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International and Intercultural Communication Annual, Volume VI, December 1982

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International and Intercultural Communication Annual, Volume VI, December 1982 DOCUMENT RESUME ED 225 224 CS 504 101 AUTHOR Jain, Nemi C., Ed. TITLE International and Intercultural Communication Annual, Volume VI, December 1982. INSTITUTION Speech Communication Association, Annandale, Va. REPORT NO ISBN-0-933662-22-X PUB DATE Dec 82 NOTE 130p., AVAILABLE FROMSpeech Communication Association, 5105 Backlick Rd., Annandale, VA 22003 ($9.50, 10% discount for SCA members). PUB TYPE Collected Works - General (020) -- Information Analyses (070) -- Reports Research/Technical (143) EDRS PRICE MF01/PC06 Plus Postage. DESCRIPTORS *Communication (Thought Transfer); Communication Problems; *Communication Research; Cross Cultural Studies; Cultural Differences; *Cultural Influences; *Cultural Interrelationships; Elementary Education; Foreign Countries; *Global Approach; *Intercultural Communication; International Studies; Mass Media; Mass Media Effects; Organizational Communication; Semiotics IDENTIFIERS Communicator Style ABSTRACT Designed to serve as a forum for the exchange of ideas concerning international and intercultural communication, this annual volume contains articles that cover a variety of topics. The first half of the volume contains seven articles discussing the following: (1) a pragmatic approach to mass media development in three models of developing nations; (2) criticism and research of the cultural impact of American television abroad; (3) semiotics of cross-cultural communication in'a Japanese film; (4) a communication perspective of the Osage Little-People; (5) conceptual comparisons between attraction and communication style of blacks and whites as determinants of interpersonal relationships; (6) critical issues for language planning in bilingual education; and (7) developing an elementary school curriculum with a global perspective. The second half of the volume contains reviews of several books on intercultural communication subjects, including the management of intercultural relations in international business, communication in the rural Third World, and the dynamics of folklore. (HTH) *********************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. *********************************************************************** INTERNATIONAL .1/WAV imml AND rims .1* INTERCULTURAL COMMUNICATION U.S. DEPAMENTRT OFEDUCATION NATIONAL INSTITUTE OEEDUCATION EDUCATIONAL RESOURCESINFORMATION ANNUAL CENTER iERICi S.:his document hos bee.etaraducea as person ,r ordanitatton ec eJsed b,,a, the orldinotord It Mrnco cncrroes hose beer madeto onprone trpr odor: Pon orrarrty Polar, or so, or o00.005 stated Inthrs doco ottrcral mosIht do not neceSson'y represent 1,6,:s Volume VI December 1982 Nemi C. Jain, Editor "PERMISSION TO REPRODV3ETHIS Arizona State University MATERIAL HAS BEEN GRANTEDBY SpeechCommunication Association TO THE EDUCATIONALRESOURCES INFORMATION CENTER (ERIC)." Published by Speech Communication Association s INTERNATIONAL AND INTERCULTURAL COMMUNICATION ANNUAL A Publkuion of the Speech Communication Association's Commission on International and Intercultural Communication Volume VI 1912 Editor Nemi C. Jain Arizona State University Associate Editors Assistant Editors John E. Crawford. William G. Davey and Dennis S. Sorenson and Lara Collins Witt Robert E. Da% is. Arizona State University Arizona State University Editorial Assistants Aleta Cohen, V. Chris Harrison. Janet Sylvester and Martha Tollman. Arizona State University Consulting Editors William E. Arnold, Arizona State University Barbara S. Monfils, University of Arkansas Nobleza C. Asuncion-Lande, University of Kansas Little Rock LaRay Barna. Portland State University Thomas 0. Mwanika. University of Notre Dame ElDean Bennett. Arizona State University Keith Nielsen, California Polytechnic State George A. Borden. University of Delaware UniversitySan Luis Obispo Kenneth D. Bryson. Montana State University Robert T. Oliver. Pennsylvania State University Fred L. Casmir. Pepperdine University DOrthy L. Pennington. University of Kansas Carley H. Dodd. Abilene Christian University Joseph Pilotta. Ohio State University Lewis Donohew. University of Kentucky Michael H. Prosser, University of Virginia Stewart Ferguson, University of Windsor Gale Richards. Arizona State University Eugene E. Garcia. Arizona State University Everett M Rogers. Stanford (Thiversitv William B. Gudykunst. State University of Sharon K. Ruhly. San Jose State Univaisity New YorkAlbany ---T-WirSaritt-Gavarnors-State-Universitv William S. Howell. University of Minnesota Larry E. Sarbaugh. Michigan State University Sarah J. Hudelson. Arizona State University Robert Shuter, Marquette University Richard J. Jensen, University of New Mexico Sheldon:W. Simon, Arizona State University Yung-Hwan Jo. Arisona State University Calvin N. Smith. Eastern Illinois University J. David Johnson. Arizona State University Stanley E. Smith. Arizona State University Graham B. Kerr. State University of S. Femi Sonaike.. Ogun State P,olytechnkNigeria New YorkAmherst William J. Starosta, Howard Univarsity Young Yun Kim, Governors State University Willard A. Underwood. Arizona State University L. Robert Kohls. U.S. International Kristin B. Valentine. Arizona State University Communication .4gency Rolf T. Wigand. Arizona State University Michael E. Mayer. Arizona State University Volume VI of the Annual, originally scheduled for publication im198(1, was delayed due to financial difficulties. Publication of this volume was made possible in part,i1.11.theliliport of the Intercultural Press, Inc.. and the William R. Freeman Memorial FndôtthtMpartinenz of Communication, Arizona State.:University. INTERNATIONAL AND INTERCULTURAL COMMUNICATION ANNUAL Volume VI December 1982 Nemi C. Jain, Editor Arizona State University INTERCULTURAL PRESS, INC CHICAGO Distributors of the International and Intercultural Communication Annual: Intercultural Press, Inc. 70 W. Hubbard Street Chicago, III 60610 1312 I 321-0075 Volume VI 1982 SCA Member: $9.00 Non-Member: $9.50 Volume V 1979 SCA Member: $7.00 Non-Member: $7.50 !Limited numbers of Vols. 1-IV available.) Speech Communication Association Office: Speech Communication Association 5105 Blackhill Road Annandale, VA. 22003 ISBN Number 0-933662-22-X Copyright 1982 by the Speech Communication Association It is a condition of publication that manuscripts submitted to this journal will not be submitted or published elsewhere. All copyrights for articles printed in this journal have been transferred to the Speech Communication Association. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, electrostatic, magnetic tape, photocopying, recording or otherwise, without permission in writing from the copyright holder. Printed in the United States of America This volume is dedicated to WILLIAM RILEY FREEMAN I 1906-19801 for WS' commitment to intercultural communication and world peace V TABLE OF CONTENTS ED: COB'S NOTE viii A PRAGMATIC APPROACH TO MASSMEDIA DEVELOPMENT IN THREE MODELS OF DEVELOPING NATIONS Stanley E. Smith 1 THE CULTURAL IMPACT OF AMERICAN TELEVISIONABROAD: AN OVERVIEW OF CRITICISM AND RESEARCH Michael A. Desousa 13 SEMIOTICS OF CROSS-CULTURAL COMMUNICATION:A CASE STUDY OF A JAPANESE FILM Jerry L. Salvaggio 26 THE OSAGE LITTLE-PEOPLE MYTH: ACOMMUNICATION PERSPECTIVE Diana L. Wondergem, William R. Kennan and L Brooks Hill 36 ATTRACTION AND COMMUNICATION STYLE ASDETERMINANTS OF INTERPERSONAL RELATIONSHIPS: PERCEPTUAL COMPARISONS BETWEEN BLACKS AND WHITES Larry D. Miller 49 THE BILINGUAL EDUCATION MOVEMENT:CRITICAL ISSUES FOR LANGUAGE PLANNING William G. Davey 63 CITIZEN EDUCATION FOR CULTURAL UNDERSTANDING: DEVELOPING AN ELEMENTARY SCHOOL CURRICULUMWITH A GLOBAL PERSPECTIN E Willard M. Kniep 71 BOOK REVIEWS 79 Ethnicity and Interpersonal Interaction: A Cross-CulturalStudy by David Y. H. Yu (Ed.) James F. Eder 79 Intercultural Communication: A Reader by Larry A. Samovar and Richard E. Porter J. David Johnson 80 The Management of Intercultural Relations In International Business: A Directory of Resources by George Renwick (Ed.) Brian L. Foster 81 VI ICC ANNUAL Understanding Intercultural Communication by Larry A. Samovar, Richard E.Porter and Nemi C. Jain L. Robert Koh ls 83 The Tongue-Tied American: Confronting the Foreign Language Crisis by Paul Simon Vasant V. Merchant 84 Counseling AmeriCan Minorities: A Cross-Cultural Perspective by Donald R. Atkinson, George Morten and Dem ld Wing Sue Adrian Chan 85 Bilingual Education And Public Policy In The United States by Raymond V. Padilla Carlos Vallejo 87 Gestures: Their Origins and Distribution by Desmond Morris, Peter Collett. Peter Marsh and Marie O'Shaughnessy Larry A. Samovar 88 Intercultural Communication by L. E. Sarbaugh Nemi C. Jain 90 Intercultural Sourcebook: Cross-Cultural Training Methodologies by David S. Hoopes and Paul Ventura I Eds.I William R. Todd-Mancillas 92 Managing Cultural Differences by Philip R. Harris and Robert T. Moran William B. Gudykunst 93 Multicultural Education: A Cross-Cultural Training Approach by Margaret D. Pusch I Ed.) William G. Davey 95 Schooling For A Global Age by James M. Becker Robert J. Stahl 97 Survival Kit For Overseas Living by L. Robert Koh ls Lara Collins Witt 98 Toward Internationalism: Readings In Cross-Cultural Communication by Elise C. Smith and Louise Fiber Luce Eds.) Douglas S. Jardine Ethnic and Racial Groups: The Dynamics of Dominance by Richard M. Burkey Leonard Gordon 100 6 TABLE OF CONTENTS
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