IDEAS. DESIGN. MOTION.

UNDEFINED CREATIVE is a Brooklyn-based media production agency, specializing in motion graphics.

We provide broadcast-quality motion media, at fair and transparent prices, to brands, networks and organizations looking to expand and/or improve visual communications. Our portfolio spans television, digital marketing, social media and live events.

We are a 100% woman-owned small business, certified as WOSB by SBA/WBENC and as WBE by NYS, NYC and the Port Authority of NY & NJ. WHAT WE CREATE.

Broadcast Design Promos & Marketing Corporate & Events

Branded Content Brand Awareness Arena Specialty Screens Graphics Packages Digital Advertising Large Format Screen Content In-Show Animations Explainers Live Event Graphics Packages Network Promos Infographics Sales Presentations Promo Toolkits Product Promos Scoreboard Animation Show Branding Sizzle Reels Special Event Introductions Teases & Trailers Social Media Content Video Toolkits & Styleguides SPOTS & CAMPAIGNS.

On-air, digital and social. From online to international broadcast spots. From branded content to promos for products & services.

A+E Networks: Parodontax Campaign ADT: Command Product Launch BROADCAST DESIGN. Show brand development and production. Complete in-show and marketing graphics packages. In-show animations and editor toolkits.

NBC: The Maury Show ID Discovery: On the Case w/Paula Zahn SIZZLES & BRAND STORIES.

Marketing sizzle reels, brand positioning videos, explainers, demos and presentations. If there’s a story, we can tell it. If it needs a story, we’ll create one.

Real Simple: Real Simple Home WileyPlus: Product Launch Campaign Student EVERYTHING ELSE.

Public awareness and advocacy videos for non-profits. Corporate toolkits and internal communications. Graphics and animations for major live events.

NHL Awards: 2017 – 2019 UN: Equator Prize Ceremony HOW WE WORK. Creative Consulting Design To Execution Production Support

Perhaps motion graphics Whether you’ve worked with You have internal resources to intrigue your team, but aren't motion before or not, you handle creative development, part of your current strategy. know what you need now: a but lack the capability or sta Maybe you need fresh ideas team who can bring your to execute. No problem! Our on where motion can take your concept to life. We take care of team collaborates with yours at content. We assess your it all, from scriptwriting to final any stage of production. Hand needs, develop a creative brief product and deliverables – o a script with assets, or even that advances your mission whether it’s live action, digital an in-progress project, and we and guide you through the banners or print collateral. will be an extension of your production process. in-house creative. OUR VALUES. Client – Centric Honest & Open Style & Execution Creativity Communication Versatility

We put equal emphasis on We are committed to full We know how to work with all creativity and on customer transparency with budgets, the constraints: money, time, service. Our eciency gets our overages and our process. assets, impossible requests clients more value for their We are creative geniuses, and every kind of production dollar. We never forget that our minus the egos and attitudes. problem. We pride ourselves clients are people, not titles or We thrive on being easygoing, on our creative range that paychecks. Our aim is an agreeable and adaptable, as resists fads. Our house style is enjoyable and stress-free we integrate into our clients’ intentionally “undefined” so experience for all. We work to pipelines and collaborate with we can be incredibly specific make you look good! internal creative teams. for our clients. OUR CLIENTS.

TV Networks Brands & Companies Non-Profits & Institutions

A&E ADT The Ad Council Biography Bain & Company Association of Junior Leagues CBS Sports DraftKings BRAC DIY Network HarperCollins Publishers Farmers Conservation Alliance ESPN Meredith Garrison Institute FYI National Debt Relief MoMA History Channel NBA NYC Media Investigation Discovery NHL TransitCenter Lifetime Rodale Transportation Alternatives NBCUniversal SAP United Nations NHL Network The Trade Desk Travel Channel Wiley KUDOS.

“Truly best in class. They completely understand and listen to the needs of their clients. They’ve exceeded our expectations with every project.”

Sandra Salerno Director, Marketing and Creative Services MEREDITH The only animation Your work is terrific Dear Boy hit the New You have been house that can keep and your patience and York Times Bestseller FANTASTIC, we pace with the NHL’s understanding are as List at #1 – the video seriously could not ever demanding well. Thank you for was a huge part of our have done this without schedule. Unparalleled everything! marketing campaign! you!! imagination, first class collaboration and Kimberly Kleid Jace Molan Tara Kafer VP of Programming & Senior Director Producer inconceivable speed. Development HarperCollins Publishers CBS Sports Russ Siberine NBC Universal VP of Production NHL For a creative Our first foray into Easy-going. executive, there is animated videos and Unpretentious. nothing more UC helped us translate Very professional, Committed to eective satisfying than having wonky concepts into sensitive to time and ecient results. your creative vision something concise and constraints, and always The top of our design realized to its fullest sparkling. Flexible and willing to collaborate rolodex. potential. When I open accommodating on creative solutions. Natabara Rollosson an attachment from throughout the entire Stefanie Tramposch Producer Maria, it’s like opening process! Creative Director, Marketing United Nations a Christmas present. Better Homes & Gardens Hayley Richardson Paul Faulhaber Communications Executive Producer TransitCenter The Maury Show OUR PROMISE.

We will deliver a great project on budget, on time and on the mark. We will go above and beyond to eliminate overages, miscommunication and stress.

We are real listeners, thought organizers and client therapists. We’ll be agreeable and accommodating, responsible and responsive. You will get all the creative with none of the headaches. We keep our team, our projects and our clients smiling! OUR PROMISE.

No one likes surprises Manage expectations Good design plays that cost money. by defining them well. within the right lines.

We take the time to review our We want to make clients Is the brand style flexible or estimates with clients. We go happy, but that’s impossible if rigid? Is your team looking for over what’s included, what the budget buys a used our creative input? We won’t isn’t, what has to be approved Honda, and our clients expect be oended either way, but or locked to stay on budget. a new Ferrari. We’re diligent learning where to “push” the Our estimates usually include about getting everyone on the creative keeps us on the mark. two rounds of reasonable same page with examples and Knowing how many cooks are revisions and a round of transparency. We itemize all in the approval kitchen, their “adjustments” – minor tweaks deliverables in our estimates, goals and expectations helps prior to final delivery. so all that’s expected is us streamline the workflow accounted for. and get consensus faster. FREQUENTLY ASKED...

What do you do? Are you full service? How do you price?

We produce all kinds of media We’ll take your project from a We discuss the details of your content, while specializing in rough idea to a finished project to set the exact scope motion graphics. Motion product. But we won’t pretend of work and expectations. You graphics are a cost-eective, to do everything in-house. We can request a flat rate estimate endlessly creative way to have expert partners for live or disclose a budget range for deliver content that enhances action, long-form editorial, a proposal that balances your live action or foregoes the sound and other production needs with a price point. For need for it entirely. Our work aspects. We do not handle larger jobs, we can propose can incorporate existing overall strategy, media buying budget tiers with multiple assets, original assets or stock. or performance analytics, and approaches. Rest assured that We oer all related production we stay our of AR/VR, VFX once we commit to a budget, and post production services. and 3D character animation. we work hard to stay within it.. ...QUESTIONS.

Can you describe Can you show us Can you make us a your process? exact samples? video just like that?

We streamline each project Yes. And no. We will always We can, but probably won’t. with a kicko call to discuss show prior work with Our strength is in creative design, assets, timelines, appropriate caveats on how it versatility and delivering reviews and delivery. We compares, but projects are like original ideas for each brand create a production schedule, kids – no two are ever truly and objective, every time. keep in touch frequently and alike. A sample that fits the Companies that specialize in promptly advise of any mood, aesthetic, budget, templated budget videos profit potential changes to schedule timeframe, circumstances, by recycling content for as or budget. Our process is assets, etc. of what you’re many customers as possible. designed to be completely asking for doesn’t exist, For us, motion isn’t a formula, flexible and we can adjust our because we haven’t created it it’s a craft ill-suited for mass workflow to fit yours. yet. And that's the best part! production. THANK YOU.

For all project inquires and 212.777.0937 additional information maria@undefinedcreative.com please contact: undefinedcreative.com Maria Rapetskaya Founder & Creative Director