PARTNERSHIPS AND SPONSORSHIPS THIS IS CRICKET.
We are more than a cricket club. With cricket at our heart, we are the home of cricket in the north west; a host of international and domestic tournaments; a 365-day-a- year conference and events business; an international music venue; and a recognised global brand, built on our outstanding history and heritage. HOW CAN PARTNERING WITH US ACHIEVE YOUR BUSINESS OBJECTIVES? LANCASHIRE CRICKET CLUB
BRAND AWARENESS
Over £10 million Most watched total media value for partners in 2019 team 23.4 million in domestic cricket TV audience in 2019 Six million Highest selling domestic cricket television viewers Ashes Test venue in the country 1.5 million High-profile live stream viewers projected in 2020 international cricket played at Emirates Old Trafford
For more information please contact Ella Cummins 10 [email protected]
LANCASHIRE CRICKET CLUB
DIFFERENTIATION
Brand alignment Cricket has with the heritage of Lancashire Cricket overtaken rugby Partnership assets in the nation’s sport preferences to support marketing campaigns 100% of partners
said they benefited from Emirates Host clients Old Trafford hosting the Ashes in 2019
in our premium suites at events
For more information please contact Ella Cummins 14 [email protected] LANCASHIRE CRICKET CLUB
NEW PRODUCT LAUNCHES
Host product Player launches appearances
at Emirates Old Trafford Use of players to promote products
Product promotion Award-winning through social media and website facilities 400,000 visitors
in 2019
For more information please contact Ella Cummins 16 [email protected] LANCASHIRE CRICKET CLUB
CLIENT AND CUSTOMER EXPERIENCE
Premium match day 545 events
hospitality suites held at Emirates Old Trafford in 2019
72,000+ hospitality Awards
places delivered in 2019 Best non-matchday use of venue – Hotel concert packages for Liam Gallagher concert, Sports Business Awards 2019
Leading live event of the year – India vs Pakistan, This is MCR Awards 2019
Leading sports venue of the year – This is MCR Awards 2019
For more information please contact Ella Cummins 18 [email protected] LANCASHIRE CRICKET CLUB
CSR AND INVESTMENT IN SPORT
331 affiliated clubs Partner activations
across Lancashire and initiatives at the heart of the community
50,000 260,000+ online cricket playing households reach
on these activations
For more information please contact Ella Cummins 20 [email protected] LANCASHIRE CRICKET CLUB
DATA AND BRAND ALIGNMENT
Collaborative 414,000 social
social media campaigns media followers
150,000 database Association with of opted-in data Lancashire Cricket
is rated the most valuable asset to partners ‘Premium’ and ‘high performance’ Reach into cricket – words most associated with England Cricket (2019) playing households
For more information please contact Ella Cummins 22 [email protected] LANCASHIRE CRICKET CLUB
INTERNAL ENGAGEMENT
Staff rewards Exclusive signed and experiences merchandise Money-can’t-buy Hotel rooms experiences Concert tickets Tickets and hospitality
For more information please contact Ella Cummins 24 [email protected]
LANCASHIRE CRICKET CLUB
CONNECTING WITH YOUR CORE AUDIENCE Whoever your audience is they’re in our audience Wide-ranging 20% of audience through domestic
– All formats of cricket – Concerts cricket – Hotel audience from the north west – Conference and events
Higher than More 16-34 average viewers
number of female viewers than average
For more information please contact Ella Cummins [email protected] 28 LANCASHIRE CRICKET CLUB
PARTNER The team are always very accommodating and TESTIMONIALS go the extra mile to help the partnership flourish. They do an outstanding job and are a credit to Lancashire Cricket and Emirates Old Trafford. Chris Timbs, Senior Manager - Brand Marketing Strategy, Hilton
The team as a whole have really brought our partnership to life from the CEO and the Board 100% of partners through to the partnerships and marketing teams rated the partnership as excellent or good and the match day hosts. Throughout this year my team and I have been made to feel extra special, they look after partners brilliantly. Victoria Braddock, Director of International Marketing, How valuable Marketing Manchester In the four years we have been involved with is the partnership to your business? Lancashire Cricket we have networked with the other partners and from this have been able to explore additional commercial opportunities. We have a fantastic relationship with Lancashire Cricket, right from the top down to an operational level and for us we want to delight our consumers and deliver against the objectives that Lancashire Cricket had in improving fan experience. Graeme Nicholson, Heineken
30 LANCASHIRE CRICKET CLUB
PRICING – A TIERED APPROACH TO CREATE A BESPOKE PACKAGE
All tiers can include: TIER 4 TIER 3 TIER 2 TIER 1 £25 - £50k 50 - £75k £75 - £100k £100k and above – Domestic and international – Official partner status per annum per annum per annum per annum tickets – Presence on website footer, all emails, logo placement on partner – Hospitality at cricket matches – Perimeter branding assets – Presence and potential for – Secondary branding assets (such – One principal branding asset – Room usage and the wall in Club reception – Priority window offered on activation in the fan village as back of shirt, back of stand) (such as shirt or stand) opportunity to host events at – Signed merchandise all international cricket and at Emirates Old Trafford on – Opportunity to communicate – Player appearances concert tickets for events held at domestic matchdays with 331 community cricket clubs – All tier two assets Emirates Old Trafford – Press release to announce Emirates Old Trafford – All tier four assets across Lancashire – Social media rights partnership – Invitations to partner networking events, concerts and premium – Advertising in the official Club – Partnership team in place to ensure hospitality magazine, Spin Magazine delivery of all partnership benefits – Hilton Garden Inn hotel rooms – Emails to Lancashire Cricket – Regular account reviews – End of Season Awards invitations database (Player of the Year Dinner) – Money can’t buy experiences at – Brand exposure on domestic Lancashire Cricket, with cricket match days playing experience and former player Q&A – Access to players at Club Media Day – All tier three assets
For more information please contact Ella Cummins 32 [email protected] LANCASHIRE CRICKET CLUB
MATCH AND PLAYER SPONSORSHIP
Match sponsorship Player sponsorship Specsavers County Championship Depending on player £2,000+VAT £1,000 - £3,000 Benefits include: Royal London Cup – Company logo to feature on website, social media and in £3,000+VAT T20 match programme – Chosen player’s signed match-worn shirt – Behind-the-scenes tour and opportunity to meet Vitality Blast sponsored player £5,000+VAT – Tickets and hospitality
Vitality Blast vs Yorkshire Vikings £10,000+VAT Benefits include: – Tickets and hospitality – Social media and web presence – Be a part of the match toss and man of the match presentation – Branding on the big screen and mid-tier LEDs – Opportunity to activate
34 R
OUR PARTNERS WE LOVE IT.