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Myanmar Insider This Month’S Insider News on Business, Luxury, Real Estate, Lifestyle & Leisure Volume 1 • Issue 4 • March 2014 1200 KYATS Inside Insider

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Myanmar Insider This Month’S Insider News on Business, Luxury, Real Estate, Lifestyle & Leisure Volume 1 • Issue 4 • March 2014 1200 KYATS Inside Insider MANDALAY’s THE DIGITAL VOICE ARTIST prOFile - Ko-tHWE RUBIES OF ONE HOriZON PHYOE KYI Page 16 Page 9 Page 10 MYANMAR INSIDER THIS MONTH’S INSIDER NEWS ON BUSINESS, LUXURY, REAL ESTATE, LIFESTYLE & LEISURE Volume 1 • Issue 4 • March 2014 1200 KYATS INSIDE INSIDER Most Valuable Luxury Brands p.3 The judges have spoken: top market research and advertising agency specialist Millward Brown unveiled BrandZ Top 100 Most Valuable Global Brands 2013. Categories on the list include Technology, Fast Food, Telecoms, Tobacco, Credit Card, Retail, Cars, Global Banks, Luxury, Oil and Gas and Apparel, among others. The list is topped by technology giant Apple with an estimated brand value of US$185 billion, closely followed by Google (US$113.69 billion) and IBM (US$112.5 billion). Estate Management. Protecting your Real Estate Investment p.8 Peter Crowhurst is the Head of Real Estate Asset Management for Yoma Strategic Holdings Ltd and is based in Yangon. He has made a career in hospitality & real estate investment management for over 25 years. GOVERNMENT INSIDER A PRIVILEGED ONE ON ONE Myanmar and Naga p.11 WITH HIS EXCELLENCYCover story, P.4 Nagaland chief minister Neiphiu Rio has met several Naga leaders and policymakers there in an effort to boost the economic development of the Naga inhabited areas during his official visit to Myanmar. U HTAY AuNG www.myanmarinsider.com www.facebook.com/TheMyanmarInsider www.twitter.com/MyanmarInsider INSIDER INFO 2 WWW.MYANMARINSIDER.COM THE MYANMAR INSIDER www.myanmarinsider.com THE MYANMAR INSIDER Volume 1 • Issue 4 • March 2014 Welcome back to what we really do feel is another great issue of the Myanmar Insider - dare I say, an EDITOR IN CHIEF ART DIRECTOR even betterSUBSCRIBE issue than the last one? Indeed, I willTODAY dare to say so, because I am certain that the next issue Victor Jeffery Timmy Wong will be even better. And then the next… Email: [email protected] CREATIVE DESIGN & ANDThe response SAVE from the community UP in Myanmar TO has 10%been overwhelming; the number of readers that DEPUTY EDITOR LAYOUT have stepped forward and asked to contribute to our fledgling yet groundbreaking publication has been Daw Khin Thu Zar Aung Global Integrated Media (HK) Ltd most unexpected, as has the response from the country’s increasingly-sophisticated private sector. www.globalintmedia.com SUB EDITORS With another impressive mix of articles, as well as our online Facebook/Twitter accounts that provide Kyaw Zaw Shwe ADVERTISING MANAGER you with daily national and international news and ForEx rates, there’s really no excuse for being left out of the loop anymore. AsianYES! I want to subscribe to AsianTigers Tigers Investor Report Mark Wayne Myo Lin 0973224726 STAFF WRITERS [email protected] As always, happy reading. Naw Thee Zun Vic Jeffery 1. I WOULD LIKE TO SUBSCRIBE FOR Charles Greene ADVERTISING EXECUTIVES 6 months* SAVE 10% Isaac Malone Travis *Based on cover price for your country. 09448537776 12 Months* COLUMNISTS [email protected] Free Postage & Shipping. Jeremy Kloiser-Jones Harry Hein Htet Zaw Seamus Donoghue 09421157842 2. SUBSCRIBER’S DETAILS: [email protected] MYANMar’S CONTRIBUTORS Jack Dixon TRAFFIC MANAGER FIRST MIDDLE LAST Nathalie Johnston Cristy Villarosa Lisa Wong Anthony Parker DIGITAL MANAGER ADDRESS Myint Thandar Kyan Arnel Mojica BEST Shwe Sin Hnin BUSINESS READ Aung Ko Ko Chit MARKET RESEARCH Malcolm Macpherson MANAGER Peter Ctowhurst Aung Soe San TELEPHONE FAX Simon Harrall Richard Bowles CIRCULATION Kelvin Lim Dorman Thuta EMAIL Mae Anacay 0943207314 Steve Vickers [email protected] Jacob Clere 3. I WISH TO PAY BY: Jaime Casanova PUBLISHER Art Villasanta Dr Tin Maung Thu Other major credit cards Rick Chase VISA MASTER CARD Bruce Curran YANGON OFFICE 15-B, Dharma Zedi Road ACCOUNT NO.: MEDIA DIRECTOR Dagon Township Stephen Jeffery Yangon Tel:(+951) 526 165 PHOTO EDITOR Email: [email protected] th EXP. DATE / ISSUING BANK Alistair Kleine www.myanmarinsider.com 13 Issue Free! Asian Tigers Investor Report Co.: Suite 8156, 3905 Two Exchange Square, 8 Connaught Place, Central Hong Kong PRODUCTION MANAGER REGISTRATION NO: 04771 Subscribe this month for 12 issues and Sam Nguyen receive the 13th one free. Or Register Online at www.asiantir.com/subscriptions Get more information on this issue online www.facebook.com/TheMyanmarInsider www.twitter.com/MyanmarInsider www.myanmarinsider.com Free website advertising links to your home page TO SUBSCRIBE 6 Issues 6,800 Kyats 12 Issues 14,000 Kyats WWW.MYANMARINSIDER.COM Asian Tigers November.indb 3 10/26/2009 8:11:01 PM INSIDER LUXURY 3 WWW.MYANMARINSIDER.COM Shanghai out buys New York Most Valuable By Lisa Wong ome on, New York, move over! Shanghai Luxury Brands has now overtaken the Big Apple as the global centre of wealthy consumers who Cpurchase high fashion and luxury labels, with the Chinese metropolis’ most fashionable residents By Mae Anacay far outspending their New York counterparts. The judges have spoken: top market research and advertising agency According to a Milan based study amongst luxury shoppers by digital direct marketing specialist Millward Brown unveiled BrandZ Top 100 Most Valuable firm ContactLab, Shanghai’s shopaholics spent an average of US$1,000 on their last purchase - double that of the average New Yorker. In addition, four out of five Shanghai residents said they Global Brands 2013. Categories on the list include Technology, Fast purchased at least one luxury item over the past 12 months. Food, Telecoms, Tobacco, Credit Card, Retail, Cars, Global Banks, On top of that, 91 percent of luxury shoppers surveyed in Shanghai said they plan on Luxury, Oil and Gas and Apparel, among others. The list is topped spending a similar amount in the next six months, whereas only 77 percent of such New Yorkers by technology giant Apple with an estimated brand value of US$185 said they would be splurging on high end goods. Moreover, Shanghai’s fashion conscious plan to shell out, on average, 66 percent more on luxury items than their New Yorker counterparts. billion, closely followed by Google (US$113.69 billion) and IBM These numbers aren’t so surprising, considering that Morgan Stanley estimated Chinese (US$112.5 billion). travelers will top the list of luxury spenders by 2015, thanks to their expanding middle class. But, luxury sales still aren’t what they used to be. The state run newspaper Global Times cited his year, four luxury brands are included on the list. The a report from China’s Ministry of Commerce that said, in the first four days of the Spring race for luxury brands is once again headed by French Festival holiday, marked by the beginning of the Lunar New Year, consumer market sales for fashion house Louis Vuitton (LV), which is valued at an luxury goods took a hit. Sales of luxury items like expensive alcohol, rare seafood and leather Testimated of US$22.7 billion. LV ranked 29th this year, dropping goods, which are often exchanged as gifts to coworkers or friends during the holiday, fell eight places from last year’s list after decreasing its brand value sharply. In one pocket of malls in Fuzhou, the capital of the eastern coastal province of Fujian, by 12 percent from 2012’s rankings. It is followed by Hermès, luxury alcoholic beverage sales fell by 70 percent compared to the year prior during the first another French brand, with an estimated value of US$19.13 four days of the holiday. billion, which is unchanged from the previous year. With no vast The slowdown in luxury purchasing is attributed largely to the central government’s year old improvement on its brand value, it is unsurprising that Hermès austerity drive. At the beginning of his presidency, Xi Jinping cut back on unnecessary spending found itself in 40th place, dropping eight places on the list. on luxury items and services that are typically the province of senior Chinese officials. With A new comer in the top luxury brands market is the Italian luxury spending now somewhat taboo at home, many Chinese have just resorted to spending brand Gucci, which is considered one of the fastest growing brands their wealth while overseas. With more and more Chinese heading overseas for schooling, on the list. It increased by 48 percent from its US$8.6 billion business or holidays, their money is still often spent on luxury items. In fact, in New York, many 2012 value, bringing in a staggering US$12.73 billion for 2013. of the upscale stores that dot Fifth Avenue are employing Chinese speaking people on sales floors. This impressive performance puts Gucci at 68th on the BrandZ Separately, the ContactLab survey unearthed some other interesting differences between luxury Top 100 list, a new entry for the company. shoppers in Shanghai and New York. “Fashion buying in China is closely linked to the display of Another Italian fashion label, Prada, is considered to be the one’s own spending capacity, while the New York consumers show greater affection for brands”. most promising luxury brand of the year, as it jumped 63 percent in brand value in 2013, making it the fastest growing brand on the Top 100 list. This means an increase from US$5.7 billion to US$9.45 billion, an astounding feat that left many fashion Prada aficionados wondering if Gucci and Prada’s success is a sign of what is becoming known as “Italian supremacy” in the fashion industry. Despite this growth, Prada is secure in its position, as it plans to focus on promoting its sub-brand Miu Miu for 2014. If you’re looking for what’s in and what’s hot, make sure to update your wardrobe with Louis Vuitton, Hermès, Gucci and Prada tags this year.
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