Ornamental Plants Has Been Admired by Many Countries

LAYOUT September 3.pdf 1 3/1/2012 11:09:54 AM

DJPEN/MJL/XXI/09/2011

Mexico CENIT Plaza Arquimedes , Office : 105 Arquimedes No. 130 Polanco, Del. Miguel Hidalgo C.P 11570 MEXICO, D.F Phone : (52-55) 50836055, 50836057 INDONESIA TRADE PROMOTION CENTER (ITPC) Fax : (52-55) 50836056 11 Milan Barcelona Hamburg Via Vittor Pisani, 8 - 6° Piano 20124 Calle Aribau 250, lantai dasar Indonesian Trade Promotion Centre (ITPC) Milano (MI) - Italia Phone : (+34 934111662) Multi Buro Servise - Glokengisserwall 1720095 Phone : +39 02 36598182 Fax : (+34 934146188) Hamburg – Germany Fax : +39 02 36598191 INDONESIA Email : [email protected] Phone : (49-40) 33313-333 Website : www.itpcmilan.com Fax : (49-40) 33313-377 Email : [email protected] Budapest Email : [email protected], Indonesian Trade Promotion Center (ITPC) [email protected] Osaka Bajcsy Zslinszky ut 12, 2nd floor No. 205 Indonesian Trade Promotion centre (ITPC) Budapest 1051 Jeddah ITM 4-J-8, Adia and Pacific Trade center 2-1-10 Phone : (36-1) 3176382 Indonesia Trade Promotion Centre Nanko Kita, Suminoe-ku Osaka 559-0034, Japan Fax : (36-1) 2660572 Al-Mualifin St. Al-Rehab Phone : (081-6) 66155350 Email : [email protected] District / 5. Po Box 10, Jeddah 21411 Fax : (081-6) 66155351 Phone : (+966-2) 6711271 Email : [email protected] Website : www.itpc.or.jp Busan Fax : (+966-2) 6730205 Email : [email protected], #103 Korea Express Building Santiago 1211-1 Choryang Dong, Dong-Gu [email protected] 7th Floor WTC Building, Torre Sur Oficina 706 Busan, South Korea Nueva Tajamar 481 Las Condes, Santiago, Chile (Part Of 1st Fl, Korea Express Building) Johanesburg Phone : (56-2) 4410494 Phone : (82-51) 4411708 Indonesian Trade Promotion Center (ITPC) Fax : (56-2) 4410495 Fax : (82-51) 4411629 Suite 02/E4,2nd floor,Village Walk,Sandton Email : [email protected] Email : [email protected] Po.Box 2146, RSA Johanesburg X 9916 South Afrika Phone : (27-11) 8846240 Sao Paulo Chennai Indonesian Trade Promotion Center (ITPC) Ispahani Center - 3rd Floor Fax : (27-11) 8846242 Email : [email protected] Edificia Park Lane Alameda Santos 1787Conj III - 123/124, Nungambakkan 11 Andar Cerqueira Cesar, Sao Paulo High Road, Chennai, India 600034 Brazil 01419.002 Phone : (91-44) 42089196 Lagos Phone : (55-11) 32630472, 35411413 Fax : (91-44) 42089197 5, Anifowoshe Street, Victoria Island, C Fax : (55-11) 32538126 Email : [email protected] Lagos- Nigeria Email : [email protected] Phone : (+234-1) 4619865, 4619860 M Website : www.itpcchennai.com Website : www.itpcsp.org Fax : (+234-1) 2613301 Y Chicago Sydney Exotic and 70 West Erie Street, 3rd Floor Los Angeles Indonesiam Trade Promotion Center (ITPC) CM Chicago, Illinois 60610 USA Indonesian Trade Promotion Center (ITPC) Level 2, 60 Pitt Street Sydney NSW 2000, Phone : (+312) 6402463 3457, Wilshire Blvd,suite 101 Australia. 60.Pitt Street Level 2nd Sydney MY Fax : (+312) 6402648 Los Angeles, Ca 90010,USA Phone : (61-2) 92528783 Email : [email protected] Phone : (213) 3877041 Fax : (61-2) 92528784 CY Brightly Colored Fax : (213) 3877047 Website : www.itpcsydney.com Email : [email protected] CMY Dubai Email : [email protected]; Indonesian Trade Promotion Center (ITPC) [email protected] [email protected] Website : www.itpcla.org K Arbift Tower4 floor # 403 Baniyas street Deira Vancouver PO.Box 41664, Dubai – UAE Lyon Georgia Business Centre Phone : (971-4) 2278544 L' European - 19 bld Euge 1400-1500 West Georgia Fax : (971-4) 2278545 ne Deruelle - 69003 Lyon Vancouver, BC, V6G 2Z6, Canada Ornamental Email : [email protected] Phone : +33 4 78 60 62 78 Phone : 778 3734916, 778 3734904 Website : www.itpcdxb.ae Fax : +33 4 78 60 63 14 Fax : 604 7860078 Plants What’s Inside

djpen.kemendag.go.id LAYOUT September 3.pdf 2 3/1/2012 11:09:56 AM

from commercial attaches

Australia (Canberra) India South Korea EDITOR’S Indonesian Embassy 8, Darwin Avenue, Indonesian Embassy 50-A Chanakyapuri, Indonesian Embassy 55, Yarralumia, Canberra Australia A.C.T. 2600 New Delhi India 110021 Yoido-dong Young deoung po-Ku Phone : (02) - 62508654 Phone : (09-111) - 6114100 Seoul South Korea Fax : (02) - 62730757 Fax : (09-111) - 6885460, 6886763 Phone : (0082-2) - 7835371 / 2, 7827750 DESK Email : [email protected], Email : [email protected] Fax : (0082-2) - 7804280, 7837750 [email protected] [email protected] Email : [email protected] Website : www.kbri-canberra.org.au Italy Spain Belgium (Brussels) Indonesian Embassy Via Campania, Indonesian Embassy 65, Calle de Agastia, Indonesian Mission to the European Union 55 Rome Italy 00187 Madrid Spain 28043 Boulevard de la Woluwe 38 Phone : (39-06) - 4200911, 42009168 Phone : (34-91) - 4130294 Advisor : Dear Valued Readers, Brussels Belgium 1200 Fax : (39-06) - 4880280, 42010428 Fax : (34-91) - 4157792 Phone : (322) - 7790915 Email : [email protected] Email : [email protected] Hesti Indah Kresnarini Fax : (322) - 7728190 Email : [email protected], Japan Switzerland Welcome to the September issue of Export News. As [email protected] Indonesian Embassy 5-2-9, Indonesian Mission on The United Nations Editor in Chief : promised, we will continue to update you with the latest Higashi Gotanda Shinagawa-ku And Other International Organizations 16, Indrasari Wisnu Wardhana information on the best products of Indonesia. In this Canada (Ottawa) Tokyo Japan 1410022 Rue de Saint Jean Geneva Switzerland 1203 edition, we feature one of our best innovative creations in Indonesian Embassy 55 Parkdale Avenue, Phone : (81-3) - 34414201, 34470596 Phone : (0041-22) - 3455733 Ottawa, Ontario K1Y 1E5, Canada Fax : (81-3) - 34471697 Fax : (0041-22) - 3383397 the field of Ornamental Plants. Managing Editor : Phone : 1 - (613) - 7241100 ext. 306 Email : [email protected] Email : [email protected] The Directorate General of the National Export Fax : 1 - (613) - 7241105, 7244959 R.A. Marlena Email : [email protected], Malaysia Thailand Development, Trade Ministry, always makes every effort to [email protected] Indonesian Embassy No. 233 Indonesian Embassy 600-602 C promote quality export products from Indonesia, through Website : www.indonesia-ottawa.org Jalan Tun Razak Kuala Lumpur, Malaysia 50400 Pitchburi Road, Rajthevi P.O.Box 1318, Editors : M domestic and overseas promotions. We have numerous Phone : (603) - 21164000, 21164067 Bangkok - Thailand 10400 Sugiarti promotional media to introduce Indonesian products. One China (Beijing) Fax : (603) - 21167908, 21448407 Phone : (0066-2) - 2551264 ext. 123 Y Indonesian Embassy Email : [email protected] Fax : (0066-2) - 2551264, 2551267 of them is Export News, an English-language bulletin. Dongzhimenwai Dajie No. 4 Chaoyang District Email : [email protected] CM Writer : In the September 2011 edition, Export News bulletin Beijing China 100600 Netherlands MY Phone : (00861) - 65324748, Indonesian Embassy 8, Tobias Asserlaan United Kingdom Hendro Manurung brings you the information on Indonesia Ornamental Plant. 65325488 - 3014 The Hague Netherlands 2517 KC Indonesian Embassy CY Ornamental Plants products is one of Indonesia's flagship Fax : (00861) - 65325368 Phone : (31-70) - 310 8115 38 Grosvenor Square, London Email : [email protected] Fax : (31-70) - 364 3331 United Kingdom W1K2HW CMY products that we will promote through the Export News Design : [email protected] bulletin. The bulletin will be distributed to all Indonesian Email : [email protected] Phone : (44-20) - 72909613, 74997881 K Karnaen Nafed Website : www.indonesia.cn [email protected] Fax : (44-20) - 74957022 representatives abroad. www.indonesianembassy-china.com [email protected] 13 14 Email : [email protected] Speaking about the pride of Indonesian Ornamental www.indonesiaembassy.org.uk Denmark (Copenhagen) Philippines Plants, recently we already have started to see and feel the Indonesian Embassy Orehoj Alle 1, Indonesian Embassy 185, United States of America Editorial Addresses : progress. Along with that, we believe the increase the 2900 Hellerup, Salcedo Street Legaspi Village, Makati City Indonesian Embassy progress of the Ornamental Plants products will follow suit. Copenhagen Denmark Metro Manila Philippines 2020 Massachusetts Avenue, N.W. DIRECTORATE GENERAL FOR Phone : 45) - 39624422 ext. 215 Among Ornamental Plants products that are the pride of Phone : (632) – 8925061 / 68 Washington DC NATIONAL EXPORT DEVELOPMENT Fax : (45) - 39624483 Fax : (632) - 8925878, 8674192 United States of America 20036 Ministry of Trade Republic of Indonesia supplier of cut flowers of aster, roses, tagetes, gerbera, Email : [email protected] Email : [email protected] Phone : (202) - 7755350, 7755200 ext. 350 dahlia, gladiolus, chrysanthemum, carnation, lily and Fax : (202) - 7755354, 7755365 Jl. M.I. Ridwan Rais No.5 amaryllis and many others. Egypt (Cairo) Russia Federation Email : [email protected] Jakarta 10110 – Indonesia Indonesian Embassy 13, Aisha EL Temoria Indonesian Embassy [email protected] Phone: +62 21 3858171 The supplay activity of Indonesian Ornamental Plants is St. Garden City P.O. BOX 1661 Cairo Apt. 76, Entr. 3 Korovy val 7, clearly a major driving force for the growth and Cairo Egypt Moscow Russia Federation 117049 Indonesia Economic and Trade Office (KDEI) Fax: +62 21 23528652 Phone : (20-2) - 7944698, 7947200/9 Phone : (7-495) - 2385281 Twinhead Bld 6 F No. 550 Rui Goang Road, Neihu Email: [email protected] development of Indonesian Ornamental Plants, the Fax : (20-2) - 7962495 Fax : (7-495) - 2385281 District, Taipei 114-China Taipei. Website: http://djpen.kemendag.go.id September edition of Export News provide information on Email : [email protected] Email : [email protected] Phone : (886-2) 87526170 ext. 15 several producers and showing the creativity and [email protected] [email protected] Fax : (886-2) 87423706 professionalism of reliable Indonesian human resources. [email protected] Email : [email protected] Saudi Arabia Website : www.kdei-taipei.org Published by : We hope that the information in this bulletin will be useful France Indonesian Embassy Riyadh Diplomatic Quarter for our readers to get business partners in Indonesia. We Indonesian Embassy 47-49, P.O. Box 94343 - Riyadh Saudi Arabia 11693 Indonesia Consulate General DIRECTORATE GENERAL FOR Rue Cortambert Paris, France 75116 Phone : (966-1) - 4882800, 4882131 ext. 120 127 – 129 Leighton Road , 6 – 8 Keswick Street NATIONAL EXPORT DEVELOPMENT wish you every success in your ventures to establish Phone : (33-1)-450302760 ext.418, 45044872 Fax : (966-1) - 4882966 Causeway Bay, Hongkong Ministry of Trade Republic of Indonesia business relations with Indonesian business people. Fax : (33-1) - 45045032 Email : [email protected] Phone : (852) 28904421, 28902481 (D) Email : [email protected] Fax : (852) 28950139 Singapore Email : [email protected] Thank you Germany Indonesian Embassy 7 Chatsworth Road [email protected] DITJEN PEN/MJL/87/IX/2011 Indonesian Embassy Lehter Strasse 16-17 ingapore 249761 D-10557 Berlin Germany 10557 Phone : (65) - 67375420, 68395458 Phone : (4930) - 4780700 Fax : (65) - 67375037, 67352027 Fax : (4930) - 47807209 Email : [email protected] Email : [email protected]

2 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 11 LAYOUT September 3.pdf 3 3/1/2012 11:09:58 AM list of exporters In this issue From the Editor’s Desk 2 1. PT. FAJAR PUSPA ALAM 4. PT. USAHA BUNGA NUSANTARA Market Review: Jl.Bintaro Melati III/BB 19, Kel Pesanggrahan, Jl. Mariwati KM5, Sukaresmi, Cianjur Jakarta Selatan Phone : +62 263 580 876 Indonesian Ornamental Plant products in Phone : +62 21 7329326 Fax :+62 263 581 611 the World Market 4 Fax : +62 21 7363168 Mobile : +62811 207 728 Email : [email protected] Email : [email protected] List of Exporters 10 CP : Karen Sjarief CP : Hendra Darmawan Product: Cut leafs, polypodium, asplenium. Product: chrysanthemum Commercial Attaches 11 Indonesian Trade Promotion Center (ITPC) 12 2. PT. TROPICA GREENERIES 5. PT. INTERFORM (CROTON INDONESIA) Jln. Gading Raya 698; Pondok Bambu, Jakarta Jl. Kemandoran IV No. 50Z, Jakarta Barat

Timur 13430; Indonesia Phone : +62 21 535 0202 DJPEN/MJL/XXI/09/2011 Mexico CENIT Plaza Arquimedes , Office : 105 Arquimedes No. 130 Polanco, Del. Miguel Hidalgo C.P 11570 MEXICO, D.F Phone : (52-55) 50836055, 50836057 Phone : +62 21 861 6841 Fax : +62 21 535 0464 INDONESIA TRADE PROMOTION CENTER (ITPC) Fax : (52-55) 50836056 11 Milan Barcelona Hamburg Via Vittor Pisani, 8 - 6° Piano 20124 Calle Aribau 250, lantai dasar Indonesian Trade Promotion Centre (ITPC) Milano (MI) - Italia Phone : (+34 934111662) Multi Buro Servise - Glokengisserwall 1720095 Phone : +39 02 36598182 Fax : (+34 934146188) Hamburg – Germany Fax : +39 02 36598191 INDONESIA Email : [email protected] Phone : (49-40) 33313-333 Website : www.itpcmilan.com Fax : (49-40) 33313-377 Email : [email protected] Fax :+62 21 861 6841 Mobile : +62 21 3024 0173 Budapest Email : [email protected], Indonesian Trade Promotion Center (ITPC) [email protected] Osaka Bajcsy Zslinszky ut 12, 2nd floor No. 205 Indonesian Trade Promotion centre (ITPC) Budapest 1051 Jeddah ITM 4-J-8, Adia and Pacific Trade center 2-1-10 Phone : (36-1) 3176382 Indonesia Trade Promotion Centre Nanko Kita, Suminoe-ku Osaka 559-0034, Japan Fax : (36-1) 2660572 Al-Mualifin St. Al-Rehab Phone : (081-6) 66155350 Email : [email protected] District / 5. Po Box 10, Jeddah 21411 Fax : (081-6) 66155351 Phone : (+966-2) 6711271 Email : [email protected] Website : www.itpc.or.jp Email : [email protected] CP : Harry Haryanto, Ario Daru Busan Fax : (+966-2) 6730205 Email : [email protected], #103 Korea Express Building Santiago 1211-1 Choryang Dong, Dong-Gu [email protected] 7th Floor WTC Building, Torre Sur Oficina 706 Busan, South Korea Nueva Tajamar 481 Las Condes, Santiago, Chile (Part Of 1st Fl, Korea Express Building) Johanesburg Phone : (56-2) 4410494 Phone : (82-51) 4411708 Indonesian Trade Promotion Center (ITPC) Fax : (56-2) 4410495 Fax : (82-51) 4411629 Suite 02/E4,2nd floor,Village Walk,Sandton Email : [email protected] Email : [email protected] Po.Box 2146, RSA Johanesburg X 9916 Website: www.tropicagreeneries.com South Afrika Phone : (27-11) 8846240 Sao Paulo Chennai Indonesian Trade Promotion Center (ITPC) Ispahani Center - 3rd Floor Fax : (27-11) 8846242 Email : [email protected] Edificia Park Lane Alameda Santos 1787Conj III - 123/124, Nungambakkan 11 Andar Cerqueira Cesar, Sao Paulo High Road, Chennai, India 600034 Brazil 01419.002 Phone : (91-44) 42089196 Lagos Phone : (55-11) 32630472, 35411413 Fax : (91-44) 42089197 5, Anifowoshe Street, Victoria Island, Fax : (55-11) 32538126 Email : [email protected] Lagos- Nigeria Email : [email protected] CP : Anggia Murni Website : www.itpcchennai.com Phone : (+234-1) 4619865, 4619860 6. PT. AGRO DUASATU GEMILANG Website : www.itpcsp.org Fax : (+234-1) 2613301 Chicago Sydney Exotic and 70 West Erie Street, 3rd Floor Los Angeles Indonesiam Trade Promotion Center (ITPC) Chicago, Illinois 60610 USA Indonesian Trade Promotion Center (ITPC) Level 2, 60 Pitt Street Sydney NSW 2000, Phone : (+312) 6402463 3457, Wilshire Blvd,suite 101 Australia. 60.Pitt Street Level 2nd Sydney Fax : (+312) 6402648 Los Angeles, Ca 90010,USA Phone : (61-2) 92528783 Email : [email protected] Phone : (213) 3877041 Fax : (61-2) 92528784 Brightly Colored Product: Ornamental Plants (Raphis Excelca, Jl. Tebet Barat Dalam VI/F/1, Jakarta 12810 Fax : (213) 3877047 Website : www.itpcsydney.com Dubai Email : [email protected] Email : [email protected]; Indonesian Trade Promotion Center (ITPC) [email protected] [email protected] Arbift Tower4 floor # 403 Website : www.itpcla.org Baniyas street Deira Vancouver C PO.Box 41664, Dubai – UAE Lyon Georgia Business Centre Phone : (971-4) 2278544 L' European - 19 bld Euge 1400-1500 West Georgia Fax : (971-4) 2278545 ne Deruelle - 69003 Lyon Vancouver, BC, V6G 2Z6, Canada Ornamental Big Palm) Phone/Fax : +62 21 8379 0935 Email : [email protected] Phone : +33 4 78 60 62 78 Phone : 778 3734916, 778 3734904 Website : www.itpcdxb.ae Fax : +33 4 78 60 63 14 Fax : 604 7860078

M Plants Mobile : +62 813 6393 3875 What’s Inside

See you at... The beauty of Indonesian ornamental plants has been admired by many countries. Located in the tropical climate th The 26 zone, Indonesia is home to various ornamental plants from Y Trade Expo Indonesia flowers, ferns to trees. Indonesia is also lucky to have various 3. PT. UNGGUL SARANA RAYA CP : Tatag Hadi Widodo Exhibition - Trade Expo Forum geographical features with their unique plants, from coastal Product presentation - Indonesia Iconic Pavilion and lowland areas to hilly and mountainous regions. The 1 9 - 2 3 O c t o b e r 2 0 1 1 sprawling archipelago is also known for its dense tropical Jakarta International Expo (JIExpo) rainforest, home many exotic plants such as wild orchid. Some Kemayoran - Jakarta - Indonesia of these ornamental plants are natives to Indonesia while CM Jl. Darmawangsa X No. 1, Keb. Baru, Jakarta Product: Polyscias, Raphis exelsa, Livistonea Indonesia 2011 others are from other countries and climate zones but grow well in Indonesia. International standards, such as Good Agricultural Practices, have been implemented by farmers DGNED across Indonesia to increase the export of Indonesian Directorate General for ornamental plants. International growers and ornamental 12160 Rotindifolia, Pandanus, Cycas revolute, National Export Development plant enthusiasts will surely find this month edition of Export MY News to be an invaluable source of Indonesian ornamental plants and growers. Phone : +62 21 739 7860-64 Chocothrynax, Phonyx Robellini, Sansevieria www.djpen.kemendag.go.id www.nafedve.com CY Fax : +62 21 739 7864 trifasciata, Chcopeat Media, Dracaena Fragrans CMY Mobile : +62 816 188 7184 K Email : [email protected] [email protected] 7. ASOSIASI BUNGA INDONESIA CP : Ully Sigar Rusady Komp Liga Mas Indah-Perdatam, Jl Duren Tiga Hot issue Product: sanseviera, sikas, herbal plants. Indah Raya Blok I/12, Jakarta 12760 Exceptional nature Indonesia with the completeness of the colorful Phone : +62 21 797 6442 ornamental plants. Various species of orchids, gladiolus, Fax : +62 21 797 6443 chrysanthemums, daisies, gerberas, dahlias, anthurium and tasty Mobile : +62 811 833 880 evening (Polyanthes tuberosa), lilies and roses. Gladiolus planted in Email : [email protected] stages so that harvests can be done continuously. In some areas, the Website: www.asbindo.org old plant left to produce the ball, generally, yellow, red varieties of CP : Karen Sjarief Tambayong pink, red and black are popular. Chrysanthemums grown in open fields; white white chrysanthemum flowers are planted to produce one large, whereas the yellow and red varieties to three flowering shoots; rejuvenation performed after 18 months. Aster, Gerbera, dahlias and more widely planted in North Sumatra from the chrysanthemum. Some flowers are also sold without ba Chrysanthemum, is one type of cut flowers are quite familiar to humans. Not only in Indonesia but is also well known in the world. That's because the prospect of chrysanthemum cultivation as cut flowers are very bright, supported by a very potential market, because chrysanthemum plants is one of the important cut flower crop in the world. Among these potential markets are Germany, Britain, Switzerland, Italy, Austria, America States, Sweden and so on.

10 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 3 LAYOUT September 3.pdf 4 3/1/2012 11:10:00 AM

market review market review

4. Marketing or a small circle of associated farmers. By doing so, In regard to the market for cut flowers in Indonesia, the scale of operations remains too small for a it must be noted that no integrated domestic profitable undertaking and consequently market exists. The market consists of a number of investments in motherstock of planting material are confined markets, larger cities and their supply regions. A distinction should be made between not made. Jakarta and other larger cities in Indonesia. In b) No specialized nursery for young ornamental Jakarta giving flowers for all social occasions, such plants is in existence. Growers are not able to follow as birthdays, weddings, illness, business attention the market trend quickly and multiplication is done etc. has become rather common and substitutes for in an inefficient way. personal visits. As a result of this, Jakarta has c) Indonesian private growers of ornamental plants become by far the largest market for flowers in and flowers were left on their own for variety testing Indonesia and consumes approximately 76 percent and developing appropriate cultivation methods. of the total consumption (Table 2). In Jakarta more This has resulted in high cost and slow spread of than 900,000 stems of cut flowers are sold per week, adapted varieties and cultivation techniques. accounting for an approximate value of US$ 5.1 Support from RIOP as technology generating million per year, whereas the total amount for all institution and BPTP for transfer of technology is major cities is estimated as US$ 6.8 million per year. needed in every region. d) Institutional promotion to increase popularity of flowers and 5. Potential For Cut Flower ornamental plants in Indonesia is Production Development still limited. Similarly, information Tissue culture technology for C about flowers and plants which can multiplication of plantlets is M be supplied from Indonesia is rapidly developing and has been Y almost lacking in the world market. accepted on a wide scale for CM e) Most of the cut flower production several flowers and ornamental centers are scattered and located MY plants. Advantages lie in less time CY too far from the distribution point needed, uniformity of produced or air port. CMY plantlets and virus free planting f) High interest rate on credit for K material. Indonesia has ideal climatological capital on agribusiness which is treated the same as Indonesian conditions for growing tropical plants. Presently an other commercial investments. interesting domestic market has developed, where g) Limited area/land at reasonable price. relatively high prices are fetched, based on the Ornamental Plant scarcity of the product more than the actual cost 7. Conclusions price. To be able to achieve the quality standards Research on cut flowers and ornamental plants is required in the international market and its effective very important to support and solve the problems Products in the World Market marketing, cooperation with international growers faced by growers. The cooperation between private is a feasible alternative to obtain results in the not and public institutions needs to be strengthened Indonesia is the world's largest archipelago of areas, as well as increase production quantitatively too distant future for Indonesian growers. In order and developed. more than 13,000 islands with a total coastline of and qualitatively to meet the growing demand of to enter the world market to some significant extent The development of the domestic market is a 81,000 kilometers. With a population of 190 the rapidly expanding population. This will offer Indonesia needs to start selection and breeding of prerequisite for the development of export which million, Indonesia is the world's fourth most strong investment opportunities especially for its own varieties. A substitute for soil mixed with rice requires high standard quality and large volume as populous nation after China, India and the United floriculture and other horticultural crops. husk as a growth media for ornamental plants is well as competitive price. required in case of export since most countries States. Ornamental horticulture, especially cut flower The development of a well established wholesale prohibit soil and rice husk to enter their territories. The country is in the process of accelerating the production has sprouted from cultural and hobby market is needed in Jakarta to have a positive development of its economy through based activities into a lively and prospective impact on the development of this sector. 6. Constraints in Cut Flower Production industrialization on the basis of self reliance, business. Current government efforts to monitor The short production cycle of cut flowers and Development including rural economy. This will create the domestic and global demand and production ornamental plants, makes the country an ideal place a) Although several commercial tissue culture employment opportunities and improve the has provided sufficient evidence that the cut for multiplication of planting material, which needs laboratories are in operation in Indonesia, all have welfare of millions of people living in the rural flower industry could contribute substantially to to be explored. limited operations to serve their own requirement

4 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 9 LAYOUT September 3.pdf 5 3/1/2012 11:10:02 AM market review market review

Technology Generation Impact of research result is clear through interaction between growers and the research institute. Moreover, Research in floriculture is carried out by the Research dissemination of technology could be further enhanced Institute for Ornamental Plant (RIOP) in Jakarta by seminars and publications. At present there is an which has had its mandate from the Ministry of institution called BPTP which has the mandate for Agriculture since 1995. RIOP has two installations at technology assessment, development and extension Cipanas and Segunung. Major areas of research are work in almost every region. breeding, agronomy, pest and disease control, post- 3. Production of Planning Material the GDP of Indonesia. A productive cut flower climatological and soil conditions and their harvest technology and economics. Attention has industry could provide additional economic distance from larger cities. Main production At present many varieties are being grown in been directed to cut flowers namely orchids, rose, strength into the process of industrialization in the centres at present are:Due to the lack of statistical Indonesia both local as well as imported. It needs to jasmine and tuberose. 21st century. The government policy on information, it is difficult to obtain figures about be determined which ones are more suitable for The on-going research programmes within the RIOP horticulture development is directed to: total area cultivated, production and productivity. local growing conditions and match consumer are as follows: - stimulate investment and create opportunity in For development purposes it is necessary to keep preferences. With the rapid development of the - Germplasm collection, characterization, the horticultural sector, based on agribusiness track of these data as is done for other horticultural local market of cut flowers and ornamental plants, elevation and conservation. orientation; crops. The most important cities with regard to larger quantities of high quality planting material - Quality improvement on cut flower priority and - reduce the sharp price fluctuation in order to existing flower and ornamental sales as well as will be required (Table 1). Specialization on growing ornamental plants. maintain economic stability; growing of orchids and ornamental plants are: planting material of a certain kind of cut flowers and - Growth media and plant nutrition - reduce import and increase export, to raise growth stage of ornamental plants is promising and - Cropping system including hydroponics. foreign exchange earnings; Jav a : Jakarta, Bandong, Semarang, Malang looks prospectful. - Pests and disease control of cut flower priority. - create job opportunities and increase community and Surabaya - Vaselife prolongation of cut flower. Multiplication by means of tissue culture of cut flowers income; Sumater a : Medan - Socio-economic studies, to increase grower and ornamental plants has been found promising - fulfill the demand for beauty, harmony and Bali : D enpasar

C because of the rapidity of producing a large number of income and marketing. natural environment. Sulawesi : Ujung Pandang M - Seed technology and planting material plantlets in short time, and the uniformity of planting a) Jabotabek : Jakarta, Bogor, Tanggerang Y material which is free from diseases. production and Bekasi The main features of the production centers for CM Propagation of ornamental plants is done in partial flowers and ornamental plants in Indonesia are greenhouses which provide shading and protection b) North Brastagi, Kabanjahe, Tanjung, MY Research on orchids mostly relates to quality described here under: against rain and pests. Simple overhead sprinkler Sumatera : Mor awa and Medan CY improvement, virus resistance, comparison of irrigation system provides easy water supply and c) Riau : R iau Islands CMY growth media and plant nutrition from the tissue control of humidity. d) West Java : Cipanas, Cianjur, Bogor, Jakarta (Jabotabek) K culture stage through transplanting and cut flower Cisarua/Lembang Sukabumi production. Ways of rapid multiplication of orchid Planting material production in Indonesia is not yet In general, every large city has its own orchid Tasik Malaya plants with tissue culture have been studied as well. developed. There is no company breeding for cut gardens which supply its own consumers. In Types of orchids include Dendrobium, Phalaenopsis flowers at present in Indonesia. The market segment e) Central Bandungan, Yogyakarta Jakarta however, due to a scarcity of land and high and Vanda. On roses work was done on variety which uses high quality planting material is small Java : Magelang, Tegal, Pemalang price, orchid growers make investments outside improvement, adaptability testing, planting but shows a growth of about 10 percent per year. and Purbalingga Jakarta, for example in Tanggerang, Bogor and material production and socio-economic aspects. f) East Java : Tretes, Batu, Pujon, Pasuruan Bekasi. Estimates of a 1993 census by DKI Jakarta Prolongation of vaselife of cut flowers and colouring Table 2. Consumption of Cut Flowers in Jakarta and Madura reveal that a total of 102 hectares were cultivated tuberose by testing several formulas have also been (stems) In the sixth Five Year Development Programme under orchids and ornamental plants. Of this, 73 studied. A germplasm collection of cut flowers and (Pelita VI), expected contribution from percent or 75 ha were in use for orchids. Orchid Crop Seedling Import Seedling ornamental plants is maintained at the Research horticultural commodities to Product Domestic genera mostly grown by Jakarta growers are Requireme Productio Institute for Ornamental Plant. nt n Bruto is 6.1 percent and growth of horticultural Dendrobium, Vanda, Arachnis, Oncidium,

Orchid 66,200,000 1,100,00 65,100,00 production is 5 percent per year (Repelita VI Phalaenopsis and Cattleya. 0 0 Table 1. Estimation of Cut Flower Planting Pertanian, 1992). Approaches in the Second Long Rose 5,600,000 - 5,600,000 Major production areas of orchids in Jakarta are: Material Demand, Import and Production Term Development Plan for the horticultural Chrysanthemu 76,400,000 100,000 76,300,00 sector will be focused on agribusiness orientation m 0 West Jakarta : Kebon Jeruk, Grogol and Cengkareng Year Rose Chrysant. Tuberose Gladiolus Anthurium Dahlia Others Total which is modern, economically efficient and Anthurium 10,800,000 400,000 10,400,00 1993 8,038,800 7,035,000 6,156,800 7,543,500 614,300 2,473,100 3,078,400 33,939,900 0 sustainable. 1994 8,823,300 7,718,700 6,753,500 7,180,700 673,800 2,714,300 3,376,700 37,241,000 South Jakarta : Kebayoran Lama, Cilandak, Lebak 1995 9,682,300 8,466,700 7,406,000 8,878,100 739,000 2,978,400 3,703,000 40,853,500 Carnation 28,800,000 500,000 28,300,00 1996 10,622,400 9,384,700 8,119,200 8,641,100 810,100 3,267,300 4,059,600 44,804,400 0 Bulus and Pasar Minggu 1997* 11,650,800 10,178,700 8,898,200 9,475,400 887,900 3,583,400 4,449,100 49,123,500 2. Present Situation of Cut Flower Production 1998* 12,775,100 11,155,100 9,748,400 10,387,000 972,700 3,928,900 4,874,200 53,841,400 Lilium 32,400,000 100,000 32,300,00 East Jakarta : Jatinegara, Kramat Jati, Pulo 1999* 14,003,700 12,220,800 10,675,700 11,382,500 1,065,200 4,306,300 5,337,900 58,992,100 0 Production centers of cut ﬂower and ornamental Gadung, Pasar Rebo and Pondok Gede *Projection Source: Directorate of Horticulture 1993. plants have mostly developed on the basis of

8 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 5 LAYOUT September 3.pdf 6 3/1/2012 11:10:04 AM

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dahlia are more widely grown in North In Lembang cut flowers are grown on a small scale six of them had an area larger than 0.5 hectare. Sumatera than chrysanthemum. Some and are less important than ornamental plants. At Bandungan produces cut flowers of aster, roses, flowers are also sold without stem. Cisarua, a desa (village) next to Lembang, the tagetes, gerbera, dahlia, gladiolus, chrysanthemum, Most farms at Tanjung Morawa concentrate villagers are producing ornamental plants in almost carnation, lily and amaryllis. Quality of flowers varies on more or less the same kind of ornamental every home garden. It is estimated that there are a lot and grading is done by the trader. plants, such as palms, pines, ixora, around 100 growers with an average farm size of 500 Tegal and Pemalang produces jasmine (Jasminum dieffenbachia, dracaena, cycas and croton. to 1000 square meters. Plants are grown in plastic sambac). It is used as an ingredient for the taste of Plants are transplanted from the nursery into bags in a medium of rice hulls mixed with stable green tea. Banjarnegara has the largest jasmine black plastic bags. manure. They mainly consist of flowering pot plants plantation area of 345 hectares while Banyumas has such as baby roses, asters, mini carnation etc. Young The wholesale market is located at Berastagi, 45 hectares. plants of pines, cycas, azaleas, dracaena and palms especially on Tuesdays and Fridays, where are also produced. Sedap malam (Polyanthes tuberosa) is produced by flowers are traded and distributed to growers in Central Java at Desa Citrosono of Cut flowers such as gladiolus, anthurium and different markets and flower shops in Medan. Magelang and Bandungan. Harvested area under gerbera are mostly produced at Selabintana and tuberose at Citrosono-Megelang is around 14.5 Cut flower growers in Riau island produce Sukabumi. Sedap Malam (Polyanthes tuberosa) is Heliconia, one of the most prospective and produced at Selabintana/Sukabumi, Mayak/Cianjur hectares and at Bandungan-Semarang 12.3 commercial tropical flowers. and Indihiang/Tasik Malaya. Area under tuberose in hectares. Although orchid growing was primarily done in small Sukabumi is 6 hectares, in Cianjur 39.15 hectares and East Java (Batu, Pujon, Tretes, Pasuruan and shade net base gardens, presently some large scale in Tasikmalaya 9 hectares. From the wholesale Madura) W e s t J a v a ( C i p a n a s , B o g o r orchid farms are established in Jakarta and its market the flowers are transported to Jakarta. Cisarua/Lembang and Sukabumi) Batu is the center of cut flower and ornamental plant surroundings. Orchid growing is capital intensive production in East Java. Batu and Pujon, are located C compared to other cut flowers. An orchid farm of 1000 Cipanas has been well known as a center for at high altitudes of 1000 to 1300 meters above sea

M square meters will require a working capital of around flower and ornamental production for a long level. Most of the farmers at Batu and Pujon use US$ 12,000 to 15,000. time. Due to its favourable location and Y mixed cropping patterns of flowers and vegetables climate many inhabitants of Jakarta visit CM with an average of 0.5 hectare per farmer. Cut flowers Cipanas on the weekends. Ornamental plants MY produced are gladiolus, rose, chrysanthemum, North Sumatera (Berastagi, Kabanjahe, Tanjung are sold directly to consumers alongside the CY orchids, gerbera, lilies and tagetes. Morawa) and Riau Island roads. Major cut flowers produced are CMY Production areas in Kabanjahe are scattered over 4 chrysanthemum, rose, gladiolus, gerbera etc. In Tretes ornamental plant growers have formed an K districts: Kabanjahe, Barusjahe, Tigapanah and Simpang Chrysanthemum from Cipanas is well known association called Aspeni (Asosiasi Pengusaha dan Empat. Tanjung Morawa is located 17 km from Medan for its high quality. In rose, mostly local Petani Flora Indonesia). Ornamental plants and is known as the center of production of ornamental varieties are grown. Cut flowers are supplied produced at the 3 locations above are pines, palm, plants in North Sumatera. Production of cut flowers to Jakarta using bamboo boxes with banana cycas, ficus, ixora, dracaena, azalea and include gladiolus, chrysanthemum, aster, gerbera, leaves and are transported to hotels, florist dieffenbachia. dahlia, anthurium and sedap malam (Polyanthes shops and Rawa Belong market in Jakarta. Pasuruan is the center of sedap malam (tuberose) tuberosa). A few varieties of lilies and rose are also found. Ornamental plants produced at Cipanas are production in East Java. Total harvested area of Farm sizes for flower growing in North Sumatera varies pines, adiantum, azaleas, dieffenbachia, tuberose is 75 hectares at Bangil and 69 hectares at from less than 1000 square meters to one hectare. Most dracaena, bougainvillea, hibiscus etc. which Rembang, which are sub-districts of Pasuruan. of the flowers are grown in combination with are produced in small pots by villagers and Growers in Pasuruan produce jasmine beside sedap vegetables. Compared to Java less workers are used. Dry sold alongside roads. malam. Harvested area under jasmine in Pasuruan is fish waste is used as fertilizer. Bogor is known for its heavy rainfall with an Central Java (Bandungan, Tegal, Pemalang, 15 hectares. Gladiolus is planted in a phased manner so that harvest estimated 320 days of rainfall in a year. Bogor Purbalingga and Magelang) Madura is one of the most famous areas for jasmine can be done continuously. In some fields, old plants are has a very good connection with Jakarta and Bandungan is the main production area for cut production in East Java. Area under jasmine at left for bulb production; generally, yellow, pink, red and can be reached in half an hour by road. Cut flowers in Central Java. Most of the flowers at Bangkalan-Madura is 30 hectares. Most jasmine dark red varieties are popular. Chrysanthemum is grown flowers such as carnation, chrysanthemum, Bandungan are produced on small farms by a large production in East Java is used for accessories at in open fields; white chrysanthemum is grown and gerbera and cala lily are produced in plastic number of farmers in a mixed cropping system with wedding ceremony and other religious activities. pinched to yield one big flower, whereas in yellow and greenhouses at Megamendung and Ciawi. vegetables. From an agricultural census conducted The local wholesale market of cut flowers is located red varieties up to three flowering buds are left; Ornamental plants such as palms, pines and in 1986 it appeared that there were 1530 farmers, at Batu. Some of the growers act as traders as well rejuvenation is done after 18 months. Aster, gerbera and adiantum are produced at Ciapus Bogor. who produced both flowers and vegetables. Thirty and packing of flowers is done at their home.

6 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 7 LAYOUT September 3.pdf 6 3/1/2012 11:10:04 AM market review market review dahlia are more widely grown in North In Lembang cut flowers are grown on a small scale six of them had an area larger than 0.5 hectare. Sumatera than chrysanthemum. Some and are less important than ornamental plants. At Bandungan produces cut flowers of aster, roses, flowers are also sold without stem. Cisarua, a desa (village) next to Lembang, the tagetes, gerbera, dahlia, gladiolus, chrysanthemum, Most farms at Tanjung Morawa concentrate villagers are producing ornamental plants in almost carnation, lily and amaryllis. Quality of flowers varies on more or less the same kind of ornamental every home garden. It is estimated that there are a lot and grading is done by the trader. plants, such as palms, pines, ixora, around 100 growers with an average farm size of 500 Tegal and Pemalang produces jasmine (Jasminum dieffenbachia, dracaena, cycas and croton. to 1000 square meters. Plants are grown in plastic sambac). It is used as an ingredient for the taste of Plants are transplanted from the nursery into bags in a medium of rice hulls mixed with stable green tea. Banjarnegara has the largest jasmine black plastic bags. manure. They mainly consist of flowering pot plants plantation area of 345 hectares while Banyumas has such as baby roses, asters, mini carnation etc. Young The wholesale market is located at Berastagi, 45 hectares. plants of pines, cycas, azaleas, dracaena and palms especially on Tuesdays and Fridays, where are also produced. Sedap malam (Polyanthes tuberosa) is produced by flowers are traded and distributed to growers in Central Java at Desa Citrosono of Cut flowers such as gladiolus, anthurium and different markets and flower shops in Medan. Magelang and Bandungan. Harvested area under gerbera are mostly produced at Selabintana and tuberose at Citrosono-Megelang is around 14.5 Cut flower growers in Riau island produce Sukabumi. Sedap Malam (Polyanthes tuberosa) is Heliconia, one of the most prospective and produced at Selabintana/Sukabumi, Mayak/Cianjur hectares and at Bandungan-Semarang 12.3 commercial tropical flowers. and Indihiang/Tasik Malaya. Area under tuberose in hectares. Although orchid growing was primarily done in small Sukabumi is 6 hectares, in Cianjur 39.15 hectares and East Java (Batu, Pujon, Tretes, Pasuruan and shade net base gardens, presently some large scale in Tasikmalaya 9 hectares. From the wholesale Madura) W e s t J a v a ( C i p a n a s , B o g o r orchid farms are established in Jakarta and its market the flowers are transported to Jakarta. Cisarua/Lembang and Sukabumi) Batu is the center of cut flower and ornamental plant surroundings. Orchid growing is capital intensive production in East Java. Batu and Pujon, are located C compared to other cut flowers. An orchid farm of 1000 Cipanas has been well known as a center for at high altitudes of 1000 to 1300 meters above sea

6 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 7 LAYOUT September 3.pdf 5 3/1/2012 11:10:02 AM

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list of exporters In this issue From the Editor’s Desk 2 1. PT. FAJAR PUSPA ALAM 4. PT. USAHA BUNGA NUSANTARA Market Review: Jl.Bintaro Melati III/BB 19, Kel Pesanggrahan, Jl. Mariwati KM5, Sukaresmi, Cianjur Jakarta Selatan Phone : +62 263 580 876 Indonesian Ornamental Plant products in Phone : +62 21 7329326 Fax :+62 263 581 611 the World Market 4 Fax : +62 21 7363168 Mobile : +62811 207 728 Email : [email protected] Email : [email protected] List of Exporters 10 CP : Karen Sjarief CP : Hendra Darmawan Product: Cut leafs, polypodium, asplenium. Product: chrysanthemum Commercial Attaches 11 Indonesian Trade Promotion Center (ITPC) 12 2. PT. TROPICA GREENERIES 5. PT. INTERFORM (CROTON INDONESIA) Jln. Gading Raya 698; Pondok Bambu, Jakarta Jl. Kemandoran IV No. 50Z, Jakarta Barat

M Plants Mobile : +62 813 6393 3875 What’s Inside

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DJPEN/MJL/XXI/09/2011

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