Media Toolkit

TOWNSVILLE, GREAT BARRIER REEF Media Kit

MOUA Media Kit ■ 1 This project was made possible by funding from the Queensland Government.

MOUA Media Kit ■ 2 What is MOUA? 4 About the Artist 5 Unique Locations 7 Future Locations 9 Messaging 10 Brand 11 Contents Supplied Copy 12 FAQs 13 Resources 14 Contact Details 15

MOUA Media Kit ■ 3 What is The Museum of Underwater Art (MOUA) Located in the central part of the Great is a globally-significant asset to Townsville Barrier Reef, off the coast of Townsville, North Queensland and the surrounding MOUA is a series of installations by the MOUA? regions and more broadly to Queensland world’s leading underwater sculptor – and Australia. As the first of its kind in the Jason deCaires Taylor. A beautiful blend of art, science, Southern Hemisphere, MOUA will act to culture and conservation to create a highlight reef conservation, restoration and thought-provoking encounter with education on a global scale. the Great Barrier Reef.

MOUA Media Kit ■ 4 About the Jason deCaires Taylor

Jason deCaires Taylor is a sculptor, environmentalist and professional underwater photographer. Born in 1974, Taylor graduated from the Artist London Institute of Arts in 1998 with a BA Honours in Sculpture. His permanent site-specific works span several continents and predominately explore submerged and tidal marine environments. Over the past 10 years Taylor has created several large-scale underwater “Museums” and “Sculpture Parks”, with collections of over 850 life-size public works. Read more here è moua.com.au/about-our-artist

MOUA Media Kit ■ 5 Paul Victory, Chair Paul Victory is the General Manager of Business Growth and Innovation at the SeaLink The Travel Group and has a long history in tourism and leisure services in the Australian People tourism industry. Dr Adam Smith, Deputy Chair Michele Falconieri, Secretary Managing Director of Reef Michele is the Partner in Behind Ecologic Pty Ltd, Director or charge of the Commercial Reef Restoration Foundation Solutions, Dispute Resolutions and Adj Assoc Professor at and Litigation work group at JCU, Adam has a lifelong Wilson/Ryan/Grose Lawyers. commitment to the marine MOUA environment.

The founders of the Museum of Underwater Ben Fusco, Director Vanessa Cannon, Director Art are thalassophiles (ocean lovers) Dr Adam Ben is an experienced marine As Vice Chancellor’s principal Smith and Dr Paul Marshall and tourism industry project professional, and has aide, Vanessa provides support managed subsea construction and advice on a broad range of advocate Paul Victory. They collaborated operations for the Australian governance and management and shared their vision with the Townsville Institute of Marine Science for issues including project community, invited artist Jason deCaires Taylor the past 3 years. management, budget and to visit and provide concepts and raised funding financial planning. from Queensland and Australian governments and local businesses. A multi-skilled Board was Claudia Brumme-Smith, Director Liana Heath, Director created and a project team to support the tasks As CEO of Townsville Liana is the Queensland of a large, complicated, innovative project. The Enterprise Limited, Claudia State Manager of Asialink project has also been supported by the Palm is responsible for driving Business and has an Island Aboriginal Shire Council and Townsville economic development extensive experience City Council. outcomes for Townsville across numerous Boards in North Queensland. the past 15 years.

MOUA Media Kit ■ 6 Unique Locations Ocean Siren The Strand, Townsville, North Queensland

The inaugural sculpture in the Southern Hemisphere’s first Museum of Underwater Art, the 'Ocean Siren' is installed alongside North Queensland’s iconic Strand Jetty in Townsville. 'Ocean Siren' is modelled on local Wulgurukaba Traditional Owner Takoda Johnson, with a vision to inspire reef and ocean conservation action and achieve positive environmental outcomes. The ‘Ocean Siren’ reacts to live water temperature data from the Davies Reef weather station on the Great Barrier Reef and changes colour in response to live variations in water temperature.

MOUA Media Kit ■ 7 Coral Greenhouse John Brewer Reef, Great Barrier Reef, Townsville, North Queensland

The John Brewer Reef ‘Coral Greenhouse’ is located in the heart of the Greater Barrier Reef Marine Park and is the largest MOUA installation thus far, sharing a message of reef conservation and restoration. It is the first-ever underwater building created by artist Jason deCaires Taylor, who hopes to advance education and offer opportunities for scientists, marine students and tourists to engage - either by snorkel or dive - in action-based learning and to conduct globally important research on coral reef restoration. Weighing more than 158 tonnes, the ‘Coral Greenhouse’ is filled with and surrounded by 20 “reef guardians” who are caring for coral to spread the message of reef conservation. Fast facts: • Located approximately 80km from Townsville - 2 hours by boat • Made from stainless steel and pH-neutral materials to complement natural coral growth • John Brewer Reef, located in the Great Barrier Reef Marine Park, is a naturally- formed reef, with some weather protection, 10-15metre visibility, natural coral walls and a flat sandy base

MOUA Media Kit ■ 8 Palm Island Magnetic Island Palm Island is an Aboriginal community It is envisaged Stage Three of the located on Great Palm Island, also called Museum of Underwater Art will be by the Aboriginal name “Bwgcolman”; installed on Magnetic Island, with an island on the Great Barrier Reef in funding fully committed, installation North Queensland, Australia. With its is expected to reach completion by crystal-clear waters, great visibility, clear the end of 2021. Magnetic Island is Future sandy bottom and natural coral reef, situated just 8km from Townsville in Palm Island is a nature lover’s paradise. North Queensland. It enjoys an average MOUA aims to make the most of the of 320 sunny-days a year, is home to natural beauty of the Island through an 23 bays and beaches, and is the only installation which connects the cultural self-contained island in the Great Barrier Locations story of Palm Island to the land and sea. Reef Marine Park. Home to Northern Extensive consultation and engagement Australia’s largest colony of wild koalas, around the concept designs is ongoing “Maggie” is the ideal all-year-round and it is expected the Palm Island destination for locals and visitors alike. sculptures will be installed by late 2021.

Palm Island Magnetic Island

MOUA Media Kit ■ 9 Key Messages Conservation - reef health and awareness, reef conservation, The Museum of Underwater Art* invites importance of the Great Barrier Reef visitors to immerse themselves in the ecosystem, protection stories of the reef; asking them not just Art - art with a purpose, a mechanism to listen but to be part of the solution. to share important messages *Always spell out ‘Museum of Culture - Indigenous culture, Underwater Art’ in the first use of the connection to land and sea, history word, then follow with the acronym - Messaging ‘MOUA’. Science - understanding the impacts on the reef, our individual role in As a platform to share the stories of the Great Barrier Reef protection, marine reef, the culture of its people and to ecosystems inspire the world, the key messages of MOUA include: Supplementary Themes • Environmental sustainability • Education, and thought-provoking • Inspiring, uplifting, informative

Be a story-teller

MOUA Media Kit ■ 10 Values Essence Authenticity - An experience with a real Feel - connected, inspired, optimistic, connection to place, delivered by people who informed, warm, engaged truly believe in the cause Think - “I can make a difference”, greater Brand Positivity - Optimistic about the future and acceptance and awareness, learn about the providing positive ways for visitors to give world we live in back The MOUA brand is all about communicating Do - environmental action, citizen science, the key themes, embodies the essence of Eco- Focused - Delivering sustainable further research, share the stories each installation, and influences how someone and eco-friendly experiences and providing engages with the experience. opportunities for visitors to make a difference Experience First - Providing a world class experience that is second to none

#inspiredbyMOUA

MOUA Media Kit ■ 11 Long Copy (147) Short Copy (110) Dive into Townsville to discover the reef’s The Museum of Underwater Art (MOUA) greatest stories. Be inspired as you experience offers a contemporary platform to share the the world heritage-listed Great Barrier Reef stories of the reef, and the culture of its First with a NEW and thought-provoking encounter Nations people, as well as spark a meaningful at the Museum of Underwater Art. conversation and solution to reef conservation. The Museum of Underwater Art (MOUA) is The first of its kind in the Southern the newest attraction for Townsville North Hemisphere, MOUA brings world-famous Queensland, and the first of its kind in the artworks by renowned underwater sculptor Southern Hemisphere. Situated in the Great Jason deCaires Taylor to the oceans off the Barrier Reef Marine Park off the coast of coast of Townsville North Queensland - to Supplied Townsville, MOUA offers a contemporary the world’s most iconic natural asset - the platform to share the stories of the reef, and Great Barrier Reef. A further two locations are the culture of its First Nations people, as planned at Magnetic and Palm Islands, with well as spark a meaningful conversation and community consultation currently underway. solution to reef conservation. Copy Discover the reef’s greatest stories, and be The museum was conceptualized by world- inspired by the Museum of Underwater Art. famous underwater sculptor Jason deCaires Taylor with installations already in place on The Strand and at John Brewer Reef – approximately 80 kilometres off the coast. A further two locations are planned at Magnetic and Palm Islands, with community consultation currently underway. #inspiredbyMOUA

MOUA Media Kit ■ 12 What is the Museum of Underwater Art Is MOUA open to the public? (MOUA)? The Ocean Siren is available and accessible A beautiful blend of art, science, culture, and to the public, via access on The Strand Jetty conservation represented by underwater shoreline. The Coral Greenhouse on John installations on the Great Barrier Reef, off the Brewer Reef also officially opened to the coast of Townsville North Queensland. public in August 2020, with tours leaving Townsville, Magnetic Island and Orpheus Where is MOUA located? Island. The Museum of Underwater Art is located off the coast of Townsville North Queensland, How can you visit MOUA – Coral Greenhouse? with installations currently at The Strand Jetty, The Museum of Underwater Art Board and John Brewer Reef in the Great Barrier has issued licenses to commercial tourism Reef Marine Park Area. operators to the Coral Greenhouse off John Brewer Reef, about 80km off the coast of Who manages the MOUA project? FAQs Townsville. Visitors can book tours with The Museum of Underwater Art Board was Adrenalin Dive, Orpheus Island Lodge, established in 2016 from an idea forged by Yongala Dive and Pro Dive Magnetic Island. marine scientists Dr Adam Smith and Dr Paul Marshall, in partnership with tourism expert What is the next phase for the MOUA project? Paul Victory. Palm Island is designated as the next phase of the MOUA project. Extensive consultation They have been joined by a Board of well- and engagement around the concept designs respected and highly-skilled and motivated ongoing with the Palm Island community and volunteer Directors committed to ensuring the Traditional Owners. It is expected the Palm success of the project. MOUA is a registered Island sculptures will be installed by the end non-for-profit organisation. of 2021.

MOUA Media Kit ■ 13 Image Library Video Library Interview Opportunities Marketing Toolkit Resources News Centre Social Media Assets Facebook Frame Instagram Frame

MOUA Media Kit ■ 14 The Museum of Underwater Art moua.com.au Contact Reef Ecologic reefecologic.org Townsville Enterprise townsvilleenterprise.com.au Details 4726 2728

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