Stay Another Day Where to Stay, Eat and Have Fun: Save Some Time to Know the Best of São Paulo
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Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo CULTURE, SHOPPING, PARKS, BUDGET ACTIVITIES, INCLUDES COURSES, NIGHT LIFE, FREE TIME WITH CHILDREN Experience it all São Paulo is an emblematic and surprising city. As a business hub, it is a leader in South America, either due to its large market, its infrastruc- ture and its service network or for boasting some of the best research centers and qualified professionals, all of which make the metropolis a commercial and trendsetter hub, where subsidiaries of the world’s largest companies are located. These are the major features that attract a large share of the tourists arriving in São Paulo’s capital every year: no less than 45% of its visitors are businessmen, entrepreneurs, senior executives or companies’ em- ployees who come to the city to attend a meeting, an event or close a good deal. But there is another side to the town that visitors have started to discover - and have eventually fallen in love with. It’s that side of São Paulo that pulsates with culture, creativity, innovation, haute cuisi- ne, entertainment, and diversity, captivating people from all over the country and the world. The São Paulo that blends cutting-edge inter- national trends to the peculiarities of Brazilian culture, creating unique and innovative products, tours, places and experiences. That’s why this guide invites you, the visitor, to extend your stay for at least another day to experience what the city can offer, thus getting in contact with the new, the unique, and whatever is hip. And to make your search easier, you only need to select one of the suggested one-day tours on the following pages, according to your preferences and style or according to where you are staying, so you do not have to cross long distances. Do not miss the chance of enjoying this metropolis. Since you are in São Paulo, make the most of it, extending your stay for at least one day; prepare yourself a nice itinerary and experience it all. Gilberto Kassab Mayor - City of São Paulo Marcelo Rehder President - São Paulo Turismo S / A ANR 134x202mm viva tudo isso - viagem e turismo - ingl.indd 1 5/11/12 10:53 AM Design your itinerary Summary If you have an extra day in São Paulo you may decide what to do considering Welcome Shopping ........................44 a theme or a region of the city Design your A perfect itinerary ............................ 5 weekend ........................48 CUSTOM TOURS Understand São Paulo ...6 Nine amazing routes, according to different profiles and interests, are suggested. Each Check the map ............... 10 Must-see one has a list of activities that last all day São Paulo neighborhoods long, from breakfast till the wee hours. Museu .......................12 creative city Centro, Liberdade da Língua Portuguesa and Bela Vista ............... 54 Custom Tours Pacaembu, Higienópolis and Barra Funda ............ 58 MUST-SEE NEIGHBORHOODS Nature ............................ 16 Avenida Paulista, Attractions in this section are organized accor- Culture ...........................20 ding to the neighborhoods and regions that ga- Consolação, Jardins ther most hotels and tourist sights, so you can Wellness ........................ 24 have fun and enjoy the city any time you wish. and Ibirapuera ................ 62 Indications fall into categories: Attractions, Ac- Good Deals .................... 28 Pinheiros and commodation, Food, and Nightlife. Sophistication ............... 32 a cultural day Rua João Vila Madalena ................66 the span of 74 m, a result of a daring project Cachoeira by Lina Bo Bardi. Inside, it shelters one of Cool ................................ 36 the most important art collections in Latin Moema, Itaim Bibi, America, with works by artists like Monet, Raphael, Renoir, Picasso and Van Gogh. This Family .............................40 collection, which totals 8,000 pieces, is usu- ally displayed in themed exhibitions. The Brooklin and Morumbi .. 70 underground area of the museum holds a COURSES large exhibition area, plus an amphitheater, a shop and a restaurant. São Paulo is also a place for teaching and COURSES Luz, Bom Retiro EVENING Ibirapuera Auditorium If you manage to walk along the 2.8 km of Visiting so many mu- learning, the pillars that support the mo- Paulista Avenue, you will stumble upon other seums and art gal- leries in São Paulo cultural attractions. Closer to Praça Osvaldo may raise the desire and Brás ......................... 74 vement of creative cities around the world Cruz lie the Casa das Rosas (Av. Paulista, 37, to deepen your knowledge on the 3258-6986), whose activities are focused on subject. MASP (Av. Paulista, 1578, poetry and literature, and Itaú Cultural ( A v . 3251-5644, masp.art.br) offers an introductory course on art history (read more on page 12). To incorporate new Paulista, 149, 2168-1777), with exhibitions of with lessons taught within the Other neighborhoods ... 78 video art and multimedia languages. At the premises of the museum, provid- experiences into your trip, the routes inclu- opposite end of the avenue, Conjunto Na- ing an overview of the visual arts. cional (Av. Paulista, 2073) holds regular exhi- On the other hand, the Course on Art History at MIS (Av. Europa, 158, bitions in its corridors, which are covered in de some suggestions of short-length dura- Jardim Europa; 2117-4777, mis-sp. Portuguese mosaic. The gallery also shelters org.br) emphasizes contemporary a unit of Caixa Cultural (3321-4400) and the art and its relationship with tech- tion courses. Livraria Cultura (3170-4033), a mega book- nology and digital media, cover- ing from the Renaissance to pres- Featuredstore with cultural activities. ent days. suggestionsIf you decide to see a play to wrap up your Get ready night, the city usually has on display dramas, comedies and musicals. Bela Vista is home to several theaters like Sergio Cardoso (R. Rui Barbosa, 153; 3288-0136), Ruth Escobar (R. Another haven for hungry stomachs in the Stay (much) dos Ingleses, 209; 3289-2358) and Abril The- downtown area is Avanhandava Street. A for- SERVICES ater (Av. Brig.Luis Antonio, 411; 2846 -6060). mer meeting point of artists, it was revitalized All the attractions and establishmentsAfter are the spectacle, followed the right choice by for theirin 2007 and became addresses a boulevard with flower and phone 82 dinner are the Italian cantinas. Roperto (R. 13 beds and a special pavement. Take your time more than a day ............ numbers (the area code for São Paulo is 11). Beforede Maio, setting 634, Bela Vista; 3288-2573)out, has check four to sample times, the antipasti and prices, the pasta served and sche- lounges and many tables; the highlight on the at Famiglia Mancini (R. Avanhandava, 81, dules – or book a table, for restaurants. Shops areJair Magri Photo credits: usuallymenu is the tasty polpettone,open their from specialty. Centro,Monday 3255-6599). to Saturday, from 9am to 6pm; shopping malls are open from 10am tocityofsaopaulo.com 10pm and, on Sundays, from 2pm23 to 8pm. Photo credit: Jair Magri / Cover credits: Carmen Fukunari, Bia Parreiras, Jair Magri, Publicity Carmen Fukunari, Bia Parreiras, Cover credits: Jair Magri / Photo credit: 4 cityofsaopaulo.com cityofsaopaulo.com 5 City routes Cultural programs Understand São Paulo You can contact one of the inbound trav- Listings supplements featuring the cul- el agencies and hire guided tours, which tural activities of the city are brought out also offer special packages – one exam- by major newspapers on Fridays. Veja ple is the SP Indy 300, which may be tak- São Paulo is a listings magazine enclosed en by fans on the days of the race. The published on Saturdays. On the internet, city hall also indicates themed itineraries check these websites: cidadedesaopaulo. you may follow on your own (learn more com, guiadasemana.com.br, guia.folha. at cidadedesaopaulo.com): com.br, vejinha.com.br and visitesao- paulo.com. You may also purchase tickets ARCHITECTURE IN THE HISTORICAL CEN- for movies and shows in these websites: TER Visit one-hundred-year-old buildings ingresso.com, ingressofacil.com.br, in- such as the Tribunal de Justiça (Court Room) gressorapido.com.br, ticketsforfun.com. and the Martinelli Building. br, and cinemark.com.br. AFRICAN CULTURE Casa Mestre Ananias, a house founded by the pioneer capoeira player in the city, is among the sights of this tour. STREET ART Interventions by artists are scat- tered on walls in the four corners of the city. CREATIVE CITY A tour to see the attractions and activities that confirm the expressiveness and the vocations of the metropolis. RURAL ECOTOURISM Trails, waterfalls, and indigenous communities can be visited in the environmental protection areas of the city. INDEPENDENCE OF BRAZIL A historical overview, from the site where independence was proclaimed to the museum within Inde�����- 1© pendência Park. Mário Pimenta Camargo Park (Parque do Povo): the green area brings color to the city’s skyline COFFEE The grain is part of the city’s history, bolstering the construction of railways, up to the place where the coffe was negotiated. ão Paulo is such a multiple city that it cannot be described in a FOOTBALL Praça Charles Miller is the starting S few words. But it is exactly this diversity what makes it so unique, point for visitors who want to learn more about a city laden with museums, theaters, cinemas, parks, stadiums, ho- the sport that landed first in São Paulo before tels, bars, restaurants, and many other entertainment options. To taking over Brazil. make the most of your stay in the metropolis, follow these indica- VIEWING POINTS The vastness of the city can tions and tips on how to arrive, get around and visit the main attrac- be seen from above, from vantage points like 2© tions of São Paulo’s capital. Jair Magri 2© Photo credits: 1© Ricardo Rollo, the top of Copan Building and Pico do Jaraguá.