2018 3rd Annual International Conference on Education Science and Education Management (ESEM 2018) ISBN: 978-1-60595-553-7
Yan'an Baota Badminton Stadium Use Present Situation Ran LIU College of Sports, Yan 'an University, Yulin of Shaanxi province, China [email protected]
Keywords: Baota District of Yanan, Badminton, Stadium; Situation.
Abstract. Up to now, not a lot of research on China's badminton stadium management aspects of the number of people engaged in this work less and less. This paper adopts the method of questionnaire, mathematical statistics, literature, interviews and other methods, research status quo of Yanan City badminton venue, the conclusions can be drawn from Yanan City Badminton Stadium problems in the following aspects, the number of venues, and participate in the distribution of population sex ratio, working groups and stadiums have very big problems, which brought obstacles to the development of Yanan City badminton venue, in order to better the development of badminton venue, to jointly promote the rapid development of multi-party cooperation.
Introduction Taking part in sports has become a trend in contemporary society, becoming a trend and becoming a habit. It is in such a system, opportunity will be a lot of people choose sports, badminton with its unique value, characteristics, effect attracted numerous badminton lovers, badminton is a sport for young and old, people find fun in badminton, experience the charm of sports, can reach the effect of physical fitness. In many sports and fitness exercises, badminton sport is not restricted by age and gender, it is one of the common consumption patterns, gradually becoming one of the mainstream products of fitness consumption. The increasing number of badminton players requires a certain number of venues. Then, badminton venues became a commodity. Badminton venue is the precondition of sport to carry out the necessary material base, is to carry out the necessary hardware facilities of the sport, is a mainstay of the sports industry and cultural exchange center is one of essential conditions. This article through to Yan 'an Baota badminton venue of the status quo analysis, find out its existing problems, and put forward the corresponding solutions, make the Yan 'an Baota district of badminton lovers have a fixed place of movement, also hope to Yan 'an Baota district provided a reference for the development of badminton stadium.
Research Object and Research Method Subjects The research object is the badminton stadium in Baota district, Yan 'an city. Research Methods Literature Data Method. In order to further understanding of Yan 'an Baota badminton venue the use of the status quo, through the electronic reading room and the Yanan university library to refer to books, periodicals, newspapers about badminton stadium nearly more than 15. Questionnaire Method. A random sample of 200 residents of Baota district in Yanan city was asked to survey the factors affecting the use of the local badminton venues and to organize them according to the respondents' answers. The questionnaire design is based on the management theory, which involves the development of badminton sports, the basic situation of the stadium and the fee. The questionnaire was distributed in four regions, each of which was 50. They are Dongguan, Nanguan, Beiguan and Xiguan. 200 questionnaires were distributed, 200 questionnaires were collected, and the recovery rate was 100%. There were 195 valid questionnaires and 97.5% effective.
6 Interviews. According to the research needs to visit the Huangtai badminton venue, the lecong badminton venue, the flying badminton venue, river Zhuang ping badminton venue and so on. The management of the badminton venue was interviewed. Mathematical Statistic. All the data of the survey were used in Excel 2003 to establish database and conduct data analysis.
Research Results and Analysis Overview of Badminton Venues in Baota District, Yan 'an City According to the survey, the distribution of operating badminton venues in Baota district of Yanan city is shown in table 1
Table 1. Distribution of Operational Badminton Venues. Field building name Distribution region Site number Huangtai badminton stadium Zaoyuan road, baota district eight The venue of the music - Baota district twelve buckle badminton Flying badminton venues 100 meters avenue in baota twelve district Hezhuang ping badminton Hezhuangping,baota district fourteen stadium Yan 'an stadium Nanguan in baota district four Fengyuan park badminton hall The pagoda area extends oil mine three
According to the survey, the distribution of non-operating badminton venues in Baota district of Yanan city is shown in table 2
Table 2. Distribution of Non-operating Badminton Venues. Field building name Distribution region Site number The ganguyi oil mine The ganguyi oil deposit in four badminton hall baota district Cadre college badminton 40 zaoyuan road, baota two hall district Oil and gas exploration 57 lipu street, baota district one badminton hall Fire brigade badminton 100 meters avenue in two hall baota district Yanan university 58 holy land road, pagoda four Urban construction bureau Zaoyuan road, baota two district
From table 1, we can see the distribution of profit-making badminton venue is not uniform, in Zaoyuan road that a rational distribution of badminton venue, such as river ZhuangPing Huang Tai badminton venue, badminton venue, site number is relatively more. In hundreds of meters avenue in this area has the same problem, the distribution of intensive, such as badminton venue, flying badminton venue, site amount more than $24, is almost the sum total of Baota district other badminton venue. However, the lack of badminton courts in the downtown area of Yan 'an stadium and the lack of supply to local residents are unreasonable. Near the train station economic
7 development is good, but not in the surrounding business badminton venue, give people a lot of local needs for badminton is not convenient, in the region including seven shop bay, grahame, horse home. From table 2 we can see the non-operating arena is generally within the enterprise, the site less commonly, between 2-4 pieces, mainly to provide the company's employees use, uneven distribution, most of the venues are oil companies, colleges and universities are also part of the site. The non-operating badminton venues are not open to the public, and the frequency of use is low and there is no reasonable application. This is a waste of the site. Heald above 1 table 2 data we draw the following conclusion, the conclusion of a profit-making badminton venue in Yan 'an Baota uneven distribution of the geographical position, bring not convenient for people to carry out the badminton. The density of the site is a waste of the site, and the excessive number of venues will affect the local people's love of badminton. Conclusion non-operating badminton stadium in Yan 'an uneven distribution of Baota district work units, this means that some companies have enough space, others did not, workers after will generally choose sport, so most of the time space is idle, it caused the waste site. Analysis of the Present Situation of Badminton Sports Objects in Baota District, Yan 'an City The Gender, Age and Educational Structure Characteristics of the People Involved in Badminton Sport
Table 3. Description of Gender, Age and Educational Structure of the People Involved in Badminton Sport (N = 200).
gender proportion age proportion Record of formal proportion schooling Man (119). 59.5% 12-25 11% below the Primary 7% school Woman(81). 40.5% 26-39 45% Middle school, 19% high school 40-53 38% University college 63% 54-67 7% Bachelor degree or 11% above
By the data in table 3, we may draw the following conclusions: conclusion one in Yan 'an Baota district to participate in the badminton in the majority of men, and badminton the sport itself, the men in the sample of 200 reached 59.5%, the proportion of women in 200 samples of the proportion of 40.5%. Conclusion the Yan 'an Baota district to participate in the badminton sport in the crowd of all ages 26-53 this two stages involved in the badminton movement accounted for 83% of 200 sample data, people under the age of 25 in 200 samples was 11%, the proportion of people over the age of 54 in 200 samples was 7%, the proportion of participating in badminton most is working the crowd. Conclusion three Yan 'an Baota district number of people who participate in badminton with record of formal schooling also has a certain relationship, can be seen from the data according to the survey, the university undergraduate course and specialized subject education participate in badminton sports population accounts for most part of the 200 samples of the proportion is 63%, high school diploma to participate in badminton sports population in 200 samples of the proportion is 26%, bachelor degree or above in badminton sports population proportion was 11% in 200 samples. The extent to which education affects participation in badminton, they are more concerned about the importance of health. In conclusion, the people involved in badminton sport in Baota district of Yan 'an city have a great influence on gender, age, educational background and so on, which has a great influence on the use of badminton court. Participate in the badminton men's big proportion of the population, but men are the mainstay of the family, need a lot of time to work, to participate in sports time is 8 relatively small, relative to women more relaxed, more free time, but the number of women to participate in the badminton is less, it wastes the venues, there is no reasonable use. The age of badminton people is also an important reason to influence the use of badminton. Came out from the data we can see, at the age of 26-53 this age generally is the golden period of working people, people will spend a lot of time at work, participate in the badminton time is relatively small, after 54 people should pay more attention to their own health, but exercise is relatively small, venues will also be periods of free time, a waste of space. The degree of education of people involved in badminton sports will also affect the use of the site. We see from the data, university undergraduate and associate degree, participate in badminton sports population accounts for most of the people who, under the high school education accounted for the proportion of small, at this stage in the Yan 'an Baota district people a college degree is relatively small, and the following the crowd accounts for the vast majority of high school and high school, this also means that the site would not be reasonable use, will also be a waste of space. Analysis of the Current Situation of the Charging Situation of Operating Badminton Court in Baota District, Yanan City The Charging Situation of Commercial Badminton Court in Baota District, Yanan City
Table 4. Data Statistics of the Fees for Operating Badminton Courts in Baota District, Yan 'an City. Name of the arena The member price Non-member price Huangtai badminton 50 yuan per hour 65 yuan per hour stadium Flying badminton venues 60 yuan per hour 80 yuan per hour The venue of the music - 50 yuan per hour 65 yuan per hour buckle badminton Hezhuang ping badminton 45 yuan per hour 60 yuan per hour stadium
We have obtained the data of table 4 by consulting the management personnel of the badminton venue and consulting the relevant pavilion information. We can see the following two points from table 4. One is that it is understandable that membership prices are clearly lower than non-members' prices. Second, we can see that the prices of each pavilion are different. Cause there are two reasons for such things happen: why a member according to the survey we know to do a certain amount of deposit is needed to become a member, is in commonly 6000 yuan of above, the member is the purpose of stable customers, have liquidity, that is why prices are low. Two non-members are relatively high prices because of its consumption is not fixed, participate in the personnel is not stable, more is a one-off consumption, relative to the members, non-members of the number of people to participate in sports is relatively small. Above all in the Yan 'an Baota district of profit-making badminton venue rate can show the following results: the conclusion of a profit-making badminton venue in Yan 'an Baota district is relatively small, relatively high fees, this is a normal logic, overcharging also can cause some people like badminton no economic ability to participate in the sport, make a part of the site without reasonable apply, cause the waste of resources. Conclusion members and non-members price difference price is opposite bigger, consumer psychology is difficult to understand, easy to cause the consumer psychological imbalance, will hit the consumer interest hobby, easily resulting in the loss of part of the consumers and result in inadequate use of badminton venue, waste of resources.
9 Proportion Analysis of the Source of the Operating Income of Badminton Venues in Baota District, Yanan City The Proportion of the Income of Badminton Venues in the Baota District of Yanan City
Table 5. The Proportion of the Source of Badminton Venue Operating Income of the Baota District in Yanan City. The contents of the arena management Income ratio Venue cost 63% Badminton market 15% Badminton training 10% Rental site competition 12%
Can be seen from table 5 Yan 'an Baota district in proportion to the badminton venue operating income source mainly concentrated in the following, a crowd of badminton fitness activities, this is the main income of the arena, by making a variety of marketing to promote their own site to bring certain economic arena for himself a share of 63%. Second, each badminton hall area have their own goods, including all about badminton need products, such as badminton shoes clothes, badminton racket, badminton, badminton package and a series of products, at the same time also will provide badminton guy services, the proportion is 15%. Three is that now people pay more and more attention to sports is an objective existence of the fact, because of this, badminton training arises at the historic moment, people are mostly children participate in training, training time is not conflict with the adult, this also for the rational use of badminton venue laid a solid foundation, at the same time need to be part of technical good coaches. Private education is also a place to ignore, accounting for 10% of the total. Four is continues the badminton competition, developing the competitive sports games, mass sports, Yan 'an Baota badminton association every year there will be a lot of competition, both to the use of badminton stadium, and a propaganda of badminton venue, conducive to the development of badminton. Above all Yan 'an Baota badminton venue's income sources come mainly from stadiums expenses, by cost to support the operation of the badminton venue, badminton goods area at the same time also can bring certain income, badminton training in what is now the development of better, have larger development space. At the same time, many badminton competitions now require venues, which also brings a considerable income for badminton venues.
Conclusion of the Use of Badminton Venues in Baota District, Yanan City Uneven Distribution of Badminton Venues The Gender Ratio, Age Proportion and Proportion of Work Categories of the People Involved in Badminton Sport are Quite Different The Marketing of Badminton Venues is Too Old for the Site to be Wasted
Suggestions on the Use of Badminton Venues in Baota District, Yanan City The Uneven Distribution and Shortage of Venues Require the Government and Relevant Enterprises to Face it Together Yan 'an Baota badminton venue distribution is uneven, brought great inconvenience to the local residents, also has brought the development of badminton, this needs the government and related enterprise common thinking solutions are given in the Yan 'an Baota district of southeast northwest pass reasonable construction of badminton venue, make a space reasonable use, strive for the best results.
10 Formulate Relevant Marketing Methods for Different Job Categories, Age and Gender to Promote the Rational Use of Venues To badminton venue reasonable use, need more people to participate, Yan 'an Baota district to participate in the crowd of the proportions of the gender, age, type of work such as there is a big difference, this needs us children training can be a piece of value, at the same time encourage more of the old man walked into the arena to fitness, reduce the cost, make more and more people came in. Various types of companies should attach importance to the development of badminton and encourage their employees to take part in badminton games. This also corresponds to the slogan of national fitness, which leads to the development of local economy, which makes it more reasonable to use badminton venues. Strengthen the Promotion, Improve the Service Quality, Strengthen the Industrial Economic Consciousness of the Venue Industry, and Improve the Management System Badminton venue of marketing site too old to waste, to pay attention to the service concept, people-oriented, to the greatest possible to enhance customer comfort as the goal, master the law of the market, using the advanced way of propaganda, to improve their packaging. Improve the management system to strengthen the leadership, establish the evaluation and competition system based on benefit, and change the idea of waiting for customers to come to the door. Improve the quality of service personnel, improve service quality and form a good atmosphere of badminton.
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