Impossible Is Nothing

Total Page:16

File Type:pdf, Size:1020Kb

Impossible Is Nothing adidas-Salomon Financial Calendar 2005 ANNUAL REPORT 2004 March 9 2004 Full Year Results Analyst and press conferences Press release, conference call and webcast ANNUAL REPORT 2004 2004 TARGETS 2004 RESULTS 2005 TARGETS May 2 First Quarter 2005 Results Drive currency-neutral sales growth of 3 to 5% > Currency-neutral sales grow 7% > Deliver mid- to high-single-digit Press release, conference call and webcast currency-neutral sales growth May 4 Bring major new technology evolutions and > Major new technology evolutions and > Bring major new concepts, technology revolutions to market: revolutions come to market: evolutions and revolutions to market: Annual General Meeting in Fürth (Bavaria), Germany a3®, ClimaCool®, Predator®, a3®, ClimaCool®, Predator®, adidas_1, Stella, a3®, Ground Control System™, Roteiro™ football, F50 football boot, Roteiro™ football, F50 football boot, ClimaCool®, Clima Compression, Predator®, Webcast Ground Control System™, Ground Control System™, ForMotion™, David Beckham range, May 5 T-MAC HUG System™ T-MAC HUG System™ Official World Cup Match Ball 1) Dividend paid Deliver currency-neutral top-line growth at all > Currency-neutral revenues increase at all > Grow currency-neutral sales at all brands and August 3 brands and in all regions brands and in all regions in all regions First Half 2005 Results Expand gross margin for the fifth consecutive > Group gross margin reaches record level > Exceed medium-term gross margin range Press release, conference call and webcast Impossible Is Nothing year of 47.2% of 45 to 46% November 3 Visibly increase operating margin > Operating margin improves by 1.1 percentage > Achieve highest operating margin ever points to 9.0% Nine Months 2005 Results Continue to optimize working capital > Working capital as a percentage of net sales > Continue to optimize working capital Press release, conference call and webcast management reduced by 2.1pp to 20.8% management 1)Subject to Annual General Meeting approval Continue debt reduction > Debt reduced by € 352 million; lowest > Initiate share buyback program and financial leverage since Salomon acquisition increase dividends Drive earnings growth of at least 10% > Group earnings grow 21% > Drive comparable earnings growth of 10 to 15% versus the 2004 level of € 314 million Further increase shareholder value > adidas-Salomon share price grows 32%, > Executive Board to propose 30% dividend Further increase shareholder value increase at the upcoming AGM adidas-Salomon AG World of Sports /// Adi-Dassler-Straße 1 91074 Herzogenaurach /// Germany Tel: +49(0)9132 84-0 /// Fax: +49(0)9132 84-2241 www.adidas-Salomon.com Net Sales € in millions Financial Highlights (IFRS) adidas-Salomon Segmental Information € in millions Net Sales by Segment 2004 Group Net Sales € 6.478 billion 2004 2003 Change 2004 2003 Change 2000 5,835 Operating Highlights € in millions adidas 2001 6,112 Net sales 6,478 6,267 3.4% Net sales 5,174 4,950 4.5% 80% /// adidas is a leading brand in the sporting goods market with strong Income before taxes 520 438 18.7% Gross profit 2,284 2,008 13.7% positions in footwear, apparel and hardware. adidas products offer technological 2002 6,523 Net income 314 260 20.8% Operating profit 523 365 43.5% innovations and cutting-edge designs to athletes of all skill levels who aspire to achieve peak performance. The adidas brand is structured in three divisions: Sport Key Ratios % Number of employees at year-end 10,793 9,547 13.1% Performance, Sport Heritage and Sport Style. 2003 6,267 Gross margin 47.2 44.9 2.3pp Salomon Selling, general and administrative Net sales 653 658 (0.8%) 2004 6,478 expenses as a percentage of net sales 36.7 35.6 1.1pp Gross profit 259 264 (1.8%) 10% /// Salomon is the Freedom Action Sports brand. Number one in the world Operating margin 9.0 7.8 1.1pp Operating profit 9 35 (73.6%) for winter sports, with leading positions in alpine, nordic and snowboard products, Effective tax rate 37.8 38.0 (0.2pp) Number of employees at year-end 2,769 2,829 (2.1%) Salomon is actively expanding its presence in summer and alternative sports as well Net income as a percentage of net sales 4.9 4.2 0.7pp TaylorMade-adidas Golf as soft goods. All products are highly innovative and performance-oriented. The Net Income € in millions Equity ratio 36.8 32.4 4.4pp Net sales 633 637 (0.6%) Salomon family of brands comprises Salomon, Mavic-adidas Cycling, Arc’Teryx, Financial leverage 36.5 69.8 (33.3pp) Gross profit 298 290 2.8% Bonfire and Cliché. Balance Sheet Data 60 2000 182 € in millions Operating profit 67 (10.8%) Total assets 4,427 4,188 5.7% Number of employees at year-end 1,195 1,166 2.5% 10% /// TaylorMade-adidas Golf offers a full range of golf hardware, Inventories 1,155 1,164 (0.7%) 2001 208 footwear, apparel and accessories. It is a leader in the industry and the number one Receivables and other current assets 1,425 1,335 6.7% metalwood golf brand. TaylorMade-adidas Golf markets products under the brand 2002 229 Working capital 1,348 1,433 (6.0%) names TaylorMade, adidas Golf and Maxfli. Net total borrowings 594 946 (37.3%) 2003 260 Shareholders’ equity 1,628 1,356 20.1% Per Share of Common Stock € adidas-Salomon AG 2004 314 Basic earnings per share 6.88 5.72 20.3% Adi-Dassler-Str. 1 /// 91074 Herzogenaurach /// Germany Diluted earnings per share 6.54 5.72 14.3% Tel: +49(0)9132 84-0 /// Fax: +49(0)9132 84-2241 Basic earnings per share www.adidas-Salomon.com (before goodwill amortization) 7.90 6.71 17.8% Investor Relations Operating cash flow per share 12.56 14.32 (12.3%) Tel: +49(0)9132 84-2920 / 3584 /// Fax: +49(0)9132 84-3127 Dividend per share 1.301) 1.00 30.0% e-mail: [email protected] Share price at year-end 118.75 90.30 31.5% www.adidas-Salomon.com/en/investor/ Other at year-end Number of employees 17,023 15,686 8.5% adidas-Salomon is a member of DAI (German Share Institute), DIRK (German Investor Relations Association) Number of shares outstanding 45,859,000 45,453,750 0.9% and NIRI (National Investor Relations Institute, USA). Average number of shares 45,649,560 45,452,361 0.4% Average number of shares This report is also available in German. (including dilutive effect) 49,669,346 45,469,366 9.2% For further adidas-Salomon publications, please see our corporate website. Rounding differences may arise in percentages and totals. 1)Subject to Annual General Meeting approval Concept and Design häfelinger+wagner design, Munich © 2005 adidas-Salomon AG Net Sales € in millions Financial Highlights (IFRS) adidas-Salomon Segmental Information € in millions Net Sales by Segment 2004 Group Net Sales € 6.478 billion 2004 2003 Change 2004 2003 Change 2000 5,835 Operating Highlights € in millions adidas 2001 6,112 Net sales 6,478 6,267 3.4% Net sales 5,174 4,950 4.5% 80% /// adidas is a leading brand in the sporting goods market with strong Income before taxes 520 438 18.7% Gross profit 2,284 2,008 13.7% positions in footwear, apparel and hardware. adidas products offer technological 2002 6,523 Net income 314 260 20.8% Operating profit 523 365 43.5% innovations and cutting-edge designs to athletes of all skill levels who aspire to achieve peak performance. The adidas brand is structured in three divisions: Sport Key Ratios % Number of employees at year-end 10,793 9,547 13.1% Performance, Sport Heritage and Sport Style. 2003 6,267 Gross margin 47.2 44.9 2.3pp Salomon Selling, general and administrative Net sales 653 658 (0.8%) 2004 6,478 expenses as a percentage of net sales 36.7 35.6 1.1pp Gross profit 259 264 (1.8%) 10% /// Salomon is the Freedom Action Sports brand. Number one in the world Operating margin 9.0 7.8 1.1pp Operating profit 9 35 (73.6%) for winter sports, with leading positions in alpine, nordic and snowboard products, Effective tax rate 37.8 38.0 (0.2pp) Number of employees at year-end 2,769 2,829 (2.1%) Salomon is actively expanding its presence in summer and alternative sports as well Net income as a percentage of net sales 4.9 4.2 0.7pp TaylorMade-adidas Golf as soft goods. All products are highly innovative and performance-oriented. The Net Income € in millions Equity ratio 36.8 32.4 4.4pp Net sales 633 637 (0.6%) Salomon family of brands comprises Salomon, Mavic-adidas Cycling, Arc’Teryx, Financial leverage 36.5 69.8 (33.3pp) Gross profit 298 290 2.8% Bonfire and Cliché. Balance Sheet Data 60 2000 182 € in millions Operating profit 67 (10.8%) Total assets 4,427 4,188 5.7% Number of employees at year-end 1,195 1,166 2.5% 10% /// TaylorMade-adidas Golf offers a full range of golf hardware, Inventories 1,155 1,164 (0.7%) 2001 208 footwear, apparel and accessories. It is a leader in the industry and the number one Receivables and other current assets 1,425 1,335 6.7% metalwood golf brand. TaylorMade-adidas Golf markets products under the brand 2002 229 Working capital 1,348 1,433 (6.0%) names TaylorMade, adidas Golf and Maxfli. Net total borrowings 594 946 (37.3%) 2003 260 Shareholders’ equity 1,628 1,356 20.1% Per Share of Common Stock € adidas-Salomon AG 2004 314 Basic earnings per share 6.88 5.72 20.3% Adi-Dassler-Str.
Recommended publications
  • GRAMMY Salute to Music Legends ™ Comes to THIRTEEN’S Great Performances Friday, October 14 at 9 P.M
    Press Contacts: Harry Forbes, WNET 212-560-8027 or [email protected] Neda Azarfar, The Recording Academy 310-392-3777 or [email protected] Press materials: http://pressroom.pbs.org or http://www.thirteen.org/13pressroom Website: http://www.pbs.org/wnet/gperf Facebook: http://www.facebook.com/GreatPerformances Twitter: @GPerfPBS GRAMMY Salute to Music Legends ™ Comes to THIRTEEN’s Great Performances Friday, October 14 at 9 p.m. on PBS Ruth Brown, Celia Cruz, Earth, Wind & Fire, Herbie Hancock, Jefferson Airplane, Linda Ronstadt, Run-DMC, and John Cage Among Distinguished Honorees Live performances by Ry Cooder, Lila Downs, Earth, Wind & Fire, Andy Garcia and The CineSon All Stars, Herbie Hancock, Jefferson Airplane, Kris Kristofferson, Lucrecia, Martina McBride, Magnolia Sisters, JD Souther, and more In collaboration with The Recording Academy, Great Performances presents "GRAMMY Salute To Music Legends ™," a special all-star concert offering a primetime spotlight for The 2 Academy's 2016 Special Merit Awards recipients. The celebration and tribute concert features rare performances by honorees and never-before-seen renditions by those they've inspired. The celebration, recorded at Dolby Theatre in Los Angeles, will air Friday, October 14 from 9-11:30 p.m. on PBS. (Check local listings.) Previously held during GRAMMY ® Week, this is the first time The Recording Academy has celebrated the Special Merit Awards with a stand- alone event and musical tribute. This year's Lifetime Achievement Award honorees are Ruth Brown, Celia Cruz, Earth, Wind & Fire, Herbie Hancock, Jefferson Airplane, Linda Ronstadt , and Run- DMC . John Cage, Fred Foster , and Chris Strachwitz are Trustees Award honorees; and EMT and Dr.
    [Show full text]
  • Watch on 2021 Uci Mountain Bike World Cup Team-Guide| 2 Event Information
    WATCH ON 2021 UCI MOUNTAIN BIKE WORLD CUP TEAM-GUIDE| 2 EVENT INFORMATION ORGANIZING COMMITTEE CONTACTS LORDMAYORCITYOFALBSTADTCHIE F OF COURSES Klaus Konzelmann Olaf Holz, RSG Zollernalb mobile: +49 1788057962 MAYOR CITY OF ALBSTADT [email protected] Steve Mall COORDINATION OF THE EVENT VENUE OC LEADER Uli Bitzer, Jürgen Metzger, Skyder Marinus Merz , City of Albstadt mobile: +49 7434315333 mobile: +49 15232164687 [email protected] [email protected] TEAM ZONE MANAGER GENERAL MANAGER Adrian Wyler, Skyder Stephan Salscheider, Skyder mobile: +41792375373 mobile: +49 16094670294 [email protected] [email protected] TV & TIMING COORDINATOR RACE DIRECTOR Kim Salscheider, Skyder Ingolf Welsch, Skyder mobile: +49 15111658194 mobile: +49 1703181847 [email protected] UCI STAFF CHIEF OF MEDIA Armin Küstenbrück, EGO-Promotion AND REPRESENTATIVES mobile: +49 16093825739 [email protected] UCI OFF-ROAD MANAGER Simon Burney CORONA REGULATIONS TECHNICAL DELEGATE Hanna Pfaff , City of Albstadt mobile: +49 0152 29935795 Beat Wabel [email protected] PRESIDENT OF THE COMMISSAIRES’ PANEL Csilla Tam COMPETITION OFFICE / ACCREDITATION Esther Hofele, Katrin Metzger, Skyder RACE SECRETARY mobile: +49 7434-315333 Thierry Nuninger [email protected] MARKETING DELEGATE Jocelyn Rannou TV DELEGATE Susanne Lenz MEDICAL SERVICE A fully dedicated medical team will be availa- ble during all official practice and competition times. The medical team includes a doctor, pa- ramedics, and first responders. These resources will be strategically located on the courses as well as at the medical tent on the events side. International Emergency Call: 112 2021 UCI MOUNTAIN BIKE WORLD CUP TEAM-GUIDE| 3 GENERAL PLAN ENTRANCE G Mountain Rescue 7.-9.
    [Show full text]
  • UNIVERSITY of CALIFORNIA Los Angeles Rice and Rap: Hip Hop
    UNIVERSITY OF CALIFORNIA Los Angeles Rice and Rap: Hip Hop Music, Black/Asian American Racialization, and the Role of the U.S. Multicultural Neoliberal State A thesis submitted in partial satisfaction of the requirements for the degree Master of Arts in Asian American Studies by Michelle Mihwa Chang 2015 © Copyright by Michelle Mihwa Chang 2015 ABSTRACT OF THE THESIS Rice and Rap: Hip Hop Music, Black/Asian American Racialization, and the Role of the U.S. Multicultural Neoliberal State by Michelle Mihwa Chang Master of Arts in Asian American Studies University of California, Los Angeles, 2015 Professor Kyungwon Hong, Chair This paper explores Black and Asian American racialization within the multicultural neoliberal state. Looking at Los Angeles in the 1980s and early 1990s, I examine the rise of multiculturalism and neoliberalism within the US as it parallels the rise and commercialization of hip hop music sub-genre, gangsta rap. By examining the multicultural neoliberal state, and its consequences for communities of color, I look at the ways in which Black/Asian American racialization occurred through the tropes of the gangster and the model minority, respectively. Moreover, I contend that the multicultural neoliberal state relied on popular constructions of Asianness and Blackness in order to maintain whiteness, conceal state-violences, and define its national borders of inclusion and exclusion, and gangsta rap provided an ideal space for this. My project also explores progressive rap and the ways in which it ii manifested from the same conditions of gangsta rap, yet managed to produce itself differently. Lastly, I conclude with a close examination of the hip hop duo Blue Scholars (featuring Asian American emcee Prometheus Brown) and their song, “Morning of America,” which addresses and challenges this particular moment of the 1980s through the lens of the colonized subject and racialized other.
    [Show full text]
  • “Raising Hell”—Run-DMC (1986) Added to the National Registry: 2017 Essay by Bill Adler (Guest Post)*
    “Raising Hell”—Run-DMC (1986) Added to the National Registry: 2017 Essay by Bill Adler (guest post)* Album cover Label Run-DMC Released in May of 1986, “Raising Hell” is to Run-DMC what “Sgt. Pepper’s” is to the Beatles--the pinnacle of their recorded achievements. The trio--Run, DMC, and Jam Master Jay--had entered the album arena just two years earlier with an eponymous effort that was likewise earth-shakingly Beatlesque. Just as “Meet the Beatles” had introduced a new group, a new sound, a new language, a new look, and a new attitude all at once, so “Run-DMC” divided the history of hip-hop into Before-Run-DMC and After-Run-DMC. Of course, the only pressure on Run-DMC at the very beginning was self-imposed. They were the young guns then, nothing to lose and the world to gain. By the time of “Raising Hell,” they were monarchs, having anointed themselves the Kings of Rock in the title of their second album. And no one was more keenly aware of the challenge facing them in ’86 than the guys themselves. Just a year earlier, LL Cool J, another rapper from Queens, younger than his role models, had released his debut album to great acclaim. Run couldn’t help but notice. “All I saw on TV and all I heard on the radio was LL Cool J,” he recalls, “Oh my god! It was like I was Richard Pryor and he was Eddie Murphy!” Happily, the crew was girded for battle. Run-DMC’s first two albums had succeeded as albums, not just a collection of singles--a plan put into effect by Larry Smith, who produced those recordings with Russell Simmons, the group’s manager.
    [Show full text]
  • Hip-Hop Sneaker Collaborations
    Intertext Volume 28 Issue 1 Article 10 5-1-2020 Hip-Hop Sneaker Collaborations Wallace Burgess Follow this and additional works at: https://surface.syr.edu/intertext Part of the Fiction Commons, and the Nonfiction Commons Recommended Citation Burgess, Wallace (2020) "Hip-Hop Sneaker Collaborations," Intertext: Vol. 28 : Iss. 1 , Article 10. Available at: https://surface.syr.edu/intertext/vol28/iss1/10 This Article is brought to you for free and open access by SURFACE. It has been accepted for inclusion in Intertext by an authorized editor of SURFACE. For more information, please contact [email protected]. Burgess: Hip-Hop Sneaker Collaborations Hip-Hop Sneaker collaborations WALLACE BURGESS hat’s the most expensive pair of shoes you’ve ever bought? $150 running shoes that you wore until they fell Wapart? $250 Italian leather loafers? How about a used pair of the Air Yeezy 2s for $4,600? (“Air Yeezy 2 Solar Red”). I hope you’re a size 13. As absurd as that price tag sounds, these are not just a pair of expensive shoes. That’s because the Air Yeezy 2 is rapper Kanye West’s second collaboration with the sneaker brand Nike and is a perfect example of how popular the collaborations between hip-hop figures and shoe compa- nies are. Although it was once unusual for hip-hop artists to negotiate a deal to brand and design sneakers, such joint efforts have resulted in some of the most coveted and highly-priced shoes in the world. According to Stephen Albertini’s “An Abridged History of Photograph by Hannah Frankel.
    [Show full text]
  • Ok-Fr-Belgian-Delegations-Summer
    Délégations belges aux Jeux Olympiques d’été 34ème Olympiade d’été – Los Angeles, USA – 2028 33ème Olympiade d’été – Paris, France – 2024 32ème Olympiade d’été – Tokyo, Japon – 2020 31ème Olympiade d’été – Rio de Janeiro, Brésil – 2016 30ème Olympiade d’été – Londres, Angleterre – 2012 29ème Olympiade d’été – Pékin, Chine – 2008 28ème Olympiade d’été – Athènes, Grèce – 2004 27ème Olympiade d’été – Sydney, Australie – 2000 26ème Olympiade d’été – Atlanta, USA – 1996 25ème Olympiade d’été – Barcelone, Espagne – 1992 24ème Olympiade d’été – Séoul, Corée du Sud – 1988 23ème Olympiade d’été – Los Angeles, USA – 1984 22ème Olympiade d’été – Moscou, Russie – 1980 21ème Olympiade d’été – Montréal, Canada – 1976 20ème Olympiade d’été – Munich, Allemagne – 1972 19ème Olympiade d’été – Mexico, Mexique – 1968 18ème Olympiade d’été – Tokyo, Japon – 1964 17ème Olympiade d’été – Rome, Italie – 1960 16ème Olympiade d’été : Jeux équestres – Stockholm, Suède - 1956 16ème Olympiade d’été – Melbourne, Australie – 1956 15ème Olympiade d’été – Helsinki, Finlande – 1952 14ème Olympiade d’été – Londres, Angleterre – 1948 13ème Olympiade d’été – Londres, Angleterre – 1944 12ème Olympiade d’été – Tokyo, Japon – 1940 11ème Olympiade d’été – Berlin, Allemagne – 1936 10ème Olympiade d’été – Los Angeles, USA – 1932 9ème Olympiade d’été – Amsterdam, Pays-Bas – 1928 8ème Olympiade d’été – Paris, France – 1924 7ème Olympiade d’été – Anvers, Belgique – 1920 6ème Olympiade d’été – Berlin, Allemagne – 1916 5ème Olympiade d’été – Stockholm, Suède – 1912 4ème Olympiade d’été
    [Show full text]
  • Strategic Audit of Adidas Mason Wright University of Nebraska - Lincoln
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Honors Theses, University of Nebraska-Lincoln Honors Program Spring 4-11-2019 Strategic Audit of Adidas Mason Wright University of Nebraska - Lincoln Follow this and additional works at: https://digitalcommons.unl.edu/honorstheses Part of the Strategic Management Policy Commons Wright, Mason, "Strategic Audit of Adidas" (2019). Honors Theses, University of Nebraska-Lincoln. 135. https://digitalcommons.unl.edu/honorstheses/135 This Thesis is brought to you for free and open access by the Honors Program at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Honors Theses, University of Nebraska-Lincoln by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Strategic Audit of Adidas An Undergraduate Honors Thesis Submitted in Partial Fulfillment of University Honors Program Requirements University of Nebraska-Lincoln by Mason Wright, BS Computer Science College of Arts and Sciences April 11, 2019 Faculty Mentor: Sam Nelson, Ph.D., Management Abstract Adidas is a well-established brand in the world of sportswear and lifestyle clothing. In recent years, the company has been regaining success after a period of stagnation. Spurring this success is the renewed popularity of old classic shoe models and a surge in the lifestyle clothing trend. While adidas is doing well, it is not the top sportswear company in the world and is far behind in North America. In an attempt to boost the recent success even further, this thesis analyzes the current situation that adidas faces including its strengths, weaknesses, opportunities, and threats. With this information as a background, this paper then discusses potential new strategies for adidas, ultimately deciding that obtaining a larger number of star athlete endorsements is a strategy that could quickly make a large impact for the company.
    [Show full text]
  • The Evolution of Commercial Rap Music Maurice L
    Florida State University Libraries Electronic Theses, Treatises and Dissertations The Graduate School 2011 A Historical Analysis: The Evolution of Commercial Rap Music Maurice L. Johnson II Follow this and additional works at the FSU Digital Library. For more information, please contact [email protected] THE FLORIDA STATE UNIVERSITY COLLEGE OF COMMUNICATION A HISTORICAL ANALYSIS: THE EVOLUTION OF COMMERCIAL RAP MUSIC By MAURICE L. JOHNSON II A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master of Science Degree Awarded: Summer Semester 2011 The members of the committee approve the thesis of Maurice L. Johnson II, defended on April 7, 2011. _____________________________ Jonathan Adams Thesis Committee Chair _____________________________ Gary Heald Committee Member _____________________________ Stephen McDowell Committee Member The Graduate School has verified and approved the above-named committee members. ii I dedicated this to the collective loving memory of Marlena Curry-Gatewood, Dr. Milton Howard Johnson and Rashad Kendrick Williams. iii ACKNOWLEDGEMENTS I would like to express my sincere gratitude to the individuals, both in the physical and the spiritual realms, whom have assisted and encouraged me in the completion of my thesis. During the process, I faced numerous challenges from the narrowing of content and focus on the subject at hand, to seemingly unjust legal and administrative circumstances. Dr. Jonathan Adams, whose gracious support, interest, and tutelage, and knowledge in the fields of both music and communications studies, are greatly appreciated. Dr. Gary Heald encouraged me to complete my thesis as the foundation for future doctoral studies, and dissertation research.
    [Show full text]
  • Hip Hop Style and Run-DMC
    Hip Hop Style and Run-DMC Hank Williams Hunter College, CUNY AFPRL 290: Hip Hop History and Culture Ways Run DMC and Def Jam redefine Hip Hop • New Visual aesthe-c • Hard core look based on Adidas, black, and black leather • New sonic aesthe-c • Hard-edged, rock-influenced sound: shaped by Rick Rubin • Helps cross-over to general audiences/ MTV • MTV breakthrough: first Hip Hop video on the network • Sales breakthrough: Run DMC albums have unprecedented sales • Marke-ng/merchandising • $1 million deal with Adidas • Crossover success Run DMC’s New Visual aesthe>c • Hard core look based on Adidas, black, and black leather • Black hats/Kangol hats • Adapted from street styles • Clean, uncluMered, hardcore • Promo-on via MTV airplay and starring role in Krush Groove film spreads their look as the “real”/ “authen-c” B-Boy look Run DMC’s New sonic aesthe>c • Hard-edged, rock-influenced sound: shaped by Rick Rubin • Simple focus on drum-machine beats, guitar, lyrics • Call-and-response rhyming • Helps cross-over to general audiences/ MTV Run DMC Sales/ marke>ng breakthroughs • MTV (Music Television channel) • first Hip Hop video: “Rock Box” (King of Rock album, 1985) • Marke-ng/merchandising • $1.5 million Adidas deal: first hip hop group; opens door for others • Magnifies impact of DMC as official trend-seMers • Adidas’s cross-promo-on expands DMC’s reach (see Adidas’s commercial) • Sales • Raising Hell (1986): first double-planum rap album • Hits Top 10 in Billboard charts • “Walk This Way” single hits Top 20 (Billboard #4) • “My Adidas” (Billboard #5) Run DMC crossover success • “Walk This Way” Single with rock group Aerosmith • Billboard #4 • Heavy MTV rotaon for video • Aerosmith literally breaks through wall • Expands Run DMC’s audience base to young white rock fans Revised March, 2014! Some rights reserved! This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License.
    [Show full text]
  • M Ountainbike Race Series
    swisspowercup.ch mountaininternationalinbterinkatioena l mountainbikemroaunctainebik es raceraece rseriesseiries s2004 Durch das gute Konzept des Swisspower Cups und die konsequente KONTAKT Nachwuchsförderung sind die Schweizer Mountainbiker internationale Spitze, was die zahlreichen Podestplätze an internationalen Swisspower Cup, Postfach 33 Titelkämpfen beweisen. Die Leistungsdichte des Schweizer Bike- CH-8606 Nänikon Nachwuchses ist im internationalen Vergleich sehr hoch und so www.swisspowercup.ch blickt das Ausland neidisch auf unsere erfolgreiche Rennserie. [email protected] Doch vergangene Erfolge sind kein Grund, auf den Andi Seeli Loorbeeren auszuruhen. Der Nachwuchs will gefördert sein, [email protected] und zwar jedes Jahr aufs Neue. Das ausgesprochen gute Angebot für jüngere Teilnehmer und Teilnehmerinnen sowie René Walker die hohen Teilnehmerzahlen ermöglichen es, Talente landes- [email protected] weit frühzeitig auszuwählen und für den Mountainbikesport zu begeistern. Die Sieben- bis Zehnjährigen werden dabei in spieler- ischer Weise an den Mountainbikesport und die Wettkampfsituation herangeführt. Durch geeignete Streckenwahl wird auch für die älteren Kategorien auf die technischen Förderung grossen Wert gelegt. Da der Swisspower Cup 2004 in der Schweiz die einzige nationale Rennserie sein wird, blicken wir zuversichtlich in die Zukunft und sind überzeugt, mit dem Mountainbikesport und dem Konzept Swisspower Cup auf die richtige Karte zu setzen. Von unserem Konzept einer innovativen, qualitativ hochstehenden und weitsichtigen Rennserie sind auch Swisspower und ihre Partnerwerke (ewz, IWB, Energie Wasser Bern) nun schon im 4. Jahr als Hauptsponsor überzeugt. Da diese Unternehmungen für Innovation, Qualität und Weitsichtigkeit stehen, unterstützen sie auch dieses Jahr wieder unsere Innovationen für den Cup 2004. So können wir nun 12 statt der bisher 8 Rennen durchführen, bauen die Short Races aus, gestalten die Strecken zuschauer- und medienwirksamer und erweitern das Rahmen- programm mit weiteren Attraktionen.
    [Show full text]
  • JÖRN CLAUSEN Gefahr, Sich Zu Verzetteln: Die Marke Adidas Ist Extrem Weitläufig
    JÖRN CLAUSEN Gefahr, sich zu verzetteln: Die Marke Adidas ist extrem weitläufig. Sie bedient Jung wie Alt. Für den Sport, aber auch als Hometrainer. Zudem greift Konkurrent Nike Adidas immer stärker auf dem eigenen Territorium an, im Fussball. Für Adidas spielt Beckham, für Nike spielt Ronaldinho. Jörn Clausen, Adidas Head of Global Trend & Lifestyle Marketing, sagt “persönlich”, wo die Prioritäten lie- gen und wie er seine Trend-Scouts führt. Interview: Oliver Prange Fotos: Marc Wetli, 180 Amsterdam Sie sind bei Adidas für Trend und Lifestyle zuständig. Wie spürt Style im Allgemeinen betrifft als auch auf die man Trends auf? Demografie der Personen bezogen. Dadurch wird es für “Ich mag das Wort eigentlich gar nicht, weil es oft kom- eine Marke auf der einen Seite einfacher, eine breites merzialisiert wurde. Konkret auf Adidas bezogen heisst Publikum zu erreichen, die Differenzierung im Konkre- das: Wir beobachten, ob sich gewisse Bewegungen und ten ist dann jedoch auf der anderen Seite wesentlich Strömungen mit der Marke vertragen. Meine Haupt- komplexer und vielseitiger.” aufgabe ist die Entwicklung von international umsetz- baren Lifestyle-Strategien für die Marke Adidas. Unser Von wo gehen die Strömungen derzeit aus? Team entwickelt relevante Themen in Kooperation mit “Asien, insbesondere Japan und Korea haben nach wie einem Netzwerk, das in den wichtigsten Metropolen der vor einen starken Einfluss auf Streetfashion, Berlin Welt vertreten ist. Wir kommunizieren Schwerpunkt- inspiriert und fasziniert weltweit wenn es um Musik themen der Marke Adidas an Multiplikatoren, und und Mode geht.” zwar in deren Sprache. Es ist nicht so, dass wir in mei- nem Bereich Trendscouts haben, die irgendwo in der Können Sie ein konkretes Beispiel geben? Weltgeschichte unterwegs sind, in Internetcafés sitzen “Ein aktuelles Beispiel ist Adicolor, unser grosses und mit ihren Laptops die coolsten Sachen herausfin- Projekt im Bereich Originals, welches 1983 in München den.
    [Show full text]
  • "What Is an MC If He Can't Rap?"
    California State University, Monterey Bay Digital Commons @ CSUMB Capstone Projects and Master's Theses Capstone Projects and Master's Theses 5-2019 "What Is An MC If He Can't Rap?" Dominique Jimmerson California State University, Monterey Bay Follow this and additional works at: https://digitalcommons.csumb.edu/caps_thes_all Part of the Ethnomusicology Commons, Music Performance Commons, Music Practice Commons, and the Other Music Commons Recommended Citation Jimmerson, Dominique, ""What Is An MC If He Can't Rap?"" (2019). Capstone Projects and Master's Theses. 569. https://digitalcommons.csumb.edu/caps_thes_all/569 This Capstone Project (Open Access) is brought to you for free and open access by the Capstone Projects and Master's Theses at Digital Commons @ CSUMB. It has been accepted for inclusion in Capstone Projects and Master's Theses by an authorized administrator of Digital Commons @ CSUMB. For more information, please contact [email protected]. Dominique Jimmerson Capstone Sammons 5-18 -19 “What Is an MC if He Can’t Rap?” Hip hop is a genre that has seen much attention in mainstream media in recent years. It is becoming one of the most dominant genres in the world and influencing popular culture more and more as the years go on. One of the main things that makes hip hop unique from other genres is the emphasis on the lyricist. While many other genres will have a drummer, guitarist, bassist, or keyboardist, hip hop is different because most songs are not crafted in the traditional way of a band putting music together. Because of this, the genre tends to focus on the lyrics.
    [Show full text]