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Home , Agricultural show, Angolan cuisine, Braud (company), Expo 2015, Fiat Trattori, Great Exhibition

THE WORLD OF NEW

We are fi nally there. Until October 31st

EXPO2015. the New Holland Sustainable Farm Pavilion We are there! at displays our sustainable farming technologies. Sustainable Farm Pavilion EXPO2015. We are there! We are fi nally there. The New Holland Sustainable Farm Pavilion, at Expo 2015, will display our sustainable farming technologies until October 31st

he New Holland Sustainable Farm Pavilion opened hours to which all are accustomed. on May 1st ready to welcome over 20 million is the only The Seeds of Life series is an important part of the Tvisitors who are expected to visit for Expo experience within the Pavilion, as many visitors have little 2015, the Universal Exhibition. New Holland is a Global agricultural equipment manufacturer knowledge and awareness of agriculture. New Holland Partner of Expo Milano 2015and the only agricultural with its own pavilion participating in has made the visit to the Sustainable Farm Pavilion an equipment present at Expo 2015 as part of CNH the universal exhibition, whose theme enlightening experience. Industrial and . The choice could not be The Pavilion itself is totally sustainable. Built without better given the Expo 2015 theme: Feeding the Planet, Feeding the Planet, Energy for Life concrete foundations, it is assembled on a steel framework Energy for Life. New Holland has actively pursued a perfectly represents the vision, the designed to be easily dismantled: no demolition work strategy for sustainable agriculture since 2006, when its mission and the values of our Clean will be needed nor any construction waste produced. It Clean Energy Leader strategy was launched. Energy Leader strategy. is totally self-contained, so that when it is removed the The Sustainable Farm Pavilion provides a perfect area will be left clear and uncontaminated. Rainwater showcase of what the Brand has done and is preparing is recycled for use inside. Energy will be generated by to do for improved security and environmental Photovoltaic cells. After Expo Milano 2015, the Pavilion sustainability. Working hand in hand with farmers will be re-used for other uses. worldwide, New Holland Agriculture has developed and true stories, under the The Seeds of Life series – Ideally, visitors begin their visit by ascending the introduced mechanization across the food chain. Visitors once again, a profound link with the Expo 2015 theme. wide staircase, which offers a panoramic view of an will see fi rst-hand how this affects food quality, safety, The series includes fi lms of nine real farmers from nine installation representing the New Holland logo. The and farming sustainability worldwide. different countries as they work - struggling with the second generation T6 Methane Power, is on display on The visit to the Pavilion will be accompanied by eight elements, planning tirelessly and working the unforgiving the grass, planted on the pavilion roof.

A special guest on the roof

Imagine a , luscious slope of grass. That is the roof the New Holland Pavilion at Expo Milano 2015. A roof that visitors are invited to climb as they begin their visit to the Pavilion. And on the roof is the second generation T6 Methane Power , a key step towards the Brand commitment to “Energy Independent Farming”. The tractor is equipped with the agricultural FPT Industrial NEF 6-cylinder engine powered by 100% methane, with an increased horsepower of 179 Hp and an enhanced torque of 740 Nm. The NEF engine offers better performance at lower RPM and therefore reduced noise emissions. CO2 emissions are 80 per cent lower than those of standard diesel engines, and the tractor’s three-way catalyst ensures compliance with Tier 4B without needing additional after-treatment systems. With bio-methane, the from the machine is virtually zero. Compared to conventional fuels, savings of 25 to 40 per cent can be achieved. This is why it fi ts so perfectly with the theme of Expo Milano 2015: Feeding the Planet, Energy for Life. THE WORLD OF NEW HOLLAND AGRICULTURE

From the roof, visitors enter the Pavilion and walk down a ramp to the different exhibition levels. Here, The numbers of the New Holland pavilion they gain a better understanding on the importance of mechanisation in the food chain, through interactive People employed exhibits, video installations, augmented reality and in different shifts: a product display featuring the 9060L grape harvester, the CR9.90 combine and the T7.270 tractor. Total sqm: Height: Floors: ABOUT Expo Milano 2015 is an immense exhibition: with 145 countries, 3 international organisations, 6 corporate pavilions and 13 non-government organisations, 1,638 12 m 2 140 attracting visitors from all over the world. Food is at the heart of the exhibition with different presentations from each of the 145 participating Rainwater Concrete used during H2O waste during countries. However, all have a common theme – only Recycling: the construction phase: the construction phase: a sustainable agriculture will support our future and everything we do today impacts on the generations to come. Come and visit the Sustainable Farm Pavilion. It will 30% 00 certainly be worth your while.

Renewable Energy produced: 10kW per day

3 New Holland Heroes Why our products and our farmers are the heroes of our times

eroes we call them and Heroes they are: The campaign is called The Seeds of Life, a storytelling horsepower NEF engine benefits from exceptional men and women who, like farmers all over project for the heroes who feed us all. breathability for a significant performance advantage. Hthe world, toil and battle to grow the food It is intimately linked to our contribution not only to With Engine Power Management, up to 51 Hp extra that feeds the planet. To these heroes and their the theme of EXPO 2015 – Feed the Planet, Energy is available for optimum productivity. The drive is extraordinary, ordinary lives, we have dedicated a for Life – but also to New Holland’s in the provided by an AutocommandTM continuously variable series of videos for our pavilion at Expo Milano 2015. mechanization of farming, which has been our most transmission. The HorizonTM extra spacious cabin offers unsurpassed visibility and the most comfortable seat imaginable: large air reservoir (ideally combined with Comfort RideTM cabin suspension), internal heating, full leather option. The Sidewinder II provides the most ergonomic driving experience ever: all key controls are accessed from the armrest. Throttle, transmission and hydraulics are all a fingertip away from the touchscreen IntelliView monitor. The tractor is a in the Growing the Seed episode of The Seeds of Life Series. The episode, dedicated to the actual planting of seeds, is told by Heroes Dave Moore, from the , Kambeitz, from , Victor Campanelli, from , Bo Fanyu, from , and Iliyas Minakhtamovich Ganiev, from . The grapeharvester is also present in the New Holland Pavilion, with a Braud 9060L grape harvester. First introduced in 1975, Braud grape harvester have been leading the field in innovation for 40 years. With the renowned NORIA basket system, that revolutionized the mechanization of grape harvesting and continues to offer the most gentle treatment of the vine and distinctive feature over the years. harvested crop, and the SDC soft shaking system that Inside the New Holland pavilion, three products tenderly detaches the grapes, the 9060L is packed The Seeds of Life Series showcase this link to three specific stories. The with technology. And because Braud is New Holland, is currently being screened inside T7.270 tractor is the top of the range of our Tier 4B all the features that distinguish our machines the New Holland Pavilion and tractor series. It features New Holland’s cutting edge for comfort and intelligence are available for the TM on the New Holland website. ECOBlue SCR Technology. The 6.7 liter 261 EPM 9060L: integrated Intelligent Management System, Episodes that tell the story of men and women from all over the world whose activities in the world of agriculture make them the modern heroes of our world. And how they, like New Holland, are Cleran Energy Leaders.

From the left: Claudio Destro, Dave Moore, Elke Pelz-Thaller, Xavier de Rozières, Jordan Kambeitz, Iliyas Minakhtamovich Ganiev, Victor Campanelli, Gerry Manuel, Bo Fanyu.

4 THE WORLD OF NEW HOLLAND AGRICULTURE

IntelliviewTM touchscreen monitor, integrated joystick, of the finest red and rosé wines in the Languedoc combination with advanced harvesting technology, quiet, safe and comfortable cabin. region. such as the IntelliSteer® auto guidance. Grain and The Braud grape harvester has a leading role in Finally, all things agricultural end with the harvest. straw quality is guaranteed by the gentle, efficient the Grapes episode of The Seeds of Life Series. And so do the exhibits: the CR 9.90 TwinRotorTM system, that reduces grain cracking The episode is narrated by French hero Xavier de features an FPT Industrial diesel engine with the to figures as low as 0.1 per cent. The EcoBlue SCR Rozières, director of Chateau de Latours, maker ability to harvest around the clock when used in technology that is Tier4B compliant reduces fuel consumption by up to 10 per cent. And, as in all New Holland vehicles, cabin comfort is unsurpassed: the all new Harvest SuiteTM Ultra cab has been designed to deliver ultimate ergonomics. The 26.4cm ultra- wide IntelliViewTM IV color touchscreen monitor can be positioned on the ideal viewing arc for every operator. If you’re a night time harvester, the new lighting package enables true, 24 hour productivity. And productivity is at the core of the of Harvest episode in the The Seeds of Life series. Heroine Elke Pelz-Thaller, from , and hero Gerry Manuel, from , speak about the lead-up to the time of harvest, their plans and operations. Together with the other heroes, they describe the excitement and challenges of the harvest. In the words of Elke Pelz-Thaller: “ I am not nervous during Harvest time. I look forward to it. It gives one pride”. To sum it up, as the Sustainable World episode states. “Those who work the must also work to protect it”. Like Claudio Destro, from , who has been running biogas on his farm since 2010, and who now boasts two plants that produce electricity in abundance. Another Clean Energy Leader.

Watch all the videos on www.expo2015.newholland.com/seeds-of-life

5 120 Years Anniversary 120 Years of Innovation New Holland celebrates its anniversary with new achievements

he four men who shaped the future of the were born between 1863 Tand 1879: Abram M. Zimmerman, , and Leon Claeys. They are all linked to New Holland’s 120 year history, which is celebrated this year. A history of bold innovation, commitment, and determination. Let’s see how it happened. Abe Zimmerman took the fi rst steps. He opened his fi rst machinery repair shop in 1895, when he was 26. Eight years later, with the invention of the freeze- proof engine, he founded the New Holland Machine Company. At the same time, in faraway , Leon Claeys was 27 years old when he set up a company to A decade later, in Italy, Fiat launched its fi rst tractor: build thrashing machines. the 702. Various inventions followed: Fiat New Holland Agriculture represents And in 1907, Henry Ford began the mass manufacture introduced its fi rst crawler tractor in 1931. Ford of gasoline powered . For the fi rst time brought out the 3-point hitch in 1937. The fi rst New the perfect between ever, farmers had access to a powerful machine at Holland automatic pick-up bailer was launched in the leading players in the history affordable prices. 1940. of . Then, just after World War II, Sperry Rand Corporation bought New Holland. The new company was called New Holland, Ford, Claeys and Fiat Sperry New Holland. Its fi rst breakthrough: the all came together to create our world haybine mower-conditioner. leading brand. Over a century But was also breaking new ground, and in of ground breaking inventions have 1952 Claeys launched its fi rst self-propelled combine- harvester. This was followed, a decade later, by New shaped what we are today. Holland’s fi rst forage harvester, which was also self- propelled. Not surprisingly, in 1964 Sperry New Holland acquired a major interest in Claeys. Two of the original players were coming together. But Fiat was also expanding: in 1984 In 1966, Ford introduced its fi rst backhoe loader. became Fiat Agri and purchased Braud, a specialist In 1971 New Holland responded with its fi rst skid manufacturer of grape harvesters. steer loader. Three years later another New Holland Fiat Agri then merged with Fiat Allis and became Fiat revolution: the world’s fi rst twin-rotor combine. Geotech. And in 1991, the Europeans and Americans It can come as no surprise that, in 1986, Ford acquired fi nally came together: Fiat Geotech purchased Ford Sperry New Holland and formed Ford New Holland. New Holland and merged it into New Holland Geotech.

6 THE WORLD OF NEW HOLLAND AGRICULTURE

In 1994 the New Holland brand as we know it today appeared. Fiat Group purchased the and merged it into the company to form the entity which is still know today as CNH Global: an undisputed world leader. From Fiat came numerous powertrain : fi rst Common Rail technology; then catalytic reduction technology. New Holland, which had already launched its Clean Energy Leader strategy in 2006, offering 100% biodiesel compatibility on all its engines, was quick to take advantage of Fiat’s developments. This was further enhanced when, in 2013, Fiat Group brought all its industrial activities together under the CNH Industrial A new logo loyal to the brand’s origins name: creating a global brand that incorporates all the powertrain activities of FPT Industrial. It all started there, in New Holland, Pennsylvania, in 1895. Today, New Holland is at the leading edge of Abe Zimmerman, a mechanical genius who made his fortune repairing agricultural machinery, technology in every aspect of farming machinery. Only decided to launch his own business: the New Holland Machine Company, destined to become a global brand. last year its new CR10 90 combine harvester, powered 120 years later, the original blue and yellow colours of the fi rst logo are reborn. by the FPT Industrial Cursor 16 Diesel Engine of the With fresh tones and hues, the logo is re-invented with a new style to celebrate this important anniversary for the Brand. Year, managed a record shattering harvest of nearly A testimony to the brand’s consistency and loyalty to its roots. 800 thousand tons of wheat in eight hours. This is New Holland today:120 years old, but still thriving to improve the lives of farmers worldwide. EXPO2015: The Theme

EXPO2015: Feeding the Planet

eeding the Planet, Energy for Life. We will not forget and Legumes, and . Clusters based on common the theme of Expo Milano 2015, the Universal themes are Bio-Mediterranean, Islands, Sea and Food, FExhibition that opened on May 1st and will close and Arid Zones. The concept of the cluster is that the at the end of October. Expo themes are always highly future lies in the strength of collaborative projects and relevant to the times and to the millions of visitors to approaches. 36.650 square metres of exhibition space are the global event. In 1851, at the height of the industrial dedicated to the Clusters: where visitors will fi nd videos, revolution, staged the " of the interactive itineraries, information and . Works of Industry of All Nations". In 1933 in , There are areas reserved for show-, others for at a time when technology was changing the lives of product tasting, all under the overarching theme of women and men around the world, it was "Science Finds, sustainability. Sustainable agriculture as the only key to Industry Applies, Man Conforms". In New York in 1965, the long-term survival of the Planet is the recurring theme after the trauma of the Second World War, the theme of all the exhibits: participating countries, clusters, and was “Peace Through Understanding”. In in global partners of Expo Milano 2015 all provide their own 2010 it was “Better , Better Life”. Now, at last, as the The visit begins at Pavilion Zero, a space dedicated to contribution to a model for long-term, environmentally population of the planet reaches unprecedented levels, the history of nutrition. “We wanted to tell a story which viable agriculture. food and nutrition have become the focus of international begins from the earliest period of human history, through This is a theme that is already close to the heart of New attention. symbols and myths, the different stages of evolution and Holland Agriculture, which has actively pursued the Clean 145 countries are taking part in Expo 2015. Representatives man’s relationship with Nature – the domestication of Energy Leader strategy for sustainable agriculture since from around the world will showcase their efforts to – in animals and plants, and the introduction of tools to work 2006. And it is not by accident that the New Holland the words of the organizers – “guarantee healthy, safe the land and conserve food”, explains Davide Rampello pavilion at Expo 2015 is called “The Sustainable Farm and suffi cient food for everyone, while respecting the curator of the Pavilion. Pavilion”, because for years now the brand has been Planet and its equilibrium”. The Future Food District presents possible scenarios for committed to providing solutions and machinery for a the application of new technologies at each step of the more sustainable agricultural future. food chain. Based on the concept of the Internet of Things – an interconnected world where information travels from device to machine, from systems to smart objects – the Future Food District shows how technologies have Representatives from 145 countries transformed the food chain; including the revolutions yet to come. It considers how man will become more have gathered in Milan and more aware of the difference between healthy and for Expo 2015: showcasing their unhealthy choices, sustainable and unsustainable . efforts to provide sustainable food But perhaps the most interesting feature of this Expo, and certainly of great interest to farmers, is the introduction to humanity, and to preserve of Clusters. Clusters allow those countries unable to the environment. Running until have their own pavilion to come together: not in terms of October 31st 2015 the Universal geography, or national affi liation, but because they share Exhibition is expected to attract a common food group, or a common theme. Clusters based on food groups at Expo 2015 include , Cocoa more than 20 million visitors for and Chocolate, , Spices, Cereals and Tubers, Fruits a voyage of discovery and insight. THE WORLD OF NEW HOLLAND AGRICULTURE

CNH Industrial at EXPO2015 How each of the CNH Industrial is actively taking part in the exhibition

s a Global Partner of Expo Milano 2015, CNH New Daily Minibuses provide transport services within the Industrial is featured prominently in the exhibition: site. These vehicles are serving as the exclusive shuttles New Holland Agriculture Anot only within the New Holland Pavilion, but also throughout the six-month event. through other brand and product displays. FPT Industrial is well represented, with 55 vehicles participating is not alone at the has Powertrains both in the New Holland Agriculture from its Daily, Eurocargo and Stralis ranges. These will be Milan Universal : display and within each of the transport and logistics used for a variety of tasks: Eurocargo road sweepers make Buses, Vans, Powertrains and Trucks vehicles displayed by its fellow CNH Industrial brands. sure the exhibition site is clean and swept; and Stralis will also feature prominently in Milan. has provided seven Urbanway buses powered Hi-Way trucks with skip loaders are at work to support by Compressed Natural Gas (CNG). With low emissions, the external sites. Both sweepers and skip loaders are quiet operation and high energy effi ciency, these buses operated by AMSA, Milan’s Municipal waste collection, are transporting visitors to and from the parking areas, street sweeping and hygienic services provider. and also within the exhibition itself. In additional two TD4F THE WORLD OF NEW HOLLAND AGRICULTURE The new TD4F: agile, comfortable and stylish

tylish, versatile and powerful: the new, redesigned power is always available, and not used by other TD4F Orchard Tractor packs a host of features functions. For special applications a more powerful Sinto a small package. The new series offers three pump can be specifi ed: the 61 litre/min high capacity The new TD4F Orchard Tractor models with horsepower ranging from 65 to 88Hp: MegaFlow™. features a host of innovations: the TD4.70F, TD4.80 and TD4.90F. Two different Up to four rear valves plus two mid-mount valves can be fast braking system, redesigned transmissions are available: 20*12 creep speed and specifi ed with a joystick control. New Holland’s exclusive 12*12 standard. In top of the range models, a new Lift-O-Matic™ rear linkage control enables the operator ergonomics, smart looks Power ShuttleTM transmission is available. The Power to raise and lower implements to a preset position using and loads of power. ShuttleTM lever is mounted on the steering wheel and a single button. enables a smooth shift between gears without using the The direct drive PTO system is simple to use (the servo clutch pedal. control is located under the steering wheel) and a lever The operator’s position has been redesigned, and is now operated clutch allows power to be fed gradually to stylishly comfortable. Ergonomics have improved thanks each implement, for a smooth connection and longer responsiveness for faster operation in those conditions to new brake and throttle pedals as well as hydraulic life for parts and components. (such as downhill) where reaction speeds are essential. levers are all within easy reach. The servo PTO that has Three speeds are available: 540, 540E and Ground The new TD4F is suitable for a variety of applications: been repositioned to ensure that the operator never has Speed to all different ground conditions. its narrow width and low profi le make it an extremely to stretch for any control. A very special feature is the new fast activation braking agile and adaptable tractor, and innovations in the new A large storage box to the left makes it easier to keep system that has been totally redesigned for improved model make it ideal for those looking to work effi ciently, essentials at hand. The new also features a new comfort and safety. The pedal has less travel and more in comfort and style. bonnet, new mudguards and platform trims in line with the latest New Holland design. On all TD4F models, the power steering and hydraulics operate through separate pumps, to ensure that full

A specialized tractor with a strong pedigree

One of the most recognizable features of the New Holland range is its wealth of to the Fiat 86 of the early nineties, and more recently the highly successful T3F, specialty products. In Europe today, 1 out of 3 specialty tractors are New Holland which won the coveted Tractor of the Year Award for 2015 in the Best of specialized thanks its offering of grape harvesters, crawlers, compact and narrow tractors. The category. With the TD4 machine New Holland Agriculture consolidates its global new TD4F is only the latest in a line of specialized models, going back in its roots leadership in specialized tractors. THE WORLD OF NEW HOLLAND AGRICULTURE Pacific New Holland Launches New and Improved TD4F Range of Orchard Tractors

asy to use hydraulics and effi cient PTO The new re- styled and upgraded TD4F Series is based on the ETD4000F tractor range that built its considerable success on the optimal balance between performance, versatility, aff ordability and ease of use. The TD4F series introduces a host of innovative technical and functional features that make these machines ideal for modern fruit growing. The new series off ers three models with horsepower ranging from 65 to 88 hp: the TD4.70F, TD4.80 and TD4.90F. They feature a new hydraulic power shuttle, entirely redesigned ergonomics and new styling, a rugged servo operated PTO, and easy access hydraulic couplings. The new TD4F orchard tractors pack a powerful performance in a compact package. These robust, easy to use tractors excel in versatility: low profi le and narrow, they can be whatever the needs them to be for every type of application and environment, from confi ned spaces and the tight rows of orchards, to nut growers and vineyards. Powered to perform effi ciently These tractors are made to perform while maintaining low operating costs. They are powered by the four-cylinder F5C turbo intercooler engine, which also runs the award-winning T4F/N/V series and develops great power and torque reserve of up to 46%, delivering smooth power at all operating speeds. In addition, the low 2300 rpm rated speed reduces noise and vibration, resulting in greater operator comfort. The Tier 3 compliant engine has long intervals of up to 600 hours. This, combined with the low fuel consumption and a large 80 litre fuel tank, means more uptime, productivity and cost effi ciency.

A new Power Shuttle™ transmission that ensures smooth and modulated shift between forward and reverse is available for the top of the range version and the established 20x12 creep speed transmission is off ered in mechanical Syncro Shuttle™ confi guration alongside the standard 12x12 version. Two diff erent transmissions to optimize productivity and to enhance versatility. The entirely redesigned braking system off ers better operator comfort and safety. Less pedal travel and improved system responsiveness provide a much more positive braking performance and operator safety, especially on slopes where fast activation is crucial. Improved ergonomics and functionality with style The restyled ROPS operator station off ers a convenient control layout and greater ergonomics; most of the changes have increased both comfort and operating functionality. Controls are intuitive and positioned so they are easy to operate with key transmissions and hydraulic levers grouped in a wider spacing, so that operator can easily use them without needing to stretch. A bigger storage box on the left hand side adds to the new models’ convenience. Everything has been conceived to maximize comfort and ease of use. This great care on functional details is, as always at New Holland, accompanied by an improvement in style: the new hood that has been redesigned to convey the familiar New Holland look and feel, the new fender design, new platform trims and the new rear hood. The New TD4F series is ideal for those who need a versatile and easy to use machine for a variety of applications. Its compact size, narrow width and low profi le base make it extremely agile and extremely well suited to specialty applications. All the improvements aim to deliver an aff ordable tractor with greater comfort and with a high grade of fl exibility, ideal for orchard applications.

11 Asia Pacific New Holland BigBaler: a leading role in Cane Trash project in

n the last decade, energy demand in Thailand has cane mills in Thailand currently generate electrical power renewable energy option for the future. increased rapidly as a result of economic expansion with bagasse, the fi brous residue left over after milling the The Cane Trash Baling project used four New Holland Iand population growth. In a country where agriculture cane. However, with growing rural demand of electricity T7060 tractors pulling BigBaler 1270 units to bale the remains the primary source of income and the land is and mills’ growing requirement for additional sugar sugar cane trash – and turning it into bales of energy. richly endowed with natural resources, is a cane related products, sugar mills are being encouraged Two were put to work in Uttardait where KTIS promising option for renewable energy. The key sources to produce more from existing generation and even to run one of its mills, Thai Identity, and two in Nakhon of biomass in Thailand are sugar cane, rice and wood sell to the national grid. Bagasse alone is not suffi cient Sawan, where another of the company’s mills, Kaset Thai, wastes, so that agro-industry is the business that more to generate this much electricity, and cogeneration with is located. The project used also TD5.100 tractors and than others can help meet domestic energy needs while cane trash and bagasse is an attractive solution that has wheel rakes. providing substantial environmental benefi ts. the potential of becoming one of the most successful New Holland has focused on developing technologies New Holland Agriculture through its Clean Energy Leader and products to help farmers grow and harvest biomass, strategy is helping farmers around the world to unlock biofuels crops and crop residues to generate energy, and the considerable energy potential that can be found on this continues to be one of the four pillars of its Clean farms. The brand’s commitment to renewable energy has Energy Leader strategy, Growing Energy. been recognized by numerous pioneering initiatives on The Brand is present in Thailand, with offi ces in , farming technology for biomass, such as the Cane Trash and a distributor. One of the fi rst manufacturers to Baling project developed in Thailand just a few months introduce western hay and forage machinery in the ago. country, New Holland has a broad product off ering - The ongoing project, based in the northern region of including solutions for smaller scale trash baling such the country is driven by local sugar manufacturer KTIS as small square BC5000 and wheel rakes DuraVee Groups’ focus on the re-utilization of sugar cane trash - and today holds leading positions in the Country’s for combustion from agricultural residues. Existing sugar tractor segment.

12 THE WORLD OF NEW HOLLAND AGRICULTURE

New Holland Agriculture Wins “National Agricultural Machinery Consumer Satisfying Brand” Award in China

quality began with the small square , a machine that bales are the only choice for hand feeding because revolutionized hay and straw harvesting, putting New they quickly separate into flakes. Professionals put Holland on the map as the haymaking specialist. their trust in BC5000 model balers because they make Today, New Holland’s small square baler is not only a well- consistently dense, well-shaped bales that are easy to known product worldwide, but also a “best seller” in the handle. Chinese market. With more than 700,000 balers sold until today, New Holland has been recognized as the leader in BC5000 balers have been widely appreciated by balers with a well-earned reputation for quality, reliability the Chinese market not only for the variety of tools and engineering excellence. and the wider adaptability, but also for the of service provided by New Holland’s dealer network, Reliable and hard-working, now even more productive which supports its customers at every step with the he New Holland BC5000 small square baler Contractors and operators who custom bale, are big equipment, after-sales service, parts supply, and other was rewarded at the 7th edition of the “National fans of New Holland square balers. In fact, New Holland services they require. TAgricultural Machinery Consumer Satisfying Brand” Award. This is the second consecutive time that the high quality of New Holland’s products is recognized with this important national award bestowed by the Farm Machinery magazine.

Farm Machinery was founded in 1958 and is one of the fi rst agricultural machinery journals in China, with the largest circulation in the agriculture business. The magazine is supervised by the China Machinery Industry Federation (CMIF) and has a wide-ranging infl uence in the agricultural machinery fi eld, also among the users. The “National Agricultural Machinery Consumer Satisfying Brand “ Award is a campaign co-sponsored by CAAMM (China Association of Agricultural Machinery Manufacturers), CAMA (China Agricultural Mechanization Association) and CAMDA (China Agricultural Machinery Distribution Association) and undertaken by Farm Machinery magazine. This campaign gives a great contribution to agriculture by recommending qualifi ed agricultural machinery products for farmers, increasing the popularity of well-known and appreciated products and improving agricultural machinery production.

New Holland is the hay tools leader For generations, New Holland has set the gold standard for haymaking. In fact, its reputation for innovation and

13 Asia Pacific THE WORLD OF NEW HOLLAND AGRICULTURE New Holland Agriculture Ranks Highest in Customer Service among Tractor Brands in

.D. Power Asia Pacifi c awarded New Holland and parts operation index. The service satisfaction provided to tractor customers for the fi rst time. Their Agriculture with the India Tractor Customer index examines satisfaction in four key measures data and insights are used by companies to improve JSatisfaction award. This recognition is testament (listed in order of importance): service quality; service quality, satisfaction and business performance, and by to New Holland’s committed eff orts to provide its initiation; service engineer; and service handover. The consumers to make more informed purchase decisions. customers with the best after sales service. parts operation index examines satisfaction across fi ve New Holland is present in India with a manufacturing New Holland ranked highest in the India Tractor attributes, including availability of parts, speed of parts complex in Greater Noida that also comprises a Customer Service Index with a score of 794, above delivery and parts value for money, amongst others. & Development centre and a Training centre for dealers the industry average of 774. The study was based on J.D. Power Asia Pacifi c annual awards are looked upon and customers. It off ers a wide range of products, from responses from 4,789 owners in India who purchased a as the benchmark in the Indian automotive industry tractors (35 to 90 hp) to balers, providing complete new tractor between July 2012 and November 2013. The and this reputation has now transferred successfully to solutions for farming. It supports its customers studies were fi elded between July and November 2014 the tractor segment. J.D. Power’s foray in this segment throughout the Indian Territory with a network of more in 14 states across India. examines the product performance and service than 950 customer touch points. The India Tractor Customer Service Index Study measures customer satisfaction with the after-sales process at authorised service centres among tractor owners. Overall customer service satisfaction is based on a combined score of the service satisfaction index THE WORLD OF NEW HOLLAND AGRICULTURE Boomer 54D Boomer 54D is the “Machine of the Year 2015”

he new Boomer 54D packs a host of exclusive sister company, FPT Industrial, this engine produces 53 and innovative features. And it is no surprise Hp and maximum torque of 133 ft./lbs. Tthat it has won the coveted 2015 “Machine of But for the Boomer, compact does not mean cramped: The new Boomer 54D, now the Year” award in Compact and Specialized Category the new SuperSuiteTM cabin offers standard heating Tier 4B compliant, featuring at the SIMA international in , and air conditioning, the largest interior space in the the luxurious SuperSuiteTM . The award, given by a panel of 19 leading farm industry, a telescopic and swivelling seat, as well as machine journalists, honours machines that provide the excellent forward and rear visibility. cabin and the exclusive TM most benefi ts to farmers in terms of innovation, cost of The wide access doorways provide easy access on both EasyDrive continuous operation, ease of use and productivity. sides, while the low cab height of 2.35m makes it easy transmission, won the The Boomer 54D is powered by a new 2.2 litre, 3 to park in sheds and buildings. coveted Sima award at the cylinder turbocharged Common Rail engine Operator comfort is further enhanced by the unique now compliant with Tier 4B emissions EasyDriveTM continuously variable transmission. It Paris International Agriculture standards through a combination of provides the Boomer 54D with the same ease of Show in Paris last February. EGR to reduce NOx and a Catalyst operation as larger tractors. The CVT enables to capture particulate matter in infi nite speed adjustments - up to 33 kph the exhaust system. This solution – using a single pedal for automotive- is maintenance-free, requiring style driving, further complemented by neither DEF fl uid nor any other cruise control. In slippery conditions, the operator input. This technology four wheel drive is engaged by a fl ick of directions is mounted on the left side under the steering fi ts easily the engine compartment, a switch. wheel. The result of extra comfort, Tier4A engine and maintaining the compact size of the And for those who prefer big-tractor continuously variable transmission, is that in-cab noise tractor. Developed by New Holland’s features, a convenient shuttle to change is reduced to a minimum, for a stress-free day’s work.

Compact, versatile and hard-working

The Boomer 54D is the ideal compact tractor for small land owners, local authorities and businesses providing ground maintenance for residential and commercial customers, as well as sports facilities. It is very well suited to tasks such as installation and maintenance of turf, landscaping and hardscaping. Dairy, , or cash crop farmers will fi nd it very useful for tasks around the farm yard, as well as pasture and building maintenance, and a variety of other work including mowing and materials handling. Harvest Suite Ultra Cab THE WORLD OF NEW HOLLAND AGRICULTURE

The new harvest cab. A special view

ne of the signatures of New Holland is the top of the range leather trimmed seat, with extended the ergonomics of its cabins. Wide views, vertical travel and automatic weight. The new Harvest SuiteTM Ultra Cab Ocomfortable seating, intelligent commands are Adjustment absorbs even the most severe bumps to offer all features that distinguish New Holland cabins. The the ultimate in operator comfort and style. redefi nes comfort and effi ciency record breaking CR harvesting range is no exception: its The new Harvesting Console offers ergonomic control on combine harvesters. top of the range Harvest Suite™ needs to be seen to be across all harvesting operations. The force based With more visibility, fi ngertip believed. It is the fruit of extensive customer consultation. CommandGripTM is a multifunction handle that delivers New Holland spoke to operators who work day and night intuitive control. The ultra-wide 26.4cm IntelliView™ commands and top specifi cations, in order to understand their needs and requirements. IV colour touchscreen monitor puts all key parameters the cabin makes the long hours The result is a cabin that redefi nes the art of harvesting. at the operator’s fi ngertips and is fi xed on rollers so of harvesting easier both Three different seats are available. The standard wide that it can be moved to the most comfortable position. cloth trimmed seat provides exceptional features and An optional second IntelliView display is available for in the day – and throughout the night. ensures all operators will stay comfortable throughout operators requiring more detailed information. the longest harvesting day; the optional deluxe cloth Up to three cameras can be fi tted and one has been pre- trimmed seat adds heating and active ventilation and wired to assist with reversing. features fore/aft movement for even more comfort and Comfort is also provided on a personal level: there is precision engineered for maximum visibility of the entire space to store everything. A large compartment behind header, and the fi eld beyond, and behind. Unloading the operator is perfect for stowing away essential auger lights assist in precision unloading. And the entire documentation. The integrated fridge under the package is offered in a choice between HID and LED instructor seat will keep your cold, but can also be lights, with exceptional long distance lights offering up removed for easy replenishment. to 500m of visibility. A real plus is the all round vision. The Harvest Suite™ With so many benefi ts, the CR cabin really needs to be Ultra features a larger cab with 6.3m2 of glass, almost seen to be believed,and at Expo Milano 2015 there is 7% more than previous models. a full simulator for visitors to try. Situated in the New More space and more glass mean more comfortable and Holland Sustainable Farm Pavilion, visitors enter a replica precise harvesting. cabin that is identical to that of the CR, with all of the And for night operation, the all round view is enhanced commands accurately in place. There they can operate by the CR’s lighting package. The spread of light has been the Combine in a perfect 3d simulation. THE WORLD OF NEW HOLLAND AGRICULTURE Construction Compact Line ’s Compact Line now focused on Farms

There are four basic models, each of which can be provided with different confi gurations. The two smaller models, W50C and W60C, offer a choice of linkage (TC or Z-bar), whilst the larger W70C and W80C are fi tted with the Z-bar, that offers more breakout force and a higher lifting height. Maximum road speed is a healthy 33km/h (with the Optional High Travel Speed), and yet the hydrostatic four wheel drive also offers creep speed and auto ride, useful features when adapting performance to working requirements. And the optimal weight distribution enables the machine to handle heavy loads with effi ciency and speed, always with the operator’s safety in mind. For example, at the low end of the range, the W50C TC is designed to lift up to 2,000 kg on forks on uneven arlo , Brand President of New Holland surfaces. Agriculture announced recently that in New Holland Agriculture Maintenance is also very quick and easy, with all service CEurope select products from the New Holland points accessible at ground level. Construction product range will be distributed through takes over the Group’s Compact There is an Electrical Socket for external applications, the New Holland Agriculture dealer network. This Construction Line for Agriculture, and the two larger models offer the opportunity to fi t includes products such as backhoes loaders, skid and announces the launch of a high fl ow hydraulic pump that increases fl ow from 67 steer loaders, excavators and wheel loaders, and to 130 litres per minute and enables the use of powered means that New Holland is paying specifi c attention a new Compact Wheel Loader attachments, such as snow blowers or fast brooms or to the widespread use of construction equipment in for the handling of farm materials. brush, contributing to getting the job done faster . agriculture. The cab of the new C Series is typically New Holland: An example of this specialized work is the new C with near 360° visibility, it features ten air vents, an Generation Compact Wheel Loader. ergonomic layout, and an all-in-one joystick with “New Holland’s new range of compact wheel loaders adjustable wrist rest, proportional auxiliary control, offers a fresh alternative to the traditional farm Totally new in design, the C Series loader offers truly fl ow memory button, fl oat function and F-N-R switch. materials handling solutions”, says Massimiliano Tripodi, outstanding overall performance. With power outputs The new C generation loaders meet the Tier4 Final Construction Equipment Manager. “It is a versatile, of 58Hp to 75hp, and operating capacities up to 2.5 emissions standards, with a unique maintenance free powerful and fuel effi cient machine that can take care tons at a height of up to 3.4m, it provides a very fl exible solution developed by FPT Industrial that relies on the of a wide variety of jobs on cash crop, livestock and package. Diesel Oxidation Catalyst (DOC) technology. mixed farming operations, as well as energy growing Hydrostatic transmission, powerful hydraulics and a New Holland customers will be the biggest benefi ciary and biomass businesses. It will make a great addition signature New Holland high visibility cab are some of of this extended product offering, as the brand will be to farm fl eets across Europe.” the features that distinguish the new C Series. able to better cover their equipment needs.

A long history

1895: 1966: 1994: 2013: Creation of New Holland Ford produces The New Holland brand CNH Industrial is formed, machine company, Pennsylvania, USA its fi rst backhoe loader is launched uniting CNH Global’s Brands together with those of Iveco and FPT Industrial

1931: 1971: 2007: 2014: Fiat produces New Holland launches New Holland produces the 200,000th At SIMA in Paris its fi rst crawler tractors. its fi rst skid steer loader skid steer loader, 35 years after New Holland Construction announces A common base for agriculture its fi rst one came off the line that its compact line business will be and construction vehicles managed by New Holland Agriculture and the products will be distributed by New Holland Agriculture Network

17 EXPO2015 Collection THE WORLD OF NEW HOLLAND AGRICULTURE New Holland Style on Site

ntirely dedicated to Expo Milano 2015 and its one third of which is dedicated to specialised model for sustainable agriculture, the New Gift ideas, clothing, toys vineyards. Their wines are inspired by a deep respect EHolland Merchandising collection will be for the local territory and a desire to highlight its available both onsite, at the shop in the Sustainable and utilities are all in the collection extraordinary character. The Expo collection includes Farm Pavilion, and online on the new company created by New Holland the famous Brunello, the Rosso di Montalcino, Chianti website (see facing page). for Expo 2015. With a special Classico and Vermentino. The new merchandising collection includes diverse Laforketta is a cult design object dedicated to Italian products such as teddy bears, touch pens, sweatshirts attention to partnerships that share culinary tradition. It is a bracelet that, unclipped, and sunglasses, all dedicated to Expo Milano 2015. the company’s views becomes a fork. And it is made in lead-free brass, The products are divided into five categories: gift on a sustainable future. with packaging from FSC certified wood. ideas, food and beverage, corporate, clothing and Perpetua is a pencil made from 80% recycled accessories, and a very special VIP gift. graphite. It is non toxic and clean, because no glues Gift ideas are fun, useful gadgets and accessories or protective coatings are added. It is a registered for both grown-ups and children. They include high- brand of Alisea Recycled and Reused. The New tech items such as a shoulder bag with solar cells to with New Holland, for Expo, they offer rice that is Holland decoration is hand applied, in the tradition recharge your smartphone, an battery cultivated in an eco-friendly way under the direct of Italian goldsmiths, and is made from river sand charger, and New Holland themed flash pens. control of technicians from the regional government. and aluminium. Also from Alisea is a spiral bound Children can find their New Holland teddy bear, No chemicals are used for processing or storage of notebook made with recycled paper. colouring book, or T7 plushy. the harvested rice. Each individual pack of rice sold Haikure is an eco-conscious Italian brand. But the most attention is given to the partnerships that to consumers comes with the guarantee of 100% Each single piece comes with a unique QR code New Holland has created with likeminded companies, supply chain traceability and SGS certification. For that details the sustainable production process so brands, and cooperatives between farmers. All linked Expo, New Holland and Ecorì offer1kg packs of the wearer can be sure of the item’s eco-friendly to a belief that the future of agriculture is sustainable Arborio Rice, Brown Rice or Carnaroli Rice. credentials. Processes such as fabric dyeing that saves and sustainable only. All bound to the Clean Energy Banfi is a family owned wine maker in , water and chemicals, and the use of organic and Leader® strategy launched by New Holland in 2006. celebrated for being the heart of the world famous biodegradable materials, feature in the production Ecorì, for example, is a cooperative of ten rice Brunello. The Mariani family founded their Castello process for each Haikure clothing item. growers located in the of and Banfi vineyard estate in Montalcino in 1978, by All items are also available at the new online shop , the cradle of Italian rice production. Together assembling a contiguous estate of 2,830 hectares, newhollandstyle.com. THE WORLD OF NEW HOLLAND AGRICULTURE NewHollandStyle.com NewHollandStyle.com: shopping becomes more stylish!

asier to navigate, rich in products and promotions, the redesigned New Holland e.commerce website Eis fi nally on line. The new, contemporary graphics allow for one-click browsing and navigation. Everything is clear and intuitive from the moment you land on the home page. The search panel is always visible and allows for easy pinpointing of desired items or collections. Alternatively, browsing is made easy with a clear menu, divided into sections: - Collections, with every product category available at a glance; - Scale models, now with more than 50 items - New Products, displays all the latest arrivals Promotions, ensures visitors never miss a special offer.Each product can be viewed from different angles and a zoom function allows a close-up view. The photos can be downloaded in HD format and added to the wish-list; they can also be shared by email or posted on social media sites. Returning visitors simply log in to access order history, current order status, past browsing and of their wish list. The site is highly responsive and multi-platform. It can be viewed on desktops, notebooks, tablets and smartphones without losing either speed or functionality. The responsive nature of the design means the website will automatically adjust to fit

The new website dedicated to sales of New Holland branded products and accessories has just been launched. Easy navigation, new contemporary graphics and a vast range of items on offer make for an unforgettable browsing experience. Not to be missed!

whatever device it is viewed on. This makes browsing even easier when on the move. The site contains a rich catalogue of New Holland Agriculture brand merchandising products: scale models and toys, work clothing and leisure wear, plus a range of innovative, trendy and functional accessories. And the latest EXPO collection, dedicated to New Holland’s participation in Expo Milano 2015, with its Sustainable Farm Pavilion. New Holland Style, to make shopping more stylish!

19 Sustainability is a Mission New Holland and the Children’s Choir of the Antoniano to Feed the Poor

“Sustainability is an essential value for the New Holland brand, it is at the core of our strategy and has been for many years”, says Carlo Lambro, New Holland Agriculture Brand President. “It is heavily represented at Expo 2015, not only within the Sustainable Farm Pavilion, but also through various local initiatives that we have taken up to give value to the territories where we operate. “We have collaborated with the Antoniano in because they are inspired by the same principles as New Holland. We share the goals of their project: the promotion of environmental sustainability and solidarity with the weakest, and praise them for their concrete contribution to the theme of nutrition.”

"And we need to work as one To fi nd a grain of hope to guide us home For tomorrow is today Walk with us to fi nd a way […] Together We Feed the World"

ne CD for One : is the collaboration a soup . The campaign pledge is that each CD between New Holland Agriculture and the sold will provide a meal to the needy or homeless. OChildren’s Choir of the Antoniano Institute in The CD features the previously unreleased “Together Bologna aimed at raising funds for food. To celebrate We Feed the World”, which refl ects the theme of EXPO 2015, a CD featuring fi ve popular songs and one Expo “Feed the Planet, Energy for Life”, and New unpublished new track by the choir has gone on sale. Holland’s commitment to Sustainability. Il piccolo coro “Mariele Ventre” is a children’s choir of the Antoniano Institute linked to the “Cuore dello Zecchino d’Oro”, a historic musical television show featuring child singers. Commited to charitable work, the Antoniano Institute runs its own non-profi t organization called Antoniano Onlus. The CD is its latest fundraising initiative, with proceeds from its sale going to the Antoniano Onlus to help fund

20 THE WORLD OF NEW HOLLAND AGRICULTURE CNH Industrial subscribes to the Charter of Milan

The Charter of Milan is a joint commitment by CNH Industrial – which is acting as sole official agriculture face in the future. Indeed, a company citizens, institutions, businesses and associations representative of all the companies that subscribe that defines itself as just and humane can no longer to “healthy, safe and nutritious food for all”. The to the Charter of Milan - confirmed its adherence tolerate hunger, malnutrition, or the wasting of Charter was presented at Expo 2015 by the Italian and active contribution to the document, thereby food, water and energy. Minister for Agriculture, ; the demonstrating its commitment, and that of its With this in mind, we will continue to persevere of Milan, ; the Commissioner 12 brands, to ensuring a better future for future in our efforts to offer products and solutions for for Expo, ; and the President of the generations. mechanising agriculture and transporting food Association of Italian Municipalities, Piero Fassino. By signing the Charter of Milan CNH Industrial and its products. "T h e r i g ht to fo o d m u s t b e co ns i d e r e d a fu n d a m e nt a l brands accept its contents; acting as representative These solutions are increasingly innovative and human right and widespread mobilisation is required of all the companies that signed the document, and efficient, and promote a circular economy through to guarantee equal access to food for all," Minister at the same time, reiterating its own commitment to the recovery, recycling and reuse of materials Martina said. social and environmental sustainability. and resources right from the initial stages of The Charter will be developed over the six month “By subscribing to the Charter of Milan, CNH development”, said Massimo Siracusa, Vice period of Expo, before being presented to United Industrial is reiterating its commitment to President of Product Development at CNH Industrial, Nations Secretary-General Ban Ki-moon. overcoming the major challenges that food and on behalf of the Company.

"Only our collective action as citizenz, together with civil society, business and local, national and international institutions, will make it possible to overcome the major challenges related to food."

CHARTER OF MILAN

New Holland donates TD5 to Missionary

For over 15 years Emmanuel Maria Vura – known as capital Kampala 500 km away. On May 8th, New Holland Agriculture Brand President Father Natalino – has worked to give former “Child Though most of the production will be sold, a Carlo Lambro gave a commemorative plaque to Father Soldiers” in Uganda a new life. These infant victims proportion will be retained on site to improve the Natalino inside the Pavilion. This was an opportunity of the civil war have been taken off the streets and local population’s nutrition. to raise awareness of agricultural practices that taught to live peacefully through agricultural projects. New Holland Agriculture has celebrated the donation enable us to take agriculture forward in a spirit of A whole agricultural community has started to grown with a symbolic ceremony in its Sustainable Farm collaboration. The same collaborative spirit that is at alongside Father Natalino’s church with a cooperative pavilion at Expo 2015 to show yet again its commitment the heart of “Project Uganda”. tending hundreds of hectares of land supporting to sustainable agriculture and the development of crops and livestock. mechanization as an effi cient driver to supply food for all. In 2010 a special “Project Uganda” was launched by FATA, an insurance company, together with AIA (Italian Farmers’ Association) and the Municipality of , to create a completely integrated farming venture. New Holland Agriculture recently donated a tractor to help work the fi elds and increase fodder production to feed the . The TD5.95 tractor has been universally acclaimed for its versatility and fl exibility. It will be dedicated to growing better crops and improved quality fodder. It will serve the pelletizer, donated by FATA, to provide feed to the rabbits. With the new equipment, the cooperative is expected to raise enough animals to serve local markets and retailers, and over time the EXPO2015 Curiosities EXPO2015: Pavilions in the spotlight

Is there enough to go round? The challenge of nature American Food 2.0

witzerland was the fi rst country to sign up for armers in have to cope with hostile he shape of the pavilion is Expo 2015 and one of the fi rst to complete its geographical and environmental conditions, with inspired by the traditional American barn. The Spavilion. The structure consists of a large platform Fthe country’s notoriously arid climate and dry Topen structure has several fl oors which can be with four towers fi lled with water, salt, coffee and soil. Water, agriculture and energy are therefore the accessed via a wooden walkway repurposed from apples. Visitors can climb to the top and help themselves, biggest sustainability challenges facing the country. Coney Island boardwalk. One of the most distinctive but there’s just one catch! The quantities of foodstuffs Theseare the themes explored in its pavilion, which features is the large “vertical farm” that is harvested available have been calculated according to the number demonstrates how scientifi c research has succeeded in daily. The US pavilion explores the theme of “American of visitors expected to attend the Expo over its 6 month creating a hospitable and fertile habitat. The pavilion Food 2.0.: United to Feed the Planet”, and showcases duration, and will not be replenished. This means there structure is based on a Dhow, the typical Kuwaiti boat the responsibility and diversity of the American food may be nothing left for visitors who arrive later on! As still used in the Persian Gulf, and the lateral facades industry based on science, technology, innovation and the towers empty, the platform lowers, altering the feature examples of the and hydroponic free trade. shape of the pavilion. The aim of the project is to draw systems widely used in the country. attention to the distribution of global food resources and to make visitors refl ect on their behaviour as consumers.

The harmony of food The seed for the new world Educate to Innovate

he structure of the pavilion is capable he construction of the pavilion is inspired he architecture of the Pavilion is inspired of withstanding Japan’s frequent earthquakes. by a large corn cob wrapped in a totomoxtle, the by the “imbondeiro” or African baobab, the TIt was built using a combination of traditional TNahuatl word for a dry maize leaf. The maize plant Tsacred tree of Angolan culture. Angola’s concept techniques, modern structural analysis and the originated in Mexico and is a staple of the local diet.In of Educate to Innovate elaborates on the theme of compressive stress method - in which individual Aztec mythology it gave birth to mankind. The maize the Expo by focusing on the culture and soul of the elements are connected using coupling systems and plant therefore represents both the cultural identity of African nation, through the diversity of its culinary joints. It features a total of 17,000 interlocking pieces the Mexican people and the sustainability of the country’s traditions. Education in schools and universities helps of wood connected in such a way as to allow sunlight ecosystem. In 2010 Mexican was declared an to promote awareness of nutrition in Angolan society, to fi lter through. The inside of the pavilion explores Intangible Cultural Heritage of Humanity by UNESCO and there are rules on local production and imports, Japanese food culture and harmonious diversity - a in recognition of its wide variety of plants, animals and and quality checks in local markets. This journey of healthy, sustainable and balanced diet, which is an ecosystems. The Mexico Pavilion has been christened “The discovery through Angolan cuisine offers an insight example of a model for alleviating global problems of Lantern of Expo 2015” since the walls of the 2,000 square into how the country’s products can be used to hunger and ecology. metre pavilion are made from a transparent fabric that ensure a healthier and more sustainable lifestyle for allows light to pass through and causes it to glow at night. future generations.

Credits: Expo 2015 / Daniele Mascolo 22 THE WORLD OF NEW HOLLAND AGRICULTURE Agriculture around the world. Did you know….?

n biodynamic agriculture a farm is regarded as claim that only by using this method is it possible to a “self-suffi cient living organism”. The farming produce healthy food at an affordable cost. Imethod is based on the anthroposophical principles of Rudolf Steiner and originated in 1924 when the famous scholar was approached by a group In the year 2000 there were a total of 86 countries of farmers concerned about the degraded conditions using organic farming methods, whereas today of their land. In response, Steiner gave a series of the number has risen to 170, with a total of 78 lectures discussing the close connections between million hectares of land cultivated in this way. care for nature and human beings and gave some Worldwide, has the largest area devoted Partners practical examples of how to restore vitality to the to organic farming, with 17.2 million hectares; India XX - n. 34 - 06.2015 soil. So how does it work? Essentially, biodynamic is the country with the largest number of organic This magazine is distributed agriculture advocates crop rotation to promote soil producers at 650,000; the USA has the biggest free of . fertility and humus formation, and uses preparations market for organic food, totalling more than 24 billion based on manure or plant compost to avoid polluting euros; and boasts the highest per capita Editor-in-Chief the environment while improving the quality of food consumption of organic produce, with about 210 Massimiliano Tripodi and human health. euros per year. Editor Elisa Fulceri

The term “heroic viticulture” is used to Publisher refer to wine-growing in extremely diffi cult New Holland Agriculture conditions, namely areas where the terrain a brand of CNH Industrial slopes by more than 30% and at an altitude Contributors to this issue higher than 500 metres above sea level. The Goncalo Carvalho method uses cultivated terraces organised in Caterina Cattaneo small sections which allow the unique qualities of the Federico Condini area to be fully exploited and encourage the use of Livianna Curri techniques that are compatible with local traditions Claudia De Cicco and the ecosystem. One of the best known examples is Alba Dobi the , an Alpine valley in , where Sara Durand wine and heroic viticulture boast a long tradition, as Giulia Giovanardi seen in the writings of and Italian Lionel Gleyroux poet Giosuè Carducci. These vineyards in northern Maria Laura Iascone Italy are set amongst the rocks and breathtaking Carlos Jimenez landscapes and are cultivated with passion, sweat and Joanna Kajkowska toil - a true labour of love! Manuela Marengo Francesca Musolino Lorenzo Neri Bhutan, a small Asian country nestled between Lien Pyfferoen Barbara Prossen China and India, aims to make its agriculture Sara Sebastinelli 100% organic within the next fi ve years. In Jimmie Vestergaard order to achieve this it has replaced the calculation of Gross National Product Editorial Coordination with the concept of Gross National DGTmedia - Unità Editoriale Happiness, a new vision that Via Varallo, 22/A gives the highest priority to the 10153 Torino - mental and physical well-being www.dgtmedia.com of the community. As part Printing of this effort, the country CIESSE has banned all chemical Via Perù, 9 - 35127 fertilisers in farming. Padova Printed in Italy

Organic and regenerative Internet agriculture combines www.newholland.com age-old farming practices Contact the Editor with modern technical and New Holland scientifi c knowledge. With Agriculture this approach, farmers New Holland House identify the best processes Via Plava, 80 to keep the soil healthy and 10135 Torino - Italy rich in minerals and microbes. E-mail: Proponents of the technique [email protected]

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