LOOK BOOK 2020 01 02 03 History Milestones in tea culture Finest World Tea Master 04 05 07 1000 Years Master Tea Yeh Tea Spirit Luxury Tea Gifts and Boxes 09 11 13 Luxury Tea Blends Green Tea Powder Matcha Kenyan and White Tea 15 17 21 Black Tea Herbal Tea Herb Tea 25 Green Tea -05 CRAFTMANSHIP AND INNOVATION Yeh Tea - A succes Story At the beginning of the sixtees, Shih Shun Yeh moved to the West to build up a new and bet- ter life wihlst introducing Chinese food and Chinese tea to the Dutch audience. His daughter Hsiu-Li followed his footsteps and continued her journy for the search of the perfect cup of MILESTONES IN tea. As result Yeh Tea was born - presenting the best of the best teas of the World! Yeh Tea - A Promise TEA MASTERS There’s something about nostalgia that makes us feel grounded. It’s the time we take to look back and reminisce that gives us the foundation to move forward with crystal clear direction and commitment. We are not a cultivator purely focused on innovation, we are refined craftsmen who achieve excellence by honoring the tradition of growers that came before us. Cultivating Tea with the utmost Integrity Our harvest is the result of this dedication to perfection and will forever honor the originals. Far away in the beautiful land of Amsterdam, a seed was planted. It was this seed, sown into the Earth, that breathed life into this tradition of tea that we honor in every Yeh Tea harvest. We believe everything improves with time and we vowed to honor this age-old tradition of cultivating tea with the utmost respect and integrity. Situated in China, Japan, India, Taiwan, Sri Lanka and Kenya Yeh Tea very first is situated on seven acres of Zhejiang with a breathtaking view of Zhejiang mountains. This view, the ground beneath our feet, the surrounding trees and ecosystem is all important to us and reinforces our commitment to sustainable farming. We water our plants with collected rainwater, nourishing them further with carefully selected organic products under eco-friendly LED lights. We’ve gone the extra mile to ensure these values are central to our growing practices. Other top tea plantations followed alike Japan, India, Taiwan, Sri Lanka and Kenya. 02 1000 YEAR MASTER TEAS FINEST WORLD Travel trough time Inspired by the roots of the designer and founder of Yeh Tea, Hsiu-Li Yeh tells you the TEA MASTER complete history of tea, starting with the first flavoured tea invented by the Chinese in the year 1200 until now 2017. Travel around the World Innovating with Clarity - Tea Masters growing Experience We bring you to the most exotic places with the best teas in the World. In our commitment to fully honoring the tradition of growing tea, we are also committing to making our own mark on the history of this plant. Our founder has more then 10 years experience and our lead grower draws on decades of growing experience. Innovation and further refinement of our craft is a natural next step and it’s our loyal consumers who will be the ones to enjoy the result. Titolo04 rivista -09 THE SPIRIT OF YEH TEA An Unmistakable Style Since it was first designed in 2009, the tins has been the icon of Yeh Tea. It’s perfect size, sustainability and functi- onality has made the packaging the legendary tea instru- ment of our time. The Highest Standards of Quality The iconic flavours of the teas has the highest standard in quality, we treat each harvest with the fullest care to reach that level each time again and again. An Elegant Experience of the World Yeh Tea travels all around the world looking for the best and most intersting teas. From loose teas to pressed, rol- led, powder or tied to balls, we offer the most elegant tea of the World. OUR COLLECTION Titolo06 rivista YEH TEA FOOD COUTURE TEA YEH FOOD White Bloom Ruby Bloom Blooming white tea Jasmine. This is a Blooming green tea Amaranth. Pay beautiful flower tea from white tea with attention to the little bundle of tea jasmine flavour. Each flower tea is (gong yi cha) that have been expertly carefully composed of Chinese white hand-rolled into little bouquets. It has a tea leaves and then tied with yarn at the fantastic, delicate aroma and the flavor Luxury tea bottom. of lilies and jasmine will surprise you. gifts & boxes Gold Bloom Tin Theehartjes Blooming green tea Marigold. Pay Organic Green Tea Heart Shape. attention to the little bundle of tea Tea hearts are pressed tea in the shape (gong yi cha) that have been expertly of little hearts.. Watch the heart unfurl, hand-rolled into little bouquets. It has a becoming a bouquet of tea leaves full of fantastic, delicate aroma and the flavor flavour. of lilies and jasmine will surprise you. 08 YEH TEA FOOD COUTURE TEA YEH FOOD White Tea Buds Oolong Ginseng This premium white tea consists of only This Ginseng Oolong tea is also known as buds that are handpicked and selected. “The Tea of Kings” – a popular, flavoured Each bud has one leaf and two young Oolong-tea. It has a soft, rich flavour leaves. It’s one of the most famous, with a pleasant, lingering aftertaste. It’s purest Chinese teas. This fine quality tea enjoyed by Asians everywhere and is a has a clear infusion and flowery aroma. good “introductory” tea for people at the This delicate, umami-rich tea can nicely start of their Oolong tea adventure. The be combined with light dishes. Tea pairing flavour and sweetness are uniform and Luxury tea with haute cuisine is perfect with this tea! lasting – even after multiple infusions. blends Jasmin Pearls Bi Luo Chun It consists of small tea balls. Each one This premium green tea hails from the opens up to one or two leaves. This is Chinese province of Jiangsu. The name the oldest flavored tea discovered in Biluochun translates literally to “green China that you just have to try. The snail spring”. It’s the perfect tea for Chinese like to drink this tea during lunch someone looking to get to know tea like or dinner. We highly recommend this. It’s the Chinese drink tea. Through its fruity delicious in combination with dim sum, a flavor and flowery aroma has not only bowl of rice with Chinese roast Peking made the Chinese big fans of this tea, duck or a bowl of noodles with bean but more and more people in the West sprouts and fresh seasonal vegetables. are starting to appreciate it. 10 YEH TEA FOOD COUTURE TEA YEH FOOD Matcha Green Tea Powder The Japanese tea specialty made of Green Tea. Grained into a fine powder. Delicious to drink as a tea. Or to use it as an ingredient in cakes and even savoury dishes. The Green tea packaging includes a recipe for Matcha Latte. powder Matcha Matcha Premium This Japanese Organic Matcha Tea is a superfood. It’s made from the green tea plant Camellia Sinensis and has been grinded into a fine powder. Therefore you don’t only drink the tea that is brewed, but you drink the powder as well. This way you benefit from the polyphenols for a possibly great effect! The antioxidant could do its work better. 12 YEH TEA FOOD COUTURE TEA YEH FOOD Kenyan Purple Tea Kenyan White Tea This tea is a green tea, but with purple Kenyan white tea, contains a high con- coloured leaves. The infusion of the tea centration of polyphenols. Straight from is full-bodied, has a plummy aroma, and The Great Rift Valley, we present you a subtle tinge to the liquor. Purple Tea is with this super healthy white tea. exceptionally healthy; it boosts nearly twice the antioxidants than other teas! Kenyan tea White tea Camomille Lavender Double Luck Chinese witte thee met kamille en This organic white tea made from big lavendel. Witte thee is de mildste en leaves and pieces of mandarin is refined, zuiverste Chinese thee. Het behoudt soft, and fresh. Mandarins are known in een hoger percentage van antioxidanten China as the symbol for luck and because dan groene en zwarte thee. Met zijn white tea has a higher percentage of aardse bloemengeur zal het je doen antioxidants, this tea will bring double watertanden, en de frisse en kalmerende luck! The flavor is surprisingly fresh and nasmaak zorgt voor een langdurig distinctly balanced with sweet and sour plezierig effect. De van nature zachte accents. thee aroma wordt geoptimaliseerd door subtiele noten van verse kamille en lavendel. 14 YEH TEA FOOD COUTURE TEA YEH FOOD Fresh Boost Darjeeling An exciting organic black tea with The Camellia Sinensis tea plant is originally lemongrass. This blend is recognizable from China but is now also widely grown and familiar with refreshing notes. in India. The good climate and fertile soil Perfect for a fresh boost and an ideal in India result in this fantastic classic black tea to drink all day long. It is a fresh and tea. The flavour notes of this Darjeeling full-bodied mixture with the goodness are earthy and it has hinds of grapes. of lemongrass and black tea. Darjeeling tea is also sometimes referred to as the ‘Champagne of teas’, it tastes like a fine wine due to its earthy aroma. The bold and rich taste of this Darjeeling tea makes you want to drink your cup to Black tea the last drop. Mr Cacao Organic Black Tea Blend Choco Strawberry Chinese black tea with cacao and almonds.