JAN- MAR 2021 w w w . fmm.or g.my KDN NO.PP 16730/08/2012 (030376) BUSINESS IN ACTION @ FMM
RCEP: A UNIFYING SET OF RULES
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JAN - MAR 2021 w w w . fmm.or g.my KDN NO.PP 16730/08/2012 (030376) BUSINESS IN ACTION @ FMM
EDITORIAL ON THE COVER
Advisor Follow us on
Dr Yeoh Oon Tean www.fmm.org.my www.fb.com/fmm.org.my Editorial Team Manager Mohd Af s Mohamad Advertising Enquiries Mohd Af s / Sammy Phuah Senior Executive [email protected] Natalie Ng +603-6286 7376 / 7211 C
M Editorial & Design Published by
Y Paul & Marigold Federation of Malaysian RCEP: A UNIFYING SET OF Manufacturers (7907-X) CM www.paulandmarigold.com RULES What the formation of Wisma FMM the world’s biggest trade bloc MY Editor (NM Fernandez) No 3, Persiaran Dagang, PJU 9 means for Malaysia CY Creative Director (Huda Ali) Bandar Sri Damansara CMY Senior Designer (Nina Elysa) 52200 Kuala Lumpur +603-62867200 K Contributors +603-62741266/7288 Mila Lee Liza Chan Printed by Percetakan Zanders Sdn Bhd Editorial Enquiries No 16, Jalan BK1/11 [email protected] Bandar Kinrara 47180 Puchong Selangor Darul Ehsan
FMM Branches Kedah/Perlis, Penang, Perak, Selangor and Kuala Lumpur, Negeri Sembilan, Melaka, Johor, Eastern (Pahang, Kelantan & Terengganu), Sarawak and Sabah
All rights reserved. No part of this publication may be reproduced in any form or by any means, including photocopying and recording without the written permission of the publisher. Opinions expressed or implied in Business In Action @ FMM are solely those of the writer/s and are not necessarily endorsed by the publisher.
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JAN - MAR 2021 w w w . fmm.or g.my KDN NO.PP 16730/08/2012 (030376) BUSINESS IN ACTION @ FMM
EDITORIAL ON THE COVER
JAN- MAR 2021 w w w . fmm.or g.my KDN NO.PP 16730/08/2012 (030376) Advisor Follow us on BUSINESS IN ACTION @ FMM Dr Yeoh Oon Tean www.fmm.org.my www.fb.com/fmm.org.my Editorial Team Manager Mohd Af s Mohamad Advertising Enquiries Mohd Af s / Sammy Phuah Senior Executive [email protected] Natalie Ng +603-6286 7376 / 7211 C RCEP: A UNIFYING SET OF RULES M Editorial & Design Published by
Y Paul & Marigold Federation of Malaysian RCEP: A UNIFYING SET OF Manufacturers (7907-X) CM www.paulandmarigold.com RULES What the formation of Wisma FMM the world’s biggest trade bloc MY Editor (NM Fernandez) No 3, Persiaran Dagang, PJU 9 means for Malaysia CY Creative Director (Huda Ali) Bandar Sri Damansara CMY Senior Designer (Nina Elysa) 52200 Kuala Lumpur +603-62867200 K Contributors +603-62741266/7288 Mila Lee Liza Chan Printed by Percetakan Zanders Sdn Bhd Editorial Enquiries No 16, Jalan BK1/11 [email protected] Bandar Kinrara 47180 Puchong Selangor Darul Ehsan
FMM Branches Kedah/Perlis, Penang, Perak, Selangor and Kuala Lumpur, Negeri Sembilan, Melaka, Johor, Eastern (Pahang, Kelantan & Terengganu), Sarawak and Sabah
All rights reserved. No part of this publication may be reproduced in any form or by any means, including photocopying and recording without the written permission of the publisher. Opinions expressed or implied in Business In Action @ FMM are solely those of the writer/s and are not necessarily endorsed by the publisher.
FMM_BIA_Jan-Mac2021_FINAL.indd 3 06/04/2021 3:28 PM Business in Action @ FMM 4 PRESIDENT’S MESSAGE JAN - MAR 2021
A STEADFAST COMMITMENT TO GROWTH
The outlook on economic recovery is one of optimism, as a momentous trade agreement will soon come into force. Leaders from 15 Asia-Pacific nations signed the Regional Comprehensive Economic Partnership (RCEP) agreement in November of last year, bringing to a close nearly eight years of negotiations. The 15 RCEP partner nations – ASEAN member countries, Australia, China, Japan, New Zealand, and the Republic of Korea - have an estimated GDP of RM10.43 trillion, accounting for about 29% of the world’s GDP and making up 30% of the world’s population. FMM is a strong advocate of the agreement, as we believe that the RCEP will contribute significantly to Malaysian companies towards their post-pandemic recovery by stabilising manufacturing production as well as diversifying and sustaining supply chain connectivity within the region. The signing was timely for local businesses, as under the RCEP, the existing ASEAN Plus One FTAs will be streamlined while gaps in the existing agreements will be managed to create a highly competitive landscape. The RCEP and what it means for Malaysian companies as a whole is outlined in this edition’s cover story, with a detailed focus on manufacturing. This edition will also focus on the specific s we move cautiously into the second quarter approaches’ companies can take to upskill and of 2021, many are undoubtedly still recovering reskill their workforce, be it in the areas of training A from unprecedented circumstances forced upon and development, technology or marketing. them by the ramifications of the COVID-19 pandemic. The road to recovery is an uphill battle, and the For the second time around, a movement control future is an uncertain one, yet I remain confident that order to curb the spread of COVID-19 was put we are up for the challenge. in place in January which affected almost the As we continue to adapt to business operations in the entire country, yet the announcement has given new normal, let us continue to support one another the reassurance to the manufacturing sector that as we work towards an eventual return to positive their operations could continue to operate with growth and complete recovery. stringent compliance to the comprehensive Standard Operating Procedures (SOPs). Sincerely, Despite these bleak states of affairs, it is worth noting our nation’s resilience in overcoming challenges, Tan Sri Dato’ Soh Thian Lai adapting to changes and to continue to strive in the President face of adversity. Federation of Malaysian Manufacturers
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COVER STORY RCEP: A UNIFYING SET OF RULES
What the formation of the world’s biggest trade bloc means for Malaysia
06 18 AT A GLANCE TECHNOLOGY & DIGITALISATION A POSITIVE OUTLOOK EMBRACING 3D PRINTING ON A LARGER SCALE IN MALAYSIA As the first quarter of 2021 draws to a close, the general Additive manufacturing is fast becoming the way outlook on the industry is one forward in various industries. of positivity. 16 14 BUSINESS CONTINUITY & SUSTAINABILITY BRANDING & MARKETING THE ROAD AHEAD DRIVING BUSINESS GROWTH THROUGH DIGITAL It has been a year since the STRATEGIES implementation of the initial Movement Control Order To improve leads and sales, (MCO) and many businesses manufacturing companies have undeniably struggled should make digital marketing to regain their footing since a priority then.
FMM_BIA_Jan-Mac2021_FINAL.indd 5 06/04/2021 3:28 PM Business in Action @ FMM 6 GLOBAL TRENDS JAN - MAR 2021