LOOK BOOK 2020 01 02 03

History Milestones in culture Finest World Tea Master

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1000 Years Master Tea Yeh Tea Spirit Luxury Tea Gifts and Boxes

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Luxury Tea Blends Powder Kenyan and

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Black Tea Herb Tea

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Green Tea -05  CRAFTMANSHIP AND INNOVATION

Yeh Tea - A succes Story At the beginning of the sixtees, Shih Shun Yeh moved to the West to build up a new and bet- ter life wihlst introducing Chinese food and to the Dutch audience. His daughter Hsiu-Li followed his footsteps and continued her journy for the search of the perfect cup of MILESTONES IN tea. As result Yeh Tea was born - presenting the best of the best of the World!

Yeh Tea - A Promise TEA MASTERS There’s something about nostalgia that makes us feel grounded. It’s the time we take to look back and reminisce that gives us the foundation to move forward with crystal clear direction and commitment. We are not a cultivator purely focused on innovation, we are refined craftsmen who achieve excellence by honoring the tradition of growers that came before us. Cultivating Tea with the utmost Integrity Our harvest is the result of this dedication to perfection and will forever honor the originals. Far away in the beautiful land of Amsterdam, a seed was planted. It was this seed, sown into the Earth, that breathed life into this tradition of tea that we honor in every Yeh Tea harvest. We believe everything improves with time and we vowed to honor this age-old tradition of cultivating tea with the utmost respect and integrity.

Situated in , , India, Taiwan, Sri Lanka and Kenya Yeh Tea very first is situated on seven acres of with a breathtaking view of Zhejiang mountains. This view, the ground beneath our feet, the surrounding trees and ecosystem is all important to us and reinforces our commitment to sustainable farming. We water our plants with collected rainwater, nourishing them further with carefully selected organic products under eco-friendly LED lights. We’ve gone the extra mile to ensure these values are central to our growing practices. Other top tea plantations followed alike Japan, India, Taiwan, Sri Lanka and Kenya.

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1000 YEAR MASTER TEAS

FINEST WORLD Travel trough time Inspired by the roots of the designer and founder of Yeh Tea, Hsiu-Li Yeh tells you the TEA MASTER complete , starting with the first flavoured tea invented by the Chinese in the year 1200 until now 2017.

Travel around the World Innovating with Clarity - Tea Masters growing Experience We bring you to the most exotic places with the best teas in the World.

In our commitment to fully honoring the tradition of growing tea, we are also committing to making our own mark on the history of this plant. Our founder has more then 10 years experience and our lead grower draws on decades of growing experience. Innovation and further refinement of our craft is a natural next step and it’s our loyal consumers who will be the ones to enjoy the result.

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THE SPIRIT OF YEH TEA

An Unmistakable Style Since it was first designed in 2009, the tins has been the icon of Yeh Tea. It’s perfect size, sustainability and functi- onality has made the packaging the legendary tea instru- ment of our time.

The Highest Standards of Quality The iconic flavours of the teas has the highest standard in quality, we treat each harvest with the fullest care to reach that level each time again and again.

An Elegant Experience of the World Yeh Tea travels all around the world looking for the best and most intersting teas. From loose teas to pressed, rol- led, powder or tied to balls, we offer the most elegant tea of the World. OUR COLLECTION

Titolo06 rivista YEHFOOD TEA COUTURE

White Bloom Ruby Bloom

Blooming white tea . This is a Blooming green tea Amaranth. Pay beautiful flower tea from white tea with attention to the little bundle of tea jasmine flavour. Each flower tea is (gong yi cha) that have been expertly carefully composed of Chinese white hand-rolled into little bouquets. It has a tea leaves and then tied with yarn at the fantastic, delicate aroma and the flavor Luxury tea bottom. of lilies and jasmine will surprise you. gifts & boxes

Gold Bloom Tin Theehartjes

Blooming green tea Marigold. Pay Organic Green Tea Heart Shape. attention to the little bundle of tea Tea hearts are pressed tea in the shape (gong yi cha) that have been expertly of little hearts.. Watch the heart unfurl, hand-rolled into little bouquets. It has a becoming a bouquet of tea leaves full of fantastic, delicate aroma and the flavor flavour. of lilies and jasmine will surprise you.

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White Tea Buds Ginseng

This premium white tea consists of only This Ginseng Oolong tea is also known as buds that are handpicked and selected. “The Tea of Kings” – a popular, flavoured Each bud has one leaf and two young Oolong-tea. It has a soft, rich flavour leaves. It’s one of the most famous, with a pleasant, lingering aftertaste. It’s purest Chinese teas. This fine quality tea enjoyed by Asians everywhere and is a has a clear and flowery aroma. good “introductory” tea for people at the This delicate, umami-rich tea can nicely start of their Oolong tea adventure. The be combined with light dishes. Tea pairing flavour and sweetness are uniform and Luxury tea with haute cuisine is perfect with this tea! lasting – even after multiple . blends

Jasmin Pearls Bi Luo Chun

It consists of small tea balls. Each one This premium green tea hails from the opens up to one or two leaves. This is Chinese province of . The name the oldest flavored tea discovered in translates literally to “green China that you just have to try. The snail spring”. It’s the perfect tea for Chinese like to drink this tea during lunch someone looking to get to know tea like or dinner. We highly recommend this. It’s the Chinese drink tea. Through its fruity delicious in combination with , a flavor and flowery aroma has not only bowl of rice with Chinese roast Peking made the Chinese big fans of this tea, duck or a bowl of noodles with bean but more and more people in the West sprouts and fresh seasonal vegetables. are starting to appreciate it.

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Matcha Green Tea Powder

The Japanese tea specialty made of Green Tea. Grained into a fine powder. Delicious to drink as a tea. Or to use it as an ingredient in cakes and even savoury dishes. The Green tea packaging includes a recipe for Matcha Latte. powder Matcha

Matcha Premium

This Japanese Organic Matcha Tea is a superfood. It’s made from the green tea plant Sinensis and has been grinded into a fine powder. Therefore you don’t only drink the tea that is brewed, but you drink the powder as well. This way you benefit from the polyphenols for a possibly great effect! The antioxidant could do its work better.

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Kenyan Purple Tea Kenyan White Tea

This tea is a green tea, but with purple Kenyan white tea, contains a high con- coloured leaves. The infusion of the tea centration of polyphenols. Straight from is full-bodied, has a plummy aroma, and The Great Rift Valley, we present you a subtle tinge to the liquor. Purple Tea is with this super healthy white tea. exceptionally healthy; it boosts nearly twice the antioxidants than other teas! Kenyan tea White tea

Camomille Lavender Double Luck

Chinese witte thee met kamille en This organic white tea made from big lavendel. Witte thee is de mildste en leaves and pieces of mandarin is refined, zuiverste Chinese thee. Het behoudt soft, and fresh. Mandarins are known in een hoger percentage van antioxidanten China as the symbol for luck and because dan groene en zwarte thee. Met zijn white tea has a higher percentage of aardse bloemengeur zal het je doen antioxidants, this tea will bring double watertanden, en de frisse en kalmerende luck! The flavor is surprisingly fresh and nasmaak zorgt voor een langdurig distinctly balanced with sweet and sour plezierig effect. De van nature zachte accents. thee aroma wordt geoptimaliseerd door subtiele noten van verse kamille en lavendel.

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Fresh Boost Darjeeling

An exciting organic with The tea plant is originally lemongrass. This blend is recognizable from China but is now also widely grown and familiar with refreshing notes. in India. The good climate and fertile soil Perfect for a fresh boost and an ideal in India result in this fantastic classic black tea to drink all day long. It is a fresh and tea. The flavour notes of this Darjeeling full-bodied mixture with the goodness are earthy and it has hinds of grapes. of lemongrass and black tea. is also sometimes referred to as the ‘Champagne of teas’, it tastes like a fine wine due to its earthy aroma. The bold and rich taste of this Darjeeling tea makes you want to drink your cup to Black tea the last drop.

Mr Cacao

Organic Black Tea Blend Choco Strawberry Chinese black tea with cacao and almonds. This black tea has an elegant balance of power, depth, and flavour. It distinguishes itself by its bittersweet notes of cacao and almonds. Mr Cacao is the ideal tea for someone who is looking for a dessert tea, which is full of flavour and nutty- sweet at the same time. This tea is a feast for someone wishing to enjoy a truly chocolaty tea.

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Genmaicha Classic Chai

This tea specialty is the ultimate sophistication – it Chai is one of the most drunk tea in is our Ketsuro. Usually the base of this India. This spicy sweet classic Indian quality is a regular , but our premium Ketsuro black tea is especially great for the Genmaicha, high quality Genmai (wholegrain rice), mornings or with lunch. The mixture is made from precious, jade colored . This of Black Tea and various spices is not tea has an impressive green and yellow infusion and only beneficial for the health but also a soft flavor. a blissful experience for the soul. The heart warming, delicious and spicy taste make you desire for more.

Lady Earl Grey Rose Ceylon

This Earl Grey with orange blossoms This fantastic with orange This black tea from Sri-Lanka has a One of the most famous Chinese is a blend of black tea with a dash of blossoms and rose petals is an exciting refreshing aroma with a hint of citrus. teas from the south of China, Yunnan bergamot and orange blossoms. Lady Earl Grey blend. The famous Earl Grey This Yeh Tea Ceylon is of the highest Province. This tea has dark leaves and Earl Grey is an Earl Grey richly mixed tea is a refreshing mix of black tea with quality leaves, also called “orange delicate golden colour young leave buds. with orange blossoms. This black tea a dash of bergamot oil. This mix of Earl pekoe”. Just the three to four youngest The Yunnan Tea is extremely pleasing to is a lighter and more subtle version of Grey with rose petals creates a fruity and leaves of the tea plant are normally used the eyes and provides you with a lovely, Yeh Tea’s Early Blue. The delicious scent sweet blend. Especially pleasing to both for tea, of which the smallest leaves full-bodied, and rich taste. Try out this of black tea, orange blossoms, and the eyes and taste buds. The delightful are considered the most valuable. This mild smokey black tea! bergamot make this tea with a soft, scent and flavor of the rose petals make Orange Pekoe includes many small subtle aroma. Add to that the bright this a perfect drink to start your day with. leaves. brings to you the colours and this mix are also a feast for best quality leaves. the eyes.

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Ginger

Give yourself some extra attention by drinking this of Yeh Tea! Made of pure ginger pieces. Add honey and lemon and make it even more perfect. This ginger tea is a delicious drink for any time of the day. Herbal tea

Turmeric

Organic Turmeric Herbal Tea is made from the Turmeric root, which resembles ginger, but is more yellow. We offer this tea, in a handy and resealable tin. This way it stays delicious for as long as possible.

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Camomille Lavender Women in Love

This white tea is the mildest and purest This wonderful drink is an exciting blend Chinese tea and contains a higher of fruit and rose. A romantic blend of percentage of antioxidants than green diverse fruits and flowers where apple and black tea. It’s an extraordinary tea and rose play the lead role. The sweet with big leaves and a light yellow-green taste of apple and the pleasing aroma of colour. Moreover, it is the most beautiful rose makes this drink an unforgettable tea in our range. The lavender and experience. It is a fruity and sweet tisane chamomile flower scent will make you and perfect for anybody and every day. crave the tea instantly and the fresh, calming aftertaste will ensure a long- Herb tea lasting, pleasant effect.

Verbena Mint This verbena herbal tea is very popular in This mint tea is a blend of spearmint France. The light green leaves produce and peppermint leaves – a deliciously a special tea with a light yellow-green refreshing mint tea. Ideal for after a meal. color that spreads a delicious scent. The It is nurturing and has an antibacterial lemony flavor of this -free tea effect, leaving you with a fresh feeling makes it one of the most loved drinks in your mouth. in France. Drink this refreshing tea after dinner for a soothing effect.

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Cape Gold Vanilla High Cinnamon Yunnan

This African Organic herbal tea infusion This fantastic Organic Herbal Tea infusion This Organic herbal tea infusion is a One of the most famous Chinese is a citrus refreshing blend of rooibos of is a delicate infusion of Rooibos and wonderful blend of sweet and fruity teas from the south of China, Yunnan with tantalizing notes of lemon and lime. Vanilla. Rooibos is a medical herb native rooibos with spicy cinnamon bits. Province. This tea has dark leaves and The perfect blend of sweet rooibos and to Africa. The sweet and fruity Rooibos The perfect blend of two creates a delicate golden colour young leave buds. lemon creates magic on your taste buds. combined with the sugary aroma of wonderful caffeine-free drink which is The Yunnan Tea is extremely pleasing to Whether hot or iced, this herbal tea will Vanilla makes the drinking experience extremely pleasant and naturally sweet. the eyes and provides you with a lovely, leave you with an extremely pleasant very sublime. This caffeine free Herbal The refreshing aroma of this herbal tea full-bodied, and rich taste. Try out this taste and refreshing mood. A caffeine- Tea with the added aroma of Vanilla makes this drink a sure delight for the mild smokey black tea! free, tip, kids love this tea! makes it a mesmerising drink. taste buds.

Holland Calm Lady Lemongrass Double Luck

A friendly, organic liquorice tea made A subtle, caffeine-free tea made from Lemongrass brews into a clear, delightful, This organic white tea made from big from elegant and fragrant Dutch elegant, fragrant, organic chamomile lemon-flavoured drink. The drink is leaves and pieces of mandarin is refined, liquorice, lavishly mixed with Yeh Tea blossoms for a calming effect. This subtle, a subtle caffeine-free cup of herbal soft, and fresh. Mandarins are known in blue cornflower blossoms. This herbal organic chamomile tea has a flowery infusion and has a fresh and rejuvenating China as the symbol for luck and because tea has the perfect balance of beautiful, flavour with a light touch of apple. This is effect. The health benefits coupled with white tea has a higher percentage of flowery, sweet notes and wood accents an ideal tea for everyday use. its rich taste makes it ideal for warm antioxidants, this tea will bring double of the Dutch root Glycyrrhiza Glabra. summer days. It has a pleasant, long- luck! The flavor is surprisingly fresh and Also try this tea with honey. Perfect for lasting flavour and is like a little party for distinctly balanced with sweet and sour a cup every day. your taste buds. accents.

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Miss Jasmine Green Garden

Jasmine tea is the oldest and most Our Organic Green Cranberry Tea is famous kind of Chinese Tea. Legend has prepared in a traditional Japanese manner, often referred to as a “gift made from typical straight leaves. As a from God”. This Organic Green Jasmine result, this tea has a bright green colour. Tea is a delicate jasmine tea with a soft This tea has a sweet overtone with a light aroma. Thanks to the fresh jasmine and subtly bitter aroma. Enjoy the fruity, leaves, drinking this tea is an amazing light and sweet taste of the cranberries experience. Jasmine Petals is good for added to this Japanese Green Tea. The health and the delicate, floral taste of drinking this magical blend is a true Green tea the tea will mesmerize you. delight.

Genmaicha Green Gunpowder

This tea specialty is the ultimate This rolled Chinese Green Tea has been sophistication – it is our Ketsuro. Usually prepared in a traditional way with the the base of this Genmaicha quality typical, subtle, smoky, but bold and spicy is a regular Bancha, but our premium flavour as a result. Pair this tea with the Ketsuro Genmaicha, high quality Genmai Mediterranean food, delicious! (wholegrain rice), is made from precious, jade colored Sencha. This tea has an impressive green and yellow infusion and a soft flavor.

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This blend of Chinese Green Tea and Organic Japanese Green Tea with typical, delicate Chinese orchid leaves reveals straight, slender leaves. Harvested in a powerful taste comprises of intensely spring, it has a beautifully delicate and baked herbs with a dash of vanilla and full aroma. The Gyokuro tea, with its sweet orchid leaves that combine into a rich vibrant green colour, is one of the velvety soft texture. The health benefits most exclusive Japanese teas. With its of Green Tea and the sweet bitter taste refreshing aroma and soft, sweet flavor makes it one of the most exotic drinks. this tea is a true sensation for your taste buds.

Gyokuro Rose Heavenly Peace

This is a beautiful, classic Japanese This Organic Chinese Green Tea from the Gyokuro Tea blend with rose. Gyokuro province of Zheijang has a full body with is a delicate, sweet Japanese Green a long-lasting, typically fresh aftertaste. Tea, with typical straight tea leaves. It is Derived from tea plants growing on rich green in colour leading to its name exclusive high hills. Chinese Green Tea Gyokuro which means ‘Jade Dew’. It is is considered to be the oldest tea in the one of the finest blends of Japanese world and is one of the most popular Green Tea with Rose Petals. It is a drinks even today. This tea is perfect as delicate tea with a sweet aroma. The a warm drink or cold . It is cool to health benefits of Green Tea and the your taste buds and makes the drinking sweet aroma of rose makes it one of the experience extremely pleasurable. most pleasurable drinks

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