been in place since April 1996. cited precedents set by Ryanair and Air Southeast Asia. JAL operates daily non-stop Until March this year, JAL was not allowed Europe and Emirates and flydubai. flights between Tokyo/Narita and Ho to expand. The limitation was one of the “There are many cases where major Chi Minh City and Hanoi respectively, in conditions imposed on the carrier when it legacy carriers have internal LCCs, for addition to Tokyo/Haneda - Ho Chi Minh. was given government backed assistance to example, Lufthansa and Eurowings. IAG Vietjet started flying in December progress through its bankruptcy rehabilitation. has Level and Air France is launching 2011 and built its domestic market share The 8:12 Paper, drafted by the Ministry Joon,” said Ushiba, who added JAL is to 41.5% in 2016, which was just below of Transport, applied for five years from one of many full service airlines which Vietnam Airlines’ 42.5%. The Vietnamese August 2012. A director of Japan Aviation has a tie-up with JetBlue in the U.S. LCC plans to its double its international Management Research, Haruo Ushiba, Benefits for VietJet and JAL will include revenue by launching several regional said the JAL/VietJet code share agreement code-sharing and the transfer of frequent flyer destinations in the next 18 months. It has a was a replacement for the previous miles earned on one airline to the other. The fleet of 45 aircraft, operates 350 flights a day JAL/Vietnam Airlines code share.
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