ANNUAL REPORT 2019 DOING WHAT’S RIGHT EMPOWERING MANITOBANS TO SEE A BETTER FUTURE THE RIGHT CAUSE Message from JIM GOETZ CHAIRMAN OF THE BOARD The Canadian Beverage Container Recycling With the support of our partners, beverage There are many more programs that CBCRA and the Association was founded in 2010 as a not-for-profit, producers and the retailers who sell the beverage Recycle Everywhere program have implemented industry-funded organization. The membership containers in Manitoba, CBCRA is able to continue this past year, and I invite you to read about them includes beverage brand owners and distributors. to leverage opportunities that increase beverage in this report. The Board of Directors and staff are focused on container recycling across the province. The On behalf of the Board of Directors, I would like the single target of increasing beverage container committed management team and staff offer to thank the countless Manitobans for their recovery in Manitoba. educational programs and public advertising to continued efforts to recycle their empty beverage The Container Recycling Fee (CRF) changed show the importance of recycling the right stuff, containers. As we move ahead in 2020, and the from a flat rate to a variable rate, effective and to ensure that recycling is accessible no matter tenth anniversary of CBCRA, I want to reiterate February 1, 2019. This variable rate depends on where Manitobans live, work or play. the importance of our action-oriented focus, container material type and size to reflect each CBCRA continues to improve accessibility to unwavering commitment and dedication to container type’s cost more fairly. CBCRA and its recycling resources through the distribution of providing the most efficient beverage recycling Recycle Everywhere program are completely conveniently-sized bins, like Bin Bags. Throughout program to all Manitobans. Together, we can achieve funded through the CRF and it is important the the year, our CBCRA Street Team; and partnerships our goal of a 75% recovery rate. CRF properly represents the types of containers with campgrounds, cottage associations, and sold in the Province. businesses have helped us distribute over 27,000 of these bins. Bin Bags are an efficient and convenient way for Manitobans to recycle while the team works to add more permanent containers into City of Winnipeg parks and open spaces. 2 ANNUAL REPORT 2019 LETTERS FROM THE EXECUTIVE Message from KEN FRIESEN EXECUTIVE DIRECTOR In 2019, CBCRA continued to focus on improving We initiate and rely on a variety of research, Our RE101 presentation was shared with over 92 access to recycling bins, educating Manitobans on including consumer data, which is an important audiences, and we attended many trade shows and recycling right, and reducing contamination in the tool to help guide our efforts. Our Fall report told us conferences across Manitoba and Canada, including recycling stream. In our commitment to recycling that more than 73% of Manitobans recycle away the Canadian Stewardship Conference in Vancouver. non-alcoholic, non-dairy sealed beverage containers from home, and overall, 90% of respondents know We have a lot to offer others and will continue to over the last nine years, we have established a very that empty beverage containers go in the bins. But learn from others as well. strong recognizable brand, Recycle Everywhere, there is still confusion about what not to put in the It is thanks to our committed Board of Directors, with an 89% consumer recall rate. bins, especially non-beverage items. Manitobans management and staff of CBCRA that we have Our track record on litter reduction is very solid; continue to wish-cycle items that contaminate the made the strides that we have to date. Mostly, we have grown our reach through social media and recycling stream and cause good recyclables to go though, we give credit to all the Manitobans partnerships, our government relations is strong straight to the landfills. Leftover liquids, food waste, who are now placing their recyclable beverage and we now have over 68,000 public space bins coffee cups and take out cups unfortunately all containers in the recycling stream rather than across the province. continue to show up in the recycling stream. littering or landfilling them. We appreciate their We encourage collection at home, work, schools, Contamination and its direct and indirect impacts continued support and dedication to improving and public spaces and pay up to 80% of the net continues to be a large factor in why the beverage access to recycling bins, education and support for municipal residential collection cost. Through container recovery rate remains consistently below communities, schools and workplaces in Manitoba. promotion and education, we deliver a message of 70%. Nevertheless, PET beverage containers were As we move into our tenth year, the vision remains recycling the Right Stuff, reinforcing what belongs recycled at a rate of 77% in Manitoba, which is true... and we have an unwavering commitment to in a Recycle Everywhere blue bin and the downsides consistent with the Canadian average. This tells us reach our target of 75% recovery. when contamination is present. that we’re on the right track, but that we have more work to do. We continued to educate Manitobans through our Street Team, who attended over 282 events, including major sporting events like Winnipeg Blue Bombers’ football games, various festivals, and our Bin Bag distribution day, attended by the City of Winnipeg’s Mayor, Brian Bowman. CANADIAN BEVERAGE CONTAINER RECYCLING ASSOCIATION 3 THE RIGHT VISION CBCRA remains focused on reaching the government-mandated target of a 75% recovery rate for all beverage containers sold in the province. We strive to educate Manitobans on beverage container recycling, and to ensure that it is convenient to recycle empty beverage containers no FLOW OF CBCRA FUNDS matter where you live, work or play. FLOW OF MMSM FUNDS COLLECTED We are entirely funded by the Container Recycling MATERIALS FLOW OF Fee (CRF), which is paid by beverage producers who PARTICIPANTS MATERIAL REVENUE supply the Manitoba market with non-alcoholic Contributes CRF on each and non-dairy beverages. container sold into MB CBCRA MMSM Uses CRF to fund away-from-home Portion of CRF Reimburses recycling used to cover the 80% of net HOW IT infrastructure and cost of beverage municipal communications container collection cost after in the residential commodity WORKS stream revenue RECYCLE EVERYWHERE Collector (public Collector (public or private sector) or private sector) PARTNERS collects from collects from MUNICIPALITY Recycle Everywhere residents and (MUNICIPALITIES, IC&I SECTOR, partners and delivers PUBLIC EVENTS) delivers to a MRF to a MRF CONTAINER RECYCLING FEE MATERIALS Rebate may Rebate may accrue from RECOVERY accrue from material FACILITY material INCREASE revenue revenue (MRF) In early 2019, in order to support the cost of Materials recycling each material type, the Container Recycling sold to commodity Material markets revenue Fee (CRF) was changed from a flat rate of .02 cents flows back to a variable rate based on the container type and to MRFs COMMODITY size. This fee funds the entire beverage container MARKETS recycling program, from infrastructure to signage and technical support, to promotion and education. 4 ANNUAL REPORT 2019 The Canadian Beverage Container Recycling Association (CBCRA) is a not-for-profit, industry-funded organization, founded in 2010, whose membership includes beverage brand owners and distributors. CBCRA provides consumers a cost effective and convenient way to recycle empty beverage containers when at home or out in the community. CBCRA PARTICIPANTS BEVERAGE AS OF DECEMBER 2019 CONTAINER SALES A. Lassonde Inc. London Drugs Limited MATERIAL UNITS Acklands Grainger Inc. Malinda Distributors Inc. Amazon.com.ca, Inc. McKesson Canada Aluminum 194,963,114 Amway Canada Corporation National Dry Company Ltd Arctic Beverages LP Nestle Canada Inc. PET 215,405,525 Arthur Roger & Associetes Inc. Nestle Waters Canada Bulk Barn Foods Limited P.A. Fine Foods & Distributors HDPE 2,319,194 Cabela's Retail Canada Inc. Pepsi Bottling Group Canada Campbell Company Of Canada Red Bull Canada Ltd Other Plastics 396,823 Canada Dry Mott's Inc. Refresco Canada Inc. Canadian Tire Rocky Mountain Tisane Co Polycups 1,972,844 CanAqua Inc. RW Consumer Products Ltd. Casseroles Cora Inc. Saputo Dairy Products Canada G.P. Glass 3,590,873 Coca-Cola Refreshments Canada Company Save-On-Foods Limited Partnership COSTCO WHOLESALE CANADA LTD Shoppers Drug Mart Inc. Metal 950,910 Curved Distribution Inc. Sky Blue Water Inc. Dewpoint Bottling Company Ltd. Star Marketing Ltd. Aseptics 34,661,415 Distribution Missum Inc. Sunrise Soya Foods Dollar Tree Stores Canada Sun-Rype Products Ltd. Gable Tops 3,791,114 Dollarama LP Tetra Natural Health Inc. Drink Pouch EDOKO FOOD IMPORTERS LTD TFI FOODS 11,658,555 Federated Co-Operatives Limited The Minute Maid Canada of Company Inc. Bag-in-a-box 343 Fortune Foods Winnipeg ULC Tle' Nax T'Awei Limited Partnership Ice River Springs Water Co. Tree of Life Canada ULC ID Foods Corporation United Natural Foods Canada Inc. IKEA Canada Limited Partnership UNO FOODS INC. 2 Inform Brokerage Inc. Veritiv Canada, Inc. KOHL & FRISCH LIMITED Wal-mart Canada Corp. Kraft Heinz Canada ULC Well Juicery Canada Ltd. Labatt Brewing Company Ltd Wild Sparkling Tea Ltd. Loblaw Companies Ltd Wm.Bolthouse Farms Inc. CANADIAN BEVERAGE CONTAINER RECYCLING ASSOCIATION 5 THE RIGHT OUTCOMES RECOVERY RATE: WASTE AUDITS & LITTER RESULTS The recovery rate is determined by dividing the number of beverage containers recovered MONITORING by the number of beverage 68% containers sold in Manitoba. SUCCESS TOTAL RECOVERY/TOTAL SALES = RECOVERY RATE CBCRA evaluates the effectiveness of waste management systems in public spaces by THE AMOUNT OF BEVERAGE CONTAINERS RECYCLED IN MANITOBA IN 2019 conducting Waste Audits. This helps us understand the composition of the waste WOULD FILL 1,057 RAIL CARS — how many beverage containers end up in the recycling stream and how many go OR in the trash — so we can positively affect behaviours and improve recycling rates.