TRADE INFORMATION PACK Everything You Need to Know About Exhibiting, Generating Leads, Closing Sales and Promoting New Products

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TRADE INFORMATION PACK Everything you need to know about exhibiting, generating leads, closing sales and promoting new products. The Opportunity Share in the success of New Zealand’s largest agricultural and pastoral event and the largest trade exhibition in the South Island. With up to 100,000 visitors expected to attend in 2019, the New Zealand Agricultural Show provides exhibitors with an incredible selling opportunity in a unique market environment.

Each year around 600 trade exhibitors take part in the event, sharing in a piece of the Show’s $16+ million contribution to the Canterbury economy.

3 DAYS SHOW TIMES

NOVEMBER20192019

WEDNESDAY THURSDAY FRIDAY th th th 8.00am13 – 5.30pm 8.00am14 – 5.30pm 8.00am15 – 5.30pm

1 The New Zealand Agricultural Show develops an extensive promotional campaign, complemented by editorial coverage, marketing the event locally and nationally. As a key component of New Zealand Cup & Show Week, the umbrella brand created to coordinate events during the festival period, the New Zealand Agricultural Show also benefits from the implementation of the Christchurch City Council’s national festival marketing plan.

MAXIMISE YOUR CHOOSING A SITE BUSINESS POTENTIAL Site options include themed feature pavilions such • Take advantage of up to 100,000 visitors who as the Trade Pavilion, Food Pavilion and Innovation are expected to attend the largest event of its Hub. There are also a large number of outdoor kind in New Zealand. locations for the effective promotion of your products and services. These include Retail, Home & • Make the most of a unique customer-oriented Garden, Wine Village, Education, Agricultural/Farm selling environment where consumers are Machinery, Motor Vehicles and much more! open to new experiences and purchasing opportunities. REPEAT BOOKINGS • Capitalise on specific targeted traffic to your Each year current exhibitors (2018 Exhibitors) have site, offered by themed pavilions/areas. the first right to renew or change their current site. You have until 20 March to reapply. • Over 74% of exhibitors have indicated an interest to return to the Show in 2019. NEW EXHIBITORS From 21 May, once all current exhibitors have sites allocated, we start allocating the remaining sites to MAXIMISE YOUR New Exhibitors who have paid a deposit. All new exhibitors can apply for a trade site from February MARKET EXPOSURE when applications open. Sites will be allocated on a first in first served basis and priority is given to those • Generate new customers and sales leads for who pay a deposit. ongoing business post-Show. • Rapidly expand your database of sales leads. ALL EXHIBITORS All site fees must be paid for by 20 May 2019 to • Build brand awareness within new markets. receive the Earlybird discount, otherwise final • Develop brand loyalty. payment of full site fee is due 20 August 2019. • Educate consumers about your product. Applications and full fees must be received by this • Generate on-the-spot sales. date to be included in the Official Show Guide, • Speak directly to your target market. which is distributed to Canterbury households in late October. • Strengthen your bond with existing customers. A Map of the showgrounds and a detailed description of the various site options are included SHOWGROUNDS in the following pages9 Canterbury Agricultural Park, the home of the New Zealand Agricultural Show, is located in the south-west of Christchurch, alongside the ALL SITES INCLUDE: Southern Motorway. The Park is a 42-hectare, purpose built Show facility situated 10 kilometres Exhibitor Site; Security fee per site for patrolling during non- Show hours (5:30pm – 8am); from Christchurch International Airport. Inclusion in Trade Exhibitor List in the Official Guide*, During Showtime the public can access the related signage and on the Show website. Showgrounds by a special, direct bus service. * Site applications and full fees must be received by 20th August 2019 to be included in the Official Guide. There is also ample free parking available for Show visitors including a free car park shuttle service to the turnstiles. ALL SITES DO NOT INCLUDE: Power; Flooring; Hire equipment. Suppliers details will be provided in your Confirmation Pack.

HOT TIP: 80% of exhibitors who offered Show specials and marketed their presence at The Show noticed an increase in sales.

2 BROUGHT TO YOU BY MIKE PERO VINTAGE VINTAGE DISPLAY MACHINERY FOOD WINE Village HUB INNOVATION INNOVATION ALPACA ALPACA DISPLAY SYNLAIT SYNLAIT DOG TRIALS MIGHTY MIX MIGHTY DAIRY MARQUEE DAIRY HOME & GARDEN GARDEN

COURTYARD

LAKE GATE GATE LAKE PUBLIC PARKING PUBLIC HAZLETT FARMYARD

BAR 3 Cyclo-Ssage Horse Marshalling Horse (No public access)

ARENA ISAAC 2 ISAAC DAY PARKING PARKING DAY THE NE EAAND AGRICUTURA SHO AGRICUTURA

ISAAC GATE

PUBLIC PARKING ALL SITES INCLUDE: Exhibitor Site; Security fee per site for patrolling during non- Show hours (5:30pm – 8am); Inclusion in Trade Exhibitor List in the Official Guide*, related signage and on the Show THEMED SITE website. * Site applications and full fees must be received by 20th August 2019 to be included in the Official Guide.

ALL SITES DO NOT INCLUDE: OPTIONS Power; Flooring; Hire equipment It is the exhibitor’s responsibility to organise these services directly. Information on suppliers will be provided on confirmation of site booking.

INNOVATION HUB The Innovation Hub is focused on connecting farmers, growers, rural advisors and the wider industry to discuss and shape the future of our primary industry. The Hub provides a place where we can connect with SEMINAR AREA each other and together explore the innovation that is needed for the future of farming in response to consumers and opportunities in the market. The Innovation Hub hosts a series of discussions, innovation showcases and panels focusing on our country’s agriculture, the challenges faced in responding to key trends and creating sustainable outcomes. The Hub is positioned in a premium location on the Cattle Agri 12 Agri 11 Lawn, beside the Vero Livestock Pavilion. All Sites set sizes. START UPS Agri 13 Agri 10 AREA UE

SITE SPECIFICATIONS VE N A S

• Available in increments of 3m x 3m & 6m x 3m N • Ground surface: Grass ANZ Cattle Lawn DE A • Power Additional cost: Standard 10amp $180 + GST Agri 9 Agri 7 Agri 14 & 15 Entrance Entrance INNOVATION HUB PRICING Agri 8 Agri 6 Total price includes partitions between sites (supplied and installed).

All prices exclude GST. Earlybird Officer: Pay in full by Monday 20th Agri 5 May 2019 and receive 10% off your site fee.

Agri Indoor Site Square Metres Price Partitions 3 & 4 Agri 16 3x3 9 $1,431 Included

Agri 1 & 2 Agri 6x3 9 $2,862 Included 2A

HOME & GARDEN COURTYARD AREA (OUTDOOR AND COVERED SITES)

The Home & Garden Courtyard includes products, ideas and displays MACFARLANE AVE for entertaining, decorating or landscaping and so much more! The

Courtyard is located on Macfarlane Avenue, ideally positioned between WOOODCHOPPING HG HG2 HG1 38 the Woodchopping and Mighty Mix Dog Trials Arena, in a premium location directly in front of the Lake Turnstiles which is the main visitor entrance to HG3 O PREMIUM

HG14 HG16 MIGHTY MIX the Showgrounds. All sites set sizes. DOG TRIALS HG4 HG HG HG 15 HG 35 SITE SPECIFICATIONS 13 17 HG5 HG HG12 34 • Available in increments of 6m x 6m, 5m x 10m, 10m x 10m sites or HG33 HG6 • Sites HG13-HG17 3m x 3m marquee supplied sites HG11 HG32 HG HG HG31 • Ground Surface: Grass HG7 9 10 • Available in increments of 6m x 6m, 5m x 10m, 10m x 10m sites or HG30 CLYDESDALES HG29 • Sites HG13-HG17 3m x 3m marquee supplied sites HG Premium • Ground Surface: Grass HG28 • Power Additional cost: Standard 10amp $180 + GST. HG27

HOME & GARDEN COURTYARD PRICING MAIN A surcharge applies for premium sites. All prices exclude GST. Earlybird Offer: ENTRANCE HG26 Pay in full by Monday 20th May 2019 and receive 10% off your site fee.

Outdoor Site Price Outdoor Area SUPPLIED MARQUEE SITES Up to 35m2 $1,087 Home & Garden 8x5 & 6x10 $1,467 Home & Garden Size Price Covered Area 10x10 $2,268 Home & Garden 3x3 $1,326 Home & Garden Courtyard 10x15 $2,836 Home & Garden 3x6 $1,597 Home & Garden Courtyard

4 WINE VILLAGE (COVERED SITES) WINE VILLAGE Located in a new position this year on the ever popular ASB Village Green. This area showcases wineries from around Canterbury and New Zealand, with courtyard seating. This enables people sipping wine to view the stage MAIN STAGE and enjoy entertainment from some of New Zealand’s top musical talent. SITE SPECIFICATIONS

• Available in increments of 3m x 3m or 6m x 3m marquee J1 supplied sites • Ground surface: Grass J2 • Access to external wine storage area included • Seating and theming is provided to further enhance this space J3 • Power Additional cost: Standard 10amp $180 + GST J4 WINE VILLAGE PRICING Total price includes a marquee (supplied and installed) and storage area. All prices exclude GST. Earlybird Officer: Pay in J8 J7 J6 J5 full by Monday 20th May 2019 and receive 10% off your site fee.

Size Price Covered Area

3x3 $1,326 Wine Village 6x3 $1,597 Wine Village

FOOD PAVILION (INDOOR SITES) Providing a space for the showcase of top produce, tasty tipples and indulgent treats, the Food Pavilion is a must-visit spot for Show visitors. Along with offering bountiful options to satisfy appetites built after a day of walking around the Showgrounds, the Pavilion also houses the Westinghouse Kitchen with demonstrations from the country’s top chefs daily throughout the Show and a display of winning wines from the South Islands largest wine competition. The Food Pavilion is located on Deans Avenue, within close proximity to the Main Stage on the ASB Village Green and the Carnival Area. SITE SPECIFICATIONS • Available in increments of 3m x 3m • Surcharge for corner sites • Fully walled space with black velcro receptive partitioning (2.3m height) • Signage: Overhead supplied signage • Lighting: General overhead lighting, theme lighting • Ground Surface: Grass • Access to external food chiller storage area Indoor Site Square Meters Price Partitions • Power Additional cost: Standard 10amp $180 + GST 3x3 9 $1,567 Included FOOD PAVILION PRICING 3x3 Corner 9 $1,890 Included Total price includes a marquee (supplied and installed) and storage area. All prices exclude GST. Earlybird 6x3 18 $3,132 Included Officer: Pay in full by Monday 20th May 2019 and 6x3 Corner 18 $3,457 Included receive 10% off your site fee.

FP1 FP2 FP3 FP4 FP5 FP6 FP7 FP8 FP9 FP10 FP11 FP12 FP13 FP14 FP15

NZ WESTINGHOUSE FP41 FP39 FP38 FP37 AROMATIC COOKING FOOD HALL WINE DEMONSTRATIONS DISPLAY KITCHEN FP33 FP34 FP35 FP36

FP32 FP31 FP30 FP29 FP28 FP27 FP26 FP25 FP24 FP23 FP22 FP21 FP20 FP19 FP18 FP17 FP16

5 TRADE PAVILION (INDOOR SITES) A permanent building housing over 100 exhibitors, located in the heart of the showgrounds on the corner of Northcote Drive and Marfarlane Avenue, alongside the Main Arena. The Pavilion showcases everything from product sales to services and innovation to travel destinations… plus so much more! SITE SPECIFICATIONS • Available in increments of 3m x 3m • 10% surcharge for corner sites • Fully walled space with black velcro receptive Indoor Site Square Price Partitions partitioning (2.3m height) Metres • Lighting: General overhead lighting 2x3 6 $850 Included • Ground surface: Firm compacted surface (sand & clay mixture) • Aisles: Portafloor flooring (grey) 3x3 9 $1,112 Included • Power Additional cost: Standard 10amp $180 + GST. 3x3 Corner 9 $1,201 Included 4x3 12 POA Included TRADE PAVILION PRICING 6x3 18 $2,115 Included All total prices include partitions between sites (supplied and installed). A surcharge applies for corner sites (refer to plan). 6x3 Corner 18 $2,295 Included All prices exclude GST. Earlybird Offer: Pay in full by Monday 20th May 2019 and receive 10% off your site fee. 9x3 27 $3,096 Included

T32 T55 K T76 T99 L T120 T163 T164 T165

T11 T33 T54 T177 T98 T121 T142

T56 T75 T122 T141 T10 T12 T31 T34 T53 T178 T97 T100 T119 T143 T162

T57 T74 T9 T13 T30 T35 T52 T179 T96 T101 T118 T123 T140 T144 T161

T14 T29 T58 T73 T8 T36 T51 T180 T95 T102 T117 T124 T139 T145 T160

T7 T15 T28 T37 T50 T59 T72 T181 T94 T103 T116 T125 T138 T146 T159

T6 T16 T27 T38 T49 T60 T71 T182 T93 T104 T115 T126 T137 T147 T158

T5 T17 T26 T39 T48 T61 T70 T183 T92 T105 T114 T127 T136 T148 T157 T166

T4 T18 T25 T40 T47 T62 T69 T184 T91 T106 T113 T128 T135 T149 T156 T167

T3 T19 T24 T41 T46 T63 T68 T185 T90 T107 T112 T129 T134 T150 T155 T168

T2 T20 T23 T64 T67 T108 T111 T130 T133 T151 T154 T42 T45 T186 T89 T169

T1 T21 T22 T65 T66 T109 T110 T131 T132 T152 T153 T43 T44 T187 T88 T170 ENTRANCE /EXIT INFO J I COFFEE H G F E D C B A SITE ENTRANCE /EXIT ENTRANCE /EXIT

SPECIAL

EMERGENCY EXITS ONLY NORTHCOTE DRIVE

ALL SITES INCLUDE: Exhibitor Site; Security fee per site for patrolling during non-Show hours (5:30pm – 8am); Inclusion in Trade Exhibitor List in the Official Guide*, related signage and on the Show website. * Site applications and full fees must be received by 20th August 2019 to be included in the Official Guide.

ALL SITES DO NOT INCLUDE: Power; Flooring; Hire equipment It is the exhibitor’s responsibility to organise these services directly. Information on suppliers will be provided on confirmation of site booking.

6 General trade space is located throughout the Showgrounds. These are five hectares covering OUTDOOR equestrian products, fashion, retail, education, motor vehicles, SITE farm machinery and agricultural products and so much more! OPTIONS Premium sites with the heaviest foot traffic are also available as Premium 1 and Premium 2 options.

Outdoor Pricing: Outdoor Site Square Metres General Premium 2 Premium 1

- Up to 35 $926 $1,020 $1,066 5x10 50 $1,066 $1,173 $1,226 7x10 70 $1,302 $1,315 $1,375 10x10 100 $1,307 $1,415 POA 15x10 150 $1,770 $1,948 NA 15x15 225 $2,021 $2,222 NA

Premium 1 sites incur an additional 15% on the site fee. Premium 2 sites incur an additional 10% on the site fee (refer to Showgrounds map). All prices exclude GST. Earlybird Offer: Pay in full by Monday 20th May 2019 and receive 10% off your site fee.

Supplied Marquee Sites: Size Square Metres Price Covered Area

3x3 9 $1,326 Home & Garden Courtyard, Saddlers Row & Wine Village 3x6 18 $1,597 Home & Garden Courtyard and Wine Village

Site Specifications: • Standard outdoor sites are available from 3m x 3m • Premium 1 sites incur an additional 15% on the site fees (refer to Showgrounds map – areas H, I, J, K, L, M, N, O, P, Q, R & S) • Premium 2 sites incur an additional 10% on the site fee (refer to Showgrounds maps – areas E, I, J, K) • Some areas have set site sizes • Ground surface: Grass • Power Additional cost: Standard 10amp $180 + GST. Large Trade sites need to make contact with D. Reynolds Electrical for individual pricing.

7 Food Vendor Options: Food vendor sites a pocketed all over the showgrounds and subject to availability. These sites are limited and extremely popular. If you are preparing and selling food at The Show you will need a Christchurch City Council Food Licence. There are water taps located all over the showgrounds for your convenience.

Price: Size Price

POA $1,744

• Price excludes GST. Pay in full by Monday 20th May and receive 10% off your site fee. Site Specifications: • Ground surface: Mainly Grass • Power Additional cost: Large catering, coffee vendors need to make contact with D. Reynolds Electrical for individual pricing.

Additional Options: • Sub Let Fee $411+GST (where another exhibitor shares your site).

8 Exhibitor Tickets & parking passes: EXHIBITOR TICKETS Every member of your team must have a ticket to enter the Showgrounds during the Show. The President of the Association cannot even enter the Show without a ticket!

Exhibitors are supplied with 3-Day Exhibitor Passes allowing one person entry on all three days.

A 3 Day Exhibitor Pass can be exchanged for 3 x 1 Day Exhibitor Passes.

VEHICLE PARKING PASSES To access the designated Trade Exhibitor Parking area at any time, your vehicle must have a parking pass, otherwise you will have to park in the public car park.

To access all trade sites on Show Days (prior to 7.45am) with a vehicle you require a parking pass and exhibitor ticket. After 5:30pm you will still need to show your parking pass to security. Vehicle Parking passes also give you access to the showgrounds outside of business hours on set up days.

Tickets and parking passes are allocated as per the table below.

$1,150 - Cost of Site Sublet Up to $1,150 $2,250 $2,250 +

3 Day Exhibitor Passes 1 3 4 Up to 8

Parking Passes 1 3 4 8

Additional Exhibitor tickets may be purchased prior to the Show by emailing your order to the Sales Manager [email protected].

Discounted Exhibitor tickets can be purchased on account until Wednesday 22 October 2019. After this date you will need to come to the Show Office to purchase tickets, available until 5pm Tuesday 12th November 2019.

Exhibitor Ticket discounted rates: $42 3-Day Exhibitor Pass (valued at $84) $16 1-Day Exhibitor Pass (valued at $28) $28 1-Day Challenge Tickets – these can be purchase at the gate during the Show, if you have misplaced your Exhibitor Pass. 8am entry onwards. A full refund will be given after the Show on presentation of the Challenge Ticket and Exhibitor Pass to the Sales Manager.

Prices include GST.

9 Ricoh Trade Exhibitor 2018 Ricoh Trade of the Year Exhibitor Of The Year Trade Exhibitor of the Year Awards brought to you by RICOH and Beck & Caul. All Trade Exhibitors are eligible to enter Winners the Trade Exhibitor of the Year Awards. To enter, simply Overall Winner: nominate the site name/number that you would like judged Ravensdown (nominations close Friday 8 November 2019). Judging will Best Presented Food & Wine Village Site: take place on Wednesday 13 November 2019. Each year the House of Dumplings competition becomes more and more hotly contested with Best Presented Home & Garden Courtyard Site: the overall winner receiving an attractive prize package. Trendz Outdoor When creating your site, remember the panel Best Presented Indoor Trade Site: of judges will assess it on: Heritage NZ • Interest created Best Presented BLINC Innovation Hub Site: Harvest.com • Eye-catching components Best Presented Small Outdoor Trade Site • Information conveyed (less than 99sqm): The Rockerman (2nd year in a row) • Originality Best Presented Medium Outdoor Trade Site • Staff presentation and service (100 - 399sqm): Nelson-Tasman (2nd year in a row) • Impact versus cost Best Presented Large Outdoor Trade Site • Site promotion (over 400sqm): Ravensdown • Other outstanding features i.e., interactive elements, giveaways, demonstrations. The 2019 Awards will be held at a special evening function on Wednesday 13 November; all Trade Exhibitors are invited to attend. Results will be available on the Show website, in the Canterbury A&P Association newsletter and are also forwarded to key media. An invitation to the Awards will be sent with your tickets. Overall Winner - Ravensdown

ADVERTISING & SPONSORSHIP OPPORTUNITIES

The New Zealand Agricultural Show has a wide range of advertising and Sponsorship opportunities that you can take advantage of to promote your presence at The Show. SPONSORSHIP In 2019 we have the following Sponsorship Opportunities, if you would like to discuss one of these please contact our Sales Manager Kaylie on 027 212 0708 or email [email protected]. • Naming Rights to the Cattle Lawn, Stables and Main Arena • Prize Money Sponsorship in the following area: Woodchopping, Equestrian, Sheep, Cattle, Goat, Pig, Endurocross, Dog Trials and Alpacas. Plus many more opportunities, contact Kaylie today and we can tailor a sponsorship to your marketing objectives. OFFICIAL GUIDE SIGNAGE This full colour glossy guide tells you everything you need Target your clientele by advertising in one of the Show to know about what’s on at the Show, detailed maps and sections. Simple corflute signs make a great impact and the all-important Exhibitor list! Distributed to Canterbury further promote your business and trade site. households prior to the Show. Advertising starts from From $100 + GST $700+GST per quarter page. NEWSLETTERS SCHEDULE OF CLASSES Multiple newsletters are sent out during the year – Trade An essential publication for anyone exhibiting (animals) Exhibitors – Exhibitors – Members and Show Visitors. at the Show plus entry forms. This publication has a Advertising starts from $350 + GST shelf life of over two months! Distributed 1 August 2018. Advertising starts from $250 + GST per half page HORSE & PONY AND LIVESTOCK CATALOGUES PLEASE CONTACT THE SALES MANAGER FOR Both Catalogues include comprehensive listings for all MORE INFORMATION competitions and classes held during the three days of the e. [email protected] p. 03 343 3165 Show. It includes daily programmes, a must have for Show competitors and spectators alike. Advertising starts from $250 + GST per half page 10 KEY DATES

Repeat bookings from 2018 required 20 Mar Current exhibitors have first option to rebook their 2018 site, to secure it an application must be received by this date.

Current Exhibitor final payment for Earlybird Discount 20 May New Exhibitor sites allocated from 21 May New Exhibitors are welcome to apply for a trade site anytime of the year; priority is given to those who apply first with a deposit.

Final payment due 20 Aug Deadline for discounted tickets on account 22 Oct Advanced payment required before tickets released

Marquee Set up commences 1 Nov Sites available outside/uncovered 8 Nov Night security commences 6pm 9 Nov Nominations for Trade Awards close 11 Nov Feature sites available inside/covered 11 Nov Food Pavilion, Trade Pavilion, Innovation Hub & supplied marquee sites.

Exhibits set up by 8pm 12 Nov Except Trade Pavilion, sites must be set up by 5pm 2019 New Zealand Agricultural Show 13-15 Nov Show Hours 8am – 5.30pm Trade Exhibitor Awards 13 Nov Inside/covered sites removed by noon 16 Nov Security on site till 6am 18 Nov Outside exhibits removed by 25 Nov 2020 New Zealand Agricultural Show 11- 13 Nov

CONTACT DETAILS New Zealand Agricultural Show Management Team

Kaylie Bradley, Sales Manager DDI: 03 343 3165 Email: [email protected] Mobile: 027 212 0708

Geoff Bone, Event Director DDI: 03 343 2101 Email: [email protected]

Fax: 03 343 3110 Postal Address: PO Box 9002, Tower Junction, Christchurch 8149

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Disclaimer – Every effort has been made to ensure that information is correct at the time of going to print. No responsibility is accepted for any changes made subsequently.