6 March 2017 Asia Pacific/ Equity Research Household Durables Electronics Group Co.,

Ltd. (1169.HK / 1169 HK) Rating (from NEUTRAL) OUTPERFORM Price (02-Mar-17, HK$) 14.70 UPGRADE RATING Target price (HK$) (from 13.50) 18.20 Upside/downside (%) 23.8

Mkt cap (HK$/US$ mn) 41,044 / 5,287 Upgrade to OUTPERFORM on better outlook + Enterprise value (Rmb mn) 26,005 Number of shares (mn) 2,792 cheap valuations Free float (%) 43.8 52-wk price range (HK$) 15.02-11.04 ■ We upgrade Haier to OUTPERFORM on: (1) strong sales, ADTO-6M (US$ mn) 5.8 driven by mix upgrade and home appliance industry recovery; (2) improving Target price is for 12 months. ICS earnings outlook on channel restructuring and operating leverage; (3) Research Analysts accelerating logistics sales on strengthened relationship with Alibaba; and (4) Raymond Ching 852 2101 7852 attractive valuation plus stronger EPS growth of 16%/12% in 2017E/18E vs [email protected] flat in 2016E. Our forecasts are 6%/4% above consensus for 2017/18. Carey Shi 852 2101 7729 ■ Mix upgrade and strong market expected to drive product sales. We see [email protected] accelerating product sales on stronger industry demand in 2017 after the recent industry price hike, the delayed positive impact from the strong property cycle in 2016 and rising replacement demand. While the potential property slowdown may affect industry sales mainly in 2018 (on ~9 months’ delay impact), we see it largely offset by the replacement cycle for products that were bought between the 2008 and 2013 government subsidy programmes. Haier is also more aggressive in launching gas heat water heaters and front load washing machines at higher selling prices to gain market share and lift ASP. ■ We expect integrated channel service (ICS) sales to accelerate to 10% from flat in 2016 on: (1) stronger market demand and channel reform bearing fruit in 1H16 and (2) faster logistics sales (14% of ICS and 10% of group) with stronger cooperation with Alibaba after it transfers stakes in Jan-2017. We expect ICS margin to improve on efficiency enhancement and scale increase. ■ Cheap valuation with better earnings outlook. Valuation looks cheap at 11x 2017E/18E P/E, below its historical average 13x P/E. We raise our earnings by 4%/6% in 2017/18E and lift our TP to HK$18.2 (from HK$13.5) based on SOTP. We assign 15x for its manufacturing business, 10x for the ICS business, and 20x for the logistics business.

Share price performance Financial and valuation metrics

Year 12/15A 12/16E 12/17E 12/18E Revenue (Rmb mn) 62,826.1 62,972.7 69,440.9 75,044.3 EBITDA (Rmb mn) 3,398.8 3,492.6 4,032.8 4,510.1 EBIT (Rmb mn) 3,139.5 3,246.6 3,761.6 4,217.1 Net profit (Rmb mn) 2,703.0 2,728.7 3,130.8 3,503.3 EPS (CS adj.) (Rmb) 0.97 0.97 1.13 1.26 Change from previous EPS (%) n.a. (0.7) 5.3 7.1 Consensus EPS (Rmb) n.a. 0.98 1.07 1.21 EPS growth (%) 8.2 (0.2) 16.2 11.9 The price relative chart measures performance against the P/E (x) 13.5 13.5 11.6 10.4 MSCI CHINA F IDX which closed at 6,635.57 on 02/03/17. Dividend yield (%) 0.8 0.9 1.0 1.2 On 02/03/17 the spot exchange rate was HK$7.76/US$1 EV/EBITDA (x) 8.1 7.5 6.1 5.1

Performance 1M 3M 12M P/B (x) 2.43 2.11 1.81 1.57 Absolute (%) 7.3 10.5 22.5 ROE (%) 20.7 17.0 16.8 16.2 Relative (%) 3.7 3.1 0.7 Net debt/equity (%) Net Cash Net Cash Net Cash Net Cash

Source: Company data, Thomson Reuters, Credit Suisse estimates

DISCLOSURE APPENDIX AT THE BACK OF THIS REPORT CONTAINS IMPORTANT DISCLOSURES, ANALYST CERTIFICATIONS, LEGAL ENTITY DISCLOSURE AND THE STATUS OF NON-US ANALYSTS. US Disclosure: Credit Suisse does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

6 March 2017

Focus charts and tables

Figure 1: Trading at 11x P/E, below historical Figure 2: We expect its earnings and revenue to average; earnings growth drives re-rating pick up in 2017/18E from 2016

(Rmbmn) (%) PE x % 120,000 25 50 25 44.5 20 90,000 40 20 15

10 20.2 30 15 60,000 20.4 20.1 5 20 10 15.1 0 12.2 30,000 10.5 10 5 -5 1.0 0 -10 0 0 2012 2013 2014 2015E 2016E 2017E 2018E 2011 2012 2013 2014 2015 2016 2017 2018 Net revenue Net revenue YoY chg - RHS Net profit YoY chg - RHS earnings growth(LHS) PE (RHS)

Source: Bloomberg, Credit Suisse estimates Source: Company data, Credit Suisse estimates

Figure 3: Positive property sales in 2016 should Figure 4: We expect replacement needs to increase drive solid market growth in 2017 but negative to from 2017 as sales during government subsidies 2018 programmes should enter into replacement cycle

9,000 20.0% Rmb 100 mn Government 25.0% 22.5% 8,000 subsidies 15.0% 7,000 20.0% 17.3%

15.0% 6,000 10.0% 10.1% 5,000 10.0% 6.5% 5.0% 5.4% 4,000 5.0% 1.2% 3,000 0.0% 0.0% 2,000 -5.0% -3.0% -5.0% -5.0% 1,000 -7.6% -10.0% 0 -10.0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E 2018E Market size (LHS) Growth YoY(RHS)

Source: CEIC, Credit Suisse estimates Source: CEIC, Credit Suisse estimates, CMM, IOL

Figure 5: We expect market growth to pick up in 2017, driven by ASP increase, rising replacement Figure 6: We use SOTP to value the company at needs and positive property growth in 2016 HK$18.2 Volume Market Replacement New ASP change + = growth Category PE multiple Valuation (HKD) needs demand Water heater 15x 8.6 2014 1.1% 0.4% 0.5% 2% Washing machine 15x 3.8 2015 1.8% -0.2% -1.0% 1% ICS (exclude logistics) 10x 4.6 2016 2.2% 0.7% 0.5% 3% Logistics 20x 1.2 2017E 2.7% 1.3% 4.0% 8% 18.2 2018E 2.3% -0.8% 2.5% 4%

Source: Company data, Credit Suisse estimates Source: Credit Suisse estimates

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 2 6 March 2017

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) Price (02 Mar 2017): HK$14.70; Rating: (from NEUTRAL) OUTPERFORM; Target Price: (from HK$13.50) HK$18.20; Analyst: Raymond Ching Income Statement (Rmb mn) 12/15A 12/16E 12/17E 12/18E Company Background Sales revenue 62,826 62,973 69,441 75,044 Haier Electronics Group is a home appliances manufacturer Cost of goods sold 52,833 52,687 57,862 62,492 covering washing machines, water heaters, and integrated channel EBITDA 3,399 3,493 4,033 4,510 services. It is a subsidiary of Haier (600690.SS). EBIT 3,140 3,247 3,762 4,217 Net interest expense/(inc.) (193) (234) (287) (314) Blue/Grey Sky Scenario Recurring PBT 3,344 3,480 4,048 4,531 Profit after tax 2,734 2,784 3,239 3,625 Reported net profit 2,703 2,729 3,131 3,503 Net profit (Credit Suisse) 2,703 2,729 3,131 3,503 Balance Sheet (Rmb mn) 12/15A 12/16E 12/17E 12/18E Cash & cash equivalents 10,244 11,410 11,796 13,669 Current receivables 4,971 5,381 5,844 6,286 Inventories 4,399 4,261 4,616 5,143 Other current assets 3,673 3,564 3,737 4,051 Current assets 23,288 24,616 25,993 29,150 Property, plant & equip. 3,322 4,221 5,212 6,283 Investments 1,611 1,611 1,611 1,611 Intangibles 531 527 522 516 Other non-current assets 1,545 1,665 1,792 1,926 Total assets 30,297 32,640 35,130 39,486 Current liabilities 13,002 12,890 13,568 14,665 Total liabilities 14,575 14,468 14,047 15,153 Shareholders' equity 14,788 17,237 20,041 23,168 Minority interests 879 935 1,043 1,165 Total liabilities & equity 30,297 32,640 35,130 39,486 Cash Flow (Rmb mn) 12/15A 12/16E 12/17E 12/18E EBIT 3,140 3,247 3,762 4,217 Net interest 0 0 0 0 Tax paid (582) (766) (887) (991) Working capital (295) (291) (328) (204) Our Blue Sky Scenario (HK$) (from 16.00) 20.00 Other cash & non-cash items 267 560 582 633 TP upside – HKD20 – Our upside scenario assumes 2017 EPS to Operating cash flow 2,530 2,750 3,128 3,655 be 5% higher than our base case driven by stronger ICS Capex (1,306) (1,191) (1,307) (1,408) performance and margin expansion. Our TP is based on +1 Free cash flow to the firm 1,224 1,559 1,821 2,248 standard deviation above industry average multiple Investing cash flow (2,373) (1,186) (1,302) (1,403) Equity raised 1 1 0 0 Our Grey Sky Scenario (HK$) (from 11.00) 12.00 Dividends paid (253) (281) (327) (376) TP downside – HKD12 – Our downside scenario assumes 2017 Financing cash flow (402) (399) (1,439) (380) EPS to be 5% lower than our base case on worse than expected Total cash flow (245) 1,165 387 1,873 ICS performance and weaker white good manufacturing sales. Our Adjustments 26 0 0 0 TP is based on -1 standard deviation below industry average Net change in cash (219) 1,165 387 1,873 Per share 12/15A 12/16E 12/17E 12/18E Share price performance Shares (wtd avg.) (mn) 2,841 2,852 2,780 2,780 EPS (Credit Suisse) (Rmb) 0.97 0.97 1.13 1.26 DPS (Rmb) 0.10 0.12 0.14 0.16 Operating CFPS (Rmb) 0.89 0.96 1.13 1.31 Earnings 12/15A 12/16E 12/17E 12/18E Growth (%) Sales revenue (6.4) 0.2 10.3 8.1 EBIT 4.4 3.4 15.9 12.1 EPS 8.2 (0.2) 16.2 11.9 Margins (%) EBITDA 5.4 5.5 5.8 6.0 EBIT 5.0 5.2 5.4 5.6 Valuation (x) 12/15A 12/16E 12/17E 12/18E P/E 13.5 13.5 11.6 10.4 P/B 2.43 2.11 1.81 1.57 The price relative chart measures performance against the MSCI CHINA F IDX Dividend yield (%) 0.8 0.9 1.0 1.2 which closed at 6,635.57 on 02-Mar-2017 EV/sales 0.4 0.4 0.4 0.3 On 02-Mar-2017 the spot exchange rate was HK$7.76/US$1 EV/EBITDA 8.1 7.5 6.1 5.1 EV/EBIT 8.7 8.1 6.6 5.4 ROE analysis (%) 12/15A 12/16E 12/17E 12/18E ROE 20.7 17.0 16.8 16.2 ROIC 53.0 35.4 34.7 33.5 Credit ratios 12/15A 12/16E 12/17E 12/18E Net debt/equity (%) (57.4) (56.2) (55.5) (55.8) Net debt/EBITDA (x) (2.66) (2.92) (2.90) (3.01)

Source: Company data, Thomson Reuters, Credit Suisse estimates

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 3 6 March 2017

Upgrade on improving earnings outlook and cheap valuation We upgrade Haier Electronics to OUTPERFORM from Neutral with a new target price of HK$18.2 using the SOTP valuation method. We expect earnings to accelerate to 15%/12% in 2017/18, driven by an improving outlook on both manufacturing side and ICS (Integrated Channel Services).

■ Strong manufacturing sales (60% operating profits) driven by mix upgrade and home appliance industry recovery. Based on industry data, QD Haier increased washing machines' ASP by 3% in 2016 but gained 1% market share at the same time. Water heaters are also experiencing a major upgrade from electric ones to gas water heaters. As a mid- to high-end brand, we believe Haier will benefit from stronger industry demand, and the trade-up trend, which should boost revenue as well as gross margin.

■ We also see an improving ICS earnings outlook (40% operating profit) after completed channel restructuring in 2H16 and operating leverage. Alibaba's shares conversion should strengthen the relationship with the company and bring up orders from Tmall, which should lead to stronger logistics segment growth going forward.

■ Strong home appliance demand in 2017, slower property is under control. We expect home appliance sales to accelerate to 8%/4% growth in 2017E/18E from 3% in 2016. The pick-up in 2017 is expected to be attributed to: (1) the recent industry price hike, (2) the delayed positive impact from the strong property cycle, and (3) rising replacement demand. Looking into 2018, we believe the potential slowdown in property transactions may affect sales; we expect it to be offset by the rising replacement cycle and ASP increase from product mix enhancement. In our view, the replacement cycle will start in 2017 for the products that were bought between the 2008 and 2013 government subsidy programmes. As replacement demand accounts for 70% of industry sales versus 30% demand from new home sales, rising replacement demand should be enough to offset the negative impact from the slower property demand in late 2017 (after adjusting for 9 months’ delay impact). On the valuation front, Haier Electronics is trading at 11x FY17E/18E P/E, 15% below its historical average. We believe the accelerating earnings in 2017 will drive a multiple rerating and act as a share price catalyst.

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 4 6 March 2017

Figure 7: Trading at 11x P/E, below its historical Figure 8: We expect its earnings and revenue to average, earnings growth should drive re-rating pick up in 2017/18E from 2016

(Rmbmn) (%) PE x % 120,000 25 50 25 44.5 20 90,000 40 20 15

10 30 20.2 15 60,000 20.4 20.1 5 20 10 15.1 0 12.2 30,000 10.5 10 5 -5 1.0 0 -10 0 0 2012 2013 2014 2015E 2016E 2017E 2018E 2011 2012 2013 2014 2015 2016 2017 2018 Net revenue Net revenue YoY chg - RHS Net profit YoY chg - RHS earnings growth(LHS) PE (RHS)

Source: Bloomberg, Credit Suisse estimates Source: Company data, Credit Suisse estimates Solid product sales on strong industry growth We expect product sales growth to accelerate to 14%/7% in 2017E/18E from 4% in 2016, driven by stronger market demand from replacement needs, better channel execution and product mix enhancement coupled with inflation. Even excluding the positive company-specific factors, we already expect the overall home appliance retail market to accelerate to ~8%/4% growth in 2017/18E—faster than the 3% in 2016. We believe that 2017 will be a strong year due to CPI inflation, the delayed positive impact from the strong 2016 property cycle and rising replacement needs. While the negative impact from the potential property slowdown (our property team forecasts -5%/-3% sales volume in 2017/18) may start to impose some negative impact starting 4Q17, we still believe ASP improvement from mix enhancement and stronger replacement needs can outpace the negative impact in 2018. Overall, replacement demand accounts for 70% of industry sales vs 30% demand from new property.

Figure 9: We expect market growth to pick up in 2017, driven by ASP increase, rising replacement needs and positive property growth in 2016 Volume Market Replacement New ASP change + = growth needs demand 2014 1.1% 0.4% 0.5% 2% 2015 1.8% -0.2% -1.0% 1% 2016 2.2% 0.7% 0.5% 3% 2017E 2.7% 1.3% 4.0% 8% 2018E 2.3% -0.8% 2.5% 4%

Source: Company data, Credit Suisse estimates

■ We expect stronger ASP growth in 2017/18 We expect industry ASP to increase at least 4%/2.5% in 2017/18E, faster than the 0.5%/- 1% in 2015/16 due to reduced promotion on healthier channel inventory, product upgrades and direct price hikes. Based on our checks with channel distributors and brands, we understand that, from 4Q17, ex-factory prices have already increased by 5%+ for the leading white good and kitchenware brands to reflect the rising raw material prices. We believe a 4%/2.5% ASP increase for the industry in 2017E/18E is highly possible, even taking into consideration smaller price increases for small brands and small appliances.

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 5 6 March 2017

■ Entering into replacement cycle Starting from 2016 year end, sales during 2008-13 driven by government subsidies program have entered into the replacement cycle (normal replacement at 8 years for large appliances and 3 years for small appliances). Between 2009 and 2011, the government subsidy programme stimulated over Rmb410 bn sales. During the government subsidies period between 2008 and 2013, the total home appliance industry sales accumulated to Rmb3,415 bn, which is 3.8x 2016 industry sales. We believe in the next few years, consumers will start to replace those products. This should have a positive impact in both 2017 and onwards, and offset the negative impact from the property slowdown. Based on our industry checks, replacement demand contributes around 70% of industry sales.

Figure 10: Positive property sales in 2016 expected Figure 11: We expect replacement needs to increase to drive solid market growth in 2017 but be negative from 2017 as sales during government subsidies in 2018 programmes should enter into replacement cycle

9,000 20.0% Rmb 100 mn Government 25.0% 22.5% 8,000 subsidies 15.0% 20.0% 17.3% 7,000

15.0% 6,000 10.0% 10.1% 5,000 10.0% 6.5% 5.0% 5.4% 4,000 5.0% 1.2% 3,000 0.0% 0.0% 2,000 -5.0% -5.0% -3.0% 1,000 -5.0% -10.0% -7.6% 0 -10.0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E 2018E

Market size (LHS) Growth YoY(RHS)

Source: CEIC, Credit Suisse estimates Source: CMM, IOL, Credit Suisse estimates

Figure 12: Chinese government subsidy programs

Time Subsidy Rrogram Applicable products Size

Dec 2007 - Jan 2013 Home appliance to rural (家电下乡) TV, white goods, mobile phone, PC Cumulative sales over Rmb 720bn and sales volume of ~300mn units

Jun 2009 - Dec 2011 Old for new program (以旧换新) TV, white goods, PC stimulated over Rmb340bn home appliances consumption

June 2009 - May 2011 Energy saving subsidy (节能惠民) AC, auto, light, motor, etc stimulated over Rmb70bn home appliances consumption

June 2012 - May 2013 New energy saving subsidy (新节能惠民) TV, white goods, water heater stimulated over Rmb250bn home appaliances consumption White goods that meet the most stringent 领跑者) Nov 2015 - current Top runner ( energy saving standards NA

Source: Company data, Credit Suisse estimates

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 6 6 March 2017

■ Positive impact from property in 2017 but negative in 2018 China’s property sales volume increased by 22.5% in 2016, but is expected to slow down to -5%/-3% in 2017/18E based on our property team's forecasts, given government tightening. Home appliance sales normally lag the property cycle by 9 months, and therefore the strong property market in 2016 should be positive for the home appliance industry in 2017, but negative in 2018. However, as we highlighted before, sales from new property demand are only 30% of industry sales, while replacement needs contribute the majority. We agree that 2018 home appliance industry sales may slow down compared to 2017, but rising replacement needs coupled with mix improvement should be more than enough to offset the negative property impact. We still expect 2018 to achieve 4% growth vs 3% in 2016.

■ Market share gainer in an uptrend market We see a trading up trend in both the water heaters/washing machines markets, which have seen ASP increases of 5.2%/3% YoY. The water heater ASP increase has been driven by growing interest in gas water heaters, which are 65% more expensive than traditional electric water heaters. Gas water heaters gained 2.1% market share in terms of volume in 2016. We see the top 3 brands (including Haier) gaining market share in gas water heaters, while brands with a weaker brand image are losing market share. The Haier brand gained 0.8% market share in gas water heaters in 2016, and we believe this trend will continue in 2017, given Haier's strong leading position in water heaters. We also see Haier aggressively gaining market share in washing machines with newly launched mid-end products, as well as high-end brand Carsarte products. The brand has changed store layouts to actively promote high-end products, which resulted in a 1.01% market share gain in washing machines with a 3.4% ASP increase in 2016.

Figure 13: Haier brand washing machines are gaining market share, thanks to comprehensive Figure 14: Haier brand water heaters are gaining product offering market share, driven by product upgrades

28% 21% 27.6% 18.4% 17.6% 18% 15.3% 27% 26.8% 15.0% 26.5% 15%

12% 26% 25.8% 9%

6% 25% 3%

24% 0% 2015 2016 2015 2016 volume share value share volume share value share

Source: C Source: CMM

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 7 6 March 2017

Improving ICS outlook on channel reform and logistics segment We expect ICS sales growth to accelerate to 10% in 2017 from flat, driven by: (1) a better distribution segment on channel reform and loss-making 3rd party business exit, and (2) an improving logistics outlook on strengthened relationship with Alibaba. We expect the distribution business to grow to 4% in 2017 from -7% in 2016, driven by better home appliance retail sentiment, channel restructuring and a better earnings outlook from logistics. We are seeing offline growth of major home appliance distributors improving in 2H16, and expect to see this uptrend to continue in 2017. Haier Electronics also restructured the sales department in 2H16 and combined the sales departments of parentco QD Haier and Haier Electronics. In this way, distributors only have to report to one department and thus operational efficiency is improved. Loss-marking third party business still makes up ~10% of the total distribution business, but we expect the number to gradually drop to zero, which should improve the distribution segment's profitability. In 2H16, distribution sales already increased by 2%, partly helped by the channel reform versus -16% in 1H16, and we expect 2017 to see the full benefit. Strengthened relationship with Alibaba in logistics: we expect overall logistics business to grow 20% in 2017 vs 10% in 2016, driven by strong orders volumes from Tmall. In early 2017, Alibaba converted CEBs into a 24% shareholding in Goodaymart—the logistics segment of Haier Electronics. In addition to its existing 10% holding, Alibaba now holds 34% of Goodaymart. We expect the strong bond between these companies to bring more Tmall logistics orders, which we expect to grow at least 80% YoY. As the leading large-item delivery company, we also see future upside from business expansion to furniture, gym equipment, etc.

Figure 15: Home appliance distribution is improving industry wide Figure 16: Shareholding structure of Goodaymart

5.0% 4.0% 2.3%

0.0%

-5.0%

-10.0%

-15.0% -15.9% -20.0% 1H16 2H16 2017E

Haier Electronics distribution GOME offline SSSG Suning offline SSSG

Source: Company data Source: Company data

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 8 6 March 2017

Non-demanding valuation on better earnings outlook Cheap valuation on better earnings outlook: Despite a positive earnings outlook, we believe the stock is cheap—trading at 11x P/E, below its historical average of 13x. We expect the stronger earnings outlook in 2017 to act as a key share price catalyst. We raise our earnings by 4.2%/6.2% in 2017/18E and lift our target price to HK$18.2 (from HK$13.5) based on the SOTP valuation method. We assign 15x for its manufacturing business, and 10x P/E for its ICS (exclude logistics) business, in line with our multiples for other white goods companies. We use 20x for its logistics business, which is around a 30%+ discount to the US and A-share-listed logistics companies, given its relatively slow growth.

Figure 18: We expect stronger earnings outlook in Figure 17: We use SOTP to value the company 2017 to act as key share price catalyst

PE x % 50 25 44.5

Category PE multiple Valuation (HKD) 40 20 Water heater 15x 8.6 Washing machine 15x 3.8 30 20.2 15 20.4 20.1 ICS (exclude logistics) 10x 4.6 20 10 15.1 12.2 Logistics 20x 1.2 10.5 10 5 18.2 1.0 0 0 2011 2012 2013 2014 2015 2016 2017 2018 earnings growth(LHS) PE (RHS)

Source: Credit Suisse estimates Source: Bloomberg, Credit Suisse estimates

Figure 19: Valuation comp for Chinese home appliance companies

Company Name CS Ticker Price Market Cap Rating TP GPM GPM OPM OPM NPM NPM ROE ROE CAGR PE PE PEG 2016E 2017E 2016E 2017E 2016E 2017E 2016E 2017E 16-18E 2017E 2018E 2017E White goods Qingdao Haier-A 600690.SS 10.85 9,571 O 12.0 28.7% 29.2% 5.7% 5.6% 4.3% 4.0% 19.8% 19.8% 15% 11.8 10.1 0.7 Kelon-A 000921.SZ 12.17 2,156 NC na 24.0% 24.6% 4.7% 6.6% 4.2% 5.9% 24.3% 33.5% 24% 10.3 11.4 0.4 Co-A 000333.SZ 31.49 29,424 O 34.5 26.4% 25.7% 9.9% 9.4% 9.7% 8.6% 26.9% 25.7% 16% 11.9 10.1 0.7 Homa-A 002668.SZ 72.3 2,398 NC na 26.3% 28.8% 6.6% 8.6% 6.0% 7.7% 14.5% 18.1% 51% 36.7 23.9 0.7 -A 000521.SZ 7.04 996 NC na 20.8% 21.2% 2.3% 2.7% 1.9% 2.2% 6.4% 7.5% 23% 23.2 19.9 1.0 Haier Electronic 1169.HK 14.7 5,244 O 18.2 16.3% 16.7% 5.2% 5.4% 4.3% 4.5% 17.0% 16.8% 13% 11.6 10.4 0.9 Whirlpool Chin-A 600983.SS 10.81 1,204 NC na 31.1% 31.5% 5.3% 5.6% 5.3% 6.2% 9.0% 9.8% 26% 18.7 16.1 0.7 Wuxi Little Sw-A 000418.SZ 35.88 2,982 NC na 27.1% 27.7% 9.7% 10.0% 7.4% 7.6% 19.9% 20.7% 24% 14.9 12.2 0.6 -A 000651.SZ 27.31 23,810 O 29.0 35.5% 35.2% 12.7% 14.5% 14.2% 14.0% 28.8% 28.7% 12% 10.3 9.1 0.9 Average 26.3% 26.7% 6.9% 7.6% 6.4% 6.8% 18.5% 20.0% 16% 12.4 13.7 0.7

Kitchenware Robam-A 002508.SZ 42.05 4,535 O 50.4 58.6% 58.5% 22.6% 23.3% 20.4% 21.0% 33.1% 33.1% 27% 20.0 15.8 0.7 -A 002032.SZ 36.6 3,349 NC na 29.8% 29.9% 11.2% 11.6% 9.1% 9.7% 20.9% 21.1% 17% 17.9 15.3 1.0 Co -A 002242.SZ 18.28 2,032 N 20.0 31.6% 31.3% 11.7% 11.5% 9.2% 9.2% 19.9% 20.6% 11% 19.0 17.1 1.7 Guangdong Xinb-A 002705.SZ 17.7 1,475 NC na 20.7% 21.6% 7.8% 8.9% 6.1% 7.0% 16.1% 18.5% 25% 18.9 15.4 0.7 Zhejiang Meida-A 002677.SZ 13.05 1,225 NC na 54.1% 55.5% 35.4% 36.6% 31.0% 31.8% 18.0% 21.0% 31% 30.3 23.7 1.0 Vatti Corp Ltd-A 002035.SZ 29.32 1,590 NC na 42.2% 42.2% 8.1% 9.2% 7.1% 7.8% 18.5% 20.2% 31% 25.4 19.6 0.8 Guangdong Vanw-A 002543.SZ 19.55 1,226 NC na 33.5% 33.8% 8.9% 9.2% 7.8% 8.0% 12.3% 12.9% 17% 19.9 17.1 1.2 Average 38.6% 39.0% 15.1% 15.8% 13.0% 13.5% 19.8% 21.1% 23% 21.7 17.7 1.0

22% 14.7 15.4 0.8

31.7% 32.1% 10.5% 11.2% 9.3% 9.7% 19.1% 20.5% 23% 18.8 15.5 0.9 Source: Company data, Bloomberg (prices as of March 02, 2017 market close)

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 9 6 March 2017

Companies Mentioned (Price as of 02-Mar-2017) Gree Electric Appliances Inc of Zhuhai (000651.SZ, Rmb27.31) Haier Electronics Group Co., Ltd. (1169.HK, HK$14.7, OUTPERFORM, TP HK$18.2) Hangzhou Robam Appliances Co Ltd (002508.SZ, Rmb42.05) Electrical Holdings (000921.SZ, Rmb12.17) Homa (002668.SZ, Rmb72.3) Joyoung Co Ltd (002242.SZ, Rmb18.28) Little Swan (000418.SZ, Rmb35.88) Midea Group Co Ltd (000333.SZ, Rmb31.49) Qingdao Haier Co., Ltd. (600690.SS, Rmb10.85) Supor (002032.SZ, Rmb36.6) Vanward (002543.SZ, Rmb19.55) Vatti (002035.SZ, Rmb29.32) Whirlpool China (600983.SS, Rmb10.81) Xinbao Elctrcl (002705.SZ, Rmb17.7) Zhejiang Meida (002677.SZ, Rmb13.05)

Disclosure Appendix Analyst Certification Raymond Ching and Carey Shi each certify, with respect to the companies or securities that the individual analyzes, that (1) the views expressed in this report accurately reflect his or her personal views about all of the subject companies and securities and (2) no part of his or her compensation was, is or will be directly or indirectly related to the specific recommendations or views expressed in this report.

3-Year Price and Rating History for Haier Electronics Group Co., Ltd. (1169.HK)

1169.HK Closing Price Target Price Date (HK$) (HK$) Rating 14-Jul-14 21.85 27.60 O 27-Aug-14 21.50 26.80 28-Aug-14 21.95 25.50 26-Aug-15 15.14 20.00 12-Jan-16 12.88 19.00 23-Mar-16 12.70 18.50 30-Aug-16 13.14 NC 26-Oct-16 12.66 13.40 N * 31-Oct-16 12.52 13.50 * Asterisk signifies initiation or assumption of coverage. OUTPERFORM NOT COVERED Effective July 3, 2016, NC denotes termination of coverage. NEUTRAL

The analyst(s) responsible for preparing this research report received Compensation that is based upon various factors including Credit Suisse's total revenues, a portion of which are generated by Credit Suisse's investment banking activities As of December 10, 2012 Analysts’ stock rating are defined as follows: Outperform (O) : The stock’s total return is expected to outperform the relevant benchmark* over the next 12 months. Neutral (N) : The stock’s total return is expected to be in line with the relevant benchmark* over the next 12 months. Underperform (U) : The stock’s total return is expected to underperform the relevant benchmark* over the next 12 months. *Relevant benchmark by region: As of 10th December 2012, Japanese ratings are based on a stock’s total return relative to the analyst's coverage universe which consists of all companies covered by the analyst within the relevant sector, with Outperforms representing the most attractive, Neutrals the less attractive, and Underperforms the least attractive investment opportunities. As of 2nd October 2012, U.S. and Canadian as well as European ra tings are based on a stock’s total return relative to the analyst's coverage universe which consists of all companies covered by the analyst within the relevant sector, with Outperforms representing the most attractive, Neutrals the less attractive, and Underperforms the least attractive investment opportunities. For Latin American and non-Japan Asia stocks, ratings are based on a stock’s total return relative to the average total return of the relevant country or regional benchmark; prior to 2nd October 2012 U.S. and Canadian ratings were based on (1) a stock’s absolute total return potential to its current share price and (2) the relative attractiveness of a stock’s total return potential within an analyst’s coverage universe. For Australian and New Zealand stocks, the expected total return (ETR) calculation includes 12-month rolling dividend yield. An Outperform rating is assigned where an ETR is greater than or equal to 7.5%; Underperform where an ETR less than or equal to 5%. A Neutral may be assigned where the ETR is between -5% and 15%. The overlapping rating range allows analysts to assign a rating that puts ETR in the context of associated risks. Prior to 18 May 2015, ETR ranges for Outperform and Underperform ratings did not overlap with Neutral thresholds between 15% and 7.5%, which was in operation from 7 July 2011. Restricted (R) : In certain circumstances, Credit Suisse policy and/or applicable law and regulations preclude certain types of communications, including an investment recommendation, during the course of Credit Suisse's engagement in an investment banking transaction and in certain other circumstances. Not Rated (NR) : Credit Suisse Equity Research does not have an investment rating or view on the stock or any other securities related to the company at this time. Not Covered (NC) : Credit Suisse Equity Research does not provide ongoing coverage of the company or offer an investment rating or investment view on the equity security of the company or related products.

Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 10 6 March 2017

Volatility Indicator [V] : A stock is defined as volatile if the stock price has moved up or down by 20% or more in a month in at least 8 of the past 24 months or the analyst expects significant volatility going forward. Analysts’ sector weightings are distinct from analysts’ stock ratings and are based on the analyst’s expectations for the fundamentals and/or valuation of the sector* relative to the group’s historic fundamentals and/or valuation: Overweight : The analyst’s expectation for the sector’s fundamentals and/or valuation is favorable over the next 12 months. Market Weight : The analyst’s expectation for the sector’s fundamentals and/or valuation is neutral over the next 12 months. Underweight : The analyst’s expectation for the sector’s fundamentals and/or valuation is cautious over the next 12 months. *An analyst’s coverage sector consists of all companies covered by the analyst within the relevant sector. An analyst may cover multiple sectors. Credit Suisse's distribution of stock ratings (and banking clients) is:

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Target Price and Rating Valuation Methodology and Risks: (12 months) for Haier Electronics Group Co., Ltd. (1169.HK) Method: We give a OUTPERFORM rating to Haier Electronics. Our TP of HK$18.2 is based on SOTP. We assign 15x for its manufacturing business, 10x for non-logistics ICS, and 20x for its logistic business. We believe the comapny's outlook is positive based on 1)strong manufacturing sales driven by mix upgrade and home appliance industry recovery, 2) improving ICS earnings outlook on channel restructuring and operating leverage, 3) accelerating logistic outlook on strengthened relationship with Alibaba and 4) attractive valuation with stronger earnings outlook. Risk: Upside risks to our HK$18.2 target price and OUTPERFORM rating for Haier Electronics Group Co., Ltd. include worse-than-expected retail sales, raw material price hike, and slower-than -expected logistics growth.

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Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 11 6 March 2017

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Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 12 6 March 2017

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Haier Electronics Group Co., Ltd. (1169.HK / 1169 HK) 13