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FOCUS | Media Sector Update | 9 May 2016

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FOCUS | Media Sector Update | 9 May 2016 FOCUS | XXX FOCUSCompany Update | | XXMedia XXXXX 2013 Sector Update | 9 May 2016 Mandiri Sekuritas Analyst TV Guide-Apr 16: Back at it! Kevin Halim MNCN recorded the strongest all-time audience share growth of 150bps MoM due +6221 5296 9418 to stronger performance from MNCTV and RCTI in Apr’16. SCMA’s all-time audience [email protected] share continues to decline, as Indosiar’s primetime share has been eaten by MNCTV Rizky Hidayat and ANTV. +6221 5296 9415 [email protected] MNCN leading the all-time share growth. MoM), as we suspect ANTV’s Super Family MNCN recorded the strongest all-time share 100 has eaten some of D’Academy’s share. th Sector : Media growth of 150bps MoM in Apr’16, and Meanwhile on the 4 place, Trans recorded hence maintained its no.1 position for all- a 10.9% (+60bps MoM) primetime share. time share of 37.3% (the highest in the last 2 years). SCMA maintained its second Strong month for MNCN’s non- NEUTRAL position, however it continued to record a primetime. MNCN recorded a non- declining all time share to 24.7% (-120bps primetime share of 32.6% (+180bps MoM), Stocks Recommendation MoM). VIVA’s all time share also declined by as three of its networks recorded positive 90bps MoM to 19%, as there is a non primetime growth in Apr’16. RCTI Target normalizing effect from their Anniversary posted the strongest growth of non- Ticker Recom Price (Rp) Shows in Mar’16. Meanwhile Trans' share primetime share of 90bps MoM to 14%, as SCMA Neutral 3,000 improved by 80bps MoM, as they are taking Tukang Ojek Pengkolan continues to MNCN Neutral 2,200 back the share loss in Mar’16 from VIVA. perform. SCMA maintained a relatively flat non-primetime share of 24.9% (-20bps Source: Mandiri Sekuritas MNCN remains superior in primetime. MoM), with both SCTV and Indosiar being MNCN recorded the strongest MoM growth able to hold their shares. VIVA however has of 150bps in primetime share to 45.9%, recorded the biggest decline of 210bps maintaining its no.1 share as a Group. MoM to 21% in non-primetime share, due to MNCTV has been the growth catalyst for the ANTV’s non-primetime performance, which Group in Apr’16, as the network recorded a also saw a 210bps decline to 17.1%. We 150bps MoM growth in primetime share to believe, the steep decline in ANTV’s share 9.2%. We believe, the strong performance was due to stronger performance from from MNCTV have been driven by its drama MNCN’s and Trans’ networks in Apr’16 that series, 7 Manusia Harimau New Generation. were successful in eating up ANTV’s share. RCTI continues to be the leading network in In addition, Trans was able to improve its primetime with 30.6% share (-30bps MoM), non-primetime audience share by 70bps while Global TV's primetime performance is MoM, to 17.8%. improving to 6.1% (+30bps MoM). Indonesian Soccer League (ISL) to help SCMA's primetime share still on a decline. SCMA's share going forward. We believe SCMA recorded the steepest primetime SCMA’s audience share performance could share decline of 310bps MoM to 24.2% be supported by the introduction of ISL to (lowest in the last 2 years). Indosiar alone both SCTV and Indosiar, as proven by its TV recorded a 270bps MoM decline, as Rating that managed to get into the Top 5 D’Academy's performance has not been as TV Rating during the first airing of a match strong as it used to be; while SCTV's share between Persipura and Persija. decreased to a new low of 8.7% (-40bps). VIVA came third with 15.4% share (+80bps Please see important disclosure at the back of this report Page 1 of 4 FOCUS | Media Sector Update | 9 May 2016 FIGURE 1. ALL-TIME AUDIENCE SHARES All-time Audience Shares April 2016 22.0 TVRI1 TVONE METRO 20.0 1.3% 3.6% 2.2% 18.0 SCTV RCTI 16.0 IVM RCTI 14.0 19.9% TRANS ANTV 12.0 TPI/MNCTV 15.4% 10.0 ANTV 8.0 TRANS7 TRANS7 TPI/MNCTV 6.0 TVONE 9.0% 11.4% 4.0 GTV 2.0 METRO GTV IVM SCTV 0.0 TVRI1 TRANS 6.0% 6.3% 13.6% 11.1% Source: Nielsen FIGURE 2. PRIMETIME AUDIENCE SHARES 34.0 Primetime Audience Shares April 2016 32.0 TVRI1 TVONE METRO 30.0 1.1% 28.0 3.0% 2.3% SCTV 26.0 RCTI 24.0 IVM ANTV 22.0 RCTI 20.0 TRANS 12.4% 30.6% TRANS7 18.0 TPI/MNCTV 7.1% 16.0 ANTV 14.0 TRANS7 TRANS 12.0 TVONE 3.8% 10.0 IVM 8.0 GTV 15.5% 6.0 METRO SCTV TPI/MNCTV 4.0 TVRI1 8.7% 9.2% 2.0 GTV 0.0 6.1% Source: Nielsen FIGURE 3. NON-PRIMETIME AUDIENCE SHARES Non-Primetime Audience Shares April 2016 22.0 TVRI1 20.0 TVONE METRO 1.4% 3.9% 2.2% 18.0 SCTV 16.0 RCTI RCTI IVM 14.0% 14.0 TRANS ANTV 12.0 TPI/MNCTV 17.1% 10.0 TPI/MNCTV ANTV 12.6% 8.0 TRANS7 TRANS7 6.0 TVONE 10.1% GTV 6.0% 4.0 GTV SCTV METRO 12.3% 2.0 IVM TVRI1 0.0 TRANS 12.6% 7.7% Source: Nielsen Please see important disclosure at the back of this report Page 2 of 4 FOCUS | Media Sector Update | 9 May 2016 FIGURE 4. SELECTED DATES’ TOP 10 PROGRAM RATINGS Date 1-Apr Date 2-Apr No Program Network TVR Share No Program Network TVR Share 1 Anak Jalanan RCTI 9.4 38.4% 1 Anak Jalanan RCTI 7.5 31.2% 2 Uttaran ANTV 4.3 26.2% 2 Uttaran ANTV 4.8 27.6% 3 Tukang Ojek Pengkolan RCTI 3.4 19.2% 3 Tukang Bubur Naik Haji RCTI 4.6 21.4% 4 D'Academy 3 INDOSIAR 3.3 17.1% 4 Anandhi ANTV 3.3 26.3% 5 The Voice Indonesia RCTI 2.9 17.4% 5 D'Academy 3 INDOSIAR 3.2 18.0% 6 Anandhi ANTV 2.4 18.2% 6 Veera ANTV 2.6 23.4% 7 Super Dede MNCTV 2.3 17.6% 7 Asisten Rumah Tangga RCTI 2.5 16.1% 8 Kaali dan Gauri ANTV 2.3 17.2% 8 Upin & Ipin MNCTV 2.3 16.8% 9 Adit & Sopo Jarwo MNCTV 2.2 11.5% 9 Super Family 100 ANTV 2.2 10.3% 10 On The Spot TRANS7 2.1 8.2% 10 FTV: Kambing Cantik SCTV 2.1 17.6% Date 12-Apr Date 16-Apr No Program Network TVR Share No Program Network TVR Share 1 Anak Jalanan RCTI 7.9 32.6% 1 Anak Jalanan RCTI 7.2 32.7% 2 Uttaran ANTV 5.3 28.9% 2 Tukang Bubur Naik Haji RCTI 4.5 21.0% 3 Tukang Bubur Naik Haji RCTI 4.5 21.4% 3 Uttaran ANTV 4.5 27.2% 4 D'Academy Celebrity INDOSIAR 3.1 16.6% 4 Anandhi ANTV 2.7 21.7% 5 Anandhi ANTV 2.7 20.8% 5 7 Manusia Harimau NG MNCTV 2.6 11.6% 6 Tukang Ojek Pengkolan RCTI 2.7 15.6% 6 RCTI Music Festival RCTI 2.4 16.9% 7 Veera ANTV 2.6 21.2% 7 Upin & Ipin MNCTV 2.4 17.4% 8 Kaali dan Gauri ANTV 2.5 18.5% 8 Centini MNCTV 2.3 12.1% 9 Asisten Rumah Tangga RCTI 2.5 17.5% 9 Adit & Sopo Jarwo MNCTV 2.2 10.9% 10 7 Manusia Harimau NG MNCTV 2.4 10.0% 10 Super Family 100 ANTV 2.2 9.8% Date 20-Apr Date 23-Apr No Program Network TVR Share No Program Network TVR Share 1 Anak Jalanan RCTI 8.5 34.8% 1 Anak Jalanan RCTI 7.7 34.2% 2 Tukang Bubur Naik Haji RCTI 4.7 20.8% 2 Tukang Bubur Naik Haji RCTI 4.9 23.9% 3 Uttaran ANTV 4.2 24.4% 3 Tukang Ojek Pengkolan RCTI 4.4 22.2% 4 Tukang Ojek Pengkolan RCTI 3.1 17.4% 4 Uttaran ANTV 4.0 22.8% 5 D'Academy Celebrity INDOSIAR 2.7 13.7% 5 Asisten Rumah Tangga RCTI 2.9 18.5% 6 Asisten Rumah Tangga RCTI 2.6 19.0% 6 Konser Terbaik D'AcademyINDOSIAR 2.4 13.1% 7 Ashoka ANTV 2.6 12.2% 7 Upin & Ipin MNCTV 2.4 17.9% 8 Super Dede (RR) MNCTV 2.3 18.6% 8 Anandhi ANTV 2.3 19.0% 9 On The Spot TRANS7 2.2 8.9% 9Mega Sinema: Kejarlah JodRCTI 2.3 15.5% 10 Upin & Ipin MNCTV 2.2 18.6% 10 Super Family 100 ANTV 2.2 19.9% Date 26-Apr Date 29-Apr No Program Network TVR Share No Program Network TVR Share 1 Anak Jalanan RCTI 7.0 30.6% 1 Anak Jalanan RCTI 7.4 30.8% 2 Tukang Bubur Naik Haji RCTI 4.2 20.3% 2 Uttaran ANTV 4.2 23.7% 3 Uttaran ANTV 3.8 22.4% 3 Tukang Ojek Pengkolan RCTI 4.1 21.0% 4 Tukang Ojek Pengkolan RCTI 3.4 18.9% 4 Top 3, D'Academy 3 INDOSIAR 3.3 17.5% 5 Anandhi ANTV 2.5 20.8% 5 ISL: Persipura vs Persija SCTV 3.1 13.2% 6 D'Academy Celebrity INDOSIAR 2.4 13.1% 6 Anandhi ANTV 2.8 23.3% 7 Upin & Ipin MNCTV 2.4 20.0% 7 Upin & Ipin MNCTV 2.6 19.9% 8 Super Family 100 ANTV 2.2 9.4% 8 Veera ANTV 2.6 20.3% 9 Surga Yang Ke 2 SCTV 2.2 9.2% 9 Pada Zaman Dahulu MNCTV 2.5 28.2% 10 Kaali dan Gauri ANTV 2.2 17.2% 10 Adit & Sopo Jarwo MNCTV 2.5 11.7% Source: Nielsen Please see important disclosure at the back of this report Page 3 of 4 Mandiri Sekuritas A subsidiary of PT Bank Mandiri (Persero) Tbk Plaza Mandiri 28th Floor, Jl.
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