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TRADE INFORMATION PACK Everything You Need to Know About Exhibiting, Generating Leads, Closing Sales and Promoting New Products

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TRADE INFORMATION PACK Everything You Need to Know About Exhibiting, Generating Leads, Closing Sales and Promoting New Products TRADE INFORMATION PACK Everything you need to know about exhibiting, generating leads, closing sales and promoting new products. The Opportunity Share in the success of New Zealand’s largest agricultural and pastoral event and the largest trade exhibition in the South Island. With up to 100,000 visitors expected to attend in 2019, the New Zealand Agricultural Show provides exhibitors with an incredible selling opportunity in a unique market environment. Each year around 600 trade exhibitors take part in the event, sharing in a piece of the Show’s $16+ million contribution to the Canterbury economy. 3 DAYS SHOW TIMES NOVEMBER20192019 WEDNESDAY THURSDAY FRIDAY th th th 8.00am13 – 5.30pm 8.00am14 – 5.30pm 8.00am15 – 5.30pm 1 The New Zealand Agricultural Show develops an extensive promotional campaign, complemented by editorial coverage, marketing the event locally and nationally. As a key component of New Zealand Cup & Show Week, the umbrella brand created to coordinate events during the festival period, the New Zealand Agricultural Show also benefits from the implementation of the Christchurch City Council’s national festival marketing plan. MAXIMISE YOUR CHOOSING A SITE BUSINESS POTENTIAL Site options include themed feature pavilions such • Take advantage of up to 100,000 visitors who as the Trade Pavilion, Food Pavilion and Innovation are expected to attend the largest event of its Hub. There are also a large number of outdoor kind in New Zealand. locations for the effective promotion of your products and services. These include Retail, Home & • Make the most of a unique customer-oriented Garden, Wine Village, Education, Agricultural/Farm selling environment where consumers are Machinery, Motor Vehicles and much more! open to new experiences and purchasing opportunities. REPEAT BOOKINGS • Capitalise on specific targeted traffic to your Each year current exhibitors (2018 Exhibitors) have site, offered by themed pavilions/areas. the first right to renew or change their current site. You have until 20 March to reapply. • Over 74% of exhibitors have indicated an interest to return to the Show in 2019. NEW EXHIBITORS From 21 May, once all current exhibitors have sites allocated, we start allocating the remaining sites to MAXIMISE YOUR New Exhibitors who have paid a deposit. All new exhibitors can apply for a trade site from February MARKET EXPOSURE when applications open. Sites will be allocated on a first in first served basis and priority is given to those • Generate new customers and sales leads for who pay a deposit. ongoing business post-Show. • Rapidly expand your database of sales leads. ALL EXHIBITORS All site fees must be paid for by 20 May 2019 to • Build brand awareness within new markets. receive the Earlybird discount, otherwise final • Develop brand loyalty. payment of full site fee is due 20 August 2019. • Educate consumers about your product. Applications and full fees must be received by this • Generate on-the-spot sales. date to be included in the Official Show Guide, • Speak directly to your target market. which is distributed to Canterbury households in late October. • Strengthen your bond with existing customers. A Map of the showgrounds and a detailed description of the various site options are included in the following pages9 SHOWGROUNDS Canterbury Agricultural Park, the home of the New Zealand Agricultural Show, is located in the south-west of Christchurch, alongside the ALL SITES INCLUDE: Southern Motorway. The Park is a 42-hectare, purpose built Show facility situated 10 kilometres Exhibitor Site; Security fee per site for patrolling during non- Show hours (5:30pm – 8am); from Christchurch International Airport. Inclusion in Trade Exhibitor List in the Official Guide*, During Showtime the public can access the related signage and on the Show website. Showgrounds by a special, direct bus service. * Site applications and full fees must be received by 20th August 2019 to be included in the Official Guide. There is also ample free parking available for Show visitors including a free car park shuttle service to the turnstiles. ALL SITES DO NOT INCLUDE: Power; Flooring; Hire equipment. Suppliers details will be provided in your Confirmation Pack. HOT TIP: 80% of exhibitors who offered Show specials and marketed their presence at The Show noticed an increase in sales. 2 SYNLAIT DAIRY MARQUEE HAZLETT BAR FARMYARD INNOVATION HUB ALPACA DISPLAY FOOD 3 Cyclo-Ssage Horse Marshalling (No public access) WINE Village BROUGHT TO YOU BY MIKE PERO ARENA PUBLICISAAC PARKING GATE ISAAC 2 DAY PARKING HOME & MIGHTY MIX GARDEN DOG TRIALS COURTYARD VINTAGE LAKE GATE MACHINERY DISPLAY PUBLIC PARKING THE NEW ZEALAND AGRICULTURAL SHOW ALL SITES INCLUDE: Exhibitor Site; Security fee per site for patrolling during non- Show hours (5:30pm – 8am); Inclusion in Trade Exhibitor List in the Official Guide*, related signage and on the Show THEMED SITE website. * Site applications and full fees must be received by 20th August 2019 to be included in the Official Guide. ALL SITES DO NOT INCLUDE: OPTIONS Power; Flooring; Hire equipment It is the exhibitor’s responsibility to organise these services directly. Information on suppliers will be provided on confirmation of site booking. INNOVATION HUB The Innovation Hub is focused on connecting farmers, growers, rural advisors and the wider industry to discuss and shape the future of our primary industry. The Hub provides a place where we can connect with SEMINAR AREA each other and together explore the innovation that is needed for the future of farming in response to consumers and opportunities in the market. The Innovation Hub hosts a series of discussions, innovation showcases and panels focusing on our country’s agriculture, the challenges faced in responding to key trends and creating sustainable outcomes. The Hub is positioned in a premium location on the Cattle Agri 12 Agri 11 Lawn, beside the Vero Livestock Pavilion. All Sites set sizes. START UPS Agri 13 Agri 10 AREA UE N SITE SPECIFICATIONS VE A S • Available in increments of 3m x 3m & 6m x 3m N • Ground surface: Grass A ANZ Cattle Lawn DE • Power Additional cost: Standard 10amp $180 + GST Agri 9 Agri 7 Agri 14 & 15 Entrance Entrance INNOVATION HUB PRICING Agri 8 Agri 6 Total price includes partitions between sites (supplied and installed). All prices exclude GST. Earlybird Officer: Pay in full by Monday 20th Agri 5 May 2019 and receive 10% off your site fee. Agri Indoor Site Square Metres Price Partitions 3 & 4 Agri 16 3x3 9 $1,431 Included Agri 1 & 2 Agri 6x3 9 $2,862 Included 2A HOME & GARDEN COURTYARD AREA (OUTDOOR AND COVERED SITES) The Home & Garden Courtyard includes products, ideas and displays MACFARLANE AVE for entertaining, decorating or landscaping and so much more! The Courtyard is located on Macfarlane Avenue, ideally positioned between WOOODCHOPPING HG HG2 HG1 38 the Woodchopping and Mighty Mix Dog Trials Arena, in a premium location directly in front of the Lake Turnstiles which is the main visitor entrance to HG3 O PREMIUM HG14 HG16 MIGHTY MIX the Showgrounds. All sites set sizes. DOG TRIALS HG4 HG HG HG 15 HG 35 SITE SPECIFICATIONS 13 17 HG5 HG HG12 34 • Available in increments of 6m x 6m, 5m x 10m, 10m x 10m sites or HG33 HG6 • Sites HG13-HG17 3m x 3m marquee supplied sites HG11 HG32 HG HG HG31 • Ground Surface: Grass HG7 9 10 • Available in increments of 6m x 6m, 5m x 10m, 10m x 10m sites or HG30 CLYDESDALES HG29 • Sites HG13-HG17 3m x 3m marquee supplied sites HG Premium • Ground Surface: Grass HG28 • Power Additional cost: Standard 10amp $180 + GST. HG27 HOME & GARDEN COURTYARD PRICING MAIN A surcharge applies for premium sites. All prices exclude GST. Earlybird Offer: ENTRANCE HG26 Pay in full by Monday 20th May 2019 and receive 10% off your site fee. Outdoor Site Price Outdoor Area SUPPLIED MARQUEE SITES Up to 35m2 $1,087 Home & Garden 8x5 & 6x10 $1,467 Home & Garden Size Price Covered Area 10x10 $2,268 Home & Garden 3x3 $1,326 Home & Garden Courtyard 10x15 $2,836 Home & Garden 3x6 $1,597 Home & Garden Courtyard 4 WINE VILLAGE (COVERED SITES) WINE VILLAGE Located in a new position this year on the ever popular ASB Village Green. This area showcases wineries from around Canterbury and New Zealand, with courtyard seating. This enables people sipping wine to view the stage MAIN STAGE and enjoy entertainment from some of New Zealand’s top musical talent. SITE SPECIFICATIONS • Available in increments of 3m x 3m or 6m x 3m marquee J1 supplied sites • Ground surface: Grass J2 • Access to external wine storage area included • Seating and theming is provided to further enhance this space J3 • Power Additional cost: Standard 10amp $180 + GST J4 WINE VILLAGE PRICING Total price includes a marquee (supplied and installed) and storage area. All prices exclude GST. Earlybird Officer: Pay in J8 J7 J6 J5 full by Monday 20th May 2019 and receive 10% off your site fee. Size Price Covered Area 3x3 $1,326 Wine Village 6x3 $1,597 Wine Village FOOD PAVILION (INDOOR SITES) Providing a space for the showcase of top produce, tasty tipples and indulgent treats, the Food Pavilion is a must-visit spot for Show visitors. Along with offering bountiful options to satisfy appetites built after a day of walking around the Showgrounds, the Pavilion also houses the Westinghouse Kitchen with demonstrations from the country’s top chefs daily throughout the Show and a display of winning wines from the South Islands largest wine competition. The Food Pavilion is located on Deans Avenue, within close proximity to the Main Stage on the ASB Village Green and the Carnival Area. SITE SPECIFICATIONS • Available in increments of 3m x 3m • Surcharge for corner sites • Fully walled space with black velcro receptive partitioning (2.3m height) • Signage: Overhead supplied signage • Lighting: General overhead lighting, theme lighting • Ground Surface: Grass • Access to external food chiller storage area Indoor Site Square Meters Price Partitions • Power Additional cost: Standard 10amp $180 + GST 3x3 9 $1,567 Included FOOD PAVILION PRICING 3x3 Corner 9 $1,890 Included Total price includes a marquee (supplied and installed) and storage area.
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