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Transformation and Opportunities of the Media and Publishing Industry /2017 12 #24 Transformation and Opportunities of the Media and Publishing Industry Brand Story Budding Talents Around the Globe The Warmth of Calligraphy –– Live Streaming Culture Spread through Macao Music Industry Never Stops –– Macao Singer in Dali Aquino Pours Emotions into Each Letter He Writes Kayaku: Carving out a New Way for Acting Career /2017 12 #24 Contents Editor: Editor’s Letter 2 C Magazine Editorial Board Email: [email protected] Media and publishing industry is the main constituted part of the cultural and creative industry. With a rapidly Produced by: growing industry, plus a quick update for new media form, what should traditional media do? In the Feature, Like Entertainment & Production Co. Ltd. Feature three representatives of local publishing media, including 002......... Transformation and Opportunities of Phoenix Skyscape, SD MEDIA and ZA Magazine, the Media and Publishing Industry Published by: discuss the way out of traditional publishing through Cultural Affairs Bureau of sharing their entrepreneurial experiences. Brand Story 010......... The Warmth of Calligraphy –– the Macao S.A.R. Government Aquino Pours Emotions into Each Letter He Writes Macao local artist Aquino da Silva is addictive to western calligraphy. He creates affecting and colourful words through the textured paper. In the Brand Story, Budding Talents 012......... Live Streaming Culture Spread through Macao he shares the experiences of combining calligraphy and Kayaku: Carving out a New Way for Acting Career business. Macao singer Kayaku Sou is invited to the Budding Talents. She introduced the popular Taiwan live streaming platform “Lang Live” to Macao market, Around the Globe carving out a new way for acting art. Besides, local 014......... Music Industry Never Stops –– Macao Singer in Dali musician Eva Lam moved to Dali to develop her music career and to look for the nutrient of the arts. She Event Calender shares her feelings and personal experiences as a 016......... singer-songwriter in a strange land. Blogs As usual, our bloggers share their views and news 018......... of the creative industries around the world in Blogs, Lo Che Ying - DigiCon6, to Promote Creativity in Asia bringing latest cultural and creative information to readers. Lawrence Lei - The Enlightenment from Cuba Lam Sio Man - Era of Creativity: Art Zones Established, Art Fairs Organised, but How About Public Art? Some Thoughts on Public Art (Part 1) Un Sio San - Havana: Literature, The Future-Proof City Publicity The views and opinions expressed in this 2 C Magazine Editorial Board publication are those of the authors and the Sio Ng - Publishing is Easy but Selling is Hard interviewees, which do not necessarily reflect the Ron Lam - The New Stylish Wagashi opinion of the Cultural Affairs Bureau of the Yap Seow Choong - Amsterdam Macao S.A.R. Government. Feature Transformation and Opportunities of the Media and Publishing Industry By Jasper Hou Photo courtesy of Ken and interviewees The media and publishing industry serves as an essential chain of the cultural and creative industry. Nowadays, when discussing the traditional media, the industry always holds the view that traditional TV stations, radio stations, newspaper agencies, and magazines have met their bottleneck. Amid the slump of traditional media, the new media sector is growing at a rocket speed as media distribution channels such as Internet media, mobile platform, live streaming platforms, and new technologies like AR emerge and become mainstream. It’s without a doubt an urgency for traditional media to find a way to transform themselves and adapt to the new era. Both the general public and the media industry have started to brainstorm on finding the possible way out for traditional media. This time, Feature has invited three local media——Phoenix Skyscape, SD MEDIA, and ZA Magazine——to talk about their entrepreneurial journery and discuss on the industrial transition of the media and publishing industry in Macao. 02 03 Feature organisations in this industry network. Many renowned professionals and industry insiders from the association will be critical resources for cultural and creative industry practitioners in Macao. Phoenix Skyscape Economic and Cultural & Creative Association’s subsidiary also aggregates a group of talents from the movie industry, including directors, scriptwriters, Skyscape maintains a good relationship with its Skyscape’s association is strongly supported by the producers, etc., and holds a batch of quality scripts. With the help of partners government the association, investors would be able to find adequate projects to invest in, benefiting both the investors and content creators. “There is still Skyscape is an iconic local magazine covering fashion brands and lifestyle. The can deliver its content to the audience from multiple strategic economic drive for many economies and a large growing space for the cultural and creative market with great publication has been a witness of the rapid econocmic growth in Macao after the former dimensions. That’s why Skyscape is able to stand still markets around the world. Macao on the other hand potential in many aspects. That’s why we need to form an industrial chain Portugese colony returned to China. In the past decade, Skyscape has been growing while facing with great challenges presented by the does have a group of competitive cultural and creative to make this industry more substantial and consistent,” Paul said. along with Macao. Skyscape’s president Paul Ao Ieong was working for Phoenix changing media environment. industry professionals, but the city is in need of a Television before embarking on an entrepreneurial journey and kickstarting Skyscape. proper opportunity to set things in motion. That is the Paul was inspired by his previous experience at Phoenix Television and decided to build Cultural and creative economy boasts reason why Paul wanted to establish a platform that a local magazine brand in Macao. “At that time, Macao didn’t have many mainstream opportunities could serve as a communication platform for the media outlets. Most of the publications mainly covered politics. They looked traditional cultural and creative industry and other industries to and boring. So I thought I could start my own media brand that focuses on lifestyle in In recent years, the government of Macao has have dialogues. The recently-established non-profit Macao and targets high-end audience. I also want it to be a platform that can tell the been proactively promoting the development of cultural organisation, Phoenix Skyscape Economic and Cultural & stories of all those good and kind people in Macao,” Paul said. and creative industry, in hopes of fusing this particular Creative Association, was set up to support talented industry with the tourism sector. As a matter of fact, the individuals in this very sector. The association A three-in-one media cultural and creative industry has already become a plans to hold different events to help individuals and At present, many traditional media firms, such as newspaper outlets, are declining as the industry is shrinking as a whole. But is it going digital the only solution for these Nurturing future talents for the media industry in traditional media? “Many believe that the prospect of the publication industry is dim. But Macao it doesn’t necessariy mean traditional media would eventually die out. The reality is the weak ones will be eliminated and the strong ones will prevail. And it’s worth noting that At present, Macao is boasting a group of media companies that Internet media are more about efficiency. And this makes people forget the content they have undergone successful transition. This group of media are relatively read fast. In contrast to that, a quality magazine is like a museum, where we formally young. According to Paul, it’s true that these young media teams have exhibit content,” Paul commented. In the case of Skyscape, the magazine brand does more creative ideas compared with traditional agencies. Skyscape has not limit itself to traditional publication. It’s now going for different directions simultaneously. a young team as well, with an average age of less than 30. Paul stated For instance, Skyscape also provides event planning services for its clients while actively that he would pay more attention to the ideas coming from the young expanding its social-networking platform so as to attract more clients. In addition, talents since they can incubate innovations for the magazine. “Media Skyscape believes that the three-in-one strategy would be the general guidance for industry practitioners from the older generation are retiring. It’s time for traditionl media in the future. The magazine brand is hoping to integrate traditional the younger generation to take over and start a new era in Macao,” Paul publication, Internet media, and mobile media into one to form a three-in-one platform. said. That said, the platform will offer contents in both paper and video form, available both online and offline. Through creating this brand new three-in-one media form, Skyscape Facing challenges with firm belief As the spiritual leader of Skyscape, Paul will always offer feedbacks to his employees. Paul and his team work together and eventually has brought Skyscape into the next level in terms of publication and cultural innovation. The magazine is ascending, just like a phoenix. At last, Paul stressed that it’s not connection that helps a media brand thrive, but the market. Bearing this belief in mind, Paul will continue to lead Skyscape, a major player in the media industry in Macao, to prosper and face future challenges fearlessly. 04 05 Clear positioning and striking for development That is why SD MEDIA ultimately decided to make their Feature magazine product free. “SD MEDIA only needs to profit Young people can accept new things fast and have from advertisement business. So we can better concentrate very unique ideas on many things.
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