Rural Entrepreneurship
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Faculty of Business Economics and Entrepreneurship 1 EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP 16-18 October 2013 Belgrade Serbia RURAL ENTREPRENEURSHIP: OPPORTUNITIES AND CHALLENGES Faculty of Business Economics and Entrepreneurship (BEE) from Belgrade, Serbia www.vspep.edu.rs ECSB ‐ European Council for Small Business and Entrepreneurship, School of Economics, University of Turku, Finland www.ecsb.org International Research Institute for Social Entrepreneurship & Economic Development (IRISEED), Birmingham, United Kingdom www.iriseed.org Faculty of Entrepreneurship, University of Tehran, Iran http://www.ut.ac.ir College of Economics and Management, Northwest University, China,Yangling, Shaanxi, China http://en.nwsuaf.edu.cn jointly organize The Second International Scientific Conference EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP (EEE 2013) Belgrade, Serbia, 16 – 18 October 2013 Faculty of Business Economics and Entrepreneurship EDITORS Academician Professor Mirjana Radovic-Markovic PhD, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia (president) Associate Professor Dragana Vojteski Kljenak PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Dragica Jovancevic MSc, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia, president of the Organizing Committee INTERNATIONAL SCIENTIFIC COMMITTEE: Academician Professor Mirjana Radovic-Markovic PhD, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia (president) Academician Professor Radmila Grozdanic PhD, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia Academician Professor Slavko Karavidic PhD, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia Associate Professor Natasa Tanjevic PhD, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia Full Professor Radojko Lukic PhD, Faculty of Economics, University of Belgrade, Serbia Full Professor Krum Krumov PhD, St.Kliment Ohridski University in Sofia, Bulgaria Associate Professor Beatrice Avolio PhD, Faculty of Entrepreneurship, CENTRUM Católica, Lima, Peru Associate Professor Mohammad Reza Zali PhD, Faculty of Entrepreneurship, University of Tehran, Iran Full Professor Imani Silver Kyaruzi PhD, Institute of Social Entrepreneurship (IRESEED), Great Britain Full Professor Ayinla Omolaja Muhammed PhD, International College of Management and Technology, Nigeria Full Professor Ugur Demiray PhD, Anadolia University Izmir, Turkey Professor Isiaka Esema PhD, Prentice Nigeria Ltd, Lagos, Nigeria Assistant Professor Plama Hristova PhD, St.Kliment Ohridski University in Sofia, Bulgaria Lecturer Dusan Markovic MSc, Belgrade Business School, Belgrade, Serbia Lecturer Vasileios Kallinterakis PhD, University of Liverpool Management School, Liverpool, Great Britain Assistant Professor Reza Mohammadkazemi PhD, Faculty of Entrepreneurship, University of Tehran, Iran Lecturer Aidin Salamzadeh MSc, Faculty of Entrepreneurship, University of Tehran, Iran Full Professor Emine Demiray PhD, Anadolia University Izmir, Turkey Full Professor Vlajko Petkovic PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Associate Professor Slavoljub Sljivic PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Full Professor Edita Kastratovic PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia 6 EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP Assistant Professor Almir Pestek PhD, Faculty of Economics, University of Sarajevo, Bosnia and Herzegovina Full Professor Bozidar Mihajlovic PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Associate Professor Dragana Vojteski Kljenak PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Associate Professor Milan Krstic, PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Full Professor Nezameddin Faghih PhD, Editor-In-Chief „Journal of Global Entrepreneurship Research“ (JGER), Faculty of Entrepreneurship, University of Tehran, Iran Full Professor Radovan Pejanovic PhD, University of Novi Sad, Serbia Assistant Professor Dragan Milosevic PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Tatjana Brankov PhD, Institute of Agricultural Economics, Belgrade, Serbia Full Professor Sofronija Miladinoski PhD, Faculty of Tourism and Hospitality, Ohrid, Republic of Macedonia Assistant Professor Vera Karadjova PhD, Faculty of Tourism and Hospitality, Ohrid, Republic of Macedonia ORGANIZING COMMITTEE: Full Professor Goran Kvrgic PhD, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Dusan Cogoljevic MSc, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Dragica Jovancevic MSc, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia, president of the Organizing Committee Djordje Minkov MSc, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia, PR of the Conference Sladjana Vujicic MA, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Marija Petrovic MA, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Boris Korenak MA, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia Zorana Djuricic MSc, Faculty for Business Economics and Entrepreneurship, Belgrade, Serbia PUBLICHER Faculty of Business Economics and Entrepreneurship 8 Mitropolita Petra Street 11000 Belgrade, Serbia Faculty of Business Economics and Entrepreneurship 7 PERSON RESPONSIBLE FOR PUBLISHING Professor Goran Kvrgic PhD, Director of Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 338.1(1-772)(082) 005.961:005.914.3(082) 330.34:502.131.1(082) 338.48(082) INTERNATIONAL Conference Employment, Education and Enterpreneurship (2nd ; 2013 ; Belgrade) Rural Entrepreneurship : opportunities and challenges / #[The #Second] International Conference Employment, Education and Enterpreneurship [EEE 2013], 16-18 October 2013 Belgrade Serbia ; [organizers Faculty of Business Economics and Entrepreneurship ... [et al.]. - Belgrade : Faculty of Business Economics and Enterpreneurship, 2013 (Beograd : Pegasus advertising). - 394 str. : graf. prikazi, tabele ; 25 cm Tiraž 150. - Str. 9-10: Editor's note / Mirjana Radović-Marković. - Napomene i bibliografske reference uz tekst. - Bibliografija uz svaki rad. ISBN 978-86-6069-093-9 ISBN 978-86-6069-092-2 (za izdavačku celinu) 1. Visoka škola za poslovnu ekonomiju i preduzetništvo (Beograd) a) Предузетништво - Зборници b) Рурални развој - Зборници c) Привредни развој - Одрживи развој - Зборници d) Туризам - Зборници COBISS.SR-ID 201890316 Copyright© 2013 Faculty of Business Economics and Entrepreneurship, Belgrade. All rights reserved. Printing 250 copies Faculty of Business Economics and Entrepreneurship EDITOR’S NOTE Book, “RURAL ENTREPRENEURSHIP: OPPORTUNITIES AND CHALLENGES“, divided into three separate parts: I part. Development of rural entrepreneurship The issues of rural entrepreneurship are increasingly significant in the countries of European Union, as a result of a great number of programs whose goal is to encourage the sustainable rural development. However, these issues are also current in other countries in which the rural development is connected to entrepreneurship more than ever. Several factors influence this, such as the traditional economic activities which are based upon the routine agricultural production and the activities based upon the usage of natural resources which have the goal of obtaining competitiveness. In order to accomplish this, it is necessary to change the agricultural development strategy. Therefore, the experts in this field are trying to find new sources for the development of its competitiveness. This is why, majority of researchers are introducing new concepts and possibilities, which can be used in creating new and sustainable economic development of rural environments. New approaches can be found in the papers of this thematic monograph, since they deal with wide range of topics – financial aspects of rural development, application of modern technologies in rural entrepreneurship, as well as the opportunities of employment in the green economy. II part. Rural tourism and ecotourism This chapter deals with the issues of the rural and ecotourism, which are focused on the possibilities of using the natural environment and the culture of indigenous people. Namely, the goal of the research is to show the significance of using the natural environment in rural areas without disturbing the natural balance. III part. Production of genetically modified food and organic food The problem of genetically modified (GM) food is the area where we cannot separate the issues of health, ethics and economy. They are more described as the elements of conflict between the commercial interests and the interests of consumers. Both parties take very strong positions in order to defend their interests. Therefore, it is completely understandable why the researchers are interested in this area and in giving the answers to these questions as neutral arbitrators, whose aspect is purely scientific. Besides the discussions about the issues that GM food raises and the health safety of its consumers, in this publication we also paid attention to the production of organic food. While structuring this publication I tried to classify the papers according to their theme in order to achieve the coherence of the text. I hope that it will contribute to