SPONSORSHIP OPPORTUNITIES 2021
What influenced your decision to become a sponsor of the South of England Show? The strong link between agriculture and our brand. The opportunity to showcase our products to our core consumer demographic. INTRODUCTION
Sponsor and showcase your brand’s products and services to an engaged audience of up to 36,000 people whilst aligning with the south’s leading agricultural Show and Society. Sponsorship helps the Society fund in excess of £30,000 of prize and appearance money whilst also helping the Society’s charitable role supporting farming, equestrianism, horticulture, craftsmanship and the countryside.
SPONSORSHIP CATEGORIES PREMIUM SPONSORSHIP Exclusive and high-profile sponsorship packages available which include pre, at and post-Show marketing and PR and corporate hospitality. Ranging from Headline Sponsor to Supporter. CORPORATE SPONSORSHIP Corporate Sponsorship of the Show offers a unique platform for businesses to associate their brand with a wide range of elements ranging from branding the famous Show Programme to Show collateral. DISPLAY SPONSORSHIP The Show’s range of displays engage tens of thousands of visitors over the three days. These displays offer sponsors a highly visible opportunity to directly associate their brand with Show content or an event.
ABOUT US The South of England Agricultural Society is a registered charity dedicated to the celebration, promotion and support of farming, agriculture, countryside living and the rural community. Central to the Society’s remit is the provision of educational events, grants, awards, bursaries and scholarships for people with an interest or involvement in farming, agriculture and other related land-based industries. All Society activities aim to celebrate, build awareness and develop understanding of the products that come from land based and allied industries, as well as the use and support of local suppliers.
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 2 OUR VISITORS, YOUR CUSTOMERS
REACH A HIGH SPENDING, ENGAGED AUDIENCE
• Up to 36,000 PEOPLE across three days AGE RANGE • 19% NEW VISITORS in 2019 OF VISITORS
• The number 1 reason for attending – FAMILY DAY OUT 19% 27% • Visitors spend 5 HOURS on average at the Show
• 77% of visitors spend £26+ 35% spend £76+ 54%
• £250,000+ withdrawn from cash machines
• The average Show visitor travels 50 MILES to the Show Under 16 16-64 • Would our visitors recommend the Show? – Net Promotor 65+ Score of 29
83% 82%+ 72% 90%
said the Show rated the Society rated shopping of 2019 Sponsors was good, very good staff and volunteers as good, very good said they would sponsor or excellent as good, very good or excellent again in 2020 or excellent
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 3 EXTENSIVE MARKETING & MEDIA REACH
The South of England Show benefits from extensive media coverage across print, radio, television and digital platforms. Coverage of the South of England Show 2019 includes:
BROADCAST (TELEVISION & RADIO) Estimated combined audience of 12.8 million • BBC South East Today & ITV News Meridian live TV broadcasts from the Show • BBC Sussex & Surrey radio and More Radio live broadcast and links in throughout the three days of the Show as well as pre-show coverage • Extensive Heart FM radio coverage • Additional radio coverage from 105 Uckfield FM, 107 Meridian FM, More FM, Spirit FM, Radio Redhill & Mid Downs Radio
PRINT & DIGITAL MEDIA Estimated combined audience of 5.7 million • Large pre-show spreads in Sussex Living, The Argus & South East Farmer • Other magazine coverage including Viva Brighton, Family Grapevine, In Touch, OK Magazine, Vineyard Magazine, Primary Times, Lindfield Life, Cuckfield Life, Hassocks Life, Hurst Life, RH Uncovered, Ashdown Forest Living, Baby Magazine, Sporting Rifle, Sussex Living, South East Rider, Horse & Hound, NagMag, Local Rider, Showing World, Horsey Talk, Carriage Driving, NFU Countryside, Farmers Guardian, Farmers Weekly & Farming Monthly • Extensive pre and post show coverage in newspaper titles across Sussex and Surrey
DIGITAL MARKETING • 630,000 + unique website page views annually 630,000 15,000 247,000 • E-newsletters sent to 15,000 database • Event listings on 39 sites with 247,000 local unique users reached
SOCIAL MEDIA • 3,900 + Twitter followers 1,300 3,900 12,000 • 12,000 + Facebook followers • 1,300 + Instagram followers
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 4 PREMIUM SPONSORSHIP
Take your sponsorship to the next level with an exclusive high-profile Premium Sponsorship package, which offers exclusive pre, at-Show and post-Show branding, marketing and PR and hospitality. Packages can be bespoke, built to meet your objectives. HEADLINE SPONSOR (EXCLUSIVE) £25,000
• The most exclusive and visible sponsorship package available at the Show • Incorporate your brand/logo with the South of England Show branding – your logo will be displayed every time the South of England Show logo is used before, during and after the Show and when referencing the 2021 Show • Extensive and exclusive pre and post-Show branding and marketing opportunities • Major at-Show branding opportunities including banners, videos, signage and main Ardingly Ring leaderboard • Hospitality for 50 people each day of the Show including breakfast, lunch with wine and afternoon tea with wine • Prime location 24m x 12m exhibition stand • 90 x three-day Sponsors’ Tickets allowing entry into the Show and Sponsor’s Lounge • 90 x three-day Sponsors’ Guest Tickets allowing entry into the Show and Sponsors’ Lounge • 12 x invitations to the President’s Reception • 20 x banners – 10 x banners in main Ardingly Ring and 10 x banners located at Sponsor’s choice (where possible)
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 5 PREMIUM SPONSORSHIP
OFFICIAL PARTNER £18,000 • Extensive pre-show branding and marketing opportunities • At-Show branding opportunities as ‘Official Show Partner’ including banners and signage • Reserved hospitality for 20 people each day of the Show including breakfast, lunch with wine and afternoon tea with wine • Prime location 15m x 12m exhibition stand • 50 x three-day Sponsors’ Tickets allowing entry into the Show and Sponsor’s Lounge • 50 x three-day Sponsors’ Guest Tickets allowing entry into the Show and Sponsors’ Lounge • Post-Show marketing and PR opportunities • 9 x invitations to the President’s Reception • 15 x banners – 7 x banners in main Ardingly Ring and 8 x banners at Sponsor’s choice (where possible)
SUPPORTER £10,000 • Pre-Show branding and marketing opportunities • At Show branding opportunities as ‘Supporter of South of England Show’ • Reserved hospitality for 10 people each day of the Show including breakfast, lunch with wine and afternoon tea with wine • Prime location 12m x 6.5m exhibition stand • 28 x three-day Sponsors’ Tickets allowing entry into the Show and Sponsor’s Lounge • 28 x three-day Sponsors’ Guest Tickets allowing entry into the Show and Sponsors’ Lounge • Post-Show marketing and PR opportunities • 6 x invitations to the President’s Reception • 9 x banners – 5 x banners in main Ardingly Ring and 4 x banners at Sponsor’s choice (where possible)
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 6 SPONSORSHIP BENEFITS
Whether it’s Corporate, Display or Prize Sponsorship, your total sponsorship spend at the Show will position you in one of four sponsorship categories – Platinum, Gold, Silver or Bronze – each with a different range of benefits.
TIER BENEFITS PLATINUM • 20 x three-day Sponsors’ tickets allowing entry into the Show and Sponsors’ Lounge £4,000+ • 20 x three-day Sponsors’ Guest tickets allowing entry into the Show and Sponsors’ Lounge • 10 x Society car park passes (not guaranteed after 10am) • Full page colour advertisement in the Show Programme • Full page black and white advertisement in the Show Programme • 4 x invitations to the President’s Reception • 2 x complimentary copies of the Show Programme • Logo displayed on the leaderboard • Mention in Ring commentary (Prize Sponsors only) • Use of the Sponsors’ lounge and lawn in the Norfolk Pavilion • Company logo and weblink on the Society website • Company profile on the Society website • 8 x banners – 2 in the Ardingly Ring, 2 on the perimeter fence, 2 in an outer ring, 2 in other rings GOLD • 12 x three-day Sponsors’ tickets allowing entry into the Show and Sponsors’ Lounge £1,500 – £3,999 • 12 x three-day Sponsors’ Guest tickets allowing entry into the Show and Sponsors’ Lounge • 8 x Society car park passes (not guaranteed after 10am) • Logo in Show programme • 2 x complimentary copies of the Show Programme • Logo displayed on the leaderboard • Mention in the commentary (Prize Sponsors only) • 2 x invitations to the President’s Reception • Use of the Sponsors’ lounge and lawn in the Norfolk Pavilion • Company logo and weblink on the Society website • 6 x banners – 2 in the Ardingly Ring, 2 on the perimeter fence, 1 in an outer ring, 2 in other rings
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 7 SPONSORSHIP BENEFITS
TIER BENEFITS SILVER • 4 x three-day Sponsors’ tickets allowing entry into the Show and Sponsors’ Lounge £500 – £1,499 • 4 x three-day Sponsors’ Guest tickets allowing entry into the Show and Sponsors’ Lounge • 3 x Society car park passes (not guaranteed after 10am) • Logo displayed on the leaderboard • Mention in the commentary (Prize Sponsors only) • Company logo and weblink on the Society website • Use of the Sponsors’ Lounge in the Norfolk Pavilion • 2 x banners – 1 in the appropriate ring and 1 in the main Ardingly Ring • 2 x complimentary copies of the Show Programme BRONZE • 2 x three-day Sponsors’ ticket allowing entry into the Show and Sponsors’ Lounge £250 – £499 • Show and Sponsors’ Lounge • 2 x three-day Sponsors’ Guest ticket allowing entry into the Show and Sponsors’ Lounge • 1 x Society car park passes (not guaranteed after 10am) • Logo displayed on the leaderboard • Logo in the Show Catalogue • Mention in the commentary (Prize Sponsors only) • Use of the Sponsors’ Lounge in the Norfolk Pavilion BANNER ONLY • 1 x banners – in the appropriate ring; the main Ardingly Ring or the perimeter fence £75 - £100
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 8 CORPORATE SPONSORSHIP
PRESIDENT’S RECEPTION (FIRST TWO DAYS OF THE SHOW) EXCLUSIVE – £5,000 / NON-EXCLUSIVE – £2,500 Taking place between 12:00 – 13:00 on the first two days of the Show in the Upper Lindfield Suite overlooking the Ardingly Ring, the President’s Reception is an invitation-only high-level gathering of 70+ guests including VIPs and past Presidents. Sponsorship of this prestigious event allows you to position branding and signage at the Reception as well as receive five invitations to the Reception on the first two days of the Show to optimise networking opportunities.
MAIN ARDINGLY RING – £3,000 Brand and name the main ring which is the heart and most popular part of the show. The Ardingly Ring is home to the action packed performances and displays which attract a large audience who will see your logos and branding on all three days of the Show. MAIN ARDINGLY RING LEADERBOARD – £3,000 Position your brand at all times on the Ardingly Ring leaderboard screen located in the heart and most popular area of the Show. Your logo/branding will feature on all pages of the screen which is used to display the Ardingly Ring programme on all three days of the Show.
SHOW TICKETS & WALLET – £2,500 Feature your brand on the Show Tickets and Wallet which are distributed to members, attendees, VIPs, guests, stewards, judges, traders and competitors.
SHOW CAR PARK PASSES – £2,500 Position your brand on the Show’s Car Park Passes which are distributed to VIPS, guests, sponsors, exhibitors, entertainers and competitors. The passes will be hung in the windscreen of thousands of vehicles parking at the Showground.
FOOD VILLAGE AND FOOD HALL – £2,500 The Food Village features the finest food and drinks suppliers from Sussex wineries to exotic butchery. Incorporating the Queen’s Jubilee Hall and outdoor area located next the Green Gate entrance, the Food Village is one of the Show’s most popular food and drink retail attractions.
AGRICULTURAL MACHINERY ZONE – £2,000 Brand and name the popular Agricultural Machinery Zone which features both new and vintage agricultural machinery and is a highly popular part of the Show programme. Place signage and branding around your zone and have access to an exhibition space as part of your package.
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 9 CORPORATE SPONSORSHIP
SHOW MAP – £2,000 This package includes both branding and a colour advert on the South of England Show’s Official Map which is distributed to trade exhibitors, supporters and volunteers, VIPs, members and visitors before and at the Show. Get your brand in front of visitors, sponsors, VIPs, exhibitors and Society members.
SPONSORS’ LOUNGE – £2,500 The exclusive Sponsor’s Lounge is situated in the Norfolk Pavilion and features an inside hospitality area serving canapes and drinks as well as a private seated area overlooking the main Ardingly Ring. Platinum, Gold, Silver and Bronze Sponsors are invited to use this hospitality area along with their guests. The Lounge Sponsor will have naming rights as well as the opportunity to display collateral and signage around this exclusive area as well as branding on a TV screen, whilst providing an excellent opportunity to network with the Show’s sponsors.
SOCIETY MEMBERSHIP BOOTHS – £1,500 The Society’s Membership Booths are positioned outside of the Blue and Green Gate entrances to the Show. Highly visible, the booths offer optimum branding opportunities and offer high traffic levels thanks to being located next to the main Show entrances and are the go-to point for membership enquiries and renewals.
BALCOMBE RING – £1,500 Brand and name this showjumping ring where visitors gather to experience the excitement of top class riders competing.
YOU ARE HERE BOARDS – £1,000 Put your brand front and centre on 30 highly visible You Are Here Boards positioned around the Show. Highly visible branding opportunities are available on this essential visitor reference point.
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 10 DISPLAY SPONSORSHIP
HEAVY HORSE VILLAGE – £5,000 Name the famous Heavy Horse Village after your company and benefit from high- level signage opportunities as well as featuring on the Show Maps. A popular feature and area where visitors can come face-to-face with the Show’s heavy horse stars. DISCOVER THE COUNTRYSIDE ZONE EXCLUSIVE – £3,000/NON-EXCLUSIVE - £1,500 The Discover the Countryside Area is a green oasis in the midst of the Showground, offering a variety of countryside experiences. Sponsorship of this large area offers unique branding opportunities as well as the chance to have a display or exhibition space in this popular zone. INTER-HUNT RELAY (FRI, SAT, SUN) EXCLUSIVE – £4,500 / NON-EXCLUSIVE – £2,000 The Inter-Hunt Relay is one of the most popular attractions on the Show’s programme, drawing a big crowd to the main Ardingly Ring. Local Hunts compete in two heats on the Friday and Saturday with the semi-finals and final taking place on the Sunday of the Show. Opportunities include prize presentations, branding around the Ardingly Ring and on the leaderboard.
THE SHEEP SHOW – £2,000 Align your brand with the hugely popular Sheep Show, an educational and humorous live stage event starring a cast of ewes, rams and their two-legged MC. The Sheep Show has a loyal following and is guaranteed to draw the crowds to its three shows on each day of the Show.
CAVALCADE OF HOUNDS (FRI, SAT, SUN) EXCLUSIVE – £2,000 / NON-EXCLUSIVE – £500 This highly-popular display and parade takes place on each day of the Show in the main Ardingly Ring. Branding opportunities including announcement of sponsorship during the display and branded on the Ardingly Ring leaderboard. THE COUNTRYSIDE HUB EXCLUSIVE – £2,000 / NON-EXCLUSIVE – £1,000 This busy area within the Discover the Countryside Zone is home to activities and displays aimed at children and their families. It offers unique branding opportunities as well as the chance to have a display or exhibition space. SHOPPING ARCADE EXCLUSIVE – £1,500 / NON-EXCLUSIVE - £750 This busy area is home to an abundance of retail stands which attracts a high volume of visitors to engage with your branding and signage..
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 11 DISPLAY SPONSORSHIP
THE BANDSTAND EXCLUSIVE – £1,500 / NON-EXCLUSIVE - £750
Brand and name the Bandstand which is home to the popular ‘Casablanca Steps’. Situated near the street food area, this is the ideal place for visitors to take some time to relax and while enjoying the musical entertainment. This offers unique branding and signage opportunities both inside and outside the area.
LIVESTOCK SECTION - PIGS £1,000 This year sees the opportunity to cover the appearance fees of the Pig display. This enables you to align your brand with this informative and entertaining section of the Show.
LIVESTOCK SECTION - SHEEP & GOATS - £1,000 This display will be popular with visitors to the show and covering the appearance fees of this section will give you unique branding opportunities..
LIVESTOCK SECTION - CATTLE - £1,000 The cattle displays are a highlight for visitors to the Show and the opportunity to cover the appearance costs of the cattle will enable you to get your brand in front of visitors to the show. CHILDREN’S TRAIL EXCLUSIVE – £1,000 / NON-EXCLUSIVE - £500
This trail of activities across the Showground is a popular way for children and their families to discover the Show. It is a unique opportunity for branding and signage.
SHOWJUMPING FLOWERS – £600 Sponsor the coveted Showjumping flowers positioned in the main Ardingly Ring, offering branding and signage opportunities. THE SANCTUARY EXCLUSIVE – £1,000 / NON-EXCLUSIVE – £500 This area is situated by the Abergavenny Building and offers the opportunity to align your brand with this vital part of the Show. YOUNG FARMERS’ CLUBS EXCLUSIVE – £1,000 / NON-EXCLUSIVE – £500 This busy display is home to the Young Farmers’ Clubs competitions. There is a high volume of visitors to engage with your branding and signage.
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 12 PRIZE SPONSORSHIP EQUESTRIAN
Class Code Category Day/Location Exclusive Non-Exclusive Sponsorship Sponsorship
SJ1 Area Trial Friday – Ardingly Ring £4,110 £2,000 SJ4 HOYS Grade C Friday – Ardingly Ring £900 £450 SJ2 Newcomers / 1.10m Friday – Balcombe Ring £600 £300 SJ5 Foxhunter / 1.20m Friday – Balcombe Ring £680 £340 SJ6 1.35m Open Friday – Balcombe Ring £1,350 £500 SJ14 Grand Prix Saturday – Ardingly Ring £3,600 £1,500 SJ9 Newcomers / 1.10m Saturday – Balcombe Ring £600 £300 SHOWJUMPING SJ10 Foxhunter / 1.20m Saturday – Balcombe Ring £600 £300 SJ11 1.30m Open Saturday – Balcombe Ring £1,200 £600 SJ12 1.40m Open Saturday – Balcombe Ring £1,500 £750 SJ13 Accumulator Sunday – Ardingly Ring £1,500 £750 SJ7 BS International Stairway Sunday – Ardingly Ring £3,750 N/A SJ16 1m Open Sunday – Balcombe Ring £200 N/A SJ15 Newcomers / 1.10m Sunday – Balcombe Ring £600 £300 SJ17 Foxhunter / 1.20m Sunday – Balcombe Ring £600 £300 SJ19 Open 1.30m Sunday – Balcombe Ring £750 N/A
SG22 HOYS Scurry Driving Friday – Ardingly Ring £1,350 £650
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 13 SPONSORSHIP APPLICATION FORM
We would be delighted to discuss your areas of interest at any time – please either call us on 01444 892700 or email [email protected] YOUR DETAILS
Company Name: ______Telephone: ______
Contact Name: ______Mobile: ______
Job Title: ______Email: ______
Address: ______
Postcode:______Website: ______YOUR SPONSORSHIP: 1. Select your chosen sponsorship type from the list of options (see pages 9–13). 2. Enter the appropriate code number(s) and value(s) of your chosen sponsorship package in the space below. 3. Tick the appropriate box to determine your benefits package (Bronze, Silver, Gold or Platinum). 4. Sign and return the form to: South of England Show Sponsorship, SEAS, Selsfield Road, Ardingly, West Sussex, RH17 6TL or email [email protected] You can download the form at seas.org.uk/info/sponsorship
YOUR SPONSORSHIP (Please enter the code and the YOUR BENEFITS (Please tick the appropriate value of your sponsorship below) package below)
CODE VALUE OF SPONSORSHIP Bronze (£250 – £499 ex VAT)
£ Silver (£500 – £1,499 ex VAT) £ Gold (£1,500 – £3,999 ex VAT)
£ Platinum (£4,000+ ex VAT) £ DONATIONS (Please complete a GIFT AID £ declaration so that the Society can reclaim the tax. £ We will send you the form.)
Total (ex VAT) £ I would like to make a donation
VAT @ 20% £ CATEGORY CODE (S) AMOUNT GRAND TOTAL £ £
YOUR CONFIRMATION Please sign and return to South of England Show Sponsorship, South of England Agricultural Society, Selsfield Road, Ardingly, West Sussex RH17 6TL or email [email protected]
Signed: ______Date: ______
Print name in capitals: ______
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 14 A THANK YOU TO SOME OF OUR 2019 SPONSORS
PLATINUM SPONSOR
GOLD SPONSOR
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] 15 USEFUL INFORMATION
KEY DATES ARTWORK SPECIFICATION When application received Invoices issued by SEAS 1st May 2021 Show passes issued by SEAS 8th May 2021 Deadline for sponsor to send logos and adverts to Geerings printers (see specification) 30th May 2021 Sponsor confirms names of their representatives for prizegiving 1st June 2021 Deadline for sponsor to send banners to SEAS office 11th – 13th June 2021 South of England Show 16th June 2021 Banners available for sponsor to collect from SEAS
FOR MORE INFORMATION PLEASE CONTACT US ON T 01444 892700 E [email protected] SIGN UP Be the first to hear about upcoming events and news. TO OUR E-NEWSLETTER @SouthEngShows www.seas.org.uk #SEASfun #SouthofEnglandShow
South of England Agricultural Society, Selsfield Road, Ardingly, West Sussex RH17 6TL T 01444 892700 E [email protected] www.seas.org.uk
The South of England Agricultural Society is a registered charity No 227033 16