Interpreters Explain Car Models in 27 Languages

CASE STUDY

KERN Global Language Services organises interpreting assignments for the international marketing implementation training for car manufacturer Audi.

http://www.audi.de

Interpreters explain car models in 27 languages

The new Audi is here. When new vehicles are For the international marketing implementa- being launched, the international car manu- tion training, Audi relies on KERN’s interpret- facturer familiarises all the Audi dealers from ing services. In the run-up to its dealer training more than 30 countries with the latest innova- in Summer 2012, the car manufacturer ten- tions. Because if you want to be able to mar- dered for an experienced translation and inter- ket the latest of generation of car, you need to preting service through a private agency, which know all the details and be able to explain was once again awarded to KERN Global Lan- them clearly. guage Services. With over 100 assignments, 30 simultaneous interpreters for 27 language combinations were needed for the international car event that took place in Autumn / Winter 2012 / 13 in the Audi training centre at Munich airport.

www.e-kern.com KERN AG FS Audi EN 06/2021 customer and the interpreters. interpreters. the and customer immediacy of information being conveyed the between providerservice places great emphasis on the language the this, doing In event. the during questions and also acted amain as person contact for any client the from material orientation with interpreters the provided manager project the addition, In total. training which lasted for four and ahalf months in hiring for the marketing experts implementation and them; for organising accommodation their ments planning assign individual network; KERN the from language with knowledge of experts the carindustry everything, right down to the last detail: picking out planned They all interpreters. for schedule work the projectThe manager coordinated appointed by KERN execution smooth management for Project projectout by managers. KERN’s of professional interpreters needed to be well thought available for the interpreters. planning The and choice was material preparation extensive and restricted was the durationbreaks tasks, between lectures of short requirement to run smoothly because there were long training. was only It possible for this particular implementation marketing the during booth per there was only one interpreter working at any one time minutes 30 after swap with partner abooth at most, generally interpreters conference technology. Whereas combination own has with booth the its necessary ment. the In Audi training centre, each language preting with booth all technical the necessary equip ous interpreters were used who worked in an inter available for dealers from all over the world, simultane language. Since what was said had to be immediately launch quickly and competently into the desired translate speeches and lectures during the product interpretersThe used had to be in aposition to interpreters High for demands www.e-kern.com Offenbach am Main · Regensburg · Saarbrücken · Schweinfurt · Stuttgart · Ulm · Weil am Rhein · Wiesbaden · Wuppertal · Würzburg · Wuppertal · Wiesbaden · Rhein am Weil · Ulm · Stuttgart · Schweinfurt · Saarbrücken · Regensburg · Main am Offenbach Germany: KERN Global Language Services KERN Kurfürstenstrasse 1 · 60486 Frankfurt am Main · Tel. (069) 75 ·Tel. Main am (069) Frankfurt 1·60486 Kurfürstenstrasse Netherlands: Friedrichshafen · Hamburg · Hanover · Heilbronn · Ingolstadt · Kaiserslautern · Karlsruhe · Kassel · Kiel · Cologne · Leipzig · Mainz · Mannheim · Mönchengladbach · Munich · Münster · Nuremberg ·Nuremberg ·Münster ·Munich ·Mönchengladbach ·Mannheim ·Mainz ·Leipzig ·Cologne ·Kiel ·Kassel ·Karlsruhe ·Kaiserslautern ·Ingolstadt ·Heilbronn ·Hanover ·Hamburg Friedrichshafen United States: www.e-kern.com Aachen · Augsburg · Berlin · Bielefeld · Bochum · Bonn · Braunschweig · Bremen · Darmstadt · Dortmund · Dresden · Duisburg · Düsseldorf · Essen · Frankfurt am Main · Freiburg ·Freiburg Main am ·Frankfurt ·Essen ·Düsseldorf ·Duisburg ·Dresden ·Dortmund ·Darmstadt ·Bremen ·Braunschweig ·Bonn ·Bochum ·Bielefeld Berlin · ·Augsburg Aachen ·Utrecht ·Rotterdam ·Eindhoven Amsterdam New York - San Francisco -San York New · France: ·Paris ·Marseille Lyon - - - 60 - 73 - 73 0 · Fax (069) 74 (069) 0 ·Fax or changes concerning language requirements. concerning changes or provided for the client when it came to short-term queries course of the event. this In way,solution afitting could be were available the who during project the to assigned were managers project bureaucracy, KERN additional orderIn to be able to act quickly and without unnecessary · Further services provided by KERN: provided services Further ■ ■ ■ ■ ■ ■ Austria: (China) and in Aurangabad (India). in Aurangabad and (China) Changchun (Spain), Martorell (Slovakia), Bratislava (Belgium) group well as in in as the VWCorporate company and Brussels produces in (Hungary) Györ ters in Ingolstadt and site its in Neckarsulm, the headquar premium sector. its automaker Alongside Audi is one of the leading car manufacturers in the 111,750 were cars sold worldwide meaning that with apositive sales value of 16.3%. January, In brandThe with the four the year rings 2013 started Audi About

design publishing graphic and Multilingual desktop software and websites of Localisation others among gy, finance, medical and advertisement sectors Translation of specialist from the texts technolo conferences international Interpreters on hand tours at and factory synchronisation and Dubbing technology conference of installation and Renting ·Vienna ·Salzburg ·Linz ·Innsbruck Graz 99 98 ·[email protected] 98 · Poland: Warsaw · - - England: London