09 September 2013

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IN FOCUS INTERVIEW: Roman Jakič, Minister of Defence BUSINESS INTERVIEW: Andrew Page, British Ambassador to Slovenia EUROBASKET INTERVIEW: CONTENTS EDITORIAL

Comprehensive Bruno ToičPhoto: IN FOCUS INTERVIEW 13 Roman Jakič For an open dialogue on defence and security Regional cooperation Brdo | Slovenia Brdo Ministerial 2013 10. 1.-3. Photo: Archive of MinistryPhoto: of Defence Harmonization of Regional Defence and Security Cooperation

in the Western Balkans and the South-Eastern Europe BUSINESS INTERVIEW 17 Andrew Page Slovenia has more talent per square kilometre than any other country in Europe

events Tanja Glogovčan, editor formats British Embassy Photo:

Inspiring Stories EUROBASKET INTERVIEW 42 Ivo Daneu The September edition of Sinfo concludes the successful story of the days The story of a legend of Slovenian, Yugoslavian, preparations, happenings and successes surrounding EuroBasket European and world 2013. As we were wondering before each game or during it whether the Slovenian team would beat their opponents, we discovered 3 that, as well as technique, team work and playing with heart were needed to win. And each time these were combined, we were able to celebrate at the end. But we were proud throughout that Slovenia was being represented at EuroBasket by such a superb team, even

www.crm2013.si Photo: Nebojša Tejić/STA when things did not go smoothly. You will learn more about the sport and the history of Slovenian basketball in the interview with the legendary Ivo Daneu, the best Slovenian basketball player of all time.

The central topic of this issue is a theme that has received little attention in the past, but is nevertheless very current. We interviewed the Minister of Defence, Roman Jakič. A comprehensive regional meeting of defence ministers from South-Eastern Europe SINFO – SLOVENIAN INFORMATION and the Western Balkans will be held at Brdo pri Kranju between Executive Editor and Editior – in - Chief: Tanja Glogovčan, [email protected] 1 and 3 October. On issues of defence and other topical political Editorial Board: Vesna Žarkovič, Polona Prešeren, and economic questions, we spoke to Andrew Page, Ambassador Irena Kogoj, Valerija Obu, Anja Polajnar, Borut Peršolja Photo Editor: Janez Vidrih to Slovenia of the of Great Britain and Northern Production: Nuit d.o.o. Ireland. Translation: Prevajalska agencija PSD Printed by: Littera picta d.o.o., Slovenia, Number of copies: 3450 Photo on the front page: Stanko Gruden/STA The articles on the start-up company, Koofr, and innovator Erika Government Communication Office: www.ukom.gov.si Drobnič are proof that, with enough inspiration, success is possible Government of the Republic of Slovenia: www.vlada.si SPIRIT: www.slovenia.info even in an economic crisis. We also invite you to read our other Western Balkans Defence Policy Directors (WBDPD) Meeting Slovenian Chamber of Commerce and Industry: www.gzs.si interesting articles, which include a summary of impressions from Slovenian Chamber of Craft: www.ozs.si Japti: www.japti.si the Bled Strategic Forum, and presentations of Slovenian mountain Ljubljana Stock Exchange: www.ljse.si trails. We hope you find the stories inspiring. U.S. - Adriatic Charter (A-5) Defence Ministerial Statistical Office of the Republic of Slovenia: www.stat.si South-Eastern Europe Defence Ministerial (SEDM) State Portal of the Republic of Slovenia: http://e-uprava.gov.si

Sinfo – Slovenian information 3 UNDERLINED Boštjan Lajovic, Director of the Government Communication Office Tanja Glogovčan, Irena Kogoj WHAT’S UP? Photo: GCO Photo: Nebojša Tejić/ STA Foreign Direct Investments Conference

Prime Minister Alenka Bratušek attended this year’s Foreign Di- rect Investments Conference – FDI Summit Slovenia 2013 under the theme “A Clear Vision for the Future”.

In her address, the Prime Minister presented to the conference participants the key measures the Government has adopted in the last six months to improve the economic and social climate in Slovenia. She highlighted Slovenia’s competitive advantages and the efforts of the Government to enhance the opportunities for quality investments in Slovenia, which will also create new jobs. Prime Minister Bratušek is convinced that Slovenia is very attractive and suitable for foreign direct investments, as it has Slovenian Government supports new foreign direct investments as an excellent a healthy industrial base, well-developed infrastructure, and tool for stimulating economic growth, economic stability, a reduction in qualified, hardworking and talented people. unemployment and improved well-being of the population and Slovenia’s better integration in international trade.

Slovenia: successful host to EuroBasket 2013 Against grey economy

This September, Slovenia seems to be a veritable Europe in miniature. ment has decided to tackle the problem with more determination and The Government approved a programme of measures aimed to com- The matches of the European Basketball Championships are behind consistency. The new measures are based on increased supervision bat the grey economy, which also foresees curbing undeclared em- us and we can all be satisfied with the attendance and the organisa- to be carried out by the inspectors, who will be given more powers ployment, inspection campaigns, amendments to health-care leg- islation and damages for illegal building. Measures also tackle cash tion of the tournament, which was running smoothly. It is interesting through the legislation amendments. Stricter control will also be im- Petelinšek/STA Tamino Photo: to note, in terms of sport, that EuroBasket 2013 has become a cham- posed on the owners of illegally built buildings, who will have to pay payments, duties and eliminating administrative barriers. pionship of surprises, with basketball superpowers such as compensation for such buildings until their legalisation. Estimates and eliminated in the qualifying rounds, while , an concerning the scope of the grey economy in Slovenia vary consider- The Government plans to launch a comprehensive campaign to re- outsider without any particularly notable previous results, qualified ably, ranging from four to as much as ten billion . The Govern- duce the grey economy, which includes incentives, eliminating the for the next stage. The towns of , Koper, Ljubljana and ment’s aim is to halve the volume of the grey economy, which would main causes, and greater oversight and sanctions. The plan, Mitigat- have all turned out to be very friendly hosts. Here I should give special entail a significant increase in budget revenues. Another important ing the Grey Economy in the Republic of Slovenia, presents sector- mention to Jesenice, which till now has had a reputation as a “hockey factor is the public awareness campaign promoting a view that tax specific policies and measures, and horizontal measures focused on town”: the atmosphere in the Podmežakla sports hall was great, with evasion constitutes a loss for us all and that buying without an invoice The aim is to reduce the grey economy by half, which translates into at least 200 improving the detection of the grey economy, better sanctions policy, supporters behaving well and no incidents reported. More generally, is ultimately more expensive since it excludes relevant servicing and million euros in additional tax revenues. prevention, and raising citizens’ awareness of the significance of the it is worth mentioning that the supporters’ contribution to the great guarantees. Obviously, such campaigns take time in order to have the grey economy and its consequences. The grey economy is increasing- atmosphere during the championships has been considerable; this desired effect. But this was also the problem with the separation of ly becoming not only an economic, but also a moral issue and a prob- is true, in particular, of the fans from Finland, who couldn’t praise waste, and today Slovenia is one of the most successful countries in lem of values in Europe. Therefore, the Government will regularly highly enough the friendliness of their hosts in Koper. They were also this area, while only a decade ago it was way down in comparison monitor and update the implementation of documents and measures. enthusiastic about the low prices they found here, at least compared with other European countries. with those in Finland. The championships then moved to Ljubljana’s Stožice Sports Centre, where all further matches were to be played, In September, the Bank of Slovenia, in accordance with its powers, including the final on Sunday 22 September. took a very important decision to initiate the procedure of controlled

liquidation of two Slovenian banks, namely Probanka and Factor Photo: Stanko Gruden/STA The European Basketball Championships have nearly overshadowed banka. These are two smaller Slovenian banks with relatively low Striving for a better Europe the economic and political events in Slovenia, though these are no market shares, but the Bank of Slovenia has effectively started the less interesting or tense than those in the sports halls. The Govern- process of rehabilitation and stabilisation of the Slovenian banking The Prime Ministers of Slovenia, and met in Venice, ment of Alenka Bratušek is preparing a revised 2014 national budget system, which is crucial for our way out of the crisis. In this respect, where they shared the idea of enhanced cooperation on energy and aimed at achieving a very ambitious goal: a maximum three percent the Bank of Slovenia has finally taken over the central role, which is infrastructure projects in the Northern Adriatic. deficit as required by the European Commission. With recession still something that should have happened long before; however, close on in Slovenia, this will be very hard to accomplish, which explains cooperation with the Government and the Ministry of Finance should At a joint press conference held by Slovenian Prime Minister Bratušek, why the political temperature in the country is on the rise. Along with also be mentioned. The decision to liquidate two of its banks was very Croatian Prime Minister Milanović, and the host, Italian Prime Minister, budget documents, the Government has been drawing up a package positively welcomed by the European Commission. The most impor- Enrico Letta, the latter said that they saw many possibilities for coop- of measures to ensure economic growth and new jobs. The discussion tant thing was that the Bank of Slovenia and the Government, through eration between the three countries. As a concrete example, he stressed on the envisaged measures includes proposals from the economic coordinated action, managed to persuade the people not to panic by that the Northern Adriatic ports in all three countries should not com- sector and the trade unions, which makes the social dialogue truly withdrawing deposits from their accounts, which would threaten the pete, but could develop only through mutual cooperation and thus lively. Efforts to exit the crisis also include the measures taken by the liquidity of other banks. Again, it has been demonstrated that cred- compete against other larger ports in the world. The Prime Ministers The Prime Ministers expressed their support for the countries of the Western Government with a view to combating the grey economy. So far, Slo- ible, professional and coordinated action is the only remedy to ensure also agreed to harmonise positions at the European level. In this light, Balkans and their efforts to join the European Union. venia has had little success in this domain; accordingly, the Govern- that Slovenia overcomes the crisis. they advocated the prompt establishment of a banking union.

4 Government Communication Office Sinfo – Slovenian information 5 WHAT’S UP? Vesna Žarkovič ON THE POLITICAL AGENDA

Photo: Stanko Gruden/STA Europe frequently too slow in responding to change The excellent relations between the countries are clear At the main discussion of the 8th Bled Strategic Forum (BSF), which took place between 1 and 3 September, the Slovenian and Austrian At the beginning of September, the Austrian President Heinz Fisch- Presidents, Borut Pahor and Heinz Fischer, and Italian Prime Minis- er made an official visit to Slovenia. In his talks with Slovenian ter Enrico Letta stressed that Europe, often too slow in its response to President Borut Pahor, President Fischer often emphasised support for Slovenia in resolving its economic problems. He also discussed change, needs a vision. current issues with the President of the National Assembly, Janko Veber, and the Prime Minister, Alenka Bratušek.

President Pahor emphasised that he and President Fischer were meeting officially for the second time in six months, which in his opinion “demonstrates the excellent political relations between the countries”. They focused primarily on the issue of the Slovenian

economic and financial crisis. President Pahor expressed his belief Petelinšek/STA Tamino Photo: that Slovenia can resolve its problems alone, but stressed that time is Austrian guests pointed out that the official language issue has not yet been running out. President Pahor also informed his Austrian counterpart resolved to the satisfaction of all parties. However, in time and with the help of dialogue, he expects progress in this field. of Slovenia’s efforts in connection with the Western Balkans and activities within the Brdo Process.

Getting to work by train and bicycle

The Slovenian Prime Minister Alenka Bratušek took part in this year’s European Mobility Week which is taking place under the slo- Photo: Daniel Novakovič/STA Photo: gan ‘Clean air – It’s your move!’. From Kranj to Ljubljana she trav- elled by train and from Ljubljana Railway Station to the governmen- tal building she cycled.

More than 2,000 European cities are expected to participate in the European Mobility Week which is taking place for the twelfth year in a row. This year’s edition runs until end of September under the slo- Prime Minister Bratušek emphasised that she likes to ride a bicycle, thus taking gan ‘Clean air – It’s your move!’. The 2013 campaign aims to encour- care of her health and contributing to a cleaner environment. age citizens to improve their health and well-being by changing their day-to-day mobility behaviour, and to raise the awareness about the Italian PM Enrico Letta, Slovenian impact of transport on local air quality. Air pollution also affects the The leaders pointed out that liamentary elections will also but wisdom is also required to President Borut Pahor, panel moderator environment, resulting in acidification of soil, biodiversity loss, ozone 2014, when European parlia- be an opportunity for Europe to take the right action; Europe has Igor Bergant, Austrian President Heinz depletion and climate change. mentary elections will be held, decide on the new method for problems because changes have Fischer and Indian Minister of State for External Affairs Preneet Kaur (pictured will be vital for the development selecting its senior representa- been postponed for too long. from left to right) taking part in the panel of the EU. The President of the tives and the presidents of the of leaders at Bled Strategic Forum (BSF). Photo: Daniel Novakovič/STA Republic of Slovenia, Borut Pa- European Commission and Eu- Prime Minister Letta agreed and Chemical weapons attack hor, believes in the united coun- ropean Council. He is convinced highlighted that the present crisis tries of Europe; however, not in that the selection of the highest has shown that a more efficient The leaders pointed out in Syria is a crime against the form of a melting pot, but by representatives should reflect Europe is needed. “How many that 2014, when European respecting the different identi- the will of the people rather than billions of euros have been lost humanity ties of European countries. “The the choice of leaders in Brussels because of inefficiency; billions, parliamentary elections crisis clearly points to the lack of at late night sessions. which must now be saved just as will be held, will be vital A UN inspection team published a report confirming that on 21 Au- powerful shared institutions for money was spent, because deci- for the development of gust, chemical weapons were used during an attack in the Damas- tackling the crisis,” he said and Austrian President Heinz Fisch- sions were not made at the right cus neighbourhood of Ghouta. The attack, in which sarin poison gas stressed that the Lisbon Treaty is er agreed that a future vision for time?” he asked, and expressed the EU. The President of was used, claimed many victims, including children, and is obvi- not enough for the future of Eu- a joint Europe is necessary, and his certainty that the European the Republic of Slovenia, ously a gross violation of international law and a war crime. rope. A new fundamental docu- a suitable timeline is also re- problem was political rather than Borut Pahor, believes in ment is urgent, and must be cir- quired for people to understand economic. Europe’s problem is the united countries of The report, which focuses primarily on the use of chemical weap- culated to all Member States for this idea and accept it. He point- untimely decision making. ons rather than identifying the perpetrator, contains certain evidence decision-making; the right time ed out that change is the main Europe; however, not in which might help identify the criminals, including the possibility that to prepare it will be after the Eu- force in today’s world and life, President Fischer stressed that the form of a melting pot, the Syrian regime was responsible for the attack. The Slovenian gov- ropean parliamentary elections. but it is essential to know which taking big steps at this point is but by respecting the dif- ernment considers this attack a crime against humanity which de- Slovenia commends the team of experts, who in difficult conditions successfully changes are needed and how to not prudent, as there are more serves the most serious punishment, and demands that the perpetra- carried out the field investigation and wrote a credible and unbiased report According to Italian Prime Min- make them. Some pressure is chances of failing than when ferent identities of - tors be brought to justice. based on testimony and laboratory results. ister Letta, the European par- necessary for difficult decisions, taking one step at the time. pean countries.

6 Government Communication Office Sinfo – Slovenian information 7 ON THE POLITICAL AGENDA ON THE POLITICAL AGENDA

Photo: GCO He also stressed that regulations values. During the business part entire Central Asia. Slovenia lies let the world know that we want USA, where social injustice or Austrian President Heinz from national democracies can- of the Bled Strategic Forum, co- on the shortest path towards to develop and keep up with the social differences are the great- More than 500 distin- not simply be transferred to the organised for the second time the Adriatic and the countries world.” est. I have a dream that twelve Fischer agreed that a European level, although this by IEDC-Bled School of Man- of South-Western Europe (Italy, shipping companies in guished guests, senior Photo: GCO future vision for a joint direction should be followed. agement, our honorary Profes- , and ). In could pay off 300 billion euros representatives from Europe is necessary, and “People do not want Brussels to sor Dr Jean-Pierre Lehmann, strengthening cooperation and of Greek debt if they gave up politics, business, the a suitable timeline is also have so much power, because former professor at the Institute taking advantage of opportuni- twenty per cent of their assets academic sphere and they think it is too remote from for Management Development ties, one of the toughest chal- held in tax havens. To be suc- required for people to them,” he warned. in Lausanne and founding di- lenges will be the field of trans- cessful only by becoming richer international community understand this idea and rector of the Evian Group Swit- port, which is an inseparable is something that leads to reck- participated at the 8th accept it. He pointed out SMART INTEGRATION zerland also gave a lecture. In his factor and condition of econom- less future conflicts. Bled Strategic Forum. lecture on economic aspects of ic development.” that change is the main The participants at the Bled Stra- change in Europe and the world, ENTERING THE BELARUS MARKET Photo: GCO force in today’s world and tegic Forum were first greeted by he pointed out a very important life, but it is essential to the Minister of Foreign Affairs idea. He said that is be- A contract worth over one hun- know which changes are of the Republic of Slovenia, Karl coming the centre of the world, dred million euros with which Erjavec, and Slovenian Prime and so the fundamental ques- the Riko company included the needed and how to make Minister Alenka Bratušek, who Dr Nadya Zhexembayeva, Head tion is how Europe will adjust to Slovenian companies Marmor them. Some pressure is highlighted that “Only a stronger of Coca-Cola Chair of Sustainable that. “This time, the world will Hotavlje, Stilles and Klima Petek necessary for difficult -de and more connected Europe will Development at IEDC-Bled School not adjust to Europe. And we will in the construction of a Kem- be able to face its challenges. We of Management: “It sometimes have to accept that.” I generally pinski complex in Minsk, the cisions, but wisdom is also need smart integration, which seems that companies do not think that we will have to inte- capital of Belarus, was also con- required to take the right does not mean new legislation, understand region of ex Soviet grate and learn more from oth- Mehtab Singh, entrepreneur: “I cluded during the business sec- action; Europe has prob- but a simplification of proce- Union and Central Asia very ers. There is absolutely no time have been in Slovenia for eigh- tion of the Forum. dures and reduction of admin- well, or do not know how work is for self-sufficiency. As a point teen months and I am excited lems because changes istrative burdens. We have to be done there. This is a market with of interest, the extent of global about your unique geographical have been postponed for aware that reforms and fiscal specific rules, so it is very impor- trade is now about 1,600-times location and natural sights. And THE CLASH OF GS too long. consolidation are not urgent only tant to know how to address such larger than it was one hundred also about the fact that you do because of Brussels. Only regular a market. I am glad that so many years ago.” not need a visa to enter the USA. The introduction to the main and gradual change and evolu- people from different disciplines I wish that the Government event of the Bled Strategic Fo- Photo: GCO tion can lead to sustainable de- have gathered here, given that would not impose such high rum was the Young Forum, en- velopment and growth. I advo- there are limitless possibilities Nujayed Ahmad, Team Leader for taxes on companies, particularly titled ‘The Clash of Gs’. Young cate further enlargement of the for economic cooperation. Slo- Municipal Governance in Nangar- those which are starting their professionals from diplomacy, European Union, as the enlarge- venia has knowledge and good har, Afghanistan: “I am grateful activities. I am otherwise very academic institutions and busi- ment policy has so far been suc- companies. Russia and Central that the Slovenian Government happy with the sale of Indian tea ness world, representatives of cessful.” Karl Erjavec, Minister Asia have natural resources and, has given us the opportunity to in Slovenia.” think-tanks and students dis- of Foreign Affairs said, “Europe as a result, financial means.” participate at such a useful Fo- cussed the challenges facing Photo: GCO has not been in such a difficult rum. Our young country is also youth in the EU, the digital revo- Photo: Personal archive position since the Second World part of the world, and with our lution and new business rules. War and it seems as if it is being presence here, we are trying to The young participants were forced to change against its will. bring it closer to the developed addressed by Prime Minister If it does not find answers to the world and new business oppor- Alenka Bratušek, who said that challenges, it will gradually lose tunities.” solutions for overcoming the its competitive advantages in the crisis must to a great extent also Photo: GCO global environment.” consider the young, and prom- ised that the Slovenian Govern- APPEALS TO ENHANCE ment would study the solutions ECONOMIC COOPERATION WITH generated at this year’s YBSF. RUSSIA AND CENTRAL ASIA Samo Omerzel, Minister of In- The Minister of Education, Sci- frastructure and Spatial Planning ence and Sport, Jernej Pikalo, The discussions about busi- of the Republic of Slovenia: “Infra- also debated with the young ness at the Forum, organised by structure and spatial planning participants. IEDC-Bled School of Manage- offer opportunities for enhanc- ment and the Slovenian-Rus- ing cooperation with Russia and THE MESSAGES OF THE FORUM sian Business Council, were held Central Asia (e.g. in the field of WERE OPTIMISTIC before the official opening of the sustainable mobility). Many Dušan Arzenšek, Le Monde Di- BSF. They focused on opportuni- Danica Purg, President of IEDC- small and medium-sized com- plomatique: “I am thrilled about More than 500 distinguished ties to enhance economic coop- Bled School of Management: panies in Slovenia have good the number of participants in guests, senior representatives eration and make new business “Relations between Russia and information technology; there Bled; I believe it is the largest from politics, business, the aca- deals in Russia and Central Asia. Central Asia are exceptionally is also a lot of knowledge about yet. A lot was said about dreams demic sphere and international The markets of Russia and Cen- important for our joint future; so-called smart communities. during the discussion on the community participated at the tral Asia are growing and offer not only in the fields of energy Slovenia should also seek op- future of Europe. We all have 8th Bled Strategic Forum. In ad- many opportunities for posi- and the economy, but also for portunities in this field. Internal Abdul Ahad Fazli, Political Advi- them, of course, but I missed dition to the main discussion tive synergies with the Slove- understanding the political roles traffic in our country has been sor to the Governor of Nangarhar, words like solidarity, social jus- on the future of Europe in the nian economy, and diplomacy is of Europe and Russia in the glo- decreasing during the crisis; on Afghanistan: “It is about mutual tice, balance, fair distribution of changing world, there were also there to provide assistance. balisation process. We must cre- the other hand, total transpor- interest; we are still a young wealth, which were fundamen- discussions on: the future of the In spite of the opportunities, the ate and innovate together, while tation has been growing, par- country, we are constantly tal ideas in post-war Europe. I economic and monetary union; participants also pointed out respecting each other’s differ- ticularly due to the developing learning, and it is the same in believe that we will be able to the situation in North Africa and several limitations: ences and on the basis of mutual markets of Russia, and the case of Slovenia. We wish to present our hopes also to the the Middle East, particularly

8 Government Communication Office Sinfo – Slovenian information 9 ON THE POLITICAL AGENDA Peter Štefanič IN FOCUS

with regard to water supply; the BSF was attended by numerous cussions at the young, business The host, the Minister situation in the Western Balkans ministers of foreign affairs and and main forums. I am glad that of Foreign Affairs, Karl following Croatia’s accession to senior representatives of inter- the main messages remain op- Slovenia to host this year’s NATO conference the EU; cooperation between national organisations. timistic in spite of the current Erjavec, assessed the the EU and Turkey, and the role unenviable circumstances,” he Forum as successful, “It of international criminal jus- The host, the Minister of Foreign concluded and invited his guests Between 30 September and 4 October 2013, the planning conference for the NATO was interesting to listen tice. Besides Austrian President Affairs, Karl Erjavec, assessed to return to Bled next year, in the Crisis Management Exercise (CMX 14) will be held in Portorož, one of the most beau- Heinz Fischer and Italian Prime the Forum as successful, “It was same numbers, to meet at the 9th tiful Slovenian coastal towns. The conference is being organised by the Ministry of to the discussions at the Minister Enrico Letta, this year’s interesting to listen to the dis- Strategic Forum. young, business and main Defence of the Republic of Slovenia (MORS), which expects some 250 representatives

Photo: TaminoPetelinšek/STA of member states of the North Atlantic Treaty Organization and representatives of Fin- forums. I am glad that the land and , who participate in exercises and their planning in NATO and in their main messages remain own countries, to attend the conference. optimistic in spite of the current unenviable cir- cumstances,” he conclud- ed and invited his guests to return to Bled next year, in the same numbers, to Trnkoczy/SPIRIT Photo: meet at the 9th Strategic Forum.

Portorož, often referred to as the capital of Slovenian seaside tourism The introduction was the Young and nightlife, is one of Slovenia’s Forum, entitled ‘The Clash of Gs’. most popular beach resorts. It has

Photo: TaminoPetelinšek/STA a long fine sandy beach with top- Over the past seven years, the BSF rate bathing facilities. The seaside has grown into a successful platform promenade is lined with restaurants, for high-level strategic dialogue hotels, and nightclubs. among leaders from the private and public sectors on key issues facing SUBJECT OF THE PLANNING lar conferences in and ASSESSMENT OF READINESS Europe and the world in the 21st century. CONFERENCE Spain. A draft of instructions for the exercise and a hypothetical The five-day conference in Slove- In accordance with NATO pol- but realistic scenario was pre- nia concludes with a full plenary icy, the North Atlantic Council pared in Madrid, including the session to present a summary of organises and conducts regu- presentation of starting points the work of individual groups and lar annual crisis management for work at the conference in findings on the final agreement or Following the introduc- exercises (CMX). In addition Slovenia. The final conference harmonisation of issues discussed tory speech by Roman to key NATO bodies, member will be in Berlin at the end of about the CMX 14 exercise. The Jakič, the Minister of states and, depending on the November. exercise is intended to verify the nature of the exercises, invited readiness of states’ decision-mak- Defence of the Repub- partner countries participate Following the introductory ing procedures and the Alliance lic of Slovenia, and a in the exercises. In preparation speech by Roman Jakič, the when responding to a cyber cri- plenary session of the for individual exercises, NATO Minister of Defence of the Re- sis, the suitability of cooperation holds planning conferences in public of Slovenia, and a ple- and harmonisation of measures coordination conference allied states at which experts nary session of the coordination in a cyber crisis and the ability to in Portorož, participants from member states familiar conference in Portorož, partici- exchange information to establish will be divided into with the fields related to the pants will be divided into sev- the most comprehensive and real- subject of the exercises also eral different working groups istic picture of events possible. several different working take part. (coordination, political, strate- groups which cover the gic communication, civil crisis The participants at the planning full scenario of the CMX The planning conference in Slo- planning, cyber defence, etc.) conference will undoubtedly 14 exercise. The exercise venia on the CMX 14 exercise is which cover the full scenario of complete all planned tasks and the third this year; the partici- the CMX 14 exercise. The exer- successfully conduct the exer- is planned for March pants have already met at simi- cise is planned for March 2014. cise in March 2014. 2014.

10 Government Communication Office Sinfo – Slovenian information 11 IN FOCUS Marko Čehovin, CRM Programme Coordinator, MORS Vesna Žarkovič IN FOCUS INTERVIEW

Comprehensive Regional Ministerial Roman Jakič Harmonisation of Regional Defence and Security Cooperation in the Western Minister of Defence Balkans and South-Eastern Europe For an open dialogue on defence The idea of organising the Comprehensive Regional Eastern Europe. The analysis showed that the Minister Ministerial (CRM) arose at the beginning of 2012, of Defence at the time had been invited to six meet- and security cooperation when the Ministry of Defence of the Republic of Slo- ings to discuss regional initiatives in 2011, which The purpose of the regional meeting is not only to save resources, but also venia (MORS) conducted an analysis of regional de- amounted to almost one month of Minister’s partici- an opportunity for open discussion on methods to reduce unnecessary fence initiatives in the Western Balkans and South- pation at regional meetings alone. duplication, provide coherence, rationalise structures and improve work-

Photo: Stanko Gruden/STA ing methods. This direction is also noted in the title of the comprehensive regional meeting - Harmonisation of Regional Defence and Security Coop- eration, said Minister of Defense Jakič before the beginning of the meeting.

Roman Jakič holds a bachelor’s degree in pedagogy and is a professor of sociology. While still a student at the Faculty of Arts of the University of Ljubljana, he became associate dean and co-founded the Student Organisation. As well as

The idea was to hold several South-Eastern Europe Defence organisations, which will con- Archive of MinistryPhoto: of Defence performing high-ranking The short-term effects meetings for different initia- Ministerial. Additionally, a brief tribute to the improvement of political functions, he was also tives at one location within a ad hoc meeting of all participating cooperation between different President of the Track and Field such as saving funds condensed period of one week delegations will be held, which regional initiatives and interna- and time (from all del- Athletes’ Association of Slovenia, at the most, which would other- will include representatives of all tional and regional organisations. and still leads the Slovenian egations) must be high- wise have been held at different countries in the region. Paralympic teams at the summer lighted. But the expected locations and different times in Although the entire implemen- and winter Paralympics. In the second half of the year. The tation of the comprehensive WHAT WILL SLOVENIA GAIN FROM his professional career he was long-term effects are main objective was to save time meeting will not cost MORS sig- THIS EVENT? also a sole trader in the field of and money for participants. In nificantly more than the annual even more important: management counselling for June 2012, MORS submitted a The comprehensive meeting is income of an officer in the Slove- for example, the ratio- domestic and foreign companies, proposal to all countries in the re- expected to host 17 ministers and nian Armed Forces on an inter- and later became Director of nalisation of regional gion and several donor countries several of the most senior repre- national operation or mission, the the Ljubljana Public Institute of cooperation within the on participating at the CRM or sentatives of regional and inter- relevant question for the Slove- Sport. He was the Chair of the on rationalising regional defence national organisations (NATO, nian public is: what will Slovenia framework of individual National Assembly Committee cooperation. The countries in the OSCE, EU, UN, RCC, RACVIAC, gain from hosting the meeting? projects and initiatives, on European Union Affairs and region and international and re- etc.). The rationalisation of time The short-term effects such as the Deputy Head of the National as well as the contri- gional organisations were then and funds is most directly vis- saving funds and time (from all Assembly Delegation to the bution of Slovenia to regularly updated on details at ible if all participants in indi- delegations) must be highlighted Parliamentary Assembly of the the stabilisation of the almost all regional meetings. The vidual formats are added up, in again; these could become per- idea of holding the CRM between which case some 300 people manent if this type of forum Council of Europe from 2011 region, particularly of 1 and 3 October 2013 at Brdo pri would have to participate at all becomes traditional. But the ex- until March 2013 when he was the Western Balkans, as Kranju received a favourable re- meetings. However, because the pected long-term effects are even appointed Minister of Defence of the Republic of Slovenia. the implementation of sponse and was also confirmed formats of individual initiatives more important: for example, the for individual initiatives (also on overlap (individual countries thus rationalisation of regional coop- the CRM would enhance the basis of numerous bilateral participate at WBDPD, A-5 and eration within the framework of defence cooperation harmonisations and discussions). SEDM), the final number of par- individual projects and initiatives, between all the countries ticipants is expected to be about as well as the contribution of Slo- in the region. And finally, AGENDA 2013 150. Considering that the partici- venia to the stabilisation of the re- pants will have the opportunity gion, particularly of the Western the effect that the event The CRM will begin on 1 Octo- to participate at three events for Balkans, as the implementation will have on the growing ber 2013 with a meeting of the three different initiatives in three of the CRM would enhance de- recognisability of Slo- Western Balkans Defence Policy days, this type of meeting also fence cooperation between all the Directors (WBDPD), and will provides an excellent opportunity countries in the region (conflicts venia in the region and continue on the following day to discuss the harmonisation of between countries in close coop- internationally should (2 October) in a similar format regional projects and initiatives. eration are less likely to develop). also be considered. with a ministerial meeting of the Furthermore, the condensed And finally, the effect that the U.S. – Adriatic Charter (A-5). The implementation of two ministe- event will have on the growing last day (3 October) will see the rial meetings means the presence recognisability of Slovenia in the hosting of the ministerial meet- of several ministers and highest region and internationally should ing in the broadest format, the representatives of international also be considered.

12 Government Communication Office Sinfo – Slovenian information 13 IN FOCUS INTERVIEW IN FOCUS INTERVIEW Photo: Nebojša Tejić/STANebojša Photo: The Minister of Defence, Roman Jakič, At the Bled Strategic Forum, the also supports the Slovenian basketball Minister of Defence, Roman Jakič, team. The Ministry of Defence was a panel speaker in the discussion contributed supplies and the assistance entitled ‘EU and Turkey – Where do of the Slovenian Armed Forces to the we go from here?’ The discussion staging of the basketball championship. focused on the importance of EU

From the National Logistics Centre Photo: Nebojša Tejić/STA integration for the countries of the for Protection and Disaster Relief, Western Balkans and on the future the Administration of the Republic of Turkey within the EU and its of Slovenia for Civil Protection and strategic and economic role in the Disaster Relief provided six mobile regional and global context. Minister and nine large aggregates for lighting, Jakič described Turkey as a friend twenty containers for one thousand and credible ally which is oriented square metres of umtech panels, cargo towards a joint future. vehicles for transporting and removing equipment, wireless communication equipment, a tent for lighting, premises for the control centre in Ljubljana, a sports hall in Ljubljana for training, and parking premises in Celje, Kranj, Ljubljana and Ankaran. Eighty members of the Slovenian Armed Forces were involved in staging the event. In the photo: Slovenian President Borut Pahor, Croatian Prime Minister Zoran Milanović, Slovenian Prime Minister Alenka Bratušek, Minister of Foreign Affairs Karl Erjavec and Minister of Defence Roman Jakič.

A comprehensive regional meet- nity to acquaint themselves in a in a package; then there are still in Euro-Atlantic integration. The and missions, Euro-Atlantic in- The fundamental document de- We hope that these ing of defence ministers from short time with the most relevant others – we are among them – Ministry of Foreign Affairs moni- tegration and international mis- fining decision-making frame- The fundamental meetings become South-Eastern Europe and the regional incentives in the field of which believe that the enlarge- tors the activities of other bodies, sions. The members of the Slo- works on Slovenian cooperation document defining Western Balkans will be held at defence, which will possibly lead ment of the Alliance has to be mainly the activities of the Minis- venian Armed Forces currently in international operations and traditional and some Brdo pri Kranju between 1 and to harmonisation and to avoid- approached individually. As far try of Defence in the field of de- posted in Afghanistan, , missions and a general selection decision-making other country in the 3 October. This will be the first ing the duplication of certain re- as the accession of fence and military cooperation, and of capacities for its implementa- frameworks on region will host a similar such meeting and is undoubt- gional projects. More than twenty is concerned, I hope that pub- which is also our jurisdiction and elsewhere perform their duties tion is the ‘Cooperation strategy Slovenian cooperation in edly extremely demanding in ministers and highest represen- lic opinion will turn in NATO’s responsibility. in the name of the country and of the Republic of Slovenia in in- event in 2014. terms of organisation. How are tatives of international and re- favour, and that the decision to are also Slovenian ambassadors ternational operations and mis- international operations the preparations going, and what gional organisations are expected join will not be problematic. I Has the share of GDP earmarked and an important element of Slo- sions (of 12 November 2009)’. and missions and is the meeting about? at the meeting, which is a total of am certain that it will receive for defence increased or de- venian foreign policy interests. Among other issues, the strategy a general selection The preparations for the Compre- about 200 representatives. At this public support and the support creased recently? That is true. Most of our troops on discusses the integration of busi- of capacities for its hensive Regional Ministerial are point, I can already confirm that of the Alliance. The Montene- From 650 million euros in the last foreign missions are in Kosovo, ness entities, non-governmental being conducted by the Defence the OSCE Secretary General and grin authorities are waiting for few years, we dropped to a budget i.e. 300. More than 320 troops, organisations and other non-gov- implementation is the Policy Directorate in cooperation NATO Deputy Secretary-General our signal for the right moment of 300 million for defence, which which is more than 80 per cent ernmental bodies in implement- ‘Cooperation strategy with other internal organisational confirmed their attendance. I to join. The wish, if not require- is 1.1 per cent of GDP, which does of all Slovenian troops involved in ing international operations and of the Republic of units of the Ministry of Defence, would also like to highlight that ment, of Slovenia is to expand not meet the obligation to NATO, international operations and mis- missions within the framework Slovenia in international the Slovenian Armed Forces and representatives of and further to the Balkans, which which requires 2 per cent per sions, are present in the Western of a comprehensive approach to several other state authorities Kosovo are expected to attend will contribute to stabilising the year. Only three countries among Balkans. This is a clear indica- ensuring national security and operations and missions (e.g. Police). This is the largest the meeting. We hope that these region. That Serbia has conclud- the 28 EU Member States are able tion of the priorities of Slovenian welfare, and realising the foreign project our ministry is organis- meetings become traditional and ed an agreement with Kosovo to provide that. As far as numbers defence and security policy. We political, security, economic, de- ing this year, and it will also be a some other country in the region and appointed NATO forces as are concerned, we are near the are not planning reductions in velopmental and other interests unique opportunity to promote will host a similar event in 2014. a guarantee for the protection bottom of the list, which is un- Kosovo, since our presence there and objectives of the Republic of Slovenia. The ministerial meet- With regard to the anticipated of minorities, are grounds for derstandable, because the crisis is very important. The number Slovenia. In accordance with this, The value of such ing is an innovative project aimed high level of attendance, the hoping that Serbia is also near- does not allow any major invest- of soldiers in Afghanistan is de- the possibilities for Slovenian at rationalising costs and saving comprehensive regional meet- ing the Alliance. As you know, ments in defence at the moment. creasing; by the end of the year, businesses to provide logistical events is that defence precious time. In three consecu- ing will be a great opportunity for Serbia has the most reservations While we can still fulfil our obli- only 39 and next year only 12 will supply for individual operations ministers will have tive days, we will be hosting three bilateral meetings and enhancing about membership, especially gations on international missions, remain there. We will have to de- or missions and to acquire pos- the opportunity to meetings of three regional in- cooperation between individual because of past events; however, the budget cuts will not have an cide whether to stay there at all. I sible business opportunities re- centives which would otherwise regional defence incentives and their membership is extremely externally visible effect on de- would like the Police and various lated to post-conflict reconstruc- acquaint themselves in be held in the second half of the regional and international organ- important to us. fence; however, it will have a educational institutions to partic- tion of affected areas are studied a short time with the year in different countries; these isations. great impact on the development ipate in these missions. There are by the relevant line ministries The armed forces are most relevant regional are the meeting of defence policy How is Slovenia involved in the and future functioning of the sys- many possibilities for coopera- and services during the planning, here to help people with incentives in the field directors of the Western Balkans, Are there any reservations about process of Montenegro’s inclu- tem. At the moment, it is impor- tion, but unfortunately those who preparation and implementation their everyday problems the meeting of defence minis- enlargement within NATO and sion in Euro-Atlantic integra- tant to ensure a sufficient number make decisions have reservations of cooperation on international of defence, which ters of the Adriatic Charter (A-5) outside as well? tion? of personnel for NATO, EU and about security. operations and missions. and disasters. I advocate will possibly lead to presided by Montenegro and the Of course, there are. There are Slovenia is one of the greatest UN missions. The missions do not have a direct a synergy between the harmonisation and to meeting of defence ministers of countries which are sceptical supporters of North Atlantic inte- The troops are also paving the impact on the economy, unless Civil Protection Service avoiding the duplication South-Eastern Europe (SEDM) about enlargement or accepting gration. In addition to the Ministry Your numerous activities are di- way for Slovenian businesses in the protection of economic inter- and Slovenian Armed presided by . The value new members; then there are of Defence, several other bodies rected towards transforming the these regions. Do you have any ests is concerned. The Slovenian of certain regional of such events is that defence others which are happy to re- and ministries are involved in the Slovenian Armed Forces, staff- information on the possible eco- defence industry is small, but as Forces, because it is projects. ministers will have the opportu- ceive new members – members process of including Montenegro ing, peacekeeping operations nomic effects? such it is trying to help the econ- beneficial.

14 Government Communication Office Sinfo – Slovenian information 15 IN FOCUS INTERVIEW Tanja Glogovčan BUSINESS INTERVIEW Photo: Nebojša Tejić/STANebojša Photo: In the photo: Minister of Defence, Roman Jakič, and Slovenian Prime Minister, Alenka Bratušek. Andrew Page British Ambassador to Slovenia Slovenia has more talent per square kilometre than any other country in Europe

Andrew Page, born in 1965, began his career as an assistant in the Economic Relations Department of the British Foreign Office. In 1993, after completing Russian and Ukrainian language Photo: Stanko Gruden/STA Stanko Photo: training courses, he was appointed Second Secretary at the British Embassy in Kiev. On his return to the United Kingdom, he first served as public relations advisor in the Foreign Office’s omy in its breakthrough abroad. for Civil Protection and Disaster of their business abroad. But sales Middle East Department and It’s our desire, in spite of Regardless of the above, we stress Relief for the civil environment in these markets depend entirely then became head of its Africa the crisis, to preserve and that the Ministry of Defence is seen during every major natu- on domestic references. If our Department (Southern). In within its jurisdiction and com- ral or other disaster. We have en- equipment, technological solu- 2001 he was appointed First develop indirect coop- prehensive approach to partici- countered several catastrophic tions and services are not used by Secretary of the British Embassy eration between com- pation in international operations floods in recent years, where the the Slovenian Armed Forces, then in Paris and in 2004–2008 he panies and the Ministry and missions particularly focuses members of the Administration we most certainly will not sell served as the Deputy Director on the military aspect of Slove- and other rescue services, also them to foreigners. This is why of Defence, which must of the Russia, South Caucasus nia’s participation in internation- fire brigades and medical ser- cooperation with the Slovenian and Central Asia Directorate. In serve as a foundation al operations and missions: more vices, promptly and efficiently Armed Forces is so important for March 2009 he was appointed for launching Slovenian precisely, on the participation of responded to the calls of citizens the defence industry. British Ambassador to Slovenia. companies in military members of the Slovenian Armed in distress. Engineering teams set We support EDA guidelines, re- Forces and civilian experts. up several prefabricated bridges, gional integration and joint in- markets at home and enabling access to urban centres vestments in equipment. Defence abroad. What is cooperation with the ci- for residents in cut-off areas. The procurement is becoming more vilian environment in Slovenia Slovenian Armed Forces provide and more transparent, which like, e.g. assistance during natu- an emergency helicopter team improves competition and en- ral and other disasters; what is for emergency medical services ables small and medium-sized the role of the Slovenian Armed and mountain rescue. The con- companies to access this market. Forces in protection against nat- struction machinery of the Slo- The Ministry of Defence is imple- ural and other disasters? venian Armed Forces is used to menting a policy of counter-trade Our cooperation with the local reconstruct roads and other in- in compliance with EDA and EU environment is close and inten- frastructure of local communi- requirements; we are thus main- sive. People are frequently un- ties wherever possible. Let us not taining and increasing the num- aware that a certain action was forget the assistance of members ber of jobs. part of a larger defence action. of the unit for water purification, Successful countries take ad- We are trying to connect the Civil which ensured drinking water to vantage of the development of Protection Service and Slovenian the residents of the Municipality the defence industry to develop Armed Forces at points where of Lož Valley. their civilian industries and in- mutual cooperation is possible, crease their competence in the such as how to use helicopters It is in the interests of the state to most developed civilian markets in civilian rescue. We have en- provide jobs also in the defence for technology. Slovenia should countered such examples during industry; is this plan being re- do the same in its industrial flooding, forest fires, mountain alised? policy. accidents. The armed forces are It’s our desire, in spite of the crisis, As a minister, I will help pro- here to help people with their ev- to preserve and develop indirect mote the Slovenian defence in- eryday problems and disasters. I cooperation between compa- dustry as far as I am legally per- advocate a synergy between the nies and the Ministry of Defence, mitted. I ask companies to join Civil Protection Service and Slo- which must serve as a foundation me on visits abroad if they rec- venian Armed Forces, because for launching Slovenian compa- ognise a specific market as po- it is beneficial. Military skills are nies in military markets at home tentially interesting. The Minis- frequently used in civil purposes. and abroad. The Slovenian de- try of Defence also helps finance The importance of the Adminis- fence industry is small and made the Slovenian defence industry tration of the Republic of Slovenia up of companies which do most at presentations at fairs abroad.

16 Government Communication Office Sinfo – Slovenian information 17 BUSINESS INTERVIEW BUSINESS INTERVIEW Photo: British Embassy Ljubljana In the photo: In his role as the UK and Slovenian President Borut International Trustee of the Duke Pahor, Prince Edward and British of Edinburgh’s Award programme, Ambassador to Slovenia Andrew Prince Edward presented gold awards Page. to over 50 young Slovenes. Photo: British Embassy Ljubljana Photo:

An ambassador’s role is to serve Government is looking in different nance. with a “yes/no” vote, by half way ber of Commerce (BSCC). We try Yes, lots. I have made a huge num- Banks must be cleaned their country. In a world dominat- directions for a way out. Which In the United Kingdom, the Co- through the next Parliament (i.e. to focus primarily on sectors which ber of Slovenian friends, helped by When the Earl and up and provided with the ed by the capitalist mentality, the direction would you recommend? alition Government entered this end of 2017). At the same time, he could be of interest to British com- the fact that I speak Slovene. Some Countess of Wessex visit- idea of service is not popular. How Do you think the United Kingdom financial crisis with an 11 per cent effectively tasked British diplo- panies, as we are well aware that I made during my five weeks of conditions to lend nor- do you perceive it? is tackling the crisis successfully? budget deficit, which was unsus- mats with negotiating changes to Slovenia has traditional relation- language immersion, many oth- ed in June, the main topic mally again. Therefore, There is an old adage that diplomats I think the Government led by tainably high. The Government the UK’s settlement with the EU, ships with German, Austrian, Cro- ers through sport (tennis and golf), discussed during their I strongly support the are honest people sent abroad to Alenka Bratušek has taken some decided to take strict fiscal mea- based on a review of competences atian and Italian companies. The and others – like the Bled Mayor meetings with the Presi- establishment of the Bad lie to lie for their country. I do not good measures and approached the sures. Some people thought the undertaken in the UK (i.e. which British have an advantage when it – through the job. The wonderful believe in lying. I think diplomats crisis with real purpose. Minister of measures too harsh, but the policy policy areas should be decided in comes to financial services, with privilege about being Ambassador dent and Prime Minister Bank. should always tell the truth, while Finance Uroš Čufer immediately has proven successful, to the extent Brussels and which by national the City of London not only the in a small country is that, over four was youth unemploy- also trying to influence I strive to set about solving the banking crisis that the deficit has been reduced by Parliament). The British are among main European, but also the lead- years, you really can get to know ment. Youth entrepre- work in the interests of my coun- as a priority. Your government debt one third, the UK retains a healthy the leading champions in the EU ing global financial centre. If, as I the leading figures in pretty well neurship was also the try and believe in the public service is not that high, but the proportion credit rating and the economy is in favour of extending the Single hope, the Slovenian Government every sphere of life – political, par- ethic. I regularly report to London of non-performing loans in the gradually returning to growth. An- Market, in financial and digital ser- continues with privatisation, I can liamentary, business, education, theme of the BSCC Busi- about Slovenia, and I am happy banks is. Slovenia is among the few other of the United Kingdom’s ad- vices and the energy sector. We are see opportunities for British com- sporting and cultural. ness Breakfast at which to say that my cooperation with EU Member States which remain in vantages is that our bureaucracy is also very active, along with France, panies in financial advisory work, Prince Edward spoke, the Slovenian ambassador Iztok recession. Banks must be cleaned relatively unburdened by regula- in foreign and security policy, as and perhaps in one or two strategic The strategy of the Slovenian Gov- and was the focus of my Jarc is excellent. We have done a up and provided with the condi- tion, we enjoy flexible labour mar- we saw over Libya and now over sectors, too. ernment is to enhance economic huge amount together, eg. The UK- tions to lend normally again. There- kets and have a low rate of corpo- Syria, not to mention Iran. We are We are also working a lot on tour- and other cooperation with the speech at the Queen’s Slovenia Investment Forum and fore, I strongly support the estab- ration tax, so global companies like also strongly in favour of including ism, together with BSCC and SPIR- markets of the former Soviet Birthday party to 800 then Prime Minister Pahor’s visit to lishment of the Bad Bank. I know to establish their parent company citizens in politics, and addressing IT. For instance, at the Bled regatta, a Union, , China and some oth- guests at Vila Podrožnik. Number 10 and meeting with our that the Slovenian political parties or factories in the United Kingdom. what is known as the “democratic team from Henley competed. Bled er countries which are the mar- Prime Minister and Deputy Prime had different opinions on this issue, The crisis definitely affected us, too deficit”, whereby voters feel dis- and Henley became twin towns kets of the future. The Bled Stra- This is an urgent policy Minister. but Slovenia must bear in mind the in a big way, but indicators suggest enfranchised on an ever increasing as a result of an initiative taken by tegic Forum also focused on these priority not only for I also believe that it is an over-gen- opinions of the IMF, the European that we may be over the worst. number of decisions made in Brus- my Embassy during the 2011 World topics, particularly on cooperation Slovenia, but also for the eralisation to say that if a country Commission and, importantly, the sels. The idea of repatriating certain Rowing Championship – both are with Russia. Compared to Slove- United Kingdom. has a capitalist economy, its civil financial markets and credit rating Much has been said in public re- powers to Westminster is popular great centres of world rowing. We nia, which markets is the United servants are less interested in ser- agencies, which all assessed this cently about the United Kingdom in the UK; conversely, the idea of can use the rowing connection Kingdom focusing on? vice. Unlike the public adminis- measure as positive. I am still con- leaving the European Union. What pooling more sovereignty in the EU and linksbetween the two busi- It is true that we are all interested trations or state administrations fident that Slovenia will find a way is your position on that? (as Eurozone States are having to ness schools, secondary schools in the emerging markets of the of many other countries, the Civil out of this economic crisis without Public opinion in the UK is divided. do) is anathema and cultural cooperation as a basis BRICS countries, but some indica- Service in the United Kingdom foreign assistance. I also believe David Cameron’s speech at the be- for establishing people-to-people tors show that these markets have has a strong tradition of political that Slovenia will soon begin the ginning of the year was a seminal What is your view of foreign in- contacts which we hope might lat- not been growing as rapidly as neutrality: even civil servants in privatisation process which will fa- one for the UK’s position. He pro- vestment? Are companies in the er grow into business cooperation, before. During my time here, the the highest positions are not trans- cilitate foreign investment. This will posed that the UK remain part of UK showing an interest in Slovenia including in tourism. British Government has been fo- ferred or dismissed when there is a not only provide more capital to the European family and attempt and how are you involved in eco- cusing greater effort also on what change of government - they pro- help the economy to grow, but also to reform the EU from within. nomic diplomacy? In your time in Slovenia, you we are calling “Emerging Europe”. vide continuity, as we saw when give a welcome injection of new In the event of the Conservative Persuading more UK companies have met different people from We have established a ”Central Eu- the Coalition Government came in. business leaders, free from political Party winning the next election, to do business in Slovenia is not an the world of politics, diplomacy, ropean Network”, which includes influence, to work alongside your he gave a commitment that the easy task, as the economy is still in economy. Have you formed spe- British embassies in the Czech Re- Slovenia is experiencing a severe many able business leaders here, British people would be given a contraction. I cooperate a great deal cial connections with anyone in public, , , , economic crisis and the Slovenian so strengthening corporate gover- chance to decide at a referendum, with the British-Slovenian Cham- particular? Slovenia, , Croatia, Romania

18 Government Communication Office Sinfo – Slovenian information 19 Photo: British Embassy Ljubljana Celebrating the Queen’s birthday at The Green Day 2010 programme Vila Podrožnik. prepared by Slovenia’s Ministry of Foreign Affairs in collaboration with the British Embassy on the occasion of the European Mobility Week. The planting of a tree in the courtyard of the Ministry of Foreign Photo: Stanko Gruden/STA Stanko Photo: Affairs as part of the commitment made on the adoption of the Action Plan for Green Diplomacy.

and . For example, when a tended by MEPI’s patron, President Nevertheless, the British Govern- Do you know where will you be Russian. And here in Slovenia too I portant not to let these difficul- We are also working a CEO of a British company is passing Pahor. The visit of the royal couple ment remains very actively in- posted at the beginning of 2014? have sensed how much people ap- ties blind one to the achievements The UK’s goal is for lot on tourism, together through Warsaw or Prague, British was also connected with the Young volved on the political, diplomatic And finally, how have you felt, or preciate the efforts I have made to – including, for instance, on the Syria’s chemical weap- ambassadors in these countries Bled Strategic Forum (YBSF). We and humanitarian fronts. We have how do you feel in Slovenia? learn their language, in which they sporting field, where Slovenia has with BSCC and SPIRIT. will also highlight business oppor- spoke about mentorship and ways been participating intensively in di- I will be heading back to London, take an understandable pride. a huge amount to celebrate, with ons (CW) to be identi- For instance, at the Bled tunities in Slovenia. This regional for young people to succeed in plomacy with the USA, France and but I don’t yet know which job I’ll successes at both summer and fied and destroyed, for regatta, a team from approach is already bearing fruit, finding a job, and we are cooperat- Russia to achieve a binding resolu- be doing. I have enjoyed Slovenia Have you been to a EuroBasket winter Olympics, Tine Maze’s ex- the Chemical Weapons and we are able to access more ing actively with the Prime Minis- tion at the UN, making clear that if enormously - most of my friends match or followed the European ploits etc. Looking back at my time Henley competed. Bled funds for trade promotion work ter’s Office on this, together with the Syrian regime does not comply, here are Slovenes. Every British Championship? here, we have hosted a lot of high- Convention (CWC) to be and Henley became twin as a result of it, including as part our partners in the British Council. the UN Security Council should person who comes to Slovenia is I have not seen a match live, be- level visits – by our Speaker of the upheld and for chemical towns as a result of an of the GREAT campaign that was The MEPI programme encourages impose measures under Chapter delighted to discover the beauty cause I was away for the opening House of Commons, Lord Mayor weapons never to re- initiative taken by my launched in 2012, the year of the young people to develop skills out- VII of the UN Charter. The UK has of its nature – and many are sur- stages organising a Slovenian Ten- of the City of London, Europe Min- emerge anywhere in the London Olympic and Paralympic side formal education, which will been allocating large amounts of prised. It’s like a well kept secret. nis and Golf Tour to Britain with ister etc – and I was delighted that Embassy during the 2011 Games. help them in their future employ- money to Syrian refugees. After the During my term, I have visited ev- my Slovenian sporting friends, but my term was crowned in 2013 with world as an instrument World Rowing Champi- ment. In the UK, it is rated more USA, the UK is the second largest ery part of the country. I love tour- I have been following the Cham- a royal visit. After the Earl and of warfare. onship – both are great I have noticed that the issue of highly by employers than any donor to humanitarian organisa- ist farms, for instance, and I have pionships closely on television. I Countess of Wessex’s visit, Slovenia centres of world rowing. youth unemployment is particu- qualification other than a universi- tions providing aid to Syria. attended lots of sporting events, also paid a visit to the British team had been visited since Indepen- larly important to you. What can ty degree. We are aiming to achieve The Russian proposal for Syria to and tasted your fantastic dishes just before the Championship be- dence by all immediate members you tell us about that? greater recognition of the Award surrender control of its chemical and wines. I am an active mem- gan. At the beginning, they did of the Royal Family: Her Majesty When the Earl and Countess of among employers here too, and we weapons to the international com- ber of golf and tennis clubs. I have well and were very happy, with The Queen and Their Royal High- Wessex visited in June, the main are strengthening MEPI’s corporate munity changed the dynamics of established many friendships with wins over and , but nesses Prince Charles, Princess topic discussed during their meet- governance, with a new Board of the issue. This will be a stern test of people not only in sport but also in sadly they did not make it to the Anne, Prince Andrew and Prince ings with the President and Prime MEPI stakeholders and recruit- foreign policy, in Britain and else- politics and business – people like second round. I have also followed Edward have all been here now. As Minister was youth unemploy- ment of a new Executive Director, where, after Iraq and Afghanistan. The Chief Commissioner of the the matches of the Slovenian team, Prince Edward put it, Slovenia has ment. Youth entrepreneurship was to help MEPI to take a quantum If the international community, Commission for the Prevention of which were very tight, especially had “a Royal Flush”, and not many also the theme of the BSCC Busi- leap and expand nation-wide. with a constructive role played by Corruption, Goran Klemenčič and when early leads appeared to di- countries in the world can claim ness Breakfast at which Prince Russia, can succeed in reaching an CEOs of embattled banks. I believe minish towards the end. The Dragić that! Edward spoke, and was the focus What is your position on military agreement on a CW inspection and that the test for every diplomat is in brothers made a strong impression This is definitely an endorsement During my time here, the of my speech at the Queen’s Birth- intervention in Syria? The political destruction programme, this will the range and depth of their contact on me:they always seemed to play of Slovenia. The quality of life in day party to 800 guests at Vila parties in Slovenia are taking dif- put President Bashar al-Assad and network. And learning Slovene has better as pressure mounted, which Slovenia remains high. I never tire British Government has Podrožnik. This is an urgent pol- ferent positions. Is the UK more his regime under enormous pres- added immensely to my enjoy- I admire. of admiring the country’s beauty been focusing greater ef- icy priority not only for Slovenia, unanimous on this subject? What sure. A lot will depend on unity ment of your country. as I drive around. I agree that it fort also on but also for the United Kingdom. can you tell us about this issue? at the UN. For Syria to give up its So you think there are reasons to could be better in some ways, e.g. Prince Edward is works tirelessly The UK’s goal is for Syria’s chemi- chemical weapons, it is essential Why is that? be optimistic? accountability in public life, but I what we are calling around the world to promote the cal weapons (CW) to be identified that the threat of international ac- I spent three years in Ukraine in Yes, I do. Slovenia has come a long also believe that you have a bright “Emerging Europe”. We Duke of Edinburgh’s International and destroyed, for the Chemical tion in the event of non-compli- 1993–96. Before my posting to Kiev, way since it gained independence. future ahead once you manage to As one of my predeces- have established a ”Cen- Award for Young People, a pro- Weapons Convention (CWC) to be ance remains credible. The possi- I learnt Russian and Ukrainian. It is easy to overlook how much it overcome the crisis and take action sors put it, “Slovenia has tral European Network”, gramme known in Slovenia as upheld and for chemical weap- bility of a targeted military attack to Since I already spoke two Slavonic has achieved over the last two de- to improve Slovenia’s competitive- more talent per square MEPI. This organisation has been ons never to re-emerge anywhere degrade Syria’s CW capabilities still languages, it was much easier for cades – a shining star among all the ness, as I have no doubt you will. As which includes British gaining ground in Slovenia too, and in the world as an instrument of has not gone away. After the clear me to learn a third one when I countries that came into the EU in one of my predecessors put it, “Slo- kilometre than any other embassies in the Czech successful entrepreneurs are now warfare. The British Parliament report by UN inspectors pointing came to Slovenia. Ukraine became 2004, and a really well conducted venia has more talent per square country in Europe” and Republic, Slovakia, Po- sponsoring the scheme. During did not approve military interven- to Assad regime’s capability, Slove- independent in 1991, the same year EU Presidency in 2008. Unfortu- kilometre than any other coun- this applies in spades to land, Hungary, Slovenia, his visit, Prince Edward presented tion in Syria. I think this was partly nia’s rhetoric hardened. I hope they as Slovenia. I felt there how much nately for many, my four years in try in Europe” and this applies in your young people. They Gold Awards to over 50 young Slo- because military intervention in will now support the robust stance it appealed to Ukrainians’ sense of your country have coincided with spades to your young people. They Austria, Croatia, Romania venes. The ceremony took place in Iraq was still very much alive in the at the UN that we and others are national pride that I had learnt and recession and many of Slovenia’s give me vast confidence in your give me vast confidence and Bulgaria. Brdo pri Kranju and was also at- parliamentary and public memory. advocating. used their native tongue, not just greatest difficulties, but it is -im future. in your future.

20 Government Communication Office Sinfo – Slovenian information 21 BUSINESS Valerija Obu BUSINESS

ID CENTRE – I FEEL DESIGN growth and employment. There- the areas of the economy, sci- “I feel Slovenia” and innovative ideas Velko Glaner, MSc, SPIRIT Slovenia fore, in line with the strategy to ence, sports and culture. May “I Quite a few Slovenian promote innovation and the use feel Slovenia” as design become designer products are The impression that Slovenians are not particularly creative In a world of science, business, of design in business, the Min- an identity card, a fingerprint of setting new standards at culture and sport, visibility – be- istry of Economic Development each success story, be it a prod- a global level with their nation is far from being the case ing associated with clever strate- and Technology has established a uct, a service or a design solu- gies, marketing and design – is centre of innovation and design – tion of some presentation. De- turning-point innova- Slovenian companies are relatively small, meaning that they lack the criti- very important. This last, rather the ID Centre – in the framework velopment in the area of design tions. In 2011, Slovenia cal mass to trigger innovative ideas in large numbers, which might give the than being mere form – a fre- of the public agency SPIRIT Slo- should primarily create a link prepared an exhibition impression that the Slovenians are not a particularly creative nation. But this quently encountered simplistic venia. Through its promotional between knowledge, creativity interpretation of the term – is activities, the Centre is intended and innovation. The very process entitled “Silent Revolu- is far from being the case, as is evident from the successes of the young entre- an extremely important factor to become a contact point for the starts with our decision to create tions”, featuring a selec- preneurs who have emerged from the Ljubljana University Incubator (LUI). of innovativeness, which in turn interests of the economy, the pro- something new and recognisa- tion of designer products represents an advantage in in- fessions and national strategies. ble, where the state’s logo can be created in the 20 years of troducing new products, brands, added as the final touch. services and ultimately the Slovenians again and again, its independence. country itself. through design, have proved Visibility is a trump card for the themselves to be an innova- future, should we wish to suc-

Photo: Archive of Elan d.d. New brands and success stories tive and creative nation. The “I ceed and survive in an economy are to a large extent created by feel Slovenia” brand should get a of knowledge and competition small and medium-sized enter- more prominent role in the pro- and keep abreast of the rapid prises, which are important driv- motional activities of the state, changes entailed by globalisa- ers of economic development, as a brand of achievements in tion. Photo: Archive of GCO Photo:

Elan’s innovation: Amphibio Waveflex 14 Fusion skis (a double-edged ski). In 2012, Elan was the first Slovenian brand to receive the title of Most Participants at one-day meeting. Innovative Brand in the category of sports equipment, which is the highest award presented annually I FEEL SLOVENIA = MADE IN the meeting were representa- A brand is a set of experiences – by the German organisation Plus X SLOVENIA = SLOVENIA ORIGIN? tives of the ministries and insti- an experience before encounter- Award. tutions which are most directly ing the brand, actual experience Foreign experts often “sur- involved in the promotion of with it and experience after en- For the third year running, the THE SLOVENIAN INNOVATION Last year’s Forum saw the presenta- prise” us with the opinion that Slovenia, especially in the eco- countering it. A brand is a prom- University of Ljubljana has FORUM tion of 48 of the best ideas, of which the “I feel Slovenia” brand is a nomic field. ise that must be kept. awarded the Rector’s Award as many as 70 per cent are already unique and innovative approach for Best Innovation. In the first This year’s Slovenian Innova- in the implementation or realisa- to branding. In Slovenia we are The meeting was held in the The area of the economy rep- year of the project, the award tion Forum is already the 8th in tion phase. Last year the Innovation still insufficiently aware that the spirit of an exchange of views, resents a huge potential for the went to the company MESI, a row, which goes to show that Forum’s award for best innovation country’s brand should be ap- addressing dilemmas and op- use of the national brand of Slo- which was founded by two the Slovenian creative spirit is went to the Elpa company, for its plied consistently at all levels. portunities that are of stra- venia, as a number of successful graduation candidates from by no means lacking. The Fo- development of a noise attenuation David Aeker (1996) says that tegic importance for the life, and innovative entrepreneurs, the Faculty of Electrical En- rum, which will take place from system for rail brakes called Bremex the value of a brand is the sum power and wealth of the brand. their products, services, activi- Slovenian innovators gineering. The company has 12–13 November in Ljubljana, Annsys Basic. And a special award of advantages (and responsibili- Through workshops, the partici- ties and their success stories, may have recognised the been in business for two years, will feature a diverse enter- for the best innovation by an indi- ties) associated with the brand’s pants presented their views of add to the “I feel Slovenia” brand manufacturing medical de- prise-innovation programme, vidual innovator went to Peter Slat- name and symbol, adding value the “I feel Slovenia” brand in the the necessary market value and Innovation Forum as vices; it employs fifteen people covering topical issues in the nar for his children’s ski jumping to products and services that economy and its use in various power. A successful and strong a springboard for the and does business around the areas of entrepreneurship, in- bindings for younger ski jumpers are provided under the brand to economic processes and draft- national brand could benefit the breakthrough of their globe. Also among the success novation and various develop- (up to the age of 15). their stakeholders. ed a list of representatives who Slovenian economy by making it stories is last year’s winner, the ment-oriented topics. Particu- could serve as “I feel Slovenia” more attractive for investments innovations onto both Animacel company, founded lar emphasis will be laid on the Slovenian innovators have recog- In July, the Government Com- ambassadors. Furthermore, they and economic integration; more- Slovenian and inter- by a young researcher and her international presentation of nised the Innovation Forum as a munication Office, as the -ad searched for grounds to moti- over, a well-established brand national markets. Their mentor; they also received an priority areas of activity where springboard for the breakthrough ministrator of the national vate the providers of successful also helps companies in entering success stories prove that award at the 7th Slovenian In- Slovenian companies and re- of their innovations onto both Slo- brand, organised in Ljubljana Slovenian brands, products and foreign markets. The same applies novation Forum 2012 for the search institutions can enhance venian and international markets. a one-day meeting entitled ‘’I services to link their success to other areas where the country Slovenians really are in- best innovation in a startup their comparative advantages Their success stories prove that feel Slovenia = Made in Slovenia with their Slovenian origin un- may show itself to be outstanding, novative people. company. and competitively enter foreign Slovenians really are innovative = Slovenia origin?’’. Invited to der “I feel Slovenia”. different, superior and successful. markets. people.

22 Government Communication Office Sinfo – Slovenian information 23 BUSINESS Polona Prešeren, MSc BUSINESS START-UP

SILENT REVOLUTIONS panies alike, all of whom have the exhibition was also success- Special energy is present played key roles in the realisation fully presented at Dutch Design Koofr d.o.o. Quite a few Slovenian designer of the projects exhibited. Week 2011 – Zona Ventosa, La in Slovenia in those ac- products are setting new stan- Triennale di Milano 2012, tivities that we undertake dards at a global level with their The exhibition, which presents European Capital of Culture 2012, Redefined hybrid storage with pleasure and enthu- turning-point innovations. In more than 25 selected works, is Design Week 2012 and siasm, and it is in these 2011, Slovenia prepared an ex- the first large international pre- Helsinki Design Week 2012. The Innovativeness, will and persistence produce results. This has also been dem- hibition entitled “Silent Revolu- sentation of Slovenian product first stop in 2013 was Vienna, and onstrated by the team at Koofr d.o.o., a company which was established only that we are the best. The tions”, featuring a selection of de- design in the last two decades. By the next is Moscow (11–17 Octo- development of personal signer products created in the 20 linking the economy and culture, ber 2013). in February this year. At the end of May, they had already won the national interests has resulted in years of its independence. In the and by active participation of gov- ‘Start-up of the Year’ competition. production of the selected items, ernment institutions in the field “I had seen the Slovenia exhibit during a variety of economic design was included as an impor- of creative industries, we wish to Salone del Mobile in April in Milan and activities with a common tant integral part of development promote cutting-edge Slovenian was very impressed. I thought their In her brief speech, Slovenian denominator – a niche- and competitive advantage. These products and companies, and exhibition in London was even better Prime Minister Alenka Bratušek based economy, which in works highlight the innovative increase the visibility of Slovenia – with great information and a won- described the forum as an approaches, outstanding strate- through industrial design. derful mixture of industrial design and important opportunity to strengthen accordance with the zeal gies, inspiring visions and new fashion. I am looking forward to see- cooperation between Slovenia design ideas of the designers and After its premiere at London De- ing more!” – Beth Dickstein, BDE, and Germany. “Innovations in a involved becomes “bou- knowledge-based society are motors clients, manufacturers and com- sign Festival 2011 – Tent London, New York of the economy,” she stressed. She tiqueness”. Petelinšek/STA Tamino Photo: also emphasised the important role of young people in kick-starting economic growth and finding an exit from the current crisis, which she admitted has hit Slovenia hard.

An exhibition entitled “Silent revolution”.

THE STORY OF SLOVENIA IN THE DELIBERATELY CHOSEN NICHE- that we love will help to create FIELD OF THE ECONOMY BASED ACTIVITIES added value in these areas.

Slovenians want to be recog- Special energy is present in Slo- ORGANIC DEVELOPMENT nised. In the pursuit of per- venia in those activities that we sonal interests, we are building undertake with pleasure and Slovenia advances hand-in-hand a niche-based economy, based enthusiasm, and it is in these with nature. This also applies to on dealing with things that are that we are the best. The devel- the economy and its controlled Koofr is a web and mo- dear to us. The eagerness with opment of personal interests development. By supporting which we pursue our business has resulted in 11a variety – 17 of eco октября- technological 2013 development, the bile interface for access goals is contagious. As a soci- nomic activities with a common Slovenian economy helps to cre- to various data storage ety of www.mao.si individuals, we create denominator – a niche-basedНеделя дизайнаate and в maintain Москве the essential systems, which enables a wide range of outstanding economy, which in accordance Artplaydistinctive – центр advantageдизайна of Slovenia the storage, management works, which however have with the zeal involvedНижняя becomes Сыромятническая – its preserved 10, Москва. environment. The a common source – the bal- “boutiqueness”. We want to consensus on organic develop- and distribution of files ance between our wishes and draw investments to those activ- ment as a vision for Slovenia’s with the use of a cloud capabilities, between man and ities in which we are the best, as future calls for investments in its based on clients’ existing nature. Slovenian diligence in the things own potentials and capacities. hardware.

24 Government Communication Office Sinfo – Slovenian information 25 BUSINESS START-UP Tanja Glogovčan BUSINESS Photo: Personal archive Matičič told the Slovenian Press Agency (STA) that it was very important to meet new people and Kiara LOVE Cradle start-up cultures in other countries. “We are looking for best practices to bring to Slovenia,” he explained. Prince George also sleeps in a Slovenian cradle On the birth of Prince William and the Duchess of Cambridge’s first son, Slo- venia presented the new parents with a cradle, a product that is based on an idea of innovator Erika Drobnič, who has been creating innovative furniture in Slovenia for several years, including multi-purpose Kiara cradles. Photo: SPIRIT Photo:

Start-up companies are estab- TURNKEY SERVICE in Berlin. “The Embassy in Ber- The main results of lished by people who want to lin provided great assistance the visit to Berlin were change the world, or the things “Koofr has established good re- with organising meetings, for around themselves. A large num- lations with some of the largest which we are very grateful. agreements on coopera- ber of recent start-up companies global providers of hardware, We certainly believe that we tion with Deutsche Tele- deal with new technologies re- with which we can offer our made good use of the opportu- kom and a number of lated to the internet, the devel- clients comprehensive turnkey nity and succeeded in making opment of mobile applications, services,” said Damjan Matičič. some good business contacts German venture capital geo-location, etc. Koofr d.o.o. is on which we will build future investors. a company which develops soft- The company has also formed cooperation.” ware for cloud computing. partnerships with leading pro- ducers of hardware in order to THE WORLD IS THE GOAL WHAT IS KOOFR? merge hardware and software solutions into new, comprehen- The main results of the visit to Koofr is a web and mobile in- sive products. Such connections Berlin were agreements on co- terface for access to various data enable the company to increase operation with Deutsche Tele- storage systems, which enables its competitive advantage and kom and a number of German the storage, management and gain easier access to new sales venture capital investors. “The SPIRIT Slovenia supports all distribution of files with the use channels. first step, to arrange a meeting, is Slovenian innovators who prove of a cloud based on clients’ ex- usually the hardest. From there internationally that it is possible to confront the economic crisis isting hardware. According to START-UP COMPANIES HAVE on, our services are what makes with knowledge, innovation and the company’s director Dam- GOVERNMENT SUPPORT us convincing,” Matičič added. persistence. The latest proof of the jan Matičič, it could best be de- The company’s long-term goal successful promotion of Slovenian scribed to final users as a service Representatives of Koofr were is to expand to all continents innovators is the Slovenian cradle which is an improved and more in the Prime Minister’s delega- and the majority of countries, which adorns the British Court. private Dropbox. Their clients tion on her visit to Germany. according to Damjan Matičič. Erika Drobnič is a mother her- In Slovenia’s name, the cradle be moved about, and once the are primarily providers of inter- “Germany is a very interesting To begin with, the company is self, and after her daughter was was presented to the British cradle is no longer in use be- net services which serve as in- market for us. Deutsche Tele- starting to expand in the neigh- born, she wanted to make her Court by the Slovenian Ambas- cause the child has grown out of termediaries for traffic exchange kom, with its subsidiaries, is bourhood, which they plan to new baby comfortable. The cra- sador to London, Iztok Jarc, on it, the cradle is easily disman- between users and services like one of the biggest mobile op- follow with an expansion of dle was being created when she 7 August 2013. A similar cradle tled and reassembled in a new Dropbox or Google Drive. The erators,” said Damjan Matičič, their sales teams in individual was expecting her second child, was also presented by the Am- form which is needed for the company operates in the global who met representatives of a target markets. daughter Kiara, after whom she bassador to the British charity, child’s development and must ‘storage as a service’ market. Its very active German start-up named the cradle. East Anglia’s Children’s Hospic- not be missed in any home: The idea that the Kiara clients can offer their users data association and representatives More information at: es, on behalf of Slovenia and the small chairs and a table. The up- cradle would be Slove- storage in the cloud. of potential partner companies http://koofr.net/ THE BRITISH COURT Razvoj in inovacije company on per part of the cradle serves as nia’s present to the Brit- 16 September 2013. a basket for toys on four small ish Court came about last The idea that the Kiara cradle wheels. This also means that if Start-ups are also active and this year’s competition. As well food supplements made from The company’s long- would be Slovenia’s present to THE CRADLE IS DISTINGUISHED you do not want to construct the year, when Drobnič was successful in other areas, as the winner, Koofr, the final- medicinal mushrooms, and term goal is to expand the British Court came about BY ITS MULTIFUNCTIONALITY entire cradle for a second child, given the opportunity to which is evident in the di- ists included companies from SmartPA, which has developed last year, when Drobnič was you can use just the basket. Thus to all continents and the versity of the five finalists in various fields: Eforma with the the Smarthousekeeping ap- be introduced in the Brit- given the opportunity to be in- The cradle was designed from the cradle acquires an unlimited majority of countries, the Slovenian competition for MojMojster solution; HomeO- plication, which simplifies the ish market, which was troduced in the British market, the perspective of parents who lifetime, which saves money start-up of the year. More than Garden with natural fertilis- organisation of hotel house- according to Damjan which was excellent promotion know what they need for their and space, so frequently a prob- excellent promotion for a hundred companies entered ers for plants; MyMedica with keeping. Matičič. for the small company. children. It has wheels and can lem with children’s furniture. the small company.

26 Government Communication Office Sinfo – Slovenian information 27 BUSINESS Borut Peršolja, MSc, and Dr Slavica Tovšak, Alpine Association of Slovenia WONDERLAND Photo: Jurij Pfeifer The longest trail to explore Slovenia and yourself The magic of the mountain landscape enriches the body and spirit

Mountaineer Joža Vršnik–Robanov once wrote, “You will see what others do not see. You will hear what others do not hear. You will feel what others do not feel. You will look for what has never been lost. You will chase what has never escaped”. Are you ready for a 600-kilometre hiking trail? Photo: Aleš Fevžer/SPIRIT Photo:

In addition to Erika and her husband Bojan Drobnič, the project also included Pohištvo Potočnik, Steklarna Hrastnik, architect Julijan Krapež, designer Irma Vončina, ethnologist Anja Likar and the company Vitapur. The Basin The Slovenian Mountain Trail one. When I was resting once unconnected points was estab- The cradle meets all EU stan- of the royal coat-of-arms and It is protected as a Community was the first connective moun- at Črni vrh, pleased with the lished in 1968. A log is needed The large curve of the dards and is constructed with Slovenian tradition. The cradle design and has received several The cradle is not just a tain trail in the world. The idea work we’d accomplished, I had for this trail, and a guidebook is Slovenian Mountain piece of furniture, but high quality and safety in mind. was named Kiara LOVE, which awards at international innova- was adopted in all Alpine coun- an idea: what if the trail marked also available (the latest updated It is available in several colours is Erika Drobnič’s trademark, tion fairs around the world. The tries and elsewhere, although it number one was extended - to version was published in 2012 by Trail which connects symbolises life, a new and with different bedding pat- with the added Slovenian motto cradle is a product of exclusively was criticised at first for not be- Uršlja gora, Smrekovec, Raduha, the Planinska založba publishing forests, mountains and beginning, hope and terns made especially for the LOVE deriving from the word Slovenian work, knowledge and ing appropriate for mountain- the Alps, the Karavanke, house). sea, consisted initially of happiness. Cradles are cradle. Slovenia. materials; it complies with all EU eering. The individual moun- the , from Karst to the standards, which is confirmed by 80 control points. To- closely linked to the taineering societies which make sea and through the Notranjska THE ALPINE ASSOCIATION OF THE POETRY OF WOOD, GLASS THE CRADLE IS AIMED AT the conformity marking. up the Alpine Association of and Dolenjska regions back to SLOVENIA IN NUMBERS day, it has 75 points over loving relationship with AND LACE SLOVENIAN AND FOREIGN Slovenia maintain the trail. Ivan the Štajerska region and Mari- a length of about 600 children, between a MARKETS At present, the cradle can be Šumljak, its conceptual and op- bor. A traveller would thus see The Alpine Association of Slove- kilometres. man and a woman, their The cradle combines three no- purchased in Slovenia and Eu- erational creator, first designated the beauty of the entire alpine nia is one of the largest and old- ble, but simple materials: wood, The ‘Kiara’ cradle is a unique rope, but Erika Drobnič is hope- it as a main path. At its opening world.” est voluntary organisations in marriage, young fam- glass and lace. The hand-blown Slovenian-made multi-purpose ful of a breakthrough in the in 1953, it was called the Slove- Slovenia, and is currently cele- ily and succession. And glass part was made by Steklar- product that parents can use American market in the near nian Alpine Transversal; it ac- IN A CURVE FROM THE brating its 120th anniversary. The all of the above beauti- na Hrastnik. The perfection of throughout the entire period of future. quired its present name in 1991. MOUNTAINS TO THE SEA Association includes 278 moun- fully relates to the young the product is also compliment- a child’s growth. Already at first taineering societies, with a total ed by Slovenian lace, which sight, the cradle appears dif- NEW PROJECTS ON THE CREATOR OF THE The large curve of the Slove- of 57,520 members. The moun- Royal family. decorates the bedding. The ferent, as it combines modern SLOVENIAN MOUNTAIN TRAIL nian Mountain Trail which con- taineering societies manage 175 cradle has a distinctive Scan- design and innovative multi- The company Razvoj in ino- nects forests, mountains and sea, mountain huts, shelters and dinavian appearance based on purpose use. The beautiful co- vacije is developing a children’s Ivan Šumljak (1899–1984) was consisted initially of 80 control bivouacs, with about 6,000 beds Slovenian tradition. The cradle lours and motifs are guaranteed room which, like the cradle, will an all-round mountaineer, blaze points. Today, it has 75 points over and a network of 1,661 mountain is made of birch wood, which to excite every child. The ‘Kiara’ also be multifunctional and will maker, writer, photographer and a length of about 600 kilome- trails with a total length of 9,000 has been used for centuries for cradle is a product which you grow with the child, while en- lecturer. On the creation of the tres. Added together, the climbs kilometres. The cultural mission cradles, and the noble indig- will be proud of whether you re- abling the child to adjust its own trail, he said, “I began working on the Slovenian Mountain Trail of the association is carried out enous figured maple veneer. ceive it or present it as a gift. The space. The project, which began with my friends. We blazed the amount to over 45 kilometres. In through Planinski vestnik (The The symbols in lace combine ‘Kiara’ collection was very suc- in mid-2013, is still in its initial entire Pohorje. We marked that addition to this one, an extended Mountaineering Gazette), the the English rose and the Slo- cessful at the Kind + Jugend fair phase; the company expects to ridge trail with a Knafelc (uni- trail traversing less mountainous oldest Slovenian magazine still venian heart, the combination in Germany in September 2011. complete it in three years. form) blaze and the number areas of Slovenia with individual being published; its first edition

28 Government Communication Office Sinfo – Slovenian information 29 WONDERLAND WONDERLAND Photo: Kladnik/SPIRIT The peak of Ibexes on Kriški Podi, with Triglav in the background Photo: Tomo Jeseničnik/SPIRIT Tomo Photo:

came out in 1895. The Alpine As- the trail in less than 14 days. Kl- Some 9,500 mountaineers have The Slovenian Mountain Trail be- m) with magnificent views and The trail to Jalovec (2,645 m), ac- The Slovenian Mountain sociation of Slovenia was a part- emen Triler set the current record so far completed the Slovenian gins in Radvanje near Maribor (270 descends via Tolsti vrh (1,715 m) cording to many the most beau- A walk along the Slove- Trail passes 58 mountain ner in the construction of the in 2012 of 8 days, 14 hours and 45 Mountain Trail, all of whom re- m) where it ascends to Pohorje, a and Kriška gora (1,471 m) to Tržič tiful Slovenian mountain, whose nian Mountain Trail is an new Slovenian Alpine Museum minutes. ceived commemorative badges. 60-kilometre mountain chain with (515 m), which was once an im- image is also in the coat-of-arms huts where you can get a which opened in Mojstrana in the highest point at Črni vrh (1,543 portant industrial town. It then of the Alpine Association of Slove- excellent opportunity to stamp to prove that you 2010. EXHIBITION ON THE SLOVENIAN MEETINGS ON TRAILS m), and numerous mountain huts ascends to Dobrča (1,634 m) and nia, is easy at first, but extremely experience the beauty of actually walked the trail. MOUNTAIN TRAIL and ski tows. In the west, the trail past Roblekov dom mountain hut challenging in the final section. the Slovenian landscape, WALK SLOWLY, MY FRIEND! A walk along the Slovenian descends to Slovenj Gradec (420 (1,657 m) to Begunjščica (2,060 This year marks the 60th anniver- Mountain Trail is an excellent m) and then ascends to Carinthian m) and Stol (2,236 m), the high- The trail then descends into the to discover cultural sites, The Slovenian Mountain Trail sary of the Slovenian Mountain opportunity to experience the monadnock, Uršlja gora (1,699 m). est peak in the Karavanke, which valley of with the spring signs along the path, passes 58 mountain huts where Trail, so the Alpine Association beauty of the Slovenian land- From here, the trail continues over bears an inscription in Slovenian of the Soča River, Slovenia’s most flora and fauna, hear you can get a stamp to prove that of Slovenia decided to prepare an scape, to discover cultural sites, Smrekovec (1,577 m) and Komen and German: ‘The mountains of beautiful river. Through Zadn- the diverse dialects of you actually walked the trail. The exhibition which so far has been signs along the path, flora and (1,684 m) to Raduha (2,062 m) and friendship’. The trail continues jica, the trail again ascends to Pre- Knafelc blaze, sometimes accom- showcased at the Regional Ar- fauna, hear the diverse dialects past Bukovnik (1,327 m), the high- below the ridge along high moun- hodavce (2,071 m) and into the the local residents and panied by the number one, guides chives Maribor, in Celje, in the of the local residents and admire est farm in Slovenia, then descends tains to Golica (1,835 m) below Triglav Lakes Valley or the Val- admire the architecture. hikers along the trail, where be- central library in Koper, the culture the architecture. You will be ac- to Solčava (642 m) in the Upper which lie extensive meadows ley of the Seven Lakes (1,685 m). You will be accompa- ginners can systematically acquire centre in Miklavž na Dravskem companied by the murmur of Savinja Valley. famed for their daffodils. The present nied by the murmur mountaineering knowledge, skills polju and library in Hoče. The waterfalls, streams and rivers, has its origins here. From Komna and experiences. After walk- exhibition will be showcased at and you can climb the highest Through the picturesque Ro- After descending into the valley, (1,520 m) and along the Krn Lakes of waterfalls, streams ing the whole trail, beginners Mariborska koča mountain hut in peaks and fill your heart and soul banov Landscape Park, the the trail leads to Dovje (704 m), (1,385 m), the trail ascends to Krn and rivers, and you can become experienced and well- Pohorje at the end of the summer. at a sunset or an early morning trail approaches the foothills of where the priest Jakob Aljaž, au- (2,244 m) which offers beautiful climb the highest peaks rounded mountaineers with the dawn. The magic of the moun- high mountains for the first time. thor of the mountaineering an- views. The trail continues along firm spiritual qualities that such WALKING FOR THE VIEW tain landscape enriches the body From Molička planina (1,780 m), them ‘Oj, Triglav, moj dom’ (Oh, the northern slope of the Lower and fill your heart and a trail offers forms and preserves. and spirit. with the second oldest Slovenian Triglav, My Home), worked for Mountains from Vogel soul at a sunset or an The Slovenian Mountain Trail is The Slovenian Mountain Trail mountain hut, now renovated, many years. From Mojstrana (641 (1,922 m) to Črna prst (1,844 m), early morning dawn. The thus not intended solely for ac- includes ascents to 23 separate The most heartfelt and genuine named after Fran Kocbek, the m), home of the Slovenian Al- below which a new mountain hut magic of the mountain cumulating stamps. Ivan Šumljak peaks. Personal mountaineer- meetings are those with the lo- trail ascends via Korošica (1,808 pine Museum, the trail continues was built recently at the site of the advises, “Walk slowly, my friend. ing equipment (boots, backpack) cal people in the various regions. m) to Ojstrica (2,350 m), our sec- through the valley of Vrata past former oldest Slovenian mountain landscape enriches the You can actually finish the trans- suitable for your planned climbing Different seasons, weather con- ond most beautiful mountain. Peričnik waterfall to Aljažev dom hut, the Orožen hut. The trail con- body and spirit. versal in a month, but it is the best goal (do not forget to take a hel- ditions and our own attitude en- The trail continues to Planjava mountain hut (1,015 m). A steep tinues to the Cerkljansko and Idri- if you walk for five years. You will met and self-belaying kit for very sure that we never forget the im- (2,394 m) and from Kamniško trail goes via the remarkable Tri- jsko Hills to Idrija (325 m), which benefit from it more, much, much demanding trails), a camera and pressions that the trail makes on sedlo (1,864 m) to Brana (2,252 glav north wall to Kredarica (2,515 once boasted the second largest more. The badge of honour will good mood are essential when us. And that is the reason that so m), Turska gora (2,251 m), Skuta m) with the highest mountain mercury mine in the world. still be waiting for you.” you walk the trail. Before you start, many people return to it time and (2,532 m) and past Kokrško sedlo hut in Slovenia and on to Triglav check the short-term weather again, or at least to individual parts (1,793 m) to Grintovec (2,558 m), (2,864 m), the highest peak and From Trnovski gozd and Ja- Estimates vary as to how quick- forecast for the region and do not which they have come to love in the highest peak in the Kamnik- a symbol of Slovenia, where Aljaž vornik (1,240 m) further to Na- ly you can walk the Slovenian overestimate your abilities. If you particular. See you on the Slove- Savinja Alps. Via Kočna (2,540 m) Tower is situated. Via Kriški podi nos (1,313 m) and via Vremščica Mountain Trail. If you walk mod- want to spend a night in a moun- nian Mountain Trail! and Češka koča mountain hut at (2,050 m) with high mountain (1,027 m) to Slavnik (1,028 m), erately without breaks, it would tain hut, check its opening hours Spodnje Ravne (1,542 m), the trail lakes, Razor (2,601 m) and Pri- the last 1,000-metre mountain take 28 days (in 2012, Pija Peršič and book a reservation in advance. ON THE SLOVENIAN MOUNTAIN descends to Zgornje Jezersko (880 sank (2,547 m), the trail continues on the trail. It is not far now to took 30 days. According to the An Alpine Association of Slovenia TRAIL – IN BRIEF m), which used to be known as a to Vršič (1,611 m), a mountain pass the , where the Slo- latest reliable information, only guide or an Alpine guide can also (adapted by Borut Peršolja as recorded health resort. between the Gorenjska region and venian Mountain Trail ends in seven people have managed to run accompany you on the trail. by Janez Černilec) The trail continues to Storžič (2,132 Trenta with five mountain huts. Ankaran (8 m).

30 Government Communication Office Sinfo – Slovenian information 31 CULTURE Tanja Glogovčan Lea Pisani, Image Consultant CHIC COLUMN

International Biennial of Graphic Arts How do men in Slovenia dress?

Interruption Vito TofajPhoto: The 30th Biennial of Graphic Arts began with a gala opening outside the International Centre of Graphic Arts (MGLC) in Ljubljana. As the Minister of Culture, Uroš Grilc, mentioned in his opening speech, this year’s biennial

entitled ‘Interruption’ is actually a return to tradition. The opening was also Poredoš/STA Robert Photo: attended by the President of the Republic of Slovenia, Borut Pahor. Photo: Daniel Novakovič/STA

LEA PISANI Image Consultant

Lea Pisani is the author of The opening of this year’s Biennial the bestselling first Slovenian was also attended by the President handbook on clothing, enti- of the Republic of Slovenia, Borut Pahor. tled Obleka – kaj, kdaj, kako, which translates into its Eng- lish version as Dress Code CONNECTION OF THE WORD which accompanies and exam- According to the jury citation, its for All Occasions, published ‘INTERRUPTION’ WITH THE ines the radical transformation of complex design enables possi- recently at Amazon.com. She BIENNIAL means of visual literacy and ev- bilities offered by current graphic holds a university degree in eryday communication. techniques. The artist combines textile and clothing design. According to Minister Grilc, the different media with exceptional Men in Slovenia dress in a wide As an image consultant, I have And what did Slovenians wear She specialised in London, notion of an ‘interruption’ is not THE BIENNIAL CONNECTS VARIOUS precision and connects them har- variety of ways. Their clothing fought for years against wearing to the basketball games? If pos- obtaining the title of CMB something one would associ- VENUES moniously into a unity, which she has definitely become less formal short-sleeved collared shirts, try- sible, a green T-shirt with stripes Image Consultant. Ms Pisani ate with the Biennial. This event, then convincingly anchors in her than it was years ago. The tie is an ing to make people understand that represent Triglav, our high- provides education and con- which first took place in 1955, has The Cankarjev Dom Gallery is conceptual origins. The series was everyday item only for those men that such a shirt is basically a “ru- est mountain. As a rule, we wear sultation in Slovenia, Italy always served as Slovenian art’s hosting the exhibition ‘The Bien- inspired by her encounter with a who hold positions of leadership, ined” shirt with its sleeves cut off. comfortable clothing to sports and Austria. She has been window onto the world and has nial of Graphic Arts, Serving You fallen birch tree in the woods near while most jobs have a “smart And when such a shirt comes with matches: jeans, linen trousers, working as an image consul- invited global artists to Ljubljana, Since 1955’, and the Jakopič Gal- a summer artists’ colony organ- casual” dress code. Slovenians do a tie, a great aesthetic sin has been Bermuda shorts, polo shirts or tant for sixteen years. Among as its name is known around the lery is hosting the exhibition of ised by the Skowhegan School of not tend to wear daring clothing committed. Such a combination T-shirts featuring messages are other things, she has de- world. The Biennial has seen many Regina José Galindo, the Grand Painting and Sculpture. The artist with bold prints, patterns and is allowed only for those wear- an excellent choice. Spectators signed the programme enti- changes, but never an ‘interrup- Prize Winner of the 29th Biennial. collected and flattened the bark, colours like the Italians, though ing a uniform. In the summer, at sports games should not re- tled Modni stilizem in Sodob- tion’. On the other hand, as Min- The Museum of Contemporary made drawings and rubbings, and they do admire their creative Slovenia and also other parts of ally wear sportswear (such as na moda (Fashionable Styles ister Grilc said, interruption is a Art Metelkova is hosting an exhi- then scanned its striated patterns choices in dressing. Without Europe see men wearing three- tracksuits), since such clothing and Contemporary Fashion) topic which is inseparably related bition by Miklós Erdély, who was to see what sounds it would pro- doubt, Slovenians value aesthet- quarter cargo pants with a pair is only worn when we are ac- at the Academy of Design; to the idea of the Biennial itself awarded at the 29th Biennial with duce. She digitally translated the ics more than Americans and of crocs, exposing some 20 cm of tively engaged in sports activi- she also gives lectures at the and its perception by the broader a special mention for his lifetime bark patterns and had them laser are more careful about quality hairy legs. Some men just prefer to ties. Higher Vocational College public. In recent years, the issue achievements. A special homage cut into a roll for a player piano. in comparison with the English. stay in their comfort zone and are for Catering and Tourism in of interruption has focused on the to the Biennial, with graphics from This project allows visitors to ‘hear Our Slovenian textile compa- not concerned with the aesthetic In their rational choice of clothes, Maribor. She is the creator question of whether traditional the MGLC Collection, can be seen the music’ of a birch tree. nies have taught us to recognise value of certain combinations of our men can, in general, set an of the new visual identity of graphic art is appropriately placed at the Lek Gallery, and the exhibi- good quality and we regret that clothing and accessories. example to Slovenian women, the Ljubljana city wardens in the concept of the Biennial and tion ‘Robert Morris from the MGLC THE AUDIENCE AWARD IS NEW there are hardly any left. Thus we who have in their wardrobes as and the overall visual iden- whether reproducible techniques Collection’ is being showcased in are increasingly reaching out to Those who are acquainted with much as 70 percent of cloth- tity of the wardens of Slove- This event, which first should dictate how the concept of the Pentagonal Tower at Ljubljana Nevenka Šivavec, director of foreign brands. There are many clothing culture are also generally ing they never wear – hence a nia. Working with acclaimed the Biennial may expand. Castle. the MGLC, highlighted the new connoisseurs of clothing culture connoisseurs of various brands, and very common comment here is took place in 1955, has Slovenian costume designer This year’s central exhibition, en- feature of this year’s Biennial, among Slovenians, who appreci- there is no longer any need to shop “How come you have nothing to always served as Slo- Alan Hranitelj, Lea Pisani titled ‘Interruption’ and designed TREE TALK which is the audience award. ate designed pieces defining their abroad as such brands are now wear when your wardrobe’s full has also carried out several venian art’s window by Deborah Cullen, is showcased Visitors will be able to vote for style of dressing. Quite a few of readily available in Slovenia. Young of clothes?”. Men prefer to buy business attire projects (the onto the world and has at MGLC, the Museum of Mod- The international jury of Chema their favourite artist in the main them follow the fashion trends, Slovenians surprisingly often shop clothes in sets, when they need visual identity of the Žale ern Art, the Švicarija Building and de Francisco, Sally Tallant and Du- exhibition at various venues or but it is true to say that the city online, because there is no need to something, and rarely during invited global artists to cemetry, the Slovenian Tour- Jakopič Promenade. The exhibi- sica Kirjakovic with president Tevž via Facebook. The winning art- where we can see the most fash- enter sweaty fitting rooms, which the sales. Men hate the crowds Ljubljana, as its name ist Board and public transport tion addresses the evolutionary Logar awarded the Grand Prize of ist will be able to use the artist’s ionably dressed men is Ljubljana, is undoubtedly one of the main rea- during the sales, though crowds provider Ljubljanski Potniški is known around the graphic field of the present and this year’s Biennial to María Elena residence or the MGLC graphic followed by Koper, the latter be- sons why they, unlike women, do at sporting events do not seem Promet, d.d.). world. presents a selective overview, González for her ‘Tree Talk’ series. studio. cause of its proximity to Italy. not particularly like the shops. to bother them at all.

32 Government Communication Office Sinfo – Slovenian information 33 CHIC COLUMN Tina Martinec Selan Anja Polajnar EUROBASKET

Sport and Fashion Cities and fans

Photo: Sanja Martinec Photo: Sanja In the spirit of the slogan ‘I Feel Slovenia’ Photo: Robert Poredoš/STA Robert Photo: Photo: Photo: Nebojša Tejić/STA

Slovenia! Slovenia! Slovenia! Slovenia!

The European Basketball Cham- also followed by an entertain- around Slovenia, or more than “For EuroBasket 2013, the Slovenian pionship is an extremely impor- ment programme. Before the 70 per cent of those who were basketball team was equipped with tant international event and a championship had even begun, watching television at the time. Spalding basketball uniforms that are not only very modern, but also spectacle for Slovenia. It gave Slo- a special conference for fans was much lighter than previous uniforms. venia the chance to feel the eu- held, where they competed in The match between Slovenia and For the first time, the uniforms also phoria in the spirit of the national throwing three points with Slo- Croatia also broke records of of- blend with the overall image of the promotional slogan ‘I Feel Slove- venian basketball legends, and ficial visitors, since no basketball Basketball Federation of Slovenia,” explained Matej Avanzo, the Senior nia’. The fans collected different equipped themselves with fan game has attracted so many high- National Teams and Marketing fan tools which carry the message props in the spirit of the slogan ranking politicians before. Director. of the national brand. With the ‘I Feel Slovenia’. They watched purpose of promoting Slovenia, films, aimed to encourage fans Along with the Slovenian Presi- Do you still recall the time when you must have noticed that they For people whose love of sport flags bearing the official ‘I Feel in a funny and entertaining way dent, Borut Pahor, the match people couldn’t care less about are full of elegant women and is not in their blood and find Slovenia’ national brand were to be sporting and thus contribute was watched by the Prime Min- the way they dressed when men who, in addition to a fancy it some kind of torment that flown in the host towns of Celje, to a successful championship and ister, Alenka Bratušek, and the Although a pharmacy gradu- they decided to do some recre- dress or an elegant coat, put on must be forced upon oneself, Koper, Jesenice and Ljubljana. The the positive image of Slovenia. Croatian Prime Minister, Zoran ate, TINA MARTINEC SELAN ational exercise? If one went for sneakers that look very much this certainly represents a good show windows near the event Milanović. Many ministers, presi- has been engaged in fashion a walk, a run, to aerobics, etc., the same as running sneakers, stimulation and motivation: if sites were furnished with bill- A flash mob was organised in dents of political parties, Depu- as an amateur ever since her one put on the bottom half of while fashion designers include one can look slightly fancy even boards and balloons, and tourist front of the Triple Bridge in Lju- ties of the National Assembly childhood. After finishing her a baggy tracksuit, a T-shirt and the clothes made from sporting while participating in sports, centres offered diverse informa- bljana, where a basketball court and presidents of management university studies, she ex- sneakers, and that was it. Those materials and cuts in entirely everything is much easier and tive materials for foreigners. was set up to shoot some scores. boards of some major Slovenian panded her hobby by writing times are gone forever. I have urban collections. And vice ver- more pleasant. Sounds famil- Cheerleaders dressed in suits companies were also present. a blog entitled Odglavedopet been observing for some time sa: fashion has also irrevocably iar, doesn’t it. And because we The fans received different props: with official Slovenian logos were (FromHeadtoToe) intended how people’s attitudes towards invaded the area of sportswear. usually do not wear make-up a fan hand in the form of a heart also present. During the European champion- for various topics in the area the clothing they put on for Neon and other interesting co- while engaged in a sport activ- with the inscription (Navijam za ship, the atmosphere was intense, of personal style and neat sport activities have changed. lours, fancy cuts, advanced ma- ity, and loose (long) hair is not Slovenijo – I’m cheering for Slo- There was a lot of interest in exciting, happy and some times and tidy appearance. Since In sports shops, unattractive terials and aesthetic clothes in very practical for obvious rea- venia), a clap banner with the watching the Slovenian team’s even bitter, due to the failures of the blog received a very good clothes are practically impos- general have now become the sons, nice sportswear in attrac- sign ‘I Feel Slovenia’ on one side matches. On average, 2,567 spec- the home team. However, this response, she decided to sible to buy, while the shelves reason that, while running in a tive colours is a welcome way to and the Slovenian flag on the tators watched the games. The was an event that overwhelmed change her career after giving are full of very stylish clothing, park, we glance at fellow run- enhance our look. other. Fans could also use face stands were full and the view- us all, Slovenian and foreign fans birth to her second child. She in which sport is more a matter ners not because of their speed, stickers which feature the Slo- ing rate was the largest so far. No alike. The hosting fans also en- attended colour consultant of prestige than torment. but because of joy we get from I know quite a few people who venian flag on one side and the game has ever attracted so many joyed the company of foreign training at the international The match between looking at their running outfits. admit that it is much easier and official brand on the other, and viewers as the one between Slo- ones. We met and socialised at company Colour Me Beauti- The invasion of fashion in the Pilates, yoga and certain other more pleasant for them to buy many green balloons were also venia and Croatia. 427,979 people the sports stadiums during Eu- Slovenia and Croatia also ful (CMB). After receiving the world of sportswear is a mutual forms of exercise in gyms offer, sportswear than clothes for the available. watched the game on television, roBasket. The cheering colours broke records of official ‘CMB- colour and makeup phenomenon. Sportswear has in general, a view of splendid office or fancy events. which is 54 per cent of those were quite diverse at the end of consultant’ certificate, she visitors, since no basket- paved its own path to become clothes which, in certain com- During the championship, the watching television at that time. the summer, despite the gloomy became a CMB consultant in ball game has attracted part of chic, elegant outfits. If binations, we could easily put What about you? Is it also im- Congress Square became a city The last minutes of the game be- rainy days. But, there is no colour the field of colour consulting you follow street-style fash- on when going downtown or portant to you to look good dur- fan zone, with a big screen for tween Slovenia and Croatia were like green, of course. I feel Slove- so many highranking and make-up. ion blogs or fashion magazines, even to work. ing recreation? watching the games, which were watched by 535,000 viewers all nia – I feel basketball. politicians before.

34 Government Communication Office Sinfo – Slovenian information 35 EUROBASKET Irena Kogoj, photo: Tamino Petelinšek/STA, Nebojša Tejić/STA EUROBASKET

In the beat of basketball

MAY THE BEST SLOVENIA! TEAM WIN! GREAT! HOOP!!! LET ME SHOW YOU SOME EXCITING HAPPENINGS AT THE BIGGEST SPORTING EVENT IN SLOVENIA YET

Lipko says... Prime Minister Alenka Bratušek stressed at the opening... Boundless anthusiasm among the fans... The drumming heats up the atmosphere....

THIS IS HOW PRETTY GIRLS STICK TO ME! SLOVENIAAAAA!

WINNERS! GO, SLOVENIA, GO!

It’s nice to be a mascot.... Our fans are naturally the loudest.... Crowds cheering in front of the arena.... You could shoot hoops in the fan zone in Congress Square...

WE ARE THE BEST!

OH, NOT WE ARE RANKED AT SO HARD! THE NEXT EUROPEAN AND WORLD CHAMPIONSHIPS!

I love everyone who supports our team.... The fans follow the latest fashion trends.... The players are excited about their success as well... Too much winning makes the headache....

36 Government Communication Office Sinfo – Slovenian information 37 EUROBASKET Anja Polajnar EUROBASKET

Promotion of Eurobasket 2013 From underground to the sea and to the peak of Triglav

The promotional events for the 2013 European Basketball Championship, the biggest sporting event in Slovenia, have caught the eye of the whole of 2013 Archive of EuroBasket Photo: Europe because of their originality and innovativeness. The first shots into a hoop were taken in a cave 60 metres under ground, then at sea level (0 metres), and finally on the highest Slovenian peak, 2,864 metres above sea level. EuroBasket is also an organisational success story. Photo: Archive of EuroBasket 2013

Basketball on a floating platform. Photo: Archive of EuroBasket 2013 Archive of EuroBasket Photo:

At the press conference in Postojna Cave.

It all started less than a year ago After the historic underground bourly relations between Croa- with the attractive draw for Eu- basketball game, the EuroBas- tia, Italy and Slovenia. The fans’ roBasket 2013, which for the first ket 2013 team prepared another enthusiasm did not flag even in time in the history of the compe- ground-breaking event: the the warm-up matches. In these tition took place under ground, in first basketball game at sea. This matches, Slovenia beat all their the large Concert Hall of Postojna unique event took place on the opponents except the Serbian Cave. The draw put the Slovenian largest raft in Slovenia, with a and the French teams. national basketball team in Group real basketball court on board. C with Spain, Croatia, Poland, The competing teams featured Slovenia even won the match and the . basketball legends from three against the seemingly invincible Lipko scored with his first shot, the It was also the first time a bas- Adriatic countries, Croatia, Italy Russians, who completely out- first basketball score ever achieved on Mt Triglav. ketball game had been played in and Slovenia. They played three played the Slovenian side in the the karst underground. The game games with two ten-minute first quarter in ; but at the France, which won the cham- their peak one day before the where the official speaker featured six legendary former halves. The Slovenian team beat end, the Slovenians did manage to pionship, also has the most re- championship began. Lipko was Prime Minister Alenka Slovenian national team players, the Italians, but fell to the Croa- win their eighth victory. Between nowned player in its team, the (the mascot) organised a special Bratušek, who stressed that we who played three on three. Ro- tians, who also beat the Italians to halves, the match was honoured three-time NBA league cham- campaign with the help of the can be proud of the Slovenian man Horvat will be remembered win the tournament. The specta- by a visit from the golden gen- pion, . As the host of championship organisers, and basketball team players; how- It all started less than a as first basketball scorer in the cle took place 300 m off coast at eration of the Yugoslav basketball the championship, Slovenia gave set up a basket at 2,864 m above ever, it is our commitment and We can rightly say that year ago with the attrac- first ‘underground’ game in the Koper on a 1,500 kg floating plat- team, who at the invitation of the the famous French basketball sea level, directly beneath Aljaž’s duty to make them proud of Slovenia has proven tive draw for EuroBasket history of basketball. The game form, 40 m long, 20 m wide and Slovenian President, Borut Pahor, player specially made glasses. Tower. He scored with his first their country. once again that the was played so fast that the score- 3 m high. Since it was not pos- and the Slovenian Basketball As- The unique glasses were cre- shot, the first basketball score 2013, which for the first keepers could not keep score, so sible to set up seating places on sociation, gathered 43 years later ated by the young Wood Stock ever achieved on Mt Triglav. This In conclusion, we can rightly say Slovenian people love time in the history of there was no official winner. The the platform, the guests viewed in Tivoli Hall, where they won the designers from cherry and lime was Lipko’s way of wishing all that Slovenia has proven once sports, are very hospi- the competition took entire spectacle enjoyed extensive the event from a catamaran, the World Championship in 1970. To wood, and they are 98-percent the players and fans a successful again that the Slovenian people table and know how to hand-made. and interesting EuroBasket 2013. love sports, are very hospitable place under ground, in media coverage both in Slovenia Prince of Venice. According to honour their exceptional success, organise and promote and abroad, as it was attended by Raša Nesterovič, the captain of which contributed to the develop- and know how to organise and the large Concert Hall of about 150 Slovenian and foreign the Slovenian team, the event ment of basketball, the audience The promotional activities be- The opening of EuroBasket 2013 promote such an extensive event such an extensive event Postojna Cave journalists. was proof of the excellent neigh- gave them standing ovations. fore EuroBasket 2013 reached took place in Congress Square, successfully. successfully.

38 Government Communication Office Sinfo – Slovenian information 39 EUROBASKET Polona Prešeren, MSc EUROBASKET

Wood Stock for Tony Parker Photo: KZS Photo: Wooden glasses of the young design group Wood Stock for French basketball player Tony Parker Photo: Archive of Wood Stock

Wood Stock, a young design group from Slovenske Konjice, producing hand-made wooden glasses, has managed to make a major breakthrough – one of the greatest Tony Parker was handed his glasses basketball stars, Tony Parker, will see by Slovenian basketball star and the world through their lenses! former teammate Rašo Nesterović.

In the framework of promotional Slovenia’s boutique character and ement of the Slovenian brand and heating material; it represents glasses have the ‘I feel Slovenia’ pany founder. He wanted to have The glasses are a unique activities organised for the Euro- handicraft. its green colour. the warmth of home and a ma- logo and the basketball star’s sig- wooden glasses with all his heart, The new model of recycled product made pean Basketball Championships terial for creativity. Throughout nature ‘branded’ on the inner side but the price made them inacces- glasses developed for by the Communication Office of As more than two thirds of Slove- The green at the core of the na- the centuries, the linden crown of the temples. sible. He decided to make a pair of old wood. Wood is the Government of the Repub- nia is covered by forests, green is tional brand ‘I feel Slovenia’ has and leaf has reflected the Slove- himself. This was followed by ex- Tony Parker will be a great natural asset of lic of Slovenia and related to the the predominant colour. We like a particular place in the hearts of nian national identity. The linden The package is a unique prod- periments in his garage where the manufactured in only Slovenia and tradition- promotion of the ‘I Feel Slovenia’ to call it ‘Slovenian green’, and it Slovenians – it reflects the bal- tree has been and remains a vital uct of its own, too. It resembles first pair of glasses was made with nine exclusive copies: brand, a special event took place tells a story about unspoilt nature ance between nature and society symbol of Slovenia. Wild cherry a wooden house and is made of primitive tools. After two years of ally present in almost at the friendly match between and our desire to keep it in such and the assiduity of Slovenians. is another tree with a long his- wild cherry wood, in fact of a dis- testing and development, Wood two will be kept by the every Slovenian home. Slovenia and France. Slovenia, condition. Slovenia ranks third The Slovenian green also charac- tory and tradition. Each Slove- carded old chest. Stock can now proudly present company, five will be the host country of Eurobasket, in Europe by the share of wood- terizes the Slovenian people’s ori- nian owns a wooden kitchenware their high-quality and perfected sold at auctions, and one presented French basketball star ed areas; to put it simply, forests entation to the elements, that is, item, a toy or another traditional WHO ARE WOOD STOCK? product. will be reserved for a Tony Parker with wooden glasses grow almost everywhere. to what can be felt in their hands. wooden product. This led to the manufactured especially for him The diverse landscape has marked idea of a unique and original Wood Stock is a group of young ABOUT THE PRODUCT presentation on a special by the young design group Wood Slovenians are closely connected a rich natural and cultural tradi- present that links the tradition and creative people with a vision opportunity. The glasses Stock. with sport. Our story is also a tion, giving rise to the creativity and modernity in the spirit of the of an authentic Slovenian prod- Wood Stock glasses are hand have the ‘I feel Slovenia’ story of sport – exercise fills us of its people and inspiring differ- Slovenian national brand, and re- uct. They are aware of the distinc- made from different sorts of logo and the basketball On behalf of Slovenia, Parker with vigour and gives us the en- ent artists. Last but not least, the flects Slovenia’s boutique charac- tiveness of Slovenian wood. Wood wood and can also be custom- was handed the glasses by Slo- ergy necessary for recreational memory of Slovenia combines ter expressed in handmade items. Stock believe that the future of ised. The glasses are also made star’s signature ‘branded’ venian basketball player and and professional goals. We excel the scent of the forest, the - Wood Stock, a young design entrepreneurship lies not in com- from different old wooden ob- on the inner side of the Parker’s former team mate Rašo at sports. We ski and climb where mur of the brook, the remarkable group, made the wooden glasses panies in pursuit of fast profits jects (wardrobes, barrels etc.) that temples. Nesterović. The glasses are a no one has before; we swim and taste of its water and the softness for Tony Parker from cherry and made by selling mass-produced are no longer functional. Thus, we unique recycled product made of cycle for longer distances than of wood. We feel Slovenia. linden wood; they are almost en- goods, but in companies focused can talk about ‘upcycling’, which old wood. Wood is a great natural anyone else. We not only over- tirely hand made. The new model on quality and environment- produces new objects with higher asset of Slovenia and tradition- come natural laws and limits: we WHY WOODEN GLASSES? of glasses developed for Tony friendly sustainable products. functional value by recycling old ally present in almost every Slo- discover and extend them. Slove- Parker will be manufactured in products. Each pair of glasses is venian home. This led to the idea nia radiates a special sport energy The answer is self-evident: wood only nine exclusive copies: two FROM THE IDEA TO THE PRODUCT protected by coatings of citrus oils of a unique and original present because its people are constantly is the most important Slovenian will be kept by the company, five and beeswax, which are natural that links the tradition and mo- in motion and in touch with na- natural asset traditionally related will be sold at auctions, and one The story of the wooden glass- and environmentally friendly. dernity in the spirit of the Slove- ture. Sport is a part of Slovenian to Slovenian creativity. Wood has will be reserved for a presenta- es began with the wish of Jaka The lenses used are of the highest nian national brand, and reflects identity and an indispensable el- never been merely a building and tion on a special opportunity. The Jančič, the Wood Stock com- quality.

40 Government Communication Office Sinfo – Slovenian information 41 EUROBASKET INTERVIEW Tanja Glogovčan EUROBASKET INTERVIEW

The story of a legend of Slovenian, Yugoslavian, European and world basketball Photo: Photo: Nebojša Tejić/STA If basketball didn’t exist, Ivo Daneu would have invented it

This was one of the thoughts in Memories Among the Baskets the docu- mentary by Aleš Žemlja about Ivo Daneu in which Daneu is recognised as the best Slovenian basketball player of all time. Anyone familiar with the history of basketball would say he is a legend, a great star and an authority. The days of the golden generation are long gone, but Ivo Daneu continues his lifelong mission. He took on the role of ambassador of EuroBasket. Photo: Nebojša Tejić/STANebojša Photo: Ivo Daneu was born on 6 October 1937 in Maribor. In the Second World War, his family was deported to Serbia. After the war and their return to Maribor, his father died in 1949. Due to his height (184 cm), exceptional motor skills and the Ivo Daneu has been a unique ability to throw (shoot), he was ambassador of basketball and sport a playmaker and guard. After throughout his life. graduation, he decided to play for the AŠK Olimpija basketball In the film, Ljubodrag Simonović Branik. I played there until the perhaps I wouldn’t have even club. Already during his first says: “Ivo Daneu was the found- end of grammar school and then played. The club management “Ivo Daneu was the year in Ljubljana, he became a er of so-called modern basket- I joined Olimpija. was afraid that if I didn’t play, founder of so-called champion in Yugoslavia. He won ball...It wasn’t just about com- What are your memories of the the spectators would boycott six national championships in peting, winning, achieving good so-called ‘golden’ era? the game. I didn’t play much modern basketball...It the fourteen seasons he spent results, but also about develop- Those were very good times, al- in the championship due to wasn’t just about com- in Olimpija. He played in over ing elements of the game: drib- though I had to find a job very my injury; although I did play peting, winning, achiev- 200 international games for bling, moving around in space, quickly. I first enrolled at the against the USA, but only in the the Yugoslavian national team, dynamic passes, intelligent play, Faculty of Sport. I was already last five minutes. And then in ing good results, but also including three Olympic Games, speed, versatility of moves, etc.” in the national team that year. I that crucial or necessary mo- about developing ele- three world and six European remember that the competition ment, I scored. ments of the game: drib- championships. He ended his In the interview with Ivo Daneu, was in Poland. And because I bling, moving around in career victoriously in 1970 by we discussed not only his rich had to be absent for five weeks, Such an achievement – for winning the national and world career, but primarily an event I went to the faculty adminis- Slovenian basketball players space, dynamic passes, championships. which is still relevant, EuroBas- tration, but unfortunately they to become world champions – intelligent play, speed, After retiring, he was Olimpija’s ket. weren’t prepared to grant me seems almost impossible. Why versatility of moves, coach for one year. In 1972, he such a long absence. So I didn’t was this possible then, but is etc.” became active again and played Why did you decide to play bas- finish university because I was probably not today? one season for Rudar club in ketball and not another sport? forced to choose between bas- Great credit undoubtedly goes Trbovlje. Today, he enjoys an As a child, I actually wanted to ketball and study. And I chose to the management, especially active retired life. He plays sports become a tennis player, but my basketball. I was soon perma- Boris Kristančič. He had a vi- and cards with his friends and family – my mother was left nently employed. So, I went to sion that we would be the best. travels. His grandchildren are alone with four children after work and played basketball. But He almost planned it. The coach his greatest pleasure. He usually my father’s death – didn’t have I still managed. Others trained was law at the time. If a player starts his day with a cup of coffee the money, because tennis is a twice a day; I only trained in the had to be given the same in- and a newspaper in one of the relatively expensive sport. There evenings. structions three times, he was coffee shops near his home in the was a football field close to my considered a bit stupid. We got centre of the Slovenian capital, home and I started playing foot- Basketball experts call you ‘a the instructions, considered which was where we met. ball. But I disliked this sport af- legend’, ‘a golden boy’. In ad- them and worked very hard. It’s ter I accidentally got a hard blow dition to all your other suc- true that the competing system in the head from a ball. cesses, you are known for your back then was different from A basketball court was also famous throw which won the today. We also played in three nearby and that gradually be- world title for the Yugoslavian groups, which were located in came my passion. I didn’t think team. the former republics of Yugo- about other sports after that. I To tell the truth, I was injured slavia in order to reduce Slove- started training with the Polet at the time. If the competi- nia’s costs. Only six teams from club in Maribor and later with tion hadn’t been in Ljubljana, the qualifiers played in Ljublja-

42 Government Communication Office Sinfo – Slovenian information 43 EUROBASKET INTERVIEW EUROBASKET INTERVIEW Photo: Edi Šelhaus Photo: Archive of National Museum of Contemporary History Archive of National Museum Contemporary Photo:

When Ivo Daneu raised the winners’ cup, everyone shared the same thought in the Tivoli Hall on 24 May 1970: for years it was believed that basketball was safest in Ivo Daneu’s hands and thus the cup was also handed to him.

not everything depends on the the French and the Spanish Do you think that the promo- coach. He can control substitu- throughout. But I couldn’t be- tion of Slovenia during Euro- tions, but he can’t play defence lieve that Russia was out of the Basket was sufficient? on the court instead of the play- championship already after the I feel that all the participants Ivo Daneu is the only Slovenian ers. The victory is always won first round. That really surprised worked very hard at the pro- I believe that basketball that the International Basketball by the players, if they score or if me. I should also mention that, motion: EuroBasket 2013, the is played correctly with Federation has inducted into its they block a throw. until just recently, Russia had Slovenian Basketball Associa- Hall of Fame, next to the best in the penetrations, switch- world. an American on their team. tion, the Government Commu- How would you assess the That would have never hap- nication Office of the Republic ing positions and well- teams now after EuroBasket? pened in my days. Mixed teams of Slovenia, and everyone else. timed passes. Basketball na and Yugoslavia as the host the Montenegrin President to They have quality, absolutely. This championship was inter- are very common now. Many people worked day and is a very intelligent and Sport was highly ap- state. All teams played against the championship in Ljubljana. They’re very combative and ag- esting; there were many sur- night. You see, it’s always pos- each other. So, when we beat Media from all over the for- gressive; they’re friends and a strategic game. preciated in the former prises. A pleasant surprise for us The President of the Repub- sible to do more, but it’s also the USA one day before the end mer Yugoslavia were present good team, but they still lack Slovenians was the win against lic of Slovenia has recently important to give recognition. Yugoslavia. I’m still of the championship, we were throughout and showed great technical knowledge. They are Spain and the bitter disappoint- awarded you the Golden Order Even more now, when finan- warmly welcomed in the practically world champions. interest. Honestly, I am already weak particularly in the centre. ment over the much expected for Services for your outstand- cial resources are limited. Many republics of the former The next game against the So- slightly tired (laughs). I also All the other teams have four win against Croatia. I stress, too ing sporting achievements, en- volunteers participated in this viet Union was irrelevant. And have to say that I was invited to a centres and can substitute them. Yugoslavia. I’ve had the expected. It was proven that it couraging younger generations project and I really think that by the way, we lost that game. dinner with the Croatian Presi- The fact is that the Slovenian was impossible to predict and of basketball players and other Slovenia did an excellent job. I same impression now as dent, Ivo Josipović. I discussed guards are quite young, inexpe- count chickens before they are sportspeople, and promoting was happy to see a great num- ambassador of EuroBas- What was the atmosphere like sports and basketball with both rienced and play rather indiffer- hatched. There is an anecdote: Slovenia in the global sporting ber of passionate fans, and ket. in the team and what were the presidents, not politics. Really, ently. The boys played very well A very young friend of mine, arena. What does this recogni- many officials and other VIP circumstances then? I always feel welcome in these at the beginning against Spain, a volunteer at EuroBasket, tion mean to you? guests who were attending the There weren’t any disagree- countries. And that is nice. but the inexperience came out kept asking me who I thought I was happy to receive it. I was games from the beginning. Eu- ments. We were friends and we against Croatia. They were better would win individual games particularly pleased by the fact roBasket was a great sporting still socialise with the players So, the role of ambassador of throughout the game, but slack- and I was always wrong. In the that President Pahor invited and diplomatic event, and cer- who played at that time;but not EuroBasket is ideal for you? ened off at the end. They try too end, I joked and told him to bet my colleagues from the na- tainly important for Slovenia in only with them, with others as I accepted it with great pleasure. many three-point shots. I believe the opposite of what I said if tional team, the golden core every way. well. Sport was highly appreci- But because English is not my that basketball is played correctly he wanted to win. By which I from 1970, and my club team ated in the former Yugoslavia. forte, I asked to be the ambassa- with penetrations, switching po- mean to say that the champion- mates to the ceremony. In my What is your message to the na- I’m still warmly welcomed in dor for the countries of the for- sitions and well-timed passes. ship was also very interesting thank-you speech, I particu- tional teams now at the end of the republics of the former Yu- mer Yugoslavia. I communicate Basketball is a very intelligent because of its unpredictability. larly stressed that my successes the European championship? goslavia. I’ve had the same im- more easily in these languages. and strategic game. Perhaps that was the result of were not mine alone. In basket- I sincerely congratulate all of pression now as ambassador of And because I speak Russian, I the change of generations, and ball, a single individual cannot them, and especially the win- EuroBasket. I received an invita- also participated in the promo- Did the players ask you for any there were many young players win; it is a joint effort and joint ners. They were the best; some- I sincerely congratulate tion from the Montenegrin Pres- tion of EuroBasket in Russia. advice? and not, if I may say, so many achievement. So, I don’t claim body has to be. Congratulations all of them, and espe- ident, Filip Vujanović, to make a I didn’t share any in particular; mature sportsmen.. The Span- this recognition only as an in- also go to everyone, because cially the winners. They private visit and I was happy to What can you say about the the Slovenian coaches are good ish and Germans had rookies, dividual. But it is true that I re- the sporting spirit was present accept it. As ambassador, I also Slovenian boys who competed and very knowledgeable, so I for example. In spite of ev- ceived the award for wider sup- throughout. Again, congratula- were the best; somebody took the opportunity to invite in EuroBasket? didn’t interfere at all. You see, erything, my favourites were port for sport and basketball. tions to everyone. has to be.

44 Government Communication Office Sinfo – Slovenian information 45 EUROBASKET Anja Polajnar EUROBASKET

Inauguration of the Slovenian Sports The City of Ljubljana opens the House of Sport Hall of Fame.

An exhibition in memory of Yugoslav Nik Rovan Photo: basketball’s glory days

Located in Ljubljana city centre, on the bank of the River, a House of Sport has opened its doors to sports enthusiasts. The House serves as a sports information centre, where fans can buy tickets for all sports events in Ljubljana and season tickets for matches and events organised by individual clubs in the city and find out about upcoming sports events. Here you can also make reservations for recreational sports facilities and find a range of promotional materials. Photo: Stanko Gruden/STA

House of Sport Photo: SportPhoto: Ljubljana

Former athletes: rower Jože Berc, footballer , ski-flying world champion Jože Šlibar, ice- hockey player Rudi Hiti, tennis player Mima Jauševec, bowler Miro Steržaj, gymnast , ice-hockey player Albin Felc and the grandson of fencer Rudolf Cvetko. Back row: former basketball players Aljoša Žorga and Ivo Daneu.

The main message to visitors is encourage- ment of tolerance, soli- The House also offers refresh- The legendary basketball play- 1970 in Ljubljana – the team’s darity and fair play. ing drinks, snacks and pastries ers were honoured at an exhibi- first major championship title and acts as a focal point, bring- tion in the atrium of Ljubljana – remains the greatest achieve- ing together people from dif- City Hall, entitled “We Were the ment of the Slovenian basketball ferent areas of sporting activ- World Champions. The Never- players. Between 1961 and 1991, ity in Ljubljana – from athletes Ending Ascent to the 1970 Bas- the team went on to win six to fans, sponsors, tourists and ketball Gold and Beyond”. It bronze, ten silver and nine gold recreationists – who can follow was staged by the Museum and medals at European and World WE WERE THE WORLD path from its first performances Produced by the Belgrade- various sporting events on small Galleries of Ljubljana (MGML) Championships and Olympic CHAMPIONS in major competition to the gold based Intermedia Network, the Yugoslav basketball is an or large TV screens inside or in in co-operation with the Mu- Games. Visitors to the exhibi- medal at the 1970 world cham- film presents 50 people who in unforgettable phenome- front of the House. The main nicipality of Ljubljana and the tion will be able to see complete Ljubljana City Hall has opened pionships in Ljubljana. one way or another were in- non. The exhibition, it was message to visitors is encour- Intermedia Network production footage of the Yugoslavia–USA an exhibition entitled “We Were volved in the development of agement of tolerance, solidarity company. final from the Ljubljana World the World Champions. The Nev- A PATH TO THE FIRST GOLD Yugoslav basketball up to the on display until 22 Sep- and fair play. Championships and the cup er-Ending Ascent to the 1970 MEDAL MADE INTO FILM historic victory – the first gold tember at Ljubljana City Yugoslav basketball was a sport- received by the Yugoslav na- Basketball Gold and Beyond”. medal to be won by the Yu- Hall, was accompanied by The only other teams The visit of Yugoslav basketball’s ing phenomenon in which Slo- tional team on winning the title The exhibition was staged in co- The exhibition, it was on dis- goslav national team – at the the world premiere of the golden generation added a spe- venian players took part from of World Champions. The ex- operation between the Museum play until 22 September at Lju- World Basketball Champion- recording such results cial touch of magic to the House the very beginning. In the 1960s hibition is accompanied by the and Galleries of Ljubljana, the bljana City Hall, was accompa- ships on 24 May 1970 in Lju- documentary We Were in major competitions of Sport. At the invitation of the and 1970s, Ivo Daneu, Aljoša world premiere – to be shown Municipality of Ljubljana, Sec- nied by the world premiere of bljana’s Tivoli Hall. The film the World Champions, in the second half of the Basketball Federation of Slove- Žorga and , wear- at the end of September – of tions for Culture and Sport, and the documentary We Were the was written and produced – which was shown in the nia and President Borut Pahor, ing the dress of the Yugoslav the documentary We Were the the Intermedia Network pro- World Champions, which was with Dejan Petrović – by Zvon- 20th century were those Ljubljana again, after 43 years, national team, were setting the World Champions, produced by duction company. The exhibi- shown in the course of Euro- imir Šimunec, with screenplay course of Eurobasket 2013 of the Soviet Union and hosted the 1970 basketball world standards for Slovenian bas- the Intermedia Network pro- tion vividly presents the Yugo- basket 2013 – the European by Aleksandar Miletić. It is di- – the European Basketball the USA.” champions. ketball. The success achieved in duction company. slav national basketball team’s Basketball Championships. rected by Ivica Vidanović. Championships.

46 Government Communication Office Sinfo – Slovenian information 47 WOW! Valerija Obu WOW! Photo: TaminoPetelinšek/STA Photo: Nina Razboršek/STA Photo: Mitja Volčanšek Photo: Photo: Archive of GemMotors Photo:

GEM Motors develops a new electric motor

Slovenian company GEM Motors has developed a new electric motor with permanent magnets. Its simple design and con- struction, high efficiency and innovative technology are the Two Slovenian innovators awarded at main advantages of this motor, giving it great potential for the the International Fair on Innovations Deloitte Central Europe Top 500 electric vehicles market. in Croatia The company, a member of the Ljubljana University incubator, was The auditing firm Deloitte has compiled a list of the 500 biggest The sixth International Fair of Innovations, eco-ideas, products established three years ago to develop a new electromagnetic motor companies in Central Europe. The list includes 18 Slovenian and technologies in the agriculture and food industry ended for electric vehicles that would be eco-friendly and highly efficient Class Enemy wins at Venice companies, one more than last year. with a ceremonial awarding of prizes and recognitions in Bio- for the people. Critics’ Week grad na Moru. Seven innovations from Slovenia were featured A third of the companies listed come from Poland, followed by at the fair, and two Slovenian innovators received plaques for Class Enemy, the debut feature by Slovenian director Rok those from the Czech Republic, while Slovenian companies rep- innovativeness. Biček, has won the best film award at the International Film resent 3.6%. Given Slovenia’s GDP of EUR 35 billion, compared to Critics’ Week, an independent section of the 70th Venice Film Poland’s EUR 380 billion, “this is a good result”, Deloitte Sloveni- The AGRO ARCA plaques were awarded to Bojan Goršič from Festival. ja official Janez Škrubej said as he presented the survey to report- Kranj and Ivan Gregorič from Vogrsko. Goršič presented a ers in Ljubljana on Wednesday. The leading Slovenian company, thoughtful invention called ‘Canper’, a plastic device which Petrol, generated EUR 3.8 billion in sales revenue last year to rank Biček’s high-school drama tells the story of a tense relationship be- Archive of Bukla.si Photo: enables beverages to be drunk simply and hygienically directly tween a group of students and their new German language teacher 32nd, followed by retailer Mercator (44th) and power utility HSE from the can. Gregorič presented a new and improved model of and features an impressive cast of some of Slovenia’s leading actors, (85th). The list includes more companies from Slovenia than any his previous multifunctional mobile lawn mower which does including Igor Samobor and Nataša Barbara Gračner. other country from the region of former Yugoslavia, but the top- more than ten different jobs in gardening and agriculture. ranking such concern is Croatia’s oil company INA. Photo: Stanko Gruden/STA Photo: Archive of Slovenia Vodka Photo: Daniel Novakovič/STA Photo:

Kolektor plans EUR 1 bn in revenues Steklarna Hrastnik bottles Tina Maze also among in 2022 the record holders The SIP AWARDS international spirits competition, taking Veronika Award goes to Krčrk as best The concern Kolektor has never generated a loss in its 50-year place this year in Las Vegas, USA, has presented awards to volume of poetry Tina Maze, winner of a record-breaking number of points in history and plans to reach EUR 1 billion in revenues in 2022, three bottles produced by the Steklarna Hrastnik glassworks. last year’s women’s alpine skiing World Cup, has taken her the industrial conglomerate’s chairman Stojan Petrič stated at The Veronika Award for this year’s best volume of poetry in place among the world’s record holders. an event marking the company’s 50th anniversary. Seventy judges awarded the highest (platinum) award for individual Slovenia, awarded by the Municipality of Celje, went to poet package design to bottles for the brands Slovenia Vodka and D’USSE. Karlo Hmeljak for his collection, Krčrk, published by LUD Lit- Record holders also include Matjaž Ferarič, with the largest num- Slovenian Prime Minister Alenka Bratušek, who attended the cer- The bottle for the U’Luvka brand received the “best of class” award eratura. ber of world championship titles in precision paraglider landing. A emony, said that Kolektor was a role model. Bratušek noted at a by the judges. In addition, Slovenia Vodka received a gold award in place in the book of records was also won by Andrej Maver and the press conference that the company had been able to avoid the eco- the taste category. The SIP AWARDS builds its credibility on the fact A Golden Coin for Poetry was also awarded at the same event to Glasbena agencija GIG music agency for the world’s largest picture nomic crisis and that she could only wish to have a balance sheet that the brands entered in the competition are judged entirely by Niko Grafenauer for his lifetime achievement in poetry and cre- postcard (measuring 52.48 sq. m) and the ARC Group from Gorica like Kolektor’s as prime minister. consumers. ative ennoblement of the Slovenian language and culture. for printing the world’s biggest Qur’an.

48 Government Communication Office Sinfo – Slovenian information 49 Photo: Archive of National Museum Contemporary History

TIPS! Polona Prešeren, MSc Photo: TaminoPetelinšek/STA Photo: Tinkara Tinkara Photo: Zupan/STA

The “Transferzala” season ticket 2013/2014 season, Ljubljana

At the beginning of this year’s theatre season, five independent Fourth season of the Kino Šiška theatre stages have joined forces to introduce the new “Trans- ferzala” season ticket. It is a theatre and dance season ticket for a Urban Culture Centre selection of shows on the stages of Center kulture Španski borci, 2013 season, Ljubljana Gledališče Glej, Stara mestna elektrarna – Elektro Ljubljana, Mini teater and Plesni teater Ljubljana. The joint action stems The Kino Šiška Urban Culture Centre starts this year’s season from the desire of all those involved to provide visitors with the with its fourth anniversary celebration. The home of the Urban best that the participating independent theatres have to offer Culture Centre is the former Šiška motion picture theatre, which and to attract those visitors who find it difficult to choose qual- had been abandoned and left to ruin for many years. The refur- ity shows from the repertoire of the city’s main theatres and bished theatre has now become well integrated into the local Tanja Glogovčan to sleep until three in the morning. Parades and flags, convoys of from the more fragmented independent theatrical offer. community and the Ljubljana cultural scene, and its popularity cars, a loud concert of cars’ horns…Even at dawn, groups of people extends beyond Slovenia’s borders. The Kino Šiška Urban Culture The season ticket will represent a transferzala, i.e. a trail across were circling the town and cheering, “Gold, gold!” The leading Centre staged 1,000 events, of which 400 were concerts, and at- You Get the Moon – We Get the Gold five of Ljubljana’s cultural outposts. It will provide season tick- names in the victory echoed in the streets for a long time. Ljubljana et-holders with the possibility to choose one from among the tracted almost 260,000 visitors since its opening in 2009. The exhibition ‘Basketball 1970 – You Get the Moon - We Get the was crazy with joy and enthusiasm. ” fifteen different performances in each participating theatre. More information available at: www.kinosiska.si Sixteen national teams competed in the sixth world championship, The five performances of their choice will be followed by a- fi Gold’ showcased at the National Museum of Contemporary History Photo: TaminoPetelinšek/STA which was being held in Europe for the first time. The qualifying nal event including a surprise programme and a party at which was open until the end of September. The exhibition coincided with they will be able to meet the actors. the greatest ever sporting event in Slovenia, the European Basketball matches were played in Split, Karlovac and . The six best More information available at: www.transferzala.si Championship. teams and Yugoslavia as the host state competed in the finals in The exhibition returned us to 1970, when the Yugoslavian national Ljubljana. The winner was decided in games where each team basketball team with three Slovenians (Ivo Daneu, Aljoša Žorga and played against another. Vinko Jelovac), beat the of America 70:63 in the finals There was an exceptional atmosphere, which drowned the referees’ on their home turf in Ljubljana’s Tivoli Hall, winning the first gold whistles in Tivoli Hall that day. The hall was filled with flags and medal in world championships. The exhibition takes its title from sirens. One of the banners read ‘You Get the Moon - We Get the a motto on a fan’s banner addressed to the Americans: ‘You Get the Gold’; the fans were connecting the historic steps of Neil Armstrong Moon - We Get the Gold’. on the Moon in 1969 with the medal from the World Basketball Photo: Tamino Petelinšek/STA Tamino Photo: The winning event and celebration of basketball players and their Championship. In such an atmosphere, never before seen in Tivoli, fans were presented at the exhibition as seen through the lenses a difficult and strenuous battle commenced… “You have to endure it. of recognised Slovenian news photographers. Nace Bizilj, Svetozar The opponent will not give up until the last minute,” Žeravica told Busić, Marjan Ciglič, Egon Kaše, Edi Šelhaus, Miloš Švabič and the players. The Americans were never in the lead in the second Matija Jurovič captured individual games and the introductory round, but they pushed on. The 27th minute was the most difficult and closing ceremonies, as well as other events that accompanied moment, when Krešimir Ćosić was sent off for five fouls. Žeravica the championship. In addition to the photography, the exhibition substituted him with Ivo Daneu, as he was counting on Daneu’s featured a film by director Jože Pogačnik loaned by the Archives invaluable experience. “In the dramatic play-off, our team increased The Ljubljana Marathon Edward Clug’s dance and ballet trio of the Republic of Slovenia and audio-video testimonies by two the lead and deservedly won 70:63,” wrote the Belgrade newspaper 27 October 2013, Ljubljana 5–8 October 2013 legendary Slovenian basketball players, Ivo Daneu and Aljoša Žorga, Politika. The conclusion of the Sovetsky Sport sports newspaper who provided additional insight into the championship. was: the more difficult the opponent, the better the game of the Running amateurs have certainly marked 27 October as an im- The choreographer Edward Clug, from the Slovene National The- To quote Delo newspaper: “All paths lead to Tivoli. The hall at the Yugoslavian national team. portant date on their calendars. This is the date of the main rec- atre, Opera and Ballet of Maribor, will be on tour with his three foot of Rožnik Hill had never before seen so many spectators. That The last match against the Soviet Union was a mere formality, reational sports event of the year: the 18th Ljubljana Marathon, most popular shows at Ljubljana’s Cankarjev Dom from 5 to 8 happened on the first day and every day until the end of the World because Yugoslavia already had an unassailable lead over its rivals for which entries are still open. Runners can join in either the October: Tango on 5 October, Radio and Juliet, the most famous Basketball Championship in May 1970”. Continuing: “The basketball for gold. The temperamental game under the baskets calmed down 10-, 21- or 42-kilometre marathon through the streets of Lju- love story of all time performed to the music of the alternative players were hugging and kissing each other. They were jumping – the victory was Yugoslavia’s and no one could take it away from bljana. The event will be complemented by running for children rock band Radiohead, on 7 October, and Hommage à Stravin- like happy children. Exhausted Trajko Rajković could not stay on his and adolescents. Last year’s marathon was accompanied by the sky, which is also an homage to Nijinsky and his notorious first the national team. This was a victory for the record books. feet; he fell to the ground with all his weight and cried. The tears of season’s first snowfall, but hopes are high that the weather will performance failure in Paris in 1913, which became the dynamic happiness sparkled on the sweating faces of his team mates. ” And be more favourable this year. basis for contemporary dance development in the 20th century. ______More information available at: www.ljubljanskimaraton.si More information available at: www.sng-mb.si/en/ how did Delo newspaper describe the atmosphere in the Slovenian Source: summarised from Siol.net, Delo newspaper and the invitation to the capital on that triumphant and euphoric day? “Ljubljana did not go exhibition from the National Museum of Contemporary History.

50 Government Communication Office Sinfo – Slovenian information 51 Photo: Archive of National Museum of Contemporary History