Ikea Food Fy19

ABOUT IKEA FOOD FY19

Get ready for the new plant ball! Sales start planned for August 2020 [ More on page 7 ] 1 By 2050 there will be nearly 10 billion people living on the Hej! earth – how can we help to feed this growing population in a Another exciting IKEA year lies behind us. Maybe more than ever we need to place the well-being of both sustainable way? people and the environment at the heart of our business. I believe But as IKEA founder Ingvar Kamprad once we’ve all seen the movement among the younger generation, asking said: “Most things remain to be done!” and global leaders and companies to take climate positive actions.

MICHAEL LA COUR we are already moving forward, taking on This movement also manifests itself in the food they choose. What MANAGING DIRECTOR, IKEA FOOD SERVICES AB the tasks, opportunities and challenges if we could side with this generation by creating a food offer that waiting ahead. respects the limits of our planet?

By 2050 there will be nearly 10 billion people living on the earth – how can we help to feed this growing population in a sustainable way? As a global food company that’s one of the questions we need This booklet will give you examples of how we to ask ourselves. try to answer above questions and achieve our ambitions. Read more about our range news, Driven by the IKEA vision to create a better everyday life for the who we’ve teamed up with in FY19 and when many people, we are constantly exploring new opportunities in you can expect to find our alternative meatball creating a more sustainable future. in IKEA Restaurants.

But this is a challenge we cannot tackle alone. We need partners that What´s new? 4 - 7 share our vision and values, have an entrepreneurial mind-set and Facts & Figures 8 - 9 never stop asking – what if? A tasty icon 10 -11 7 Food Principles 12 -13 In FY19 we wondered: what if we could phase out single-use plastic? IKEA and Claus Meyer 14 - 15 What if we could create a plant-based meatball that looks and tastes City centres Back cover like meat? What if we could engage world-known chefs as well as small start-ups to join our journey?

2 3 Say “Hej!” to more sustainable disposables An important step What’s new? on our journey to phase out single-use Committed to the goal of phasing out single-use plastic plastic at IKEA. items, we’re introducing a new range of disposables for IKEA Restaurants, Bistros and Cafés. Existing cups, cutlery, bowls, plates and straws will be replaced with more sustainable items Strawberry soft ice that are made with material from renewable sources. But not everything is as easy as it might seem. During the development process for the new disposables we faced one big In April 2019 we introduced a vegan challenge: the inner coating of single-use cups for hot and cold strawberry soft ice to IKEA Bistros in beverages. For food safety reasons all cups used for beverages Europe. By the end of FY19 127 stores need to have a thin layer of coating to prevent liquid from leaking offered this refreshing, plant-based treat. or soaking through the paper. Today the only commercially available solution that fulfils this important safety requirement is The new soft ice is fruit-based, made with based on plastic. It’s a challenge we will continue to tackle together strawberry puree, which makes it an easy, with our partners and suppliers. affordable and delicious treat for people that Check out the video! either need or want to skip dairy products and However, we have replaced all virgin fossil-based plastic coated prefer plant-based food options. The carbon paper cups with cups that have a more sustainable plastic coating footprint of the strawberry soft ice is only half made from sugar cane – a renewable material source and the most the size compared to its dairy-based friend. sustainable option currently available within the industry.

At IKEA Food, we will continue to work on developing other plant-based soft ice versions with the goal to introduce plant-based soft

ice options globally, making the IKEA Bistro It’s pink, it’s a treat We are continuously exploring options a destination for the many – vegetarians, and it’s better for and opportunities to find an even more vegans, flexitarians and all of us with a sweet the planet, but sustainable solution and we believe that tooth for a really tasty treat. most importantly: we will be able to introduce plastic free it’s delicious! paper cups in the nearest future.

4 5 The new salmon and cod balls’ carbon footprint is Get ready for the new plant ball roughly seven times lower than the one of the classic IKEA meatballs One of the most well-known IKEA icons is the IKEA Oats meatball, traditionally served with cream sauce, Potato mashed potatoes and lingonberry jam.

In FY19 we started the development of a new meatball that looks and tastes like meat but is made from Apple plant-based alternative proteins. Plant-based food is Pea protein more sustainable than red meat and pork because the carbon footprint of the ingredients is usually considerable lower. And almost 10 million veggie hot dogs sold at IKEA in the last year show that plant- based options are attractive for the many – if they are easy, delicious and affordable.

The ingredients of the plant ball include pea protein, oats, potato and apple. We hope this new plant-based meatball will inspire IKEA meatball lovers to embrace Salmon and cod balls a more sustainable alternative without having to compromise on taste or texture. Because this Hej meatball meatball looks like meat and tastes like meat – but lovers – here’s In FY19 we introduced a new member to our popular The salmon and cod balls are made from farmed ASC-certified needs no meat. meatball range – the salmon and cod ball. salmon and wild-caught MSC-certified cod. Who knew you an alternative… could capture the taste of the fresh, Nordic sea in a small tasty We saw a lot of potential in the smaller pieces of salmon, the ball? But there’re more good news: Their carbon footprint is ones that cannot be used as fillets. These parts are just as roughly seven times lower than the one of the classic IKEA good and delicious! But how to get the meat off the bones? meatballs. Sometimes the best solution is one that has been around for Sales start planned for August 2020. ages. Like using a teaspoon. It’s a technique that traditional Adding salmon and cod balls to our range is contributing to our Swedish fish restaurants use as well. goal to offer a larger variety of healthier and more sustainable food that is delicious, good for the people and has a lower impact on the environment.

6 7 Commitments Happy

15 birthday! Facts & figures 4,5 / 5 YEARS At IKEA Food we are committed to ensuring In FY19 SILL DILL and that the palm oil we use in our food SILL INLAGD celebrate 15 products is grown and processed in a responsible and sustainable way. Thumbs up! years in the IKEA range 4,5 out of 5 is the Average rating Our goal is to source 100% certified sustainable palm oil 680 million for Swedish Food Market products from RSPO* segregated sources. guests enjoyed the food 93% of customers would *Roundtable on Sustainable Palm Oil offer at IKEA in FY19 recommend our products to friends NEW PRODUCTS AROUND 6% CONTRIBUTION TO THE TOTAL IKEA TURNOVER

The UTZ certification stands for By the end of FY19 we 2,15 billion 1 billion sustainable farming and better have saved around Total turnover (all markets) Meatballs sold globally every year KORVMOJ opportunities for farmers, their 2.663.000 kg of food vegetable hot dogs families and the environment. from being wasted, which is equivalent to not You can find the UTZ labeling wasting almost 6 million logo on IKEA branded coffee, meals and avoiding chocolate and tea products. over 11 million kg CO2 emissions.

TOP BÄSTISAR FIVE pasta organic 1. GERMANY 2. CHINA 3. USA 4. UK 5. SWEDEN FESTLIGT potato crisps

IKEA stays committed to Over 14,500 coffee source fish and seafood from farmers engaged in Approx. Equivalent to the distance between sustainable fisheries and the social entrepreneur Älmhult and Moscow! responsible farms, being initiative in the White BELÖNING MSC or ASC certified. Nile region of Uganda. 10,000,000 veggie hot dogs sold FY19 chocolate tablets 1.500 km

8 9 The popularity of the IKEA meatball inspires us at IKEA Food to create a whole meatball family – made from Millions enjoy IKEA meatballs every year and meat, fish or veggies. And in FY19 we A tasty icon some admirers report travelling for hours decided to challenge ourselves and just to order this classic Swedish dish at an develop a plant-based meatball that looks and tastes like meat. IKEA restaurant. Meet Severin Sjöstedt, the chef behind the A more sustainable future for this tasty IKEA icon. IKEA meatballs as we know them. “Back then, guests in our restaurants were not served in a smooth and quick way and the quality was uneven,” explains Severin Sjöstedt, a Swedish chef who was asked to help out because of his passion for food and traditional Swedish cooking. “It was a serious problem because as Ingvar Kamprad, IKEA founder, put it: ‘It is tough to do business with hungry stomachs”.

Severin threw himself into the job of creating the perfect meatball “It warms my heart to recipe. Not an easy task, because even within Sweden, opinions Check out the video! know I had a small piece vary greatly on how a meatball should taste. Over the course of 10 of doing something tasty months, Severin hardly left the kitchen… for a lot of people.” Nearly a year after the project started, IKEA restaurants began serving the IKEA version of Swedish meatballs. Each time a new IKEA store opened, Severin could see people lining up to be served.

1959 1976 1983 1994 2015 2019 2020 The first IKEA The first Bistro The first Swedish All IKEA restaurants Veggie ball and Welcome to the Get ready for the restaurant opened Food Market opened serve meatballs as part chicken balls, new range: Salmon new “plant ball” opened in of the IKEA concept members of the and cod balls Älmhult meatball family

10 11 1. LAGOM*

Not too much, not too little, but just right.

Inspire people to eat well with a balance of all nutrients and responsible portion sizes. It’s fine to indulge once in a while. Food * LAGOM is the Swedish word for not too much, not too little Principles but just right. 2. PLANT BASED 7We have developed a set of principles to describe our food philosophy More plants for the many people. for people and planet, which are overarching values that we are working towards over time to create a better everyday life for the many people. Less meat and more plant-based foods such as fruit, vegetables, wholegrains, legumes, nuts and seeds. Celebrating the use of seasonal and diverse ingredients.

3. SUSTAINABLE

Good for both people and the planet.

Sourced from farms and fisheries that strive to protect 4. ANIMAL WELFARE the environment, public health, people and communities. Fewer animals, and from better sources.

Animals should live decent lives, where their 5. NATURAL physical health, mental health, and the expression of natural behaviour is prioritized. Simple and wholesome.

Use good quality whole, natural ingredients and reduce additives as far as possible, while still ensuring food is safe. 6. FOOD IS PRECIOUS Food is simply too precious to be wasted.

Food loss and waste should be kept to a 7. FOOD IS PLEASURE minimum from farm to fork.

Together we eat better.

Food should be enjoyed through all senses, celebrating togetherness and cultural differences. Flavour is key for enabling better choices.

12 13 IKEA and Claus Meyer

About Claus Meyer A modern taste of Sweden meets New Nordic Cuisine For 30 years Claus Meyer has worked, as a serial entrepreneur and a social activist, With shared entrepreneurial spirit and the belief that good food to combat the misery and to promote the can make a positive difference for both people and the planet possibilities and qualities of the Danish IKEA and Claus Meyer are teaming up to take food and “a modern food culture. taste of Sweden” to the next level within IKEA. The collaboration is true to the IKEA vision of creating a better (and tastier) everyday Today the Meyers Group operates on all life for the many people. levels in the value chain from farm to table. Its main activities are in the running Claus Meyer is a world-known culinary entrepreneur and founder of restaurants and canteens, catering, of the New Nordic Cuisine, promoting simplicity, freshness, “I find it fascinating that IKEA is ready to bakeries, fruit farming, processing seasonality and sustainability in food. In 2003 he co-founded explore how a global family restaurant rooted in activities, team building, research, the restaurant Noma in Copenhagen, which was voted the Småland in Sweden can leverage the universal communication, education and consulting. best restaurant in the world four times. Since then he has been values embedded in the New Nordic Cuisine to the driving force behind many projects, always challenging benefit the communities in which they operate In 2010 Claus Meyer established the conventional thinking in agriculture, food production and and to become a purpose driven food operation.” Melting Pot Foundation, and started cooking. working in prisons in Denmark, in the CLAUS MEYER slums of Bolivia, and most recently in Together Claus Meyer and IKEA Food want to show that more Brownsville, Brooklyn, using training sustainable food is not only the better choice for the planet but in cooking and hospitality to improve also for people’s taste buds and explore new ways of engaging resocialization and fight poverty. with IKEA guests and customers.

Check out the video interview!

PHOTO: MEYERS 14 15 We continue to develop our global food offer and explore new ways of meeting customers. New IKEA Food concepts and menus will be tested in upcoming IKEA city locations in different parts of the world.

City centre stores: A modern taste of “Sweden on the go”

When the IKEA La Madeleine store in In June IKEA Food tested a new menu Paris opened its doors in early May 2018, created around the Swedish tradition of a new IKEA food concept called “Swedish tunnbröd – a flatbread that is as much on the go” premiered as well. It’s the first part of the Swedish culinary heritage as of its kind but more new food concepts crisp bread, herring and meatballs. are already under development with the ambition to create a modern and unique In the pop-up location in Malmö we food experience, catering for people’s served our guests’ tunnbröd fresh individual needs and taste buds in urban out of the oven, deliciously filled and environments. individually prepared with the ambition to offer a taste of Sweden that speaks to For the IKEA La Madeleine store the chefs all senses. at IKEA Food in Malmö and the team at IKEA France created a range of fresh salad boxes to either enjoy on site or on the go.